MIDDLESEX NOTES on the RFU COUNCIL MEETING Held at Twickenham Stadium – 20Th April 2018
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MIDDLESEX NOTES ON THE RFU COUNCIL MEETING Held at Twickenham Stadium – 20th April 2018 The meeting was chaired by the President, John Spencer. 1. CHIEF EXECUTIVE’S REPORT Stephen Brown - Chief Executive Officer 1.1 East Stand Development Work is progressing on the East Stand and the facilities will be ready in time for the 2018 Autumn Internationals. 1.2 Stakeholder Engagement a. Meetings continue with key stakeholders within and beyond the game. Andy Cosslett and Steve Brown recently met the Sports Minister, who was very positive about the RFU, particularly in relation to its governance and diversity & inclusion agenda. b. The Union continues to support the comprehensive review of the strategy, governance and leadership of the Six Nations, which was undertaken by Ian Ritchie. 1.3 Executive Team a. Sue Day started as Chief Financial Officer on 26th March 2018. b. In addition to continuing operational priories, the current focus of the Executive Team is on business planning for 2018/19. A significant piece of work is being undertaken to ensure the organisation is focussing on the work areas that add maximum value to the Union’s strategic priorities. 2. PROFESSIONAL RUGBY Nigel Melville - Professional Rugby Director 2.1 6 Nations a. The performance of the England team in the 2018 Six Nations and the fifth placed finish was disappointing. b. Both the Women’s and the Men’s Under 20s finished second in their respective Six Nations competitions. 2.2 Sevens a. Both the Men’s and the Women’s Sevens squads won bronze medals at the recent Commonwealth Games. b. Sara Cox (one of the RFU professional referees) refereed the final of the Women’s Sevens competition. c. Scotland, Wales and England met to discuss Team GB’s programme for 2020, the qualification process will be led by the highest placed team on the HSBC World Sevens Series in 2017/18. This is likely to be England (Men and Women). If the GB team does not qualify through a top 4 finish in 2018/19 season, Team GB will then attempt to qualify Team GB through a Rugby Europe qualifying tournament 2.3 RFU Medical Services Following a comprehensive review of our medical support across the RFU, Dr Simon Kemp was appointed Medical Services Director, Simon will report to the Professional Rugby Director but oversee Medical Services across the whole organisation. Page 1 of 11 Middlesex Notes on RFU Council Meeting 20th April 2018 2.4 London Sevens (HSBC World Sevens Series) The Union has tendered to host the London Sevens for a further 4 years, negotiations are now underway with World Rugby regarding commercial terms before signing the Host Union Agreement. World Rugby have changed the commercial model to allow them to invest in the development of a second-tier tournament, women’s series and increased participation fees at the expense of the host venues. 2.5 Global/Domestic Season RPA, PRL, the Championship Clubs and RFU continue to meet and discuss the Global/Domestic season structure. This is a complex issue, but all parties are committed to a solution that works for all parties, domestic/international, performance/commercial and player welfare. The PGB will present the final position to Council in June. 3. RUGBY DEVELOPMENT Steve Grainger - Rugby Development Director 3.1 Player Data a. Work continues on player tracking (player engagement) and this forms the core of partner discussions that are ongoing with IBM. b. Net growth in adult male teams at U14 and above is currently at 223 (52 adult, 51 U17/18 and 110 at U14-U16). Female net growth is at 74 (30 adult and 44 U15 and U18). 3.2 Strategic Plan Priorities a. Artificial Grass Pitches (AGP) i. 10 Rugby Turf AGP are fully operational. Work Continues on phase 3 projects to secure planning permissions, negotiate leases and complete pitch designs. ii. Two Rugby Share sites are now operational. iii. Following the withdrawal of Soccer Sixes as the commercial operator a new partnership has been agreed and signed with Play Football. b. Community Sevens offer i. Following the formal adoption of XRugby laws by World Rugby, implementation plans are progressing well for the commencement of activity at AGP sites and in Universities. ii. Dates and venues are confirmed for this season’s SecureTrading 24/7s series. Over 40 qualifiers will take place from April to June with regional finals in June/July at Ealing, Plymouth, Birmingham and Leeds & the national final in Bath. c. Engaging new communities i. Women and girls’ numbers have now exceeded 30,000. This was announced on International Women’s Day and received good coverage. ii. Work on a disability action plan progresses and as part of this a symposium took place on 16th March 2018 at Coventry, ahead of the Red Roses/U20 matches vs