EXPERIMENTAL STATION NS BEUKENLAAN Preface

The train station NS Beukenlaan makes people feel uncomfortable. Though statistics do not show real unsafety, travellers do not feel at ease. And to people who live nearby, experiencing its ugliness on a daily basis, the station is an eyesore.

A first meeting of stakeholders was set up as early as 2009. Railway company NS, ProRail (responsible for the railway network), the city of Eindhoven and Design Connection Brainport (now Capital D) took it upon them to find solutions for this station. After all, NS Beukenlaan is the gateway to Strijp –S and Strijp R/T, areas that together are transforming into a vibrant an innovative part of the city. 2 3 In 2011, a route to improvement was laid out. Financial support from the province of Noord-Brabant, MKB (SME) Design Brabant, the city of Eindhoven and the European design innovation project PROUD (INTERREG IVB) made this possible. A team of five designers and one of PROUD’s project managers worked intensively for more than eighteen months to develop concepts improving the station, tangibly and visibly. They managed to involve a number of parties in this process:

1. NS/ProRail, the city of Eindhoven, housing associations and NS-supplier Armada Outdoor exchanged information and ideas during two workshops; 2. Residents, visitors, entrepreneurs and people working at or around the station were interviewed in field research; 3. During Dutch Design Week (DDW) 2011, some of the first conclusions were tested at and around the station. The interventions that the designers made, gave the station more profile and made it better accessible. The route from concept to reality was prepared in 2012. On March 13, 2012 for instance, the team worked out some details of different concepts together with Index residents and other stakeholders in a co-design workshop. In this meeting, the stakeholders expressed their ideas and promised to contribute to the realisation 7. Commuter’s stop Eindhoven-Beukenlaan themselves. The 2012 edition of DDW was again the stage of interactive experimenting and showcasing. 9. Background and assignment 10. The designers This report is like a timetable. As a reader, you can experience the route to improvement as a journey with stops and flash backs, conversations with fellow 13. Vision on the assignment travellers and a coffee on the go. At the terminus you will find a wide variety of 15. Inventory travelling possibilities, with and without intermediate stops or overlays. 16. Map of owners It is up to the closest stakeholders now to invest and establish a new reality for this station. A better, more pleasant NS Beukenlaan is on track. All that is needed is to 18. Routing from the station remove the stop blocks and to switch on electricity. 21. Field research

Ingrid van der Wacht, project manager 31 Stakeholder analysis January 2013 33 Interventions during DDW 2011

36 Co-design workshop

40 Infographic

42 Gloeilampplantsoen

44 DDW 2012

46 Recommendations from the Design Brigade

56 Final conclusion

60 Colophon Commuter’s stop

‘Train station Eindhoven Beukenlaan was opened on September 23, 1973. It was built to accommodate the thousands of Philips employees that travelled to work by public transport. Many of them were residents of Geldrop, Helmond and Best. Being the second train station in Eindhoven, NS Beukenlaan is very small. Since 1978, the number of users, commuters and other, has stabilized at a 1,300 a day.’

From: Spoortocht langs oude en nieuwe NS-stations 6 (On track passing old and new railway stations) 7 – Martins Vermooten Background and assignment

According to travellers, NS Beukenlaan is unsafe and unpleasant. Client satisfaction surveys show that the rating is constantly low. It is even considered one of the two worst stations in the Netherlands. Cleaning and maintenance campaigns that NS and ProRail roll out from time to time, do not have a structural positive effect, mainly because these campaigns are no part of an overall plan.

Until now, stakeholders do not feel the urge for structural improvement. Nobody feels responsible for the station and its surroundings. On top of that, the low number of everyday users makes it difficult to justify huge investments.

8 The number of users is expected to grow by fifty per cent the coming years. Still 9 no big numbers, but the station is the gateway to Strijp. This area is transforming into Eindhoven’s creative centre. Great plans are realised here; large-scale events and activities lead to more and more traffic for the station.

So: how can NS Beukenlaan transform into a showcase for this vibrant part of the city, without making high costs? Vincent Wittenberg The designers Vincent Wittenberg is a researcher and designer of public space. He is always in search of the possibilities of a location. For him, designing is not about solving problems but about discovering the potential. He graduated in 2009 from Design The designers of the Design Brigade have different backgrounds, experience and Academy Eindhoven, department of Man and Public Space. His internship was at expertise. Some of them applied for the job, others were approached because of ZUS (Zones Urbaines Sensibles). He is co-founder of work- and project space VERS their specific expertise. in Woensel-West.

Ellen de Vries Walter Veneman Ellen de Vries has been working in lighting design for over 25 years, eight years of Walter Veneman works as an independent designer. He is also a designer for which in her independent LuxLab. Her specialty is to apply lighting in public space Armada Outdoor. He is specialized in designing light advertising and furniture for to make people feel more comfortable and safe and to improve their sense of public spaces. direction. She has worked for NS/ProRail before.

Cindy van den Bremen The designers were given this briefing: 10 Cindy van den Bremen is a social designer and creative consultant. Her firm CvdB 11 1. Develop an overall concept for a friendlier NS Beukenlaan. Most important works both on assignment and on her own initiative. In Rotterdam for example, elements in this concept are a better experience for the users and she is involved in a project about social innovation. Her graduation project, sport neighbourhood involvement; scarfs for Muslim women, acquired international acclaim and numerous awards.

