PAID SICKLEAVE ZOOMCARE MATTERS HERITAGE INSIDE BusinessMARCH 10, 2015 Tribune A COLLEGE IT TAKES SWANPCC ISLAND BY BY JOSEPH GALLIVAN 2 Business Tribune Tuesday, March 10, 2015

337013.111114 BT Tuesday, March 10, 2015 BUSINESS TRIBUNE 3

TAKING THE TEMPERATURE OF THE SWAN ISLAND TRADES CENTER STUDENTS

TRIBUNE PHOTOS: JAIME VALDEZ COVER: Darrell Goodley and Brook Weer, students at Portland Community College’s new Swan Island Trades Center, just after graduating from a six month certifi cate program in heating, ventilation and air conditioning installation. ABOVE: Rick Willebrand, Portland Community College’s Trades and Industry director, hands Darrell Goodley his HVAC installer’s certifi cate.

Tracking four students who signed up for a certifi cate in seventeen community colleges hospitals — that the economy will al- video game controller and a smart “committed to easing transitions for ways need. phone. “And most of your didn’t Heating Ventilation and Air Conditioning at Portland Community students to help them get the skills The work focuses on heating and know a proton from an electron, you they need to compete in the labor cooling machinery, although they didn’t know what heat transfer was, College’s new Swan Island Trades Center last September market.” The organizers look at the are expected to turn a hand at a you didn’t know an aviation snip needs of the marketplace and come range of mechanical problems, and from a hand seamer.” room at the new Swan A recent Thursday morning was a up with credentials, certifi cates, and some digital ones too. He added that they had to learn Island Trades Center with day for sheet cake and pizza, extra degrees that will “make a difference Rick Willebrand, Portland Com- how to go to school again, and learn high ceilings and plywood- chairs and invited guests, as stu- in the workplace and in increasing munity College’s Trades and Indus- how to apply themselves. Alined walls has been trans- dents celebrated their graduation earnings.” Such certifi cates stack to- try director, has previously ex- “I want you to display confi dence formed over the last three months. from the Certifi cate Program in ward degrees, but should also be pressed consternation about the way because you should have confi dence. Two-by-four wood HVAC/R Installation. enough to get someone’s foot in the high schools have dropped vocation- You installed this whole HVAC sys- framing, like a cross sec- Students received recog- door with a trade. al programs, and how today’s kids tem from beginning to end, starting tion of a house, contains BY JOSEPH nition from the state of For many at Swan Island, it’s a are missing out on shop class. He with very little knowledge. And it ac- shiny ventilation ducts, Oregon that they can in- step in a two-year process to gain a spoke proudly of his new cohort. tually works. When you interview, which are connected to GALLIVAN stall heating and ventila- more marketable package of skills display this knowledge.” boxy heating and cooling tion systems. They also called Facilities Maintenance Tech- Tools PCC is in the thick of the turbu- systems. It represents received a Career Path- nology. With this they can work in “When you came in here the only lence affecting the US economy. The the students’ new body of knowl- ways certifi cate from PCC. Career the vast supply of large buildings — tools you know how to use were this edge. Pathways is a program in Oregon’s warehouses, factories, schools and and this,” he joked, miming use of a CONTINUED / Page 4 4 Business Tribune Tuesday, March 10, 2015 ■ From page 3 “I’m a horrible programmer,” Li admits with a laugh. “I only know country is trying to figure out which how to take tests, not to code.” jobs can be offshored, which can be Li says the theory at Swan Island done by robots or software, and was easy, he had already studied which still require dexterity, brawn, electricity in high school in China. soft skills and eye contact. And Ore- He liked working hands on with gon is trying to train people who electrical motors. He studies alone missed out in high school to replace in his apartment in Southeast. “The a graying, skilled blue collar work- gym is my hobby.” force. Li hopes to complete his Associ- Some of the students are econom- ates of Applied Science Degree in ically disadvantaged, or have not Facilities Maintenance Technology much experience of school. Career in August 2016. He has other wor- Pathways helps them get work ries though. He does not think being skills, continuing education and get a HVAC technician will qualify him them back into the workforce. Even for a H1 visa, to stay and work in coming out of the recession, compe- the US. tition for jobs in Portland is tough. “I need at least a bachelors de- For instance, in February Trimet — gree in my major field, associates is which is seeing a greying of its staff not enough. I don’t know what to — told PCC they were hiring 27 en- do. I’m talking to my friend in Cana- try level service workers. This is a da, in Vancouver. I’m 28 and I’m not gateway to Trimet’s more lucrative sure if I have another four years to apprentice programs. They had five get another bachelors degree.” hundred applicants. Applying on- line, cold, is almost useless. Career Brain Drain Pathways tries to shepherd them tribune photos: JAIME VALDEZ Darrell Goodley made friends though the paperwork and help B rook Weer was called upon to talk about what it was like being a PCC student again. with Darrell Glass, 27, and they them with their “soft skills,” such as studied together with other stu- the way they speak and relate to FAR LEFT: Rick dents regularly in the evening in people. Willebrand, Portland one of their homes. “Skyler’s re- Haydee Goldenberg, one of PCC’s Community College’s view class was a big help,” he add- career coaches, explains. “I lost my Trades and Industry ed. job in a grant-funded program with director, pleased to see Glass has a gothic tattoo on his PCC a few years ago, but when my his students go from forearm that reads “Slacks.” It’s heater went out and I had to replace unskilled to skilled what his friends called him in it,” she says. Her point is people will labor. LEFT: Willebrand school. “I’m not a slacker now,” he always pay for heating and cooling. inspects the work of says, smiling. Brook Weer, a 34-year-old mother HVAC installation “I try and stay on top of him be- of four, was there to graduate, students, including cause he’s a young Darrell,” says which is one step in her two-year fa- Darrell Glass, his buddy Goodley. cilities maintenance program. She nicknamed Slacks, left, Goodley has been a flagger, do- eventually wants to get her four- in plaid shirt. ing traffic control for Mountain year journeyman electrical license. View Flagging, making $22 an hour Weer talked about how she began Weer and other students showed ing with one’s hands, and reminded were going to make it,” says on a prevailing wage job. And he’s the class taking things lightly. In a special appreciation for Skyler Stea- everyone that they benefitted “from Goodley.” If you didn’t pass the ready to don his Wolverine boots writing exercise that asked them to rns, an ESOL (English for Speakers a lot of work behind the scenes by first test you couldn’t move on, and sunglasses again if need be. look forward to the end of the class, of Other Languages) Instructor and the Career Pathways team, to get and we were all panicking.” “The money is definitely better in she said she wrote: PCC’s Career Pathways support things set up.” He had had 27 jobs in He was sad to see three stu- flagging,” at least in the beginning. “Congratulations Brook, you fin- person. Sterns helped them in their his life. “I’m familiar with working dents leave. “Three African Amer- Goodley is looking forward to ished among the top of your class. studies, but he was taking the dead end jobs, and I know you are ican students, young guys I tried Facilities Maintenance classes be- You didn’t make any friends, but course alongside them, learning the too. But the resumes you guys came to talk to them, tell them to hang ing at night, so he can flag in the that’s OK. I know being only one of subject from scratch too. in with are gone out the window. in there, give it more of this, but day if he can’t get a job in HVAC. three girls — there were three when Nace Anderson Cole said he came You are no longer unskilled work- they left, they didn’t think they But for all this hard work by it started — was difficult, but you ig- in to the program “Not knowing a ers. And that’s a big change. You could pass the test.” teams of people, Oregon still risks nored them like a pro and didn’t let single thing, not even what a don’t have to settle.” a brain drain. it bother you.” wrench is.” In a passionate and po- Another student from the origi- Class of ’15 Texas is calling, with its hot She said the first statement was etic speech, he said they have start- nal four, Darrel Goodley, was at The class started with 20 people weather and big economy. As is true, about finishing near the top of ed as HVAC worker “at the bottom age 55 hoping to make a fresh and ended with 13. California. And Nevada. Glass is her class, but she did make bonds of the totem pole, but we’re not go- start after moving here from the Student, Jonathan Moore, 31, thinking of joining his wife in Las with other students. Weer also ing to stop there.” Bay Area. He started in the three completed the class in three months Vegas, where she is a dialysis tech- learned that when people second “The teachers showed us all the month class and was advised to rather than six, as did Wentai Li. nician. guessed her knowledge because she pathways of current, which is kind switch to six months. They had Li had been suspended from Ore- “I love it up here in this great was a “girl,” she second guessed it of like our lives, the pathways lead three weeks to get to grips with gon State University because his northwest,” says Goodley. “Even too, and had to learn to stand her us in the direction we want to go to.” the basics of electricity. “When we low GPA in Computer Science. though there’s a lot more industry ground and ask for help. Stearns praised the value of work- started out we didn’t think we Are there no coding jobs for him? in California and Texas.”

