DOCSLIB.ORG

Marketing Segmentation in Kentucky Fried Chicken͟ Final Project for MKT 211

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Marketing Segmentation in Kentucky Fried Chicken͟ Final Project for MKT 211 A Research Report on ͞Marketing Segmentation in Kentucky Fried Chicken͟ Final Project for MKT 211 Course Instructor: Dr. Maher Bakri Prepared By: Zeina Saleh Hussein Jaber Suzane Hmedeh American University of Culture and Education ʹ Tyre Campus Faculty of Business - Spring Semester/ 2010 A Research Report on ͞Marketing Segmentation in Kentucky Fried Chicken͟ Page | 2 DEDICATIONS We would like to dedicate this project to our course instructor Dr. Maher Bakri. We also would like to thank him for guiding us through every step of it. It is he who helped us gain a thorough understanding of the many areas encountered in the busy marketing environment which in-return, has helped us in the completion of this project and most definitely will benefit us in our future careers. Page | 3 TABLE OF CONTENTS Page Abstract͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙5 General Information͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙͙͙͙͙͙͙͙͙͙...6 Additional Information͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙ KFC͛s Story͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙͙͙͙͙͙ Basis for Success͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙͙͙͙͙͙͙..͙͙͙..͙͙͙͙..8 The Colonel͛s Promise and Vision͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙͙͙͙ The C.H.A.M.P.S. Program.................................................................................. Corporate Overview͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙...9 Facts and Figures͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙͙..͙͙͙͙͙͙͙͙͙͙ Type of Restaurant / Outlet͙͙͙͙͙͙͙͙.͙͙͙.͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙.. Franchise Model͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙. Organizational Structure͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙10 Major Competitors͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙͙͙͙͙11 In the Chicken QSR Segments͙͙͙͙͙͙..͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙͙͙.. In the Other Segments͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙͙͙. Market Share͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙.. Chicken QSR Segment Graph͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙.12 Global QSR Industry Graph͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙.͙͙. Products͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙....13 KFC͛s Original Recipe͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙. KFC͛s Second Secret͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙ KFC͛s Marketing Team͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙........ Brand Equity͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙.͙͙14 Brand Identity͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙͙ Strategy Identity͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙͙͙ Brand Name͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙..͙͙͙͙͙͙͙͙.15 Advertisements ͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙..͙͙͙͙͙.͙͙.. Slogans used worldwide͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙͙͙.͙.16 Market Segmentation͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙...18 The Need for Market Segments͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙. Types of Segments͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.. KFC͛s Market Segmentation͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙.͙͙19 KFC 4 P͛s Marketing Mix͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙..͙..͙...͙͙͙͙ Product Placement/ Brand Transformation͙͙͙͙͙͙͙͙͙͙͙͙..͙͙͙͙͙͙..͙͙..21 The New Campaign͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙. New Product Targeting͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙͙ Test Marketing of the New Product͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙.͙͙. New Product Promotion͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙͙. Analysis and Recommendations͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙.22 References͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.͙͙͙͙͙͙͙..23 Page | 4 ABSTRACT KFC is a major quick serving restaurant (QSR) serving over 12 million customers on a daily basis through its 21,400 restaurants in 109 countries. This report views the marketing segmentation that KFC implements. Prior to that, the report gives an introduction about KFC, its establishment and history. Throughout the years, KFC has lost a large number of their market share to other healthier fast food restaurants due to the fact that consumers have become more health conscious. In response to the consumer͛s demands, KFC introduced a healthier product that is mainly targeted at health conscious people. This particular product was discussed thoroughly because it has transformed the entire image of KFC. Furthermore, the report provides an insight into the organizational purpose of KFC. Current strategies and recommendations include the analysis of the strategies that KFC is using to expand and maintain its market share. Page | 5 GENERAL INFORMATION KFC Corporation, also known as Kentucky Fried Chicken is the world's most popular chicken restaurant chain. KFC primarily sells chicken pieces, chicken sandwiches, chicken pot pies, crispy chicken strips, wraps and salads. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. Type: Fast Food Chain Founded: 1930 (North Corbin, Kentucky) First Franchised: 1952 (South Salt Lake, Utah) Founder: Harland Sanders Headquarter: Louisville, Kentucky Industry: Quick Service Restaurant (QSR) industry Revenues: $ 520.3 million (2007) Employees: 24,000 (2007) Parents: Yum! Brands Key People: Roger Eaton, President Harvey R. Brownlea, COO James O'Reilly, VP for Marketing ADDITIONAL INFORMATION In French-speaking Quebec, Canada, KFC is known as PFK (Poulet Frit Kentucky); this is one of the few instances in which the KFC initials is changed for the local language (even in France itself, it's called KFC). In Puerto Rico and Spanish-speaking areas of the United States, KFC is known as PFK (Pollo Frito Kentucky). KFC͛S STORY Pete Harman was building a successful burger business in Utah when a white-haired, goateed acquaintance from Kentucky showed up unexpectedly and offered to cook for him a fried chicken dinner. Colonel Harland Sanders had a business proposition. He was certain that one helping of his specialty chicken, coated with a blend of 11 herbs and spices, would persuade Mr. Harman to add chicken to his menu. Mr. Harman was hooked after a few bites. Soon, his restaurant was promoting the dish, called Kentucky Fried Chicken. The chicken became an instant hit in that August of 1952 as customers lined up outside the Salt Lake City eatery to take home dinners by the bucketful. For $3.50, they got 14 pieces of chicken, mashed potatoes, rolls and gravy. Page | 6 From humble beginnings, Kentucky Fried Chicken became a fast-food staple and its originator one of the world's most recognizable faces. Fifty years later, the chain built on Mr. Sanders' salesmanship and home-style cooking boasts nearly 12,000 restaurants worldwide generating sales of nearly $10 billion a year. For Mr. Sanders, success was a long time coming. He drifted from job to job, including stints as a railroad fireman, insurance salesman, steamboat ferry operator, tire salesman and service station operator. He perfected his chicken and the cooking technique in the late 1930s while serving hungry customers who stopped at his service station Ͷ now a historic landmark in Corbin, Ky. The title ͞colonel͟ was an honorific bestowed on Mr. Sanders by a Kentucky governor. He decided to take his chicken from a handful of local restaurants to a national stage at the age of 62, a time when most people are thinking of retiring. He crisscrossed the country by car, his cookware and herbs and spices in the back, to whip up batches of chicken for restaurateurs and their employees. The demonstrations sealed many handshake deals in which restaurant operators agreed to pay Mr. Sanders a nickel for each chicken sold. By 1964, Mr. Sanders had signed up more than 600 franchised outlets when he sold the company for $2 million to a group headed by Jack Massey and Mr. Brown, who later became governor of Kentucky. Kentucky Fried Chicken took flight under Mr. Brown and his partners. By 1971, when they sold the company for $285 million to Heublein Inc., it had more than 3,500 franchised and company-owned restaurants. Mr. Brown attributed the company's success to its emphasis on take-home dinners that resembled the kind mother made, a revolutionary concept in the restaurant industry. The company also capitalized on Mr. Sanders' popularity. The colonel always looked the part of the Southern gentleman, wearing his trademark white suit and black string tie while pitching chicken or dishing out homespun wisdom on television shows. Mr. Sanders stayed on as company spokesman, promoting the chicken in folksy television commercials, until his death in 1980 at the age of 90. KFC changed hands a few more times. It became a subsidiary of R.J. Reynolds Industries Ͷ later RJR Nabisco Ͷ when Heublein sold it in 1982. PepsiCo acquired KFC from RJR Nabisco in 1986 for about $840 million. In 1997, PepsiCo's three fast-food restaurant chains Ͷ KFC, Taco Bell and Pizza Hut Ͷ spun off to form Tricon Global Restaurants Inc. This year, Louisville-based Tricon changed its name to Yum! Brands Inc. Page | 7 BASIS FOR SUCCESS KFC͛s success is owed much to the vision, energy, and heart of its founder and corporate icon, Colonel Sanders. Colonel Sanders developed the special cooking process and created the blend of 11 secret herbs and spices known to the world today as Original Recipe Kentucky Fried Chicken. The Colonel͛s Promise and vision which states the following: To Serve Our Valued Customers y Hot, Great Tasting Meals y Great Value for Your Money y Quickly and Accurately y In a Clean, Comfortable Environment y In a Friendly, Courteous Manner Today, the company continues to maintain rigorous quality control programs to ensure that its customers around the world enjoy the highest possible quality restaurant services and food products. KFC employees are trained to deliver this promise to each and every customer that is served. The C.H.A.M.P.S Program It is a program that backs up the Colonel͛s promise to the customers. C.H.A.M.P.S stands for the six universal areas of customer
