Before the FEDERAL COMMUNICATIONS COMMISSION Washington DC 20554

In the Matter of ) ) Amendment of Section 73.622, ) MB Docket No. _____ Digital Television Table of Allotments ) For WMC-TV, Memphis, Tennessee ) Rulemaking No. _____ (Facility 19184) )

To: Office of the Secretary, Federal Communications Commission Attn: Chief, Media Bureau

PETITION FOR RULEMAKING

Gray Television Licensee, LLC (“Gray”), licensee of Station WMC-TV

(“WMC”), Memphis, Tennessee, hereby requests that the Commission institute a rulemaking proceeding for the purpose of amending the DTV Table of Allotments (the

“DTV Table”) contained in Section 73.622(i) of the Commission’s rules.1 Gray requests that the Commission amend the DTV Table to substitute UHF Channel 30 for VHF

Channel 5 with the technical parameters as set forth in the attached Engineering

Statement. As set forth herein, grant of this Petition will create a preferential arrangement of allotments by expanding the availability of free over-the-air television service in this market.

The FCC has described the goal of the DTV Table as ensuring the provision of digital television service “to the American people in an expeditious and efficient manner.”2 In considering channel substitution requests, the Commission considers the

1 See 47 C.F.R. §§ 1.401, 1.420, 73.622(i). 2 See, e.g., In the Matter of Amendment of Section 73.622(B), Table of Allotments, Digital Television Broadcast Stations (Nampa, Idaho), Report and Order, 19 FCC Rcd. 4491, 4493 (2004); In the Matter of Amendment of Section 73.622(B), Table of Allotments, Digital Television Broadcast Stations (In the Matter of Amendment of Section petitioner’s public interest justification and whether the proposal would comply with the principal community coverage requirements of Section 73.625(a).3

This channel substitution serves the public interest because it will resolve significant over-the-air (“OTA”) reception problems in WMC’s existing service area.4

With viewers increasingly reliant on OTA signals to receive the most valued video content,5 providing a strong broadcast signal is more important than it has been in decades. Yet, the challenges with digital reception of low VHF signals are well- documented. Ten years ago, the Commission recognized the deleterious effects manmade noise has on the reception of low VHF signals, finding that “the propagation

73.622(B), Table of Allotments, Digital Television Broadcast Stations (Albany, New York), 19 FCC Rcd. 4309, 4331 (2004); see also In the Matter of Advanced Television Systems & Their Impact Upon the Existing Television Broadcast Service, 12 FCC Rcd. 14588 ¶ 76 (1997). 3 See, e.g., In Re Amendment of Section 73.622(i), Post-Transition Table of DTV Allotments, Television Broadcast Stations (Mesa, Arizona), Notice of Proposed Rulemaking, MB Docket No. 20-331, RM-11863, DA-20-1192 (rel. Oct. 13, 2020) (“Mesa NPRM”); In Re Amendment of Section 73.622(b), Table of Allotments, Digital Television Broad. Stations, Ontario, CA, Notice of Proposed Rulemaking, 16 FCC Rcd. 2276 (2001); In Re Amendment of Section 73.606(b), Table of Allotments, Television Broad. Stations, Moscow, Idaho, Notice of Proposed Rulemaking, 17 FCC Rcd. 19447 (2002). 4 See Mesa NPRM ¶ 6 (recognizing effect of “VHF propagation challenges”); In Re Amendment of Section 73.622(b), Table of Allotments, Digital Television Broadcast Stations, Missoula, Mt, Notice of Proposed Rulemaking, 16 FCC Rcd. 2230 (2001) (finding that proposal to substitute channels to improve signal coverage and eliminate interference “warrants consideration”). 5 See, e.g., Parks Associates, TV Antenna Usage in US Broadband Households Jumped to 25% in 2019 and Is Expected to Grow More as COVID-19 Keeps Consumers at Home (Mar. 26, 2020), http://www.parksassociates.com/blog/article/pr-03062020 (finding that OTA viewing increased from 15% in 2018 to 25% in 2019); Phil Kurz, New Research Reveals Resurgence in OTA Antenna Viewing, TVTechnology (Apr. 29, 2019), available at https://www.tvtechnology.com/news/new-research-reveals-resurgence-in- ota-antenna-viewing (finding that viewers consume 19% of viewing time over the air); The Evolving Over-the-Air Home, Nielsen Local Watch Report (Jan. 14, 2019), available at https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/q2-2018-local-watch- report.pdf (finding that more than 14% of TV households lack cable or satellite service).

