2013 Powered by IAVM Region 5 November 20-22

COLUMBIA METROPOLITAN CONVENTION CENTER, Bringing together sport 14-16, 2012COLUMBIA SC and entertainment industry leaders, students and those teaching future leaders of our industry

Facebook.com/SEVT.org @SEVTConference #SEVT @SEVTConference www.SEVT.org "We are proud of the University of South Carolina and the leadership and opportunities that it provides to industry leaders, our citizens, and the students. I invite each of you to enjoy all that ‘Famously Hot’ Columbia, South Carolina has to offer during your visit and hope you will visit us again soon. Enjoy the Sport Entertainment & Venues Tomorrow Conference and welcome to Columbia!" - Stephen K. Benjamin, Mayor, Columbia, SC

“I’m honored to be one of the first to welcome you to the Columbia region. From the beautiful lakes and rivers, to our fine dining restaurants, shopping districts, art galleries, dance companies, nationally ranked zoo, multiple museums, theatre productions and much more, you’ll see why Columbia, SC is “The New Southern Hot Spot!” - Ric Luber, President and CEO, Midlands Authority for Conventions, Sports & Tourism

"I am especially pleased to welcome attendees of the 2013 SEVT Conference to ‘Famously Hot’ Columbia. We have that title because of our warm summer season and because of the central location of our city which makes it a prime location for events, an easy community to negotiate by car or on foot, our great entertain- ment and recreational opportunities, and our especially hot USC sports teams, facilities and athletic department staff, plus the Flag- ship University of South Carolina’s campus. We are here to work with you as partners in planning for our future, and I extend my best wishes to each of you for a successful meeting.” - Dr. Harris Pastides, President, University of South Carolina

"The sport, entertainment and venue management industry is fast- moving, highly innovative and wide-reaching with global business implications. SEVT Conference provides a national platform for educators, students, and top industry leaders to discuss and shape the future of this booming industry." – Dr. Brian J. Mihalik, Dean, University of South Carolina College of Hospitality, Retail and Sport Management (HRSM)

1

Welcome letter

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Partners

Join us in thanking our valued partners

Sustaining Partners

Supporting Partner

white logo on black background Family oF ComPaniEs s E ani P Com F o Family Family oF ComPaniEs Providing a Total Entertainment Experience. Experience. Entertainment Total a Providing Providing a Total Entertainment Experience.

Global Spectrum is a multi-faceted, dynamic dynamic multi-faceted, a is Spectrum Global Global Spectrum is a multi-faceted, dynamic company which provides innovative management, management, innovative provides which company company which provides innovative management, pre-opening, consulting, marketing and event book- - book event and marketing consulting, pre-opening, pre-opening, consulting, marketing and event book- ing services for public assembly facilities throughout throughout facilities assembly public for services ing ing services for public assembly facilities throughout the United States, Canada and Southeast Asia. Asia. Southeast and Canada States, United the the United States, Canada and Southeast Asia.

Frank E. Russo, Jr. • Sr. Vice President, Business Development & Client Relations Relations Client & Development Business President, Vice Sr. • Jr. Russo, E. Frank Frank E. Russo, Jr. • Sr. Vice President, Business Development & Client Relations 860.244.9431 • [email protected] • www.global-spectrum.com www.global-spectrum.com • [email protected] • 860.244.9431 860.244.9431 • [email protected] • www.global-spectrum.com

New Era Tickets provides sports and and sports provides Tickets Era New New Era Tickets provides sports and entertainment organizations with a complete complete a with organizations entertainment entertainment organizations with a complete suite of ticket selling technology and ser- - ser and technology selling ticket of suite suite of ticket selling technology and ser- vices. We’ll act as an extension to your team team your to extension an as act We’ll vices. vices. We’ll act as an extension to your team and help make your vision a reality. reality. a vision your make help and and help make your vision a reality.

Michael Ruppert • Director of New Business Development Development Business New of Director • Ruppert Michael Michael Ruppert • Director of New Business Development 484.875.7411 • [email protected] • www.neweratickets.com www.neweratickets.com • [email protected] • 484.875.7411 484.875.7411 • [email protected] • www.neweratickets.com

Front Row Marketing + Analytics is an industry industry an is Analytics + Marketing Row Front Front Row Marketing + Analytics is an industry leading Sports, Entertainment, and Media agency agency Media and Entertainment, Sports, leading leading Sports, Entertainment, and Media agency specializing in the evaluation, consultation, and and consultation, evaluation, the in specializing specializing in the evaluation, consultation, and procurement of contractually obligated revenues. revenues. obligated contractually of procurement procurement of contractually obligated revenues. With 35+ offices operating over 4 continents, continents, 4 over operating offices 35+ With With 35+ offices operating over 4 continents, 50+ years of best practices, and an unparalleled unparalleled an and practices, best of years 50+ 50+ years of best practices, and an unparalleled ecosystem of brand-empowering assets, Front Row Row Front assets, brand-empowering of ecosystem ecosystem of brand-empowering assets, Front Row elevates the profile of your commercial rights like like rights commercial your of profile the elevates elevates the profile of your commercial rights like no other agency. agency. other no no other agency.

