NEW SECTION! Lauren Bush Lauren takes on hunger and grows a business CRAIN’S® PAGES 45-47 NEW YORK BUSINESS

VOL. XXVIII, NO. 26, 27 WWW.CRAINSNEWYORK.COM DOUBLE ISSUE JUNE 25-JULY 8, 2012 PRICE: $3.00 Wall St. jobs grow, defying forecasts

Surprising resilience, as employment rolls rise 2% in 12 months. Hot area: compliance

BY DANIEL MASSEY AND AARON ELSTEIN

ProShares, which creates securities traded by hedge fund managers and other sophisticated investors, was finding it difficult to persuade Wall Streeters to work at its headquarters in Bethesda, Md. So, on June 20, it opened its first office in New York. Only a handful of people are sta- tioned at its 3,000-square-foot office on 400 Madison Ave.But Chief Executive Chamber Michael Sapir is keen to get his firm’s products in front of the city’s multitude of investment professionals and is ea- gerly seeking experienced sales staffers. “We’re in a sweet spot as a busi- of horrors See WALL STREET on Page 43 No business group in the city is as odd (or oddly managed) as Memorial the Greater New York Chamber crowds BY SHANE DIXON KAVANAUGH spill over When it comes to the Greater New York Chamber of Com- merce and its chief, Mark Jaffe, business as usual is anything but. After years on the fringes of New York’s corporate com- Sept. 11 site gives munity, Mr. Jaffe’s chamber has allied itself with unions and nearby cultural spots left-leaning organizations—the traditional adversaries of his a much-needed boost fellow business associations, including two that let him go in decades past. Mr. Jaffe is sympathetic to mandatory paid sick days,for instance,and has come out swinging for bills to man- BY MIRIAM KREININ SOUCCAR date a “living wage” to boost the minimum wage, to the de- CONTROVERSIAL FIGURE: Mark Jaffe, More than 3 million people from 150 light of organized labor and liberal lawmakers,who have been head of the Greater countries have made a pilgrimage to trotting him out for press conferences and public hearings. New York Chamber the National September 11 Memorial of Commerce See CHAMBER on Page 42 since it opened last September. And they haven’t stopped there. Since the

buck ennis memorial’s unveiling on the 10th an- niversary of the terror attacks,business has been strong at other cultural desti- INSIDE: 50 PROFILES nations in lower Manhattan. OF THE NY AREA’S 50 Some institutions, such as the Mu- FASTEST-GROWING seum of Jewish Heritage-A Living Memorial to the Holocaust, have wel- PRIVATE COMPANIES comed roughly 20% more visitors from September to June over the year- NEWSPAPER Pages 17-38 50 See MEMORIAL on Page 44 EDITOR’S NOTE

Yep. We did FYICRAINSNEWYORK.COM a redesign Former North Fork bigwigs My former boss Xana Antunes fork over $20M penalty started this remake of Crain’s New wo bankers got busted for jumping back York Business, and I finished it after into the New York banking scene too being promoted into her job. Good soon. John Kanas (right), the former thing we both had the irreplaceable T North Fork Bancorp, chief executive of and his Steve Krupinski as our art director longtime deputy, John Bohlsen, had to pay $20 during the redesign process—and million for breaking a noncompete agreement bloomberg newsbloomberg Glenn Coleman have so many creatively minded they signed with Capital One Financial shortly reporters, editors and designers who after the Virginia-based bank acquired North Fork in 2006. helped the entire newsroom rethink, Under the terms of the agreement, Mr. Kanas, New York’s most successful community banker refresh and reinvent many of this paper’s longstanding over the past generation, and his former vice chairman agreed not to do business in the New features.The goal was to reboot the paper as it York market until August 2012. But in 2009, Mr. Kanas bought a failed thrift in Florida, inevitably transitions toward the digital page.There BankUnited Inc., which snapped up a small bank in New York last year. Pretty soon, Mr. Kanas were many, many meetings. Drinks were had one began signing leases for branches near Capital One locations, bidding for loan portfolios and night. OK, maybe two nights. More meetings, more posting want ads for New York jobs. In the face of a Capital One lawsuit, the banker buddies revisions and, ta-da, here it is: a Crain’s that showcases defended their actions, arguing that they were merely laying the groundwork to re-enter the our famously enterprising reporting and reaffirms our New York market when their agreements expired. A trial scheduled for July was pre-empted on commitment to covering—as no one else can—the June 19 when the parties announced an “amicable resolution.” local news, issues and personalities that matter most to Both bankers also agreed to extend their agreements to the end of January. Don’t feel too bad business owners and professionals in the five boroughs. for Mr. Kanas, though. He pocketed about $200 million when he sold North Fork to Capital Our strength at Crain’s has always been the middle One six years ago. —aaron elstein market, the midsize companies that link the city’s mighty Fortune 500 headquarters with its legions of PIER 40 BILL FAILS. Legislation data from the New York Police De- small businesses. (Check out pages 17 to 38, where we aimed at helping the five-mile partment. Most of the recorded HOORAY! profile 50 of the area’s fastest-growing private Hudson River Park, which will ex- crimes were burglaries, grand larce- THE MAYOR companies.) This redesigned Crain’s drives our readers haust its reserve fund in less than nies and robberies. Murders are INTRODUCED A three years, failed to pass before the down 15.6%, however. “People are PLAN TO deeper into the boroughs and gets inside the vital array STREAMLINE state legislative session ended June still getting shot,” a source ex- the city’s land-use of city businesses that other New York media ignore 21. The bill called for making Pier plained, “but they’re not dying as application process, 40, the park’s main commercial as- much.” … DAFFY’S DUCKS ITS BILLS? expecting within two (or simply don’t understand).Then there’s the years to allow two- reimagined New York, New York column, which we’ve set, more attractive to potential de- Discount clothing chain Daffy’s is thirds of all project velopers by expanding its uses and rumored to be in financial hot water. applications to be made an entire section. It’s a helluva town, as the old extending its lease term. … HOSPI- Facing an increase in competition reviewed 25% to 50% faster. song goes. Our mission here is to give you a helluva TAL LOVE TRIANGLE. Continuum from online retailers like Gilt paper to read all about it. Health Partners left NYU Langone Groupe and larger chains such as istockphoto —glenn coleman Medical Center standing at the al- Nordstrom Rack, the Secaucus, OY VEY! tar for another suit- N.J.-based company is SOME OF GOOD or: Mount Sinai having trouble paying HUMOR’S most Medical Center, vendors, according to popular ice- ‘People are cream bars, like which feared that a sources. A Daffy’s the chocolate THIS WEEK IN CRAIN’S potential Continu- still getting spokesman said the eclair, are um-NYU marriage, company has nothing missing from announced just two shot,’ a source to report. … ON TAP- the trucks this IN THE BOROUGHS------3 summer. Why? A weeks earlier, would told the Post, PAN ZEE, LABOR AND factory closure. IN THE MARKETS------4 threaten its stand- CUOMO AGREE. Gov. ing as a premier ac- ‘but they’re Andrew Cuomo and THE INSIDER ------6 ademic medical not dying as building trades unions GREG DAVID------15 center. But having approved a labor spurned NYU for agreement for the and hotels united to launch a trade ALAIR TOWNSEND ------15 much’ Mount Sinai, Con- Tappan Zee Bridge group that will fight for their inter- REAL ESTATE DEALS------16 tinuum must now project, one of the ests in Gotham proper.The New seal the deal—and have it blessed largest public infrastructure projects York City Hospitality Alliance in- CRAIN’S FAST 50------17 by state health and financing agen- in the country.The deal will save cludes some of the biggest names in FOR THE RECORD------39 cies and the Federal Trade Com- $452 million on the construction of restaurants and nightlife, including mission. … CRIME SPIKES. Crime a new bridge over the Hudson Riv- Stephen Hanson, president of BR CLASSIFIEDS ------40 NEW! BUSINESS PEOPLE rose in 49 of the city’s 76 precincts, er. All the state needs now is the es- Guest Hospitality, and Andrew NEW YORK, NEW YORK ------45 and major crimes such as rapes and timated $6 billion it will take to Rigie, a veteran of the statewide Rachel Yeomans makes a MIGHTY HOS- SOURCE LUNCH------46 robberies jumped 4.2% citywide, build the span. … New York Restaurant Association’s fashion statement with her the New York Post reported, citing PITABLE OF THEM. Restaurants, bars city chapter. —lauren elkies Working Wardrobe blog P. 8 OUT AND ABOUT ------47 ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY STORIES TO WATCH IN THE WEEKS AHEAD vol. xxviii, nos. 26, 27, june 25-july 8, 2012—Crain’s New York Business (issn 8756-789x) is published weekly, except for double issues the weeks of July Fourth, Labor Day and Christ- mas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage June 25: June 26: July 1: 10,000 large July 4: Macy’s paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Developer Larry Congressional fireworks launch Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207- NYC buildings must 2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 Silverstein tops out primaries start phasing out from four barges in one year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2012 by Crain Communications Inc. All rights reserved. 4 World Trade are held high-polluting the Hudson around Center. in New York. fuel oil. 9 p.m.

2 | Crain’s New York Business | June 25, 2012 IN THE BOROUGHS Bike share raises the bar MANHATTAN Cycle businesses Retailers retool to survive City Hall’s flood step up act of 10,000 bikes for elderly BY LISA FICKENSCHER On UES, push to aid The city’s vast bike-share program, launching in July, will join an ex- area’s many seniors panding sea of bike shops and rental gets ‘meh’ reviews businesses taking advantage of the Bloomberg administration’s desire CHRIS WOGAS of Bike and Roll BY ADRIANNE PASQUARELLI to make New York the best biking is wheeling out city in the country. new programs Even apartment buildings and to retain When Randy Ochart opened the hotels are buying bikes to offer as market share. French Sole Comfort store on the amenities for guests and residents. corner of Lexington Avenue and But while the cycling community East 71st Street early last year, he expects the bike-share program to knew exactly what it takes to pros- be a boon for business by encourag- per in the neighborhood,having run ing more people to ride, it is also another footwear store across the girding for competition. street for 22 years.“There are a lot of “There certainly is going to be older people on the Upper East some overlap between us and bike Side,” he said. “We try to cater to share,” said Chris Wogas, president that customer as much as possible.” of Bike and Roll New York, the Richly aware of both their needs largest rental outfit in the city, and their numbers, Mr. Ochart which derives most of its business made sure his new store has com- from visitors. “We’ll get people to fortable seats with good back sup- do the shorter rides, and they will port, rather than the backless get some tourists.” benches most Like Portland, Ore.-based Alta shoe stores fa- MOST Bicycle Share, which won a city vor. Similarly, AND LEAST contract to operate the bike-share the stairs to the SENIORITY program, Bike and Roll has con- second level Manhattan tracts to do business in city parks. It have wide steps neighborhoods* with highest and has nine locations, including Cen- with an easy- lowest percentages tral Park, Riverside Park and Gov- to-hold of people 65 and ernors Island—but nowhere near handrail. Com- over. the 600 docking stations that the pleting that bike-share program is installing elder-friendly throughout Brooklyn, Queens and picture, two of Upper20.4 East %Side Manhattan. Mr. Ochart’s (10021) Though Mr. Wogas is looking staffers fall into forward to the city program’s start, that category calling it “the tide that lifts all themselves; one Upper17.6 West% Side boats,” 6-year-old Bike and Roll, of them is 75. (10023) which operates in four other U.S. If the New cities, is taking steps to protect its York Academy market share. The company is de- of Medicine Harlem17.3 (10037)% veloping new programs to expand and the city

See BIKE SHARE on Page 44 buck ennis have their way, there will be a Financial0.9% district lot more spots (10005) on the Upper East Side like Mr. Ochart’s. TriBeCa2.7 %(10007) Sports talk radio goes head-to-head In a citywide campaign, they wide sports radio network under- ter years of being a distant also-ran ing to Arbitron. WFAN had a 5.8 are trying to get Times6.6 Square% WFAN pioneered scored the importance of the format in New York, the Disney-owned share of the demographic, which merchants to (10018) the first 25 years, at a time when the industry has sports media giant has ratcheted up was flat with the prior month. offer the 65- struggled for advertising dollars. the competition,moving its sports- “We were hopeful that this and-over set but ESPN wants WFAN has spent the past talk station in April to a choice spot move to FM would result in an even everything 13.5Manhattan% the next. Stay tuned months mining its silver anniversary on the FM dial from a weaker sig- See SPORTS on Page 44 from easy- average for promotional gold and is bringing nal at 1050 AM. access ramps to *ZIP code tabulation areas. back former hosts for its July 1 cele- Source: U.S. Census free glasses of Bureau, 2010 data BY MATTHEW FLAMM bration. In the first quarter, WFAN Ratings jump water. About was the No. 1 billing station in New WEPN’s move to FM co- 1,000 businesses have pledged Neither the hosts at WFAN nor its York, putting it back on top for the incided with a huge jump in themselves to age-friendliness to owners knew what they were get- first time in years,with revenue up in the ratings. In May, for the date, but many thousands remain ting into when the nation’s first the high single digits over the prior 6 a.m.-to-7 p.m. Monday- uncommitted. sports radio station went on the air year, according to a person close to to-Friday time period, the “Local businesses don’t necessar- 25 years ago. But they do now. the station. For all of 2011, it was station posted a 3.8 share ily recognize that they have a grow- The Fan, as the CBS Radio ranked fifth in New York, with $41 of the audience BOOMER AND ing customer base of older adults property is known, ushered in a for- million in revenue, according to re- among men 25 to CARTON: Local who they can either be serving and mat so durable, sports talk airs on search firm BIA/Kelsey. 54 years old—a businesses love wooing and earning the loyalty of,or the WFAN duo, who nearly 700 stations around the coun- All WFAN has to do now is hold 58% spike over read ad pitches making life more difficult for,” said try.The announcement June 21 that on to its listeners. That’s hardly as- the previous on air. Ruth Finkelstein, the academy’s

CBS Corp. was launching a nation- sured. ESPN is gunning for it. Af- month, accord- wfan See A STEP UP on Page 12

June 25, 2012 | Crain’s New York Business | 3 IN THE Macmillan’s e-book gambit MARKETS by Aaron Elstein Sci-fi imprint leads AN E-BOOK OF ONE’S OWN: loosen the grip of Readers of digital tomes from Amazon, the giant re- publishing industry’s Tom Doherty’s Tor/Forge tailer and rapidly ex- Books will be able to share panding publisher. quest to loosen the them just like regular books. Rather than being grip of Amazon locked into the Kindle platform, Kindle owners will be able to BY MATTHEW FLAMM buy Tor’s new John Scalzi novel, for in- Squeezed into the northern crook of stance,at Tor.com,not the Flatiron Building, the oddly at Amazon. shaped offices of Macmillan’s pow- The moves are part erhouse science-fiction division of the book industry’s make a fitting setting for a publish- ongoing efforts to har- er that has often zigged when others ness the very technolo- zagged.Tor/Forge Books, which al- gies that imperil it. ready runs an unconventional web- Like all publishers,Tor

site, will soon be the first main- needs to find new ways world photos wide / stream publisher to open an to connect with con- ap e-bookstore. sumers outside of the It will also soon become the first shrinking number of major house to strip its e-books of brick-and-mortar Danger: Money- anti-piracy software. Without digi- bookstores, long the

tal rights management, or DRM, buck ennis place where readers e-books from sci-fi and fantasy im- serendipitously dis- print Tor and thriller publisher tech-savvy readers and authors have covered new authors and titles. market fund runs Forge can be read on any device, as been pushing the change for years. The Tor bookstore, announced well as shared—one reason their Going DRM-free may also help See E-BOOKSTORE on Page 43 oney-market funds rank as one of Wall Street’s most successful services ever. Between 1990 and M2008, the amount parked in these funds soared to nearly $4 trillion, from $100 million, as investors large and small flocked to funds that offered substantially higher Let’s talk returns than banks could offer.The funds marketed themselves as every bit as safe a place for savers to park their capital markets. cash as banks, but the reason they could offer those higher yields was because they didn’t pay for government deposit insurance, as banks do. Advisors who combine It was a remarkable feat of dodging regulations that industry-specific experience worked wonderfully until September 2008, when a large with deep insight into today’s fund wrote down a huge investment in Lehman Brothers complex capital markets. If debt, forcing investors to swallow losses and in the process that’s what you’re looking turning a nasty crisis involving a few big banks into a global for in an accounting firm, panic involving all financial institu- Unless they are reformed, they can talk to J.H. Cohn. tions. Securities and Exchange still “transform a moderate finan- Commission Chairman Mary cial shock into a destabilizing run.” Schapiro recently served up new Ms. Schapiro’s chief suggestion details showing how fragile these is to allow the net asset values of seemingly super-secure funds these funds to float, rather than be really are. stuck at the sacrosanct $1 a share. In testimony before Congress, But that undermines their chief Ms. Schapiro disclosed that more marketing plank (it’s hard to mar- than 100 money-market funds had ket safety and security when the to be bailed out in the post- fund’s share price bounces around). Lehman cataclysm by the financial So it’s no surprise that the money- institutions that own them.Indeed, fund industry, led by giants Fideli- owners have had to prop up mon- ty and JPMorgan Chase, dislikes ey-market funds more than 300 Ms. Schapiro’s proposals. A report times since they were created in the last week by the U.S. Chamber of early 1970s. (The fund industry Commerce warned that shrinking disputes Ms. Schapiro’s data con- the money-market fund business cerning bailouts.) There were could result in higher borrowing tremors again last summer, when costs for corporations and govern- We turn expertise into results. savers yanked $100 billion out of ments. the funds over a three-week stretch Still, if money-market funds starting in June, Ms. Schapiro said. want to promote safety and securi- The funds,which now hold $2.5 ty, they need to pay for the govern- Dom Esposito, trillion, “still remain susceptible to ment guarantee, as banks do.What Joe Torre Capital Markets Strategy investor runs with potential sys- Ms. Schapiro is saying is that the temic impacts on the financial sys- free ride is over. Here’s hoping she tem,” Ms. Schapiro told Congress. sticks to her guns. Ⅲ 877.704.3500 jhcohn.com -44% New York . New Jersey . Connecticut . Massachusetts . California YEAR-TO-DATE DECLINE in U.S. corporate mergers and acquisitions, according to Thomson Reuters. It’s the slowest first half of the year for Wall Street dealmakers since 2003.

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*Our Surcharges (incl. Fed. Univ. Svc. of 17.9% of interstate & int’l telecom charges (varies quarterly), 16¢ Regulatory & 99¢ Administrative/line/mo. & others by area) are not taxes (details: 1-888-684-1888); gov’t taxes & our surcharges could add 7% – 41% to your bill. Activation fee/line: $35. IMPORTANT CONSUMER INFORMATION: Subject to Major Acct Agmt, Calling Plan & credit approval. Up to $350 early termination fee/line. Samsung Convoy 2: Offer available to business customers with 5 or more lines $34.99 or higher that have signed a Major Acct Agmt. Offers & coverage, varying by svc, not available everywhere; see vzw.com. Limited-time offer. Restocking fee may apply. Verizon Wireless received the highest numerical score among full service wireless providers in the proprietary J.D. Power and Associates 2012 Wireless Customer Care Full Service StudySM – Vol. 1. Study based on responses from 9,098 consumers measuring 4 full service wireless providers and measures opinions of consumers who contacted customer care within the past year. Proprietary study results are based on experiences and perceptions of consumers surveyed July – December 2011. Your experiences may vary. Visit jdpower.com. In CA: Sales tax based on full retail price of phone. © 2012 Verizon Wireless. E8515 THE to save Lehman triggered a ALBANY ENDGAME: WINNERS & LOSERS worldwide financial panic, the INSIDER government scrambled to rescue THE STATE LEGISLATURE wrapped up its 2012 session with a flurry of by Andrew J. Hawkins and Shane Dixon Kavanaugh insurance giant AIG and to dealmaking and arm-twisting. recapitalize banks saddled with toxic assets. WINNERS... The moves stabilized markets, Teachers. The last-minute deal that will allow parents to Gillibrand setting the stage for their recovery view teacher evaluations is a victory for the state’s in 2009. teachers’ union, which persuaded Gov. Andrew Cuomo foes rewrite and legislators to limit the media’s access to the data. Danny Hakim. The New York Times’ Albany bureau chief’s history Megabus booted Mike Long exposés about abuses in state-run homes for disabled The city must now consult the Port adults prompted the governor to create a new n a late June TV Authority before granting permits to enforcement agency. Insiders dubbed the legislation “the Danny Hakim bill.” appearance, the bus companies for curbside pickups Mike Long. The death of Mr. Cuomo’s marijuana decriminalization bill at three Republicans near PA terminals, according to a the hands of the Senate Republicans showed that the state’s tenacious competing to run deal between state and city officials. Conservative Party chairman still has teeth. The issue moved to the against Sen. Eric Schneiderman. The attorney general leveraged his ties with the forefront when the authority Legislature to pass a bill cracking down on prescription-drug abuse. Kirsten Gillibrand (right) opposed a permit issued by the I Department of Transportation allowing LOSERS... curiously dismissed the Michael Bloomberg. No full disclosure of teacher notion that the bailout of Megabus to pick up riders on West 41st Street. DOT ordered the evaluation data, no marijuana decriminalization, no the financial industry was company to vacate the spot by reduction in condo/co-op tax breaks. Three strikes and the crucial in arresting an July 31. mayor was out. economic meltdown four The New York Post. The tabloid wanted full disclosure of Sheldon Silver teacher evaluation data. Plus, Mr. Cuomo knocked the years ago. SBS is MIA Post’s editorial page for an “ultraconservative” point of view. Nassau County Small Business Services Sheldon Silver. In January, the Assembly speaker said increasing the Comptroller George newscom Commissioner Robert Walsh was state’s minimum wage to $8.50 from $7.25 was his top priority. Six months Maragos said, “I’m not sure anybody is too big to fail. … Our oddly absent from last week’s later, he has nothing to show for it. A December deal, perhaps including announcement by Deputy Mayor legislative raises, remains possible. system is strong enough to be able to withstand that.” Robert Steel of a push to expand Labor unions. Still smarting from a hit to public pension benefits in March, Wendy Long, a Manhattan lawyer, nodded as Rep. Bob Turner, business improvement districts. labor unions failed to win passage of their priority wage bills. R-Queens, added,“We’ve seen Bear Stearns and Lehman Mr. Walsh’s agency oversees Brothers fail. Big companies.” BIDs, but the mayor’s announcement made no mention For daily political and government news, But the government orchestrated Bear Stearns’ takeover of him. A spokeswoman said he subscribe to CRAIN’S INSIDER @ ww.crainsnewyork.com/insider by JPMorgan Chase. Later in 2008, when the decision not had a scheduling conflict. Ⅲ

Thank You New York Metropolitan Area. We couldn't have done it without you!

6 | Crain’s New York Business | June 25, 2012

BUSINESS

of business36% owners in the New York area are immigrants PEOPLE Source: Fiscal Policy Institute

EXECUTIVE MOVES OFF THE RACK: Rachel Yeomans’ next challenge? Boston Consulting Tackling her own Group: Richard I. closet in Astoria. Lesser, 49, was promoted to president and chief executive of the management consulting firm. He was previously chairman of North and South America for the company. Sony Corp. of America: Steve Kober, 57, was promoted to chief financial officer. He was previously senior vice president of finance. Mark Khalil, 55, was promoted to general counsel. He was previously senior vice president of legal. Matalon Energy: Scott Kling, 52, joined the solar-energy company as chief executive. He was previously an executive at Amazon. Holland & Knight: Darien Cohen, 43, joined the law firm as chief marketing officer. He was previously director of global marketing and business development at Bingham McCutchen. Stalco Construction Inc.: Scott Pavick, 39, was promoted to chief estimator for the general contracting and construction management firm. He was previously senior estimator. Goodwin Procter: Michelle Duerr- Condia, 44, was promoted to chief administrative officer at the law firm. She was previously director of real estate and

buck ennis administrative services. Cresa: Mark Jaccom, 57, joined the real GOTHAM GIGS estate advisory firm as president and managing principal. He was previously co-chairman of the tristate region at Colliers International. Peckar & Abramson: Stephen H. Reisman, 60, was promoted to vice chairman of the law firm. He was Making her wardrobe work previously managing partner. JPMorgan Chase & Co.: Paul Compton, 48, was promoted to deputy head of A blog that dresses women for success garners hits—and cash operations, a newly created position. He was previously chief financial officer for the investment bank. Social-media marketing guru and fashion blogger throughout the company. ¶ In 2010, Monroe Capital: Ben Marzouk, 51, In some joined the private investment firm as Rachel Yeomans hated shopping trips to T.J. ForbesWoman ranked The Working Wardrobe managing director, New York region cases, she Maxx when she was growing up in Ripon, Wis. No. 4 in its list of 20 best fashion blogs for group head. He was previously managing director at Praesidian offers But helping her mother sort through her extensive professional women.The site gets more than Capital. wardrobe to pack for business trips was a treasured 80,000 unique visits per month, and sponsored Citizens Union Foundation: Cristian Salazar, 36, joined the organization as individual task that opened the door to the stylish double life stories and advertising spots for its weekly podcast executive editor of the Gotham she now leads. ¶ In 2009, Ms. Yeomans created are beginning to generate revenue.The site’s most Gazette, an online publication. He readers The Working Wardrobe—a blog about workplace recent addition is an annual print magazine, was previously a reporter at the Associated Press. style tips style—with coaching from Andrew Swindler, a which was funded via Kickstarter and a Operative: Manu good friend and the chief executive of Astek contribution from Mr. Swindler. ¶ Ms. Yeomans Warikoo, 41, was via Twitter promoted to chief Consulting. Last year, Mr. Swindler asked Ms. attributes the success of her blog to her readers’ product officer at Yeomans,29, to head up social-media marketing strong interest in learning how to put together a the software company. He was at the firm. ¶ “Some of my best ideas for Working collection of outfits and her accessibility via social previously senior Wardrobe come while I’m working at Astek,” Ms. media. In some cases, she advises individual vice president of Yeomans said, “and my knowledge base for Astek readers on the fly via Twitter. ¶ Meanwhile, Ms. solutions. The Daily Meal: Arthur Bovino, 36, was comes from my blog experience.” ¶ At Astek, Yeomans, who moved to New York from Chicago promoted to executive editor of the Ms. Yeomans helps clients envision their overall in January, has tackled an even greater challenge: food site. He was previously senior editor and founded the site’s social-media strategies, including internal squeezing her own wardrobe into her closet in her Eat/Dine Channel. policies, so that their practices are consistent Astoria, Queens, apartment. —mary shell See EXECUTIVE MOVES on Page 10

