DOCSLIB.ORG

STRICTLY CONFIDENTIAL Lucky Tribe

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
STRICTLY CONFIDENTIAL Lucky Tribe STRICTLY CONFIDENTIAL Lucky Tribe Concept Review and Strategy Recommendation s Prepared by SLAM Presented 27 April 1999 32135057 1 BAT-', t S C I O ' NW, 111 .+ ALL INFORMATION CONTAINED ON THIS PAGE STRICTLY CONFIDENTIA L Contents Section 1 . Situation Review and Objectives a) The brief and remit of the report b) Definition of the report outpu t c) Our approach and methodolog y d) Initial observations & overall objectives e) Summary Section 2. Brand Profil e a) Conception of Lucky Tribe b) Communicating the brand c) Key influencers d) Definition of the Lucky Tribe concept and its relationship to BAT e) Summar y Section 3 . Background & Researc h a) Summary of F1 teams' images, drivers and principal sponsors & summar y b) Review of the F1 circuit & summary c) Media overvie w d) Sales & marketing programme for Lucky Tribe clothing e) Summar y Section 4 . Review of Alternative Strategies, Leading to Our Recommendations a) Analysis of consumer & media strategies and positioning statements b) Recommended strateg y Section 5 . Launching Lucky Tribe Phase 1 : internal preparation a) Objective s b) Activit y Phase 2 : preparing for the launch c) Objective s d) Target audiences e) Spokespeople f) Activity SLAM 2 Lucky Tribe Concept Review and Strategy Recoin rendation s April 199 9 Report for Discussion 321350572 B.\TC& I S DU! r 'hilly 'lom . ALL INFORMATION CONTAINED ON THIS PAGE STRICTLY CONFIDENTIA L Phase 3 : launc h a) Objectives b) Target audiences c) Spokespeople d) Activit y Phase 4 : season 1 a) Objective s b) Target audiences c) Spokespeople d) Activit y Phase 5 : between seasons a) Objective s b) Target audiences c) Spokespeople d) Activit y Phase 6: season 2 SLAM Lucky Tribe Concept Review and Strategy Recommendation s April 199 9 Report for Discussion 321350573 FAI'i i SnfU ALL INFORMATION CONTAINED ON THIS PAGE STRICTLY CONFIDENTIA L Section 1 . Situation Review and Objective s Our aim in this section is to clarify where Lucky Tribe is currently and set out the task SLAM has been given . 1 .a . The Brief & Remit of the Report SLAM, the youth division of Charles Barker BSMG Worldwide has been briefed by Jan Verlinden to : "analyse the Lucky Tribe concept and recommend the most effective two-year strategy for the roll-out of Lucky Tribe . " We were originally briefed by Jan Verlinden and Suzanne Meldrurr in November 1998 and presented our proposals in the same month . Since then, changes to the visual appearance of the BAR team have occurred, notably to the livery of the car and uniforms of the pit crew, which necessitates us revisiting the nature of the concept and the plan of action . The challenge, as agreed between Jan and SLAM, is to find a solution to the premise : "if there is neither a distinctive Lucky Tribe car nor (on race day at least) an easily identifiable team behind the Lucky Strike car, how can the Lucky Tribe exist outside of BAR?- 1 .b. Definition of the Report Outpu t In addition to answering the above question, the purpose of this document is to enable a clear understanding of the Lucky Tribe concept, i .e . a profile of what Lucky Tribe is and the potential it holds . To facilitate this, we have first of all researched : The relationship between Lucky Tribe, BAT & BA R Creative influences driving Lucky Tribe and its core brand va ues F1 teams and the circui t Consumer media in target markets We then go on to : Analyse a series of potential strategies, recommending one consumer and one media strategy as the way forward Advise on the evolution of Lucky Tribe between now and the end of 200 0 SLAM 4 Lucky Tribe Concept Review and Strategy Recommendation s April 199 9 Report tor Discussion 321350574 F, I\. Sn, ,, . =i,,Iq,li,,,. ALL INFORMATION CONTAINED ON THIS PAGE STRICTLY CONFIDENTIA L The next stage will be to provide an overview of how to implement the programme . This will include : an overview of your sales and marketing capabilities in end markets an analysis of central v local implementatio n 1 .c . Our approach and methodolog y When we came to re-visit the concep- : of Lucky Tribe, in light of the changes to the pit crew uniform and car design, we believed it necessary to go right back to the origination of the concept, to look at what you were hoping to achieve . We held several meetings with Jan Verlinden and Fiona Mollet ; we also met with 141 and TMG . We examined work undertaken by Bats Dcrland, including : the brand muscles of Lucky Strik e the creation of Lucky Tribe the choice of nam e the key infuencers as to its identit y the first and current Lucky Strike F1 advertising campaign s We also searched the Internet and recent print media to audit : the circuit s other F1 