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Home , Ari Shapiro, Audie Cornish, Brooke Gladstone, Kelly McEvers, KPBZ, KSFC

This is SPR The three stations of Spokane Public Radio connect listeners to NPR, BBC, Northwest News Network, local voices and more.

SPR’s mission statement calls us to provide high-quality artistic and educational programming, enhancing and enlivening the cultural life and civic discourse of the communities we serve.

Broadcast Services • 91.1 KPBX is the principal station, a full service public of news, music & ideas since 1980. • 91.9 KSFC has beamed breaking news, discussion & ideas from all over the world since 1999. • 90.3 KPBZ shuffles public radio stories from global producers in a format called Radio Remix. (Currently not available for business support announcements.) All stations broadcast in HD and stream on digital devices through SpokanePublicRadio.org. The Bookshelf Nancy Roth, Production Intern Don Hamilton Photography

The Guitar Hour Leon Atkinson

As a Community Public Radio Station, SPR’s funding comes primarily from listeners’ annual contributions, program support, and grants.

More than 300 Volunteers help with the station each year, including the governing board of directors and a group of community advisors.

Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 SpokanePublicRadio.org | [email protected] Musicfest Northwest Serving the Inland Northwest SPR delivers news, arts, public affairs and more to more than 1 million residents in 750 communities. All stations broadcast in HD and stream 24/7 to anywhere in the world through digital platforms – computers, cell phones, tablets, and more – at SpokanePublicRadio.org. Some programs are available as podcasts for on-demand listening.

KPBX Broadcasts from Mica Peak to: • 91.1 Spokane, Coeur d’Alene, • 90.9 Oroville Twisp/Winthrop • 91.9 Brewster, Grand Coulee • 88.5 Omak • 92.1 Bonners Ferry • 89.3 Enterprise, Kellogg • 101.7 Sandpoint • 90.7 Spokane South Hill • 103.9 Thompson Falls

KSFC Broadcasts from Lookout Mountain to: • 91.9 Spokane • 90.7 Spokane South Hill • 88.5 Omak • 100.3 Coeur d’Alene • 89.3 Enterprise, Kellogg

Listeners Connect Through: • HD Broadcast • Weekly Email Newsletter • 24/7 Streaming at • SpokanePublicRadio.org • • Podcasts • YouTube • On Demand Audio • SPR Events Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 SpokanePublicRadio.org | [email protected] Connect to SPR Listeners More KPBX & KSFC listeners seek out public radio business supporters and take action because of the announcements they hear.

According to NPR research, listeners express extremely positive feelings toward public radio supporters, a phenomenon known as “The Halo Effect.” • 75% of listeners say their opinion of a company is more positive when they learn it sponsors public radio. • 85% of listeners consider public radio “personally important” to them. People trust the information they get from public radio - including your announcement. Your on-air message enhances your image while calling attention to your business. Business support can give you a glow with your own public radio ‘halo.’

Public Radio listeners are: • Actively involved in community life, social and environmental issues. • Curious about the world and engage in life-long learning. • Concerned with lasting value. • Physically active and take responsibility for their health. • Engaged with a variety of experiences, including traveling, attending events, seeing movies, dining out. • Enjoying interests such as gardening, cooking, games, and reading. • 49% female, 51% male

Listener Demographics 76% 76% 68%

59% 61% 61% 57% 57% 52%

34% 31%

Annual Annual Own Married Children College Grad. Employed See White- 18 - 54 Income Income Homes Under 18 Grads Degrees Work as Collar Years $75,000+ $50,000+ Career Workers Old

Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 SpokanePublicRadio.org | [email protected] Copy Informs & Connects

Writing your copy is part of the service when you work with SPR.

Working with KPBX and KSFC has significant advantages. • You reach our region’s most active, educated, affluent and connected people. Peter Glarborg • Your announcements stand out amongst the uncluttered sound of non-commercial public radio. • You earn the appreciation of our listeners. They understand your partnership with SPR helps sustain an essential regional resource.

Your partnership with SPR builds awareness of your brand. Gain a positive reputation with an audience you can’t afford to leave out of your marketing mix.

Research shows that public radio listeners respond best to factual, short announcements with non-commercial language. SPR follows FCC rules for public radio, along with practices established by NPR.

Katherine Lawlor Spots May Include: • The underwriter’s complete name. • A factual 10-second statement describing your business, mission, or event. • Three products or services that identify you, including brand names. • One way to contact you – your address, phone number, or web site address.