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created position at the derivatives accounting and advisory firm as tax EXECUTIVE MOVES broker. He was previously a sales principal. He was previously president of CORPORATE LADDER trader. Kenneth H. Kranz CPA, which he Continued from Page 8 BBH New York: Larry Corwin, 31, joined founded. Francesca Borgognone, 24, was promoted the advertising agency as creative The Door: Tara Melega, 35, joined the to Entertain Channel editor. She was director. He was previously senior vice public relations firm as senior vice MCINTOSH TAKES BITE OF COO JOB previously a fashion and lifestyle president and integrated group creative president. She was previously senior AS PUBLISHING COMPANIES reporter. director at BBDO New York. director of media relations at Epic continue to increase their focus on e-books, Lauren Mack, 34, joined as Travel Brand New School: Records. Random House Inc. has promoted Madeline McIntosh, 43, an executive Channel editor. She was previously Sean Dougherty, 36, AFD Contract Furniture Inc.: Larry with digital experience, as its new chief operating officer. guide to Chinese culture at About.com. joined the production Scarangella, 54, joined the furniture She will maintain all the responsibilities she held in her previous role Madison Realty Capital: David Speiser, company as creative dealership as senior vice president. He as president of sales, operations and digital, including overseeing digital 36, joined the commercial real estate director and director, a was previously senior vice president at and print sales and corporate digital product development.The investment firm as managing director. newly created Meadows Office Furniture Co. organization has not had a COO for four years. He was previously senior vice president position. He was Collective: Tiffany “Madeline has been, and continues to be, a vital part of the at the Related Cos. previously associate Rolfe, 36, joined the Accordion Partners: creative director and growth consultancy as transformation of our organization as we redefine the way our sales and Sonny Thadani, 32, director at Superfad. partner and chief corporate operations support and collaborate with our publishing was promoted to chief Wilson Elser: Janene Marasciullo, 47, content officer. She division,” Random House CEO Markus Dohle said in a statement. of staff at the financial joined the law firm as a partner. She was was previously vice Ms. McIntosh began her career at Random services firm. He was previously a partner at Kaufman president and House in 1994 in the new-media department. previously vice Dolovich Voluck & Gonzo. executive creative She left the company for 18 months to president of business New York Angels: Brian S. Cohen, 57, was director at Crispin become Amazon’s director of Kindle development. promoted to chairman of the network of Porter + Bogusky. content and acquisition for Europe before Spector Group: Brown Harris Stevens Commercial Real Ginger angel investors. He was previously vice returning to Random House in 2009. Dolden, 26, joined the architecture, chairman. Estate: John Murray, 54, joined as senior planning and interior design firm as FireBird: Paul Joseph, 42, joined the vice president of the hotel sales division. “This appointment is a signal that director of marketing. She was restaurant as executive chef. He was He was previously vice president at Random House is going to keep improving previously marketing coordinator at previously chef de cuisine at Le Rendez Hyatt Corp. and making the organization more cohesive, Abel Bainnson Butz. Vouz. National Basketball Association: Jamie and is going to keep moving in a digital Corporate Resolutions Inc.: Wes Rigler, Avison Young: Martin Cottingham, 41, Gallo, 45, joined as executive vice way,” said Martin Levin, a lawyer and 59, joined the business investigations joined the commercial real estate president of marketing. He was former publisher. “They are certainly and consulting firm as director of services company as a principal. He was previously president of sending a message, now that a person investigations. He was previously an previously managing director, corporate TBWA/Chiat/Day New York. with digital confidence will be near Concentric Pharma Advertising: FBI agent. services group, at Grubb & Ellis. Jennie the head of the organization.” Intrepid Sea, Air & Space Museum: Carly Michael Gottlieb, 52, joined as a principal. Fischette, 35, joined as executive vice Goettel, 29, joined as director of He was previously vice chairman, president and director of client services. —EMILY LAERMER individual giving. She was previously transaction services, at Grubb & Ellis. She was previously senior vice president associate director of development at the HNTB: L. Alfred Moreno, 60, joined the and managing director at AgencyRx. Irish Arts Center. infrastructure firm as a principal aviation USA Network: Bill McGoldrick, 38, was G.S. Schwartz & Co.: Cathy Loos, 44, Jun Group: David Herman, 42, joined the Phoenix Partners Group: J.B. McLellan, architect. He was previously a principal promoted to executive vice president, joined the public relations and social-video platform as Midwest regional 31, was promoted to director and head and New York City architectural original scripted programming. He was marketing agency as a vice president. vice president, a newly created position. of equity sales and trading, a newly practice leader and airport terminal previously senior vice president, original She was previously a senior media He was previously regional vice president leader at Stantec Architecture. scripted programming. relations specialist at CCG. and national sales director at Myxer. EXECUTIVE PROMOTIONS DEV Advisors: Dick Wingate, 60, joined CBRE Group Inc.: Stuart Siegel, 45, joined Selerity: Thomas Chyla, 37, joined the Greg Messina, 40, joined the social-video The fastest way to get an announcement into the consulting and advisory services the commercial real estate services firm real-time event data firm as vice platform as director of sales, West Crain’s is to submit online. Fill out the form provider as principal. He was previously as a senior vice president in office president of product strategy, a newly Coast, a newly created position. He was at www.crainsnewyork.com/section/ general manager, East Coast business brokerage. He was previously executive created position. He was previously vice previously senior account executive at executive_moves. The Executive Moves column development, at TAG Strategic. managing director at Grubb & Ellis president of product development at Solve Media. is also available online. Berdon: Kenneth H. Kranz, 64, joined the New York. AllianceBernstein. —eva saviano

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and a big magnifying glass to help them scrutinize her smaller wares. A step up for older shoppers Nonetheless, Ms. Freedman is eager to have more merchants fol- Continued from Page 3 Manhattan. Such things could cost going to be nice—a little sign isn’t low her example. “I think these ini- senior vice president for policy and as much as $50,000, he noted. going to make a difference.” tiatives are great,” she said. planning, who is spearheading the Last summer, the Academy of Other, older Upper East Siders Some of the biggest chains effort with city retailers. Medicine distributed fliers and point out that many of the suggest- around are already on board. They On the Upper East Side, where bumper-sticker-size signs mer- ed practices have been used by bet- include the ubiquitous Duane one in five residents was born before chants could use to trumpet their ea- ter shop owners for years. Indeed, Reade. A spokesman said the drug- 1947—nearly double the Manhat- gerness to serve seniors. In Com- Gloria Frank, a 91-year-old who store is picking up some lessons tan average, according to the U.S. munity Board 8, which includes the lives on East 56th Street, applauds learned by its Midwest-based par- Census Bureau—the going has been vast bulk of the Upper East Side, the neighborhood for its friendli- ent, Walgreen Co., in its stores in tough. Some of the Academy of fewer than two dozen retailers ness. Though stairs can be difficult senior-heavy precincts such as Flori- Medicine’s guidelines,such as offer- signed up—and many of them then for her three-wheel, Burberry- da. Among other things, Duane ing a folding chair or simply greet- failed to display their sign. swathed walker, she simply skirts Reade has lowered shelves for many buck ennis ing seniors when they come in, are a the few stores that have them. products that seniors buy, provided ALWAYS AGE APPROPRIATE: French Sole snap. Others, like adding an easier- Unimpressed seniors “I don’t go where I can’t manage,” magnifying glasses and added extra Comfort store on the Upper East Side. to-open door or a customer rest- Getting the neighborhood’s sen- said Ms. Frank. seating in its pharmacies. room, are dicier. iors on board is also proving to be no One such elder-friendly estab- Councilman Daniel Garodnick, “When you start looking at the walk in the park. Some of them are lishment is Sylvia Pines Uniquities,a D-Manhattan, whose district in- East 59th Street and Guru Grocery physical structure—changing light- singularly unimpressed with the 32-year-old shop on Lexington Av- cludes the Upper East Side, is also on Second Avenue, notes which ing and doors,adding ramps—that’s effort. enue that sells vintage bags and jew- getting in on the act. His office, in stores offer such popular perks as a massive cost to a small retailer to- “It’s a little condescending,” said elry. Proprietor Judy Freedman has conjunction with the Academy of home delivery, restrooms, seating, day,”said Michael Londrigan,chair- Barbara Meltsner, an 82-year-old long embraced elder-friendliness. Medicine,the mayor’s office and the water fountains and, of course, sen- person of the fashion merchandising who has lived in the area for six Though she admits the door can be City Council,just allocated $10,000 ior discounts. department at LIM College in decades. “It’s hard enough being a heavy, she hastens to add that she to put out 1,000 copies of an age- “We want to showcase those senior without having to be remind- compensates by rushing to open it for friendly grocery guide for the neigh- stores that are doing good things for LISTEN to a discussion at ed that stores should be nice to you. older consumers. She also is ready to borhood.The guide,which includes seniors,” Mr. Garodnick said, “and CrainsNewYork.com/podcasts If people are going to be nice,they’re offer them a place to sit by the heater 32 markets, such as Delmonico’s on encourage others to do the same.” Ⅲ

than its 17 defunct graveyards, some her ancestors’ graves. “I’m reaching have had limited success in getting FROM dating back more than 400 years. out to businesses.” rid of their wheeled rivals.That is as AROUND Up until late last year, Lynn She has sent letters to 31 of them it should be, according to the Street Rogers, head of Friends of Aban- so far, arguing that overgrown, Vendor Project, an advocacy group THE CITY doned Cemeteries of Staten Island, litter-strewn cemeteries bring that represents the city’s roughly could always count on the services of down property values, among other 20,000 street vendors. According to STATEN ISLAND six to eight inmates to help her twice things. In early June, the Staten recent academic research, food carts a week with upkeep in some of the Island Economic Development are more likely to attract patrons to istockphoto Graveyard shift 40 acres of graveyards that her group Corp. and Morgan Stanley dis- an area than deter them.“The com- The impact of the state’s closure of has been tending for more than 30 evolve,” said Ms. Rogers, a seventh- patched volunteers. Meanwhile, a petition argument is weak,” said Arthur Kill Correctional Facility in years. Now she is scrambling to find generation Staten Islander who local Mormon church has pledged staff attorney Matthew Shapiro. December is being felt in some odd new sources of labor. joined the organization 15 years ago 50 people, many equipped with —ken m. christensen places on Staten Island,none more so “The organization has to while in search of the locations of weed whackers, for a cleanup scheduled for June 30. THE BRONX But Ms.Rogers has garnered few commitments beyond those—and Boro prez fires up she’s worried. “Nobody wants to help a losing battle,” she said. “I’m the welcome wagon afraid the cemeteries are going to go Recently, 125 people turned up for back under, like they were before.” the first-ever Bronx Commercial —ken m. christensen Investment Forum at the Hutchin- son Metro Center, a growing Class BROOKLYN A office and medical complex just south of Co-op City. Brick-and-mortar Addressing the gathering, Bor- ough President Ruben Diaz Jr. ac- crowd aims at carts knowledged the Bronx has an unen- Business owners of the 86th Street viable lead in the city in terms of Business Improvement District in joblessness, pollution and obesity Bay Ridge have been trying to rid rates, but insisted that officials are their strip of food carts since 2008. increasingly determined to play a But in recent months that effort has winning hand in attracting develop- come to a head over efforts to dis- ment to what he referred to as place one Middle Eastern halal cart “God’s country.” in particular. It has been targeted by To bolster his case, Mr. Diaz protesters and even blocked by two pointed out that the borough boasts unauthorized benches. one of the highest-grossing J.C. The owners of brick-and-mortar Penney stores in the land, as well as establishments along the neighbor- the country’s third-highest-gross- hood’s main commercial drag insist ing Target and BJ’s. And in the that their businesses are being un- biggest jobs coup for the Bronx in dercut by three cart owners who not years, online grocer FreshDirect an- only pay lower taxes and fees, but nounced in February it will open a also get away with weaker govern- 500,000-square-foot headquarters ment oversight, particularly by the and distribution facility in 2015, Health Department. bringing 1,000 jobs. “These were meant to be mobile He hopes that by the end of the units to serve [a mobile segment of summer a proposal will have been the public], not to park in front of selected for the redevelopment of someone else’s business,” said the long-abandoned Kingsbridge Patrick Condren, executive director Armory. What he did not mention of the BID. “It’s all about one word: was the success he and other local economics, economics, economics.” leaders had in 2009 in scuppering Merchants all across the city the Related Cos.’ plan to build a big have long made similar arguments, retail mall inside the vast space. but like their peers in Bay Ridge —esthena brutten

12 | Crain’s New York Business | June 25, 2012 CASH FLOW

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Enrollment is subject to approval and availability in your area. Deposits are subject to verification and are not available for immediate withdrawal. Certain fees, contract requirements, and deposit limitations may apply and will depend on service type. *Saving two days a month based on Chase QuickDeposit user study, September 2011. © 2012 JPMorgan Chase Bank, N.A. Member FDIC OPINION CRAIN’S NEW YORK BUSINESS Primary concerns editor in chief Rance Crain publisher, vp Jill R. Kaplan uesday is primary day in New York, and Bronx district. Unfortunately, Mr. Rangel adds little besides EDITORIAL the first thing voters will notice on their sentimentality to a contest that includes several qualified editor Glenn Coleman ballots is a lot of blank space. Only candidates. His statements frequently ramble. He’s never deputy managing editors Valerie Block, Erik Ipsen contenders for federal office will be listed. grasped the seriousness of the ethical violations that resulted assistant managing editors Erik Engquist, That is because the state Legislature failed in his censure by the House.This is a classic and sad case of Jeremy Smerd senior producer, news Elisabeth Butler Cordova to move its primary to June 26 to coincide not knowing when to call it a day. news producer Lauren Elkies with the new, early congressional primary. In Queens, Rep. Gary Ackerman’s retirement opened the contributing editor Elaine Pofeldt columnists Greg David, Alair Townsend State primaries remain in September.The extra election will door to another rare race.Two capable members of the crain’s health pulse editor Barbara Benson costT the city as much as $23 million. Keep that in mind Assembly, Rory Lancman and Grace Meng, are the leading senior reporters Theresa Agovino, Aaron Elstein, Lisa Fickenscher, Matthew Flamm, whenever state legislators rail about waste. contenders. Our only regret is that Mr. Lancman is putting a Daniel Massey, Miriam Kreinin Souccar At least voters have choices in a number of congressional reporters Amanda Fung, Andrew J. Hawkins, negative spin on accurate and sensible statements by Ms. Shane Dixon Kavanaugh, Adrianne Pasquarelli primaries—thanks to decennial redistricting, which renders Meng about Social web reporter, producer Ian Thomas incumbents vulnerable and persuades some to retire. Security.There are too art director Steven Krupinski deputy art director Carolyn McClain The biggest winners this year are the voters of the new Congressional many real issues for staff photographer Buck Ennis copy desk chief Steve Noveck Eighth Congressional District in Brooklyn.They will no candidates to waste copy editor Thaddeus Rutkowski longer be able to vote for the ineffective Rep. Edolphus races are a rare time inventing ones. data editor Suzanne Panara assistant data editor Emily Laermer Towns, who mercifully did not seek a 16th term. He bowed chance for New Finally, three researchers Eva Saviano, Amy Stern out rather than risk losing to Assemblyman Hakeem underwhelming interns Esthena Brutten, Ken Christensen, Jeffries, a bright and hardworking legislator who left a high- York voters Republicans are vying Cara Eisenpress, Emily Lundeen, Mary Shell paying legal career to pursue public service. Mr. Jeffries’ to challenge Sen. ONLINE AND INTERACTIVE SERVICES general manager, online & e-commerce competition is Councilman Charles Barron, who is known Kirsten Gillibrand in strategy Kira Bindrim as an incendiary blowhard and not a serious lawmaker. November: Rep. Bob senior web developer, interactive Chris O’Donnell Also in Brooklyn, Rep. Nydia Velázquez is getting a rare Turner, Nassau challenge from City Councilman Erik Dilan. We don’t County Comptroller George Maragos and Manhattan ADVERTISING, MARKETING AND PRODUCTION advertising director Trish Henry doubt his bid was inspired by local Democratic Party boss lawyer Wendy Long. All three have a fairy-tale notion that senior account managers Irene Bar-Am, Vito Lopez’s desire to annoy Ms. Velázquez, who dares to federal intervention was unnecessary when the collapse of Courtney McCombs, Sheryl Rose, Suzanne Wilson account executive Jill Bottomley Kunkes stand up to the influential assemblyman. Regardless, it’s nice major financial institutions triggered a worldwide panic sales coordinator Danielle Wiener to see incumbents having to campaign to keep their jobs. among investors in 2008. We’ll stop our analysis there, newsletter product manager Alexis Sinclair credit Todd J. Masura (313-446-6097) That is what Rep. Charles Rangel is doing in his Harlem- before things get any uglier. director, audience development Michael O’Connor senior marketing manager Catherine Schutten CRAIN’S ONLINE POLL COMMENTS event producer Courtney Williams reprint sales manager Lauren Melesio production and pre-press director Michael Corsi advertising production manager No more Gael Greene?! Suzanne Fleischman Wies TO SUBSCRIBE: SOME SOUR REACTIONS Chefs are only as good as their For print and digital subscriptions or customer last dinner service. Critics, I service, e-mail [email protected] I was sitting on the F train, surmise, are now only as good or call 877-824-9379 (in the U.S. and Canada) or 313-446-0450 (all other locations). $3.00 a copy for returning to my office in as their last review! the print edition; or $99.95 one year, $179.95 two Dumbo from a client in the —chef joseph c. kenny years, for print subscriptions with digital access. city while reading my first copy via Twitter@Superstarzchef www.crainsnewyork.com/subscribe chemex / newscom of Crain’s New York Business.I just subscribed a couple weeks This woman had one of the TO ADVERTISE: SHOULD ROGER CLEMENS BE ago. easiest and most pleasurable Contact Advertising Director Trish Henry at VOTED INTO THE HALL OF FAME? flickr.com [email protected] or call 212-210-0711. I was thrilled to see that jobs around. Are we supposed www.crainsnewyork.com/advertise Yes: “Innocent until proven guilty.” Gael Greene had an article in Seriously bad decision: Can’t to feel sorry for her while FOR INFORMATION ON OUR EVENTS: No: “Only if they build a cheating steroid- there. I always liked her believe @gaelgreene fired! Her middle- and lower-income Contact Event Producer Courtney Williams at abusers wing.” writing, but had no idea she [sic] & her hat will be better off people work daily at real jobs to had a gig with Crain’s. It was without you @crainsnewyork. make ends meet? [email protected] or 212-210-0257. Date of poll: June 19 like the icing on the cake. A —katie rosenhouse —anonymous www.crainsnewyork.com/events 320 votes very pleasant surprise. I’d have via Twitter @KatieRosenhouse commenter TO CONTACT THE NEWSROOM: some nice food writing to read via The New York Times’ 711 Third Ave., New York, NY 10017-4036 each week, in between business Crain’s has tossed away an Diner’s Journal blog editorial phone: 212.210.0277 fax 212.210.0799 news. Nice. iconic writer who’s as good as Entire contents ©copyright 2012 Crain Communications Inc. I returned to my office to ever. Glad we have her blog, “No memory of having starred All rights reserved. ®CityBusiness is a registered trademark look up the URL of that but Gael has a right to earn a Atones for later disregard. of MCP Inc., used under license agreement. review, only to find out that living, too. Or keeps the end from being PUBLISHED BY CRAIN COMMUNICATIONS INC. Gael was no longer with —paul goldberger hard.” —Robert Frost Keith E. Crain 49% chairman 51% Crain’s. via Twitter @paulgoldberger —michael s. president Rance Crain Yes That’s too bad. Wappingers Falls, N.Y. secretary Merrilee Crain No —michael patrick Sheesh ... what is this world via Diner’s Journal treasurer Mary Kay Crain executive vp, operations William Morrow lashutka coming to? There’s going to be senior vp, group publisher Gloria Scoby Certified FileMaker 11 no responsible, real food critics Editor’s note: Ms. Greene’s group vp, technology, circulation, developer left! frequent writings about local manufacturing Robert C. Adams Properly Sorted —amanda restaurants can be found on her vp/production, manufacturing David Kamis Brooklyn via Twitter @ciaolobster blog, InsatiableCritic.com. chief information officer Paul Dalpiaz founder G.D. Crain Jr. (1885-1973) Mrs. G.D. Crain Jr. FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 chairman (1911-1996) Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

14 | Crain’s New York Business | June 25, 2012 GREG DAVID Fifth Avenue. The co-op building at Another tax break 810, home to the likes of Charles COLLECTION LITIGATION & JUDGMENT ENFORCEMENT Bronfman and Peter G. Peterson, paid $10.91 per square foot in taxes. The 208-unit luxury building next that benefits the rich door paid $22.62.What justifies that? All types of debt collection matters and general There are three classes of losers commercial litigation, trials, and appeals. he complexities of New York City’s property-tax here: tenants, to the extent that property taxes are passed on in rent; system can make your head hurt. That’s probably landlords, to the extent the taxes why the state Legislature will likely preserve an ab- can’t be passed on because of market AGGRESSIVE - RESOURCEFUL - EXPERIENCED - RESPONSIVE surd tax break for co-op and condo owners. conditions;and people who need af- Here’s the story.For decades,the city kept prop- fordable housing,because it isn’t go- ing to be built if the property-tax erty taxes for single-family homes artificially low, especially T problem isn’t fixed. 100 LAFAYETTE STREET - SUITE 601 | NEW YORK, NY 10013 compared with the suburbs,in a bid to preserve the middle class. It appears the Bloomberg ad- 212-608-5300 | WWW.DORAZIO-LAW.COM Following the wave of co-op conversions in the 1980s and ministration tried to fix the prob- lem, at least in part, by pushing pro- the building of thousands of posals to limit the benefit for the new condominiums, pressure UNREAL ESTATE most expensive co-ops and condos mounted to extend a similar City taxes favor some types of property and eliminate it for investor-owned benefit to the owners of those over others. units. I say “appears” because it did apartments. That’s exactly % market % tax so stealthily, working behind the what happened in 1997. Property type value levy scenes in Albany. Its efforts went Now the law of unintended 1- to 3-family homes 30.6% 14.3% nowhere. While the Legislature consequences has taken over, failed to act before it left town, the as the Independent Budget Co-ops and condos 33.7% 15.7% word is there is an agreement to ex- Office’s research has shown. Rental buildings 11.2% 19.9% tend the tax break retroactively. Because of quirks in the city’s Sources: IBO, Department of Finance No one understands why the tax-assessment practices, co- mayor’s people did it that way. op and condo owners today get an their fair share,as the accompanying Good, nonpartisan work from the even bigger benefit than homeown- chart shows. IBO and the Furman Center at New ers, costing the city about $260 mil- The IBO noted recently that at York University has laid the ground- lion annually. 101 Central Park West, where the work for overhauling property tax- The biggest savings go to people average unit is valued at $5.8 mil- es. Companies with large stakes in who live in the best neighborhoods, lion, the effective tax rate is 52 cents rental properties, like Related, particularly around Central Park per $100 of market value. The city- would surely be willing to join a re- and in brownstone Brooklyn. wide average for single-family form effort. Meanwhile, rental apartments have homes is 78 cents. Let this be a lesson: Next time, been saddled with enormous prop- In a column last year, I looked at the issue needs to be debated and erty-tax bills and pay far more than the taxes for two apartment houses on pushed publicly.

ALAIR TOWNSEND brought here before they were 16 To Amari and others and who are below the age of 30 and were successful students or served in the military can apply for work per- mits without fear of deportation— like her: Welcome for two years. It requires a leap of faith that, having revealed them- decade ago,this newspaper participated in a youth selves to authorities, they will have their legal status resolved perma- program called Exploring,which brings groups of nently and positively after two years. high-school students into the offices of business- To justify that faith requires Con- es and nonprofit organizations to gain a clearer gress to act, preferably by enacting full-scale immigration reform, but at picture of what various careers actually entail. At least by passing the DREAM Act. ACrain’s,the students met with our photographer,editor and sev- The original DREAM Act was co- eral reporters, and wrote the stories and took the photographs sponsored and supported by both for a special issue of the paper. Republicans and Democrats. This legislation would provide a pathway Each year there were one or two what life would be like for an intel- to citizenship for people like Amari. students who stood out as being es- ligent, motivated young woman By introducing the new policy in pecially bright, motivated and eager who seemed consigned to living in the middle of an election year, Mr. to learn—the kind of people you’d the shadows and on the edge of our Obama has drawn the expected like to have as employees. We usual- society. praise and criticism. Republicans, in ly offered such students part-time I have hoped she went to college, election-year high dudgeon, charge jobs after school. One of them was a which she could have done without di- that he is overreaching and usurping young woman I will call Amari, who vulging her immigration status. As- congressional authority,that the pol- was born in Africa.Amari eagerly ac- suming she graduated, what should icy will lead to people filing fraudu- cepted our job offer. Shortly before have been an open door to a career in- lent claims of having been brought her first check was due, our HR de- stead was a dead end.Where could she here before the age of 16, and that it partment said there was a problem work? What a waste for us, and what will allow illegal immigrants to take with her Social Security number,and an endless source of frustration for her jobs that should go to Americans. I needed to verify its accuracy.I asked this limbo must have been. The simple fact is that Amari and Amari to check her number. That Last week’s immigration-policy hundreds of thousands of others like was the last time I saw her. I then re- announcement by President Barack her are here, now more American alized she was undocumented. Obama offers people like Amari— than the nationality of the land of I have thought of Amari often an estimated 800,000—at least a their birth, and eager to be produc- over the years,wondering what hap- short-term respite from the shad- tive citizens. It is time to tell them, pened to her and trying to imagine ows. Young people who were “Welcome home.”

June 25, 2012 | Crain’s New York Business | 15 REAL ESTATE DEALS

foot space at 1040 Sixth Ave., south BARE BONES of Bryant Park. Law firm cuts CBRE Group Inc.’s Brian Gell and Laurence Briody teamed up to represent building owner Park Tower Group in the deal. ‘sub’ out of lease —ken m. christensen ill Betts & Nash has decided to stay put at 1 World Financial Center but in a different status. Entire 49th floor After subleasing space at the tower for 10 years, the law fetches high price firm has signed a direct five-year lease for 11,000 square feet at 200 Liberty St. The tower’s landlord is Brookfield Office The high-end commercial office HProperties. The asking rent for the space was $61 per square foot. market, where space is leased at The Manhattan-based firm has been at the 40-story office tower since triple-digit sums per square foot, is 2002, when it sublet its 26th-floor space from Fidelity, said Ted Rotante, a still alive.

