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Measuring the Strategic Value of Ir IR SOCIETY NEWS AND EVENTS | CHAIRMAN’S LETTER | PERSONAL VIEW | NEW MEMBERS INFORMED THE VOICE OF INVESTOR RELATIONS IN THE UK ISSUE 80 AUTUMN 2013 MEASURING THE STRATEGIC VALUE OF IR A special feature which looks at the growing contribution of IR to corporate success THE IR BEST PRACTICE AWARDS AND ANNUAL DINNER 2013 See the shortlist of potential winners and further information on the 19 November event. Book your places now! PLUS Letter from Asia IR in Middle East markets Service providers directory The IR Society Best Practice Awards 2013 19 November 2013 The IR Society Best Practice Awards recognise and reward excellence in investor relations. Join us for the premier event in the IR calendar – book your table now! www.irs.org.uk The Pavilion, at the Tower of London, EC3N 4AB 6.30pm For more information please contact: Dipty Patel on [email protected] or call +44 (0)20 7379 1763 Promoting excellence in investor relations PLATINUM SPONSOR GOLD SPONSOR SILVER SPONSOR MEDIA PARTNER SUPPORTER INFORMED AUTUMN 2013 CONTENTS 4 CHAIRMAN’S LETTER Surprising on the upside 12 IR: THE STRATEGIC VALUE John Dawson, IR Society chairman 13 TAKE IT FROM THE TOP... THE 5 NEWS FROM THE SOCIETY CHAIRMAN AND THE IRO Krishnan Guru-Murthy to host IR awards dinner Gillian Karran-Cumberlege, Fidelio Partners Best practice awards – shortlist announced for self-entry and voted categories (page 6) 16 PUTTING IR INTO PERSPECTIVE How to contribute to our ‘white paper’ emails (page 9) Craig Marks, Halfords New IR Society members (page 9) 18 FOLLOWING A SOCIAL MEDIA ROADMAP FOR IROs 8 A PERSONAL VIEW Jim Delaney, Marketwired After the long, hot summer... John Gollifer, IR Society 20 ENTREPRENEURS, TECHNOLOGY AND IR Michael Chojnacki, BNY Mellon 10 INDUSTRY NEWS Selected recent IR industry developments 22 DELIVER – A STRATEGY FOR FUTURE LEADERSHIP John Gollifer 33 MEAT AND GREET AT SMITHFIELD MARKET 24 DOES IR REALLY HAVE A Richard Knight ‘STRATEGIC’ VALUE? Shane Smith, Capital Connections 34 EVENTS 26 TAKE ADVANTAGE OF THE IR Society dates for 2013 CORPORATE ACCESS DEBATE Steve Kelly, Thomson Reuters 27 MEASURING THE VALUE OF THE 35 EVENT REPORT IRO IR Networking: Would you like your IR shaken or stirred? Brian Rivel, Rivel Research Group 29 THE VALUE OF IR IN ASIAN MARKETS 36 COURSES Judy Tan, ARA-CWT Trust Management Ltd Professional development dates for 2013 30 THE GROWTH OF IR IN THE MIDDLE EAST 39 IR SERVICE PROVIDERS DIRECTORY Find help in this listing of IR service providers 42 IR SOCIETY BOARD Names, roles and email addresses IR SOCIETY 3 INFORMED CHAIRMAN’S The Investor Relations Society Bedford House, 3 Bedford Street, LETTER London, WC2E 9HD Tel: 020 7379 1763 Fax: 020 7240 1320 www.irs.org.uk THE MANAGEMENT TEAM Surprising on John Gollifer General manager [email protected] the upside Alina Ardeleanu Financial controller [email protected] Well, we did not expect that, did we? After all, it’s not happened for years and years. Robert Dann To be around when it finally came about and to witness the way in which we all Head of marketing embraced the event was very satisfying. Now, what could this euphoria refer to – [email protected] well many things actually. Perhaps the comprehensive drubbing of Australia in the Laura Hayter Ashes? Justin Rose winning the US Open? Perhaps the long hot summer? Or of Head of policy and communications course Andy Murray's Wimbledon win – surely heavily odds on for Sports Personality [email protected] of the Year. Whatever your choice, it’s been a good summer. And now it would Janet Kelly appear the economy is getting better as well. Icing on the cake! Head of membership and professional At the IR Society we've had a busy summer, starting with the AGM at which we development [email protected] said goodbye to several long-serving board members – thanks to Al Loehnis, Rebecca Ford and Karen Keyes – and welcomed fresh faces – David Walker from Hays and Dipty Patel Fay Dodds from Burberry. We've also had a few committee changes. Claire Lavery Head of conference and events [email protected] takes over from Gillian Karran-Cumberlege as chair of the conference committee and will be co-opted onto the board, and after many years in charge of the examinations THE OFFICE HOLDERS board, Raghnall Craighead is stepping down as he moves further north. It is worth saying a few things about the achievements made under Raghnall's John Dawson tenure. Our Certificate in IR is one of the very few globally recognised qualifications Chairman [email protected] in IR, now used in many markets around the world and active discussions are underway to see it develop in many more. Over 650 people have passed the exam Sue Scholes Deputy chairman and it continues to attract many