Anualn Report 2009-10

USC CENTER on PUBLIC DIPLOMACY at the Annenberg School The USC Center on Public Diplomacy Message from the Director seeks to advance and enrich the study In 2009-2010, the USC Center on Public Diplomacy has expanded its national and international reach to great effect. Since August 2009, the Center has solidified its role as a research center and practice of public diplomacy through with the launch of no fewer than eight new projects ranging from nation branding at the Shanghai Expo to Russia’s public diplomacy toward Georgia and Ukraine. It has contributed significantly its research and publication programs, to the growing body of public diplomacy literature: the Center’s monograph series, CPD Perspectives on Public Diplomacy; its monthly review and analysis of public diplomacy news, professional training and public events. PDiN Monitor; and its affiliation with the Palgrave Macmillan Series in Global Public Diplomacy. A CPD Research Fellowship program was established for which three excellent fellows were selected for the 2009-11 term; a major conference on Science Diplomacy and the Prevention of Conflict was held in partnership CPDr Ove view with the United States Institute of Peace, and a fruitful dialogue has developed between the Center and the The USC Center on Public Diplomacy (CPD) was established in 2003 as a partnership between the U.S. State Department and numerous foreign ministries and universities throughout the world. This Annual Report outlines some of the impressive work conducted by the Center this year. Annenberg School for Communication and the School of International Relations at the University of Southern California. It is a joint research, analysis and professional training organization Consistent with our mission of advancing public diplomacy to be a more prominent part of foreign policy for the United States and for other countries, we continue to host a lively discussion on the topic in the CPD Blog and at dedicated to furthering the study and practice of global public diplomacy. our various roundtables and conferences.

Since its inception, the Center has become a productive and recognized leader in the public I encourage you to explore our newly revamped website (www.uscpublicdiplomacy.org), participate in our events and contribute to our work. And as always, we welcome your feedback and suggestions. Finally, I would like to thank diplomacy research and scholarship community. CPD has benefited from unique international Ernest J. Wilson III, dean of the USC Annenberg School for Communication & Journalism, and John Odell, support within academic, corporate, governmental, and public policy circles. It has become the director of the USC School of International Relations, for their thoughtful and consistent support of the Center. definitive go-to destination for practitioners and international leaders in public diplomacy, while pursuing an innovative research agenda.

Philip Seib

Message from the Chairman of the CPD Advisory Board

As readers of this Annual Report will find, this past year has been exceptionally productive for the USC Center on Public Diplomacy. The Center launched several new publication series; raised its profile in Washington D.C. through a major public event at the Newseum in September 2009 and through private meetings with representatives of the White House, State Department, Congress, the academy and think tanks; introduced a new Research Fellowship program; enhanced its online PD offerings; established various research foci including international broadcasting and science diplomacy; provided over a dozen internships to students in the Table of Contents USC Master of Public Diplomacy program; and hosted its largest Summer Institute in Public Diplomacy. The Center has continued to produce exciting public diplomacy events, research and publications and I look forward The CPD Year in Review...... 2 MPD Students at CPD...... 10 to an equally impressive year ahead.

CPD Fellows & Scholars...... 4 Professional Training...... 11

Research & Publications...... 7 CPD Advisory Board...... 12

Events in 2009-10...... 8 William H. Luers

1 The USC Center on Public Diplomacy Message from the Director seeks to advance and enrich the study In 2009-2010, the USC Center on Public Diplomacy has expanded its national and international reach to great effect. Since August 2009, the Center has solidified its role as a research center and practice of public diplomacy through with the launch of no fewer than eight new projects ranging from nation branding at the Shanghai Expo to Russia’s public diplomacy toward Georgia and Ukraine. It has contributed significantly its research and publication programs, to the growing body of public diplomacy literature: the Center’s monograph series, CPD Perspectives on Public Diplomacy; its monthly review and analysis of public diplomacy news, professional training and public events. PDiN Monitor; and its affiliation with the Palgrave Macmillan Series in Global Public Diplomacy. A CPD Research Fellowship program was established for which three excellent fellows were selected for the 2009-11 term; a major conference on Science Diplomacy and the Prevention of Conflict was held in partnership CPDr Ove view with the United States Institute of Peace, and a fruitful dialogue has developed between the Center and the The USC Center on Public Diplomacy (CPD) was established in 2003 as a partnership between the U.S. State Department and numerous foreign ministries and universities throughout the world. This Annual Report outlines some of the impressive work conducted by the Center this year. Annenberg School for Communication and the School of International Relations at the University of Southern California. It is a joint research, analysis and professional training organization Consistent with our mission of advancing public diplomacy to be a more prominent part of foreign policy for the United States and for other countries, we continue to host a lively discussion on the topic in the CPD Blog and at dedicated to furthering the study and practice of global public diplomacy. our various roundtables and conferences.

Since its inception, the Center has become a productive and recognized leader in the public I encourage you to explore our newly revamped website (www.uscpublicdiplomacy.org), participate in our events and contribute to our work. And as always, we welcome your feedback and suggestions. Finally, I would like to thank diplomacy research and scholarship community. CPD has benefited from unique international Ernest J. Wilson III, dean of the USC Annenberg School for Communication & Journalism, and John Odell, support within academic, corporate, governmental, and public policy circles. It has become the director of the USC School of International Relations, for their thoughtful and consistent support of the Center. definitive go-to destination for practitioners and international leaders in public diplomacy, while pursuing an innovative research agenda.

Philip Seib

Message from the Chairman of the CPD Advisory Board

As readers of this Annual Report will find, this past year has been exceptionally productive for the USC Center on Public Diplomacy. The Center launched several new publication series; raised its profile in Washington D.C. through a major public event at the Newseum in September 2009 and through private meetings with representatives of the White House, State Department, Congress, the academy and think tanks; introduced a new Research Fellowship program; enhanced its online PD offerings; established various research foci including international broadcasting and science diplomacy; provided over a dozen internships to students in the Table of Contents USC Master of Public Diplomacy program; and hosted its largest Summer Institute in Public Diplomacy. The Center has continued to produce exciting public diplomacy events, research and publications and I look forward The CPD Year in Review...... 2 MPD Students at CPD...... 10 to an equally impressive year ahead.

CPD Fellows & Scholars...... 4 Professional Training...... 11

Research & Publications...... 7 CPD Advisory Board...... 12

Events in 2009-10...... 8 William H. Luers

1 The CPD Year in Review The following are highlights from the 2009-10 academic calendar year.

Ast ugu 2009 CPD Conversations in Public Diplomacy Appointment of new CPD Advisory Fbruarye 2010 CPD intern named Presidential Fellow CPD Director chairs panel at Wilton Park U.S. Public Diplomat in Residence, • Daryl Copeland: “Guerrilla Diplomacy” Board members, Najla Al-Awadhi and CPD Annual Conference “Science Diplo- CPD University Fellows Spring meeting RESTREPO: A Preview Screening co- Robert Banks joins CPD for 2009-11 term • Ambassador Claudia Fritsche: “The Jeanne Phillips macy and the Prevention of Conflict,”09-10 sponsored with the USC School of CPD Perspectives, paper 2, 2010: Mapping Role of Liechtenstein in the Changing 2010 Canada-U.S. Fulbright Visiting co-hosted with the U.S. Institute of Peace Cinematic Arts and National Geographic Launch of Palgrave Macmillan Series in Global Financial Order” the Great Beyond by Ali Fisher Global Public Diplomacy co-edited by Research Chair in Public Diplomacy is CPD-Journalism Directors’ Forum: John Entertainment CPD Conversations in Public Diplomacy Kathy Fitzpatrick and Philip Seib. First CPD Perspectives, paper 2, 2009: Public selected (Mark Kristmanson) Maxwell Hamilton - “Journalism’s • Robert Banks, CPD Public Diplomat in J uLY 2010 in the series: Toward a New Public Diplomacy: Lessons from the Past by Roving Eye” CPD in Washington Event: Reception Residence: “The Diplomatic Image” Diplomacy: Redirecting U.S. Foreign Policy Nicholas J. Cull Fifth annual CPD Summer Institute in and Discussion of Nicholas Cull’s book, CPD Director named International Com- • Michael Hawes, Canada-U.S. Fulbright The Cold War and the United States Information Public Diplomacy Launch of CPD Research Fellowship Nmberove 2009 munications Distinguished Scholar of the Visiting Chair in Public Diplomacy: Agency, USC Federal Relations Office, DC Program Year by the International Studies Associa- “The Power of Exchange Diplomacy” Summer Issue of PD Magazine released: Paperback release of CPD University tion and attends Brookings’ U.S.-Islamic • Ambassador Hesham Elnakib: “U.S.- Pursuing Human Rights through Fellow Nicholas J. Cull’s The Cold War and Jnuarya 2010 Sptembere 2009 World Forum in Doha Egyptian Relations” Public Diplomacy the United States Information Agency: Winter issue of PD Magazine released: • S hamila Chaudhary, Sajit Ghandi and CPD-Journalism Forum: “Iran - New Poli- American Propaganda and Public Diplomacy, CPD Conversations in Public Diplomacy Cultural Diplomacy Mrc a h 2010 Christopher Steinitz: “A discussion on tics, New Media” 1945-1989 (Cambridge University Press) • Charlotte Cole: “Sesame Street: Public CPD Conversations in Public Diplomacy CPD Director speaks at Chatham House, U.S. Public Diplomacy in South Asia” Diplomacy for a New Generation” CPD in Washington Event: “A New Public CPD Conversations in Public Diplomacy • Salman Ahmad: “Rock and Roll London, Ditchley Foundation, Elon and CPD-Journalism Directors’ Forum: Roxana Diplomacy,” Newseum, DC • Virginia Haufler: “Governing Corpora- Refugee Relief” Georgetown Universities Saberi: “Between Two Worlds: My Life Ast ugu 2010 Launch of CPD Perspectives on Public tion in Zones of Conflict: Issues, Actors • Matt Armstrong & Cari Guittard: CPD Conversations in Public Diplomacy and Captivity in Iran” CPD Director briefs U.S. Central Diplomacy, paper 1, 2009: America’s New & Institutions” “Public Diplomacy in 2010” Approach in Africa: AFRICOM and • Werner Wnendt: “Culture and Command, Tampa, FL CPD Director speaks at AUSACE conference • Benjamin Goldsmith & Yusaku Horiuchi: Educational Cooperation as Important My a 2010 Public Diplomacy by Philip Seib in Cairo and Johns Hopkins’ DC Center “Global Public Opinion, U.S. Foreign Announcement of CPD Prize for Best Instruments in Foreign Policy” Appointment of new CPD Advisory Policy and Public Diplomacy” Student Paper 2010 awarded to CPD University Fellows Fall meeting Board members, Simon Mainwaring, Dcembere 2009 Melanie Ciolek (MPD ’11) CPD Conversations in Public Diplomacy Launch of PDiN Monitor: A Review & Aril p 2010 Barry Sanders, Gillian Sorensen, and • Teresa La Porte, CPD Visiting Scholar: CPD Perspectives, paper 3, 2009: The Analysis of Current Public Diplomacy in the News CPD hosts spring public meeting of Amra Tareen Kosovo Conflict: U.S. Diplomacy and “The Public Diplomacy of the EU” CPD Perspectives, paper 1, 2010: Moscow the U.S. Advisory Commission on Western Public Opinion by Mark Smith Jne u 2010 ’59: The “Sokolniki Summit” Revisited by Public Diplomacy Otoberc 2009 CPD Director meets with National Andrew Wulf CPD Director addresses USC alumni in Relaunch of CPD homepage and Announcement of 2009-11 CPD Research Security Council staff, Washington, DC Dallas and Houston, TX expansion of multimedia content Fellows, Kathy Fitzpatrick, Iskra Kirova Launch of Expo 2010 Shanghai Video Blog and Cynthia Schneider

