Catalogue 2021-2022 Reuge Music Automaton Sound Objects

CATALOGUE 2021-2022 REUGE MUSIC AUTOMATON SOUND OBJECTS

Introduction 04-05 EXCEPTIONAL 12-13 SINGING BIRDS 42-43 History 06-07 Miliarius 14-15 Enchanting Birds 44-51 Specific Know-how 08-11 Winch 16-17 Volière de la Cour, Antique 52-53 Biplan 18-19 Volière de la Cour, Gilted 54-55 Volière de la Cour, Rhodium 56-57 CRAFTING MUSIC, MOTION AND EMOTION CONTEMPORARY 20-21 Arche 22-23 Francastel 24-25 Slightly Windy 26-27 Butterfly 28-29

TRADITIONAL 30-31 Dauphin 32-33 L’Auberson 34-35 Raya 36-37 Orient-Express 38-39 Dolce Vita 40-41 4 — REUGE INTRODUCTION INTRODUCTION REUGE — 5

— REUGE —

Based in Sainte-Croix (Switzerland) with more than 155 years of expertise, REUGE is positioned as the world leading producer of music automaton, that are technically, acoustically and aesthetically superla- tive. Combining the motion of an automaton with an exquisite sono- rity offers an unparalleled experience of the senses – and to trigger this emotion is the brand’s quest.

Forward-thinking and innovation define REUGE just as much as its respect for traditional craftsmanship. The Brand relentlessly seeks new materials, original themes and ground-breaking acoustics, making way for the beautiful contemporary music boxes of the 21st century. REUGE’s ability to transform inanimate metal into emotion continues to enthrall those who seek a true work of art, reaching beyond fleeting trends. 6 — REUGE HISTORY HISTORY REUGE — 7

1865 1886 1930 1960 1977-1991 2015 TODAY

Charles Reuge, a watchmaker The son of Charles Reuge, Building of the Reuge factory, Acquisition and manufacturing Reuge buys up the competition: Reuge inaugurated, with much Reuge is the only true master of original themes and ground-brea- from the Val-de-Travers, moves Albert, opens a music box "coun- rue des Rasses in Sainte-Croix. by Reuge of the first machines, pride, its new building. Still in music automaton, an Art that king acoustics, making way for to Sainte-Croix and begins ma- ter" in Sainte-Croix. Reuge then which allow the rationalization of 1977 Sainte-Croix, the birthplace of Reuge has resolutely guided into the contemporary music boxes king pocket watches with musical evolves from a basic workshop the labor. Guido begins again ma- Eschle, singing birds maker mechanical music, singing birds the 21st century. Today more of the 21st century. REUGE’s abi- to a real company. nufacturing large musical pieces, and automatons, a brand new than ever, forward-thinking and lity to transform inanimate metal movements. 1985 convinced that the music box has and eﬃcient building hosts the innovation define REUGE just as into emotion continues to enthral Mélodies SA, Thorens disc boxes a future in the luxury gift market. artisans creating the wonders of much as its respect for traditio- those who seek a true work of art, He resumes production of musi- 1986 music automaton. nal craftsmanship. The Brand reaching beyond fleeting trends, cal pocket watches. Reuge buys Lador, 18-note movements maker relentlessly seeks new materials, crafting music, motion & emotion. Bontems in Paris, and takes over 1991 the manufacturing and the mar- Cuendet, Cuckoo movements keting of the mechanical singing birds. 8 — REUGE SPECIFIC KNOW-HOW SPECIFIC KNOW-HOW REUGE — 9

— SPECIFIC KNOW-HOW —

The stages in the manufacture of a music automaton 1. ARRANGEMENT — The need for a very special and specific know-how The arranger transforms the score into a tune. He is a magician who masters both technology and music. Many hours of work are required A Reuge music automaton takes about three months to produce (more for the multitude of notes in a piece of music to take the form of a har- for special designs and/or complicated movements), during which our monious tune. craftsmen breathe life and soul into their creations in every step of the creative process. The mastery of many professional skills, some of which 2. DRILLING PINNING are highly specialised for the fabrication of music automaton, is neces- A machine drills minuscule holes in the cylinder in accordance with the sary to produce one of these fine creations. Unique expertise is indeed positioning established by the arranger. The next step is pinning. A steel the secret of mechanical music. wire as fine as a needle is inserted into each hole, before being cut to form a pin.