PRESIDENT vice president CIRCULATION Reporter Photographers J. Mark Garber Brian Monihan MANAGER Joseph Gallivan Jonathan House, Jaime Valdez PortlandTribune Business Kim Stephens web site Offices Tribune editor and Advertising Director design portlandtribune.com 6605 S.E. Lake Road associate publisher Christine Moore creative Keith Sheffield Portland, OR 97222 Vance W. Tong services manager COC NTA T 503-226-6397 (NEWS) Cheryl DuVal [email protected] Tuesday, March 10, 2015 Business Tribune 5 Businesses are working with a Lake Oswego Certified citizens group and Clackamas County to boost sustainability the city’s economic and environmental health aybe swapping compostable cups for containers made from post- WHO’S ON THE LIST? consumer recycled materials doesn’t sound like a big deal, but Seven Lake Oswego businesses have begun M the Leaders in Sustainability certification to Kyra Bussanich, it was a revelation. process. For the owner of Kyra’s Bake Shop, sustain- Kyra’s Bake Shop ability is important. Protecting the environ- Babica Hen Cafe ment is essential. And Gubancs Pub & Restaurant so when Bussanich BY SAUNDRA Accessories from the Heart learned that she was Chuck’s Coffee House serving coffee drinks in SORENSON Lamb’s Market cups that didn’t break Tucci Ristorante down in an efficient LakeOswegoSustainabilityNetwork way, she worked with the Clackamas County Web: clackamas.us/recycling/business.html. Office of Sustainability to find an alternative. “They have been instrumental in helping us,” Bussanich says, “and just opening our called Leaders in Sustainability. eyes to different materials that could be re- Working with the county and the Lake Os- cycled.” wego Sustainability Network, Bussanich dis- The advice couldn’t have come at a better covered a wealth of environmentally friendly time. practices. She learned about those composta- Bussanich recently moved her gluten- ble cups, for example, and that other materi- free bake shop to a new location on A Ave- als she had always assumed were waste — nue. The space is five times the size of her like the shrink wrap used to contain raw previous shop, but Bussanich still wanted cookie dough and to cover trays of baked PAMPLIN MEDIA GROUP: VERN UYETAKE to reduce her business’s carbon footprint. goods — could be recycled. Joe Buck, the owner of Babica Hen Cafe and Gubancs Pub & Restaurant, was among the first And so she joined a freshman group of commercial customers to sign up for Republic Services’ composting program. companies taking part in a pilot program CONTINUED / Page 6 Portland’s FIRSTFIRST TERRY BOYD’S EDITIONEDITION WORLD BEST with Tim Hohl and Terry Travis local radio!

