Intel Media Day

Doug Fisher VP, GM Systems Software & Integrated Software Platform Divisions September 8, 2011 Welcome to Software Media Day 2011 Do you know?

Who is the fastest growing telecom company? Who is the fastest growing recruiting company? Who is the fastest growing book seller? Do you know?

WhoThey is the Are fastest All SOFTWARE growing telecom Companies company?! Who is the fastest growing recruiting company? Who“In short, is the software fastest growingis eating book the world seller?.” – Marc Andreessen Wikipedia: Intel Corporation (‘Intel’ and ‘AMD’ were filtered out) Power of Intel Architecture …

Servers Embedded

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Tablets With Software

Servers Embedded

Desktops Operating Applications Systems

Smart TVs Ecosystem Laptops Support

Smartphones

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Tablets Software at Intel Is Not New

2008 2006 Visual Adrenaline Threading 1980 1992 2000 Building Blocks 2011 Intel Cloud Computing RMX - Shipped Intel Intel Software initiative Acquired Real time Software Partner Program Universal Parallel McAfee OS Codec Network Multicore Programming Research Software Center University Effort Intel Academic Community

1980s 30 Years of Software at Intel 2011

2007 2009 1987 Launch project Acquired Wind Acquired 1993 1997 River and Moblin.org 2010 DVI for Shipped First Launch Threading Intel Atom Codecs Development Work MeeGo Building Blocks open Developer Tool Begins 1.0 Acquired Bell source Program Technologies Acquired Launched InTru 3D

Source: Intel Software at Intel Is Not New

Parallel 2008 2006 Visual AdrenalineSecurity Threading Programming Intel Parallel Studio Building Blocks 2011 Intel Cloud Computing Intel Software initiative Acquired Partner Program Universal Parallel McAfee Multicore Programming Research Software Center University Effort Intel Academic Community

1980s 30 Years of Software at Intel 2011

Embedded and Visual Computing2007 2009 Launch Moblin project AcquiredMobile Wind Devices River and Moblin.org 2010 Intel Atom Launch Threading MeeGo Developer Building Blocks open 1.0 source Program Acquired Havok Launched InTru 3D

Source: Intel Creates Computing Experiences

Servers Embedded

Desktops

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Servers Embedded

Desktops Software

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Tablets Servers Embedded

Desktops Operating Systems

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Tablets Computing Experiences Require Choices

Third party trademark and branding remain the properties of others Servers Embedded

Desktops Ecosystem Applications Support

Smart TVs

Laptops

Smartphones

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Tablets Help Developers Create the Best Applications

Direct Developer Developer Tools Developer Programs Engagements

• Leadership tools for HPC, • Code enhancement • Applications test and media, gaming, graphics & engineering qualification on platform embedded design • Full software developer features • 90+ available products training and education • Black Belt code assistance • Includes code samples programs worldwide from platform knowledgeable experts • Training and support • Developer conferences • Direct, onsite support • Dedicated online communities for information and support

Building a Worldwide Intel Ecosystem

Intel® Software Partner Program Intel® Software Network >20,000 ISVs 14M Developers >3700 Applications @ SAT criteria >200 Countries 15,000 Applications Enabled 90+ Developer Products and Tools

Intel® Academic Community 97 Countries >2700 Universities >5000 Professors Registered >350,000 Students Trained To Create Experiences

Operating Applications Systems

Ecosystem Support Software at Intel What You Will Know After Today…

How our software …

drives computing solutions innovation and growth in every segment

empowers the best developers in the world

builds a world wide Intel ecosystem, and

we have some of the best, most motivated software people in the world … Thank You!