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Volume7 Issue3(1) 2018 Volume 7, Issue 3(1), March 2018 International Journal of Multidisciplinary Educational Research Published by Sucharitha Publications 48-12-3/7, Flat No: 302, Alekya Residency Srinagar, Visakhapatnam – 530 016 Andhra Pradesh – India Email: [email protected] Website: www.ijmer.in Editorial Board Editor-in-Chief Dr. K. Victor Babu Associate Professor, Institute of Education Mettu University, Metu, Ethiopia. EDITORIAL BOARD MEMBERS Prof. S.Mahendra Dev Prof. Fidel Gutierrez Vivanco Vice Chancellor Founder and President Indira Gandhi Institute of Development Escuela Virtual de Asesoría Filosófica Research Lima Peru Mumbai Prof. Igor Kondrashin Prof.Y.C. Simhadri The Member of The Russian Philosophical Vice Chancellor, Patna University Society Former Director The Russian Humanist Society and Expert of Institute of Constitutional and Parliamentary The UNESCO, Moscow, Russia Studies, New Delhi & Formerly Vice Chancellor of Dr. Zoran Vujisiæ Benaras Hindu University, Andhra University Rector Nagarjuna University, Patna University St. Gregory Nazianzen Orthodox Institute Universidad Rural de Guatemala, GT, U.S.A Prof. (Dr.) Sohan Raj Tater Former Vice Chancellor Singhania University, Rajasthan Prof.U.Shameem Department of Zoology Andhra University Visakhapatnam Prof.K.Sreerama Murty Department of Economics Dr. N.V.S.Suryanarayana Andhra University - Visakhapatnam Dept. of Education, A.U. Campus Vizianagaram Dr.V.Venkateswarlu Assistant Professor Dr. Kameswara Sharma YVR Dept. of Sociology & Social Work Asst. Professor Acharya Nagarjuna University, Guntur Dept. of Zoology Sri. Venkateswara College, Delhi University, Prof. P.D.Satya Paul Delhi Department of Anthropology Andhra University – Visakhapatnam I Ketut Donder Depasar State Institute of Hindu Dharma Prof. Josef HÖCHTL Indonesia Department of Political Economy University of Vienna, Vienna & Prof. Roger Wiemers Ex. Member of the Austrian Parliament Professor of Education Austria Lipscomb University, Nashville, USA Prof. Alexander Chumakov Dr. N.S. Dhanam Chair of Philosophy Department of Philosophy Russian Philosophical Society Andhra University Moscow, Russia Visakhapatnam Dr.B.S.N.Murthy Department of Mechanical Engineering GITAM University Dean of Faculty of Teacher Education Visakhapatnam University of Education, VNU, Hanoi Dr.S.V Lakshmana Rao Prof. Chanakya Kumar Coordinator Department of Computer Science A.P State Resource Center University of Pune,Pune Visakhapatnam Prof. Djordje Branko Vukelic Dr.S.Kannan Department for Production Engineering Department of History University of Novi Sad, Serbia Annamalai University Annamalai Nagar, Chidambaram Prof. Shobha V Huilgol Department of Pharmacology Dr. B. Venkataswamy Off- Al- Ameen Medical College, Bijapur H.O.D., & Associate Professor Dept. of Telugu, P.A.S. College Prof.Joseph R.Jayakar Pedanandipadu, Guntur, India Department of English Dr.E. Ashok Kumar GITAM University Department of Education Hyderabad North- Eastern Hill University, Shillong Prof.Francesco Massoni Dr.K.Chaitanya Department of Public Health Sciences Department of Chemistry University of Sapienza, Rome Nanjing University of Science and Technology Prof.Mehsin Jabel Atteya People’s Republic of China Al-Mustansiriyah University College of Education Dr.Merina Islam Department of Mathematics, Iraq Department of Philosophy Cachar College, Assam Prof. Ronato Sabalza Ballado Dr. Bipasha Sinha Department of Mathematics S. S. Jalan Girls’ College University of Eastern Philippines, Philippines University of Calcutta, Calcutta Dr.Senthur Velmurugan .V Prof. N Kanakaratnam Librarian Dept. of History, Archaeology & Culture Kalasalingam University Dravidian University, Kuppam Krishnankovil Tamilnadu Andhra Pradesh Dr. K. John Babu Dr.J.B.Chakravarthi Department of Journalism & Mass Comm Assistant Professor Central University of Kashmir, Kashmir Department of Sahitya Rasthritya Sanskrit Vidyapeetha, Tirupati Dr.T.V.Ramana Department of Economics, Andhra University Prof. R. Siva Prasadh Campus, Kakinada Institute of Advanced Studies in Education Andhra University, Visakhapatnam Dr.Ton Quang Cuong ® © Editor-in-Chief, IJMER Typeset and Printed in India www.ijmer.in IJMER, Journal of Multidisciplinary Educational Research, concentrates on critical and creative research in multidisciplinary traditions. This journal seeks to promote original research and cultivate a fruitful dialogue between old and new thought. Volume 7 C IssueO N T 3 E(1 N) T S March 2018 S. Pg. No No 1. Impact of Advertisement and Buying Beheviour of Youth 1 in Tirupur City with Special Reference to Garment Outfits T. Sreerekha and P.Venkatesh 2. Handloom Industry in India: Problems and Prospects 14 Shivaram Suresh Goud and S.Limba Goud 3. 