Chris Lencheski • President President • Lencheski Chris Chris Lencheski • President 215.218.7533 • [email protected] • www.frontrow-marketing.com www.frontrow-marketing.com • [email protected] • 215.218.7533 215.218.7533 • [email protected] • www.frontrow-marketing.com

Partner with Paciolan to sell more tickets, tickets, more sell to Paciolan with Partner Partner with Paciolan to sell more tickets, maximize revenue and foster intimate and and intimate foster and revenue maximize maximize revenue and foster intimate and profitable customer relationships. Your Your relationships. customer profitable profitable customer relationships. Your tickets, your way. way. your tickets, tickets, your way. ® ® ®

Steve Demots • Sr. Vice President of Sales Sales of President Vice Sr. • Demots Steve Steve Demots • Sr. Vice President of Sales 949.823.1766 • [email protected] • www.paciolan.com www.paciolan.com • [email protected] • 949.823.1766 949.823.1766 • [email protected] • www.paciolan.com

“Fresh” is more than our mantra, it’s our way way our it’s mantra, our than more is “Fresh” “Fresh” is more than our mantra, it’s our way of life. Our fresh means a dynamic, rotating rotating dynamic, a means fresh Our life. of of life. Our fresh means a dynamic, rotating seasonal menu prepared in front of guests and and guests of front in prepared menu seasonal seasonal menu prepared in front of guests and assembled with Fresh, locally sourced ingre- - ingre sourced locally Fresh, with assembled assembled with Fresh, locally sourced ingre- dients. Ovations delivers Fresh menus, Fresh Fresh menus, Fresh delivers Ovations dients. dients. Ovations delivers Fresh menus, Fresh management and Fresh ideas…Fresh is best! best! is ideas…Fresh Fresh and management management and Fresh ideas…Fresh is best! Charles Lawrence • Vice President, Business Development Development Business President, Vice • Lawrence Charles Charles Lawrence • Vice President, Business Development 813.909.2178 • [email protected] • www.ovationsfoodservices.com www.ovationsfoodservices.com • [email protected] • 813.909.2178 813.909.2178 • [email protected] • www.ovationsfoodservices.com

-spectacor.com comcast-spectacor.com comcast-spectacor.com

comcast-spectacor.com comcast-spectacor.com comcast-spectacor.com

813.909.2178 • [email protected] • www.ovationsfoodservices.com • [email protected] • 813.909.2178 813.909.2178 • [email protected] • www.ovationsfoodservices.com 813.909.2178 • [email protected] • www.ovationsfoodservices.com

Charles Lawrence • Vice President, Business Development Business President, Vice • Lawrence Charles Charles Lawrence • Vice President, Business Development Charles Lawrence • Vice President, Business Development

management and Fresh ideas…Fresh is best! is ideas…Fresh Fresh and management management and Fresh ideas…Fresh is best! management and Fresh ideas…Fresh is best!

Ovations delivers Fresh menus, Fresh Fresh menus, Fresh delivers Ovations dients. dients. Ovations delivers Fresh menus, Fresh dients. Ovations delivers Fresh menus, Fresh

- ingre sourced locally Fresh, with assembled assembled with Fresh, locally sourced ingre- assembled with Fresh, locally sourced ingre-

seasonal menu prepared in front of guests and and guests of front in prepared menu seasonal seasonal menu prepared in front of guests and seasonal menu prepared in front of guests and

of life. Our fresh means a dynamic, rotating Our fresh means a dynamic, rotating rotating dynamic, a means fresh Our life. of of life. Our fresh means a dynamic, rotating

“Fresh” is more than our mantra, it’s our way “Fresh” is more than our mantra, it’s our way way our it’s mantra, our than more is “Fresh” “Fresh” is more than our mantra, it’s our way

949.823.1766 • [email protected] • www.paciolan.com • [email protected] • 949.823.1766 949.823.1766 • [email protected] • www.paciolan.com 949.823.1766 • [email protected] • www.paciolan.com

Steve Demots • Sr. Vice President of Sales of President Vice Sr. • Demots Steve Steve Demots • Sr. Vice President of Sales Steve Demots • Sr. Vice President of Sales

® ® ®

tickets, your way. your tickets, tickets, your way. tickets, your way.

profitable customer relationships. Your Your relationships. customer profitable profitable customer relationships. Your profitable customer relationships. Your

maximize revenue and foster intimate and and intimate foster and revenue maximize maximize revenue and foster intimate and maximize revenue and foster intimate and

Partner with Paciolan to sell more tickets, tickets, more sell to Paciolan with Partner Partner with Paciolan to sell more tickets, Partner with Paciolan to sell more tickets,