Spots Cannot Include: • A call to action that directs listeners to buy, see, consider, call, etc. Front Porch Bluegrass Kevin Brown • Comparative or qualitative language including adjectives, prices, promotional language or personal pronouns like “you” or “yours.” • Awards or industry recognition. • Reference to cost or prices of any kind. To maintain a consistent air sound, all announcements are read by staff announcers.

Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 Verne Windham SpokanePublicRadio.org | [email protected] Get Your Message To SPR Listeners

Below are examples of copy within policies established by the FCC, NPR, and SPR.

…by The Spokane Farmers’ Market, 18 years of local food sold by local food producers that grow, catch, make and sell it; open Saturdays and Wednesdays from 8 to 1, on 5th and Division between Division and Browne. …by Spokane Jazz Orchestra, beginning their season with Hello Pops: A Tribute to Louis Armstrong featuring Wycliffe Gordon, Saturday, September 17th at The Bing. Details at Tickets West dot com and all outlets. …by Strong Solutions, Apple--Mac, iPad, and iPhone management solutions with Strong Care Plus and Strong Care Backup for small or medium businesses. Online at spokane mac dot com. …by Hamilton Studio, with the team and tools to tell the story. Stills, Motion, Sound. Hamilton Studio dot com. …by Central Food, serving ingredient-driven food for breakfast, lunch, and dinner with views overlooking the Spokane River; on the web and on Facebook at eat central food dot com. …by WestCoast Entertainment and National Geographic Live and global photojournalist Ami Vitali with a multi-media program October 26th. Single and student tickets at w c e broadway dot com. …by Colter’s Creek Vineyard, winery and restaurant, located at 308 Main Street, in Juliaetta, , making handcrafted wines from Lewis and Clark valley grapes. Colters Creek dot com. …by Mountain Gear, a full-service outdoor specialty store with ski, snowboard and snow shoe gear now available, located in Spokane at 2002 North Division or online at mountain gear dot com. …by The Inlander, a family-owned independent weekly, covering news, arts, and entertainment for the region, out every Thursday and updated daily on Inlander dot com. …by the Spokane Area Youth Choirs, training young Northwest singers from 7 to 18, since 1987. Information about the choirs at 624-7992 or SAY choirs dot org. …by American Building Maintenance, offering a range of professional building services, including cleaning, handyman services, painting, and floor refinishing.

Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 SpokanePublicRadio.org | [email protected] Stephen Voss Options With KPBX Engage the core listeners of SPR’s News, Music and Ideas service. Let us tailor a schedule for you based on your budget and timeline, or use these suggestions.

AM/PM Drive, 5 spots per week, annual

1 Year, $6,240 $520 per month 260 spots $24 each

All Things Considered AM/PM Drive, 2 spots per week 1 Year 6 Months 3 Months $2,700 $1,456 $780 $225 per month $243 per month $260 per month 104 spots 52 spots 26 spots $26 each $28 each $30 each

Music Programs, 2 spots per week 1 Year 6 Months 3 Months $1,664 $936 $520 $139 per month $156 per month $173 per month Classical, Jazz Jan Munstedt 104 spots 52 spots 26 spots $16 each $18 each $20 each

A La Carte Short program-specific schedules, the basic spot rate is $30 for AM/PM Drive, $20-28 for all other times. A minimum KPBX schedule is $375.

Additional Information • Announcements are 10 seconds long. • Programs may be interrupted for • Announcements always start with breaking news. Your representative client’s name. will work to reschedule announcements as needed. • SPR representatives can write draft This American Life Ira Glass copy and provide rewrite assistance. • At your preference, SPR can bill monthly, quarterly or annually. • Final copy must be received at least three (3) business days before • EFT billing available. schedule begins. • Cancellations after the beginning of • Please allow at least three (3) a schedule will be billed through the business days for schedule or copy end of that month. changes.

Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764

Movies 101 Nathan Weinbender, SpokanePublicRadio.org | [email protected] MaryPat Treuthart, Dan Webster Stephen Voss KPBX 91.1 fm News, Music & Ideas

Mon Tues Wed Thurs Fri Sat Sun Mid Brazillian Live Wire Hour

2a *BBC World Service 3a *BBC World Kelly McEvers Service 4a

5a *NPR's 6a Local News *NPR's 7a 6:44a, 7:04a, 7:44a, 8:04a, 8:44a Weekday Arts Calendar 8a 6:20a, 7:20a, 8:20a, 2p, 6:29p Weekend Arts Calendar 9a 6:18a, 7:18a, 8:18a, Poetry Moment 9:18a, 11:55a

10a Morning Classical Classical Classical 11a Music Music Jan Leonard New Releases & Piano Bench Jim Tevenan *New *Piano *Footlight *Guitar Exploring Releases Bench Parade Hour Music Munstedt Oakland 12p * Public *NW Arts The Moth This Climate *Zorba American Radiolab One Forums Paster The Write Q Radio Hour Life 1p Front Porch *Fresh Air with Weekend Bluegrass

Stephen Voss 2p Friday *Wait, Wait Nacho A Little Afternoon Music Jazz Don’t Tell Me Celtic Hour 3p with Rachel Exploring Music Bade- *Ask Me Folk McMurphy Another Alley 4p Marketplace *Live Selected Wire! Shorts 5p *NPR’s All Things Considered Local News at *NPR’s All Things Considered 6p 4:44p, 5:04p, 5:44p, 6:04p All Songs Woodsongs Weekend Edition Sunday Lulu Garcia-Navarro The Bookshelf Movies 101 Alt. Latino 7p Vox Swingin’ Rhythm L.A. Harmonia Chamber Down International Humana Music Atlas Americana 8p Theatre the Lane The Johnson’s Global Spanish Works The Chicago Friday Improbable Night Jazz History of Pop Village 9p Hour New York Symphony This Philharmonic with Mike American The Orchestra Soul Life Score Grabicki Express Soundspace 10p with Zan The Jazz ’til Jazz at 100 Afterglow Return Jazz Roadhouse 11p Midnight to the Night Lights Odyssey Beale St. Hearts Jan Munstedt Jazz Now Jazz Review Source Caravan of Space *Newscast at top of the hour

Wait Wait... Don’t Tell Me Options With KSFC Engage the core listeners of SPR’s News, Discussion and Ideas service.

Let us tailor a schedule for you based on your budget and timeline, or use these suggestions.

News Sampler: 3 spots per week air 5 a.m.-8 p.m. Zorba Paster On Your Health 1 Year 6 Months 3 Months $1,872 $1,092 $624 $156 per month $182 per month $208 per month

By Janice Yi 156 spots 78 spots 39 spots $12 each $14 each $16 each

KSFC Sampler, 3 spots per week rotate through Weekday, Evening and Weekend 1 Year 6 Months 3 Months $1,560 $936 $546

On The Media $130 per month $156 per month $182 per month 156 spots 78 spots 39 spots $10 each $12 each $14 each

A La Carte For short schedules, the basic spot rate is $20 for AM/PM Drive, $15 Weekday times, and $10 Weekend times. A minimum KSFC schedule is $350.

Additional Information • Announcements are 10 seconds long. • Programs may be interrupted for breaking news. Your representative Marketplace Kai Ryssdal • Announcements always start with client’s name. will work to reschedule announcements as needed. • SPR representatives can write draft copy and provide rewrite assistance. • At your preference, SPR can bill monthly, quarterly or annually. • Final copy must be received at • EFT billing available. Janean Jorgensen least three (3) business days before schedule begins. • Cancellations after the beginning of • Please allow at least three (3) a schedule will be billed through the business days for schedule or copy end of that month. changes.

Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764

Wait Wait...Don’t Tell Me Paula Poundstone SpokanePublicRadio.org | [email protected] Stephen Voss KSFC 91.9 fm News, Discussion & Ideas