2. Establish a future-proof vision, including techniques that can be integrated, Berry Sanders materials and a list of organisations and target groups that can cooperate in Berry Sanders is a freelance graphic and visual designer, working for companies the co-designing and developing of the plan; like Philips Communications Benelux, Bosch Security Systems, RotoSmeets, PostNL. His works of art are exhibited in galleries and cultural institutions at home and 3. This vision must lead to innovations (market proof), from product and service abroad. Sanders studied politics and has a bachelor degree at AKV|St Joost to experiencing; in Breda.

4. Deliver a plan with conclusions and recommendations, and a proposal including ideas that the stakeholders can use to bring the plan to a next level. Vision on the assignment

How a traveller experiences his surroundings at a railway station, is defined by many elements. The Design Brigade pinpointed the four most important ones, based on knowledge, experience and research:

Functionality: the station and its surroundings have to be accessible, the location Functionality Orientation of tracks and ticket sales must be clear to all;

Oriëntatie: it is important to be able to overlook the situation. In the blink of an eye people can see if it is safe. The situation has to be ‘readable’.

Identity: people scan their environment not only for safety. In seconds, they make 12 13 their judgement: right or wrong? Litter, overgrown grass, broken pavement, and too many traffic signs: all these details are taken into consideration. Safety Identity and atmosphere Safety and atmosphere: in a cosy atmosphere it is easy for people to feel at home. Cameras and a lot of bright lights indicate that a location is unsafe. Boschdijk Boschdijk

Vredeoord

Boschdijk

Vredeoord

Lorentzstraat

Pieter Zeemanstraat Newtonplein

Kamerlingh Onnesstraat

Philips de Buijs Ballotstraat

Boschdijk Fultonplein Newtonstraat Brugmanstraat Vredeoord Fultonplein Jonghpark Groenewoudseweg Minckelersplein Ohmstraat Buijs Ballotstraat

Minckelersplein Newtonstraat

Jan van der Heijdestraat

Fahrenheitstraat Faradaystraat Minckelersstraat Drebbelstraat Pieter Zeemanstraat

Brugmanstraat Snelliusstraat anoniem Musschenbroekstraat Boschdijk

Achtseweg Zuid Celsiusstraat

Snelliushof Bezuidenhoutseweg Celsiusplein Juliusstraat Mevr. Halekor dhr. Giebels Stevinstraat Inventory

Stephensonstraat

Groenewoudseweg Reaumurstraat Wattstraat Woensel-West Buurtinfowinkel dhr. Mehmet Sert Jan van der Bildtstraat In order to construct a clear view of NS Beukenlaan’s Edisonstraat

Wattstraat Voormalige Tippelzone Stevinstraat Stephensonstraat Franklinplein shortcomings, the designers started with making an

Boschdijk 1e Franklinstraat Huzur Market

Edisonplein Wenckenbachstraat inventory. In workshops, stakeholders and designers

Landgoed de 2e Franklinstraat Edisonstraat Achtseweg Zuid Wattstraat exchanged ideas and information about the themes Zwaanstraat

Ampèrestraat Archimedesstraat Wielewaal Voltastraat the design team had to address. These themes are the

Edisonstraat Mevr. Pili Wattstraat Galvanistraat framework for further investigation.

Morsestraat

Daguerrestraat

Edisonstraat Emmaus BAZ Groenewoudseweg Wattstraat The design team interviewed travellers, residents, Torricellistraat Strijp-T Marconilaan Bedrijfspunt Galileistraat entrepreneurs and people working at and around the Buurtonderneming

Strijp-R Humboldtplein Humboldtstraat Humboldtplein station. Also, field research was done to obtain a clear Joodse begraafplaats Paleis Soestdijk II Marconilaan picture of the station and its surroundings. The data, Achtseweg Zuid De Schuilplaats 14 Pieter Calandstraat 15 Zwaanstraat combined with the know how and experience within the Marconilaan Dinnertime

's Gravesandestraat dhr. van Rijnsbergen LeeghwaterstraatNobelstraat team, led to a kaleidoscope of solutions.

Röntgenstraat

Piet Hein Eek Antony van Leeuwenhoeklaan

's Gravesandestraat

Pop-ei

Beukenlaan UArchitects Basic-Fit

Zwaanstraat Klokgebouw Beukenlaan Fit for Free Limbeek Metatronics

Philitelaan

Apparatenstraat Drents Dorp Area 51 Schootsestraat Torenallee Strijp-S

Apparatenfabriek

Schootsestraat

Yksi Monk

DDW/DCB Torenallee J. Goris Left: map of persons and institutions interviewed.

NatLab

Steenstraat

Kastanjelaan

Kastanjelaan

Kastanjelaan Map of owners

Mapping the proprietors in the area shows its complexity. The ownerships lead to confusion. Which owner exactly is responsible for which part of the area?

NS Station Beukenlaan

16 17

Rail Infratrust Slegers, dhr. D.T. Heller, dhr. G.J.M.

ProRail Crescendo Investment Group Kalender, dhr. S.

Gemeente Eindhoven ESSENT Yondem, dhr. F.

Endinet GEM Stichting Nucleair Museum Eindhoven

Trudo Baptisten Gemeente Vlemmix, dhr. J.C.W.M.