team s the way Jacques Villeneuve is represented in the press F1 web-sites, chat rooms and fan clubs on the Interne t Finally, we commissioned our sister media buying agency, BJK&E media, to research youth media in all target markets (i .e . the Lucky Strike target markets on the F1 circuit) : Italy France Spain Germany -' Benelux Japan Indonesia Brazil U K In short, we have wiped the slate clean and gone back to basics . SLAM 5 Lucky Tribe Concept Review and Strategy Reconune'uiation s April 199 9 Report for Discussion 32135057 5 BATA, l%P11.11 ?hd iy ?hUn: . ALL INFORMATION CONTAINED ON THIS PAGE STRICTLY CONFIDENTIA L 1 .d . Initial Observations and Overall Objective s In line with the original brief, we still believe Lucky Tribe is a sound device that, given the right strategy, could : • reflect the brand values of Lucky Strike (helping to differentiate the Lucky Strike sponsorship from BAR and the 555 sponsorship ) • differentiate Lucky Strike in a crowded marke t • add weight to the sponsorship of what is currently Jacques Villeneuve's ca r To do this, Lucky Tribe must emulate Lucky Strike's FREE THINKING MAN (i .e . it should be confident in itself) as created by Bates Dorlan d The objectives of the Lucky Tribe campaign should also reflect those of the overall Lucky Strike campaign, but twist them to : • add relevance in the arena of F 1 • satisfy the restraints a new brand hold s The Lucky Strike objectives assigned to create the "free thinking man" brand essence are : 1) Flex all muscles to a varying degree by Reinforce living legend status (not currently applicable to Lucky Tribe) Reference the original American drea m w Have its finger on the urban pulse Proving its playful min d 2) Tap into aspirations of the target market p;- With purpose i, Avoiding the trivia l Being experimental and thought provokin g 3) Develop concepts that allow for : Local market communications Local market sophisticatio n t4 Translatability But Lucky Tribe must go beyond the objectives of Lucky Strike . We must create a new brand that differs from Lucky Strike to: • facilitate a greater emotive response from the target audienc e • offer wide-ranging communications and licensing remits SLAM 6 Lucky Tribe Concept Review and Strategy Reconiniendation s April 199 9 Report for Discussio-) 321350576 BATE, P S r, V , Philip 1lort.. ALL INFORMATION CONTAINED ON THIS PAGE STRICTLY CONFIDENTIA L 1 .f . Summar y The purpose of this report is to : • "analyse the Lucky Tribe concept and recommend the most effective two- year strategy for the roll out of Lucky Tribe . " To do to this, we must recommend a solution to the premise : • "if there is neither a distinctive Lucky Tribe car nor (on race day at least) an easily identifiable team behind the Lucky Strike car, how can the Lucky Tribe exist outside c f BAR? " If Lucky Tribe is to be successful in raising awareness of Lucky Strike in F1 , it must reflect the brand values of Lucky Strike . Therefore, whatever Lucky Tribe is, it must : • Reference the American Drea m • Be urba n • Be playful ;i .e . humorous, cheeky, audacious) • Avoid the trivial (giving real added value ) • Provoke thought and be experimental • Allow for end market translatabilit y • Be emotiv e • Offer wide-ranging communications and licensing opportunitie s SLAM Lucky Tribe Concept Review and Strategy Recoounencatwn s April 199 9 Report for Discussion 321350577 kd TI , 1'S r" 13 .hd i. .I .- ALL INFORMATION CONTAINED ON THIS PAGE STRICTLY CONFIDENTIA L Section 2 . Brand Profile This section will review the creative driving forces behind Lucky Tribe to consolidate the concept from origination to today . It will analyse the image Lucky Tribe should portray and ensure the brand manifests itself coherently and effectively . 2 .a. Conception of Lucky Trib e We understand the original brief for Lucky Tribe, as given to E-ates, was to create a unique Formula One team . Indeed, the subheading of Lucky Tribe, as determined by Bates USA is : • "An Original Formula One Team " When choosing the name, Bates defined a set of criteria to create the specific attributes assigned to the team . These were : collective nou n flex American Dream and Playful Mind brand muscle s convey individual strength whilst operating as a collective name emotional iivolvement (depth & meaning ) US sport team connotation (NBA, NFL, MLB, NHL - not motorsport) positive statement about the tea m '"non-irritable" (e .g . not appear flippant to commentators, media, etc .) mix eploitaole (e .g . merchandise ) Bates recommended the team name is prefixed with "Lucky Strike", and from the set of criteria, the names they put forward were : • Trib e • Warriors • Teamworks • Pioneers • Liberators "Lucky Strike Tribe" was chosen as the preferred name and, since then, "Strike" has been removed .
