A Major Project Study Report On Titled ³A STUDY OF CUSTOMER PURCHASE DECISION TOWARDS LAPTOPS.´ (Special Reference to Udaipur) Submitted in partial fulfillment for the Award of degree of Master of Business Administration Submitted to Rajasthan Technical University, Kota (www.rtu.ac.in) Session 2008-2010 Under the Guidance of: Submitted By: Mr. Mukesh Kumawat Jitendra Mehra Project Guide & Faculty MBA IVth Sem. · Vision School of Management · (Affiliated to Rajasthan Technical University & Approved by A I C T E) Udaipur Road, Chittorgarh (Raj.) E-mail: [email protected] Website: www.visionmanagement.org Page 1 Preface This MRP is prepared as the partial fulfillment for Two-Year degree Program of MBA curriculum of Rajasthan Technical University, Kota. It is expected from an MBA to possess a good communication & effective presentation skills. Objectives of the project report, these are:- j It is uphold the dignity of individual j It is honor all commitments j It is committed to quality, Innovation and growth in every endeavor j It is responsible Corporate Citizens. The research provides an opportunity to a student to demonstrate application of his/her knowledge, skill and competencies required during the technical session. Research also helps the student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data. Although I have tried my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy. This report contains a number of additional features: Introduces electronic industry in India, general c electronic manufacturing process, SWOT analysis, price & profit to the firm, trend & players, domestic players, market opportunities for investment & company profile & objectives of the report. On conceptual framework which related to electronic market (in the public sector, interpretative models. On data analysis & interpretation related to electronic products. On observation & finding, conclusions & suggestion related to research methodology, data analysis & interpretation which consider the topic of ³A STUDY OF CUSTOMER PURCHASE DECISION TOWARDS LAPTOPS.´ A bibliography in project report is provided at the end that should serve as good sources of reference material for learners & researchers in the area. An annexure appears at the end of the report that provides some useful sources of information on the Internet regarding project report. This should prove to be a welcome features for those persons who would like to access the net for more information on issues covered in this project report. Page 2 DECLARATION This is to certify that Market Research Project Report on ³A STUDY OF CUSTOMER PURCHASE DECISION TOWARDS LAPTOPS. (Special Reference to Udaipur)´ submitted by me in Masters of Business Administration Program from Vision School Of Management, Chittorgarh [Rajasthan Technical University, Kota] is my original work and the project report has not formed the basis for the award of any diploma, degree, associate ship, fellowship or similar other titles. Embodies the original work done by me under the able guidance and supervision of Mr. Mukesh Kumawat (Guide & Faculty) Vision School of Management, Chittorgarh. No part of this report has been produced from any other summer project, monograph, report or book and all facts and figures have been confirmed by organizational guide. ------------------------------ ------------------------------ Mukesh Kumawat Jitendra Mehra Project Guide M.B.A. IV Sem. Date--------------------- Date------------------- Page 3 ACKNOWLEDGEMENT The successful completion of a Market Research Project Report requires guidance & help from a number of people. I was fortunate to have all the support from my teachers. I therefore take this opportunity to express my profound sense of gratitude to the all those who extended their whole hearted help and support to me in completing the project study report work on ³A STUDY OF CUSTOMER PURCHASE DECISION TOWARDS LAPTOPS. (Special Reference to Udaipur)´ I also express my deep sense of gratitude to Mr. Mukesh Kumawat (Guide & Faculty), who has helped us to do our project. We also thank to other faculty of VSM & respondents for his valuable help in each stage of the project. Because of his co-operation and continuous guidance successful completion of this project study report was made possible. I am sincerely thankful to Dr. A.L. Jain (Director, Vision School of Management) for allowing me to undertake the report and making available all facilities for the successful completion of the report besides guiding me to pursue the study on proper line. I also express my deep sense of gratitude towards Miss. Nisha Jain, Mr. Vibhor