De Klerk Stichting Woonbedrijf SWS.hhvl Joodse Begraafplaats

Domein Verbakel, dhr. M.L. Park Strijp Beheer, Stichting Woonbedrijf SWS.hhvl, Stichting Trudo, Strijp-S Ontwikkeling, Trudo Monu- menten, Trudo Vastgoed, Gemeente Eindhoven Groenewoudseweg

t Routing s e W l- e s n e o W r The station NS Beukenlaan is located at a a

Achtseweg Zuid na junction of routes and roads that are used by te u o R different groups of people.

t s e Leeghwaterstraat W - l e s n e o 18 W 19 ar a Marconilaan e n k R ut bee o Ro Lim u Marconilaan ar te e na n ut a Ro a r S tr Marconilaan ij Antony van Leeuwenhoeklaan k Beukenlaan p e s - E r S in a Beukenlaan He c iet ng ar P ri Route na ou s T at la pp ta ps o ar rp na o te s D ou nt R re r D aa e n ut Ro

Klokgebouw

Philitelaan Field research

For many years now, customer surveys show a low satisfaction with NS Beukenlaan. In the seventies, the station was glued to the tracks for only one reason: ‘A lost place. Station is to accommodate the Philips company. The too big a word, it’s no thousands of employees could easily reach the more than a bus stop.’ factories where they worked. Now the station - Hans, Dutch Design is still mainly used by commuters. Most of the Week, Strijp-S Woensel West Strijp-S 1,200 daily travellers work at Strijp-S.

The station is located in the middle of four city districts: Woensel-West (northeast), Limbeek (southeast), industrial site Strijp-T (northwest) and 20 Strijp-S (southwest), the creative site under construction. For the inventory, the 21 investigators mainly questioned residents from Woensel-West and commuters working at Strijp-S.

Woensel-West is a multi-ethnic neighbourhood, ‘The station was built counting many people on social security and a for Philips workers. high percentage of immigrants. It is the only What’s its raison d’etre neighbourhood in Eindhoven with a red light Strijp -T Limbeek nowadays? If you extend district, now concentrated on the Baekelandplein. the platform with two Its history goes back to the nineteen-fifties, with a hundred meters, you’re at very troublesome period at the end of the nineties, ‘One of the perks is the green view over the beautiful trees. It would be a the central station!’ caused among other things by crime and drugs. shame to block this view with a station roof.’ - Rutger, Emmaus, - Patricia, Fit For Free, Strijp-S Woensel-West Temporary zone for street prostitution With the window prostitution came the street prostitution. To give these prostitutes their own area, thus decreasing the inconvenience to the neighbourhood, a temporary zone was established in 2003. In 2011 this zone was abolished. However, residents still spot street prositutes regularly. The problem, for them, is not the prostitution itself, but its consequences: the traffic, the pimps, the dealers, the clients and the littering.

Parking lot at the cemetery ‘Trainstation? It’s more like Another source of anguish in this neighbourhood is a rail yard.’ the parking lot next to the Jewish cemetery. In theory, - Joop, the parking lot is a perfect place for travellers to park entrepreneur the car and catch a train. But nobody has the nerve to do this, not even in broad daylight. Drug dealers 22 do their business in plain view, and truckloads of rubbish are dumped there. 23 Residents are irritated because the police does not intervene, despite all the safety cameras.

Bad image The area around the station has a bad image. It is badly illuminated, with all sorts of people hanging about, it smells, and the place is littered with needles. Passengers, who leave the train at night at NS Beukenlaan, hesitate to do so alone. Nobody wants to walk through the tunnel and underneath the viaduct on their own. At Dinnertime, the former NS-kiosk that is now a restaurant, occasionally girls come in who ask nervously if somebody can accompany them. ‘This station once inspired a train driver to make the legendary announcement: ‘Eindhoven Beukenlaan, all whore-hoppers get off Unknown and unloved the train!’’ The station could, however, have a totally different character. Strijp-S, at the - Blog ‘The train driver’ other side of the tracks and across the ring road, is an emerging area. Many stv

creative and innovative companies are now located in the monumental buildings and former Philips factories. Europe’s largest indoor skate track, Area 51, and climb hall, Monk, attract young people travelling by train. Not to mention the many events and concerts in Klokgebouw (Clock Building) with its thousands and thousands of visitors.

But this site is new and under construction; even the people from Eindhoven cannot always find their way. For a traveller that arrives at this station for the first time, the situation is all the more confusing: you go downstairs, up and down again. There is no map of the area. ‘There is an awful lot of drugs dealing That is why companies or residents going on at the parking lot. Petty here do not recommend this station to dealers gather every afternoon.’ visitors. - Toos, Woensel-West 24 25 More eyes and ears Many stakeholders wish the station had more ‘eyes and ears’, in order to create a sense of safety. There is no need for this from a statistical point of view: the numbers show no higher crime or safety risks.

For the surrounding neighbourhoods and the users, NS Beukenlaan should be like a bridge. The routing has to be clear, as well as the connections with other transport services. The nearest bus stop for example, hundreds of meters away, is not indicated at the station. The stop for the long distance bus has a confusing indication. On top of this, the traffic around the station is dangerous for train passengers and other pedestrians.

Better access, friendlier surroundings and better facilities can increase the use of NS Beukenlaan. This is expected to happen anyway, because thousands of people are taking up residence in the new ‘This is a godforsaken piss hole. Strijp-S. Woensel-West counts many No living soul, only the acrid smell potential travellers, too. Residents of urine.’ express their luck to have a train - Heidi, Capital-D, Strijp-S station in the vicinity.