Colliers International broker who represented Hill Betts & Nash.The firm In the latest evidence of that, istockphoto will remain on that floor but will scale back by 1,000 square feet. Its sublease Philadelphia-based Aberdeen Asset 265 ELIZABETH ST. 192 SIEGEL ST. 261 MADISON AVE. would have expired at the end of this month. Management Inc. inked a deal for (Eastern Williamsburg, “They are redesigning their space to become more efficient,”Mr.Rotante the entire 49th floor of 712 Fifth Ave. ASKING RENT; TERM: Brooklyn) ASKING RENT; TERM: $148 a square foot; $45 per square foot; said. “They didn’t want to move.” Brookfield Office Properties was repre- for 10 years. The asking rent for the 15 years ASKING RENT; TERM: not available sented internally by David Cheikin. —amanda fung 11,000-square-foot deal was about $14 a square foot; SQUARE FEET: 1,500 on five years SQUARE FEET: 43,900 $135 a square foot. ground floor, plus 1,000 on two floors which will house commercial- Aberdeen had an office in New in basement SQUARE FEET: 10,000 East West Bank banking operations,was $78 a square York years ago and will re-establish in warehouse TENANT; REP: Coca-Cola TENANT; REP: The Musket Co.; Colliers International goes north foot. The company will join a num- its presence here in November when Room (restaurant); TENANT; REP: Meatball ber of financial firms in the tower,in- it moves into the building, said the Michael Kadosh of CBRE Shop; Howard Darsi of LANDLORD; REP: Alex Group Inc. Kalmon Dolgin Affiliates Sapir/Rotem Rosen; California-based East West Bank cluding Banco do Brasil and Nikko company’s broker,Eric Kahn of First Bruce Mosler of Cushman hopes to step up its act in New York Asset Management. New York Realty. LANDLORD; REP: 53 LANDLORD; REP: Fay Da & Wakefield Inc. by moving to 535 Madison Ave., in the “They wanted to raise their pro- “The building has a high-end Little West 12th Street Bakery Corp.; Jake BACK STORY: The tenant Plaza district. file in New York,” said Jeffrey Buslik feel,” Mr. Kahn said. “The views are Inc.; Steve Rappaport Bistritzy and David Junick of Sinvin Real Estate of Pinnacle Realty co-owns the Plaza district The bank, with eight branches in of Adams & Co., who along with great, and they have a full-floor building, according to The the city’s Chinese-American neigh- colleague David Levy represented space.” BACK STORY: Kiwi BACK STORY: The Real Deal, which first borhoods, signed a 10-year lease for the tenant. Paramount Group, which owns restaurant replaces a bar industrial-area space will reported the lease. called Elizabeth, lured by be used for new catering 14,000 square feet on the eighth floor The bank will nearly triple its the 533,000-square-foot building, area’s high foot traffic operation, storage and a in the 37-story building at East 54th footprint when it moves in the fall, represented itself in the transaction. and charm. sublet. Street.The asking rent for the space, having outgrown its 4,500-square-Download—theresa agovino

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16 | Crain’s New York Business | June 25, 2012 NEW YORK BUSINESS 50

INTRODUCING NEW YORK-AREA COMPANIES GROWING AT THE SPEED OF LIGHT Pages 17-38 newscom

June 25, 2012 | Crain’s New York Business | 17 THRILLIST What it does: Online curator of what men should do, see and buy

HOW IT GREW: Thrillist, the city and lifestyle site for men, was already profitable, raking in $7 million in annual revenue from advertising and subscriptions, when it bought Columbus, Ohio-based Headquarters: men’s online clothing retailer Jack Threads. The leap Manhattan into commerce triggered a whole new phase of growth Three-year growth for the company, which has a presence in 17 U.S. cities rate: 982% and in London. Today, commerce accounts for 60% of 50 2011 revenue: Thrillist’s sales. $32.6 million “Once we put the commerce infrastructure around Profitable? Yes the content infrastructure, we had a much more robust Built and scalable model,” said CEO and co-founder Ben Lerer. Next up: a private-label clothing line, more commerce and a new pop-up edition for Atlantic City, N.J. This spring, Thrillist launched for Goodale, a line of streetwear designed to appeal to its target audience, 18- to 34-year-old men. Mr. Lerer is also noodling the possibility of ex- panding overseas, as well as other opportunities to sell merchandise and speed broaden content and advertising in lucrative categories. “We’re doing the build-or-buy analysis around these verticals,” said Mr. Lerer. “Are there existing properties we can fold into Thrillist Media Group, or build our own stuff or enter into partnerships?” Strategic thinking —judith messina GIVING CREDIT: Shaya powers growth Reiter attributes International Inspirations’ for many winners growth partly to designs by his wife, Mandy. MERCURY USABLENET buck ennis BY CARA S. TRAGER SOLAR SYSTEMS What it does: Delivers n 2000, after 17 INTERNATIONAL INSPIRATIONS content and functionality What it does: Designs to devices such as years of marketing and installs solar- What it does: Designs, imports and laptops, smartphones everything from energy systems canisters to kitchen wholesales costume jewelry and tablets scales, Metrokane HOW IT GREW: Shaya and Mandy Reiter were both working for a costume- HOW IT GREW: HOW IT GREW: The IInc. put all its eggs in jewelry company—he as a salesman and she as a designer—when they When Jared key to the success of one basket: bar-related decided they could do it better on their own. It was a prescient move. Since Raines and his Usablenet can be founding International Inspirations in 2005, they’ve partner, found in its name. items.The strategic Headquarters: Manhattan grown the company more than 2,000%, becoming the Anthony A platform for change in direction— Three-year growth top company in Crain’s New York’s Fast 50. Coschigano, corporate websites, prompted by its success rate: 2,041% Mr. Reiter attributes the company’s steep growth founded Mercury Solar Systems Usablenet started out in 2000 with the Rabbit, a 2011 revenue: trajectory to fashion-forward designs by his wife, Mandy, in 2007, selling solar-energy aiming to make the Web more the bargain prices of their jewelry, and their private-label systems required a lot of accessible for visually impaired popular wine-bottle $50 million Profitable? Yes business selling to such specialty retailers as Justice and customer education.Today, people, transforming crowded, opener—proved to be Hot Topic clothing stores, Payless Shoes and Burlington alternative energy is a concept design-heavy Web pages into Coat Factory.The average price of a piece of International Inspirations that virtually simpler, easier-to-read formats. more than a safe bet. Headquarters: jewelry is an affordable $6.99. “It’s recession-proof,” said Mr. Reiter. Port Chester, N.Y. everyone That early mission proved to be an Today, with its 150-plus He’s now readying for even more growth, hiring an executive team, understands. advantage when mobile Three-year growth product line encom- installing a new computer system, testing new suppliers in Asia and rate: 661% That technology came on the scene and passing wine-chilling increasing the company’s credit line. He expects growth to come from 2011 revenue: awareness, Usablenet applied its skills to many of his current customers as well as new ones. along with building carafes and wine glasses, $84.5 million Headquarters: “We haven’t maximized the potential of existing accounts,” said Mr. government websites that as well as variations on Profitable? Yes Manhattan Reiter. —judith messina subsidies for matched the Three-year growth the Rabbit, the solar-energy awareness, has more limited rate: 470% Manhattan-based firm helped make the company capabilities of 2011 revenue: sells to major stores like profitable since 2008, its second early cell- Undisclosed HAPPY FAMILY year in business. phones.Today, Profitable: Yes Macy’s and Bed Bath & The potential is huge. In the its technology Beyond and distributes What it does: Makes organic food for United States today, less than is able to to 42 countries, babies, toddlers and young children 1% of the population opts for deliver websites and apps to any solar energy, but its use is device, from laptops to including Russia and HOW IT GREW: Happy Family has grown from about $6.5 million to nearly growing rapidly. In New York, smartphones to tablets. South Africa. $35 million in annual sales in three years due to a “perfect storm” that’s Gov. Andrew Cuomo has said Usablenet now powers the Its focused strategy been brewing, according to CEO Shazi Visram, who won recognition as he wants to quadruple the websites of 350 companies, also enabled Metrokane one of Crain’s New York’s 40 Under 40 in 2012. Parents are increasingly number of customer-sited solar- including 20% of the Fortune focused on their children’s health and nutrition, she said, because of energy systems in the state by 1000.They include 107 mobile to achieve a 59% factors like a 16.9% childhood obesity rate and the rising number of kids 2013. retail sites, as well as mobile travel revenue spike in 2008 diagnosed with autism and attention-deficit disorder. (It also didn’t hurt Mercury plans to grow in the sites such as JetBlue, Expedia, and 2011, propelling it that the company was featured in a 2010 American states where it has a presence— Best Western and Delta. Express Open television commercial.) Headquarters: New York, New Jersey, The company has kept a low to the 33rd slot on Manhattan One growth strategy has been employing about 60 Connecticut, Massachusetts profile, but that may change as it Crain’s inaugural list of mothers around the country who disseminate health Three-year growth and Pennsylvania—and expand pursues future growth. It has just rate: 1,772% the 50 fastest-growing and wellness information, as well as Happy Family into other states as they offer hired its first chief marketing recipes, in their local communities. “We aren’t just 2011 revenues: subsidies for alternative energy. officer and, with offices in the private companies in the $34.7 million pushing a product,” said Ms. Visram. “We’re “Our strategy is to do high- U.K. and Italy, plans to establish New York area. promoting a lifestyle, and organic food is part of that.” Profitable? Yes quality work, keep our beachheads in Asia and Brazil this “We launched the Happy Family also differentiates itself with customers satisfied and year.The goal is to have 1,000 Rabbit, and we found innovative ingredients. “I’m a mom and a health nut, so I spend a lot of continue to look at what states customers in three years. CEO our niche and focus,” time looking for superfoods and thinking about how nutrition affects and utilities are offering for Nick Taylor said the company kids,” said Ms. Visram. For example, she said, the grain called salba isn’t incentives, and build and grow plans to continue its existing said Riki Kane, well known in the U.S. but is incorporated into many of Happy Family’s around those incentives,” said strategy of “becoming long-term, Metrokane’s president. products. “It’s amazing for babies—high in protein, a high source of Mr. Raines, president of strategic, multichannel partners See SPEED on Page 38 omega-3s, gluten-free,” she said. Mercury. for our clients.” —eilene zimmerman —judith messina —judith messina

18 | Crain’s New York Business | June 25, 2012 YS CATERING YODLE What it does: Prepares What it does: and delivers daily meals Local online to subscribers advertising provider

HOW IT GREW: In HOW IT GREW: Newspaper 2005, when classified sections have been Zalmi Duchman mortally wounded by Craigslist started YS Cater- and eBay, but there are few ing in Florida, the advanced solutions in online local firm employed advertising available to small three people, including his wife, service businesses with fewer who did the cooking.The idea— than 10 employees, like dentists delivering gourmet meals to and plumbers. Yodle CEO Court customers’ Cunningham said his company Biggest kitchen: Park Slope, doorsteps—was has grown rapidly by offering an Brooklyn* a hit from the advertising arsenal to that often- Three-year growth outset, and he ignored group. rate: 459% quadrupled Yodle places its customers’ ads 2011 revenue: revenue in one on local sites Headquarters: $28.7 million** year. “Ours is run by Google, Manhattan Profitable? Yes not just a diet, Citysearch and Three-year growth *Corporate HQ: Surfside, but a lifestyle,” Yelp, helps rate: Undisclosed Fla. **2011 results were said Mr. clients build incomplete. 2011 revenue: Duchman. their own Undisclosed As the company grew, search- Profitable? No however, he outsourced the optimized cooking to other caterers in order websites and provides them with to focus on marketing, a decision TRANSFORMER: relevant analytics. “Our solution is he regretted because it hurt cash InVNT’s Scott Cullather simple,” said Mr. Cunningham. flow and limited his ability to helps clients keep The average price paid for Yodle’s diversify the menu. meetings exciting with services is $375. So, in 2009, he took back his cost-effective strategies. “A lot of people go after the kitchens, began to offer more buck ennis small business market, but can’t meal choices and generated do it,” said Matt Booth, an enough cash to fund growth. In INVNT interactive local media analyst at 2010, he doubled his revenue BIA/Kelsey.“It’s a hard problem over the previous year.Today, YS What it does: Corporate events and to solve, but Yodle is super Catering operates six kitchens in communications strategy firm metrics-driven.They know the the U.S. and Canada and has levers of this business.” more than 200 employees who HOW IT GREW: InVNT prides itself on breathing new life into events and —alec foege prepare and ship more than meetings. 10,000 meals a day to 2,000 At a kickoff gathering the agency staged for PepsiCo’s Americas subscribers in 13 metropolitan Beverage division recently, there were experience rooms, tasting rooms areas.The biggest kitchen, at and a carefully choreographed appearance by Michael DROGA5 35,000 square feet, is in Park Headquarters: Jordan. “They completely transformed the Manhattan Slope, Brooklyn. environment with massive horizontal video screens What it does: To underwrite future growth, Three-year growth spanning 150 feet,” said PepsiCo’s chief marketing 436% Mr. Duchman is preparing to rate: officer for North America, Simon Lowden.The 50 Advertising raise institutional money and 2011 revenue: screens displayed original media and graphics to $22.4 million agency this summer will launch a new complement the executive presentations and previews HOW WE value offering dubbed the Profitable? Yes of upcoming campaigns for brands including Pepsi, HOW IT GREW: Droga5 is a Nutrition in Motion Diet. It sells Gatorade and SoBe. CHOSE straight-up creative shop, but for $20 a day versus $65 for the Another example: A few days before this year’s New York don’t think Mad Men.The standard menu and is shipped International Auto Show, inVNT staged a press event in a SoHo loft THE WINNERS firm—named after its creative weekly instead of daily. space to promote Family Link, a new GPS product from General THE FAST 50 was open to privately director and co-founder, David Does he eat his own food? Motors, hiring live actors to demonstrate it.The vibe suggested an edgy Droga—is distinctly 21st held companies in the New York City Sadly, no, Mr. Duchman said. downtown theater production. century in its outlook. “The old area. Firms had to have at least $20 He keeps kosher and found that Powering the firm’s growth, says inVNT’s founder and managing model of command control a kosher offering didn’t attract partner, Scott Cullather, is its highly flexible workforce, which includes million in revenue in 2011 to enter. hitting the client over the head enough customers to make it a global network of skilled freelancers and preferred vendors. “Last year, We ranked them based on revenue with a campaign is over,” said worthwhile. we did almost 200 projects with just 23 full-timers,” he said. As a result, growth, as a percentage, from 2008 Droga5’s chief executive and co- —judith messina “we have a highly competitive pricing model.” —alec foege to 2011. We indicated profitability, founder, Andrew Essex. based on net income, except in Droga5 has attracted clients select cases where the unique such as Prudential and Kraft by circumstances of the company or fostering industry warranted a different Headquarters: ADMARKETPLACE.COM Manhattan collaboration approach. However, being profitable Three-year growth through its What it does: Syndicates search advertising was not mandatory to make the list. rate: 323% Immersion Companies provided backup for the 2011 revenue: Lab, a process HOW IT GREW: Not all online searches occur through a search engine. People also type search figures they submitted. Our goal with Undisclosed in which it terms into browser navigation bars, toolbars and mobile apps, to name just a few examples. the list was to provide a Profitable? Yes exposes Enter adMarketplace, a Manhattan-based leader in the budding industry known as search syndication. comprehensive look at the fast- clients to Founded in 2000, adMarketplace has built proprietary technology that automatically provides pay-per-click growing firms that are having a real guest experts in intensive advertising to clients outside of major search engines and gives them analytics to parse the results. Unlike the impact in lifting the local economy, sessions. One success: the big search portals, which price advertising on all syndicated outlets the same, “we have a very malleable pricing so, with that goal in mind, we made UNICEF Tap Project, which engine,” said CEO Jamie Hill.The cost per click reflects how valuable traffic from a exhorts restaurant-goers to Headquarters: a few exceptions to the inaugural- Manhattan particular source is to the client. year rules. While, for instance, we donate $1 to the charity for the What keeps adMarketplace growing is the high level of personal attention it gives its tap water served during meals. Three-year growth sought companies that had been in rate: 392% customers, according to Jeff Gores, senior vice president of search and performance at Media business for four years, we made It’s raised nearly $3 million Contacts, a provider of data-focused marketing solutions that has hired adMarketplace to since 2007. 2011 revenue: exceptions in cases where we felt a $38.4 million help fine-tune online media buys for its clients. For example, pharmaceutical companies are company with a slightly shorter “They are strong in both the prohibited by law from placing ads on certain kinds of websites, and adMarketplace can strategic process and the work Profitable? Yes revenue history was worth noting. customize a buy that avoids those sites. Larger ad syndicators are less inclined to do so. We also made several other itself,” said Dana Anderson, Plus, adMarketplace talks with media buyers directly.“They made a commitment to Kraft Foods’ senior vice exceptions regarding the location of talking to agencies a few years ago,” Mr. Gores said. president of communications And while Google, Bing and Yahoo all offer their own search syndication products, none reaches the the company headquarters. and marketing strategy. 100,000 online places to advertise that adMarketplace can, according to Mr. Hill. —alec foege —alec foege

June 25, 2012 | Crain’s New York Business | 19 DISTINCTIVE WORKFORCE SOLUTIONS TELX What it does: Provides vendor-management services What it does: HOW IT GREW: Temporary employees are becoming a larger piece of the productivity puzzle for big corporations, but they’ve also become a logistical nightmare. Distinctive Workforce Solutions, which Provides began as a temporary employment agency in 1983, uses technology to address this growing problem. data-center services DWS’ roots as a human-resources firm are the key to its rapid growth, said its president, Jean-Paul Renard. across the U.S. “The people in our space are typically technology people,” he said. “But there are some pain Headquarters: points for customers that only HR people understand. HOW IT GREW: For Telx, the future is Manhattan To help big clients such as Ralph Lauren and Verizon manage their contingent staffs, all about matchmaking.The data- Three-year growth Distinctive Workforce consolidates countless varieties of time sheets, invoices and other center company rate: 189% paperwork within its proprietary software system, called ManageRight. Headquarters: supplies clients 2011 revenue: In addition, DWS’ status as a New York state-certified minority-owned and disabled- Manhattan with high-speed $26.4 million 50 veteran-owned business (Mr. Renard is Chilean-American, and his brother, CEO Gonzalo Three-year growth connections to Profitable? Yes Vergara, served in the U.S. Air Force) satisfies the needs of corporations that receive tax rate: 146% network service credits for doing business with them. 2011 revenue: providers as well That wouldn’t matter if the firm didn’t provide significant ROI, of course. Said client Helen Richter, $172 million as space and COMPANIES39 executive vice president at labor contractor Advance Workforce Solutions, a division of Advance Payroll Profitable? No security for in the Fast 50 Funding, “They have incredible integrity, and they deliver services my clients need.” —alec foege private clouds, servers and networking are located equipment. It recently launched in Manhattan something unprecedented inside GREEN KEY RESOURCES data centers: an online marketplace, where its customers 5 can browse and buy services from COMPANIES What it does: Executive and professional recruiting each other. are run by co- HOW IT GREW: Working for a recruiting firm eight years ago, Andrew Chayut, Matthew Kutin “The New York City data- CEOs or other and Robert Kahn, all former CPAs and financial executives, decided to go out on their own. center market has tons of tandem leaders Initially, Green Key Resources, the company they started, focused on full-time jobs in ac- Headquarters: competition, but Telx is counting and finance. But soon after, the partners branched out, forming divisions for nurses Manhattan approaching it in a very fresh and other health care practitioners,information technology professionals and human-resources Three-year growth way,” said Michael Levy, an specialists,among others.Four years ago,they added temporary staffing and contract placement. associate analyst at New York firm rate: 184% COMPANIES8 Each step of the way, Green Key has kept a laserlike focus on its own employment prac- 2011 revenue: 451 Research. “Telx’s competitive tices.That has meant bringing on highly vetted recruiters with intensive industry knowledge Undisclosed advantage is really the way that it’s are part of the and offering “very competitive” pay.Group managers receive productivity-driven compensa- Profitable? Yes encouraging a community setting advertising and tion. “Our goal is not to be a supermarket,” said Mr. Chayut. “We want to compete at a high within data centers.” marketing level in every area.” Telx launched in 2000 to industry That approach has built a loyal clientele. “Their recruiters know their industries, do their due diligence and provide physical places to connect find great candidates,” said longtime client Robin Derin, senior manager of human resources and communi- for the world’s largest network cations for Continental Grain. —anne field service providers. It prospered in the recession by offering network infrastructure in lower Manhattan (and other places) to financial- MOVE COLLECTIVE service and media companies. While Telx continues to What it does: Manufactures and sells reusable personal expand its core data center water-filtration bottles and filtration jugs offerings by building new facilities in New Jersey and the HOW IT GREW: Richard and Stephanie Smiedt moved from their native Australia to New York in late 2008 to San Francisco Bay Area, it’s fulfill a dream: to launch a company that would sell reusable water bottles with built-in filters made from hoping its new marketplace will recycled plastic. He is a veteran consumer goods executive, while she is a product make it stand out in the crowded Headquarters: development expert and visual artist. Manhattan market, which 451 Research They invited six experts in such areas as marketing and distribution to work with them projects will hit more than $9 2010-2011 growth rate: 175%* in exchange for a small equity stake.The professionals also had to invest in the company. billion next year. “It’s helping to “These were service providers who had some skin in the game,” said Mr. Smiedt. He won’t generate commerce and grow our 2011 revenue: $22 million say how much the investment was, but it was enough to get the business off the ground. customers’ businesses,” said Eric At the same time, the founders understood that to capture consumers’ attention, they Shepcaro,Telx’s CEO. Profitable? Yes needed a design that would establish the product, called the Bobble, as a lifestyle statement. And it’s also a great employer: *The company has been in business for two years. They hired industrial designer Karim Rashid, who created “something you wanted to carry Telx, known for its employee around with you everywhere,” said Joshua Handy, a design expert in San Francisco. recognition programs, was a 2011 Retailing for $10, the Bobble quickly caught on. It’s now sold at 40,000 retail stores in 32 countries, from Crain’s Best Place to Work. Macy’s to Crate & Barrel.The company also sells a filtration jug that competes with Brita’s. —anne field —maggie overfelt

C2C OUTDOOR What it does: Outdoor advertising agency

HOW IT GREW: While working in the outdoor advertising industry, Michael Palatnek constantly noticed the fragmented nature of the market.To run a campaign using billboards, phone kiosks, bus shelters or other spaces, he would have to contact dozens of individual operators in each area.Then he realized he could start an agency that could streamline the process by organizing and centralizing information about all the vendors used by clients. In 2007, he founded a company, Headquarters: Manhattan C2C Outdoor, to do that. His first major order of business was to create software capable of Three-year growth rate: 157% keeping track of the details related to clients’ campaigns—such 2011 revenue: information as the billboards and other “assets” they used in every $20.9 million location and their cost, as well as the status of invoices and other Profitable? Yes accounting matters. It took about eight months and about $15,000 to get the system up and running, although Mr. Palatnek said he continues to expand and improve it. C2C’s exclusive focus on outdoor advertising also helped. “In a lot of larger agencies, this type of campaign usually falls at the bottom of the totem pole,” he said. But Mr. BILLBOARD GURU: Palatnek’s in-depth knowledge provided him with insights other agencies might not Michael Palatnek have—say, whether a billboard in a leafy part of New England that was visible in the makes it easier for winter would be blocked by foliage during the summer.The result: The company has clients to advertise.

increased sales by 157% since starting up. —anne field buck ennis

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Products and services offered by Capital One, N.A., Member FDIC. © 2012 Capital One. Capital One is a federally registered service mark. All rights reserved. COMPLEX MEDIA WAVSYS RETURN PATH What it does: Media company that targets young men What it does: Provides What it does: Sells wireless operators with HOW IT GREW: Complex Media, a network of young men’s entertainment software that helps and lifestyle sites, started with a magazine. Complex, a shopping-bible- contract engineers clients’ emails bypass extension of the Marc Ecko clothing line, began publishing in 2002, and spam filters is now one of several “platforms” offered to audiences and HOW IT GREW: Smartphone users advertisers. aren’t the only folks craving a HOW IT GREW: The magazine approach has remained at the core of wider rollout of 4G, the speedy According to Complex Media Network, a fast-growing array of 105 next-generation research from websites, including Complex.com, which launched in cellular networks email security 2007. “Instead of becoming a tech company first, we touted by the firm Return stayed a content company,” said CEO Rich Antoniello, 50 nation’s largest Path, the number of emails who has guided the Complex transition from print to digital. carriers. Wavsys, getting through to consumers’ As Mr. Antoniello has added partner sites to the Complex.com hub— a staffing and inboxes dropped dramatically whether they are about sneakers, music, technology or women—keeping ‘We don’t professional last year.That likely means more them tightly focused has helped them grow. “If you really rest services firm that provides business for the company, which Headquarters: have your deepest conversation with a very targeted clients like T-Mobile with solves email delivery problems Manhattan consumer whom you know and understand, you get contract for clients like eBay and Twitter. anymore on Headquarters: 2009 to 2011 great results” for your advertisers, he said. engineers and “As the Internet and email 145% Brooklyn growth rate: Complex has also attracted business with the other talent to have grown, so have problems the Sex and Three-year growth 2011 revenue: customized content it produces—including celebrity help build and with email delivery,” said Scott Undisclosed rate: 126% photo shoots, contests, video series and events—built maintain their Weiss, general partner with Profitable? Yes the City thing 2011 revenue: around an advertiser’s brand. Not surprisingly, ad networks, $20 million Silicon Valley venture capital agencies keep coming back. “They represent an array in the states’ expects a big Profitable? Yes firm Andreessen Horowitz and a of high-quality properties, enabling us to deliver brand stories in unique boost in board member and angel ways across different devices and [websites],” said John Ohara, associate business as its customers make investor. activation director at media buying agency MediaVest. the upgrade. Return Path has found —matthew flamm Wavsys, founded in 2007 by tremendous growth by working three young telecom veterans with companies like Groupon (President Sean Yazbeck won Headquarters: that have the fifth season of The Manhattan huge, Apprentice), jumped into the Three-year growth complex market during the wireless rate: 119% email industry’s first round of 2011 revenue: systems. consolidation.Today, the $46 million Using data it company is looking to grow by Profitable? No receives diversifying into new markets in regularly from the IT field, such as financial roughly 2.2 billion mailboxes, it services and government.To do has launched products that help so, Wavsys will hire at least 10 such clients keep their missives staffers this year. “We’re at a from being classified as spam. stage where we can invest back Return Path is expanding into ourselves,” said COO internationally and recently Joshua Mangerson. opened sales offices in Europe, Tom Ellefson,T-Mobile’s Brazil, Canada and Australia. Northeast regional vice president And CEO Matt Blumberg—a of engineering and operations, 2012 Crain’s Top Entrepreneur— often picks Wavsys over other isn’t ruling out an IPO. “We’re firms. “They can turn on a dime going to be prepared within the and be pretty flexible,” he said. next handful of quarters,” he said. —maggie overfelt —maggie overfelt

M5 NETWORKS What it does: Sells cloud-based office SWEET SUCCESS: Magnolia Bakery’s phone software buck ennis Steve Abrams figured out how to bring in HOW IT GREW: As the number of employees using smartphones and other millions from each shop. mobile devices for work mushrooms, enterprise managers and IT staffs MAGNOLIA BAKERY are facing terrible headaches adapting, especially with security and supervisory issues. What it does: Retail bakery Enter M5 Networks, a provider of cloud-based phone systems that started out in 2000 as an Internet-based telecom provider to small and HOW IT GREW: Steve Abrams may imply that cupcake mania has become a cliché—“Can something still be medium-size businesses. While it has plenty of competition, it has considered a trend 12 years later?” he asks—but he’s not arguing with the success that the sweet treats have distinguished itself by adding powerful applications to clients’ phone brought Magnolia Bakery, the New York operation he bought in 2006. Since then, the firm, whose cameo in an systems that, among other things, will enable companies to manage their episode of Sex and the City in 2000 launched the global cupcake craze, has expanded from a kitschy corner shop in-office phones and mobile ones as if they are Headquarters: in Greenwich Village to seven company-owned stores across the nation, with each shop pulling in an average of connected. A sales manager who wants to track Manhattan $3 million each year. employees’ calls, for instance, can get all the data in Headquarters: “Because Magnolia is the iconic cupcake brand—the mother ship among countless one place. Three-year growth Manhattan rate: 114% cupcake imitators—they have an ability to take advantage of that in their marketing and “We unite the two technologies, integrating Three-year growth expansion,” said Louise Kramer, a spokeswoman for the National Association for the smartphone users with the office phone worker,” said 2011 revenue: rate: 135% $49 million Specialty Food Trade in New York. Keith Nealon, vice president of revenue for M5. “By 2011 revenue: Profitable? Yes $20 million Last year, Magnolia received New York state approval to sell franchises; stores are being uniting the data, we’re making it easier for enterprise developed in countries including Lebanon, Kuwait, Saudi Arabia, Qatar, Japan, Russia and IT departments to manage their staff.” Profitable? Yes Morocco, with the first ones opening later this year. “While we don’t really rest anymore on M5 will also provide software that makes it affordable for the Sex and the City thing in the states, it’s done an enormous amount to make us relevant in employees traveling around the world to tap into their office phone the rest of the world,” said Mr. Abrams, who receives three to five international franchise requests a day.“We’re systems with mobile phones. “Your smartphone can now act as your not looking to open 5,000 stores, but we feel that 300 to 400 stores internationally is achievable in keeping up desk phone in your pocket,” said Mr. Nealon. Because the system uses the integrity of the brand.” Wi-Fi where available—limiting cellular roaming charges—it saves As for expansion in the U.S., Mr. Abrams hasn’t yet decided if he’s going to franchise. He’s raising venture clients money, he noted. capital to potentially fund three or four more New York City sites, eyeing locales in the future Moynihan Bought in March by IP phone company ShoreTel, M5 is likely to Station, on 125th Street in Harlem and at the World Trade Center. He’s also looking for life beyond leverage the resources of its parent to partner with more firms. For cupcakes: Besides continuing to roll out new homey, Grandma’s kitchen-inspired desserts, Magnolia is instance, it is integrating its software with Salesforce.com’s service to developing a premium wholesale ice cream line with Ronnybrook Farm, an all-natural dairy about 100 miles enable its clients to make and take phone calls from any computer north of New York City. —maggie overfelt operating system. —maggie overfelt

