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Bulletin YOUR DAILY ENTERTAINMENT NEWS UPDATE MAY 7, 2021 Page 1 of 30 INSIDE Executive of the Week: • Three Live Nation Roc Nation Senior VP Artist Execs Cashed In $59M in Stock Management Mike Brinkley Options in March BY DAN RYS • Live Nation CFO Kathy Willard to Retire in June his week, Memphis-based rapper Money- title of Billboard’s Executive of the Week. bagg Yo went somewhere he never has be- Here, Brinkley talks about Moneybagg Yo’s suc- • Vaxxed & Amped: fore: the top of the Billboard 200. His 11th cesses, the impact of consistency and radio play and Rehearsal Spaces charting album since just 2017, A Gangsta’s how to take the next step in developing the artist as Are Filling Up With Artists ‘Dying to Play’ TPain (released via Yo Gotti’s CMG label, along with a global force, beyond the U.S. “For a release to be N-Less and Interscope) debuted atop the chart with successful,” he says, “We must have an aligned vision, • A Guide to 110,000 equivalent album units in the United States, push ourselves and clients to reach their full potential, Mental Health according to MRC Data, a figure driven almost en- hold ourselves accountable and maintain transparent Resources for Music Professionals tirely by streaming and the highest one-week total in lines of communication.” (Updating) his career to date. Moneybagg Yo just notched his first Billboard That feat, and Moneybagg Yo’s sheer prolific output 200 No. 1 album of his career with A Gangsta’s • Russian Rock over the past few years, has represented a steady Pain. What key decisions did you make to help Musicians Blame Canceled Shows grind to the top for the MC, one that has been helped make that happen? on Support for over the past year and a half by his singing to Roc It was truly a team effort and a testament to the col- Opposition Leader Nation for management in January 2020. Since then laboration between Roc Nation and CMG. After Bagg he’s had three albums in the top 10, and four straight released his Time Served album at the onset of 2020, • Label Look: Single Lock Records Aims overall, and has seen his biggest radio successes to we all made a conscious effort to expand his brand, to Expand While date with singles “Time Today” and “Said Sum,” the amplify his profile and grow his fan base. A tremen- Boosting Alabama’s latter of which is at No. 17 on the Hot 100 this week, dous amount of credit also goes to Yo Gotti, who put Rich Music Scene his highest-charting song to date on the list. And all of people like myself, Brian Eduardo, Randy Acker, Rex those victories help make his manager and Roc Nation Zamor, KeMario, Marcus “Head” Howell and Brian senior vp artist management Mike Brinkley earn the (continued) 250 SPEAKERS FREE FESTIVAL REGISTER TODAY TIMBALAND MERCK MERCURIADIS NILE RODGERS CHRIS BLACKWELL BUFFY SAINTE-MARIE DEBRA RATHWELL Award-Winning Record GRAMMY®-Winning Founder, Singer, Songwriter CEO/Founder ® EVP, Global Touring & Producer, Rapper, DJ, Composer, Producer, Island Records Oscar -Winning Composer Singer, and Songwriter Hipgnosis Songs Ltd. Arranger and Guitarist Talent, AEG Presents 2021 PRIDE On June 5th, Billboard will publish its 3rd annual CONTACTS Pride issue honoring culturally moving and Joe Maimone influential people who have contributed to the 201.301.5933 | [email protected] community’s history and its current landscape. Lee Ann Photoglo Year-round Billboard and Rolling Stone celebrate 615.376.7931 | [email protected] the LGBTQIA+ community through the lens of music, amplifying the culture of the proud Cynthia Mellow LGBTQIA+ community across our editorial 615.352,0265 | [email protected] channels, including Billboard Pride. Marcia Olival 786.586.4901 | [email protected] Building on this platform, Billboard and Rolling Stone will be joining together for the entire month Ryan O’Donnell +447843437176 | [email protected] of June to celebrate love, acceptance, diversity and what it means to be queer in music. All month long, Billboard and Rolling Stone will be the go-to destination for music and entertainment Pride content. Leveraging our iconic voices within music and culture, Billboard and Rolling Stone will curate a mix of engaging video and social content featuring thought-provoking panels, heartfelt performances, and glam tutorials – all fostering a community of consumers and influencers in celebration of LGBTQIA+. ISSUE DATE 6/5 | AD CLOSE 5/26 | MATERIALS DUE 5/27 BB House_Pride_06_042421.indd 1 4/21/21 10:00 AM Page 3 of 30 IN BRIEF “CMG B” Williams in the appropriate posi- It’s been a little over a year since ent lines of communication. tions