3. LINING The inside of the cylinder is lined with resin, thus sealing each pin in place to ensure high-quality sound. The composition of this resin is one of Reuge’s most closely guarded secrets. 10 — REUGE SPECIFIC KNOW-HOW SPECIFIC KNOW-HOW REUGE — 11

4. STAMPING 9. DAMPING Combs, speed governors and spring-housings are stamped from strips Their eyes fixed to a binocular magnifying glass, the craftsman grasps of steel or brass. The unceasing movement of this essential step, ever each kevlar damper in a pair of tweezers and glues it under the teeth since the early 20th century, ensures very high-precision parts. which produce the bass notes. The dampers absorb parasitic vibrations and ensure purity of sound. 5. SPLITTING A drill-bit cuts teeth into the solid steel comb. Designed and deve- 10. ASSEMBLY loped by Reuge, this machine creates the combs under the crafts- Musical movements are assembled entirely by hand. The cylinder, man’s watchful eye. spring-housing, speed governor, trigger and tune indicator are assembled together on the base-plate. The craftsman’s precise gestures then 6. HARDENING breathe life into the movement. Hardening gives the comb its desired hardness. Once heated to nearly 800°C, it is plunged into a bath of warm oil. The comb’s extreme hard- 11. FIXING ness is then refined by tempering. Neither too brittle nor too elastic, the Fixing the comb is the final and most delicate assembly operation. The comb thus achieves its incomparable sound quality. craftsman fixes the comb opposite of the pins, neither too close, nor too far. The craftsman achieves the most perfect sound by relying on 7. SOLDERING his experience and his musical ear. Lead is then poured under the comb teeth for the bass notes. Weighted in this way, they produce a clear and rounded sound. 12. ENCASING A craftsman then saws the lead by hand to create the individual teeth. After a final inspection, the movement is inserted into its box. The craftsman closes the lid with emotion, knowing the enchantment it will 8. TUNING create when its owner opens it. Like a piano, a music box comb has to be tuned. The secret of a perfect sound lies in the vibration of the teeth. The craftsman checks their vibration frequency, then uses a grinder to file each tooth to the correct note. MUSIC AUTOMATON EXCEPTIONAL EXCEPTIONAL MUSIC AUTOMATON — 15

— MILIARIUS —

REUGE’s Miliarius is an automaton that brings the epic horse races of the Ancient Roman Empire back to life by recreating the scenery of the Circus Maximus Arena. In the presence of Julius Caesar himself, this is where fearless slaves risked their lives in ferocious struggles to seize a victory. Mi- liarius is both an animated spectacle and an acoustic experience. It com- bines the intricate motion of five chariots pulled by ten horses with the pure resonance of the "Victory Parade" melody. REUGE designed the automaton so that the outcome of each race remains unpredictable: the intricate movement appoints a different victor every time. PRODUCT DESCRIPTION

• Roman Chariot Race musical and sound automaton • In-house movement (SH 3.144) produced and assembled by hand • Limited Edition of 50 pieces • More than 2’200 pins on the cylinder and 144-note keyboard • 5 chariot fighters, silver • Manual and individual tuning of musical comb, nickel plated finish • 1 victory crown, silver and 18k gold plated finish • About 35 seconds per tune • 2 dolphin winders, silver and 18k gold plated finish • +/- 41 minutes power reserve • One cylinder playing one melody • Weight: 15 kg / Dimensions: 50 x 34 x 12 cm • More than 2’200 components in the mechanism • AXA.14.6007.000 EXCEPTIONAL MUSIC AUTOMATON — 17

— WINCH —

In the nautical jargon, a Winch is a crucial mechanical device that is used to adjust the tension of a rope to provide the perfect tautness to the boat’s sail. REUGE recreated this pulley and its winding handle in the heart of a music automaton that evokes the streamlined design of a yacht. The base is in mahogany wood – a lumber prized for its beauty and used in the luxury boat industry. The sail is represented by a fine carbon cover overlooking the masterpiece. Looking at the Winch you can feel the rumble of the waves. The automaton’s music will call out your dreams as if you were sailing across the oceans. PRODUCT DESCRIPTION

