NOVEMBER 1, 1949 TEN CENTS RECORD NAB ATTENDANCE at BOSTON R- Finale Temporary Licenses Dr

Home , Allan Shivers, Dorsey Crowe, Dynamo (Alton Towers), KROD, KWBW, Ozark Ike

:t. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 21 NEW YORK, TUESDAY, NOVEMBER 1, 1949 TEN CENTS RECORD NAB ATTENDANCE AT BOSTON r- Finale Temporary Licenses Dr. Walter W. Van Kirk, NBC Over 200 Broadcasters In Attendance commentator on religious news for the last 14 years, ended his At 1st District NAB Meeting Given Web Stations radio career on Saturday with If the broadcast of a final "Religion Washington Bureau of RADIO DAILY At Hotel Somerset I in the News" program. Hereafter Washington -The FCC yesterday he will devote full time to his 11 by the put stations controlled duties as executive secretary of Boston three major nets on temporary li- - Breaking attend- the Department of International FCC Answers 1 Webs ance records for an NAB dis- censes until March of next year. and of the Pending charges of network rule (ustice Good Will trict meeting Federal Council of Churches of this year, over violations were explained by the 200 New England broadcast- Commission to be serious enough to Christ in America On Giveaway Charge merit such action, with specific refers gathered at the Hotel erence to the wire of October 21, The FCC, in its answer to the Somerset yesterday for the 1948, by NBC vice -president Sidney network's complaints on the "give- 1st District NAB meeting Strotz to KHQ, Spokane. Three Killed As Plane away' edict of August filed in the which U. District for was called by Harold The Commission said the tempor- S. Court the Southern E. Fellows, general (Continued on Page 6) District of New York, denied that manager Rams WCHV Tower the enforcement of the rules "will of WEEI, and 1st District New 'Voice' Director cause irreparable injury or any in- (Continued on Page 5) jury in Takes Gov't AM Post Charlottesville, Va. - Three per- law" to the webs and de- sons were killed here on Saturday clared that the rules were "duly adopted as a reasonable Foy D. Kohler, former minister - when their private plane rammed exercise of Special Holiday Show counselor at Moscow and also the transmitter towar of WCHV, the statutory authority of the FCC, Charge D'Affairs from the departure Charlottesville. and crashed in (Continued on Page 6) of U. S. Ambassador W. Bedell flames. The victims were Circuit Sold By NBC And CBS Smith until the arrival of Ambassa- Court Judge Thomas H. S. Curd, of Michelson Cuts Prices dor Allan G. Kirk at the Russian Welch, W. Va., his son, and the lat- On Blackstone Series Longines -Wittnauer Watch Co. has capital, officially takes over the ter's secretary. signed with CBS for a special hour- duties of Charles Thayer as director The only eye -witness, Mrs. R. G. Blackstone washing machine deal- long Thanksgiving Day simulcast, of the Voice of America today. Sketchley, wife of the WCHV pro- ers participating on a local basis and Elgin- American compacts has Thayer, whose new assignment gram director, R. G. Sketchley Jr., in sponsorship of the "Blackstone, pacted a 90- minute all -star holiday the 391 -foot has not yet been announced by the said the plane struck Magic Detective" transcribed series variety show on NBC. State Department, will sail today for (Continued on Page 21 will be charged 1/3 The Longines show which marks Italy. He is scheduled to wed of the costs in- the Miss stead of, as heretofore, it was an- bankroller's TV debut, will be Cynthia Dunn Cochrane, daughter carried by 185 AM stations and all Says 'Polls' Not Vital (Continued on Page 2) (Continued on Page 2) To 'Transit' Decision (Continued on Page 7) FM Store -Radio Report Radio Receiver Sales WFTW To Suspend Washington Bnrean of RADIO DAILY In New Survey By Increase In Canada Washington - How many people NAB At Fort Wayne In like, many Nov. and how dislike, transit Washington Bureau of RADIO DAILY Montreal- Continuing the gains of radio is beside the point, Chairman Washington -The NAB has re- WFTW, 1,000 -watt daytime station previous months this year, number James Flanagan of the District of ported that a test of store- broadcast- at Fort Wayne, Ind., will suspend of radio receiving sets sold by Cana- Columbia Public Utilities Commis- ing by the Acme chain of super- operations in November, Edward J. dian producers showed a sharp rise sion said yesterday. He tossed out markets, in Philadelphia, resulted in Thoms, president and general man - in July. Sales in the month amount- several elaborate public acceptance a 94.3 per cent boost in sales on ager, advised RADIO DAILY yesterday. ed to 42,800 units with a value of (Continued on Page 2) (Continued on Page 6) The station, owned and operated by $2,847,000 as compared with 20,300 Fort Wayne Broadcasting, Inc., went units sold for $1,290,600 in the same on the air in 1947 as an independent month last year, according to a re- 3 operation using the Associated and (Continued on Page 2) Jolson -Year Pact On CBS; KBS transcription service.

)1 He Starts As AM, TV Guest The Bomb \was ('aIlIpaign The significance of Russia's The Columbus Broadcasting Sys- the network in both the AM and ABC commentator Nancy Craig. A -bomb activity will be discussed tem yesterday announced that it has in cooperation with the Savo The by Major Fielding video divisions. The first appearance Eliot, military entered into an agreement with Al of this type, it was Children Federation. yesterday affairs writer, in a series of three revealed yester- Jolson, through the William Morris day, is launched her second annual CBS broadcasts on Nov, 14, scheduled for the Bing Cros- 15 Agency of New York under which by program the latter part of this Christmas drive for dolls for un and 16, 6:15 -6:30 p.m. The broad, the veteran entertainer will dorprivileged children. Her ap casts are titled "Your Safety," per- month. form exclusively for both CBS net- peals for S1 contributions and "Your Peace of Mind," and "Your Jolson has been one of the two work radio and television for the or three leading entertainers in the originally designed dolls last Future. Major Eliot will analyze next three years. year netted 1.600 stocking dolls. the recent news from Russia United States for two generations, as In the beginning, Jolson Prizes to be awarded to contero it touches the a 'erage American, will limit on the stage and in the film indus- his performances to guest appear- try, for which he made the. first ants this liar will total 55.000. ances on outstanding programs of talkie in 1927. 2 Tuesday, November 1, RADIO DAILY 1949 Says 'Polls' Not Vital New 'Voice' Director To 'Transit' Decision Takes Gov't AM Post cominG and GoinG (Continued from Page 1) (Continued from Page 1) of U. S. Ambassador polls on musical trolleys and de- and Mrs. James Vol. 49, No. 21 Tues., Nov. 1, 1949 10 Cts. Clement Dunn, 19 of the on Nov. in Rome. clared that "the decision After a honeymoon, the couple will JOHN W. ALICOATE Publisher Commission will not be based on return to Washington. EMILIO AZCARRAGA, president of XEW and the number of people who like it Kohler, a native of Oakwood, director of Radio Programmas de Mexico, re- FRANK BURKE Editor or the number who do not like it." turned by plane last night to Mexico City after Ohio, and a graduate of Ohio having spent two weeks in New York. MARVIN KIRSCH : Business Manager the The 'Commission today enters its State University, was appointed to fourth day of hearings to determine the U. S. Foreign Service of the MERLE JONES, general manager of KNX and Published daily except Saturdays. Sundays whether it should approve the in- the Columbia Pacific Network with offices in and Holidays at 1501 Broadway, New York, State Department in 1931. Los Angeles, has arrived in San Francisco on (18), N. Y., by Radio Daily Corp., J. W. stallation of FM radio in street cars Kohler, whose status is similar to business. Alicoate, President.and Publisher; Donald M and busses. The contract here calls that of Thayer's in Mersereau, Treasurer and General Manager; that both are CARL HAVERLIN, president of BMI, and Marvin Kirsch, VicePresident; Chester B. for programmings by WWDC -FM, career diplomats on rotating foreign ROY HARLOW, director of station relations for Balm, Vice -President; Charles A. Alicoate, with eventual installation of receiv- service, has served for the State De- the organization, are in Boston for the NAB Secretary. Terms (Postage free) United ing equipment on some 1500 units regional meeting. one partment at Windsor, Canada; Buch- States (other than California) $10.00 of 200 year; California, $15.00. Foreign, $15.00. rolling stock. Over are now arest, Rumania; Belgrade Yugo- 105E RAMON QUINONES, president of Address all communications to Radio Daily, equipped, and they have been bit- slavia; Athens, Greece; Cairo, Egypt; WAPA, San Juan, P. R., yesterday left New 1501 Broadway, New York (18), N. Y. terly attacked by a very vocal group London, England, a n d Moscow, York for Havana, from which point he will Phone Wlsconsin 7 -6336, 7 -6337, 7 -6338. return to Puerto Rico next week. Senor Quin- Ceble address: Radaily, New York. maintaining that the imposition of U.S.S.R. ones has spent the past month in New York the music and the commercials is a and Washington on business. WEST COAST OFFICES violation of Allen Kushner, Manager personal liberty. WNEW Renews Contract DR. PETER GOLDMARK, director of engineer- 6425 Hollywood Blvd. Phone: Gladstone 8436 Called to the stand yesterday was Contracts were signed Friday by ing and research development for CBS, yester- WASHINGTON BUREAU Dr. Winfred Overholser, director of WNEW, New York indie, and the day arrived in London, England, where today Andrew H. Older. Chief 6417 Dahlonega Rd. St. Elizabeth's Hospital. The emin- News whereby he will address members of the radio section, Phone: Wisconsin 3271 the station will con- Institution of Electrical Engineering, on the ent psychiatrist declared "there are 24 subject of the CBS color -television system. CHICAGO BUREAU tinue its service of five -minute certain persons who have violent daily newscasts f o r 14 Hal Tate. Manager. another ED REEVE, manager of research projects for M lehlgan Ave. 360 No. dislikes. If they are constantly sub- months, it was announced Friday by CBS, today is in Boston to address the Adver- Phone: Randolph 6.6650 jected to a particular influence it Bernice Judis, manager of the sta- tising Club of that city at its meeting in the SOUTHWEST BUREAU has a frustrating, F. Hotel Stotler on the subject, "Television Re- Paul Girard. Manager annoying effect tion, and M. Flynn, president of search." Tower Petroleum Bldg., which may produce a nervous the News. News around the clock Dallas, Texas strain." He said he was not refer- was first started on February 16, JOE DI MAGGIO, Yankee outfielder who Phone: Riverside 3518.9 ring only to the radio. 1942. Since that date nearly 68,000 doubles in brass with a program on CBS, hos Entered as second class matter, April 5, Also regular left for a two -week vacation in Honolulu. 1937, at the postoffice at New York, N. Y., heard were Norman Reed, editions and approximately ,nder the act of March 3, 1879. WWDC program director; WWDC's 60,000,000 words have been aired to ARTHUR R. SELIGMAN, owner of the Tap- general manager, WNEW listeners. William Fagan is pan Hill Restaurant at Tarrytown, N. Y., who Ben Strouse, and is now planning a radio program from that the consulting engineer, Frank H. director of news broadcasts for the point, has returned from a business trip to _McIntosh. paper. Boston. Reed told of the programming, FINANCIAL with music from the Muzak library and up to 12 commercials per hour. (October 31) In a typical 12 -hour program day NEW YORK STOCK EXCHANGE there were introduced 87 commer- Net cials 31 High Low Close Chg. and public service an- ABC 75/8 nouncements, with 199 musical num- 71/2 7s/8 - 1/e Admiral Corp. .. 271/2 263/2 271/8 + 1/4 bers. Am. Tel. & Tel 14434 1441/2 1441/2 CBS A 24 24 24 - 1/4 Strouse said there is great inter- CBS B 24 24 24 est in the Defense Department in Philco 281/2 271/2 271/2 t transit radio. Without going into Nome RCA Common 123/8 121/2 121/6 )8 the matter in Stewart -Warner . 121/2 121/4 121/2 detail on the stand, 34 Westinghouse . 291/4 281/2 285/8 Strouse later told reporters the de- Westinghouse pfd 100 100 100 + 1/, fense authorities had been inter- .4 Zenith Radio 281/2 28 28 1/2 ested in it as a means of getting NEW YORK CURB EXCHANGE - Menagerie Hazeltine Corp. 14% 143 143/8 word in emergency to drivers and Nat. Union Radio 23/2 234 2% passengers to abandon or re -route OVER THE COUNTER or to get to the nearest telephone Bid Asked for two -way communication. DuMont Lab. 20 21 Use Stromberg -Carlson 14 151/4 of radio -equipped busses as ambu- U. S. Television lances was also mentioned. WCAO (Baltimore) 16 .... WiR 71/4 81/4 Strouse made no attempt to evade (Detroit) the fact that his At first the cat was the only pet in this home. Then a stray dog primary interest was added. And finally a baby They became great friends. in transit radio is commercial. duck. all As W -I -T -H has a way of making great friends, too-by producing Three Killed Plane the lowest -cost sales of any station in Baltimore. W- I -T -H, you see, Rams WCHV Tower Michelson Cuts Prices delivers more home listeners- per -dollar than any other station in town. And in addition to this biggest home audience, a recent (Continued from Page 11 On Blackstone Series survey, made under the supervision of the Johns Hopkins University, tower, lost a wing, and plummeted showed that of all radios playing in drug stores, 34.6% were tuned into a nearby wooded area. The (Continued from Page II to W- I -T -H. flames were extinguished by Robert nounced yesterday by Charles Mi- That means that even small investments on W -I -T-H produce C. Walker, WCHV commercial man- chelson, Inc., which packages the big results. If you'd like the whole, exciting story about W- I -T -H, ager, and Walter W. Gray, chief en- show. call in your Headley -Reed man. gineer. This move is expected to "bring into the fold the remaining Black- Radio Receiver Sales stone Washer dealers still not signed up," a Michelson spokesman said. Increase In Canada The transcribed series is currently being carried on a total of 183 sta- (Continued from Page 1) tions. The Michelson office also an- port of the Bureau of Statistics. nounced details of a sales promotion During the first seven months of this contest among its field representa- BALTIMORE, MARYLAND year, 347,000 units were sold for $24,- tives, in which prizes will be offered Tom Tinsley, President Represented by Headley -Reed 710,200 as against 225,700 for $20,109,- for the greatest number of new con- 500 in the similar period of 1948. tracts in each sales territory. more than

a million homes in the WWJ market.

For over 83 years, Detroit has had full employment, with over a million workers earning the highest factory wage rates of the five largest cities in the nation. It is this past, combined with present record -breaking automotive production figures, and a bright future, that makes Detroit a most fertile field for planting your advertising dollars. Top radio medium in this wealthy market has always been WWJ, NBC in Detroit, and most familiar letters of the alphabet to Detroit's vast radio audience. To give your product prestige plus selling impact of a ready -made audience, get your product story on WWJ -The Detroit News.

FIRST IN DETROIT . . . Owned and Operated by THE DETROIT NEWS Bouc N8C AHdwte Notional Representatives: THE GEORGE P. HOLLINGBERY COMPANY WMW Associate Television Station WWI-TV

AM -950 KILOCYCLES - 5000 WATTS FM- CHANNEL 246 -97.1 MEGACYCLES 1

4 Tuesday, 1, RADIO DAILY November 1949 you can do it better CHICAGO with the By HAL TATE ONE of Chicago's most famous disc revolutionary jockeys, Ernie Simon, whose AM and TV shows are on WJJD and ACTUAL WBKB respectively, will marry Pat California Coii.nicntary... ! Lyons, non -pro, the last week in SIZE NBC's fabulous giveaway program, "Hollywood Calling," December. Ernie's "Curbstone Cut - ALTEC will lose its sponsor in December, according to reliable sources here. Up" show on WBKB celebrates its When Justin Miller, president of NAB, winds up the coast tour of 1st anniversary next month. It's reportedly the longest- NAB district meeting he to running con- hopes spend the Christ- tinuous five -a -week show in televi- 116 Hollywood mas holidays with his family here. . . . Harry sion. RCA -Victor is the sponsor. Sherman, producer of the Hopalong Cassidy pic. The Muntz Television account has tures for TV, is reported dickering with Emilio Aczarrage for the pro- shifted from Robert Sawdon & Asso- ciates to the Irving Rocklin agency. duction of some of the pictures in Mexico City. . . . Ann Richardson, MINIATL FM station WMOR has made a tie - dynamic public relations executive who was long associated with the up with the new near -north side orchestra booking business in New York, is giving the Country Club Telenews Theater which opened up hotel a hand in its publicity and promotion planning.... Paramount's Friday, to originate nearly all the station's night -time shows from the MICROPHONE coast TV station, KTLA, figures prominently in the movie company's Telenews lounge. plans to TV establish a nation -wide film network. . . . many programs Lou ( "Stop the Music ") Cowan produced on KTLA have been kinescoped for national distribution... . has sold another package show here Jeanne Gray starts under her own banner as Jeanne Gray Prod. -to in Chicago. It's called "The Pet It achieves uniformity of re- produce Shop" and the sponsor is the Evan - on film a series of TV programs for eastern TV outlets. . . . ger Kennel Food Company, produ- sponse...providesgreater Steve Allen, disc jockey laugh master, and Frances Wayne, are ear- cers of fresh frozen horse meat, of marked for feature billing on ABC's "Let There Be Stars" program Wheeling, Illinois. Show will be tonal fidelity... it is omnidirec- over KECA -TV. .iny telecast over WNBQ Tuesday even- f 7 is ings at 5:30 and stars "Proprietor" tional...it blastproof, shock- Gloria Winters, actress who plays "Baba" on KNBH's Gail Compton and his eight -year -old proof ... there is no false bass "Life of Riley" has been signed to appear in Paramount pictures. Irving daughter, Gay. Brecher, producer on "Life of Riley' has given Miss Winters a two - WLS Notes: Donald E. Finlayson, sales promotion manager at the sta- build -up ... more net acoustic week leave-of-absence so that she may go location to northern on tion for the past five years, is regain before encountering feed- California. "Life with Luigi." starring J. Carrol Nash, and featuring Alan signing to enter the resort business. Read on KNX -CBS, caused a tie -up on the switchboard at CBS. Program His successor is John C. Drake, for- back tiny size ... contributes has terrific following among foreign language groups throughout the merly Don's assistant. . Estel Freeman, former continuity editor to remarkable versatility of country. . . . Red Skelton will be the next comedian to "go straight" at WIBC, Indianapolis, and also for- on the Auto -Lite "Suspense" airshow He'll appear on Nov. 3rd, playing merly positioning... a *tends the in the publicity department a tense, dramatic role in a chiller called, Search for Isabel." .. . of the State of Indiana, has joined fidelity of sound transmission. Margaret Whiting and Jimmy Wakely will quest on "Grand Ole Opry" tha creative writing staff at WLS. New to the copy department is over NBC on Nov. 12th. Wakely recently signed a new five -year deal LaVerne Jette. with Capitol and now is regularly recording with Miss Whiting. . . . Sports announcer Bob Elson is Cy Howard, creator- producer -director of CBS' "My Friend Irma' is the planning a disc jockey show to ori- subject of an interesting picture story in the Oct. 16 issue of Parade, ginate at Bill Burke's Cameo Res- taurant. the Sunday picture magazine. . . Ben Gage is completing discussions to air a five -times- weekly half hour quiz show from his new restaurant - nitery, "The Trails," beginning in December over one of the local indie CBS To Air Talk stations * * By Louis Johnson Jack Smtih will transcribe his second U. S. Treasury "Guest Indianapolis, Ind. -Secretary of Star" program this week and the Vz hour platter will be aired on 2750 Defense Louis Johnson's address on radio stations beginning in December. . . . ABC's emcee of "Surprise "Men, Money and Munitions" at a Party." Jay Stewart, is expanding his air operations here to include meeting of the National Eecxutive Committee of the American Legion a packaging set -up similar to that of John Guedel, producer of Groucho will be broadcast over CBS from Marx and Art Lfnkletter shows. . . Joe Graydon, ex -FBI agent whose here Nov. 5, 11:15 -11:30 p.m., EST. recent Capitol records and photogenic features this week won him a five - The broadcast will be by transcrip- a -week video show of his own on KLAC -TV and its Cinemascope "net- tion made earlier in the evening at the Legion meeting in the Indiana- work" bears watching.... Mary and Harry Hickox, who do 12 TV and polis Athletic Club. radio shows a week here, will have to budget their time the latter part of the month when they start a recording session on another album of Lehman Luncheon their well -known "Jump Jump" children's stories. . . . Radio's "Fat All branches of the entertainment 161 Sixth Avenue Man" may move to Hollywood the first of the year for both broadcasts industry, including radio and tele- New York 13, N.Y. and telecasts. The radio cast will be used in the video version. . . . vision, will be represented at a to at Multi -dialect comedienne Sara Berner takes on her third role on the luncheon be held the Hotel 1161 North Vine St. Astor, New York, noon today in Hollywood 38, Cal. CBS Beulah show. Sara takes on role of Aunt to Hattie McDaniel's honor of Herbert H. Lehman, Demo- "Beulah." Blanche Thebom, sensational Met Opera star who is in LA cratic- Liberal candidate for U. S. with the San Francisco Opera Company, was a quest star on "Queen Senator. Among those scheduled to attend Eleanor Roosevelt, Geo. for a Day' on Tuesday, Oct. 25th.... Smilin' Ed McConnell played a are S. Kaufman, Tony Martin, Tallulah kindly ghost on his Saturday show over NBC. . . . Jovial Don Wilson, Bankhead, Moss Hart, and Robert announcer, is celebrating his 25th anniversary In radio, E Sherwood. of f "xi Tuesday, November 1, 1949 5 RADIO DAILY Record Attendance Registration For Meet Of 1st District NAB M NAB Regional Below is the advance registration Gravel. K. L.....\\T.A(i-W'orrestrr, Monson, ('furl ... Ws PR-Springfield. Mass. (irattel. Hugh M. Montague. P. .1... 1lolyokr, Alan.. from Page 1) \l ill N- (Continued for the two -day meeting of the First World Broadcasting Ny.lrm-N. Y. ('. Moore. (:nrdon. W'SI I' K- Manchester, N- Il. chairman. In calling the two-day District, NAB, which opened yester- Greenwood, 55'.. . .W'ILAY-Ilavrrhlll, Mn... )(organ, Albert ... W'Tt I.- Waterville, Me. session to order, Chairman Fellows day at the Hotel Somerset in Boston. Goodman, W. 8... W'l'RO-l'rovidenre, It. I. Morley, It. S.....WT.Al- Worec.trr, Slain.. Gridley, ,tn.rl F:.....\\'.AKE-Ware. Mn... Morene)', P. W..... W'TI(' -llnrt ford. Conn. complimented the broadcasters for The list includes names of most of Guernsey, E. F. W'I.It7.-Itangor, Me. Morrison Robert Z., Jr. their turnout and declared it was an the NAB membership in the New World Itroadra.ting System New York City excellent demonstration of the vital- H Murray. J. J. WEEI- Itonton. Ma... England area as well as industry Haase, W. B.....\\'URC-llarlford. Conn. of radio. He emphasized the im- MacNeil, Marion .. W'ERI- Westerly. R. I. ity executives from New York and Ilager, Kolbr.. .dF:S.A('-New York City McElwain, I) W.\('E- Chicopee, Ma... portance of the session as a sales Washington. The names and affilia- Ilnigis, John W.. Jr. Me irutlt. W'illi+uu..W -Ruston. Nan'.. clinic and indicated that radio was tions follow: \\'l1.tl--Grernfield. Ma».. McKeon. N. .A...','T.AG- Yi,irccster, Mass. Harlow, Ro)' MiKermuf, .... WT \\'N -%1. Johnsbury). \'t. a prosperous, growing business de- A Itroadra.t Jlusie, Inc.-New York City spite the expansion of TV. :Amor, .Addiwn..I«.A Recording -N. Y. C. Ilarrl.ou. 6.. . . . W\LAS-Springfield. Muss. N Yesterday morning the broadcast- ,tGttrr, Leon WALE- ('hicoper, Mann. Iln'.brook, C. P.. .. W't'.tX-Itnrlinglou, Vt. Newell. Hal ll'ItK.A- WBK.A- 1,31- Itrocklon, Ma... ers heard Kenneth Baker, NAB re- .Arent , A. N. Jr... W('OI'- Itoaon,Ma... Atwood, Jack S.....WRItI- .lugi,.ia, Me. Emphasis on Radio Newcomb, Arthur..\\'tETW- Na.hmt, N. H. search director and acting president .Ayer, Demeritt ..\1CR- Homebester, N. It. Norw I. I) \\'L.AW- Lawrence, Mans. Boston-Just how )such em- of Broadcast O B phasis NAB is putting on ra- Measurement O'Brien, Itirlmrd J. (taker, Dr. Kenneth It. dio these days can be gained Bureau, report NAB-Wa.hingtou, D. C. WMNR -North .Adam.. Man.. on the progress Bannon, Bertha from the fact that Emerson O'Donnell, (' .. WRJ \I- Newport. R. I. 835 Little Bldg.-Boston Mn'.'.. Markham, director of NAB': Gehring. Lewis F :... WKNF- Keene, N. II. of the Second Ogden. Clifford E. I (Girton, ('hock. Wm... WARE-Ware, Mass. video division, is present at the Study. Baker re- Rate.. Harold S....W'JOY- Ihtrlingtnn, \'l. Capitol Record.. Inc. -(lolly wood, Calif. iterated a previ- Batchelder, Ernest F.. W'KNE- Keene, N, II. First District Meeting but is (anon, Harvey .... WUKC- Hartford. Conn. O'Malley, ('. W.A('F.-Chleopee, Iteau,vals, Jnck . \....W'F:kl- Itoaon, alas. not scheduled to talk before Na... o u s announce- Dory, Westerly, R. I. Bingham, George W. the meeting. Markham is here W. P. WFRI- ment that the (\WONT.W'Klr- Pnughkeepnie N. Y. r Second Study Bird, Lorelei \\'EEI-Ioston, Mann. in the role of a TV observer r would be ready Bishop, Josephine E and whatever conversations he l'nrtael, G. R W.'I.E -Fall River. Man.. WM.\S-Springfield, Slam.. has on television are of an ('arsons. J. T.... MIRK-Pittsfield, )la... for distribution Puttee. Lin B\II -Ncw York Cit)' Blackburn, J. W. nature. around Decem- Itlnckburn- llau,iltou ('o- Washington, I). C. informal Pua, S... Broadcasting Magazine-N. l', C. ber 1st. Booth. R. W..... WT.AG- Worcester, Man.. 1 eeblen. It. Si W'KN F. Keene, N. II. Boucher. Louis A. Havrrlln, Carl 11111 -New York City Peters. G. J....W.A\'Z -New (laves, Conn. Maurice B. WT.AC.- Worcester, Mans. Haves. David..... W'.\CF -('hisopee, Mann. Pilla. F:d WCOP-Itn.t on, Ms..... Mitchell, direc- FELLOWS Bloomberg, WI.1.11- Lowell, Mass. Hill, J. E. Pine, Helen \\'EEI- Ruston, )1. a... Ila.kell. Equip. Sale. Y. C. of Advertising Bureau. Borgen, Arthur E... WERT- W'esternly, It. I. RCA Broadcast -N. Pinkh '.m. ('hurles 11 tor Broadcast Hewitt, W. WFCI- Providence, R. I. Erwin, Wansey J: ('o. -New fork City L. Brackett, Quincy A. Won. Maine w a s introduced by Herbert \\'SI'R- Springfield, )lams. Higgins. G. T....W'LAM -Lew l'Intt, Bernard...Sponsor -New York City Kreuger, chairman of the First Dis- Rralne, T. B \\ C.AX-Burl lug( on. Vt. Hill, E. F. WTAti-Worer.ter, Mo'.n. and then pro- Brewster, Warren II. Holbrook. C. \\'JIOC- Berlin, N. H. trict Sales Managers, Hoy, F. S...... WL %N- Lewiston. Maine Reid, Robert LINS -New York city BAB His WI.N 11- Laconia. N. II. ceeded to present the story. Brissette WT.AC Worcester, Mann. Huber. rout...... TYI- Waterville. Me. Reinhart. Alan subject was "Increasing Radio's Brown, Carlton 1).. WTYt- Waterville. Me. Ilubley, B. A.. WSINB -North Adams:. Mann. Ilarry Goodman Radio ('rod. N. Y. C. Share of the Advertising Dollars." Brunk, .Arthur T....W111111- Boston, Mans. Hyde, IL 11. W'PJB-Providence, R. I. Richman, 1). SI....W' -Gardner, Mans. Buriclgh, \\' WSPR- Springfield, Mass. Rine., W. n...... WCSII- Portland. Me. Mitchell's presentation took most of I Robinson, R. J.... WACF.- Chicopee. Mans. the afternoon with broadcasters in- C Ignacio, Lottne WEER-Boston. )Ian.. Rogers, I. F'.....W'L.AII'- Lawrence, terrupting from time to time to ask Calhoun. Thonms EEI- Bouton, Mass. Bowles, Mary V. opera- Carter. Hervey .\YMCR- Manchester, N. 11. Broadcast .Alva. lbtrran-New York City questions pertinent to their (tonton, Mass. Jsupert. O. 11..... WCf \I- Lawrence, Mann. Ryder, J. 31....W'RKY- Waterbury, Conn. Caryl, Herbert INS- Conn. tions. Cervnne, Larry Johnson, W. WTIC -Hart ford. Ryder, P. il.....MIRY-Waterbury. Conn. of Gide. Radio Washington, D. C. Joni,. .Arthur 11. Later Carl Haverlin, president Company- Gray Research & Development Co.- S BMI, reported on the industry's mu- Chalmers, J. \YE1y1- Fitchburg, Mann. Schultz. Carl W. N. 11. Hart ford. Conn. Chandler. \'.... W'SICR- \lanctienter, W \I \I W'- \\'IIMI\' -ENI-lier ides. Conn. sic organization. He indicated that it Clement, Earle (i.. \\'BF:T- Brockton, Mas::. Jones, Ted \\'CRS -Waltham. Mass. N. Schoen. .Arnold F'., Ir. was a growing operation and urged (lose, Joseph K.....\\'KNE- Keene, II. 11 W l'R(1 -Pros idence. R. I. Code(. E...The Katz .Agency, Inc -N, Y. C. the broadcaster subscribers to take Key J. Gordon Shepard. Richard I.. Robert Mancheaer, N. 11. worth. Coition. .\\'\ICK- Nortli .Adams, Mass. \\'BKA- IVIIK.A- E31- ltrnckl on. Mas.. an active interest in the popularizing G. M....W'KJM- Newport. R. I. MINB- Congdon. Kenney, Peter B. Shute, E. H., Jr...WLAM- Lewiston, Moine of BMI tunes. Cunningham. Guy Bo/4 o11, )lass. ...WEE1- WKNR -New Britain. Conn. Shams. R... Erwin. \\'asney & Co. -N. Y. C. to be Heard Curran. Charte'. F. River. Maw. Lawrence Brockton, Mass. Kimel, David NI. Sisson. G. W'BKA- W'RKA -FM- Mans. Sinnott. J. R.....W.\LE -Fall River, Mass. Craig Lawrence, general manager Curto. K. M...... rRO- l'rovialrnce, R. I. WLAW- Lawrence. of WCOP, and Chairman of the em- King. Gene WCOP-Boston. Mans. Spokes, A. E. W'JOY- iurlington. Vt. D Kingsley. Walter WCOP- Boston, Sloss. Stanton. M. \WIR('- Worcester, Mans. ployee- employer relations, will open Stelnldlber, Reinhold Davin, Jack 0S- Burlington, Vt. Kirby. Gerald WEEI- Itonton, Mass. this morning's session by introdu- Knight. Carter... WEI \I- Fitchburg, Mans. WBET- WBF:T- F 31- ltrocktnn, Maws. Ocl.ancy, C. G....W'TiiT- llartford, Conn. W. Nashua, I1. Kopko. .Anne WOTW'- Naaum, N. 11. Stoughton. Milton cing Charles H. Tower, assistant di- I)ri.ude, Nommao W'OTW- N. W:SPK-Springfield, Mann. (Mme, John W1('ll- Norwich. Conn. Koster. II. W'.... W'PJIt- Providence, R. I. rector of NAB Employee -Employer Krueger. II. L...W'T,AG- Worcester. Mow. Stovin, 11. N,. Radiotinte, Inc.--Chicago. Iti. I)eRo.e, ('. N.....W'IIVN- Holyoke. Mass. Mc. relations. The discussion will cover Masts. Krullschnitt. G. A. Stubbs. I.. 11. WEAN-Portland. Donahue, R..... W')I.AS- Springfield, ('. N.AR- Wanhiu,gton. D. C. station operating labor costs, techni- Donato, N. \'...C. l'. MacGregor Y. C. W'MMW- Meriden, Conn. Sullivan, M... -N. Charles F. Swan, J. D WC.A X- Bnrlingt on, Vt. cal, programming and selling. Per- Doolittle. F. 31.....I)KC- llartford. Conn. Kulmer. lorschug WEEI- Roston, Mass. WMNR -North ,1d:tmn, Mans. sonnel costs will also come up for Duehnine, Joseplt P Tiercer, P... Pant 11. Monier ('o. -N. V. C. discussion. WBSJi-New Bedford, Mass. Tindal. Alan pringttrld, Mans. Dunn, Tom WCOP- Itostmi, Mass. Laney, F. P..... W'LAW- Lawrcnee. )lass. C...WSI'It-S Following the morning session the Lahr, Melvin...W'S.\R -Fall River. !ins '.. broadcasters will lunch with mem- Lathrop. A. E....WPJit- Providence. R, I. Craig nn. Man.. Vail!. ('hurle. IL 11 V\'EEI- (tonton, Mass. bers of the Boston Ad Club at the EEdwards, W. S. IEEI- Ironton, Mans. Lawrence, ....WCOP-Itost Lewis. Gordon J....WIDE- Biddeford. Me. Sigur, Ilandd... \\'T \L-Wa,tervllle, Muss. Hotel Somerset and when the after- F Lloyd, Edward WEK1- Roston, Mass. is noon session resumed Justin Feldman, l'aul..W'MAS- $pringfleld. Mans. Lown. Bert of NAB, will speak Associated Program Service -N. Y. C. Walker. II. .A....WFCI- Pawtucket. R. I. Miller, president Feldman, R. W'.. WMAS- Springfield, Mass. W'11D11- Bunton. Mass. and Fellows, Harold E..W'EKI- Boston. Mass. Lacer. W. F..... \\'L,A\\'- Lawrence, Mans. Warner. W. \\' on "Radio Broadcasting -NAB .1. WALE'-Full Ricer, Mass. Finney. Deane Fall River, Mann. Way. Buz.... J: (',i.-N,".'. ' York Cit) You." Fitzgerald, Ilona Lowell, Mass. Weed. J..1...Weed W..\l'f.f.li- N. H. Webs. ('terre Flenniken, stamen NI. Mack. B. W \ICI((- \Innelfenler, Main, W'. F WDRC -llnrt ford, Conn. Laing-Worth Feature Programs -N. S. t'. Capitol Records, Ine- Hollywood, Calif. Mary Itontfm, )Tats.. Dempsey To Guest On CBS Foster, Robert t'. Stain, W...... \\'NID('-New Haven, ('otttt. Whalen. \\'FEI- N. I1. Wheeler, hurry Wet/I.-Boston, Mans. box- Paul II. Kaymer Co.. Boston, Mass. Maflie, Al Wt.N11- I.nronin. Former world's heavyweight Inc. Marcouv. O. Wildman, Jaillie' :F:1- Boston, Muss. Fricdheim, R.....World Library-N. Y. C. Rudolph \. ing champion Jack Dempsey will .\ In fur Brosuleanting System.ru Portland Sle. lYilkoff. JohnJolr \ \'111' 1 -Irai 1 err lin. '.. Fuller,u 1 C W'T: \G -Wb r center Mass. Markham shin Gm I) C. Willimmos. David It. be the guest of N. Y. Yankee star Fuller. C. A WBET- Brockton, Muss. \ on CBS' "Joe Dimag- Mark '.. 11. Roy WEEI- (tonton. Mona. Standard Radio Trans. Sery -N. Y. C. Joe DiMaggio Meyer, Harold II.....l'i)It- l'orland, Me. Woodward, Charles W'.. Jr. gio Show," Nov. 5, 10:00 -10:30 a.m., (.arrigus. Fred q'F.EI- Itoston, Man'.. Miller, .In '.tin....N.tli- Washington. D. C. WI JI I- rra ,vi a 1 en re. K. I. EST. Big moments in Dempsey's (iatehell, C. E....W'GAN- Portland, Maine Milne, J. T.... WNIIC -New (haven, (' Y long and brilliant ring career will Gales. Ja111en....Whi)F-Bi,I,i,ford. Maine Mitchell. Florence. . WEEI -Ito '.tun. Mass. Gilbert. Janet Mitchell, M NAIL-Washington, 11, t'. Voting. Will E. be dramatized, and he will be in- Harold Cabot Company, Inc. -Boston, Mams. Mollea. IL G.... W'EIJI-F'ihhburg. Glass. Lang-Worth Feature frog. N. V. C. terviewed by the Yankee Clipper. Girardin, Ray WEEI- Boston, Mass. Molina II. G., Jr.. FEIAI- Fitchburg, Mass. Yoffne, Cliffonl... W'l..AW- Lawrence, Mass. 6 Tuesday, November 1, 1949 RADIO DAILY

Temporary Licenses NETWORK SONG FAVORITES FCC Answers Webs The top 30 songs of the week (more in case of ties), based Given Web Stations on the copyrighted Audience Coverage Index Survey of On Giveaway Charge Popular Music Broadcast over Radio Networks. Published (Continued from Page 1) by the Office of Research, Inc., Dr. John Peatman, Director. (Continued from Page 1) ary extensions were agreed upon Survey Week of October 21 -27, 1949 conferred upon it by Congress as a pending determination of the merit valid exercise of its power to regu- of the complaint of the National As- TITLE PUBLISHER late interstate commerce." sociation of Radio Station Represen- A Dreamer's Holiday Shapiro -Bernstein In the answer delivered to the tatives against network activities in Ain't She Sweet Advanced American Broadcasting Company field. All three nets admit the spot Bali Há i Chappell yesterday, the U. S. Government having represented some of their af- the FCC Bye Bye Baby J. J. Robbins and requested the court filiates in spot sales, by- passing the to dismiss the complaint and that reps. Dime A Dozen E H. Morris the plaintiffs, (ABC, CBS and NBC) Charge by NARSR is that the net - Don't Cry Joe Harms be ordered to pay the court costs. work spot sales activities violate the Fiddle Dee Dee Harms The FCC cited the allegations to chain broadcast rules. or are at any Hop Scotch Polka Cromwell the effect that "none of such pro- rate not in the public interest. grams constitutes a lottery, gift en- In separate letters the Commission Huckle Buck United terprise or similar scheme" in viola- yesterday notified the nets of its ac- Hush Little Darlin' Michael tion of the Criminal Code as being charges were the tion. The NARSR I Can Dream Can't I Chappell a "conclusion of law requiring no only causes mentioned in the letter Just For Fun Paramount answer." The Government's answer to CBS, while additional complaints also described as "a conclusion Just One To Say I Love You Berlin of from WING, Dayton, WJW, Cleve- law" the allegation of the web that land, and KPRO, Riverside, Calif., Last Mile Home Leeds the Commission in letter to will automatically were also mentioned the Let's Take An Old Fashioned Walk Berlin deny the new applications or re- ABC. newals of broadcast licenses In the letter to NBC, the Commis- Maybe It's Because BregmanVocco-Conn of the Meadows Of Heaven Laurel plaintiffs if the rules are upheld by sion refers also to the Don Lee hear- the court. ing, and the spot sales proceeding. My Own My Only My All Paramount In addition, the Commission wrote: The FCC also denied the net- Now That I Need You, (Where Are You) Famous works' charge that it did not pre- Text of Letter Room Full Of Roses Hill IS Range sent any arguments or adduce any "During the course of this hearing, Rudolph The Red-Nosed Reindeer St Nicholas evidence at the hearings held on at which NBC was represented by Oct. 19, 1948, Slipping Around Peer or at any other time counsel, testimony was received in support of its proposed rules. from the president of radio station Someday You'll Want Me To Want You Duchess KHQ, Spokane, Washington, an NBC Story Of Annie Laurie Santly -Joy affiliate, concerning a proposal in That Lucky Old Sun Robbins FM Store -Radio Report August, 1948, to continue the broadcast, on a national spot basis, of a There's Yes Yes In Your Eyes Witmark In New Survey By NAB six -day per week program of the Toot Toot Tootsie Goodbye Feist (Continued from Page 1) Richland Oil Company, broadcast Twenty -Four Hours Of Sunshine Advanced during station (non-option) time, items plugged. Of the 50 stores after such program had been trans- Younger Than Springtime Chappell studied in the company's test, 25 ferred from the NBC to the ABC. You're Breaking My Heart Mellin were FM equipped and 25 had no While these negotiations were in You're So Understanding BarronPemora store radio. progress the station received the fol- The story of the test is one of sev- lowing telegram introduced into evi- eral in the new NAB study prepared dence at the hearing, from Sydney by the FM director, Arthur Stringer, A. Strotz, vice -president of the NBC: Second Group for distribution to the FM members Western Union telegram October TITLE PUBLISHER of the association. The itemized list of stock in which FM- equipped 21, 1948 A Wonderful Guy Chappell 'I am very much surprised at the stores jumped their sales over non - horse trading which is going on in Blue For A Boy Pink For A Girl Gallico equipped stores included some with connection with the Richfield deal. Georgia On My Mind Peer increases as high as 260 per cent, he You evidently forgot that you as an Give Me A Song With A Beautiful Melody Witmark said. affiliate have at least some loyalty Homework Berlin to NBC. There is no question that we will sell this time to a very sub- I Never See Maggie Alone Bourne stantial account which will not only I'm Throwing Rice At The Girl 1 Love Hill & Range NEED RECORDING take the eight stations involved but In Santiago By The Sea Life Music all the other stations throughout our It's A Great Feeling Remick A HURRY? network. If you don't like our affili- TAPE IN Jealous Heart Acuff & Rose ation we would like to know about For emergency use, we will it now. I will be delighted to discuss Let's Harmonize Sandy-Joy rushship (by Air if outside the matter over the phone if you My Bolero Shapiro-Bernstein N. Y. area) up fo 20 reels A. from our New York stock at care to call. Regards. Sydney My Street Campbell prices listed for such quantities. Strotz.' "This testimony would appear to Oh You Beautiful Doll Remick present a substantial question as to Over The Hillside Dreyer whether the NBC has violated or at- So In Love T B Harms tempted to induce or coerce its af- Some Enchanted Evening Chappell filiates to violate certain of the Com- Song Of Surrender Paramount mission's chain broadcasting regula- today for complete tions." Through A Long And Sleepless Night Miller Placed on temporary license until Where Are You Blue Eyes Knickerbocker Recording Tape price next March were WCBS, New York; Why Fall In Love With A Stranger Campbell list and a Free supply of WCCO, Minneapolis, WBBM, Chi- Wishing Star Broadcast Music Program Identification cago and KCBS, San Jose, all CBS Labels. stations; WENR, Chicago, WJZ, New You Told A Lie Bourne York, and KGO, San Francisco, all You're My Thrill Sam Fox AUDIO & VIDEO PRODUCTS CORP. ABC; and KOA, Denver, WMAQ, Copyright, 1949, by Office of Research, Inc. Chicago, WNBC, New York and 1650 BROAD WA Y, N, Y.19, N. Y. KNBC, San Francisco, all NBC. ILY

Section of RADIO DAILY, Tuesday, November I, 1949 - TELEVISION DAILY is fully protected by register and copyright

CANADA TV 'WIDE OPEN'-DUNTON CDC Chief Scores TELE TOPICS Special Holiday Show Tele Private Activity, Wdcusters For Sold By NBC And CBS Not Federal, Says Coy TV Outlook THEY OFFER week -to -week BECAUSE continuity through established charac- in terizations variety (Continued from Page 1) Washington Bureau of RADIO DAILY Victoria, B. C.- Television Can- and through changing ada is "wide open" for private situations, comedy shows seem TV cutlets that can clear the time, Washington FCC Chairman domestic - broadcasters to step in, but so far. destined an both live and by recording. Program Wayne Coy has notified several to occupy increasing portion no one of TV's programming makeup. With good will combine the sponsor's two AM Virginia residents, through Con- has shown much interest. shows the A. D. Dunton, of ell scripting -the major need of most stanzas featuring Symphonette, gressman Burr P. Harrison, that it chairman the board by of governors -they may well continue indefinitely with conducted Mishel Piastro, and is up to private enterprise to proof the CBC, said here. the Choraliers, conducted by Eugene He little or no wear. One that must be ranked vide them with television service. added "there has been a marked Lowell. Program will be aired 5 -6 lack near the top in the category is "The Truex Although the FCC is sympathetic of interest on the part of pri- p.m., EST, Nov. 24. Agency is Victor vate operators in establishing Family," a recent arrival on WPIX. The to their concern that it might not tele- A. Bennett Co. members the Trues clan -there are vision transmitting stations in Can- of Elgin- American, which last year be made available in small towns, more than we can count -from Ernest and Coy ada." sponsored a two -hour variety show rejected the idea that the Gov- Sylvia on down to granddaughter Penelope, He attributed this in part, to lack on ABC -TV, is buying the entire ernment could provide program- age three, set out to show that actors are ming. of understanding of the extent to NBC interconnected web as well as which CBC has developed its TV people, even as you and me, but a more an unspecified number of non- inter- On the other hand, Coy pointed talented and entertaining tribe would in- to the possibility that duplicate sta- policy. Application for a $4,500,000 connected outlets. Headlining the loan to CBC is now before Parlia- deed be hard to find. ... Last week a show, which will be produced by tions might be constructed to bring gentleman billed as George Spelvin ap- the program schedules of big city ment, he said. If the loan is ap- Max Liebman, will be Milton Berle, proved, peared on the show as a stage- struck v -p stations to small towns. CBC will set up video pro- George Jesse] and the Ritz Brothers, duction centers and transmitters of Gimbels, program's sponsor, and played the latter making their initial video Want Wide Distribution in the hambone role to the hilt with hilarious Harrison announced Toronto and Montreal, to supply appearance. Program will be aired last night programs results. Although Spelvin is not a new- that Coy said in response to queries directly to surrounding Thanksgiving right, 8:30 -10 p.m. and areas. In addition, programs comer to acting, he is better known in will originate at the International that the Commission is anxious that will be the trade as Warren Wade, former NBC TV service be recorded for use by any other exist- Theater. Agency is Weiss & Geller. as widely available ing production chief and now program manager as possible, and that as many chan- stations in Canada. of WPIX.... Program also contains some nels as can be will be made avail- Only on 'Privato' Application of the best examples of commercial inte- WNAC -TV Sells Film Seq able. But, he said. so far only one pri- gration ever seen, but we wish they'd drop Boston -Allen Furniture Co. has vate operator has applied for per- the super- imposed price tag as an article signed with WNAC -TV for sponsor- mission to build a TV transmitter. is described. It's disturbing and unneces- Will Discuss Television ship, through Oct., 1950, of a weekly He is Bill Rea, of C.K.N.W., at New sary.... Scripts, by Jim Trues and Searle Hartford, quarter -hour film series, "Curiosities Conn. -Television will Westminister, B. C., who "will be on J Kramer, are well above average, and direc- In The News," produced by Walter be the topic of a talk to be given by the air with television tion, by Yurdin, is in a year Clay excellent. Fudder. Silton Brothers is the agen- chief announcer Russell Naughton of to a year and a half," WDRC, Dunton said. cy. November 16th at the Wind- "Of course, television is a tremend- sor Locks, Rotary Club. WDRC has ously expensive proposition, 31 THE DuMONT Teletranscription depart- but a television application pending be- we're authorized to subsidize ment made its 1,000th recording Sat- WAAM Names Carter fore the FCC. private stations by supplying them urday nite when it canned "Cavalcade of Baltimore - Kenneth L. Carter, with shows." Stars." Headed by Ed Carroll, the depart- formerly with WMAR -TV, has been by Armand Grant, recently promo- Earlier, Dunton had said ment records about 80 performances a that TV named l o c a l sales manager of ted to director of sales. Grant is in in Canada cannot be placed week.... Charles Laughton, Eddie Albert WAAM, it was announced yesterday charge exclu- of all station sales. sively in the hands of private com- and Allyn McClerie will guest on the debut mercial interests, of the new Paul Whiteman show on ABC since such a move would result in Canada being Sunday. Scripted by George Faulkner, pro- swamped gram is produced by Tony Stanford Wilson Quits As ABC with U. S. programs to and Veepee the exclusion directed by William H. Brown, with of home production. TV "The tendency," production by Ward . he said. "would Byron. Frank be Dahm has joined the staff of WOR -TV As Web for Canadian television to be- Slashes All Budgets come as editor of "Telefax News," daily three - a series of northward off- s hour newspaper scanned by the shoots of U. S. TV instead of its station J. Donald Wilson, has resigned as TV production and engineering performing It from 2 to 5 p.m. . Vincent Price will east -west links across Can- vice- president and national director sonnel as the result of the dropping ada." narrate the Stokey and Ebert film produc- of network programs of ABC, it was of eight hours of sustaining shows a tion of "A "Cost" a Big Factor Christmas Carol" which will learned yesterday. week, two - and - a - half hours of be shot at the Jerry Fairbanks studios. His resignation This, he continued, was 1 coincides with a which were film. Programs axed in- nothing curtailment of the web's TV sustain- clude Bowling Headliners, Actors more than the "result of commer- ing program schedule and a substan- Studio, A Couple Of Joes, Sleepy cial arithmetic." Canadian programs WAAM, Baltimore, marks its first anni- tial budget cut involving virtually Joe and I Believe. would cost more for production than versary tonite with a special "Birth- every department. ABC officials prefer to call the those from the States. Therefore. day Party" show to be produced and di- Wilson has been a vice -president cutback a readjustment and realign- an unregulated industry would tend rected by Anthony Farrar. Mayor Thomas of the web since January of this ment of an unwieldy and unprofit- to use only the cheaper U. S. pro- D'Alesandro will guest.... Giveaway offer year, when he was transferred to able program schedule. Web is going ductions. mentioned only once on a WCAU -TV show New York from Hollywood where all out to promote the new Paul Pointing out that TV in the U. S. last week drew 5,480 requests in four days. he was program manager. Whiteman show for Goodyear that is operating at heavy losses, he said The wives of three WPIX announcers, The across -the -board budget re- bows Sunday nite and should other two obstacles confront the estab- John Tillman, Joe Bolton and Jack Mc- duction, the second this year, means new commercials be landed it would lishment of video in Canada -the t Carthy, are expecting heirs within 15 days reductions in service and /or person- undoubtedly program sustainers higher cost per capita because of of each other next spring, and all three al in varying amounts for all depart- around them to build block pro- this country's relatively small pop- have made reservations at Doctors Hospital. ments. Heaviest cuts are expected in gramming continuity. ulation, and the distance factor. , I Tuesday, November 1, 1949 8 RADIO DAILY

