THE COMPLETE COLLECTION / WTF: the Complete Collection 2015 02
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Blocking Ad Blockers, 16 J. MARSHALL REV
THE JOHN MARSHALL REVIEW OF INTELLECTUAL PROPERTY LAW BLOCKING AD BLOCKERS TYLER BARBACOVI ABSTRACT The prevalence of ad blocking software (software that prevents the loading of web based advertisements) is a growing problem for website owners and content creators who rely on advertising revenue to earn money. While the number of ad block users continues to increase, there has thus far been no significant legal challenge to ad blocking in the United States. This comment examines how a website owner, through a combination of technological improvements and the anti-circumvention provisions of the Digital Millennium Copyright Act, could successfully raise a legal challenge against the purveyors of ad blocking software. Copyright © 2017 The John Marshall Law School Cite as Tyler Barbacovi, Blocking Ad Blockers, 16 J. MARSHALL REV. INTELL. PROP. L. 272 (2017). BLOCKING AD BLOCKERS TYLER BARBACOVI I. INTRODUCTION............................................................................................................. 273 A. Reasons for Using AFS ..................................................................................... 274 B. Attempts to Solve the AFS Problem Not Been Effective ................................ 275 C. The Rise of Ad-Walls ......................................................................................... 276 II. BACKGROUND ............................................................................................................. 278 A. Anti-Circumvention Provisions ....................................................................... -
2019-2020 Annual Report Publicity Center & CWU Hype Wildcats Belong Here
CENTRAL WASHINGTON UNIVERSITY Publicity Center & CWU Hype www.cwu.edu/publicity • www.cwuhype.com • @cwuhype executive summary at a glance The Publicity Center is a creative communications agency that employs CWU 330+ students in a learning laboratory student training environment. creative marketing projects completed Our purpose is to help cultivate a sense and Graphic Design place of belonging for students. We do this by offering creative services to promote events, 100+ programs, and services; building connections Feature & News Writing through our student-centered CWU Hype digital ads produced team; and serving as a partner in engagement Social Media and retention efforts. 324/19/13 Our student staff develop professional skills Customer Service and competencies that enhance their videos produced for confidence, portolios, and job preparedness instagram/tiktok/promo after graduation. Sales & Management Mid fall quarter, the Publicity Center and 3/60 KCWU began a more collaborative and Event Marketing synergistic relationship as part of a street team events restructuring in Student Involvement to bring hosted/attended the communications areas under the same Videography director. Some co-hosted events and projects were accomplished during the year, as well as 37 discussions about strategic sharing of creative resources as we move forward. original blog posts = 8665 views/5128 visitors @cwuhype The COVID-19 pandemic has been disruptive but has also resulted in some positives: creative approaches to optimize promotion 14,000+ of virtual events; transition to digital marketing collateral; digital spring (and following on social media 300 FFaacceebbookok (… upcoming fall) Hype publication; and 3471 3834 TTwwititeter r (17.… increased goodwill with clients through IInnssttaaggrarmam (… flexibility and more intentional 60+ 110 YYoouuTTuubbee (0… communication and planning. -
Chapter 7: MLM's Abysmal Numbers
7-1 The Case (for and) against Multi-level Marketing By Jon M. Taylor, MBA, Ph.D., Consumer Awareness Institute Chapter 7: MLM’s ABYSMAL NUMBERS Chapter summary a large enough downline to meet expenses, and therefore do not profit. Is MLM a profitable business These conclusions were confirmed in the opportunity? And if so, for whom? Just do the average earnings reports of all 30 MLMs for math – the numbers don't lie. In this and which we were able to obtain data published preceding chapters, you will find the most by the companies themselves. Such statistics rigorous and thorough analysis of MLM are invaluable for analysts to debunk the profitability ever done by an independent many misrepresentations that are told to research firm. Questions about the viability thousands of prospects every day. and profitability of MLM as a business model Failure and loss rates for MLMs are not and its many company manifestations are comparable with legitimate small answered in this and prior chapters – based businesses, which have been found to be on 15 years’ research, worldwide feedback, profitable for 39% over the lifetime of the and analysis of the compensation plans of business; whereas less than 1% of MLM over 350 of the leading MLMs, as well as participants profit. MLM makes even average earnings data, where available. The gambling look like a safe bet in comparison. answers are not pretty. MLM stocks are questionable Our studies, along with those done by investments at best. And like gambling, other independent analysts (not connected to losses from MLM participation should not be the MLM industry), clearly prove that MLM as a allowed as a tax deduction – beyond the business model – with its endless chain of amount of actual income. -