2 3 The CPD Year in Review The following are highlights from the 2009-10 academic calendar year.

Ast ugu 2009 CPD Conversations in Public Diplomacy Appointment of new CPD Advisory Fbruarye 2010 CPD intern named Presidential Fellow CPD Director chairs panel at Wilton Park U.S. Public Diplomat in Residence, • Daryl Copeland: “Guerrilla Diplomacy” Board members, Najla Al-Awadhi and CPD Annual Conference “Science Diplo- CPD University Fellows Spring meeting RESTREPO: A Preview Screening co- Robert Banks joins CPD for 2009-11 term • Ambassador Claudia Fritsche: “The Jeanne Phillips macy and the Prevention of Conflict,”09-10 sponsored with the USC School of CPD Perspectives, paper 2, 2010: Mapping Role of Liechtenstein in the Changing 2010 Canada-U.S. Fulbright Visiting co-hosted with the U.S. Institute of Peace Cinematic Arts and National Geographic Launch of Palgrave Macmillan Series in Global Financial Order” the Great Beyond by Ali Fisher Global Public Diplomacy co-edited by Research Chair in Public Diplomacy is CPD-Journalism Directors’ Forum: John Entertainment CPD Conversations in Public Diplomacy Kathy Fitzpatrick and Philip Seib. First CPD Perspectives, paper 2, 2009: Public selected (Mark Kristmanson) Maxwell Hamilton - “Journalism’s • Robert Banks, CPD Public Diplomat in J uLY 2010 in the series: Toward a New Public Diplomacy: Lessons from the Past by Roving Eye” CPD in Washington Event: Reception Residence: “The Diplomatic Image” Diplomacy: Redirecting U.S. Foreign Policy Nicholas J. Cull Fifth annual CPD Summer Institute in and Discussion of Nicholas Cull’s book, CPD Director named International Com- • Michael Hawes, Canada-U.S. Fulbright The Cold War and the United States Information Public Diplomacy Launch of CPD Research Fellowship Nmberove 2009 munications Distinguished Scholar of the Visiting Chair in Public Diplomacy: Agency, USC Federal Relations Office, DC Program Year by the International Studies Associa- “The Power of Exchange Diplomacy” Summer Issue of PD Magazine released: Paperback release of CPD University tion and attends Brookings’ U.S.-Islamic • Ambassador Hesham Elnakib: “U.S.- Pursuing Human Rights through Fellow Nicholas J. Cull’s The Cold War and Jnuarya 2010 Sptembere 2009 World Forum in Doha Egyptian Relations” Public Diplomacy the United States Information Agency: Winter issue of PD Magazine released: • S hamila Chaudhary, Sajit Ghandi and CPD-Journalism Forum: “Iran - New Poli- American Propaganda and Public Diplomacy, CPD Conversations in Public Diplomacy Cultural Diplomacy Mrc a h 2010 Christopher Steinitz: “A discussion on tics, New Media” 1945-1989 (Cambridge University Press) • Charlotte Cole: “Sesame Street: Public CPD Conversations in Public Diplomacy CPD Director speaks at Chatham House, U.S. Public Diplomacy in South Asia” Diplomacy for a New Generation” CPD in Washington Event: “A New Public CPD Conversations in Public Diplomacy • Salman Ahmad: “Rock and Roll London, Ditchley Foundation, Elon and CPD-Journalism Directors’ Forum: Roxana Diplomacy,” Newseum, DC • Virginia Haufler: “Governing Corpora- Refugee Relief” Georgetown Universities Saberi: “Between Two Worlds: My Life Ast ugu 2010 Launch of CPD Perspectives on Public tion in Zones of Conflict: Issues, Actors • Matt Armstrong & Cari Guittard: CPD Conversations in Public Diplomacy and Captivity in Iran” CPD Director briefs U.S. Central Diplomacy, paper 1, 2009: America’s New & Institutions” “Public Diplomacy in 2010” Approach in Africa: AFRICOM and • Werner Wnendt: “Culture and Command, Tampa, FL CPD Director speaks at AUSACE conference • Benjamin Goldsmith & Yusaku Horiuchi: Educational Cooperation as Important My a 2010 Public Diplomacy by Philip Seib in Cairo and Johns Hopkins’ DC Center “Global Public Opinion, U.S. Foreign Announcement of CPD Prize for Best Instruments in Foreign Policy” Appointment of new CPD Advisory Policy and Public Diplomacy” Student Paper 2010 awarded to CPD University Fellows Fall meeting Board members, Simon Mainwaring, Dcembere 2009 Melanie Ciolek (MPD ’11) CPD Conversations in Public Diplomacy Launch of PDiN Monitor: A Review & Aril p 2010 Barry Sanders, Gillian Sorensen, and • Teresa La Porte, CPD Visiting Scholar: CPD Perspectives, paper 3, 2009: The Analysis of Current Public Diplomacy in the News CPD hosts spring public meeting of Amra Tareen Kosovo Conflict: U.S. Diplomacy and “The Public Diplomacy of the EU” CPD Perspectives, paper 1, 2010: Moscow the U.S. Advisory Commission on Western Public Opinion by Mark Smith Jne u 2010 ’59: The “Sokolniki Summit” Revisited by Public Diplomacy Otoberc 2009 CPD Director meets with National Andrew Wulf CPD Director addresses USC alumni in Relaunch of CPD homepage and Announcement of 2009-11 CPD Research Security Council staff, Washington, DC Dallas and Houston, TX expansion of multimedia content Fellows, Kathy Fitzpatrick, Iskra Kirova Launch of Expo 2010 Shanghai Video Blog and Cynthia Schneider

2 3 CPD Fellows & Scholars CPD Research Fellows, 2009-2011 CPD Fellows & Scholars Visiting Scholars 2009-2010 In the fall of 2009, the Center launched a new non-resident Research Fellowship program intended to support and publicize the work As a leading research center in public diplomacy, the USC Center on Public Diplomacy has the opportunity to host a number of visiting of scholars and practitioners of public diplomacy. Selected from a competitive pool of international applicants by a review committee, scholars from around the world who contribute to the academic and practical fields of public diplomacy. The following three scholars CPD Research Fellows oversee a substantive research project that yields at least two publications for the Center’s publication series, were in residence at CPD during the 2009-2010 academic year. CPD Perspectives on Public Diplomacy. Three fellowships are awarded each year in which each fellow serves a two-year term and receives dedicated research support from among the students at USC.

