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Journal of Consumer Behaviour J. Consumer Behav. 7: 293–302 (2008) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/cb.252
Neuroethics of neuromarketing Emily R. Murphy1,2y,JudyIlles1z and Peter B. Reiner1* 1National Core for Neuroethics, University of British Columbia, Vancouver, BC, Canada 2Center for Law and the Biosciences, Stanford Law School, Stanford, CA, USA