Housing association Trudo currently rents houses to students and other young people that volunteer for jobs in exchange for rental discounts. These tenants can make a positive change by doing some jobs around the station. For example: accompanying people from the train to their front door. One of the residents came up with this idea. Not only to increase the sense of safety, but also for practical reasons: there is no elevator or escalator. People with a pram or a bicycle need help.

26 27 28 29

‘I carry my bicycle up the stairs every day. I made a complaint about that a while ago. But to no avail.’ Railway employee Service & Safety Problem owners Municipality of Eindhoven NS Pro Rail Stakeholders analysis interests: interests: interests: Accessibility Users’ satisfaction Cost control Safety Fighting vandalism Before the problems around station NS Beukenlaan can be solved, an important ision mak question needs an answer: who are the owners of these problems? ec e D rs Armada Outdoor Restaurants interests: - Pop-ei ProRail is responsible for tracks and platforms. The local authorities are Deliver illumination - Dinnertime & information products interests: responsible for the public space around the station. The stakeholders who (clocks, signs, shelters) Clients Accessibility/Visibility experience the problems however, are the potential users, entrepreneurs and rs ifie Wishes: residents. Unfortunately, these groups cannot solve the problems on their own. ec flue No annoyance p In nc Housing Corporation S er They need help and input from national railwaycompany NS/ProRail and the s interests: Entrepreneurs Comfortable living Users city of Eindhoven. - Flower shop - Fitness studio - Car sales Strijp Beheer BV interests: In January 2010, a meeting was set up for all stakeholders: residents from 30 interests: Clients 31 Good logistics Accessibility/Visibility Woensel-West including the neighbourhood enterprise, representatives of Comfortable living housing association Trudo, and NS. Everyone present agreed that the station Institutions Travellers NS Beukenlaan Potential travellers is an unpleasant place and the routing needs improvement. But how? The - church interests: NS Beukenlaan interests: solutions offered on this occasion were all very different. It was clear that not all Ambiance/identity interests: Accessibility /’readability’ Use of NS Beukenlaan stakeholders that are needed to solve the problems, were represented in Wishes: this meeting. Residents Better experience Safety/friendliness - Resident’s committees Accessibility - Individual residents ProRail and the local authorities are willing to cooperate. The main obstacle is - Key figures that the physical problems are complex and solutions require high investments. And the latter are disproportional, considering the size of the station and the average number of travellers. Interventions during Dutch

thuisbrengen schuilservice Design Week 2011

Dutch Design Week 2011 gave a momentum to intervene in the situation of station NS Beukenlaan and its surroundings. Special services were offered to the users of the station and special icons, in style very similar to the NS corporate identity, were developed and displayed. The purpose was to improve a number of shortcomings of the station. Inventory and analysis were the starting points for developing these interventions. Residents assisted the design team: students and other young people that volunteer in exchange for a rental discount. 32 33

Services ambiance: wegwijs liftservice orientation: thuisbrengen (accompanying home), wegwijs (helping find directions) coffee

functionality: Interventions: liftservice, orientation: schuilservice (sheltering) clear routing, mirrors for a better view

identity: identity: kan ik u helpen (can I help you?, attaching the name NS Baukenlaan employees wearing uniform vests) to the viaduct in big lettering 34 35