to oversee and implement the strategy. Moneybagg signed with Roc Nation. How have you had to adjust your ap- We were truly in sync across the board and How have you helped him grow his proach as a manager during the pan- it’s rewarding to see Bagg reap the benefits of brand over that time? demic? all the hard work that he put into this project. We’ve just collaborated closely with Gotti It’s a challenge when you’re not able to A Gangsta’s Pain is his fourth straight to put the right team around him — from connect with your clients in person like top 10 album on the chart. How has that digital to branding — and equip him with you’re accustomed, but it pushed me to be a consistency paid off for him? the resources to succeed. It didn’t take long more versatile executive. I focused on over- Bagg is one of the most disciplined for Bagg to truly get an understanding of his communicating, utilizing the team, finding individuals that I know — keep in mind audience, the overall music business and new ways to generate opportunities for cli- that he balanced the demands of this album what he wants to achieve in this game. Hon- ents and identifying new methods for them rollout all while he was fasting for Ramadan. estly, we feel like this is just the beginning to maintain their momentum. I’ve been for- Through the ups and downs, Bagg never for Bagg and he’s only scratching the surface tunate to have been a part of several releases took his eye off the prize, regardless of how of his potential. He remains committed to with a wide array of artists over the past exhausted he was from his commitments. developing his talent in the studio and on year in COVID and, thankfully, we’ve been Over the past year, he really showed another stage as a performer. With Bagg’s tremen- able to stay in sync by educating ourselves level of determination, persistence and dous work ethic, he’s determined to be a and investing the time to over-communicate maturity and he invested in his own success. power player in hip-hop for years to come. ideas, thoughts and strategies. He bought into the vision, put in the work, How do you build on this momentum reached his goal and now he deservedly moving forward? enjoys the praise. We have our sights set on developing Between “Time Today” and “Said Bagg’s presence globally and we’re confident Sum,” he’s had the two highest-charting that we’ll reach that next objective. Bagg is singles of his career over the past six very cognizant of his brand and understands months, with significant radio play. Has how he wants to present himself to audienc- radio been a particular focus over the es. You can see it in everything he does, from last few projects? his styling to the overall aesthetic of his mu- There is no doubt that radio — and the sic videos. But at the end of the day, we take broader DJ community — has played an the all-hands-on-deck approach with all of integral role in his development and pro- our clients, from Bagg to Gotti to Meek to Lil gression and that has been a priority for the Uzi Vert. For a release to be successful, we entire team. We are big believers in touching must have an aligned vision, push ourselves the people directly and the reality is that and clients to reach their full potential, hold DJs control the clubs and the streets. ourselves accountable and maintain transpar- TOTAL IMMERSION ESSENTIAL ANALYSIS of the latest business topics and trends formulated to give industry players the competitive advantage in a rapidly changing market. EXCLUSIVE QUARTERLY REPORTS that deliver in-depth, holistic reporting; case studies; and custom data designed to serve the industry. A DEEP DIVE LIBRARY stocked with intelligence on fan data, SUBSCRIBE TO BILLBOARD PRO FOR song catalog sales, TV synchs, Africa’s burgeoning music ACCESS TO NEW REPORTS business and the gaming industry’s embrace of artists. AND THE ARCHIVE 2 0 2 1 INDIE L A B E L P O W E R P L AY E R S On June 5th, Billboard will publish CONTACTS its fourth annual Indie Label Power Joe Maimone Players List. This special feature in 201.301.5933 | [email protected] advance of Indie Week (6/14-6/17) and Lee Ann Photoglo the 10th Anniversary Libera Awards will 615.376.7931 | [email protected] profile leading executives at top independent record labels, publishing Cynthia Mellow companies and distribution companies. 615.352,0265 | [email protected] Positioning themselves as the driving force Marcia Olival behind the success of independent music, 786.586.4901 | [email protected] these executives contribute to the independent music sector and to the Ryan O’Donnell +447843437176 | [email protected] world of music at large.