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LO1: Investigating Digital Graphics

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LO1: Investigating Digital Graphics Name: Freya Ellis Candidate Number: 5068 Centre Number: 29335 Series: June 2019 R082 – Creating a Digital Graphic LO1: Investigating Digital Graphics Purpose of digital graphic: A digital graphic is an electronic image that can be used for a variety of different things, however the image does not always have to be used on electronic devices as it can be printed and used. Some examples of a digital graphic are magazines, posters, logos etc.. My poster will include images and pictures of popular films to create an eye catching poster that will gather the audience the client wants. The images wont be of just any movies but a wide range as this is an all inclusive film festival for people of all ages. The poster will be very high quality print using 600ppi. It will also have a .tiff image format because it is a high quality print, a big file size and has a lossless compression. With our digital graphic we must make it appealing to everybody because it is a family movie festival, so thus we need to combine the demographics of adults, teenagers and small children. This make it difficult as all of these demographics are very different and so we have to make it eye catching for younger audience but also very informative for an older audience, as well as not looking too childish as to attract teenagers. The graphic I’m going to create will be not only eye catching but also informative and show the true atmosphere that the festival will have, this means it will be simplistic yet interesting easy to read yet informative as I feel this will feel my client needs the best. Digital Graphics: Purposes & Platforms Image of digital Name of digital graphic Identifiable sub-digital Purpose of digital graphics and platform graphics graphic Nokia Lumia Billboard Mobile phone, blue background To promote the new Nokia image with snowflakes, white Lumia mobile phone text saying “meet Rudolph” Gregory garden leaflet A green leaflet including images To inform people about of their work and information their business about the services they provide Fruitella advertisement on bright pink with a cute and funny To advertise the candy the side of a bus female on the front, and Fruitella strawberries floating around A time magazine Simple bright red boarder, Kanye To entertain the readers of West on the front, and small text time magazine with a very plain background An NHS poster White and Blue with male in the To educate people on flu corner and a bold white title, symptoms also red and green cartoon germs Digital Graphics: digital graphics vs. graphics Digital graphics: Graphics: Advantages Disadvantage Advantages Disadvantages Easier to send to other Can be difficult to learn You have a physical copy of Cant change mistakes people, for example via it email Real brush strokes that are Quality lost when Vector images can mean Can be corrupt if something unachievable on computer importing it put into better quality happens to computer computer Looks more professional Can be more easily It can look better in some Hard to send to other plagiarised situations people Can be quicker to create Can get copy righted Can be 3D Can be physically lost something Can be edited multiple Software can be very Can have different textures Can only have one copy times expensive Equipment to make can be easily shared online somethings can be expensive Digital graphics: DPI & PPI What does DPI mean? What does PPI mean? DPI stands for Dots Per Inch, this is used when talking PPI stands for Pixels Per Inch, this is how many pixels are about printers and how many dots it will put per inch. This displayed per inch on a screen like a phone screen or monitor, is the resolution of a physical printed picture. meaning its digital. The higher the PPI the better the A low quality print would have a DPI of 72, this is an resolution, so the better quality of the picture. High quality example: PPI for print would be 600, but a low quality would be 150, but 150 PPI id the average quality. Here are some examples: Regular high quality print would be 300 DPI, this is an example: 300 dpi But an industrial high quality print can be 600 DPI! This means the print will look very nice. RGB – red, green, blue CMYK – cyan, magenta, yellow, black (key) Which would you use for to create Which would you use or a digital a digital web graphic? web graphic intended for print? You would use RGB, which is an additive this You would use CMYK, which is a subtractive means that they are all added together to which means they are subtracted to make make new shades and colours. Its better for new shades and colours. CMYK has digital graphics because it has less memory 10,066,327 to 11,144,051 colours available and more bits. RGB has 16,777,216 colours depending on the printer. available! Digital Graphics: calculating digital graphics measurements PPI Pixel dimensions Total pixels Physical dimensions (resolution) (pixels) Mega pixels (Inches) (width x Length) (width x Length) 180 1000 x 1500 1,500,00 / 1.5 MP 3.3 x 5 150 750 x 1800 3,800,000 / 3.86MP 5 x 12 72 800 x 640 1,400,000 / 1.49MP 6 x 16 10 150 x 150 65,000 / 0MP 15 x 15 500 1900 x 1100 5,900,00 / 5.9MP 3.8 x 2.2 200 1660 x 2340 11,000,000 / 11MP 8.3 x 11.7 180 58 x 83 14,100 / 0MP 0.3 x 0.4 Pixel Pixel Dimensions are the horizontal and vertical dimensions measurements of an image expressed In pixels Physical dimensions are the physical, horizontal and vertical measurements of an image Physical PPI Resolution id the detail that an image holds dimensions (resolutions) Digital Graphics: File types & Formats File File File For mat Description Types For mat Expansion Raster imagery .jpg Joint photographic experts Compressed image format standardised by the joint group photographic experts group (JPEG) Raster imagery TIFF Tagged Image File Format Tiff is a common format used for exchanging raster graphics images between application programs Raster imagery BMP bitmap image file is a raster graphics image file format used to store bitmap digital images Raster imagery .png Portable Network Graphics png is a file format for image compression that Raster imagery GIF Graphics Interchange A lossless format for image files that support both animated Format and static images Vector imagery EPS Encapsulated PostScript standard graphics file format for exchanging images, drawings or even layouts of complete pages Vector imagery SVG Scalable Vector Graphics SVG allows three types of graphic objects: vector graphic shapes, bitmap images, and text Vector imagery PDF Portable Document Format a file format that has captured all the elements of a printed document as an electronic image that you can view, navigate, print, or forward to someone else. Digital Graphics: File types & Formats File File File For mat Description Types For ma Expansion t Raster imagery .jpg Joint photographic experts Compressed image format standardised by the joint group photographic experts group (JPEG) Raster imagery TIFF Tagged Image File Format Tiff is a common format used for exchanging raster graphics images between application programs Raster imagery BMP bitmap image file is a raster graphics image file format used to store bitmap digital images Raster imagery .png Portable Network Graphics png is a file format for image compression that Raster imagery GIF Graphics Interchange A lossless format for image files that support both animated Format and static images Vector imagery EPS Encapsulated PostScript standard graphics file format for exchanging images, drawings or even layouts of complete pages Vector imagery SVG Scalable Vector Graphics SVG allows three types of graphic objects: vector graphic shapes, bitmap images, and text Vector imagery PDF Portable Document Format a file format that has captured all the elements of a printed document as an electronic image that you can view, navigate, print, or forward to someone else. The title of the The subtle detail film festival, this makes the poster is very bold and look more classic and big to show fancy everybody what it is and the name also states It uses film negative where it is. to show the theme of the festival very clearly, as most people recognise this as a key feature of classics films, it is a The date is there, vector image. this shows when people need to go The stipes on the hot air and it is very balloon give the poster a important more retro feel like the film negative and lacy The intricate details and film negative detail makes the detail. It is a vector poster more aimed at adults as children would most image. likely know what it is. The title is very big and noticeable also using a They use a Ferris stereotype of wheel shaped look where its going to like a film wheel to be held make it bring the ideas of seem more film and festival tailored to the together, it is a audience vector image Date to when you can buy tickets is The warm the very large and colours give the noticeable to make poster a summer it clear so people and desert feel. are more likely to purchase it. This is This poster is aimed at the general public, mainly the billing block. people who like chill movies and calm days because the cover has a sunset feel that is soothing. Words inside the animal round up This vector image what the festival is is very bright and about noticeable to catch The blue cool people attention.
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