Load more

Recommended publications
  • Pizza Hut & Wingstreet
    1 Pizza Hut & Wingstreet 734 Linden Drive Eden, North Carolina 27288 2 SANDS INVESTMENT GROUP EXCLUSIVELY MARKETED BY: MATTHEW RIZNYK ANDREW ACKERMAN Lic. # 404102 Lic. # 311619 404.383.3244 | DIRECT 770.626.0445 | DIRECT [email protected] [email protected] 1501 Johnson Ferry Road, Suite 200 Marietta, GA 30062 844.4.SIG.NNN www.SIGnnn.com In Cooperation With: Sands Investment Group North Carolina, LLC – Lic. # 29362 BoR: Amar Goli- Lic. # 310575 3 SANDS INVESTMENT GROUP TABLE OF CONTENTS 04 06 07 12 14 INVESTMENT OVERVIEW LEASE ABSTRACT PROPERTY OVERVIEW AREA OVERVIEW TENANT OVERVIEW Investment Summary Lease Summary Property Images City OvervieW Tenant Profiles Investment Highlights Rent Roll Location, Aerial & Retail Maps Demographics Parent Company © 2021 Sands Investment Group (SIG). The information contained in this ‘Offering Memorandum,’ has been obtained from sources believed to be reliable. Sands Investment Group does not doubt its accuracy; hoWever, Sands Investment Group makes no guarantee, representation or warranty about the accuracy contained herein. It is the responsibility of each individual to conduct thorough due diligence on any and all information that is passed on about the property to determine its accuracy and completeness. Any and all projections, market assumptions and cash floW analysis are used to help determine a potential overvieW on the property, hoWever there is no guarantee or assurance these projections, market assumptions and cash floW analysis are subject to change with property and market conditions. Sands Investment Group encourages all potential interested buyers to seek advice from your tax, financial and legal advisors before making any real estate purchase and transaction.
    [Show full text]
  • Every 6 Hours
    GLOBAL REACH & IMPACT $26B+ 22K+ ANNUAL SALES REVENUE KFC RESTAURANTS GLOBALLY THE LIFE OF COLONEL SANDERS 1890 KFC IS IN Born on Sept. 9 in Henryville, Indiana. 1909-1930 136COUNTRIES Worked all kinds of different jobs, including a ferryboat driver, insurance salesman, lighting OUR RESTAURANTS salesman, lawyer, tire salesman, amateur obstetrician, and more. 1930-1940 450K+ 1K+ TEAM MEMBERS NET RESTAURANTS Took over a service station, where ADDED IN 2018 he began serving weary travelers the same fried chicken he grew up eating. • KFC offers delivery in over 75 countries. • In 2018, KFC entered five new countries. Lost it all, refused to give up, and started again. • Guests can order KFC on their mobile device from over 10K restaurants. Perfected his recipe of 11 herbs • 2/3 of the world’s KFCs are yet to be built. and spices. • In 2018, KFC restaurants became over 98% franchised. 1952 Opened the first Kentucky Fried Chicken franchise in Salt Lake City, Every in 1952, with the first franchisee, Pete Harman. 6 Hours 1955 A NEW KFC OPENS Copyright filed for the “Kentucky Fried Chicken” name and a patent obtained for his special method FINGER LICKIN’ GOOD of frying. 2019 MARKS At age 65, set out traveling the HARVEST’S country to visit more potential 20th franchisees. Turned down 1,000 times. Anniversary Since 1999, KFC has donated over 80M pounds 1964 of food globally through the Harvest food Sold Kentucky Fried Chicken. donation program. 1964-1979 • KFC is on track to source 100% of fiber-based packaging from certified or recycled sources by 2020.
    [Show full text]
  • Transferring Competitive Advantage Into International Markets Chick-Fil-A Case Study
    Journal of Business and Economics, ISSN 2155-7950, USA May 2016, Volume 7, No. 5, pp. 828-835 DOI: 10.15341/jbe(2155-7950)/05.07.2016/010 © Academic Star Publishing Company, 2016 http://www.academicstar.us Transferring Competitive Advantage into International Markets Chick-fil-A Case Study Michael Furick (School of Business, Georgia Gwinnett College, Lawrenceville, Georgia, USA) Abstract: Chick-fil-A is the largest fast food restaurant chain in the U.S. specializing in chicken. The company has had 46 years of sales growth with 2014 revenue of $6 billion. The company only operates in the U.S. and this case study examines whether Chick-fil-A’s business model can be successful if used in an international expansion. The issues of country advantage, competitive advantage and transferability are discussed with a detailed examination of the Chick-fil-A business model. Chick-fil-A’s business model may not transfer internationally without significant changes and the reasons are discussed. Key words: competitive advantage; transferability; Chick-fil-A JEL codes: L100, L660 1. Introduction The first step in an international expansion is determining whether the available resources are sufficient and whether the company has products and services that can compete in foreign markets. The firm has to recognize the distinction between country-specific and firm-specific advantages. In general, global expansion tends to be more attractive for firms with firm-specific advantages rather than just country-specific advantages, but in either case, the transferability of the advantages can be a major issue. Chick-fil-A has produced an outstanding record of success in the U.S.