Load more

Recommended publications
  • Race Preview 2015 AUSTRALIAN GRAND PRIX 13-15 March 2015
    Race Preview 2015 AUSTRALIAN GRAND PRIX 13-15 March 2015 After a short off-season and an intense winter testing CIRCUIT DATA programme, Formula One’s much-anticipated 2015 ALBERT PARK CIRCUIT campaign gets underway this weekend with the sport’s Length of lap: now traditional curtain-raiser, the Australian Grand Prix 5.303km at Melbourne’s Albert Park circuit. Lap record: 1:24.125 (Michael The temporary track is a tricky test for new machinery Schumacher, Ferrari, 2004) Start line/finish line offset: and drivers alike. As with street circuits, the rarely raced 0.000km surface initially provides little grip and evolves steeply Total number of race laps: over the weekend. It’s therefore important for drivers to 58 feed performance in gradually as the surface ‘rubbers Total race distance: in’ and they come to terms with the latest developments 307.574km to machines that are almost fresh off the drawing board. Pitlane speed limits: And with the barriers close and expectation high at the 60km/h in practice, qualifying, season start, Melbourne’s grand prix is always one of and the race the season’s most unpredictable. CIRCUIT NOTES With a number of key driver moves and team ►The kerb on the exit of Turn developments occurring towards the end of last year, Two has been extended. the new season also throws up a host of intriguing DRS ZONE questions. Will four-time champion Sebastian Vettel be ► The DRS zones for this year’s the man to revive Ferrari’s fortunes? Will a new look race will the the same as those used in 2014.
    [Show full text]
  • 30Polideportivo
    Martes 7 de marzo de 2000 Mundo Deportivo 30 POLIDEPORTIVO FÓRMULA UNO PILOTOS: G.P. Presidente: Rocco Benetton G.P. 11. Giancarlo Fisichella El presupuesto de los Director deportivo: Rocco Benetton Benetton Prost Sauber 226 58 Italia, 14/1/73 equipos es secreto, pero se estima Director técnico: Pat Symonds 0 victorias, 1 pole, Coche: Benetton B200 1 vuelta rápida, que el de Ferrari supera los 41.000 millones de PERSONAL Motor: Playlife (Supertec) V10 0 títulos, 49 puntos G.P. pesetas, McLaren está por 24.000 más otros 10.000 que 320 Títulos constructores 1 12. Alexander Wurz 35 Austria, 15/2/75 Mercedes invierte en motores, y Minardi debe sobrevivir con Títulos pilotos 2 0 victorias, 0 poles, unos 8.500 millones, de los que unos 2.200 es la factura que VICTORIAS 16 poles, 38 vueltas rápidas 1 vueltas rápidas, 847,5 puntos 0 títulos, 24 ptos paga por los motores. Arrows estará sobre los 11.000 millones. 27 el presupuesto de un equipo medio. Williams o Jordan superan los 15.000 millones G.P. PILOTOS: G.P. G.P. Presidente: Ron Dennis G.P. PILOTOS: Presidente: Alain Prost Director deportivo: Jo Ramirez 1. Mika Hakkinen 128 492 Finlandia, 28/9/68 167 14. Jean Alesi Director deportivo: John Walton Director técnico: Adrián Newey 14 victorias, 21 poles, Francia, 211/6/64 Director técnico: Alan Jenkins 49 Coche: McLaren MP4/15 13 vueltas rápidas, 1 vic., 2 poles, Coche: Prost AP03 PERSONAL Motor: Mercedes V10 2 títulos, 294 puntos 4 v. rápidas, 0 títulos, Motor: Peugeot V10 PERSONAL G.P.