5am to 9am 9am5am toto Noon9am 3pm to 6pm Monday-Friday Monday-Friday Monday-Friday 500450.010715 6 Business Tribune Tuesday, March 10, 2015 ■ From page 5 Industry-specific answers Joe Buck, the owner of Babica Making those kinds of changes Hen Cafe and Gubancs Pub & Res- helped Bussanich earn gold certi- taurant, agrees, and he praises the fication from the county as a lead- Leaders in Sustainability program er in sustainability. And it also as a “comprehensive” solution. helped align Kyra’s Bake Shop “It goes well beyond trash (dispos- with the goals of the Sustainabili- al) to good office and employment ty Network, which believes that practices,” says Buck, who is also a environmental, economic and so- Lake Oswego city councilor. “It cial best practices can improve the seems like a program that goes full health not only of a business but circle in sustainability.” also of the community where it One of the actions a business can thrives. take to qualify for a sustainability “The idea is just to sort of get certification is food composting. For away from the polarization that the past few years, both of Buck’s comes up with community issues,” restaurants have been using Repub- says Duke Castle, one of the lic Services’ composting program. group’s founders, “and to look at “We were some of the first com- how we can work together to build mercial customers to sign on. We let a community that’s resilient — them actually analyze our trash,” something our children and Buck says. “We’ve been able to di- grandchildren are going to want vert almost 80 percent of our waste to live in.” to compost.” Sustainability is hot right now, Every business is different, Buck Castle says, and in marketing par- says, “so what Clackamas County is lance, it’s a buzzword that plays trying to do in getting this program Kyra Bussanich has worked with Duke Castle of the Lake Oswego Sustainability Network to reduce her business’s carbon well with younger generations. off the ground is look for industry- footprint. For their efforts, Kyra’s Bake Shop has been named a Leader in Sustainability. The Lake Oswego business com- specific ways to promote sustainabil- munity would be wise, he says, to ity. Food waste is obviously a huge additional costs up front. Winston Carole Winston, who take that to heart — especially in component of the program.” can speak to the often daunting owns Accessories a city where the median age is on In his role on the City Council, costs of making positive changes in from the Heart on A the rise. Buck says, he is looking for ways to the name of sustainability: switching Avenue, switched out “We need more young people,” make sustainability more accessible to LED lighting cost her about $9,500, all of the light bulbs Castle says, “and there are some to businesses and homes throughout although she later received an Ore- in her store for studies, like one done by the Pew Lake Oswego. gon Energy Credit grant for $4,000 to Research Center, that say Millen- “The largest barrier to doing that help defray costs. more-efficient LED nials care about sustainability. is just space,” he says. “It would be Still, Castle points out, businesses lights. The result: They make decisions about where great if, when new family or com- don’t always have to make such bud- “My PGE bills have to live and where to work based mercial buildings are constructed, get-shattering changes to achieve gone down by about on it.” we require they have the space to al- sustainability. 11 percent,” she says. low for both the regular trash and “What we’re doing is saying, PAMPLIN MEDIA GROUP the organics — some type of code ‘Look, there’s certain trends, like get- photos: VERN UYETAKE HOW IT WORKS change to make sure we’re allowing ting off fossil fuel, that are becoming realized they didn’t fully feel or see had been lots of economic-vitality enough space in those trash areas so more key,” Castle says. “Either you that there was strong support for planning efforts that really went no- Applicants are given a checklist of that businesses (and residents) can wait until you have no choice, or sustainability in Lake Oswego.” where. They were too ambitious,” more than 80 “best practices” — actions ranging from putting com- participate in this program.” when you’re maybe remodeling So Castle and his wife, Jan, joined Castle says. “We were told that puters in “sleep” mode while out your business and realize you have with Mary Ratcliff, Lisa Adatto and you’ve got to take baby steps and of use to providing a living wage Long-term benefits the opportunity to think about a dif- Dorothy Atwood to talk about form- show results. to all employees. If a company Carol Winston, who owns Acces- ferent kind of energy source. It’s ing a citizen’s group to fill the gap. “We were fortunate to find out practices 14 specific actions, sets sories from the Heart on A Avenue, prudent to look at this stuff and do it Using the Corvallis Sustainability that Clackamas County’s Office of one new goal and demonstrates says she was inspired to seek certifi- when it’s cost-effective.” Coalition as a model, the group fo- Sustainability was in the process of at least one community engage- cation after hearing Castle’s persua- cused on four areas of interest: food, developing the Leaders in Sustain- ment action, it receives basic cer- sive presentation to the Lake Oswe- Baby steps energy, water and economic vitality. ability program,” he adds. “Our tification. Additional actions can earn it a silver or gold certification. go Business Alliance, a group that The grassroots Lake Oswego Sus- They recruited more members in- feeling was that this fit exactly Certifications last for two years, represents downtown businesses. tainability Network began, in part, to a planning group, including Lake with what we were looking for.” and must then be renewed. Winston, who says she hates waste as a way to bridge the gap between Oswego Chamber of Commerce For Bussanich, the results go “Our network’s going to promote with a passion, had long been trying city and citizenry, Castle says. President Doug Cushing, Lake Os- beyond the obvious environmen- these businesses, and we’re work- to implement her own sustainability “In my consulting, I’ve seen that wego Sustainability Advisory Board tal benefits. ing with the Chamber of practices. councils come and go, but if sustain- co-chair Gary Hanifan, realtor Lynda “For a minimal time commit- Commerce to promote them more Two years ago, she switched out ability lives in a community, it’s been O’Neill, Kumon Learning Center ment,” she says, “it can be a bene- widely,” says Duke Castle, a former all of the light bulbs in her store for because there’s a citizens group,” he founder Debbie Siegel, Lake Oswego ficial thing for the community as marketing manager for Hewlett Packard and a longtime sustain- far-more-efficient LED lights. says. Redevelopment Director Brant Wil- well.” ability consultant. “All that’s Though expensive, she says she has In the spring of 2011, Castle says, liams and Bussanich. Winston agrees. required is for you to have a will- seen the start of ongoing savings. the City Council and the Citizens Together, they drafted an eco- “I really have to applaud the ingness to sit down with the coun- “I used to have to air condition my Budget Committee sought to elimi- nomic vitality plan, then organized city for their support of the Sus- ty and go through the checklist.” store in the middle of winter, be- nate a number of city jobs, including into four sub-groups: Duke Castle tainability Network,” she says. “I For more information about the cause those halogens gave out so the sustainability coordinator posi- led the Economic Vitality efforts, At- think the more we can get busi- Lake Oswego Sustainability much heat,” Winston says. “Now, tion. “A group of us went to the Bud- wood took on Food, Adatto took En- ness owners and the city — differ- Network or the Leaders in my PGE bills have gone down by get Committee and said there’s actu- ergy and Ratcliff took Water. Mem- ent entities within our community Sustainability program. about 11 percent.” ally some real economic benefit to bers include an engineer, an archi- — working together, it just makes Facebook: facebook.com/ The Leaders in Sustainability pro- keeping this job that will more than tect, a banker and a restaurateur. us stronger.” LakeOswegoSustainabilityNetwork gram itself is free, but some recom- pay for itself.” The group also learned from pre- Web: clackamas.us/recycling/ business.html. mended actions — while money-sav- The Council agreed and the posi- vious community efforts. [email protected] ing in the long run — may require tion was saved, Castle says, but “we “What we heard was that there 503-636-1281 ext. 107 Tuesday, March 10, 2015 BUSINESS TRIBUNE 7 ZOOMCARE SCRAMBLES TO STAY AHEAD WITH NEW ‘CAMPUS’ ZoomCare associates at the Northwest 13th Avenue and Everett St clinic awaiting walk-in patients. ZoomCare is expanding its number of Portland- area clinics from 19 to 28, and adding services such as dentistry and pediatrics. TRIBUNE PHOTO: JOSEPH GALLIVAN