AGENCIES COAST-TO-COAST SOUTHWEST GENE IVII.LARD S. FRENCH, president DENNIS, general manager News Series Sched. WINS Sales of KWHN, TV of Brook, Smith, French & Dor- Contest Fort Smith, Arkan- N. Y. presents rance, Inc., New York and Detroit, Amsterdam, -WCSS Rochester, N. Y. -Abe Doris, of sas, has announced a further expan- announces the appointment of the as a new series, "Bill Scott-Forest, Katz sales force yesterday was de- sion in his local programming by counsel for Ranger," produced by the U. S. De- clared winner of the WARC -Katz the addition of the MGM transcrip- agency as advertising of Agriculture Forest Ser- York Corp., York, Pa., manufactur- partment agency contest. Sam Townsend, tion package which includes Lionel vice. This show is designed for the owner and operator of the Roches- Barrymore at Home, Paula Stone, ers of refrigeration and air condi- con- tioning equipment. The appoint- younger set and stresses forest ter station, staged the sales test over Hollywood USA, MGM Theater, ment becomes effective November servation. the period of August and September. Good News from Hollywood, Judge 15th. Abe's closest competitors were Mike Hardy's Family, Maisie, and Doctor WCOP Mon Turns Author Flynn and Martin Beck. Kildare. All MGM programs are Boston, Mass. -Tom Lesure, of the scheduled in the night periods to SIMONS - MICHELSON COM- WCOP news department, has an contrast with heavy daytime sched- PANY, of Detroit, announces the ad- his Givens Supervising Tour article he had written about ule of hillbilly and western music. , dition of Helen Anderson, formerly Caribbean honeymoon used in the Schenectady, N. Y.-Gill Givens, Over 40 performers are on the of WJBK -TV, to its radio and tele- October 15th issue of the "Saturday WGY's supervisor of farm programs, KWHN roster of talent, probably vision staff. Review of Literature." The article, has been named director of the more live hillbilly and western tal- titled "Caribbean Notebook," ap- American Farmers tour of Europe ent than on any other station. Star THE ACE ART COMPANY of peared in William Rose Benet's under the sponsorship of the Nation- units include Delmore Brothers and Reading, Mass., makers of NuAce column "The Phoenix Nest." al Farmers Union and TWA Airlines. Lonnie Glosson, whose original mounting corners, have named The tour is sanctioned by the U. S. "Why Don't You Haul Off and Love James Thomas Chirurg Company, Kampe Resigns Department of Agriculture, and is Me" and "Blues 'Stay Away From for Northeastern farmers Boston and New York, as advertis- St. Louis, Mo.-Mel Kampe, pro- planned Me" , recording has now passed the ing agency and merchandising coun- motion manager of WIL, resigned who want to study French agricul- million mark in sales and placed sel effective January 1, 1950. The from the station effective November tural methods under the auspices of 1st and 8th respectively on the Hill- Chirurg Boston office will be in 20, 1949. Kampe has been associated the French Department of Agricul- billy Hit Parade. Also starred on charge. with WIL for the past 11 years in ture. KWHN are the Hartford Quartette, programming, writing, publicity and Ozark Rangers and Harmony Belles. ARTHUR PINE ASSOCIATES promotion. He will sail from San "Menjous" Bought By WSIX Pat Breene, femme disc jockey of have been appointed to handle all Francisco aboard the SS Lurline New York -The Frederic W. Ziv KTUL, Tulsa, Oklahoma, put more publicity -public relations for Gift - November 30, for an indefinite stay Co. announces the purchase of their than 150 male members of the dee- Pax, New York, the hospital mer- in the Hawaiian Islands. "Meet The Menjous" program by jay fraternity in the shade when she chandising and sampling service of radio station WSIX, Nashville, Tenn. spun off with the honors in the baby products to mothers. Eaton Rejoins WCCO The show, starring actor Adolphe regional contest conducted by Capi- Minneapolis, Minn. - Gordon Menjou and his actress wife, Verree tol Records. Pat was proclaimed Eaton will join the announcing staff MARLBORO SHIRT COMPANY Teasdale, will be broadcast five winner by Lloyd O. Cook, branch manufac- of WCCO, effective November 1. He times weekly over WSIX. manager for Capitol in Oklahoma. of Baltimore, Maryland, will come to the Twin Cities station turers of dress shirts, sport shirts Kas- from WGST, Atlanta, Ga. Eaton pre- and outerwear, have appointed viously was associated with WCCO tor, Farrell, Chesley & Clifford, Inc., before he worked at his Atlanta as their advertising agents. post.

EXCELSIOR QUICK FROZEN Latest Addition On WSB RADIO EXECaapITET MEAT PRODUCTS, New York City, Atlanta, Ga.- Newest program on & Co., have appointed Tracy, Kent the WSB schedule is "Moonlight Inc., to handle an extensive adver- Moods" Monday, tising campaign in newspapers and aired each Wednes- CLUB OF NEW YORK day and Friday at 11:15 p.m. The television for their new product, program includes poetry read by Lee Quick Frozen Buttered Beef Steaks. Jordan, and an organ musical back- Luncheon -Meeting, Thursday, Nov. 3 ground furnished by Bob Van Camp, AFFILIATED RETAILERS, INC., station musician. Hotel Roosevelt cooperatively owned by 59 department stores, including the R. H. Macy, May Company, and City Stores Groups, has appointed Ray- mond Spector Company, Inc., as its advertising and merchandising GUEST SPEAKER -General William H. Harri- counsel in connection with the pro- son, I.T. &T. President, speaking on motion of its store -owned "AR" brands. "International Communications." S 330 W Ajj:isin' . SOOD CBM Getting Power Boost X SPECIAL FEATURE -Presentation of Red Cross Montreal-Work has been started of Appreciation to Red at the CBM transmitter, in Marie - DISt1 E34GLISH Certificates ville, Quebec, on the St. Lawrence Barber, CBS Sports Director, and South Bend Shore, about 30 miles 1SH southeast of Montreal, to boost the !tW Yankees sportscaster Mel Allen. station's power from 5 to 50 kilo- 1i WAN watts. It is expected that conversion A ENES will be completed by next July. itEStONSIVE ADMISSION -Members, $3, Non -Members, 3 AßKE7s VJITHIN 3 M $3.75. ATTENTION: AGENCIES tHE NE`¡tÑARE Top Flight Rodio Producer -director with bavNWHO'y WEVD call Claude Barrere, 12 years' experience seeks staff affilia- MEtnoa o For last minute reservations tion with agency rodio department. All ArnaeO A Mu 6 -0238 on request to: details J WEYD RADIO DAILY, Box ## 282 117119W.46St 1501 Broadway New York City NFNRY r,RFENFIEt fl, LI? fl"aMnr N Y 14 (4471,

The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 22 NEW YORK, WEDNESDAY, NOVEMBER 2, 1949 TEN CENTS EXPLOSION SUSPENDS FCC'S HEARINGS

Army -Navy Football Fa Interest Boston -When Rudolph O. Mar Blast And Fire In Post Office Building toux, sales promotion manager On MBS And NBC -TV of WCSH, Portland, Maine, regis- Destroys Commission's Files; tered for the 1st District NAB meeting, he also registered for Delays The Army -Navy Football Game, Mrs. Marcoux. Together they at- Hearing Plans Nov. 26, 1:15 p.m., EST, (15 minutes tended all sessions of the two - before the kickoff) will be carried day meeting and took special Washington Bureau of RADIO DAILY exclusively on radio by MBS and on interest in all the sales promotion Says FCC Can't Rule Washington - Indefinite television by the NBC -TV network, clinic discussions. They were the postponement of all hearings under the sponsorship of Gillette only -Mr. and Mrs." team at the Safety Razor Co., it was announced sessions. On 'Transit' Legality scheduled for Washington was yesterday by Joseph P. Spang, Jr., ordered yesterday as FCC president of Gillette. members and employes pre- Over 400 MBS stations are sched- Washington Bureau of RADIO DAILY uled to carry the traditional classic. Washington-FCC observers were pared to try to find out just It also will be shortwaved by AFRS, Miller Prophesies on hand yesterday for the fourth what documents and files have sans commercial. The announcers day of the local hearing on street- been completely lost and what will be named later this week. car radio, but Assistant Attorney Regarding Color TV General Harry Plotkin said the may be recovered. In addition, Commission could not attempt to a large part of the commis - Foote, Cone & Belding Boston -Justin Miller, president of comment on the legal questions in- (Continued on Page 8) Expanding Below Border NAB, told a press conference during volved. The matter has never actu- the 1st District NAB meeting yes- (Continued on Page 6) Foote, Cone & Belding Interna- terday that "another ten years BBC's American Staff tional Corp., New York, has announ- would be needed before perfect WTOP's Tape Recorder ced the completion of working ar- color television could be expected." rangements with seven Latin Amer- Judge Miller believes that the At Wash. Airplane Crash Cut In Economy Move ican advertising agencies, on an ex- government will have to release clusive basis. some of the ultra high frequency Washington Bureau of RADIO DAILY Staff of the North American office The deal was handled by Luis G. channels controlled by government Washington-WTOP, CBS' outlet of the British Broadcasting Com- Dillon, executive v -p in charge of agencies, for private use before in the nation's capital, claimed a pany in New York has been reduced the firm's Latin American opera- (Continued on Page 8) tape recorder first yesterday in the from 29 to 14 members because of tions, who returned to New York coverage of the collision of a P -38 the recent devaluation of the pound, this week from a three months' stay Philco Sales Rallying with an Eastern Airlines DC -4 at it was announced yesterday by in Latin America. FCBI had previ- National Airport yesterday with the Norman Luker, North American ously announced the appointment of As Production Mounts loss of 54 lives. BBC director, who recently return- Stephen Laird. CBS commentator, ed from a BBC conference in (Continued on Page 31 Sales and net income of the Philco (Continued on Page 6) London. Corp. for the third quarter of 1949 Among the executives who will "Dr. I. Q." Moves To ABC fell off sharply from last year's IT&T Prexy To Address (Continued on Page 2) As Sustaining Feature totals, due principally to "a two - week shutdown in midsummer for New York REC Thursday NARND Agenda Set "Dr. I. Q." formerly heard on factory vacations in the television NBC under sponsorship of Mars and radio division, and heavy start- Gen. William H. Harrison, presi- For Two -Day Confab ing costs involved in getting produc- dent of IT &T, will be the guest Candy Company, will become an More than 200 newsmen are ex- ABC web feature on Wednesday, tion under way on the new 1950 speaker at this week's luncheon line," it was announced yesterday pected to attend the annual conven- November 9, and will be heard at 8 meeting of the Radio Executives Association (Continued on Page tion of the National of p.m., EST. Lew Valentine will con- 3) (Continued on Page 2) Radio News Directors at the Com- tinue as emcee and the audience modore Hotel, Nov. 11 -13. participation show will be offered Allen Martin of WPIX, New York: for commercial sponsorship. Radio Progress Highlighted (Continued on Page 2)

Sound Effects As Nat. Radio TV Week Opens Presentation A recording session of "Martin Francis Cardinal Spellman was Kane, Private Eye" in the WOR Radio's remarkable progress dur- committee to arrange the celebra- the recipient yesterday of a studios the other day was inter- ing the last 29 years -"the most tion of radio's 29th birthday. The floral presentation from 13 year rupted by a strange rustling, as phenomenal growth ever recorded event is co- sponsored by the NAB old Betty Clark. ABC's blind sing- of mice in a haystack. The direc- in a single industry"-was reviewed and the Radio Manufacturers Assn. ing star, in commemoration of tor called a halt, and asked who this week by the NAB in a report Dealer participation will center on National Flower Week. Betty, who was 'mousing up' his show. Dead coinciding with the opening of Na- joint sponsorship of full -page ad- was chosen as national "Flower silence. Finally a hardbitten ac tional Radio end Television Week, vertisements :n more than 500 cities Girl" by the Society of American tor stepped forward and con- Oct. 30 -Nov. 5. and towns, tied in with local dis- Florists, Is presenting many simi fessed: he was wearing taffeta Gordon Gray, of WIP, Philadel- plays of radios and TV sets. RMA lar floral gifts to hospitals In the phia, and W. 13. McGill, of the shorts. . West- thus far has filed orders from 574 Cardinal's name. inghouse Radio Stations, Inc., have daily and weekly newspapers for been named co- chairmen of a joint (Continued on Page 6) 2 Wednesday, November 2, RADIO DAILY 1949

_MOW COMING AND GOING

Vol. 49, No. 22 Wed., Nov. 2, 1949 10 Cts. GORDON GRAY, vice -president of WIP, CHET HUNTLEY, news analyst for KNX and Philadelphia, yesterday was in New York on the Columbia Pacific Network, left Monday JOHN W. ALICOATE . . Publisher station business. for a six -week tour of Europe. BILL COS - TELLO, chief of the CBS Far Eastern news FRANK BURKE Editar WAYNE STEFFNER, sales manager of KNX- bureau, who recently arrived in the U. S., is Columbia Pacific Network, is on a business now on West while MARVIN KIRSCH : Business Manager the Coast to substitute trip to San Francisco. Huntley is abroad.

Published daily except Saturdays. Sundays PETER DONALD has returned from a series ARTHUR CHURCH, general manager of and Holidays at 1501 Broadway, New York. of charity appearances in Connecticut and has KMBC, Kansas City, Mo., a visitor this week (18), N. Y., by Radio Daily Corp., J 1V resumed his daytime comedy series, "Talk Your at the headquarters of CBS, with which the Alicoate, President.and Publisher; Donald M Way Out of It," also his weekly comedy ap- station is affiliated. Nfersereau, Treasurer and General Manager; pearances on "Can You Top This" broadcast Marvin Kirsch. Vice -President; Chester B. over WOR. G. RICHARD SWIFT, general manager of Bahn. Vice- President; Charles A. Alicoate, WCBS; DON MILLER, sales manager of the Secretary. Terms (Postage free) United TED ABER, of Mohawk Carpet Co., sponsors station, and DON BALL, program director, off States (other than California) $10.00 one of the Roberta Quinlan "Showroom" series on for Asbury Park, N. J., to attend the meeting year; California, $15.00. Foreign, $15.00. TV, is in Amsterdam, N. Y., planning the of District 2, NAB. Address all communications to Radio Daily. convention at which Roberta will sing. 1501 Broadway, New York (18), N. Y. WILLIAM ADLER, radio -TV violinist, is in Phone Wisconsin 7 -6336, 7 -6337, 7.6338. WILLIE SHORE, comedy dancer, is due from town for some personal appearances and to Ct.ble address: Radaily, New York. Buffalo for his guest shot this Saturday night fill an engagement at La Vouvray. on the television program, "Cavalcade of WEST COAST OFFICES Stars." JOHNNY O'CONNELL, account executive for Allen Kushner. Manager Associated Program Service, will attend the 6425 Hollywood Blvd. Phone: Gladstone 8436 WILLIAM BRENNAN, manager of network NAB regional meeting in Asbury Park tomor- WASHINGTON BUREAU sales in Hollywood for CBS, is spending a two - row, Thursday and Friday. Andrew H. Older, Chief 6417 Dahlonega Rd. week vacation in San Francisco. Phone: Wisconsin 3271 EDWIN PIERCE, president of the dancing HAL HUDSON, manager of the CBS net- schools bearing his name and who fias ap- CHICAGO BUREAU work television department in Hollywood, fias peared from time to time on television pro- Hal Tate. Manager. arrived in Gotham on business. He'll be here grams, has returned from a business trip to Great 360 No. Michigan Ave. for ten days. Washington, D. C. Phone: Randolph 6.6650 SOUTHWEST BUREAU Paul Girard, Manager NARND Agenda Set BBC's American Staff Protector Tower Petroleum Bidg., Dallas. Texas For Two -Day Confab Cut In Economy Move This little 2 -pound Chihuahua Phone: Riverside 3518-9 feels safe on the paw of his Entered as second class matter. April 5, (Continued from Page 1) (Continued from Page 1) 1937, at the postoffice at New York, N. Y., John Madigan of ABC; Phil Newsom 150 -pound pal, the Great Dane. "rider the act of March 3, 1879. leave the BBC office next Monday of the United Press Radio; John is Alice Stamatis, publicity director The big dog makes a great Cooper of INS, and Ad Schneider of who has been with the operation protector. NBC will participate in a special dis - six years. Others include Heleyne W -I -T-H is a great protector, eussion panel on TV news problems. Pauling, in eharge of traffic and too, for advertisers in the tough, All radio and TV newsmen, mem- Harold Burns, head of administra- FINANCIA L I bers and non-members, will be wel- tion. competitive market of Baltimore. (November 1) eomed at the various panels. Henry Stracker, assistant to Sam W -I -T -H protects your profits A special pre- convention tour of Slade, North American program di- from advertising by providing NEW YORK STOCK EXCHANGE the United Nations has been sched- Net rector, has been recalled to BBC real low -cost results. High Low Close Chg. uled for Nov. 10 at the invitation of headquarters in London. No curtail- ABC 7748 75/8 77/8 + 1/4 UN officials headed by Benjamin to It's easy to see why. W -I -T -H Admiral Corp 271/2 2714 2714 ment of program service stations + 1/6 Cohen, assistant secretary general of' is contemplated delivers more loyal home listen- Am. Tel. & Tel. 14434 1441/2 14434 + 1/4 in the United States CBS A 24 2334 24 publie information. The convention, at this time, it was said. ers- per -dollar than any other CBS B ...... _ 24 2334 24 itself, will be highlighted by talks Philco .. 285/e 273/4 2834 in ++ 1/4 by Gen. Omar Bradley, chairman of station in town. And addition Philco pfd. 811/2 811/2 8112 To RCA Common 1234 1214 1214 the Joint Chiefs of Staff, and CBS IT &T Prexy Address to this biggest home audience, a RCA 1st pfd. 713/i 711/2 7134 newscaster Edward R. Murrow. New York REC Thursday recent survey made under the Stewart -Warner 125/8 1254 1254 Discussion sessions will be de- Westinghouse 29 2854 7834 supervision of the Johns Hopkins voted to profitability of news room Westinghouse pfd 1001/2 9934 1001/2 (Continued from Page 1) University showed that of all Zenith Radio . 273/4 2734 2734 operations, and eoverage of disasters. Club of New York, to be held on NEW YORK CURB EXCHANGE In addition there will be a demon- Thursday at 12:30, at the Hotel radios playing in barber shops, Nat. Union Rad'o 27/e 234 234 stration session on TV news and a 1V- I -T OVER THE COUNTER Roosevelt. His topic will be "Inter- 49.3% were tuned to -H! debate between ABC news - Bid A'ked broad national Communications." That means that a little money ()Wont Lab. .. 14 15 'aster Elmer Davis and New York Other special guests will include . . . does big things on W- I -T -H. Stromberg- Carlson .. 1334 1S advertising exeeutive Charles Hull Frank White, president of Mutual; Wolfe, on the future of AM news in James Seward, CBS vice -president Call in your Headley -Reed man Radio Week In Ohio a period of TV ascendancy. Business in eharge of operations; Oswald today and get the whole sessions will feature the election of Buchanan, IT &T treasurer, and J. M. W -I -T -H story. Portsmouth. 0.-Local activities in officers for 1950 and the possible Mathes, president ,of J. M. Mathes, conneetion with the observan.e of adoption of a new and stiffer code Inc. National Radio Week include a soe- of standards for news operations. eial program by the Portsmouth Anniversary Amateur Radio Club on Saturday "Voice" To Celebrated night. and a speech by Hugh M. P. Shortwave Hartford - WCCC, Connecticut's Higgins before the Kiwanis Club. Alex Dreier Newscasts Good Neighbor station, owned by Higgins is vice -president and gen- William and Max Savitt, celebrated eral manager of WMOA. Marietta, The Voice of America broadcast to .ts 2nd Anniversary on October 26th O., and was formerly assistant dire- European countries by the State De- by holding open house in their stu- tor of broadcast advertising for the partment, will Barry portions of dios at the Hotel Bond. Air time NAB. scripts prepared by Alex Dreier, from 3:00 -5:00 was devoted entirely NBC news -aster, for his daily pro- to personal interviews with spon- gram originating from Chicago, and sors, public officials, officers and heard at 8:00 a.m., EST. members of the staff of the station Dreier recently returned from a led. by Syd Byrnes, program direc- five -week tour of nine European tor. Douglas J. Bennet, executive - ountrics, and incorporated his on- secretary to Gov. Bowles led the the -snot observations into his daily air kick -off followed by Hartford's Baltimore 3, Maryland Mayor, Both PORTLANb, OREGON commentary. His material currently Cyril Coleman. Hart- TOM TINSLEY, President I is AV ILIATID WITH NBC being translated into several lan- ford Newspapers were represented Represented by Headley -Reed IIPRIHNTIO NATIONALLY IT TOWARD PIPIT CO., INC. guages for use on Voice of America. by top officials. t 1 Nov.tnb.r 2, 1949 W.dn..day, RADIO DAILY * AGENCY NEWSCAST *

ENN R. DYKE, vice -president in RUTHRAUFF & RYAN, INC., has K of publicity and public been named by United Florist relations for Young and Rubicam, Trades, Inc., for a campaign in the Inc., has announced that Peter Mc- New York area featuring "take - Govern, New York publicist and home specials" in bouquets and cor- former newspaperman, will join the sages. United Florist members in- agency's radio -TV publicity depart- clude flower growers, retailers, and ment on November 1st. wholesalers. JAMES J. DELANEY has been HASKELL BLOOMBERG, for 15 appointed advertising manager of years exclusive local sales represen- the Sinclair Refining Company. He tative for the Merrimac Broadcast- formerly was a vice -president of ing Company, owners and operators Morey, Humm & Johnstone, Inc., of radio stations WLLH, Lowell; and prior to that was an account WLLH, Lawrence; and WLLH -FM, executive with McCann- Erickson, Andover, has, in addition, been Inc. named exclusive national sales representative for these stations. WIREWAY CORPORATION OF AMERICA, manufacturers of Wire - BERMINGHAM, CASTLEMAN & way magnetic wire recorders, and PIERCE, INC. has been appointed the Wireway "Secretary" dictation by the Monarch Wine Co., Inc., recorders, have appointed Chas. Brooklyn. Dallas Reach Co., Inc., New York and Newark, N. J. ERWIN, WASEY & CO., has been named by the Le Blanc Corp., La- SPENCER HARE has been named fayette, La., manufacturers of Hada- to handle publicity, promotion and col. public relations for Peter Puppet Playthings, Inc., of Long Island City, JOHN D. FITZGERALD, formerly treaters and manufacturers of hand with CBS -TV, has joined the execu- puppets and marionettes. tive staff of Alley & Richards, Inc. Foote, Cone & Belding Philco Sales Rallying Expanding Below Border As Production Mounts

(Continued from Page 1) (Continued from Page 1) other associates in Mexico, Cuba and by William Balderston. Philco's Brazil, and some of the smaller president. Latin American countries. Third quarter sales totaled $46,- The newly -added associates are: 776,000 this year, and net income Pueyrredon Propaganda of Argen- amounted to $508,000, as against tina; Puerredon, Rey Kelley, Beh- third quarter sales of $69,539,000 and Disciple of Free Enterprise rens & CIA., S.R.L., of Uruguay; earnings of $2,416,000 in 1948. In Publicitas of Chile; Publicidad Cau- September of this year, however, sa of Peru; Propaganda Epoca Lim- production of Philco's new televi- Caught in the Act itada of Colombia; C. A. Publicidad sion models increased rapidly, and Lail of Venezuela, and Publicidad earnings for that month were $802,- Astra of Puerto Rico. 000, Balderston said. "The marked He sings the praises of the "Free Enterprise that the improvement in earnings whjch set Founding Fathers farsightedly bequeathed us" - and in in September is continuing in practices what he preaches. Whether getting down AFRS Officer Transferred October," he added. he's Major Klyde E. Kraft, officer in to cold snacks in a midnight raid on the refrigerator. or charge of the New York office of unfreezing a hot news in the Armed Forces Radio Service, WLIB Airs 21/2 -Hour story Washington, his prodigious has been transferred to a new as- appetite for facts is working full time. signment with the Army Medical Hospital Benefit Show Dept., Germany. Kraft, Stuttgart, WLIB, New York, aired a 2% -hour Said Herbert Hoover: "In these days when our precious who has been with the AFRS since benefit program in behalf Bof the liberties are being menaced by the the Spring of 1947, is scheduled to machinations of United Hospital Fund, Oct. 30, 7 -9:30 treacherous and faithless men who masquerade as `liberals' sail for Europe next week. a.m., featuring speeches, music and Major Ernest M. Magee, formerly variety and `champions of the people,' his (Lewis') lucid. fearless, with entertainment. the U. S. Air Forces in Europe Hal Jackson, a disc jockey on and exhaustive examinations of the vital issues of our as a public relations officer, has re- WINX, Washington; WOOK, Wash- time are of profound importance to all good Americans." placed Kraft as officer in charge of ington; WEAM, Arlington, Va.; and AFRS in New York. WSID, Baltimore, served as emcee on the program. Other participants His lively 5- nights -a -week broadcast -the Fulton Lewis, Jr. William Artzt included Dr. Cecil Marquez, presi- program -is currently sponsored on more than 300 sta- Funeral services were held Mon- dent of the Mt. Morris Park Hospi- tions. It offers local advertisers the prestige of a network day for William Artzt, musical di- tal; Dr. George Cannon, national feature, at local time cost with rector for the CBS radio series, "The secretary of the Physicians Forum; pro -rated talent cost. Goldbergs," at Park West Memorial "Doc" Wheeler, me of the Apollo Chapel, New York. Theater Amateur Hour; and the Since there are more than 500 NIBS stations, there may Mr. Artzt died Saturday, Oct. 29, Syncopators, a singing group. be an opening in your city. If you want a ready -made in his apartment at the Oliver Crom- audience for a well Hotel after a heart attack. He client (or yourself), investigate now. Wedding Bells Check was 53. Robert Wood, sales service man- your local Mutual outlet - or the Co- operative The musical director also was as- ager for KNX -CBS, Los Angeles, Program Department, Mutual Broadcasting System. sociated for nine years with the was married Oct. 29 to Nan Harwell 1.140 Broadway, NYC 18 (or Tribune Tower, "Blondie" radio series. at All Souls Episcopal Church. Chicago 11). 4 Wednesday, November 2, 1949 RADIO DAILY

SOUTHWEST CHICAGO

KFJZ, Fort Worth, and the Texas By HAL TATE State Network joined to present QKELLY OIL COMPANY is con- the week's outstanding public serv- sidering using spot announce- ice schedule in Texas. Programs, ments in a limited number of mar- carried on full TSN net, were: live kets. Account is handled by Henri, remote from "Wheel Chair Chapel" Hurst & McDonald, Chicago. on grounds of Warm Springs Foun- Mainly About Manhattan... ! American Bakers Institute is mul- dation, Gonzales, Texas, featuring Metropolitan station in a Sunday Times classified ad ling over the idea of starting a net- Lions Club Ochestra from Midland; work show. The idea would be to half -hour United Nations broadcast offered to "risk time, talent and facilities" and "for one year guarantee promote the sale of bakery goods prepared by Radio House, Univer- daily publicity to product or service that has merit." Station's call letters nationally. Foote, Cone & Belding, Texas, sity of and Goliad State Park were omitted from the ad, with blind box number inserted. . . . With Chicago, handles the account. program, with Gov. Allan Shivers Marty all the furor over color TV, postcards Alan Sands, one shade the nets Hogan emceed a half -hour and Brig. Ainsworth, from this show at the opening of Chicago's shrine of Texas history. United Na- would like to see go is red -right oft their books. . . . Les Mitchel, newest theater-the Telenews at tions and Goliad programs were producer -host of new CBS series, "Skippy H'wood Theater," off for Rush and Oak Streets. Program tape recorded. London to record six programs for the series starring top British actors, went out over WCFL. Producing the KTFS, show were Bob Platt, Frank McGiv- Texarkana, has renewed including John Mills, Clive Brook, Margaret Lockwood and Jean Simmons. and extended its contract for use eran and Lee Petrillo. Celebrities on of the World Library, according to . . . Walt Framer, who started in this biz some 21 years ago as a the show included movie star James Dave Segal, owner of the Texarkana quizmaster and sidewalk interviewer and has since gone on to producing Dunn, here for the starring role in Mutual affiliate and WGVM, Green- and packaging his own shows, returns to his first love as emcee of a "The Golden Gloves Story" which is being made in Chicago by movie ville, Mississippi. TV quizzer, "Flashbacks." Jim Boles believes in supplying his own The WFAA, Dallas, "Early Birds," ... producer Carl Kreuger. Latter was the oldest live talent breakfast va- competition. At 9 p.m. tonight he'll be playing a killer on Kraft Television also interviewed together with State riety show in radio, as far as this Theater. Opposite him at the same hour will be his bride, Athena Lorde, Senator A b e Marovitz, Federal department knows, hung up a new also playing a killer on DuMont's "Plainclothes Man." Boris Karloff Judge Michael Igoe, Alderman ... Dorsey Crowe, Realty king Arthur record in contest mail pull with a being set for a B'way musical -and Bill Bertolotti wonders if it'll be total response of over 30,500 entries Rubloff, Jim Thompson, prexy of in only three weeks. Contest in- titled "Call Me Monster," the Chicago Hornets pro football volved naming a pig that was a team, and Telenews executives Her- * * * * bert Sheftel, Alfred G. Burger and recent gift to the "Early Birds" Harry Hershfield, the most beloved guy in show biz cctmic character, "Little Willie" Sylvan Goldfinger. from Texas Swine Breeders Associ- so far as we're concerned, knows a joke when he comes across Chicagoans a r e mourning the ation. one -especially if he originated it himself. Which is by way of death of the former AFRA treasurer First prize will be a new Chev- saying that that wonderful crack attributed to Groucho Marx Al Stracke, who passed away last week in Seattle, rolet sedan with 175 other merchan- (about his resigning from the Friars Club because he wouldn't Wash. His brother, dise prizes going to aspiring pig Win Stracke, is well -known in local vf namers. belong to any club that would accept him as a member) ap- radio circles. Bill Ring, featured in "Bill Ring peared in Harry's "Abe Kabibble" strip 28 years ago. An original three -act play called Time" programs for Taystee Bread, "The Peanut Whistle" and dealing was guest on "Hoffman's Hayloft" * * * * with life and experiences of the per- popular television program from Zendon C. (Jess) Barnes, former veepee and sales manager sonnel of a 250 -watt station will be presented by nationally known W the studios of' WBAP - TV, Fort at Mutual, will with Calkins A Holden ad agency as of the be associated little theater group, The Peoria Worth. Ring's regular AM stint is Jan. 1st. He joins the agency as a full partner along with J. Sherwood heard on WRAP regularly and he Players next Monday night (Nov. made a flying trip from Houston, Smith, Rene Clarke and R. P. Clayberger. Prior to his service at Mutual, 7). Charles E. Barnhart of the where his program originates in he was veepee of Gen'l Outdoor Advertising Co., and during his seven group's board of directors has in- the vited trade papers and New York studios of KXYZ, to make the guest years at the network sales rose in an all-time peak. . . . Success of drama critics to view this satire of shot on WBÁP -TV. Mutual's Sunday afternoon operations can be largely attributed to him. What was the most unusual mer- a small- station operation. Calkins A Holden, who number among their clients such firms as Gulf Out of the five chandising display seen in these national winners parts for many Oil, Oakite Products, etc., haven't centered their activities too widely in the Army's contest to choose a a moon, has just been theme song branch of dismantled the it's that with the acquisition of for that ser- by WFAA, Dallas, where on radio in past, but fairly certain vice two were Chicagoans. They it was on display at the Texas State Jess Barnes. the radio and television dept will be swiftly expanded. Fair. were Thomas J. Filas, who won 2nd Exhibit followed the new prize with his song "It's the Army" ultra -arty art form of "mobile sculp- * * * and Mrs. Iola Nancy Warren who ture" in which multiple shapes, NBC simulcast series of Ted Granik's "American won 4th prize for her "Three Cheers planes and figures are suspended in Forum of the Air" got off to a lively start with Sunday's preem. for the Army." Band leader Vaughn motion. The WFAA "mobile" dis- The debate between Sec'y of Labor Maurice J. Tobin and U. S. Monroe copped top honors for his played a total of 130 products ad- Army." of W. on the steel "Men of the vertised on the Dallas- NBC-ABC Chamber Commerce prexy Herman Steinkraus outlet, each product in motion but strike broke the front pages all over the country as well as radio never touching its neighbor. Com- newscasts the following day. plicated machinery weighing 150 lbs and containing 487 moving parts * * * * -all suspended from a single point, THAWTS WHILE THINKING: One of the greatest little was designed and executed by Ray shows on big time radio is Maggy Fisher's delightful "Piano Playhouse" Huffer of the WFAA promotion department. sessions. It's celebrating its 6th ann'y on ABC this month with its co -op line strongly on the up- curve. . . . Sid Shalit doing a terrific job of FRENCH RESTAURANT radio coverage with Ben Gross vacationing for a month. . . . Frank LUNCHEON from $2.00 ATTENTION :, AGENCIES Gallop, Radio Row's best- dressed gent, no doubt eyeing Paul Douglas' DINNER from $3.00 fop Flight Radio Producer -director with fabulous screen success with a jaundiced eye, took a flyer on "H'wood COCKTAIL BAR 12 years' experience seeks staff affilia- Screen Test" the other night and emerged as a combination Herbert tion with agency radio department. All Famous 9) ends Candied details on request Otto Kruger. Hollywood -open up those golden gates. to: Marshall and 15 East 52nd St. RADIO DAILY, Box # 282 Here comes the new Frankie. AIR CONDITIONED 1501 Broadway New York City I f, r 1 '.) ^ (Jr ' i.,,,.))"- \' a Ì cY

` ' / \\ ' S X. , 1 ; ti : r1 , - 1..J , ,,' ^ ¡y L I / ! 1:1 / 1 ,, \ l' \\ ) r / " j`\ / -a,r `i . / ') -1 / Zi/ ' '1 z , L 'r% /l This is how Chic Young, the cartoonist, makes a first rough sketch for the famous strip.

l'lñ. CGl U vCN A iM áI)V ,)c(4, [ne 1)/ryDJ).l- I1111>>1II III)rC W Hru WE C 1 71tiGEf-. 'u17N US Cy+-vCCrti4SlI BCOYKJI L; {1 C n o yw' Q(.RTI. tVl ICl 6e i )(17tiy L ktt E. Cc nT CtM LcAt(/:°- IN $uS/ fL(Lis' o Yr YC/tiS «I1;1 10 1; ä 1 J ryt . t\

Then when each panel in a strip meets his approvo , he makes a careful penc'I rendering as above.

HOW ARE WE GOING I'VE TOLD YOU A MILLION JOIN THE PAYROLL SAVINGS BLONDIE, 10 SAVE MONEY? TIMES.., WITH U.S. SAVINGS PLAN AND WELL GET 44 °O LOOK AT ALL BONDS! FOR EVERY 163.5, IN JUST THESE TEN YEARS! BILLS!

ti. Cnpr 19a.. 3,nAi.ae, 1.. After this, the pencil rendering is carefully inked in, as you see here.

STEP BY STEP... that's the way it's done successfully!

SYOU CAN SEE, Chic Young, who draws the aside any worth while amount of money is to A popular "Blondie" comic strip, goes through buy United States Savings Bonds the step-by- many steps to arrive at a finished cartoon. step method - And, cartoonist Chic Young, together with So set aside a regular amount week after week, millions of other smart Americans, will tell you month after month, year after year. Then in 10 that the step -by -step method is the easiest, short years you will have a mighty nice nest egg surest way of doing anything worth while. tucked away. Particularly, saving money. Get started now. Get your Bonds through Pay- One of the easiest and surest ways to set roll Savings or at your hank or post office.

AUTOMATIC SAVING IS SURE SAVING -U. S. SAVINGS BONDS

THIS SPACE CONTRIBUTED BY RADIO DAILY 6 Wednesday, November 2, 1949 RADIO DAILY Radio Progress Highlighted PROMOTION As Nat. Radio TV Week Opens NEW BUSINESS KOMA Storm Warning WEWS, Cleveland: Esquire Thea- All grocers in the KOMA, Okla- (Continued from Page 1) ter, participating spots on "Dinner homa City, trade area have received 1,025 full -page advertising mats for to an estimated 83,000,000 in 1949. Platter," five times, thru Ohio Ad- a promotion piece announcing a joint dealer sponsorship. Special sec- Television, judging by its begin- vertising Agency. Electric Consum- "storm warning." Piece stated that, tions are being used by a number of nings, "is engaged in matching that ers Service Company (De -Frost like most storms, this one would newspapers. growth," the NAB says. "About Automatic Unit), participations on come from the air but would be a Broadcasters are planning special 1,350,000 television sets have been "Distaff," two a week. Direct Con- storm of demand for Nash Coffee be- programs, spots and transcribed made in 1949. Over 2,500,000 have tract. Dodge, one - minute spots, cause of the 12 o'clock news on talks to call public attention to na- been made since the end of the war, Monday through Saturday, thru KOMA sponsored across -the -board tional radio and television week and and about 2,225,000 of these are in Ruthrauff & Ryan, Inc. Reeve's by the Nash -Finch Company of the "Voice of Democracy" contest use in homes." Cleaners, one - minute spot, once Oklahoma City. To garner even for high school students. All of the networks and many sta- weekly, November 13 through Feb- 5, 1950. Agency: Marcus Ad- greater audience, grocers were told Surveying radio's role in U. S. life tions have scheduled special an- ruary that KOMA would use billboards, as the medium begins its 30th year, nouncements and programs in sup- vertising. Cleveland-Sandusky 10- second spots, transit ads, newspaper space and the NAB notas that more than 39,- port of Radio Week's observance. As Brewing Company, plug announcements on the air. Pro- a special feature of the celebration, once weekly, 13 weeks. Agency: 000,000 families, or 94 per cent of all Advertising motion urged grocers to make spe- U. S. families, listen regularly to this year as before, high school Carpenter Agency. cial displays of Nash Coffee and students throughout the nation will Hamilton Watches, five -minute pro- programs aired by the nation's 2,800 - gram, three times weekly. Agency: gather entire personnel for free odd stations. An estimated 34,000,000 compete for four college scholar- & Osborn. photographs that would be made additional radio sets are in use in ships to be awarded for the best ra- Batten, Barton, Durstine and presented to all who were in the dio scripts on the subject, "I Speak stores, institutions, hotels, and offi- KDKA, Pittsburgh: Contract for picture. "Storm Warning" was just ces, plus 10,000,000 automobile ra- for Democracy," to be voiced by the one of many stunts planned by the contestants. National finals will be "Sunday Serenade," transcribed mu- dios. sical show with Ed Schaughency, 50 kw, CBS affiliate to accent pro- Music Popular held during the week of Dec. 15. The motion and merchandising aids to As four national winners will be chosen has been renewed by Clearfield for programming, the NAB re- Furs, Inc., Clearfield, Pa., through advertisers using the station. ports that 41 per cent of all broad- from among 48 state finalists by the the James A. Stewart Co. A half - cast time is to music and following judges: Associate Justice devoted hour program, it is heard each Sun- variety programs; 16 per cent to Tom C. Clark, of the Supreme FCC day afternoon at 1. Station break Says Can't Rule drama; 13 per cent to news, includ- Court; James Stewart, the film star; J. Edgar Hoover, director of the schedule for Pictsweet Frozen Foods On 'Transit' Legality ing spot news, commentary, and fea- has been signed through Brisacher, tures; 6 per cent to educational FBI; Douglas Southall Freeman, edi- Wheeler & Staff of San Francisco. (Continued from Page 1) material; 4 per cent to talks and tor and historian; Edward R. Mur- row, CBS news analyst; Andrew One -minute announcements in Mid - ally come before the Commission, forum discussions. The remaining fighters' has been taken by air time is devoted to farm pro- Holt, president, National Education Club he said. L. & M. Company of St. Louis, Ross H. Beville, chief engineer of grams, business and financial infor- Assn., and George V. Allen, newly - mation, household programs, and appointed ambassador to Yugoslavia through Shaffer- Brennan- Margulis Washington Transit Radio, Inc., told Adv., St. Louis. the local public utilities commission miscellaneous material. and former assistant Secretary of Set sales have kept pace with State for Public Affairs. yesterday that the audio quality of WCBS, New York: Standard the installations in 215 Washington broadcasting's growth, the NAB The winners will get their awards points out, totaling more than 2,000,- at a luncheon in Washington on Feb. Brands, for Chase & Sanborn Regu- buses and trolleys is the best possi- lar and Instant Coffee, has con- ble. There has been some "temper- 000 annually. The number of sets in 22, and later will meet the President use has more than doubled in the and participate in a worldwide tracted for 52 -weeks participations ing," he said, but large sums have in "Hits and Misses" and the Phil been spent insure re- last decade -from 40,000,000 in 1939 Voice of America broadcast. to the best Cook Show. Chase & Sanborn an- ceiving equipment for the FM signal. AP Unit nouncements in the "Hits and Mis- Consideration For Driver WTOP's Tape Recorder Chesapeake ses" program starring Harry Mar- Beville explained that sound has At Wash. Airplane Crash Elects Sartain As Head ble will be aired Monday through been kept low in the front of the Friday effective immediately. Pro - vehicles in order not to interfere (Continued from Page 1) Baltimore - Denis Sartain, news gram is broadcast across- the -board with the drivers. editor of WWDC, Washington, was at 5:30 -6 p.m. Participations in the Dr. Clifford Stanley of the Vir- rushed to the scene of the crash shortly after noon with a tape reelected chairman of the Chesepeake Phil Cook Show have been pur- ginia Theological Seminary appear- Associated Press Radio Association chased for Tuesday through Satur- ed yesterday to tell the PUC transit corder. Laird claimed he was first on the scene with any recording at its annual meeting here, Oct. 19. day effective immediately. Program radio "is an affront to human dig- Other officers chosen were: First is nity." equipment and at 3:30 p.m., WTOP aired Monday through Saturday, fed a special news broadcast of the vice - chairman, Matthew Warren, 8:15 -8:30. Agency for Standard crash to the CBS network, direct program director of WEAM, Arling- Brands is Compton Advertising, Inc. Page To Plug Radio from the Gulf Oil docks, near the ton, Va.; and second vice -chairman, airport. Laird's recordings of eye- Edwin Hinkle, program director of Association also directed that the At Camping Group Meet witness interviews, and reports by WTBO, Cumberland, Maryland. possibility of increasing the volume Charles Collingwood and Allan Max Fullerton, AP chief of bureau of regional news be studied. Thomas J. Page, WNBC's farm Jackson were included in the broad- in Baltimore and head of the coop- Prior to the business session, the program director, will be the guest cast. Bill Shadel read the casualty erative's news service in Maryland Chesapeake delegates attended a of honor and the principal speaker list of persons killed in the crash. and West Virginia, was renamed luncheon of the Baltimore Advertis- at a meeting of the public relations secretary. ing Club, at which Jake Embry, directors of the American Camping News Problems Discussed vice-president and commercial man- Association, November 3 at Bear New Kaye Series News personnel from AP member ager of WITH, Baltimore, presided. Mountain, N. Y. "Sammy Kaye's Sunday Sere- stations in Maryland, Virginia and Among those present were: His speech will be titled "Radio nade," will be heard over the CBS the District of Columbia participa- Charles Truitt, WBOC, Salisbury, as a Sunday fea- As A Public Service Medium." network afternoon ted in a discussion of mutual news Md.; William F. Hardy, WFMD. ture starting Nov. 13, 1:30 -2:00 p.m. problems. Leading the informal dis- Frederick, Md., retiring chairman of Program will be presented in coop- of De- cussion was William Conhurst, the Association; Dave Stickle, "Cisco" In Canada eration with the U. S. Treasury WCAO, Baltimore, chairman of the WMAR, Baltimore; Martin Edwards, The Frederic W. Ziv Co., announ- partment. Association's news committee. WITH, Baltimore; Walton Rock, T. ces that the Wm. Wrigley of Canada The group heard a report of U. S. Stanley Smith, John Mine and Ful- Ltd., Toronto, has started a three Wedding Bells Weather Bureau services by George lerton, AP, Baltimore; Howard L. times weekly, thirteen week test Geraldine (Gerry) Simpson, as- Brancato, director of the Baltimore Kany, AP radio representative, campaign for popular "Cisco Kid" sistant to Bob Jennings, producer of weather office, and directed that a Washington; Brancato, Sartain, War- western thriller. Program is being ABC's Sunday evening "Chance Of study be made of the cost of obtain- ren, Hinkle, and Conhurst, and two heard via CKEY, Toronto. Agency A Lifetime" program, will wed ABC ing and transfitting detailed weather guests, Greg Halpin of WCBM, Bal- is J. Walter Thompson Co., Ltd., staff producer Bob Steen in Han - reports to all parts of the Chese- timore, and John Alderson of WFBR, Toronto. over, Pa., on Saturday, Nov. 5. peake Bay area. By resolution, the Baltimore. t E i LY Section of RADIO DAILY, Wednesday, November 2, 1949 - TELEVISION DAILY is fully protected by register and copyright DuM. AGAINST 'DELAYING' COLOR

