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Sister Act Breathe New Life Into Old Brewery Ice Cycling Attracts Tourists and Locals Alike Shopping, Food and Activities Guides

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Sister Act Breathe New Life Into Old Brewery Ice Cycling Attracts Tourists and Locals Alike Shopping, Food and Activities Guides 2017 • No. 1 SagaDANCES TO HER OWN TUNE SISTER ACT BREATHE NEW LIFE INTO OLD BREWERY ICE CYCLING ATTRACTS TOURISTS AND LOCALS ALIKE SHOPPING, FOOD AND ACTIVITIES GUIDES ❤ THE MAGAZINE WHICH LETS YOU DISCOVER LULEÅ EDITORIAL Progress starts with equality moved to Luleå 16 years ago. In this time I’ve been Luleå also has a strong sporting profile, rating fourth nation- lucky enough to work at a number of municipalities in wide when its citizens were asked about recreational activities. Norrbotten, but I’ve always lived in Luleå. I feel at home Our ladies lead the way in the highest leagues of ice hockey here. Before moving here I lived in Stockholm for seven and basketball, each securing national titles last year – a great Iyears. I was born and raised in Kisa, a small town in Östergöt- achievement. Our men are close behind, which in some way is a good reflection of Luleå’s development. From having been a land, so I’m among those who chose to move to Luleå. male-dominated steel city, today there are lots of women es- tablished in key positions of power. Many of the city’s foremost The city has certainly lived up to the expectations I had when I representatives are female. The municipality’s chief politician is came here. With its broad mix of people, the choice of a big city called Yvonne Stålnacke, and its management group is entirely and the convenience of a small town, Luleå has so much to offer. gender equal. The key to success starts with a commitment to equality. In the municipal group, work is now fully under way on Things are going well for Luleå, and it’s exciting and stimulating gender mainstreaming all municipal services. Along with the to be municipal chief executive for a city on the march. I live in integration of newly arrived migrants, this is one of the most the city centre, and you can see new restaurants opening all the important reasons for our success. time which are quickly filled to the rafters. In just a few years, Luleå has gone from offering pizza and beer to Indian cuisine, People want to live in a city where new ideas meet; where they Italian food and Spanish tapas. can feel at home and flourish. Growth here is strong: we have a successful university, unemployment is lower than in the rest Kulturens hus celebrated its 10th birthday in January. Over this of Sweden, more housing is being built than time it has become an essential calling point for cultural at- for quite some time and population growth tractions touring the country, from both Sweden and overseas. is strong, but stable. Last year, the Events usually sell out quickly, so it pays to order tickets as soon population of Luleå grew by 600. as they’re released. Luleå likes culture, something underlined by Statistics Sweden’s annual citizens survey, among other things, A warm welcome to our city! in which the city finished in eight place among the 290 munic- ipalities asked how satisfied their citizens were with the choice of arts and culture. MIKAEL LEKFALK Chief Executive Officer Luleå City CONTRIBUTORS Mariana Vnuk Britt-Marie Tomas Bergman WRITER Rauman Krohn PHOTOGRAPHER WRITER In this issue you’ve met If there’s anyone who Fishing, boating and written about a range enjoys wearing out Luleå’s and hunting are close of interesting people. Who running tracks, it’s B-M. to Tomas’ heart. were your role models In your opinion, what’s the Where is your favourite growing up in Luleå? nicest route? local gem? “I suppose I tried to find somewhere I belonged, “I love running along the water in Luleå. There’s a “Our fishing cabin on Gråsjälgrundet. Bådan, as it’s and fitted in. It guess it took a while. My role model great route starting at Mjölkuddsbanken, passing known, is part of a nature reserve in the outer was – and still is – my big sister Anna.” Norra hamn, going around Gültzauudden and on to archipelago. It has fantastic bird life and is known Varvet and Södra hamn.” as a good fishing area.” ORIGINAL LULEÅ STORY WRITERS: MARIANA VNUK, BRITT-MARIE RAUMAN KROHN, RONNY OLOVSSON, JOHAN HÅKANSSON. GRAPHIC DESIGNER: PETER KEMI. PHOTOGRAPHERS: TOMAS BERGMAN, FREDRIK BROMAN, SUSANNE LINDHOLM, SIMON WANLER, DANIEL HOLMGREN, JACOB NILSSON, PATRIK ÖHMAN. PRODUCTION: LULEÅ MUNICIPALITY AND VINTER COMMUNICATIONS AGENCY. PRINTED BY: V-TAB. PUBLISHER: THE COMMUNICATIONS OFFICE AT LULEÅ MUNICIPALITY, [email protected]. 2 ORIGINAL LULEÅ STORY CONTENTS 10 COLUMN 5 11 Mariana Vnuk on why Luleå will always be in her heart. 