sion to reality. We’re building a sons supermarket in Hollywood at changing the industry and creating modern on-demand neighborhood Northeast 33rd Ave & Broadway is new care and economic models for ZoomCare Urgent care retailer to health campus from the ground up to open this summer. It will be healthcare.” CEO: Dave Sanders. MD with people at the center,” said dubbed Zoom+Prime, offering on- ZoomCare promises ER treat- build ‘distributed Ownership: cofounders family Sanders at a press briefi ng last demand “Holistic Health to Prevent ment at one-tenth the cost of a nor- practice doctors Dave Sanders Monday, around the corner from and Cure Chronic Disease.” mal emergency room. It has a com- and Albert DiPierro campus’ in Portland Zoom’s fl agship Pearl clinic. The setting is designed to be plex slogan, “The Promise of twice/ Equity partner: Endeavour Capital “This is urban, on-demand more like a yoga studio crossed half/ten: twice the health, half the Clinics: 19 neighborhood on- serving everything from healthcare. This is a one of a kind, with a test kitchen than a doctor’s price, ten times the delight.” demand health clinics, expanding fi rst in the world effort to rebuild offi ce. Sanders, the CEO, said the model to 28 in 2015 in Portland. Also dentistry to pediatrics from scratch how healthcare Zoom+Kids will be a Discovery is to encourage customers to see present in Seattle. should be, around Sarah.” Sarah is Center for Parenting Awesome their healthcare providers — not Headquarters: 19075 NW Zoom’s notional customer, a young Kids, opening this summer in the just specialists but nurses and oth- Tanasbourne Drive By JOSEPH GALLIVAN female. In the ad campaign, diverse Beaumont neighborhood at North- er, less expensive practitioners — a Suite 200 Hillsboro, OR 97124 The Tribune actors claim “I am Sarah.” east 43rd Ave & Fremont. A yurt lot, to head off more expensive Phone: 503-684-8252 ZoomCare will expand from de- and a stage will occupy kids while treatment later. Web: zoomcare.com Walk-in medical chain ZoomCare livering urgent care to adding pri- parents receive parenting and med- He said the usual model is a high Fun fact: Endeavour Capital has a announced Monday it is adding mary care, advanced self-care, pe- ical advice. deductible that puts people off controlling interest in New Seasons nine new clinics in Portland. By this diatrics, mental health, emergency Like Car2Go, Zoom uses simple seeking care. ZoomCare aims to be summer ZoomCare will have 28 services, specialty care and outpa- graphics, mobile technology and a in the healthcare exchange in time neighborhood clinics and advanced tient surgery. lot of the color blue to appeal to dig- for open enrollment which begins Sanders. care studios as part of its on-de- Patients can make appointments ital natives and early adopters. The Nov. 1, 2015. The move comes after an invest- mand neighborhood health campus. on a smart phone, computer, or by appeal is convenience and low, fl at Asked how much the company is ment from Endeavour Capital last Dave Sanders, MD, Zoom’s Co- phone, or simply walk in. Zoom rates, under the slogan “1,000 ser- investing, Sanders would only say summer which provided an undis- founder and CEO, said the new claims to have a less than fi ve min- vices for $140.” “A lot.” closed sum (between $25 million and “distributed neighborhood campus” ute wait to see a doctor, compared The brand experience is over- He quickly added, “The capital $100 million) for deepening Zoom- will be “held together by the con- to an average of 40 minutes else- seen by Steve McCallion, Zoom- effi ciency we bring is astounding Care’s offerings in Portland before nective tissue of the smart phone.” where. Care Chief Member Offi cer and compared to the traditional model. spreading out geographically. Storefronts around Portland, es- New offerings such as Creative Director. “Now we’re giv- For less than the cost of building a Hillsboro-based ZoomCare faces pecially in inner Northeast, have Zoom+Smile promises “On-De- ing people radical access and con- traditional hospital we’re building competition from “doc in a box” begun sporting the trademark mand Healthy, Clean White Teeth” trol of their preventive and ad- an entire urban health campus.” shops such as Doctors Express and white cross on a royal blue back- at 33rd & SE Division Street, start- vanced care,” said McCallion. The goal is to set up Portland, Legacy Health which has partnered ground. ing this spring. “With our new on-demand neigh- then Seattle, then roll the model out with GoHealth/Northwest Urgent “2015 is the year we bring our vi- A clinic next to the new New Sea- borhood health campus, Zoom is to other cities across the US, said Care. 8 BUSINESS TRIBUNE Tuesday, March 10, 2015 KAI USA THE CUTTING EDGE

TRIBUNE PHOTOS: JOHN M. VINCENT One person assembles each Zero Tolerance knife in Kai USA’s Tualatin factory. The new product line is designed around the needs of military, police and other fi rst responders.

start his own company and Kershaw “It was my mission,” he says. A For four decades Knives was born with his designs. A marathon runner, he walks softly few years later, Kershaw Knives be- around the executive offi ces in his Kershaw has been came a subsidiary of Japan’s Kai Cor- athletic shoes, but with a forceful fo- poration, with Pete Kershaw as presi- cus on the company’s strengths — making top-quality knives dent from 1977 to 1998. Last year, the quality, technology and innovation. U.S.-based arm of the company cele- His fi rst steps were to move produc- hen I became an Eagle brated its 40th anniversary with record tion to the United States and increase Scout some 30-plus years sales. the strength of the brand. “It pan ago, I received a folding Kershaw Knives devel- is my conviction, strong for Hiroshi (Jack) knife from my scout troop. oped a solid following within John brand ensures a company is more than Igarashi, 63, came W to the U.S. in 1997 It’s a quality tool that was made by a its niche, but by the late stable and sustainable,” he 100 years, in an area of the country local company, and I use it to this day. 1990’s the company’s reliance Vincent says. that has been crafting blades for more to bring Kai USA The Portland area has a tradition of on overseas production and The fi rst years were a bit than seven centuries. back from dire being a center for the production of the effects of currency imbal- rough, he admits, as the new However, the learning has been a fi nancial straits. bladed tools and knives, from large ances had crimped its ability production facility struggled two-way street, says Igarashi, “Ameri- Under his leadership producers such as Gerber Legendary to grow brand awareness with how to build quality ca is a tutor, a mentor to me,” he says. in 1997, an Oregon Blades to small craft companies like and fl ourish. By 1996, the products effi ciently. As pro- “Security is the greatest enemy — stay production facility Oaks Bottom Forge. company was insolvent, ac- duction ramped up, Igarashi humble and always listen to the cus- was created. The Many of the companies vying for a cording to Chief Operating brought in production engi- tomer’s voice.” company achieved slice of the growing market can trace Offi cer Hiroshi (Jack) Iga- neers from Japan to help per- Igarashi knew the company had sales of more than their roots back to other Portland-area rashi, who arrived in 1997 fect the facility’s manufactur- turned a corner in 1999, when one of $90 million in 2014, manufacturers. and was given the task of HERITAGE ing prowess. Kai Group has their U.S.-made knives won an award with $100 million In 1974, Pete Kershaw left Gerber to turning the company around. MATTERS been producing knives in Ja- at the industry’s annual trade show in forecast for 2015. Tuesday, March 10, 2015 Business Tribune 9