215.218.7533 • [email protected] • www.frontrow-marketing.com • [email protected] • 215.218.7533 215.218.7533 • [email protected] • www.frontrow-marketing.com 215.218.7533 • [email protected] • www.frontrow-marketing.com

Chris Lencheski • President • Lencheski Chris Chris Lencheski • President Chris Lencheski • President

no other agency. other no no other agency. no other agency.

like rights commercial your of profile the elevates elevates the profile of your commercial rights like elevates the profile of your commercial rights like

ecosystem of brand-empowering assets, Front Row Row Front assets, brand-empowering of ecosystem ecosystem of brand-empowering assets, Front Row ecosystem of brand-empowering assets, Front Row

50+ years of best practices, and an unparalleled unparalleled an and practices, best of years 50+ 50+ years of best practices, and an unparalleled 50+ years of best practices, and an unparalleled

With 35+ offices operating over 4 continents, continents, 4 over operating offices 35+ With With 35+ offices operating over 4 continents, With 35+ offices operating over 4 continents,

procurement of contractually obligated revenues. obligated contractually of procurement procurement of contractually obligated revenues. procurement of contractually obligated revenues.

and consultation, evaluation, the in specializing specializing in the evaluation, consultation, and specializing in the evaluation, consultation, and

leading Sports, Entertainment, and Media agency agency Media and Entertainment, Sports, leading leading Sports, Entertainment, and Media agency leading Sports, Entertainment, and Media agency

Front Row Marketing + Analytics is an industry industry an is Analytics + Marketing Row Front Front Row Marketing + Analytics is an industry Front Row Marketing + Analytics is an industry

484.875.7411 • [email protected] • www.neweratickets.com • [email protected] • 484.875.7411 484.875.7411 • [email protected] • www.neweratickets.com 484.875.7411 • [email protected] • www.neweratickets.com

Michael Ruppert • Director of New Business Development Business New of Director • Ruppert Michael Michael Ruppert • Director of New Business Development Michael Ruppert • Director of New Business Development

and help make your vision a reality. a vision your make help and and help make your vision a reality. and help make your vision a reality.

vices. We’ll act as an extension to your team team your to extension an as act We’ll vices. vices. We’ll act as an extension to your team vices. We’ll act as an extension to your team

- suite of ticket selling technology and ser and technology selling ticket of suite suite of ticket selling technology and ser - - suite of ticket selling technology and ser

entertainment organizations with a complete complete a with organizations entertainment entertainment organizations with a complete entertainment organizations with a complete

New Era Tickets provides sports and and sports provides Tickets Era New New Era Tickets provides sports and New Era Tickets provides sports and

860.244.9431 • [email protected] • www.global-spectrum.com • [email protected] • 860.244.9431 860.244.9431 • [email protected] • www.global-spectrum.com 860.244.9431 • [email protected] • www.global-spectrum.com

Frank E. Russo, Jr. • Sr. Vice President, Business Development & Client Relations Client & Development Business President, Vice Sr. • Jr. Russo, E. Frank Frank E. Russo, Jr. • Sr. Vice President, Business Development & Client Relations Frank E. Russo, Jr. • Sr. Vice President, Business Development & Client Relations

the United States, Canada and Southeast Asia. Southeast and Canada States, United the the United States, Canada and Southeast Asia. the United States, Canada and Southeast Asia.

ing services for public assembly facilities throughout throughout facilities assembly public for services ing ing services for public assembly facilities throughout ing services for public assembly facilities throughout

- book event and marketing consulting, pre-opening, pre-opening, consulting, marketing and event book- pre-opening, consulting, marketing and event book-

company which provides innovative management, management, innovative provides which company company which provides innovative management, company which provides innovative management,

Global Spectrum is a multi-faceted, dynamic dynamic multi-faceted, a is Spectrum Global Global Spectrum is a multi-faceted, dynamic

Global Spectrum is a multi-faceted, dynamic

Providing a Total Entertainment Experience. Entertainment Total a Providing Providing a Total Entertainment Experience. Providing a Total Entertainment Experience.

aniEs P Com F o Family Family oF ComP s E ani aniEs Family oF ComP

Family oF ComPaniEs s E ani P Com F o Family Family oF ComPaniEs Providing a Total Entertainment Experience. Experience. Entertainment Total a Providing Providing a Total Entertainment Experience.

Global Spectrum is a multi-faceted, dynamic dynamic multi-faceted, a is Spectrum Global Global Spectrum is a multi-faceted, dynamic company which provides innovative management, management, innovative provides which company company which provides innovative management, pre-opening, consulting, marketing and event book- - book event and marketing consulting, pre-opening, pre-opening, consulting, marketing and event book- ing services for public assembly facilities throughout throughout facilities assembly public for services ing ing services for public assembly facilities throughout the United States, Canada and Southeast Asia. Asia. Southeast and Canada States, United the the United States, Canada and Southeast Asia.

