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Current Pedorthics Mar-Apr 2015 current PPedoedoThe Officialrr Publicationtt ofhihi the Pedorthic Footcarecc Associationss DOES DOING YOUR HOMEWORK PAY OFF? Vol. 48, Issue 2 | March/April 2016 | www.pedorthics.org Easy? Hardly. Worth it? Definitely. DID YOU It’s not too late to switch to ABC and KNOW? discover the difference. • Pedorthic accreditation with ABC costs nearly 40% less than competitors • Every year, more facilities choose ABC for pedorthic accreditation • ABC accreditation helps ensure compliance and improve audit outcomes Contact us today to find out how ABC can make a worthwhile difference for your business and your customers American Board for Certification in Orthotics, Prosthetics & Pedorthics, Inc. abcop.org 703.836.7114 Easy? Hardly. Worth it? Definitely. DID YOU It’s not too late to switch to ABC and KNOW? discover the difference. • Pedorthic accreditation with ABC costs nearly 40% less than competitors • Every year, more facilities choose ABC for pedorthic accreditation • ABC accreditation helps ensure compliance and improve audit outcomes Contact us today to find out how ABC can make a worthwhile difference for your business and your customers American Board for Certification in Orthotics, Prosthetics & Pedorthics, Inc. abcop.org 703.836.7114 current Pedorthics Editorial Staff COVER STORY ROBUST EXECUTIVE EDITOR(S) Cover Story Rob Sobel, Christopher Costantini adjective; strongly or stoutly built. ASSOCIATE EDITORS Caryn Sobel, Tammy Daulton & Ben Nebroski ART DIRECTOR Kristopher P. Gramza DESIGN/PRODUCTION KPG DESIGN Advertising & Sales Staff CURRENT PEDORTHICS Tracey Aaron, Arlington Publishing MEETINGS AND CONVENTIONS MANAGER Christopher Costantini EXHIBIT AND SPONSORSHIP SALES MANAGER INTUITIVE Jay Zaffater Headquarters Staff adjective; readily learned or understood. MARKETING AND COMMUNICATIONS MANAGER Christopher Costantini MEMBERSHIP AND CONTINUING EDUCATION Althea Powell Chandler and Christopher Costantini GOVERNMENT RELATIONS DIRECTOR Dean Mason 38 | CEP LEGAL COUNSEL Does doing your Allan J. Weiner, Kelley Drye & Warren, LLP homework pay off? Current Pedorthics (ISSN 1552-8111) is published bimonthly by the By Dean Mason, LO Pedorthic Footcare Association (PFA), PO Box 72184, Albany, GA Today’s reimbursement landscape is 31708-2184. Telephone: (229)389-3440 Fax: (888)563-0945 loaded with traps and landmines, all of Website: www.pedorthics.org which will cost the unwary practitioner TRUSTED Email: [email protected] money. Dean discusses some of the Copyright© 2016, PFA. All rights reserved. No part of this publica- common pitfalls. Know when to zig! tion may be reproduced in any manner without written permission. This article is available for Continuing Letters to the Editor and other unsolicited material are assumed verb; a belief that something is reliable, good, honest, effective. intended for publication and are subject to editing. Education Unit (CEU) credit. Articles in Current Pedorthics do not necessarily reflect the opinion of PFA, its board of directors or its employees. Authors are responsible for the validity of their content and credentials. Current Pedorthics’ use of trademarked names is done in an editorial fashion intended to benefit FREE Scanner - Ask How the trademark owner, with no intention of trademark infringement. If you have any questions regarding display advertising, please contact Custom Diabetic A5513, EVA and Rigid Tracey Aaron at (815) 356-8344 or email: [email protected]. Foot Orthotics in Days, not Weeks To place a classified ad, please email: [email protected]. Please send all product and industry-related press releases to: [email protected]. Use of Scanner with lab services agreement, terms and conditions apply. Cover Photo: @iStock.com/Yuri_Arcurs Photo: Cover 2 Pedorthic Footcare Association www.pedorthics.org [email protected] . +1-800-356-3668 . AMFIT.COM . @Amfitinc ROBUST adjective; strongly or stoutly built. INTUITIVE adjective; readily learned or understood. TRUSTED verb; a belief that something is reliable, good, honest, effective. FREE Scanner - Ask How Custom Diabetic A5513, EVA and Rigid Foot Orthotics in Days, not Weeks Use of Scanner with lab services agreement, terms and conditions apply. [email protected] . +1-800-356-3668 . AMFIT.COM . @Amfitinc ACOR-CP-Ad-NewCustomCatalog-12-15-15-PRINT.pdf 1 12/15/2015 8:58:32 AM NEW C C C M Y CM MY CY CMY K A C F S I: C F O C G R B Contact A to get C.R.O.W. B your copy of the new catalog or download T F it at www.acor.com Scan this barcode with your smartphone QR reader or visit: www.acor.com/downloads.php www.acor.com to download our new catalogs 800-237-2267 Look for us: [email protected] You (option 2) Tube ACOR-CP-Ad-NewCustomCatalog-12-15-15-PRINT.pdf 1 12/15/2015 8:58:32 AM NEW C C March/April 2016 current Pedorthics Volume 48, Issue 2 Features 16 | Can retail enhance your pedorthic 26 | Standards, Specific Details and practice? Jeopardy - Part 2 By Althea Powell, CPed By Anthony Lazzarino, DPM Althea Powell, a pedorthic practitioner who recently Understanding the standards that apply to our moved her practice to a new location cites why industry is critical to operating efficiently and within she feels retail is important and necessary for the applicable regulations. Dr. Lazzarino discusses the growth of a healthy practice. ambiguity of many HCPCS codes in the second of his three-part series on the standardization. 