AGVA In Peace Move Film Council Names GoWsi,niglt Que riccl. TELE TOPICS Re I.cliorc>ltory Withdraws Af M Suit Committee Chairmen Advances ALL IS NOT WELL in the Department of Defense, the public prints tell us The suit of the American Guild Appointment of chairmen and f1n.vbinoton Thereon of RAPIn DAILY in reporting the current and recent inter - of Variety Artists against the AFM vice- chairmen for seven National service feuding, you'd never know it was withdrawn yesterday by the Washington-There may be radio but Television Film Council committees manufa ^curers from watching The Armed Forces Hour," former organization in a move to who would like to sec was announced yesterday by Melvin color TV Dr. T. which on NBC bring a peaceful settlement to the delayed. T. Gold- bowed Sunday. Perhaps L. Gold, president of the group. In smith, DuMont research director. the series was undertaken to counteract dispute between the two unions. An- addition, William S. Roach, NTFC the effects the news nouncement said yesterday but DuMont is of from Washington, of the withdrawal was vice -president, was placed in overall - or perhaps it merey demonstrates that made last night in a joint statement definitely not among them. Gold- supervision of the activities of the smith was on the stand all day yes- unification can work and that a happy issued by otri °es of the two unions. various committees. as - wedding has occurred in Radio AGVA had brought its action terday the homeless FCC pep the -Tele- nered him with vision Branch, Office of Public Informa- against the AFM in an effort to stop Committee questions concern- Heads Named ing the possibility of early color tion, which produces the program. These the musicians union from forcing its Gold named the following com- weighty questions we'll leave to members to quit the variety per- findings in DuMont laboratories. the seers mittee heads: Distribution, chair- The hearing got under way in the and pundits: what we're interested in is formers union. Last night's state- man, John Mitchell. Artists ment revealed United Commerce Deoartment auditorium the show itself.. . The kickoff program that AGVA has re- Television; vice -chairman, W. W. was titled "Your Defense Dollar," and funded the $50 initiation fee collect- shortly after the fire and explosion ex- Black, Official Television, Inc. Pro- at the Post Office Building occupied plained where the money used by the De- ed from Lee Norman, musician, duction. chairman, Henry Morley. partment comes from how some months ago. It was the pay- by the Commission two blocks away. and it is used. Dynamic Film, Inc.; vice chairman, Dr. Goldsmith said he could con- Following brief intros by top Department ment of the Norman fee that Jules Bricken, Screen Gems, Inc. officials, the was brought the dispute between the two ceive of expenditure by manufac- exposition accomplished Station, Robert Paskow, WATV. turers to buy up the color tube un- through films and charts. Similar treat- unions to a head. Newark; vice chairman, Helen Buck. ment for the Army -Navy In a statement issued from his der development by Dr. Charles and Air Force WCAU, Philadelphia. Membership, Willard Geer, for instance, or to buy became a bit repetitious, the whole Chicago offices, James C. Petrillo, but on chairman, Jerry Albert, United up the Color Television, Inc., pro- the visual material was so well selected head of the AFM, hailed the action World Films; vice chairman, Will- cess. Then, in discussion with Corn - and presented that the show was a most taken by AGVA as creating "an at- iam Holland. Hyperion Films, Inc. missioner Frieda B. Hennock, he al- interesting and informative documentary. mosphere in which I hope and be- Film Clearance Bureau, lieve this labor dispute can be set- chairman. lowed that a rurpose of buying con- Paul White. International Trans- trol of these developments might be tled." Video Inc. Film Production Clinic, PRODUCTION WAS to shelve them. EXCELLENT all chairman, J. A. Maurer, J. A. The DuMont research down the line. Film opening, CBS Ups Schimmel chief stres- accom- Maurer Inc. Program, chairman. Ir- sed that he was making no charge panied by Clarence d'n Bruyn S- himmel, as- stirring background music, com- win Shane, Tcleviser Magazine; that this was in the mind of any manded one's attention immediately. Tim- sociate director at CBS for the past vice chairman, Helen Buck. competitors-simply that it was a ing was perfect, with nary a in year, has been promoted to director. fluff the Sally Perle, recently elected NTFC possibility. many switches from live He has been with the web since 1937 to film all the secretary and formerly chairman of Goldsmith refused to commit him- way through. As as and was in the shortwave division good the opener was, the press relations committee, was self to any time schedule as Miss future installments should be even better, until his transfer to TV in Septem- named press representative for the if ber. 1948. Hennock and Commissioner Robert production remains on the same high council. F. Jones sought to get an estimate level, because the subject matter will from him when DuMont's experi- allow more dramatic impact. . . Series ments with color might go beyond is produced by Maj. Robert Keim, USAF, Zenith Dampens the laboratory stages. He said his and Lt. Benjamin Greenberg, USNR. Di- Color Claims, company has been working on a director is Char'es Christensen, NBC, of and rect -view tube since 1945. then un- Charles Colledge, chief engineer of der questioning by Jones admitted WNBW, is technical supervisor. Says No Lt. Cass System Acceptable that for the most the develop- Bielski, USAF, and Ensign part Jack Siegal, mental work has been by a single USN, are the announcers. Kansas City, Mo. -There is not in these sets, which cost Zenith $1.700 engineer. existence today a color TV system each, "differed very little" from DuMont attorney, William with which "both the public and the color receivers that the Zenith or- Roberts, interrupted THE RUMOR MILL keeps the questioning grinding out industry could live" and there is no ganization had built "in our labora- during this period to protest that reports about Lucky Strike's program ànswer to the question of when tories years earlier." some of the matters Goldsmith was plans, one of the latest being a dramatic commercial color will be available, quizzed on could with not properly be series Robert Montgomery. What is H. C. Bonfig, vice -president of Zen- Replying to Bonfig's speech, CBS discussed publicly in view of deli- definite is that the firm has looked at ith, said here yesterday in an ad- prexy Frank Stanton said the web's cate patent problems. He said his just about every available show and ap- dress before the Co -op Club of Kan- color system "is ready now ... and company did not mind discussion parently has not yet made a decision.. . sas City. can be offered to the public within of things already patented -but that CBS is readying a weekly half -hour show Long a storm center in the manu- a few months" after FCC authoriza- a certain secrecy concerning other to star Red Barber for debut around the facturing field, Zenith had been gen- tion. laboratory matters not yet patent- first of the year.... Ted Steele, of CBS, erally considered to be in the CBS "It is misleading to compare the able had to be maintained. and Morey Amsterdam, of DuMont, will color camp because it has coopera- cost of handmade models with those Goldsmith said Roberts was refer- be among this month's guests on NBC's ted with the web in building equip- mass produced," Stanton said, esti- ring especially to matters now being Roberta Quinlan show.... DuMont prep- ment for polychrome dcmonstra - mating that a 10 -inch color set worked out between DuMont and ping a network shopping show for Kathi tions. would retail at $220. If the FCC the Polaroid Company. Norris similar to her local WABD stanza. The impression was forcibly dis- okays the CBS system, he added, The committee on comparative Harold Barry, who guested on Versa- polled by Bonfig yesterday when he "manufacturers will find that the demonstrations met last night to tile Varieties last week, has been signed revealed that Zenith "had suffered problems which they arc now Ion- work out details regarding the com- as permanent emcee of the show. He just a net loss of $15,400" on the CBS or- juring up will disappear in their parative showing of CBS and RCA finished a four -month run at the Hotel der for 22 color sets at a contract eagerness to give the public this color and DuMont black and white. Biltmore. $1,000 price of each. He added that superior service." The tests are slated to begin Nov. 14. 8 Wednesday, November 2, 1949 RADIO DAILY

Operations Of FCC Miller Prophesies Suspended By Fire COAST-TO-COAST Regarding Color TV

(Continued from Page 1) WISH Program Changes No Germs (Continued from Page 11 sion's law department and other Milwaukee, Wis. -New afternoon St. Louis, Mo. -WIL's Sunday af- employes must seek temporary and evening programs added to ternoon "Dancing Party" show color television will receive full de- quarters as the result of yesterdays WISN's schedule have re- arranged claims to be first audience- partici- velopment. In the meantime, he ad- explosion and fire which threatens the line -up and brought important pation program in U. S. to broadcast ded, black and.white TV is making to keep them out of their offices for changes. "Ma Perkins" has been from a germ -free origination point. great advances and rendering a from six to eight months. moved to 3:30 p.m. so that "Rose- Vern King, program director, ar- satisfactory commercial service. in a vap- Discussing propaganda broadcast- Fire broke out yesterday mary," new daytime serial, may be ranged to have Glycol cereseal ing, Judge Miller told reporters that dynamo near the docket section and heard at 3:15 p.m. Starting Nov. 1st, orizers scattered throughout Mel- America must spend more spread rapidly. When firemen is now heard Tues- Colonial Room to "much "Escape," every bourne Hotel's money" on radio propaganda to trained water on the burning dy- day at 8:00 p.m. On November 5th, filter and purify the air. keep up with the Russians' propa- namo, several explosions followed "Broadway Is My Beat," will return in foreign lands. He said each 8:30 p.m. ganda that and the building sprinkler system Saturday at Direct From Rome Russia had almost 200 transmitters was thrown out of control. Hartford, Conn. -A description of that "hopped all over the spectrum" Top Three Floors Hard Hit WSM Artists Go To Europe an audience with Pope Pius was and that Russians were effectively over The result is that the top three Nashville, Tenn. -Headline acts of broadcast direct from Rome jamming Voice of America pro- floors of the seven story building the WSM Grand 01e Opry, as well WDRC by U. S. Representative A. grams. - as NBC and WSM shows, are now A. Ribicoff. Ribicoff's talk was by almost entirely occupied by FCC recorded in Stresses Propaganda Value a was impos- going to Europe. A twenty -day tour telephone, and it was offices-is shambles. It his - Elaborating, Miller declared that to of installations in England, France the WDRC studios. During six sible determine yesterday what week's tour of Europe, Ribicoff is Unitcd States technicians are be- the story is on the files, but it was and Germany will be made by the coming increasingly alert to radio as shows beginning November 13th. calling in to WDRC from various assumed that original and duplicate capitals. propaganda medium and that they copies of many documents might be The Opry group will be flown over- have developed a technique called completely destroyed. Nearly all seas and be quartered by the USAF "cuddling" which he defined as original notarized copies of applica- for a number of gratis performances WRBL Adds Staff Members "getting a program on a frequency tions and other documents were before military personnel and civiI- Columbus, Ga.- George P. Murray immediately adjacent to a frequency probably damaged, if not destroyed, ians employed by the U. S. and James W. Biggers, Jr., both Col- domestically used in Russia." by the fire or water. umbus men, have joined the sales Judge Miller was the guest of The entire law department was Fall Program Aired staff of WRBL, CBS affiliate. Ed honor at a small private dinner last forced to vacate, and the Washing- Milwaukee, Wis. -With the first Johnson, WRBL sales manager, night at which the heads of key ton fire chief estimated yesterday broadcast last week, WISN's pro- stated that the addition of Biggers Boston industries heard him discuss afternoon that it might be as long gram "Your Comm on Council" and Murray to the staff was neces- the advantages of radio advertising. as eight months before the offices opened the fall season. The program sary to provide full coverage of the Guests included bankers, heads of can be reoccupied. These offices, is heard each Saturday at 5:30 p.m. expanding Columbus metropolitan industries and members of the legal flooded by tons of water, were Municipal problems of current in- area. profession. jammed with files on pending cases terest will be discussed each week. -the crowding was so serious that The program is produced by the Ra- the corridors were filled with filing dio Committee of the City of Mil- cabinets dealing with active cases. waukee Common Council. William Massing, head of the FCC license section, said last night the damage to Commission files might Air Dramas Mark Record not be as extensive as had at first Philadelphia, Pa. - "Within Our appeared. Some engineering records Gates," the dramatic story of man's 29 today! were doubtless lost, he said, but contribution to all mankind, pre- chances that there are duplicates sented each week by the Philadel- elsewhere are good. phia Fellowship Commission on 29 years ago today.. November 2, 1920.. the world's WFIL, has new record broad- Massing Not Pessimistic established first regularly- scheduled radio program was Massing's in the city's radio career in reaching statement appeared to The cast over KDKA. mean that actual loss of papers was its 250th consecutive broadcast. comparatively small -although ob- drama series heard each Sunday Big things have happened since then.. to KDKA servers claim that a substantial morning at 11:30 a.m., marked the Even bigger things are on the way! record Sunday, October 30. and to Pittsburgh. quantity of paper flew out windows the rich Pittsburgh market -area, or floated around Commission Today, throughout cor- the steel skeletons of ridors. The extent of the damage to WDRC Interviews Politician you'll hear the riveter and see the Commission files themselves -to new plants and skyscrapers. Huge civic and industrial what extent Hartford, Conn. -When Republi- water damage will can National Chairman Guy G. Gab - and great housing developments are rolling make papers illegible was still un- projects rielson of N. J. came here for a ma- It s really a happy birthday for KDKA. And determined. jor speech to GOP women, he was ahead. One probable result of yesterday's every sign points to "many prosperous returns" for conflagration interviewed over WDRC on party will probably be a conditions and prospects. Gabrielson advertisers who use KDKA's 50,000 -watt voice to strong move to require the micro- said GOP prospects look "very filming of government reach this vast and growing market! documents. good" in 1950 around the couiatry. Jack Zaiman, political writer for the Correction Hartford Courant, was the interviewer. Through a typographical error, a PITTSBURGH story in yesterday's RADIO DAILY gave the erroneous impression that Hollace Shaw Visits WRNL 50,000 WATTS the price of the Charles Michelson Richmond, Va. - Hollace Shaw, NBC AFFILIATE transcribed package, soprano songstress who is known as KDKA Bla ^_kstone. Magic Detective," has been reduced. "the golden voice of Vivien" on "The The facts are these: instead of the Hour of Charm" will make her de- WESTINGHOUSE RADIO STATIONS Inc customary 50 -50 cooperative split. but today as guest artist for the WBZ WBZA WOWO KEX KYW KDKA WBZ -TV all Blackstone on 0 washing machine month "The Sauer Show," musi- National Representatives, Free & Peters, except for WBZ -TV; dealers will henceforth is be charged al variety program. The program -TV, NBC $pot Sales 1/3 of the costs. The factory will aired from 7:30 to 8:00 p.m., Tues- for WBZ share with the wholesale distribu- day through Friday, from the stage tors the remaining 2/3 of the costs. of WRNL Radio Center Theater. SIN

The National Daily Newspaper of Commercial Radio and Television r VOL. 49. NO. 23 NEW YORK, THURSDAY, NOVEMBER 3, 1949 TEN CENTS PLANS COMPLETE FOR ELECTION COVER

FCC Fire Damage Explanation Networks And Outlets In Eastern Area Washington -While there was no agreement on an official ex- Giving Full Coverage Appraised By Coy planation for the blast which lev. l'o Returns; eled FCC offices and led to the u'ashiuu(on Bureau of RADIO ft.- 111.1- firehose drenching of office equip- Video To Offer See-And-Hear Washington -Fire damage to FCC ment and files Tuesday, wags files appears to be less severe than came up yesterday with one pos- Radio and television cover- was at first believed. Chairman sible answer. It was suggested Freedom Wayne Coy said yesterday. Commis- that Chairman Wayne Coy had Scientific age plans for next Tuesday's sion schedules are certain to be called Senate Interstate Corn - elections are being made by thrown out of whack somewhat, merce Committee Chairman Ed- Urged By Sarnoff the networks on a local level, he allowed, but the overall realign- win C. Johnson and told him the since the outcome will be of ment of work schedules will prob- Commission had reached a de- state and regional importance ably not be great. cision on the clear channel issue. A plea to let the world's scientists Water damage to files is believed When Johnson reached the pursue their quests into nature's primarily, rather than of na- to be severe. but probably not as Commission, according to the mysteries "unshackled" by "false tional interest. In the case of destructive as had been believed. dreamed -up explanation, Coy told concepts of state or ideology" was the major networks, election said him the Commission was sending voiced last night by Brig. Gen, One top staff official yester- arrangements will be han - day that while the law department out notices to all clear channel David Sarnoff, RCA board chairman, will have to find temporary quarters stations that they could at once as he accepted the Peter Cooper (Continued on Page 8) for a period of several months, the raise their power to 750 kilowatts. Medal for the Advancement of Sci- worst result of the fire and blast And Johnson raised the roof. ence. Tuesday is that "we've got to put Speaking in New York at cere- Two Yankee Stations in a rush order for a lot of new monies marking the 90th anniver- red tape." (Continued on Page 2) CBS Gross Income Leased To Baybutt BMB's Subscriber -Data NARBA Resolution Adopted In Boston WAAB, 5.000 watt station in Wor- May Go To Non -Members Up; Net Decreases cester, Mass., and WMTW, 250 watt Boston -A resolution opposing any outlet in Portland, Maine, owned by Future demand for BMB data by the Yankee Network in those cities, agencies and advertisers may con- The gross income of CBS for the change in the station power limitations contained in the last NARBA have been leased to John A. Baybutt. vince broadcasters that the reports first nine months of this year in- of Boston, it has been announced - ' agreement as being "inimitable to should be made available to non creased to $74,607,071 from the by Linus Travers, executive vice - subscribers, it was predicted by $70,904,806 of last year while net the interest of the U. S. broadcasters" was adopted at the 1st District president and general manager of BMB's acting president, Dr. Kenneth income decreased to $2.003.812 from the Yankee Network. Purpose is to H. Baker, in his progress report last year's $3,010,446, it was an- (Continued on Page 6) presented to an AMA luncheon yes- nounced yesterday at the close of (Continued on Page 2) terday. the meeting of the web's board of sharpened Industry Is Applauded Richards To Address "We have the measure- directors. For (Continued on Page 2) A cash dividend of 35 cents per Helping Chest Drive Coming NARND Meeting share was declared on the company's Radio License Fee class A and class B stock, payable William M. Ramsey, chairman of The chairman of the committee Dec. 2, 1949, to stockholders of rec- the national radio committee for sponsoring the third Annual Voice To Continue In Canada ord at the close of business, Nov. the Community Chests of America. of Democracy contest, Robert K. 18, 1949. Earnings per share in 1949 yesterday announced completion of Richards of NAB, will discuss the Montreal- Revenue Minister Mc- was $1.17 compared to $1.75 per the October campaign, and voiced contest in a speech before the Na- Cann, whose responsibilities include share in 1948. (Continued on Page 6) ticnal Association of Radio News the CBC, indicated yesterday there Directors in New York next week. is no foundation for reports that the Mr. Richards will be one of sev- (Continued on Page 8) 2nd District Broadcasters (Continued on Page 2)

While les Hut Meeting In New Jersey Quiz (kids Contest Cleveland WNBK yesterday - "The Quiz Kids "' will launch televised a spectacular down- By FRANK BURKE will be a report on the status of their fifth annual "Best Teacher" town blaze firemen while were Editor, RADIO DAILY BMB's Second Study and the Sales letter -writing contest on their NBC still struggling to bring it under Asbury Park, N. J. -The highly Session which will consume most of show Sunday, 3:30 p.m. Prizes control, A WNBK crew competitive mounted u business of commercial the time of today's session. The include S2.000 in cash and a trip camera with a 28.inch telephoto broadcasting in many cities and broadcasters of the 2nd District are to Chicago for the "Best Teacher lens atop the NBC towns building and of the New York and New greatly interested in both topics and of 1950." and $2.000 for the "Most picked up the Jersey areas has action several brought a turnout have many questions to present to Promising Teacher." Students who blocks of 150 broadcasters away, as flames gutted a to annual Second Kenneth Baker, acting president of write the prize -winning letters will manufacturing plant turning out District NAB meeting which gets BMB, and Maurice Mitchell, direc- under be awarded United States secur- lampshades. way today at the Berkeley - tor of Broadcast Advertising Bureau. ity bonds. Carteret Hotel, They want to know how the Second Highlighting the two -day meeting (Continued on Page 8) Thursday, November 3, 1949 2 RADIO DAILY Richards To Address Two Yankee Stations Coming NARND Meeting Leased To Baybutt and from Page 1) comino como (Continued from Page 11 (Continued on the provide more individualized and Vol. 49, No. 23 Thur., Nov. 3, 1949 10 Cts. eral outstanding speakers opening day of NARND's third an- thus improved operation for the stations. JOHN W. ALICOATE . . Publisher nual convention November 11th. The JOHN H. NORTON, JR., vice -president of convention at the Hotel Commodore As first steps in the expansion the American network in charge of the cen- FRANK BURKE Editor program, Ray Brown, formerly man- tral division, in New York on a short business continues through Sunday, Nov. 13. trip. MARVIN KIRSCH : Business Manager The Voice of Democracy Contest ager of WEAM, Washington, D. C., was in of is for high school students. It is recently placed charge GERTRUDE GROVER, women's editor of Published daily except Saturdays. Sundays sponsored by the NAB, National WAAB, while Abbott Smith takes WHCU, Columbia network outlet in Ithaca, New York, Y., and Holidays at 1501 Broadway, Junior Chamber of 'Commerce and over managership of WMTW. RA- N. is expected in town today to attend (18), N. Y., by Radio Daily Corp.. J. W. Inc. be the meeting of District 2, Association of Alicoate, President.and Publisher; Donald M Radio Manufacturers Association in TEL representatives, will the Women Broadcasters. She will remain here Mersereau, Treasurer and General Manager; cooperation with the United States national spot representatives for over the week-end. Marvin Kirsch. Vice-President ; Chester B. both stations. ; Alicoute, Office of Education. The contest is Bahn, Vice-President Charles A. WAAB and WMTW continue as FORD BILLINGS, commercial manager of Secretary. Terms (Postage free) United now under way and continues WWCO, Waterbury, Conn., and BOB CRAGER, States (other than California) $10.00 one through Saturday. Yankee and Mutual affiliates and, program manager, are back at the station year; California, $15.00. Foreign, $15.00. in addition to their following business trips, the former to the Radio Daily. Exhibitors Invited newly inaugu- Address all communications to rated local programs, will partici- NAB regional in Boston, the latter to the 1501 Broadway, New York (18), N. Y Leading tape and wire recording BMI meeting in New York. Phone WIsconsin 7 -6336, 7.6337. 7-6338. manufacturers have pate in the recent Yankee Network Radaily, New York. been invited able address: to display their newest devices to purchase of six hours weekly of WALTER WINCHELL left Tuesday for Flo- M -G -M transcribed programs. rida. His American network broadcasts, start- WEST COAST OFFICES the NARND convention. And a num- ing this Sunday, will emanate from Miami. Allen Kushner, Manager Blvd. Phone: Gladstone 6436 ber have signified that representa- 6425 Hollywood tives will be on hand. KEN SPARNON, field representative of WASHINGTON BUREAU Scientific Freedom BMI, is off again for an NAB regional, this Andrew H. Older, Chief 6417 Dahlonega Rd. The chairman of the NARND con- time to Asbury Park for the meeting now be- Phone: Wisconsin 3271 vention committee, Jack Shelly, Vital, Says Sarnoff ing held by District 1. CHICAGO BUREAU ncws manager of radio station WHO, JOHNNY DEEGAN, disc- spinning emcee of Hat Tate. Manager. (Continued from Page 1) 360 No. Michigan Ave. Des Moines, Iowa, points out that the "Mid -day Revue" heard on KYW, Phila- is Pottstown, Pa., where Phone: Randolph 6 -6650 the convention is not restricted to sary of Cooper Union, Sarnoff fore- delphia, in tonight saw the day "when every part of the he will be the principal speaker at the Rotary SOUTHWEST BUREAU NARND members. Anyone inter- Club's Ladies Night. Paul Girard, Manager ested may attend. world will become a television vista. Tower Petroleum Bldg., We shall look across the hemispheres KEITH BYERLY, general sales manager for Dallas, Texas from nation to nation see WBT and WBTV, Charlotte, N. C., will be in Phone: Riverside 3518 -9 and as New York all next week for conferences with Entered as second class matter, April 5, BMB's Subscriber -Data clearly as we are now accustomed to agency officials and with executives of CBS 1937, at the postoffice at New York, N. Y., hear by radio." And he added: "Per- Radio Sales. ender the act of March 3, 1879. May Go To Non -Members haps this added sense of neighborli- ness will help us to DON DUNPHY, American network broad- better under- caster, tomorrow will be in Chicago to broad- (Continued from Page 1) stand each other." cast the Jones-Campbell boxing bout. ment this year and will make available non -subs"riber data to BMB FINANCIAL members," Baker declared in de- (November 2) scribing the improvements incorporated in Study No. 2 over the origin- NEW YORK STOCK EXCHANGE al study of 1946. The stations' report Net High Low Close Chg. is expected to be ready next month ABC .... 734 71/2 7% - 1/4 with the networks' data to follow Admiral Corp. .. 273,3 271/2 273/4 + 1/2 later, date as yet unknown. Am. Tel. & Tel....1451/2 1441/2 1451/2 + 1/2 1949 CBS A 241/8 241. 2411 + 1/2 Baker pointed out that in the Philco 293/4 28s/ß "we have only 293/4 + 1 measurement, about Jocko RCA Common 121/2 121/2 121/4 600 subscribers out of a potential of RCA 1st pfd. 725/8 72 725/8 1/a 1,800," while in the 1946 study, there Stewart -Warner 121/2 121/2 121/2 1/a Westinghouse ... 29 2838 283/4 were about 700 subscribers out of a Westinghouse pfd. 1021/2 1017/a 1017/e potential of 900 subscribers. The Zenith Radio 2838 281/4 283/8 present year's non -subscriber data the Jockey NEW YORK CURB EXCHANGE will be only to Hazeltine Corp. .. 141/4 141/4 141/4 available subscribers Nat. Union Radio 23/4 25/8 23/4 upon request. "Until the broadcast- OVER THE COUNTER ers are convinced that BMB data Bid Asked DuMont Lab. 14 15 are in demand," Baker said, "the re- Stromberg -Carlson 131.'2 143/4 ports will not be available to non-

U. S. Television . 38 5/& subscribers." The cost of the non - WCAO (Baltimore) 16 subscriber data will be determined WJR (Detroit) . .. 71;4 81/4 by the area affected. There's just one best way to ride a race horse, and professional jockeys call it the "monkey crouch." Jocko shows the correct style in the picture. Stork News WKBW Stages Party There's just one best buy in Baltimore radio, too. It's W- I -T -H, Ralph Austrian, television consult- the big independent with the big audience. past Buffalo- Halloween was ushered Just a little bit of money goes a long way on W- I -T -H! That's ant, became a grand -father the into Buffalo in great style by -end when a son was born to because W -I -T-H delivers more home listeners- per -dollar than any week WKBW with a radio Halloween his daughter, Gail and her husband, other station in town. And in addition to this biggest home audience, celebration. The weekly broadcast a recent survey made under the supervision of the Johns Hopkins Harry Ingram, at Lenox Hills Hos- of Junior Jamboree was transformed pital on Saturday, Oct. 29. University showed that of all radios playing in grocery stores, 42.3% into a Halloween Party with 1,000 were tuned to W- I -T -H! youngsters appearing ih costume at So, if you want low-cost results from radio in Baltimore, call in the Colvin Theater in Buffalo. The your Headley -Reed man today and get the whole W -I -T-H story. RCA INSTITUTES, INC. regular line of prizes were given A Service of away during the broadcast after Radio Corporation of America which movies were shown and a One of the leading and oldest school, parade was featured with prizes go- of Radio Technology In America, offers in trained Radio and Television ing to thc best costumes of the technician. to the Broadcasting In- guests. dustry. Highlight of thc party was the Our graduates hare giving of a cocker spaniel puppy by la Class Telephone License. BALTIMORE, MARYLAND Address inquiries to a drawing which was a complete Placement Director surprise, Prizes ranged from bicycles Tom Tinsley, President Represented by Heodley -Reed IiCA INSTITUTES. Inc. to candy. Max Robinson was master 350 W. 4th St., New York 14, N. Y of ceremonies at the party. The FIRST Open -End "NAME" STAR DRAMATIC TV '/s -HOUR SHOW -BUILT ESPECIALLY FOR TV!

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WHEREVER YOUR IMPORTANT MARKETS ARE On the Pacific Coast, Don Lee can be depended upon to deliver the goods ... because Don Lee, and only Don Lee, has a local network station in all of 45 important markets. Only Don Lee can sell your product to these 14 million people whcre they live and spend their 15% billion dollars a year. Pacific Coast radio is different because of the Coast's nagged terrain. Mountains (many over 14,000 feet high) surround nearly every important market and make long -range broadcasting difficult and unreliable. A great many local network stations are necessary to reach the people where they live and where they spend their money. This is Don Lee coverage! Only Don Lee has enough stations (45) to broadcast your message from within the Coast's 45 important sales markets. No other Pacific Coast network has even half as many stations as Don Lee. Advertisers who know the Pacific Coast know that long -range broadcasting is not reliable in many

LEWIS ALLEN WEISS, Chairman of the Board WILLET H. BROWN, President WARD D. INGRIM, Vice- President in Charge of Sales

1313 NORTH VINE STREET, HOLLYWOOD 2a, CALIFORNIA Represented Nationally by JOHN BLAIR & COMPANY

Of 45 Major Pacific Coast Cities ONLY 10 3 8 24 have stations have Don Lee have Don Lee have Don Lee

of all 4 and 2 other and 1 other and NO other networks network stations network station network station

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Don Lee Stations on Parade: KXOA- SACRAMENTO, CALIFORNIA Sacramento County alone has a population of 256,400. Its natural trading area (45 mile radius) has an estimated population of 500,000. Comprehensive surveys show that throughout this area, radio listening is confined almost entirely to Sacramento's local stations. KXOA's clear signal on 1,000 watts gives you positive assurance of merchandising coverage "from within" this important market, whose metropolitan county area ranks 9th highest in retail sale., on the Pacific Coast -67th in the nation. When you buy Don Lee, you dominate the whole Pacific Coast through local coverage from within 45 important markets -where the people live. where they spend their money.

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/g/e-reeiges DON LEE BROADCASTING SYSTEM -,--+imPw1VP1116r` zraiikisSittr.ttï4"`°+a° 6 Thursday, November 3, 1949 RADIO DAILY

NARBA Resolution Industry Applauded Adopted In Boston For Aiding Campaign

(Continued from Page 1) (Continued from Page 1) NAB meeting which concluded here his thanks to all branches of the on Tuesday. industry for their "outstanding sup- The conferees also adopted reso- port." lutions of commendation for the fol- The 1949 Radio Committee in- lowing: NAB President Justin Mil- Windy City Wordage... ! cludes the following members: ler, for his continued efforts to se- Joseph Allen, Bristol Myers; Robert cure the rights of free speech for all AI Morgan is moving to New York and will fly back here Ballin, Foote, Cone & Belding (Hol- broadcasters; Maurice Mitchell, for weekly to originate his DuMont TV show from Helsing's Vodvil Lounge. lywood) ; Robert W. Buckley, Ben- ton & Bowles; Walter Bunker, his work with BAB; Carl Haverlin, Al turned down a St. Louis hotel booking at $750 a week because he Young & Rubicam (Hollywood) ; president of BMI; Kenneth Baker, said it's "peanuts." He's already received acting president of BMB, and Harold ... $10,000 Ted Cott, Radio Station WNEW; Fellows, general manager of WEEI, Chicago in record royalties for his "Jealous Heart." ... Larry Ben R. Donaldson, Ford Motor Co.; Boston, for his contributions toward Kurtze's TV Service firm has moved from the Mather Sterling W. Fisher, National Broad- casting Company; A. E. Foster, Lev- making the district meeting just Tower to the 20th floor at 630 N. Michigan Ave. His early morning TV concluded "one of the most out- er Brothers; Anthony V. B. Geog- standing and successful ever held." show on WBKB starring Linn Burton may soon expand to an across - hegan, Young & Rubicam; Cornwell the -board deal. . . . Jules Herbeveaux, Bill Ray and Jack Ryan, NBC Jackson, J. Walter Thompson (Hol- Text Of Resolution lywood); John J. Louis, Needham, The text of the resolution on threesome, recently let their hair down when discussing "Inside Tele- Louis & Brorby (Hollywood) ; Gerald NARBA follows: vision" before the Chicago Chapter of Sigma Delta Chi. They castigated Maulsby, CBS. "Whereas the NARBA conference those agencies and advertisers who are bewitched by the so-called Also Harold McClinton, N. W. is now meeting in Montreal for the glamor of Broadway and Hollywood and move their shows to the coast Ayer & Son; Arthur Pryor, Jr., Bat- purpose of perpetuating a new when it could be done better-and cheaper -right here. Bravo! ten, Barton, Durstine & Osborn; Tom treaty to replace the one recently Revere, Blow Company; Wilfred expired, and whereas several propo- Roberts, Pedlar & Ryan, M. J. Roche, sals have been made formally and Lever Brothers; Adrian Samish, informally, t h e effect of which Dancer- Fitzgerald -Sample; Robert Merritt R. Schoenfield of Schoenfield, Huber & Green would be to change the power limit- Saudek, ABC; A. S. Schechter, MBS; ations now applicable to the several is back from his New York jaunt where he discussed promotion Edward G. Smith, General Mills; classes of stations as defined by the plans with Prentice-Hall regarding Frank Leahy's book on football Donovan Stetler, Standard Brands; former treaty, and whereas the Wayne Tiss, Batten, Barton, Dur - adoption of the proposed changes titled "Notre Dame Football." The "Leahy of Notre Dame" show is having its biggest year to date if Michigan State doesn't stine & Osborn (Hollywood); Lewis would be inimicable to the interest -and Titterton, Compton; J. J. Van No- of the United States broadcasters, upset Notre Dame Saturday it looks like "The Fighting Irish" strand, Sullivan, Stauffer, 'Colwell now therefore, be it resolved that can say the same.... Gene Dyer, owner of W- A -I -T, has hired & Bayles (Hollywood); Lewis Allen the Government of the United States, Weiss, Don Lee Network; Marvin its official Babe Didrickson Zaharias as golf pro at his Sky Crest Country through delegation to the Young, Ruthrauff & Ryan (Holly- conference, Club. First time a woman golfer has been given that post at a reject any proposals wood) . which result in changing the power major golf club. The Babe will fly all over the country represent- limitations of the several classes of ing the WAIT owner's club at major golf tournaments.... ,Donald broadcasting it WRC Covers Crash stations, and be fur- McGibeney, one of Chicago's ace newscasters, has resigned from ther resolved that copies of this Washington-WRC, the NBC out- resolution be transmitted to the W -A-I -T to finish work on his novel and to free -lance. Several let here, broadcast what the web President of the United States, the TV stations are dickering for Don's services. claims to have been a "first" on the Secretary of State, the Chairman of bulletin news establishing the iden- the FCC, and to the members of the tity of the EAL airliner and the Senate and House Foreign Relations Bolivian P -38 that collided at Nation- al Airport, Nov. 1, 11:58 Committee, and be it further re- Si Stern, free -lance publicity man, has nabbed the Har- a.m., six solved minutes after the crash, "several that the NAB take positive monicats as his latest account. The Murad -men have finished their action to insure the continued op- just minutes before the wire services had erations of those regulations respect- first Mercury cutting. It's "Gallop of the Comedians" and "At Dawn." full information on the story." ing existing facilities as well as to All their old Universal masters will be released by London. All their insure the future requirements of new stuff will come out on Mercury.... You can now buy a used car the broadcasters of t h e United States." on television -that is, you can bid for it. That's the "gimmick" cooked Members of the resolutions com- up by the local W. B. Donor agency for their Ruby Chevrolet account. mittee were Carlton D. Brown, Their show is televised on WGN -TV. Ruby's transcribed spots so suc- WTVL, Waterville, Maine, chairman, cessful they're continuing them indefinitely. . . . Chicagoland FM C. Glover Delaney, WTHT, Hartford, stations will probably elect a new president when they meet here next Conn., and Gerald Harrison, WMAS, Springfield, Mass. week. Ralph Wood, present prexy, who was also formerly president of WMOR, may resign. ... Lowell Jackson and "Stu" Dawson aren't Joins WHLI talking but Michigan Boulevard gossip says they have a hot network Staff show which is on the verge of being signed by a major sponsor. Mean- Walter S. Bates has joined the while, the "son" duo are making their temporary offices on the 9th sales department of WHLI and floor of the Life & Guaranty Building. WHLI -FM, Hempstead, Long Island, London J-- - as an account executive. He was for- IT AI AN - ES merly sales manager for the R. H. * * * Tai' AUDIEN Donnelley Corp. of Brooklyn. . Dt4g1VE If WJJD's Ernie Simon does a TV network show it lt'SMAR W1tH1N will go on CBS. That's what his WBKB contract stipulates. Ernie 1 Y RK AC - DC Tronscription Ployers NEW AREE. is one of the hardest working comics in town -and definitely the r THE NpL1T AN Tope, Wire, Disc Recorders METRO highest paid.... Ery Victor, WGN's new all -night disc jockey is W WEVo Soles- Rentols- Service doing a bang -up job on the Tribune station. He's received mail AdvWHD" MILLS RECORDING CO. from every state of the union -and from Panama! Ery is also Among 161 N. Michigan Ave. % WEVO transcribing "spots" for Harold Kaye's "Mail Order Network" 1h-119 W. 46 Chicago, III. De 2 -4117 SL for use on some 30 -odd stations throughout the country. I HENRY GREENFIELD, Mg. Director N.Y.19 { TEL irr

Section of RADIO DAILY, Thursday, November 3, 1949 - TELEVISION DAILY is fully protected by register and copyright COLOR -TEST DIFFICULTIES CITED RCA Points To Different Studio Requirements I ABC To Syndicate TELE TOPICS Of Various Systems; RMA Asks 3 Extra Days; DuM. Wants Comparison By All In February 'Crusade In Europe' COMPETITION, we are told almost Washington Bureau of RADIO DAILY pating in the demonstration, or the Washington -Possibility of a delay content of these programs can be daily, is the magical substance that In Europe," 26 -week film In in the comparative demonstrations specified and each party can broad- "Crusade turns the wheels of industry. TV. series based on the book by Gen. everyone has espoused the principle of a of rival TV systems slated for Nov. cast simultaneously its own version 14 was seen here yesterday as two of the program item." Dwight Eisenhower, will be syndi- nationwide, competitive allocation plan. cated by ABC to affiliates for local Competition between agencies, networks, of the three participants pointed to At no time in its letter did serious problems. The third, CBS, RCA ask for delay in the compara- sponsorship beginning the second stations, performers is as keen in te'e as week in January. Series recently it is in any other business in the country. was expected to insist upon going tive demonstrations. DuMont, how- through with the showings. ever, asked for the abandonment of completed a cycle on the web under With these thoughts in mind, we turned sponsorship of Time, Inc. random Tuesday nite to see While DuMont asked outright for the Nov. 14 demonstrations, with the the dial at Programs Re- Edited what was being offered in way of compe- cancellation, RCA threw a block in full -scale comparison of the three the path of the demonstrations as it color systems and DuMont black Programs have been re- edited to tition to Milton Bede, who presides over provide for insertion of local com- the highest rated show on the air. What notified the Commission that be- and white slated for Feb. 6 to stand cause of technical difficulties, "we as the only scheduled comparative mercials, Murray Grabhorn, ABC we found may explain. in part, why Berle's veepee said. Main reason for the lo- Hooper remains in the stratosphere (73.7 could not be ready by the week of showing. Nov. 14 if other parties also work in DuMont referred also to the fact cal release, he added, is the in- on the last report) while the next rated creased audience since the series (Arthur Godfrey, 39.8) is so far be- the same studio room. We propose that CTI cannot participate in dem- show that each party operate separately." onstrations this month, and conclu- began on the web on May 5. Many low. It seems that there is absolutely new stations have gone on the air nothing on the air in New York between Planning for the comparative test- ded that intelligent comparison of with the idea the not be pos- since then and rate of receiver sales 8 and 9 on Tuesdays that stands a chance ing has been that the various systems will same scenes would be aired by CBS, sible on the basis of demonstrations has increased sharply, he added. of attracting a sizeable segment of the Series was produced by the March audience. Our random tuning uncovered RCA and DuMont, presumably from this month. the same studio. Dr. George H. RMA yesterday asked for a delay of Time through arrangements an old cowboy film on WPIX; a film on with 20th Century -Fox, from which DP's on WATV; boxing from Brown, for RCA, maintained how- of at least three days, because of its European methods ABC obtained exclusive video rights. Westchester on WOR -TV; film of a week - ever that different lighting own committee meetings at the mid- old football game on WJZ -TV; pickup are required for the different sys- year conference of RMA in New tems said other technical con- York Nov. 14 -16. from the six -day bike race on WCBS -TV, and Commissioners Attend and "Court of Current Issues" on WABD. siderations would also make it im- DuMont said that "what is left Latter is perhaps the finest discussion possible to put on the entire three - would be a scattered and inadequate WAAM Anniversary Show show on the ai, but its appeal is limited. way demonstration from the NBC demonstration of the optimum mer- It's been said many times that Berle's studios at Wardman Park Hotel. its of the Columbia and DuMont Baltimore - FCC Commissioners antics are begininng to wear. This may Dr. Brown said "we do not believe systems, and an expensive and un- George Sterling. Edward Webster not the best way to that this imposes handicaps on the convincing repitition of the compar- and Frieda Hennock and general or may be true, but counsel Benedict find out is to put on a good show at the comparative tests ... much of the ative demonstrations upon which Cot ton e were same time. Only hitch is that no one seems suggested program material, such as the Commission acted more than guests of WAAM Tuesday as the willing to stand up and swap punches. test patterns, slides, film, maps, pic- two years ago." station celebrated its first anniver- tures, fabrics and commercial prod- Best bet, said DuMont, would be sary. Mayor Thomas D'Alesandro, of ucts may be duplicated. Thus iden- to hold off until all parties can par- Baltimore, also was present. "CITY AT MIDNIGHT," dramatic show tical objects may be used before the ticipate in February, when it will be History of the station and excerpts aired as a remote from the streets cameras and also made available at possible "to program adequate tests, of several locally produced shows of Manhattan, which drew raves following the receiver location for comparison fair to each of the proponents, and were included in a special program. its debut last week, went into a nosedive with the pictures produced on the fully related to existing black and "WAAM Birthday Party," produced in its second installment. Except for a few various receivers. white television without limitation and directed by Anthony Farrar. lighting bugs, production this week was "Other of the suggested program of equipment or reasonable cause much smoother than the preem, but the material. such as wrestling and for complaint by any of the parties script, about a bop musician working in groups of people. can be transmitted as to the fullness of the opportunity CBS Names Wood, Fates a 52nd street club, was banal and boring, in sequence by the parties partici- for hearings." while the acting. especially by the lead To New Program Posts was think players, amateurish. We still CBS producer Barry Wood the idea behind the show is sound. but has the producers will need more than pictures Profit Motive Not Paramount been named production supervisor of wet to turn it entertain- the web's musical shows, effective of streets into immediately, it was announced yes- ment. . . . Bond Stores have taken a new terday. He will tack in men's clothing advertising. Their Mfrs. coordinate musical Among TV -Goldsmith programming and will be responsi- new spots plug the advantages of the ble for budget and production ad- chain, rather than show individual mod- Washington Bureau of RADIO DAILY awaited his turn to appear, Gold- great ministration of all music shows. els, with effect. Cayton is the Washington - Commissioner Rob- smith was kept busy all day turning At the same time. web agency. the an- ert F. Jones of the FCC hurled the aside barbed questions from the nounced the promotion of producer charge yesterday that the interest Commissioners. He stuck to his pitch Gil Fates to the new post of super- ELGIN- AMERICAN is shelling our a cool of radio manufacturers in the devel- for immediate lifting of the freeze vising producer of daytime pro- r $150,000 for time, talent and mer- opment of color video "is in inverse on TV, with a later decision on grams. chandising on its special hour and a half ratio to their profits from black and standards for color. although he said

Thanksgiving Day show. . . Jack LaRue white." that were he on the FCC he would will be regular narrator on "Lights Out," DuMont's research director, Dr. T. like to lift the freeze and set color WNBK Sells Wrestling which returns to NBC Monday, 9 p.m., T. Goldsmith, promptly took issue standards at the same time, if it Cleveland - Duquesne Brewing Co. him, could be done. has signed with Admiral picking up the tab. . . . with declaring that industry with WNBK for sponsor- Recommended reading: the report on corn- research in color has been expand- But color "is not ready at this ship of weekly wrestling pickups ` mercials in the new issue of Ross Reports. ing during the same period when time" he said "and the public is from Cleveland Arena for 22 weeks. It's the most complete job yet donc on black and white has been beginning clamoring for more television ser- Monday night matches will be de-

the subject. to pay. As Dr, Allan B. DuMont vice" , scribed by Bob Shelley. Thursday, November 3, 1949 8 RADIO DAILY