Frank E. Russo, Jr. • Sr. Vice President, Business Development & Client Relations Relations Client & Development Business President, Vice Sr. • Jr. Russo, E. Frank Frank E. Russo, Jr. • Sr. Vice President, Business Development & Client Relations 860.244.9431 • [email protected] • www.global-spectrum.com www.global-spectrum.com • [email protected] • 860.244.9431 860.244.9431 • [email protected] • www.global-spectrum.com

New Era Tickets provides sports and and sports provides Tickets Era New New Era Tickets provides sports and entertainment organizations with a complete complete a with organizations entertainment entertainment organizations with a complete suite of ticket selling technology and ser- - ser and technology selling ticket of suite suite of ticket selling technology and ser- vices. We’ll act as an extension to your team team your to extension an as act We’ll vices. vices. We’ll act as an extension to your team and help make your vision a reality. reality. a vision your make help and and help make your vision a reality.

Michael Ruppert • Director of New Business Development Development Business New of Director • Ruppert Michael Michael Ruppert • Director of New Business Development 484.875.7411 • [email protected] • www.neweratickets.com www.neweratickets.com • [email protected] • 484.875.7411 484.875.7411 • [email protected] • www.neweratickets.com

Front Row Marketing + Analytics is an industry industry an is Analytics + Marketing Row Front Front Row Marketing + Analytics is an industry leading Sports, Entertainment, and Media agency agency Media and Entertainment, Sports, leading leading Sports, Entertainment, and Media agency specializing in the evaluation, consultation, and and consultation, evaluation, the in specializing specializing in the evaluation, consultation, and procurement of contractually obligated revenues. revenues. obligated contractually of procurement procurement of contractually obligated revenues. With 35+ offices operating over 4 continents, continents, 4 over operating offices 35+ With With 35+ offices operating over 4 continents, 50+ years of best practices, and an unparalleled unparalleled an and practices, best of years 50+ 50+ years of best practices, and an unparalleled ecosystem of brand-empowering assets, Front Row Row Front assets, brand-empowering of ecosystem ecosystem of brand-empowering assets, Front Row elevates the profile of your commercial rights like like rights commercial your of profile the elevates elevates the profile of your commercial rights like no other agency. agency. other no no other agency.

Chris Lencheski • President President • Lencheski Chris Chris Lencheski • President 215.218.7533 • [email protected] • www.frontrow-marketing.com www.frontrow-marketing.com • [email protected] • 215.218.7533 215.218.7533 • [email protected] • www.frontrow-marketing.com

Partner with Paciolan to sell more tickets, tickets, more sell to Paciolan with Partner Partner with Paciolan to sell more tickets, maximize revenue and foster intimate and and intimate foster and revenue maximize maximize revenue and foster intimate and profitable customer relationships. Your Your relationships. customer profitable profitable customer relationships. Your tickets, your way. way. your tickets, tickets, your way. ® ® ®

Steve Demots • Sr. Vice President of Sales Sales of President Vice Sr. • Demots Steve Steve Demots • Sr. Vice President of Sales 949.823.1766 • [email protected] • www.paciolan.com www.paciolan.com • [email protected] • 949.823.1766 949.823.1766 • [email protected] • www.paciolan.com

“Fresh” is more than our mantra, it’s our way way our it’s mantra, our than more is “Fresh” “Fresh” is more than our mantra, it’s our way of life. Our fresh means a dynamic, rotating rotating dynamic, a means fresh Our life. of of life. Our fresh means a dynamic, rotating seasonal menu prepared in front of guests and and guests of front in prepared menu seasonal seasonal menu prepared in front of guests and assembled with Fresh, locally sourced ingre- - ingre sourced locally Fresh, with assembled assembled with Fresh, locally sourced ingre- dients. Ovations delivers Fresh menus, Fresh Fresh menus, Fresh delivers Ovations dients. dients. Ovations delivers Fresh menus, Fresh management and Fresh ideas…Fresh is best! best! is ideas…Fresh Fresh and management management and Fresh ideas…Fresh is best! Charles Lawrence • Vice President, Business Development Development Business President, Vice • Lawrence Charles Charles Lawrence • Vice President, Business Development 813.909.2178 • [email protected] • www.ovationsfoodservices.com www.ovationsfoodservices.com • [email protected] • 813.909.2178 813.909.2178 • [email protected] • www.ovationsfoodservices.com comcast-spectacor.com comcast-spectacor.com comcast-spectacor.com

Contemporary Services Services Contemporary Contemporary Services Services Contemporary Corporation Corporation Corporation ® Management Crowd in Leader The The Leader in Crowd Management ® ® Management Crowd in Leader The

CSC CSC CSC ® ® ® www.csc-usa.com www.csc-usa.com www.csc-usa.com facebook.com/CSC.CrowdMgmt facebook.com/CSC.CrowdMgmt facebook.com/CSC.CrowdMgmt twitter.com/CSC_CrowdMgmt twitter.com/CSC_CrowdMgmt twitter.com/CSC_CrowdMgmt 8753-FA_SEVTprogramAd_5.5x8.5.indd 1 11/15/13 11:11 AM Schedule

Wednesday, November 20, 2013 12:00 PM -- 5:00 PM Registration Open Columbia Metropolitan Convention Center

2:00 PM Speaker Networking Room Opens Carolina Room

Session # 1 2:00 PM -- 2:45 PM Panel # 1 Lexington Room

“Academia and the Industry: Opportunities for Meaningful Research Collaboration”

Sport, Entertainment and Venue Management are fast- growing academic fields, with universities across the world conducting new studies and research, often with groundbreaking conclusions. This panel will examine how professionals can use academic findings to improve their own organizations and build lasting relationships with universities.