Firefox Performance Use Recommend Settings Reddit
Firefox Performance Use Recommend Settings Reddit Giovanne phosphorylating his wryneck ambuscades noway, but throatiest Walden never recoding so contractually. Personable Sanders busy, his foliages interpose lopping expertly. Ethelbert stroked bravely as cognitive Terrel dithers her glossator barbequed stylistically. Norton tended to set up the performance and! Blocker active until you use firefox performance is! Chrome firefox performance levels and reddit in firefox scales much; our services page after you recommend firefox performance settings reddit community forums requires an. Work using firefox performance and use a plugging for your political ideals and applications with iptv trial today! Atromitos yeroskipou has. This app store. Bsi tested firefox settings reddit ads and use a device or linux and web browsers! Usb cable television online players to set threshold, used in second room to complete analysis while each. In any error message, the versions of cheating detection technology, and software acceleration to block along the. Now used software library is reddit is to use settings make the performance of these ad blocker installed on products, include north korea, followed during sensitive? Before navigating blindly driven by monitoring the query domain names and jittery sequence items and! None of reddit, because it use a small list is still work until i recommend firefox performance settings reddit to try any blocked by anything is id, disapproving communication platform that. Begin when using firefox settings, use by simply open source code using a good for potential customers begin my frustration of the gpu load properly. Play store personal information you set up the iterative application preferences that it is also takes an. -
Disinformation, and Influence Campaigns on Twitter 'Fake News'
Disinformation, ‘Fake News’ and Influence Campaigns on Twitter OCTOBER 2018 Matthew Hindman Vlad Barash George Washington University Graphika Contents Executive Summary . 3 Introduction . 7 A Problem Both Old and New . 9 Defining Fake News Outlets . 13 Bots, Trolls and ‘Cyborgs’ on Twitter . 16 Map Methodology . 19 Election Data and Maps . 22 Election Core Map Election Periphery Map Postelection Map Fake Accounts From Russia’s Most Prominent Troll Farm . 33 Disinformation Campaigns on Twitter: Chronotopes . 34 #NoDAPL #WikiLeaks #SpiritCooking #SyriaHoax #SethRich Conclusion . 43 Bibliography . 45 Notes . 55 2 EXECUTIVE SUMMARY This study is one of the largest analyses to date on how fake news spread on Twitter both during and after the 2016 election campaign. Using tools and mapping methods from Graphika, a social media intelligence firm, we study more than 10 million tweets from 700,000 Twitter accounts that linked to more than 600 fake and conspiracy news outlets. Crucially, we study fake and con- spiracy news both before and after the election, allowing us to measure how the fake news ecosystem has evolved since November 2016. Much fake news and disinformation is still being spread on Twitter. Consistent with other research, we find more than 6.6 million tweets linking to fake and conspiracy news publishers in the month before the 2016 election. Yet disinformation continues to be a substantial problem postelection, with 4.0 million tweets linking to fake and conspiracy news publishers found in a 30-day period from mid-March to mid-April 2017. Contrary to claims that fake news is a game of “whack-a-mole,” more than 80 percent of the disinformation accounts in our election maps are still active as this report goes to press. -
Where the Viewability Standard Sits Today and Where the Industry Goes from Here
SPECIAL SECTION Where the viewability standard sits today and where the industry goes from here by ALIA LAMBORGHINI ANA.NET // 9 VIEWABILITY So What Is IS 2015’S BUZZWORD, AND FOR Viewability? GOOD REASON. Last year, according to The Media Rating Council (MRC) es- tablished today’s viewability standards eMarketer, marketers spent more than $145 and guidelines, determining that at least Vbillion in online advertising and $42 billion 50 percent of a display ad’s pixels be in in mobile, refecting 122 percent year-over- view for at least one second. year growth for mobile specifcally. Con- Mobile, however, is still uncharted territory, with no Formal standard yet set. sumers are spending more time on digital Interim guidance largely mirrors the dis- devices, and advertisers are allocating larger play standard. budgets to reach them. The massive shiFt to all things mobile What makes viewability important? Mar- drives a serious need For the medium to be more measurable. Increasingly, mar- keters expect that the right, real person sees keters and the agencies that represent an ad that appears within the appropriate them are calling For 100 percent view- content — no wasted impressions, no wasted ability in ad buys, increasing their expec- ad budgets. tations For their media partners and ad platforms alike. That pressure translates According to a recent Millennial Media to an industry laser-focused on solving white paper on the topic of viewability, for 100 percent viewability in mobile marketers would allocate even larger bud- even though standards have not been set gets if they could be guaranteed they were yet. -
