Hindustan Times Palate Fest 17th – 19th November 2017 PSOI Club, Vinay Marg, Chanakyapuri, New Delhi The biggest food & music festival of India! 3 days of FUN. FOOD. ENTERTAINMENT Timelines Print Launch Digital Launch Radio Launch On-ground Bursts Event Dates 1st Nov 5th Nov 8th Nov 15th Nov 17th to 19th Nov Contents
Sponsors Snapshot Digital Print (Ads and Edit) On-ground Radio PR Sponsors
Powered By Co – powered by Olive Oil Partner
Health & Taste Home Healthcare Official breakfast Partner Partner Partner
Food Delivery Authentic Cooking Technology Hydration Partner Partner Partner Partner
Proud partners of the festival from various categories Promotion
Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Snapshot
Print Ads: ~15,000 sq.cm On-ground: Extensive phase-wise print 1.2L + footfall in 3 days campaign across English Print - HT 100+ food stalls Mainbook, HT City DG World cuisines & gourmet food
Editorial: ~9,000 sq.cm Digital: HT Main and HT City Reach: ~5.12 mn Special coverage on premium Total Engagement: ~2 mn positions – Double Spread Video views: ~1.8 mn
Bursts: PR: 40+ Websites Distribution of 25,000 pamphlets Coverage in 40+ websites in TOI households in the vicinity across Business, Food, travel, of the venue (Lutyens/South Del) Entertainment etc. including Poster activity in 15 DU colleges competitors like TOI
Radio: ~10,000 seconds TV & External Media of on-air promotion on Fever & Coverage on channels like NDTV Nasha with RJ integrations Good Times, Aaj Tak, Red FM etc A highly promoted property across HT Media’s assets as well as external media Promotion
Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Digital
KPI Scorecard: Dedicated Social Media Platforms Reach: 5.12 mn Engagements*: 0.2 mn Video views: 1.8 mn
*Likes, shares & comments on posts and videos As on 28th November. Total Eng will include Video Views Celebrity Posts
Posts from Shilpa Shetty, Raftaar, Euphoria, Vikas Khanna & more!
Celebrity Posts
Posts from Shilpa Shetty, Raftaar, Euphoria, Vikas Khanna & more!
Facebook Live & Desimartini
FB Live of Raftaar concert Desimartini updates
Facebook Live & Desimartini
Exclusive contest give-aways included gift hampers & signed cookbooks Twitter and Instagram posts Promotion
Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Palate Ads LAUNCH PHASE
Full Page Main Book 04-Nov-2017
Quarter Page Main Book 10-Nov-2017 Palate Ads LAUNCH PHASE
Block 09-Nov-2017
Block 10-Nov-2017 Palate Ads WEEK 2 BURST
Jacket - HT City 11-Nov-2017 Palate Ads WEEK 2 BURST
POP reverse Main Book 12-Nov-2017
Quarter Page Main Book 14-Nov-2017 Palate Ads WEEK 2 BURST
Full Page HT City 15-Nov-2017
Quarter Page - Main Book 16-Nov-2017 Palate Ads EVENT DAY Content led ads
Jacket - Main Book 17-Nov-2017 Palate Ads EVENT DAY Content led ads
Full Page - HT City 18-Nov-2017
Half Page - Main Book 18-Nov-2017 Palate Ads EVENT DAY Content led ads
POP reverse - Main Book 19-Nov-2017 Contextual Ads (SPONSORS)
Half Page - HT City Bertolli 11-Nov-2017
Quarter Page - HT City MTR 14-Nov-2017 Contextual Ads (SPONSORS)
Half Page HT City Cremica 14-Nov-2017
Full Page - HT City Emami 14-Nov-2017 Contextual Ads (SPONSORS)
Quarter Page HT City Aashirvaad 14-Nov-2017
Full Page - HT City Cremica 15-Nov-2017 Contextual Ads (SPONSORS)
Full Page - HT City Monginis 15-Nov-2017
Half Page HT City Emami 15-Nov-2017 Contextual Ads (SPONSORS)
Quarter Page - HT City Bertolli 15-Nov-2017
Quarter Page - HT City MTR 16-Nov-2017 Contextual Ads (SPONSORS)
Half Page - HT City Monginis 16-Nov-2017
Half Page - HT City Emami 16-Nov-2017 Contextual Ads (SPONSORS)
Half Page HT City Bertolli 16-Nov-2017
Quarter Page - HT City Croma 17-Nov-2017 Contextual Ads (SPONSORS)
Quarter Page - HT City Cremica 17-Nov-2017
Half Page - HT City Emami 17-Nov-2017 Contextual Ads (SPONSORS)
Quarter Page - HT City Monginis 17-Nov-2017
Half Page - HT City Cremica 18-Nov-2017 Contextual Ads (SPONSORS)
Quarter Page - HT City Croma 18-Nov-2017
Half Page - HT City Emami 18-Nov-2017 Contextual Ads (SPONSORS)