Election -Cover Plans NAB Registration BMB High On Agenda. Include AM And Tele At NAB Ind Dist. Meet i Martin, Paul W'HRW- Buffalo, N. Y. (Continued from Page 1) The advance registration for the York Second District NAB meeting which McFadden. T. B... W NIt('-New York, N. Y. (Continued from Page 11 died by the respective New Mrilugh, Thomas W3ISA- Massera, N. Y. BMB audience measurement will aid flagship stations, with top web news opens at the Hotel Berkely- Carteret, Miller, Don WCBS -New York, N. Y. Asbury Park, N. J., today follows: Moore, W. I....N'RNX-New York, N. Y. them in radio sales and how they commentators and analysts aug- may improve work of the local news Alden, Jerry W'SNJ- Bridgeton, N. J. Rlntonl, S. R,....W'XKW- Alhmir, N. Y. their radio sales tech- menting the Mille, W. A. WTRY- Troy, N, Y. niques through the medium of BAB. in covering and interpreting Alford. W. R. Jr...W'SYR- Syraeusr, N. Y. staffs Alger, Paul WSNJ- Bridgeton, N. J. Rosenbaum, 1. R.... W'AAT- Newark, N. J. Hanna to Report the balloting. Arens, J. E...W'FA t -White Plains, N. Y. Rowan, R. J.... WGY- Schenectady, N. Y. Ryder. S. SV WENFY- Endicott, N. Y. Michael Hanna, general manager Ball. Doll WCBS-New York, N. Y. Analysts Listed Seitz. F. A. .. W FAS -White Plains, N. Y. of WHCU, Ithaca, and director of the WCBS has assigned Don Hollen- Bell, Robert. W'CT(' -New Itrnuswick. N. J. Bengtson, C. A.. WINR- Binghamton, N. Y. Silver, R. S., Jr W'I N %- Peekskill, N. Y. 1st District will open today's meet- beck, Ned Calmer, Douglas Edwards, Brinkley, F. II WENF Endicott, N. Y. Snyder. C. R., Jr...W'ELM- Elmira, ing with a report on district activi- Bill Leonard, Larry Leseur. and Brown, T. I. WGI.t.- Geneva. N. Stewart, E W'IRX-t tiea, N. Y. ties. He will then turn the meeting Burns, L. I'..W'DIIN -New Brunswick, N. J. Swift. G. R.....W'CBS -New York. N. Y. Jack Walters to Election Night Wiig, G. O. WHEC- Rochester, N. 1. over to the BMB discussion and sales Arlen cover- Casslll, Harold SS' Wilde. R. B W'ABY- Albany, N. Y. chores, with Margaret WEOK- Poughkeepsie, N. Y. session. Charles Phillips, WFBL, ing the event from the women's Woodland, C..... WY'SS- Amsterdam, N. Y. 2nd District Sales manager Ctutrchill. Dr. C. H.. W'KBW- Buffalo, N. Y. Yalerin,, W', A..... W'ELM- Elmira, N. Y. chair- viewpoint. WCBS -TV plans pickups Clotiter, Iloward...W EBR- Beffalo, N. Y. Amor, Addison...RCA -Near York, N. Y. man, will preside at the sales session from the CBS newsroom in New Cottrell, I. E WLNA- Peekskill, N. Y. Batson, ('harles BAit-New York, N. Y. which will feature the presentation York, and also from the headquar- Doerr, W. Jr., WEBR- Itttaalo. N. Y. Cervone, L...Gnles Radio- Quincy, Illinois by Mitchell of BAB. Hardy, R. W'...NAR- Washington, D. C. of the major candidates. Movies Gaines, James M NIt(' -New fork, N. Y. Later today Carl Haverlin, presi- ters Gervan, R. R....RRN- Ithaca, New York Harrison, A. F ('.P. -New York. N. will also be made at those locations Goldman. harry L,. WItOW- Albany, N. Y. Hart, Lee (Miss) BAIS-New York, N. Y. dent of Broadcast Music, Inc., will to be shown later in the evening. Goldman, Simon. %JTN- .iame,town, N. Y. lieberer, Miles give a report on the industry music Goodman. (tarry It W'NJR- Newark, N. J. N. Y. State Radio Bureau -Albany, N. Y. WCBS will air its first election Kaye, S. M. B111-New York. N, Y. organization's status. M. Ithaca. N. Y. 6:15 pm., and will re- Hanna, R. WIICC- Markham, G. E...NAB- Washington. D. C. broadcast at Hanna, R. It.... W'GY tirbenertady, N. Y. Hosts at Cocktail Party main on the air broadcasting re- McGredy, R. B1B -New York, N. Y. Hoffman, K. B. 1YGR- Buffalo, N. Y. Mitchell. M. It BAB -New York, N. Y. At 5:30 p.m., the New Jersey turns until the contests for Mayor Kreger, F. I. WMRO-Auburn, N. Y. Miller Judge J...NAR- Washington, D. C. Broadcasters Association will be of New York and U. S. Senator Kennedy, .1. W., Jr. Morrison, R.....W'Its -New York, N. Y. hosts at a cocktail party at the from New York State have been de- WHAM- Roehester, N. Y. Sparnon, K RMI -New fork, N. Y. Berkeley- Carteret. A special Kelly, E. R...W'WNY- Watertown, N. Y. Tower, C. I1. NAB-Washington. D. ('. meet- cided. King, ('v WEBR -Buffalo, N. Y. Williams, I). R...$RT$-New York, N. Y. ing on "Small Markets" has been NBC has assigned Kenneth Bang called for 8 p.m., at which time hart to handle a running election Call, New York Sun political re- Radio License Fee broadcasters in the smaller com- commentary on WNBC, and John porter, will analyze voting trends munities will discuss their problems Cameron Swayze to do the same on for the station's listeners. To Continue In Canada of operation. WNBT. In addition, reporters will WNYC to Feed Indies Employee -employer relations will be stationed at strategic points in Election coverage by New York's (Continued from Page 1) be the topic of the session tomorrow the New York metropolitan area for independent stations will be $2.50 radio license fee would be morning beginning at 10 a.m. Gun- direct cut -ins on "Metropolitan strengthened by use of the special abolished next year. nar Wiig, WHEC, Rochester, 2nd Dis- News Roundup," which will serve facilities of WNYC, New York's city - Mr. McCann was replying in the trict Employee -Employer Relations as a clearinghouse for election news owned station. Unable to get FCC Canadian House of Commons to a chairman, will preside at the meet- and returns. permission to remain on the air be- question asked by John Dienfabaker ing which will feature Charles H. (PC yond its usual 10 p.m. signoff time -Lake Centre). He wanted to Tower of NAB as discussion leader. Special TV Newsroom know if there was any basis for the Station operating labor costs, tech- NBC's Studio 3-H in Radio City Tuesday night, WNYC has offered the other local stations use of its statement made by a private Liberal nical programming and selling are will be converted into a special tele- member that the fee would be elimi- among the topics which will come vision newsroom. Starting at 8:30 lines to Police Headquarters and WNEW has ac- nated. up for discussion. pm., all WNBT station breaks will other key locations. "I the WNYC offer, and other have no knowledge of it." Mr. In the afternoon beginning at 1:30 originate there, together with 30- cepted McCann said. "People who make p.m., the broadcasters will hear from second reports on late balloting. A New York stations may follow suit. WNEW's own coverage will be bol- statements of that kind do so on Justin Miller, president of NAB. special half -hour program of last - their own responsibility." Judge Miller will speak on "NAB minute returns and filmed inter- stered further by the city staff of Daily News, which and You" and will discuss frankly views with the winning candidates the New York some of the problems faced by the is scheduled for midnight. WNBT compiles the station's regular half. radio industry. hourly newscasts. To the air- Scholarships Awarded Judge Miller's ad- will also send a crew and two cam- speed dress will be followed by a forum eras to WNYC, to make use of the ing of election bulletins, WNEW By WHOM's '5 Kw. Club' discussion. city -owned station's special election will put lines and microphones into coverage facilities. the News Building to replace the Three Columbia students from the ABC, as previously announced, teletype circuit normally linking New York area will receive finan- RWG Negotiators Given will center both radio and television the newspaper and the station. In cial aid from a scholarship fund en- Power To Call Strike coverage of the election in its big the WNEW studies Quentin Rey- dowed by members of the 5 KW new TV -1 studio in its Television nolds and J. 'Murray Davis, political Club, made up of members of the reporter for the New York World - staff of WHOM, New York, the uni- The negotiating committee of the Center. ABC commentators and Radio Writers Guild, which has been pundits who will be seen and heard Telegram, will wrap up the returns versity disclosed yesterday. with a running commentary. Another The club was organized as a social attempting to reach agreement with on WJZ and WJZ -TV Tuesday ABC, NBC, and CBS on a contract night include Walter Kiernan. Ted Daily News political expert, Lowell group during the summer of 1948. when WHOM's power was upped to covering staff news and continuity Malone, George Sokolsky, Pauline Limpus, will contribute to the elec- has tion coverage of the paper's video 5 KW. The scholarship fund of $1,000 writers, been authorized to take Frederick, Taylor Grant. Gordon strike action if and when it deems Fraser, Don Gardiner, John Ed- station, WPIX. represents the proceeds of a benefit performance staged earlier in the such a step necessary. wards, and Julian Anthony. The Times City Room On Air usual remote pickups from the year by WHOM talent at the Brook- Meeting Held Tuesday vari- The New York Times' station, lyn Academy of Music. The authorization was voted un- Ous campaign headquarters are also Members of WQXR, will broadcast election the 5 KW Club hope to make the animously at a meeting in New York planned. news and returns directly from the scholarship awards an annual event. on Tuesday of the network writers WOR Assigns Reporters Times' city room. William R. Con- involved. At the same time, the WOR will plant reporters at the klin, of the Times staff, will handle Guild's negotiating committee reaf- seven campaign headquarters and the commentary. WQXR's hourly Coast Show Expands firmed its intention of withholding also in the Times Square area for newscasts from the Times probably San Francisco -"Palace Personali- any strike order while Commis- color fill -ins and interviews with will be lengthened to insure fullest ties," half -hour weekly variety show sioner J. R. Mandelbaum of the candidates. Lyle Van, Fred Vande- alection coverage. WABD, key Du- aired from the Palace Hotel here Federal Mediation Service continues venter, Henry Gladstone, and Pres- Mont video station, plans pickups over KFRC since May, will also be his efforts to bring about a peaceful cott Robinson will broadcast the from campaign headquarters at in- carried by KHJ, Los Angeles, start- settlement of the issues being dis- returns from the WOR newsroom tervals during the evening of Nov. ing Saturday, Nov. 5. The show is puted. Foremost of these, according starting at 8 p.m. and continuing 3, but beyond that has made no ex- sponsored by I. Magnin's, is pack- to a Guild spokesman, is job secur- until final returns are in. Harvey tensive coverage plans. aged and produced by Pavia Agency. ity. 1 L_-I Newspaper of Commercial Radio and Television

VOL. 49, NO. 24 NEW YORK, FRIDAY, NOVEMBER 4, 1949 TEN CENTS Mt SMALL -MARKET SPOT BIZ SEEN GAINING

( Met. II'ouiC Stork FCC Again Functions; The following telegram was re- Expect Orders In 1949 To Exceed '48, ceived by MBS, New York. from Al Godwin. general manager of Says Goldman At NAB Regional; Relay Hearing Nov.28 KFPW, Fort Smith, Ark.: "New Ft. Smith outlet requests Mutual Hanna Heard; Miller Today Washington Burras of RADIO DAILY affiliation operate 24 hours a day Washington -The FCC is "back on plenty of lung power. Soiled in business," with hearing schedules Conductivity, constant wet bot- By FRANK BURKE as Editor, RADIO DAILY agáin activated, but it still looks tom assures good reception. Made DM Chief Outlines if it will be many months before debut Wednesday morning. Call Asbury Park, N. reopened. J. - Na- law department offices are letters KSEG. 'Kuté Susan Eliza- was annnounced yesterday that tional spot business for the It beth Godwin. Had fullback Intl TV Development small is oral argument in the controversial and halfback. Now have cheer market station on Commission proposal to permit in- leader." the upgrade and the orders terconnection of TV relay systems, Those who have contributed to "the postwar industrial miracle" of for this year will probably private and common carrier, will exceed be held Nov. 28. The whole question television were hailed for their cov- the total business of eventual relay by private wire erage and adventurous spirit by placed during the past year, will be explored in this proceeding, Eleven Stations Join Gen. William H. Harrison, president broadcasters attending the with TV leaders to be heard along of IT &T, guest speaker at yesterday's small market meeting of the with A.T. &T. and Western Union. luncheon meeting of the Radio Ex- 'Pennies' Campaign ecutives Club of New York, held at 2nd District, NAB, revealed the Hotel Roosevelt. (Continued on Page 3) IBS Cites Campus Stations Harrison. whose topic was "Inter- Eleven stations across the country national Communications," touched As Valuable Pro Training have joined the "Parade of Pennies" campaign, in cooperation with (Continued on Page 7) WKAO,SanJuan1Sold The 1949 programming report of CARE and the American Founda- the Intercollegiate Broadcasting Sys- tion for Overseas Blind, for the col- Top Programs Unchanged week, disclosed IT tem, released this lection of contributions to purchase In Latest Nielsen List By &T To Publisher that the 73 campus stations which food and supplies as Christmas are members carry some 3,000 per- "several packages for the ill -clothed, ill -fed National Nielsen -Ratings for the Sale of WKAQ, San Juan, Puerto sons on their student staffs, and sightless children of other lands. Rico, to Angel Ramos for $325.000 hundred" of whom enter commercial week ending Oct. 1, just reported. . The ten stations which have joined was announced yesterday by IT &T. radio each year. were at "generally higher" levels by Prof. (Continued on Page 6) for leading evening programs than The station has been operated since The report, prepared 1922 by the Radio Corp. of Puerto Howard C. Hansen, IBS program diin the previous report. The "Top College, KWHK's Minor Elected Six" maintained their positions un- Rico, an IT &T subsidiary. rector a n d MacMurray Ramos is a prominent Puerto (Continued on Page 6) By Kansas AP Members (Continued on Page 21 Rican businessman, and publisher of "El Mundo," the island's largest Ad Council To Conduct WLIP Remains On Air Lawrence, Kans. - Vern Minor, (Continued on Page 2) manager of KWHK, Hutchinson, Census Bureau Campaign As 12 Staffers Strike was elected chairman of the Kansas Assn. of Associated Press Broadcast- Facsimile Transmissions Twelve employees of The Advertising Council will con- Chicago - ers at a meeting here marking the duct an advertising campaign for the Resume Today At WFIL WLIP. Kenosha, Wis., represented group's first anniversary. by two AFL unions, AFRA and the Bureau of the Census, U. S. Depart- R. M. Seaton, manager of KGGF, ment of Commerce, prior to April, Philadelphia -WFIL will resume IBEW, went out on strike Wednes- Coffeyville, was named vice- chair- facsimile operations today with the day afternoon after what the unions 1950, to pave the way for the Decen- (Continued on Page 6) transmission of a special fax edition described as the unjustified firing of (Continued on Page 2) of the Temple University News an announcer and an engineer. from 2:30 to 3 p.m. Similar trans- WLIP, a 250 -watt daytime -only missions will be made each Wednes- (Continued on Page 2) Web Program Switches Show (Continued on Page 2) Slight International Santa Change In Ratings Thanks From %broad Writer -producer -director Carlton Washington German So- Of the four programs which "Charlie McCarthy" show had a -The E. Morse. in cooperation with the ciety for Education has cabled switched from NBC to CBS during rating of 14.7 compared to 13.6 in the Foster Parents' Plan for War Chil- the past year and made its thanks, on behalf of Germa- launched campaign both the Oct. 30, 1949, report. The program. ny's school children and teachers. dren, has a "First Fifteen" evening Hooperatings however, dropped from 14th place for nation -wide support of an In- to the American public for con- of Oct. 31, 1949 and of Oct. 30, 1948, in 1948 to the 15th spot in 1949. ternational Santa Claus project to three improved in tributions which went to buy their positions "Amos 'n' Andy" and Horace radio sets for schoolrooms in provide clothes, toys and other but two dropped slightly in their Heidt, which held 39th and 37th Christmas cheer for children ratings. Western Germany. The funds positions, respectively. last year im- were raised through spot an- throughout the world on his week- Jack Benny moved from fourth to proved this year to the 12th and 14th day "I Love A Mystery" program second place, nouncements on U. S. stations, but dropped from 21.9 spots, in the same order. Neverthe- arranged by the NAB. over Mutual. to 21.0 in program rating. Similarly, less, the ratings improved compar- in the 1948 Hooper report, the (Continued on Page 6) 2 Friday, 4, 1949 RADIO DAILY November

Ad Council To Conduct f For Posterity Census Bureau Campaign Hempstead. N. Y.- Copies of two newscasts on WHLI de- (Continued from Page 1) Vol. 49, No. 24 Friday, Nov. 4, 1949 10 Cts. scribing the dedication of a new nial Census, described as the "most seven -million -dollar public build- comprehensive and important popu- JOHN W. ALICOATE . . Publisher ing have been sealed for pos- lation, housing and agricultural sur- terity in the building's corner- vey ever conducted in the United FRANK BURKE Editor stone. The newscacsts were States." MARVIN KIRSCH : Business Manager written by Jerome J. Karpf, Jr.. Robert R. Mathews, vice -president WHLI news director. The building of the American Express Company, Published daily except Saturdays, Sundays is a sewage disposal plant. has been named volunteer coordin- and Holidays at 1501 Broadway, New York, (18). N. Y., by Radio Daily Corp , J W ator for the campaign. Benton & Alicoate, President.and Publisher; Donald M Bowles, Inc. will serve as the volun- Mersereau, Treasurer and General Manager; teer advertising agency. Marvin Kirsch. Vice-President; Chester B. WRAQ, San Juan, Sold Bahn, Vice-President; Charles A. Alicoate, "The purpose of this public service Secretary. Terms (Postage free) United By ITT To Publisher campaign, as I see it now," Mr. States (other than California) $10.00 one Mathews stated, "will be to explain year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, (Continued from Page 1) to the public the significance and ob- 1501 Broadway, New York (18), N. Y. newspaper. The deal covers WKAQ's jectives of the census and to en- Phone Wlsconsin 7 -6336, 7 -6337. 7 -6338. courage citizen to Coble address: Radaily, New York. three -story studio building in San every answer the Juan, a 5 -kw transmitter and an an- required questions willingly and ac- WEST COAST OFFICES tenna tower. The transmitter and curately." Allen Kushner. Manager Henry C. Wehde, Jr., is the 6425 Hollywood Blvd. Phone: Gladstone 6436 tower are located at Sabana Llana, Coun- WASHINGTON BUREAU seven miles east of San. Juan. The cil's campaign executive on this Andrew H. Older. Chief 6417 Dahlenega Rd. property occupied by the latter public service project. Representa- Phone: Wisconsin 3271 equipment will be leased to the new tives of the Bureau of the Census CHICAGO BUREAU working with the Council on the Manager. owner as part of the contract. Hal Tate, campaign are: Frank R. Wilson, in- 360 Ne. Michigan Ave. The studio building houses two "Hey, is Phone: Randolph 6 -6650 main studios, four smaller studios, formation assistant to the director; SOUTHWEST BUREAU and a theater seating 150. According and Earl A. Nash, information spe- Paul Girard, Manager cialist. Tower Petroleum Bldg., to IT &T, WKAQ is "the fifth oldest Dallas. Texas station in world and second this'/ all ?" the the r ,- Phone: Riverside 3518 -9 oldest in Latin America." Although Facsimile Transmissions Entered as second class matter, April 5, out of the broadcasting field, the Ra- Mammy, the leopard, is com- 1937, at the postoffice at New York, N. Y., At WFIL ,nder the act of March 3, 1879. dio Corp. of Puerto Rico will con- Resume Today plaining, and woe be unto anyone tinue to operate its worldwide radio- who gets near enough to listen (Continued from Page 1) telephone network and direct radio- to her! isn't fussy about her telephone service between Puerto day and Friday of the current school She Rico and her Caribbean neighbors, year. food as long as she gets more! IT &T said. The Phila. Inquirer stations, of The radio also wants FINANCIA which WFIL is the parent, trans- advertiser more. He wants more results at (November 3) WLIP Remains On Air ferred their facsimile equipment to NEW YORK STOCK EXCHANGE Temple University last May 4. How- lower cost. And in Baltimore, Net As 12 Staffers Strike ever, WFIL supervises the fax oper- that's where W -I -T -H comes in. it Hig h Low Close Chg. ations and lends personnel to the ABC 75/0 73/s 7% W -I -T -H delivers more home 28 273/4 (Continued from Page 1) University for training and advisory Admiral Corp. 271/4 listeners - per - dollar than any Am. Tel. & Tel 1453/4 145 145 - 1/4 independent, has continued to oper- purposes. CBS A 241/4 23% 24 - 1/4 other station in town. But that's CBS B 241/4 24 24 ate with a skeleton staff of seven. Philco 293/4 243/4 295/4 1/4 According to WLIP's owner and not all! A recent survey made 801/2 - WLIB Sets Negro Show Philco pfd. 801/2 801/2 -1 general manager, William L. Lip- under the supervision of the RCA Common 123/e 121/2 121/4 3 3 RCA 1st pfd. 73 7 man, an NLRB hearing was to have Hrs., Across The Board Johns Hopkins University Westinghouse 287/0 28 28y2 1/4 been held in Kenosha on Nov. 10, at 3 - Westinghouse pfd 1003/g 100 which time the certification of WLIB has completed its first step showed that of all radios playing Zenith Radio 1281%2 -!- /g in taverns, 67.3% were tuned to NEW YORK CURB EXCHANGE AFRA and IBEW as bargaining in plans calling for block program- Hazeltine Corp. 141/2 141/2 141/2 + 1/4 agents for WLIP employes was to ming aimed at New York's 1,000,000 W- I -T -H! Nat. Union Radio 23/4 25/e 23/4 have been discussed. The contingent Negro listeners with the signing of OVER THE COUNTER So if you want low -cost results Bid Asked on strike is composed of three en- Hal Jackson, a Negro disc jockey DuMont Lob. 201/2 211/4 gineers and nine free -lance "per- from Washington and Baltimore for in Baltimore, just call in your Stromberg -Carlson 133/4 15 formers" and staff men. three hours of music, sports and Headley -Reed man and get the human interest stories, Mondays whole W -I -T -H story. And do it through Sundays, 7 -10 a.m. Top Programs Unchanged WFDR Planning Analysis The show, titled "The House That today! In Latest Nielsen List Of Pre -Election Status Jack Built," previously was aired by four stations: WNIX and WOOK, (Continued from Page 1) WFDR, New York, FM station both in Washington, and WEAM, changed -Lux, Godfrey, Mr. Keen, owned by the ILGWU, will air a Arlington, Virginia, and WSID, Bal- Irma, FBI, and Suspense. statewide analysis of the New York timore. WLIB will start broadcast- The following programs shifted political outlook on Sunday, 6:30- ing the program on Nov. 6. AM position markedly: Fibber McGee & 7 p.m. Molly, from 12th place to 7th place; The program was produced by Gilbert Named Director Bob Hope, from 19th to 12th; Mr. WFDR's special events department Richard Gilbert, recording direc- D. A., from 24th to 13th; Mr. Chame- in cooperation with the news editors tor of Columbia Records' Master- leon, from 25th to 14th; Mr. and Mrs. of seven New York stations in lo- works Department, has been named North, from 11th to 15th; The Fat calities regarded as "crucial" politi- department, effec- Man, from 13th to 18th. cally. Each cooperating station con- director of the tributed tive Nov. 1. Gilbert was recording a taped or recorded seg- director of RCA -Victor Red Seal ment. These were consolidated by in Stork News WFDR, and each of the seven sta- Records before joining Columbia Norman Ober, promotion writer tions was sent a copy of the com- October, 1948. for WCBS, is the father of a girl pleted program for broadcast. The 1N horn Wednesday to Mrs. Ober at the stations are WJTN, Jamestown; Wedding Bells Baltimore 3, Maryland Ncw York Women's Infirmary. New- WGR, Buffalo; WIBX, Utica; WHCU, George Bell, announcer for WHLI, comer, weighing six pounds, Ithaca; WSYR, TOM TINSLEY, President eight Syracuse; WPTR, Hempstead, Long Island, was mar- Represented by Headley -Reed ounces, will be named Doris Wendy. Albany; WHLI, Hempstead, L. I. ried to Edith Podel last Sunday. Friday, November 4, 1949 3 RADIO DAILY National 'Spot' On Upgrade, AGENCIES Goldman Tells NAB Regional COminG and GOinG r AVERNE WALTMAN, news d - (Continued from Page 11 rector of WLPO, LaSalle, Ill., 's PAUL SCHEFFELS, assistant to Thomas Vel- the new chairman of the Illinois As- here last night. Sponsors and time composed of Dutch Cassill of WEOK, otta, vice -president of the American network sociation of Associated Press Broad- buyers have found that stations in Poughkeepsie, N. Y.; Bob Bell, in charge of news and special events, hos left the smaller communities are an ef- WCTC, New Brunswick, N. J., and for Florida, where he will remain during the casters. He was elected at the Asso- period when Walter Winchell broodcosts from ciation's second annual meeting held fective medium in penetrating the Bud Alger of WSNJ, Bridgeton, N. the Sunshine State. local market and many new users J. This session, presided over by in Allerton Park, and succeeds MARIAM SPOTT, assistant to the public Harold Safford of WLS, Chicago, of spots have channeled business to chairman Goldman, discussed re- relations and promotion director of WHCU, who has been acting chairman. The the suburban and rural areas, Simon quirements for good salesmanship, Columbia network outlet in Ithaca, N. Y., is Goldmán, general manager of WJTN, programming, production and the visiting this week at the New York head- two new vice -chairmen of the AP quarters of the web. group a r e Charles Harrison of Jamestown, N. Y., and chairman of creation of program packages which the Small Markets Division of the are saleable. HORACE HEIDT and the members of his WHBF, Rock Island, Ill., and Robert program company are in New Orleans. He will La Mere, WLBH, Mattoon, Ill. 2nd District, NAB, declared at the Most broadcasters indicated that broadcast this Sunday's show from the Munici- Berkeley -Carteret Hotel session. He news programs still top the list of pal Auditorium. ARTHUR S. CADY has rejoined added that stations in his area re- commercial sales and that while lo- JOHNNY LONG and the members of his band Geyer, Newell & Ganger, Inc., as an ported an increase in spot business cal giveaways were proven audience were in New York momentarily yesterday be- this year and that the year's return getters, they are on the decline in fore leaving for Hartford, where today they associate art director, H. W. Newell, open at the State Theater. executive vice -president, has an- in this field will probably surpass local popularity. nounced. Cady, who was associated 1948's business. Yesterday's session was devoted to BILL POLGLASE and CHIP CIPOLLA fill Maurice Mitchell's in their Number One assignment of the year with GN&G 10 years ago, formerly New York Area Busy presentation tomorrow when they go up to West Point to was art director with Hewitt, Ogilvy, the interest of Broadcast Advertis- broadcast the titanic battle between the Army and Fordhom, which will be Benson & Mather, Inc. Many new accounts are using spot ing Bureau and Kenneth Baker's re- played at radio time this year in the New port on the progress of BMB's Michie Stadium. York area it was revealed. Among second audience measurement study. MILES HERBERER, of the New York State ROBERT PASCH has joined the is them are Pfeiffer Beer of Detroit; Radio Bureau, attending the meeting of the copy department of Kenyon & Eck- Judge Miller To Speak Today 2nd District, NAB, at the Berkeley -Cartaret hardt, Inc. An engineering graduate Fort Pitt Beer of Pittsburgh; Vir- Today the broadcasters will hear Hotel in Asbury Park, N. J. ginia Dare In of the University of Michigan, he Wines and Ex -Lax. an address by Justin Miller, presi- ROLAND TRENCHARD, public relations di- formerly was with Buchanan. addition, the automobile industry dent of NAB, and will participate in rector for WAAT and WATV, Newark, nest Thursday and Friday will be in Washington to h a s been buying spots through a discussion of employee -employer dealer co - op managements. The attend the meetings of the National Confer- WILLIAM DIX has joined Allied relations which will be conducted by ence of Christians and Jews. automobile manufacturers include Gunnar Wiig of WHEC, Rochester, Syndicates, Inc., New York, public Dodge, Kaiser- Frazer, ARTHUR SMITH and his Crackerjacks, vocal relations organization. Formerly TV Hudson, chairman, and Charles H. Tower, as- group heard on WBT, Charlotte, N. C., are Chevrolet and Ford. in Raleigh, capitol city of the state, for an account executive with ABC, he has sistant director of NAB Employee - Michael Hanna, general manager Employer Relations. engagement of the Pall Mall Room of the been appointed assistant to the of WHCU, Ithaca, chairman of the Hotel Raleigh. president at Allied. 2nd District, confirmed the reports FLINT ADVERTISING ASSOCI- of increased national spots and spoke ATES has enthusiastically about sales clinic as- been named by the Steel pects of the NAB meeting. He said faces wins Sash Service & Sales Co., Inc. facts figures that every one of the 100 broadcasters present are here for business and A R I S T A ADVERTISING CO., New York, has been appointed by hope through interchange of ideas to Morris Hesse], Inc., furrier. better their sales picture back home. Hanna Likes Regionals EDWARD J. ROHN has joined the Speaking of the functions of NAB, ALLEN New York AM sales staff of the Ed- Hanna told the 2nd District broad- ward Petry Company. He had been casters that he feels NAB's first duty in radio with Warwick & Legler for is to help the broadcaster associa- seven years and prior to that was tion members improve their sales BROWN'S with the Maxon agency in Detroit. and, secondly, to give them good representation in Washington. He said that he feels the regional meet- Missouri Broadcasters ings are far more effective in aiding CORNER Elect Wayne W. Cribb the broadcasters than the national NAB conventions. Kansas City - Wayne W. Cribb, The Small Market session last general manager of KHMO, Hanni- night was conducted by a panel bal, Mo., was elected president of the Missouri Broadcasting Assn. at Allen Brown is new to New York the group's annual business meeting Japan Book Will Honor here Oct. 31. Tour Of 'Town Meeting' listeners. A folksy, natural per- Other officers elected were: Mah- sonality he has an enviable record lon R. Aldridge, Jr., KFRU, Colum- Word has been received from bia, vice -president; Harry Renfro, Tokyo of the intention of the Japan- in selling advertisers' products. KXOK St. Louis, secretary -treasurer, ese press association, Radiopress, Newly- elected directors are: E. K. Inc., to publish in book form the en- For complete details on ALLEN Hartenbower, KCMO, Kansas City; tire series of broadcasts originating BROWN'S CORNER call the near- Mahlon R. Aldridge, Jr., KFRU, from the 12 world capitals visited Wayne W. Cribb, KHMO; G. Pear - by "America's Town Meeting of the est WINS -CROSLEY sales office. sor. Ward, KTTS, Springfield; Harry Air" on its recent global junket. C Renfro, KXOK, St. Louis, and Glenn The book, according to Masao fl G. Griswold, KFEQ, St. Joseph. Ekimoto, Radiopress's director, will ALLEN BROWN'S CORNER CD The association includes the fol- be in Japanese and will consist of 8:30 -9:00 a.m. daily. V1 lowing member stations: KDMO, approximately 250 pages. Photo- KFRU, KHMO, KSWM, KCMO, graphs will also be used to illustrate WHB, KIRX, KWOC, KTTR, KSD, the various Town Meetings which KXLW, KXOK, KWK, WIL, KSTL, were held in London, Paris, Berlin, C WEW, KDRO, KWPM, NFEQ, Vienna, Rome, Ankara, Tel Aviv, rttr1 KMBC, KICK, KITS, KXEO, and Cairo, Karachi, New Delhi, Manila CROSIEr BROAOCASIING CORPQRATION V1 KWRE. and Tokyo. 4 Friday. November 4, -RADIO DAILY 1949

SAR FRANCISCO R SOUTHWEST By NOEL CORBETT "EASY DOES IT," KTUL, Tulsa team, is so much in demand " -FOLLY BILL" STEINKE was host for civic club appearances that they sJ to seventy -five blind children spend almost as much time in this from the Bay Area at KNBC's Hal- activity as they do on the air with lowe'en party. The event is part of their regular program across -the- the year -round program of Recrea- Mainly About iHcuthatta ! board at 3:05 p.m. Marjean Fox is tion for the Blind. Kids were taken ... AROUND TOWN: Dom DiMaggio has been offered a radio the sultry songstress who acts as on studio tours and entertained in lyrical hostess in each session and show in Boston similar to Joe's Oxydol interested in getting the "fun house," created by the en- here.... she is backed with a four piece unit gineering and sound effects staffs of Dinah Shore for a video series. Dinah's none too keen on the new medium with electric guitar, standard guitar, the station. yet, but the reception to her stint on Ed Wynn's show may change her violin and piano. Rotarian John Alan Cormack, KCBS chief en- mind. . . . Harry Babbitt won't be with Kay Kyser on his TV series Esau, veepee and general manager, gineer and Roy Jensen of his de- of KTUL recently took the group to partment are working out their own here. He'll be replaced by Mike Douglas.... Jane Pickens set for "We Sapulpa Oklahoma Rotary luncheon, designs for some of the equipment the People" tonight on their first show on NBC -WNBT. Shell sing two and the next appearance will be at to be installed between now and the numbers from her current show. "Regina." . . . Fran Warren 'joins the Tulsa Optimists Club. first of the year in KCBS's all -over Henry Morgan tonight as a regular.... CBS may drop its televising of A 7- day -per -week television news replacement program. Present con- program, "News Final," on WBAP- the Bklyn games, with WOR.TV stepping in. . . . Mark Goodson and soles and bulky audio racks are be- TV, Fort Worth, has been signed by ing replaced with Standard RCA Bill Todman have come out with their new "Winner Take All" home David Kittrell, account executive Consolettes, latest 76 series, and BCS quiz book published by Crown and retailing for a buck.... Have the with Crook Advertising Agency for 1 -A switching systems. NBC talks with Slapsie Maxie regarding a nightly show from a 52nd Linz Jewelists, leading Dallas jewel- Here 'N' There . . . Foote, Cone ry retailer. "News Belding's new copy chief is In- St. bistro gone bye -bye? Harvey Stone sez he turned down a radio Final" will close and ... the day of televising on the Fort Bromfield . Martin . nis William program under joint sponsorship. He said the joint wasn't reliable... Worth television station and will has been named director of the art Al Capp has selected Bill Gernannt's "County Fair" airer as the official feature Lillard Hill, department of KRON -TV (which ace WBAP Nov. . . . Upton newscaster opens November 15). He was for- radio send -off of Sadie Hawkins' Day 19th. Sinclair's with a last minute roundup of the day's news faculty instructor of set de- "Lanny Budd" novels to wind up as an air series... . Morey Amster- using, merly where practical, film sign with the Art League of Cali- dam sez he enjoyed the Indian summer -has no squaw coming. strips from earlier news programs, and showing fornia ... Jack Washburn and Joan i3 Hill Transgrud of the KNBC guest rela- * * * in the studio reading news and tions staff are now a singing duet on THEY SAY: If radio couldn't kill radio, television showing films and stills. "Light and Mellow." can't either. -Bill Vaughan of the Kansas City Star.... When a The Pacific Telephone and Tele- chorine marries a millionaire, you can tell exactly how long Green Spot Signs graph Company is installing two it'll last. .As long as the million. -Jack Gilford.... A psycholo- antennae atop its New Montgomery 2 Contracts With ABC Street skyscraper in the center of gist is a man, who, when a beautiful girl enters the room, watches the city. These antennae will be the everybody else. -Bruce Patterson.... TV merely stands for Tired West Coast Bureau of RADIO DAILY S a n Francisco terminus of the Vaudeville. -Fred Allen. Hollywood -Green Spot, Inc., on microwave relay system now under behalf of its "Green Spot Orange- construction to carry television pro- * * ade," has purchased the five -minute grams between here and Hollywood. TELLING ON TELEVISION (or views on video): Somehow Wednesday (8:25 -8:30 p.m., PST.) Other relay terminals will be con- wrestling matches from Chicago have more comedy than those emanating "Detective of the Week" and a twice - structed at vantage points between from N'Yawk. . . . Rex Marshall's nifty commercials on "Suspense" weekly 15- minute segment of "Sur- Los Angeles. prise Package," Tuesdays and Thurs- here and The system are adult sales fodder, well digested and tastefully served. . . . That will be in operation by next Sum- days, 2 -2: 15 p.m., PST., over a West card on "We the People" down excellent mer. reading slows an otherwise Coast network of 14 ABC stations. Myron Elges, vice -president of human screen newspaper... You must go along with the attempt made The deal for "Detective of the Louis H. Caine Ad Company, tore by "'City at Midnight." It shows TV is getting OK.... "The Clock" on Week" runs for nine weeks. The a his kept contract for "Surprise Package" is ligament in leg which has your screen shapes up as 'tick top' drama, . . . We don't suggest Despite for a 13 -week period. Phillip J. him off his Palomino. rain usually, wonderful Berg or highwater he'll ride the prize- casting but somebody should tell Gertrude Meany Co. is the agency. winning beastie at the big rodeo that "Rosie" and "Sammy" on "The Goldbergs" aren't quite as believable roundup at the Cow Palace the end as past performers who have played the roles. . . . Ed Wynn is the Montgomery Will Move of this month. best reason kinescope should be tolerated.... "Yesterday's Newsreels" in he When Bing Crosby was town give the viewer the nostalgia brought on by a shaving mug, slicker To Earlier Time Spot cut a guest spot with Bill Weaver raincoats, for "Waitin' for Weaver" and an- Irene Castle and dance marathons. . . . Funny how often "Robert Montgomery Speaking," other with Jim Grady for "This is those Friday night "Greatest Fights" following the live Madison Sq. the weekly quarter -hour commen- San Francisco." Cutting was done in Garden bouts are better scraps than the ones you've lust witnessed. tary series on ABC currently aired the afternoon for next day's release. Thursdays, 10:10 p.m., EST, will When El Bingo * it * it move to a heard the release OUR HAT'S The new time period on the would be at 6:15 and 8:00 ayem, he OFF DEP'T: genial platter-tudes same night, 9:45 p.m., EST, begin- said he guessed he'd miss hearing of WVNJ's disc jock, Hal Tunis. . . . Jeff Clark's vocalizing on ning Nov. 10. himself. the Hit Parade.... Ralph Young's show -stopping in the Strand's 'Montgomery is sponsored by the Frank H. Lee Co. Grey Advertising "Make Mine Manhattan." .. . Jack (a la) Carter's clowning on Agency represents "Cavalcade of Stars." Lee. * * * WWRL & 'Voice' To Air SMALL TALK: Astrologer Carroll Righter guests on "Leave WBAL It To The Girls" Sunday with his lovely client, Mrs. Tyrone Power Dewey Speech Tomorrow (Linda Christian). . . . Thyra Samter Winslow readying a video show Governor Thomas E. Dewey's ad- tagged "Ugly Duckling," which will try and prove how clothes and dress before the Lithuanian- Ameri- makeup make the gal.... Miklos Gafni did his recent Carnegie Hall can Congress, Nov. 5, 2:30 -3 p.m., at concert with a 104 fever and his medico backstage, If you're inter- the Hotel New Yorker will be broad- ... WWRL. ested in firearms, see and hear newsman cast exclusively by The Edward R. Murrow, an program also will be shortwaved by expert, guest on Sherriff Bob Dixon's "Chuck Wagon" Wednesday, the Voice of America. 4A?4vTj/

Section of RADIO DAILY, Friday, November 4, 1949

Urges TV Industry Nanui'ariorer's TV Show Aids Dealers Eyes Canada TV Field, A TV manufacturer, who sponsors his own video show to help dealers Reduce Tube merchandise their sets, found in a survey that 38.5 per cent of the dealers Glare with sets on were showing patrons his program. John Meck, president Names Exclusive Rep. of John Meck Industries, Inc., Plymouth, Ind., sponsors "Meck Tele- N. Syracuse. Y.-Studies and tests Newscasts" four afternoons a week over Chicago TV station WNBQ. In a forward looking move toward which point the way towards simpli- A special telephone survey conducted by the station revealed that the the potentialities of a new and wide fication of television sets and mark- Meck program rated higher than three others, telecast at the same time, television market, the Allen B. Du- ed improvement in the picture con- by dealers viewing TV programming at that time. Meck has urged Mont Laboratories, Inc. have ap- trast of video tubes were revealed other TV manufacturers to sponsor their own programs, saying that pointed the Canadian Marconi Com- here this week to members of the "it is necessary that all of us express our confidence in the industry in pany of Montreal, exclusive repre- engineering department of the RMA this concrete manner." sentatives in Canada for the sale of nd IRE held at the Hotel Syracuse. DuMont television broadcasting W. B. Whalley of the Physics Lab equipment. ratories of Sylvania Electric Prod- Joint announcement of this exclu- ucts, Inc., Bayside, N. Y. told the Col. Records Ups Gilbert Record Changer Sales Up sive distributorship setup was made engineers that the study of TV re- Richard Gilbert, recording direc- Sales of RCA Victor's 45 -rpm by H. E. Taylor, Jr., manager of the ceiver simplification "commenced tor of Columbia Records' Master- record changer now exceed 50,000 Television Transmitter Division of with an analysis of basic television works Department for the past year, a month, according to J. B. Elliott, DuMont and by S. M. Finlayson, receiver requirements capable of has been appointed director of the vice -president in charge of consu- general manager of Canadian Mar- yielding high -quality performance.' Masterworks Department, according mer products. Elliott revealed that coni. A. E. Martin of Sylvania's Physic to an announcement by Goddard the 45 -rpm instruments are being The association of Canadian Mar- Laboratories speaking on "An Eval- Lieberson, executive vice -president sold at the rate of 20,000.000 annu- coni with DuMont will allow the nation of Television Viewing Tubes," of the company. Gilbert assumed ally. Canadian company to place its com- co- Dr. M. November 1. Reduction authored by R. Bowie, his new duties Before in the price of RCA bined facilities at the disposal of nanager of Sylvania Physics Labs joining Columbia in October, 1948, changer from $24.95 to $12.95 has Canadian station operators interest- said tint or color in filters is of he was recording director of RCA - been responsible for the boost in ed in questionable value. The Victor Red Seal Records. sales, surveying potential TV terri- illumination Elliott said. tories, pending development of a industry would have removed un- Canadian operated television net- desirable portions of the visible work. spectrum long ago, if they existed. A. D. Dunton, chairman of the The only real advantage of viewing PRODUCTIOD PARADE Canadian Broadcasting filters is their to Corporation, ability alleviate the A recently revealed loss of caused by that eight private contrast ambient concerns in the Dominion have ap- light in the room, halation, reflection Emerson Promotes Vassar Altec Promotions 8 Additions from the back plied for TV licenses. Four were of the safety window William Vassar, for the past five Altec Service Corporation has from Toronto, two from Montreal, and 'hot- spots' due to reflections years engineering assistant to Dor- promoted Ralph Kautzky from from curved face viewing and one each from New Westminster, of tube. man D. Israel, executive vice- presi- Broadway service inspector to N. Y. B. C., and Hamilton. An application i Martin stated that a Committee of dent of Emerson Radio and Phono- suburban field manager, taking in for the Electron Tube Council a $4,500,000 loan for setting up Joint has graph Corporation, has been promo- N. J. and upstate N .Y. J. I. Mather, video production centers and trans- dopted an industry recommenda- ted to the post of chief engineer. formerly field manager in Detroit, tion for glass tubes which recogni- mitters in Toronto and Montreal has Vassar is chairman of the Safety becomes field manager in the Wash., been applied for to Parliament by zes the apparent desirability of re- Committee of the Receiver Section Md., and Va. area, with a special as- the CBC. ducing the light transmission of tele- of RMA; a member of the Receiver signment under a new Altec con- vision picture -tube faces. Executive Committee of RMA and a tract with the U. S. Navy Bureau of member of the Underwriters' Lab- Ships. Altec's enlarged responsibili- oratories Industry Advisory Confer- ties under the Navy contract has re- EI1GI11 EERS- EI1GIIlEERS- ence. sulted in the addition to the service staff of R. W. Fuller in Boston; L. COIISULTAIITS Tele -tone Radios In Film G. Schock, in Providence; W. J. COnSULTAIITS Sirens in A commercial film being prepared Philadelphia; N. Markanich, for the industry, the temporarily in Newport News; Ern depicting power est Theiss in Washington, D. of radio as a medium of advertising, C. and Adolph H. Baus, Jr., in Brooklyn. McNARY & WRATHALL RALPH B. AUSTRIAN will show Tele -tone radio sets, both portable and table models, in the ac- Air King Co:tsolelite RADIO ENGINEERS tion of the firm. A group of the ma- Television Consultant A new low priced 1212 -inch tele- 906 Natl. Press Bldg. 1407 Pacific Ave. jor networks, and the NAB, are vision receiver with a built -in an- Washington 4, D. 1270 AVENUE OF THE AMERICAS producing the film, "Lightning that has C. Santa Cruz, Cal. tenna been announced by R. D. Member AFCCE NEW YORK 20, N. Y. Talks" for the All Radio Industry. Payne, manager of sales, AIr King Tel.: CO. 5 -6848 FIlm will be shown to advertising Products Co., Inc., Brooklyn, N. Y. agencies throughout the country and Known as Model A -2012, the new to a large number of men's and wo- receiver will list at $239.95 in walnut men's clubs. and $249.95 in mahogany. Payne fur- L. ANDREWS, INC. A. R. BITTER ther stated that this is the advanced W. GE Equipment Distributor model of a group of new promotion- RADIO CONSULTANTS Consulting Radio Engineers al models with new features. Automatic Electric Company of 219 WHITAKER BLDG. 4125 MONROE STREET Chicago has been appointed a dis- Marker Generator DAVENPORT, IOWA TOLEDO 6, OHIO tributor for General Electric radio The Model A -450 Marker Genera- Phone 2 -7824 Tel.: Kingswood 7631 communications equipment, it has tor is a new development of Ap- been announced by A. A. Brandt, proved Electronic Instrument Corp., general sales manager for the Elec- New York, N. Y. The company tronics Department. Officials of the claims it is a precision -built tunable WILLIAM L. FOSS, Inc. distributor recently made a tour of oscillator providing a marker, mod- GEORGE P. ADAIR Formerly Colton i Foss, Inc. Electronics Park and inspected man- ulated or unmodulated, for indica- Radio Engineering Consultants ufacturing and engineering facilities. ting frequencies on a displayed fre- EXecutive 1230 927 15th St., N.W. REpublic 3883 New developments in narrow and quency response of a TV or any wide -band equipment and multi- wide band IF amplifier, when used EXecutive 5851 WASHINGTON, D. C. channel microwave relay apparatus with a sweep generator and an oscil- 1833 M STREET, N.W. were revealed. loscope. WASHINGTON 6, D. C. Friday, November 4, 1949 6 RADIO DAILY

Eleven Stations Join PICTURE OF TE WEEK Hoopers Show Little 'Pennies' Campaign Change In Web Shifts

(Continued from Page 1) (Continued from Page 1) WDAY, Fargo, N. D., whose public atively little: "Amos 'n' Andy" from service director, Ernie Brevik, in- 11.7 to 14.1; and Horace Heidt from stituted the annual appeals three 12.1 to 13.8. years ago, are: WDÁE, Tampa, Flor- On the other side of NBC -to -CBS ida; WNBF, Binghampton, N. Y.; ledger, "Burns & Allen" held 16th WMRI, Marion, Indiana; WRAK, position in the Hooper report of Oct. Williamsport, Pa.; KÉI.O, Sioux 30 of last year with a 14.5 rating. Falls, S. D.; WCNB, Connersville, But, the show, now on CBS, dropped Indiana; KSTP, St. Paul, Minnesota; far below the "First Fifteen" of the KLPR, Oklahoma City, Okla.; latest Hooper report of 1949. WHFB, Benton Harbor, Michigan; Two programs which did not KDIX, Dickinson, N. D. change networks during the period, The '~Parade of Pennies" will 'be- Walter Winchell on ABC and "Duf- gin on the stations on Nov. 7 and fy's Tavern," on NBC dropped from will continue through Nov. 24. their former positions in the Hooper CARE and the American Founda- listings. Winchell, who last year was tion for Overseas Blind will again a consistent leader in the Hoopers, handle the distribution. dropped to eighth place this year In June of this year, Brevik out- with a rating of 15.2. His rating at lined his "Parade of Pennies" cam- this time last year was 23.1. "Duffy's paign to the program directors at- Tavern," which NBC broadcast tending the NAB's PD Clinic in "live" last year, dropped below the Chicago. "First Fifteen" of this year from its seventh position, with a rating of 17.6, of last year. Vidcraft Signs Tunis Other shows listed among For 2 WOR Music Shows Hooper's "First Fifteen" of Oct. 31, 1949, were as follows: "Radio Thea- Hal Tunis, WVNJ, Newark, N. J. ter" in first place with 21.1; Arthur disc jockey, has been signed by the Godfrey's "Talent Scouts," 3rd place Vidcraft Television Corp. of Amer- Paul Raibourn (left), president of Paramount Television Produc- with 18.2; "Fibber McGee & Molly," ica to conduct two Sunday evening tions, Inc., and J. Leonard Reinsch, managing director of TV stations 4th with 17.1; "My Friend Irma," record programs over WOR: "Mem- WSB -TV, Atlanta, Ga., and WHIO -TV, Dayton, Ohio, sign a network 5th with 16.9; Bob Hope, 6th with ories in Music," 10:45 -11 p.m. and affiliation agreement under which the Reinseh- managed stations will 15.4; "Mystery Theater," 7th with 11:30 -12 midnight. be regularly supplied with transcribed Hollywood TV programs. 15.3; "Mr. Keen," 9th with 14.7; The contract, which will run for "Suspense," 10th with 14.5; "People 13 weeks, was handled through Levy KWHK's Minor Elected Are Funny," 11th with 14.4; and Advertising, Newark. Vidcraft will IBS Cites Campus Stations "Mr. Chameleon," 13th with 13.9. continue to sponsor "The Hal Tunis As Valuable Pro Training By Kansas AP Members Other shows which made last Show" on WVNJ. year's Hoopers but did not show in (Continued from Page 1) (Continued from Page 1) the "First Fifteen" of this year were Jacksonville, Ill., faculty member, man. The conferees adopted a reso- as follows: Phil Harris -Alice Faye, adds: "In addition to providing a lution pledging themselves "collec- Crime Photographer, Bob Hawk and training ground for the broadcasting tively and individually to supply "Mr. District Attorney." Fred Allen, _S'gnd eirthda industry, IBS stations represent a news of our territories" to all AP who took ninth place last year, did powerful medium to local and na- members. George Gow, news editor not return to the air this year. tional advertisers wanting to reach of KANS, Wichita, declared: "We in Çrsgtini.$ Jo- the rich college market." radio have an equal responsibility Program -wise, the college stations with newspapers in reporting the November 4 news of our area." Joan Britton Helen Dumas devote about 73 per cent of their air Barclay time to music, as against a 52 per Other Kansas broadcasters present Al Wilde George at the meeting Tex Samuel Stewart Hayes cent average for all U. S. stations. were: Wither- 2044at'd "This is probably due to the fact spoon, KPRS, Olathe; Bob Wells and November S that students enjoy listening to the Max Bicknell, KIUL, Garden City; Evelyn Ames Tom Fitzsimmons radio while studying and find musi- Dan Delius, Claude Hughes and leteadca' Forrest Lewis Henry M. Neely cal programs the only type that lend Hank Dais, KNEX, McPherson; November 6 themselves to concentration," the Steve Madden, KPRS, Olathe; Earl W. I. Hamilton Martin L. Anglin report notes. McDaniel, KWBW, Hutchinson; Olaf SOW Elizabeth Jones Ole Olsen Soward, WIBW, Topeka and KCKN, Frank Reading Selena Boyle Kansas City; George Alden, KIMV, Who will profit most from Gene Sullivan Paul H. Raymer Combs, Lang To Cover Hutchinson; Paul F. Kelly, KAYS, television? The set manu- November 7 Hays, and Thad M. Sandstrom, facturers? The broadcast- Jerry Belcher Thomas A Hanlon Elections For WMGM KSEK, Pittsburgh. Jack Milster Richard Stark ing systems? The parts George Hamilton Combs and Will- makers? Read our new Peter de Lima iam Lang main bur- 'Martha Dean' Aids Polio Drive 8 will carry the Television Study, packed November den of election coverage for WMGM, Marian Young, who is WOR's wo- Dave Murphy James S. Seward New York, on the night of Novem- men's commentator "Martha Deane," with facts and figures and Scott Wiseman Bill Taylor 8. has a list of selected corn - Gregory Williamson ber been named chairman of the Ap- Between 8 and 8:30 p.m. WMGM peal Committee of the March of panies. Ask Dept. RD -21. November 9 will air pickups from Democratic Dimes drive in Greater New York. Joan Lane Rourke Bill Harding headquarters in the Hotel Commo- Miss Young was invited to chair the Betty Lawson Paul Rittenhouse dore and GOP headquarters in the committee by Emil Schram, presi- Ed Wynn Stoney McLinn BACI-IL cC CO. Roosevelt, with Combs at the re- dent of the New York Stock Ex- Members New York Stock Exchange and other Nyles Barry Courtney mote end and Lang in the studio. change and executive of the March Leading Stock and Commodity Exchanges November 10 Later both Combs and Lang will be of Dimes campaign. 36 Wall Street, New York 5 S. Hogan Bayles Charles Carroll at the WMGM studio microphones, The "Martha Deane" program is Telephone: Drgby 43600 Froman Ray McDermott Jane reporting incoming returns and an- heard over WOR Monday- through- Offices in Most Principal Cities alyzing voting trends. Friday from 10:15 to 11 a.m. IIIIYIUOW4Jii

