ISSUE NUMBER 534 THE INDUSTRY'S NEWSPAPER MAY 18, 1984 Morgan Joins KMGG I N S I D E: As Morning Man Longtime air personality TOO MANY CALLS: Robert W. Morgan has reached PROMOTION PROLIFERATION a multiyear agreement with Emmis Broadcasting to handle IN COUNTRY the morning show for the com- A major market MD reports receiving up pany's recently -acquired to 12 calls a week on one record. Lon KMGG/Los Angeles. Morgan, who joins KMGG Helton begins a three-part series on May 28 after seven years on-air duplication promotion efforts in the of I?:!? with crosstown Easy Listening country field by exploring how it affects outlet KMPC (including the last radio. five as morning personality), Page 49 previously served as morning A MODEST PROPOSAL: drive announcer at neighbor Jim Lange; KMPC is seeking a RADIO & RECORDS KIQQ, WIND/Chicago, and new midday personality. STANDARDIZE RADIO BILLING KHJ/Los Angeles. Replacing Emmis Broadcasting Presi- Dwight Case points out the pointless him at KMPC is midday man dent Jeff Smulyan told R&R, variations in radio stations' billing "We've agreed to all the terms, and formal signing will take methods, and advocates a plan to stan- a place this week. The specific dardize it for increased profits. KROQ License Settlement? figures are confidential, but it's Page 17 a substantial contract." PEOPLE IN THE NEWS Roberts Gets FM; Stolz Gets AM; Davis Gets Cash Smulyan continued, "Robert W. is truly a legend, and we're THIS WEEK The warring parties in the KROQ-FM through a new com- KWOD/Sacramento President ecstatic to have him. We made the guy Keith Hallam GM at WCFL nearly decade -old fight for the li- pany, Mandeville Broadcasting Edward Stolz. Royce is the AM a decision to find best and this was the guy Robert DeLuca WLYK's VP/GM censes of KROQ-AM & FM/Los Corp. winner in initial FCC decisions. available, Terrye Seigel PD at KADI Angeles have asked the FCC to All Pro Broadcasting Stumbling Block MORGAN/See Page 27 Ron Kempff President/GM at WZKS approve a joint settlement President Willie Davis - the At FCC? Jack Randall WZKS PD agreement to end what one par- winner for the FM license at WQFM The question now is whether Paul Sebastian OM at WLTE ticipant called "one of the this stage in the FCC proceed- Broad- the FCC will accept the deal. A Polly Anthony National A/C Director at messiest, most complicated and ing - and San Marco Elevates withdraw their major obstacle to approval may E/PIA time-consuming eaÑs the Com- casting would mission has ever had." License applications in return for a be a previous Commission find- Mike Scott WHIO OM renewals for both stations were lump sum payment in the mil- ing that Roberts took over the Bloom To PD Jim Ryan buys WJXQ & WKHM stations in an unauthorized trans- denied in 1982. Under terms of lions of dollars from Roberts. in 1970s. But Alan Murdoch GSM at WAMO-AM & the pact, which needs FCC ap- Roberts would withdraw fer of control the FM proval: his renewal application for his attorney, Eric Bernthal of the law firm Arent, Fox, said Page 3, 27 The current 49% owner of KROQ (AM), which would be both stations, Kenneth Roberts, taken over by Royce Interna- he's optimistic the unique THE DELICATE TOPIC could win the FCC's would become 100% owner of tional Broadcasting, owned by agreement OF DELEGATION okay within two or three CAREY REMAINS PD months. John Leader's "Leader At Large" column Bernthal, the architect of the tackles the toughest problem a manager proposal, said all the parties who rose through the ranks has to face: Buchanan Becomes have "an overwhelming desire how to delegate tasks and live with to terminate this proceeding results that aren't exactly how he would New OM At WCLS and get on with their lives. The WQFM/Milwaukee MD Andy have done them. Bruce Buchanan, who joined parties have had enough." He Bloom has been promoted to had been Page 28 WCLS/Detroit last week as added, "I think this agreement Program Director; he morning personality, has been will serve the public interest. serving as interim PD since Lee TALK VS. TALK IN named Operations Manager. Nobody benefits from years Arnold departed six weeks ago. Barnes ob- Those duties were being handl- more litigation." The deal will WQFM GM Ralph HOUSTON SHOWDOWN reach- Peter Carey, who will allow the stations to be run "not served, "The station has KTRH and KPRC shoot for Houston's Talk ed by continue as Program Director by fulltime litigators, but by ed a plateau, and we're at a radio with of Andy's audience drastically different and now report to Buchanan. fulltime licensees," he com- point where a man strategies. Brad Woodward hears both Explaining the restructuring, mented. talents