Kathy R. Fitzpatrick Iskra Kirova Cynthia P. Schneider Dr. Robert Banks Dr. Michael Hawes Dr. Teresa La Porte Professor of Public Relations, School of Research and EU Advocacy Officer, Distinguished Professor in the Practice of U.S. Public Diplomat in Residence, 2009-11 Canada- U.S. Fulbright Visiting Chair in CPD Visiting Scholar, 2009 International Crisis Group Diplomacy, Georgetown University Public Diplomacy, 2010 Communications, Quinnipiac University Banks joined the Foreign Service with La Porte is Professor of International Fitzpatrick is the director of graduate Kirova is a graduate of the pioneering Schneider, a former U.S. Ambassador to USIA in 1983. During his 26 year career Hawes is CEO of the Fulbright Canada Communication of the Universidad de studies in public relations in the School class of the USC Master of Public the Netherlands, teaches, publishes, and as a public diplomacy practitioner, he Program and Executive Director of the Navarra in Spain and Visiting Professor of Communications at Quinnipiac Diplomacy program. She has worked for organizes initiatives in the field of cultural has served at posts in Germany, Cyprus, Foundation for Educational Exchange of Intercultural Communication of the University in Hamden, Connecticut. the European Commission’s Directorate- diplomacy, with a focus on relations with South Korea, Nicaragua, Argentina and between Canada and the United States Communication Politique et Publique She is a senior public relations advisor, General for External Relations, respon- the Muslim world. For the Brookings Washington, D.C. Before arriving at USC, of America. He has been a professor of of the Université Paris XII-Val de Marne. an attorney, and an internationally- sible for sectoral coordination in the Institution, she leads the Arts and Culture Dr. Banks taught regional studies as the international political economy and in- Her research is related to the analysis of recognized scholar whose research field of education, training, culture and Initiative within the Saban Center for State Department Chair at the Marine ternational relations in the Department international political news in the media focuses on U.S. public diplomacy and youth in the countries of the European Middle East Policy. Corps War College in Quantico, VA. He of Political Studies at Queen’s University and strategies of public diplomacy. From legal and ethical issues in public relations. Neighborhood Policy. served twice as a Public Affairs Officer, since 1985. He has published widely 2002-2005 La Porte directed a research CPDsearc Re h Fellow Project Press Attaché, Policy and Cultural on foreign policy, political culture, project financed by the Spanish govern- CPDsearc Re h Fellow Project CPDsearc Re h Fellow Project The Impact of Arts, Culture and Affairs Officer. international economic relations, and ment on “Globalization and Pluralism regional integration in North America in European Public TV,” and served as U.S. Public Diplomacy’s Neglected Russia’s Public Diplomacy in its Media in Afghanistan and Pakistan: As CPD’s 2009-2011 U.S. Public Diplomat and East Asia. academic specialist in the project, “A New Mandate: Advancing Mutual Sphere of ‘Privileged Interest’: Implications for U.S. Policy in Residence, Banks conducts research Public Diplomacy for Spain,” held by the Understanding The Cases of Ukraine and Georgia on the evaluation of public diplomacy While visiting CPD, Hawes presented This project assesses the impact of arts, Spanish think tank Real Instituto Elcano. and teaches in USC’s Master of Public on the impact of academic exchange as “Mutual understanding” has long been The main objective of this project is to culture, and media in Afghanistan and La Porte served both as Associate Dean Diplomacy program. a vehicle for Canadian public diplomacy part of U.S. public diplomacy’s official examine the use of public diplomacy Pakistan, with the goal of developing and Dean of the School of Communication and facilitated a number of round tables mandate. Yet, historical and contemporary strategies by the Russian federation in recommendations for U.S. public diplo- During his time at CPD, Banks presented of the Universidad de Navarra. between Canadian and U.S scholars public diplomacy practices have focused order to extend and maintain its soft- macy policy towards each country. This on “The Diplomatic Image in Popular throughout the year. During her time at CPD, La Porte pre- primarily on increasing understanding of power presence in what it has defined topic assumes an approach to public Culture” and his work on evaluation of sented on the public diplomacy of the the United States among foreign publics, as its sphere of ‘privileged interest’. diplomacy which focuses on empowering public diplomacy. while virtually ignoring the need to Kirova’s project uses the cases of local voices rather than simply promoting European Union and worked on the increase Americans’ understanding of Ukraine and Georgia to exemplify American ideas. Schneider’s research forthcoming publication on the topic foreign nations and peoples. Why has Russian approaches to public diplomacy focuses on ways in which arts, culture, for the CPD Perspectives on Public public diplomacy’s “second mandate” in regions that have contested its influ- and media can strengthen voices of The U.S. Public Diplomat in The Canada-U.S. Fulbright Visiting Diplomacy series. been neglected? And, more importantly, ence, but that at the same time harbor moderation as well as a sense of national Residence is a unique post Research Chair in Public Diplomacy what must be done to advance mutual un- large pro-Russian enclaves. It allows for identity against the Taliban incursion in established at USC by the was established in 2006 at CPD derstanding going forward? Fitzpatrick’s the examination of the role and signifi- Afghanistan and Pakistan. Her research Department of State in 2006. to foster greater understanding study attempts to answer those questions cance of social, cultural, linguistic and draws from both urban and rural examples between the U.S. and Canada. through a two-phased research study that religious affiliations – central elements in from television, social networking and Previous U.S. Public Diplomats examines issues related to mutuality in the public diplomacy toolbox – in deter- traditional arts. in Residence: Previous Canada-U.S. Fulbright Chairs: U.S. public diplomacy. mining broader foreign policy orientations. Mark Smith, 2008-2009 Andrew F. Cooper, 2009 Anne Chermak, 2007-2008 Evan Potter, 2007-08 Stephen Seche, 2006-2007 Cory Doctorow, 2006-07

Visit www.uscpublicdiplomacy.org for audio footage, event write-ups and photos.

4 5 CPD Fellows & Scholars CPD Research Fellows, 2009-2011 CPD Fellows & Scholars Visiting Scholars 2009-2010 In the fall of 2009, the Center launched a new non-resident Research Fellowship program intended to support and publicize the work As a leading research center in public diplomacy, the USC Center on Public Diplomacy has the opportunity to host a number of visiting of scholars and practitioners of public diplomacy. Selected from a competitive pool of international applicants by a review committee, scholars from around the world who contribute to the academic and practical fields of public diplomacy. The following three scholars CPD Research Fellows oversee a substantive research project that yields at least two publications for the Center’s publication series, were in residence at CPD during the 2009-2010 academic year. CPD Perspectives on Public Diplomacy. Three fellowships are awarded each year in which each fellow serves a two-year term and receives dedicated research support from among the students at USC.

Kathy R. Fitzpatrick Iskra Kirova Cynthia P. Schneider Dr. Robert Banks Dr. Michael Hawes Dr. Teresa La Porte Professor of Public Relations, School of Research and EU Advocacy Officer, Distinguished Professor in the Practice of U.S. Public Diplomat in Residence, 2009-11 Canada- U.S. Fulbright Visiting Chair in CPD Visiting Scholar, 2009 International Crisis Group Diplomacy, Georgetown University Public Diplomacy, 2010 Communications, Quinnipiac University Banks joined the Foreign Service with La Porte is Professor of International Fitzpatrick is the director of graduate Kirova is a graduate of the pioneering Schneider, a former U.S. Ambassador to USIA in 1983. During his 26 year career Hawes is CEO of the Fulbright Canada Communication of the Universidad de studies in public relations in the School class of the USC Master of Public the Netherlands, teaches, publishes, and as a public diplomacy practitioner, he Program and Executive Director of the Navarra in Spain and Visiting Professor of Communications at Quinnipiac Diplomacy program. She has worked for organizes initiatives in the field of cultural has served at posts in Germany, Cyprus, Foundation for Educational Exchange of Intercultural Communication of the University in Hamden, Connecticut. the European Commission’s Directorate- diplomacy, with a focus on relations with South Korea, Nicaragua, Argentina and between Canada and the United States Communication Politique et Publique She is a senior public relations advisor, General for External Relations, respon- the Muslim world. For the Brookings Washington, D.C. Before arriving at USC, of America. He has been a professor of of the Université Paris XII-Val de Marne. an attorney, and an internationally- sible for sectoral coordination in the Institution, she leads the Arts and Culture Dr. Banks taught regional studies as the international political economy and in- Her research is related to the analysis of recognized scholar whose research field of education, training, culture and Initiative within the Saban Center for State Department Chair at the Marine ternational relations in the Department international political news in the media focuses on U.S. public diplomacy and youth in the countries of the European Middle East Policy. Corps War College in Quantico, VA. He of Political Studies at Queen’s University and strategies of public diplomacy. From legal and ethical issues in public relations. Neighborhood Policy. served twice as a Public Affairs Officer, since 1985. He has published widely 2002-2005 La Porte directed a research CPDsearc Re h Fellow Project Press Attaché, Policy and Cultural on foreign policy, political culture, project financed by the Spanish govern- CPDsearc Re h Fellow Project CPDsearc Re h Fellow Project The Impact of Arts, Culture and Affairs Officer. international economic relations, and ment on “Globalization and Pluralism regional integration in North America in European Public TV,” and served as U.S. Public Diplomacy’s Neglected Russia’s Public Diplomacy in its Media in Afghanistan and Pakistan: As CPD’s 2009-2011 U.S. Public Diplomat and East Asia. academic specialist in the project, “A New Mandate: Advancing Mutual Sphere of ‘Privileged Interest’: Implications for U.S. Policy in Residence, Banks conducts research Public Diplomacy for Spain,” held by the Understanding The Cases of Ukraine and Georgia on the evaluation of public diplomacy While visiting CPD, Hawes presented This project assesses the impact of arts, Spanish think tank Real Instituto Elcano. and teaches in USC’s Master of Public on the impact of academic exchange as “Mutual understanding” has long been The main objective of this project is to culture, and media in Afghanistan and La Porte served both as Associate Dean Diplomacy program. a vehicle for Canadian public diplomacy part of U.S. public diplomacy’s official examine the use of public diplomacy Pakistan, with the goal of developing and Dean of the School of Communication and facilitated a number of round tables mandate. Yet, historical and contemporary strategies by the Russian federation in recommendations for U.S. public diplo- During his time at CPD, Banks presented of the Universidad de Navarra. between Canadian and U.S scholars public diplomacy practices have focused order to extend and maintain its soft- macy policy towards each country. This on “The Diplomatic Image in Popular throughout the year. During her time at CPD, La Porte pre- primarily on increasing understanding of power presence in what it has defined topic assumes an approach to public Culture” and his work on evaluation of sented on the public diplomacy of the the United States among foreign publics, as its sphere of ‘privileged interest’. diplomacy which focuses on empowering public diplomacy. while virtually ignoring the need to Kirova’s project uses the cases of local voices rather than simply promoting European Union and worked on the increase Americans’ understanding of Ukraine and Georgia to exemplify American ideas. Schneider’s research forthcoming publication on the topic foreign nations and peoples. Why has Russian approaches to public diplomacy focuses on ways in which arts, culture, for the CPD Perspectives on Public public diplomacy’s “second mandate” in regions that have contested its influ- and media can strengthen voices of The U.S. Public Diplomat in The Canada-U.S. Fulbright Visiting Diplomacy series. been neglected? And, more importantly, ence, but that at the same time harbor moderation as well as a sense of national Residence is a unique post Research Chair in Public Diplomacy what must be done to advance mutual un- large pro-Russian enclaves. It allows for identity against the Taliban incursion in established at USC by the was established in 2006 at CPD derstanding going forward? Fitzpatrick’s the examination of the role and signifi- Afghanistan and Pakistan. Her research Department of State in 2006. to foster greater understanding study attempts to answer those questions cance of social, cultural, linguistic and draws from both urban and rural examples between the U.S. and Canada. through a two-phased research study that religious affiliations – central elements in from television, social networking and Previous U.S. Public Diplomats examines issues related to mutuality in the public diplomacy toolbox – in deter- traditional arts. in Residence: Previous Canada-U.S. Fulbright Chairs: U.S. public diplomacy. mining broader foreign policy orientations. Mark Smith, 2008-2009 Andrew F. Cooper, 2009 Anne Chermak, 2007-2008 Evan Potter, 2007-08 Stephen Seche, 2006-2007 Cory Doctorow, 2006-07

Visit www.uscpublicdiplomacy.org for audio footage, event write-ups and photos.