Section of RADIO DAILY, Friday, November 4, 1949 - TELEVISION DAILY is fully protected by register and copyright IIPCOLOR 15 YEARS AWAY DuMONT Doubts Mfrs. Feel TELE TOPICS See Cost And 'Doubt' On File Calgary - Eight private con- Polychrome Is cerns in Canada have applied No iv Hurting TV -Set Sales for TV licenses, A. D. Dunton. Ready STRANGE THING occurred in ou A chairman of the CBC board of home rea Washington -Dr. Allan B. DuMont Wednesday nice. For some Washngton Vnreau of 8.1111() 1).911.3' governors, revealed yesterday. told the FCC color son still unknown to us -pure cussedness, that stories about Washington - The two important Four were from Toronto, two from TV being just around the corner are perhaps -we turned off at an early hour reasons for resistance to sales adver- Montreal, and one each from New "just fooling the the voracious electronic monster that has public." As a com- tising of TV receivers in the Wash- Westminster, B. C., and Hamilton, mercial service comparable to black consumed so much time de- of our and ington area are cost and "belief that Earlier this week, Dunton had and white. is voted our attention to the radio, which he said, color video the new medium is still in a devel- scored private to broadcasters for probably 15 years away. undoubtedly had become broken -hearted opmental stage," the American "a marked lack of interest. . . . with Re- Pointing out that the hearing was neglect. The results were surprisingly search Bureau reported this week. in establishing television transmit called by the FCC and not by the satisfying. For one thing, we were able On the basis of one thousand per- ting stations in Canada." industry, Dr. DuMont said he doubts to enjoy complete relaxation, a state that sonal interviews in the area, the that any manufacturers "think that is all but impossible to achieve while bureau reported that "many pros- color television has been sufficiently w watching TV. Secondly, we heard two pective buyers hesitated to shell out developed, nor have they asked for very fine programs. Our renewed acquain- the considerable amount of money a hearing, nor do I believe that any , tance with Marx reaffirmed our IT Groucho required for a set because they feel &T Chief Outlines of the television broadcasters be- conviction that he is the funniest man in a lot of refinement is still necessary lieve that color television is ready, show business. While the comedy of Bing to give them better reception, elimi- nor have they requested a hearing. Crosby and guest Bob Hope which fol- nate flicker and interference and re- Intl TV Development "For the first time, the Commis- ' lowed was rather strained, the program duce eye strain." sion is asking the industry to do as a whole was fine entertainment. The In addition, a sizeable part of (Continued from Page I) something it is not ready to do. The laughter of the studio audience, however, those awaiting improvement men- briefly on the status of television in manufacturers and broadcasters who indicated that there was considerable by- tioned color as something they are various European countries, and dis- have developed television to its play between the two stars that sound waiting for. In regard to the color closed that a new video project now present state of public acceptance, only could not bring to home listeners. issue and others, there is a wide- in the engineering stage in France are being accused of holding back Hope especially should be an asset to TV spread fear that sets bought today embodies a system of 819 lines, as color television for their own selfish programming if and when he makes a may be outmoded soon. against 441 lines in the present interest. stab at it. But the act that we would French system. "I do not believe this is so. If we like to see on video above all others is He disclosed also that the Big can agree that allocation may take comprised of Messrs. Adolph, Leonard and Navy Signs For 13 Weeks Three of international communica- place on six -megacycle channels Julius Marx. Groucho is wonderful on To Get Recruits Via TV tions carriers -RCA, Western Union, without obstacle to the later use of AM; can you imagine the results if he, and American Cable and Radio, are color equipment as an improvement along with his brothers, could also be Washington Bureau of RADIO DAILY attempting to work out among them- of an established television system, seen? On a bi- weekly, or even monthly Washington -Contract for a new selves a method of "commonsense then there is no reason why color schedule they'd lift TV comedy new to recruiting series to run 13 weeks consolidation of facilities" to im- cannot come when it is really ready heights. on TV stations throughout the coun- prove existing service. and when standards of quality and try was let by the Navy yesterday A special feature of yesterday's performance can be adopted." to BALTIMORE WILL AGAIN be repre- Graphic Reports, Washington REC meeting, before Harrison's talk, Questioned Closely video production outfit headed by was the presentation of Red Questioning of Dr. DuMont sented by a network program begin- Cross by Michael Fooner. Eliminating the Certificates of Merit to Red Barber, Commissioners Hennock and Jones ning Nov. 18 when "Reward," a WBAL- need for film, Fooner will design CBS sports director, and Mel Allen, got quite hot at two or three points. TV detective series, bows on NBC in the special art for each Friday, 9:30 spot, with show with Yankees sportcaster. The awards although the session ended quietly p.m. alternating "built -in animation," were in enough. DuMont bi- weekly "The Big Story." Packaged by accompanied recognition of their support stressed that he did by a script for local narration by on the of Red not mean color need wait 15 Leon S. program recently com- air the Cross' blood years to Golnick, Navy or station production people. bank campaign. come out of the laboratory, but pleted a 26 -week run on the commercial rather that it would take that long Baltimore outlet. . . Robert Mann will before it produce and Alex Leftwich will direct the was ready for the public. He finally shaved his 10 Herb Shriner show which goes on CBS for CBS Denies estimate to Morris Charges years. He indignantly rejected the Philip Morris in place of "Ruthie" Monday. idea Shriner will script with Barash that manufacturers were "hold- Norman ing back on color for and Carroll Moore.... Dick Pack and Jo their own sel- es, Of Political Favoritism fish ends." Jones suggested that Du- Ranson are working on a new text book, Mont warn ` "Opportunities In Television," to pub- purchasers of its home be Cancellation by CBS of a sched- "There is nothing invidious to you receivers is lished next year by Vocational that there a possibility early Guid- uled telecast featuring the major and your candidacy in cancellation the sets will become obsolete, or un- ance Manuals. An earlier tome, "Oppor- candidates in the upcoming New of this program and all candidates dertake to bring all its tunities In Radio," is in use in schools outstanding York election was termed by New- are equally deprived of in throughout the country. proffered sets to its factory to convert them bold Morris, Republican - Liberal - opportunity so none is being dis- for color reception. It is not neces- Fusion candidate for Mayor, yester- criminated against." sary to do anything of the sort. Dr. day as "an accession by CBS to the A spokesman for Morris said that DuMont said, "because color isn't a MELVILLE BURKE, legit and movie will of one candidate to the unfair the candidate was first invited to that close. We are not representing director, has taken over direction advantage of the others and the appear on the show, scheduled for. our sets as anything but black and of "Colgate Theater." His first play for public as well." this Sunday night, on Oct. 19, and white receivers, which is a fixed the show, this Sunday, will be "Remem- Contained in a wire to CBS prexy accepted immediately. This week, service that will continue." ber The Day," which he directed on Broad- Frank Stanton, the charge was im- the spokesman said, after Mayor He scored both the CBS and RCA way 14 years ago. Play ran for 122 per- mediately denied by Joseph H. William O'Dwyer, who is seeking systems as completely inadequate, formances with a cast which included Ream, web's executive v -p, who re- election on the Democratic ticket, stressing the small picture in the Keenan Wynn, Frank Thomas, Sr., and Jr., acted in Stanton's absence from 1, the had declined to appear on the show, CBS system and the non -uniformity Joe Brown, Jr., John Drew Devereaux and city. Morris was notified the program had of color in the various receivers Russell Hardie. In his return wire, Ream said, been cancelled. used in the RCA demonstration. 8 Friday, RADIO DAILY November 4, 1949

PLUG TUDES WORDS AND MUSIC PLUG TUDES By PINKY HERMAN

AL Miller, just named to head the standard dep'ts. of On Records and Transcriptions Wedding Bells Will Leeds Music and its affiliated firms, is the son of Bernard Miller, of the

& . life show Soon Be Ringin' TELL ME WHY law firm of Miller Miller... Bernard spent his entire in business and is currently recognized as one of the best -informed and LAUREL MUSIC CO. RYTVOC, Inc. ablest attorneys in the music industry.... thus Al, who at 22, was a 1585 Broadway New York 19, N. Y 1619 Broadway New York City lieutenant in the U. S. Army, and who learned the music business from his dad and Lou Levy, is one who has an appointment with destiny and some day will be a top music executive. . . . Incidentally, Al will wed his childhood sweetheart Dec. 4. "HUSH LITTLE DARLIN'rr Recorded By Doc Berger, just back from a national tour contacting Perry Camo Eddy Haward SOME DAY Dick Haymes Curt Massey disk jockeys and ork pilots, will go to work on the Duchess ditty, Kay Kyser Jerry Falligant (You'll Want Me To Want You) MICHAEL MUSIC CO., Inc. "Have I Told You Lately That I Love You" penned by Scotty 1619 Broadway Jerry Johnson Wiseman.... the number, originally published in 1945, was given New York City Gen. Mgr. a shot in the arm by the fine Columbia platter, made by Gene DUCHESS MUSIC CORPORATION

Autry. . . . Lon (Nick Carter) Clark who writes, narrates and also is the 'voice' of about 25 different characters in the You'll LUV this novelty! Mildred Fenton Children series, "The Comic Weekly Man," is a natural for kidisks.... Les freres Kenny, Nick and Charlie Making Our Debut With A Hit! have another "Little Man You've Had A Busy Day," in their IT MUST BE LU V "A NEW SHADE OF BLUES" latest brainchild, "Scattered Toys," published by Goldmine Music. MAYPOLE MUSIC CO. MANOR MUSIC COMPANY . . . Rex Burrows, one of England's finest composers, flies 1619 Broadway New York City 22 F. 67th St. New York City home tonite... . while here he placed "Hills of County Clare" Phone: REgent 7 -4477 with Chappell & Co... Bill Darnell and Rosemary Clooney

open at Dailey's Meadowbrook, Nov. 11.. . . WXYZ Deejay Nothing Can Stop This! Bill Silbert is conducting a contest to find an appropriate set of poem will rr Lyrics about Detroit.... winning be set to music by "FOREVER WITH YOU Ted Mossman, writer of "Full Moon and Empty Arms." . . . I WISH I KNEW by the writer of "My Happiness" Sunset Music has a new rhythm ballad, "I'm Somebody's Should step right out in front- Just recorded for RCA -VICTOR FORSTER MUSIC PUB., INC. Sweetheart Now," cleffed by Jack Ward, Joe Schuster and Johnny by DOLPH HEWITT 1619 Broadway, New York 19, N. Y. Tucker which sounds like it can go places. . . . Tin Pan 216 S. Wabash Avenue, Chicago 4, III. Alleyites getting a bang out of Lyle Stuart's tome, "God Wears ADAMS, VEE & ABBOTT, Inc. 216 S. Wabash Ave. Chicago 4, III. A Bow Tie," a novel about the music industry. . . . Margo replaces Luise Rainer in Monday's NBTelecast of "His Name Is A HIT Is Born! Jason." ... Dana Music has a fine novelty in "Pigtail Polka," "BLUE FOR A BOY - written by Mickey Stoner, Lou Shelley and Ben Jaffe. . . . PINK FOR A GIRL" Beryl Richards, songstress heard on "Eddie Albert" series, Vaughn Monroe an RCA- Victar starts her twice weekly show, Tuesdays and Thursdays via NBC. Al Gallico Music Co. Inc. * * * ? My Heart Goes With You 501 Madison Ave., New York, N. Y. The old bromide, 'nothing succeeds like success is truer in by Thorne' G. Mutton show business than in any other field of endeavor we know.... let a singer, actor, or comedian, who'd been around for years seeking a break, - Ride with Gene Autry & Eddy Howard! turn in a fine performance and overnight bill collectors, congregated - around the struggling artist's door, find themselves in danger of being Rudolph the Red -Nosed trampled upon by producers, agents and managers, all of whom had JAMES MUSIC, Inc. advised (via a secretary or receptionist) "and don't call us -we'll call 1650 Broadway Room 709 N. Y. C. Reindeer you." ... we just received a package of music from Southern Music St. Nicholas Music Co. 1619 B'way, NYC. including a number "Georgia On My Mind." written years ago by Stuard Gorell and Hoagy Carmichael.... number was published in 1930 but didn't get the plug it's getting now because since then, Hoagy wrote "Stardust" and many other fine compositions so the publisher (20 years later) suddenly discovers that the song rates exploitation. THAT LUCKY * * * Brand New Novelty! OLD SUN ON AND OFF THE RECORD: -The newest duet is "If I Had A Tony Martin and Fran Warren whose initial Victor 'teamwork' recorded and teorured by is a platter of "Speak A Word of Love" reversed with Berlin's Million Dollars" BOB HOUSTON M -G -M standard "Remember." . . . latter side will get most of the at- (I Would Give It All to You) GRANNIE LAINE Mercury tention.... 'Deejays will have a cinch of it for the next few TONY PASTOR'S DEAN MARTIN Capitol weeks because they can select any one of the "Mule Train" platters and relax in the knowledge that Sensational COLUMBIA Record VAUGHN MONROE Victor their listeners will be #38577 pleased.... Victor has Vaughn Monroe in the 'driver's seat' of FRANK SINATRA Columbio the tune he sings in his forthcoming Republic Picture "Singin' RYTVOC, Inc. SARAH VAUGHAN Columbio Guns." ... Mercury has a fine rendition by Frankie Laine while 1585 Broadway New York 19, N. Y. HtORRINS MUSIC CORPORATION Decca has rushed thru a great platter by Bing Crosby. , The National Daily Newspaper of Commercial Radio and Television

C i VOL. 49, NO. 25 NEW YORK, MONDAY, NOVEMBER 7, 1949 TEN CENTS

SERIES , 7 YEARS, TO MBS- GILLETTE

No Paper Tomorrow Say 'Language' Radio Tomorrow is Election Day. rec- Contract With Commissioner Chandler ognized throughout the Union as a legal holiday. In observance, Includes All -Star Baseball Gaines; Slows Americanizing RADIO DAILY will not be pub. lished. Washington Barcue or RAUIU DAILY TV Options For 1950 Granted Washington -An FCC examiner challenged foreign language broad- A seve contract,, involving casting Friday as a force to slow the Earle McGill Is WITH Owners Acquire! ore thann 00000 , for the io Americanization of foreign - born Dead; broadcasting of the World Sraerides groups. Primarily because all 22 of and All Star Baseball games its directors are Boston natives and Was RTDG Baltic Home News (through 1956), has been signed be- residents of the Boston area, the President tween Mutual Broadcasting System, FCC examiner, Hugh B. Hutchinson, Baseball Commissioner Albert B. recommended in an initial decision A requiem mass will be held at St. Baltimore- Purchase of the Bal - Chandler and Gillette Safety Razor that the Pilgrim Broadcasting Com- Ignacious Church in New York this tin ore Home News, a weekly news- Company. pany be granted a new AM station morning at 10 a.m. for Earle Lewis paper, has been announced by Under the seven -year deal, Mutual in Boston to operate with five kilo- McGill. local and international Thomas Tinsley, president of the will serve during the Series more watts, daytime only, on the 950 president of the Radio and Televi- Maryland Broadcasting Co., which than 520 MBS stations, plus an aux- (Continued on Page 6) sion Directors Guild, who died operates WITH, Baltimore, and iliary list of some 200 stations in the Thursday night in New York at the WLEE, Richmond, Va. (Continued on Page 4) Webs' Proposal To RWG age of 52. Present operations and personnel McGill, regarded as the dean of of the Home News will continue Given Corn. Mandelbaum radio directors, entered the broad- unchanged, Tinsley said. The paper's WNEW Denies Charge - casting field from the legitimate business, advertising. and editorial Following a week of discussions, theater and motion pictures. As a (Continued on Page 8) ABC, CBS and NBC on Friday wrote producer and director for CBS, he Of Unfair Firings Commissioner J. R. Mandelbaum of was credited with having developed RCA Victor to Sponsor the Federal Mediation Service a many of the techniques now regard- package proposal for the settlement ed as basic in the field. Among the 'Screen Directors' Show The American Communications of their dispute with the Radio Wri- many shows he directed for CBS Assn., (CIO) released hundreds of ters Guild over the New York staff The RCA Victor Division will helium -filled balloons in mid -Man- r' news and continuity writers. (Continued on Page 6) sponsor "Screen Directors' Play- hattan on Friday carrying pamphlets At the Commissioner's request, house" on NBC's full network start- aimed, in the union's words, "at both sides have agreed to continue 'Kate Smith Calls' Cuts ing Jan. 6. 1950, from 10:00 to 10:30 calling public attention to the recent discussions through this week and Air Time In New Format p.m., EST, Thomas McCray. NBC unfair firing of two broadcast en- meet at the call of Commissioner national program manager, has an- gireers by Station W N E W." A Mandelbaum. WNEW "Kate Smith Calls," ABC's Mon- (Continued on Page 2) spokesman, meanwhile, de- day night show, will take on a new clared that the station is an inno- WCBS Lands Sponsors format and reduce its present broad- 'Opry' Cast To Entertain cent bystander in a jurisdictional cast time of 13/4 hours to one hour, (Continued on Pale 4) For AM -TV Election Cover beginning tonight. U. S. Troops In Europe The show, which will henceforth Local coverage of the New York KYW Ad For Girl D. J. be aired 9 to 10 p.m., EST, will in- The cast of NBC's hillbilly pro- City and State and the New Jersey gram, "Grand Ole Opry," selected Brings 1300 election clude radio, stage and screen stars Replies returns, tomorrow, will be as guests. Miss Smith and her radio by Air Force personnel overseas as sponsored on WCBS radio by the partner, Ted Collins, will launch the "the show we would like most to Philadelphia - For overwhelming F. M. Schaefer Brewing Co., and on new format by interviewing Charles see," will leave on Nov. 13 for a 20- evidence that radio has lost none of WCBS -TV by the United Fruit Co., Buddy Rogers, another ABC star. (Continued on Page 2) its magic appeal. check with any it has been announced by Edmund staffer at KYW -but wait until he's Chester, director of CBS News. had a few days' rest. A total of 1,300 National election returns were girls responded to the station's (Continued on Page 6) Commission Sales Preferrederred (Continued on Page 2) By Local -Station Managers Hakes l'Ire Grade Cancer Rene fit Bob Hope, California distribu Details of a S200.000 contest for for DuMont television distribu Asbury Park, N. J.- Sixty -four formed the basis of a discussion by were announced on Walter Win - lors, does per cent of the small- market stations small market broadcasters regarding who some radio work chell's broadcast for Kaiser-Frazer on the side, the hon- covered in a recent survey pay their their sales forces and sales approach has accepted on ABC last night. A total of orary presidency time salesmen commissions from 15 and led to an almost unanimous of the National 1023 prizes Television to 20 per cent and this practice is opinion that commission salesmen cash ranging from Dealers Assn., Inc. Ed- 510.000 downward will be award- win A. Dempsey. regarded as the most effective way produce the best results. the group's ed for the best names submitted executive director, said Hope was of getting sales results by most of Howard V. Cassell, general man- the stations, it was revealed in a ager of WEOK, Poughkeepsie, N. Y., for the firm's new low priced car. named "because he is the most KaiserFrazer will match each popular and widely -known survey which was released to small reported having five commission tele- prize with an equal amount for vision merchant In the country." market stations at the 2nd District, salesmen on his staff and added that NAB, meeting at the Berkeley- in each instance they were out -of- the Damon Runyon Cancer Fund. Carteret Hotel Friday. The survey (Continued on Page 8) 2 Monday, November 7, RADIO DAILY 1949

* CORING AND GOING A

Vol. 49, No. 25 Monday, Nov. 7, 1949 10 Cts. FRANK STANTON, president of the Columbia DR. JOHN E. BARKLEY, supervisor of phy network; HERBERT AKERBERG, vice -president sical chemistry research at the Armour In JOHN W. ALICOATE Publisher and manager of station relations; HUBBELL dustry Research Foundation of the Illinois In ROBINSON, JR., vice- president and director of stitute of Technology, has left for London, FRANK BURKE Editor programs, and JOHN KAROL, sales manager England, where he will confer with Britis of the web, spent Friday and Saturday in scientists on the latest developments in th MARVIN KIRSCH : Business Manager Houston, Tex., attending a meeting of the field of infra-red photocell research. 6th District, Columbia Affiliates Advisory Published daily except Saturdays. Sundays Board. IRA MARION, American network script- and Holidays at 1501 Broadway New York. writer, and his wife, EDITH, left last Friday (18), N. Y., by Radio Daily Corp., J. W. DON DUNPHY, American network sports- on o three -week vacation. They'll make their Alicoate, President.and Publisher; Donald M caster, on Nov. 14 will go up to Buffalo, where first stop in Washington, D. C., where they'll Mersereau, Treasurer and General Manager; he will be toastmaster at the Sports Night spend three or four days. Marvin Kirsch. Vice -President; Chester B. dinner of the Buffalo Athletic Club. Bahn, Vice. President; Charles A. Alicoate, RICHARD S. TESTUT, vice -president and Secretary. Terms (Postage free) United R. C. ALEXANDER, radio and television general manager of Associated Program Serv- States (other than California) $10.00 one director of the Ward -Wheelock advertising ice, is vacationing. He'll be back at his year; California, $15.00. Foreign, $15.00. agency, this week is in Milwaukee with NBC's desk Nov. 14. Address all communications to Radio Daily, "Double or Nothing" show, which is being 1501 Broadway, New York (18), N. Y. broadcast from that point. CARL MARK, executive vice -president and Phone WIsconsin 7 -6336, 7.6337. 7.6338. general manager of WTTM, affiliate of NBC Cable address: Radaily, New York. JACK MANGAN, master of ceremonies for in Trenton, N. J., and FRED BERNSTEIN, sales "Ship's Reporter" on WJZ -TV, is back in manager of the station, returning from Asbury WEST COAST OFFICES town following a trip to three eastern seaboard Park, where they attended the meeting of Allen Kushner, Manager cities, where he appeared at Navy hospitals. District 2 of the NAB. 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU J. Andrew H. Older. Chief 6417 Dahlonega Rd. KYW Ad For Girl D. 'Opry' Cast To Entertain Phone: Wisconsin 3271 Brings 1300 Replies U. S. Troops In Europe CHICAGO BUREAU Hal Tate, Manager. Teddy Bear 360 No. Michigan Ave. (Continued from Page 1) (Continued from Page 1) Phone: Randolph 6 -6650 broadcast advertisement for a lady day entertainment tour of U. S. air SOUTHWEST BUREAU disc jockey, and more than 900 bases in Europe. Paul Girard. Manager growing up Tower Petroleum Bldg., turned up at KYW for auditions. The "Opry" programs for Nov. 19 Dallas. Texas This group was narrowed down to and Nov. 26 will be broadcast from This baby bear weighed only 11 Phone: Riverside 3518.0 12 finalists, from among whom the Europe via shortwave. Twenty -five ounces at birth and was bottle - Entered as second class matter, April 5. ultimate winner was chosen. She is members of the cast, headed by me 1937, at the postoffice at New York, N. Y., fed. Now he's eating ice cream roder the act of March 3, 1879. Marjorie Wieting, 26- year -old Col- Red Foley and comedians Rod Bras- lingswood, N. J. housewife, and field and Minnie Pearl, will make out of a container. And soon he'll mother of two. A newcomer to ra- the trip by plane as guests of the be so grown -up that he'll be dio, Mrs. Wieting will start a Mon- Air Force. yelling for big chunks of meat. day- Saturday, 12 midnight -I a.m. disc jockey stint on Nov. 14. We've watched a lot of adver- FINANCIAL Minute Maid Renews tising campaigns grow up on ( \rotember 4) RCA Victor to Sponsor Minute Maid Corp. (orange juice) W- I -T -H. You can do such big NEW YORK STOCK EXCHANGE has renewed its sponsorship of "This things on W -I -T -H with a little Net 'Screen Directors' Show Is Bing Crosby," quarter -hour tran- High Low Close Chg. scribed heard Monday- Friday, 10- bit of money! ABC . 8 73/4 343 .. 8 + (Continued from Page 11 281/4 27%2 10: 15 a.m. on WCBS, New York, for You see, W -I -T -H delivers Admiral Corp. 3/ pounced. J. Walter Thompson is the Am. Tel. 8. Tel 1451/4 1451/e 145% + an additional 52 weeks, effective more home listeners -per -dollar CBS A 24% 24 24l/2 agency. + 1/a Nov. 18. Doherty, Clifford & Shen - CBS B 241/4 237/e 241/2 + Ye The program, which features Hol- than any other station in town. Philco 307 293/4 297/e field handles the account. + 1/4 lywood stars in adaptations of films, And in addition, a recent survey Philco Pfd. 79 Yz 791/4 791/4 - 11/4 RCA Common . 121/4 12 %a 12% has been presented on Mondays - 1/e made under the supervision of RCA 1st pfd. 73 73 73 heretofore. Effective Nov. 11, the Stork News Stewart-Warner 121/2 123/2 123/2 the - 1/2 program will be broadcast on Fri- Andrew Wiswell, vice -president Johns Hopkins University Westinghouse 281/2 28 281/4 - 1/4 Westinghouse pfd. 1003/8 1001/ 1001/4 days at 10:00 p.m., EST, continuing of in of showed that of all radios playing - Ye Muzak charge recording Zenith Radio 28% 287 281/ on a sustaining basis until Jan. 6. and recording director of Associated in drug stores, 34.6% were tuned NEW YORK CURB EXCHANGE This is the third NBC house pack- Program Service, is the father of a to W- I -T -H! Hazeltine Corp. . 147 141/2 147 /e age to be sold in a month. The others son born to Mrs. Wiswell Nov. 3. Nat. Union Radio 25 2% 20/e Ye OVER THE COUNTER - are "Dragnet" and "Baby Snooks." Baby will be named Andrew M. So if you want low -cost re- Bid Asked sults in Baltimore, just call in DuMont Lab. .. 14 15 Stromberg- Carlson 133/4 15 your Headley -Reed man and get the whole W -I -T -H story. And Decca Earnings Down do it today! Consolidated net earnings of Dec- WVNJ ca Records, Inc. for the nine months ended September 30. 1949, amounted NEW JERSEY'S MOST POWERFUL RADIO STATION" to $427,601 after provision of $262,078 for income taxes. This equals 55 Announces the Appointment cents per share on 776,650 shares of capital stock outstanding at Septem- ber 30, 1949, and compares with net Of earnings of $550,877 or 71 cents per share in the corresponding period of Kaner Associates 1948. Walter NEW YORK TO DIRECT W E A V PUBLICITY AND PROMOTION PLATTSBURG, N. Y. AMERICAN BROADCASTING CO. JTH IVON B. NEWMAN Baltimore 3, Maryland CONSISTENTLY SELLING THE NORTH COUNTRY'S RICHEST MARKET VICE- PRESIDENT TOM TINSLEY, President JOSEPH HERSHEY McGILLVRA, Nat, Rep. Represented by Headley -Reed Ils ABOUT T M E THAT RADIO COUNTED THE ENTIRE HOUSE

Radio ratings until now have measured On an over -all average, out -of-home listen- only the use of radio sets in the home. Every- ing adds 19 percent to the at -home audience one knows that there is considerable listening each quarter -hour on weekdays, and 24 per- to the radio out of the home -in automobiles, cent on Sundays. In effect, the radio stations at work, in bars and restaurants, and many in New York have been giving their adver- other places. tisers a huge bonus.

For the first time all out -of-home listen- Radio has always been fabulously low in ing in a community has been measured - cost in number of people reached at -home. PULSE has done it for New York! The PULSE study of out -of-home listening For the first time PULSE has done it, using reveals that radio's actual audience is a common base so that out -of-home listening considerably larger and, therefore, its cost is can be combined with at -home listening to considerably lower. It is high time for radio obtain the TOTAL MEASURE OF THE to claim full credit for its total audience - RADIO AUDIENCE! out -of-home as well as at -home.

The size of the out -of-home audience Write for your copy of the detailed findings

ranges hourly from 3 percent to 58 percent of the first comprehensive measurement of

of the at -home audience. Advertisers are the radio audience - "Report No. 1 TOTAL going to find exciting, additional value in RADIO LISTENING IN THE NEW certain times, programs and stations. YORK AREA."

WNEW, 565 FIFTH AVENUE, NEW YORK 17, N. Y. Monday, November 7, 1949 4 RADIO DAILY

Mutual, Gillette Sign WNEW Denies Charge World Series, Years " =TR Of Unfair Firings

(Continued from Page 1) (Continued from Page 1) United States, Hawaii, Alaska, Cana- dispute between the ACA and the da, Cuba and Latin American coun- IBEW, each will also be made of which claims to rep- tries. These games resent a majority of WNEW's en- available to the U. S. Armed Forces gineers. Radio for shortwaving to Army Iflainlp About Illanhattttu.. . According to William Bender, posts and ships at sea throughout WEEKEND CUFF NOTES: Several of the big time colleges vice -president the world. of the ACA's broad- following in the footsteps of pro football in barring TV. (They still insist cast departmen his union took to Mutual and Gillette also have the air via the balloon route after meet it fractures the gate). , , , Big complication in the rhubarb between CBS - been granted the right to any WNEW declined to sell the ACA offer for television rights 'for next TV and the Bklyn Dodger ball games next season is that the web wants may time to tell its story. The ACA has year, which the Commissioner lull night-time rates for the arc light games Torchlight Productions, held contracts with WNEW 12 receive. ... for Inc., establishing an annual award to be presented each year to "the years, but the station refused to ne- Sponsored Series 11 Years gotiate a new contract the World person, or organization. who has done the most to promote the better- when the Gillette has sponsored last pact expired on Sept. 30, Bender Series in cooperation with Mutual ment of race relations within the field of American theater." . . . Ed said. "Despite the solemn pledges for the past eleven years, the All - Gardner has to import U. S. musicians when he does those Puerto Rico - of WNEW officials that the working Star Games for three years, and tele conditions and jobs of the engineers for the past three years. based programs. Thus ruled Caesar.... ferry Colonna has a video series but he's having trouble peddling it. The price ain't right. One of the would be secure, two of the men Chandler said that his negotia- ... were summarily fired without cause tions with radio since he became big talent outfits planning to cut scripters of TV shows in on the package two weeks ago," he said. The men Commissioner will benefit baseball instead of just the usual salary arrangement. . . . Now that Berlé s who were discharged are Sol Pfeffer of two and a half million upwards is Lindy's, and Kenneth Haile, the union said; dollars. The baseball players Annu- flicker being previewed at Geo. Wright wonders who directed Preston Sturgeon? Xaxier Cugat turning half his the ACA is demanding their rein- ity and Insurance Plan, adopted in it- ... over of royalties statement. 1947 by the baseball club owners on his latest Columbia disc, "Thrill Me," to Buddy Clark's widow. Buddy The text of WNEW's statement on and the Commissioner's office, will did the vocal on it.... Incidentally, Metronome's 65th ann issue, out the matter follows: be specially benefitted. today, will include a tribute to the late singer by his pal, Geo. Simon. "This is a jurisdictional dispute between unions. IBEW, an AF of L Washington Bureau of RADIO DAILY ï * * * union, claiming to represent a ma- Washington-NAB this week will Several months ago, Dan Seymour yielded to the pleas send members special reports on the jority of our engineers, filed a new baseball broadcast rules and on of his three youngsters and bought a television set just for them, petition with the National Labor TV progress. making everybody happy with the arrangement. Dan and his Relations Board which has called a The baseball supplement, includ- formal hearing. ACA, a CIO union, wife watched the shows of their choice on one set, while the kids also claims majority representation. ing the new amendments in the were busy with the Westerns, etc., on theirs. Yesterday, however, broadcast rules, along with a mem- Under the law, there is nothing we orandum from Commissioner A. B. he got a new demand. It seems the three kids can't agree on what can do but remain neutral and wait Chandler and excerpts from the De- to watch and they're holding out now for separate sets. for the National Labor Relations partment of Justice release on the Board to determine which union is is by a note from * the proper collective bargaining subject, prefaced THEY SAY: "Post -war TV is the botch of the the NAB legal department. It points engineering agent. In the meantime, we cannot out that the amendment of the rules century. To jockey TV back into a position where it could realize its negotiate with either union on any the opening to stunning potential would render obsolete almost a billion dollars worth subject. As soon as any union is "has gone far toward certified by the National Labor Re- broadcasters of a source of program of equipment."-Lawrence P. Lessing, in Fortune mag.... "Watch for material formerly severely restrict- lations Board, we will negotiate for a new deal regarding the broadcast and telecast of future World Series. a contract with that union. It would ed." be illegal for us to take sides with Five Maps Included The revenue from the pact will almost equal the amount brought in by ticket sales. " -Dorothy Kilgallen. [See lead this issue] either union and, therefore, we can The television supplement con- story. "Hol- make no additional comment." tains five maps showing intercon- lywood is not as bad as people think. but the pictures are."-Orson Welles. necting facilities between TV sta- * * * * tions throughout the United States Religious Radio Leaders and the cities with operating sta- PUN -LINES BY TIM MARKS -MAN: A lot of TV tions, as well as those under con- ideas are being nipped in the budget.... Experiments prove that Meet Tonight In Albany struction. cannibals don't care for TV. They prefer their actors in the flesh. A certain actor dreamed all night about bicycles. Now he's Albany, N. Y. -The Rev. Edward ... C. Parker, program director of the WLAW, Lawrence, Plans having himself cyclo- analyzed. Protestant Radio Commission, and In- School Pgm. Series * * * * the Rev. Charles H. Schmitz, radio SMALL TALK: Say what you will about those rootin, chairman of the Syracuse Council of Churches, will speak here on Tues- Lawrence, Mass. - "Pan- Ameri- tootin,' shootin' Westerns on video, songstress Nancy Kenyon sez you a of 15- minute day at the fourth annual Capital can," new series can't deny that televiewers get a bang out of them. . . . Ted Granik weekly broadcasts designed for in- District Institute of Religious Radio, school listening by fifth and sixth arranging to fly one of the speakers for next week's "American Forum to be held in Cavalry Methodist of the Air" session to Washington from Sweden.... Romolo De Spirito, Church. grade pupils, will be launched on Radio executives, clergymen, and WLAW, Lawrence, on Tuesday at new tenor sensation, opening tonight at Place Elegante. . . . Thanks- laymen from Albany, Schenectady, 10:45 a.m. giving is still a few weeks off, sez Al Nevins, of the 3 Suns, but he's Bulletins announced the programs and Troy will attend the Institute, already spotted several turkeys on video.... Publicist Walter Kaner's which opens tonight. It is sponsored have been mailed by the Massachu- of Dept. to "B'way to H'wood" column, now appearing in 17 papers, has added two jointly by the State Council setts State of Education Churches, the Albany Federation of libraries, educators, parent- teacher Queens dailies... . Jeff Clark, the Hit Parader, being wooed by two Churches, and the Troy and Schen- groups, social agencies and other or- record companies.... Add thumbnails: Jack Carter, on "Cavalcade of ectady Councils of Churches. ganizations in the area. The pro- Stars " -comedy a la Carter. grams will consist of dramatic sketches highlighting the traditions * * * * Grauer For Swayze of New England and those of the Sportscaster Guy Lebow handed Lisa Kirk a box of Ben Grauer will handle the elec- Latin American republics. They will chocolates the other p.m. "No, thanks," sighed Lisa, "I've got to tion night commentary on WNBT, and by Eleanor New York, instead of John Cameron be written directed watch my figure." "You mean," retorted Guy, "that you Hall, executive secretary of the Pan - get a Swayze, as previously announced, American Society of New England. kick out of watching it, too ?" NBC said on Friday, SEE PAGES

775 to 793

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RADIO ANNUAL & TELEVISION YEAR BOOK for 1949 Monday, November 7, RADIO DAILY

Say language' Radio * THE WEEK IN RADIO * Earle McGill Is Dead; Slows Americanizing Small- Market Nat'l Spot Biz Gaining Was RTDG Presidenti By AL JAEGGIN NATIONAL spot business for the dotted line for the sponsorship (Continued from Page 1) (Continued from Page 1) band. He called for the rejection of small-market stations in 1949 is of the Army -Navy Football game, Nov. 26, over the full web. Gillette were "Columbia Workshop," "Amer- bids from Beacon Broadcasting expected to exceed that of last year, ican School of the Air," "Report to Company, Boston Radio Company, according to the opinions of broad- also picked up the tab on gridiron classic over network. the Nation," "Town Crier," and Bunker Hill Broadcasting Company casters who attended the NAB's 2nd the NBC -TV "Reader's Digest." and Joseph Solimene. District meeting at Asbury Park, . Longines -Wittnauer Watch Co. Major stockholders of the Pilgrim N. J. Frank Burke, editor of RADIO signed with CBS for a special hour - During the recent war he directed Company are Frederick W. Roche DAILY, who personally attended the long simulcast for Thanksgiving many programs for the Army, and visited the European war and Richard Maguire, legal partners various sessions, pointed out that an Day. . . Elgin- American compacts and Pacific in Boston, each of whom holds 10 awareness of "the highly signed a 90-minute all -star Thanks - theaters, in addition to directing the competi- Door per cent of the stock. The other 80 tive business of commercial broad- giving variety show on NBC. . . Stage Canteen programs for per cent is divided among 20 indi- casting in many cities of New York Ford Motor Co. signed with CBS for the American Theater Wing. The viduals, including Arthur Haley, and New Jersey" brought a turnout two daily pickups of the United Na- last two programs he directed were time salesman of WBMS, who would 150 tions General Assembly sessions, "Smithsonian Institution," and of about broadcasters. "Journey be general manager. About 200 other broadcasters beginning today.... Radio receiver at Sunrise," both for the Among the directors of other ap- broke all attendance records at the sales in Canada during July totalled Voice of America. plicant companies was James E. NAB's 1st District meeting at Bos- 42,800 units with a value of $2,847,000 A Founder Of RTDG Markham, formerly Alien Property ton. At the opening session there, compared to the comparatively low McGill was one of the six found- Custodian here and general counsel district chairman Harold E. Fellows 20,300 units sold for $1,290,600 during ers of the Radio and Television Di- to the FDIC. Markham is now in described the turnout as "an excel- the same month of last year. . . . rectors Guild. He was a graduate of private law practice and for several lent demonstration of the vitality of Although the sales and net income Yale University, and a member of years was a stockholder in WEMP, radio." He pointed out that "radio is of the Philco Corp. for the third the Yale Club, the Executive Coun- Milwaukee. Markham owns 51 2/3 a prosperous, growing business de- quarter of 1949 fell off sharply be- cil of the American Theater Wing, of the stock in Boston Radio Com- spite the expansion of TV." cause of Summer vacation shut - and the American National Theater pany, with John H. McNeil, former Radio's progress during the past 29 downs, the president of the firm, Academy. manager of WJZ, New York. and years was described as "the most William Balderston, said that the He leaves a son, Douglas, a student now manager of commercial opera- phenomenal growth ever recorded "marked improvement" which start- at Yale, a sister, Elsa McGill, and a tions for the DuMont TV net holding in a single industry" by the NAB reed in September continued through brother, William. Interment will be one third the stock of the company. port issued last week to coincide October.... Foote, Cone & Belding at New Haven, Conn., his birthplace. Applicant Naturalized Italian with the opening of National Radio International Corp. has started to Solimene, a naturalized Italian and Television Week.... Concrete expand in South America, following who has for some years run foreign - evidence of this continued growth the completion of "working arrange - WCBS Lands Sponsors language shows on W COP and was contained in the financial report ments" with seven Latin American For AM-TV Election Cover WMEX, Boston, had proposed a released by the board of directors of advertising agencies. substantial foreign language sched- CBS. That report disclosed that the IT &T sold WKAQ, San Juan, P.R., (Continued from Page 1) ule for his station. Examiner Hutch- web's gross income increased from to Angel Ramos for $325,000. Ramos sponsored on the CBS radio and ison observed that Solimene's plans $70,904,806 for the first nine months is the publisher of "El Mundo," the television networks in 1948, but this seemed primarily commercial in in- of last year to $74,607,071 for the island's largest newspaper.... The is the first time a local campaign tent, with little intent to "familiar- same period of 1949. The network's Yankee Network leased two of its has been sponsored on both commu- ize (foreign- language groups) with n e t income, however, decreased stations, WAAB at Worcester, Mass., nication mediums. the history, traditions and cultural from $3,010,446 to $2,003,812 for the and WMTW at Portland, Me., to Top CBS radio and television development of this country." He two comparable nine -month periods. John A. Baybutt of Boston. . . news correspondents will partici- found "of dubious merit" the pro- Another chunk of network busi- Eleven stations controlled by three pate in the election coverage, which posal "to use their native languages ness was chalked up by MBS when major networks were put on tern - will include interviews at the differ- as a medium to encourage such Gillette Safety Razor Co. signed on porary licenses until March 1, 1950, ent headquarters and in WCBS groups to learn English. by the FCC until the complaints studios. "English is recognized as the of- lieve that, in general, such pro- against the webs acting as station ficial language of the United States," grams may tend to destroy all in- representatives can be decided... . he said, "and is spoken predomin- centive to learn English, to anchor The National Assn. of Radio Station Gen. Bronze Buys Brach antly in all sections of this country these groups to the traditions, cus- Representatives issued, free of The General Bronze Corp., Garden including the city of Boston. Ample toms and institutions of the coun- charge, to agencies and advertisers City, New York, has announced ac- opportunity, therefore, exists for tries from which they are derived the first comprehensive analysis of quisition of the L. S. Brach Manu- persons of all ages and stations in and to foster in them a conscious- comparative time costs on 1,874 sta- facturing Corp., Newark, N. J., pro- life in this area to become familiar ness of racial separatism which is tions in 1,160 places throughout the ducer of automotive radio antennas, with English through their daily not conductive to assimilation into country. The book, known as "The television antennas, and other equip- personal, business and social inter- our national life or indeed consistent Spot Radio Estimator," was comment. The latter firm will be opera- course with native American inhabi- with the American ideal of nation- piled under the direction of NARSR ted as a division of General Bronze. tants." wide unity of all groups and classes managing director, T. F. Flanagan. Sees "No Real Necessity" of citizens on an equal basis. FCC Chairman Wayne Coy report- He said he sees "no real necessity" "For the benefit of those groups ed that the blast and resultant fire WANT TO BOOST for radio appeals to foreign language of foreign extraction who possess in Washington's Post Office building groups. Moreover, it appears to be any knowledge of English, it would caused less severe damage to FCC YOUR HOOPER? fallacious reasoning to assume that appear therefore to be far more files then at first believed. The Com- such groups which have not already desirable to use this language as mission went "back into business," Reach by mail a new been assimilated into the political the medium for broadcasting educa- with hearing schedules reactivated complete list of and social life of this country would tional and other public service pro- on Thursday. However, the announ- be aided in that direction through grams, as well as those which are cement said that it looks as if the the broadcasting of foreign lap - commercial in character, in order FCC law department offices will not TELEVISION guage programs for their entertain- to improve their proficiency therein, be reopened for many months... ment, information and convenience. rather than resort to their native Earlier in the week, the FCC filed OWNERS On the contrary, he said, "we ,be- tongues for such broadcasts. For the its answer to the networks' comin all important TV markets. relatively small number of persons plaints on the "giveaway" edict. The residing in Boston who may not Commission's answer denied that the 518.75 per M names, addressed on WANTED have yet shown sufficiept initiative ruling would "cause irreparable in- your envelopes Gentleman in radio needs a room to or any injury in law" to the in midtown or village two nights a learn the established language of jury week. Will not use it week -ends. Write this nation, there is no argument so webs. It declared that the rules were Box 283. persuasive as the whip of necessity "duly adopted as a reasonable ex- DUNHILL INTERNATIONAL LIST CO. RADIO DAILY to compel these inhabitants to fa- ercise of the statutory authority of 565 Fifth Avenue, N. Y., Plaza 3 -0833 1501 Broadway New York, N. Y. miliarize themselves with that lan- the FCC, conferred upon it by Con- guage." gress." TEIEyIuowJIY Section of RADIO DAILY, Monday, November 7, 1949 - TELEVISION DAILY is fully protected by register and copyright GOV'T STATISTICS TO INCLUDE TV Establishes Video TELE TOPICS Para. To Do Pickups Comparative Tests As Vital Factor On CBS UN Coverage Postponed For Week In U. S. Life THE YOUNGER Alexandre Dumas, we Washington Bureau of believe. once termed his "Camille" a Eastern TV department of Para- Washington Bnrrau of RADIO DAILY k.li)IO D.1 //.1' mere potboiler. The accuracy of his de- Washington -New recognition of mount Pictures will handle the pick- Washington - The FCC decided the emergence of TV scription was best demonstrated Thursday as a major ups of the UN General Assembly Friday to postpone the comparative in nite when CBS unveiled a new bi- weekly consideration the thinking of which will be carried by CBS under TV demonstrations slated for next American families was seen here produced and directed by Bob Stevens. sponsorship of Ford Motor Co. be- Monday for one week. Rejecting titled "Romance." Adapted by Halsted Friday as the Bureau of Labor Sta- ginning today. Para will supply DuMont's proposal that the Novem- tistics announced it will hereafter Welles, "Camille" was cut to a half -hour cameras and crews, under the sup- ber demonstration be cancelled, the and transferred to this country, circa 1923. compile data on video receiver pur- ervision of Richard Hodgson, direc- Commission ordered a one -week de- chases and service as a part of its Marguerite became a ballerina residing in tor of technical operations, and also lay in order to give the parties more t Greenwich Village and Armand became cost-of- living surveys. The move is will record portions of the proceed- time to prepare. Details of the dem- part of a general revision to modern- "Dillon Whitelaw," a student at Princeton. ings for showing on the screen of onstration could not be learned Fri- RIP ize the studies, which cover 34 large Thus brought closer to home in both space the Paramount Theater. day, with efforts still under way to and time, the production served only to cities. Entire series, which runs until the devise some means whereby the BLS director Ewan Clague said heighten the corny aspects of the tear- end of the year, will be under the matter to be sent out over the RCA, jerker, with the result that it seemed more Friday the survey, hereafter to be general supervision of Edmund CBS and DuMont signals can be known as the Consumers' Price In- like a third -rate soap opera than adult Chester, CBS news director. Robert nearly identical as possible. the was dex, requires certain modernization drama.... Production -wise, show Bendick, special events chief, will Will Use Former OPA Building r if it is to be kept abreast of on a par with the best the medium has to the be in charge of production, and The receivers will be set up in times. He said it had already drop- offer. Stevens knows how to stage and Frank Schaffner will direct. temporary building, formerly the ped silk stockings for nylon as a direct a program as well as just about Lyman Bryson, CBS public affairs home of the Office of Price Adminis- anyone now operating. Film was tastefully significant item and that it is drop- counselor, and Larry Leseur, UN tration. ping ice -boxes for mechanical re- used, an elevated camera angle was most correspondent, will share commen- frigerators. effective, and the entire show had as much Data on sound radio retary and interview assignments. ceivers is not action as the script allowed. Ruth Ford, Traviesas, Of CBS, Named being dropped. Facilities and personnel of the UN The TV expenditures will appar- as Marguerite, tried too hard, it seemed public information department will To Head TBA Committee in spots, but Richard Hylton, who resem- ently come under the "home appli- be made available for production as- ances" category, rather than as ex- bles singer Bill Lawrence, was very much sistance on the programs, which will Herminio Traviesas, sales service the lovestruck schoolboy. Supporting play- penditures for amusement. be recorded and distributed by the manager of CBS - TV. has been were Malcolm Keen, Barry Kroeger, Studies will get under way next ers UN to other member states. named chairman of the TBA com- week in Baltimore, Birmingham, Timothy Kearse, Dorothy Sands, King Cal- mercial operations committee, it der and Nathan Adams. Three sets, all Boston, Cincinnati, Detroit, Jackson- was announced on Friday by J. R. ville, Memphis, Minneapolis, excellent, were by Henry May. O'Brian Joins Atlas Mobile. Poppele, president of the trade or- Portland, Me., and St. Louis. The Robert W. O'Brian has been ap- ganization. other 23 cities will be surveyed by BONNY MAID VERSATILE VARIETIES pointed vice -president of Atlas Tele- Traviesas' committee has been next March. folding after the installment of the vision, it was announced yesterday working on a standard rate card ) 18th. The Black Robe" will move into by Harry Brown, president of the form and standard facilities con- firm. O'Brian formerly did promo- tract for the past year and both Tennis Pickup Sponsored the Friday, 9 p.m. spot on NBC on the Coverage by WOR -TV of pro ten- 25th. . . Klaus Landsberg, West Coast tion and publicity for WRGB, Sche- are expected to be completed this nectady. year. nis matches featuring Pancho Gon- director of Paramount Television and man- zales, Jack Kramer, Frank Parker ager of KTLA, is personally directing one and Pancho Segura Nov. 9 will be of the station's more popular shows, "Latin sponsored by Local Chevrolet Deal- Cruise," weekly half -hour originating at ers Association, through Campbell - the Country Club Hotel in Hollywood.... The Week Television Ewald agency. Originating from BBDGO and ABC hosted a celebrity party In Westchester County Center, pro- at the Elysee Theater last nite to mark gram will be the first, and perhaps the first anniversary of "Celebrity Time," only pickup of the pro troupe in bankrolled by Goodrich. . WOR -TV FCC Kills Hope For To the area. has begun an intensive promotion campaign Early End Freeze The FCC to associate the station's call letters and virtually killed all hope for an early lifting of the freeze channel. when it announced that it will hold additional color hearings and tests Huhn Joins WFIL -TV in February, postponing all action of allocations until completion of the Philadelphia - Austin O. Huhn, color question. Two of the three companies slated to appear in compara- former production supervisor of AWARD FOR the "best annual report tive demonstrations Nov. 14 asked postponement of the tests. RCA said WPIX, New York, has joined the to stockholders on film" by "The that technical difficulties would prevent then, from participating on staff of WFIL -TV as a producer. He Financial World" has gone to Hal Roach schedule, while Duilfo,,t urged that the test be put off until February.... has had 11 years experience in AM- studios for "Prospects Unlimited," TV film Dr. Allen B. DuAfont took the stand at the hearing to state that commer- TV production and has had profes- made for Union Oil Co. of California cial color is ten to 15 years away. Both DuMont and his research chief, sional experience on the stage and through Foote, Cone & Belding.... Paul Dr. T. T. Goldsmith, Jr., were subjected to sharp questioning, especially in motion pictures. Tripp, "Mr. I. Magination" on CBS, will by Commissioners Jones and llennuock.. . A. D. Denton, CBC board narrate his "Story of Celeste" when it is chairman, said TV in Canada is "wide open" for private broadcasters but WPIX Sells Hockey performed by the N. Y. Philharmonic Sym- none has shown much interest. Later in the week, however, he revealed Sixteen home games of the New phony at Carnegie Hall Nov. 19.... Carl that eight applications for stations had been received.... Zenith also York Rovers hockey team at Madi- King has been signed as narrator for a joined the anti -color group, stating that there is not in existence today son Square Garden will be sponsor- new series of fairy tales by Tele -Art Films. a color system with which "both the public and the industry could ed un WPIX by Sunset Appliance . . . Kudner agency sent out kerosene lire. "... Ford Motor Co. signed to sponsor daily pickups of the UN Stores, through Arnold Cohan agen- storm lanterns to the press Friday as a General Assembly over CBS.... Special Thanksgiving Day programs cy. Sunday afternoon pickups begin reminder of "Lights Out," sponsored by were set 011 NBC, by Elgin-American, and on CBS, by Lomgines- Nov. 13. Guy LeBow will be behind Admiral. Wittnauer. the mike. 8 Monday, November 7, RADIO DAILY 1949