• Base in Mahogany, carbon sail • Manual and individual tuning of comb according to the melodies • One cylinder; 4 melodies playing one after another • About 50 seconds per tune • Manufacture movement (Cartel 4.144) produced and assembled • +/- 11-minute power reserve by hand in our workshops in Sainte-Croix, Switzerland • Weight: 23.3 kg / Dimensions 33 × 72 × 41 cm • With nickel plated finish • AXA.14.8009.000 • More than 3’800 pins on the cylinder and 144-note keyboard EXCEPTIONAL MUSIC AUTOMATON — 19

— BIPLAN —

With its exceptional Biplane, REUGE pays tribute to 125 years of aviation history. The automaton owes its name to the first powered airplanes that conquered the skies and gave way to today’s ever-advancing aviation. REUGE conceived its most complicated automaton movement to date, a Cartel Fusée 144 notes, which mirrors the construction of aeronautic motors. It’s housed between two wings made of wood, that the brand recreated according to the exact design of the Biplane wings. Suspended on this fine wooden panel, the music automaton diffuses its music with an unparalleled sound and resonance. PRODUCT DESCRIPTION

• Wings in Walnut wood, pedestal in aluminium • With a beautiful polished nickel plated finish • One cylinder; 4 melodies playing one after another • About 50-second per tune • Manufacture movement (Cartel Fusée 4.144) produced and assembled • +/- 17-minute power reserve by hand in our workshops in Sainte Croix, Switzerland • Personalized tune indicator • More than 3’600 pins on the cylinder and 144-note keyboard • Weight: 11.5 kg / Dimensions: 64 × 27 × 17 cm • Manual and individual tuning of comb according to the melodies • AXA.14.8018.001 MUSIC AUTOMATON CONTEMPORARY CONTEMPORARY MUSIC AUTOMATON — 23

— ARCHE —

REUGE’S Arche is a symbol of transparent connection and a bridge between generations. Towering over the mechanical movement, a stratum of pure convex glass extends on either side, as if protecting the beautiful melody whilst displaying its intricate source to every observer. When extreme heat is applied to sheets of clear glass, it will bend and create an arched shape. Yet to achieve this in large dimensions without the slightest distortion or shattering, is a true feat of craftsmanship. Thanks to this process, the Arche exhibits the beauty of minimalism without flaunting the complexity behind it.

PRODUCT DESCRIPTION

• Arch in polished glass • With nickel plated finish • One cylinder; 3 melodies playing one after another • About 36 seconds per tune • Manufacture movement (CH 3.72) produced and assembled by hand • +/- 11-minute power reserve in our workshops in Sainte-Croix, Switzerland • Weight: 3.1 kg / Dimensions: 22 × 72 × 14 cm • More than 1’200 pins on the cylinder and 72-note keyboard • AXA.72.5802.000 • Manual and individual tuning of comb according to the melodies CONTEMPORARY MUSIC AUTOMATON — 25

— FRANCASTEL —

Francastel, a name inspired by the medieval castle of Franc-Castel built in Sainte-Croix region. Francastel, a brand code combining the dynamics of "Classicism Revisited" & "True Modernity". Majestic columns and structured bases set us firmly in the heart of Greco-Roman architecture, whilst the fine lines and luminous materials are reminiscent of Art Nouveau (Modern Style). A black lacquered wooden base enhances the luminosity of the movement whilst at the same time placing it firmly on a pedestal. The glass allows the beauty of the mechanical movement made by the most prestigious Manufa cture, REUGE, to shine through

PRODUCT DESCRIPTION

• Stainless steel colums, polished glass panels • Manual and individual tuning of comb according to the melodies • One cylinder; 3 melodies playing one after another • About 36 seconds per tune • Manufacture movement (CH 3.72) produced and assembled • +/- 16-minute power reserve by hand in our workshops in Sainte-Croix, Switzerland • Weight: 2.7 kg / Dimensions: 35 × 25 × 16 cm • More than 1’200 pins on the cylinder and 72-note keyboard • AXA.72.5989.000 CONTEMPORARY MUSIC AUTOMATON — 27

— SLIGHLTY WINDY —

Harmony with nature lies at the heart of the REUGE philosophy. Through its quest for noble materials and fine wood, the brand has proven time and again that its work is anchored in the respect for the beautiful surroundings of the Jura region in Switzerland. Slightly windy was conceived in this mind- set. REUGE selected twelve stems of wheat in the nearby fields of Sainte- Croix, preserved and solidified them through a specific treatment so that they would become a permanent spectacle. The musical mechanism is lin- ked to an automaton that agitates the wheat stems just so, reproducing their organic sway in real nature. Slightly windy is a mesmerizing show of sound and motion.

