m a^n “Along Came” a good movie Publicity, fans and fame: Awarestore.com has it all

L in n ie S arah H elpern struggling musicians to distinguish them­ A s s is ta n t L ifestvles E ditor selves from each other. Aware makes this With the closing of so many independ­ process much easier by sending out e-mails ent music stores, it can be difficult for up which offer their staff’s picks for the best and coming artists to get exposure. they have to offer. While many actual stores are reaching Staff picks have included Matt the end of the road, the Web site Nathanson, Sondre Lerche, Josh Rouse and www.awarestore.com is perhaps the best Matt Wertz. The money back guarantee on place to find new musicians and hard to some artists is hardly necessary, as they are locate independent releases. usually amazing musicians. Purchasing With a money back guarantee on many staff picks without hearing them is a sur­ of their featured artists, as well as a wide prisingly safe bet because they truly keep up on the best of the genres. Courtesy o t imdb.com selection of unknowns. Aware Records and Other artists use Aware as a means of Ben Stiller and Jennifer Aniston prove that opposites do their Web site couldn’t have gained promi­ nence at a better time. selling their hard-to-find CDs, such as live attract in their new comedy “Along Came Polly.” “I like the database, where you can find albums or releases only offered at concerts. facts about the origin of the artist. They Fans of Better than Ezra can find their CD have a lot of the jam bands, singer-song- Artifakt at Aware, even though it’s only T r a v is C. A ustin writers and underground music,” said offered on their Web site and at shows. theme that opposites attract. Even though sophomore Nathan Branson. “They always Jason Mraz also sells his rare Live CD S e n io r S ta ff W riter Reuben is uptight about his fears, he is a have someone new, it’s a way to get singer- at Aware. With an extensive listing of all “Along Came Polly” is a romantic com­ good sport who continuously humiliates songwriter names out there!” the artists they represent and their respec­ edy starring Ben Stiller, Jennifer Aniston, himself in his quest for romantic bliss. He Aware Records director of retail Edwin tive hometowns, consumers can find Phillip Seymour Hoffman and Debra can no longer live his life “by the numbers” Menacho traces the company’s roots back almost anything their heart desires. Messing. This film was written and direct­ when he meets the woman that persuades to its early days. “Well, the store initially The final crowing achievement of ed by John Hamburg. him to make his life adventurous in this started to sell artists that were featured on Aware Records is how accessible they are Reuben Feffer (Stiller) is a risk assess­ risky relationship. the Aware Records compilations. This to up and coming artists. After a submis­ ment expert. After catching his wife Lisa Stiller did an excellent job in his role soon included artists that did not make the sion process in which the Aware employees albeit he had the practice in similar roles (Messing) cheating on him during their compilations, but were still quite good,” he review the CD, it’s possible for the compa­ such as “There’s Something About Mary” honeymoon, he sadly returns home to New said. “With the number of submissions ny to sell the artist’s CD’s for them. York City where he works for an insurance and “Meet the Parents.” But this type of received, we began to get a large number of “This takes the responsibility out of role suits Stiller and if he delivers an enter­ company. bands with good music that needed a plat­ their hands, leaving them to concentrate on taining movie there’s not much room to Soon after his return, his best friend form to sell their music through.” other aspects of their career,” Menacho complain about his lack of acting variety. Sandy (Hoffman), takes him to a party to Independent bands such as Death Cab said of the company’s policy. Even though it is a bit unusual for one to help cheer him up. And at the party he for Cutie, Motion City Soundtrack, Bright While today’s music market for new resume dating so soon after leaving his meets Polly Prince (Aniston). Since Polly Eyes and Cat Power have all used Aware as musicians can be sparse. Aware Records wife on their honeymoon, audiences appre­ and Reuben are obviously attracted to one means by which to sell their music. makes it simple to explore the boundaries ciate the movie getting right to the point, another, they begin dating and the story With the singer-songwriter genre taking of music and broaden listening horizons. telling a pleasant story, and not dragging it unfolds. off like it has, it’s never been harder for Since Reuben assesses risk for a living, out too long even if it is more realistic. he tries to “play it safe” in his own life by The movie also throws the audience an avoiding danger at all costs. Combine his interesting twist that questions whether or Hey English majors! character with Polly, a free-spirited woman not it will end the way everyone is expect­ who enjoys the danger of risk, and you ing. Do your internship have the makings of a good romantic com­ This film makes a good date movie, but edy. other movie-going groups will enjoy it as at the Seahawk. Polly tries to loosen up Reuben in his well. uptight ways in order to bring excitement Despite the fact that it is not the funniest comedy, it is still a very worthwhile movie Gain items for your portfolio into his cautious life. and receive class credit. Furthermore, she shows him that he with which audiences will be pleased. The bottom line is viewers expect to see cannot truly assess risks without taking Stop in the office for more information. risks himself. a good movie and with “Along Came This movie demonstrates the romantic Polly” that is exactly what they get.