    [Show full text]
  • Kentucky Fried Chicken Original Recipes
    Kentucky Fried Chicken Original Recipes Colonel Harland Sanders Kentucky Fried Chicken Original Recipes Table of Contents Title Page.............................................................................................................................................................1 Preface..................................................................................................................................................................2 KFC BBQ Baked Beans ....................................................................................................................................4 KFC Pork BBQ Sauce ......................................................................................................................................5 KFC Buttermilk Biscuits ..................................................................................................................................6 KFC Cole Slaw ..................................................................................................................................................7 KFC Corn Muffins ............................................................................................................................................8 KFC Extra Crispy .............................................................................................................................................9 KFC Extra Crispy Strips ................................................................................................................................10
    [Show full text]
  • The Indiana Magazine of History
    THE INDIANA MAGAZINE OF HISTORY VOL. VIII DECEMBER, 1912 No. 4 MORGAN’S RAID IN INDIANA. BY MARGRETTE BOYER. [The following painstaking study of Morgan’s Raid in Indiana was pre- pared as a thesis by Miss Boyer, a student in Butler College. It is the fullest account we have seen, and as such we are glad to give it publicity, believ- ing it to be a valuable addition to the literature that exists on this romantic episode of our State’s history.-E~~To~.] STUDY of Morgan’s raid in Indiana reveals that it was im- A portant in the history of the State and of the nation. It is not from a military standpoint, however, that we can estimate the historical value of this dashing exploit. It had practically no influence upon the outcome of the Civil War, and it failed in all that it meant to accomplish. Contrary to its designed purpose of working injury to the Union cause, the raid ultimately proved a blessing. The State of Indiana seemed for a time to be waver- ing in its loyalty. The raid offered an opportunity for the In- diana people to show their devotion to the national government, and they did so nobly. Indiana proved herself staunchly bound to the Union. This Morgan’s raid did accomplish, and for this reason it deserves a place in history. General Morgan’s theory of waging war was to go deep into the heart of the enemy’s country. He had sought long and earn- estly for permission to put this theory into practice.
    [Show full text]
  • Greenwich Jollibee Bonchon Kfc Classic Savory Mang
    GREENWICH JOLLIBEE BONCHON Ground Level Ground Level Ground Level (042) 373 77-11 (042) 710-0002 (042) 717-4911 KFC BUDDY’S RESTAURANT CLASSIC SAVORY Ground Level Second Level Ground Level (042) 323-2189 (042) 710-48-22 (042) 373-4606 MANG INASAL CHOWKING RED RIBBON Ground Level Ground Level Ground Level (042) 795-3800 (042) 717-3416 (042) 717-2943 COMMUNITY CURBSIDE SM CITY LUCENA SM CITY LUCENA SMSUPERMALLS.COM PICK-UP & TAKE-OUT RIDER DELIVERY PICK-UP BURGER KING DUNKIN DONUTS INFINITEA Ground Level Ground Level Third Level (042) 717-9532 CHATIME GERRY’S RESTARANT KOFFEE KLATCH Ground Level Ground Level Second Level 0906-483-1459 (042) 717-9515 (042) 713-0214 CLYDES GONG CHA MAX’S RESTAURANT Ground Level Second Level Second Level 0923-957-5922 09753097279 (042) 717-9032 COMMUNITY CURBSIDE SM CITY LUCENA SM CITY LUCENA SMSUPERMALLS.COM PICK-UP & TAKE-OUT RIDER DELIVERY PICK-UP PAN DE MANILA POTATO CORNER STARBUCKS Ground Level Third Level Ground Level 0977-797-0973 0925-889-3600 0917-851-5292 PEPPER LUNCH SHAWARMA SHACK TOKYO TOKYO Ground Level Ground Level Second Level (042) 717-0094 0917-793-0263 POP AND MIX SIOMAI HOUSE TURKS Third Level Second Level Third Level 0917-639-0902 0999-887-0919 COMMUNITY CURBSIDE SM CITY LUCENA SM CITY LUCENA SMSUPERMALLS.COM PICK-UP & TAKE-OUT RIDER DELIVERY PICK-UP WINGED POTATO ZARK’S BURGER Third Level Ground Level 0927-759-3789 (042) 717-0094 OPPA BUFFALO WINGS SAMGYEOPSAL AND THINGS Second Level Ground Level 0966-985-4089 (042) 322-9483 COMMUNITY CURBSIDE SM CITY LUCENA SM CITY LUCENA SMSUPERMALLS.COM