PRODUCT DESCRIPTION

• Base: solid chequer tree, tinted and oiled • The golden wheat ears sway to the music, as if blown by the wind • CH 3.72 traditional musical movement with three melodies • Golden-finished tune plate • Manufacture movement produced and assembled by hand • Weight: 5 kg / Dimensions: 20 × 16 × 62 cm in our workshops in Sainte-Croix, Switzerland • AXA.72.5020.000 CONTEMPORARY MUSIC AUTOMATON — 29

— BUTTERFLY —

Inspired by the beauty of the Sydney Opera House, this unique music automaton with its architectural design and functionality is the perfect gift for the opera and architecture afcionado. An instant conversation starter and discussion piece in any modern home; it reinforces the senses of style and beauty.

PRODUCT DESCRIPTION

• Solid Mahogany, special opening • Manual and individual tuning of comb according to the melodies • One cylinder; 3 melodies playing one after another • About 36 seconds per tune • Manufacture movement (CH 3.72) produced and assembled • +/- 16-minute power reserve by hand in our workshops in Sainte-Croix, Switzerland • Weight: 3.1 kg / Dimensions: 31 × 21.5 × 13 cm • More than 1’200 pins on the cylinder and 72-note keyboard • AXA.72.5035.000 MUSIC AUTOMATON TRADITIONAL TRADITIONAL MUSIC AUTOMATON — 33

— DAUPHIN —

The Dauphin is akin to Royalty. With its classical outline and understated ele- gance, this automaton displays the musical movement in all its glory through transparent glass. The design’s sobriety is intentional so as to enhance the epitome of REUGE know-how: music in its rare beauty and purest form. A gold-plated cylinder with 2’200 pins interacts with a 144 note keyboard. The Dauphin plays three different melodies with a great range and tone quality, thanks to its optimized resonance.

PRODUCT DESCRIPTION

• Gilt dolphin feet, polished glass panels • Manual and individual tuning of comb according to the melodies • One cylinder; 3 melodies playing one after another • About 36 seconds per tune • Manufacture movement (CH 3.72) produced and assembled • +/- 16-minute power reserve by hand in our workshops in Sainte-Croix, Switzerland • Weight: 4.1 kg / Dimensions: 25 × 35 × 16 cm • More than 1’200 pins on the cylinder and 72-note keyboard • AXA.72.5998.DEL TRADITIONAL MUSIC AUTOMATON — 35

— L’AUBERSON —

L’Auberson is the epitome of the Swiss mechanical music tradition. It’s the original gift stripped back to the essentials: a simple box made of refined wood; the smart click the lid makes when opened; the amazing surprise within. This kind of music automaton is bestowed as a gift of choice and thus paves the events of a lifetime – First Communion, graduation day, wedding, promotion or retirement. L’Auberson in solid walnut wood offers the perfect resonance for the 144-note keyboard to diffuse its music with a seizing resonance.

PRODUCT DESCRIPTION

• Solid Walnut • Manual and individual tuning of comb according to the melodies • One cylinder; 3 melodies playing one after another • About 36 seconds per tune • Manufacture movement (CH 3.72) produced and assembled by hand in • +/- 16-minute power reserve our workshops in Sainte-Croix, Switzerland • Weight: 2 kg / Dimensions: 19 × 29 × 11 cm • More than 1’200 pins on the cylinder and 72-note keyboard • AXA.72.5309.000 TRADITIONAL MUSIC AUTOMATON — 37

— RAYA —

The Raya is the epitome of the Swiss mechanical music tradition. It’s the original gift stripped back to the essentials: a simple box made of refined wood; the smart click the lid makes when opened; the amazing surprise within. This kind of music automaton is bestowed as a gift of choice and thus paves the events of a lifetime – First Communion, graduation day, wedding, promotion or retirement. The Raya in solid oak wood offers the perfect resonance for the 144-note keyboard to diffuse its music with a seizing resonance.

