THE CO-EVOLUTION OF INDUSTRIES, SOCIAL MOVEMENTS, AND INSTITUTIONS: THE CASE OF WIND POWER DESIREE F. PACHECO Portland State University School of Business Administration P.O. Box 751 Portland, OR 97207-0751 (303) 775-9974
[email protected] JEFFREY G. YORK University of Colorado at Boulder Leeds School of Business UCB 419 Boulder, Colorado 80309-0419 (303) 807-6027
[email protected] TIMOTHY J. HARGRAVE University of Washington, Bothell 18115 Campus Way NE Bothell, WA 98011-8246 (425) 352-3652
[email protected] Working Draft: Please do not circulate or cite without permission 0 THE CO-EVOLUTION OF INDUSTRIES, SOCIAL MOVEMENTS, AND INSTITUTIONS: THE CASE OF WIND POWER ABSTRACT We examine processes of emergence and change in the in the U.S. wind energy sector from a dialectical, co-evolutionary perspective. We first generate insights from a case study in Colorado, finding that social movements and entrepreneurs mutually influence each other. We then demonstrate such mutual influence through a longitudinal quantitative study of the U.S. wind energy sector which also finds that the formation of these specialist social movement organizations has important repercussions on the types of institutions that emerge and the visibility and subsequent growth that the industry experiences. 1 THE CO-EVOLUTION OF INDUSTRIES, SOCIAL MOVEMENTS, AND INSTITUTIONS: THE CASE OF WIND POWER The process of industry emergence and change has often been described as an evolutionary process in which firms generate new variations of processes and products, and those which fit the demands of the environment are selected and retained (Aldrich, 1999; Hannan & Freeman, 1977; Nelson & Winter, 1982; Van de Ven & Poole, 1995).