Creating Virtual Communities on Social Media

Lori Hoch Stiefel Engagement Officer PJ Library Introductions

• Name and Community in Zoom Chat • Share something you love about your new workspace

ZOOM PROTOCOL • Please share your camera • Please mute yourself • Ask anything in the chat • Yes, this will be recorded and shared soon • ***PowerPoint will be shared! Agenda

• Welcome and Setting the Stage • Introductions • Why and the Bigger Picture • Best Practices for Managing Facebook Groups • Tips to Share and Questions • Closing Why the need for virtual community?

• What are some of the reasons for creating virtual community? Bigger Picture

• PRIORITIZES building relationships with families.

• DESIGNS opportunities for families to develop relationships with one another.

• OFFERS high-quality, low barrier, and inclusive Jewish experiences that respond to the needs and interests of families. Best Practices for Managing your Facebook Group 1. Define the group 2. Set up rules and pin them 3. Membership questions – yay or nay

Engagement Tips 1. Create a welcome post! 2. Be authentic and use a real voice 3. Do not be prescriptive, it is not the PJ Library way 4. Be relational and not transactional 5. Make people feel seen and heard 6. Encourage families to post 7. Be a model 8. Acknowledging families’ involvement 9. Have fun! 10. Virtual Programs 11. Frequency of posts 12. Posting at the right time of the day

Events in your group

• Create a virtual night out or do a bake or craft-a-long • Fun challenges like a mitzvah challenge Questions?

Feel free to join the PJ Library Families Facebook Group as an observer: www.facebook.com/groups/PJLfamilies Thanks!

• Share a thought or an idea in the chat that sparked your interest