Commission Selling WITH Owners Acquire Called Best Pay -Plan (OAST -TO -COAST Balti. Home News

(Continued from Page 1) New WCOP Quiz Show WCCO Music Awarded (Continued from Page 1) town personalities rather than local Boston, Mass. -"You Can't Lose," Minneapolis, Minn.-"Let's Listen offices will move to the WITH Build- in to half -hour program salesmen. He declared that he fav- new WCOP quiz show presented the Classics," ing at 7 East Lexington Ave. R. C. ored the out -of- towners because cooperation with the United Council of classical music presented Mon- Embry, vice -.president of WITH, has they seemed more effective in their on World Affairs will be emceed by day through Friday at 11:30 p.m. been named vice- president and gen- selling to local merchants. Sam Gould. Listeners are invited to over WCCO, received the 1949 Phi eral executive of the Home News Another advocate of commission send in questions, which will be Beta award for outstanding contrib- Company. Howard A. Burman, pub- salesmen was Paul Alger of WSNJ, used as the basis for the weekly ution to fine music and speech on lisher of the Home News, will re- Bridgeton, N. J. Alger, unlike Cas- current events quiz. The program the air. Award was accepted by Ed main as vice -president. sell, expressed a preference for local is aired over WCOP every Tuesday Viehman, originator of the program, Tinsley said that plans to widen resident salesmen and said he felt evening at 9:45 p.m. and Robert A. Schmitt, representing the circulation area of the paper, they did a better job in their market. Paul A. Schmitt Music Company, and to expand its editorial coverage, His station pays 20 per cent commis- Two "Reps" Appointed onsors of the program. are now under discussion, and that sion to salesmen. Perth Amboy, N. J. -A. De Laski, additional announcements will be Offered By Si Goldman sales manager for Circle "X" Anten- Kennedy Appointed WTTM Post made later. The survey which provoked the na Corporation, has announced that Trenton, N. J. -WTTM announced discussion was offered by Si Gold- J. E. Smith, Dallas, Tex., has been the appointment of Malcolm E. Ken- nedy to its sales staff. Kennedy was CBS Adds Copywriter man. WJTN, Jamestown, N. Y. I appointed manufacturer's represen- formerly connected with David H. has joined Goldman had queried 12 representa- ' tative for the states of Tex.; Arkan- Station Luhmann the tives of small- market stations in sas, Oklahoma, and Louisiana; and WIP, Philadelphia, a n d Station copywriting staff of the CBS C -O various sections of the country on J. K. Rose & Co., Chicago, ?ll., has WKDN, Camden. promotion service effective immedi- their sales setup. One conclusion been appointed to cover the states ately. Luhmann previously was as- reached in the survey was: of Ill. and Wis. Stork News sociated with Johnson & Johnson, The method of compensation for A seven -pound eight -ounce pharmaceutical manufacturers of salesmen preferred by most stations WSPC Cancer Drive daughter was born to Mrs. Rush New. Brunswick, N. J., where he is straight commission. with 15 per Anniston, Ala. -WSPC went on Sawyers at Memorial Hospital Oct. served as assistant advertising man- cent being the most prevalant per- the air for funds to buy a motorized 27th. Father is chief engineer for ager of the Ethicon Suture Labora- centage; 64 per cent pay on a wheel chair for 13- year -old Bennie station WDVA, Danville, Va. tories. straight commission basis and all but Hollingsworth, whose leg had to be two pay the straight 15 per cent. One amputated because of cancer. Mem- the nation's most that doesn't, pays 20 per cent on the bers of the "Top of the Morning first $1,000 and 10 per cent on every- Club" heard about it and generously thing after that. Four stations that responded. Bennie received the don't pay straight commissions, wheel chair, a dog, and a $3,000 pay salary- and -commission or sal- cancer relief fund was given to the tee flight ary and bonus. In each of the four people of Anniston. cases, there is a different plan. One station pays three per cent plus sal- New Talent Find ary ranging from $50 to $60 per Hartford, Conn. -Four teen age week. Another pays $75 to $90 in musicians have been selected as the salary plus bonus based on net earn- "talent find" for the week of Nov. 7, ings. Another pays $60 per week and they will perform several of with a percentage of net profits at their selections on all locally -pro- the end of the year. The other pays duced shows on WDRC during this $60 per week plus 10 per cent on new week. They're known as "John business." Pagani and his Three Sharps." John Goldman explained that generally plays the accordian; Frank Tamiso, speaking, most small market man- the drums; Bob Tanguay, the sax; agers handle the sales manager's and Don Cooke, the guitar. duties and functions. Kaye Talks On BMI The second district meeting heard Maurice Mitchell, director of Broad- Sydney Kaye of Broadcast Music cast Advertising Bureau, and follow- Inc., give a progress report on BMI's ing the session they discussed in- popularity in the popular music formally the future of the BAB op- field. They also received a report erations. Some feel that this service from Kolin Hager, of SESAC, on should remain an integral part of the company's plans to enlarge their NAB's operations and others fore- popular music catalogue and to do cast it is inevitable that the bureau some aggressive promotion in this will become private business enter- field after the first of the year. prise at a latter date. All of the sessions of the second If BAB leaves the NAB fold, one district meeting were "grass roots" broadcaster said, the very structure approach of sales and operational of NAB will be in jeopardy. He ad- problems. The broadcasters were im- ded that NAB needs the new sales Fly United's DC -6 Mainliner 300 "the Hollywood, "and you to sus- pressed with the presentation of and public relations gimmick has won the favor of discriminating travelers. tain its vitality as an industry or- will see why it ganization. Notice the courtesy and efficiency of United's hand- This question as well as the future picked crew; relax over the delicious full- course meals, of Broadcast Measurement Bureau without question the finest aloft; then discover the unex- will for the NAB board be problems this flight. WIAL to solve when they meet on Novem- pected extra services that distinguish ber 15. "The Hollywood" leaves at 12 noon and arrives in The usual resolutions passed at Los Angeles at 7:55 p. m. Only one stop en route -at Imam inas district meetings were adopted and DC Mainliner 300 flight at the second district group agreed that Chicago. Another onestop -6 Michael Hanna, director of WHCU. 9 p. m. in, Pat-tints:4z Ithaca, N. Y., had done an excellent job of setting up a constructive business session for the group. UNITED AIR LINES íy AO' --s. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 26 NEW YORK, WEDNESDAY, NOVEMBER 9, 1949 TEN CENTS NBC'S TV-DEPT. NOW SEPARATE ENTITY

Newsmen Script Service Gathering A new script service is being To Be Headed By Vice -Pres. Weaver; provided to women broadcasters For Nat. Convention on a monthly basis by the Public Two Other Organizations Readied Relations Department of Barnard College, women's undergraduate An advance guard of the National To Administer Sound, O & O of News Directors ar- unit of Columbia University in Assn. Radio York City. Two scripts of rived in earlier this week New New York about two minutes each in length Separation of NBC's TV network to wrap up arrangements for the operations from other departments NARND's annual convention, which will be provided to every sub- Women's -Show Info scribing commentator on an ex- and activities of the web into their will open at the Commodore Hotel own integrated and self- contained on Friday and continue through clusive gratis basis in her city. Material covered will include col- o r g anization Nov. 13. Needed, AWB Told Sunday, lege anecdotes. Information on headed by Syl- The NARND board of directors vester L. (Pat) will hold its first pre- convention current topics gleaned from visit- "All agencies and all time buyers ing lecturers members of the Weaver, vice- meeting tonight at 8, and will meet and need more information about wo- College faculty, miscellaneous men's programs," and when such president in intermittently throughout Thursday. charge of tele. Visits by NARND members to Uni- items about student activities, and data becomes available, "your next trends of particular interest to week's pay check might be bigger," w a s announced led Nations headquarters at Lake women. Monday by (Continued on Page 81 Linnea Nelson of J. Walter Thomp- son told a panel discussion during prexy Joseph H. of McConnell. r of the weekend conference the As- Sale Farnsworth sociation of Women Broadcasters. Long rumored Held Legal By Court Miss Nelson pointed in the trade, the MBS Sets 6 -Mo. Long out to the announcement (Continued on Page 6) Fort Wayne, Ind. -Sale of Farns- was the first of- worth Television and Radio Corp., ficial action to Fort Wayne, Ind., to International Adv. Drive In Trades WTPS On "Unlimited"; WEAVER be made public Telephone & Telegraph Co. was held Other Activity At FCC following a thorough study of all valid in a recent (10 -28) 31 -page Full -scale plans for a six -month NBC operations by the efficiency opinion given by Judge Luther M. long major advertising campaign in- Washington Bureau of RADIO DAILY firm of Booz, Allen and Hamilton. Swygert in U. S. District Court at volving two -page spreads in the Washington - The FCC has an- Two similar organizations on the trade press, starting the week of nounced that it has reconsidered South Bend. (Continued on Page 7) Nov. 21, and granted t h e application of i The decision came as a result of a have been completed by the suit by Robert W. Kenny, Los An- Mutual Broadcasting System, it has WTPS, New Orleans, to extend its n n hours from daytime to unlimited on geles, a Farnsworth stockholder, been a o u n c e d by Robert A. TBS, Kermit Raymond seeking to void the sale. Salient Schmid, MBS v -p in charge of ad- the 940 band. The one - kilowatt power the station uses in the day - (Continued on Page 2) vertising, promotion and planning. The series is designed to promote (Continued on Page 2) Salvage Plan Drafted FCC's 'No' To WIR Plea (Continued on Page 2) WMGM Sells Basketball Upheld By Capital Court Details of a plan whereby Howard Religious Video Workshop To Five Local Sponsors G. Barnes, New York radio produ- Washington Bureau of RADIO DAILY To Be Held At Syracuse cer, will form a new corporation to Washington -Right of the FCC to WMGM, New York, will carry the take over the assets and operations refuse to hear WJR's objection to Syracuse, N. Y. -Plans for this complete 1949 -1950 schedule of the of the Transcription Broadcasting its granting a permit for a new sta- year's first national religious New York Knickerbocker pro bas- System, Inc., and Kermit -Raymond tion on the 760 band in Tarboro, television workshop, to be ketball team, under the joint spon- Corp. were disclosed on Monday by N. C. was upheld Monday by the held here from Nov. 13 sorship of Adler Shoe Stores, Buddy a spokesman for the creditors. United States Court of Appeals for through Nov. 18, were ' (Continued on Page 2) (Continued on Page 2) Associated with Barnes in the new the District of Columbia. Last spring corporation is Ray Bloch, head of the court had sent the case back to Ray Bloch Enterprises, New York. the Commission on appeal from The jointly-operated firms of TBS (Continued on Page 6) Sees Theaters Outbidding Nets (Continued on Page 8)

AWB Resolution For Exclusive TV Sports Rights Cantor's Cawpaign A resolution urging perpetua- Eddie Cantor. emcee of NBC's tion the St. Louis of Association of Women -About 25 "good -sized theater tele "lies in exclusive pro- "Take It Or Leave lt," launched Broadcasters by the NAB theaters," interconnected was and equip- grams available only in the theater. his sixth annual "Give-a- Gift -To. by the district meeting ped for large- adopted screen TV, "can com- In fact," he continued, "theater tele- the- Yank -Who- Gave" Christmas of AWB in New York on last pete successfully for exclusive television cannot be properly tested for campaign on Sunday's broadcast. Saturday. The resolution was yision rights to outstanding sports results until it is fed with exclusive Each Christmas shopper is asked sponsored by Dorothy events," Nathan Lewis of L. Halpern, TV con- programs." to buy a gift for a hospitalized United Nations, former director of sultant to Theater Owners of Amer- Since only 25 of the 17,000 thea- veteran. women's activities ica and Fabian The gifts will be collec. at NAB and Theaters, said here ters in the country could sew up nated and distributed by the Ameri- one of the yesterday. organizers of the wo. tional TV rights, "with the equip- can Legion, Jewish men In an War Veterans, broadcasters group. address before a convention ment and interconnection of about and Catholic War Veterans. of theater owners, Halpern pointed fifty good -sized theaters, it will be- out that "the profitable future" of (Continued on Page 7) t 2 Wednesday, November 9, RADIO DAILY 1949

# WTPS On "Unlimited "; Sale of Farnsworth .L iy siaar0 Other Activity At FCC Held Legal By Court MBS Sets 6 -Mo. Long (Continued from Page I) (Continued from Page I) points in the court's Adv. Drive In Trades Vol. 19, No. 26 Wed., Nov. 9, 1949 10 Cts. light hours will be halved after sun- opinion were set. (1) there was no evidence of Farns- worth officials 1) JOHN W. ALICOATE : : Publisher The Commission also granted two having a personal in- (Continued from Page unlimited time stations, with 250 terest in the sale or of failing to the medium of network radio, parti- FRANK BURKE Editor watts power, to the Clinton County present the facts to the stockholders; cularly Mutual's web operations. A MARVIN KIRSCH : Business Manager Broadcasting Corp., Plattsburg, N. Y. (2) the cost of the proxy campaign new trade character, known as and the Cloquet Broadcasting Corp. was judged as not being excessive; "Mister Plus." has been designed to Published daily except Saturdays. Sundays (3) despite invalid proxies, a major- dramatize the and Holidays at 1501 Broadway New York, Cloquet, Minn. The former will be campaign pictorially. (18), N. Y.. by Radio Daily Cory., J. W. on the 1340 kc band, at an estimated ity were above reproach; and (4) on The character, which will appear in Alicoate, President.and Publisher; Donald M cost of $18,943, and the latter on the the stockholder vote on dissolution each of the ads, will stress the cam - Mersereau, Treasurer and General Manager; 1450 band at an estimated cost of of the Farnsworth firm, the court paign theme, "The Difference is Marvin Kirsch. Vice -President; Chester B. held it Bahn, VicePresident; Charles A. Alicoute $10.399. was not necessary for share- Mutual." Secretary. Terms (Postage free) United Texas Company Gets Permit holders to vote on the issue. Among the basic differences to be States (other than California) $10.00 one Daytime -only authorizations were Kenny's attorneys charged in the highlighted in the campaign will be year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily, announced for the Colorado City trial last August that ballots were "lower time costs, more homes de- 1.501 Broadway, New York (18), N. Y. Broadcasting Company, Colorado improperly counted when the sale livered per dollar, maximum flexi- Phone WIsconsin 7-6336, 7 -6337. 7.6338. Cubic address: Radaily, New York. City. Texas, to operate on the 1320 decision was made. This suit in Fed- bility in arranging hookups to match band with 500 watts power at an es- eral Court was the third unsuccess- market distribution, and free 'where WEST COAST OFFICES timated cost of $19,547, and for the ful attempt by Kenny and Harry to buy it cut -in announcements." Allen Kushner, Manager 6425 Hollywood Blvd. Phone: Gladstone 143e Missouri Central Broadcasters. Jef- Hecht, both stockholders, to block WASHINGTON BUREAU ferson City. Mo., to operate on the the sale. The two men filed suits Andrew H. Older, Chief 6417 Dahlonega Rd. 900 kc band with 250 watts at an which were heard in the New York WCAU Names Kelly Phone: Wlseonsln 3271 est i m a t e d construction cost of Supreme Court last April. but both Philadelphia John T. "Chick" CHICAGO BUREAU $14,000. were dismissed. - Hal Tate, Manager. Kelly, publicity director for WCAU 360 No. Michigan Ave. The Commission also granted a and WCAU -TV for the last two Phone: Randolph 6.6650 permit for a new non -commercial To years, has been named commercial SOUTHWEST BUREAU FM station to operate on Channel Phillips Run WSGW, representative for WCAU -TV, re- Paul Girard. Manager 203. Tower Petroleum Bldg.. with the licensee the Texas New Saginaw Station porting to Alex Rosenman, vice- Dallas. Texas Trade School, in Dallas. president in charge of sales. Robert Phone: Riverside 3518.8 Saginaw, Mich. -Robert W. Phil- N. Pryor, WCAU promotion director, Entered as second class matter, April 5. lips, formerly with WSAM, Saginaw, will take the additional duties of 1937, at the postof8ce at New York. N. Y.. Religious Video Workshop ...der the act of March 3, 1879. has been named general manager station publicity, with the title of To Be Held At Syracuse of WSGW, a new station scheduled director of promotion and publicity. to begin operations here next spring. Robert L. Klaus, former managing He has been active in radio in editor of TV Digest. has been (Continued from Page 11 the added northeastern Michigan area since to WCAU's promotion and publicity announced today by the Protestant 1939. department. FINANCIAL Radio Commission. i (.Votrmber 7) More than 15 national church officials will be instructed on the use NEW YORK STOCK EXCHANGE of television as a religious educa- Net Hugh Low Close Chg. tional medium in the course of the ABC 8 7r/g 8 conclave. The Rev. Everett Parker, Admiral Corp. 281/2 28 2834 4- Si director of the Protestant Radio Am. Tel. 8: Tel. 146 14538 146 -f $' Commission, summarized the situa- CBS A 25 2438 24.11 Ih "Ladies and CBS B 2454 243e 241/2 + V2 tion thus: "churches had missed the Philco 301/2 301/4 301/2 + Y2 boat on learning how to produce Philco pfd. 801/4 801/4 801/4 -4 I good religious broadcasts and had RCA Common 1234 121/2 121.0 - 1/2 RCA 1st pfd... 741/4 731/2 74 + 34 awakened to this fact 20 years too Gentlemen.:" Stewart -Warner 121/2 121/2 121/ + 1/g late. It is our job to see that church Westinghouse 2834 277/e 2814 ... leaders Westinghouse 1017$ 1017/4 1011/2 ... learn to help television sta- pfd. tions Zenith Rodio 2834 283/4 2834 . produce outstanding religious NEW YORK CURB EXCHANGE television programs." Nat. Union Radio 20'g 21/3 254 - 1é OVER THE COUNTER Bid Asked DuMont Lob 201/4 211/4 Brand Name Spots Here's the convention hall Stromberg- Corlson 133/4 15 The Brand Names Foundation has at Philadelphia before any of sent to all U. S. stations a kit con- the "b'hoys" showed up. Not WMGM Sells Basketball taining 25 spot announcements rang- a timely picture, but it ing in length from 35 seconds to 50 makes a darn good point. To Five Local Sponsors seconds, which plug the theme that It's useless to talk to an empty house. It takes audience to brand -name advertising helps to give meaning to any message. (Continued from Page 1) provide better goods at lower cost. If you remember that when you buy radio in Baltimore, Lee Clothes. Dynamic Stores, Ne- you're bound to end up with W- I -T -H. W -I -T -H gives you dick's. and the New York World - audience big, steady, interested audience at rock bottom Telegram. cost -per- listener.- Knicks will play 29 games at The W -I -T -H is the big bargain buy because it produces more home and 18 away, opening their listeners -per- dollar than any other station in town. So if you season against Indianapolis in Madi- want to produce BIG results for a LITTLE bit of money, call son Square Garden on Thursday. in your Headley -Reed man and get the full W -I -T -H story. Marty Glickman will do the play - by -play account. SALES MAGIC in the "MAGIC CIROLE" ' WIBW AMINBALTIMORE, MARYLAND L PORTLAND, OREGON J n¢ Voice of -Kalamai TOPEKA Tom Tinsley, President Represented by Headley -Reed APPILIATID WITH NBC ggealMNTea NATIONALLY aY Igwano Pon co., INC 'TEN IUDY, GsnrI MonaOar Y

That's penetration

Among all of the 257 stations heard within the WLW Merchandise -Able Area, The Nation's Station received six hours of all listening during an average week between 6 AM and Midnight -as compared to an average of less than one hour to the nine major corn - petitive stations.* THAT'S PENETRATION! Listeners were tuned to ... Average of Nine Major Competitive Stations 184 minutes -6 AM to 6 PM -30 minutes 143 minutes-6 PM to Midnight -22 minutes 327 minutes-6 AM to Midnight -52 minutes WE REPEAT, that's penetration! Complete information may be obtained at any of the WLW Sales Offices: 140 West 9th St., Cincinnati 2, Ohio 630 Fifth Avenue, New York 20, N. Y. 360 North Michigan, Chicago 1, Ill. 6381 Hollywood Blvd., Hollywood 28, Calif.

"Nielsen Radio Index, February - March, 1949

when you want penetration you want the nation's most merchandise -able station

CROSLEY BROADCASTING CORPORATION 4 Wednesday, November 9, RADIO DAILY 1949

SOUTHWEST CHICAGO

NEW WRR, Dallas, personnel in- By HAL TATE cludes Virginia Baker in copy department, John Wolfe in sales, an- DEN ROGERS of the Veterans nouncer Eddie Hill. and Grover Administration has been trans- Herring, Al Welch, and Charlie Fro - ferred here from Washington, D. C. man in the engineering department. He'll be the information service rep- "The Chuck Wagon Gang," spon- California Commentary.. . resentative for radio and television sored Bewley for Illinois, Indiana and Wisconsin. by Mills through Could the Mexico City visit of Frank Stanton, president o! Glenn Advertising began its 18th Rogers has already cut three "Here's year on the air this week and its CbS. have any bearing on the TV planning of Emilio Azcarragá s plan- to Veterans" shows at the local Uni- 12th year on WBAP -570, Fort Worth, ning? ... it is known that Prexy Stanton will visit with the Mexican versal Recording studios for Janu- and the Lone Star Chain. Talent on radio -movie tycoon. and maybe they'll discuss an ary release. Featured in this 14th the show is the four member Carter series will be Orrin Tucker, Jack family. Hollywood interchange of IV film.... Azcarraga is said to Fina and Buddy Moreno. G. I. loans WBAP -TV, Fort Worth, moves up have some definite ideas about a IV transcription and hospital priorities are plugged its sign -on time Monday through network that might become international in scope. . . . Rumored that by the bandleaders in the forthcoming Friday to 4:00 p.m. for two hours of NBC's coast television personnel will undergo some changes in the series. live studio programs. From 6:00 Radio and TV actress Kay West - reorganization of the web's operational departments.... Ronson Lighters p.m. to sign off time remains un- fall has been signed for a starring changed with ABC, NBC, studio and will sponsor a new weekly musical variety program. "The Johhny role in "The Golden Gloves Story" remote programming. Desmond Show,' over the lull 271 -station network of ABC starting currently being filmed in Chicago by Central National Pictures. James "Foremost Young American's Wednesday. )an. I1, 1950. Contract runs for 49 weeks. Eleanor Engel Club," aired on WBAP -570, Fort Dunn has the leading male role in will announce. , Gordon MacRae, the warbler and Mrs. MacRae are Worth, (11:30 a.m. Saturday) since .. this boxing yarn which is being pro- May, moved out of radio into televi- vacationing in New York, staying at the Waldorf, no less, where duced by Chicagoan Carl Krueger sion November 5. The program is an Gordon once was refused a bellboy lob.. . . lack Carson has booked for Eagle -Lion release. audience participation -talent pro- a second airplane tour of veterans hospitals. This one takes him to gram for children, sponsored by W'ymoing, Colorado, New Mexico, Oklahoma and Texas. . . . Garry 'Fix It' To Greystone Foremost Dairies through Albert Ivioore has turned down a thirty- minute sponsor for his daytime program. The Greystone Press has signed Evans Advertising, Fort Worth. for sponsorship of "Mr. Fix It," Bankroller -week if would trim his hour Television version will run alterna- offered a fives backing Moore quarter -hour weekly program of ting Saturdays 5:45 to 6: 15 p.m. to 30 minutes. Moore. who has Ken Carson and llene Woods helping home repair suggestions, on CBS, Moral to untelegenic sportscast- him on the chore. refused. , Hal Sawyer's Hollywood TV show, "I'll Saturday, 2:30 -2:45 p.m., starting ers: Bud Sherman, sportscaster for .. buy That." being eyed by national experts as a test of TV's selling Jan. 7, on behalf of Popular Mech- WBAP -TV, Fort Worth, who handles anics Complete Book of Home Re- wrestling, high school football, etc.. power, is sold out. with three sponsors. Sawyer is starting another pairs. H. B. Humphrey, Inc., New received the following note from similar program within a month. York, is the agency. Smithfield, Texas: "I used to swoon at the sound of your voice, but that * * * 1''t was long before the night they Jo Stafford wound up an eight -day concert tour of turned the camera on you. Since the midwest by appearing at Purdue University, in Lafayette, then, I just don't care anymore. e 'Heartbroken'." Ind. She opens next at the Paramount in New York... . Doris Latest set count released through Day will guest on Railroad Hour over NBC when "No, No, Harold Hough, director, WBAP -TV, Nanette" is aired.... Ben Gage has telecast his final "Ben Gage Western Echoes, five -day a week KMBC - KFRM feature at 5:30 Fort Worth, for the Fort Worth -Dal- Show" over CBS -KTT"V and will now prep his two new video las area, is 20,800 p.m., stars the Rhythm Riders. sets as of Novem- packages, "Backstage with Ben" and "Milestones in Showbusiness." These four young vocal -instru- ber 1. The station keeps close tabs . . . Allan Jones and Irene Hervey will guest on Milton Berle mentalists have been featured on on the sets through dealer and dis- network programs and their tributor connections and a free NBC TV program in New York on Nov. 15th, when they return weekly television schedule mailing from England after a seven -month concert tour. Stint will mark to home set owners. first U. S. appearance of act on state -side TV.... Beginning Nov. 15th, Art Linkletter's "People are Funny" show will be taped for four consecutive broadcasts. Guedel, show's producer, feels that there will be greater advantage in taping "People are Funny" because it will allow greater latitude for Art's great ad lib talent. ... Jimmy Wakely plays the Fox Theater, Detroit for one week starting Nov. 11th, before going into the Thunderbird Hotel at K.C. Las Vegas.... Sara Berner is taking on title of featured vocalist 153o 111 AI?;S with due notice to Dinah Shore and Doris Day, Sara vocaling in arrangements of western and 50p0 W of ttOORnroTVRES in dialect on Jack Benny Show, Bob Hope Show, and on the Jimmy popular tunes are extremely well EA received. They have a large fol. Durante Program.... Larry Kolpack, of Larry Finley Productions lowing in the Heart of America, D00114000.0 returned to Hollywood after a lengthy tour making a survey of and their personal appearances in the area win new fans every week. ENGLISH radio and TV stations. . . . Larry Parks, Maxie Windsor, and Satisfied sponsors have includ- Stan Laurel highlighted the sequence of Erskine Johnson's "Holly- ed Grove Laboratories, Allbritton 2, 7:30 p.m., s wood Reel" over KECA -TV, Hollywood, Nov. at Motors, and other local accounts. e CE VT P. S. T.... Comedian Jack Marshall, back from his stint in Salt Contact us, or any Free & Peters E SMtOANRSKIE 3 WuItoHIEINN Lake and is the first actor set for Estelle Taylor's second series `Colonel" for availabilities! .ORK of "Taylored Lady" fashion featurettes, which will again be IHE filmed on 16mm for TV release. . . . Marc Lawrence, who por- w o KMBC ROPOpAcs v o trays ganster roles on radio, TV and the screen, has reported to MET for e^_ME of Kansas City dvsrtüors MGM for his part in "Asphalt Jungle," produced by Arthur AT n9 Hornblow and directed by John Huston.... Fran Warren, Broad- WEYD way show singer and recording artist, joined the Henry Morgan 111.119 W. 41 St. KFRM HENRY GREENFIELD, Mg. Hunter NA1! show as featured vocalist on Friday, Nov. 4th. for Rural Kansas jï, .. .. //

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Represented Nationally by JOHN BLAIR & CO. b Wednesday, November 9. RADIO DAILY 1949 IInfo' On Women's Programs san Fnpncisco AGENCIES Badly Needed, A WI3 Is Told By NOEL CORBETT WIN C. GOULDON has joined the (Continued from Page 1) publicity department of Benton KOA, LLOYD E. YODER in from AWB delegates that there is a grow- at the luncheon included Adolf N. & Bowles, Inc. He was formerly with Denver, in town to referee the ing recognition that women broad- Hult, vice -president in charge of The Mutual Broadcasting System Denver U -St. Mary's game at the casters are for the most part sales sales, Mutual Broadcasting System; and the New York Daily News. Lodi Grape Bowl. Sid Strotz, NBC people, not only talent. She said that Sterling Fisher, manager of public veepee up from Hollywood. He'll she as a time buyer, finds it difficult affairs and education, NBC; J. R. John BROOKE, SMITH, FRENCH & round -table with Yoder and to obtain information of the markets Poppele, vice -president of WOR and DORRANCE, INC., Detroit and New Elwood while here. covered by women's programs president of Television Broadcasters York advertising agency, announces Taylor Graves, New York stage throughout the country and their ef- Association; Miss Bette Doolittle, and the addition of Boris I. Moroz to its and radio actor home -towning fectiveness as selling media. acting executive secretary of the creative copy staff in the Detroit doing a featured role in "Finian's Maurice Mitchell, director of the AWB; Mrs. Gertrude Zorbaugh, as- Division. Rainbow." NAB's broadcast advertising bureau, sistant secretary, ABC; William C. The Chronicle and local dealers also speaking on the general topic Ackerman, director of reference de- THE WASHINGTON LOAN & are giving away twelve television of "This Week's Pay Check," department, CBS; George Wallace, sets. No box tops, no nothing -just TRUST COMPANY, one of Wash- clared that the woman's program is manager, sales promotion AM -TV, ington's largest and oldest banks, fill out a blank "I want a television essentially a "framework for adver- NBC; Mrs. Dorothy Lewis, United has just appointed Kal, Ehrlich & set, because. . tising" and that the "woman broad- Nations; Miss Sally Work, WBEN, It is a small world. Edna Fischer Merrick Advertising, Inc., to place caster is in reality a commercial an- chairman, District 11, AWB, and its advertising. and Arch Le Roux put out a record- nouncer who has the peculiar abil- Mrs. Doris Corwith, NBC, chairman ing of "Small World." Then, in ity to deliver a personal recommen- of the conference. checking through the KSFO record dation," as one person would deliver Official hosts at the cocktail party ARTHUR PINE ASSOCIATES library they found another tune by to an6ther. He reminded the confer- for women broadcasters were Mr. have been appointed by Gund Man- the same name. Further check found ees that if women broadcasters are and Mrs. Elliott Sanger, WQXR; ufacturing Company, makers of that song titles can't be copyrighted. going to be effective salesmen for Robert A. Schmid and Roy Danish, stuffed toys, to handle their publi- Fact of which makes Edna and Arch their clients, they should concen- MBS; J. R. Poppele and Julius See - city- public relations in all media. muchly relieved. trate some of their efforts on learn- bach, WOR; William Moore, WBNX; Bob Moore's KEEN disc show is ing about their sponsors' problems. Gordon Graham, WCBS; Thomas WALTER KANER ASSOCIATES, proving a winner with Bay Area lis- Sally Work, the district chairman, McFadden and Don Norman, WNBC; have been engaged to direct publi- teners. He plays records from every greeted the women broadcasters and Miss Grace Johnsen, ABC. city and promotion for WVNJ, New- era, which he has gathered over a after which Gertrude Grover took The committee in charge of the ark. period of years. over as moderator of the first ses- convention included: Doris Corwith, The First Savings and Loan Asso- sion. Barbara Welles of WOR de- NBC, chairman; Dorothy A. Kemble, H. B. LEQUATTE, INC., has been ciation of Oakland is now sponsor- scribed what a woman broadcaster Mutual, vice -chairman; Ruth Trex- named by the Throwsters Group of ing "Musical Dividends" on KNBC does, in answer to Who Earns It And ler, ABC; Alma Dettinger, WQXR; the National Federation of Textiles, Tuesdays and Thursdays at 7:30 p.m. How, pointing out that the half -hour Linnea Nelson, J. Walter Thompson; to promote the use of twisted nylon on the air is the least of the work and Agnes Law, CBS. in making women's hosiery. entailed. Alma Dettinger of WQXR outlined the woman broadcaster's relationship with her sponsor. Mary Eileen Ranney of WROW, Albany, cited other illustrations as to how the woman broadcaster must not only sup- LES HAFNER & C. F. VETTER, JR. plement the work of the salesmen, but actually be the saleswoman not only for her program, but for her station. announce The guests at the luncheon included Lloyd George Vennard of the Edward Petry Associates and Mrs. Elizabeth Colclough, program manager of "Town Meeting of the Air." 1, 2, 3 and 4 Network and station representatives PRODUCTION STAGES TELEVISION engineers call To WJR this the "Test Pattern" of FCC's 'No' Plea Upheld By Capital Court WMAR -TV. now in operation (Continued from Page I) Set- owners call it a sure WJR that its rights were not being properly regarded. identification of finest in tele- The Detroit station, also on the 760 at vision entertainment. band, had complained of interference from the North Carolina grant. When the Commission refused to Businessmen are discover- grant it oral argument of the inter- ing that it means the best ference claim, appeal was taken to MOTION PICTURE STAGES, INC. the court. Last spring the Commis- buy in television in Maryland! sion returned the case to the FCC with the admonition that more consideration be given WJR, and asking 3 EAST 57th STREET for the facts in the case. Monday the court held that WJR's license was not adversely affected WMAR -TV and that, on the merits, there was no P La za 3 -4840 The Sunpapers Station reason to upset the Commission grant. The court made it plain that is MD. it does not feel the Commission CHANNEL 2 BALTIMORE, obliged to hear every party claiming to be affected by any of its actions. tEL Ly

Section of RADIO DAILY, Wednesday, November 9, 1949 - TELEVISION DAILY is fully protected by register and copyright 'NBC SEPARATES TELE FROM AM George Frey Named Director Of Video Sales; TELE TOPICS Smith To Head Operations; Blackburn To Coast; Manufacturer Urges Wile In N. Y. Production As Assistant To Weaver Color Tests In Homes from Page 1) HUGE NEW STUDIO in the con- (Continued ABC'S same administrative level as TV, able experience in motion pictures, verted stable on West 66th street Arco Electronics, distributors of was shown off to best advantage Sunday one for sound broadcasting and the will begin work at once to develop TV other for owned- and -operated sta- formats for NBC's top AM stars and electronic components, on Monday nite in the debut of the Paul Whiteman outlined to the FCC a plan which, Goodyear Revue. The spaciousness of the tions, are now being formed, Mc- other Hollywood Connell said. the firm claimed, "would enable studio combined with striking backgrounds personalities, 250,000 `fan It is expected Weaver said. experimenters' to assist by James McNaughton enabled producer in trial and error testing of proposed Tony Stanford to mount a variety show that executive The following veepee Charles departments will systems of color television." that was, overall, as entertaining as any- The firm proposed R. Denny, Jr.. to that the Corn- thing on the air. In addition, two dance report Smith, mission "order" will be chief of Weaver announ- proponents of color numbers were staged by Valerie Bettis in television systems to provide color such a grand manner, although only six AM activities, ced: controller, with the top post headed by J. R. telecasts in major metropolitan mar- dancers were involved, that they gave kets "for a minimum number of the impression of monster production num- for stations still Myers; film syn- to be dication, Russell hours per day," so that "interested bers in a Hollywood musical. Excellent filled. individuals" is Johnston; pro- could test their signal. camera work, concentrating on depth in- James Gaines Arco's now director of duction services, letter to the FCC said in stead of width, gave the dances a scope part: "In the course of direct testi- and three -dimensional effect that were o. & o. outlets. Fred Shawn; station mony during the past few weeks, truly exciting. Whiteman's music was full In the new TV relations, members organization, Sheldon B. Hick - of the Commission have and rich and the maestro handled his be- repeatedly sought a way to George Frey SMITH ox, Jr., and tech- deter- tween -act chores in a most pleasing man- mine whether manager of Eastern sales for AM nical operations, WILE the color systems now ner. Junie Keegan, his singer, is a 13 -year- being proposed would be accepted old with wistful expression and velvety and TV, becomes director of sales Robert E. Shelby. for tele. Frey will be grouped time by the public.... We are proposing voice. Guests Eddie Albert and Allyn Mc- Under that the Commission It also is believed that Harry C. sales, with Edward Hitz as eastern rely for advice Clerie were charming in a number from on the judgement of 250,000 experi- "Miss Liberty," while Darla Hood and the Kopf, now administrative veepee in sales manager; Eugene Hogue, mid - charge of sales, western sales manager, and program menters.. ' Enchanters offered an amusing bit of Arco added that it "and several vocalizing. Program closed with Charles will be named sales, headed by hundred to the top radio Robert W. Sarn- other qualified firms," are Laughton reading from Of Time and The prepared to provide essential parts River." His stirring interpretation made sales post. off, formerly na- Other top ex- tional manager and components, either in separate Wolfe's beautiful prose come alive, and form or in "knockdown" kits, for almost made us forget that he was solo ecs working un- of program production. the use of "fan experimenters." on camera for almost five minutes. . . . der Weaver in Program is scripted by George Faukner, the new set -up The following directed by Wm. H. Brown, Jr., with Ward are Carleton D. departments will New Air Time High Byron producing for ABC. Middle com- Smith, who con- report to Wile: mercial was all fouled up as cues were tinues as direc- n e W program Claimed By WLW -T missed right and left. Agency for Good- t o r of opera- development year is Y&R. tions; Frederic headed by Fred Cincinnati -An all time high of 11 W. Wile, Jr., as- Coe; talent, Carl hours and four minutes.of daily pro- sistant to Wea- Stanton; pro - gramming during October has been WPIX CUTTING BACK again, plans ver, who be- gram production, reported for WLW -T for what is to axe about five shows. Staff cuts comes director with the follow - claimed to be one of the most ex- already under way and include Bob flack FREY of production, i n g producers: tensive schedules offered by any sta- Rodgers and producer Jack Balch plus sev- and Norman Blackburn, national BLACKBURN Richard Berger, tion in the country. The report was eral cameramen and engineers and others. program director, who moves to William Garden, George McGarrett. prepared by Don Miller, head of the Wyllis Cooper, one of the best writers Hollywood as head of TV network Victor McLeod, Roger Muir and Crosley research department. in all radio, has joined CBS -TV as exec operations. Ernest Walling, and continuity ac- Figures for October showed a producer- director- writer. He's working on Blackburn, who has had consider- ceptance. daily increase of three hours and six a new dramatic series to include his own minutes over the previous month. work and that of other writers.... WNBT and five hours and 52 minutes over dropped the Hank McCune show, filmed Sees Theaters the figures recorded for the station in H'wood by Showmanship, Inc., on short Outbidding Nets six months ago. The increase is ac- notice because station execs were disap- counted for by the inauguration of pointed with print quality. coaxial cable service and increased For Exclusive TV Sports Rights local daytime programming by the station. CBS PLANNING a new dramatic series (Continued from Page 1) Local programming averaged six based on the Edna Ferber -George S. come possible to program exclusive theater tele, Halpern said, "it is hours and 54 minutes daily, or 62.2 Kaufman play, "Stage Door," to follow the television entertainment regularly necessary and desirable" for the film per cent of the station's total air pattern of "The Front Page." Web also in the theaters," he said. From this industry to seek allocation of chan- time. A daily average of four hours building a comedy seg around Al Bernie number of theaters, more money can nels from the FCC. Unless this is and 42 minutes of this time was of for airing in the Wednesday, 9:30 -10 p.m. be made available, plus profit, for done quickly, the industry "is in studio origin, while films averaged slot. . . . Backstage at the Whiteman program production than is paid out danger of losing them by default," one and a half hours daily. Despite preem, an impromptu whistling concert by today for any regular entertainment he added. the scheduling of local football con- Adolph Green, who was waiting for his program in television. These finan- Halpern reported that four thea- tests, remotes averaged only 16 wife, Allyn McClerie, and makeup man cial facts underscore the sound tors in the country now have TV minutes per day. Herman Buchman attracted the attention economic structure for building equipment installed and that an ad- Network service accounted for of Pops and the rest of the cast. They theater television." ditional six to eight theaters expect 37.4 per cent of the total hours on were whistling Brahms' Double Concerto. To assure the development of J to install TV in a few months. the air during October. a Wednesday, RADIO DAILY November 9, 1949

Newsmen Gathering TBS, Kermit Raymond For Nat. Convention COA5T-TO -COAST Salvage Plan Drafted

