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The Impact of Culture on Tourism Cultural Tourism Is One of the Largest and Fastest-Growing Global Tourism Markets

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The Impact of Culture on Tourism Cultural Tourism Is One of the Largest and Fastest-Growing Global Tourism Markets The Impact of Culture on Tourism Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalisation. The Impact of Culture on Tourism tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. examines the growing Based relationshipon recent case between studies that illustrate the different facets of the relationship between tourism, culture and regional attractiveness, and the policy interventions which can be taken to enhance The the relationship, this publication shows how a strong link between tourism and Impact of Culture culture can be fostered to help places become more attractive to tourists, as well as increasing their competitiveness as locations to live, visit, work and invest in. on Tourism The book is essential reading for academics, national and local policy makers and practitioners and all those in the tourism sector who wish to understand the relationship between culture, tourism and destination attractiveness. TOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS TOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS to DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM COMPETITIVENESS ATTRACTIVENESS CULTURE ATTRACTIVENESS COMPETITIVENESS TOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS TOURISM cu COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM COMPETITIVENESS ATTRACTIVENESS CULTURE TI ATTRACTIVENESS COMPETITIVENESS DestinatTOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS TOURISM CUL ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS DESTINATION ATTRACTIVENESS CULTURE TOURISM COMPETITIVENESS ATTRACTIVENESS CULTU COMPETITIVENESS Destination TOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS TOURISM CULTURE ATTRACT CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM CO DESTINATION TOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS Destination TOURISM CULTURE ATTRACTIVEN TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION tourism CULTURE ATTRACTIVENESS COMPETITIVENESS Destination TOURISM CULTURE ATTRACTIVENESS COMPETIT ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULT The The culture ATTRACTIVENESS COMPETITIVENESS Destination TOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS D I CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS mpact of Culture on Tourism on Culture of mpact The full text of this book is available on line via this link: www.sourceoecd.org/Industryservicestrade/9789264056480 Those with access to all OECD books on line should use this link: www.sourceoecd.org/9789264056480 SourceOECD For more information is the aboutOECD this online award-winning library of books, service periodicals and free trials,and statistical ask your librarian,databases. or write to us at [email protected] . COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS AT COMPETITIVENESS Destination TOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS Destination TOURISM CULT TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM COMPETITIVE Destination TOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS Destination TOURISM CULTURE ATTRACTIVEN DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPET tourism CULTURE ATTRACTIVENESS COMPETITIVENESS Destination TOURISM CULTURE ATTRACTIVENESS COMPETIT www.oecd.org/publishing ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULT ISBN 978-92-64-05648-0 ATTRACTIVENESS COMPETITIVENESS Destination TOURISM CULTURE ATTRACTIVENESS COMPETITIVENESS Desti 85 2009 01 1 P CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATION COMPETITIVENESS ATTRACTIVEN COMPETITIVENESS Destination TOURISM CULTURE ATTRACTIVENESS COMPETITIV -:HSTCQE=UZ[Y]U: TOURISM DESTINATION COMPETITIVENESS ATTRACTIVENESS CULTURE TOURISM DESTINATIO Destination TOURISM CULTURE ATTRACTIVENESS C COMPETITIVENESS ATTRACTIVENESS CULTURE TO tourism CULTURE cover_16x23.fm Page 1 Monday, December 15, 2008 9:13 AM The Impact of Culture on Tourism cover_16x23.fm Page 2 Monday, December 15, 2008 9:14 AM ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT The OECD is a unique forum where the governments of 30 democracies work together to address the economic, social and environmental challenges of globalisation. The OECD is also at the forefront of efforts to understand and to help governments respond to new developments and concerns, such as corporate governance, the information economy and the challenges of an ageing population. The Organisation provides a setting where governments can compare policy experiences, seek answers to common problems, identify good practice and work to co-ordinate domestic and international policies. The OECD member countries are: Australia, Austria, Belgium, Canada, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Korea, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, the Slovak Republic, Spain, Sweden, Switzerland, Turkey, the United Kingdom and the United States. The Commission of the European Communities takes part in the work of the OECD. OECD Publishing disseminates widely the results of the Organisation’s statistics gathering and research on economic, social and environmental issues, as well as the conventions, guidelines and standards agreed by its members. This work is published on the responsibility of the Secretary-General of the OECD. The opinions expressed and arguments employed herein do not necessarily reflect the official views of the Organisation or of the governments of its member countries. Corrigenda to OECD publications may be found on line at: www.oecd.org/publishing/corrigenda. © OECD 2009 You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of OECD as source and copyright owner is given. All requests for public or commercial use and translation rights should be submitted to [email protected]. Requests for permission to photocopy portions of this material for public or commercial use shall be addressed directly to the Copyright Clearance Center (CCC) at [email protected] or the Centre français d'exploitation du droit de copie (CFC) [email protected]. FOREWORD – 3 Foreword The OECD Tourism Committee has carried out an extensive research into the role of culture and tourism in enhancing destination attractiveness and competitiveness. The work has also focused on country practices in this area. This book provides an analysis of the relationship between tourism, culture and the attractiveness and competitiveness of destinations. It reviews national or regional experiences and practices of destinations where cultural resources are driving overall attractiveness. It also examines the development of tourism production and distribution processes in relation to cultural resources, identifying the key factors and policy interventions which can maximise the attractiveness of destinations as places to visit, live and invest in. The analysis of this book is largely based on case studies provided by the following OECD countries: Australia, Austria, France, Greece, Italy, Japan, Korea, Mexico, Poland, Portugal, Romania, Slovakia and Turkey. The case studies illustrate different aspects of the relationship between tourism, culture and regional attractiveness and the policy interventions which can be taken to enhance this relationship. A selection of case studies is included (Australia, Austria, Korea, Mexico and Poland). This publication concludes that culture and tourism have a mutually beneficial relationship which can strengthen the attractiveness and competitiveness of destinations, regions and countries. Culture is increasingly an important element of the tourism product, which creates distinctiveness in a crowded global marketplace. At the same time, tourism provides an important means of enhancing culture and creating income which can support and strengthen cultural heritage, cultural production and creativity. Creating a strong relationship between tourism and culture can therefore help destinations to become more attractive as well as more competitive as locations to live, visit, work and invest in. We would like to acknowledge the contribution of Greg Richards who drafted the core of the publication. The publication was managed and edited THE IMPACT OF CULTURE ON TOURISM – ISBN- 978-92-64-05648-0 © OECD 2009 4 – FOREWORD by Alain Dupeyras, Head of the Tourism Programme, and Hyunhwan Kim, Principal Administrator
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