20 | How an Epidemic of Equinus Created 34 Three tips to help you succeed at retail a Successful Retail Pedorthic Business | By Chris Stanley, CPed By Jeffrey T. Jacobs, BOCPed Are you considering adding a retail component to Are today’s shoes creating a raft of symptoms in your existing practice or are you already there? our patients related to the equinus position the foot Chris offers some suggestions gleaned from a is placed in while wearing them? Jeff discusses his C career in retail and pedorthics to help you enhance success with patients that he has gotten to move to your retail section and make it, or keep it, a rousing M shoes that do not have heel elevation and therefore do success! Y not promote synthetic plantarflexion. CM MY CY CMY K Equinus Equinus is often seen in patients who have been athletic for many years, in patients who are overweight and often in children during phases of rapid leg growth. Some children are also born with equinus causing A C F S I: early gait abnormalities like toe walking. C F O C G R B Contact A to get Departments C.R.O.W. B your copy of the new catalog or download 6 | From the President 10 | Featured Contributiors 44 | Marketplace T F it at www.acor.com 8 | From the Editor 14 | PFA News 45 | Products & Services Scan this barcode with your smartphone QR reader or visit: www.acor.com/downloads.php www.acor.com to download our new catalogs Photo: Radiograph - truelok.net - Equinus deformity 800-237-2267 Look for us: [email protected] You Current Pedorthics March/April 2016 5 (option 2) Tube FROM THE Rob Sobel, C. Ped., PFA President PRESIDENT [email protected] ABOUT PFA The Pedorthic Footcare Association (PFA), founded in 1958, is the not-for- profit professional association which represents the interests of the certified and/or licensed pedorthist and supports the pedorthic profession at large. Through PFA’s efforts, pedorthics – the management and treatment of conditions of the foot, ankle, and lower extremities requiring fitting, fabricating, and adjusting of pedorthic devices – is a well-established allied health profession which makes an invaluable contribution to public health. MISSION The hard work and changes of the past year are beginning to bear PFA’s mission is to enhance the fruit for our organization. We have exciting news about upcoming effectiveness and efficiency of events to share with you. credentialed providers of lower extremity pedorthic modalities through It is no easy task to run an organization of this size, but we are education; increase the demand for doing it. We experienced a few of the usual transitional issues, services through marketing; and but have the kinks ironed out. We appreciate the patience of our promote the right to practice through membership during that time. With those issues behind us, we continue to work on bringing you great member benefits, and government affairs activities. educational opportunities that will help you add to your pedorthic expertise. Pedorthic Footcare Association PFA’s 57th Symposium will be in Atlanta (a hub city) this PO Box 72184 November. Last year we did not have the funds to do this on Albany, GA 31708-2184 our own. This year is different. We are able to put together a symposium in a location that is easily accessible from anywhere phone (229) 389-3440 in the U.S., with hotel room rates not seen at a PFA symposium fax (888) 563-0945 for many years. With easy access, great room rates, a significant email [email protected] number of continuing education points, and all of your favorite website www.pedorthics.org facebook "This year is different. We are able Pedorthic Footcare Association twitter to put together a symposium in a @pfapedorthics location that is easily accessible linkedIn Pedorthic Footcare Association from anywhere in the U.S..." google+ Pedorthic Footcare Association o & p social 6 Pedorthic Footcare Association www.pedorthics.org Pedorthic Footcare Association vendors, this is an event not to miss! To me it is like a homecoming, and a special one given that we have come so far in so brief a period of time. In the past, our financial situation has bound us and prevented us from doing things we needed to do to expand this organization. We have not been able to market PFA or pedorthics in a way that allowed us to grow as we should. Our new budget for 2016 changes that, and as our cash reserves build we will continue to grow the marketing strategies that will benefit the industry and the individual pedorthist, because the two are linked together.
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