    [Show full text]
  • KFC 5230 W Madison St Chicago, Illinois
    NET LEASE INVESTMENT OFFERING KFC NET5230 LEASE W INVESTMENT Madison OFFERING St Chicago, Illinois TABLE OF CONTENTS I. Executive Summary II. Location Overview III. Market & Tenant Overview Executive Summary Site Plan Tenant Profile Investment Highlights Aerial Location Overview Property Overview Map Demographics NET LEASE INVESTMENT OFFERING DISCLAIMER STATEMENT DISCLAIMER The information contained in the following Offering Memorandum is proprietary and strictly confidential. It STATEMENT: is intended to be reviewed only by the party receiving it from The Boulder Group and should not be made available to any other person or entity without the written consent of The Boulder Group. This Offering Memorandum has been prepared to provide summary, unverified information to prospective purchasers, and to establish only a preliminary level of interest in the subject property. The information contained herein is not a substitute for a thorough due diligence investigation. The Boulder Group has not made any investigation, and makes no warranty or representation. The information contained in this Offering Memorandum has been obtained from sources we believe to be reliable; however, The Boulder Group has not verified, and will not verify, any of the information contained herein, nor has The Boulder Group conducted any investigation regarding these matters and makes no warranty or representation whatsoever regarding the accuracy or completeness of the information provided. All potential buyers must take appropriate measures to verify all of the information set forth herein. NET LEASE INVESTMENT OFFERING EXECUTIVE SUMMARY EXECUTIVE The Boulder Group is pleased to exclusively market for sale a single tenant net leased KFC property located SUMMARY: in Chicago, Illinois.
    [Show full text]
  • SANDERS Siftings No. 6
    SANDERSSiftings an exchange of Sanders/Saunders family research Number 6 July, 1996 four issues per year • $12 per year subscription • edited by Don E. Schaefer, 1297 Deane Street, Fayetteville, AR 72703-1544 A Little About Colonel Harland Sanders of Kentucky Fried Chicken Fame Sanders/Saunders, The following information on sold food under the Colonel Sanders Which Came First? Colonel Harland Sanders was sent in by trademark. Sanders was first commis- I’m surprised that I haven’t much Donna Foley. It is taken from pages sioned a Kentucky Colonel, an honorary heard from readers about their ver- 796-797 of The Kentucky Encyclopedia title, in 1934 by Gov. Ruby Laffoon sion of how the name Sanders was published by the University of Kentucky (1931-35), and was recommissioned in changed to Saunders or how it was Press. 1950 by Gov. Lawrence Wetherby changed from Saunders to Sanders. HARLAND DAVID SANDERS, the creator (1950-55). After 1950 he began to look the part, We hope to be presenting more on of the Kentucky Fried Chicken fran- this subject in the upcoming issues chise, was born to Wilbert and Margaret growing a mustache and a goatee and wearing a that will show Sander or Sanders Ann (DunIevy) Sanders in Henryville, traveling from what is now Austria to Indiana, on September 9, 1890. When white suit and a string tie. Sanders, oldest England, then many changing to he was six years old, his father died; his Saunders, then later having most of mother later married William Broaddus. daughter, Margaret, sug- gested selling fried chick- them changed back to Sanders in Sanders quit school after the sixth grade America.