    [Show full text]
  • The Circus Is in Town: Exploring Consumption, Mobility and Corporate Capitalism in the World of Formula 1 Motor Racing
    This may be the author’s version of a work that was submitted/accepted for publication in the following source: Parker, Kenneth (2003) The Circus is in Town: Exploring Consumption, Mobility and Corporate Capitalism in the World of Formula 1 Motor Racing. In Buys, L, Lyddon, J, & Bradley, R (Eds.) Social Change in the 21st Century 2003 Conference Refereed Proceedings. Centre for Social Change Research, School of Humanities and Human Services QUT, http://www.socialchange.qut.edu.au/conference/docs/2003proceedings.html, pp. 1-17. This file was downloaded from: https://eprints.qut.edu.au/125/ c Copyright 2003 Ken W. Parker This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the docu- ment is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recog- nise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] Notice: Please note that this document may not be the Version of Record (i.e. published version) of the work. Author manuscript versions (as Sub- mitted for peer review or as Accepted for publication after peer review) can be identified by an absence of publisher branding and/or typeset appear- ance.
    [Show full text]
  • " $&%(' )10(24 356 798%A@B@D C8a
    ¢¡¤£¦¥¨§ © "! # $ %'& &).-/ )3 )(*(,+ .021 45 .. ¤6!7# $ &);<5= 89.: +> : ? @ # $ .. ¤A &-)-7&CD4) B .: Page 1 The Bristol Pegasus MC − Backfire − April 2001 Turbo Talk Turbocharging Performance & Competition Car Engines by Geoff Kershaw Managing Director of Turbo Technics Ltd. 8pm Monday 9th April at The Wheatsheaf, High Street, Winterbourne. The Bristol Pegasus Motor Club supporting St. Peters Hospice E>E>E>F GIH J KML N.O PIQ.RSIKMT)KMF U.N.F T)V The Bristol Pegasus MC − Backfire − April 2001 Page 2 WYX[Z \¤]_^a` bdcfegbdZ hai[i[] jlkd]dZnmYX[oqp¤raras Sunday 29 th April − Castle Combe The 3rd Annual inter−club Karting Challenge takes place on the 29th of April 2001. Paul Draper is interested in hearing from anyone interested in an endurance karting event − cost around £15. Contact Paul on 01454 619163. The honour of the Club is as stake ! Sprint Colerne Airfield − Monday May 7th 2001 Despite the Foot & Mouth outbreak we are still very hopeful of being able to run on the 7th with no problems. As alway we need lots of marshals − this is also the only way to get to see the action at Colerne, − If you can help marshal contact Bob Hart on 0117 9362587 (W) or 0117 9409772 (H) − no experience necessary as plenty of advice and experienced marshals will be on hand. Jointly organised by ourselves, the MGCC and Bristol Motor Club the Wessex is the first sprint of the year at Colerne. The entry list is filling up quickly and closes on 16th April − contact Bruce Morgan on 01275 790855 for Regs.
    [Show full text]
  • Davide Signed with Alpine F1 Team in January 2021 As
    ALPINE F1 TEAM PRESS PACK Already recognised for its records It is part of Groupe Renault’s Luca De Meo, CEO Groupe That’s the beauty of racing as In September 2020, Luca De Meo, and successes in endurance strategy to clearly position Renault: “It is a true joy to see a works team in Formula 1. announced the creation of Alpine F1 Team, and rallying, the Alpine name each of its brands. For Alpine, the powerful, vibrant Alpine We will compete against the naturally finds its place in the this is a key step to accelerate name on a Formula One car. biggest names, for spectacular a renaissance of Groupe Renault’s F1 team, high standards, prestige and the development and influence New colours, new managing car races made and followed one of F1’s most historic and successful. performance of Formula 1. The of the brand. Renault remains team, ambitious plans: it’s a new by cheering enthusiasts. I can’t Alpine brand, a symbol of sporting an integral part of the team, beginning, building on a 40-year wait for the season to start.” prowess, elegance and agility, with the hybrid power unit history. We’ll combine Alpine’s will be designated to the chassis retaining its Renault E-Tech values of authenticity, elegance and pay tribute to the expertise moniker and unique expertise and audacity with our in-house that gave birth to the A110. in hybrid powertrains. engineering & chassis expertise. ALPINE F1 TEAM | PRESS PACK | 2021 Alpine Today and Tomorrow As part of Groupe Renault’s strategic plan ‘Renaulution’, Alpine unveiled its long-term plans to position the brand at the forefront of Groupe Renault’s innovation.