PRODUCT DESCRIPTION

• Solid Oak, tinted chocolate • Manual and individual tuning of comb according to the melodies • One cylinder; 3 melodies playing one after another • About 36 seconds per tune • Manufacture movement (CH 3.72) produced and assembled by hand • +/- 16-minute power reserve in our workshops in Sainte-Croix, Switzerland • Weight: 2.1 kg / Dimensions: 19 × 29 × 11 cm • More than 1’200 pins on the cylinder and 72-note keyboard • AXA.72.5334.000 TRADITIONAL MUSIC AUTOMATON — 39

— ORIENT-EXPRESS —

The name sets the tone: REUGE invites us in the thriving world of trains and travel. The Orient-Express, named after the mythical route, evokes the dri- ving force of a locomotive through its elegant, cubic design. This automaton unites two mechanical movements: REUGE’s unparalleled musicality on the one hand; and the distinct ringing of bells, reminiscent of bygone trains, on the other. The Orient-Express becomes an orchestra of harmonies and fleeting emotions. The delicate handmade wood inlay features a wooden mar- quetry on the cover and sides of this masterpiece.

PRODUCT DESCRIPTION

• Burr Amboyna, lines inlay • Manual and individual tuning of comb according to the melodies • One cylinder; 3 melodies playing one after another • About 36 seconds per tune • REUGE 72-note keyboard • +/- 16-minute power reserve • Manufacture movement (CH 3.72 with three bells) produced • Weight: 5.4 kg / Dimensions: 30 × 34 × 24 cm and assembled by hand in our workshops in Sainte-Croix, Switzerland • AXA.72.6018.002 • More than 1’200 pins on the cylinder and 72-note keyboard TRADITIONAL MUSIC AUTOMATON — 41

— DOLCE VITA —

Behind the words “Dolce Vita” lies the promise of a sweet daily life, one that can be brightened up at will. REUGE created a music automaton suited to this mantra, giving its bearer the opportunity to select the music of his choo- sing. Five cylinders – four of which are fitted in a drawer waiting to be played – offer a total of 15 different melodies. La Dolce Vita according to REUGE, is to have a home orchestra in handmade wood inlay and being able to set the right music to fit a specific ambiance, one day after another.

PRODUCT DESCRIPTION

• Burr walnut, floral inlay • Manual and individual tuning of comb according to the melody • Five cylinders of 3 melodies each (Melodies playing one after another) • About 36 seconds per tune 15 melodies in total • +/- 12-minute power reserve • Manufacture movement (interchangeable CH 15.72) produced and • Weight: 9.8kg / Dimensions: 30 × 50 × 23 cm assembled by hand in our workshops in Sainte-Croix, Switzerland • AXA.72.8256.003 • More than 1’400 pins on each cylinder and 72-note keyboard SOUND OBJECTS SINGING BIRDS 44 — SOUND OBJECTS SINGING BIRDS SINGING BIRDS SOUND OBJECTS — 45

— REUGE'S ENCHANTING BIRDS —

When birds sing, it’s like a flying-visit to heaven; they take ahold of moment. There is an unspeakable emotion in a birdsong. REUGE’s our soul and transport us. Those who listen are reminded of their latest collection of Tabatières named “Enchanting Birds” features a connection to nature and called back to the beauty of the present bird automaton and its magical tune in a larger than life creation. SINGING BIRDS SOUND OBJECTS — 47

— ENCHANTING BIRDS —

When birds sing, it’s like a flying-visit to heaven; they take ahold of our soul and transport us. Those who listen are reminded of their connection to nature and called back to the beauty of the present moment. There is an unspeakable emotion in a birdsong. REUGE’s latest collection of Tabatières named “Enchanting Birds” features a bird automaton and its magical tune in a larger than life creation.

PRODUCT DESCRIPTION

• Gilt singing bird box, polished glass panels • Animation of the bird: 10 to 12 seconds • Automaton movement with singing bird • Running reserve: about 7 times the working cycle • Movement composed of 250 mechanical pieces, • Weight: 2.3 kg / Dimensions 24 × 25 × 11 cm assembled by hand in our workshops in Sainte-Croix, Switzerland • AXT.92.6960.000 • Real bird feathers 48 — SOUND OBJECTS SINGING BIRDS SINGING BIRDS SOUND OBJECTS — 49

