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Business Support Packet

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Business Support Packet This is SPR The three stations of Spokane Public Radio connect listeners to NPR, BBC, Northwest News Network, local voices and more. SPR’s mission statement calls us to provide high-quality artistic and educational programming, enhancing and enlivening the cultural life and civic discourse of the communities we serve. Broadcast Services • 91.1 KPBX is the principal station, broadcasting a full service public radio format of news, music & ideas since 1980. • 91.9 KSFC has beamed breaking news, discussion & ideas from all over the world since 1999. • 90.3 KPBZ shuffles public radio stories from global producers in a format called Radio Remix. (Currently not available for business support announcements.) All stations broadcast in HD and stream on digital devices through SpokanePublicRadio.org. The Bookshelf Nancy Roth, Production Intern Don Hamilton Photography The Guitar Hour Leon Atkinson As a Community Public Radio Station, SPR’s funding comes primarily from listeners’ annual contributions, program support, and grants. More than 300 Volunteers help with the station each year, including the governing board of directors and a group of community advisors. Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 SpokanePublicRadio.org | [email protected] Musicfest Northwest Serving the Inland Northwest SPR delivers news, arts, public affairs and more to more than 1 million residents in 750 communities. All stations broadcast in HD and stream 24/7 to anywhere in the world through digital platforms – computers, cell phones, tablets, and more – at SpokanePublicRadio.org. Some programs are available as podcasts for on-demand listening. KPBX Broadcasts from Mica Peak to: • 91.1 Spokane, Coeur d’Alene, • 90.9 Oroville Twisp/Winthrop • 91.9 Brewster, Grand Coulee • 88.5 Omak • 92.1 Bonners Ferry • 89.3 Enterprise, Kellogg • 101.7 Sandpoint • 90.7 Spokane South Hill • 103.9 Thompson Falls KSFC Broadcasts from Lookout Mountain to: • 91.9 Spokane • 90.7 Spokane South Hill • 88.5 Omak • 100.3 Coeur d’Alene • 89.3 Enterprise, Kellogg Listeners Connect Through: • HD Broadcast • Weekly Email Newsletter • 24/7 Streaming at • Facebook SpokanePublicRadio.org • Twitter • Podcasts • YouTube • On Demand Audio • SPR Events Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 SpokanePublicRadio.org | [email protected] Connect to SPR Listeners More KPBX & KSFC listeners seek out public radio business supporters and take action because of the announcements they hear. According to NPR research, listeners express extremely positive feelings toward public radio supporters, a phenomenon known as “The Halo Effect.” • 75% of listeners say their opinion of a company is more positive when they learn it sponsors public radio. • 85% of listeners consider public radio “personally important” to them. People trust the information they get from public radio - including your announcement. Your on-air message enhances your image while calling attention to your business. Business support can give you a glow with your own public radio ‘halo.’ Public Radio listeners are: • Actively involved in community life, social and environmental issues. • Curious about the world and engage in life-long learning. • Concerned with lasting value. • Physically active and take responsibility for their health. • Engaged with a variety of experiences, including traveling, attending events, seeing movies, dining out. • Enjoying interests such as gardening, cooking, games, and reading. • 49% female, 51% male Listener Demographics 76% 76% 68% 59% 61% 61% 57% 57% 52% 34% 31% Annual Annual Own Married Children College Grad. Employed See White- 18 - 54 Income Income Homes Under 18 Grads Degrees Work as Collar Years $75,000+ $50,000+ Career Workers Old Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 SpokanePublicRadio.org | [email protected] Copy Informs & Connects Writing your copy is part of the service when you work with SPR. Working with KPBX and KSFC has significant advantages. • You reach our region’s most active, educated, affluent and connected people. Peter Glarborg • Your announcements stand out amongst the uncluttered sound of non-commercial public radio. • You earn the appreciation of our listeners. They understand your partnership with SPR helps sustain an essential regional resource. Your partnership with SPR builds awareness of your brand. Gain a positive reputation with an audience you can’t afford to leave out of your marketing mix. Research shows that public radio listeners respond best to factual, short announcements with non-commercial language. SPR follows FCC rules for public radio, along with practices established by NPR. Katherine Lawlor Spots May Include: • The underwriter’s complete name. • A factual 10-second statement describing your business, mission, or event. • Three products or services that identify you, including brand names. • One way to contact you – your address, phone number, or web site address. Spots Cannot Include: • A call to action that directs listeners to buy, see, consider, call, etc. Front Porch Bluegrass Kevin Brown • Comparative or qualitative language including adjectives, prices, promotional language or personal pronouns like “you” or “yours.” • Awards or industry recognition. • Reference to cost or prices of any kind. To maintain a consistent air sound, all announcements are read by staff announcers. Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 Verne Windham SpokanePublicRadio.org | [email protected] Get Your Message To SPR Listeners Below are examples of copy within policies established by the FCC, NPR, and SPR. …by The Spokane Farmers’ Market, 18 years of local food sold by local food producers that grow, catch, make and sell it; open Saturdays and Wednesdays from 8 to 1, on 5th and Division between Division and Browne. …by Spokane Jazz Orchestra, beginning their season with Hello Pops: A Tribute to Louis Armstrong featuring Wycliffe Gordon, Saturday, September 17th at The Bing. Details at Tickets West dot com and all outlets. …by Strong Solutions, Apple--Mac, iPad, and iPhone management solutions with Strong Care Plus and Strong Care Backup for small or medium businesses. Online at spokane mac dot com. …by Hamilton Studio, with the team and tools to tell the story. Stills, Motion, Sound. Hamilton Studio dot com. …by Central Food, serving ingredient-driven food for breakfast, lunch, and dinner with views overlooking the Spokane River; on the web and on Facebook at eat central food dot com. …by WestCoast Entertainment and National Geographic Live and global photojournalist Ami Vitali with a multi-media program October 26th. Single and student tickets at w c e broadway dot com. …by Colter’s Creek Vineyard, winery and restaurant, located at 308 Main Street, in Juliaetta, Idaho, making handcrafted wines from Lewis and Clark valley grapes. Colters Creek dot com. …by Mountain Gear, a full-service outdoor specialty store with ski, snowboard and snow shoe gear now available, located in Spokane at 2002 North Division or online at mountain gear dot com. …by The Inlander, a family-owned independent weekly, covering news, arts, and entertainment for the region, out every Thursday and updated daily on Inlander dot com. …by the Spokane Area Youth Choirs, training young Northwest singers from 7 to 18, since 1987. Information about the choirs at 624-7992 or SAY choirs dot org. …by American Building Maintenance, offering a range of professional building services, including cleaning, handyman services, painting, and floor refinishing. Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 SpokanePublicRadio.org | [email protected] Stephen Voss Options With KPBX Engage the core listeners of SPR’s News, Music and Ideas service. Let us tailor a schedule for you based on your budget and timeline, or use these suggestions. AM/PM Drive, 5 spots per week, annual 1 Year, $6,240 $520 per month 260 spots $24 each All Things Considered Audie Cornish AM/PM Drive, 2 spots per week 1 Year 6 Months 3 Months $2,700 $1,456 $780 $225 per month $243 per month $260 per month 104 spots 52 spots 26 spots $26 each $28 each $30 each Music Programs, 2 spots per week 1 Year 6 Months 3 Months $1,664 $936 $520 $139 per month $156 per month $173 per month Classical, Jazz Jan Munstedt 104 spots 52 spots 26 spots $16 each $18 each $20 each A La Carte Short program-specific schedules, the basic spot rate is $30 for AM/PM Drive, $20-28 for all other times. A minimum KPBX schedule is $375. Additional Information • Announcements are 10 seconds long. • Programs may be interrupted for • Announcements always start with breaking news. Your representative client’s name. will work to reschedule announcements as needed. • SPR representatives can write draft This American Life Ira Glass copy and provide rewrite assistance. • At your preference, SPR can bill monthly, quarterly or annually. • Final copy must be received at least three (3) business days before • EFT billing available. schedule begins. • Cancellations after the beginning of • Please allow at least three (3) a schedule will be billed through the business days for schedule or copy end of that month. changes. Arrange Your SPR Plan Today Phone: 509.328.5729 | Toll Free: 800.328.5729 | Fax: 509.328.5764 Movies 101 Nathan Weinbender, SpokanePublicRadio.org | [email protected] MaryPat Treuthart, Dan Webster Stephen Voss KPBX 91.1 FM News, Music & Ideas Mon
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