2 characteristics of these channels allow undesired signals and noise to be receivable at relatively farther distances, nearby electrical devices tends to emit noise in this band that can cause interference, and reception of VHF signals requires physically larger antennas

… relative to UHF channels.”6 And an IEEE Transactions report concluded that there is a

“shortfall of at least . . . 10 dB in the low VHF range.”7

WMC’s real world experience confirms these observations. Almost immediately after completing its transition to digital on low VHF channel 5, WMC experienced a substantial drop off in its OTA reception. WMC has been actively seeking a solution to improve its OTA reception ever since. WMC filed a Petition for Rulemaking in 2011 seeking to substitute Channel 17 for Channel 5. And despite the Media Bureau indicating that it would “continue its processing of rulemaking petitions that are already on file” and the flexibility provided in Section 6403(g)(1)(b)(ii) of the Spectrum Act, which authorized the Commission to act on a pending petition to substitute a UHF channel for a

VHF channel, the Commission left the WMC Petition for Rulemaking pending until

2019, when it was dismissed. Meanwhile, Gray continues to receive numerous complaints from viewers who unable to receive a reliable OTA signal from WMC despite receiving reliable OTA signals from the other stations in the Memphis market.8

Although WMC’s struggle to reach its OTA viewers with Channel 5 is not new, the effect of WMC’s poor OTA signal has intensified in recent years as OTA viewership

6 See Matter of Innovation in the Broadcast Television Bands: Allocations, Channel Sharing and Improvements to VHF, Notice of Proposed Rulemaking, 25 FCC Rcd. 16498 ¶ 42 (2010) (recognizing that “VHF channels have certain characteristics that have posed challenges for their use in providing digital television service”). 7 Oded Bendov, Yiyan Wu, Charles W. Rhodes, and John F.X. Browne, Planning Factors for Fixed and Portable DTTV Reception, IEEE Transactions of Broadcasting, Vol. 50, No. 3 (Sept. 2004). 8 See Exhibit 1 (Viewer Complaints).

3 in the Memphis market has increased exponentially. Since 2009, the percentage of OTA viewers in the Memphis DMA has grown from 12.2 percent to over 27 percent, with the majority of that increase occurring over the past four years.9 Compared to the national average of 14.8 percent OTA viewers, viewers in Memphis are twice as likely to receive local stations OTA. And among low-income households, over 37 percent rely on OTA signals.10 This shift to OTA viewing significantly impacts WMC’s ability to reach OTA viewers as shown in the attached Nielsen Power Point charts. WMC is competitive with the other stations in the market for viewers that watch via cable or satellite. However, when the demographic is narrowed to OTA-only viewers, WMC’s share drops dramatically, with viewers predominately tuning in the high VHF and UHF channels.11

By moving from VHF Channel 5 to UHF Channel 30, WMC will be able to deliver a more reliable OTA signal to viewers throughout its coverage area.

Attached is an Engineering Statement of Chesapeake RF Consultants, LLC,12 which sets forth in detail the proposed WMC’s Channel 30 DTV Table specifications.

This proposal is in compliance with all relevant technical requirements for amendment of the post-transition DTV Table, including the interference protection requirements of 47

C.F.R. §73.616 and the 0.5% de minimis interference standard with respect to all allotments and assignments, existing and proposed. As further reflected in the

Engineering Statement, the proposed Channel 30 facility will provide full principal community coverage to Memphis, Tennessee.

9 See Exhibit 2 (“Nielsen Power Point”), pages 2-3. 10 Id. p 26. 11 Id. pp 4-25. Note: WREG-TV operates on RF Channel 28, it brands as Channel 3. 12 See Exhibit 3 (“Engineering Statement”). 4 Although the proposed Channel 30 facility will result in a slight theoretical reduction in WMC’s predicted coverage and population served in order to protect KLRT-

TV from impermissible interference, as demonstrated by the attached Engineering statement, when compared to WMC’s original Channel 52 DTV allotment, the proposed

Channel 30 facilities will not create any new white or gray areas.13 Although there is a small loss area covering 1,568 persons, all of them would have five or more other services.14 Even when compared to WMC’s currently licensed Channel 5 facilities, the terrain-limited loss population is 85,441 persons, just 32,004 of which (1.57% of the total terrain-limited population) would have less than five other services. These predictions almost certainly overstate the actual loss area given the specific VHF propagation challenges WMC faces. In practice, Gray expects that few if any persons who are currently able to receive WMC’s OTA signal on Channel 5 would no longer be able to receive WMC’s OTA signal as a result of the transition to Channel 30.

13 Given that the Commission previously determined that the service loss associated with operating at Channel 52 was acceptable when assigning WMC to that channel in the DTV transition, the Channel 52 contour should serve as an appropriate benchmark to analyze service loss here. See Advanced Television Systems and Their Impact Upon the Existing Television Broadcast Service, Sixth Report and Order, 12 FCC Rcd. 14588, 14606 ¶ 30 (1997) (recognizing that service replication may “prove[] difficult for existing VHF stations operating on UHF channels with 1000 kW”). 14 See Third Periodic Review of the Commission’s Rules and Policies Affecting the Conversion to Digital Television, Notice of Proposed Rulemaking, 22 FCC Rcd. 9478, 9493, ¶ 38 (2007) (“The Commission is generally most concerned where there is a loss of an area’s only network or NCE TV service, or where the loss area results in an area becoming less than well-served, i.e., served by fewer than five full-power over-the-air signals.”) (footnotes and citations omitted); In Re Amendment of Sections 73.606(b) & 73.622(b), Report and Order, 18 FCC Rcd. 15577, 15580 (2003) (explaining that areas that receive at least five other existing full power services are considered well-served).