    [Show full text]
  • 1991 Primer Gran Premio De México 1991 LA FICHA
    1991 Primer Gran Premio de México 1991 LA FICHA GP DE MÉXICO XV GRAN PREMIO DE MÉXICO Sexta carrera del año 16 de junio de 1991 En el “Autódromo Hermanos Rodríguez”. Distrito Federal (carrera # 506 de la historia) Con 67* laps de 4,421 m., para un total de 296.207 Km [*Reducida en 2 giros, por largada en falso] Podio: 1- Riccardo Patrese/ Williams 2- Nigel Mansell/ Williams 3- Ayrton Senna/ McLaren Crono del ganador: 1h 29m 52.205s a 197.757 Kph/ prom (Grid: 1º) 10* puntos [*A partir de este año, el primer lugar recibirá: 10 puntos] Vuelta + Rápida: Nigel Mansell/ Williams (la 61ª) de 1m 16.788s a 207.267 Kph/ prom Líderes: Mansell/ Williams (de la 1 a la 14) y, Patrese/ Williams (de la 15 a la 67) Pole position: Riccardo Patrese/ Williams-Renault 1m 16.696s a 207.515 Kph/ prom Pista: seca POR REGLAMENTO Los autos no deben de pesar menos de 505 Kg Tipo de motores: con pistones alternativos de 4 tiempos Sobrealimentación: prohibida Capacidad máxima: 3.5 lt Número de clindros: no más de 12 RPM: ilimitada Clase de gasolina: ilimitada Reabastecimiento en la carrera: prohibido Consumo máximo: ilimitado INSCRITOS # PILOTO NAC EQUIPO FONDO P # MOTOR CIL NEUM RA121E V-12 3.5 1 AYRTON SENNA BRA Honda Marlboro McLaren McLaren MP4/6 Honda Goodyear litros 2 GERHARD BERGER AUT Honda Marlboro McLaren McLaren MP4/6 Honda RA121E V-12 3.5 Goodyear 3 SATORU NAKAJIMA JAP Braun Tyrrell Honda Tyrrell 020 Honda RA101E V-10 3.5 Pirelli 4 STEFANO MODENA ITA Braun Tyrrell Honda Tyrrell 020 Honda RA101E V-10 3.5 Pirelli 5 NIGEL MANSELL ING Canon Williams Team
    [Show full text]
  • Mark Gallagher
    Mark Gallagher Formula One Industry Execuve 'Winning takes team work, focus & delivery' - Mark Gallagher Mark Gallagher has spent the last 15 years as a senior execuve within the management of Jordan Grand Prix, Red Bull Racing and Cosworth. Today Mark heads a sports investment group and sits on the board of Status Grand Prix which he co-founded in 2005. TOPICS: IN DETAIL: Leadership and Teamwork Former Head of Markeng at the highly successful, race winning Jordan team Motivation over a ten year period, Mark was famously described as 'head of making things Client Centricity happen' in Eddie Jordan's dynamic organisaon. He then joined Jaguar Racing Innovation and helped in its transion into the now-dominant Red Bull Racing team, before Risk Management / Change taking over responsibility from 2009 unl 2011 for the return of Cosworth to F1, Management where Mark was directly responsible for supplying one third of the F1 teams with Brand Marketing engine technology, re-establishing the Cosworth F1 business. He uses his vast Environmental Technologies and experience of the F1 industry to work with teams, sponsors and drivers. He also Sustainability makes regular appearances in the media, notably with Sky News and in 2012 is an Globalisation expert pundit and commentator at F1 events with ESPN Star Sports, Health and Safety broadcasng to 24 countries and 36 million F1 fans in Asia. LANGUAGES: WHAT HE OFFERS YOU: Mark presents in English. While operang at the centre of this fascinang sports business, Mark has worked directly with the world's top drivers and team owners including, Senna, PUBLICATIONS: Mansell, Schumacher and Coulthard, giving him a privileged understanding of what it takes to be a world class competor.