Dr. Tim DeSchriver, Associate Professor, Alfred Lerner College of Business & Economics, University of Delaware Todd Hunt, CFE, Executive Director, BancorpSouth Arena and Conference Center (Tupelo, MS) Bill Powell, Vice President of Event Marketing Sales, Feld Entertainment Dr. Dan Rascher, Professor and Director for Academic, Programs, Sport Management, University of San Francisco Moderator: Dr. Damon Andrew, Dean, College of Human Sciences & Education, Louisiana State University

Session # 2 3:00 PM -- 4:00 PM “Invited Research Presentations” Lexington Room

Dr. Tim DeSchriver, Associate Professor, Alfred Lerner College of Business & Economics, University of Delaware Dr. Dan Rascher, Professor and Director for Academic Programs, Sport Management, University of San Francisco Dr. Stephen Shapiro, Assistant Professor of Sport Management, Old Dominion University

8 Schedule

Session # 3 4:15 PM --5:00 PM Panel # 2 Lexington Room

“Emergency Preparedness: Solving Today’s Problems with Tomorrow’s Technology”

A look at the new technologies and best practices that shape the way we respond to disasters and security threats. This panel will look at how federal agencies, private security companies and municipal governments can work together to solve current challenges.

James Ammons, Unit Chief, FBI Critical Incident Response Group, Special Event Management Unit Mark Camillo, SVP Strategic Planning, Contemporary Services Corporation Jim Redick, Director of Emergency Preparedness and Response, City of Norfolk, VA Moderator: Les Wiser, Instructor, Department of Criminology and Criminal Justice, University of South Carolina

5:00 PM -- 7:00 PM Case Study Competition Boardroom

7:00 PM -- 9:00 PM Opening Reception 701 Whaley*

Ovations Food Services gives new meaning to Southern hospitality! Join us for local and international dishes that will make your mouth water.

*Transportation (via 15-passenger vans) will be provided to and from the Hilton Columbia Center / Hampton Inn to 701 Whaley. Vans will begin departing at 6:45 pm in front of the Hilton. Continuous shuttle service from the Hilton to 701 Whaley will be provided until 7:30 pm. Vans will begin departing 701 Whaley to return to the Hilton at 8:30 pm. Continuous shuttle service from 701 Whaley to the Hilton will be provided through the end of the reception.

9 Schedule

Thursday, November 21, 2013 8:00 AM Registration Opens Columbia Metropolitan Convention Center

9:00 AM Speaker Networking Room Opens Carolina Room

Session # 4 9:00 AM -- 9:45 AM “Hot Topics / Town Hall” Lexington Room

Session # 5 10:00 AM -- 10:45 AM Panel # 3 Lexington Room

“Moneyball Marketing: Big Data Powered Ticket Sales”

The analytics revolution is changing more than just on-field play. Teams and organizations are increasingly finding new ways to use data to help them set ticket prices, target new audiences and craft marketing messages. This panel will look at the strengths and limitations of a data-centric approach and outline common sense strategies that yield results.

Mark Bashuk, Database Services Manager, Oakland Athletics Haynes Hendrickson, Turnkey Intelligence Barb King, President, Marketing Inspirations Moderator: Dr. Joris Drayer, Assistant Professor, School of Tourism and Hospitality Management, Temple University

Research Presentations Congaree A

“Analysis of Intern Job Search Behaviors and Perceptions”

Michael A. Odio, University of Houston Trevor Bopp, University of Florida Michael Sagas, University of Florida

“A Model for Teaching Sport-Event Management”

Deborah J. Southall, University of North Carolina Richard M. Southall, University of South Carolina

10 Schedule

Research Presentations Congaree B

“Student Laptops in the Entertainment Classroom: An Effective Learning Tool or a Distraction?”

Armen Shaomian, University of South Carolina

“A Student-Driven Collaborative Health Initiative: Project R.E.A.C.H.”

Lawrence W. Judge, Ball State University Elizabeth Wanless, Ball State University James Johnson, Ball State University Kara Holtzclaw, Ball State University Session # 6 11:00 AM -- 11:45 AM Panel # 4 Lexington Room

“Social Media Campaigns that Break Through the Noise”

We’ll take a look at impactful marketing campaigns using Twitter, Facebook, Instagram and other social networking sites that help foster engagement and drive revenues. New technologies, smart phone apps and social media strategies will be identified and analyzed.

