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August 2020 AIM Bulletin 3 P04-05 August 2020 *** P02-09 June 2012 30/07/2020 13:44 Page 4

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August 2020 AIM Bulletin 3 P04-05 August 2020 *** P02-09 June 2012 30/07/2020 13:44 Page 4 AIM August 2020 cover v2_AIM Cover 30/07/2020 13:30 Page 1 www.aim-museums.co.uk AUGUST 2020 The road to recovery? Museums begin reopening 2 New Stories, 4 Reopening 10 Over 1100 New Audiences Guidance and join AIM virtual Checklist conference published p02-03 August 2020_p02-09 June 2012 02/08/2020 17:58 Page 2 AIM is currently applying for funding to develop a new Comment project – New Stories, New Audiences – which challenges museum and heritage organisations to widen their It was in late March that I last prepared a impact by exploring neglected or lesser known stories Comment piece, just as the doors to our from their local area, or the less well known aspects of buildings and sites closed and we entered an uncertain lock-down. At that point their past and present. whilst ‘furlough’, ‘social distancing’, ‘R rates’ and more had not really entered our daily vocabulary, the challenges we faced were startlingly clear and equally daunting. New Stories, From August’s perspective, whilst that uncertainty remains, progress is being made and the welcome, if tentative, first steps on our long road to recovery have begun. New Audiences In addition to the massive and economy-wide funding already flowing, the UK Government IM has been awarded a Development museums want to grow and diversify their Phase grant by the National Lottery audiences and their volunteers, but are unsure support of £1.57bn for the cultural sector Heritage Fund to research and how to do this, and that they lack funding in particular is very welcome, and whilst A develop a new grant programme called sources for small scale interpretation and access we understand that work is underway to New Stories New Audiences. improvements. develop mechanisms through which these Museums continually need to reflect on the funds can be allocated fairly and widely, in The project’s focus will be on telling new stories breadth of their work, the audiences they and working with new groups to attract new our ongoing advocacy work AIM and other participate with, the groups that they do not sector bodies and partners are pushing for visitors and develop new partnerships. This currently attract. They need to stay relevant, could be through existing or acquiring new it to be available without delay, as the daily strive to increase impact, strengthen and diversify collections, making some intangible heritage news of redundancy consultations instruct a Trustee bodies and volunteer groups. AIM better known and understood, or a focus on grim reality for many organisations. I do not believes that this is more important than ever, a building or aspect of community life and want bureaucratic delays to cost jobs. and has signed up to a statement of intent from heritage. Projects will be activity focused but may Those museums which have benefited from UK museum and heritage organisations, calling include elements of small capital work – e.g. government and sector support to date, for a step change in how the sector addresses access improvements, investment in displays. nevertheless still face a cliff-edge. At the end racism. We are committed to demonstrating this intent in the work that we do and particularly In line with successful delivery in other grant of the summer the Job Retention Scheme through the New Stories, New Audiences programmes (e.g. ACE funded Prospering Boards) comes to an end, emergency sector funding project. We want to use this opportunity to and to ensure the best possible outcomes and will have run its course and reserves will be proactively support our members to use and long term learning in organisations, AIM hopes to depleted. There is likely to be limited or no develop their heritage and collections to ask offer mentoring support from an experienced trading opportunities during the summer, questions, encourage debate and discussion and pool of consultants familiar with best practice resulting in museums facing a winter season challenge practices that support racism. We have and the context that AIM members operate in. – effectively ‘a third winter in one year’ as consciously worked to make the focus groups As part of the consultation for the project highlighted by a colleague recently – with for the project as wide ranging and inclusive as Headland Design Associates led two focus little cash in the bank and increasing costs. possible, surveying all 770 organisations in our groups via to explore untapped potential in the Ensuring museums can rapidly access support small museum membership category. form of untold stories, hidden collections and funds will be critical to the effectiveness of Since the ‘Open Up; museums for everyone’ audiences not currently being reached. the rescue package; our public do not want www.openupmuseums.com resources were The groups