(Continued from Page 1) WWNI Aids School Band Employment Service (Continued from Page 1) Success have also been arranged Wabash, Ind. -WWNI hit the jack- Hartford, Conn. -Each weekday and Kermit- Raymond have been in for Thursday. The publicity firm of pot when Bob Williams, emcee for morning, on the 9:30 a.m., "This Is financial difficulties since the sud- Carl Byoir and Assoc. will act as "The Bandstand," went on the air Hartford" program over WDRC, den death of Ray Green, their chief hosts at an NARND cocktail party with a plea for people to donate Chief Announcer Russ Naughton executive, last summer. to be held at the Commodore from money to send the Wabash High lists job availabilities submitted to A message to creditors sets forth 6 to 8 p.m. tomorrow. School Band on their last out of the station. As a result, in the past as follows the terms of an agree- Miller to Speak town football trip. In just a few few weeks since the "service" origi- ment under which Barnes and Bloch The convention opens officially minutes, more than enough money nated, 45 jobs have been filled. hope to salvage the enterprise. "Mr. with registration at 9 a.m. on Friday. was pledged to cover this trip. Barnes will make a capital invest- A business session is scheduled for Troxel Joins WTVJ ment to enable him to attempt the Family Partnership 10 a.m., with NAB President Justin Miami, Fla. Joseph R. "Dick" marketing of the programs. Under Miller speaking at 11:30 a.m. After- Amarillo, Tex. - The FCC has - the plan the creditors will share in granted transfer of 200 shares of Troxel has joined the technical staff noon speakers include Benjamin at WTVJ. Troxel formerly was a the proceeds received by the new Cohen, assistant secretary -general of stock in the Amarillo Broadcasting corporation until each creditor has Co., from J. Lindsey Nunn to his son, director for Southern Television the UN, speaking at 2 p.m. Friday; Productions in Louisville, Ky., and received 60 per cent of his respec- Edwin S. Canham, editor of The Gilmore H. Nunn. In the transaction tive claim or 40 per cent if paid father and son become equal part- also produced television shows for Christian Science Monitor, speaking WATV in Newark, N. J. Troxel will within nine months." at 2:15 p.m., and Robert K. Richards, ners. There was no money involved A list of liabilities shows that TBS in the deal. replace James Loomis who left the N A B public relations director, WTVJ staff to enter an advertising owes $32,684.63, and Kermit -Ray- speaking at 3 p.m. A panel discus- firm. mond $82,880.46, for an overall total sion on "Disaster Preparedness," Fire Safety Series of $115,573.09. Free assets of both with network news chiefs partici- Portland, Ore. -"Firefighters," a corporations are described by the pating, is slated for 3: 15 -5 o.m. From syrdicated program for youngsters Election News On WDRC creditor's spokesman, Charles Lieb. was 5 to 7 p.m., on Friday. INS will host aired the first time over West- Hartford, Conn. -The facilities of as "negligible." Lieb's report to the a cocktail party for NARND dele- inghouse, KEX. Constructed on an WDRC and the Hartford Courant creditors continues: gates at Toots Shor's restaurant. educational theme, as well as enter- are being combined to broadcast "The inescapable conclusion taining feature of life in a metro- TU Panel Planned Hartford municipal election results reached by the creditors committee politan fire department, the Monday on November 8. WDRC is setting up was that the only hope of any sal- Topping Saturday's agenda is a through Friday television panel, 9:30 a.m. -12:30 p.m. program is spon- a special election booth in the offices vage for creditors lay in the direc- sored by the Grandma Cookie Com- of the morning newspaper to broad- tion of the continued operation of with Ad Schneider. director of TV pany. for NBC. as chairman. Wilton Cobb. cast a play -by -play of election re- the business. . The committee manager of WMAZ, Macon. Ga., will turns, starting shortly after 6 p.m. feels that this plan (whereby the act as chairman for a panel on WCOP Halloween Party This cooperative election effort be- corporation headed by Barnes will "Profitability of Professional Radio Boston, Mass. -K. Thomas Call, tween the station and the radio has take over) offer the best hope for Newsrooms," 3:30 -5 p.m. The United lo ^al Swampscott man known to his been in effect for many years. salvage." Press will host a cocktail party at friends as "Tito, the Magical Clown," the Commodore from 5 to 7 p.m. was the featured attraction at the Gen. Omar N. Bradley and Edward Halloween party given by Voltairine R. Murrow are the featured speak- Block. In addition to the songs. ers at the annual banquet, starting games, and fun, Miss Block present- at 7:30 p.m., on Saturday. ed a program of comedy and magic A discussion of "What Will Tele- with children in her WCOP audi- vision Do To News Broadcasts ?." ence taking part. with Elmer Davis and Charles Hull Wolfe, of McCann -Erickson, will be Meaney Named Director Your Move? held from 10 a.m. to 12 noon on Newark, N. J. -Don Meaney has Sunday. A business session will fol- been appointed director of news at low with final adjournment set for WNJR. Meany was formerly a mem- North American Van Lines recently started a Sunday 12:30 p.m. ber of the news staff. He replaces Harry Nash, who was recalled to the show on WOWO at 5:45 PM. Response to the very staff of the Newark News, WNJR Ladner Leaves NBC parent company. first program included one inquiry from a town 135 Henry Ladner has resigned as as- miles from Fort Wayne; another from an Iowa city. sistant to NBC's administrative vice - Tennis Joins WORZ president, John MacDonald, to open Orlando, Fla. -WORZ announces Both led to sales! his own law offices in New York. the to its addition continuity staff of and services a big, broad, From 1935 to 1948 Ladner served Melvin H. Tennis who came to the To keep goods moving in as assistant general counsel in NBC's station after completing graduate buy -minded Midwestern market (59 BMB counties).. legal department, and for a brief work in radio writing at the period was acting general Univer- counsel. sity of Chicago. tell your story on WOWO. For availabilities, get in

touch with WOWO or Free & Peters. It's your move 1 TALENT UNLIMITED-

Seek advertising agency connection - have had 20 years of creative and prac- FORT WAYNE tical theatrical, radio and television ABC NETWORK WO WO FRENCH RESTAURANT production experience -now producing AFFILIATE LUNCHEON from $2.00 major network video show -prefer join DINNER from $3.00 medium -size general ad agency staff to OWESTINGHOUSE RADIO STATIONS Inc COCKTAIL BAR round out background -age 40, person- KYW KDKA KEX WBZ WBZA WOWO WBZ -TV able. Box 284, 5iili7loftd 5aeiuh Ca ld/ee National Representatives, Free 8 Peters, except for WBZTV; 15 East 52nd St. RADIO DAILY for WBZ -TV, NBC Spot Soles AIR CONDITIONED 1501 Broadway New York, N. Y. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 27 NEW YORK, THURSDAY, NOVEMBER 10, 1949 TEN CENTS NAB BOARD FACES MANY PROBLEMS

Cuba's Reply To NAB Sign Of The 'flutes Future Of BAB, BMB, TV Operations The New York Times, in a post. mortem election story yesterday, Says U. S. 'Hogs' Air mournfully quoted a police offi- On Agenda Of Two -Day Session cial who blamed "radio and tele. vision" for the sparseness Washington Bureau of RADIO DAILY and Opening On Tuesday Washington-Cuba has replied in apathy of the Times Square blistering tones to the NAB proposal crowds on Election Night. The Washington Bureau of RADIO DAILY that American stations be permitted Times went to great lengths to Washington When the flash election returns on the light- Sets -In -Use Increase - to discontinue protecting Cuban sig- NAB nals, it was learned here last night. board that girdles its building, board of directors meets In a letter bottled up at NAB head- and to rig up an elaborate sys- in Washington for a three - quarters, the Cuban government is tem whereby the election's prog- Noted In Six Cities day session beginning Tues- said to have accused American ress is signalled by a sweeping day paramount among the broadcasters of trying to "hog" the searchlight beam. The beam The combined quarter -hour sets - problems airwaves and to use unfair pressures swept the sky on schedule but, in -use reported by Pulse, Inc., for coming up for dis- to force concessions from Cuba. The Times reported bitterly. "The the periods, Sept. 6 -12 and Oct. 1, 2, position is the future of the Occasion for the Cuban charges pale groups in the Square were 13, 14, 17, 18 and 19, increased in new Broadcast Advertising was the petition to the FCC and the not even moved to cheer." It six Metropolitan areas and de- Bureau, the disposition of State Department voted last month marked, said The Times, "the creased in one city from the previ- Broadcast Measurement Bu- (Continued on Page 2) death of a tradition." ous July- August report. The combined average sets in use (Continued on Page 4) in Cincinnati, Boston, New York, 'House Party' Is Moving Los Angeles, Washington, Chicago From ABC Back To CBS and Philadelphia increased from the 100 Newsmen In Na Y. MGM Buys 285 Spots 21.9 of the previous report to 23.0 in "House Party," across -the -board the present Pulse figures. audience participation show now In Cincinnati, the average quarter - For NARND Confab heard On 8 N. Y. Stations on ABC for Pillsbury Mills, (Continued on Page 8) will move to CBS with the same Approximately 100 radio and TV sponsor 3, MGM. in behalf starting Jan. 3:30 -3:55 of its new film Receiver Tube Sales newsmen will be on hand when the p.m., Monday- Friday. production, "Battleground," is cur- annual convention of the National The program was heard on CBS rently running what is described Show Increase In Sept. Association of Radio News Directors from January, 1945, through Janu- as the "biggest radio campaign given gets under way tomorrow at the ary, 1947, to Washington Bureau of RADIO DAILY ï; and from December, 1947, a picture in New York during tube sales Commodore Hotel in New York City, through December, 1948. Leo few years," Washington-Receiver Burn- the past consisting of by RMA member went to Sig Mickelson of WCCO, Minneapo- ett is the agency for "The 285 spots on eight Metropolitan companies Pillsbury. sta- 21,393,485 in September highest lis, president of the association, an- Garry Moore Show," which now oc- tions: WNBC, WCBS, WJZ, WOR, -the cupies figure of the year, RMA said at the nounced last night. He added that the 3:30 -4:30 p.m. slot on on Page 8) (Continued (Continued on Page 2) (Continued on Page 41 4 CBS Monday- Friday, will be heard 4 -5 p.m. starting Jan. 3. Radio Shares Honors Benny Far In Front Hallicrafters, MBS Sign Radio, Stage Stars Cut For Aid To Handicapped Of Pacific Hoopers New Quiz Show, 52 Wks. Spots For Cancer Fund Bob Hope and Don Quinn, writer The October "Pacific Program for the Fibber McGee and Hooperatings" was led by Jack The Hallicrafters Co., Chicago, Molly manufacturers of radio and televi- The Cancer Welfare Fund, Empire show, were honored Tuesday night Benny in first place with 31.6 and State Building, New in New York by the National Soci- Walter Winchell in second place sion sets and electronic equipment, York, has an- has signed a 52 -week contract with nounced (Continued on Page 2) (Continued on Page 2) the availability to stations Mutual for a new audience partici- of one -minute transcribed radio and pation show, "Hollywood Quiz," it television spots promoting the Can - was announced yesterday by Ade (Continued on Page 4) Johnson Urges FCC To Lift (Continued on Page 8)

Educational TV Freeze And Allow Color Noom Brookline, Mass. Wrung - The public Govemor Thomas Dewey think- schools of Brockline in Washington Bureau of RADIO DAILY coopera- basis of these general principles. At ing he was walking into Dulles tion with WVOM are scheduling Washington - Shifting his earlier the same time, he urged full speed headquarters at the Hotel Roose. special series of a educational all -out color stand, Senate Inter -' toward opening of the UHF bands. velt Monday night found himself programs this week in observ state Commerce It he sought the Committee Chair- was believed that passing the time of day and dis- once of man American Education Edwin C. Johnson, yesterday opening of the UHF bands at the cussing politics with Leonard ,l Week. Teachers and pupils both called for speed in TV the setting of the broad lifting the same time as Reinsch of the Cox stations, form- from grade schools and high freeze. on color TV. general principles erly radio director of the Demo. schools are participating with the Johnson said that the Commission U. A. Sanabria, president of Amer- erotic National Committee. programs continuing throughout should map out broad general prin- ican Television, Inc., appeared be- Saturday, Reinsch's room adjoined the November 12. ciples for the dcvclow cent of a color fore the Commission hearing on the system, letting the prdponents of the color TV yesterday and offered testi- Dulles suite on seventh floor. various systems go to work on the (Continued on Page 7) Thursday, November 10, 1949 2 RADIO DAILY Radio Shares Honors NO Paper Tomorrow For Aid To Handicapped WAY Tomorrow, November 11, la Armistice Day, celebrated widely (Continued from Page 11 as a legal holiday. In observ- ety f o r Crippled Children and Thur , Nov. 10, 1949 10 Cts Vol. 49, No. 27 ance, RADIO DAILY will not be Adults, in recognition of their "out- published. JOHN W. ALICOATE : Publisher standing service to the nation's handicapped." PRANK BURKE Editor Another citation went to the MARVIN KIRSCH : Business Manager To NAB Needham, Louis and Brorby agency, Cuba's Reply and special awards were made to Published daily except Saturdays. Sunday' Says U. S. " "Hogs" Air CBS and NBC. Fredric March ac- and Holidays at 1501 Broadway New York. cepted a certificate of appreciation (18). N. Y.. by Radio Daily Corp., J. W Alicoate, President. and Publisher; Donald M (Continued from Page 1) for the motion picture industry. Mersereau. Treasurer and General Manager; by NAB's District 4 meeting, at Hope and Quinn wired telegraphic Marvin Kirsch. Vice -President; Chester B. acceptance of their awards, which Rahn. Vice- President; Charles A. Alico.4e, Pinehurst. N. C. complaining that Secretary. Terms (Postage free) United some Cuban and Mexican stations were announced at the Society's con- States (other than California) $10 00 one are not living up to the terms of vention meeting in the Commodore year; California, $15.00. Foreign. $15 00 Hotel Address all communications to Radio Daily NARBA. It was proposed that Amer- (SOI Broadway. New York (18), N. Y ican stations be permitted to extend Phone WIsconsin 7.6336. 7 -6337. 7.6338 their hours and power without re- Benny Far In Front C.ble address: Radaily, New York. gard to protecting the Cuban and WEST COAST OFFICES Mexican signals. Of Pacific Hoopers Allen Kushner. Manager NAB Phone: Gladstone 8436 In addition, the petition sug- 6425 Hollywood Blvd. gested the use of economic sanctions (Continued from Page 1) WASHINGTON BUREAU with 21.6, followed by "Charlie Andrew H Older, Chief 6417 Dahlonega Rd. by the United States Government to Phone Wisconsin 3271 force the Cubans and Mexicans to McCarthy" and "Fibber McGee & CHICAGO BUREAU behave. Molly" in third and fourth places, Hai Tate. Manager. respectively, both with 21.3. 360 No Michigan Ave. Fifth and sixth places were filled "What's new, Phone: Randolph 6.6650 WLIB Are SOUTHWEST BUREAU New Series by Red Skelton and "People Paul Girard, Manager A new weekly program series Funny," both with a rating of 18.1 Tower Petroleum Bldg., titled "American Christians Present The remaining "First Fifteen" of Dallas. Texas by Emperor ?" Phone: Riverside 3518.1 Israel" was launched yesterday Pacific Programs follows: "Radio WLIB. New York, to be heard each Theater," 17.8; "My Friend Irma." Entered as second class matter, April 5 That beautiful penguin on the 1937. at the postofiæe at New York. N. Y Sunday from 4:45 to 5 p.m. Modera- 17.4; Bob Hope, 16.1; Horace Heidt the act of March 3, 1879. tor for the series is Dr. Carl Herman Show, 15.9; "The Whistler," 15.3; right is known as an emperor. Voss, chairman of the Executive Judy Canova, 15.2; Bob Hawk Show. Council, American Christian Pales- 15.0: George Burns & Gracie Allen, It looks as if his mate is asking tine Committee. 13.9; and "Out' Miss Brooks," 13.8. him for the latest news. FINANCIAL There's big news in Baltimore ,nlar '1l faces facts figures wins for radio advertisers! Not only NEW YORK STOCK EXCHANGE the big- Net does W -I -T -H provide High Low Close Chg. gest hone audience per dollar, ABC 8 734 134 - 1/4 Admiral Corp. 291, 283. 2878 4 Ié but it delivers a big olus audience Am. Tel 8 Tel 1461. 1457. 1457$ - le CBS A 2514 2434 25 + 1,é besides! A recent survey made CBS 8 25 2478 25 -f Is3 Phileo 31 2934 2934 ALLEN under the supervision of the PFilca ofd 80 80 80 - v4 RCA Common 123e 1218 1238 .3. 14 Johns Hopkins University RCA 1st ofd 74 74 74 stewort- Warner 12Lr 1214 1238 -- 18 showed that of all radios playing Westinghouse 2734 27 2738 - 18 Westinghouse pfd. 9938 993, 993. BROWN'S in barber shops, 49.3% were tuned Zenith Radio 29 281. 2814 - i2 OVER THE COUNTER to W- I -T -H! Bid Asked DuMont Lob. 14 15 for low - WCAO (Baltimore) 17 20 CORNER Get on this gravy train W1R (Detroit) 712 8 cost results in Baltimore. Call in Receiver Tube Sales your Headley -Reed man and get Show Increase In Sept. the whole W -I -T -H story today. Allen Brown is new to New York (Continuad from Pa >e 11 weekend. and well above the Sep- listeners. A folksy, natural per- tember, 1948, total of 18.444.588 tubes Of the overall total. 16.207,087 tubes sonality he has an enviable record were packed for new sets, 4.033.127 in AM FM for replacement. 925.090 for i xporl selling advertisers' products. and 228.181 for government For complete details on ALLEN rf BROWN'S CORNER call the near- RCA INSTITUTES, INC. est WINS -CROSLEY sales office. } .1 Radio Corp ', .. ,. ,:f America Circe of ihr fe.hnu .nd oldest schools ALLEN BROWN'S CORNER of Radio 'technology In America, offers Il traineal Radio and Telr. i.ion a.rn. terhoieians to the Ilroadra.IIng In- 8:30-9:00 daily. dustry. Ihrr xradunte. hs,e I., Clue. TeIephone Li WIT! Address Inquiries in Baltimore 3, Maryland Pl aeemenl Director RCA INSTI TI!TFS, Inc. TOM TINSLEY, President :130 W. 411. St., New York I t, N. Y CROS1Er BROAOCASIING CORPORATION N Represented by Headley -Reed Mutual proudly announces that this network will broadcast the World Series Listener Interest in America's No. 1 Sports Network will also be stimulated -all year and the All -Star baseball games round -by exclusive coverage of: Army -Navy Football, November 26, 1949 the (Gillette Safety Razor Co.) exclusively for next seven All -Star Football, August, 1950 (Wilson Sporting Goods Co.) years. To the Commissioner East -West Football, December 31, 1949 (Available) Blue -Gray Football, December 31, 1949 of Baseball and to the Gillette (Gillette Safety Razor Co.) 'Gator Bowl Football, January 2, 1950 Safety Razor Co. of Boston, (Available) Indianapolis Speedway, May 30, 1950 (Perfect Circle Piston Ring Co.) sponsor of these sports classics, plus: Championship Boxing Golden Gloves Mutual says "Thank you!" Top Horseracing

MUTUAL BROADCASTING SYSTEM 4 Thursday, November 10, 1949 RADIO DAILY

NAB Board Plagued 100 Newsmen In N. Y. With Many Problems For NARND Confab

(Continued from Page 1) (Continued from Page 1) reau and policy as it relates to the the out -of -town newscasters will be expansion of TV activities, it was augmented by another 50 represent- learned yesterday. ing the wire services and other news Two schools of thought exist re- agencies in New York. Among garding the operations of BAB. II ind,y ('its, 11'ordngee. . . ! the early arrivals yester- re- day was Major Some directors think it should Michael Henry, ex -WBBM salesman may wind up a main within the fold of NAB and as Barney Old - others believe it should be set up as legendary figure in the dramatic field, "Just as the late Hildy Johnson field, public in- private enterprise and patterned was immortalized in the newspaper field as a result of Ben Hecht's and formation offi- after the Broadcast Music, Inc., op- Charles MacArthur's satirical newspaper classic, "The cer of the Rob- erations. bins Air Force Page." . . . Mike is the central in a Those who would retain BAB as Chicago Front character base at Macon, a part of the NAB believe that the new play called "The Peanut Whistle" which had its Ga. Major Old - new sales and promotion service is world premiere at the Peoria Players Theater, Monday night.... This field is here as vital to the industry organization if satire of a 250 -watt station operation was co- authored by Charles Barn- a military ob- to NAB expects to hold its radio mem- WMBD, Harry free lance actor server and bership. BAB, through Maurice Mit- hart, program director at and Gibbs. make contacts chell, director, has been emphasizing and writer in St. Louis. Mike-he's called Mike Hiller in the play -as with broadcast- the service aspects of the new or- well as the two co- authors all worked together at a certain downstate ers from Vir- ganization as it relates to radio sales Illinois station. . . . Chesterfield cigarettes will have their ears glued MICKELSON ginia, the Ca- of meet- five and promotion the district to the preem of Joe Franklin's Record Shop over WJZ Sat. morning at rolinas, Georgia and Florida, ings. state area covered by the Robbins Joe's BMB Future Hazy 11 ayem. They're considering bankrolling "Smoke Dreams" come Air Force base. The future of audience measure- January. Justin Miller, president of NAB, ment service of BMB is even more will speak at the opening session to- problematic. BMB which is sched- * * Charles Caley, WMBD vice- president, leaves Peoria morrow morning. Judge Miller will uled to present the Second Study be heard at 11:30 a.m. Speakers next month is expected to fold as an for Washington next week to attend the NAB board of directors during the afternoon will include NAB, AAAA and ANA operation meeting.... WMBD has one of the most modern, station set -ups Benjamin Cohen, assistant secretary around the first of the year and if it in the country. A quarter of a million dollars was invested jointly general of United Nations, Robert is to be continued in one form or an- by the station and the building owners in the new WMBD set-up Richards, NAB public relations di- other a decision must be reached at rector and Edwin S. Canham, editor next week's board meeting. Under which the station has now occupied for nearly a year. Still to be of the Christian Science Monitor. terms of the bureau operations, finished is a 350 -seat auditorium which will probably eventually A panel discussion on "Disaster NAB, AAAA and ANA are reported house WMBD's main television studio. Preparedness" is slated for 3:15 to 5 to be liable for BMB operations for p.m. Network news chiefs will parti- another year. * * * * cipate in this discussion. Up to this time NAB has not an- Like father like son. Edgar Bill's son. Howard. has gotten nounced its complete policy on TV his feet wet in sales at Peoria, and will be sales director at WDZ, when matters nor has arrived at a definite Will Receive Citation schedule of dues for TV members. the station, now at Tuscola, moves to Decatur December 1st. . . . 11's The Government of Haiti will It is said that NAB has been desir- a highly competitive situation in Peoria now with four stations in Peoria present to Olga Druce, director of Mutual's "House of Mystery" a cita- ous of merging their TV operations and one in Pekin fighting for the business in the Peoria area. . . . tion for "debunking" on her pro- with the Television Broadcasters As- Fred C. Mueller, manager of WEEK. NBC outlet. is having a battle on sociation but to date TBA has not gram the superstitions and voodoo- his hands lighting the strongly entrenched WMBD set- If Genial been disposed to enter into such a up.... ism often associated with the island. deal. The prospects of NAB and TBA Tom Gavin's hair wasn't already white it certainly would be very soon. The citation will be presented by Dorsinville of getting together will probably be He took over as manager of WIRL, ABC outlet, about a month ago and Consul General Roger explored further at next week's Haiti at a special luncheon, Nov. 16, he's been doing a bang-up job. Hotel New Yorker. board meeting. * * * * Miracle man of Peoria is Mike Henry, who left WBBM AC - DC Transcription Players early this year, to take over as manager of WWXL, local indie. Tape, Wire, Disc Recorders By concentrating on sports and special events, Mike has been Sales -Rentals- Service able to make a dent in the Peoria sales picture.... Bill Kutch's MILLS RECORDING CO. WWXL is temporarily off the air, but he hopes to reorganize 161 N. Michigan Ave. and be back on the air before the 60 -day grace period given him De 2 -4117 Chicago, Ill. by the FCC expires around Christmas. . . . Tbree ex -WMBD alumni, Ken Patterson, George Udry and Emil Prandoni -all engineers -each own a third of WSIV in Pekin and have so entrenched themselves locally that they now show a goodly quantity ps11NsHAtURES LIBEL and of black ink on their ledgers. SLANDER ,GaMFSH lnnlon of Prl.cy Radio, Stage Stars Cut Phila. Basketball Team ptIAN PI gl.rlemPlreer- Copyright IT AVp1EHE5 Spots For Cancer Fund Assigns Radio Rights SI VE I N S U R A N C E {tESt ON yl1tHIH FOR THE WISE BROADCASTER (Continued from Page 1) Philadelphia - Weightman, Inc., 9 MARKEtS oRK OUR UNIQUE EXCESS POLICY cer Welfare Fund Drive which starts Advertising, has announced the ac- NóWtANi AREA provides protection. SHE edegol. Dec. 1. quisition of radio rights to all 1949- Surprisingly inexpensive. WHpí W Carried N.tl °Wend.. Stations may obtain copies by 1950 games of the Philadelphia War - ME1RP WEVp vgrtitorr pe- For detells writ writing for them at the address riers professional basketball club, on A gutln given. Transcriptions were made by behalf of its client, the Sports Apo.9 EMPLOYERS REINSURANCE Abe Burrows, Canada Lee, Henry Broadcast Network. The latter group WEYD CORPORATION Morgan, Mae West, Kay Armen, and includes more than 50 member sta- 117 119 W. 46 SL trill It1e.. Kum. CID. Me. Lunn. HENR REENFIELD, MQ. Director N.Y.19 Ray Bolger, among others, i Lions, EVERYBO SHOW BUSINESS IS TALKING ABOUT LYLE STUART'S SIZZLING BOOK! HERE'S WHY.

MUSIC BUSINESS: "Wherever you go, you'll find music men WALTER WINCHELL: "Tin Pan Alley would like it a heap and showmen talking about one thing: a book called 'God if Lyle Stuart's book never came out." Wears a Bow Tie' by Lyle Stuart. Never before has a book NICK KENNY: "Causing many a blush between here and Tin been written with a genuine music industry background. Pan Alley! This one is dynamite. Does more to point out the psychology of show business than anything ever before written." DOROTHY KILGALLEN: "A spicy new novel about Broad- way." ROBERT SYLVESTER: "As far as literature is concerned, this is certainly the theatre's biggest year. The most striking LOUIS SOBOL: "A peppery exposé of show business." book is doubtless Lyle Stuart's new novel called 'God Wears DANTON WALKER "Startling ... The 'deity' is just a big A Bow Tie', which makes 'The Snake Pit' look like a shot in show business." health resort." BOX OFFICE: "Lyle Stuart has used the film business and GEORGE FREEDLEY: "Journalistic, shocking novel about trade papers as themes for a new novel." what might happen to a young newspaperman who ven- TOWER TICKER by SAVAGE: "There'll be weeping and tures into the Broadway jungle. It makes exciting reading wailing on Broadway when Lyle Stuart's show business and you will get a kick out of it, obviously. Skipping the novel hits home." erotic passages, Mr. Stuart's novel is one of the most exciting and titilating to hit the stands in a long time." N. Y. ENQUIRER: "The background is a trade paper with plenty of accent on the music business. More than a few fast- moving novel RADIO DAILY: "A hard -hitting, on show- famous music men will see themselves in the pages." biz with plenty of inside stuff and situations not too hard to recognize. A combination of The Hucksters and What ACTORS CUES SHOW BUSINESS: "Authoritative story of Makes Sammy Run, radioites will be delighted at what the sordid inner workings of the publication of a theatrical Stuart DOESN'T say about them." trade paper. Written in a punchy journalistic style."

GOD WEARS GOP A BOW TIE WEARS A NOVEL OF SHOW BUSINESS by LYLE STUART

lnlTrs Bo a no

$2.50 at bookstores, or send $2.50 quickly to:

GREENBERG: PUBLISHER, 201 East 57th St., New York 22, N. Y. ÿ l! 001r 6 Thursday, November 10, 1949 ' RADIO DAILY

PLUG TUNES WORDS AND MUSIC PLUG TUNES By PINKY HERMAN TIN PAN ALLEY OOPS: -On December 26th last. we read On Records and Transcriptions somewhere the legend, 'Only 363 more days to Christmas.' . . . we Give Me Your TELL ME WHY don't know offhand the number of days remaining ere St. Nick makes Hand his annual visit this year but we do know for a certainty that although RYTVOC, Inc. it isn't exactly just around the well known corner, it nevertheless isn't LAUREL MUSIC CO. 1585 Broadway New York 19, N. Y. very far off.... notwithstanding the fact that the mercury these past 1619 Broadway New York City few weeks has been hovering in the neighborhood of the seventies, there are unmistable signs that the Yuletide is rapidly approaching. ... music publishers are dusting off professional copies of standards "HUSH LITTLE DARLIN'" like, "Santa Claus Is Comin' To Town," "White Christmas." "That's Bing Crosby, Gracie Fields, Recorded By What I Want For Christmas," "You're All I Want For Christmas" and Perry Coma Eddy Howard Sammy Kaye, Johnny Des- Dick Haymes Curt Massey others.... the latest BMI pinup sheet, being sent to deejays, musical mond, Jo Stafford, Doris Day Kay Kyser Jerry Falligant Are All On directors and program producers, lists 21 Christmas songs. . . . not MICHAEL MUSIC CO., Inc. 1619 Broadway Jerry Johnson unlike the Robin being the harbinger of spring. the music publisher, THE LAST MILE HOME Now York City Gen. Mgr. regarded as a human listening post as regards the seasons. can also be LEEDS MUSIC CORPORATION . so ye merry gentlemen of song, get your books up to date with these Christmas numbers: sound effects men, see that your sleigh bells have that jingle, jangle jingle; prop men, get out those red suits, white You'll LUV this novelty! beards and simulated snow. Making Our Debut With A Hit! *' * * IT MUST BE LUV Broadway is beginning to look like the old days "A NEW SHADE OF BLUES" MANOR MUSIC COMPANY before so many of our 'june -moon' lads headed for the gold coast. MAYPOLE MUSIC CO. F. 67th St. York 1619 Broadway New York City ... currently in town from Hollywood are L. Wolfe Gilbert, Jay 22 New City Gorney, Robert MacGimsey, Harry Tobias, M. K. Jerome, Herb Phone: REgent 7 -4477 Magidson, Julie Styne, Leo Robin and Kim Gannon.... Local listeners missing the Sundayem organ concerts for the past nine Nothing Can Stop This! years NBCast by George Crooks.... program is only carried on rr "FOREVER WITH YOU the network. . . . With "That Lucky Old Sun," still the na- I WISH I KNEW tion's most popular number, Robbins Music has another tune by out in by the writer of "My Happiness" Should step right front- Haven Gillespie and Beasley Smith.... new ditty is titled, "That Just recorded for RCA -VICTOR FORSTER PUB., INC. MUSIC by DOLPH HEWITT 1619 Broadway, New York 19, N. Y. Old Master Painter." . . . Utilizing organ, piano and drums 216 S. Wabash Avenue, Chicago 4, III. (doubling on solovox, celeste and electric chimes) the Dante ADAMS, VEE & ABBOTT, Inc. Trio, featured at Jack Dempsey's Bistro on Broadway, sound like 216 S. Wabash Ave. Chicago 4, III. a ten -piece band.... Mack Clark has been named professional A HIT Is Born! manager of the reactivated Dorsey Brothers Music Co. . . . plug "BLUE FOR A BOY tune is "Shake That Tree," written by Mack David and Jerry Livingston. PINK FOR A GIRL" Vaughn Monroe on RCA- Victor returned Al Gallico Music Co. Inc. ONE of radio's earliest 'whodunits.' "Chandu." has My Heart Goes With You, 501 Madison Ave., New York, N. Y. to the ether and is heard Saturday nights at 8 on ABC.... produced by Thomas G. Meehan and directed by Robert Armbruster, series has Tom Collins in the lead. scripts by Vera Oldham and special musical effects by Paul Taubman.

. . . Ron Ormond's sleeper, "Square Dance Jubilee," was sneak Terrific in England! - - previewed Sunday at the Manor Theater in Charlotte, home town of "IN A SHADY NOOK" Claude Casey, the WBTalented singer who wrote the songs he sings During show break, organist Dick JAMES MUSIC, Inc. (By A Babbling Brook) in the hillbilly flicker. . . . a Liebert played an original melody at Radio City Music Hall. . . . pub- 1650 Broadway Room 709 N. Y. C. STASNY MUSIC CO. in the liked the number and went back- 1619 BROADWAY NEW YORK CITY lisher Benny Bloom, audience. stage to ask obout it. . . that's howcome the number was completed under the tille of "Come Dance With Me" and subsequently recorded by Fred Waring, Ray Noble, Wayne King and Tootle Camarata. . . . TOOT, TOOT, Recommended: -Betty Clark's ABChanting Sunday afternoons. . . . The Korn !Cobblers' musicalisthenics via Mutual from the Iceland Res- Brand New Novelty! noon. . . . Dave TOOTSIE! taurant. . .. lack Lacy's WINSpieling every day at (GOOD BYE) Garroway's free and easy emceeing of his Sunday TV stanzas from "If I Had A of NBChicago. . . . The Eileen Wilson- Gordon Jenkins Decca platter Featured By Million Dollars" "Tell Me Why." ... Jack Sterling's morning platter WABChatter. . . . (I Would Give It All to You) AL JOLSON Mariorie Morrison flew into town yesterday to sign up ork pilot Arturo Arturos.... flies home Sunday. In The Columbia Picture TONY PASTOR'S "Jolson Sings Again" Sensational COLUMBIA Record ON AND OFF THE RECORD: -Columbia makes a #38577 on strong bid for the Christmas trade in Hugo Winterhalter's pairing Decca Records of "You're All I Want For Christmas" and "Blue Christmas." . . . RYTVOC, Inc. A smooth choir blends nicely with an arrangement featuring 1585 Broadway New York 19, N. Y. LEO IEIS1 INC strings on both sides to make this platter a deejay special. E i LY Section of RADIO DAILY, Thursday, November 10, 1949 - TELEVISION DAILY is fully protected by register and copyright LIFT FREEZE, SEN. JOHNSON URGES Senator Also Asks Pic -Exhibitors Ask Test Site Set YELL TOPICS Washington -The comparative FCC Plan For demonstrations of CBS and RCA Theater -Tele Bands color and DuMont black and Color -TV EXPECTED, TV coverage of the New white will be from the Wardman from Pave 1l AS York elections was pretty dull, re- Washington -Pointing to the pos- Hotel of WNBW, it (Continued Park studios mony. Dr. T. T. flecting the one -sidedness of the vote and sibility that in some towns it may was learned yesterday. Last Goldsmith. DuMont the fact that the results went according offer "the only satisfactory televi- research director, also was heard as week. RCA had said it did not chairman of the RMA color televi- to predictions. There can be, of course, sion service," the Motion Picture see how those studios could ac- no comparison with last year's exciting Theater Owners of West Virginia sion committee on field testing. commodate the equipment and Their appearance followed around- the -clock grind. This was strictly yesterday asked the FCC to order the three the personnel of companies Tuesday questioning of Dr. Allen B. a local affair and took a back seat to hearings looking toward the alloca- for tests Nov. 14. but in view of commercial program commitments. As we tion of channels for a theater televi- DuMont who went over his earlier the continuance to Nov. 21, it has statements that color is not yet roamed all over the dial, we found that sion service. Other petitions by local apparently been possible to work WCBS -TV did the biggest job, with sev- theater groups are expected to fol- ready. it out. At in eral 15- minute roundups prior to 11 p.m. low shortly. one point Tuesday's ques- and steadily from that hour until sign -off. With particular reference to West tioning Commissioner Robert F. Coverage was sponsored by United Fruit Virginia communities, Jones asked Dr. DuMont if he did the exhibitor not Co. and was heavily sprinkled with Chi - group declared that "theater televi- think the Ted Mack Amateur quita Banana spots. These animated films, sion offers a unique and unparalled Hour, recently lost by the DuMont Pye, Of Britain, Plans net to NBC, might have been backed by the familiar jingle, were quite opportunity for local community re- by in entertaining, although we saw too many service. In addition to bringing tained DuMont were it color. Dr. DuMont replied a real dif- in one nite. It was interesting to note events of national importance and TV Sales Drive Here that that the films were Technicolored prints; significance to the theater -going ference would have been made had the freeze so wonder how they would have looked on public. petitioner's members could been lifted that addi- CBS color. Doug Edwards was the work- provide valuable Pye, Ltd., one of Britain's largest tional black and white stations could service both in the take the air, affiliate with DuMont horse for CBS, with Don Hollenbeck at field of child and adult education to radio manufacturers, this month will net a O'Dwyer headquarters and Larry Lesueur at the community during the off hours launch a sales drive aimed at a goal and provide larger audience of $5,000,000 a in of for the show. Morris'. Station picked up a brief talk by when the theaters are not operating year exports Morris soon he but we cameras a n d other transmitting "The only color involved here is after conceded, in a conventional way." gold," DuMont's did not see any victory announcement from A further equipment to stations in this coun- muttered attorney, argument was that in- William A. who ob- the Mayor or Sen. Lehman. After 11, Abe stallation of theater TV try. Roberts, then equipment jected to line of questioning. Burrows showed up with Milton De Lugg could make unnecessary Demonstration of all Pye products Jones' the instal- Jones apologetically praised Dr. to deliver a politicai -type speech and sing lation of for sale as part of the drive, with theater television receiving DuMont for his pioneer role in a political -type song. Both were very funny. facilities in schools, even assuming the exception of transmitters, will video, he Unfortunately, only Burrows' shining pate the school systems of be held in Washington on Nov. 21; offering assurance that the small com- holds DuMont in high regard. was visible as a large table mike obscured munities in Chicago, Nov. 29, and New York, which some of the thea- Sanabria called for extreme cau- most of his face. ters of petitioner's members are lo- Dec. 6, at the Park Sheraton Hotel. cated could John Lakin, who will conduct the tion in the present expansion of TV. afford such installations. He WPIX OFFERED brief roundups by demonstrations, said that all equip- suggested that the commerciali- zation of video be curtailed, with John Tillman and Lowell Limpus ment operates on U. S. standards, black and white stations confined to from time to time. At 10:45, as the Dillon To NBC Field Staff with prices from ten to 15 per cent sta- the first six VHF tion's screen was occupied with pictures John J. Dillon. formerly in the lower than those of American firms. channels and color two elongated but rather flabby gentle- NBC-TV operations section, has The sales drive is a long -range assignments on the other four. He of said should be at least men named and been named an assistant director project, aimed at stations that will there two or Camera Talun gently three years of on color. massaging each in was in the web's field division. be licensed after the freeze is lifted. testing other what termed The question about Dr. DeFor- a wrestling match, Limpus' dry voice was rest's appearance arose when his heard offering the news that Dulles had attorney, I. H. Levinson. said he might conceded. . Except for an occasional First Mexican T V On The Air appear in February, after the com- bulletin, WNBT didn't get started on the parative demonstrations election until 11, when it was all over. slated for John Cameron Swayze most the that month. He said DeForrest had did of In not seen the CBS system in opera- work in his accustomed facile manner, ColorAncl Black-And-White yielding on tion here last month. occasion to other members of FCC Counsel Harry Plotkin said the NBC news staff and twice to Ben Mexico City- Mexico's first TV at the fairgrounds. The engineer DeForrest had not Grauer, who operated from the studios of operation -an experimental station said that the color system "is a asked for a ticket to last month's CBS demonstration. WNYC, where a giant tally board was set owned and operated by Guillermo Mexican process, similar somewhat He then raised the up. Grover Whalen was there and, of Gonzales Camerena, chief engineer' to the CBS in the United States." He possibility that DeForrest has a new color system to course, made a speech. Station's cover of XEW (AM) -has gone on the air said that the same receivers are offer. saying if is was sponsored by Schaefer beer, but we here with daily live and film trans- used for that that so the both color and monochrome Commission had better hear saw only one commercial, delivered by missions in both black -and -white and that no adjustment's are neces- about it now. It was then that the question Win Elliot. . . . The only other election and color. sary. All changes are made in the of a subpoena arose, but Levinson, news we saw was a brief count on WJZ- Originate At Stadium "camera bias controls, adjustments indicating Dr. DeForrest has no new TV around 9 o'clock. . Nowhere, but Programs originate at National necessary due to thc different setting system to propose, would on nowhere, did we see a pickup Stadium, where a appear from either government fair of the lens diaphragm. and on the request. the victorious camps. we is under way and will run with no need for a sub- of This, think, through black level circuit on thc camera poena. would have been the high spot of the eve- Nov. 20. A number of shows are channel," he added. ning. It is possible that such a pickup was commercial, with some sponsored by Gonzales Camerena hopes to ac- made and that we missed it, but we were advertisers and others by govern- quire a license for a permanent sta- New WGN -TV Commercial turning that dial pretty fast and couldn't ment agencies. tion here. Emilio Azcarraga, Mexi- Chicago -Continental Clothing Co. find it. Perhaps it's just as well, however. Ten of the 20 -odd sets in Mexico co's leading broadcaster and owner has signed with WGN -TV for spon- There isn't a politician around who could have been installed by Gonzales of XEW, also has applied for video sorship of a new audience participa- compete with Abe Burrows. Camercna in department stores and here. tion show, Treasure Hunt. 8 Thursday, November 10, 1949 RADIO DAILY

Sets -In -Use Increase MGM Buys 285 Spots Reported In Six Cities (Continued from Page ti On 8 N. Y. Stations hour radio sets -in -use increased from the previous 25.7 to 26.2 in the Bos- (Continued from Page in September- October report; in WNEW, WINS, WMCA and WMGM. ton, from 23.0 to 24.1; in New York, The four -day "saturation cam- from 21.9 to 23.6; in Los Angeles, paign" was launched on Tuesday from 22.9 to 23.6; in Washington, night with spots spread throughout from 20.6 to 22.6; and in Chicago. WOR's four -hour election coverage. from 21.4 to 22.0. In Philadelphia, however, average quarter -hour sets - Donahue & Coe, Inc., MGM's agency, disclosed that the remaining in -use for the week studied de- spots were purchased on the New creased from the previous 19.8 to York stations "entirely in accord- 19.5 in the September- October re- ance with good availabilities." The port. about noon of Jack Benny, "Lux Theater," and campaign will end Walter Winchell were the leaders in Nov. 11. coincident with the official opening of the picture at the Astor the "Top Ten Evening" combined Theater. Pulse ratings for the seven cities. The one -half minute and one - The combined Pulse ratings for minute transcribed commercials the seven metropolitan areas were consist of the so- called "Jody 19.0 for Benny, 15.5 for "Lux Thea- Chant," which opens the actual film ter" and 15.4 for Winchell. The fol- production and was used during the low -ups were: "Mystery Theater," by 12.5; Ar t h u r Godfrey's "Talent war the Army Recruiting Serv- 12.5; "My in the past two months ice, with the original lyrics changed Scouts," Friend Irma," 11.6; "Stop The Music," 10.8 "Sus - to plug the film. WMGM, New York indie. will pence," 10.7; "Inner Sanctum," 10.7, and "Mr. District Attorney," 9.7. broadcast from the lobby of the Astor Theater tonight from 8:00 to 8:30 p.m., as a feature of the prem- Hallicrafters, MBS Sign ALFRED and iere of "Battleground." In addition Quiz 52 WNBT will televise interviews with New Show, Wks. first nighters attending the opening (Continued from Page 1) of the MGM picture. Hult, v -p in charge of sales for the DORA McCANN web. 'Reading For Pleasure' The new series, which will originate in Chicago in the lobby of Chi- Panel Series On WNBC cago Theater, will be aired coast to WOR's "McCal111's at Home" coast, Saturdays, 5:45 -6 p.m., local "Reading For Pleasure," a panel time, beginning Dcc. 10. The quiz discussion series on English and will feature Lee Bennett and Pierre American fiction by members of the Andre as co- emcees and will spe- faculty of Brooklyn College, bows cialize in questions pertaining to on WNBC, tomorrow, 7:30 -7:45 p.m. have... film stars and movies. The series is designed to supplement the radio -assisted home study Sorensen & Co. of Chicago repre- course offered by Brooklyn College sented Hallicrafters in the deal with in cooperation with the NBC Uni- MBS. 1. Acquired a larger audience than at any time in versity of the Air. Each Friday's program will examine the novel or Ewing To Be Heard their long history-71% larger than in '44. short story to be dramatized the fol- Washington - The ABC network lowing Sunday on the "NBC Thea- will broadcast a special address of ter." A three -man panel will be Federal Security Agency Adminis- _2. Delivered 603,935 commercial impacts at the present each week, with Professor trator Oscar Ewing on the subjcct of Francis Kilcoyne of the Brooklyn "Security For All," from the studios infinitesimal rate of 15 impacts per -penny. College English Department as the of WMAL, the web's affiliate here, only permanent member. Nov. 14, 10:30 -10:45 p.m., EST. 3. Sold for three sponsòrs who have been with them for more than 20 years.

50,000 watti at 800kc. 4. Ranked first among all women's service programs aired in New York. Now covering a 17,000,000 population area at the lowest rate of any major station 5. Will you or your client let them build a record in the Detroit Area! for you for number 5?