PRODUCT DESCRIPTION PRODUCT DESCRIPTION

• Gilt singing bird box, polished glass panels • Animation of the bird: 10 to 12 seconds • Gilt singing bird box, polished glass panels • Animation of the bird: 10 to 12 seconds • Automaton movement with singing bird • Running reserve: about 7 times the working cycle • Automaton movement with singing bird • Running reserve: about 7 times the working cycle • Movement composed of 250 mechanical pieces, • Weight: 2.3 kg / Dimensions 24 × 25 × 11 cm • Movement composed of 250 mechanical pieces, • Weight: 2.3 kg / Dimensions 24 × 25 × 11cm assembled by hand in our workshops in Sainte-Croix, Switzerland • AXT.92.6960.000 assembled by hand in our workshops in Sainte-Croix, Switzerland • AXT.92.6960.000 • Real bird feathers • Real bird feathers 50 — SOUND OBJECTS SINGING BIRDS SINGING BIRDS SOUND OBJECTS — 51

Upon activation of a lever, the colorful ani- mal pops out of the automaton where it was hidden from view under an oval cover. The bird consists in no less than 250 mechanical pieces at work, all assembled by hand in the brand’s atelier in Sainte-Croix. It flaps its wings and moves every joint of its small body in unison with an enchanting tune.

The spectacle is so accurate that it almost seems like a real bird. The new collection of Tabatières attest to REUGE’s ability to ob- serve and draw inspiration from the nature surrounding it. The automaton’s uncanny realism is a testimony to the brand’s inge- nuity and know-how. The complexity behind the movement is the key to uniqueness. SINGING BIRDS SOUND OBJECTS — 53

— VOLIERE DE LA COUR — ANTIQUE CAGE

REUGE conceived Volière de la cour in the hope of bringing unexpected liveliness and vivacity in the homeplace on demand. Upon activation of a lever, two birds in a cage will each sing a distinct melody, driven by the musical mechanism. They both move their heads and bodies, flap their wings and beaks according to an intricate automaton, with an uncanny resemblance to birds’ natural movement. Each of them is adorned with real bird feathers, demonstrating REUGE’s relentless attention to detail. No day is ever dull when the birds sing...

PRODUCT DESCRIPTION

• Antique plated cage, guilloché base • Running reserve: about 14 minutes for intermittent bird song • Automaton movement with two singing birds and 2 minutes for continuous bird song • Movement composed of 250 mechanical pieces, assembled by hand • Weight: 4.1 kg / Dimensions: 30 × 50 × 23 cm in our workshops in Sainte-Croix, Switzerland • AXO.90.7005.0A2 • Real bird feathers SINGING BIRDS SOUND OBJECTS — 55

— VOLIERE DE LA COUR — GILTED CAGE

REUGE conceived Volière de la cour in the hope of bringing unexpected liveliness and vivacity in the homeplace on demand. Upon activation of a lever, two birds in a cage will each sing a distinct melody, driven by the musical mechanism. They both move their heads and bodies, flap their wings and beaks according to an intricate automaton, with an uncanny resemblance to birds’ natural movement. Each of them is adorned with real bird feathers, demonstrating REUGE’s relentless attention to detail. No day is ever dull when the birds sing...

PRODUCT DESCRIPTION

• Gilted cage, guilloché base • Running reserve: about 14 minutes for intermittent bird song • Automaton movement with two singing birds and 2 minutes for continuous bird song • Movement composed of 250 mechanical pieces, assembled by hand • Weight: 4.1 kg / Dimensions: 30 × 50 × 23 cm in our workshops in Sainte-Croix, Switzerland • AXO.90.7005.0B2 • Real bird feathers SINGING BIRDS SOUND OBJECTS — 57

— VOLIERE DE LA COUR — RHODIED CAGE

PRODUCT DESCRIPTION

• Rhodium plated cage, guilloché base • Running reserve: about 14 minutes for intermittent bird song • Automaton movement with two singing birds and 2 minutes for continuous bird song • Movement composed of 250 mechanical pieces, assembled by hand • Weight: 4.1 kg / Dimensions 30 × 50 × 23 cm in our workshops in Sainte-Croix, Switzerland • AXO.90.7008.002 • Real bird feathers CRAFTING MUSIC, MOTION AND EMOTION

SAINTE-CROIX, SWITZERLAND +41 24 455 22 22 [email protected] WWW.REUGE.COM