Soccer AM 2020/21 Sponsorship Opportunity SoccerSoccer AM AM 2018/19 2020/21 TheThe Return return of of the the Saturday Saturday Morning morning Hit hit Show show

The Opportunity Joshua and , viewers can catch their favourite features every week. You Know The Drill sees put through his Sky Media are proud to present an exclusive opportunity to sponsor paces at football clubs across the UK and Europe, with Jimmy’s Soccer AM in 2020/21, the Saturday morning staple that kicks off Sky charismatic personality making trips to FC Barcelona, Aston Villa and Sports’ acclaimed weekend football coverage. Returning for its 26th Salford City must watch pieces of content. season, and presented once more by Fenners and fan favourite Jimmy Bullard, Sky viewers can look forward to the team’s unique take on the Other popular features include Tube Meets and Teammates 2.0, where world of football every weekend throughout the season. With high players such as Raheem Sterling and Dele Alli are asked the questions reach and frequency amongst young men, this is a great opportunity that every football fan wants to hear; from changing room joker to for a brand to align with an iconic football property across ’ worst dressed player. Finally, the cauldron that is the John Arne Riise acclaimedbroadcast,digital and social platforms. stadium will play host to some of the best (and worst!) volley attempts from fans up and down the country, as they battle it out to be crowned Soccer AM Volley champions. The Content For all of this and much more, Soccer AM is the place to be for football Having been a mainstay in the football calendar since the shows fans next season! inception in 1995, Soccer AM, with its unique mix of live studio action, content features and footballing action, is the go to destination for The Platforms football fans to kick start the weekend! Broadcasting live from the fully interactive Soccer AM studio each Saturday morning, viewers can expect to see some stellar names from the world of sports, music and entertainment on the famous Soccer AM TV DIG sofa. In addition to top class guests such asNoel Gallagher, Anthony Soccer AM 2020/21 Multi-platform partnership opportunity

Broadcast Sponsorship of Soccer AM High Impact Display & Video Inventory Sponsorship of linear show content across Sky Sports Digital & VOD posted on Soccer AM Social • Sponsorship includes all live Soccer AM • Sponsorship includes a 100% SOV • Sponsorship includes a co-branded and Soccer AM Best Bits highlights roadblock of the Soccer AM section, Soccer AM watermark on social clips shows broadcast across the Sky display inventory across the Sky taken from the show (posted on network. Sports Football section on desktop Facebook,. Twitter and Instagram). and app, and sponsorship of Soccer • During each live show, your brand will • Your brand will also sponsor Friday AM PC VOD content. also sponsor the Volley Challenge show preview Instagram stories, as staged in the infamous John Arne Riise • All Soccer AM content available to well as integration into a bespoke stadium. download via and TV VOD will strand of social branded content. also carries sponsorship accreditation. Broadcast Align with the nations most loved football show

94.8 5.5m 905k 40 250 Soccer AM Best Men 16-34 equivalent ratings Individual reach Men 16-34 reach Live shows Bit shows

+ simulcast across 2,642 10:30 – 12:00 Total idents Saturday mornings (August ‘20 – May ‘21) 2x15” & 8x5” * is HFSS Restricted Idents per live show Broadcast Integration With premium in-show brand exposure Align your brand with the most popular segment of Soccer AM through sponsorship of the Soccer AM Volley Challenge.

Taking place in the infamous John Arne Riise stadium, each week a different set of football fans test themselves against a resident Soccer AM goalkeeper to see how many volleys they can score in 60s, for their chance to win a cash prize and the highly coveted Soccer AM Volley Trophy.

Brand Integration

• Sponsor branded perimeter boarding liningthe playingarea. • Sponsor branded leader board graphic that charts best performing fans over the course of the season. • Sponsor branded trophy to be awarded at the end of the season to the winning set of fans. • The in-show sponsored segment is estimated to deliver 1,162 brand exposures.