4 5 CPD Fellows & Scholars CPD University Fellows 2009-10 Research & Publications The University Fellows are faculty and staff of the University of Southern California who support the Center’s mission to advance the The USC Center on Public Diplomacy is committed to building the public diplomacy discipline by facilitating a number of research study and practice of public diplomacy. projects and created two new publications series in 2009-10.

Spotlight on Research Projects conducted in 2009-10 CPD Multimedia Resources by CPD University Fellow, Jian (Jay) Wang The USC Center on Public Diplomacy maintains extensive online resources including bibliographic databases, pod- casts, a YouTube channel, Flickr stream and regularly updated references.

Visit the CPD web site for more details: www.uscpublicdiplomacy.org

NtionB a randing at Expo Shanghai 2010 Rspine ha g Cultural Diplomacy in a New Era: Confucius Institutes & China’s Jian (Jay) Wang This project explores how countries pursue Soft-Power Strategy The CPD Blog intends to stimulate CPD University Fellow nation branding at the World Expo and how 1 2 3 4 5 dialogue among scholars, researchers, Wang, a scholar and consultant Chinese visitors experience the branded This project examines the Confucius practitioners and professionals from in the fields of international country pavilions. The project’s web page Institutes (CI) in the United States as a around the world in the public diplo- corporate communication and provides a Media Monitor aggregating platform for Chinese cultural diplomacy CPD Perspectives on Public Diplomacy macy sphere. Featuring several regular public diplomacy, is an associate In September 2009, the Center published the first essay in CPD Perspectives on bloggers, the CPD Blog discusses a broad professor of public relations at USC international news stories and editorials on in the context of U.S.-China relations and Public Diplomacy. This new series highlights critical thinking about the study and range of PD topics including cultural Annenberg’s School of Journalism. activities surrounding the Shanghai Expo. higher-education management. It aims practice of public diplomacy by CPD staff, fellows, visiting scholars and practitioners. diplomacy, corporate diplomacy, nation Wang leads the two CPD Research It also includes CPD Video Conversations – to offer a framework for understanding the branding, international broadcasting Projects featured on this page, with video blogs featuring a number of national opportunities and challenges facing organi- 1 America’s New Approach to Africa: Africom and Public Diplomacy September and much more. Contributions to the MPD student support from Chen pavilions and exclusive photographs from zations of cultural diplomacy in contempo- 2010 by Philip Seib 2 Public Diplomacy: Lessons from the Past October 2009 by CPD Blog are regularly reprinted by Chen, Cesar Corona and Di Wu. the Expo. A final report will be published rary times. The project web page provides Nicholas J. Cull 3 The Kosovo Conflict: U.S. Diplomacy and Western Public international news agencies. at the project’s conclusion. a Media Monitor, a research bibliography 4 Opinion December 2009 by Mark Smith Moscow ’59: The “Sokolniki Summit” To contribute to the CPD Blog, contact and an Interactive Map featuring the CI’s Revisited January 2010 by Andrew Wulf 5 Mapping the Great Beyond: Identifying Naomi Leight, Assistant Director for Re- in the United States. A final report will be Meaningful Networks in Public Diplomacy April 2010 by Ali Fisher search & Publications, at [email protected]. published at the project’s conclusion.

Palgrave Macmillan Global Public Diplomacy Series The first book in this series, co-edited by CPD CPD University Rob Asghar Larry Gross Michael Parks Jonathan Taplin Research Fellow Kathy Fitzpatrick and CPD Fellows 2009-10 Laurie Brand Tom Hollihan Adam Clayton Powell, III Jay Wang Director Philip Seib, was Manuel Castells Selma Holo Madeline Puzo Carola Weil 1 2 3 4 5 University Fellows published by Palgrave Geoffrey Cowan Patrick James Megan Reid Rebecca Weintraub contribute to CPD Macmillan. Toward a New Public Mai’a K. Davis Cross Lyn Boyd Judson Patricia Riley Ruth Weisberg Ae Revi w & Analysis of Current Public Diplomacy in the News Diplomacy: Redirecting U.S. Foreign publications and may PDiN Monitor Nicholas Cull David Kang Cherry Short Ernest James Wilson III Policy, (September 2009), is a compila- propose PD research January 2010 marked the launch of a monthly electronic publication, PDiN Monitor, Clayton Dube Marty Kaplan Chris Smith Diane Winston which presents significant public diplomacy news aggregated each month by the tion of essays edited by Seib, address- projects and programs Mary L. Dudziak Steven L. Lamy Varun Soni Heather Wipfli Center’s PDiN research team as well as original analysis. ing the integration of public diplomacy for support by in the reinvention of U.S. foreign Robeson Frazier Doe Mayer Gordon Stables Geoffrey Wiseman the Center. 1 Globalization, Interdependency & Public Diplomacy, Volume 1, Issue 1 (January policy. The Center hosted a panel G. Thomas Goodnight John Odell Pamela Starr Yannis Yortsos 2010) 2 Nation Branding: Not Just a Logo, Volume 1, Issue 2 (February 2010) discussion about the book at the Jerrold Green Geneva Overholser Jerry Swerling 3 Cultural Diplomacy in India and Pakistan, Volume 1, Issue 3 (March 2010) Newseum in DC in September 2009. 4 PD Publications, Volume 1, Issue 4 (April 2010) 5 Expo 2010 Shanghai, Volume 1, Issue 5 (May/June 2010)

6 7 CPD Fellows & Scholars CPD University Fellows 2009-10 Research & Publications The University Fellows are faculty and staff of the University of Southern California who support the Center’s mission to advance the The USC Center on Public Diplomacy is committed to building the public diplomacy discipline by facilitating a number of research study and practice of public diplomacy. projects and created two new publications series in 2009-10.

Spotlight on Research Projects conducted in 2009-10 CPD Multimedia Resources by CPD University Fellow, Jian (Jay) Wang The USC Center on Public Diplomacy maintains extensive online resources including bibliographic databases, pod- casts, a YouTube channel, Flickr stream and regularly updated references.

Visit the CPD web site for more details: www.uscpublicdiplomacy.org

NtionB a randing at Expo Shanghai 2010 Rspine ha g Cultural Diplomacy in a New Era: Confucius Institutes & China’s Jian (Jay) Wang This project explores how countries pursue Soft-Power Strategy The CPD Blog intends to stimulate CPD University Fellow nation branding at the World Expo and how 1 2 3 4 5 dialogue among scholars, researchers, Wang, a scholar and consultant Chinese visitors experience the branded This project examines the Confucius practitioners and professionals from in the fields of international country pavilions. The project’s web page Institutes (CI) in the United States as a around the world in the public diplo- corporate communication and provides a Media Monitor aggregating platform for Chinese cultural diplomacy CPD Perspectives on Public Diplomacy macy sphere. Featuring several regular public diplomacy, is an associate In September 2009, the Center published the first essay in CPD Perspectives on bloggers, the CPD Blog discusses a broad professor of public relations at USC international news stories and editorials on in the context of U.S.-China relations and Public Diplomacy. This new series highlights critical thinking about the study and range of PD topics including cultural Annenberg’s School of Journalism. activities surrounding the Shanghai Expo. higher-education management. It aims practice of public diplomacy by CPD staff, fellows, visiting scholars and practitioners. diplomacy, corporate diplomacy, nation Wang leads the two CPD Research It also includes CPD Video Conversations – to offer a framework for understanding the branding, international broadcasting Projects featured on this page, with video blogs featuring a number of national opportunities and challenges facing organi- 1 America’s New Approach to Africa: Africom and Public Diplomacy September and much more. Contributions to the MPD student support from Chen pavilions and exclusive photographs from zations of cultural diplomacy in contempo- 2010 by Philip Seib 2 Public Diplomacy: Lessons from the Past October 2009 by CPD Blog are regularly reprinted by Chen, Cesar Corona and Di Wu. the Expo. A final report will be published rary times. The project web page provides Nicholas J. Cull 3 The Kosovo Conflict: U.S. Diplomacy and Western Public international news agencies. at the project’s conclusion. a Media Monitor, a research bibliography 4 Opinion December 2009 by Mark Smith Moscow ’59: The “Sokolniki Summit” To contribute to the CPD Blog, contact and an Interactive Map featuring the CI’s Revisited January 2010 by Andrew Wulf 5 Mapping the Great Beyond: Identifying Naomi Leight, Assistant Director for Re- in the United States. A final report will be Meaningful Networks in Public Diplomacy April 2010 by Ali Fisher search & Publications, at [email protected]. published at the project’s conclusion.

Palgrave Macmillan Global Public Diplomacy Series The first book in this series, co-edited by CPD CPD University Rob Asghar Larry Gross Michael Parks Jonathan Taplin Research Fellow Kathy Fitzpatrick and CPD Fellows 2009-10 Laurie Brand Tom Hollihan Adam Clayton Powell, III Jay Wang Director Philip Seib, was Manuel Castells Selma Holo Madeline Puzo Carola Weil 1 2 3 4 5 University Fellows published by Palgrave Geoffrey Cowan Patrick James Megan Reid Rebecca Weintraub contribute to CPD Macmillan. Toward a New Public Mai’a K. Davis Cross Lyn Boyd Judson Patricia Riley Ruth Weisberg Ae Revi w & Analysis of Current Public Diplomacy in the News Diplomacy: Redirecting U.S. Foreign publications and may PDiN Monitor Nicholas Cull David Kang Cherry Short Ernest James Wilson III Policy, (September 2009), is a compila- propose PD research January 2010 marked the launch of a monthly electronic publication, PDiN Monitor, Clayton Dube Marty Kaplan Chris Smith Diane Winston which presents significant public diplomacy news aggregated each month by the tion of essays edited by Seib, address- projects and programs Mary L. Dudziak Steven L. Lamy Varun Soni Heather Wipfli Center’s PDiN research team as well as original analysis. ing the integration of public diplomacy for support by in the reinvention of U.S. foreign Robeson Frazier Doe Mayer Gordon Stables Geoffrey Wiseman the Center. 1 Globalization, Interdependency & Public Diplomacy, Volume 1, Issue 1 (January policy. The Center hosted a panel G. Thomas Goodnight John Odell Pamela Starr Yannis Yortsos 2010) 2 Nation Branding: Not Just a Logo, Volume 1, Issue 2 (February 2010) discussion about the book at the Jerrold Green Geneva Overholser Jerry Swerling 3 Cultural Diplomacy in India and Pakistan, Volume 1, Issue 3 (March 2010) Newseum in DC in September 2009. 4 PD Publications, Volume 1, Issue 4 (April 2010) 5 Expo 2010 Shanghai, Volume 1, Issue 5 (May/June 2010)

6 7 Events in 2009-10 CPD Conversations in Public Diplomacy Events in 2009-10 Conferences The USC Center on Public Diplomacy hosts a roundtable series – CPD Conversations in Public Diplomacy – for the USC and Los To complement its dynamic research, publications and events on public diplomacy, CPD hosts major conferences to facilitate Angeles area communities interested in the topic. The events listed below represent a sample of the 2009-2010 CPD Conversations. a broad discussion of issues across disciplines and to diverse audiences in order to advance the field of public diplomacy. For a complete listing and to view event write-ups, photos, videos and podcasts, visit www.uscpublicdiplomacy.org/events.

