! Media and Outreach! ! !

Presenter: LaToya Grate, AICP Highway Safety Program Administrator Office of Highway Safety and Jusce Programs South Carolina Department of Public Safety

PARTNERSHIPS ! ! Getting the Word Out! Various Methods Used! Modern and Traditional! Pre-Campaign Coverage!

• 5 staons in SC

• Over 32 staons across Region 4 Press Event:

Monday, July 17, 2017

Supported by State Law Enforcement and Local Law Enforcement Agencies

Campaign Coverage (TV for SC)!

• WLTX Columbia: • WJBF Augusta/Aiken: Speeders Will be Targeted This Week on SC Roads Operaon Southern Shield aims to prevent traffic deaths • Fox Carolina: • WIS Columbia: ‘Operaon Southern Shield’ hits roadways in SC, four other ‘Operaon Southern Shield’ hits roadways in SC, four other states states • WJBF Augusta/Aiken: • WSAV Savannah/Hilton Head: “Operaon Southern Shield” is in full effect Operaon Southern shield iniave causes drivers to slow down • WLTX Columbia: State Trooper Answers Quesons on Speeding Tickets • ABC Columbia: SC Troopers Kick off Safety Campaign • WLTX Columbia: • WACH FOX Columbia: Speeders Will Be Targeted This Week on SC Roads Five Southeastern states launching traffic crackdown • ABC Columbia: • WBTW Myrtle Beach: Midlands Girl is Law Enforcement’s Biggest Fan Five Southeastern states parcipang in “Operaon Southern Shield” • WSPA Spartanburg: Operaon Southern Shield: Week long speed enforcement • WCBD Charleston: iniave (repost of WSAV story) Law enforcement launch week-long program to reduce wrecks • WTOC Savannah/Beaufort: Mul-state law enforcement agencies wrap up week-long • WYFF Greenville: ‘Operaon Southern Shield’ South Carolina, Georgia among 5-state summerme traffic crackdown, Highway Patrol says

• WMBF Myrtle Beach: 5 Southeastern states launching traffic crackdown Campaign Coverage (Radio for SC)!

• South Carolina Radio Network: SC joins regional speed enforcement campaign ‘Operaon Southern Shield’ • WFXH-FM Savannah/Hilton Head: Operaon Southern Shield This Week Campaign Coverage (Newspaper for SC)! • Gaffney Ledger, Gaffney SC: • Anderson Observer, Anderson SC SCDPS joins regional speed enforcement : SC, four other states, Start Crack Down on Traffic campaign “Operaon Southern Shield” (SCDPS Violaons (AP story) Press release) • Beaufort Gazee/Island Packet, Beaufort SC: • Law Office of Robert W. Harrell, III; Charleston, Watch your speed: Tennessee, South Carolina, SC: Alabama, Georgia, Florida cops will be, too; OPERATION SOUTHERN SHIELD: Things to Know; Five Southeastern States launching traffic crackdown (AP story) Distracted Driving and Operaon Southern Shield • South Strand News, Georgetown, SC: • The Times and Democrat, Orangeburg, SC: South Carolina one of five states launching traffic ‘Southern Shield’ about slowing down crackdown (AP story) • Aiken Standard, Aiken, SC: • The Herald, Rock Hill, SC: SCDPS joins regional speed enforcement Five Southeastern states launching traffic campaign ‘Operaon Southern Shield’ (SCDPS crackdown (AP story) Press Release) • Index-Journal, Greenwood, SC: • Manning Live, Manning SC: 5 Southeastern states launching traffic crackdown SC joins Operaon Southern Shield (AP story) • USA Today: • The Sun News/Myrtle Beach Online: Speeders could be in for a bad week in the 5 Southeastern states launching traffic crackdown Southeast (quote from Sgt. Bob Beres) (AP story) Sample of Coverage Across Region 4! Examples of coverage

• NBC Columbia: SC, GA among 5 states launching traffic crackdown Monday

• USA Today: Speeders could be in for a bad week in the Southeast

• SC has documented coverage from over 43 television and newspaper outlets Main Takeaways!

• Have a Plan

• Have Partnerships

• Have Flexibility

• But you don’t need a lot of money……………………….. • SC didn’t pay for media