discussed bureaucratic processes, to see our museums disappear and we are launched in 2018, AIM has identified that most staff resources and clear guidelines as well as the making the case regularly, persistently, and museums and heritage organisations need practicalities of support and cashflow. Participants loudly on your behalf. How effective we are resources and a project to act as a stepping-stone were invited to discuss potential projects which being only time will tell. to wholesale organisational change. ‘New stories, uncovered hidden or untold stories about new audiences’ is intended to address that gap. servants, children, migration and exploitation. I was heartened to see so many of our The project will aim to complement other sector members and beyond attending our Annual initiatives in encouraging museums to widen and Conducting focus groups via Zoom is a new National Conference ‘Roads to Recovery,’ diversify their audiences. It will target the smaller dynamic born out of the current crisis, but AIM’s first ambitious foray into digital delivery organisations that make up most of the AIM participants commented that this format on a large scale. For those who attended – membership, who often require extra support to allowed a wide range of organisations from and many of you, over 1,100, did – I am sure make change and actively encourage museums across Britain to get together and share ideas. you found it engaging, frequently inspiring and heritage organisations to consider how they If you’d like to keep up-to-date on the progress and always realistic. For those of you who serve their local community, and how to improve of our application and the development of the didn’t make it you can revisit the sessions and widen that role. New Stories, New Audiences project do contact on the AIM website now too. The final Equally, this project hopes to address the need Margaret Harrison, AIM’s Programmes Manager session of the conference, on personal highlighted in recent surveys that AIM member on [email protected] resilience, is particularly important as we progress through this strange, challenging and frankly, sometimes awful period of our lives – it remains key that through caring for Front cover ourselves and for one another, we will get Bletchley Park in Milton Keynes is a unique, once secret site with a mix of ourselves and our organisations through beautiful outdoor space, historic wartime buildings and exhibitions. It was one this. And that our purpose and value to of the first independent museums to reopen on Saturday 4 July and has people will never seem stronger. installed a new pre-booking ticket system, limited capacity, one-way routes, hand sanitiser stations, new temporary toilets and other measures to help Andrew Lovett protect the team and ensure visitors enjoy a safe visit. Read more on page 21. Chair, Associate of Independent Museums 2 AIM Bulletin August 2020 p02-03 August 2020_p02-09 June 2012 30/07/2020 13:43 Page 3 Stop Press: In brief Culture Recovery Fund – Refreshed AIM website You may notice some changes on the AIM website. We have been working with Rare Earth Digital further detail announced and J G Creative to review the structure of the site and make some tweaks and improvements to its arly detail on how the government’s Lottery Heritage Fund working together with functionality following a consultation £1.57bn Culture Recovery Fund will Historic England. with members late last year. If Eoperate emerged as Arts Council There’s a lot to digest here but it’s great to see you’d like to know more, or, even England, National Lottery Heritage Fund the breadth of our sector covered, and that the better, have some feedback for and Historic England published information importance and impact a museum has locally, us don’t hesitate to get in touch on a range of related grants and repayable as well as the need to support diversity will be via [email protected] finance packages. taken into account in the grant assessment Welcoming the announcements, AIM Director processes. AIM welcomes new members Emma Chaplin said We understand that the Repayable Finance We extend a warm welcome to “For AIM members there are effectively three terms will also be encouragingly flexible and look 33 new members joining since our routes to seeking support from the Culture forward to further detail being released on that last Bulletin across all our membership Recovery Fund, all primarily targeted at getting imminently.” categories including Bishop’s Waltham organisations through to March 31 2021. The support forms part of the Department Museum in Southampton; Broxbourne AIM members who are Accredited Museums, for Digital, Culture, Media and Sport’s Borough Council, Djalis Artisan Gallery have Provisional or Working Towards Accredited (DCMS) wider Culture Recovery Fund London; Library of Innerpeffray, Crieff; Status should consider the Arts Council of £1.57 billion, set up to protect the Welshpool and Llanfair Light Railway, England support packages.
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