Otoberc 8, 2009 Jnuarya 19, 2010 Aril p 9, 2010 Panel 2: Science, Development, Guerrilla Diplomacy Salman Ahmad: Rock and Roll U.S.-Egyptian Relations and Security Canadian diplomat Daryl Copeland Refugee Relief Egyptian Consul General Hesham Chir a : Yannis Yortsos, Dean, USC Viterbi outlined the premise of his 2009 book Salman Ahmad discussed the success of Elnakib spoke about President Obama’s School of Engineering Guerrilla Diplomacy - that there is some- Junoon and the public diplomacy power Cairo speech one year on; corporate Dscussioni Topics and Panelists: thing vitally wrong with the way diploma- of rock and roll, as well as his role as a UN diplomacy opportunities and challenges cy is being conducted in the contemporary Goodwill Ambassador for HIV/AIDS and his in the Middle East; regional strategic • Desalination: Jill Shaunfield, Science world and that diplomacy has been mistak- efforts for peace between Pakistan and India. communications considerations; and & Technology Policy Advisor, Bureau of enly sidelined, mainly by defense. public-private partnership opportunities. Near Eastern Affairs, U.S. Department Jnuarya 28, 2010 of State Otoberc 20, 2009 Global Public Opinion, U.S. Foreign Aril p 12, 2010 • German Indonesian Tsunami Early Trust and Transparency in a Changing Policy and Public Diplomacy U.S. Public Diplomacy in South Asia Warning System: Jörn Lauterjung, Global Financial Order - the Role of Professors Benjamin Goldsmith (Uni- Two officials from the U.S. Department Head, Scientific Infrastructure, German- Liechtenstein versity of Sydney) and Yusaku Horiuchi of State - Shamila Chaudhary (Office of Indonesian Tsunami Early Warning Claudia Fritsche, Ambassador of the (Australian National University), both Policy Planning), Sajit Ghandi (Bureau of System (GITEWS), GFZ German Principality of Liechtenstein to the research associates with the United States Intelligence and Research) - and Christopher CPD in Washington Science Diplomacy and the Research Centre for Geosciences, United States, spoke about the role Study Centre in Sydney, explained how Steinitz from the Center for Strategic Helmholtz Centre Potsdam A New Public Diplomacy, September 14, 2009 of public diplomacy in government U.S. public diplomacy may impact world Studies at CNA, shared their thoughts on Prevention of Conflict • Medical Outreach: Eric Savitsky, relations and the image of Liechtenstein opinion of U.S. foreign policy. U.S. public diplomacy toward South Asia. The USC Center on Public Diplomacy Anference CPD Co , February 4-5, 2010 Director, UCLA Center for International hosted an event at the Newseum in Wash- as a global financial center. Co-hosted with the U.S. Institute of Peace Medicine Mrc a h 5, 2010 J uLY 21, 2010 ington D.C. to consider “A New Public Welcome: Ernest J. Wilson III, Dean, USC Lnconu he and Conversation: Nmberove 19, 2009 Diplomacy.” The evening began with a W erner Wnendt: Culture and Edu- Annenberg School for Communication & Sesame Street: Public Diplomacy panel discussion to celebrate a new book, Cold War Cooperation Governing Corporations in Zones of cational Cooperation as Important Journalism for a New Generation Toward a New Public Diplomacy: Redirect- Conflict - Issues, Actors & Institutions Instruments in Foreign Policy • Kip Thorne, Feynman Professor of Charlotte Cole, Vice President for Interna- ing U.S. Foreign Policy, and a new Palgrave Itroductionn : Sheldon Himelfarb, Theoretical Physics, Emeritus, Caltech Virginia Haufler, Associate Professor in Mr. Werner Wnendt, the Deputy Director- tional Education, Research and Outreach for Macmillan book series in Global Public Associate Vice President, Center of Innova- the Department of Government and General for Culture and Communication Sesame Workshop, discussed how Sesame Diplomacy. The panel discussion was tion for Science, Technology & Peace- • Nicholas J. Cull, Director, Master of Politics, University of Maryland, dis- from the German Foreign Ministry in Street impacts childhood education and followed by a reception overlooking the building, United States Institute of Peace Public Diplomacy program, USC cussed her chapter in Who Governs the Berlin, discussed how cultural and edu- media around the globe. She emphasized nation’s capital. Panel 1: Scientific Cooperation Panel 3: Lessons for the Future Globe? (Cambridge Studies in International cational programs can create a broad basis the role of co-production between Sesame Itroductoryn remarks: Dean Ernest J. Between Adversaries Relations, 2010) entitled “Governing for stable international relations and can Workshop and the host countries, highlight- Chir a : Joel Whitaker, Senior Adviser, Cen- Wilson III, USC Annenberg School for Corporations in Zones of Conflict: Issues, contribute to intercultural dialogue as ing successful co-productions, most notably Chir a : K.C. Cole, Professor, USC ter of Innovation for Science, Technology, Communication & Journalism Actors, and Institutions.” well as crisis prevention. in Israel-Palestine and Kosovo. Annenberg School for Communication & Peacebuilding, United States Institute Pnelistsa included: & Journalism of Peace

Moderator: Philip Seib, Director, USC Dscussioni Topics and Panelists: Dscussioni Topics and Panelists: Center on Public Diplomacy Co-Sponsored CPD Events CPD was proud to host events in collaboration with a variety of individuals and organizations. • SESAME Particle Accelerator in Jordan: • Building a Science Diplomacy Below is a sample of co-sponsored events from 2009-10. • Nicholas J. Cull, Director, USC Master Herman Winick, Assistant Director Constituency: Matthew Rojansky, of Public Diplomacy program and Professor (Research), Emeritus, Executive Director, Partnership for a Stanford Synchrotron Radiation Labo- Iran: New Politics, New Media • Thomas Farr, Visiting Professor, Secure America ratory Division of the Stanford Linear A collaboration between CPD and the USC Edmund A Walsh School of Foreign • Encouraging Science Diplomacy and Accelerator Center Annenberg School of Journalism on Sep. 8, 2009. Service at Georgetown University Engagement: Cathleen Campbell, • United States and North Korea Exchanges: • Kathy Fitzpatrick, Professor of Public President and CEO, U.S. Civilian Stuart Thorson, Professor, Political Research & Development Foundation 21st Century Family of Man: Photography as Public Diplomacy Relations, Quinnipiac University Science and International Relations, Paul Rockower Co-hosted with the USC Annenberg School • Abiodun Williams, Vice President, Cen- Maxwell School of Syracuse University Cncludino g Remarks: of Communication & Journalism and the Master of Public ter for Conflict Analysis and Prevention, Philip Seib, Director, USC Center on Diplomacy Program on Sep. 17, 2009. • Chinese-Indian Science and Technology United States Institute of Peace Public Diplomacy Cooperation: Varaprasad Sekhar Dolla, RESTREPO: A Preview Screening Associate Professor in Chinese Studies, Co-sponsored with the USC School of Cinematic Arts Jawaharlal Nehru University, New Delhi and National Geographic Entertainment on Jun. 22, 2010.

8 9 Events in 2009-10 CPD Conversations in Public Diplomacy Events in 2009-10 Conferences The USC Center on Public Diplomacy hosts a roundtable series – CPD Conversations in Public Diplomacy – for the USC and Los To complement its dynamic research, publications and events on public diplomacy, CPD hosts major conferences to facilitate Angeles area communities interested in the topic. The events listed below represent a sample of the 2009-2010 CPD Conversations. a broad discussion of issues across disciplines and to diverse audiences in order to advance the field of public diplomacy. For a complete listing and to view event write-ups, photos, videos and podcasts, visit www.uscpublicdiplomacy.org/events.