Atlanta. Since then the company has routinely received awards at KAI USA the show. Kai USA’s business is flourishing, Established: 1974 as Kershaw Knives, became Kai USA in 1977 with sales exceeding $90 million in Ownership: Subsidiary of Kai 2014 and projections of exceeding Group, Japan $100 million for 2015, according to Leadership: Hiroshi (Jack) Igarashi, Igarashi. In 1997, sales were just Chief Operating Officer and $8.5 million. The sporting blades Managing Director of Kai Group, branded as Kershaw Knives are Japan now just one of three brands pro- Employees: 290 duced by Kai USA. Address: 18600 SW Teton Avenue, “Kershaw brand is really the mo- Tualatin, Oregon 97062 tor, for sure,” says Kai’s director of Brands: Kershaw Knives, Zero sale and marketing Thomas Welk. Tolerance Knives, Shun Cutlery “We’ve been able to have entry lev- Product price range: $25-$400 el, opening price point products, For more information: and then we have all of these limit- www.kaiusaltd.com ed edition high-end USA-made pre- mium products and uber-premium products. There are not a lot of ished products by teams of work- manufacturers that have that abili- ers. ty to hit a target audience, where Zero Tolerance production fol- we have a product for everyone.” lows the principle of “one-man, one Kershaw’s catalog now showcas- knife,” with one skilled craftsman es dozens of styles of folding responsible for the entire assembly. knives, plus a broad selection of “We understand that people are fixed-blade knives and other bladed looking for what is made in Ameri- tools. Kershaw sporting knives ca,” says Igarashi. start at $25, an important price The company’s future lies in its point to bring new customers to the ability to reach younger customers brand. and expand its product offerings in- Kai’s sales growth hardly took a to untapped markets. dip during the economic downturn, “What we’re seeing is that mass Senior designer Jim MacNair uses a computer-aided design program to model a new knife. Kai USA produces dozens of largely due to a new product line. retailers are the drivers of the in- different knife models across its Kershaw and Zero Tolerance brands. About $40 million of the 2014 sales dustry these days,” says Welk. volume came from Shun Cutlery, a Where the retail knife industry was comprehensive line of high-end once dominated by small, indepen- kitchen knives that launched in 2003. dent shops, there’s been a major Kai’s latest brand is designed for shift to larger retailers. professional users of bladed tools, That’s both a good and bad thing including law enforcement, military for Kai. The new channels are mas- and first responders. Zero Toler- sive, but knives can be a more per- ance knives are not inexpensive, sonal purchase. Bladed tools have but they represent the pinnacle of to fit well in your hand, and per- Jack Igarashi’s quality, technology form your desired tasks. It’s tough and innovation mantra. They’re to evaluate that on the floor of a made of the most advanced materi- sporting goods megastore, especial- als used in the production of knives, ly if the product is package in a with strict tolerances to ensure that sealed plastic package. they will always function as de- But once you’ve had a Kershaw, signed, even under severe condi- their extensive product array cre- tions. ates a path for you to be a customer Zero Tolerance knives start at for a long time. For customers in $125, with most of the lineup well the Portland area, they can swing above $200. by Kai’s Tualatin headquarters and In 1997, the company had 25 em- have their knives sharpened any ployees, now it has 290 with many time, while they wait. of them working in the 55,000 sq. ft. Igarashi sees Kai USA growing Tualatin production facility. The fa- sales into the $130 to $150 million cility follows the principle of contin- range in the next decade. He bases uous improvement pioneered in his projection on the idea of moving Asia by companies including Toyo- into production of blades for the ta. medical industry, paired with con- Above left: Assembler Lorena Rodriguez checks the operation “We’re always improving,” says tinued growth in both the sporting of a Kershaw folding knife just assembled by her team. director of manufacturing and engi- and kitchen knife businesses. Production of Kershaw brand knives employs an assembly line neering Craig Green. “What we’re Kai USA is going to “keep our process, while Zero Tolerance knives are built by one assembler. doing now is not what we were do- dream,” he says. “Nothing like a Above: Kai USA’s Tualatin factory makes between 600,000 and ing two years ago.” dream creates your future.” 800,000 knives per year for the company’s Kershaw and Zero Parts are laser cut and machined Tolerance brands. Different grades of steel are used depending to strict tolerances while blades are John M. Vincent is a third-generation on the knife’s intended use. Left: German-made robotic ground by a fleet of robotic Ger- Oregon journalist. Reach him at grinding machines create the blade’s sharp edge. Even after man-made grinding machines. The [email protected] or years of use, local customers of Kershaw can visit the average Kershaw folding knife con- @OregonsCarGuy on Twitter. He welcomes company’s customer service department in Tualatin to have tains 19 parts, assembled into fin- your suggestions for this column. their knife’s blade sharpened. 10 BUSINESS TRIBUNE Tuesday, March 10, 2015

SHOULD OREGON REQUIRE PAID SICK LEAVE?

TRIBUNE PHOTO: CHRISTOPHER ONSTOTT Jim Houser, co-owner of Hawthorne Auto Clinic, a Southeast Portland repair shop began a paid sick leave program when they hired their fi rst employee.

im Houser says he has of- requirement for employers to pro- sick leave for all employees, he tical bills — Senate Bill 454 and fect. fered paid sick leave to em- vide paid sick leave. says there is an alternative. House Bill 2005 — allowing work- Even with Oregon’s two largest ployees at his Portland auto “As far as I know, I have never “I want to see paid sick leave for ers to accumulate one hour of cities covered, Labor Commission- Jrepair business for 32 years had a job with paid sick leave,” those who work 30 or more hours, leave for every 30 hours worked, er Brad Avakian says 47 percent of — and last year, Brown says, “Are and I would like it to be catego- to a maximum of seven days per Oregon’s private-sector workforce its average usage there jobs with paid rized as paid time off,” he says. year. would not accrue sick leave. among nine full- BY PETER WONG sick leave?” Houser, Brown and Nesbitt are Each has the same 20 chief spon- “When you look at low-wage time and two part- Mike Nesbitt among the voices — along with la- sors and co-sponsors, all Demo- workers, the gap is greater still time workers was 2.7 days. owns fi ve Papa’s Pizza Parlors, bor unions and human services crats. —71 percent of low-wage workers, “Paid sick leave is one of our where he started as a worker 40 groups for it, and several business A House committee heard but disproportionately women and least costly and most effective ben- years ago — and are in Eugene, groups against it — that have did not advance similar legislation people of color, lack sick days pro- efi ts we offer,” says the owner of which also has a sick-leave re- weighed in on whether Oregon in 2013. The Portland City Council tection,” says Avakian, whose Hawthorne Auto Clinic. quirement scheduled to start July should be the fourth state to re- then approved its own require- agency would oversee statewide Anjeanette Brown lives in Port- 1. quire paid sick leave. ment, which took effect in January compliance. land but works in Gresham, so she Although he opposes pending House and Senate committees 2014; Eugene followed suit, but its Connecticut passed a require- is not covered by Portland’s city state legislation to require paid have heard testimony on two iden- requirement has not yet taken ef- ment in 2011. California and Mas- Tuesday, March 10, 2015 Business Tribune 11 sachusetts - one by legislative ac- small businesses have fears that hours or more are my key employ- tion, the other by voter approval - exceed what is going to be in- ees, and I can’t get by without have requirements that will start volved,” he says. them. This is true in most restau- July 1. So do cities such as New As for Anjeanette Brown, paid rants, and in most businesses, and York and San Francisco, which al- sick leave is something whose I’m not going to reduce their ready have them. time has come — and a benefit she hours to avoid providing sick House Speaker Tina Kotek, D- has never enjoyed as a worker. leave! That would be cutting my Portland, says legislative leaders “Paid sick leave is necessary, if own throat. will name an informal work group we are going to be able to survive “What I want a sick leave law to devise legislation that will insti- in this country, because we have — paid time off — to do is target tute a statewide standard for paid to take care of our sick, needy and those key employees as we al- sick leave. elderly,” she says. ready do with many of our current “It’s a step in the right direction benefits (including vacation Pro: ‘Necessary’ benefit to help people out in their time of time).” Houser has owned Hawthorne need.” Helen Scott, formerly a partner Auto Clinic for 32 years, and his in a Grants Pass bookstore, says wife was the import technician for Con: Alternatives available many business owners in econom- three years for the business’s pre- But Mike Nesbitt, who started ically depressed communities vious owner. as a dough roller four decades ago such as hers cannot even afford to When they hired their first em- and now owns the five Papa’s Piz- hire extra help. ployee, they began paid sick leave, za Parlors in Eugene, says the “It used to be these owners “although we call it personal state legislation is the wrong way could take some time and volun- TRIBUNE PHOTO: CHRISTOPHER ONSTOTT time.” to achieve that goal. teer to help other projects in the “We want to have benefits in place that will keep people happy and healthy, not They now have 11 employees, He says a more workable alter- community,” she says. “But now and the nine full-time workers to worry about being sick and missing time,” says Houser. native would make a distinction many must remain in their have an average tenure of 17 between truly part-time workers stores because they have not years. competition from larger business- gon, a group of small-business and those working 30 or more enough income to hire employ- “That kind of loyalty is critical es that do not see the value in re- owners promoting policies that hours. ees sufficient to cover the own- to our business. In the same way taining employees. Their practices may differ with those of other “Employees working 30 or more er’s absence. that you would not want your cus- make it hard for us to be competi- business groups. hours are those who suffer ex- “Many shop owners will not be tomers to go elsewhere, it’s also tive.” According to an alliance survey treme consequences when they able to afford the extra expense true for our employees,” Houser Houser says if the state legisla- of 443 owners, many of them out- must miss work. Part-time work- of paid sick time for employees. says. tion passes, he would have to ex- side the big cities, Houser says ers, who represent 90 percent of Some would have no options left “We want to have benefits in tend his personal time off from opinion is divided — 48 percent in my employees, have the option to except to close the businesses.” place that will keep people happy five to the proposed standard of favor, 36 percent against — but make up missed days through and healthy, not to worry about seven days. owners who are women favor it by shift trading, and they already do [email protected] being sick and missing time. We Houser is also co-chairman of 51 percent. this regularly,” Nesbitt says. 503-385-4899 or 363-0888 in small business are faced with the Main Street Alliance of Ore- “People do not appreciate that “My employees who work 30 twitter.com/capitolwong 12 Business Tribune Tuesday, March 10, 2015 Entrepreneurs Eleven people give three-minute talks pitch ideas for cash to promote their new businesses