12 FULL SPEED AHEAD Norrbotten’s largest fun park takes form. 13 WORLD HERITAGE SITE HOSTS VR ADVENTURE History and technology meet in major new ven 16 ture. SISTERS STARTING SÖDRA STRAND UNDER KUSTSTAD BRINGS 22 COLUMN A NEW KIND OF MALL COVER OF WINTER JIMMY BACK HOME Johan Håkansson on why the girls are best at putting Sister act Paula and Lisa breathe The summer’s most popular spot Former resident on the pulling Luleå on the map. life into the old brewery. opens for winter. power of his home town. 28 CREATIVE MEETING PLACE 23 NMW attracts guests from Sweden and over seas. 30 FROM LULEÅ TO THE WORLD Travelling to and from Luleå is easy. 36 GENERATION Z MAKE THEIR MARK JA Sweden entrepre- neurs have their eyes on the prize. 20 48 38 DANIEL’S NEW PASSION DOCUMENTARY DETAILS FATBIKE PIONEER WITH AT BYSTIG YOU WILL Raised Fist guitarist has LEADING LADIES A SOFT SPOT FOR SNOW DO AS YOU ARE his camera at the ready. Ingela hot on the heels of Luleå Olov on fatbikes, ice adventures Bystigt’s Li grew tired of fitting Hockey’s ladies. and loving winter. room fluster. 40 JACOB CAPTURES THE BEAUTY OF LULEÅ The Luleå Way creator’s 32 34 42 very own photographs. 44 CULTURE VULTURE Fredrika Johansson calls the tune at Ebeneser. 45 CULINARY EXPEDITION Celebrity chef Johan Tingvall on the new concept of Live Cooking. 46 TASTE OF ITALY Restaurang Bergströmska is the latest addition to the restaurant scene. DANCING TO HER DEVOTED TO EXCHANGE STUDENT OWN BEAT HELPING KIDS SEIZES THE DAY 50 LULEÅ ON ICE 17-year-old Saga combines art, Anna and her family are making Germany’s Lutz on darkness, the Find the most exciting voguing and music. a difference for young people archipelago and fika! winter activities. in Luleå. ORIGINAL LULEÅ STORY 3 NEWS A small card with big appeal Cabin life all year round Don’t miss out on the Luleå Curious about the City Card. Use the card to years archipelago? The make purchases from a num- municipality rents ber of stores, restaurants, 10Exactly 10 years ago this January, Kulturens hus out 12 cabins in Luleå cafés, hair stylists and hotels arts centre opened its doors for the very first Archipelago all year in central Luleå. You can charge the card and time. Since then, it has been visited by almost six round, summer and make purchases for however much you like at million people. The venue has also played host winter. There are terminals in Smedjan, Shopping and Strand. to 3,000 cultural events, 6,000 conferences and three cabins on Kluntarna, two on Junkön, From November to December last year alone, 220 art exhibitions. 2.3 million books have been five on Brändöskär and two on Småskär. almost SEK two million was charged to Luleå borrowed here and almost 300,000 people have For booking and to get more information, City Cards. visited the Luleå Tourist Office. Happy birthday! visit the Luleå Tourist Office. Zuckerberg Luleå At the end of September last year, Mark Zuckerberg, one of the founders of Facebook, put Luleå on the map. Using his private Facebook page, he described the data centres in northern Sweden as a “central part of our global infra- structure”. In just three hours, the post had been liked by 66,000 people and shared by just over 5,500. Facebook’s decision to build its first European data centre in Luleå back in 2011 was the result of an TOP OF exhaustive process which concluded that the city offered the best overall solution: a climate suitable for natural cooling, access to renew- THE able energy, a reliable electricity network, good land, well-qualified labour and committed, skilled local LEAGUE enterprise. The hashtag #luleåvinner lets Luleå’s Annie Lööf, Sweden’s Minister for Municipality, elite sports clubs and Enterprise at the time, declared tourist enterprises cheer each other Luleå and Norrbotten Europe’s on towards new successes. foremost region for locating server facilities, while Matz Engman, CEO The happy fact is that many of Luleå’s at Luleå Business & Economic teams are in the highest possible di- Development, called it the historical visions. Luleå Hockey, Luleå Hockey/ dawn of a new digital industrial era. MSSK, Luleå Basket and BC Luleå have achieved major sporting success. Zuckerberg’s post was eventually Luleå is a passionate sporting city liked by just over 201,000 people, with the best fans in Sweden, especial- shared by over 20,000 and com- ly when it comes to women’s sport. mented on by nearly 8,000. He end- ed by pointing out that his followers Luleå Hockey’s ladies currently hold probably hadn’t been thinking about the SDHL attendance record, drawing Luleå when sharing posts with their 3,150 fans to a match against Modo in Mark Zuckerberg, one of the founders of Facebook. friends. But they were now. ❖ October last year. ❖ 4 ORIGINAL LULEÅ STORY PORTRAIT Creative duo make their mark With a proud tradition of enterprise in the family and a burning passion for Luleå, sister act Paula Fahlander and Lisa Liljedahl are combining their creative talents to create Bryggeriet Luleå, a type of mall and second home filled with local artists and craftsmen.
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