22 | Crain’s New York Business | June 25, 2012 Global Capital Markets

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Moving with confidence in the real estate capital markets. www.cushmanwakefield.com SIGNATURE FORREST SOLUTIONS GROUP SYSTEMS What it does: Provides permanent and GROUP temporary staffing, as well as onsite outsourced business services What it does: Manufactures, rents, HOW IT GREW: Forrest Solutions Group doesn’t have to advertise its staffing arm, FSS Staffing Solutions—which recruits both sells and installs temporary and permanent staff for client companies—or FSO Onsite modular, interlocking Outsourcing, which provides support functions like mailroom services or plastic flooring and copy centers. All of its work comes from referrals, says owner and CEO roadways Mitchell D. Weiner. “We are a passionate, high-energy Headquarters: company, and that’s why our clients love us,” he said. Manhattan HOW IT GREW: Clients say that the company attracts talent with a Three-year growth Signature great work ethic and an upbeat attitude. “They are rate: 96% Systems Group’s very positive and incredibly helpful, considerate and 2011 revenue: products often kind,” said Kit Taylor, COO at New York magazine, $45 million escape notice. It who uses FSO to staff the mailroom and front desk Profitable? Yes provides the and fill administrative posts. “The first candidate they kind of modular flooring and send me usually nails the criteria I’m looking for, so “roadways” that sit atop a my time isn’t wasted meeting five people in order to hire the right one.” football field’s grass for rock This doesn’t happen by accident. Mr. Weiner has made it a point to concerts or become a dance floor train his recruits to focus intensely on customer service. And he looks for at an outdoor wedding. A ways to help them grow, giving monthly performance awards to smaller part employees. “They are real people with real ambitions and a desire to take Headquarters: Manhattan of the their careers to the next level,” said Mr. Weiner. business is Underlying the firm’s commitment to customer service, Mr. Weiner Three-year growth rate: 105% portable personally meets with groups of six to eight clients for dinner two to 2011 revenue: fencing. three times a week. “We all get to know our clients and try to understand $48.8 million To power their culture, so we can give them what they need,” he said. Profitable? Yes its meteoric —eilene zimmerman growth, Signature focused during the recession on developing new products and branching out into TALENT SCOUT: By ARTECH market segments that tapped its offering generous core expertise. “We look for benefits to temps, INFORMATION markets adjacent to existing Rebecca Cenni attracts markets and products that are top professionals. SYSTEMS complementary to what we now buck ennis sell,” said CEO Arnon Rosan. What it does: About 18 months ago, for ATRIUM Provides IT staffing and example, the company used its knowledge of modular flooring What it does: Staffing, recruitment project management to develop a product that can be and employment-risk mitigation services used as a platform under oil rigs. Signature puts out one or two HOW IT GREW: Rebecca Cenni, CEO of boutique staffing and recruitment HOW IT GREW: major new products each year firm Atrium, attributes her company’s robust growth to its focus on 50 Artech and also works on repositioning finding top job candidates. “I’m only good to my clients if I can find Information existing products to fill a niche. them high-quality people—and to do that we treat applicants with a Systems got its For instance, it recently began very high level of service,” she said. For instance, lucky break by accident.The Port Headquarters: 6 marketing its dance floors to the temps get generous health benefits. Manhattan COMPANIES Authority of New York and New trade show industry, where Because of Atrium’s talent pool, it has built Jersey needed IT help and dialed Three-year growth are part of the clients sometimes prefer floors longstanding relationships with corporate clients. rate: 101% Artech. “They actually called us that look like wood. During the downturn—when hiring dropped staffing and by mistake,” said Ranjini Poddar, 2011 revenue: recruitment Livestrong Sporting Park in significantly—the firm diversified into helping clients $102 million who along with her husband, Kansas City, Kan., purchased lessen employment risks and manage aspects of their industry Ajay, co-founded the company in Profitable? Yes about 125,000 square feet of businesses, like vetting independent contractors and 1992 with seed money from modular flooring from Signature providing third-party payroll services through its family members. “We were on last year for close to $1 million. managed services division. When it launched in 2005, managed services 2 some sort of alphabetical list, and Jason Kolish, director of accounted for 10% of Atrium’s business; today it’s 40%. COMPANIES they mistook our name for some operations for the stadium, used Branching out allowed Atrium to continue to grow and thrive, other are based in Location: Cedar mostly for Major League Soccer, despite the recession. “If anyone ever asked me what’s the most Brooklyn Knolls, N.J. company. uses Signature’s modular important part of growing a business, it’s accepting change,” said Ms. But we took Three-year growth flooring to protect the grass. Cenni. “We expanded in areas where our clients had a need, and that rate: 82% advantage “They did some research, figured diversification allowed us to both retain our clients and grow.” of that 2011 revenue: out what we needed and gave us And with the economy recovering, all divisions of Atrium’s staffing 9 $328.3 million opportunity.” a good product,” he said. business—from science and technology to fashion and retail—have COMPANIES The PA Profitable? Yes —eilene zimmerman rebounded, she said.—eilene zimmerman are led by a was Artech’s female executive first sale. Ms. Poddar eventually signed General Electric as her first big corporate client. MITCHELL MARTIN Today, the multimillion- dollar business has expanded to What it does: Technology and health care staffing and consulting India and China. Most of the firm’s growth has come in the HOW IT GREW: Mitchell Martin’s secret sauce is its ability to recruit “very difficult-to-find people,” U.S. Artech’s expansion said Gene Holtzman, the company’s president. It specializes in small projects, often catering to strategy: looking for more ways the IT industry. Clients usually have highly specific needs—an IT consultant who knows the to do business with existing Headquarters: Manhattan programming language Java and understands mortgage-backed securities, for instance. customers while prospecting In its health care practice, the firm provides nurses and other health care specialists—such Three-year growth continually for new ones. rate: 104% as physical, occupational or speech therapists—who are often in short supply. Being a certified woman- and 2011 revenue: One key to the firm’s success has been its approach to finding technically skilled minority-owned business has $150 million candidates who are usually in great demand.To uncover them, Mitchell Martin employs helped as well. “It’s made our Profitable? Yes three recruiters for every salesperson. marketing easier in terms of “We have a tremendous database, and we leverage technology—like social networks—to getting our foot in the door of make us more efficient at finding clients,” said Mr. Holtzman.Thirty percent of the firm’s business comes Fortune 500 companies,” Ms. through referrals, and many of its clients have been with Mitchell Martin for more than 20 years. Poddar said. —eilene zimmerman —daniel massey

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NEW YORK | NEW JERSEY | PENNSYLVANIA | CALIFORNIA | CAYMAN ISLANDS AMBROSE EMPLOYER GROUP What it does: Human-resources provider HOW IT GREW: Wall Street’s loss in the aftermath of the Great Recession has been Ambrose Employer Group’s gain.The lower Manhattan company offers payroll, benefit and other human-resources services that have been in high demand among those who have left major investment firms and started their own hedge funds and venture capital groups. “That little guy spinning out of JPMorgan or a Fortune 500 company needs to be able to get out there and grow his business,” said CFO Eric Foodim. Headquarters: “He shouldn’t have to worry about HR 50 Manhattan administration.” THE Three-year growth Neither should those in charge of the growing rate: 67% number of tech and media startups flocking to EXECU|SEARCH 2011 revenue: Ambrose in recent years.The firm boasts 800 clients $245 million in the financial, tech and business services sectors, GROUP INC. Profitable? Yes sprinkled across all 50 states. Its retention rate last year was 95%, while the average in the industry What it does: Offers hovered closer to 88%, according to analysts. recruitment, retained “They hire smart people who totally get how to communicate with a company,” said Adam Barone, managing director of Sonic Union, an search and audio postproduction company that has hired Ambrose. “I no longer pull temporary my hair out over an employee’s medical deduction.” hiring —shane dixon kavanaugh services HOW IT GREW: As the head of recruiting firm the Execu|Search Group, Edward Fleischman understands the importance of strategic hiring. Last year, he added 27 people to work in a division that provides temporary workers and another CLEANING UP: 20 to serve its health care clients. Focusing on hotel clients helped Sang Cho “Health care is somewhat build a faster-growing recession-proof,” explained Mr. company. Fleischman. Headquarters: buck ennis He added Manhattan that when the Three-year growth PRESTIGE CORP. economy is rate: 73% uncertain, 2011 revenue: What it does: Provides laundry services companies $49.5 million hire Profitable? Yes HOW IT GREW: Six years ago, when Sang Cho joined temporary Prestige Corp., his father’s dry-cleaning business, he workers before permanent ones, immediately tapped into a new revenue stream: hotels. Growth making that a lucrative niche. exploded.Today, Prestige boasts 116 hotel clients, including the Grand But even when the firm Hyatt New York, the Sheraton New York and the Trump International struggled in the recession, Hotel & Tower New York. In 2008, Prestige acquired Princeton Execu|Search didn’t lay off Laundry, one of its largest competitors. It’s currently anyone. “Our strongest asset is Headquarters: Jersey City, N.J. in the process of opening a 117,000-square-foot plant our people,” said Mr. to fuel additional expansion. Fleischman, whose company Three-year growth rate: 77% “For a long time, the laundry business wasn’t really was among Crain’s Best Places to held in high regard, and we wanted to change that,” Work last year. Clients say the 2011 revenue: said the 30-year-old Mr. Cho. “We try to go out there firm’s recruiters take time to INNOVATOR: $29.6 million Metrokane’s Riki Kane’s Profitable? No with a lot of energy.” Many of his account managers understand what a job requires trademarked wine are under 30, he noted. and send only highly qualified openers led to major In addition to keeping up its green profile by recycling water, heat people to fill it. retail distribution. and hangers, Prestige tries to appeal to customers by offering customized Now more companies can buck ennis service, keeping track of events like New York Fashion Week and the benefit from Execu|Search’s Thanksgiving Day Parade to know when clients will be especially busy. approach. Last year, it opened an METROKANE INC. When the Yotel New York opened two years ago, for example, Prestige office in Melville, L.I, its fifth in increased its pickups and deliveries to make sure the hotel had enough the New York area. It also What it does: Makes barware products clean linens. opened one just outside Boston, “Their flexibility has been important to us,” said Geoffrey Miller, serving similar niches. HOW IT GREW: Metrokane was founded in 1983, but it managing director at Yotel. —adrianne pasquarelli —theresa agovino wasn’t until 17 years later, when it introduced the Rabbit line of wine openers, that it hit the Headquarters: jackpot. Manhattan Founder Riki Kane used her Three-year growth STERLING INFOSYSTEMS INC. advertising and journalism rate: 59% background—she is the creator of the newspaper 2011 revenue: What it does: Performs employee background checks word game “Wordy Gurdy”—to market the $27.5 million trademarked product, which today is sold by major Profitable? Yes HOW IT GREW: Easy access to motor-vehicle records is a bonus for companies conducting retailers. employee background checks, but only a few such firms have it. Sterling Infosystems wasn’t one “Advertising is at the heart of our business,” said Ms. Kane.The of them, so it bought a company that was. Earlier this year, it closed on a deal to buy Acxiom Information company spends more than $2 million, or double its budget from three Security Services, which also has a fingerprinting technology that interests Sterling CEO William Greenblatt. years ago, on television and print media, including spots on MSNBC Acxiom was one of three companies Sterling agreed to acquire last year to expand its customer base and bring and Fox News, and full-page ads in The New York Times and Wine new technology into the fold. Such strategic purchases have kept the firm on a steady growth Spectator. Metrokane even sponsors programs on PBS. Headquarters: rate for the past 35 years. Over the same period, it also increased the number of its products by Manhattan “We buy companies because we want to make sure we have the new products and services 25%, to 50, and struck deals with such discount sites as Gilt, Rue La La Three-year growth for our clients,” said Mr. Greenblatt. and Groupon. rate: 75% Clients say they stick with Sterling because it is quick to act if there is ever a problem. This year, Ms. Kane expects sales to increase by 35%, as the company 2011 revenue: What’s more, Sterling regularly sponsors seminars for its customers, keeping them abreast of adds more products. $127 million legal developments in the field of employee screening and background checks. As a result of Metrokane has been buoyed by consumers’ growing interest in wine. Profitable? efforts like these, Sterling now has 16,000 clients across the U.S., Europe and Canada, “The consumption of wine has been steadily increasing,” noted Ms. Undisclosed ranging from small shops to Fortune 500 multinationals. —theresa agovino Kane, “and we caught that wave.” —lisa fickenscher

28 | Crain’s New York Business | June 25, 2012 1040 Avenue of the Americas, 16th Floor New York, NY 10018 www.eastwestbank.com ROCHEM INTERNATIONAL INC. DIRECT AGENTS What it does: Distributes ingredients for the pharmaceutical, INC. food and nutritional dietary supplement industries What it does: HOW IT GREW: A 54% hike in revenue is somewhat easier to achieve when a company’s products are tailored to Digital marketing growing markets. Luckily for Rochem International, health-crazed Americans love supplements. At the same time, aging Americans fuel demand for medications. HOW IT GREW: Headquarters: Ronkonkoma, L.I. Trustworthy suppliers have helped Rochem keep quality high—and customers loyal. “We Digital have a very strong supply chain in China, and a very strong sales team,” said company founder marketing hit a Three-year growth rate: 54% Robyn Frisch. rough patch in Rochem has about 10 employees in China. A team dedicated to technical and regulatory 2009. But while 2011 revenue: $36.2 million compliance rigorously inspects Chinese factories to ensure that they meet all U.S. and many companies European quality standards. slashed staff and scaled back, 50 Profitable? Yes “Robyn’s done a really good job of assembling a top team with incredible follow-up,” said Jeff Direct Agents doubled-down. It Hancock, COO of Bimeda Inc., a Rochem customer. brought on new designers and Before emigrating from China to the U.S. in 1990, Ms. Frisch worked at the largest Chinese state-run developers to complement its company for trading chemical and pharmaceutical ingredients. She launched Rochem to capitalize on those ties core team of direct-response to her homeland, turning the company into a bridge between Chinese factories and an international customer pros and media buyers. base.The strategy is working: By April, Rochem already hit 50% of 2011’s total revenue. —barbara benson It was a smart strategic move. “As our clients’ budgets started coming back from the brink, we were more embedded in their overall marketing,” said Dinesh Boaz, who co-founded the Headquarters: downtown Manhattan firm with his Three-year growth brother Josh rate: 54% in 2003. 2011 revenue: With a $34.7 million soup-to-nuts, Profitable? Yes full-service shop, Direct Agents eventually saw business pick up. Revenue for Direct Agents soared 263% to $34.7 million in 2011, from roughly $13.3 SAVE ENERGY, SAVE CASH, million in 2009, while it racked up a steady stream of heavy- hitting clients. The firm now drums up WITH GREEN INCENTIVES downloads of digital books and mobile apps for Disney, manages the search marketing campaigns FOR MULTI-FAMILY BUILDINGS for Scholastic and helps generate mortgage leads for LendingTree. As technology evolves, so does the company. In May, EARN UP TO $20,000 TO GO GREEN! Direct Agents unveiled a new mobile marketing initiative to Con Edison is offering incentives to owners In addition to energy management systems and capitalize on consumers’ ever- increasing shift to smartphones and managers of multi-family buildings other heating controls, incentives are available and tablets. with 5 to 75 units, to help cover the cost for the following energy-efficiency improvements “We keep changing and of upgrading to energy management systems. in common areas: trying out different things,” said Josh Boaz. The systems are an effective way to retrofit an • Upgrades to high-efficiency heating systems —shane dixon kavanaugh existing building to be more energy efficient. • Roof and heating pipe insulation They pay for themselves over time by offering better control over a building’s temperature and • Upgrades to high-efficiency fluorescent As technology reducing energy costs. And Con Edison offers lighting, occupancy sensors, and evolves, so incentives that will help cover the installation, light-emitting diode (LED) exit signs making it an even smarter investment. • Premium efficiency motors for pumps and fans does the Building owners can receive $6,000 to • Upgrades to high-efficiency central air company. $20,000 in reimbursements for certain conditioning ‘We keep upgrades, which typically cost between Incentives are also available for residents of changing and $15,000 and $25,000 to install. individual apartments. trying out different LET THE GREEN TEAM show you how things’ your building can save energy and money. Visit conEd.com/greenteam or call 877-634-9443.

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© 2012 Robert Half. An Equal Opportunity Employer. 1111-9011 LEADDOG MARKETING GROUP TTI OF USA What it does: Produces marketing and What it does: Provides full-service staffing, consulting branding campaigns and custom information technology services HOW IT GREW: Since its founding in 1999, LeadDog HOW IT GREW: TTI of USA has been providing staffing and Marketing has expanded from its base in New York to IT consulting services to Fortune 500 companies for 16 some half-dozen other cities, including Los Angeles and years, but it keeps reinventing itself. Chicago, and added new divisions to its core businesses. “We are on top of trends and come up with new The expansion has been driven partly by longtime products to help clients reduce staffing costs and risks,” employees wanting to try new things, which the company said founder Lisa Kennedy. has encouraged, said CEO Dan Mannix.The result has been minimal These past two years,TTI—an acronym for Technology Talent turnover—and more growth. “We work really well as a team, and that Innovation—introduced offerings such as payroll services and a vendor resonates with our clients,” he said. 50 management system that is used by companies for temporary staffing or Headquarters: A company-owned café,Ted & Honey, in Cobble short-term projects.To launch the programs, the firm recruited two Hill, Brooklyn, is an example of LeadDog benefiting experts in the field from IBM and Citigroup. Manhattan Headquarters: Three-year growth from experimentation—in this case, by Mr. Mannix’s Manhattan “We stay in line with corporate America and wife and brother-in-law. Running the profitable 5 cultivate solutions for them,” said Ms. Kennedy. rate: 54% COMPANIES Three-year growth 2011 revenue: 4-year-old eatery has provided expertise in creating reported annual rate: 53% While TTI is constantly adapting, its own $28.5 million what the CEO calls “unique consumer experiences” for 2011 revenue: employees tend to remain constant. Most workers have clients that include Odwalla and Stoneyfield Farm. revenues above been with the firm for about nine years and have an Profitable: Yes $200 million $26.8 million “Since the café [opened], the food and beverage part of Profitable? Yes average of more than 15 years of experience in IT.It the agency has grown by leaps and bounds,” Mr. Mannix said. in 2011 also helps that they “work around the clock and get Clients appreciate the firm’s low turnover. “They know our brand, and things done,” said Ms. Kennedy. they know our expectations,” said Stefanie Manning, an associate With demand on the upswing,TTI has plans to open two offices in publisher at O, the Oprah Magazine, which uses LeadDog to produce its New Jersey and North Carolina this year. signature event, O You! —matthew flamm —amanda fung

GRASSI & CO. IMPERIAL BAG What it does: & PAPER CO. Accounting and consulting What it does: Distributes paper HOW IT GREW: Lou Grassi was a tender 24 years old when he left products, packaging, his job at KPMG to launch his food-service items, own accounting cleaning supplies and firm in 1980. janitorial equipment Success didn’t exactly come HOW IT GREW: overnight. “By Since Robert the time I hit Tillis bought 30, I was 80-year-old thinking I’d done something Imperial Bag & really stupid,” he recalled. Paper in 2007, it But he stuck with it, and has become a one-stop shop for today his eponymous firm plastic products and janitorial employs nearly 200 people who supplies. work with everything from The company boasts 90 Headquarters: architecture trucks delivering products to Manhattan firms to more than 6,000 clients.That’s Three-year growth international more than double the number of rate: 49% fashion trucks it had when Mr.Tillis 2011 revenue: houses to first took over, and more than $29.7 million charities. two times the number of Profitable? Yes The customers. acquisition The firm makes 1,500 last year of New York-based deliveries daily. Major brands GLOBAL PLAYERS: accounting firm Pustorino such as Modell’s Sporting TransPerfect’s Phil Puglisi & Co. expanded Grassi Goods,

buck ennis Headquarters: Shawe and Elizabeth & Co. into financial services, a Fairway Bayonne, N.J. Elting ease international good place to be in light of a Market, business for their clients. Three-year growth new industry regulation that Zabar’s and rate: 45% TRANSPERFECT INC. requires financial firms to keep Party City rely 2011 revenue: lots of auditors around. Revenue on the family- $208.1 million What it does: Conducts translation and other business services for for the firm this year is expected run business Profitable? Yes companies around the globe to reach $40 million. for their supply Mr. Grassi’s forensic work needs.The HOW IT GREW: Elizabeth Elting and Phil Shawe founded TransPerfect out of their New York University Stern has generated considerable firm guarantees next-day and School of Business dorm rooms in 1992. Now the company—which provides translation and other business acclaim. In 2000, he found that a door-to-door delivery in services to thousands of clients across the globe, including big names like Merck and Coca-Cola—is the largest priest had dipped into collection Manhattan and other parts of privately held language and business services provider in the world. baskets at a Queens church and the New York metro area. Headquarters: Ms. Elting and Mr. Shawe (named to Crain’s 40 Under 40 list in 2008) win their clients by had given $300,000 to an ex- “Our customers forced us to Manhattan offering new technologies to make international business easier and by having a strong local convict. expand,” said Jason Tillis, Three-year growth presence in nearly every market. Mr. Grassi said the source of president and Robert’s son. rate: 51% The Manhattan-based company has offices in 76 cities worldwide, and is growing at a fast his firm’s success has been its When one New York City 2011 revenue: clip. Ms. Elting says it achieves growth by opening offices on its own, through acquisitions ability to offer all the auditing, customer recently began $300.6 million and by developing new products. strategic advisory and servicing Washington, D.C., Profitable? Yes Seven months ago,TransPerfect opened its first location in Brazil, and now has plans for a technology consulting services Imperial Bag & Paper followed. second.The company recently opened offices in Madrid and Rome, and is expanding in that the Big Four firms provide, Some of the firm’s growth is Japan.This spring, it bought a litigation services support company called CRG, based in Washington, D.C. And with a more personal touch— also due to four acquisitions. last year it launched TransPerfect Remote Interpreting, a video interpreting service, in Arizona. not to mention a lower fee. Last year, it expanded its To handle such rapid expansion, TransPerfect has added 650 employees in the past year. “Finding, develop- “We understand the needs janitorial supplies business by ing and retaining the best people is our biggest challenge,” Ms. Elting said. of entrepreneurial companies,” snapping up Burke Supply, a Such challenges haven’t held TransPerfect back. The company is profitable, and revenue has been growing said Mr. Grassi, “because we’re private company with $80 steadily each year, even during the recession. Last year, it reached $300,596,575, a 51% jump from 2008. entrepreneurs ourselves.” million in revenue. —miriam kreinin souccar —aaron elstein —amanda fung

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From corporate gifting to comprehensive incentive solutions that drive customer loyalty and employee engagement, Rymax has the programs and products that make a statement. NET@WORK What it does: Provides IT consulting, services and software HOW IT GREW: Neither Alex nor Edward Solomon is a computer engineer. Nonetheless, in 1996, the brothers abandoned their catering business to start IT consulting firm 50 Net@Work. Ever since, they’ve increased ‘What we’re revenue every year but one. “Our objective was seeing now is to get into the tech business as businesspeople,” said Co- like a nuclear- President Alex Solomon, “and fission implement customer service into an industry that was not DIVERSIFIER: Mimeo known for it.” CEO Adam Slutsky has process. buck ennis Through Y2K, the dot-com kept the printing firm’s crash and the Great Recession, presses busy by adding They’ve new types of services. the company has grown rapidly. MIMEO created a Its model is simple: It earns the trust of small Headquarters: What it does: Uploads, prints and ships documents overnight critical mass and midsize Manhattan businesses Three-year growth HOW IT GREW: Mimeo was ahead of its time in 1998 when it launched a website to upload, print and ship that will fuel and then sells rate: 41% documents.The company survived by relying on good old-fashioned salesmanship, selling its services business them greater 2011 revenue: by business, rather than relying on customers to intuitively go online to print materials for levels of Headquarters: their growth’ $25.9 million Manhattan meetings, conferences and other document-heavy events. service. Profitable? Yes Now that business customers don’t think twice about buying services online, the company That has Three-year growth rate: 33% has stayed a step ahead of the competition by expanding into new geographies—last year meant opening an office in England from which to print and ship documents—and new businesses. expanding its offerings, from 2011 revenue: $82.2 million Mimeo now prints photos, for instance. It reaps efficiencies by using many of the same installing IT infrastructure to Profitable? Yes* machines in its document printing business, often operating at peak capacity at times of the providing business management * Based on EBITDA. year when document printing lulls.There’s a good chance that the Snapfish or Kodak photo software to help companies save book you created last Christmas was printed and shipped by Mimeo. on costly real estate by digitizing “Diversifying our business keeps our presses busy all the time and has resulted in our rapid documents. expansion,” said Jeffrey Grill, Mimeo’s vice president of marketing. The company has been able It’s also kept costs down, said Frank Romano, a printing expert and professor emeritus at the Rochester to quickly move into a Institute of Technology.“There will always be a need for print, and those who need it will gravitate to the most subscription-based cloud efficient and user-friendly services,” he said. —jeremy smerd computing model by buying out competitors and acquiring their most talented employees and coveted customers. “What we’re seeing now is like a nuclear-fission process,” said Rondol Eagle, president of the Information Technology Alliance, a trade association. “They’ve created a critical mass that will fuel their growth even bigger and faster.” —jeremy smerd FOCUS FINANCIAL PARTNERS What it does: Investment advisory firm

HOW IT GREW: Every bit of dreadful news that seeps out of Wall Street is sweet music to Focus Financial Partners. The investment advisory firm has seen its client assets under management soar to $50 billion since it started five years ago, thanks to more individual investors yanking their money out of the nation’s too-big-to-fail banks. No Other Accounting Firm Offers More “People are voting with their feet,” said Chief Executive Rudy Adolf. Focus is what’s known in the financial services Intellectual Capital Under One Roof. Headquarters: business as a registered investment adviser.That Manhattan means its employees are required to act as fiduciaries Anchin, Block & Anchin LLP Three-year growth for their clients. It has no incentive to peddle anyone’s particular investment idea, which means it’s worlds Accountants and Advisors rate: 36% 2011 revenue: apart from the traditional role of Wall Street $179.6 million stockbrokers. Frank A. Schettino, CPA Profitable? Yes This corner of the investment world has seen rapid Managing Partner growth since the 2008 crisis, with assets under [email protected] management rising 18% to $356 billion in 2010, according to the latest data from research firm Cerulli Associates. Firms in the sector have moved to position themselves as client-friendly companies with a high 1375 Broadway, New York, NY 10018 level of service, which “resonates in an industry fraught with conflicts of interest,” Cerulli analyst Rob Testa said. Follow us @anchincpa Mr. Adolf believes his firm is the largest in its field, with 700 employees, including 100 partners. “We’re the financial version of the family doctor,” he said. —aaron elstein