5 For the foregoing reasons, Gray respectfully requests that the Commission grant this Petition and immediately comments a rulemaking proceeding to change the digital allotment for WMC from Channel 5 to Channel 30 as proposed herein.

Respectfully submitted,

GRAY TELEVISION LICENSEE, LLC

By: _/s/ Joan Stewart______Joan Stewart Ari Meltzer Wiley Rein LLP 1776 K Street NW Washington DC 20006 202.719.7438

[email protected] [email protected]

Dated: November 27, 2020

6 Exhibit 1

Exhibit 2 REDACTED - FOR PUBLIC INSPECTION

Memphis, TN Nielsen Data for Tower Filing June 2020 REDACTED - FOR PUBLIC INSPECTION Memphis DMA OTA Percentage by Year 27.1 +32% 2020 National Average 14.8% 2019- May Memphis OTA is growing faster 20.6 2020 than the National Average +30% 15.8 2018- 2019 14.1 14.2 13.1 13.0 13.3 13.5 12.5 12.2 12.3

10.1 9.9

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Source: Nielsen 

Material Submitted Separately Subject to a Request for Confidentiality

 4850Ͳ6533Ͳ2673.1 REDACTED - FOR PUBLIC INSPECTION WMC receives multiple Can we serve the entire community? calls & emails about reception from the zip 26.8% of Memphians live in poverty (US Census/2018 American Community Survey) codes below, with the Poorest Zip Codes (zipdatamaps.com) least coming from the Zip Area AGI Median Income Raleigh area due to the 1. 38126 Downtown $18,320 $12,241 location near the existing 2. 38106 South Memphis $22,920 $24,097 tower. As with many cities, 3. 38108 between I40 and Zoo $23,000 $26,235 nearby buildings impact 4. 38114 Orange Mound $24,620 $27,098 the antenna results… so 5. 38127 Frayser $24,980 $33,215 even though it looks good 6. 38109 River to MS, to edge of Whitehaven $26,460 $35,870 on a map, the structures 7. 38105 Uptown (St. Jude area) $26,660 $13,541 in the city cannot receive 8. 38118 Airport $26,930 $42,705 our signal. 9. 38115 between I240/US78, E of Pkway Village $27,830 $48,243 In the May book, 37.7% of 10. 38128 Raleigh $28,980 $45,404 the P25-54 OTA usage in Memphis has household income of $25K or less.

Source: Nielsen REDACTED - FOR PUBLIC INSPECTION OTA Penetration: Over Indexing our peers Memphis has DMA Rank DMA Name TV HHs HHs % 46 Albuquerque-Santa Fe 648,350 203,220 31.3 a much higher 47 Harrisburg-Lncstr-Leb-York 641,660 56,460 8.8 OTA percent 48 Louisville 636,150 129,480 20.4 than all but 49 Greensboro-H.Point-W.Salem 635,580 134,890 21.2 50 New Orleans 615,480 102,820 16.7 one DMA 51 Memphis 580,600 157,060 27.1 within the +/- 52 Buffalo 576,710 86,740 15.0 five range --- 53 Ft. Myers-Naples 564,250 77,650 13.8 the 33rd 54 Richmond-Petersburg 555,630 88,320 15.9 55 Fresno-Visalia 550,860 133,190 24.2 highest TV 56 Providence-New Bedford 543,430 67,920 12.5 market overall –12th among Memphis OTA is greater than other nearby top 100 markets: the top 75 Nashville (28) 15.1% Little Rock (62) 17.2% DMA’s. Jackson, MS (95) 17.2% Paducah-Cape Girardeau (84) 16.9% St. Louis (23) 23.5%

Source: Nielsen REDACTED - FOR PUBLIC INSPECTION Takeaways

‰WMC is at a disadvantage in the market with limited OTA signal ‰Competitive stations have gained share due to increased OTA viewing ‰Memphis is above the national average for OTA homes (27.1% Mem | 14.8% Natl) ‰Memphis continues to see year to year double digit increases in OTA viewing ‰WMC is not able to provide a free OTA signal to the entire DMA due to the VHF channel allocation from the FCC ‰Granting a waiver will enable us to move to UHF, giving us the power to reach a greater percentage of the DMA with free, OTA, broadcast television ‰Local radar location – continued storm coverage when others may be down… Exhibit 3

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