Jim Cormier, Vice President of Global Marketing, Ebonite International Ryal Curtis, Social Media Strategist, BlueCross BlueShield of South Carolina Sean Richards, VP Brand Content Development, FusionSports, Inc. Moderator: Dr. Armen Shaomian, Assistant Professor, University of South Carolina

Research Presentations Congaree A

“A Caricature of the Past? The Renovations of Fenway Park & Soldier Field”

Adam G. Pfleegor, Louisiana State University Matthew Katz, University of Texas at Austin Chad S. Seifried, Louisiana State University

11 Schedule

Research Presentations Congaree B

“Managing Concussion Risks of High School Football Players in Two States: Are They Effective?

John J. Miller, Troy University Robin Ammon, University of South Dakota Morgan Lunz, University of South Dakota

“Generational Diversity in Sport Organizations: Understanding and Managing the Human Resources Mix”

Dene’ J. Williamson, Saint Leo University Eric C. Schwarz, Saint Leo University

12:00 PM -- 1:15 PM Luncheon Richland Room

Featured Speaker -- Sean Richards, VP Brand Content Development, FusionSports, Inc.

Session # 7 1:30 PM -- 2:15 PM Panel # 5 Lexington Room

“Venues Today Women of Influence: Class of 2013”

Each July, Venues Today readers select three female professionals to honor with the prestigious Women of Influence award. This panel will feature this year’s winners taking part in a lively and in-depth discussion about what it means to be a professional woman in this industry in 2013.

Adina Erwin, Vice President and General Manager, Fox Theatre (Atlanta, GA) Maureen Ginty, EVP Marketing Services and Human Resources, SMG Kim Stone, EVP and General Manager, the Heat Group (American Airlines Arena & Miami Heat) Moderator: Linda Deckard, Publisher and Editor-in-Chief, Venues Today

12 Schedule

Session # 8 2:30 PM -- 3:15 PM Panel # 6 Lexington Room

“Internships That Work”

This panel will delve into the world of professional internships and identify programs that have the highest probability of leading to mutual satisfaction. For students, this panel will examine what to look for in an internship, while professionals will gain insight into building internship programs that benefit both the intern and the organization, and academic programs will get tips on how to structure a program that works.

Dr. James Kadlecek, Associate Professor and Department Chair, Human Performance & Sport Business, University of Mount Union Lane Miller, VP Human Resources, Comcast-Spectacor / Global Spectrum Dr. Stephen Shapiro, Assistant Professor of Sport Management, Old Dominion University Alex Vergara, Manager, Sports Development, Disney Sports Attractions Moderator: Dr. Michael Odio, University of Houston

Craig Kelly Sport & Entertainment Law Symposium Congaree A

“Global Disability Laws and their Impact on the Stadium Experience”

Learn from two experts in stadium accessibility about how the implementation of international laws promoting disability rights have enhanced the stadium experience for sports fans with disabilities as well as discover strategies for addressing future managerial challenges in providing access.

Dr. John Grady, University of South Carolina Dr. Juan Paramio-Salcines, Universidad Autónoma de Madrid

13 Schedule

Session # 9 3:30 PM -- 4:15 PM Panel # 7 Lexington Room

“Going Green to Create Green: Using Sustainability Measures to Increase Your Bottom Line”

Environmental sustainability is more than just good stewardship. It’s also good business. This panel will examine green initiatives that are helping venues save money and, in some cases, build new revenue streams.

Joseph Dennis, General Manager, Gwinnett Center Courtney Dyer, General Manager, Virginia Beach Convention Center (Virginia Beach, VA) Tom Williams, Venue Solutions Group (VSG) Moderator: Dr. Haylee Mercado, Assistant Professor, University of South Carolina

Research Presentations Congaree A

“Perceptions of the NBA’s Rookie Transition Program (RTP): Insight from RTP Personnel”

Kwame J. A. Agyemang, Louisiana State University

“The Effects of Social Media on Emotions, Brand Relationship Quality, and Behavior: An Empirical Study of Music Festival Attendees”

Simon Hudson, University of South Carolina Rupert Hudson, University of South Carolina Marty Roth, University of South Carolina Tom Madden, University of South Carolina

3:30 PM -- 5:30 PM Career & Internship Fair Lexington Prefunction & Lower Level Behind Escalator

14 Schedule

Session # 10 4:30 PM -- 5:15 PM Research Presentations Congaree A

“The Impact of Gambling Proximity on Gambling Attitudes, Subjective Norms, Gambling Intentions, and Gambling Behavior of College Athletes”

Robert G. Thrasher, Lees-McRae College Damon P. S. Andrew, Louisiana State University

“Analysis of Premium Food and Beverage Trends in North American ‘Big Four’ Sports Leagues”

Danielle Kloke, University of Dayton Peter Titlebaum, University of Dayton

Research Presentations Congaree B

“The Value of Green: IAVM Managerial Perceptions of Sustainability”