34 | Crain’s New York Business | June 25, 2012 INSYS GROUP FRIEDMAN What it does: What it does: Tax, accounting and business consultancy Professional and tech HOW IT GREW: The accounting field is undergoing a transformation. “The middle is getting services consultant and smaller,” said Bruce Madnick, managing partner of Friedman. Intense supplier competition has spurred mergers, leaving only the big fish and the minnows. Headquarters: Manhattan Some players are reducing prices as customers face pressure to look for HOW IT GREW: By all accounts, cheaper accounting services. “The big four firms re-entered the middle Three-year growth rate: 28% Linda Magnusson-Rosario is a market—but in spite of all that, we have been successful,” Mr. Madnick said. 2011 revenue: dynamo, juggling business The key to Friedman’s growth has been marketing to law firms, banks and financial $89 million ownership with institutions—and increasing its presence within these niches.The company also has cookbook expanded internationally, adding 15 people in China to its roster, through a contract Profitable? Yes writing and 50 arrangement that meets requirements that it hire local talent in order to do business there. performances as “There’s a constant need to grow to become competitive and attract clients,” Mr. Madnick said. Friedman has a figure skater. been around since 1924, and some of its customers have been with it for ages.The reason for that loyalty, said The pace of Chris Bonk, CFO at Muss Development, is that Friedman can do it all. “They do everything from small growth at Insys matters to handling mergers,” said Mr. Bonk. “The incredible thing about the company is that they are always Group, the company she there for you. No matter how complicated the task is, it always gets done.” founded in 2000, has matched Mr. Madnick predicts a 5% to 7% growth rate for this year. —gale scott her energy level. Long interested in management and technology, she started the company after leaving a career teaching art at a Bay Ridge, Brooklyn, public school. “I got laid off because of budget cuts and decided to hang Headquarters: it up,” said Rochelle Park, N.J. Ms. Three-year growth Magnusson- rate: 29% Rosario. 2011 revenue: Interested $24.9 million in technical Profitable? Yes services, she started what later became Insys, which now serves several Fortune 500 clients and was named one of Crain’s top 25 woman-owned firms in the New York area by revenue in 2011.To overcome a downturn in the economy, she said, Insys Group successfully went after government accounts—state, local and federal. “It wasn’t our bailiwick Savvy investors are going places – at the time, but we did it,” she said. She also created programs namely Indonesia, Vietnam and Turkey. to help veterans and out-of-work individuals learn advanced computer skills. You don’t have to be on the trading floor to know that the emerging The company is still growing, markets are changing the world economy. HSBC has global expertise and mostly by word of mouth, she local solutions, which allow you to access opportunities in the developed, said. “I don’t advertise. I’ve found emerging and soon-to-be emerging markets.1 that our clients are happy with us, and when they grow Does your portfolio cover these growing markets? vertically, they take us with 2 them.” One of those is United Fund an investment account as an HSBC Premier client today. Parcel Service, where Philip Call 866.959.8657 or visit hsbcpremierusa.com/wealth. Giordano, applications director, said, “I’ve known Linda for 10 years. She and her company are very creative at managing data and providing us with technical resources.” —gale scott

HSBC Securities (USA) Inc. 9 Investments and Annuity products are provided by Registered Representatives and Insurance Agents of HSBC Securities (USA) Inc., member NYSE/ COMPANIES FINRA/SIPC, a registered Futures Commission Merchant, a wholly-owned subsidiary of HSBC Markets (USA) Inc. and an indirectly wholly-owned subsidiary are involved in of HSBC Holdings plc. In California, HSBC Securities (USA) Inc., conducts insurance business as HSBC Securities Insurance Services. License #: 0E67746. information Investments and Annuity products: technology or IT ARE NOT A BANK DEPOSIT OR ARE NOT INSURED ARE NOT GUARANTEED staffing OBLIGATION OF THE BANK OR ARE NOT FDIC INSURED BY ANY FEDERAL BY THE BANK OR ANY MAY LOSE VALUE ANY OF ITS AFFILIATES GOVERNMENT AGENCY OF ITS AFFILIATES All decisions regarding the tax implications of your investment(s) should be made in connection with your independent tax advisor. 1International investing involves a greater degree of risk and increased volatility that is heightened when investing in emerging or frontiers markets. Foreign 1 securities can be subject to greater risks than U.S. investments, including currency fluctuations, less liquid trading markets, greater price volatility, political COMPANY and economic instability, less publicly available information, and changes in tax or currency laws or monetary policy. is in the energy 2To qualify for an HSBC Premier relationship, you need to open a Premier checking account and maintain $100,000 in combined U.S. personal deposits and/or sector investment balances. Business owners may use their commercial balances to qualify for a personal Premier relationship. A monthly maintenance fee of $50.00 will be incurred if minimum balance requirements are not maintained. You have up to 90 days after account opening to meet the full $100,000 balance requirement. United States persons (including U.S. citizens and residents) are subject to U.S. taxation on their worldwide income and may be subject to tax and other filing obligations with respect to their U.S. and non-U.S. accounts — including, for example, Form TD F 90-22.1 (Report of Foreign Bank and Financial Accounts (“FBAR”)). U.S. persons should consult a tax advisor for more information. Deposit products in the U.S. are offered by HSBC Bank USA, N.A. Member FDIC. ©2012 HSBC Securities (USA) Inc.

June 25, 2012 | Crain’s New York Business | 35 TRAVELCLICK What it does: Offers technology to help hotels boost revenue

HOW IT GREW: Over the past two years,TravelClick has hired a big-name chief executive, acquired two technology companies, moved its headquarters from Chicago to New York City and increased its sales force by 50%. “Our growth is continuing to accelerate this year as we add even more Headquarters: sales staff and new products,” said Chief Executive Larry Kutscher, the Manhattan former head of domain-name company Register.com. Three-year growth An important reason for TravelClick’s rise is that it added large hotel chains such as rate: 25% Hilton and Marriott to its customer base, which historically had been independent or 2011 revenue: smaller hotel companies with 40 properties or fewer. $222.1 million Founded in 1999,TravelClick has become the leading provider of hotel revenue Profitable? Yes* management services, with 15,000 customers and a presence in 140 countries. It provides *Based on EBITDA. competitive information about the marketplace as well as tools that forecast room occupancy and set room rates. Last year, it even bought an online travel agency to help it better understand the market. “No other company offers the same breadth of products as TravelClick,” said Joseph Bojanowski, president of PM Hospitality Strategies, which consolidated all its business intelligence needs with TravelClick. —lisa fickenscher

LAURA GELLER MAKEUP INC. What it does: Cosmetics brand and retailer

HOW IT GREW: Laura Geller, a former freelance makeup artist who founded her own brand of makeup 24 years ago, is a master at luring new customers. She regularly appears on QVC to TO THE RESCUE: Kevin hawk her products, which range in price from $20 to $60. Hart found a niche in Last year, her company also started selling at beauty giant Ulta, a Bolingbrook, Ill.-based keeping customers’ retailer. Shoppers can now find Laura Geller products in more than 450 iPads, Macs and other Headquarters: Ulta locations.The brand also sells at Macy’s, on several e-commerce sites tech gear running well.

Manhattan buck ennis and at Ms. Geller’s Upper East Side studio store, which has been in operation since 1993. Three-year growth More company shops are on the way, with sites planned for California and London over the rate: 24% next five years. 2011 revenue: “We find that people who become loyal to our brand and find the benefit of looking $31.5 million TEKSERVE good no matter what’s happening during this economy don’t want to stray from the staples Profitable? Yes they purchase from us,” said Ms. Geller, one of Crain’s 2012 Top Entrepreneurs. What it does: Part of Ms. Geller’s success lies in her personal marketing campaign. “She’s credible in the industry as a Independent Apple makeup artist, a girl’s girl,” said Jeanine Recckio, who runs beauty trend-forecasting firm Mirror Mirror Imagination Group. “Her audience really trusts her.” hardware and solutions —adrianne pasquarelli provider

HOW IT GREW: Tekserve is a mecca for all things Apple. Whether a New Yorker wants 50 the latest iPod, or a business needs services and repairs, Tekserve is the place to go. Chief ‘Laura’s Executive Kevin Hart says the credible in the company’s growth mantra is to provide an integrated solution— industry as a hardware, software, services and support—to consumers and makeup businesses of every size. Growth Headquarters: artist, a girl’s comes easily Manhattan when you Three-year growth girl. Her specialize in rate: 16% sizzling-hot 2011 revenue: audience Apple $91.4M products. But Profitable? Yes really trusts Tekserve is seeing double-digit gains not her’ from iPads and other must- have electronics, but from providing complete tech solutions to corporations making the switch from PCs to Macs. Apple stores convert about 40% of former PC users to Macs, said Mr. Hart, while “we actually convert 75%.” Tekserve doesn’t rely solely on Apple for its livelihood. Last year, about half its revenue was from Apple-only products; the rest was from third-party products and services.The secret to growth, said Mr. Hart, is “the Apple product, and our ability to wrap the services and support around the product.”Tekserve is now on target for $100 million in revenue in 2012. —barbara benson

36 | Crain’s New York Business | June 25, 2012 AXISPOINT INC. PARADYSZ INC. What it does: What it does: Helps companies grow, develop their Provides audiences and improve marketing performance technology HOW IT GREW: A direct-mail company that launched in 1990 doesn’t sound as though it would services stand a chance in the digital age, but Paradysz Inc. has been forced to evolve. In 2002, the firm, which focuses on areas such as social-media and email marketing, HOW IT GREW: Headquarters: Axispoint’s goal added a digital division, PM Digital. Three years ago, it opened a strategic Manhattan over the next few years is to push practice unit that does consulting and analyzes client companies to assess Three-year growth its $45 million business over the their needs. rate: 9% $100 million mark—and it’s These channels have helped the firm grow its New York metropolitan presence to 110 2011 revenue: moving toward that goal quickly. people. In addition to its financial district headquarters, Paradysz has seven offices, $33.8 million The technology services provider, 50 including locations in North Brunswick, N.J., Minneapolis and Columbia, S.C. Profitable? Yes founded in 1994, creates custom Some of its biggest clients include AARP,L.L. Bean and St. Jude Children’s Research enterprise and Web applications Hospital—which is still big on direct mail. for its 200 “Mail is not going away, it’s changing,” said co-CEO Christopher Paradysz, a Top Entrepreneur in Headquarters: Crain’s Manhattan clients. It also 2012. Direct mail is still among the best ways to reach the 55-plus demographic, he noted. “Digital integration Three-year growth builds and of the channel across all kinds of businesses is very much a part of our growth.” rate: 15% manages core —emily laermer 2011 revenue: infrastructure $45 million and systems Profitable? Yes* such as Wi-Fi *Based on EBITDA. and business video. The company has attracted clients by offering comprehensive KNOWLEDGE IS POWER. PASS IT ON. services under one roof. Chief Executive Dan DiSano said it has competitors in each of its business lines, but none that Con Edison’s Outage Map offers all of them. All of the debt-free firm’s growth has been organic. One area of hot demand: solutions. puts knowledge in your hands. Clients are asking Axispoint to build Internet platforms that can help drive sales—and growth in On your smartphone or online, mobility services to expand cellular and Wi-Fi coverage. “We go in and try to the Outage Map shows you when understand the business challenge of the organization your power will be restored. and then come up with a technology solution to meet your needs,” Mr. DiSano said. At conEd.com —miriam kreinin souccar

COMPANY INDEX Company Page Admarketplace.com ...... 19 Ambrose Employer Group ...... 28 Artech Information Systems ...... 24 Atrium ...... 24 Axispoint Inc...... 37 C2C Outdoor ...... 20 Complex Media ...... 22 Direct Agents Inc...... 30 Distinctive Workforce Solutions ...... 20 Droga5 ...... 19 Execu | Search Group Inc...... 28 Focus Financial Partners ...... 34 Forrest Solutions Group ...... 24 Friedman ...... 35 Grassi & Co...... 32 Green Key Resources ...... 20 Happy Family ...... 18 Imperial Bag & Paper Co...... 32 Infinity Consulting Solutions ...... 26 Insys Group ...... 35 International Inspirations ...... 18 InVNT ...... 19 Laura Geller Makeup Inc...... 36 LeadDog Marketing ...... 32 M5 Networks ...... 22 Magnolia Bakery ...... 22 Mercury Solar Systems ...... 18 Metrokane Inc...... 28 Mimeo ...... 34 Mitchell Martin ...... 24 Move Collective ...... 20 Net@Work ...... 34 Paradysz Inc...... 37 Enter your address for a status report. Prestige Corp...... 28 Return Path ...... 22 Rochem International Inc...... 30 Signature Systems Group ...... 24 Somnia Inc...... 26 Sterling Infosystems Inc...... 28 Tekserve ...... 36 Telx ...... 20 Thrillist ...... 18 TransPerfect Inc...... 32 TravelClick ...... 36 TTI of USA ...... 32 Usablenet ...... 18 LEARN MORE Vicom Computer Services Inc...... 26

Wavsys ...... 22 Arnell Group Ad: Inc. York, ©2012 Consolidated Edison Company of New facebook.com/powerofgreen Yodle ...... 19 YS Catering ...... 19

June 25, 2012 | Crain’s New York Business | 37 Ranjini Poddar, president. its media purchases,and with a few Expansion into new services and clicks can duplicate a campaign. It GROWTH TIPS Built for speed markets and improved technologies also won business with its detailed coalesced to provide Mimeo.com,an insights about ad venues. FROM THE online printing company that pro- “A billboard can be great in the Continued from Page 18 business with existing accounts. vides overnight delivery, with a 33% winter, but come July, half of it is FAST 50 Nearly half of the firms in Crain’s Cedar Knolls, N.J.-headquar- revenue gain. No. 43 on the Fast 50, blocked by trees,” said Michael STRONG REVENUE GAINS are not Fast 50 registered revenue gains of tered IT staffing firm Artech Infor- it made its online service more user- Palatnek, CEO and owner. just a matter of working hard. more than 100% from 2008 to 2011, mation Systems achieved an 82% friendly while expanding its reper- That kind of on-the-ground in- Achieving them requires staying while about 75% logged in with revenue gain and ranks No. 25 on toire to include bound photo books. telligence has not only enabled the focused on executing a singular gains of 50% or more. How’d they the Fast 50, courtesy of a multifold “When corporate business is firm to score clients such as Come- or multifaceted action plan. do it during such challenging eco- marketing strategy that included fi- slow on Christmas Day, the photo dy Central, but it has also given it Here are some of the Fast 50s’ nomic times? nessing its customer service, target- business is huge,”said Jeff Grill,vice entrée into full-service ad agencies Ⅲ tips for drumming up revenue Many of these companies stayed ing prospects in the financial servic- president of marketing. and their accounts. gains, regardless of the economy. tightly focused on growing their es arena and supplying more IT No. 14 C2C Outdoor—a Stay focused, but be flexible, businesses—even when the odds workers to existing accounts. media-buying firm that focuses on CHECK OUT ONLINE too. Steve Abrams, CEO of New didn’t appear to be in their favor. “If we had 5% of a company’s ad placement in such venues as CAN’T GET ENOUGH OF THE FAST 50? Listen York’s Magnolia Bakery chain, Their growth strategies ran the business, we assigned more of our billboards—accomplished a 157% to a discussion at CrainsNewYork.com/ believes growth comes from gamut, from seizing new or emerg- internal team on the account for revenue jump, thanks in part to its podcasts. Watch a related video at ing opportunities to expanding their more business development,” said proprietary technology that tracks CrainsNewYork.com/Fast50. staying the course in providing a quality product or service—“and not trying to be what everyone else wants you to be.” Still, he said, “it’s important to listen to feedback and make appropriate adjustments.” Keep an eye on the balance sheet. Companies need to keep close tabs on their finances to ensure that they have the wherewithal to implement their strategies for drumming up Do you have to reach out to your banker? business. “Make sure your balance Or is it the other way around? sheet is strong so you have the resources to jump on an opportunity when it presents itself,” said Douglas Klares, president of Infinity Consulting Solutions Inc. in Manhattan. Invest in employees. With employees playing a pivotal role in carrying out business objectives, Mr. Klares advises not only investing in training, but also making the company a “place where people want to come to work.” Last year, for example, Infinity treated its sales, recruiting and administrative staffs to a cruise to the Bahamas, he said. In addition, companies should avoid laying off salespeople during a downturn and use a faltering economy to hire talented employees whom other firms have cast off. “Sales drive the company,” said Mr. Klares. Employers should also motivate employees “to the nth degree” to build relationships with customers, said Mitchell Weiner, the CEO of Forrest You want a financial specialist who understands your world. A proven banking expert with a solid track record of helping Solutions Inc., a Manhattan staffing and onsite outsourcing businesses realize their financial goals. When you team with Union Bank,® you’ll experience a more personal banking firm. His company, he said, relationship centered around your needs. Our relationship managers will put their knowledge and expertise to work to increased revenue by developing help streamline your treasury management operations and maximize profitability. So now a stronger banking relationship a strategy aimed at “helping is well within your reach. someone” instead of just seeking to boost sales. With Union Bank, the world can be an easy place to do business. Call us today. Give customers what they want. Ranjini Poddar, president of Corporate & Institutional Treasury Services: Fund Finance: Commercial Finance: Artech Information Systems, a Marla Feldman Douglas St. Amant Terence Hatton Richard K. Stang 20-year-old staffing firm in Cedar Vice President Vice President Senior Vice President Senior Vice President Knolls, N.J., generated more 914-273-0351 646-452-2523 646-452-2113 646-452-2522 business from existing clients by developing a better understanding of technology firms’ staffing needs and delivering the right talent. “Focus on clients and what they need, and when they see ©2012 Union Bank, N.A. All rights reserved. you are committed to their Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG), success, they will give you more one of the world’s largest financial organizations. unionbank.com business,” said Ms. Poddar. —CARA S. TRAGER

38 | Crain’s New York Business | June 25, 2012 FOR THE RECORD

Department of Environmental Protection crainsnewyork.com/submitadeal. Deals are transaction worth $6,613,363. He now Seeks competitive sealed bids by 11:30 listed in order of square footage. directly holds 205,837 shares. ABOUT THIS SECTION a.m. on July 10 for exterminating COMMERCIAL Ares Capital Corp. (ARCC) FOR THE RECORD is a weekly listing of information from the public record that services at various water-pollution control plants and associated DEP Portfolio Media Inc. signed a sublease Antony Ressler, director, purchased can help businesspeople in the New York area find opportunities, potential facilities citywide. There is a prebid for nearly 8,400 square feet at 200 Park 333,250 shares of common stock at new clients and updates on competitors. meeting June 27 at 10 a.m. at the Hunts Ave. South. The company will occupy a prices ranging from $14.93 to $15.01 on To ask questions or get more information on this section, contact Crain’s Point WPCP Administration Building, portion of the building’s 12th floor. Sean June 1, in a transaction worth research department at [email protected]. 1270 Rayawa Ave., Bronx. Bid Black of Jones Lang LaSalle represented $4,989,823. He now indirectly holds documents cost $40. To make inquiries the tenant in the deal. ABS Partners’ 1,483,960 shares. or to purchase bid documents, contact Ken Findley represented the Greg Hall at (718) 595-3236 or sublandlord, William Grant & Sons. Verizon Communications (VZ) NEW IN TOWN most recent available filings by companies seeking bankruptcy protection in the [email protected]. The rent was in the $60s per square foot. Thomas Tauke, divisional executive Companies that would like to have details Southern and Eastern Districts of New vice president, exercised options on Department of Transportation of openings published should submit York. Information was obtained from U.S. Alcatel-Lucent USA has signed a lease 45,337 shares of common stock at 450 Seventh Ave. descriptions following this format, with Bankruptcy Court records available on Seeks competitive sealed bids by 11 a.m. for 5,400 square feet at prices ranging from $33.64 to $34.15 “New in Town” in the subject line. Moves Public Access to Court Electronic Records. on July 13 for the furnishing, installation Gary Ceder of UGL Services Equis on June 8, in a transaction worth are listed in alphabetical order. Listings are in alphabetical order. or removal of electrical traffic-signal Operations Co. represented the tenant. $1,540,919. On the same day, he sold equipment to control traffic in the five Barbara Raskob of the Kaufman 45,337 shares of common stock at Christian Liaigre 145 West 129th Street Apts. Inc. boroughs. Bid documents can be Organization represented the landlord $42.00 in a transaction worth 34 E. 61st St., Manhattan 211 W. 92nd St., Manhattan obtained by calling the bid window at in-house. The asking rent was in the low $1,904,154. He now directly holds The design company opened a stand- Filed for Chapter 11 bankruptcy (212) 839-9435, or a printed copy can be $40s per square foot. 6,957 shares. alone showroom on the Upper East protection on June 13.The filing cites purchased for $50. The fee is payable by estimated liabilities of $1,000,001 to $10 certified check or money order, made PVH Corp. (PVH) Side, its first U.S. location. The store will RETAIL offer French furniture designs. million and estimated assets of $100,001 out to the New York City Department Ludovicus Rudolph Onnink, to $500,000. Among the creditors with of Transportation. To make inquiries, Drybar has signed a lease for 1,900 chief operating officer, sold 23,551 Community National Bank the largest unsecured claims are MJM contact Frank Caiazzo at (718) 786- square feet at 222 E. 34th St. The shop shares of common stock at prices 12 E. 52nd St., Manhattan Construction Services, owed $250,000; 4061. will occupy ground-floor space. The ranging from $80.47 to $81.07 on June The bank opened its first Manhattan Zeus Home Improvements, owed tenant was represented by Richard 6, in a transaction worth $1,896,452. Department of Parks and Recreation location. Its other branches include $40,000; and Dunham Piping & Skulnik of Ripco Real Estate. Hal He now indirectly holds 150,070 Bayside, Queens, and Melville, L.I. Heating, owed $25,000. Seeks competitive sealed bids by 10:30 Shapiro and Josh Siegelman of shares. a.m. on July 11 for the planting of new Winick Realty Group represented Gin Palace Atrinsic Inc. and replacement street trees in Queens, the landlord. The asking rent was Ann Inc. (ANN) 95 Ave. A, Manhattan 469 Seventh Ave., Manhattan the Bronx and Staten Island. Bid $150 per square foot. Katherine Krill, president, chief Ravi DeRossi has opened a new bar and Filed for Chapter 11 bankruptcy documents are available for $25 in the executive and director, exercised restaurant in Alphabet City, serving protection on June 15. The filing cites blueprint room, Olmsted Center, options on 41,251 shares of common English pub fare and cocktails. estimated liabilities of $10,000,001 to Flushing Meadows Corona Park, STOCK TRANSACTIONS stock at $7.32 on June 1, in a $50 million and estimated assets of Queens, from 8 a.m. to 3 p.m. The fee is transaction worth $301,957. On the HBH Gourmet Sandwiches $1,000,001 to $10 million. Among the payable by company check or money Following are recent insider transactions at same day, she sold 41,251 shares of & Smoked Meat creditors with the largest unsecured order to the City of New York, Parks New York’s largest publicly held companies common stock at prices ranging from 407 Smith St., Brooklyn claims are Google Inc., owed and Recreation. To make inquiries, filed with the Securities and Exchange $25.89 to $26.61 in a transaction The sandwich shop opened in Carroll $4,767,703; Brilliant Digital contact Juan Alban at (718) 760-6771 or Commission by executives and major worth $1,075,343. She now directly Gardens, serving American deli foods. Entertainment, owed $3,000,000; and [email protected]. shareholders. Listings are in order of holds 293,045 shares. Yahoo Inc., owed $1,028,999. transaction value.The information was RebelMouse.com GOODS AND SERVICES obtained from Thomson Reuters. Marsh & McLennan Cos. Inc. (MMC) 560 Broadway, Manhattan Bionic Media City University of New York Alexander Moczarski, chief executive, Ralph Lauren Corp. (RL) Former Huffington Post Chief 1375 Broadway, Manhattan Seeks competitive sealed bids by 2 p.m. subsidiary, and president, subsidiary, Roger Farah, president, chief operating Technology Officer Paul Berry launched Filed for Chapter 11 bankruptcy on July 9 for the regular testing, sold 35,000 shares of common stock at officer and director, sold 47,032 shares his new social-media company at Soho protection on June 15. The filing cites inspection and maintenance of the fire- $31.66 on June 5, in a transaction worth of common stock at prices ranging from TechLabs, a startup incubator. estimated liabilities of $500,001 to $1 alarm system at LaGuardia Community $1,108,072. He now directly holds million and estimated assets of $100,001 College. A nonmandatory site visit is $139.87 to $141.10 on June 14, in a 25,304 shares. to $500,000. Among the creditors with scheduled for June 26 at noon. To make the largest unsecured claims are Meister inquiries or to obtain bid documents, COMPANY MOVES Seeling & Fein, owed $13,476.01; Tri contact Tawanikka Smith at (718) 482- State Janitorial Services, owed 5525 or email purchasing@lagcc DEALS ROUNDUP Companies that would like to have details $12,921.23; and 1World Digital Inc., .cuny.edu. of recent moves published should submit owed $10,075. TRANSACTION SIZE descriptions following this format, with Housing Authority SELLER/TARGET (IN MILLIONS) BUYERS/INV ESTORS TRANSACTION TYPE “Company Moves” in the subject line. Massine Entertainment Requests proposals by 2 p.m. on July 20 Moves are listed in alphabetical order. 531 W. 25th St., Manhattan from service providers for the Fenway Partners $180.0 Arkansas Best Corp. SB M&A administration of its parking permit (Manhattan), York The Bean Filed for Chapter 7 bankruptcy Street Capital Partners/ protection on June 11. The filing cites program. A proposer’s conference will be 147 First Ave., Manhattan Panther Expedited estimated liabilities of $1,000,001 to held June 28 at 10 a.m. in the The coffee shop opened a third location Services Inc. $10 million and estimated assets of Ceremonial Room, located at 90 Church in Manhattan. Other locations are 54 Not disclosed/ $175.7 FXCM Inc. (Manhattan) (50%) SB M&A $1,000,001 to $10 million. Among the St., fifth floor. Firms may obtain a copy Second Ave. and 824 Broadway. Lucid Markets creditors with the largest unsecured of the bid from the NYCHA website, Trading Ltd. and www.nyc.gov/nychabusiness. The bid Energex Technologies claims are Apassionata North America, Lucid Markets owed $1,610,256.97; Robert Dallas, can also be obtained for $25 at the 137 Varick St., Manhattan Not disclosed/ $175.0 Stonehill Capital Management GCI owed $34,317.84; and Christopher J. NYCHA Finance Department, 90 The environmental management WCI Communities Inc. (Manhattan), Monarch Reynolds, owed $12,000. Church St., Manhattan. To make Alternative Capital (Manhattan) company joined the New York City inquiries, contact Melvin Akerman at Warburg Pincus $135.0 IHS Inc. SB M&A Accelerator for a Clean and Renewable (212) 306-4364 or melvin.akerman Economy, a green business incubator. (Manhattan), Interactive @nycha.nyc.gov. Capital Partners GOVERNMENT CONTRACT Investment Arm/ The Gap OPPORTUNITIES Metropolitan Transportation Authority— GlobalSpec Inc. 400 Fulton Mall, Brooklyn Bridges and Tunnels RRE Ventures (Manhattan), $95.0 Constant Contact Inc. SB M&A The clothing brand opened a factory Following are selected contract Seeks competitive sealed bids by 3 p.m. New World Ventures, store in downtown Brooklyn. opportunities recently announced by New on July 19 for concrete repairs to the Draper Fisher Jurvetson York City agencies.To learn how to sell Gotham Ventures Bronx anchorage chamber and the Hillside goods and services to city government, visit (Manhattan), First Round installation of a dehumidification Capital/SinglePlatform Corp. 70 Hudson Ave., Brooklyn www.nyc.gov/selltonyc. For a searchable system in the Bronx and Queens North Castle Partners, $64.0 Bauer Performance Sports SB M&A Sam Buffa and Jean Adamson opened a database of current procurement notices, anchorage chambers at the Bronx- second New York café on the same block visit www.nyc.gov/cityrecord. Listings are Prospect Capital Corp. Whitestone Bridge. To make inquiries (Manhattan)/Cascade as their first, Vinegar Hill House. The alphabetical by category and department. or to request copies of the bid restaurant serves American cuisine. Helmets Holdings Inc. documents, contact Victoria Warren at Clarion Partners $38.5 JMA Ventures Inc. SB M&A (646) 252-7092 or email Saturdays Surf CONSTRUCTION SERVICES Americas (Manhattan)/ [email protected]. The Office at Riverpark 17 Perry St., Manhattan Department of Design and Construction The retailer and sportswear brand has Seeks competitive sealed bids by 11 a.m. Not disclosed/Igenica Inc. $33.0 OrbiMed Advisors (Manhattan), GCI opened its second New York shop, in the on July 10 for water-main replacement 5AM Ventures, The Column Group, Third Rock Ventures West Village. The retailer’s other in various locations along Union REAL ESTATE DEALS outpost is at 31 Crosby St. Turnpike, between 164th Street and Not disclosed/VRDT Corp. $30.0 Global Emerging Markets (Manhattan) GCI Utopia Parkway, Queens. Bid Companies that would like to have details Selected deals announced for the week ended June 16 involving companies in metro New York. documents are $35, payable by check or of their recent transactions appear in these GCI: Growth capital investment represents new money invested in a company for a minority money order only, and are available at listings should email descriptions following stake. SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existing BANKRUPTCIES www.nyc.gov/buildnyc. To make this format to ELaermer@crainsnewyork shares of a company without the participation of a financial buyer. source: capitaliq inquiries, contact Ben Perrone at .com, with “Real estate transaction” in the The following listings are selected from the (718) 391-2200. subject line, or enter them online at