NS PROEFSTATION BEUKENLAAN Experimental station Beukenlaan

Atmosphere Identity Orientation Functionality

Mark routes for travellers, also at Station as Offer mobile work space, e.g. Naming the station in big letters or Restructure surroundings of the night. For train directions and city containers for studio’s bright lights: NS station Beukenlaan station based on a coherent vision a bridge 1 2 3districts from the station 4 Use graffiti in a positive way: Landmarks around the station that place vending machine with spray Reinstate the station master/ indicate the city districts: Strijp cans, graffiti contests (also on Roof over the station caretaker S-T/R, Woensel West Drents Dorp trains) in collaboration with Van (architecture & green environment) 5 6Abbe Museum 7 8 Turn the station into a work of Extend the platform over the road Volunteers or youngsters graffiti art (changing every year or – the station will be more like a accompany travellers depicting a world famous monu- bridge – make crossing the road 9 10ment like Sistine Chapel) 11appealing and even fun Mark direction and entrance to city Improve illumination Co-Design Workshop The participants madeGuarded bicycle scenarios parking and -repair from which the designers extracted 12 13center (lighting, design, sports) 14in underpasses the following themes:Watch tower at the station, Build a broad stairway creating a A contract for managing the including a conspicuous person slanting transition from station to station & surroundings In 2012 , designers, users and other stakeholders accomplished a quick and - green environment;15watching 16surroundings (green if possible) 17 Eliminate inconvenience Marking travelling directions and confusion about location positive change in the project NS Beukenlaan. On March 13, the ideas shown in - physical interventions; in a grotesque way: sea, Alps 18 19of platform the matrix were tested, reviewed, selected and revised in a workshop. - connecting. Free tickets or reduced prices for Create surprising outlooks from Create view through mid Close tunnel to mid platform combi-tickets to events travelling Mobility the underpasses (see example). platform tunnel by moving it and use outer platforms only 20 21through station Beukenlaan 22 23 Clean and reorganize street Facilitate the station as an furniture, traffic signs. Remove Free (evening) tickets for residents international bus stop. (bathroom, bicycle parking for a free view and vending machines) Experimental station Beukenlaan Experimental24 station 25Beukenlaanbetter sense of safety 26 27Place huge signs 28Bus and taxi stops Atmosphere Identity Orientation Functionality Atmosphere Identity Orientation Functionality 29Emergency exits from the station Mark routes for travellers, also at Create beautiful routes for jogging, Mark routes for travellers, also at Station as Offer mobile work space, e.g. Naming the station in big letters or Restructure surroundings of the Station as Offer mobile work space, e.g. walkingNaming theand stationdog walking. in big lettersA green or Restructure surroundings of the night. For train directions and city Reinstate Park Strijp T and create night. For train directions and city containers for studio’s bright lights: NS station Beukenlaan station based on a coherent vision containers for studio’s routebright from lights: Philips NS station de Jongh Beukenlaan park to station based on a coherent vision districts from the station a green zone from Oirschot to districts from the station a bridge Urbana bridge nature station Beukenlaan (and Eek path, 1 2 3 4 1Eindhoven’s city center 2 3 4 Use graffiti in a positive way: connectionUse graffiti under in a positive viaducts way: Groene - Landmarks around the station that Landmarks around the station that place vending machine with spray woudseweg)place vending machine with spray Reinstate the station master/ indicate the city districts: Strijp Reinstate the station master/ indicate the city districts: Strijp cans, graffiti contests (also on Roof over the station 30 31cans, graffiti contests (also on Roof over the station caretaker S-T/R, Woensel West Drents Dorp caretaker S-T/R, Woensel West Drents Dorp trains) in collaboration with Van Reconstruct station yard (green at Moretrains) ‘wild’ in collaboration green around with Van (architecture & green environment) (architecture & green environment) 5 6Abbe Museum 7 8 5the platform) 6theAbbe station Museum 7 8 Turn the station into a work of Extend the platform over the road 32 33Turn the station into a work of Extend the platform over the road 36 Volunteers or youngsters graffiti art (changing every year or – the station will be more like a GuerrillaVolunteers gardening: or youngsters create walking graffiti art (changing every year or – the station will be more like a 37 accompany travellers depicting a world famous monu- bridge – make crossing the road routesaccompany through travellers former park Strijp T depicting a world famous monu- bridge – make crossing the road Station as a part of ‘rural Strijp’ ment like Sistine Chapel) appealing and even fun with lawn mower, pruning by spon- ment like Sistine Chapel) appealing and even fun 9 10 11 9soring gardening company 10 11 Mark direction and entrance to city Improve illumination 34 35Mark direction and entrance to city Improve illumination Guarded bicycle parking and -repair Guarded bicycle parking and -repair center (lighting, design, sports) in underpasses Createcenter (lighting,social media design, station. sports) Guerrilla-like experiments to test in underpasses Experimental Local entrepreneurs sell coffee Network of people who are in- ideas for better indicating the city 12 13 14 12 and other products to travellers 13volved in travelling, events and districts. (for example a picture of 14Connection to 230 Volt for events Watch tower at the station, Build a broad stairway creating a Watch tower at the station, Build a broad stairway creating a A contract for managing the (develop business models) campaigns in and around the Strijp S in the pavement, texts on A contract for managing the including a conspicuous person slanting transition from station to station including a conspicuous person slanting transition from station to station & surroundings station buildings, knitting on banisters) station & surroundings watching surroundings (green if possible) 36watching 37surroundings (green if possible) 38 39 15 16 17 15 16Free train tickets for residents 17 Eliminate inconvenience Pop up ticket office/info desk/ Guerrilla lighting using Eliminate inconvenience Marking travelling directions duringMarking events travelling (more directions eyes & ears and