Haylee Mercado, University of South Carolina

“Muddying the Waters: Recreational User Statutes and Adventure Racing”

Michael S. Carroll, Troy University Andrew A. Goldsmith, Texas A&M University

5:30 PM -- 8:00 PM Vista Lights Reception Liberty Tap Room & Grill*

Please stop by our Vista Lights drop-in event at Liberty Tap Room and Grill* and grab some hors d’oeuvres before heading out to enjoy the 28th annual Vista Lights holiday street party. Liberty Tap Room is located at the center of Vista Lights, so make sure you head outside and check out all of the stores, restaurants, and activities open for the celebration. Don’t forget to watch the tree lighting ceremony at 7PM on the corner of Lincoln and Gervais.

*Liberty Tap Room and Grill is located on the corner of Lincoln and Gervais, just north of the convention center. Please enter through the Lincoln Street door closest to the convention center.

15 Schedule

Friday, November 22, 2013 8:00 AM Registration Opens Columbia Metropolitan Convention Center

9:00 AM Speaker Networking Room Opens Carolina Room

9:00 AM -- 11:00 AM Career & Internship Fair Lexington Prefunction & Lower Level Behind Escalator

Session # 11 9:00 AM -- 9:45 AM Research Poster Presentations Richland Prefunction

“Relationship between Participant Satisfaction and Direct Spending at a Half-Marathon”

Robert Case, Old Dominion University Christian Boughner, College of William and Mary Tanujit Dey, College of William and Mary Greg Dowd, College of William and Mary Bryan Smith, College of William and Mary

“Terrorism at the 2013 Boston Marathon: Risk Management Implications for Sport and Event Managers”

Daniel P. Connaughton, University of Florida John B. Egberts, University of Florida J.O. Spengler, University of Florida

“Comparison and Asymmetrical Analyses of the Experiences in Watching CPBL on the Media and at the Stadium”

Lo-Shiue Gau, Asia University, Taiwan Da-Qi Hung, Asia University, Taiwan Jong-Chae Kim, Fairleigh Dickinson University

“Understanding Impact of Folding Boat Attributes on Consumer’s Purchase Intention”

Oh, I.Y., Sangmyung University Kim, J.H., Wingate University Jung, D.H., Sangmyung University Lee, D.H., Sangmyung University

16 Schedule

“Value Added Experiential Learning: An International Travel Study Program in Sport Management”

Jong-Chae Kim, Fairleigh Dickinson University

“The Impact of Event Prestige on Intention to Continue Sport Participation”

Seungmo Kim, Hong Kong Baptist University Jingdong Liu, Hong Kong Baptist University Adam Love, Mississippi State University

“The Influence on Consumer’s Trust and Attitude by Types of Match-Fixing Cases in Professional Sports”

Chan Min Park, University of Florida Hee Youn Kim, University of Florida Daniel P. Connaughton, University of Florida

“Undergraduate Sport Management Students’ Perceptions of Leadership Behaviors through Service Learning: A Quantitative, Quasi-Experimental Study”

Bryan Romsa, Minnesota State University, Mankato Jon Lim, Minnesota State University, Mankato Katelyn Romsa, Minnesota State University, Mankato Suzannah Armentrout, Minnesota State University, Mankato

“Charity-Organized Sport: Impact of the Experience”

Amy Rundio, The University of Texas at Austin Bob Heere (Advisor), University of South Carolina

“Research Literature Review on Golf Course Accessibility of Wheelchair Users: A Plan”

Elizabeth Wanless, Ball State University Larry W. Judge, Ball State University Shannon Dieringer, Ball State Universit

17 Schedule

Session # 12 10:00 AM -- 10:45 AM Panel # 8 Lexington Room

“Entertainment Districts and the Changing Urban Experience”

The success of projects like L.A. Live, Live! in and the Power and Light District in Kansas City, Mo., are changing the way venue operators look at creating entertainment destinations. Developers and sports teams are starting to build 360-degree entertainment destinations in urban cores across America, extending the event experience beyond the venue’s own walls.

Brian Hixenbaugh, Manager, CFE Arena (Orlando, FL) Chase Martin, Director of Business Development, Cordish Companies Bob Newman, President, AEG Facilities (Los Angeles, CA) Moderator: Linda Deckard, Publisher and Editor-in-Chief, Venues Today

Research Presentations Congaree A

“Fans or Friends? The Role of Sport in Newcomer Adjustment and Socialization”

Matt Katz, University of Texas at Austin Bob Heere, University of South Carolina

“Evaluating Sport Sponsorship Effectiveness at a Mid-Major Division I Institution”

Riley Montgomery, Troy University Anthony W. Dixon, Troy University J. Michael Martinez, Troy University

Research Presentations Congaree B

“Riddell Gets Its Bell Rung: Examining the Ridolfi Case and its Implications”

Michael S. Carroll, Troy University Thomas A. Baker III, University of Georgia

18 Schedule

“Asset Recapitalization Based on Economic Impact: Strategic Planning Implications”

Tom Regan, University of South Carolina Kenneth Teed, George Washington University

Session # 13 11:00 AM -- 11:45 AM Panel # 9 Lexington Room

“Generation Next: Today’s Young Leaders Look at Tomorrow”

Meet Venues Today’s Generation Next Class of 2013 — young professionals under the age of 35 recognized for their outstanding contributions to the sports and entertainment industry. This inspiring group will discuss balancing their professional and personal lives while keeping pace with the ever-changing demands of business in the modern age.