June 25, 2012 | Crain’s New York Business | 39 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM REQUEST FOR PROPOSALS PUBLIC & LEGAL NOTICES Notice of Qualification of IX 1372 Notice of Qualification of Yonkers Notice of Qualification of Wisdom Mezz GP, L.L.C. Authority filed with 2012 Associates LLC. Authority filed Foods Carmine Street, LLC. App. for NY Dept. of State on 6/1/12. Office with NY Dept. of State on 5/14/12. Auth. filed with Secy. of State of NY location: NY County. Princ. bus. addr.: Office location: NY County. Princ. (SSNY) on 4/17/12. Off. loc.: NY 591 W. Putnam Ave., Greenwich, CT bus. addr.: 832 Germantown Pike, County. LLC formed in Delaware 06830. LLC formed in DE on 5/23/12. Ste. 5, Plymouth Meeting, PA 19462. (DE) on 4/16/12. SSNY designated NY Sec. of State designated agent of LLC formed in DE on 8/16/11. NY as agent of LLC upon whom process LLC upon whom process against it Sec. of State designated agent of against it may be served. SSNY may be served and shall mail process LLC upon whom process against it shall mail process to: c/o Leith Hill, to: c/o CT Corporation System, 111 may be served and shall mail 333 E. 53rd St., Apt. 8H, NY, NY 8th Ave., NY, NY 10011, regd. agent process to: c/o CT Corporation 10022. DE address of LLC: c/o The upon whom process may be served. System, 111 8th Ave., NY, NY 10011, Corporation Service Company, 2711 DE addr. of LLC: 1209 Orange St., regd. agent upon whom process may Centerville Rd., Ste. 400, Wilmington, Wilmington, DE 19801. Cert. of be served. DE addr. of LLC: 1209 DE 19808. Arts. of Org. filed with DE Form. filed with DE Sec. of State, Orange St., Wilmington, DE 19801. Secy. of State, Townsend Bldg., 401 Federal St., Dover, DE 19901. Cert. of Form. filed with DE Sec. of Dover, DE 19901. Purpose: any and Purpose: all lawful purposes. State, 401 Federal St., Dover, DE all lawful act or activity. 19901. Purpose: all lawful purposes. NOTICE OF FORMATION OF LIMITED Notice of Formation of A Canaan LLC, LIABILITY COMPANY. NAME: Notice of Qualification of Digital Risk Art. of Org. filed Secy. of State of NY DENTAVERSE, LLC. Articles of Valuation Services, LLC. Authority filed (SSNY) on 3/9/2012. Office location: Organization were filed with the with NY Dept. of State on 5/21/12. New York County . SSNY Designated Secretary of State of NY (SSNY) on Office location: NY County. LLC as agent of LLC upon whom process 5/15/12. Office location: New York formed in DE on 4/27/12. NY Sec. of against it may be served. SSNY shall County. SSNY has been designated State designated agent of LLC upon mail copy of process to: The LLC, as agent of the LLC upon whom whom process against it may be 154 W 29th St, New York, NY 10001. process against it may be served. served and shall mail process to the Purpose: any lawful activity. SSNY shall mail a copy of process to principal business addr.: 2301 REAL ESTATE To place your the LLC, c/o Siegelvision, 9 East Maitland Center Pkwy., Ste. 165, Notice of Formation of OZ STUDIOS, 40th Street, 17th Floor, New York, Maitland, FL 32751. DE addr. of LLC: LLC. Arts. of Org. filed with Secy. OFFICE SPACE classified ad call New York 10016. Purpose: For any 615 S. DuPont Hwy., Dover, DE 19901. of State of NY (SSNY) on 05/03/12. lawful purpose. Cert. of Form. filed with DE Sec. of Office location: NY County. SSNY 1 furnished top floor office on Park Joanne Barbieri @ State, 401 Federal St., Dover, DE designated as agent of LLC upon Avenue (midtown) available for lease NOTICE OF FORMATION OF DANGER 19901. Purpose: all lawful purposes. whom process against it may be July 1st in executive suite. 212-210-0189 TV, LLC. Articles of Organization served. SSNY shall mail process Full pantry. Receptionist, internet, were filed with the New York Notice of Formation of LS OPPOR- to the LLC, 519 Eighth Ave., 19th laser printer, fax included. or Trish Henry @ Secretary of State (SSNY) on April TUNITY, LLC. Arts. of Org. filed with Fl., NY, NY 10018. Purpose: Any Use of conference room as available. 24, 2012. Office Location: NY County. Secy. of State of NY (SSNY) on lawful activity. Please contact Ruth at 212-210-0711 SSNY has been designated as an 04/23/12. Office location: NY County. 212-888-8525 for details. agent upon whom process may be SSNY designated as agent of LLC Notice of Formation of LIGHTSEED served and shall mail a copy of any upon whom process against it may CAPITAL, LLC. Arts. of Org. filed with process to the principal business be served. SSNY shall mail process Secy. of State of NY (SSNY) on address: 10 East 92nd Street, New to Corporation Service Co., 80 State 04/26/12. Office location: NY County. PUBLIC & LEGAL NOTICES York, New York 10128. Purpose: St., Albany, NY 12207-2543, regd. SSNY designated as agent of LLC Any lawful activity. agent upon whom and at which upon whom process against it may be Notice of Qualification of Alpha DD Notice of Formation of BVM TRIBECA process may be served. Purpose: served. SSNY shall mail process to LLC. App for Authority filed with LLC. Arts. of Org. filed with Secy. of Notice of Qualification of DuPont Any lawful activity. Corporation Service Co., 80 State St., Secy of State of NY (SSNY) on State of NY (SSNY) on 06/08/12. Performance Coatings, LLC. Authority Albany, NY 12207, regd. agent upon 6/11/12. Office location: NY County. Office location: NY County. SSNY filed with NY Dept. of State on Notice of Formation of Quik Park 485 whom and at which process may be LLC formed in DE on 6/5/12. SSNY designated as agent of LLC upon 5/29/12. Office location: NY County. Garage LLC. Arts. of Org. filed with served. Purpose: Any lawful activity. designated agent upon whom whom process against it may be LLC formed in DE on 4/17/12. NY Secy. of State of NY (SSNY) on process may be served and shall served. SSNY shall mail process to Sec. of State designated agent of 5/8/12. Office location: NY County. NOTICE OF FORMATION OF Epoc mail copy of process against LLC to Pavia & Harcourt LLP, Attn: Giovanni LLC upon whom process against it SSNY designated as agent of LLC Partners LLC. Arts of Org filed with business address: P.O. Box 4668, Spinelli, Esq., 590 Madison Ave., may be served and shall mail process upon whom process against it may Secy of State of NY (SSNY) on #90536, NY, NY 10163. DE address 8th Fl., NY, NY 10022. Purpose: Any to: c/o CT Corporation System, 111 be served. SSNY shall mail process 4/13/12. Office location: NY County. of LLC: 1675 So State St., Ste B, lawful activity. 8th Ave., NY, NY 10011, regd. agent to: The LLC, 247 W. 37th St., NY, NY SSNY designated agent upon whom Dover, DE 19901. Cert of LLC filed upon whom process may be served. 10018. Purpose: any lawful purpose. process may be served. PO address with Secy of State of DE located: FRANCINE WOLTERBEEK LLC, a DE and principal business addr.: 1007 to which SSNY shall mail copy of P.O. Box 898, Dover, DE 19901. domestic LLC. Arts. of Org. filed with Market St., D-13039, Wilmington, DE process against LLC: Imelda Vasquez, Purpose: any lawful activity. Notice of Formation of 34TH STREET the SSNY on 06/04/2012. Office 19898. Cert. of Form. filed with DE Sec. GP LLC. Arts. of Org. filed with Secy. 101 N Brand Blvd, 11th Fl, Glendale, location: NY County. SSNY has been of State, 401 Federal St., Dover, DE of State of NY (SSNY) on 05/11/12. CA 91203. Principal business address: Notice of formation of VERTIGROW designated as agent upon whom 19901. Purpose: all lawful purposes. Office location: NY County. Princ. 2373 Broadway, Ste 1628, NY, NY, LLC. Arts. of Organization filed with process against the LLC may be office of LLC: c/o ID Real Estate 10024. Purpose: any lawful act. Secy of State of NY (SSNY) on served. SSNY shall mail process to: NOTICE OF FORMATION OF Partners, LLC, 450 Seventh Ave., 5/1/12. Office location: NY County. 200 West 16th St, 5K, NY, NY 10011. Shiftscope Entertainment LLC. Arts NY, NY 10123. SSNY designated as NOTICE OF FORMATION OF BIZ SSNY designated as agent upon Purpose: Any Lawful Purpose. of Org filed with Secy of State of NY agent of LLC upon whom process ENTERPRISES LLC. Arts of Org filed whom process may be served and (SSNY) on 1/25/12. Office location: against it may be served. SSNY with Secy of State of NY (SSNY) on shall mail copy of process against MINERVA 25 LLC, a domestic LLC, NY County. SSNY designated as shall mail process to the LLC at the 4/24/12. Office location: NY County. LLC to principal business address: Arts. of Org. filed with the SSNY on agent upon whom process may be addr. of its princ. office. Purpose: SSNY designated as agent upon 106 Cabrini Blvd. 6E NY, NY 10033. 11/22/11. Office location: New York served and shall mail copy of Any lawful activity. whom process may be served and Purpose: any lawful act. County. SSNY is designated as process against LLC to principal shall mail copy of process against agent upon whom process against business address: 10 Liberty #6F, NY, Notice of Formation of 28-30 Avenue A, LLC to principal business address: Notice of Qual. of Two Hundred the LLC may be served. SSNY shall NY 10005. Purpose: any lawful act. LLC. Arts. of Org. filed with NY Dept. 250 W 16th St, #4D, NY, NY 10011. Lafayette Holdings LLC, Auth. filed mail process to: Richard K. Eng, of State on 05/14/12. Office location: Purpose: any lawful act. Sec’y of State (SSNY) 1/6/12. Office Esq., 100 Lafayette St., Ste. 403, NY, OPTIONS CAPITAL MANAGEMENT NY County. Principal business loc.: NY County. LLC org. in DE 1/5/12. NY 10013. General Purposes. LLC, a domestic LLC, Arts. of Org. address: c/o Singh Equities, LLC, 22 Notice of Formation of Lawrence Debt SSNY desig. as agent of LLC upon filed with the SSNY on 5/4/12. Office W. 27th St., NY, NY 10001. Secy. of LLC, Art. of Org. filed Sec’y of State whom process against it may be served. Notice of Qual. of Two Hundred location: New York County. SSNY is State designated as agent of LLC (SSNY) 1/31/12. Office location: NY SSNY shall mail copy of proc. to Lafayette Mezzanine LLC, Auth. filed designated as agent upon whom upon whom process against it may County. SSNY designated as agent Kushner Companies, 666 Fifth Ave., Sec’y of State (SSNY) 1/6/12. Office process against the LLC may be be served. Secy. of State shall mail of LLC upon whom process against NY, NY 10103. DE off. addr.: 160 loc.: NY County. LLC org. in DE 1/5/12. served. SSNY shall mail process to: process to c/o Singh Equities, LLC, it may be served. SSNY shall mail Greentree Dr., Ste. 101, Dover, DE SSNY desig. as agent of LLC upon The LLC, 233 W. 83rd St., Apt. 3C, 22 W. 27th St., NY, NY 10001. copy of process to NRAI, 875 Ave 19904. Cert. of Form. on file: SSDE, whom process against it may be NY, NY 10024. General Purposes. Purpose: Any lawful activity. of the Americas, NY, NY 10001. Townsend Bldg., Dover, DE 19901. served. SSNY shall mail copy of proc. Purpose: any lawful activities. Purp.: any lawful activities. to Kushner Companies, 666 Fifth Notice of Qualification of IX 1372 Notice of Appl. for Auth. 30 East 20 Ave., NY, NY 10103. DE off. addr.: Holdings, L.P. Authority filed with NY LLC, a foreign limited liability company NOTICE OF FORMATION of RAIN Notice of Qualification of Vital Support 160 Greentree Dr., Ste. 101, Dover, Dept. of State on 5/29/12. Office (LLC). Appl. for Auth. filed with SSNY Commercial Real Estate Advisors Systems, L.L.C. Authority filed with DE 19904. Cert. of Form. on file: location: NY County. Princ. bus. addr.: 2/1/12. LLC organized in DE 1/27/12. LLC. Article of Organization filed with NY Dept. of State on 6/11/12. Office SSDE, Townsend Bldg., Dover, DE 591 W. Putnam Ave., Greenwich, CT NY office location: NY County. SSNY the Secretary of State of NY (SSNY) location: NY County. LLC formed in 19901. Purp.: any lawful activities. 06830. LP formed in DE on 3/26/12. designated as agent for process. on 06/01/2012. Office location: NY IA on 4/18/01. NY Sec. of State NY Sec. of State designated agent of SSNY shall mail copy of process to: County. SSNY has been designated designated agent of LLC upon whom Notice of formation of Fiona Tyson, LP upon whom process against it c/o Walter & Samuels, Inc., 419 Park as agent upon whom process process against it may be served and Professional Makeup Artist LLC Arts. may be served and shall mail process Avenue South, New York, NY 10016, against it may be served. The Post shall mail process to: c/o CT of Org. filed with the Sect’y of State to: c/o CT Corporation System, 111 attn: Mr. David I. Berley. Office Office address to which the SSNY Corporation System, 111 8th Ave., NY, of NY (SSNY) on 5/17/2012. Office 8th Ave., NY, NY 10011, regd. agent address of LLC in jurisdiction of shall mail a copy of any process NY 10011, regd. agent upon whom location, County of New York. upon whom process may be served. organization: c/o National Registered against the LLC served upon him is process may be served. IA and SSNY has been designated as agent DE addr. of LP: 1209 Orange St., Agents, Inc., 160 Greentree Dr., Ste. C/O the LLC 60 West 23rd Street, principal business addr.: 11191 of the LLC upon whom process Wilmington, DE 19801. Name/addr. 101, Dover, DE 19904. A copy of the Ste. 842, NY, NY 10010. Purpose of Aurora Ave., Urbandale, IA 50322. against it may be served. SSNY shall of genl. ptr. available from NY Sec. of Cert. of Form. on file with State of LLC: to engage in any lawful act or Cert. of Org. filed with IA Sec. of State, mail process to: The LLC, 445 State. Cert. of LP filed with DE Sec. Delaware, Div.of Corp., 401 Federal activity. Street address of Principal 321 E. 12th St., Des Moines, IA Lafayette St #11A, NY NY 10003. of State, 401 Federal St., Dover, DE Street, Ste. 3, Dover, DE 19901. Business location is: 60 West 23rd 50319. Purpose: all lawful purposes. Purpose: any lawful act. 19901. Purpose: all lawful purposes. Purpose: Any lawful act or activity. Street, Ste. 842, NY, NY 10010.

40 | Crain’s New York Business | June 25, 2012 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of Sixth Notice of Qualification of RESIDUAL Notice of Qualification of 11 East Notice of Qualification of Warburg Notice of Appl. for Auth. Opportunity Avenue Restaurant Management ACQUISITIONS GP, LLC. Authority 68th Street Property Manager LLC. Pincus Private Equity (E&P) XI-A, L.P. Shoes LLC, a foreign limited liability LLC. Authority filed with NY Dept. of filed with Secy. of State of NY (SSNY) Authority filed with NY Dept. of State Authority filed with NY Dept. of State company (LLC). Appl. for Auth. filed State on 3/19/12. Office location: NY on 05/04/12. Office location: NY on 2/9/12. Office location: NY County. on 5/8/12. Office location: NY County. with SSNY 3/23/12. LLC organized County. Princ. bus. addr.: c/o County. LLC formed in Delaware (DE) Princ. bus. addr.: 600 Madison Ave., LP formed in DE on 5/3/12. NY Sec. in FL 6/5/03. NY office location: NY BetaWest, Ltd., 1050 17th St., Ste. on 03/26/12. Princ. office of LLC: 575 17th Fl., NY, NY 10022. LLC formed of State designated agent of LP upon County. SSNY designated as agent 350, Denver, CO 80265. LLC formed Lexington Ave., Fl. 4, NY, NY 10022. in DE on 12/22/11. NY Sec. of State whom process against it may be for process. SSNY shall mail copy of in DE on 3/9/12. NY Sec. of State SSNY designated as agent of LLC designated agent of LLC upon whom served and shall mail process to the process to c/o NRAI, Inc., 875 Ave. designated agent of LLC upon upon whom process against it may be process against it may be served principal business addr.: c/o Warburg of the Americas, Ste. 501, NY, NY whom process against it may be served. SSNY shall mail process to and shall mail process to: c/o CT Pincus LLC, 450 Lexington Ave., NY, 10001. The registered agent of the served and shall mail process to: c/o the LLC at the addr. of its princ. office. Corporation System, 111 8th Ave., NY, NY 10017, Attn: General Counsel. LLC upon whom process against it CT Corporation, 111 8th Ave., NY, DE addr. of LLC: 2711 Centerville Rd., NY 10011, regd. agent upon whom DE addr. of LP: c/o The Corporation may be served is: NRAI.,875 Ave. of NY 10011. DE addr. of LLC: 1209 Ste. 400, Wilmington, DE 19808. Arts. process may be served. DE addr. of Trust Co., 1209 Orange St., the Americas, Ste. 501, NY, NY Orange St., Wilmington, DE 19801. of Org. filed with Secy. of State, DE, LLC: 1209 Orange St., Wilmington, DE Wilmington, DE 19801. Name/addr. 10001. Office address of LLC in Cert. of Form. filed with DE Sec. of 401 Federal St., Ste. 4, Dover, DE 19801. Cert. of Form. filed with DE of genl. ptr. available from NY Sec. of FL,8501 NW 17th St., #102, Miami, State, Townsend Bldg., Dover, DE 19901. Purpose: Any lawful activity. Sec. of State, P.O. Box 898, Dover, DE State. Cert. of LP filed with DE Sec. FL 33126. A copy of the Cert. of 19901. Purpose: all lawful purposes. 19903. Purpose: all lawful purposes. of State, 401 Federal St., Dover, DE Conv. & Art. of Org. on file with Notice of Formation of LFCI Capital 19901. Purpose: all lawful activity. Florida Dept of State, Div of Corp., NOTICE OF FORMATION OF JEBS NYC LLC, Art. of Org. filed Sec’y of Notice of Formation of ROSE CAPITAL Clifton Bldg, 2661 Executive Ctr Cr. GROUP, LLC. Arts of Org filed with State (SSNY) 12/20/11. Office location: 104TH STREET LLC. Arts. of Org. Notice of Qual. of Laight Street Tallahassee, FL 32301. Purpose: To Secy of State of NY (SSNY) on NY County. SSNY designated as agent filed with Secy. of State of NY (SSNY) Project Owner LLC, Auth. filed Sec’y engage in any lawful act or activity. 5/21/12. Office location: NY County. of LLC upon whom process against it on 5/9/12. Office location: NY County. of State (SSNY) 1/5/12. Office loc.: NY SSNY designated as agent upon may be served. SSNY shall mail copy SSNY designated as agent of LLC County. LLC org. in DE 1/3/12. SSNY Notice of Qual. of Irongate Management, whom process may be served and of process to 207 W. 75th St., NY, NY upon whom process against it may desig. as agent of LLC upon whom LLC with a fictitious name of Irongate shall mail copy of any process against 10023. Purpose: any lawful activities. be served. SSNY shall mail process process against it may be served. Property Management, LLC, Auth. LLC to principal business address: to: 551 Fifth Ave., 23rd Fl., NY, NY SSNY shall mail copy of proc. to filed Sec’y of State (SSNY) 1/6/12. 370 W 52ND STREET, NEW YORK, HEART-TUNE, LLC, a domestic LLC. 10176. Purpose: any lawful activity. Taconic Inv. Partners, 111 Eighth Ave., Office loc.: NY County. LLC org. in NY 10019. Purpose: any lawful act. Arts. of Org. filed with the SSNY on NY, NY 10011, the Reg. Agt. upon DE 11/14/11. SSNY desig. as agent 04/16/2012. Office location: NY County. PRESTITO LLC, a domestic LLC, Arts. whom proc. may be served. DE off. of LLC upon whom process against addr.: 160 Greentree Dr., Ste. 101, it may be served. SSNY shall mail NOTICE OF FORMATION OF Glacier SSNY has been designated as agent of Org. filed with the SSNY on 3/15/12. Dover, DE 19904. Cert. of Form. on copy of proc. to NRAI, 875 Ave of Capital LLC. Arts of Org filed with upon whom process against the LLC Office location: New York County. file: SSDE, Townsend Bldg., Dover, DE the Americas, NY, NY 10001. DE off. Secy of State of NY (SSNY) on may be served. SSNY shall mail SSNY is designated as agent upon 19901. Purp.: any lawful activities. addr.: 160 Greentree Dr., Ste. 101, 3/16/12. Office location: NY County. process to: 1755 York Ave 7A, NY, NY whom process against the LLC may Dover, DE 19904. Cert. of Form. on SSNY designated as agent upon 10128. Purpose: Any Lawful Purpose. be served. SSNY shall mail process file: SSDE, Townsend Bldg., Dover, whom process may be served and to: The LLC, c/o Antonino D’Aiuto, Notice of Qual. of Two Hundred Lafayette Kushner Manager LLC, Auth. DE 19901. Purp.: any lawful activities. shall mail copy of process against LANDAU ABRAMS LLC, a domestic Esq., 116 W. 23rd St., Ste. 500, NY, filed Sec’y of State (SSNY) 1/10/12. LLC to principal business address: LLC. Arts. of Org. filed with the SSNY NY 10011. General Purposes. Office loc.: NY County. LLC org. in 229 W 60th St, Apt 3R, NY, NY on 05/04/2012. Office location: NY Notice of Formation of Odin’s DE 1/9/12. SSNY desig. as agent of 10023. Purpose: any lawful act. County. SSNY has been designated 308 EAST 50TH STREET LLC, a Hammer, LLC. Arts. of Org. filed with LLC upon whom process against it as agent upon whom process domestic LLC, Arts. of Org. filed Secy. of State of NY (SSNY) on may be served. SSNY shall mail against the LLC may be served. with the SSNY on 4/23/12. Office 4/30/12. Office location: NY County. Notice of Qualification of RESIDUAL copy of proc. to Kushner Companies, SSNY shall mail process to: 190 E. location: New York County. SSNY is SSNY designated as agent of LLC ACQUISITIONS MANAGEMENT, LLC. 666 Fifth Ave., NY, NY 10103. DE off. 72nd St Apt. 5C, NY, NY 10021. Reg designated as agent upon whom upon whom process against it may Authority filed with Secy. of State of NY addr.: 160 Greentree Dr., Ste. 101, Agent: Michael Abrams, 190 E. 72nd process against the LLC may be be served. SSNY shall mail process (SSNY) on 05/04/12. Office location: Dover, DE 19904. Cert. of Form. on St Apt. 5c, NY, NY 10021. Purpose: served. SSNY shall mail process to: to: 244 5th Ave., Ste. S-224, NY, NY NY County. LLC formed in Delaware file: SSDE, Townsend Bldg., Dover, DE Any Lawful Purpose. Coopersmith & Coopersmith, Attn: 10001, Attn: Simon Czaplinski. (DE) on 03/26/12. Princ. office of Richard D Coopersmith, 233 19901. Purp.: any lawful activities. Purpose: any lawful activity. LLC: 575 Lexington Ave., Fl. 4, NY, Broadway, Ste. 1800, NY, NY 10279. NY 10022. SSNY designated as Notice of Qualification of Sugar and General Purposes. Notice of Qual. of Two Hundred agent of LLC upon whom process Plumm (Upper West), LLC. Authority Notice of formation of Evergreene Lafayette LLC, Auth. filed Sec’y of against it may be served. SSNY shall filed with NY Dept. of State on 5/8/12. Music LLC. Arts of Org filed with State (SSNY) 1/6/12. Office loc.: NY mail process to the LLC at the addr. Office location: NY County. LLC KATARZYNA A. HABERKO LCSW, Secy of State of NY (SSNY) on County. LLC org. in DE 1/5/12. SSNY of its princ. office. DE addr. of LLC: formed in DE on 12/2/10. NY Sec. of PLLC, a Prof. LLC. Arts. of Org. filed 5/11/12. Office location: NY County. desig. as agent of LLC upon whom 2711 Centerville Rd., Ste. 400, State designated agent of LLC upon with the SSNY on 01/25/2012. Office SSNY designated as agent upon process against it may be served. Wilmington, DE 19808. Arts. of Org. whom process against it may be location: New York County. SSNY whom process against the LLC may SSNY shall mail copy of proc. to filed with Secy. of State, DE, 401 served and shall mail process to the has been designated as agent upon be served. SSNY shall mail process Kushner Companies, 666 Fifth Ave., Federal St., Ste. 4, Dover, DE 19901. principal business addr.: 146 whom process against it may be to 450 W 31st St, NY, NY 10001. NY, NY 10103. DE off. addr.: 160 Purpose: Any lawful activity. Redneck Ave., Moonachie, NJ served. SSNY shall mail process to: General purposes. 07074. DE addr. of LLC: 615 S. Katarzyna A. Haberko, 1701 Earl St., Greentree Dr., Ste. 101, Dover, DE Union, NJ 07083. Purpose: To 19904. Cert. of Form. on file: SSDE, DuPont Hwy., Dover, DE 19901. Cert. Notice of Qualification of KTR LP III Notice of Formation of Limited Liability Practice The Profession Of Lic. Townsend Bldg., Dover, DE 19901. of Form. filed with DE Sec. of State, LLC. Authority filed with NY Dept. of Company (LLC) Name: APPLE SEEDS Clinical Social Worker. Purp.: any lawful activities. Townsend Bldg., Dover, DE 19901. State on 5/23/12. Office location: NY INTERNATIONAL LLC. Articles of Purpose: all lawful purposes. Organization filed by the Department County. LLC formed in DE on of State of New York on: 05/15/2012. 224 EAST 74TH LLC, a foreign LLC, ROBERT ROSENBERG LLC, a 5/15/12. NY Sec. of State designated Office location: County of New York. NOTICE OF FORMATION OF Beth filed with the SSNY on 6/18/98. domestic LLC, Arts. of Org. filed with agent of LLC upon whom process Purpose: any and all lawful activities. Altschuler Interiors, LLC. Arts of Org Office location: New York County. the SSNY on 4/16/12. Office location: against it may be served and shall Secretary of State of New York filed with Secy of State of NY (SSNY) SSNY is designated as agent upon New York County. SSNY is designated mail process to: c/o CT Corporation (SSNY) designated as agent of LLC on 4/24/12. Office location: NY whom process against the LLC as agent upon whom process against System, 111 8th Ave., NY, NY 10011, upon whom process against it may County. SSNY designated as agent may be served. SSNY shall mail the LLC may be served. SSNY shall regd. agent upon whom process may be served. SSNY shall mail a copy upon whom process may be served process to: c/o Delta Realty, 805 mail process to: DDK & Company be served. DE addr. of LLC: 1209 of process to: 10 West 25th Street, and shall mail copy of process Third Ave, Ste 1100, NY, NY 10022. LLP, One Penn Plaza, 54th Fl., NY, NY Orange St., Wilmington, DE 19801. New York, NY 10010. against LLC to principal business General Purposes. 10119. General Purposes. Cert. of Form. filed with DE Sec. of address: 150 E 69th St NY, NY State, 401 Federal St., Dover, DE 10021. Purpose: any lawful act. Notice of Formation of 225 LAFAYETTE Cindy’s N.Y.C. Apartment Rentals Notice of Formation of Goldstein Hall 19901. Purpose: all lawful purposes. STREET, LLC. Arts. of Org. filed with L.L.C. Arts of Org filed Sec. of State PLLC filed under the original name Secy. of State of NY (SSNY) on MELWANI & CHAN LLP a domestic of NY on 5/2/12. Off loc: NY Co. David A. Goldstein & Associates, PLLC, Notice of Formation of MERMAID 5/17/12. Office location: NY County. LLP, filed with the SSNY on 2/17/12. SSNY designated agent upon whom Art. of Org. filed Sec’y of State (SSNY) PLAZA HOLDINGS LLC. Arts. of Org. SSNY designated as agent of LLC Office Location: New York County. process against it may be served. 1/4/06. Office location: NY County. filed with Secy. of State of NY (SSNY) upon whom process against it may SSNY is designated as agent upon SSNY to mail copy of process to the SSNY designated as agent of PLLC on 5/18/12. Office location: NY County. be served. SSNY shall mail process whom process against the LLP may address: 531 W 145th St Apt. 21 NY upon whom process against it may be SSNY designated as agent of LLC to: c/o Ursula Bevan, 225 Lafayette be served. SSNY shall mail process NY 10031. Purpose: any lawful act. served. SSNY shall mail copy of process upon whom process against it may be St., #12A, NY, NY 10112. Purpose: to: The LLP, 55 West End Ave., Ste. to Tesser & Ryan & Rochman, 509 served. SSNY shall mail process to: 9H, NY, NY 10023. Purpose: Law any lawful purpose. Notice of Qualification of J.P. MORGAN Madison Ave., NY, NY 10022. Purpose: The Company, c/o Martin Domansky, GLOBAL ACCESS PRIVATE to practice the profession of Law. 19 West 34th St., NY, NY 10001. Notice of Qualification of DIRECTLI LLC. Notice of Qualification of ARTEAST, INVESTMENTS VINTAGE 2012, LLC. Purpose: any lawful activities. Authority filed with Secy. of State of LLC. Authority filed with Secy. of Authority filed with Secy. of State of NY Notice of Qualification of PLC SEVEN NY (SSNY) on 04/24/12. Office State of NY (SSNY) on 04/23/12. (SSNY) on 06/05/12. Office location: SPRINGS, LLC. Authority filed with Notice of Qualification of Ria in a Box location: NY County. LLC formed in Office location: NY County. LLC NY County. LLC formed in Delaware Secy. of State of NY (SSNY) on LLC. Authority filed with NY Dept. of Delaware (DE) on 03/08/12. Princ. formed in Delaware (DE) on 08/16/05. (DE) on 02/29/12. Princ. office of LLC: 05/23/12. Office location: NY County. State on 2/10/12. Office location: NY office of LLC: 1400 Broadway, 15th Princ. office of LLC: 47 Ave. du Bois c/o Proskauer Rose LLP, Eleven Times LLC formed in Maryland (MD) on County. Princ. bus. addr.: 108 W. 39th Fl., NY, NY 10018. NYS fictitious de Boulogne, 92200 Paris, France. Sq., NY, NY 10036-8299. SSNY 05/23/12. Princ. office of LLC: 7 St., Ste. 604, NY, NY 10018. LLC name: DIRECT FOR HER LLC. SSNY NYS fictitious name: ZVWEB, LLC. designated as agent of LLC upon Spring St., NY, NY 10012. SSNY formed in DE on 11/21/11. NY Sec. of designated as agent of LLC upon SSNY designated as agent of LLC whom process against it may be designated as agent of LLC upon State designated agent of LLC upon whom process against it may be upon whom process against it may be served. SSNY shall mail process to whom process against it may be whom process against it may be served. SSNY shall mail process to c/o served. SSNY shall mail process to Corporation Service Co., 80 State St., served. SSNY shall mail process to served and shall mail process to: c/o Corporation Service Co., 80 State St., c/o Corporation Service Co., 80 State Albany, NY 12207-2543. DE addr. of the LLC at the princ. office of the CT Corporation System, 111 8th Ave., Albany, NY 12207-2543. DE addr. of St., Albany, NY 12207-2543. DE addr. LLC: 2711 Centerville Rd., Ste. 400, LLC. MD addr. of LLC: 526 Penny NY, NY 10011. DE addr. of LLC: c/o LLC: 2711 Centerville Rd., Ste. 400, of LLC: 2711 Centerville Rd., Ste. 400, Wilmington, DE 19808. Arts. of Org. Ln., Cockeysville, MD 21030. Cert. of The Corporation Trust Co., 1209 Wilmington, DE 19808. Arts. of Org. Wilmington, DE 19808. Arts. of Org. filed with Secy. of the State of DE, Form. filed with Paul B. Anderson, Orange St., Wilmington, DE 19801. filed with DE Secy. of State, 401 filed with Secy. of State of the State of Corp. Dept., Loockerman & Federal Dept. of Assessments and Taxation, Cert. of Form. filed with DE Sec. of Federal St., Ste. 4, Dover, DE 19901. DE, 401 Federal St., Ste. 4, Dover, DE Sts., Dover, DE 19901. Purpose: Any 301 W. Preston St., Baltimore, MD State, 401 Federal St., Dover, DE Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. lawful activity. 21201. Purpose: Any lawful activity. 19901. Purpose: all lawful purposes.