Otoberc 8, 2009 Jnuarya 19, 2010 Aril p 9, 2010 Panel 2: Science, Development, Guerrilla Diplomacy Salman Ahmad: Rock and Roll U.S.-Egyptian Relations and Security Canadian diplomat Daryl Copeland Refugee Relief Egyptian Consul General Hesham Chir a : Yannis Yortsos, Dean, USC Viterbi outlined the premise of his 2009 book Salman Ahmad discussed the success of Elnakib spoke about President Obama’s School of Engineering Guerrilla Diplomacy - that there is some- Junoon and the public diplomacy power Cairo speech one year on; corporate Dscussioni Topics and Panelists: thing vitally wrong with the way diploma- of rock and roll, as well as his role as a UN diplomacy opportunities and challenges cy is being conducted in the contemporary Goodwill Ambassador for HIV/AIDS and his in the Middle East; regional strategic • Desalination: Jill Shaunfield, Science world and that diplomacy has been mistak- efforts for peace between Pakistan and India. communications considerations; and & Technology Policy Advisor, Bureau of enly sidelined, mainly by defense. public-private partnership opportunities. Near Eastern Affairs, U.S. Department Jnuarya 28, 2010 of State Otoberc 20, 2009 Global Public Opinion, U.S. Foreign Aril p 12, 2010 • German Indonesian Tsunami Early Trust and Transparency in a Changing Policy and Public Diplomacy U.S. Public Diplomacy in South Asia Warning System: Jörn Lauterjung, Global Financial Order - the Role of Professors Benjamin Goldsmith (Uni- Two officials from the U.S. Department Head, Scientific Infrastructure, German- Liechtenstein versity of Sydney) and Yusaku Horiuchi of State - Shamila Chaudhary (Office of Indonesian Tsunami Early Warning Claudia Fritsche, Ambassador of the (Australian National University), both Policy Planning), Sajit Ghandi (Bureau of System (GITEWS), GFZ German Principality of Liechtenstein to the research associates with the United States Intelligence and Research) - and Christopher CPD in Washington Science Diplomacy and the Research Centre for Geosciences, United States, spoke about the role Study Centre in Sydney, explained how Steinitz from the Center for Strategic Helmholtz Centre Potsdam A New Public Diplomacy, September 14, 2009 of public diplomacy in government U.S. public diplomacy may impact world Studies at CNA, shared their thoughts on Prevention of Conflict • Medical Outreach: Eric Savitsky, relations and the image of Liechtenstein opinion of U.S. foreign policy. U.S. public diplomacy toward South Asia. The USC Center on Public Diplomacy Anference CPD Co , February 4-5, 2010 Director, UCLA Center for International hosted an event at the Newseum in Wash- as a global financial center. Co-hosted with the U.S. Institute of Peace Medicine Mrc a h 5, 2010 J uLY 21, 2010 ington D.C. to consider “A New Public Welcome: Ernest J. Wilson III, Dean, USC Lnconu he and Conversation: Nmberove 19, 2009 Diplomacy.” The evening began with a W erner Wnendt: Culture and Edu- Annenberg School for Communication & Sesame Street: Public Diplomacy panel discussion to celebrate a new book, Cold War Cooperation Governing Corporations in Zones of cational Cooperation as Important Journalism for a New Generation Toward a New Public Diplomacy: Redirect- Conflict - Issues, Actors & Institutions Instruments in Foreign Policy • Kip Thorne, Feynman Professor of Charlotte Cole, Vice President for Interna- ing U.S. Foreign Policy, and a new Palgrave Itroductionn : Sheldon Himelfarb, Theoretical Physics, Emeritus, Caltech Virginia Haufler, Associate Professor in Mr. Werner Wnendt, the Deputy Director- tional Education, Research and Outreach for Macmillan book series in Global Public Associate Vice President, Center of Innova- the Department of Government and General for Culture and Communication Sesame Workshop, discussed how Sesame Diplomacy. The panel discussion was tion for Science, Technology & Peace- • Nicholas J. Cull, Director, Master of Politics, University of Maryland, dis- from the German Foreign Ministry in Street impacts childhood education and followed by a reception overlooking the building, United States Institute of Peace Public Diplomacy program, USC cussed her chapter in Who Governs the Berlin, discussed how cultural and edu- media around the globe. She emphasized nation’s capital. Panel 1: Scientific Cooperation Panel 3: Lessons for the Future Globe? (Cambridge Studies in International cational programs can create a broad basis the role of co-production between Sesame Itroductoryn remarks: Dean Ernest J. Between Adversaries Relations, 2010) entitled “Governing for stable international relations and can Workshop and the host countries, highlight- Chir a : Joel Whitaker, Senior Adviser, Cen- Wilson III, USC Annenberg School for Corporations in Zones of Conflict: Issues, contribute to intercultural dialogue as ing successful co-productions, most notably Chir a : K.C. Cole, Professor, USC ter of Innovation for Science, Technology, Communication & Journalism Actors, and Institutions.” well as crisis prevention. in Israel-Palestine and Kosovo. Annenberg School for Communication & Peacebuilding, United States Institute Pnelistsa included: & Journalism of Peace

Moderator: Philip Seib, Director, USC Dscussioni Topics and Panelists: Dscussioni Topics and Panelists: Center on Public Diplomacy Co-Sponsored CPD Events CPD was proud to host events in collaboration with a variety of individuals and organizations. • SESAME Particle Accelerator in Jordan: • Building a Science Diplomacy Below is a sample of co-sponsored events from 2009-10. • Nicholas J. Cull, Director, USC Master Herman Winick, Assistant Director Constituency: Matthew Rojansky, of Public Diplomacy program and Professor (Research), Emeritus, Executive Director, Partnership for a Stanford Synchrotron Radiation Labo- Iran: New Politics, New Media • Thomas Farr, Visiting Professor, Secure America ratory Division of the Stanford Linear A collaboration between CPD and the USC Edmund A Walsh School of Foreign • Encouraging Science Diplomacy and Accelerator Center Annenberg School of Journalism on Sep. 8, 2009. Service at Georgetown University Engagement: Cathleen Campbell, • United States and North Korea Exchanges: • Kathy Fitzpatrick, Professor of Public President and CEO, U.S. Civilian Stuart Thorson, Professor, Political Research & Development Foundation 21st Century Family of Man: Photography as Public Diplomacy Relations, Quinnipiac University Science and International Relations, Paul Rockower Co-hosted with the USC Annenberg School • Abiodun Williams, Vice President, Cen- Maxwell School of Syracuse University Cncludino g Remarks: of Communication & Journalism and the Master of Public ter for Conflict Analysis and Prevention, Philip Seib, Director, USC Center on Diplomacy Program on Sep. 17, 2009. • Chinese-Indian Science and Technology United States Institute of Peace Public Diplomacy Cooperation: Varaprasad Sekhar Dolla, RESTREPO: A Preview Screening Associate Professor in Chinese Studies, Co-sponsored with the USC School of Cinematic Arts Jawaharlal Nehru University, New Delhi and National Geographic Entertainment on Jun. 22, 2010.

8 9 MPD Students at CPD Professional Training 2010 Summer Institute in Public Diplomacy This section highlights activities of the USC Master of Public Diplomacy students facilitated 2010 marked the fifth annual Summer Institute in Public Diplomacy and brought together the largest cohort to date. The 2010 class by the Center on Public Diplomacy during the academic year 2009-10 comprised 30 participants from Africa, Asia, Europe, the Middle East, South America and the United States and hailed from the U.S. Department of State, the United Nations, a number of foreign ministries around the world, defense organizations, nongovernmental organizations and the private sector.

The USC Master of Public Diplomacy (MPD) program is offered by the USC Annenberg School for Communication & Journalism in partnership with the USC College of Letters, PD Magazine PD is a publication of the Arts and Sciences’ School of International Relations. The first of its kind in the world, Association of Public Diplomacy Scholars Summer Institute the program is developing the next generation of public diplomacy leaders. The USC (APDS) at USC, with support from the Faculty 2010 Center on Public Diplomacy offers a variety of opportunities for collaboration with USC Center on Public Diplomacy, USC the MPD program including CPD internships and hosting joint events. The University College’s School of International Rela- Robert Banks U.S. Public Diplomat of Southern California was awarded the 2008 Benjamin Franklin Award for Public tions, the USC Annenberg School for in Residence 2009-2011, USC Center Diplomacy by the U.S. Department of State for the outstanding contribution to the Communication & Journalism and USC on Public Diplomacy Annenberg Press. field made by both the MPD program and CPD. Mai’a Cross Assistant Professor of PD’s unique mission is to provide a CPD Prize for Best Student Paper 2010 International Relations, USC common forum for the views of both Melanie Ciolek (MPD ’11) is the 2010 recipient of the CPD Prize for scholars and practitioners from around Nicholas J. Cull Professor and Director of the Best Student Paper. This annual prize recognizes and publicizes an out- the globe, in order to explore key Master of Public Diplomacy program, USC standing contribution to the field by a graduate student in USC’s Master concepts in the study and practice of of Public Diplomacy program. Ciolek is president of the Association of public diplomacy. PD is published bi- Kathy Fitzpatrick Professor of Public Public Diplomacy Scholars and a PD Evaluation Research Intern at CPD. annually, in print and on the web at Relations, Quinnipiac University www.publicdiplomacymagazine.com Melanie’s paper selected for this year’s prize was entitled, How Social Eytan Gilboa Professor of International Media Contributes to Public Diplomacy: Why Embassy Jakarta’s Facebook Outreach Improves Winter 2010 issue: Communication, Bar-Ilan University Cultural Diplomacy Understanding of the Limitations and Potential for the State Department’s Use of Social Media. The examines various perspec- paper was selected through a blind assessment by three members of USC faculty and staff. Kelton Rhoads Adjunct Professor of tives on the practice Communications and Psychology, USC and effectiveness of About the CPD Summer Institute cultural diplomacy from David Saranga Faculty, Asper Institute at The Association of Public Diplomacy Scholars various public diplomacy in Public Diplomacy the Sammy Ofer School of Communications, The Association of Public Diplomacy Scholars (APDS) founded in 2006 at the scholars from India, Japan, Established in 2006, this innovative two-week training program at the Interdisciplinary Center Herzliya, Consul for Lebanon, Mexico, Nigeria, the United University of Southern California, is the first student-run organization in the field University of Southern California provides an opportunity for professionals to Media and Public Affairs, Consulate of Israel, Kingdom and the U.S. of public diplomacy. APDS seeks to engage public diplomacy students, scholars and collaborate and immerse themselves in the increasingly critical study of public New York (on leave) Smmer u 2010 issue: practitioners in an ongoing dialogue that furthers development of the field. diplomacy. The purpose of the Summer Institute is to equip practitioners with Philip Seib, Director, USC Center Pursuing Human Rights tools to better understand the role of public diplomacy, analyze the impact of on Public Diplomacy In late 2009, APDS developed a partnership with CPD to feature current MPD students Through Public Diplomacy new communication technologies and employ innovative new mechanisms for and APDS alumni on the CPD Blog. From 2009-10, the CPD Blog featured over 20 APDS features articles from a Christopher Smith Clinical Assistant blog posts and continues to provide a space for Master of Public Diplomacy students to broad range of inter- improving the image and impact of their country or organization in the world. Professor of Communication, USC interact with the greater public diplomacy community. Additionally, CPD co-hosts events national human rights For more information about the Summer Institute and CPD’s professional with APDS and assists in publicizing their activities through regular newsletters. organizations, as well training opportunities, visit www.uscpublicdiplomacy.org or contact Stacy Varun Soni Dean of Religious Life, USC as an endnote by Nobel Peace Prize Ingber, Assistant Director for Programming & Events, at [email protected]. recipient Jody Williams. César Villanueva Rivas Professor, Universidad Iberoamericana, Mexico City