    [Show full text]
  • Programme Peugeot Sport 2008
    PROGRAMME PEUGEOT SPORT 2008 - Press release - Peugeot 908 HDi FAP - Technical Data - Calendar - Drivers - The team - Press officer - Motor Sport Promotional Activities 2008 PROGRAMME A YEAR OF MANY CHALLENGES The 2007 season turned out to be one of the most rewarding ever for Peugeot Sport which launched four different new cars on the world motor sport scene, from the factory programme with the 908 HDi FAP to its package of promotional formulae with the 207 LW THP, 207 Super 2000 and Spider THP. The lessons learned by the team while finding its marks last year will be implemented in 2008 and all its energy will be devoted to building on that experience to achieve its objectives. This time last year, under the leadership of Michel Barge, Peugeot Sport organised a dynamic presentation of the new 908 HDi FAP to announce its modest objectives for the season ahead. Following the car's initial gestation, which was rapid to say the least, Team Peugeot Total enjoyed a memorable season which brought its fair share of surprises, satisfactions and passion, not to mention the unrelenting toil which enabled it to secure results well beyond its expectations and targets. Indeed, never in Peugeot's history had a competition car won out of the box, yet the 908 HDi FAP claimed victory in its debut race at Monza before going on to clinch the 2007 Le Mans Series. Team Peugeot Total won all six rounds, started from pole position each time and posted every fastest race lap, not to mention its unhoped-for performance at Le Mans where it started from pole position before taking second place at the end of the 24-hour race.
    [Show full text]
  • Dossier De Presse
    DOSSIER DE PRESSE 21-24 JUIN 2018 CIRCUIT PAUL RICARD SOMMAIRE Introduction 3 Modernité, intention, promesses 4 Interview Christian Estrosi 6 Interview Gilles Dufeigneux 9 Organigramme du GIP 11 Les membres du GIP 13 Business plan du GP de France 18 Le “Paul Ricard”, un circuit, une histoire 20 Présentation du Circuit Paul Ricard 22 Les grandes heures du GP de France 25 Statistiques 27 • Les circuits du GP de France • Les poles au GP de France • Les vainqueurs du GP de France • Les records du GP de France • Les marques françaises et le GP de France • Les premières françaises au GP de France Le saviez-vous ? 34 Les cinq feux rouges s’éteignent. Temps de réaction. Action suspendue d’un intenable millième de seconde. Souffles coupés. Écrans de contrôles encore vides. Le bourdonnement enfle. L’asphalte s’anime. Le doigt sur la palette d’embrayage, les pilotes dosent la délicate mise en action. Il y a près de 1000 chevaux de technologie qui trépignent. Une Formule 1 n’aime pas le point mort. La meute mécanique s’ébroue. Géométrie de trajectoires. Couleurs acidulées. 300 km/h en dix secondes. Lignes INTRODUCTION tendues vers le S de la Verrerie à négocier au contact. Sur les écrans, les datas surgissent. Un premier classement intermédiaire dans le Secteur 1. Il est 14h et 15 secondes, nous sommes le 24 juin sur le Circuit Paul Ricard, le départ du 2018 Formula 1 Grand Prix de France Le Castellet vient d’être donné. #VIVEZLAFRENCHCOURSE #FEELTHEGLAMOFSPEED 3 01 MODERNITÉ INTENTION PROMESSES La France affiche des compétences reconnues Plus qu’un simple spectacle sportif, le 2018 en matière d’organisation de manifestations Formula 1 Grand Prix de France Le Castellet majeures.
    [Show full text]
  • What Doesnt Kill You...: My Life in Motor Racing Free
    FREE WHAT DOESNT KILL YOU...: MY LIFE IN MOTOR RACING PDF Johnny Herbert | 304 pages | 03 Nov 2016 | Transworld Publishers Ltd | 9780593078389 | English | London, United Kingdom What Doesn't Kill You My Life in Motor Racing (Book) on OnBuy Unlike his contemporary and rival, Damon Hill, Herbert took to four wheels instantly and his only secret was that he had no secret at all—he just instinctively had a feel for karts. However, when he returned to competition he was near invincible. Formula Ford was the accepted career path for s karters and, although he found the cars unwieldy and unappealing at first, his Formula Ford Festival victory in reflected his ability to adapt almost instantly to new demands. His graduation to Formula 3 went perfectly and, thanks to Eddie Jordan, F was going exactly according to plan until The Accident. In a collision caused by the mercurial and that is being kind Gregor Foitek, Herbert suffered appalling injuries to his legs at Brands Hatch in August It is the chapters that describe that accident and its aftermath that partly redeem this book. The question that haunts the reader, if not as much as it must the author, is just what would Herbert have achieved had he not been injured? He adapted to his injuries well enough to become a good Grand Prix driver but I suspect he would have been a great one if the cards had fallen differently. The story of his Formula One years is well known and, whilst the book has few real revelations, neither Flavio Briatore Benetton F1 boss nor teammate Michael Schumacher are shown in the best of lights.