confusion about location selling point led-throwies and confusion about location in a grotesque way: sea, Alps atin athe grotesque station) way: sea, Alps of platform 40 41 42 of platform During events, volunteers will 18 19 Transform parking lot Woensel- 18 19 Free tickets or reduced prices for Freegive alltickets kinds or of reduced information prices , for Extend platform over ring road and Create surprising outlooks from Create view through mid Close tunnel to mid platform CreateWest into surprising activities outlooks area by from using Create view through mid Close tunnel to mid platform combi-tickets to events travelling combi-ticketsshowcasing the to cityevents of Eindhoven travelling make crossing the road fun Mobility the underpasses (see example). platform tunnel by moving it and use outer platforms only Mobility the underpassesbroad stairs as(see a platformexample). platform tunnel by moving it and use outer platforms only through station Beukenlaan 43 44throughto travellers station Beukenlaan 45 20 21 22 23 20Make an attraction of the station 21Set up media platform for 22 23 Clean and reorganize street Clean and reorganize street Facilitate the station as an itself, for example by transforming entrepreneurs who cooperate Facilitate the station as an furniture, traffic signs. Remove furniture, traffic signs. Remove Free (evening) tickets for residents international bus stop. (bathroom, Freeit into (evening) a piece oftickets art for residents during events international bus stop. (bathroom, bicycle parking for a free view and bicycle parking for a free view and vending machines) 46 47 vending machines) better sense of safety better sense of safety 24 25 26 24Hangouts for all kinds At the station: calendar containing 25 26 of target groups all events around the station Place huge signs Bus and taxi stops 48 Place huge signs Bus and taxi stops 49Introduction of a new distinct 27 28 perfume: station Beukenlaan. 27 28 Balconies that serve as terraces Created to spray in the bad-smell- (eyes & ears) and points of view ing tunnel, but also for sale in De Emergency exits from the station Bijenkorf, Eindhoven’s upscale Emergency exits from the station 29 50 51department store 29 Create beautiful routes for jogging, CreateInvolve beautifulloitering routesyoungsters for jogging, – walking and dog walking. A green Gaming area for young people in walking and dog walking. A green Reinstate Park Strijp T and create Reinstate Park Strijp T and create and reward them – in creating a route from Philips de Jongh park to the underpasses route from Philips de Jongh park to a green zone from Oirschot to a green zone from Oirschot to friendlier station Beukenlaan Urban nature station Beukenlaan (and Eek path, Urban nature station Beukenlaan (and Eek path, Eindhoven’s city center Eindhoven’s city center connection under viaducts Groene- 52 53connection under viaducts Groene- 30 31woudseweg) 30 31woudseweg) Reconstruct station yard (green at More ‘wild’ green around Reconstruct station yard (green at More ‘wild’ green around the platform) the station the platform) the station 32 33 13th march 2012 Workshop 32NS Beukenlaan - Experimental33 Station Guerrilla gardening: create walking Guerrilla gardening: create walking routes through former park Strijp T routes through former park Strijp T Station as a part of ‘rural Strijp’ Station as a part of ‘rural Strijp’ with lawn mower, pruning by spon- with lawn mower, pruning by spon- 34soring gardening company 35 34soring gardening company 35 Create social media station. Guerrilla-like experiments to test Create social media station. Guerrilla-like experiments to test Experimental Local entrepreneurs sell coffee Network of people who are in- ideas for better indicating the city Experimental Local entrepreneurs sell coffee Network of people who are in- ideas for better indicating the city and other products to travellers volved in travelling, events and districts. (for example a picture of Connection to 230 Volt for events and other products to travellers volved in travelling, events and districts. (for example a picture of Connection to 230 Volt for events station (develop business models) campaigns in and around the Strijp S in the pavement, texts on station (develop business models) campaigns in and around the Strijp S in the pavement, texts on 36 37station 38buildings, knitting on banisters) 39 36 37station 38buildings, knitting on banisters) 39 Free train tickets for residents Free train tickets for residents Pop up ticket office/info desk/ Guerrilla lighting using Pop up ticket office/info desk/ Guerrilla lighting using during events (more eyes & ears during events (more eyes & ears selling point led-throwies selling point led-throwies 40 41at the station) 42 40 41at the station) 42 During events, volunteers will During events, volunteers will Transform parking lot Woensel- Transform parking lot Woensel- give all kinds of information , Extend platform over ring road and give all kinds of information , Extend platform over ring road and West into activities area by using West into activities area by using showcasing the city of Eindhoven make crossing the road fun showcasing the city of Eindhoven make crossing the road fun the broad stairs as a platform the broad stairs as a platform 43 44to travellers 45 43 44to travellers 45 Make an attraction of the station Set up media platform for Make an attraction of the station Set up media platform for itself, for example by transforming entrepreneurs who cooperate itself, for example by transforming entrepreneurs who cooperate 46it into a piece of art 47during events 46it into a piece of art 47during events Hangouts for all kinds At the station: calendar containing Hangouts for all kinds At the station: calendar containing 48of target groups all events around the station 48of target groups all events around the station 49Introduction of a new distinct 49Introduction of a new distinct perfume: station Beukenlaan. perfume: station Beukenlaan. Balconies that serve as terraces Created to spray in the bad-smell- Balconies that serve as terraces Created to spray in the bad-smell- (eyes & ears) and points of view ing tunnel, but also for sale in De (eyes & ears) and points of view ing tunnel, but also for sale in De Bijenkorf, Eindhoven’s upscale Bijenkorf, Eindhoven’s upscale 50 51department store 50 51department store Involve loitering youngsters – Involve loitering youngsters – Gaming area for young people in Gaming area for young people in and reward them – in creating a and reward them – in creating a the underpasses the underpasses 52 53friendlier station Beukenlaan 52 53friendlier station Beukenlaan