Mon Tues Wed Thurs Fri Sat Sun Mid

1a

2a *World *World Radio Network Radio 3a Network

Morning Edition David Green, 4a

5a Dan Burke *BBC World Service *Weekend *Weekend 6a Edition Edition *NPR’s Morning Edition Saturday Sunday 7a Local News *Climate *With Good 6:06a, 7:06a One Reason 8a *Travel w/ *TED Rick Steves Radio Hour 9a * *Ask Me *Inspired Another 10a *On the *Reveal *TED Radio *Innovation *The NPR’s Media Hour Hub Takeaway Weekend Edition 11a *You Bet Fresh Air Terry Gross *The Takeaway *Wait, Wait *Science Don’t Tell Me Your Garden 12p Friday *On the *Zorba *BBC Newshour Media Paster 1p *Movies 101 People’s Treatment Pharmacy 2p *NPR’s All Things Considered *Reveal *Innovation Hub 3p Cambridge Inside This *Milk *think Forum American NW Arts Europe Street 4p Life *NPR’s All Things *On Point (Repeat of 9a hour) Considered 5p *The Daily *BBC World Service 6p Marketplace Director’s Men Charge This American Life Ira Glass *NPR’s All Things Considered Choice The Write ? 7p *Fresh Air City Arts *Fresh Air with Terry Gross Weekend & Lectures 8p The Slowdown *A Way *Live Wire Stephen Voss As It Happens w/ Words 9p Native America Calling *The Selected (also heard live M-F from 10a-11a on KPBZ) Pulse Shorts 1100p Common- *Weekly Alternative World *Big Picture *Wait, Wait Wealth Club Constitutional Radio Affairs *Science Science Don’t Tell Me 11p Friday Tech *BBC World Service Nation Le Show *Newscast at top of the hour

All Things Considered Expose Your Event

Spokane Public Radio offers packages of short business support schedules for your special events.

Announcements can be linked to KPBX programs appropriate to your event.

Use Event Business Support to Announce • Music & Dance Concerts • Craft Fairs & Festivals • Theatrical Events • Classes & Seminars • Exhibitions • Summer & Specialty Camps • Gallery Openings • Your Unique Event

Special Event Plans

9 Days 7 Days 5 Days $567 $483 $375 27 spots 21 spots 15 spots $21 each $23 each $25 each

Announcements are scheduled to run consecutively three times per day between 5 a.m. - 7 p.m. We can also work with your budget and timeline to put custom event schedules together.

Additional Information • Announcements are • Please allow at least three (3) 10 seconds long. business days for schedule or copy • Announcements always start with changes. client’s name. • SPR representatives can write draft • Full payment is required in advance copy and provide rewrite assistance. of your schedule date. • Programs may be interrupted for • Final copy must be received at breaking news. Your representative least three (3) business days before will work to reschedule schedule begins. announcements a.s.a.p.

Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 SpokanePublicRadio.org | [email protected] Package Your Business Support Spokane Public Radio offers packages for your short term marketing efforts. Packages vary in size but are a combination of SPR, NPR, and public radio network news, music, public affairs, and entertainment

SPR Program Direcor Doug Nadvornick over our broadcast week. Announcements must run within the time frame specified and not be spread out.

Business Support Packages - KPBX Only

2 Weeks 3 Weeks 4 Weeks 8 Weeks All News Combination Combination Combination Programs Programs* Programs* Programs* $600 $800 $1000 $2000 20 spots 30 spots 40 spots 88 spots $30 each $27 each $25 each $23 each

*Maximum 6 news spots per day.

Spots May Include: On Point • The underwriter’s complete name at the beginning of the spot. • A factual 10-second statement describing your business, mission, or event. • Three products or services that identify you, including brand names. • A way to contact you—your address, phone number, website, or basic location.

Spots Cannot Include: • A call to action that directs listeners to buy, see, consider, call, etc.

Marketplace David Brancaccio • Comparative or qualitative language including adjectives, prices, promotional language or personal pronouns like “you” or “yours.” • Awards or industry recognition.

Additional Information • Final copy and any changes must be • Full payment is required in advance received at least three (3) business of your schedule date. days before run date.

Business Support Phone: 509.328.5729 | SpokanePublicRadio.org | [email protected] SPR Creates a Partnership Between Our Audience and Business Supporters • SPR serves over a million listeners in 750 communities.

• Reach a highly desirable demographic with SPR. Our listeners are educated, active, affluent, community supporters. Over half work in professional, managerial and administrative positions.

• SPR is the only NPR station in our market with award winning local, regional, national and global news and features.

• SPR broadcasts news, a wide variety of music, arts, community interviews, public affairs, entertainment, events information, weather and more.

• Our listeners have kept SPR funded for 40 years, along with funds from Business Supporters, grants and events.

• Business Support announcements are broadcast and also streamed live anywhere from computers, smart phones or mobile devices.

• Over 60% of our listeners hold a positive opinion of business supporters that work with public radio.

• As a non-commercial station SPR broadcasts business support announcements only 2 minutes an hour so your announcements won’t get lost in a clutter of announcements.

• Over 95% of listeners say they take action in response to something they heard on public radio.

Working together, we make our region a stronger and better place to live, work and play.

Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 | SpokanePublicRadio.org | [email protected]