Paliwal, Mr. Rahul Jain, Mrs. Pratibha Pagaria, Ms. Shobhika Tyagi (Faculty), P.L. Dashora (Librarian) & all faculty members. No Acknowledge would suffice for the support my family members, my training colleagues, classmates & friends. Lastly, I extend my thanks to all those whose name have not been mentioned way in successfully carrying out the project report. Page 4 ThankingYou: Jitendra Mehra Page 5 EXECUTIVE SUMMARY India's premier information, enabling specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product and services that meets customer and applicable regulatory requirements. The menu of Industry global services broadly covers IT consulting and professional services in the area of vertical applications, technology integration, ERP implementation and software development. This also includes a complete portfolio of systems and network services for development. This also includes a complete portfolio of systems and network services for Facilities Management, Helpdesks, Systems Supports and network and Internet Implementation. Computer Industry customers include Samsung, Government of Singapore, and AMAL insurance Jurong Port in Singapore and Malaysian¶s BSN commercial bank, SIA, DBS bank, Maybank life assurance charted semiconductors. Electronic Industry chosen platform of total technology integration lends itself to some very significant alliances with the global leaders. Today the industry has aligned its operations into five entities that offer seamless linkages for the customers seeking entry into the wired world through total the. µIntegration solution ands services¶. The industry focuses on the ever-growing segment in Imaging, Telecom and Communication products solutions and services. Now it has an exclusive sale and support. The Industry Managed Network Service offerings for corporate include VPNs, ASP offerings, Co Location/ hosting, CDNs, security, corporate internet telephony solutions, technical and consumer help desks, 24/7 Network Operations Centre monitoring and a host of value added networking services. Consumer services include dialup PSTN/ISDN Internet access, Valufon calling cards and VoIP telephony devices. Page 6 Table of Content Certificate I Preface II Declaration III Acknowledgement IV Executive Summary V Table of Contents VI Chapter No. TITLE PAGE NO. 1 Industry Introduction 1-31 A Company Profile & Their Products 32-55 2 Conceptual Framework 56-74 A Review of Literature 75-87 3 Research Methodology 88-90 A Data Analysis & Interpretation 91-108 y Finding & Conclusion 109 y Suggestion 110 y Bibliography 111 y Annexure 112-114 Page 7 Chapter No.: 01 Introduction:- OVERVIEW OF THE INDIAN ELECTRONIC MARKET ELECTRONICS INDUSTRY IN INDIA INDUSTRY OVERVIEW Historical Developments The Electronics Industry in India took off around 1965 with an orientation towards space and defence technologies. This was rigidly controlled and initiated by the government. This was followed by developments in consumer electronics mainly with transistor radios, Black & White TV, Calculators and other audio products. Colour Televisions soon followed. In 1982-a significant year in the history of television in India - the government allowed thousands of colour TV sets to be imported into the country to coincide with the broadcast of Asian Games in New Delhi. 1985 saw the advent of Computers and Telephone exchanges, which were succeeded by Digital Exchanges in 1988. The period between 1984 and 1990 was the golden period for electronics during which the indust ry witnessed continuous and rapid growth. From 1991 onwards, there was first an economic crises triggered by the Gulf War which was followed by political and economic uncertainties within the country. Pressure on the electronics industry remained though growth and developments have continued with digitalisation in all sectors, and more recently the trend towards convergence of technologies. After the software boom in mid 1990s India's focus shifted to software. While the hardware sector was treated with indifference by successive governments. Moreover the steep fall in custom tariffs made the hardware sector suddenly vulnerable to international competition. In 1997 the ITA agreement was signed at the WTO where India committed itself to total elimination of all customs duties on IT hardware by 2005. In the subsequent years, a number of Page 8 companies turned sick and had to be closed down. At the same time companies like Moser Baer, Samtel Colour, Celetronix etc. have made a mark globally. Current Scenario In recent years the electronic industry is growing at a brisk pace. It is currently worth US$ 32 Billion and according to