DOCUMENT RESJIME ED 343 557 IR 015 429 TITLE Public Broadcasters International: Background Papers and Options for Action. INSTITUTION Japan Broadcasting Co., Tokyo; TV Ontario, Toronto. PUB DATE 91 NOTE 141p. PUB TYPE Information Analyses (070) -- Viewpoints (Opinion/Position Papers, Essays, etc.) (120) -- Reports - Descriptive (141) EDRS PRICE MF01/PC06 Plus Postage. DESCRIPTORS *Broadcast Television; Communicatiolls Satellites; Conferences; Foreign Countries; *Global Approach; Information Networks; International Cuoperation; Programing (Broadcast); *Public Television; Regional Programs; Telecommunications IDENTIFIERS *Public Broadcasters International ABSTRACT This dossier is intended to serve as the main preparatory briefing document for participants in the Public Broadcasters International (PBI) symposium, and to stimulate thought and discussion on all facets of public broadcasting. The first of four sections provides an overview of the current broadcasting environment, the challenges facing public broadcasters, global developments and trends in broadcasting, developments in programming specific to regional or geographic areas, and current financial information such as gross revenues, sources of revenue, expenditures, and deficits. The second section provides the mission statement for public broadcasting, the stated purpose and possibilities for a statement of shared mission, a synthesis of mission statements of public broadcasters worldwide, and a list of abbreviations or acronyms of public broadcasters and related organizations (23 references). Section three presents case studies of successful international co-ventures (Sc4-Inceview, TV5, Children's View) and co-productions (Our Beautiful Planet, Indelible Evidence, Mini Dragons, Ginger Tree, Paradise Garden) and proposes a set of criteria and guidelines for initiating and implementing international cooperatIve ventures and productions (11 references). The final section addresses opportunities for collaboration by public broadcasters, including a proposed international public network consisting of news, public television, and educational development agencies, as well as the development of an electronic database. (7 references) (DB) ******************N**************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. *********************************************************************** U.S. DEPARTMENT OF EDUCATION Office of Educational Reutarch and Improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) 0 This document has been reproduced as received from the person or organization originating it. C Minor changes have been made to improve reproduction (Mill), P. Points ol view or opinions Mateo in Ihis docu- ment do not necessarily represent official UBLIC OERI porotion or policy BROADCASTERS INTERNATIONAL Sponsored by NHK Japan BroadcastingCorporation and TVOntario BACKGROUND PAPERS AND OPTIONS FORACTION "PERMISSION TO REPRODUCE THIS TORONTO, 1991 MATERIAL HAS BEEN C.:ANTED In Judith Tobin 9 TO THE EDUCATIONAL RESOURCES MT MEWAIM!! Anir INFORMATION CENTER (ERIC)." BROADCASTERS LNTERNATIONAL Siomsbred NIIK apan Broadvasting CIIrporat and TVOntario 20-22 Novpmbpr 1091 Tormito, 'and( kt BACKGROUND PAPERS AND OPTIONS FOR ACTION PREPARED FOR PUBLIC BROADCASTERS INTERNATIONAL TORONTO, 1991 NOVEMBER 1991 © ONTARIO EDUCATIONAL COMMUNICATIONS AUTHORITY NHK JAPAN BROADCASTING CORPORATION These documents were prepared by TVOntario and NHK JapanBroadcasting Corporation For TVOntario For N H K Reseuchers Sections Involved Lyndsay Green Program Production Department Francine Lecoupe Program and Project Elaine Legault Coordination Judy Roberts Library and Data Service Avi Soudack Division Anna Stahmer NHK Broadcasting Culture Kathleen Vaughan Research Institute TVOntario Library Staff Information System Bureau President's Office International DevelopmeAt Department Research Directors Research Director Judith Tobin Michio Futami Olga Kuplowska 4 INTRODUCTION This dossier is intended to serve asthe main preparatory briefingdocument for participants to the PBI symposium and toprovide a common backdrop for the ensuing discussions and deliberations.In particular, this collectionof papers is intended to facilitate and stimulate thoughtand discussion, to generate ideas and proposals, and to outline andadvise on possible future activity. Organized into four sections (seeTable of Contents), the information is presented as a collage of facts andfigures, trends, implications, perspectives, experiences and case studies, andpotentials. It includes the participants' respective mandates and statementof principles, and their views onthe purpose G: publicbroadcasting, on the challenges of the 1990sand on possible collaborative action to meet