Jian (Jay) Wang Associate Professor Spotlight on the PDiN (Public Diplomacy in the News) Team 2010 Summer Institute in Public Diplomacy Participants of Public Relations, USC PDiN (Public Diplomacy in the News) is CPD’s regular aggregation of news articles and opinion pieces on public diplomacy from sources Amal Aaziz (Morocco) Meghan Gregonis (USA) Rebecca Weintraub Clinical Professor; around the world. PDiN headlines are divided into eight topical categories and tagged by country and keyword. Available via RSS, Shihab Al Faheem (UAE) Hoseon Ha (South Korea) Director, Master of Communication Twitter or by subscription to PDiN’s Daily or Weekly Digest and now via the monthly PDiN Monitor. Sameera Al-Romaithi (UAE) Aaron Henninger (USA Management program, USC PD searciN Re h Team 2009-2010 Alyazia K. AlSuwaidi (UAE) Baba Kamara (Ghana) Mara Sunshine Andersen (USA) Kim Marie Katson (USA) Abiodun Williams Vice President, Center Taleen Ananian (MPD ’11) Marissa Cruz –Enriquez Katherina (Kat) Jawaharlal for Conflict Analysis and Prevention, United Heather Sue Babb (USA) Arthur Kibbelaar (Netherlands) Research interests: international (MPD ’11). (MPD ’11). States Institute of Peace Richard Paul Barnes (USA) Michelle Anna Lee (USA) broadcasting and cultural Research interests: cultural Research interests: international de- Courtney Beale (USA) Todd Lindgren (USA) diplomacy. diplomacy, nation branding velopment, public health, celebrity Diane Winston Knight Chair in Media Joffre Cavalcante, Jr. (Brazil) Andre Dunham Maciel (Brazil) and Religion, USC and the Middle East. diplomacy and nation branding. Jing Chu (Netherlands) Malusi Mogale (South Africa) Roser Clavell (Spain) Saul Kgomotso Molobi (South Africa) Naomi Leight (MPD ’10) Paul Rockower (MPD ’10) Di Wu (MPD ’10) Henry G.F. Fan (Taiwan) Hyangjoo Park (South Korea) Research interests: Latin America Research interests: the India- Research interests: China and Joshua Adam Frey (USA) Matthew Parks (South Africa) relations and Israeli public Brazil-South Africa alliance, Eastern Asia, Korean and Ari Gaitanis (Australia) Navdeep Singh Suri (India) diplomacy, security and photography. Japanese public diplomacy. Sausan Rasem Ghosheh (Jordan) Judy Ying-ming Wong (Taiwan) international trade.

10 11 MPD Students at CPD Professional Training 2010 Summer Institute in Public Diplomacy This section highlights activities of the USC Master of Public Diplomacy students facilitated 2010 marked the fifth annual Summer Institute in Public Diplomacy and brought together the largest cohort to date. The 2010 class by the Center on Public Diplomacy during the academic year 2009-10 comprised 30 participants from Africa, Asia, Europe, the Middle East, South America and the United States and hailed from the U.S. Department of State, the United Nations, a number of foreign ministries around the world, defense organizations, nongovernmental organizations and the private sector.

The USC Master of Public Diplomacy (MPD) program is offered by the USC Annenberg School for Communication & Journalism in partnership with the USC College of Letters, PD Magazine PD is a publication of the Arts and Sciences’ School of International Relations. The first of its kind in the world, Association of Public Diplomacy Scholars Summer Institute the program is developing the next generation of public diplomacy leaders. The USC (APDS) at USC, with support from the Faculty 2010 Center on Public Diplomacy offers a variety of opportunities for collaboration with USC Center on Public Diplomacy, USC the MPD program including CPD internships and hosting joint events. The University College’s School of International Rela- Robert Banks U.S. Public Diplomat of Southern California was awarded the 2008 Benjamin Franklin Award for Public tions, the USC Annenberg School for in Residence 2009-2011, USC Center Diplomacy by the U.S. Department of State for the outstanding contribution to the Communication & Journalism and USC on Public Diplomacy Annenberg Press. field made by both the MPD program and CPD. Mai’a Cross Assistant Professor of PD’s unique mission is to provide a CPD Prize for Best Student Paper 2010 International Relations, USC common forum for the views of both Melanie Ciolek (MPD ’11) is the 2010 recipient of the CPD Prize for scholars and practitioners from around Nicholas J. Cull Professor and Director of the Best Student Paper. This annual prize recognizes and publicizes an out- the globe, in order to explore key Master of Public Diplomacy program, USC standing contribution to the field by a graduate student in USC’s Master concepts in the study and practice of of Public Diplomacy program. Ciolek is president of the Association of public diplomacy. PD is published bi- Kathy Fitzpatrick Professor of Public Public Diplomacy Scholars and a PD Evaluation Research Intern at CPD. annually, in print and on the web at Relations, Quinnipiac University www.publicdiplomacymagazine.com Melanie’s paper selected for this year’s prize was entitled, How Social Eytan Gilboa Professor of International Media Contributes to Public Diplomacy: Why Embassy Jakarta’s Facebook Outreach Improves Winter 2010 issue: Communication, Bar-Ilan University Cultural Diplomacy Understanding of the Limitations and Potential for the State Department’s Use of Social Media. The examines various perspec- paper was selected through a blind assessment by three members of USC faculty and staff. Kelton Rhoads Adjunct Professor of tives on the practice Communications and Psychology, USC and effectiveness of About the CPD Summer Institute cultural diplomacy from David Saranga Faculty, Asper Institute at The Association of Public Diplomacy Scholars various public diplomacy in Public Diplomacy the Sammy Ofer School of Communications, The Association of Public Diplomacy Scholars (APDS) founded in 2006 at the scholars from India, Japan, Established in 2006, this innovative two-week training program at the Interdisciplinary Center Herzliya, Consul for Lebanon, Mexico, Nigeria, the United University of Southern California, is the first student-run organization in the field University of Southern California provides an opportunity for professionals to Media and Public Affairs, Consulate of Israel, Kingdom and the U.S. of public diplomacy. APDS seeks to engage public diplomacy students, scholars and collaborate and immerse themselves in the increasingly critical study of public New York (on leave) Smmer u 2010 issue: practitioners in an ongoing dialogue that furthers development of the field. diplomacy. The purpose of the Summer Institute is to equip practitioners with Philip Seib, Director, USC Center Pursuing Human Rights tools to better understand the role of public diplomacy, analyze the impact of on Public Diplomacy In late 2009, APDS developed a partnership with CPD to feature current MPD students Through Public Diplomacy new communication technologies and employ innovative new mechanisms for and APDS alumni on the CPD Blog. From 2009-10, the CPD Blog featured over 20 APDS features articles from a Christopher Smith Clinical Assistant blog posts and continues to provide a space for Master of Public Diplomacy students to broad range of inter- improving the image and impact of their country or organization in the world. Professor of Communication, USC interact with the greater public diplomacy community. Additionally, CPD co-hosts events national human rights For more information about the Summer Institute and CPD’s professional with APDS and assists in publicizing their activities through regular newsletters. organizations, as well training opportunities, visit www.uscpublicdiplomacy.org or contact Stacy Varun Soni Dean of Religious Life, USC as an endnote by Nobel Peace Prize Ingber, Assistant Director for Programming & Events, at [email protected]. recipient Jody Williams. César Villanueva Rivas Professor, Universidad Iberoamericana, Mexico City

Jian (Jay) Wang Associate Professor Spotlight on the PDiN (Public Diplomacy in the News) Team 2010 Summer Institute in Public Diplomacy Participants of Public Relations, USC PDiN (Public Diplomacy in the News) is CPD’s regular aggregation of news articles and opinion pieces on public diplomacy from sources Amal Aaziz (Morocco) Meghan Gregonis (USA) Rebecca Weintraub Clinical Professor; around the world. PDiN headlines are divided into eight topical categories and tagged by country and keyword. Available via RSS, Shihab Al Faheem (UAE) Hoseon Ha (South Korea) Director, Master of Communication Twitter or by subscription to PDiN’s Daily or Weekly Digest and now via the monthly PDiN Monitor. Sameera Al-Romaithi (UAE) Aaron Henninger (USA Management program, USC PD searciN Re h Team 2009-2010 Alyazia K. AlSuwaidi (UAE) Baba Kamara (Ghana) Mara Sunshine Andersen (USA) Kim Marie Katson (USA) Abiodun Williams Vice President, Center Taleen Ananian (MPD ’11) Marissa Cruz –Enriquez Katherina (Kat) Jawaharlal for Conflict Analysis and Prevention, United Heather Sue Babb (USA) Arthur Kibbelaar (Netherlands) Research interests: international (MPD ’11). (MPD ’11). States Institute of Peace Richard Paul Barnes (USA) Michelle Anna Lee (USA) broadcasting and cultural Research interests: cultural Research interests: international de- Courtney Beale (USA) Todd Lindgren (USA) diplomacy. diplomacy, nation branding velopment, public health, celebrity Diane Winston Knight Chair in Media Joffre Cavalcante, Jr. (Brazil) Andre Dunham Maciel (Brazil) and Religion, USC and the Middle East. diplomacy and nation branding. Jing Chu (Netherlands) Malusi Mogale (South Africa) Roser Clavell (Spain) Saul Kgomotso Molobi (South Africa) Naomi Leight (MPD ’10) Paul Rockower (MPD ’10) Di Wu (MPD ’10) Henry G.F. Fan (Taiwan) Hyangjoo Park (South Korea) Research interests: Latin America Research interests: the India- Research interests: China and Joshua Adam Frey (USA) Matthew Parks (South Africa) relations and Israeli public Brazil-South Africa alliance, Eastern Asia, Korean and Ari Gaitanis (Australia) Navdeep Singh Suri (India) diplomacy, security and photography. Japanese public diplomacy. Sausan Rasem Ghosheh (Jordan) Judy Ying-ming Wong (Taiwan) international trade.