candidates every year. It's a cornerstone of our [email protected] reputation and many thanks are owed to Raghnall for providing stability and leadership to the programme. Ian Arnold Treasurer [email protected] The DELIVER programme Professional development and recognition are key to the IR industry’s long-term Hazel Jarvis Company secretary health and future growth. As a profession we have to demonstrate the value we can [email protected] bring to our paymasters – the return for companies and investors alike in having a For a full list of the IR Society board and the function or team who professionalise internal behaviours, publications and external committee chairs, see last editorial page. communications, as well as the services, advice and support provided by our many commercial colleagues. INFORMED As part of our support for this we launched the DELIVER programme for high- potential IR leaders and those aspiring to senior leadership positions beyond IR. Christiane Dickens Publishing assistant We're nearly two thirds of the way through the inaugural year and so far, so good. [email protected] The course concludes with three more activities in October and November and then our sights will settle on next year, when we will launch another intake on an ever Alex Murray Publisher improving programme of insight and personal development. [email protected] Our IR Society executive team have also been busy. Laura has settled well in Informed is published on behalf of the policy and communications. Janet Kelly has joined full time to look after education IR Society by: and help with membership, having previously been with us as maternity cover, and Silverdart Publishing Rob has been masterminding our new CRM system implementation. Alongside doing Tel: +44 (0)1285 831 789 www.silverdart.co.uk some courses in Nigeria and the Middle East for the Society, John has also started looking at possible new office locations, as we'll probably have to leave Bedford Editorial enquiries can be addressed either to Street early next year. John Gollifer or to Alex Murray. We have also had another strong set of nominees for our best practice awards and Views expressed in this publication are not the shortlist is shown on page 6. Everyone in the Society should take great heart necessarily those of the Society. © 2013 IR Society. from this. These reflect a very high standard of work, whether just nominated or short-listed, and recognition, in the case of the voted awards, that we are doing our 4 IR SOCIETY AUTUMN 2013 SOCIETY NEWS jobs to the benefit of a wide range of stakeholders. Krishnan Guru-Murthy to But we should all also be prudent. While the economy does appear to be improving those of us inside business know that host IR awards dinner budgets are tough, hiring is not easy and we are being asked to do more and more with the same if not less. This does create The IR Society has announced that the host some challenges but also opportunities. at the 2013 IR Best Practice Awards dinner on 19 November will be Krishnan Guru- Doing it ourselves Murthy, the broadcast journalist and The various consultations and specialist news presenter. investigations into research, corporate In the last five years, in combination with access and trading are putting pressure on his role as a news anchor, Krishnan has banks, brokers and sales teams. It’s enjoyed regular stints presenting a Sunday becoming more and more apparent to me morning politics show on London radio that if companies want the best share station LBC and as a columnist for the Metro registers, non-deal roadshows and investor free newspaper. meetings then they have to plan and He continues to appear on a range of execute more and more themselves. We entertainment programmes from ‘Never Krishnan Guru-Murthy can leverage energy and support from Mind the Buzzcocks’ to ‘The F Word’. some corporate access and sales teams to The IR Society Annual Dinner is a highlight The evening begins at The Pavilion at the be sure, but the key ingredients of of the IR calendar and combines an Tower of London, with a champagne consistency, strong investor relationship opportunity to enjoy the company of reception, continues with a delicious meal, management and quality, useful feedback colleagues and peers in a relaxed and the awards ceremony and finishes with a all rely increasingly on IR teams being luxurious environment with the important disco and further networking opportunities. prepared to control the agenda and task of recognising and rewarding those Book your table or tickets by using the perhaps do more of the work themselves. leading the way in IR best practice (see the online service at www.irs.org.uk or contact With tight budgets and limited resources, shortlist on page 6).
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