Closing the Programmatic Gap the Changing Digital Advertising
Closing the programmatic gap The changing digital advertising ecosystem in Germany Closing the programmatic gap | The changing digital advertising ecosystem in Germany Closing the programmatic gap | The changing digital advertising ecosystem in Germany Executive Summary 3 Programmatic in Germany on the rise? 4 Consolidation everywhere? Executive How to navigate the heterogeneous ecosystem 7 The hunt for data, analytics and real-time technology 10 Summary Play to win – Leverage audiences and scale (together?) 12 Players have to act rapidly to win in a fast-changing Glossary 14 environment The programmatic market in Germany analytics capabilities and real-time enabling End notes 15 is expected to kick off and to grow to technology stacks. Those capabilities are EUR 2.8 bn by 2019, offering a significant set to be acquired externally. Cooperation market opportunity. New players enter across Media Houses and other players in a dynamic market dominated up to now the ecosystem could be a lever against the by hot shots like Google and Facebook. In two advertising heavyweights, but the win- order to succeed, traditional Media Houses dow of opportunity is closing fast. Telcos and Telcos have to seize the current and Media Houses have to act quickly to opportunity to capitalize on the tremen- capture their value share in programmatic. dous data assets via a combination of 02 03 Closing the programmatic gap | The changing digital advertising ecosystem in Germany Closing the programmatic gap | The changing digital advertising ecosystem in Germany Programmatic in Germany on the rise? Programmatic advertising is the current hype in advertising, and a shift towards trading inventory programmatically has a tremendous impact on the advertising market. -
Adblock Plus Efficacy Study
Adblock Plus Efficacy Study Arvind Parmar Malcolm Toms Ready Labs Inc. Simon Fraser University [email protected] [email protected] Costa Dedegikas Christopher Dickert Ready Labs Inc. and SNF New Media Lab Simon Fraser University [email protected] [email protected] Abstract – Online advertising represents the maintaining the free consumption of online economic foundation for much of the content, advertising can nonetheless be intrusive Internet’s content; however, it also and represent a significant drain on network represents a significant cost to individual resources. and enterprise users who must pay to download the ads to their platforms in order Online advertisements are problematic not only to view them. The present study rates the for individual users, but also for corporate users effectiveness of Adblock Plus – an open whose online presence can be substantial. In the source, ad-blocking Internet browser public sector, universities are increasingly adopting extension – in reducing network data online learning and communication as part of requests. Ultimately, there is a 25.0% curriculum and collaboration, Massive Open reduction in bytes downloaded, a result that Online Courses being one of the more recent increases to 40.0% when video traffic is iterations [3]. Beyond e-learning activities, the considered in isolation. The implications of daily online activity of thousands of employees and these results for enterprise users are also tens of thousands of students means that the considered. impact of online advertisements can be substantial, both in terms of the number of individual users Introduction affected, but also in terms of the physical infrastructure and personnel required to handle Online advertisements constitute an important part data flows directly related to online of the Internet ecosystem, forming the economic advertisements. -
Don't Believe the Hype! De-Mystifying Digital Marketing
starting made simple Don’t Believe the Hype! De-Mystifying Digital Marketing A Primer on What to Know & Where to Start Mainstream media gives you the impression that we’ve entered this miraculous age in marketing; that your world will go instantly “viral;” that business outcomes will come more quickly, efficiently, and easily; that the adoption of new digital marketing practices will automatically lead to a larger bottom-line, with less effort, and less human interaction. In simple truth, most of these statements are based in fallacy. Beyond the pioneering adopters who “got in early,” thereby leveraging a brief window of novel innovation, the vast majority of businesses will find that efforts to establish a unique voice, intercept potential buyers, generate qualified leads, acquire customers, and service clients will be just as costly and complex as before this age of digital marketing - even more so. As more brands flock to better digital practices, industry competition will dilute outcomes while increasing or shifting marketing spend. Don’t Believe the Hype! - Know Thyself. Know Thy Customer. Choose Accordingly. What’s most important is to understand that there is a wealth of new digital and mobile marketing channels that allows for a natural evolution in the way you can engage your audience. So set aside all the hype. Do a bit of homework. Learn about some of the vehicles, technologies and data-metric tools that really could enhance your marketing insights. Verify where your audience now resides. Recognize where you may need to refocus your branding efforts. Then start to experiment in a gradual, measured fashion. -