June 25, 2012 | Crain’s New York Business | 41 enues in 2010, tax filings show. leaders like Retail, Wholesale and dividuals donated more money to Chamber of horrors Filings also revealed that Mr.Jaffe Department Store Union President the PAC and Mr. Jaffe’s campaign has lent his chamber $50,000 since Stuart Appelbaum. Other business combined than they could have 2001 and that his wife, Helana Natt, leaders see Mr. Jaffe’s chamber as a legally given just to the campaign. Continued from Page 1 ganizations he helped as a paid con- earned $33,000 as its executive direc- thorn in their side. Mr. Jaffe said he complied with In the process, the ambitious Mr. tractor prior to launching his cham- tor in 2008.Total assets for the cham- “We’ve been totally baffled by the law.Bill Mahoney,a research co- Jaffe has crafted a platform that allies ber in 1995: the Brooklyn Cham- ber at the end of that year were $721. how Mark’s group reaches the con- ordinator for the New York Public said could become a potent political ber, the Long Island Association clusions that it does,” said Anthony Interest Research Group, said Mr. force should he seek to mobilize his and the Westchester County Backing wage increases Juliano, chairman of the Greenwich Jaffe may have exploited a loophole. group or run for elected office. But Chamber, among others. But what has spooked business Village-Chelsea Chamber of Com- “There’s many different ways detractors point to a checkered past But two of his relationships with groups has been the chamber’s out- merce.“Their positions are perplex- people can avoid campaign contri- and irregularities that could spell other chambers appear to have end- spoken support for living wage,min- ing to the rest of us.” bution limits,” Mr. Mahoney said. trouble for the chamber chief. ed badly. The Brooklyn and West- imum wage and other controversial Mr. Jaffe’s recent foray into poli- “It appears he’s found one of them.” “I have no idea who his business chester chambers each severed ties measures that could eat into compa- tics is not the first time he has ran- Members of the chamber’s board constituency is,” said Kathryn with Catch America, a now-defunct nies’bottom lines.Mr.Jaffe emerged kled business counterparts. He has of directors said they are not in- Wylde, president of the Partnership telemarketing firm run by Mr. Jaffe. as a backer of living wage last year,at- long served as the treasurer of the volved in any of Mr. Jaffe’s political for New York City, one of the city’s He responded by serving the tending rallies and hearings waving Business and Labor Coalition of positions but praised the group’s leading business groups. “I’ve never Westchester chamber with legal pa- the Greater New York Chamber of New York, which is considered in ability to organize networking seen it.” pers, claiming he was stiffed on his Commerce name alongside some of political circles to be pro-union. events for members. For an organization that’s been commission. His split with the the measure’s most ardent support- In 2009, he blasted the U.S. “Any group that can consistently around since 1995 and claims to Brooklyn chamber also involved le- ers. His visibility grew after his Chamber of Commerce—of which put together events where you have have 2,000 dues-paying members gal wrangling, according to a person chamber became a vocal proponent his organization was a member— well over 100 people in the room is (twice as many as the Brooklyn with knowledge of the matter. of raising the state’s minimum wage. over its opposition to climate-change doing something right,” said Chamber of Commerce), the Multiple consumer complaints Mr. Jaffe said the chamber legislation and mandatory health Jonathan Levin, president of Cardi- Greater New York Chamber has were filed with the state attorney backed these measures after survey- coverage. “You have to be selfish, nal Trade Group and a member of the stayed under the radar for much of general against the Greater New ing its members, though he admit- blind or stupid not to want everybody chamber’s board. its existence. Other chambers pack York Chamber in its early days.And ted that only 300 responded. “Our to be required to have health care,” But others in the business com- their boards with representatives recently, critics have questioned the members apparently feel that the Mr. Jaffe told Mother Jones. munity are not enamored of Mr.Jaffe. from powerhouses like MetLife, way in which Mr. Jaffe’s organiza- federal labor standards that have The U.S. Chamber declined to “We do not work with Mark and Con Edison and the New York Yan- tion conducts business. been set need to be adjusted to New comment. “We never make things his group,” said Nancy Ploeger, kees. Mr. Jaffe’s is led by companies As president and CEO, Mr. Jaffe York’s cost of living,” he said. “It’s a personal,” a spokesman said. president of the Manhattan Cham- like Premier Supplies, Tigress Fi- received $115,000 in compensation high-cost state, and there are barri- A registered Democrat and resi- ber of Commerce, which is part of a nancial and SDS Global Logistics. in 2008, representing 27% of the ers to business. But wages are not dent of West Harrison, N.Y., Mr. coalition of more than 30 city busi- Many small businesses and en- chamber’s revenue that year, accord- among them.” Jaffe ran unsuccessfully for the state ness groups that has fought wage trepreneurs praise the group’s regu- ing to the group’s latest available tax Having a business group bless Assembly in 2010 and for a seat on and sick-pay mandates. “Our coali- lar networking breakfasts, panels filings. By comparison, compensa- these measures has enhanced their the Westchester County Board of tion has never included them, and and expos, while Mr. Jaffe hypes his tion for the presidents of the political support, according to labor Legislators in 2011. In both races, a we probably never will.” work in economic development. Queens,Brooklyn and Staten Island political action committee formed The lawyer and Westchester native chambers of commerce were 16%, LISTEN to a discussion at by his chamber poured thousands of Additional reporting: Andrew J. Hawkins, CrainsNewYork.com/podcasts is quick to rattle off the business or- 19% and 19% of their respective rev- dollars into his campaigns.Some in- Eva Saviano and Emily Lundeen

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NOTICE OF FORMATION OF Notice of Application for Authority of NOTICE OF FORMATION OF THE NOTICE OF FORMATION OF rose NOTICE OF FORMATION OF Anthem Investment Business Advisors, LLC. MRS. BELEM TRADING, LLC filed PROCTER GROUP LLC. Arts of Org crownview LLC. Arts of Org filed Advisory Services LLC. Arts of Org Authority filed w/ Secy of State of NY with the Secy. of State of NY (SSNY) filed with Secy of State of NY (SSNY) with Secy of State of NY (SSNY) on filed with the Secy of State of NY (SSNY) (SSNY) on 4/6/12. Office Location: on 5/8/12. The LLC was formed in NJ on 5/29/12. Office location: BRONX. 2/23/12. Office location: NY County. on 09/09/2011. Office location: NY NY Co. LLC formed in D.C on on 2/17/12. Office loc.: New York SSNY designated as agent upon SSNY designated as agent upon County. SSNY designated as agent 3/21/11. SSNY designated agent County. The SSNY is designated as whom process may be served and whom process may be served and upon whom process may be served upon whom process may be served agent of LLC upon whom process shall mail copy of process against LLC shall mail copy of process against and shall mail a copy of any process and shall mail copy of process against it may be served. The principal to principal business address: 780 LLC to principal business address: to the principal business address: 88 against LLC to principal business business loc. and the address SSNY Saint Anns Avenue, Apt. 6G, Bronx, 205 E. 78th St., APT 9B NY, NY Leonard Street, Suite 605, NY, NY address: Paul A. Ehrhardt, 3552 shall mail copy of process to is 75 NY 10456. Purpose: any lawful act. 10075. Purpose: any lawful act. 10013. Purpose: any lawful act. Reservoir Rd, NW, Washington DC Varick St., 3rd Fl., New York, NY 20007. Arts of Org of LLC filed w/ 10013. The required office address NOTICE OF FORMATION of VIOLATOR/ MOTOU REALTY, LLC Art. Of Org. NOTICE OF FORMATION OF W S B Patricia E. Grays, Superintendent of in NJ is 1255 River Rd., Edgewater, STIMULATED LLC. Arts of Org filed Filed Sec. Of State of NY MANHATTAN LLC. Arts of Org filed Corps located: Dept of Consumer NJ 07020. Cert. of formation filed with SSNY on 5/1/12. Office location: 03/31/2000. Off Loc.: New York Co. with Secy of State of NY (SSNY) on and Regulatory Affairs, Corps with Andrew P. Sidamon-Eristoff, NY County. SSNY designated as an SSNY designated as agent upon 5/8/12. Office location: NY County. Division, PO Box 92300, Washington State Treas., 33 W. State St., agent upon whom process may be whom process against it may be SSNY designated as agent upon whom DC 20090. Purpose: any lawful act. Trenton, NJ 08608. served. SSNY shall mail process to served. SSNY to mail copy of process may be served and shall mail the LLC c/o Primary Wave, 116 E process to THE LLC, 246 East 44th copy of process against LLC to prin- Notice of Formation of ASTOR Notice of Formation of 16th St, 9th Fl, NY NY 10003. Street, New York, NY 10017. cipal business address: THE LLC 15 PROPERTY HOLDINGS LLC. Arts. of KINGKONGBNB LLC, Art. of Org. Purpose: any lawful act. Purpose: Any lawful act or activity. DIVISION ST 6th FL NY, NY 10002. Org. filed with Secy. of State of NY filed Secy. of State of NY (SSNY) on (SSNY) on 05/31/12. Office location: 5/14/2012. Office location: New York NY County. Princ. office of LLC: 575 County . SSNY Designated as agent Madison Ave., Ste. 7B, NY, NY 10022. of LLC upon whom process against SSNY designated as agent of LLC it may be served. SSNY shall mail Get connected with Crain’s New York Business. upon whom process against it may copy of process to: The LLC, 144 be served. SSNY shall mail process Bowery St, 3rd Fl, New York, NY to Kozusko Harris Duncan at the 10013. Purpose: any lawful activity. princ. office of the LLC. Purpose: Any lawful activity. Notice of Qualification of CMS Multi- Purpose Management Fund I LLC. Promote your product or service to NY’s decision makers with an affordable Notice of Formation of SOUTHEAST Authority filed with NY Dept. of State TOWERS PRESERVATION, L.P. Cert. on 5/10/12. Office location: NY business card size ad in our Business Connections section. of LP filed with Secy. of State of NY County. Princ. bus. addr.: 120 Wall (SSNY) on 05/04/12. Office location: St., 16th Fl., NY, NY 10005. LLC NY County. Princ. office of LP: 60 formed in DE on 2/16/12. NY Sec. of Issue Dates for Business Connections: Columbus Circle, NY, NY 10023. State designated agent of LLC upon Latest date on which the LP may whom process against it may be City Facts (8/27), & Book of Lists (12/24) dissolve is 12/31/2111. SSNY des- served and shall mail process to: c/o ignated as agent of LP upon whom CT Corporation System, 111 8th For more information on this powerful opportunity process against it may be served. Ave., NY, NY 10011, regd. agent SSNY shall mail process to c/o upon whom process may be served. to showcase your business, call Joanne Barbieri at 212-210-0189 Corporation Service Co., 80 State DE addr. of LLC: 1209 Orange St., St., Albany, NY 12207. Name and Wilmington, DE 19801. Cert. of or email Joanne at [email protected] addr. of each general partner are Form. filed with DE Sec. of State, available from SSNY. Purpose: Any 401 Federal St., Dover, DE 19901. lawful activity. Purpose: all lawful purposes. Let Crain’s New York Business help you secure new clients in 2012.

42 | Crain’s New York Business | June 25, 2012 J.K. Rowling’s long-awaited Potter- Messrs. Doherty and Nielsen DRM-free titles from other more site. Hayden say the aim is to create a publishers don’t get pirated any E-bookstore gambit Tor executives, who declined to good browsing experience akin to more than Tor’s and Forge’s comment on the lawsuit, maintain what’s found in a genre bookshop, protected editions. Continued from Page 4 gobble up market share and put ri- that their DRM-free e-bookstore and that they’re in talks to add titles in early June, also provides Macmil- vals out of business.Amazon did not has been gestating for years,and that from Tor/Forge’s competitors. Owning the customer lan with an alternative to Amazon, respond to a request for comment. the issues facing the industry go be- What’s more, the company has the In any case, Tor will soon have whom publishers fear more than Publishers have traditionally yond the megamall of Amazon. email addresses of “tens of thou- company. Former agent Joe Regal is ever in the wake of a recent price- shied away from competing with They mainly see too few places to sands” of followers who signed on launching Zola Books,which he de- fixing suit brought by the Depart- their retail partners. Though some expose new readers to books. for special offers when the site scribes as a social e-bookstore that ment of Justice. The suit charged houses sell both their print and launched four years ago,Mr.Nielsen will help publishers and authors in- that five New York houses colluded e-titles from their websites, they Monopoly fears Hayden said. teract with readers. Zola will dis- with Apple to raise prices on haven’t gone in for full-scale stores “We want to help foster a much Novices at marketing them- tribute its own titles DRM-free,Mr. e-books in 2010, when the iBook- that sell other publishers’ books. more diverse retail economy for selves, most publishers own little of Regal said,and will make other pub- store was about to launch. Observers suggest that the e-books,” said Patrick Nielsen Hay- the customer information that has lishers’ e-books readable on any de- At the time, Amazon had lawsuit contributed to den, manager of science fiction at become critical to commercial suc- vice with a Web browser. 90% market share and was Tor’s decision to take that Tor Books, who has been working cess in the digital world. In addition, several publishers, selling many new e-books 90% plunge, a move others in on the e-bookstore with Tor/Forge Certainly nobody believes the including Hachette Book Group at $9.99—several dollars AMAZON’S mar- the industry are expected founder and Publisher Tom Doher- Tor.com store, which is expected to and Simon & Schuster,are investing below their wholesale ket share before to emulate. ty. “Brick-and-mortar print book- launch this summer, will take more in Bookish, a marketing site for the price. NY houses, with “There are two main selling has thrived on diversity for than a fleabite of business away from industry that will include an Macmillan (which has Apple, raised reasons why there has been ages. When that diversity gets nar- Amazon, which has roughly a 60% e-bookstore, according to an execu- long gone its own way), e-book prices a change of heart in the in- rowed down to a tiny monopoly, share of the e-book market. And tive familiar with the project. Penguin and Apple are dustry,” said Lorraine book sales suffer overall.” some experts question the wisdom “Publishers are going to be meas- fighting the suit. Three Shanley, president of con- Tor can make the leap largely be- of going DRM-free. “If they just ured by the strength of their direct publishers agreed to a settlement sulting firm Market Partners Inter- cause of the success of Tor.com, a drop DRM and simply hope their customer contact,” said Mike that ends the pricing structure they national. “One is the DOJ [price- sci-fi and fantasy website launched stuff won’t get pirated, they’re ask- Shatzkin, CEO of the Idea Logical were using and lets retailers go back fixing suit], and the other is Harry in 2008 that features a range of pub- ing for an early grave,” said Michael Co.,which helps publishers develop to discounting.If a federal judge ap- Potter.” In March, e-editions of the lishers’ books and garners 500,000 Norris, a book industry analyst with a digital strategy. “And it doesn’t proves the settlement in July, pub- Harry Potter novels went on sale, unique visitors a month, according Simba Information. make sense to invest in contact and lishers fear Amazon will cut prices, DRM-free, exclusively at author to Google Analytics. But Mr. Doherty said that refuse to complete the sale.” Ⅲ

UBS, Morgan Stanley and Credit nancial-industry growth in the long Suisse were among other big banks run.” Wall Street is hiring again that were hiring through the site. When Goldman Sachs wound Regulatory and tech positions down its proprietary trading desk to Continued from Page 1 Still, the securities industry has losses at] JPMorgan, organizations don’t pay the eye-popping bonuses comply with new federal regula- ness,” Mr. Sapir said. “We’re in an stayed buoyant in part because need to hire people and get their that overflow city and state coffers tions, that team headed to buyout aggressive hiring mode right now.” high-paid investment bankers and arms around the risk side of things.” with tax dollars, but they are good- firm Kohlberg Kravis Roberts. The The arrival of outfits like traders are only part of the financial- That’s also stoking demand for paying jobs that add to the city move hurt Goldman but not neces- ProShares illustrates how the city’s workforce equation. While those software experts to help banks track economy. Salaries are about sarily the city economy, because financial sector has remained sur- high fliers are being let go—for ex- $200,000, plus bonuses. KKR is also based here. Similarly, prisingly resilient even as big Wall ample, Bank of America is sacking Apollo Global Management ac- Street banks are issuing pink slips by thousands of investment-banking ‘You’ve got a Bank refugees finding homes quired the real estate management the thousands. employees—banks and other Wall Another reason that securities- group arm of Citigroup. Last fall, as headlines screamed Street institutions are hiring others better shot at a industry employment is holding up And then there are startups, a of looming Wall Street layoffs, to prepare for the effects of the is that big-bank refugees are finding growing part of a city financial in- economists warned that the indus- Dodd-Frank financial-reform law. job in New York jobs in other corners of an industry dustry that never stops evolving. try would hemorrhage jobs. State JPMorgan Chase CEO Jamie Di- remaking itself on the fly. “Anecdotally,we hear in our talks Comptroller Thomas DiNapoli mon recently told Congress his than in London’ “You have to distinguish be- with real estate people that they are forecast 10,000 positions would dis- bank is spending $1 billion more on tween a company’s interest and the leasing to startups that are hoping to appear from the city’s securities sec- compliance costs annually because city’s interest,” said Frank Braconi, come in under the wire of higher tor by the end of 2012. The sweep- of Dodd-Frank. chief economist in the city comp- regulatory scrutiny,” said Rae ing losses haven’t materialized—at “There’s been tons of movement troller’s office since 2006. “It may Rosen, senior economist at the Fed- least not yet. In fact, the city gained into the whole risk/compliance/reg- well be that JPMorgan is con- eral Reserve Bank of New York. 3,400 Wall Street jobs this year ulatory space,” said Dawn Fay, New the activity that regulators will be strained, but one can be hopeful you “They tell us there are many people through May. Over the past 12 York and New Jersey district presi- watching closely. JPMorgan alone can have a thousand flowers bloom- sitting on a lot of money, and they months, employment in the indus- dent for Robert Half International. posted more than two dozen infor- ing by having some of these opera- don’t think they’ll be able to get the try has jumped by about 2%, or “With MF Global [going bankrupt] mation-technology jobs on the web- tions dispersed. That may well be same rate of return if they stay at the 3,800 jobs. and [multibillion-dollar trading site eFinancialCareers in late June. good for financial innovation and fi- big firms.” Ⅲ Defying the trend Those numbers contrast with tion of activity by those banks would hurt the city national data showing 4,700 securi- Wild cards could derail recovery economy even if the euro survives its current challen- ties-industry jobs lost this year. ges. But if the euro crisis worsens, the damage could Meanwhile, Britain’s Centre for NEW YORK CITY CAN MAINTAIN its recent, robust job not the be-all, end-all of the New York hotel market,” be deep. The Bloomberg administration’s budget Economics and Business Research growth only if two X factors cooperate: Europe and he said. assumes a drag on the economy from Europe’s in May forecast that London would Washington, D.C. Mr. Fox is forecasting hotel-room demand to rise woes, but not an all-out crisis. lose another 30,000 financial jobs The city economy added 62,400 jobs in the first 4% in 2012. Supply is also up about 3%, so the “Europe is very much on our minds,” Mr. Braconi this year, bringing total job losses to five months of this year—more than in all of 2011 and occupancy rate will increase only slightly. Despite the said. “We’re really worried about the situation and 99,000 since that nation slipped into 25% more than the Bloomberg administration additional supply, Mr. Fox predicts room rates will getting increasingly pessimistic. It is just recession in 2007. predicted for all of 2012. grow by 5% this year. deteriorating.” “You’ve definitely got a better The five boroughs outperformed the nation on Worries extend well beyond the impact that the Even if Europe doesn’t slow the city’s growth, shot at getting a job in New York the strength of widespread hiring in professional and economic crisis overseas will have on Europeans’ Washington might. William Dudley, president of the than in London,” said Umar Balal, a business services and tourism-related industries. But ability to visit the Big Apple. The business services Federal Reserve Bank of New York, said in a speech senior headhunter at U.K.recruiting there’s trouble on the horizon. sector that is responsible for more than half of the in late May that the potential year-end “fiscal cliff” firm Westbourne Partners. “Continued economic turbulence in Europe and city’s job growth in the past year relies heavily on represents a “significant downside” risk to the In New York, the Independent the potential for a stalemate in Washington on U.S. corporate profits, which could take a hit from a deep economy. Federal tax hikes and spending cuts Budget Office now believes the city will gain 1,700 securities jobs this fiscal policy provide significant reasons for caution,” European recession. And, of course, an escalating scheduled for 2013 could hit the city especially hard. year—just months after predicting Independent Budget Office Director Ronnie crisis would likely hit Wall Street hard. Dawn Fay, the New York and New Jersey district it would shed 4,300. It’s hardly a Lowenstein told members of the City Council at a “The primary concern is the stability of the president of employment firm Robert Half boom, though, and the gains could hearing in early June. world financial system and how it affects the city’s International, said some employers are holding off vanish quickly should the economy European tourism, which has helped drive local financial industry,” said Frank Braconi, chief on hiring until after the presidential and turn for the worse, as happened in job growth, could fall off if the Continent’s credit economist for city Comptroller John Liu and Mr. Liu’s congressional elections in November. 2010 and 2011. crisis intensifies. But John Fox, a senior vice predecessor, Bill Thompson. “The business community doesn’t do well with president at PKF Consulting, said the local hotel Mr. Braconi estimates that European banks uncertainty,” said Ms. Fay. “Companies need an LISTEN to a discussion at market is so strong it would likely be able to absorb occupy 10 million square feet of office space in the understanding of what the next four years will bring.” CrainsNewYork.com/podcasts the blow. “European business is important, but it’s city and employ 50,000 workers. Any major contrac- —DANIEL MASSEY