these challenges. In addition to presentinghistorical and current information, thedossier advances several future-orientedaction options in terms of proposals, scenarios, and criteria and guidelines.The options proposed are intendedfor serious consideration by theparticipants; hopefully, they will generate commitment to concrete action as the outcomeof these meetings. This dossier was designed to link up veryclosely with the symposium agenda. Thus, while all papers will have somebearing on all discussions, some willbe pafticularly pertinent to specific momentEin the overall program. These specific links are noted on the agendaoutline that follows this introduction. The reader should bear in mind severalthings when using this dossier: that the material contained in thisdossier may raise more questionsthan provide answers which is its purpose; that the information was culled from amultiplicity of sources and references and attempts were made to verify the accuracyof the collected data; that notwithstanding the above, thecontained information should not be viewed as being complete, definitive, orin-depth. If, despite the precautions taken, serious errors are noted in thisdocument, please communicate them to the research directors (seefront pages). that the papers may reflect North Americanand Japanese perspectives, given that they were prepared by TVOntario(Canada) and NHK (Japan), the symposium co-sponsors. Participants are strongly encouraged toreview this dossier before the symposium in order to ensure a commonstarting point and a shared information base at the workshops. ;) TABLE OF CONTENTS Page 1.THE CONTEXT FOR PUBLICBROADCASTING i) Challenges Facing PublicBroadcasting: PBI Participants' Viewpoint 1.1 ii) Global Trends AffectingPublic Broadcasting 1.5 iii) Broadcasting Trends in SpecificGeographic Areas 1 11 iv) Financial Situation of Pub lirBroadcasting 1.19 2.MISSION AND PURPOSE OFPUBLIC BROADCASTING i) The Purpose of Public Broadcvting: PBI Participants' Viewpoint 2.1 ii) Possibilities for a Statementof Shared Mission and Purpose 2.5 iii) A Synthesis of Mission Statementsof Public Broadcasters 2.9 iv) List of Names and Abbreviations 2.43 3.COOPERATIVE VENTURES ANDCOPRODUCTIONS i) Case Studies of Multinational JointVentures a)Scienceview 3.1 b) TV5 Francophone Satellite Service 3.11 c)CHILDREN'S VIEW 3.17 ii) Case Studies of MultinationalCoproductions a)Our Beautiful Planet 3.19 b)Indelible Evidence 3.27 c) Mini Dragons 3.31 d)Ginger Tree 3.32 e)Paradise Garden 3.33 iii) Criteria for Cooperation 3.35 4.OPTIONS FOR ACTION i) Opportunities for Collective Action: FBI Participants' Viewpoint 4.1 ii) Potential Networks for PublicBroadcasters 4.5 iii) Possibilities of Electronic Data BaseDevelopment 4.17 LINKS BETWEEN PROPOSEDAGENDA AND RESEARCH PAPERS Senior Programming Executives: THE TOOLS TO SUCCEED Moderator: Denis Harvey Research papers of particular relevance to the morning presentations and discussion ra....aursd yal..00 to 9:30 items: Lead Dizia§jant,_DsjLC.QIULLCEM Section 2: Mission and Purpose of Public Mission fundamentals from producer's Broadcasting all papers perspective Section 4: Possibilities of ElectronicData Base Development (p. 4.17) Sharing of resources Lead DiEussant: Jennifer Lawson(PBS) Section 3: Cooperative Ventures and Global cooperation, for example, Coproductions all papers research information exchange Section 4: Opportunities for Collective Value of programming cooperation Action: PBI Participants' Viewpoint (p. 4.1) TIFTtrsdax, 9:_3(.1tn 12:45 1 Open discussion on the following items: Determine action p n and input to mission statement Section 1: The Context for Public Coping with fragmentation of audiences Broadcasting all papers How to share resources internationally Section 4: Possibilities of ElectronicData and cross-culturally Base Development (p. 4.17) Section 3: Cooperative Ventures and Program production use of archival Coproductions all papers material: international perspective Speaker: Bob O'Reilly Participants may find it useful to reference Tl=rilaurs13:45 to the following documents, as needed, during the afternoon deliberations: Complete morning discussion, if necessary, and address the following: Section 2: Possibilities for a Statementof Shared Mission and Purpose (p. 2.5) Complete action plan for mission statement Section 4: Potential Networks for Public Broadcasters (p. 4.5) and Possibilities of Establish joint projects Electronic Data Base Development (p. 4.17) Determine joint mechanisms for Section 3: Criteria for Cooperation assuring follow-up and continuity (p. 3.35) 7 LINKS BE1WEEN PROPOSED AGENDAAND RESEARCH PAPERS CEOs: THE WILL TO SUCCEED Moderator: Peter Herrndorf IsaMONNIK1=11 Thursday, 9:00 to 9:30 Research papers