NEWS Chinese Culture Combined with Chinese Manufacturing, Haval H9 Sponsoring Reality Show Premieres in South Africa
On September 9, the Chinese cuisine exploration show "Amah knows best", sponsored by HAVAL Motors South Africa, premiered in South Africa. Circulating during the prime time of South Africa's national television station, the Haval brand, as an outstanding representative of Chinese industry, raises its sail once again. As a combination of Chinese culture with Chinese manufacturing, the show is not only promoting the cultural exchanges, but also shaping a strong localized brand image.
The reality show "Amah knows best" sponsored by HAVAL Motors South Africa premiered on South African national television station SABC3 on September 9. The famous South African rap star Ifani is the resident guest of the show and he starts a gourmet's journey to six cities in China. The show has thirteen episodes. For its good content and celebrity resources, it has quickly become a local phenomenal show after the broadcast.
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In the show, Haval H9 is the commuter car which takes Ifani the rapper to six Chinese cities including Beijing, Shanghai and Chongqing for his adventure of cuisine. Being amazed by the localized specialties of the cities, such as Zhajiangmian (noodles with soybean paste) in Beijing, Huoguo (hot pot) in Sichuan and Xiaolongbao (steamed buns with pork) in Shanghai, Ifani said that he was impressed by the extensive and profound Chinese cuisine, and he hoped to learn more about Chinese culture.
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The extraordinary hardcore strength of Haval H9 also brings passion and vitality into the show: The comfortable and luxurious interior, integrating the rigidity and tenderness, relieves the fatigue of the journey; the highly effective powertrain of 2.0T engine + ZF 8AT automatic transmission, and the seven all-terrain driving modes—namely Auto, low-speed four-wheel drive, mud, sand, snow, sports, and ECO also enable Haval H9 running easily and safely in mountainous Chongqing and the muddy roads in Shanghai during the rainy season. With it, our dear foreigner friend enjoyed Chinese delicacies all the way along his journey without worry.
Through the implantation in the high-quality cultural resource show, HAVAL Motors South Africa not only interprets the brand concept of "safe, reliable, and trustworthy", but also enhances its leading position by the endorsement from people.cn and South African authoritative media.
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