What's up at the Fairs in 2009 Market Leaders Speak New Formulas
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POZNAŃ FAIR MAGAZINE FA I R S M A R K E T OPINIONS 4/2008 ISSN 0860-0023 pfm www.mtp.pl Międzynarodowe Targi Poznańskie Poznań International Fair What’s up Market New formulas at the fairs leaders new challenges in 2009 speak Międzynarodowe Targi Poznańskie Sp. z o.o. Jesteśmy członkiem / We ar the member of: Poznań International Fair Ltd Głogowska 14, 60-734 Poznań Międzynarodowe Targi Poznańskie Tel. +48 61 869 20 00, fax +4861 869 29 99 Polska Izba Przemysłu Targowego e-mail: [email protected] Poznań International Fair MTP, the leader of the Polish exhibition industry, launched a new image campaign in September. Its aim is to present the MTP brand as the industry’s leader and organiser of Poland’s biggest exhibition events. Throughout the many years of its operations MTP has become an inseparable feature of Poznań’s cityscape. It is, without a doubt, a deeply rooted local enterprise. We are well-known for our trade fairs MTP – leader of the exhibition is well-known for its excellent state-of-the-art Kraków and Wroclaw, asking them to name their industry exhibition infrastructure, the most modern in Po- associations with Poznań. The majority of the land. MTP is well-known for the fact that its trade respondents named the MTP trade fair as their MTP is Poland’s biggest and most famous venue fairs generate enormous popularity and critical chief association. The extent and scope of MTP’s for business meetings. The trade fairs held by acclaim among professional visitors and exhibi- operations directly contributes to the promotion MTP feature debates about the future of the most tors. The numbers speak for themselves. Trade of Poznań in Europe and worldwide. For many important economic sectors. Industry leaders – fairs held at MTP grounds in the first half of 2008 years MTP has been an important element in the the biggest Polish and international companies attracted over 200 thousand visitors and over life of the city and each of its inhabitants. – choose to exhibit at Poznań trade fairs. 6 thousand exhibitors. The stands covered exhi- bition space of almost 250 thousand m2. MTP is What about today? What is the impact of MTP on We are well-known for our trade fairs – this is the well-known for its trade fairs – such are the facts. the development of Poznań and its surroundings? strapline promoting MTP’s image in the current In 2007 the events held at MTP grounds attracted campaign. We are well-known for our trade fairs Trade fairs around half a million trade fair guests. If we as- means that MTP is famous for holding construc- benefit Poznań sume that during their stay at the trade fair each tion, agricultural, industrial, interior design and of them spends one thousand zlotys on hotels, fashion trade fairs, as well as many other exhibi- MTP is a company strongly associated with taxis, restaurants and other expenses, it is easy to tions. MTP is well-known for its experience dating Poznań and an important part of the city’s his- calculate how much the city benefits each time back nearly ninety years, experience that trans- tory. In December 2007 a survey was conducted an exhibition is held. lates into professional customer service. MTP among the residents of such cities as Warsaw, MTP is also something Poznań residents can be proud of. After all the MTP grounds have become a famous landmark and are just as recognizable as the Old Market Square or the Poznań Cathe- dral. MTP has worked hard for the status of the city’s symbol, together with many generations of Poznań residents. MTP’s image campaign is conducted through out- door advertising (backlights, citylights), in nation- wide press, on television, on the radio and online. IN THIS ISSUE Dear Readers, As this issue of the Poznań Fair Magazine goes to press, the MTP grounds are hosting the COP14 Conference (14th Con- IN THE CALENDAR ference of the Parties to the United Nations Framework Con- Trade fairs in 2009 time for business undertakings 2 vention on Climate Change - UNFCCC) and the 4th Session of the Meeting of the Parties to the Kyoto Protocol. The Con- WHAT’S AHEAD ference has attracted nearly 8 thousand participants: over 190 government delegations headed by the Ministers for the A-Z of construction 4 Environment or Climate Change, international institutions, Green passion 7 environmental, business and research non-governmental or- Business in a good style 8 ganisations and the media. The fact that for two weeks all Trade fairs with a mission 12 sessions are held in our exhibition and congress centre may serve as the best recommen- Jubilee edition 15 dation for MTP infrastructure. This technical potential, as well as our experience and know-how are put at the disposal of the exhibitors and visitors alike. EXHIBITORS’ FEEDBACK 18 In 2009 