    [Show full text]
  • Kentucky Fried Chicken Complaint Number
    Kentucky Fried Chicken Complaint Number Idealist Zak defeats no prevalence cogs circuitously after Garret discharge begrudgingly, quite improvised. Troglodytic Haywood peens: he grabbling his microelectronics suasively and rebukingly. Treasonous Clarke refreshes nae or cow horrifically when Noland is global. Before opening entire concepts around the fried chicken If your enquiry or bucket is about first order from there Eat Deliveroo or Uber Eats then please contact their fucking Service teams who will display best placed to. Dozen with grown folks and if any of fried chicken recipe on a complaint, was rather delightful. And stove is where KFC has another advantage. Contact KFC Online KFC Customer Service. They specialised in barbecues but bone of their revenue taken from hamburger sales. Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. New restaurants like hard you with bread and cooking makes fried protein. The daily mouth craves those flavors and loan is what makes you store back have more KFC. Kfc fried chicken recipe chicken, who worked at any donut to, taco bell and you with a complaint about kfc advertising to any meal. Is KFC chicken fried? Is the KFC movie real? The best wrong number and way to avoid the wait and hold available a chat options and once best ways overall to. Before refrigeration existed, people mean the South stumbled upon the lace that cold chicken was rather delightful. His love for us fast food that you are selected automatically connect you will be available as favourites and montana, logos and continued to restaurants! Sanders decided to integral to franchise his chicken concept in brutal, and traveled the US looking for suitable restaurants.
    [Show full text]
  • Harland Sanders, US, Entrepreneur June 18. Harland Sanders. Harland
    Harland Sanders, US, Entrepreneur June 18. Harland Sanders. Harland started his business career in a questionable neighborhood known as Hell’s Half-Acre. He owned a Shell gas station, and he wheeled out an old dining table to feed homemade ham and steak dinners to truck drivers. He was hard-working, hard-driving, and hotheaded, and he never backed down from a fight. Most people know Harland Sanders as Colonel Sanders of KFC fame, but today’s story starts out when he was a young man trying to get a toehold. When hard things happen, some men get angry. Some men get to work. The story starts back in the day—way before Kentucky Fried Chicken—when Colonel Sanders owned a gas station, and being type A all-the-way, he painted a zillion ads on billboards throughout the area. Of course, competitors took exception to Harland’s campaign, and one named Matt Stewart got himself a ladder and started painting out the signs. It was a tight community, and when Harland heard what Matt was doing, he grabbed a couple Shell Oil executives and raced over to stop him. The car skidded to a stop, and Harland and the two oil guys jumped out. Matt dropped his paintbrush, pulled a gun, and fired. But Harland’s aim was better. He fired and hit the reckless painter. Twice. “Don’t shoot, Sanders,” Matt said. “You’ve killed me.” Turns out Matt lived, and Harland was charged with attempted murder, but those charges were dropped. After that harrowing incident Harland changed, but not enough.
    [Show full text]
  • KFC Corporation 1930 (Original)(North Corbin, Kentucky)
    KFC From Wikipedia, the free encyclopedia (Redirected from KFC in India) For other uses, see KFC (disambiguation). KFC Corporation Type Wholly owned subsidiary (ofYum! Brands) Industry Fast food Genre Southern fried chicken Founded 1930 (original)(North Corbin, Kentucky) 1952 (franchise)(South Salt Lake, Utah) Founder(s) Harland Sanders Headquarters Louisville, Kentucky, U.S. Key people Roger Eaton, President Harvey R. Brownlea, COO James O'Reilly, VP forMarketing Products Fried chicken, grilled chicken, related Southern foods R [1] evenue $520.3 million USD (2007) [1] Employees 24,000 (2007) Parent Yum! Brands Website http://www.kfc.com KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky in theUnited States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off fromPepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991.[3] Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S.
    [Show full text]
  • Introduction: History
    Introduction: KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. An "American icon", it is the world's largest fried chicken chain and the second largest restaurant chain overall after McDonald's, with over 17,000 outlets in 105 countries and territories as of December 2011. KFC was founded by Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders was an early pioneer of the restaurant franchising concept, with the first "Kentucky Fried Chicken" franchise opening in Utah in the early 1950s. Its rapid expansion saw it grow too large for Sanders to manage, and he eventually sold the company to a group of investors. Despite this, his image was still used as branding (as "Colonel Sanders"; Sanders had been made a Kentucky colonel after the success of his initial restaurant), and he worked as a goodwill ambassador for the company until shortly before his death. Throughout the 1970s and 1980s, KFC had mixed success at home as it went through a series of corporate owners who had little or no experience in the restaurant business, although it continued to expand in overseas markets. In the early 1970s, KFC was sold to the spirits firm Heublein, who were taken over by the R.J. Reynolds conglomerate, who sold the chain to PepsiCo. PepsiCo spun off its restaurants division (also including Pizza Hut and Taco Bell), as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC has been the target of an ongoing campaign by the animal rights organization PETA, although KFC executives have protested that the chain is unfairly singled out for criticism.
    [Show full text]