John Wilpers 248 Highland St., Marshfield, MA 02050; 617.688.0137;
[email protected]; Twitter: johnwilpers SUMMARY: Dynamic publishing executive with significant print and online start-up experience. Now focused on building reach, relevance, and revenue for media companies by incorporating high-quality local bloggers in print and online products. Also built companies to capture new markets, achieve new revenues, increase readership, realize savings, forge alliances, and create prize-winning content. Highly effective motivator known for using innovative team-building methods. Blog: johnwilpers.wordpress.com STRENGTHS: • Innovative thinker • Team builder & motivator • Persuasive communicator • Strategic planner • Bridge-builder in community • Editorial award winner PROFESSIONAL EXPERIENCE: • JOHN WILPERS MEDIA CONSULTING, President, Marshfield, MA, 2007-present Help companies increase reach, relevance, readership, and revenue with innovative strategies, including finding/recruiting/curating high-quality bloggers, and conducting newsroom “idea-mining” projects. Clients: • LA Times • Christian Science Monitor • GlobalPost; • Miami Herald • Naples (FL) Daily News • BOSTONOW, Editor-in-chief, 2006-2007 Launched new free daily newspaper highlighting community involvement through publication in the newspaper of bloggers and the webcasting of the daily news meeting. Circulation: 119,000 - 4,000 bloggers called BostonNOW home and had excerpts published regularly in the paper - Circulation growth 30% in three months; Blog-related revenue exceeded $100,000 • WASHINGTON EXAMINER, Editor-in-chief, 2004-2005 Led launch of second major free home-delivered daily paper in the U.S. Circulation: 262,000; Staff: 52 - Built media partnerships with: Two leading radio stations, the #2 and fastest-growing TV station, the public TV station, major political magazines, the DC tourism organization, the top nonprofits.