avid Schaefer started his sales speech by bringing the audience back to feel- Ding the tug on a string the first time they learned to fly a kite. “That pull is energy,” said Schae- fer, introducing his Beaverton- based eWind Solutions on Monday night. “Our desire is to power the world with the energy of kites.” Though Schaefer later called it “rough,” his presentation was good enough to win the top $500 prize in the Oregon Technology Business Becky Voorheis of Center’s first Westside Startup Quickbeam, Inc., Pitch Event. tells the audience BY ERIC Schaefer about her was one of company’s APALATEGUI 11 entrepre- product, which neurs who aids in the pitched their ideas to a packed room treatment of at the Golden Valley Brewery on methamphetamine Northwest Bethany Boulevard. addiction, at the Schaefer hopes to have his kites PubTalk pitch flying over small farms within a few contest at Golden years after a testing phase. Once perfected, he is convinced that his Valley Pub low-flying kites will generate cheap- recently. er energy for many of the nation’s PAMPLIN MEDIA GROUP food suppliers without taking up photos: MILES VANCE their productive ground. Schaefer hopes to get his product off the to connect people who need simple ground in agriculture before he transportation of a large item — for moves into other markets. example, a couch or a barbecue grill “I’m really excited about this that won’t fit in their Honda — with product,” said Schaefer, who lives in a professional delivery company Wilsonville but is starting the com- that has an opening on their sched- pany as a tenant at OTBC, 3800 Ce- ule. dar Hills Blvd., Suite 260. The center, “I think our customer wants a an incubator for tech startups, gets known quantity professional, not part of its funding from the city of Joe Blow in his truck,” Pelett said. Beaverton. The city of Hillsboro also Both Schaefer and Pelett acknowl- co-sponsors OTBC’s regular edged that their ideas likely snared PubTalks, including Monday’s pitch the top spots among an impressive event. group in part because they had sup- Meanwhile, Walter Pelett’s idea is porters in the audience. already on the ground and rolling. Other concepts pitched included Pelett, a Beaverton resident, is several healthcare concepts, includ- left to right: Dennis Steele of Portland Biofuel Project shows a sample of his product on Tuesday, Handi Bayuksahin testing his TooBigForMyCar custom ing on-demand healthcare, a new of Green Goggles Toys, and Christine Enderby of Nuzzle also make presentations during the PubTalk pitch contest at delivery service with the help of heart-attack risk assessment test, a Golden Valley Pub. several Portland-area home furnish- hands-free warming and cooling ing stores that refer customers to technology, and a new treatment producing biofuels from plants. While the participants weren’t billions of dollars. him. compound to combat methamphet- The entrepreneurs had to pitch pitching to investors at the event, “It was a very good lineup of His idea snatched the second- amine addiction. ideas for growth companies, also several privately acknowledged pitches — great diversity,” said most votes and he pocketed the run- Three hopefuls were developing known as traded-sector, which that they are in the fund-raising Steve Morris, executive director ner-up prize of $100. game or online media products, one produce goods or services locally stage necessary to bring their of OTBC. “There were a lot of Pelett, who sold off his own deliv- is connecting buyers and sellers in that are sold to a wider market, ideas to a wider market. Some de- very credible, very interesting ery businesses, is testing technology the food industry, and another is bringing new money into the area. fined their markets well into the pitches.” Tuesday, March 10, 2015 Business Tribune 13 Email your business briefs to: [email protected] YOURbusiness