Jason Blumenfeld, General Manger, Abbotsford Entertainment Centre Monty Jones, Jr., General Manager for Global Spectrum – Augusta Civic Center (Augusta, GA) Deidra Sibilia, Ticketing Manager, C3 Presents Moderator: Dave Brooks, Managing Editor, Venues Today

Research Presentations Congaree A

“The Digital Diaspora, Socialite and Socialiser: Developing Market Segmentation Variables for Tomorrow’s Gaelic Athletic Association in Ireland”

Damian Gallagher, University of Ulster Audrey Gilmore, University of Ulster Christina Donnelly, National University of Ireland Maynooth

“They are not Coming: Atmospheric Factors that Impact Mid- Major College Fans’ Decision to Attend or not Attend Men’s Basketball Games”

Mauro Palmero, East Tennessee State University Kelly Price, East Tennessee State University

19 Schedule

Research Presentations Congaree B

“Firing a Major College Football Coach in Season: Good Business or Bad Faith?

Ricky Lefft, University of South Carolina

“Triathlon Safety Guidelines: Are They Effective in Protecting the Triathlete?”

John J. Miller, Troy University Gina Pauline, Syracuse University

12:00 PM -- 1:30 PM Awards Luncheon Richland Room

IAVM Region 5 Distinguished Service Award recipient: Lionel Dubay, Assistant Vice President & Director, Business Services Division, University of Florida

Academic Achievement in Sport and Entertainment Award recipient: Dr. Matthew Shank, President, Marymount University

Pioneer in Sport and Entertainment Award recipient: Tim Leiweke, CEO, Maple Leaf Sports & Entertainment

Lifetime Achievement in Sport and Entertainment Award recipient: Michael Cohl, President, S2BN Entertainment

Conversation with Michael Cohl, President, S2BN Entertainment

1:45 PM -- 2:30 PM Closing Keynote Lexington Room

Featured Speaker: Tim Leiweke, CEO, Maple Leaf Sports & Entertainment

20 A Special Thank You

Thank you to the 2013 SEVT Coordinators:

SEVT Student Coordinators:

Rebecca Duensing Student Director Ava Jones Student Director Mary Lynn Berilla Marketing Dakota Bierly Volunteers Alyssa Burkard Sponsor Services Lindsey Everk Speaker Services Joe Gelay Career & Internship Fair Emily Haelen Speaker Services Shelli Hatcher Logisitics & Facilities JennaMarie Hill Hotel Emma Hoyle Career & Internship Fair Kallie Linsberg Career & Internship Fair Barry Liu Hotel Anthony Lubrano Logistics & Facilities Daniel Medvedev Transportation Clare Messina Speaker & Sponsor Services Jack Mitchell Logistics & Facilities Michael Murphy Registration Melanie Sabol Sponsor Services Ethan Samarel Transportation Mary Stewart Marketing Chelsea Theobald Transportation Jennifer Walsh Marketing

21 A Special Thank You

Thank you for your hard work and dedication

Special thanks to: Dr. Brian J. Mihalik, Dean Ben Waring Trey Ellis Tina Weaver Brooke Stillwell

USC Faculty & Staff: Dr. Matt Brown, Interim Chair Adonis “Sporty” Jeralds Frank Roach Todd C. Koesters, J.D. Dr. Khalid Ballouli Joseph “Ricky” Lefft, Esq. Dr. Matt Bernthal Dr. Haylee Uecker Mercado Kim Boone Dr. Mark Nagel Dr. Andy Gillentine, Associate Dr. Tom Regan Dean of Academic Programs Dr. Armen Shaomian Dr. John Grady Dr. Richard Southall Jessica Harris Steve Taylor Dr. Bob Heere

Venues Today Staff: Linda Deckard, Publisher, Nazarene Kahn Editor-in-Chief Samanta Le Jessica Boudevin Steve Martinez Lisa Brink Jim McNeil Dave Brooks Jay Nguyen Becky Burson Rob Ocampo Rich DiGiacomo

IAVM Region 5:

Thanks to the Region 5 Board, Region 5 members, and to IAVM headquarters for all of their support.

22 Notes

23 Notes

24 2013 Now Powered by IAVM Region 5 November 20-22

COLUMBIA METROPOLITAN CONVENTION CENTER, Bringing together sport 14-16, 2012COLUMBIA SC and entertainment industry leaders, students and those teaching future leaders of our industry

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