    [Show full text]
  • Women Formula Sae Automotive
    Nr. 15 Year 2011 MAGAZINE PUBLISHED BY DALLARA "Periodico regolarmente registrato presso il Tribunale di Parma (n.16, 03/09/2010)" THE ENGINEERS WHO WORK WITH THE MAJOR AUTOMOTIVE MANUFACTURERS EXPLAIN HOW PRODUCTION SUPERCARS THAT COMBINE AUTOMOTIVEEXCITEMENT WITH MAXIMUM SAFETY ARE BORN AT VARANO WOMEN MOTORSPORT IS NO LONGER A MEN-ONLY CLUB: TWO WOMEN FROM DALLARA TELL US HOW THEY BECAME DESIGNERS AND DEPARTMENT HEADS, BY FOLLOWING THEIR PASSION FOR MOTOR CARS FOR THIRTY YEARS, ENGINEERING STUDENTS FROM THE WORLD’S BIGGEST UNIVERSITIES HAVE BEEN CHALLENGING EACH OTHER ON THE TRACK, CREATING, DEVELOPING AND PROMOTING THEIR RACING PROJECTS. WE EXPLAIN HOW THIS EXTRAORDINARY LABORATORY WORKS FORMULA SAE WHEN FORMULA SAE ENGINEERS HIT THE TRACK FOR THIRTY YEARS, ENGINEERS FROM ALL OVER THE WORLD HAVE BEEN COMPETING IN THE FOMULA SAE CATEGORY, CHALLENGING EACH OTHER ON THE TRACK, DEVELOPING THEIR OWN PROJECTS AND LEARNING ABOUT TEAMS, BUDGETS AND COM- MUNICATIONS. AN EXCELLENT WAY OF DEVELOPING TALENT AND SKILLS, EVEN IN THOSE PARTICIPANTS WHO WILL NEVER GO ON TO A CAREER IN MOTORSPORTS. WE SPOKE TO ENGINEER TOSO FROM DALLARA, AND ENGINEER FREGONESE FROM THE FIAT RESEARCH CENTRE, BOTH OF WHOM ARE PART OF THE TECHNICAL COMMISSION THAT WILL EVALUATE THESE YOUNG PEOPLE Thirty years of Formula SAE: Engineer What is the aim of Formula SAE? common set of rules. Although most of Toso, can you explain how the idea of a ”The aim is to promote the cultural, these students will not go on to pursue a “racing” competition between technical and interpersonal development career in “motorsports”, the sector is engineering students was born? of students, most of whom are enrolled simply not large enough to accommodate ”The idea grew out of a competition in engineering faculties, through healthy that many candidates, they will have between two American universities, Texas, competition.
    [Show full text]
  • Episode 58 – We’Re Just Reporting the Fact That Somebody Is Reporting Something
    Episode 58 – We’re Just Reporting the Fact that Somebody is Reporting Something Coming Up Chris: Welcome to Sidepodcast, Episode 58 – We’re Just Reporting the Fact that Somebody is Reporting Something. Coming up on today’s show we discuss access roads, night lights, and of course, Mosley’s scandel. Intro Chris: Yay, my theme tune is back. Me: You do prefer that one, don’t you? There have been a number of requests on the blog this week to retain the Chain. Chris: I don’t think we’re allowed to. Me: Because of copyright reasons? We could create our own version of the Chain. Chris: Like we did with this one. Me: Yea, takes a little bit of time, though. Chris: It does take you a long time, and while we’re waiting, I’m quite happy with my theme tune. Me: Fair enough. Hit me up some F1 news. Good Week/Bad Week Chris: It’s been a good week for Jean Todt, as he takes steps to sound even more like Max Mosley. He’s now encouraging F1 teams to cut costs even further and help bring the barriers to entry to the sport down. Does that sound familiar? Me: It does and given the event that may have happened during the course of the weekend, which we won’t go into now, but we might have to address later on, he may find his way slightly clearer than he previously thought. Chris: It’s been a bad week for Renault, as although Alonso is saying he’s patient enough to wait for an improvement in performance, he’s also made mention of the fact that he has a getout clause in his contract.
    [Show full text]