University of Mississippi eGrove Honors College (Sally McDonnell Barksdale Honors Theses Honors College) 2008 Concert Promotion in a College Community: A Guide for the Hopeful Concert Promoter Lori Ann Simpson Follow this and additional works at: https://egrove.olemiss.edu/hon_thesis Recommended Citation Simpson, Lori Ann, "Concert Promotion in a College Community: A Guide for the Hopeful Concert Promoter" (2008). Honors Theses. 2121. https://egrove.olemiss.edu/hon_thesis/2121 This Undergraduate Thesis is brought to you for free and open access by the Honors College (Sally McDonnell Barksdale Honors College) at eGrove. It has been accepted for inclusion in Honors Theses by an authorized administrator of eGrove. For more information, please contact
[email protected]. CONCERT PROMOTION IN A COLLEGE COMMUNITY: A GUIDE FOR THE HOPEFUL CONCERT PROMOTER by Lori Ann Simpson A thesis submitted to the faculty of The University of Mississippi in partial fulfillment of the requirements of the Sally McDonnell Barksdale Honors College. Oxford May 2008 Approved by 1 ^Advisor: Dr. Samir HusniI Reader: Dr. Kathleen Wickham ) Reader: Dr. Linda Chitwood I ©2008 Lori Arm Simpson ALL RIGHTS RESERVED 11 ACKNOWLEDGEMENTS There are many people that I am indebted to for their helpfulness during the research and writing of this thesis. First and foremost, I would like to thank my mother, Sandra Simpson, who was always there to offer suggestions or advice for marketing ideas. I also owe thanks to Layne Feldman, who offered his expertise on live music marketing before I even knew where 1 was going with this project. Dr. Samir Husni, my thesis advisor, saw my passion for this project and agreed to support me in my research.