13th march 2012 Workshop NS Beukenlaan - Experimental Station 13th march 2012 Workshop NS Beukenlaan - Experimental Station 38 39

Photography: Niels van den Top

The concepts attached to these themes were probed that summer with a variety See the recommendations of the Design Brigade on page 46. of (possible) owners and co-developers. The goal was to determine which of them could be realised on short notice and with the biggest chance of success. Infographic

40 41

spoor spoor spoor spoor spoor spoor spoor spoor

SpoortribuneVoetbalveldBegraafplaatsStruinpadenWandelroute

KlokgebouwKetelhuisMachineArea 51 Monk Drents DorpStrijps BultjePiet HeinGloeilampplantsoen Eek Opstapplaats Touringcars 2 3 4 1 SpeeltuinMoestuinenStadsnatuur 1 2 3 4

To improve the bridge function of the station, the team designed an infographic The routes and landmarks of each city district are visualized in bright colours and displaying directions. The outspoken visual design gives the station a face of symbols. By applying this visual language, Design Brigade creates a ‘readable’ its own. situation for travellers and other users. This contributes to the transformation of station NS Beukenlaan into an attractive spot. Clear lines are used, in words and visually, between the four city districts: Woensel-West, Limbeek, Strijp R/T and Strijp S. Each of these districts borders a corner of the station and is visualised at that exact spot, thus creating a connection with the surroundings. Gloeilampplantsoen (Philips ‘Light Bulb Park’)

1998 2003

2006 2009 42 43

Right across the main entrance of the station, along the Achtseweg-Zuid, there is a fallow area. It was known as Gloeilampplantsoen that once formed a green entrance to one of Philips main buildings. The paths were in the form of a light bulb, hence the name. With little means and some small interventions, the structure of the paths in the park was restored. Some were broadened and layered with woodchips, the inaccessible ones were cleared and exposed. The informal character and the ecological qualities of the park are still intact. The area is part of a conceptual route for walking dogs in the station area, following the way that the customers of the street prostitutes used to drive. DDW 2012 1998 2003 gloeilamppad

Dutch Design Week 2012 saw a number of designs and ideas for station NS Beukenlaan: 2006 2009

Movie Recht tegenover de hoofdingang van het station ligt een braakliggend terrein dat vroeger bekend stond als het Gloeilampplantsoen. De padenstructuur is in de vorm van een gloeilamp aangelegd. Met minimale middelen hebben we de padenstructuur van het plantsoen hersteld. De huidige olifantenpaadjes zijn verbreed en van een laag houtsnippers voorzien. Paden die niet meer toegankelijk waren hebben we blootgelegd. Het Gloeilampplantsoen maakt onderdeel uit van de hondenuitlaatroute die wij voor ogen hebben in het gebied rondom het station: de zogenaamde Trippelroute. De baasjes met hun honden die nu gebruik maken van het terrein zijn toezichthouders in het gebied, zij dragen bij aan (het gevoel van) veiligheid op en rond het In the weeks leading up to DDW, a short movie was made. It shows the insights station. Wij hopen dat door deze interventie ook andere hondenbezitters, joggers en lunchwandelaars (Strijp S) gebruik gaan maken van het terrein.

bordenboom gloeilamppad groenperron and ideas developed by the Design brigade, for example: how we brought the digiplatform

Gloeilampplantsoen back to life. infographic joggingroute panorama

Station Eindhoven Beukenlaan In het Gloeilamppark is het fijn je Op zoek naar een verrassend De eettent aan het station heeft vervult een brugfunctie in hond uit laten, alleen ’s avonds optreden? Bij PopEi zijn er genoeg broodjes en maaltijden, ideaal om pluktalud reisbushalte spionnetjes de omgeving. Bewoners, durf ik niet alleen onder het spoor performers die graag voor je op even iets te eten voordat je weer ondernemers en instellingen uit de door. Misschien is er iemand uit de het podium staan en hun kunsten in de trein stapt. Jammer als de Pictograms omliggende wijken kunnen elkaar buurt die samen met mij een wan- vertonen. Ze zoeken alleen nog broodjes dan op zijn. Door vooraf vinden in de wensen en behoeften, deling wil maken. publiek, want met de Traptribune de evenementen bij AREA51 vraag en aanbod. bij het station is de locatie al goed te communiceren, zijn de traptribune trippelroute voetpad xl geregeld! ondernemers in de omgeving goed Self designed pictograms improved the ‘readability’ of the station and its voorbereid op de tijdelijke drukte. connection with the surroundings, like a sign leading to a beautiful panorama or 44 a sign depicting the stairway at the slope leading to Woensel-West. Also, there 45 was the idea of placing a post with multiple signs, like a tree, at the entrance of

Een grootschalige grafische ingreep in the station. infographic dienst van een verbeterde routing en als duidelijke visuele markering van het station. Het ontwerp is gebaseerd op de vormgeving van metrokaarten en vormt Townhall meets design een infographic die om het station heen ‘gevouwen’ wordt. Het verschaft reizigers en The entire project was showcased in the townhall. The public could watch voorbijgangers informatie over de weg naar de perrons en over de vier verschillende stadsdelen the movie and two big boards showing and explaining all the ideas for the die direct grenzen aan het station.

spoor spoor spoor spoor ute spoor spoor spoor spoor ngcars

oetbalveld p lantsoen SpoortribuneV BegraafplaatsStruinpadenWandelro kgebouwelhuis hine onk Bultje atuur Klo Ket Mac Area 51 M et Hein Eek platform, the infographic and the broad stairway. Also, a number of pictograms Drents DorStrijps Pi GloeilamppOpstapplaats Touri 2 3 4 1 SpeeltuinMoestuinenStadsn 1 2 3 4 were shown. traptribune trippelroute

Presentations and media Naast het Gloeilampplantsoen maakt ook het aan te leggen struinpad over het spoortalud aan de Groenwoudseweg onderdeel uit van Some members of the Design Brigade presented the ideas for audiences visiting de hondenuitlaatroute die wij voor ogen hebben in het gebied rondom het station: de zogenaamde Trippelroute. De Trippelroute volgt de verkeerslus die de klanten van DDW: during the PROUD-conference on Monday, the presentations in the de voormalige tippelzone rond het station De opgang naar spoor 1 aan de Woensel-Westzijde van het station is letterlijk en figuurlijk maakten, wat toen voor overlast in de wijk en de achterkant van het station. Op de parkeerplaats wordt gedeald en het feit dat er regelmatig rond het station zorgde. autowrakken staan nodigt de reizigers evenmin uit om hier te parkeren. Wij stellen een brede townhall and the Brabant Biennale in the Catherina church. There was media trap voor in plaats van de huidige trap. De nieuwe trap is tevens een tribune die aansluit bij de sportvoorzieningen van het park aan de Groenewoudseweg. attention from the national radio show De Avonden (‘The Evenings’) and the local talkshow Spam! Recommendations Design Brigade

