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July/August 2016 JULY/AUGUST 2016 CHAIR’S COLUMN DON'T STOP OW UT TOMORR KING ABO THIN linic dcasters C 2015 Broa e SBE eeting of th National M October 13-15, 2015 rriott West BroadcastersMadison Ma 60 Clinic The Power of Feedback As an employer or an input and critique from professional broadcasters, Madison Marriott West Hotel employee, whether we are and gives them the incentive to hone their skills 1313 John Q Hammons Drive | Middleton Wisconsin giving it or receiving it, we and submit more work. In turn, it gives us some Join us for the all know how important insight into what issues they care about, and how 60th Anniversary of the feedback is to our individual they approach telling us about it. Think of it as our own young millennial focus group. Broadcasters Clinic growth and satisfaction in the workplace. The ability to create and tell compelling stories is at October 11-13, 2016 Tom Allen the heart of what we do. It is also critical to our WBA Chair Simply put, feedback is an invaluable future. Someone who can artfully craft a story can Early Bird Registration tool for continued learning. Which is Discount work in any broadcast medium—TV, Radio, or why I’m asking you to get involved in an extremely Digital. What better way to find the next generation given for registrations recieved by valuable feedback loop for up and coming journalism, of storytellers for our Wisconsin stations than to AUGUST 15, 2016 broadcasting and communications students in invest a little time in giving feedback and See Schedule Wisconsin. developing a line of communication between Inside! It is called “Student Storytellers,” and is the brainchild student storytellers and broadcast professionals. of Dean Maytag, past WBA Board Chair, current WBA We look forward to seeing you there. When you explore the Student Storytellers section Foundation Board member, and retired Milwaukee TV of the WBA website you’ll find stories such as “On programming guru. Student Storytellers is contained Humanity’s Edge,” where a group of students went in a special section of the WBA Newsroom site, and it’s CONTENTS out to find local Holocaust survivors, or “Log-Out,” where you’ll find interesting, creative and engaging about a student who decides to quit social media Chair’s Column. Front page stories produced and posted from students at schools for 30 days and replace it with meditation. Those President’s Column. Front page all across Wisconsin. stories, and many more, await your feedback. So WBA Joins in Filing regarding Students send us their stories… news, feature, video, please take a moment to share this information at Proposed Changes to EAS. 2 audio, digital… and we post them on the website, your station, and take a few minutes every now and WBA Joins Coalition Created to Repeal organized by school. Then you and I have the then to watch something from a student storyteller Wisconsin’s Personal Property Tax. 4 opportunity to view the work and provide feedback and let them know what you think. These future Broadcasters Clinic Program Agenda . 5 directly to the student. It provides them with valuable broadcasters are waiting to hear from you! All Broadcasters Required to Complete FCC EAS Database Entry . 7 PRESIDENT’S COLUMN Awards for Excellence Gala Wisconsin Missing Persons Reception & Dinner. 8 Remembrance Ceremony Educators’ Column (Maytag) . 20 WBA Summer Conference Recap Magnum Named STAA College Sports If you were one of the nearly 400 broadcasters, Broadcaster All-American . 21 exhibitors, associate members and guests who Snyder receives Faculty Award for joined us for the WBA’s Summer Conference, held Teaching Excellence . 21 during the week of June 20 at the Radisson Jacobs Media/ Hotel/Convention Center on the beautiful Missis- WBA Digital Partnership . 22 sippi River in La Crosse, I think you’ll agree it was a P1+. 23 most memorable event. We’re still receiving Michelle Educators’ Column (Kapfer) . 24 I was honored to be asked to provide a Vetterkind, excellent feedback. As a matter of fact, we’ve heard Young Professionals’ Column . 24 CAE many comments saying that this was one of the Message of Partnership at the Wisconsin Community Comes Together Around BEST WBA Conferences ever! Missing Persons Remembrance Ceremony, Award-winning Latino Radio . 26 WBA President which took place at the State Capitol on and CEO WBA Summer Conference Thank Yous . 27 For some of us, Conference Week started on Monday May 16. Pictured left to right: Michelle morning, with the WBA’s fifth annual Media WBA Summer Conference DuBois, Program Coordinator, Wisconsin Photo Review . 28 Technology Institute (MTI), underwritten by the WBA and Duke Clearinghouse for Missing and Exploited WBA Foundation Report Wright of Midwest Communications. MTI provides practical, instruc- Children and Adults; Wisconsin's Attorney 2016 Hall of Fame Inductees. 30 tional courses for prospective, beginning, and current General Brad Schimel; and Stephanie WBA Foundation Report: Burg . 