Outreach meetings March 17 for until March 11 — if it wishes to ap- Ovation wins a peal. Mesaros said the company PDX concessions opportunities had not appealed the citation as of Local businesses interested in Wednesday. offering retail items, food and bev- ‘Best of Houzz 2015’ Inquiries at the Fleetwood plant erage, or passenger services at this week were directed to repre- Portland International Airport are sentatives at Cavco’s headquarters invited to attend one of two meet- in Phoenix, who did not immedi- ings on March 17. customer service award ately respond to a request for com- The meetings, designed to out- ment. line how to do business at PDX, Pamplin Media Group are scheduled from 8 a.m.-noon or Tire Factory celebrates 2014 with 1-5 p.m. in the Mt. Hood Ballroom Ovation Design-Build of $3.8M payout to members at the Sheraton Portland Airport COURTESY: OSHA Lake Oswego has been More than 450 attendees partici- Hotel at 8235 NE Airport Way. The Fleetwood Homes was recently fined awarded “Best of Houzz” for pated in the Tire Factory 2015 An- meetings will better orient poten- $75,000 by the Oregon Occupational Customer Satisfaction by nual Meeting in Portland. Tire Fac- tial concessionaries for new oppor- Safety and Health Administration. One of Houzz. tory Members heard their co-op’s tunities starting in 2016. Those the violations was for workers not Houzz is one of the leading leadership announce $3.8M in prof- planning to attend a meeting must wearing hard hats, as seen in this picture. online platforms for home re- its and volume bonus payouts for RSVP by March 12 to PDXConces- modeling and design. Ovation co-op Members at its 31st Annual sionsOpportunities@portofport- production supervisor for their in- Design-Build, in business for 30 Meeting. land.com or by phoning 503-415- tentional disregard of the known years, was chosen by the more “It’s exciting to announce anoth- 6007. rule.” than 25 million monthly unique er great year”, said John Kreidel, The concessions opportunities The specific violation in ques- users that comprise the Houzz Tire Factory CEO. “Our Members are the second phase of refreshing tion alleges that the plant, which is community from among more buy as a group and advertise and concessions through 2017, as exist- owned and operated by the Phoe- than 500,000 active home build- warranty what they sell under the ing concessions leases expire. Con- nix, Ariz.-based company Cavco ing, remodeling and design in- Tire Factory name. The profits tinually refreshing concessions Industries Inc., did not provide fall dustry professionals. come back to them, and the vol- themes at PDX has proven suc- protection to its employees after The Best of Houzz award is ume bonuses are paid directly to cessful in maintaining a high level beginning construction on a line of given in two categories: Design them. Profits and volume bonuses of customer satisfaction and recog- new, taller mobile homes last year. and Customer Satisfaction. De- totaling $3.8 million dollars make nition in the industry. According to the report pre- sign award winners’ work was SUBMITTED PHOTO for lots of smiling faces.” Meeting attendance is not re- pared by Oregon OSHA inspector the most popular among the Sandy and John Hendricks, owners The Tire Factory business mod- quired to submit proposals later John Murphy, roofers working on more than 25 million monthly of Ovation Design-Build based in el allows Members to buy direct in this year. However, in order to these homes were not afforded users on Houzz, known as Lake Oswego, have been awarded a small quantities from Regional submit proposals, it is necessary to protection while installing sheath- “Houzzers.” Customer Satisfac- Best of Houzz 2015 award. Distribution Centers at lower complete the concessionaire regis- ing and shingles. tion honors are determined by group prices and earn rebates on tration on the Port of Portland’s “On each ‘Park’ model, the roof- a variety of factors, including specified purchases. online bid and proposal system ers had to climb up and over the number and quality of cli- “Houzz provides homeown- found at: portofportland.com un- guardrails from the scaffolding,” ent reviews a professional re- ers with a 360-degree view of Kuni Announces CEO Greg Goodwin der the business opportunities tab. Murphy wrote. “They had no tie- ceived in 2014. Winners receive home building, remodeling and Wilson rejoins Pac/West Registration assistance is avail- off points for harnesses, then had a “Best of Houzz 2015” badge on design industry professionals, Communications as Senior able by calling 503-415-6293.w to jump back down onto a mobile their profiles, helping Houzz empowering them to engage Vice President of Marketing scaffold after they finished the users around the world who the right people and products Pac/West Communications re- Fleetwood fined $75,000 task at hand.” discover and love a profession- for their project,” said Liza cently announced that seasoned A manufactured home plant in Murphy reported the roof of the al’s work to learn even more Hausman, vice president of in- veteran Pam Wilson is rejoining Woodburn has been fined more Park model is approximately 13 about that business’ popularity dustry marketing for Houzz. its staff as Senior Vice President of than $75,000 for several serious feet off the ground, and that a fall and satisfaction rating among “We’re delighted to recognize Marketing. Wilson brings with her safety violations, including one from that height, onto the concrete their peers in the Houzz com- Ovation Design-Build among more than 30 years of proven stra- that management allegedly re- floor of Fleetwood Homes’ Wood- munity. our ‘Best Of’ professionals as tegic communications, public rela- fused to address even after con- burn factory, could result in death. “We are thrilled to be hon- judged by our community of tions and marketing experience, cerns were brought forward by Oregon OSHA cited the business ored by Houzz.com. It’s one of homeowners and design enthu- covering an array of areas from employees and a state health in- $70,000 — the legal maximum — my favorite websites and great siasts who are actively remod- health care and transportation/ spector. for the willful violation. Melanie validation for us. We pride our- eling and decorating their land use planning to issues man- According to the Oregon Occu- Mesaros, a spokeswoman for Ore- selves on great customer ser- homes.” agement. pational Safety & Health Division gon OSHA, said that even after her vice so this really is a treat,” Follow Ovation Design-Build “Pam’s versatile skill set and di- (Oregon OSHA), employees at agency brought the issue to man- said Sandy Hendricks, designer on Houzz at: houzz.com/pro/ verse marketing expertise Fleetwood Homes, a privately agement’s attention, work contin- and co-owner of Ovation De- ovationdb. And visit the web- strengthen Pac/West’s service of- owned manufacturer employing ued without protection. sign-Build. site at: ovationdesignbuild.com. fering for our many corporate, 134 non-union workers on Prog- It was this knowing disregard nonprofit and government clients,” ress Way, notified their supervi- for the rules that made the action a said Paul Phillips, president of Pac/ sors of a potentially lethal safety more serious — and much costlier West. “She is well-versed in the concern on three occasions in Jan- — violation. agency issued none last year, and safety equipment and allowed em- history, landscape and issues uary, April and May of last year. “That’s what gets it considered a only two in 2013. ployees to stand on guardrail scaf- across the region and state. Pam Michael Hughes, a production willful violation — they intention- Fleetwood was fined an addi- folding. has led a number of major initia- supervisor and chairman of the ally ignored our rule,” Mesaros tional $5,800 for four serious viola- The plant was previously issued tives, as well as public efforts, at safety team, filed a complaint with said. tions, which included allegations a $5,000 fine in April 1999 for an- the local, regional and state level Oregon OSHA Aug. 27, but only af- Findings of willful safety viola- that the employer failed to provide other fall protection violation. with definitive success.” ter he had “exhausted his appeals tions by Oregon OSHA are not un- ladder access and hard hats to em- This citation was issued Feb. 9, to the production manager and heard of, but they are rare. The ployees, failed to properly inspect and the company has 30 days — CONTINUED / Page 14 14 Business Tribune Tuesday, March 10, 2015 Email your business briefs to: [email protected] YOURbusiness

