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Advertising research
A Study on Effective Advertising Management Strategy
Sexual and Violent Media's Inhibition of Advertisement Memory: Effect Or
Impact and Effectiveness of Social Media Advertising on Young
Marketing and Advertising Research Report
Brand and Advertising Awareness: a Replication and Extension of a Known Empirical Generalisation
Special Issue 2011 JOURNAL of ADVERTISING RESEARCH 1 Henry Assael Stern School of Business
The Role of Marketing Research
How Brands Can Make Smarter Decisions in Mobile Marketing Strategies for Improved Media-Mix Effectiveness and Questions for Future Research
Research on the Effects of Television Advertising on Children; a Review of the Literature and Recommendations for Future Research
Measuring Effectiveness of Video Advertisements
Advertising Research by Jerry W
Basic Marketing Research: Volume 1 Handbook for Research Professionals
An Evaluation of Methods Used to Assess the Effectiveness of Advertising on the Internet
An Eye Tracking Study of Attention to Print Advertisements: Effects of Typeface Figuration
Comparing Brand Placements and Advertisements on Brand Recall and Recognition
The Socioeconomic Impact of Internet Tracking
A Study of White-Collar Workers in Online Advertising Context
Glossary of Advertising Terms
Top View
Facing Today's Advertising Research Challenges
Application of Linear Programming to Media Selection
Advertising Research Anil Kalotra Assistant Professor (Business Studies) HMR Institute of Technology and Management Delhi, India
Review of Online Advertising Research and Future Research Agenda [Slides]
Strategic Research Chapter Outline Key Points
The Influence of Sexualized Exercise Advertisements on Affect Towards
Marketing Research
Traditional and Digital Media Advertising Preference: a Descriptive Evaluation of Billings, Montana Mothers
The Impact of Sexuality in Advertisements on Consumers Purchase Behaviour: a Social Media Perspective
Interpreting Advertising and Price Elasticities
Effectiveness of Online Digital Media Advertising As a Strategic Tool For
Evaluating the Effectiveness of Television Advertising Schedules in Terms of Advertising Exposure
Effectiveness of Youtube Advertising: a Study of Audience Analysis
Tilburg University Prices and Pricing Research in Consumer Marketing
Using Creativity Tools to Achieve Advertising Effectiveness in Organizations
How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals Across Developed and Emerging Economies Lia Zarantonello, Bernd H
Does Ad Liking (LA) Improve Correct Branding? Rachel Kennedy, Byron Sharp and Cam Rungie1 Marketing Science Centre, University of South Australia Competitive Paper
Marketing and Advertising Planning for Nontraditional Media
Television Advertising and Online Shopping
Consumer Neuroscience Techniques in Advertising Research:A Bibliometric Citation Analysis
Advertising Empirical Generalizations: Implications for Research and Action
Sex in Advertising: How It Influences Young Men and Women
Pricing Models in Marketing Research
When Brands Go Dark Winter 2018
Emerging Issues in Advertising Research
3. Advertising Theory
An Experimental Study of Initial Branding Advantage
A Media Selection Calculus
Why, When and How Much to Entertain Consumers in Advertisements? a Web-Based Facial Tracking Field Study
MMC 3420 PR-Advertising Research Syllabus
Advertising and Competition
Management Slant Journal of Advertising Research
Research in Perception and Impact of Advertising on the Consumers