31 broadcast/media engineers. MTI consists of 3 days of instructional Marquis, Communications Director, Wisconsin Department of Revenue, Division Calendar of Events. Back page content and 1 day of technical seminars/equipment exhibition as part of Lottery. of the WBA Summer Engineering Conference. Chief continued on page 3 > WBA Joins in Filing regarding Proposed Changes to EAS WBA GM’s & Chief Engineers, (1) We objected to proposals claiming to enhance the security of the EAS network, but Wisconsin Broadcasters Association Your WBA, along with other which would in fact impose unreasonable Officers & Board of Directors broadcasters associations burdens on broadcasters, such as requiring representing 49 states, the District broadcasters to notify the FCC of security OFFICERS 2015-2016 breaches (e.g., the unauthorized triggering of of Columbia and Puerto Rico, Chair of the Board an alert) within 15-30 minutes. We pointed out Tom Allen recently filed Joint Comments in that imposing such burdens could have a Quincy Broadcast Group, Madison the FCC’s rulemaking proceeding chilling effect on full participation by Vice Chair - Television/Chair Elect broadcasters in EAS. regarding proposed changes to Dick Record (2) We urged the FCC to adopt rules requiring Family Radio, La Crosse the Emergency Alert System. cable systems to implement “selective Vice Chair - Radio We pointed out how state broadcasters associa- override” for TV broadcast stations, which Steve Wexler E. W. Scripps Company, Milwaukee tions played an important role in the effort to would prevent cable set-top boxes from pass a federal statute authorizing the Integrated automatically tuning all channels during an Treasurer Public Alert and Warning System (IPAWS), and EAS alert to a cable channel providing only Nancy Douglass WLKG-FM, Lake Geneva how broadcasters and State Emergency generic information about the emergency Communications Committees (SECCs) are situation. Without a selective override Secretary committed and critical stakeholders in our requirement, TV stations which provide up to Steve Lavin WBAY-TV, Green Bay nation’s emergency alerting network. A broad the minute news and weather reports during theme of our comments was the need for EAS emergency and severe weather situations will Immediate Past Chair issues to be addressed at the state and local level continue to be subject to having their signals Scott Chorski WKBT-TV, La Crosse where possible, giving SECCs and EAS partici- automatically blocked by cable operators at the pants the necessary discretion to make decisions very time when detailed emergency or weather President & CEO that work for their respective communities. Some information is most needed. Michelle Vetterkind, CAE [email protected] of the specific points included in the comments (3) We supported the idea of allowing were: broadcasters, at their discretion, to perform Vice President - Administration live code EAS testing without the Linda Baun [email protected] need for FCC waivers, to use EAS tones in PSAs, and to use WEA BOARD OF DIRECTORS (Wireless Emergency Alert) tones in Chris Bernier Radio Plus, Marinette/Fond du Lac news reports designed to inform the public about WEA, subject to Lynn Bieritz Mid-West Family Broadcasting, Eau Claire safeguards to assure that such Keith Bratel iHeartMedia, Madison codes do not trigger alerts Brad Heinkel WAOW-TV, Wausau downstream. JT Koser Koser Radio Group, Rice Lake/Hayward (4) We questioned a proposal to Lupita Montoto La Movida WLMV Radio, Madison bring social media and other Gene Purcell Wisconsin ECB, Madison non-broadcast/cable platforms into the EAS network, arguing that Chuck Steinmetz WITI-TV, Milwaukee those platforms in many cases are Don Vesely WMTV-TV, Madison still evolving, and are of uncertain Jan Wade WISN-TV, Milwaukee reliability and utility as sources for Richard Wood Resonant Results, Cottage Grove distributing alerts. Michael Wright Midwest Communications, Wausau (5) We cautioned the FCC against adopting any “one-size-fits-all” Ex Officio - NAB Board template for State EAS Plans which Tom Walker Mid-West Family Broadcasting, Madison would impair the flexibility of SECCs WBA Board minutes are to tailor plans to their own always available for members. respective states’ needs, or which Please email Linda Baun at would impose unreasonable [email protected] burdens on the SECCs that would to request a copy. have to rewrite their plans to fit Wisconsin Broadcasters Association such a template. We also cautioned 44 E. Mifflin Street, Suite 900 the FCC generally about adopting Madison, WI 53703 proposals which would increase the Phone (608) 255-2600 burdens on SECCs, as they are Toll Free (800) 236-1922 typically volunteer organizations wi-broadcasters.org with limited resources. 2 Wisconsin Broadcaster | wi-broadcasters.org PRESIDENT’S COLUMN Continued from page 1 Instructor Terry Baun was joined by Jim Klas, WI Reception where everyone was vying for one of ECB; Bill Hubbard, UW-Green Bay; Richard Wood, the many wonderful prizes that were being WBA – Honor Resonant Results; and Jeff Welton, Nautel.
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