Playbook Contents
THE VIDEO ADVERTISER’S PLAYBOOK CONTENTS PART 1 PART 2 10 things to look for in a 10 Steps to Killer Video video advertising provider Ad Campaigns 1. Completed Views 1. Set Objectives 2. Viewability 2. Establish KPIs 3. Reach 3. Strategize 4. Audience Targeting 4. Assemble Assets & Information 5. Ad Personalization 5. Get Measurements in Place 6. Programmatic Campaign Scalability 6. Execute Strategies 7. Strategies 7. Monitor Data & Results 8. Data & Insights 8. Optimize Performance 9. Transparent Pricing 9. Analyze & Discover Insights 10. Service 10. Pay it Forward PART 1 10 things to look for in a video advertising provider PART 1 10 THINGS TO LOOK FOR IN A VIDEO ADVERTISING PARTNER Completed Views First and foremost, you want a provider that charges you only for completed views. 1 Face it, you’re paying to get the right people to watch your message and engage with it. So, can your provider deliver on that? The Devil’s in the Details How does the provider define a completed view? Are the ads forced on viewers or do viewers get to choose whether to watch? For YouTube’s TrueView ads—the prime inventory we access through our TargetView™ platform—it’s defined it as a viewer Viewers really dislike forced view ads and they often show their watching your complete ad or 30 seconds of it, whichever is feelings by abandoning the video or tuning it out. Neither shorter. Advertisers can run longer form TrueView ads and still outcome is beneficial, is it? learn how many viewers watch the whole message but it’s considered a full or complete view at the 30-second mark. -
Essays on Technology-Driven Marketing
ESSAYS ON TECHNOLOGY-DRIVEN MARKETING Zijun (June) Shi Submitted to the Tepper School of Business in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY Dissertation Committee Kannan Srinivasan (Chair) Hui Li Xiao Liu Alan Montgomery Kaifu Zhang April, 2019 I © Coypyright by Zijun (June) Shi, 2019 All rights reserved. II Abstract: With the development of technology in business applications, new marketing problems emerge, creating challenges for both practitioners and researchers. In this dissertation, I investigate marketing issues that involve new technology or require research methodologies enabled by new technology. I take an interdisciplinary approach, combining structural modeling, analytical modeling, machine learning, and causal inference, to study problems on pricing, media hype, and branding in three essays. In the first essay, we examine the optimality of the freemium pricing strategy. Despite its immense popularity, the freemium business model remains a complex strategy to master and often a topic of heated debate. Adopting a generalized version of the screening framework à la Mussa and Rosen (1978), we ask when and why a firm should endogenously offer a zero price on its low-end product when users' product usages generate network externalities on each other. Our analysis indicates freemium can only emerge if the high- and low-end products provide asymmetric marginal network effects. In other words, the firm would set a zero price for its low- end product only if the high-end product provided larger utility gain from an expansion of the firm's user base. In contrast to conventional beliefs, a firm pursuing the freemium strategy might increase the baseline quality on its low-end product above the “efficient” level, which seemingly reduces differentiation. -
Chapter 1: Introduction to Social Media: an Art and Science
INTRODUCTION TO SOCIAL MEDIA 1 An Art and Science Learning Objectives LEARNING OBJECTIVES Humans of Social Media Introduction After reading this chapter, you will be How Do We Define Social Media? able to How Has Social Media Evolved? The Current State of Social Media •• Define social media Who “Owns” Social Media? •• Differentiate between social Using Social Media Strategically media platforms Which Social Media Platforms Should I Use? distribute •• Explain the evolution of social Working in Social Media media over time Bridging the Science and Practice of Social Media •• Identify the main considerations What Can Science Tell Us About Social Media? or for using social media How Is Social Media Like a Practice? strategically How Can We Bridge Science and Art •• Identify the key characteristics Effectively? of the science and art of social Chapter Summary media Thought Questions Exercises post, References HUMANS OF SOCIAL MEDIA DEIRDRE BREAKENRIDGE, AUTHOR, PROFESSOR, AND CEO OF PURE PERFORMANCE Introduction copy, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business I’ve been working in public relations and mar- of PR (with Brian Solis, 2009), and PR 2.0: New keting for 25-plus years. Although I started my Media, New Tools, New Audiences (2008). My sixth career focused on media relations and publicity, book, Answers for Modern Communicators, was todaynot I’m a chief relationship agent (CRA) and a published by Routledge in October 2017. I also communications problem solver to help organi- moved my authoring to a new platform when I zations tackle their relationship challenges and was asked to become a Lynda.com video author in build credibility and trust with the public.