Quarter Page - HT City Bertolli 18-Nov-2017
Half Page - HT City Zomato ICE 19-Nov-2017 Palate Pre-Event Coverage
Half Page - HT City 10-Nov-2017
Vertical Half Page - HT City 12-Nov-2017 Palate Pre-Event Coverage
240 size - Main Book 15-Nov-2017
Full Page - HT City 16-Nov-2017 Palate Pre-Event Coverage
Weekend Planner HT City 17-Nov-2017 Palate Event Coverage - During
240 size - Main Book 18-Nov-2017
Full Page - HT City 19-Nov-2017 Palate Post-Event Coverage
Double Spread- HT City 23-Nov-2017 Brand Promotions
Quarter Page - HT City Bertolli 21-Nov-2017
Full Page - HT City Monginis Emami 21-Nov-2017 Brand Promotions
Half Page - HT City ICE 22-Nov-2017
Half Page - HT City Emami 22-Nov-2017 Brand Promotions
Half Page - HT City Bertolli 23-Nov-2017
Half Page - HT City MTR 23-Nov-2017 Promotion
Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR 17th November | Chef Ranveer Brar
Demo class, book launch and interaction with audience by Ranveer Brar 18th November | Chef Vikas Khanna
Vikas Khanna talks about food, recipes & his journey. Unveiling cover of his new book and interacting with fans 19th November | Shilpa Shetty
Celeb Session with Shilpa Shetty on food, health & her new recipe book. Also, records her #SundayBinge on-stage
Master Chefs at Demo Zone
Nishant Choubey
Vicky Ratnani Packed Demo Zone Chef Hemant Oberoi Signature dishes prepared live by Master Chefs Sponsor engagement activities
Chef Hunt Contests Sponsor engagement activities
Mocktail-making Challenge Kids Baking Competition ILLUSIONIST NEEL MADHAV performs his tricks and plays mind games with audience at Palate to amaze them! Live Band Performances
Euphoria Raftaar
Indian Ocean Live Band Performances
Rocknaama
Shibani Kashyap Live Band Performances
Sankraman Astitva
Power packed & energetic audience Diverse range of Participants
TGKF Baking Bad House Of Tigers
Desi Express Dragon Wagon Exotic variety of cuisines
American, Italian, Pan-asian, Milkshakes, Desserts & more HT Palate Food Zones 100+ Food Stalls Market Zone
Delightful goodies and items for foodies to take back home The Palate Bar
Crowd enjoying beer, wine and vodka at the bar Bloggers Table
Special preview and tasting sessions for top food bloggers HT Branding
Flagpoles standing tall across the venue HT Branding
The HT Palate ‘Wall of Memories’ & 3D letters Photo-op HT Branding
Entertainment Zone/Stage exclusively by HT 3D Art on the floor Installations | Art & More
Signature Car feat artwork from Hussain to Souza
Sculpture Promotion
Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Radio
~ 10,000 seconds of on-air promotion
RJ mentions & show integrations (morning & evening prime time shows)
FEVER & NASHA 10 to 20 spots per day spanning across 10 days
Palate Promo Spot 1 RJM – Dilli ke 2 Dabbang
Palate Promo Spot 2 RJM – Rj Akriti (Nasha) Radio Live Nasha station at HT Palate fest
RJ Akriti hosts live evening drive-time Nasha show from 5 to 7 pm at Palate including bytes from audience, restaurants, chefs and performing bands
Promotion
Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Press Release
The Times of India Desi Martini First Post Business Standard Whats Hot Party Owl
India Today Bollywood Trending The Asian Age The Sunday Guardian Web India 123 Nerve.in Outlook WN.com Shafaqna DNA Travel Mail Rozana Spokesman Statesman Daily World News Mobile PTI NRI Press Window To news Mid Day Punjab Update Ketchup LBB India News EventStreet So Delhi Techtenarena Indian Show Biz The Hindu Business Line Nyooz.com TNH Global The New Indian Express Go City Guides Hotel Times
40 top websites across categories (Business, Entertainment, Lifestyle etc).. Our competitors also covered HT Palate Fest!
Press Release
40 top websites across categories (Business, Entertainment, Lifestyle etc).. Our competitors also covered HT Palate Fest! Press Release
40 top websites across categories (Business, Entertainment, Lifestyle etc).. Our competitors also covered HT Palate Fest! Palate on NDTV Good Times