29 , 4. Dairy Development in India: An Observation 39 Gyara Parusharamulu 5. The ‘Stretching Resources’ Policy: A Policy Which is an 53 Amalgamation of Various Ideas Resulting in Optimal use of Resources Available Praveen Varghese Thomas 6. 60 7. Study on Kashida of Kashmiri Embroidery in Self- 66 Employment Neelam Singh, Rekha Suryavanshi and Archana Gupta 8. Study on Mobile Application Usage Trends with the 72 Influence of 4G Smartphones usage with Affordable Internet Subscription Among Bengaluru Youths Anilkumar.R and S.Radha 9. Methods to Prevent School Dropouts 85 E.Sowjanya 10. Human Understanding of Morality in Diversity 92 Manoj Kumar Mohanty 11. 102 12. Indian Government move Towards Tougher Consumer 107 Protection Law: A Brief Study Koneru Anuradha 13. Computer Software Piracy 117 A.Vijayalakshmi 14. Role of Judiciary in Promoting the Social Security of 129 Women in India Cherukuri Sreenivasa Rao 15. Superstition, a Hurdle of Development Among the Tribal 139 Community: An Overview on the Missing Tribes of Assam. Durgadhar Kumbang 16. A Study on Performance of Mahatma Gandhi National 151 Rural Employment Guarantee Scheme (MGNREGS) in India M.Galaiah and A. Srinivasacharyulu 17. 166 అంతాలoల ామక మధమలల బలల సమసల– సూచనల . మేవమ 18. Role of Self- help Groups in Empowerment of Women in 172 India K.Srivalli 19. Handicaps of Indian Handlooms 187 M. Ramana 20. Slow or Controlled Release Fertilizers for the Holistic 195 Approach to Economic and Environmental Issue: A Review V V J Gopala Krishna and K V V Satyanarayana 21. Madhan Mohan Malaviya -1861-1946 A.D Founder of 211 Benares Hindu University and Promoter of Higher Education G.Harinatha Reddy 22. The Performance of Congress Party After the Year 2k 225 Jagadeesh Naduvinamath 23. Importance of Values in Higher Education 237 Ramakrishnappa D C 24. Influence of Spectators on Sports Performance 249 Gajendra. K and G.Sarah Sarojini 25. Emancipation of Women Through Education – A Study 259 Ch. Padma Rani 26. 262 ISSN : 2277 – 7881 Dr. K. VICTOR BABU Impact Factor :5.818 (2017) M.A.,M.A.,M.Phil.,Ph.D.,PDF, (D.Lit) Index Copernicus Value: 5.16 Associate Professor, Institute of Education & Editor-in-Chief International Journal of Multidisciplinary Educational Research (IJMER) & Sucharitha: A Journal of Philosophy and Religion Mettu University, Metu, Ethiopia. Editorial…… It is heartening to note that our journal is able to sustain the enthusiasm and covering various facets of knowledge. It is our hope that IJMER would continue to live up to its fullest expectations savoring the thoughts of the intellectuals associated with its functioning .Our progress is steady and we are in a position now to receive evaluate and publish as many articles as we can. The response from the academicians and scholars is excellent and we are proud to acknowledge this stimulating aspect. The writers with their rich research experience in the academic fields are contributing excellently and making IJMER march to progress as envisaged. The interdisciplinary topics bring in a spirit of immense participation enabling us to understand the relations in the growing competitive world. Our endeavour will be to keep IJMER as a perfect tool in making all its participants to work to unity with their thoughts and action. The Editor thanks one and all for their input towards the growth of the Knowledge Based Society. All of us together are making continues efforts to make our predictions true in making IJMER, a Journal of Repute Dr.K.Victor Babu Editor-in-Chief SOCIAL SCIENCES, HUMANITIES, COMMERCE & MANAGEMENT, ENGINEERING & TECHNOLOGY, MEDICINE, SCIENCES, ART & DEVELOPMENT STUDIES, LAW www.ijmer.in INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH ISSN : 2277-7881; IMPACT FACTOR – 5.818; IC VALUE:5.16; ISI VALUE:2.286 VOLUME 7, ISSUE 3(1), MARCH 2018 IMPACT OF ADVERTISEMENT AND BUYING BEHEVIOUR OF YOUTH IN TIRUPUR CITY WITH SPECIAL REFERENCE TO GARMENT OUTFITS T. Sreerekha P.Venkatesh Assistant Professor B.Sc AMM 3rd year Management NIFT - Tea College of Knitwear NIFT - Tea College of Knitwear Fashion, Tirupur Fashion, Tirupur Abstract Consumers are final end users of products. They keep the production cycle moving. Consumers do play a vital role in the economic system of any nation, thus, any nation will face crisis if consumers don’t have the effective demand for goods produced. The paradigm of economics is that consumers will maximize their own utility and will prefer low-costs, high quality products to high priced, added value brands. This study seeks to examine the effects of advertising on consumer buying behaviour considering demand for branded outfits. The research design chosen is descriptive in nature. The sample taken to conduct the research from 100 young respondents of Tirupur city. To offer valid suggestions to improve
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