Hindustan Times Palate Fest 17th – 19th November 2017 PSOI Club, Vinay Marg, Chanakyapuri, New Delhi The biggest food & music festival of India! 3 days of FUN. FOOD. ENTERTAINMENT Timelines Print Launch Digital Launch Radio Launch On-ground Bursts Event Dates 1st Nov 5th Nov 8th Nov 15th Nov 17th to 19th Nov Contents Sponsors Snapshot Digital Print (Ads and Edit) On-ground Radio PR Sponsors Powered By Co – powered by Olive Oil Partner Health & Taste Home Healthcare Official breakfast Partner Partner Partner Food Delivery Authentic Cooking Technology Hydration Partner Partner Partner Partner Proud partners of the festival from various categories Promotion Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Snapshot Print Ads: ~15,000 sq.cm On-ground: Extensive phase-wise print 1.2L + footfall in 3 days campaign across English Print - HT 100+ food stalls Mainbook, HT City DG World cuisines & gourmet food Editorial: ~9,000 sq.cm Digital: HT Main and HT City Reach: ~5.12 mn Special coverage on premium Total Engagement: ~2 mn positions – Double Spread Video views: ~1.8 mn Bursts: PR: 40+ Websites Distribution of 25,000 pamphlets Coverage in 40+ websites in TOI households in the vicinity across Business, Food, travel, of the venue (Lutyens/South Del) Entertainment etc. including Poster activity in 15 DU colleges competitors like TOI Radio: ~10,000 seconds TV & External Media of on-air promotion on Fever & Coverage on channels like NDTV Nasha with RJ integrations Good Times, Aaj Tak, Red FM etc A highly promoted property across HT Media’s assets as well as external media Promotion Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Digital KPI Scorecard: Dedicated Social Media Platforms Reach: 5.12 mn Engagements*: 0.2 mn Video views: 1.8 mn *Likes, shares & comments on posts and videos As on 28th November. Total Eng will include Video Views Celebrity Posts Posts from Shilpa Shetty, Raftaar, Euphoria, Vikas Khanna & more! Celebrity Posts Posts from Shilpa Shetty, Raftaar, Euphoria, Vikas Khanna & more! Facebook Live & Desimartini FB Live of Raftaar concert Desimartini updates Facebook Live & Desimartini Exclusive contest give-aways included gift hampers & signed cookbooks Twitter and Instagram posts Promotion Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Palate Ads LAUNCH PHASE Full Page Main Book 04-Nov-2017 Quarter Page Main Book 10-Nov-2017 Palate Ads LAUNCH PHASE Block 09-Nov-2017 Block 10-Nov-2017 Palate Ads WEEK 2 BURST Jacket - HT City 11-Nov-2017 Palate Ads WEEK 2 BURST POP reverse Main Book 12-Nov-2017 Quarter Page Main Book 14-Nov-2017 Palate Ads WEEK 2 BURST Full Page HT City 15-Nov-2017 Quarter Page - Main Book 16-Nov-2017 Palate Ads EVENT DAY Content led ads Jacket - Main Book 17-Nov-2017 Palate Ads EVENT DAY Content led ads Full Page - HT City 18-Nov-2017 Half Page - Main Book 18-Nov-2017 Palate Ads EVENT DAY Content led ads POP reverse - Main Book 19-Nov-2017 Contextual Ads (SPONSORS) Half Page - HT City Bertolli 11-Nov-2017 Quarter Page - HT City MTR 14-Nov-2017 Contextual Ads (SPONSORS) Half Page HT City Cremica 14-Nov-2017 Full Page - HT City Emami 14-Nov-2017 Contextual Ads (SPONSORS) Quarter Page HT City Aashirvaad 14-Nov-2017 Full Page - HT City Cremica 15-Nov-2017 Contextual Ads (SPONSORS) Full Page - HT City Monginis 15-Nov-2017 Half Page HT City Emami 15-Nov-2017 Contextual Ads (SPONSORS) Quarter Page - HT City Bertolli 15-Nov-2017 Quarter Page - HT City MTR 16-Nov-2017 Contextual Ads (SPONSORS) Half Page - HT City Monginis 16-Nov-2017 Half Page - HT City Emami 16-Nov-2017 Contextual Ads (SPONSORS) Half Page HT City Bertolli 16-Nov-2017 Quarter Page - HT City Croma 17-Nov-2017 Contextual Ads (SPONSORS) Quarter Page - HT City Cremica 17-Nov-2017 Half Page - HT City Emami 17-Nov-2017 Contextual Ads (SPONSORS) Quarter Page - HT City Monginis 17-Nov-2017 Half Page - HT City Cremica 18-Nov-2017 Contextual Ads (SPONSORS) Quarter Page - HT City Croma 18-Nov-2017 Half Page - HT City Emami 18-Nov-2017 Contextual Ads (SPONSORS) Quarter Page - HT City Bertolli 18-Nov-2017 Half Page - HT City Zomato ICE 19-Nov-2017 Palate Pre-Event Coverage Half Page - HT City 10-Nov-2017 Vertical Half Page - HT City 12-Nov-2017 Palate Pre-Event Coverage 240 size - Main Book 15-Nov-2017 Full Page - HT City 16-Nov-2017 Palate Pre-Event Coverage Weekend Planner HT City 17-Nov-2017 Palate Event Coverage - During 240 size - Main Book 18-Nov-2017 Full Page - HT City 19-Nov-2017 Palate Post-Event Coverage Double Spread- HT City 23-Nov-2017 Brand Promotions Quarter Page - HT City Bertolli 21-Nov-2017 Full Page - HT City Monginis Emami 21-Nov-2017 Brand Promotions Half Page - HT City ICE 22-Nov-2017 Half Page - HT City Emami 22-Nov-2017 Brand Promotions Half Page - HT City Bertolli 23-Nov-2017 Half Page - HT City MTR 23-Nov-2017 Promotion Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR 17th November | Chef Ranveer Brar Demo class, book launch and interaction with audience by Ranveer Brar 18th November | Chef Vikas Khanna Vikas Khanna talks about food, recipes & his journey. Unveiling cover of his new book and interacting with fans 19th November | Shilpa Shetty Celeb Session with Shilpa Shetty on food, health & her new recipe book. Also, records her #SundayBinge on-stage Master Chefs at Demo Zone Nishant Choubey Vicky Ratnani Packed Demo Zone Chef Hemant Oberoi Signature dishes prepared live by Master Chefs Sponsor engagement activities Chef Hunt Contests Sponsor engagement activities Mocktail-making Challenge Kids Baking Competition ILLUSIONIST NEEL MADHAV performs his tricks and plays mind games with audience at Palate to amaze them! Live Band Performances Euphoria Raftaar Indian Ocean Live Band Performances Rocknaama Shibani Kashyap Live Band Performances Sankraman Astitva Power packed & energetic audience Diverse range of Participants TGKF Baking Bad House Of Tigers Desi Express Dragon Wagon Exotic variety of cuisines American, Italian, Pan-asian, Milkshakes, Desserts & more HT Palate Food Zones 100+ Food Stalls Market Zone Delightful goodies and items for foodies to take back home The Palate Bar Crowd enjoying beer, wine and vodka at the bar Bloggers Table Special preview and tasting sessions for top food bloggers HT Branding Flagpoles standing tall across the venue HT Branding The HT Palate ‘Wall of Memories’ & 3D letters Photo-op HT Branding Entertainment Zone/Stage exclusively by HT 3D Art on the floor Installations | Art & More Signature Car feat artwork from Hussain to Souza Sculpture Promotion Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Radio ~ 10,000 seconds of on-air promotion RJ mentions & show integrations (morning & evening prime time shows) FEVER & NASHA 10 to 20 spots per day spanning across 10 days Palate Promo Spot 1 RJM – Dilli ke 2 Dabbang Palate Promo Spot 2 RJM – Rj Akriti (Nasha) Radio Live Nasha station at HT Palate fest RJ Akriti hosts live evening drive-time Nasha show from 5 to 7 pm at Palate including bytes from audience, restaurants, chefs and performing bands Promotion Sponsor Snapshot Digital Print (Ads and Edit) On-ground Radio PR Press Release The Times of India Desi Martini First Post Business Standard Whats Hot Party Owl India Today Bollywood Trending The Asian Age The Sunday Guardian Web India 123 Nerve.in Outlook WN.com Shafaqna DNA Travel Mail Rozana Spokesman Statesman Daily World News Mobile PTI NRI Press Window To news Mid Day Punjab Update Ketchup LBB India News EventStreet So Delhi Techtenarena Indian Show Biz The Hindu Business Line Nyooz.com TNH Global The New Indian Express Go City Guides Hotel Times 40 top websites across categories (Business, Entertainment, Lifestyle etc).. Our competitors also covered HT Palate Fest! Press Release 40 top websites across categories (Business, Entertainment, Lifestyle etc).. Our competitors also covered HT Palate Fest! Press Release 40 top websites across categories (Business, Entertainment, Lifestyle etc).. Our competitors also covered HT Palate Fest! Palate on NDTV Good Times .