■ From page 13 Business forum to focus Washington. Cardinal. Just recently, he tions Bank in Ft. Lauderdale, on disaster preparedness “Being recognized as one of the launched Add Toner, a growth ac- Fla. She later worked at South Wilson will oversee the firm’s Is your business ready when world’s most admired companies is celerator for emerging brands. Trust Bank in Alabama for six marketing and public engage- the “big one” hits? We live and con- a tribute to the hard work of all our Prior to that, Ton- years. For the past eight years ment efforts. This includes de- duct business in the Cascadia sub- team members,” said Oregon Re- er served as Man- she has worked at U.S. Bank in vising effective marketing ap- duction zone. It has been more than gion President Tracy Curtis of Port- aging Partner of Portland as a Business Banking proaches that motivate and en- 300 years since the last earthquake land. “The passion and care that our Source Marketing, sales manager. gage target audiences, shaping and experts say the next big earth- team members demonstrate for our (an MDC Partners brand strategies and crafting quake in the Pacific Northwest is customers, our communities and agency) where he Juice it Up! opens in Hillsboro customized campaigns. Wilson not a question of if but when. Four each other are what drive our suc- spent the last 15 Juice It Up! will open its first will also play a key role in the years ago the Japanese tsunami oc- cess.” years running Oregon location in the Tanas- firm’s issues management ef- cured. Oregon’s underwater tecton- The magazine has posted its full new business for bourne Shops in Hillsboro. This forts. ic plates are a mirror of the plates in list of 349 companies in 55 industries this leading stra- will be the first of three loca- Formerly, Wilson served as the Pacif ic Ocean near Japan. That (sorted by rank, industry or loca- tegic consumer toner tions that Brooklynn Lorenzen, Marketing and Outreach Manag- event caused untold damage. tion) online at Fortune.com. experience agen- President of Oregon-based Juice er at TriMet. In this capacity, she Earthquakes are only one con- Fortune’s survey partners at the cy. During his tenure, Toner is 55, LLC, will open in the Port- was responsible for the transit cern. Landslides, potential flooding, Hay Group surveyed analysts, di- credited with helping to signifi- land area. agency’s brand strategy and exe- and other threats impact portions of rectors, and executives in each in- cantly grow the agency and at- “I’m super excited to be the cution and reaching diverse au- East County. Being prepared for an dustry to rank companies based on tract dozens of prominent brands first franchisee to bring Juice It diences to inform and gather in- earthquake typically ensures you nine attributes. to its roster. Up! to Oregon, and I’m confident put on proposed actions and poli- are prepared for other types of di- “I have known Mark for over 20 consumers will fall in love with cies. She also played an instru- sasters. Internet, phone service and Nanson hired as years and his track record as one of our raw juices and smoothies, mental role in the launching and even the quick response of authori- Intelligent Services Account the strongest new business develop- just as I did,” said Lorenzen. marketing of TriMet’s commuter ties could be at risk. Manager for TraneOregon ers in our industry made him in- “As a mom and wife, business rail services and its national The Gresham Area Chamber of Mike Nanson has been hired as credibly attractive for this new woman, and athlete, I’m ex- award-winning “Be Seen, Be Commerce and Visitors Center’s intelligent services role,” said Cardinal. “The combina- tremely passionate about pro- Safe” public awareness cam- annual Business Forum for 2015 will account manager tion of his brand and agency side ex- viding my family with healthy, paign. She managed TriMet’s focus on this topic: disaster pre- for TraneOregon, perience, across virtually every on-the-go meal options; and I’m transit advertising program as paredness. Our panel of experts will where he will be business category will provide in- proud to be able to contribute well, generating more than $3.5 help us explore the question of working closely credible value to our agency. His in- something positive to my com- million annually for the agency. whether your business is disaster with TraneOre- stigation and leadership changed munity.” ready and what happens when the gon’s existing the destiny of many product catego- The new Hillsboro Juice It Up! Davidsen joins Rentrak unthinkable happens. building services ries and the way consumer goods is located in the Tanasbourne Rentrak announced political in- Panelists include Bill Nicholson, account managers are sold and we are looking forward Shops, 2790 NW 188th Avenue, dustry veteran Carol Davidsen Senior Vice President, Portland to help customers to seeing how he creates instant im- Suite B, Hillsboro, Oregon 97124, has joined Rentrak as Vice Presi- General Electric; Amy Shlossman, with intelligent ser- nanson pact to our clients and prospects for and can be reached at: 503-746- dent of Political Technology. Chief Executive Officer, American vices and controls us.” 6014. To view the full menu, vis- With more than 10 years of ex- Red Cross Cascades Region; Todd projects. “Joining R2C group feels like a it: juiceitup.com perience in leading micro-target- Felix, Emergency Manager, City of Prior to joining TraneOregon, homecoming of sorts having worked ing campaigns, Davidsen will Gresham; and Kelly D. Piper, Vice Nanson held a variety of positions with the principals as a former cli- OMEP funding doubled oversee Rentrak’s initiatives for President, Director of Emergency at Siemens Industry, including elec- ent, partner, and colleague in previ- Oregon Manufacturing Exten- political customers. Management, U.S. Bank. trical and mechanical services ac- ous firms,” said Toner. “I am super sion Partnership (OMEP) se- Davidsen worked with Rentrak The event is set for Wednesday, count manager, project manager, impressed by the talent, culture, cli- cured an $8.96 million award to while serving as Obama for Amer- March 11, 11:30 a.m.-1 p.m., at Per- Pacific Northwest district opera- ents and diverse capabilities of R2C be used during the next five ica’s Director of Integration and simmon Country Club, 500 SE But- tions manager for fire safety, me- Group, and look forward to helping years to continue its effort to de- Media Targeting in 2012. While ler Road, Gresham. The cost is $40 chanical and energy services opera- them drive fast growth to new cate- velop and grow Oregon’s manu- working for the campaign, she de- per attendee; $350 for a corporate tions manager and account manag- gories and prestigious brands.” facturing sector, including more veloped a system called “The Op- table (seats 8). To register, visit: er for service. Previously, he was a rural, hard-hit parts of the state. timizer,” which analyzed televi- greshamchamber.com. stationary engineer at Clackamas Wells Fargo hires Broudy The awarded amount is double sion specific political demograph- Community College for nine years as a relationship manager the nonprofit’s previous five- ics to help the campaign spend ad- Fortune magazine ranks and served in the U.S. Navy as a Wells Fargo year funding. vertising dollars more effectively. Wells Fargo as world’s boiler technician. Business Bank- Hollings Manufacturing Exten- Prior to that, she spent time at most-admired bank A resident of Milwaukie, Nanson ing has hired sion Partnership (MEP), part of Navic Networks, a company that Wells Fargo is the most admired is a member of Oregon Society for Barbara Broudy the National Institute of Stan- wrote code for set-top boxes to bank in the world, according to For- Healthcare Engineering and the Co- as a relationship dards and Technology (NIST) capture and record live and time- tune magazine. lumbia Region Healthcare Engi- manager in Port- under the U.S. Department of shifted viewership history. The magazine announced its 32nd neers Association and is an active land. Commerce, recently alerted “I am looking forward to joining annual rankings on Feb. 19. Wells volunteer with the Boy Scouts and In her new OMEP that the Portland-based Rentrak to help make it possible Fargo is the highest-rated bank in State of Oregon Children Services. role, the West organization is one of 10 U.S. for all political campaigns to take the overall list, displacing JPMor- Toner named CMO for R2C Group Linn resident states selected for continued na- micro-targeting and ad buying op- gan Chase, which had previously provides finan- Broudy tional funding for manufacturing timization to the next level,” said been the highest-ranked bank Independent agency R2C Group cial products and work. Davidsen. among all companies. JPMorgan announced recently that it has services to local “We won’t have good jobs in “We are excited to bring in Car- Chase fell five spots to No. 35. added Mark Toner as its first area businesses with annual Oregon if we don’t make things ol as she brings professional ex- Wells Fargo was also rated 22nd Chief Marketing Officer. Toner revenues between $2 million in Oregon,” said U.S. Senator pertise that will be of huge benefit among all firms, up from 35th in will oversee all marketing and and $20 million to help them Jeff Merkley. “I’m glad to see to Rentrak’s clients,” said Rentrak 2014. Wells Fargo has 128 bank agency growth for the $400 million succeed financially. OMEP get the resources it needs President of National Television branches, four call centers and 6,300 full-service agency reporting to Broudy started her financial to keep helping manufacturers Chris Wilson. employees in Oregon and S.W. CEO and Co-Founder Michelle services career in 1981 at Na- across Oregon grow and thrive.” Tuesday, March 10, 2015 Business Tribune 15

WHY FLEETS ARE TURNING TO APRILAAPRIL 1, 2014 MARCH 25, 2014 ALTERNATIVE BY JOHN M. VINCENT

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