I would like to invite you to 73 trade fair events. Our exhibition programme is designed to bets reflect market needs, while the individual events are developed in close co-operation with economic self-government organisations and market leaders. That is TRADE FAIR REPORTS how we are able to offer you a product most conducive to the establishment of business A record-breaking TAROPAK 20 relations in the current economic climate. If you take a closer look at the 2009 calendar of Hungry for success 22 events, you may notice a number of new trade fairs. This issue of Poznań Fair Magazine Hand in hand with progress 24 features both the 2009 and 2010 calendar of events. Naturally we have devoted most space to trade fairs held by MTP in the first quarter of 2009. Together with the invita- Modern farming 25 tion to join us there, we signal the most important accompanying events. Moreover, this Business and pleasure 28 issue features reports on the trade fairs held recently. The importance of those events is Good prospects 29 not only confirmed by statistical data, such as the number of exhibitors and visitors and Technology for the Earth’s climate 30 exhibition space sold, but also by the presence of many outstanding guests – personalities Successful debut 32 from Poland and abroad and the positive exhibitor feedback. The world in miniature 33 Your stay at the trade fair also provides you with an opportunity to become more familiar with Poznań, its inhabitants, culture and historical monuments. In this issue of Poznań Fair Magazine we will introduce you to the tradition of the Poznań “Kaziuki” fair, one KALEIDOSCOPE 34 of the cultural events most popular with the city dwellers, held always on St. Casimir’s Day at the beginning of March. AROUND POZNAŃ I would like to encourage you to read the Poznań Fair Magazine and I hope that it will “Kaziuki” in Poznań 36 prove to be a source of valuable information. Przemysław Trawa President of MTP Management Board Happy New Year 2009 POZNAŃ FAIR MAGAZINE 4/2008 (316) Official magazine of Poznań International Fair. Published since 1959. many blessings in your private and professional life Editor-in-Chief: Halina Buczkowska Editorial Office: Editors: Aldona Kasietczuk, Dorota Krawczak, Trębacka 4, 00-074 Warszawa, Poland Donata Naumienko (Deputy Editor-in-Chief), phone +48 22 828 99 44 The Editors Anna Olszewska-Marcinkiewicz, Dorota Piątkowska, fax +48 22 827 07 59 Graphic composition: Springfield e-mail: [email protected] Translation: WTC Poznań Proof-reading: Lidia Olszewska Publisher: Photos: Marcin Melanowicz, Barbara Napieralska, Międzynarodowe Targi Poznańskie sp. z o.o. Piotr Piosik, Dana Puciłowska, Karolina Sikorska, Głogowska 14, 60-734 Poznań, Poland Mariusz Szachowski, Marek Zakrzewski, archives phone +48 61 869 20 00 Type matter: Springfield fax +48 61 869 29 99 Printed by: Zakład Poligraficzny Moś & Łuczak e-mail: [email protected] Submitted to print in December 2008 www.mtp.pl IN THE CALENDAR Trade fairs in 2009 time for business undertakings MTP generates about 1.5 million of business meetings annually. That is why it is ranked among the most active exhibition centres worldwide and in the top of Central and Eastern Europe’s exhibition organisers. This ability to stimulate business contacts is considered by the trade fair to be its biggest asset – and its mission. Over 70 trade fairs held throughout the year, January to December, 11 thousand company presentations visited by 300 thousand professionals, 1200 seminars and conferences attracting 85 thousand participants annually – all this proves that MTP is appreciated by the market. 20–23.01. BUDMA International Construction Fair 21–24.04. POLIGRAFIA International Fair of Printing Machines, Sports Construction Centre Materials and Services WINDOOR-TECH Trade Fair of Machines and Components TeksPRO Fair of Textile Finishing for Window, Door, Gate and Facade Production and Marketing 3] 3–6.02. EPLA International Fair of Plastics and Rubber 25–26.04. LOOK Hairdressing Forum Processing BEAUTY VISION Cosmetics and Solaria Forum 13–15.02. Horse-Riding Equipment Trade Fair 24–28.04. BAKEPOL Baking and Confectionery Industry Fair 19–21.02. POZNAŃ MEDIA EXPO in Kielce 24–27.02. DREMA UKRAINA in Kiev 1] 7–10. 05. ATF Automotive Technology Fair 27.02–1.03. GARDENIA Garden Trade Fair Poznań Automotive Meetings 3–5.03. TEX-STYLE Trade Fair of Fabrics, Clothing and 8–10.05. FIT-EXPO Fitness & Sport Park Accessories 9–10.05. Electronic Sports World Cup Poland (ESWC) NEXT SEASON Contracting Exhibition 19–21.05. EXPOPOWER International Exhibition of Power Industry BODY STYLE Exhibition of Lingerie and Beach Fashion GREENPOWER International Renewable Energy Fair SPECIAL DAYS Exhibition of Wedding, First Communion AUTOMA International Trade Fair of Robotics, Automatics and Evening Fashion and Control & Measurement Equipment 9–11.03.