Ireland. iii. The RFU supported the Sporting Equals British Ethnic Diversity Sports Awards in March 2018. d Age grade to Adult Transition Six university clusters have now appointed dedicated staff and 7,200 students and graduates contacted through a new University Leavers mechanism. e World Rugby Project 15s The World Rugby Rugby Committee approved the recommendations (see Appendix 1) of the Project 15s Working Group (on which the RFU was represented by Steve Grainger) aimed at strengthening the community fifteen-a-side game. f. Injured Players Foundation (IPF) i. The IPF Board of Trustees met in February when they approved an updated risk management policy in line with the RFU approach and discussed the new GDPR and actions required to ensure compliance ahead of the May 2018 deadline. ii. A Large grant application was submitted to Try for Change funding; a decision is expected shortly. Page 2 of 11 Middlesex Notes on RFU Council Meeting 20th April 2018 g. Other Work i. Attendances at training courses (coaching, refereeing, medical and safeguarding) are strong YTD with over 20,000. Good use of technology also continues to be made with 14 Gamechangers released attracting an average view of 65,000 and a second Facebook live session featuring National Academy Coaches. ii. 11 CB age grade playing calendars have been approved to date, significantly ahead of this time last season. iii. There are currently 433 O2 Touch centres with numbers standing at 22,500 registered players. iv. Entries for this year’s Mitsubishi Motors Volunteer of the Year Awards closed on 25th February 2018 with over 1,600 nominations made. v. 27 facility projects are in development with 17 having been awarded grants of £781k to date towards a total project value of £3.25m. 4. DIGITAL, MARKETING AND COMMUNICATIONS (DMC) REPORT Joanna Manning-Cooper - Digital, Marketing and Communications Director 4.1 Both Six Nations matches were sold out, work is now underway on ticket marketing campaign for the Quilter Cup (v Barbarians) and the London Sevens. 4.2 The advertising agency tender process will begin shortly to select a lead agency for all RFU marketing work, including the community game campaigns. 4.3 Sales and marketing support for England Rugby Hospitality is now a priority. 4.4 The Sports Presentation review is underway, to tell the ‘Game of Our Lives’ story at Twickenham on every match day. 4.5 Post tournament consumer research will be carried out to identify areas where spectator experience can be improved. 4.6 Social and digital channels continue to grow, especially video reach via Facebook Live. 4.7 More Live Streaming is planned to showcase the climax of the Tyrells Premier 15s season, and the Championship. 4.8 The New Media facility has been opened in the East Stand. 4.9 The Professional Rugby Injury Surveillance Project (PRISP) was published shortly after the Six Nations. 4.10 Full media support has been provided to Senior Men’s and Women’s teams, and men and women’s U20s and Sevens teams competing in the Commonwealth Games. 5. COMMERCIAL REPORT Simon Massie-Taylor - Commercial Director 5.1 Sponsorship a. The new business pipeline is still solid with advanced conversations taking place in several business sectors categories. b. Positive renewal conversations are continuing with several sponsors. 5.2 Concerts The Rolling Stones concert on 19th June 2018 has been announced. Alongside the two Eminem concerts (14th & 15th July 2018), this is the first time since 2007 that the stadium has hosted three concerts. The stadium is now firmly on the map as a major music venue. 5.3 World Rugby Museum The new World Rugby museum (relocated from the East Stand to the South-West corner) was launched on 2nd February 2018. Since the reopening the museum had the highest number of visitors on record in February visitors. 5.4 Stadium a. An upgrade to the Spirit of Rugby has now been completed resulting in increased capacity. b. The Extended Perimeter project works (extending the perimeter to that used for the 2015 Rugby World Cup) will commence shortly with completion due by September 2018. Page 3 of 11 Middlesex Notes on RFU Council Meeting 20th April 2018 6. INTERNATIONAL REPORT Steve Brown - Chief Executive Officer 6.1 Rugby World Cup a. Steve Brown has been appointed a director of Rugby World Cup Limited. b. World Rugby is conducting a review of the process used to select the 2023 Rugby World Cup host to ascertain how the process can improve in the future. 6.2 World Rugby – Rugby Committee a. The World Rugby Rugby Committee has discussed (1) the qualification process for the 2020 Olympics and (2) the hosting model for the 2021 Women’s Rugby World Cup. b. Expressions of interests to host the Women’s Rugby World Cup are being invited in May 2018, application information will be issued at the end of June with a deadline to return by the end of July.