Strijp S+T+R Woensel-West+Limbeek

Quick Wins Medium and long term Quick Wins Medium and long term GREEN - Cleaning and pruning - Reconstructing the GREEN - Cleaning and pruning - Connection with ENVIRONMENT the parks; Gloeilampplantsoen ENVIRONMENT the parks; Philips de Jongh-park - Desire lanes in (‘Light Bulb Park’) - Desire lanes former parks; Groenewoudseweg; 46 - Planting slope - Lengthen routes for 47 dog walking PHYSICAL - Applying a groove - Improving the area INTERVENTIONS for bicycles; underneath the station: PHYSICAL - Picnic tables - Stairway/stage and - Applying an infographic better illumination and INTERVENTIONS Reconstruction parking on the walls of the broader pavements Groenewoudseweg station CONNECTING - Social media network CONNECTING - Social media network - Facilitating the station as - Wifi-hotspot a stop for touring cars Strijp S+T+R Quick Wins

panorama spionnetjes infographic

digiplatform

pluktalud 48 49

- Applying a groove for bicycles

- Cleaning and pruning gloeilamppad the parks. joggingroute Strijp S+T+R Medium and long term

reisbushalte

Designbrigade NS PROEFstation Beukenlaan Onderdoorgang - Verbreden trottoir - Lichtplan

Improving the area underneath the station: better illumination and broader pavements trippelroute 50 51

voetpad xl Woensel-West+Limbeek Quick Wins

digiplatform

52 joggingroute 53

- Desire lanes Groenewoudseweg

trippelroute - Wifi-hotspot

- Lengthen routes for dog walking Woensel-West+Limbeek Medium and long term

traptribune

54 55

- Connection with Philips de Jongh-park can innovate in other ways, using existing elements. There are many Final conclusion chances here.

Nobody takes responsibility for station NS Beukenlaan, because the ownership’s The problem is: who is going to put in an effort? And where? And will the structure is very complicated. This creates a no man’s land. The station feels like changes last when the designers step out of the process? an obstacle, partly because the tracks are above street level and the junction sees a lot of traffic. On top of that, surrounding areas like Gloeilampplantoen are Sustainable connections deteriorating. There are huge differences between the districts surrounding NS Beukenlaan. Making connections can make a huge difference. This should be done by ventures The Design Brigade wants a change to set in: the station should be like a bridge as part of the proposal about setting up a social media network in which instead of an obstacle. It should make connections and bridge differences questions and answers meet. between neighbourhoods like Strijp-S and Woensel-West. The station can be a bridge, strengthened by the infographic that was designed Added value from designers to contribute to a clearer identity and routing in and around the station. Also, We note that in this situation, there is no basis for improvement unless the parties 56 the building of a huge, broad stairway can bring questions and answers together. 57 involved warm up to an overall plan with a clear added value. They must also Bands and artists practising in the nearby music center Pop Ei could use this realise that it is up to them. stairway/platform as a try out stage.

What makes this assignment complicated, is that the party that initiates the By giving the station the function of a bridge and a clear routing with the improvements is not always the one that benefits from the changes. An example infographic, the added value of the designer becomes clear. Presenting this is the Gloeilampplantsoen (‘the Light Bulb Park’). The owner of this park is not design led to involvement of other stakeholders. Several parties now want to join involved in the neighbourhood and does little maintenance, while the residents forces and bring the idea into reality. would very much like to use the park. The many passers-by, like joggers and dog walkers, guarantee the social control We hope that we, with our experience and expertise, can play a part in the in and around the station. We, as designers, have shown the role that the execution of the many ideas that we propose in this document. Gloeilampplantsoen, with minimal means and effort, can play in the area. The question is: who will take responsibility? The Design Brigade Experimental Station NS Beukenlaan: Ellen de Vries, Cindy van den Bremen, Vincent Wittenberg, Berry Sanders Making problems intelligible, testing small inventions and connecting things – January 2013 that is the value that a designer adds to an area like this. We have shown that we 58 59 Colophon

Proefstation NS Beukenlaan is a project of Capital D, Brainport Eindhoven’s Design corporation. This is one of the projects that support creative initiatives strengthening Brainport’s international reputation as top technology and design region.

This project was executed with financial support from the municipality of Eindhoven, the European INTERREG IVB project PROUD and the province of Brabant – MKB (SME) Design Brabant.

This booklet was composed by contributions from Design Brigade members:

Text: Ellen de Vries / Cindy van den Bremen / Vincent Wittenberg / Berry Sanders

Graphic design and visuals: Berry Sanders

Editor: Ingrid van der Wacht, Capital D

Chief editor: Twan Hofman, Capital D

Photography: Vincent Wittenberg (unless stated otherwise)

Translation: Debbie Langelaan

No rights may be derived from the contents of this publication. ©Capital D 2013