June 25, 2012 | Crain’s New York Business | 43 $34 for a full-day rental, compared with a whopping $94 daily rental for Bike share raises bar the Alta bike-share program. “As you can imagine, a tourist Continued from Page 3 bike rentals are used for more may not know that we exist if there its reach, including marketing to lo- leisurely and long-distance rides,” is a bike-share rental option in front cals. Additionally, it will increase its explained a spokesman for the city’s of their hotel,” said Catharine Pear, fleet of 2,000 bikes by 25% next year. Department of Transportation, marketing director for Bike and Roll Other bike businesses are which is overseeing the program. Washington, D.C. preparing for a dip in rental rev- Still, tourists will no doubt be enues. Steve Kahn, co-owner of attracted to the blue bikes, particu- Covering all the bases Danny’s Cycles, which opened two larly since there will be so many of The New York City Department stores in Manhattan within the past them in convenient locations. In of Transportation said it has not yet 18 months, said he expects to see a Washington, D.C., where Alta announced its marketing plans for small decline in rentals after the runs a similar bike-share program, visitors, including whether it will bike-share program starts, but he’s about 10% of the riders purchase have partnerships with hotels. 9/11 MEMORIAL: hoping the proliferation of cycling To cover all its bases, Bike and Foot traffic from the site helps other and the growing number of dedicat- Roll New York is ramping up a new cultural institutions. ed bike lanes—there are about 500 ‘Cycling used to membership program aimed at city miles of them now, and the city is residents.For $10 a month and a $30 buck ennis rapidly adding more—will inspire be a fringe activation fee,members can take out New Yorkers to purchase bikes and a bike for a full day as frequently as related gear, such as helmets. That thing, but now they want. Memorial spillover has been the case in other cities with “Our membership program bike-share programs, according to it’s mainstream’ could complement Citi Bikes,” said Transportation Alternatives, a local Mr.Wogas.“We might get the com- Continued from Page 1 around, squashing the number of advocacy group. muter who wants to use our bikes on earlier period. Executives there at- visitors even at the neighborhood’s the weekends,because we have kids’ tribute much of the gain to the foot established institutions, like the Quick trips for local riders bikes.” traffic coming from the memorial. Holocaust Museum. The bike-share program—fund- Meanwhile, residential property They expect the numbers to increase Even now, the area’s scars aren’t ed with $41 million from Citigroup 24-hour or three-day member- owners are seizing on the pedal- further over the busy summer entirely healed. The planned and $6.5 million from MasterCard ships. It also has partnerships with pushing trend, as are hotels. Stone- tourism season. Ground Zero performing arts cen- International—will bring a total of hotels that purchase day passes for henge Partners, which owns and “The memorial has made a ma- ter is far from becoming a reality,de- 10,000 blue “Citi Bikes” to town guests. manages 24 upscale rental buildings jor impact,” said David Marwell, spite establishing a board of direc- over the next year. An annual mem- “We have been pleasantly sur- in Manhattan, is launching a bike- director of the Museum of Jewish tors some months ago. In fact, its bership, aimed at locals in need of prised by how many tourists have share effort of its own in July at 41 Heritage.“We believe that with the planned completion has been de- quick transportation, costs $95 and used the bikes since the program be- Park Ave.—eight complimentary Statue of Liberty and now the layed indefinitely. offers unlimited trips of 45 minutes gan in 2010,” said Josh Moskowitz, bicycles for its residents—and plans Ground Zero memorial,downtown The September 11 Museum, or less. For trips longer than 45 project manager of the Capital to roll it out in most of its buildings. is going to be the center for foreign which was expected to open this minutes, extra fees are assessed for Bikeshare program for the District In late June, the Andaz Wall Street tourists for years to come, and we’re September on the 11th anniversary every 30 minutes, while weekly and Department of Transportation. hotel added four bikes to its list of right in the middle of it.” of the attacks, is mired in a financial daily passes for $25 and $9.95, re- The program’s appeal to tourists complimentary guest amenities. Other cultural groups are enjoy- dispute between the foundation that spectively, offer unlimited trips of has caused some consternation. “Cycling [in the city] used to be ing a boost as well.The Museum of controls the memorial and museum 30 minutes or less before extra fees Bike and Roll Washington, D.C., is a fringe thing that the crazy guy you American Finance reports a 6% and the Port Authority of New York are added. focusing on educating the public knew at work did,”said Mr.Kahn of uptick in attendance as of May from and New Jersey, which owns the “Citi Bikes are intended for about the differences between the Danny’s Cycles, “but it’s main- the same time a year earlier. The World Trade Center site. short, commute-style trips, while programs—for example, it charges stream now.” Ⅲ National Museum of the American Construction has slowed on the Indian is on track to beat the project, and officials at the founda- 350,000 visitors it received during tion say they don’t know when it will its past fiscal year, which ended in open. “We’re working to get a new Sports stations go head-to-head September 2011. opening date,” a spokesman for the “There are incremental improve- foundation said. ments everywhere downtown,” said Continued from Page 3 But WFAN executives say their And WEPN still has to prove it- John Haworth, New York director Tourism will continue to grow broader reach for our content,” an rival’s improved signal doesn’t threat- self—long after the station’s 1050 of the National Museum of the Still, the neighborhood’s tourism ESPN spokesman said, “and it has en its status as hometown favorite. AM signal, which is simulcasting American Indian,an offshoot of the revival that began even before the done that.” with 98.7, becomes a Spanish-lan- Smithsonian. “There is a lot more September 11 Memorial opened can To strengthen WEPN, ESPN Local focus guage ESPN Deportes station in pedestrian foot traffic now.” only continue to improve, experts has been adding local program- “It makes them more of a player,” September. Insiders say the May Indeed. A record 9.8 million said. ming. It hired Daily News sports said Don Bouloukos, market man- numbers could have been boosted by people visited museums, events and Mr.Haworth of the American In- columnist Mike Lupica last year ager for CBS Radio New York, of excitement over the Rangers’ and attractions in lower Manhattan in dian museum said attendance grew and launched a new show with ESPN’s move to 98.7 FM, the old Knicks’ playoff games, which aired 2011, an 8% increase over the previ- 19% in the year before the memorial Stephen A. Smith and Ryan Ruoc- home of KISS-FM. “But listeners on the station. ous year, according to the Down- was completed, thanks to a new per- co in the afternoon. The always go to the best con- The biggest factor may be what town Alliance. The opening of the manent exhibition called “Infinity of all-important morning- WFAN tent, whether you have a happens when the Yankees’ broad- memorial in the last quarter of that Nations,” which features 700 works drive slot features the na- ON THE AM DIAL weak signal or a strong cast contract comes up at the end of year gave the area a considerable of Native American art from North, tional show Mike & Mike AT 66 Reaching signal.” this year. WFAN sister station boost,attracting 1 million visitors in Central and South America. The in the Morning, hosted by 25- to 54-year-old WFAN’s local focus WCBS-AM carries the games right its first three and a half months. Museum of Jewish Heritage also has Mike Greenberg and men: ranked has long appealed to ad- now; meanwhile, the rights to Mets “The link from the memorial a popular show on Emma Lazarus Mike Golic. fourth. vertisers. Car dealerships, games, which air on WFAN, come website to ours, encouraging people that debuted in October, a month af- Some experts expect Morning sports retailers and banks come up next year.With a bigger audience to explore lower Manhattan, has ter the memorial opened. talk: Boomer and WEPN to become a for- Carton to the 50,000-watt AM at its New York station, ESPN may been the single biggest feeder ever to A big advertising and marketing midable player in New station specifically to have think it’s worth trying to outspend our site,” said Nicole LaRusso, vice push has helped as well. Two years York simply because hosts like Boomer Esia- CBS. president of economic development ago, the local groups started selling ESPN is too big to lose. ESPN son, Craig Carton and The broadcaster certainly won’t at the Downtown Alliance. a downtown culture pass offering “They have really good ON THE FM DIAL Mike Francesa do person- take that challenge lying down. admission to 11 different institu- AT 98.7 Reaching A dismal decade opportunities of scale, the 25- to 54-year-old al endorsements. Those CBS is making sports the corner- tions for $25. And in May 2011, deepest pockets and the men: ranked live reads are sold at a pre- stone of a new business, launching The good news is welcome after NYC & Co. launched a new cam- greatest access to sports 10th. mium. “Mike and Mike the CBS Sports Radio network in a tough decade for lower Manhat- paign called “Get More NYC:Low- and events,” said Robert Morning sports [on WEPN] are not go- January, with programming help tan’s cultural nonprofits following er Manhattan,”which offered pack- Boland, professor of talk: Mike & Mike ing to read you a spot for from its various sports divisions,and the terrorist attacks. The Seaport age deals at downtown hotels. In sports management at something in New York with Cumulus Radio as syndication Museum nearly went bankrupt; addition, the Downtown Alliance New York University. City,” said radio consultant Robert partner. downtown arts groups that had produced a video that aired on in- Mr. Boland thinks ESPN’s na- Unmacht. “Now that there’s competition worked to revitalize lower Manhat- coming Delta Air Lines flights in tional stature and combination of Also important from the adver- [in New York radio], you have two tan, including Dance New Amster- September and October of 2011, assets, from its cable network to its tisers’point of view is WFAN’s abil- beneficiaries,” said sports media dam and theater group 3-Legged just as the memorial opened. website, give WEPN an edge over a ity to reach that elusive demograph- consultant Lee Berke. “One is the Dog, were nearly evicted over rent “We are branding lower Man- purely local station. “If I’m a small ic: 25- to 54-year-old men. The sports fans. The other is the teams, disputes; and decreased subway hattan as a destination,” said Ms. local business,being on ESPN gives station was ranked fourth in May in which are going to be in the midst of service and constant construction LaRusso of the Downtown Al- me a lot of cachet,” he added. that category. WEPN was 10th. some spirited bidding.” Ⅲ made it difficult for people to get liance. Ⅲ

44 | Crain’s New York Business | June 25, 2012 HELLUVA TOWN NEW COLUMNS Source Lunch Walt Name that Frazier dishes at his new theater restaurant PAGE 46 NEW YORK CITY CENTER is close Out and About to securing the final $1 million Get swinging this needed to cover the $58 million renovation of its 1920s summer! PAGE 47 building on West 55th Street. But Arlene Shuler, president of the center, said naming rights for the complex’s largest theater is still up for grabs.The

fee is open for negotiation, but the gift would need to be a “substantial eight-figure” sum, she said. In addition to the renovation funds, City Center FEED THE WORLD: raised $8 million to contribute Lauren Bush Lauren’s to its endowment and enhance business helps programming. But the nonprofits feed kids. organization is launching yet another major campaign, which is still in the quiet phase, to supplement that. With the David Koch Theater at Lincoln Center bringing in more dance companies since the departure of the New York City Opera, City Center is facing more competition than ever. Even so, Ms. Shuler said, the theater is attracting a number of new performers, including the City Opera, which will be there for a month next April. “This interest never would have happened without the renovation,” she said. —miriam kreinin souccar Burger king WALDY MALOUF, chef and partner of pricey Beacon Restaurant & Bar, went downscale a week ago, opening pizza and burger joint High Heat on Bleecker Street. Sacking hunger globally “People don’t go out for three- course meals anymore,” he said. So, for $15, customers of Lauren Bush Lauren engages corporate partners High Heat can get a meal and a drink, including eight in her growing business with a most worthwhile mission varieties each of beer and wine on tap and housemade soda. buck ennis Mr. Malouf is looking for his second location in the city. FOOD FACTS “We’d like to become a small BY MIRIAM KREININ SOUCCAR Feed Projects launched in regional chain with locations 2007 to provide meals to in Boston, Philadelphia and needy children around the Washington, D.C.,” he said. ennifer Aniston was recently seen toting a burlap cross-body bag bearing the word world. Since then: “What I’m trying to do is open “FEED” spelled out in beaded letters. Reese Witherspoon was photographed in Milan a restaurant that will grow.” lugging her canvas Feed bag. ¶ The bags—which come in a variety of styles—were The lease for 13-year-old created by another A-lister, Lauren Bush Lauren.The 27-year-old former model, who Beacon is up in 2013. While $6.5M Mr. Malouf hopes to stay in is George W. Bush’s niece and the wife of David Lauren, Ralph Lauren’s son, launched has been the West 56th Street spot, Feed Projects in 2007 to help eradicate hunger in impoverished countries. ¶ But the there is no guarantee he can totes aren’t just a pet charity project for the Princeton graduate, whose Colorado doled out to reach a deal with his wedding last year was featured in a multiple-page photo spread in . Feed is a nonprofits landlord.“It’s a strong- Vogue enough brand, and it’s growing, and profitable, Manhattan-based concern and one of a handful of companies lasted this long,” he developed around the concept of “doing good.”The company hasn’t gone mass-market added. “We’d either stay just yet, but it recently struck partnerships with major brand names like Godiva and 60M there or move it.” —lisa JDKNY, and its plans to launch a U.S. division to ease hunger here could change that. ¶ meals have fickenscher “We have saved a lot of lives because of Lauren,” said Caryl See SACKING on Page 46 been served

June 25, 2012 | Crain’s New York Business | 45 SOURCE LUNCH: Sacking hunger globally WALT ‘CLYDE’ FRAZIER msg networks by Daniel Massey Continued from Page 45 Stern, chief executive of the U.S. Fund for UNICEF, which has re- COMPANIES ON A MISSION ceived nearly $350,000 since 2010 FEED IS ONE of a handful of in proceeds from Feed products. companies with a strong Knicks legend “We have a number of corporate philanthropic mission, marketing partners,but Lauren is the only one experts said. Others include Warby whose entire company has a chari- Parker, an eyewear firm that donates a table purpose.” dishes it out pair of glasses for every pair sold, and Toms In the five years since Feed’s in- Shoes, the company that gives a pair of shoes to a poor child for every pair ception,the company has doled out purchased. Blake Mycoskie, the founder of Toms, sits on Feed’s board. nearly $6.5 million to a number of t’s been a run of premieres Nobody’s approached you on a fashion hunger programs, resulting in But founder Lauren Bush Lauren sees a growing trend. for 67-year-old Knicks TV line? roughly 60 million meals for un- “When I started Feed, the term ‘social entrepreneur’ analyst Walt “Clyde” Frazier. I’m talking to some people now on dernourished kids. was unheard of,” she said. “But I recently Earlier this year, Clyde Fra- fashion. Also vitamins and fitness. spoke at the social enterprise conference at zier’s Wine and Dine opened Road to profitability Harvard, and so many people graduating from on the far West Side in partnership You’re known for your rhymes. Even the [Harvard Business School] are planning to start I Ms. Bush Lauren, who started with Michael Weinstein’s Ark restaurant name rhymes. What’s your Feed with her own savings and social ventures.” Restaurants. The expansive eatery all-time favorite? counts just seven employees, Maria Dempsey, executive vice president of features a basketball court and Dishing and swishing. That’s the moved the operation out of her marketing at Clarins USA, which has partnered cutouts, patterned after the leg- one people like. Then posting and apartment only two years ago. She with Feed, said Ms. Bush Lauren’s strategy is endary Knick’s flamboyant suits, toasting. A lot of that started when got the idea during a trip to the future of merchandising. that dangle from the ceiling. I was on radio, because you don’t Guatemala in 2003, when she was “We’ve heard consumers speaking about And on June 23, Before He Was have a lot of time to articulate. I just the student ambassador for the the brand and the 15 meals they helped Clyde premiered on MSG, featuring started with, they’re ubiquitous, U.N. World Food Program. purchase with their cosmetics bag,” Ms. recently rediscovered footage of Mr. they’re shaking and baking. That’s Initially, she wanted to create a Dempsey said. “Once they understand their Frazier’s first-ever game at Madison all I could get out. And it also made bag for the U.N. to sell to help purchase will help someone, it’s a no-brainer.” Square Garden, as a member of the it fun for me. fund its school lunch program. —MIRIAM KREININ SOUCCAR Southern Illinois University Salukis When she found out the U.N. in the 1967 NIT championship How did you feel when you saw the couldn’t sell products, she decided game.The show airs again June 30 at footage from your first game at the to do it herself. David Lauren in- 9:30 p.m. Garden? troduced her to an Amazon.com Day.Feed created 27 bags with fab- lates—and sold more than 12,000 I was astounded when they showed executive who initially ordered rics from a market in Liberia, with in less than a month. Restaurants are notoriously tough it to me, with the commercials, 500 bags for the e-tailer.The bags each one sold feeding 10 children “This is by far the most expen- businesses. Why tackle that at this point everything intact. And in color. It kept selling out, and a year and a lunch for a year in the cocoa-pro- sive thing we’ve ever done in terms in your career? was a national telecast, half later, Feed started its own e- of cause-related programming,” It was Weinstein’s [idea]. I WHERE one of the first times my commerce site. Now more than said Jim Goldman, chief executive was friendly with his son family was able to see me 200 stores carry Feed products. of Godiva Chocolatier, who Sam. Periodically, I would THEY play. To date, the business has sold signed on to work with Feed for meet them at some of their DINED more than 550,000 bags and oth- two years. “Lauren has created a restaurants—Bryant Park Clyde Frazier’s What was Walt like before he er accessories, and Feed’s online way for people to partner with her Grill, Robert—and one Wine and Dine became Clyde? sales have doubled every year.The in a very visible way to advance day he approached me 485 10th Ave. I was a good player, but the company, which raked in more her cause.” with the concept of doing (212) 842-1110 public didn’t know me. I www.clyde than $3 million in revenue in Clarins USA has signed on as a restaurant. I was reluc- fraziers.com didn’t think I was a pro 2011, earned a profit in its first well. Last July, Feed began creat- tant. I have rental proper- player. I didn’t think I had year and has been in the black ever ing cosmetics bags for the skin- ties in St. Croix. That’s WHAT THEY ATE: it until I came to the NIT. since. But the mission takes care giant,with the goal of raising where I was looking to re- Ⅲ Crispy sweet And only after they named and spicy chicken precedence. enough money to provide 1 mil- tire.It took me three weeks wings ($12) me the NIT MVP did I “My ultimate goal is for Feed lion meals in two years. So far, to get back to Michael. I Ⅲ Asian-flavored start reading the paper to be a conduit in the issue of the venture has raised enough was like, man, do I really guacamole with where they were saying this hunger,not to become a publicly for more than 600,000 meals. want to do this? But once I lotus chips ($9) guy Frazier should be a traded company,” Ms. Bush Clarins, which is Feed’s ex- thought about it,I said you No. 1 pick. That’s when it AMBIENCE: Lauren said. clusive beauty partner, also do- can’t always come into an Eatery takes up a dawned on me that I would nated more than $250,000 to opportunity like this. I can full city block and fulfill my dream of playing Forming partnerships present the first Feed benefit always retire. serves American in the NBA. She declined to divulge what concert, which took place fare with an Asian percentage of the profits are giv- buck ennis May 30 at Lincoln Center. Do people come expecting to twist. Let’s talk NBA. Should the en to charity, but she said nearly The concert, which featured see you? Knicks have reached out to Phil Jackson? all the revenue after operating ex- John Legend, raised enough They do.That’s why I’m here at least I thought perhaps they would. We penses is funneled back into grow- money to provide 1 million school four or five days a week. I go to every still don’t know if they did or not ing the business—and subsequently meals. table.I take pictures.I told Michael if [ Jackson has since said they didn’t]. the number of kids who are fed. I do it,I’m going to be there;I’m com- They’ve been pretty diplomatic. I’m Each bag, stamped with the ‘The idea is to New ventures ing all the time. I can’t just put my happy with Mike Woodson. I trademark Feed logo, has a number Despite its success, the brand is name there,and I can’t cheat the fans. thought the team responded to him. that represents the children being encourage still in its infancy. That will soon I like the defensive concept he came fed by the purchase. One of the change.In August,Bloomingdale’s Are you involved in the business side? in with. company’s best-sellers is the canvas everyone to will start carrying a line of DKNY They handle the business.I try to see Feed 1 bag,which costs $80.Of that Feed bags, including a diaper bag. what people like or dislike—the mu- LeBron James or Kevin Durant? price, $20 is given to fund school adopt habits of And this fall, Feed will launch a di- sic, the service—and the rest of it, LeBron because of his all-around lunches for one child for one year. vision called Feed USA to help im- they have a manager to deal with. talent.Durant—obviously there’s no The priciest bag is the Feed 1000 giving through poverished Americans. question about his shooting ability, clutch by designer Judith Leiber, The company has formed a Any other business ventures? how he can take over a game.But Le- which sells for $495 and pays for everyday partnership with Feeding Ameri- Mostly real estate in St. Croix. I’ve Bron can rebound, he can shoot, he 1,000 school lunches. The bags, ca, which will be a recipient of do- done personal appearances, com- can defend. He’s the consummate made by artisans in a variety of purchases’ nations. Feed is currently looking mercials. player. Ⅲ countries, such as Kenya and for a mass retailer to sell this line. Guatemala, provide a way for com- “The idea,” Ms. Bush Lauren munities to help themselves as well. said, “is to bring conscious con- INSIDE TIP To grow the brand, Ms. Bush sumerism to a mass audience in or- Get there early and shoot some Lauren is forming partnerships ducing regions of Africa where der to encourage everyone, not just hoops on the restaurant’s basketball court. with a variety of firms. Godiva Godiva gets its beans. Godiva car- those with big bank accounts, to launched its first promotion with ried the bags in retail shops and on- adopt habits of giving through Don’t worry—Clyde’s not keeping score. Feed in April, in time for Mother’s line—alone or with a box of choco- everyday purchases.” Ⅲ

46 | Crain’s New York Business | June 25, 2012 OUT AND SNAPS STARS, SHAKESPEARE AT PUBLIC THEATER’S GALA ABOUT by Emily Laermer and Miriam Kreinin Souccar

CULTURE FIX CAREER BUILDERS MONDAY, JUNE 25 WEDNESDAY, JUNE 27 An exhibit of Business experts gather to host VASILY KANDINSKY’s YOUR BIZ MOJO. The event will teach work from 1911 to attendees how to attract business and 1913 will open at remove obstacles, how to create better the Guggenheim relationships with clients and how to Museum. The use social media to build rapport. museum’s holdings include more than Speakers include life and business 150 Kandinsky works. Also featured in coach Joe Nunziata, trainer Wendi the show, which will be ongoing at the Caplan-Carroll and public relations museum, will be works by Robert expert Robert Smith. The event steve and anita shevettsteve and anita Delaunay and Franz Marc. If you are at will take place from 2 p.m. to 5 p.m. at OSKAR EUSTIS, artistic director of the Public the Guggenheim later, pop over to the Open Center, 22 E. 30th St., Theater, with CHELSEA CLINTON, at the

RINEKE DIJKSTRA: A RETROSPECTIVE, between Madison and Fifth avenues. nonprofit’s June 18 gala celebrating 50 years of shevettsteve and anita which runs from June 29 through Oct. 8. The event is free. To register, visit the Delacorte Theater, home of Shakespeare in JULIANNA MARGULIES and LAURA LINNEY at the Public Theater gala, which featured a reading It features more than 70 photographs www.yourbizmojo.com. the Park. As You Like It opened June 21. of Romeo and Juliet with Kevin Kline and Meryl Streep. The event raised a record $2.1 million. and five video installations by the Dutch artist. Museum tickets are $22 for adults WEDNESDAY, JUNE 27 and can be purchased at the museum, The New York Tech Meetup will host 1071 Fifth Ave. Contact (212) 423-3500 the first event in its CONVERSATIONS or [email protected]. WITH WOMEN IN TECH series. The speakers will focus on the current state of women THURSDAY, JUNE 28 within the technology industry.The Trumpet player Jeremy Pelt will be series is part of a partnership program performing as part of the final with Nasdaq OMX. Speakers include installment in the Brooklyn Museum’s New York Tech Meetup Managing annual neighborhood concert series, Director Jessica Lawrence, Buyosphere JAZZ: BROOKLYN’S BEAT. The event takes founder and Chief Executive Tara Hunt place at 7 p.m. at the museum’s Martha and Change the Ratio founder Rachel A. and Robert S. Rubin Pavilion, 200 Sklar. The event will take place at Eastern Parkway.Tickets are $12 for Nasdaq’s MarketSite building at 4 general admission; $8 for students, Times Square, at 7 p.m. Tickets cost seniors and cultural colleagues; and $20. There are an equal number of free for members. Buy tickets via tickets for men and women. For more www.museumtix.com or the membership information and to register, visit hotline, (718) 501-6326. www.nytmwomenintech.eventbrite.com. DON’T MISS GOTHAM DANCE FESTIVAL buck ennis buck ennis TUESDAY, JUNE 26 ANGEL INVESTOR ESTHER DYSON spoke at Crain’s June 18 event honoring its six Top PHILANTHROPIST AGNES GUND warned of the Lincoln Center’s 24th season of its MIDSUMMER Entrepreneurs of 2012. The winners included Laura Geller, president of Laura Geller Makeup, precarious state of the city’s cultural institutions NIGHT SWING series opens with a tribute to Frank and Tony Shure and Colin McCabe, co-founders of Chop’t Creative Salad Co. at Crain’s Arts & Culture Breakfast on June 14. Sinatra and Ella Fitzgerald by the Nelson Riddle Orchestra.The event will begin at 6:30 p.m. with a fox-trot lesson.The live music and dancing will begin at 7:30 p.m. Other events in the series will occur Tuesdays through Saturdays until July 14, except July 4.Tickets are $17 for one evening, $80 for six nights and $160 for the full season.Tickets can be purchased at the box office of Alice Tully Hall and Avery Fisher Hall on Broadway and West 65th Street, through CenterCharge at (212) 721-6500 or online at www.midsummernightswing.org.

OPENING FUNDRAISERS THURSDAY, JUNE 28 THURSDAY, JUNE 28 The Whitney Museum of The Delancey Underground and CharLES American Art will launch its are hosting a LOWLINE FUNDRAISER for the SIGNS & SYMBOLS exhibit as part green-space project inspired by the High of its multiyear series to reassess the Line. The event includes an open bar with museum’s collection in anticipation draft beer, house wine, well liquor and moo of its move to its new downtown juice, plus a selection of appetizers. The building.The exhibit, which runs fundraiser starts at 6:30 p.m. at Bondi through Oct. 28, will include Will Room, 153 Rivington St. Tickets are $40 Barnet, Forrest Bess, Charles at the door. For more information, visit Seliger, Mark Tobey and others. www.delanceyunderground.org.

THURSDAY, JUNE 28 Sneakers for Success is hosting its first annual fundraiser, SOLE CONNECTIONS. The event will include art and music showcases, along with a screening of Doin’ It in the Park: Pick-Up Basketball, NYC. It will also include food and raffles. The fundraiser is at 5 p.m. at Open Road Rooftop, 350 Grand St. Tickets start at $5. To purchase tickets or to get more information, visit www.sneakers4success.org.

MARK YOUR CALENDAR SUNDAY EVENINGS, BEGINNING JULY 8 The Museum of Modern Art will host its SUMMERGARDEN 2012 concerts at the Abby Aldrich Rockefeller Sculpture Garden. Performers include members and alumni of the New Juilliard Ensemble and Jazz at Lincoln Center. The concerts occur on four weekends. The Sculpture Garden opens at 7 p.m., and concerts begin at 8 p.m. Admission is free.

June 25, 2012 | Crain’s New York Business | 47