can best guide it. He's law judge, cit- shown us a lot of ability, loyalty, sides of the story. WCLS VP/GM Grant Santi - In 1982 an FCC Page 30 more said, "Peter was really ing a "record of carelessness and business acumen, which is playing a dual role, and he knew and ineptness," denied renewal what the station requires at this BIRCH RATINGS RESULTS we had been searching for for both stations for lack of con- time. He seemed to be by far of the Winter '84 ratings the Birch way in nine someone to handle the opera- trol, an unauthorized transfer of the most qualified all markets: Cincinnati, Cleveland, Denver, tions. This isn't a demotion for control, rampant technical applicants we had." problems. Bloom joined WQFM three Milwaukee, New Orleans, Phoenix, Barbis Peter, as there was enough violations, and other The stations were off the air years ago as a parttimer, work- Portland, St. Louis, and Tampa. work for three people, let alone two. Peter realizes the ex- KROQ/See Page 27 BLOOM/See page 27 Page 12 Joins WB perience and reputation that Bruce brings, and he's ecstatic FABULOUS about it." Commenting on Buchanan's arrival, Santimore continued, "I couldn't be more pleased. We had wanted Bruce before, but previously were unable to put a KIMN CELEBRATES 30TH deal together. He's going to be a ANNIVERSARY tremendous addition - not just to our station, but to our whole In a special 7 -page salute, Joel Denver company. Bruce has a wealth of charts the past and present of a Denver experience and his track record Dino Barbis has been named CHR legend, with reminiscences from the is excellent. We're very fortun- National Promotion Director radio stars of yesteryear and revelations ate to get someone of his cali- for Warner Bros. Records. Bar - about how this durable AM stays suc- ber." LIVE FROM THE WHITE HOUSE - WRQX(Q 107)/Washington broad- bis was most recently VP/GM live from the White House Monday (5-14) as Michael Jackson cessful in an FM world. cast at Backstreet Records. Buchanan joined WCLS last visited the Reagans. Any controversy that might have erupted over Page 34 WB Senior VP/Marketing & week after 18 months at KLLS/ Jackson's gloved handshake with the President was cleverly defused Promotion Russ Thyret com- San Antonio, first as PD and by all six press photographers covering the event. Each was wearing Newsstand Price $3 50 mented, "We're looking for later OM. His previous pro- one sepuined glove, as was Q107 PD Alan Burns, pictured above Dino to focus on Adult Contem- gramming background includes with morning personality Scott Woodside (I) and engineer David BARBIS/See Page 27 BUCHANAN/See Page 27 Sprowl (r). www.americanradiohistory.com SWIMS THE UNRED rile 4th 0 Seeteeit riNce vierie weekend °f the hits biggest summergrabbing Celebratew all the hottestaudience summer a last-paced thee hour special. STARS LIKE: three BEACH B OYS SONGS. DEAN SONGS AND MER JAN SSUMMER about THE MOTELS BO To and every °neer tun. LIKE: NOTHING SONGS ITES ,each and sum stories beach be 40 FAVOshe surf, the VACATION the sun, more special themSbe st by the GO make 1t even hitmakers York the our New from many call SUMMER NIGHTS'fovea information i John sales on-JDhn For by Olivia Newt ?AM national12) THEby 869 call our IN Chicago orifice at l ation inform70on cal clearance office at For station U Washington, cold this `ti toSummer r in the market day. ut tor Don't be 1ett feature y ../-"1"-,;04,,.1 ' this SaionORCS» RESERVE << T RGE RADIO .-. the TARGET AMERICAS ANGELES O . 'LOS WASHINGTON. you by CHICAGO Brought to NEW YORK www.americanradiohistory.com FCC CLEARS SALE Keith Hallam GM For WCFL's Christian Format R&R Radio Coverage: For All You Do ... Following FCC approval of its $8 million Statewide's other properties, all in R&R offers articles and columns on all aspects of the radio world. Management and Sales purchase of WCFL/Chicago from Mutual, Florida, are WKQE & WBGM/Tallahassee, columns, our customized format programming departments, the new Air Personalities column, Statewide Broadcasting plans to assume WAPE/Jacksonville, and WVCG/Coral and more. Something for everyone in R&R. ownership next Tuesday (5-22) and replace Gables. the current music and news programming with a Christian format. Statewide President Scott Ginsburg, who Seigel Set As Washington Report 4 Country: Lon Helton 49 declined to release further programming or What's New 6 Nashville: Sharon Allen 50 personnel details pending a formal an- KADI PD/MD Ratings & Research: Jhan Hiber 10 Black/Urban Radio: Walt Love 53 nouncement, said he has appointed Keith After two years as an air personality at Networks: Reed Bunzel 13 Calendar: Brad Messer 54 Hallam GM.