The Benefits

• The Volley Challenge is an area of optimum exposure on the show. Alongside YKTD with Jimmy Bullard, the Volley Challenge has proven to be the most popular segment and often provides the ‘best bit’ moments each week. • It’s one of the longest segments with c. 5 minutes allocated to the running order each week, helpingto further maximise exposure. • Additional exposure is added across the Soccer AM YouTube channel, with each Volley Challenge segment posted. • It’s the segment that Soccer AM social audiences are most engaged with. The best and worst volley moments are clipped up and shared on Soccer AM social as the show happens, and also throughout the following week as we build towards the next show. Over the course of the season, this additional exposure on social is estimated to deliver 4m views. Digital & VOD Amplification across Sky Sports Digital

Sky Sports Media is the No. 1 commercial digital sports network in the UK. Offering sports fans and advertisers a multi media and fully interactive experience showcasing the latest breaking news, videos, features, games, polls and chat, delivering 10.m multi-platform users per month across Desktop,Tablet and Mobile. The sponsor of Soccer AM will receive the following inventory over the course of the sponsorship period: Skysports.com • 5 million mixed format ad impressions (Leaderboard, MPU) • Roadblock of the Soccer AM Section (Sponsor logo, Leaderboard, MPU) – 100% SOV • 5” PC VOD pre-roll for each piece of Soccer AM content available to view via Desktop,Tablet and Mobile – 100% SOV Sky Sports Mobile • 5 million Sky Sports Mobile App impressions (Mobile Banner) 10.1m Sky Go & TV VOD Multi-platform • 15” VOD pre-roll for each Soccer AM programme pushed to Sky Go & TV , estimatedtodeliver 15,000 impressions Impressions Social Place your brand at the heart of the football conversation

Generating in excess of 461m video views in the last 12 months, Soccer AM’s social platforms reach a highly engaged male skewing 16-34 audience. Over the course of the season, the sponsor will receive:

• A co-branded Soccer AM watermark integrated onto all clips posted on Twitter, Facebook and Instagram that include content derived from the show (100% exposure). • Sponsored Instagram posts used to promote the show, sign posting Sky Sports social audiences to help drive awareness of scheduling and content. • Branded content strand, created in collaboration with the Soccer AM, to help deliveragainst key Partner KPI’s.

Sponsored Instagram Posts Co-branded Watermark 1m 1.3m 1m followers followers followers Social Bespoke content curated in collaboration with your brand

With a footprint and reach that continues to grow season on season, Soccer AM’s social platforms FASHION MUSIC allows our Partners to engage with a football mad, young male skewing audience at scale.

Utilising Sky Sports’ production capabilities, we would like towork collaboratively with the Soccer AM Partner to create a new branded content strand that helps to deliver against key Partner KPI’s and objectives. CULTURE LIFESTYLE The content createdwill be hosted on the Soccer AM YouTube channel, with further promotion across the Sky Sports social and digital network. Dependant on the brief, the branded content strand could focus key pillars such as football challenges,fashion, music, culture and lifestyle. Soccer AM 2020/21 Media delivery

Deal Term: 1st August 2020 – 31st May 2021

Platform Content Estimated Delivery*

Sponsorship of Soccer AM live shows and Soccer AM Best Bit highlight shows 94.8 Men 16-34 30" equivs In- show sponsored segment – Soccer AM Volley Challenge (Product 40 x sponsored segments – Broadcast Placement) 1,162 estimated brand exposures 4 x audience tickets per month – Soccer AM live audience tickets 40 in total Run of Sky Sports (Leaderboard, MPU and Mobile Banner) 10m impressions

Soccer AM Section Roadblock (Logo, Leaderboard and MPU) 100k impressions Digital Soccer AM PC VOD (5" Sponsorship Bumper) 25k impressions

Soccer AM Sky Go & TV VOD (15” Sponsorship Bumper) 15k impressions

Co-branded Soccer AM watermark on clips derived from the show 800 clips

Social Brand sponsored Soccer AM Instagram posts used to promote the show 40 posts

Creation and promotion ofSoccer AM branded content strand** 6-10 pieces of branded content

*Delivery is estimated and not guaranteed. Soccer AM 2020/21 Media delivery

Audience Individuals Adults Men Men 16-34 Men 35-54 Men 25-44

Average TVR - Sky Sports First Runs 0.07 0.08 0.12 0.11 0.17 0.13

Average TVR - Sky 1 0.14 0.15 0.22 0.21 0.33 0.26

Average TVR - Sky 1 + 1 0.01 0.01 0.01 0.01 0.01 0.01

Average TVR - Soccer AM Best Bits 0.01 0.01 0.01 0.01 0.01 0.01

Actuals 130 142 217 224 295 272

30" Equivs 55.0 60.1 92.3 94.8 124.8 115.2

Coverage (000s) 5,532 4,946 3,125 905 1,281 1,153

Coverage (%) 9 10 13 13 16 14

OTS 14 15 17 18 19 19