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Why? Online Social Networks in Health & Healthcare • ―Are social networks really worth it?‖ PF Anderson, Emerging Technologies Librarian, Health • ―The web is better when Sciences Libraries, it’s social‖ [email protected]

© 2008 Regents of the University of Michigan. All rights reserved.

Why? Why? • Connection, communication, collaboration, • Study partners for USMLE & board exams consultation • Facilitate translational research - bench to • Discuss & share information (articles, photos, bedside videos, cases, data, methodologies) • Q&A, rapid response (sometimes), serendipitous • Disease or behavior tracking in populations discovery • Support groups, lifestyle change & behavior • Global, international connections & opportunities modification • Find employment & research opportunities • Recruit research study & clinical trial • Emerging trends, topics, medications, treatments, candidates insights in your field • Create for alumni, patrons, clients

What makes an online social Why? – Take Two network? • Efficiency possibilities • Tech that supports • Build professional communities • Sharing • Clinical • Defining ―your folks‖ (friends, groups) • Research • Commenting, discussion, dialogue • Management • Build learning communities • Active community & individuals who use • Build sharing communities these features to support interaction and community building • Build community support through outreach

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Networking through social Networking through media • Who are your people? • Flickr example • Where is your conversation?

• Youtube, Flickr, VoiceThread, ManyEyes. • & • Wikis: Wetpaint • , SocialThing, FriendFeed

Networking for networking Networking for networking

• Popular social networking sites • Make your own • mycyberspace • free, popular - >90,000 networks • ELGG - open source software • More social networking platforms: • TechCrunch White Label Social Networking Platforms Chart: http://www.techcrunch.com/wp- content/wlsn_comparison_chart.html

Health networks - for doctors Trends - Friends

• Do it yourself social networking on your • Ozmosis own web site or • trust + intelligence + personalization • relationship building + knowledge sharing + real-time collaboration

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Health networks - for doctors Health networks - for doctors

• Ozmosis - knowledge sharing • Sermo

Health networks - for Health networks - for doctors healthcare • SocialMD • TownieCentral.com

Health networks - for Health networks - for dentists research • DentalTown • BioMedExperts • HygeineTown • DentalLabTown

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Health networks - for nurses Health networks - for nurses

• American Nurses Association - Nursing • NurseLink World

Health networks - for students Health networks - for nurses plus • NaBloPoMo - Nurses United • Tiromed

Health networks - for students Health networks - for students plus • DoctorsHangout • Student Dentist

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Health networks - Health networks - for wellness collaborating across bins • Within3 • Gyminee

Health networks - for support Health networks - for support groups groups • DailyStrength • Acor.org (Association of Cancer Online Resources)

Health networks - for families Health networks - others

• MyFamilyHealth.com • Healthcare consumers • Other practitioners • Clinical managers and marketers • Researchers • Informaticians

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Links — Social Media & Considerations Networks • Who is allowed in? • Blogger: http://www.blogger.com • Security • Flickr: http://www.flickr.com • Privacy • FriendFeed: http://www.friendfeed.com • Openness / transparency • ManyEyes: • Authority http://services.alphaworks.ibm.com/manyeyes/ • Underlying purpose or motives of founding persons • SocialThing: http://socialthing.com or organization • Twitter: http://www.twitter.com • Standards vary internationally for patient • VoiceThread: http://voicethread.com confidentiality guidelines • Wetpaint: http://www.wetpaint.com • How active is the community • YouTube: http://www.youtube.com • Effort required to make it useful and viable

Links - General Social Links — Make Your Own NetWork Tools • Bebo: http://bebo.com • ELGG: http://elgg.org/ • Facebook: http://www.facebook.com • Google Friend Connect: • Friendster: http://www.friendster.com http://www.google.com/friendconnect/ • hi5: http://hi5.com • Google OpenSocial: • LinkedIn: http://www.linkedin.com http://code.google.com/apis/opensocial • Livejournal: http://www.livejournal.com • Ning: http://www.ning.com/ • MySpace: http://www.myspace.com • TechCrunch White Label Social Networking Platforms Chart: • Orkut: http://www.orkut.com http://www.techcrunch.com/wp- • Xanga: http://www.xanga.com content/wlsn_comparison_chart.html

Links — Health & Medical Links – On Ning

• ANA NursingWorld: • Café Chronique: http://cafechronique.ning.com/ http://www.nursingworld.org • Chiro Connector: http://chiroconnector.ning.com/ • NurseLinkUP: http://nurselinkup.com • ChiroShare: http://chirostop.ning.com/ • Ozmosis: http://www.ozmosis.com • Diabetes TalkFest: http://diabetestalkfest.ning.com/ • Disability Resource Exchange: • Sermo: http://www.sermo.com http://www.disabilityresourceexchange.com/ • SocialMD: http://www.socialmd.com • DoctorsHangout: http://doctorshangout.ning.com/ • TiroMED: http://www.tiromed.com • Epidermolysis Bullosa Friends: • Within3: http://www.within3.com http://ebfriends.ning.com/ • Fibromyalgia: http://fibromyalgia.ning.com/ • Gastric Bypass: http://gastricbypass.ning.com/

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Links - On Ning 2 Links - On Ning 3

• Healthcare Marketing: • Assessment for Health Sciences Libraries: http://healthcaremarketing.ning.com/ http://libassess.ning.com/ • Healthcare with a Heart: • Library 2.0: Medical and Health Science Libraries: http://healthcarewithaheart.ning.com/ http://library20.ning.com/group/medicalandhealthscie • Health Informatics Forum: ncelibraries http://healthinformaticsforum.ning.com/ • Medical Writing: http://medicalwriting.ning.com/ • Hospital Impact: http://hospitalimpact.ning.com/ • Meharry Medical College: Alumni: • Illness-Disability-Healthcare-Caregiver Ministry http://meharryalum.ning.com/ Network: http://illnessministry.ning.com/ • MLA 09: http://mla09.wetpaint.com/ • iMed Exchange: http://imedexchange.ning.com/ • My Irritable Bowel Syndrome: http://myirritablebowelsyndrome.com/

Links — On Ning 4 Want more?

• NaBloPoMo: Nurses United: • http://davidrothman.net/2007/05/07/mor http://nablopomo.ning.com/group/nursesunited e-social-networks-for-clinicians/ • PlanetCancer: http://myplanetcancer.ning.com/ • Research & Media: http://researchandmedia.ning.com/ • Kosmix RightHealth: http://righthealth.ning.com/ • Student Dentist: http://studentdentist.ning.com/ • Tu Diabetes: http://tudiabetes.ning.com/

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