10 11 CPD Advisory Board Vartan Gregorian, Ponchitta Pierce, President, Carnegie Corpora- Journalist, producer The USC Center on Public Diplomacy’s tion of New York Advisory Board comprises prominent figures Miss Pierce is a journalist in various fields related to public diplo- Dr. Gregorian is the twelfth with extensive experience as macy who are invited to serve for a period president of Carnegie a television host and produc- of three years. The CPD Advisory Board Corporation of New York, a grant-making er, and magazine writer. She is a member of provides support and strategic guidance to institution founded by Andrew Carnegie in the board of directors of the Foreign Policy CPD staff regarding the development of the 1911. Prior to his current position, Gregorian Association, Thirteen/WNET and the Center as an international resource. Below is served for nine years as the sixteenth presi- Inner-City Scholarship Fund of the Catholic a list of CPD’s Advisory Board who will serve dent of Brown University. Archdiocese of New York. from 2009 – 2012. Gary E. Knell, President Keith Reinhard, President, W illiam H. Luers, Chair- and CEO, Sesame Workshop Business for Diplomatic Action man, Former President, United (BDA) Nations Association of the USA As President and CEO (UNA-USA) of Sesame Workshop, Mr. Reinhard is founder Mr. Knell leads the and President of BDA, a Ambassador Luers is the nonprofit educational organization in its not-for-profit private sector effort to enlist former President and CEO of the United mission to create innovative, engaging the U.S. business community in actions Nations Association of the USA, the nation’s content that maximizes the educational aimed at improving the standing of America largest grassroots foreign policy organiza- power of all media to help children reach in the world. He is Chairman Emeritus of tion. Prior to joining UNA-USA in 1999, their highest potential. DDB Worldwide. he served for 13 years as President of The Metropolitan Museum of Art, New York Markos Kounalakis, Barry Sanders, President, City. He served as U.S. Ambassador to President and Publisher Board of Commissioners, Los Czechoslovakia (1983-1986) and Venezuela Emeritus, Washington Monthly Angeles Recreation and Parks (1978-1982). Mr. Kounalakis is a print and Department Najla Al-Awadhi, General network broadcast journalist Mr. Sanders serves as Chair Manager, Dubai Media Inc. and author who covered wars and revolu- of the Los Angeles Parks Foundation and tions, both civil and technological. He has President of the Board of Commissioners of Her Excellency Ms. Najla written for many regional and international the Los Angeles Memorial Coliseum. He is Al-Awadhi is a member of newspapers and magazine publications. an adjunct professor in the Communications the United Arab Emirates Studies Department at UCLA and Chair- Federal National Council (UAE Parlia- Simon Mainwaring, man of the Southern California Committee ment). Ms. Al-Awadhi is also the first wom- Branding consultant for the Olympic Games. an from a Gulf Cooperation Country to hold and author a senior executive post in a state run media Gillian Sorensen, organization, Dubai Media Incorporated. Mr. Mainwaring is a former Nike creative at Wieden & Senior Adviser and National Advocate at the United Nations Kimberly Marteau Kennedy and worldwide creative director Foundation Emerson, Former Director, for Motorola at Ogilvy. He has experience in Office of Public Liaison at traditional, digital and social media in Asia, Ms. Sorensen is a national the USIA Europe and the U.S. and now consults for advocate on matters related to the United companies that are re-inventing their indus- Nations and the United States-United Ms. Emerson is former tries and enabling positive change. Nations relationship. From 1997 to 2003, Director of the Office of Public Liaison at she served as Assistant Secretary-General the United States Information Agency. She Jeanne Phillips, Senior for External Relations on appointment by Funding currently serves as President of the Los VP of Corporate Affairs and Secretary-General Kofi Annan. In addition to generous support from members of CPD’s Advisory Board, Angeles Zoo Commission, and is a member International Relations, we are pleased to report the receipt of several research grants and operational of the Southern California Committee Hunt Consolidated Inc. Amra Tareen, Founder and funds from the following organizations during the 2009-10 year, all of which of Human Rights Watch. CEO, Allvoices.com Ms. Phillips has been a busi- enhance our ability to make a difference in the world of public diplomacy. Bruce Gelb, Co-Chair, nesswoman in Texas for more than 20 years. Ms. Tareen is CEO of All- Council of American She serves as President of Hunt Global voices.com, a global people’s Annenberg Foundation Partnerships, Inc. which oversees social media company where Ambassadors (CAA) Deutsche Welle investments around the world. She served anyone can report news or their story world- Prior to becoming co-chair at from 2001-2003 as the United States Perma- wide via cell phone or PC. Prior to Allvoices, United Nations Foundation CAA, Ambassador Gelb was nent Representative to the Organization for Amra was a partner at the venture capital United States Institute of Peace appointed Commissioner for the UN, Con- Economic Cooperation and Development firm, Sevin Rosen Funds. sular Corps and International Business by USC Annenberg School for Communication & Journalism (OECD) with rank of Ambassador in Paris. Mayor Giuliani. From 1991-93 he served as USC Center for International Studies Ambassador to Belgium and as Director of USC Master of Public Diplomacy Program the US Information Agency from 1989-1991.

12 CPD Advisory Board Vartan Gregorian, Ponchitta Pierce, President, Carnegie Corpora- Journalist, producer The USC Center on Public Diplomacy’s tion of New York Advisory Board comprises prominent figures Miss Pierce is a journalist in various fields related to public diplo- Dr. Gregorian is the twelfth with extensive experience as macy who are invited to serve for a period president of Carnegie a television host and produc- of three years. The CPD Advisory Board Corporation of New York, a grant-making er, and magazine writer. She is a member of provides support and strategic guidance to institution founded by Andrew Carnegie in the board of directors of the Foreign Policy CPD staff regarding the development of the 1911. Prior to his current position, Gregorian Association, Thirteen/WNET and the Center as an international resource. Below is served for nine years as the sixteenth presi- Inner-City Scholarship Fund of the Catholic a list of CPD’s Advisory Board who will serve dent of Brown University. Archdiocese of New York. from 2009 – 2012. Gary E. Knell, President Keith Reinhard, President, W illiam H. Luers, Chair- and CEO, Sesame Workshop Business for Diplomatic Action man, Former President, United (BDA) Nations Association of the USA As President and CEO (UNA-USA) of Sesame Workshop, Mr. Reinhard is founder Mr. Knell leads the and President of BDA, a Ambassador Luers is the nonprofit educational organization in its not-for-profit private sector effort to enlist former President and CEO of the United mission to create innovative, engaging the U.S. business community in actions Nations Association of the USA, the nation’s content that maximizes the educational aimed at improving the standing of America largest grassroots foreign policy organiza- power of all media to help children reach in the world. He is Chairman Emeritus of tion. Prior to joining UNA-USA in 1999, their highest potential. DDB Worldwide. he served for 13 years as President of The Metropolitan Museum of Art, New York Markos Kounalakis, Barry Sanders, President, City. He served as U.S. Ambassador to President and Publisher Board of Commissioners, Los Czechoslovakia (1983-1986) and Venezuela Emeritus, Washington Monthly Angeles Recreation and Parks (1978-1982). Mr. Kounalakis is a print and Department Najla Al-Awadhi, General network broadcast journalist Mr. Sanders serves as Chair Manager, Dubai Media Inc. and author who covered wars and revolu- of the Los Angeles Parks Foundation and tions, both civil and technological. He has President of the Board of Commissioners of Her Excellency Ms. Najla written for many regional and international the Los Angeles Memorial Coliseum. He is Al-Awadhi is a member of newspapers and magazine publications. an adjunct professor in the Communications the United Arab Emirates Studies Department at UCLA and Chair- Federal National Council (UAE Parlia- Simon Mainwaring, man of the Southern California Committee ment). Ms. Al-Awadhi is also the first wom- Branding consultant for the Olympic Games. an from a Gulf Cooperation Country to hold and author a senior executive post in a state run media Gillian Sorensen, organization, Dubai Media Incorporated. Mr. Mainwaring is a former Nike creative at Wieden & Senior Adviser and National Advocate at the United Nations Kimberly Marteau Kennedy and worldwide creative director Foundation Emerson, Former Director, for Motorola at Ogilvy. He has experience in Office of Public Liaison at traditional, digital and social media in Asia, Ms. Sorensen is a national the USIA Europe and the U.S. and now consults for advocate on matters related to the United companies that are re-inventing their indus- Nations and the United States-United Ms. Emerson is former tries and enabling positive change. Nations relationship. From 1997 to 2003, Director of the Office of Public Liaison at she served as Assistant Secretary-General the United States Information Agency. She Jeanne Phillips, Senior for External Relations on appointment by Funding currently serves as President of the Los VP of Corporate Affairs and Secretary-General Kofi Annan. In addition to generous support from members of CPD’s Advisory Board, Angeles Zoo Commission, and is a member International Relations, we are pleased to report the receipt of several research grants and operational of the Southern California Committee Hunt Consolidated Inc. Amra Tareen, Founder and funds from the following organizations during the 2009-10 year, all of which of Human Rights Watch. CEO, Allvoices.com Ms. Phillips has been a busi- enhance our ability to make a difference in the world of public diplomacy. Bruce Gelb, Co-Chair, nesswoman in Texas for more than 20 years. Ms. Tareen is CEO of All- Council of American She serves as President of Hunt Global voices.com, a global people’s Annenberg Foundation Partnerships, Inc. which oversees social media company where Ambassadors (CAA) Deutsche Welle investments around the world. She served anyone can report news or their story world- Prior to becoming co-chair at from 2001-2003 as the United States Perma- wide via cell phone or PC. Prior to Allvoices, United Nations Foundation CAA, Ambassador Gelb was nent Representative to the Organization for Amra was a partner at the venture capital United States Institute of Peace appointed Commissioner for the UN, Con- Economic Cooperation and Development firm, Sevin Rosen Funds. sular Corps and International Business by USC Annenberg School for Communication & Journalism (OECD) with rank of Ambassador in Paris. Mayor Giuliani. From 1991-93 he served as USC Center for International Studies Ambassador to Belgium and as Director of USC Master of Public Diplomacy Program the US Information Agency from 1989-1991.

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