"WIN With CKLW" CKLW our address. is MUTUAL Detroit and Windsor -that power -full station 1 J. F. Campeau, President at 1440 Broadway in New York Adam J. Young Jr., Nat'l Rep. Canadian Rep., 11. N. Stovin & Co. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 28 NEW YORK, MONDAY, NOVEMBER 14, 1949 TEN CENTS STRESSES NEWS PROGRAM IMPORTANCE

Takes Chairmanship Language- Radio 'OK' Frank Stanton, president of President Of NARND Tells Convention CBS, has accepted the chairman- Expected From FCC ship of the Radio and Television That Prestige Of News Personnel Committee for Brotherhood Week sponsored by the National Con- Radio TV frashinotou Bureau of RADIO DAILY ference of Christians and Jews. Gaining In And Washington-The FCC law depart- Brotherhood Week will be ob- ment is expected to file exceptions served from February 19 to 26 Increasing the prestige of to the November 4 initial decision with slogan, "Brotherhood-for ANA -AAAA Adopt news personnel within the by Examiner Hugh Hutcheson in Peace and Freedom." the allocation of a frequency in Bos- station, insuring the news- ton. Hutcheson's attack upon for- BMB Resolutions man's stake in television, and eign- language broadcasting, which building up membership were he termed discouraging to the Amer- listed as the immediate ob- 1.-. icanization process of foreign -born Vandals Cause Break Another round in the battle to citizens, will be disowned by the keep the Broadcast Measurement jectives of the National Assn. Commission's law staff. Bureau alive has been fired by two of Radio News Directors by It is likely, too, that a number of In WABB Operations of its three member organizations, Sig Mickelson, NARND presi- foreign -language broadcast stations the Assn. of National Advertisers, and the 4 -A's. dent, at the opening session -including WHOM, New York -will Mobile, Ala. -The Mobile Press - (Continued on Page 3) file briefs with the FCC. Register's station, WABB, is offering In reply to a BMB request that a $1,000 reward for tips leading to each of its sponsoring organizations Woods, Denny Negotiate the capture and arrest of vandals (NAB, AAAA, and ANA) "carefully Broadcasters who put the station and a large num- analyze and describe those of its re- Blast New 'Town Meeting' Deal ber of telephones out of commission (Continued on Page 6) by severing a 26 -line cable at a lo- FCC For Sluggishness Mark Woods of ABC and George cation adjoining the transmitter site. Radio Theater, Benny V. Denny of Town Hall, Inc., are The station had continued regular scheduled to continue their negotia- broadcasts Are Nielsen Leaders Sarasota, Fla. -The Florida Assn. despite a three -weeks -old of Broadcasters tions this week looking for a new strike of union radio electrical tech- has asked the FCC contract for the continuation of nicians until the vandals punctured "Lux Radio Theater" held its to place a two -year maximum limi- "America's Town Meeting of the leading position in the National tation on consideration of applica- Air" after the current contract ex- (Continued on Page 2) Nielsen -'Ratings for Oct. 2 -8, just tions by stations for improvements .t. pires in January, 1950. released, followed in order by Jack in facilities. Several managers of ABC affiliates, KDYL Sponsor Offers Benny, "Charlie McCarthy," Arthur Meeting here on Nov. 6, the Asso- Godfrey's Talent Scouts, and "Amos ciation criticized the Commission during the past 10 days, have been Insurance For Dogs approached for their views on the 'n' Andy." for "its policy of delay and procras- Topping the second bracket in tination" in considering such appli- (Continued on Page 2) Salt Lake City--- Insurance policies cations, and went on record as fav- for dogs are (Continued on Page 2) being offered on KDYL (Continued on Page 3) in a spot campaign for "Thanks" Radio License Fee Costs dog food. To launched here as a new - Anderson Agency Post WOR -FM Boosts Air Time Disclosed In Canada product test last Monday. "Thanks" As Radio -TV Director spots are featured on the Emerson From 42 To 79 Hours Montreal- Canadian radio owners Smith show, an hour -long cross -the- McCann- Erickson Inc. yesterday paid more than $13,000,000 in radio board morning feature. WOR.'FM will increase its weekly announced the appointment of Fred- broadcast hours from its present 43 license fees during the last three Insurance- minded dog owners fill erick Anderson, formerly vice- presi- hours to 79 hours, beginning today, years, Transport Minister Chevier out a coupon attached to each can of dent of Compton Advertising Agen- disclosed Friday in a reply it was announced over the weekend tabled in (Continued the Commons. The fee is $2.50 yearly. on Page 2) (Continued on Page 2) by J. R. Poppele, v -p in charge of Those who failed to pay and were engineering at the station. caught by the government's radio in- The reasons given for the expanded FM schedules, Mondays (Continued on Page 2) Ohio Broadcasters Stage (Continued on Page 3) Two -Day Hon dah Remote Radio Sales Clinic 52 -Week Sponsor Durham, N. C. -When the Bil- General Mills. Inc., in behalf ler Brothers Circus played Dur- Cleveland-An audience of 121 lined the types of information re- of its "Gold Medal Kitchen Tested ham recently, an elephant-in-the - station executives attending a two - quired by agencies and advertisers street broadcast was arranged. day sales clinic sponsored by the Flour." has signed a 52 -week eyeing the radio market. These in- contract with the American Broad- WHHT's "Country Boy" (farm Ohio Assn. of Broadcasters Nov. clude data on edi- station coverage and casting Company for sponsorship tor) scrambled to the top of Big 9 -10 was told that the day of "un- popularity, program appeal, audi- of the opening quarter -hour seg- Ruth and aired a shaky- voiced seen radio buying" is over. The ence listening habits, audience types, ment of "Modern Romance." on broadcast from the warning note was sounded by Bob composition, loyalty, lofty "how- and cost per ABC network. Dancer-Fitzgerald- dah" on her back. Dailey, radio director in the local After the fun listener, program promotion, and Sample. Inc., represented General was over he admitted that he office of McCann- Erickson, Inc. merchandising cooperation, he said. had Mills. D -FS is the agency hand- never seen a live Speaking at the clinic's opening Stephen A. Douglas, sales pro- elephant. ling the G. M. account. session on Wednesday on "Prepara- motion director of the Kroger Co., tion of Presentations," Dailey out- (Continued on Page 3) Monday, November 14, 1949 2 RADIO DAILY ,t1 - "IL`. COMING AND GOING f Vol 49. No 28 Manea, Nov. 14, 1949 10 Cts. R. E. DUNVILLE, vice- president and general HOWARD MEIGHAN, rice -president on manager of Crosley Broodcosting Corp., in general executive of CBS on the West Coast, JOHN W. ALICOATE Publisher Now York lost week for conferences with east- is in New York on a short business trip. ern division salesmen He was accompanied FRANK BURKE Edior by a group which included HARRY MASON MRS. MILDRED FITE, winner of the Cinder- SMITH, rice -president and sales manager; ella Week -end program on KDKA, Pittsburgh, MARVIN KIRSCH : Business Manager JOHN T. MURPHY, director of television, and will arrive in New York Nos. 18 for o round H. PETER LASKER, manager of WLW -D. of pleasure. Pu!ilisbed daily except Saturdays. Sundays and Ho!i lays at 1501 Broadway, New York. ED GREIF. of Bonner a Greif, publicists, is MERLE JONES, g^-ncral manager of KNX - 151. N. 1r.. by Radio Daily Cow.. J. W. back from Hot Sonngs, Ark., where he lectured Columbia Pacific Network, and WAYNE STEFF- Alienate, PresAent.and Publisher; Donald M at the Annual Post Graduate VD Clinic. NER, soles manager, are back in Los Angeles Mersereau, Treasurer and General Manager; following o business trip to San Francisco. Marvin Kirsch. Vice- President; Chester B. GEORGE MOSCOVICS, director of sales de- Bain. Vice- President; Charles A. AlieoLite, velopment for CBS -TV, has arrived on the PAULA CARR, oraducer of "From Your Homo S,cretary. Terms (Postage free) United West Coast. Town to New York," left Friday for Parkers- States (other than California) $10.00 one burg West Vo., for conferences at the offices ear California. $15.00. Foreign. $15.00. PETER DONALD, comedian, in Pittsburgh, of Di's Bros., her s,onsor. She'll also visit Address all communications to Radio Dail.. where on Sunday he spoke at the Variety Cincinnati and Columbus. 151 Broadway. New York (18). N. Y. Club dinner. Phony Wisconsin 7.6336. 7.6337. 7 -6338. MARIE WILSON, star of "My Friend Irma" Cch'e address: Radaily, New' York. PETER GOLDMARK, Columbia network direc- on radio and in the movies, is in Memphis, tor of research and engineering development, Tenn., for personal aopearances in connection WEST COAST OFFICES has returned from England aboard the Maure- with the showing of the film. Allen Kushner, Manager tania. 6125 Nell..end Blvd. Phone: Gladstone óa36 BERT WHEELER is back in town following WASHINGTON BUREAU ELEANOR EDEN, radio pianist, has returned a personal appearance tour He was on "Caval- from o tour and hos resumed her keyboarding cade of Saturday WABD nelre. H Older. Chief 64.7 Dahlanes. Rd. Stars" over Phone: Wlsttrsln 3271 at Bill Be rtolotti's. WILLIAM SHAW, assistant sales manager of CHICAGO BUREAU MARTHA TILTON. co -star on "Curt Massey KNX -Columbia Pacific Network, has left the Hal Tata. Manager. Time," to Oakland, Calif., for an appearance West Coast on a two -week trip to Now York Housing Problem 3E0 Ne. Michigan Are at o benefit performance for disabled veterans. and Chicago. Phone: Randolph 6 -6650 SOUTHWEST BUREAU Paul Girard. Manager Radio License Fee Costs Woods, Denny Negotiate Solved Toner Petroleum Bldg.. Dallas. Texas Disclosed In Canada New 'Town Meeting' Deal This cat had too many kittens Phone: Riverside 3516.8 to care for in her regular home.

F.. It . second class matter. April 5. I Continued from Pa;e 11 Continued from Page 1 So she found a big knot -hole up ! + ?7, at thepostof5cer at New York. N. Y.. _-r the act of March 3. 1879. spectors paid more than S200,000 in question of whether the web's ser- a tree and moved her family in- ies court fines and costs. Figures were should be televised and. if so, a neat solution to her problem. tabled for C. W. Hudson (PC -Vic- should it be simulcast. it was learned toria. Ont.) by RAD10 DAILY last week. Another There's a neat solution to any The cost of collecting the license question under consideration centers advertising problem in the rich fees amounted to approximately on a possible reduction in the broad- market of Baltimore. You just FINANCIAL S1.700.000 in the three years. Of this cast time of the program from its `" ra rvr In) buy W- I -T -H, the big inde- amount 51.000.000 was paid out in the present full -hour to one - half -hour '

Ohio Broadcasters News -Program Importance Broadcasters Blast Stage Sales Clink Stressed At NARND Confab FCC For Sluggishness

(Continued from Page 1) (Continued from Page 1) (Continued from Page 1) who also spoke at Wednesday's of the Association's annual conven- newsmen equal rights in protection oring the enactment by Congress of meeting, declared: "We believe ra- tion, Friday at the Commodore of their news sources. "We have a law embodying a two -year time dio is an excellent medium and have Hotel, New York. Approximately Mickelson had a word of comfort limit on improvement application, if r' for a long time." The Kroger Com- 200 newsmen attended the three -day for "those of us who will remain in the FCC takes no action in the mat- pany has spent "close to $9,000,000" session which ended yesterday. AM news broadcasting without ter. in radio since 1941, he disclosed. much prospect in the immediate Another resolution blasted the Wednesday in- Sees News Personnel Growing "do- and unstable Other speakers "Tne number of stations within future of getting into television." nothing attitude cluded Beth Black, account execu- maintaining news Their position remains "very se- policy of the Commission as eviden- tive for the A. Co.; tne United States ced in its to decide so- Joseph Katz departments marines by competent cure," he declared. "There is nothing failure the Dr. Kenneth Dameron, of Ohio State news personnel has ln_reased sharp- new on the horizon which indicates called clear channel case (which) is University; Joseph L. Brechner, it to me that television can in any way threatening to disrupt the entire ra- manager of WGAY, ly witnin tne last truce years, but dio industry." The FCC was Silver Spring, is still an obvious tact tnat the vast compete with AM broadcasting in asked Md., and Frank Headley, president the presentation of sharp, hard -hit- also to use its authority to prevent of York. The majority are willing to trust to stair Cuban Headley -Reed, New members with no news training and ting, factual broadcasts presented stations "from usurping com- meeting's chairman was Carl E. swiftly and concisely with no waste manding positions in frequencies on George, president of the Ohio Assn. no understanding of tne community which listeners of Florida, Georgia impact of news, iviickelson said. of time between the event and the of Broadcasters, and vice -president broadcast. In short, it appears now and the Gulf states have a right to and sales of WGAR, Cleveland. rle continued: "it is also an un- listen to American stations." fortunate tact that news personnel that AM news will remain strong Miss Black stressed the need for indefinitely.. .. " adequate station information in usa- nave tar too little prestige within the station itselt. borne stations re- The most significant proof of ert K. Richards, director of public ble size and said she buys with a NARND's success during the past relations for the NAB, reported that 1:; long -term view and always looks gard news directors as top station executives, as tney should, out un- year, Mickelson said, is its increas- co- sponsors of the annual competi- to see what the station does with ing acceptance within the broadcast- tion, the States junior its local time. fortunately tnis is not generally true. United in many cases tnere is greater ing industry. "The voice of NARND chamber of commerce, had announ- Brechner pointed out things which ... is now heard," he said. "Broadcasters ced again that there would be full helped make his small station suc- prestige, greater responsibility, and more remuneration outside the news recognize the name.... Talk to the participation by 48 states and by all cessful, such as community selling editor of a trade festivals. department. That s not a pretty pic- publication or the the territories. Based upon reports and special summer sales editor of a news service. You won't from the jaycee's 1800 Headley rapped rate cutting and ture but it s true, and will be until chapters and the news director is regarded as a fail to note that NARND is a well broadcasters all over the nation, he P. I. business. He said, "The value and highly respected segment of the estimated that upwards of one -half of merchandising aid is controver- person of equal stature with the program manager, the sales manager, radio broadcasting industry." million students participated this sial. Program promotion deserves In discussing the third annual year -almost doubling the total par- your thorough support. I think it's and the chief engineer." "Voice of Democracy" contest Rob- ticipation in 1948. time a mature industry recognized Impact of TV Cited the proper relation between spot Mickelson had this to say of the and network rates. Although net- video outlook, from the newsman's works use up the preferred evening viewpoint: "There is plenty of evi- time and occupy a great deal of dence that we need to become much commercial time, the total net in- more active in television.... Only for profitable selling /NYEST/G4TE come of affiliated stations from spot a small percentage (lb.'r per cent) time sales is larger than total net of the television stations now on the income of affiliated stations from air have employed competent news the networks." personnel to report, write and pro- WDEL WGAL duce their own news broadcasts. WILMINGTON LANCASTER WOR -FM Boosts Air Time Unless we move swiftly to promote the concept that news broadcasting, D E L A W A R E PENNSYLVANIA From 42 To 79 Hours whether it be in AM or television, should be done by trained news per- (Continued from Page 1) sonnel, we may find ourselves in an through Sundays, were "the great irreparable position." 'W RAW increase in the ownership of FM Tells of NARND Expansion HARRISBURG READING sets in the Metropolitan area" and The views on its own the sta- NARND's "the widened area" which were sum- PENNSYLVANIA \ P E N N S Y L V A N I A FM membership potential tion can serve with its new marized thus: "We have 180 mem- antenna located on the WOR -TV bers now, but we have a potential tower at North Bergen, N. J. of nearly 2,500. Certainly one of our The former FM schedule, through- objectives should be to place at least out the week, was from 3 p.m. to 'WORK WEST one competent newsman in every 9 p.m. The new schedule will .pro- radio station FM, or televi- YORK EASTON vide programs during the following -AM, sion." P E N N S Y L V A N I A PENNSYLVANIA hours: Sundays, 3 -9 p.m.; Monday, Among other tasks the NARND 10 a.m. -9 p.m.; Saturdays, 1 pm.-11 has taken on and will continue to p.m.; and the remaining tour days carry out, Mickelson said, is that and of the week, 10 a,m. -11 p.m. widening and strengthening the ra- WOR -FM will carry WOR's AM broadcasts during the foregoing dio or TV newsman's right to oper- WDELTY "WGAL TV ate on an equal footing with report- WILMINGTON LANCASTER hours, except for a special weather ers for other media. "We still need," report, Mondays through Saturdays, the NARND president "to DELAWARE PENNSYLVANIA 6:15, in which WOR -P`M will tie in declared, with the Rural Radio Network for establish indelibly the fact that the state -wide coverage. United Fruit microphone and the television camera should have access to all the STATIONS Co. sponsors the weather report pro- sources of news STEINMAN gram on WOR -FM. where the pencil and paper are now permitted. And Clair R. McCollough, Managing Director beyond that, that radio should have Wedding Bells access to all potential sources of ROBERT MEEKER ASSOCIATES Frank Tirico, announcer for news." WMIK, Middleboro, Ky., will be In line with this, Mickelson touch- Chicago San Francisco New York Los Angeles married on Nov. 19 to Ruth Vuhany, ed on the Association's progress in of Bloomfield, N. Y. its campaign to secure for radio It's even bigger than bigger Each time you look at radio it's bigger. You turn your head away and before you turn it back it's bigger than ever.'

Radio is bigger than anything-. bigger than magazines, bigger than newspapers, bigger than both of them put together.

Yet in measuring the bigness of radio, people still use obsolete yardsticks. Yardsticks, for example, which compare the circulation of a whole magazine with the audience of a single network program. (It's like saying my apple -tree is bigger than your apple, as Variety recently put it.)`

Or take a yardstick like "cost -per- thousand listeners." In radio a more realistic gauge is "cost- per -million." In radio there is no such thing as only "a thousand" listeners. (It's like using a ruler to measure the distance between the stars.)

Sometimes the only way you can tell anything is bigger than anything is by discovering that it's smaller. The cost of customers delivered to advertisers in network radio

is smaller than in any other major medium. ' People are buying radio sets at the rate of 650,000 a month! And CBS is both bigger and smaller than CBS reaches 34 WP anything in radio - bigger because it delivers million families each week! The country's more millions of listeners to advertisers largest magazine has a readership than any other network; smaller because of about 15 million families per issue. it does so at the "lowest cost -per -million." a CBS' "cost- per -million" CBS actually delivered to advertisers -where 99,000,000 people gather every week comes to only $1670- or one customer for The Columbia Broadcasting System one -sixth of one cent! f 6 Monday, November 14, 1949 RADIO DAILY

ANA -AAAA Adopt rNE H FEE I% BMB Resolutions RACK) NARND Confab Opens (Continued from Page II search needs that can best be served by a cooperative organi- tripartite, MORE than 100 radio and TV zation," the ANA said in a resolution news by its Radio and Television Group directors attended discussion panels in the three - that. as far as radio advertisers are .11oittly About -F/nuhotttttt. - . ! annual day convention of the National concerned, research into station cov- WEEK -END CUFF NOTES: Watch for more NAB member. Association erage area is the type of activity of Radio News Direc- ship resignations if the board decides to set up Broadcast Advertising tors. falling into that category. At the weekend convention, Bureau as private enterprise.. . . many dues -paying members feel that whose main theme was the building Improvement Seen Possible up of the of service of BAB is due them as members of the industry association. prestige news directors BMB's present service in this re- within stations to executive levels, spect could be improved. the ANA New policy at NBC (both radio and TV) is that scripts submitted must the main speakers included NARND declared, by the addition of data on be read within one week. Nice consideration if they live up to it . . , president Sig Mickelson of WCCO, time of year," giving seasonal vari- Chesterfield cigarettes considering bankrolling Joe Franklin's "Smoke Minneapolis; NAB president Justin ations in station coverage. In for- Miller; Benjamin Cohen, assistant Dreams" in Jan. . . . NBC interested in a TV show with Doris (Radio warding the resolution to BMB, the secretary general of the United Na- ANA's president, Paul West, voiced Registry) Sharp called "Meet the Actor." Is there no end to Doris' versa- tions; NAB public relations director "the determination of advertisers not tility? . . . Frank Cooper now handling Mickey Rooney. . . . Jean Robert Richards; Edwin C. Canham, to slip back to the early chaotic Sablon, due to make a film in Paris. expected back here in Feb. . . . editor of the Christian Science Mon- days in media research. . . . If we itor; Elmer Davis of ABC; Edward Doug Storer. who started Bob Ripley "s "Believe -itor -Not " feature on retrogress, eventually economic ne- R. Murrow of CBS and General cessity, brought about by more in- radio some 20 years ago and has managed it ever since, stepped into Omar N. Bradley. tense competition and the growth of the role of emcee on the TV version's final stanza last week and did Among the over -all problems of new advertising media will force us a right smooth job. Series is off until Jan. 4th when it comes back bank- broadcasting to be taken up at the to regain the position we now rolled by Ballantine Beer.. .. Radio Row loses one of its more eligible NAB board meeting tomorrow will have... , be the future of the new Broadcast The resolution was described by bachelors when Jerry Layton ties the knot March 19th with lovely Sheri ll Advertising Bureau and of the the ANA as representing the com- Cannold. Bob Taplinger "s Gal Friday. . . . NBC planning to adapt Clare Broadcast Measurement Bureau. bined judgment and experience of Eooth Luce "s "The Women" for video.... Peter Donald sex the reason The question of whether the NAB the 212 members of its Radio and the preem of Berle's film in Lindy's is off is because Lindy couldn't find should remain within the fold of Television Group. It was prepared the NAB or be set as a private en- by the group's steering committee, room for the popcorn machines. terprise will be considered. whose chairman is A. N. Halverstadt, tT * According to a survey released at manager of radio and television for the NAB's 2nd district :meeting at the Procter & Gamble Co. JUST THINKING OUT LOUD. There's no question Asbury Park, N. J., 64 per cent of Approved By Board but that the world's greatest speakers are heard over the radio the small - market stations have The 4 -A statement was issued on and rarely are any of them 15 minutes or at most a half -hour solved one of their sales problems time salesmen from behalf of, and "with the entire ap- of time. In emergencies, the Pres. of the United States has spoken by paying their proval" of the 4 -A board of direc- 15 per cent to 20 per cent commis- tors, an announcement by that or- longer, but it is the exception rather than the rule. Why then does sions, thereby producing the best ganization said. the broadcasting industry at its gatherings (such as District results.... WCBS landed sponsors The 4 -A statement, however, while Meetings, for instance) have speakers who run for an hour or for both the AM and TV coverage "endorsing the need for Broadcast of the local elections: F. M. Schaefer more until the original group of say 225 listeners has dwindled Brewing Co. for radio and United Measurement Bureau, Inc., and for into the type of audience information down to a mere handful? Why can't the industry put practice Fruit Co. for television.... Before which BMB supplies," added: "We what it so finely preaches? What's more, the worst offenders in the tumult and the shouting of the do not feel that this additional infor- this dep't are usually men who know better and who actually rep- elections were over, MGM launched mation or service should what it described as a four -day be specified resent the industry. "saturation campaign" in behalf of or spelled out at this time. It must production, "Battle- come, if and when it a * * * * its new film comes, as ground." The campaign consisted natural growth and to fill a definite TELLING ON TELEVISION (or views on video): Saturday need." of 285 spots, transcribed "Jody night is the loneliest night of the week -on television. Don't the networks Chant" commercials bordering on think that anybody stays home that day? Certainly the way the pro- "irritation" advertising, over eight New York stations: WNBC, WCBS, gramming goes at present. video won't keep 'em there. . . . The new WJZ, WOR, WNEW, WINS, WMCA Send grEhdav Sunday p.m. Paul Whiteman show has too little production arrange- and WMGM. ments and too much dancing. 'Pops' is deserving of a better fate. . . . !Highlighting the continued up- Poor scripting is hamstringing Al Bernie. The talent is there but who is to surge in network business was the signing of a seven -year contract for y, . . . are about the way producer Frank reetinp o_Jo- express it? Name stars raving the radio broadcasting of the World Telford handles them on CBS' "Silver Theater" on Monday nights. . . . Mutual, with Gillette November 14 Series by performance on "H'wood Co. as the sponsor. Hazel Estes Morton Downey Sidney Paul turned in a contract-winning Safety Razor Under the deal signed with Baseball Budd Hivlick Wanda Ellis Screen Test" last week. . . . Marty Glickman is easily the standout Commissioner Albert B. Chandler, Dick Nesbitt Dick Powell television football reporter. His comments on a game fully reflect his serve more than 520 Martha Tilton Mutual will Johnny Desmond varsity background. Conversely, however, Marty does not scintillate in MBS stations plus an auxiliary list November 15 his radio basketball coverage as he strives to keep up with every of some 200 stations in the United Franklin P. Adams Carol Bruce Cu- maneuver rather than describe the pattern of the play. And. as for States, Hawaii, Alaska, Canada, Norman E. Beck ba and Latin America. November 16 Marty's over -use of the word "swish," how about that. Albert A. Grabe Jim Jordan á Lucien Dumont Gordon R. Gray BROADCASTERS... Lawrence Tibbett Jean Sargent SMALL TALK: ABC's sports ace, Joe Hasel, is cele- You can oet yourself a ton -flight promotion Mary Margaret McBride brating his 20th ann'y in radio this month. Nice goin,' Joe, and man with an outstanding record. This man has director Louise Starkey by been a radio station sales promotion here's to the next 20! . . . ''Versatile Varieties," produced has had long experience as November 17 for lour years. and Basch, a nine -week hiatus on a time salesman and in station programming. Frank Fay Wiley Walker Frankie Scott and Charlie takes the 18th leaving with a Pulse rating of 19.0- highest in their Write RADIO DAILY, Box No. 286, 1501 Jack Lescoulie Quin Ryan Broadway, N. Y. C. time slot. r' tEL `Y

Section of RADIO DAILY, Monday, November 14, 1949 - TELEVISION DAILY is fully protected by register and copyright BRITAIN TO USE CBS COLOR VIDEO

De Forest Tells FCC Pulse Top l'en BBC In Research TELE TOPICS I Texaco Theater, NbC 61.5 1Vith Home-Built Talent Scouts, CBS 46.6 Of 'Superior' Color TV Godfrey Friends. CBS 39.6 Color Studio CRISIS" a Chicago origination recent y Goldbergs, CBS 38.2 ' arrived on the NBC web, may be Washingtongton ßrnc of RADIO DA LF Toast of Town, CBS 37.1 Dr. Peter C. Goldmark. CBS di- accurately described in two words -noth- De Forest Stop Music, ABC 32.1 ing Washington -Dr. Lee rector of engineering research and happens. As reviewed last week, the told the FCC Thursday that he is Fireside Theater, NBC 31.3 development. has disclosed the half -hour format is as follows: A person that working on a color video system Kraft Theater, NBC 28.1 British Broadcasting Corp. will be- who has experienced a crisis in her life, superior to anything yet offered, but Studio One. CBS 2ß.O gin color TV experiments based on tells her story to reporter Adrian Spies. it will be a it is Philco Playhouse, NBC 27,5 When reaches that year before the CBS color system. Goldmark she the point of decision, to show. He said his system is last week her who ready returned from London. narrative is stopped and actors, not compatible, but that it will not where he demonstrated the CBS r have been briefed in the story -line before- require a change in standards. The system before leading British hand, resolve the situation according to engi- 76- -old inventor, currently ac- neers at the invitation of the British their own interpretation and without script. year Rates Up On NBC's 4 tive in organizing a new company Institute of Electrical Engineers. Their decision is with the "real compared to produce home receivers, was un- Goldmark disclosed at the same r life" action and then the is re- routine able to offer much of value for the Second Web Card time that CBS research engineers peated.... On the air, the show moved he said. He have begun work on designs for the Explanation the format Commission at this time, at snail's pace. of does plan, however, to press forward first universal pickup equipment by Robert Cunningham took four minutes, his work. NBC yesterday issued its second for use in commercial color. at which and life" with developmental point Spies the "real The Commission also heard the network rate card. offering an inter- He said that the BBC's decision woman took over. At 11 minutes, Cunning- Raymond Wil- connected web of 26 stations for to begin experimenting in color ham to the scene for the consulting engineer, began set actors motte, who spoke at some length on $11,875 per hour, class A time, plus video followed investigation of the i -with Spellbound -type music as a back- of polycasting as the 23 non -interconnected stations for CBS color system in this country by ground -and the action didn't begin until the advantages solution to the power difficulties $5,550, or a total of $17,425 for the BBC engineers and ex 'scutives. and almost 14. The playlet ran only two min- for UHF. Wilmotte 49 outlets. a study of color equipment built in utes, and then Spies and the woman took predicted the called for a series of low- priced sta- In a letter accompanying the card England by Pye, Ltd. The latter t over until 21 minutes. Setting the scene set' - to advertisers and agencies, George equipment, built from CBS designs, again took three minutes and play once tions in what today are normal the vice areas to TV stations, assuring Frey, director of sales. said that the was used by Goldmark in his Lon- more was stopped after only two. After a web is being used for over 21 hours don demonstration. with woman, even reception throughout the area. final check the Cunningham simultane- a week by 33 bankrollers. Goldmark said that the BBC's closed with something like this: "Who can These would broadcast ously, signals from the Rate card number one offered 21 color plans include the building of tell what is real and what is imaginary receiving the central studio station on two chan- interconnected stations for $7,600 complete studio and receiving when all the wor!d's a stage ?" That line, ghosts. and 13 non -interconnected stations equipment, all based on CBS de- .un, we think, embodies the show's major fault nels to protect against for $3,300. Virtually every station signs. H. L. Kirke. chief of the -the plot did not seem real, and as fic- listed on both cards has increased its BBC's research department. will tion it was as hackneyed as they come. Frank McCall Named rates. direct the British color activities, . Program is produced by Ted Mills NBC -TV News Chief under the general supervision of Sir and directed by Norman Felton. Noel Ashbridge, BBC director of Appointment of Francis C. McCall Emery To Hit The Road technical services. THE TRADE'S still buzzing about Arthur as director of news and special In Personal Appearances The British observers were im- Godfrey's on- the -air blast at an "over- events under NBC's new TV reor- pressed by four major points in zealous" flack (presumably the George ganization has been announced by Bob Emery, proprietor of Small their study of CBS color, Goldmark Evans office) for planting teen -age girls Pat Weaver, v -p in charge of tele. Fry Club on DuMont next week be- said. listing them as follows: sim- in the show's audience to squeal for Bill Adolph J. Schneider was named gins a personal appearance tour of plicity. color fidelity. sharpness of Lawrence two weeks ago. When the kids manager of operations. theaters, stations and stores in Bos- image. and ease of adaptability. F of the became noisy during a rather dry talk on with NBC since ton, Chicago and New York. Frank Returning to the subject McCall has been equipment nuclear physics, Godfrey rebuked them 1937 and during the war served Baer, program's film cameraman new universal TV pickup and threatened to clear the studio for overseas in Europe and the Pacific. will cover the dates. being designed by CBS. Goldmark future shows. Last week, however, after said it will have the advantages of Arthur had found out that the girls were being "all- purpose." simpler to build plants, he apologized to them and let go and operate. and more compact vole RCA Receiver Adaptable at the p.a. instead. The original incident New than present equipment. prompted Berle to address his audience on his show last week somewhat as fol- Bands, Voltages Ziv's "Easy Aces" Film lows: You'd better wake up or I'll send To Various you over to Godfrey and have him bawl To Be Sponsored On DuM you out. A major step toward solving prob- from any voltage between 110 and lems of international video stand- 240 and on any power frequency be- "Easy Aces," quarter -hour film Jane NBC IS PITCHING the Dave Garroway ards has been claimed by RCA tween 40 and 60 cycles. This power program starring Goodman and of a new re- supply need not be the same as the Ace will be aired weekly. Wednes- 1 show at Budweiser beer, in the hope through development 7:45 by 15 DuMont sta- that CBS may not be able to clear stations ceiver built to operate on the vary- power furnished the transmitting day. p.m.. on either Dec. 14 under spon- for the Ken Murray stanza.... CBS will ing power line voltages and fre- station. The set operates tions. beginning of 60 fields (30 of Phillips Packing Co.. do an experimental closed circuit audition quencies prevalent in many foreign the American system sorship by frames), 525 lines, or the proposed through Aitkin -Kynett agency, Plrt- r of a "Lum and Abner" TV adaptation countries, it was announced of 50 fields (25 within the next few weeks. Web empha- Meade Brunet, managing director of European system adelphia. 625 lines. Another feature Produced by Ziv Television Pro- sizes, however, that it's strictly a trial the RCA International Division. frames), is the set will receive any of ductions, Inc.. program is scripted with no firm plans for a regular series for The new non -synchronous receiver that was for world markets by the 12 very high frequency channels. by Ace, George Foster, Mort Green ' the team.. . WNBT has not cancelled designed most foreign -made Raymond. Jeanne Harrison the Hank McCune show, as itemed here engineers of the RCA International in contrast with and Jack one Betty Garde is featured last week. Station did knock out the Division in conjunction with the receivers that pick up only directs, and in the cast. film for one week because of a bad print. RCA Victor Division. It operates channel. An14rv4`

Section of RADIO DAILY, Monday, November 14. 1949

(redits Top TV Service VIDEO "SKYHOOK"K" I.gGT-ITS CBS tensless tens To RMA Town Meets For Gridiron Telecast

Washington lrnrfUn of RADIO 11Á11.1' TV football fans who will follow Washington - The training and the Columbia University - Brown education of TV servicemen is five football game from Baker Field, years ahead of what it would be New York, next Saturday, Nov. 19 were it not for the RMA Town (CBS -TV, starting at 1:20 p.m.) on Meetings, president R. C. Sprague. their video sets, should have a bet- of Sprague Electric Co.. said at a ter- than -front -row seat. if all claims town meeting for servicemen here made by CBS -TV for a new lensless in the Washington area. This was lens to be used for the first time by the seventh such session in the past the network shape up to expecta- two years, with over 800 servicemen tions. turning out for the three evening Designed By Dr. Back sessions. Sprague is chairman of the The revolutionary new 1 ens , RMA Town Meetings Committee. Video- Reflector, designed by Dr. Calls lob "Tremendous" Frank G. Back, creator of the Zoo - In opening the three -day session mar lens, is a 40 -inch lensless lens, Sprague declared, "At the time this designed to bring sharp close -ups of committee took on the project of sports and news events to the na- helping the radio technician upgrade tion's home TV screens. himself to television, there was In the new Video -Reflector lens- little realization in the industry- less lens, the optical trick is accom- from technicians to manufacturer plished with mirrors. There is not a -of the tremendous educational job lens element in the entire system. involved. Neither did the industry Four special reflectors bounce the realize that the center of importance light beams back and forth to obtain had shifted from the salesman to magnification so high that the figure of a man more than a block away the technician. Revolutionary new attachments for all types of TV lights have been "As a result of these 'town meet- from a TV camera completely fills installed in the studios of WCAU -TV, Philadelphia. The "skyhook" the screen of a TV receiver. ings.' our educational activities to- lights enable engineers to secure many lighting effects which previ- day are at least five years ahead of Up until now, extra -long -focus ously required much testing and pre- setting. Lights are attached to I telephoto lenses were out of the where they would have been other- rails and may be wise. Individual manufacturers, the overhead power suspended or angulated in any direc- question for TV pickups. A lens press, and other services have, tion, plus moved to any direction on the power rails. One man can set I with a focal length of 25 inches trade the studio lighting in a matter of a minute or two. (which by old standards meant I believe, been stimulated to extend that help to technicians in a manner it had to be at least 25 inches long) for all American 16MM & TV Capodanno Joins were about the longest that could be that is an example Introduce Emerson used. industry." Improved Sound Track As Dir. Of Engineering A new type of sound track, which R. T. Capodanno has been ap- offers substantial improvement in pointed director of engineering at EI1GIIlEERS- EI1GIIlEERS- the reproduction of sound with Emerson Radio and Phonograph average 16 -mm projectors and TV Corporation, Dorman D. Israel, ex- has been introduced by J. A. Maurer, ecutive vice -president of the com- COIISULTAIITS COII5ULTAIITS Inc., Long Island City, N. Y. In this pany, has announced. new track, the familiar bilateral Capodanno was associated with type of recording in a single line is Philco for the past eleven years, replaced by a group of six smaller where he was active in government McNARY & WRATHALL RALPH B. AUSTRIAN VA tracks, each a duplicate of the projects and in developing home, other and one -sixth the width nor- auto and radio receiver designs. RADIO ENGINEERS Television Consultant mally employed. The multiple track Prior to this, he was connected with 906 Natl. Press Bldg. 1407 Pacific Ave. 1270 AVENUE OF THE AMERICAS thus contains twelve simultaneously the University of Illinois, Physio- identical areas. logical- Psychology Department. Washington 4, D. C. Santa Cruz, Cal. NEW YORK 20, N. Y. modulated. 5fember AFCCE Tel.: CO. 5 -6848 PRODUCTIOII PARADE A. R. BITTER L. W. ANDREWS, INC. A Technical Story New Flex Lite RADIO CONSULTANTS Consulting Radio Engineers The job of telling a technical story Aero- Motive Manufacturing Corn - 219 WHITAKER BLDG. 4125 MONROE STREET in simple terms is done graphically pany announces a new addition to a DAVENPORT, IOWA TOLEDO 6, OHIO in a three -color, four-page folder their line of Flex Lites, namely announcing American Structural combination Flex Lite and Exten- Phone 2 -7824 Tel.: Kingswood 7631 l'rodurts Company's new rectangu- sion Cord Trouble Lite to work on lar television bulb. American Struc- 110 volts in place of flashlight bat tural is an Owens -Illinois Glass taries. Service men in many fields Company subsidiary. The folder, have long wanted a small trouble WILLIAM L. FOSS, Inc. written for tube and set manufac- light that would fold up compactly GEORGE P. ADAIR Formrly Colton 1 Focs, Inc. turers, shows dramatically why the enough to be carried in a service Radio Engineering Consultants rectangular bulb is the only bulb man's tool kit. The new model 110 EXecutive 1230 Exten- 927 15th St., N.W. REpublic 3883 that uses all the viewing surface. comes equipped with a Flex EXecutive 5851 gets all the picture and provides for sion approximately 12 inches long 1833 M STREET, N.W. WASHINGTON, D. C. reduction of cabinet size. Dimension- and a neopreme service cord 12 feet WASHINGTON f, D. C. al drawings are included. long. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 29 NEW YORK, TUESDAY, NOVEMBER 15, 1949 TEN CENTS NAB FINANCING GETS CONSIDERATION

Plan Xmas Drive CAB Takes Issue Camden, N. J.- Preparing for a Members Of Board Finance Committee big Xmas drive on the 45 -nnp On TV music reproduction system, the Meet To Discuss Budget Problems With Dunton RCA Victor Home Instrument and Record Departments are readying The Canadian Assn. of Broadcast- an intensive and complementary And Make Recommendations ers has challenged a statement by program, employing national ad- A. D. Dunton, chairman of the board vertising, a new radio program for Washington Bureau of RADIO DAILY of governors of the Canadian Broad- children, and a variety of point - Drewry Announces Washington - The problem casting Corp., on the status of Cana- of -sale display units to spotlight of financing NAB operations dian television, as quoted in RADIO 45 -rpm instruments and records for the balance of the year DAILY on Nov. 1. as ideal Xmas gifts fcr all family Peabody Plans In a letter to RADIO DAILY last members. Special emphasis will and effecting additional cuts week, T. J. Allard, general manager be placed on the expanding chil- in operations came before the Athens, 9, is of which represents 95 of Ga.-January 1950 the CAB, dren's market. the in Board's Finance committee at 119 -owned sta- deadline for entries this Canada's privately year's Peabody Awards competition, a meeting held yesterday on tions, questioned in particular Dun - ton's assertion that television in according to an announcement yes- the eve of the three -day ses- ( Canada is "wide open" for private terday by Dean John E. Drewry of sion of the full NAB board. broadcasters. Said Allard: "This BMB To Suspend; the University of Georgia's Henry W. Grady School of Journalism, It is no trade secret that the (Continued on Page 2) which administers the awards. (Continued on Page 5) New Service Studied Winners will be announced at a Capital Radio Women luncheon meeting of the Radio Ex- Will Hold One Day Clinic Plans to suspend operations of ecutives Club of New York on May Buller To Address Broadcast Measurement Bureau on 1 by Edward Weeks, Peabody board Washington -A publicity clinic, December 31 except for servicing op- (Continued on Page 2) designed to give D. C. women's club, erations on the Second Study which REC Luncheon Thurs. Embassy and other organizational is scheduled to be released next Twelve ABC Stations publicity chairman an insight on month, were announced last week- Get Promotion Awards Ralph Starr Butler, formerly vice - how to use radio to promote their end following a meeting of the ex- president in charge of advertising activities, will be given Thursday, ecutive committee of BMB. Twelve radio affiliates of ABC for General Foods Corp., will be the Nov. 17 by the Nation's Capitol Decision to curtail operations was have won top honors in the net's guest speaker at the luncheon -meet- Radio Women on the American made by NAB, AAAA and ANA, the sixth annual competition for out- ing of the Radio Executives Club of University campus. The clinic is three associations which are mem- standing audience promotion of net- New York at the Hotel Roosevelt, sponsored by the public relations (Continued on Page 8) work programs. Award certificates Thursday, at 12:30 p.m. division of the university and the are given by ABC based on question - Butler, pioneer in radio advertis- (Continued on Page 6) 17 Davis Named Vice -Pres., (Continued on Page 6) ing who for years supervised the (Continued on Page 2) Of & Eckhardt Texas Co. To Sponsor Kenyon Dept. State to Send Georgia Tells High Court Met Opera Airings Hal Davis, publicity director of Music Series Overseas Kenyon & Eckhardt Agency, New FCC Right In WGST Case The Texas Company will sponsor York, yesterday was named vice - All Sunday's programs of the New ( the Metropolitan Opera Saturday president of the agency following a Friends of Music chamber music Washington Bureau of RADIO DAILY afternoon radio broadcasts over the meeting of the board of directors. series at Town Hall, and all subse- Washington -The State of Georgia ABC web for the tenth consecu- Two other executives were elected quent programs this season, will be told the Supreme Court in great de- 26, tive year starting November to similiar positions. They are Rob - recorded by the International tail yesterday that the FOC judg- it was announced by George A. (Continued on Page (Continued on Page 4) ment concerning the ability of a Sloan, Chairman of the Board of the 5) radio station to serve the public Metropolitan Opera, W. S. S. Rogers, interest cannot lightly be set aside Chairman of the Board of the Texas by a state court. In the case of (Continued on Page Shelley Named President 8) (Continued on Page 4) News Directors 4)111 Barrels Of Radio Record TN' lteeeplion The law of averages took time Shelley, of Menkoff, WOW, Omaha, Montreal -A television broad- out Sunday night on ABC's "Stop Jack WHO, Des Moines, and Soren cast was viewed here Friday the Music," when two listeners Ia., was elected president of the Na- secretary. night, to D'Alton - tional Assn. of Radio News Direc- The following men were elected to according Wood collected fat iackpots for iden- lock, of Iberville. Quebec. He tifying a "Mystery Melody." The tors, succeeding Sig Mickelson, dur- the NARND board for three -year ing the closing business Boston; brought television equipment first tune, "Chief Hckum." had session of terms: Ben Cochran, WCOP, which he built himself to the gone unidentified for six weeks. the NARND convention held in New Sheldon Peterson, KLZ, Salt Lake York apartment of Mr. and Mrs. Albert Minutes after it was successfully last week. City; John Bills, WQAM. Miami, Fla., the three Ben Chatfield, WMAZ, Desjar dins, and named, another listener hit the Macon, Ga., and Tom Eaton, WTIC, Hartford. watched a boxing match staged bull's eye- naming the new tune was named first vice -president; Jim Conn. Jack Shelley, of WHO, was - Bormann, Cedar in Madison Square Garden, New "Rustic Dance." Rapids, Ia., second elected to fill the unexpired one - York. vice -president; Sheldon Peterson, year term of David Kessler, WHAM, KLZ, Salt Lake City, Utah, treasurer, (Continued on Page 8) TURN TO ,Envision Empire State As All -N. Y. Video Mast PAGE 7 Tuesday, November 15, 1949 2 RADIO DAILY

Butler To Address CAB Takes Strong Issue -_ REC Luncheon Thurs. With Dunton On Video COIY11t1G and GOIIIG (Continued from Page 1) (Continued from Page 1) of Vol 49, No. 29 Tuesday, Nov 1s, 1949 10 Cts. advertising General Foods prod- statement must be compared with ucts will discuss the fact that, so far, no application JOHN W. ALICOATE : Publisher the subject: for a television license by any pri- W W. CHAPLIN, newscaster heard on NBC, "Early Experi- vately owned broadcasting station in this week will broadcast his "Report on FRANK BURKE Editor ences with Radio Canada has been granted." America" from Phoenix, Ariz., and the following week from Albuquerque, N. M. MARVIN KIRSCH : Business Manager and Some of the Allard had this rebuttal for Dun - Lessons To Be ton's statement that only one private JAMES HANRAHAN is in town from s Published daily except Saturdays. Sundays Drawn from operator had applied for permission WEWS -TV, Cleveland, for conferences at the and Holidays at 1501 Broadway New York. headquarters of th_ Columbia network. (18). N. Y., by Radio Daily Corp.. J. W Them." He will to build a TV transmitter (at the Alicoate, President.and Publisher; Donald M be introduced by time the Nov. 1 story was written): MERRILL "RED" MUELLER, London cor- Mersereau. Treasurer and General Manager; Atherton Hobler, "To our definite and certain knowl- respondent of NBC, has arrived in New York, Marvin Kirsch. Vice -President; Chester B. and now is leaving for Dallas, Tex., where Bahn, Vice -President; Charles A. Alieosàe, Chairman of the edge," said Allard, applications have he will discuss International Forums at the Secretary. Ternis (Postage free) United Board of Benton consistently and repeatedly been convention of Sigma Delta Chi. one States (other than California) $10.00 & Bowles. Inc. made by stations year; California, $15.00. Foreign, $15.00 broadcasting G. RICHARD SWIFT, general manager of Address all communications to Radio Daily Another guest CKEY and CFRB, Toronto, CKAC WCBS, together with JACK STERLING and 1501 Broadway, New York (18), N. Y speaker will be and CFCF, Montreal, and on other BILL LEONARD, station personalities, spent Phone Wisconsin 7.6336, 7.6337. 7 -6338 Den- occasions by CHML. Hamilton, Mr. the post week -end fishing off Montauk Point. (-Lille address: Radaily, New York. DENNY Charles R. ny, NBC executive vice -president Al Leary, of Toronto, and Canadian BENEDICT GIMBEL, Jr., president and general manager of WIP, Philadelphia, today is WEST COAST OFFICES who will speak in connection with Famous Players Limited. We are also in New York on business, while GORDON, Allen Kushner, Manager the presentation of a Junior led to understand that an applica- GRAY, vice -president of the station, is in 6425 Hollywood Blvd. Phone: Gladstone 6436 a Penn- Achievement Award to an NBC af- tion was made by CKLW in Wind - Harrisburg, attending meeting of the WASHINGTON BUREAU sylvania Association of Broadcasters. Andrew H Older. Chief 6417 Dahlenega Rd. filiate. sor." WILT general manager Phone: Wisconsin 5271 The annual national radio award GUNZENDORFER, of KROW, Oakland, Cal., is in town on a CHICAGO BUREAU to the best Junior Achievement ra- short business trip. Hal Tat.. Manger. dio broadcasting company in the Jesse( Guesting 360 No. Michigan Ave. DREW PEARSON, American network com- Phone: Randolph 6 -6650 United States will be presented to George Jessel who is in New York mentator, on Armistice Day was in Hays, SOUTHWEST BUREAU the Junior Broadcasting Company of this week for personal appearance Kansas, for o special network program in Paul Girard, Manager Peoria. Ill. on November 18th at the Roxy for connection with the Freedom Train. Tower Petroleum Bldg., Denny opening of "Oh. You Beautiful Doll," HENRY MORGENTHAU, Ill, assistant pro- Dallas, Texas will present the award (an gram director at WNEW, is spending a week Phone: Riverside 3510 -9 illuminated scroll signed by Justin will also do Elgin Tele show and "We while in the Virgin Islands. as second class matter, April S. Miller, president of NAB and the The People" show here. Entered fea- 1937, at the postoffice at New York, N. Y., presidents of the four major net- On return trip to the west coast TONI ARDEN, Columbia Recording .,rader the act of March 3, 1879. tured artist, is in Detroit for a one -week works) to William Allan Linsley. he will stop over in Chicago for appearance at the Fox Theater. p.a. then to Hollywood for Crosby president of the Junior Broadcasters HOMER CANFIELD, western network man - Company. who will be guest of show and two Martin and Lewis ager of NBC, is in Gotham to confer with honor. Linsley will be featured on shows. progrom officials of the web. broadcasts of the four major net- FINANCIAL works during his New York visit. Linsley, a 16- year -old junior at (.\rn-rnnhn 14) Woodruff High School, Peoria, was NEW YORK STOCK EXCHANGE elected to come to New York to re- Net High Low ceive the award by fellow- members Close Chg. of the prize- winning company. ABC 714 738 742 - Ie Admiral Corp 2978 291é 293, - Linsley's group broadcasts over Am. Tel. 8 Tel. 1461/2 14618 1461/2 3%14 WEEK, Peoria affiliate, a regularly CBS A ...... 253e 25)e 253} I/4 scheduled series of Saturday morn- CBS B 2518 251é 2S12 - 3Ó Phdco 3038 293 293.4 - ing programs covering teen - age RCA Common 1212 1214 1234 - sports, fashions, social activities and I/2 RCA First Pfd. . 7334 7334 7334 high school chatter. Recordings of Westinghouse 2712 267.¡ 27 - New Gnu Westinghouse Pfd. 100 100 100 their broadcasts were entered in - 4, Zenith Radio .... 2832 28 28 - competition with the works of other NEW YORK CURB EXCHANGE Junior Achievement radio compan- Hazeltine Corp. .. 143/4 141/2 141/2 -4- ! j ies. together with financial state- Nat. Union Radio 21/2 23'. 21/2 ments and annual reports. OVER THE COUNTER Second place award has been Bid Asked made to the Big Four Broadcasting Du Mont Lab. 14 15 Company, sponsored by WMBD. -Carlson . 1334 15 Stromberg Peoria, Ill., national award winner in 1947. Honorable mention has been Mother Gnu poses for her first picture with her brand new baby given to Talent Unlimited, sponsored girl. It was a big event in the Washington Zoo. Whitney In New York by the New Bedford (Mass.) Gas There's something new in the Baltimore radio market, too. It's about George Whitney, Don Lee Gener- and Edison Light Company. the big plus audience that W -I -T -H delivers. al Sales Manager, is in New York You probably know that W -I -T -H produces more regular home listen- on business and is stopping at the Peabody ers- per -dollar than any other station in town. Now a recent survey Biltmore Hotel. Whitney will call Award Plans made under the supervision of the Johns Hopkins University shows on the Blair offices. Don Lee's east- Announced By Drewry that, in addition, 34.6': of all the radios playing in drug stores were ern sales representatives, and cli- tuned to W- I -T -HI ents in New York, Chicago and St. (Continued from Page 1) This means that a little money goes a long way on W- I -T -H. It Louis. Whitney's tour concerns both chairman, and Dean Drewry. Four means that from W -I -T -H you get real low -cost results. So call in your AM and TV business. He'll return awards are to be made this year Headley -Reed man and get the whole story today. to Los Angeles around December 1. in the field of television, in addition to those in radio. Entry forms are being mailed this week to stations 1t.%D1O 1118E "('011 *S and networks throughout the U. S. ( The Peabody awards are designed RIGHT 11.\ \1/ "to recognize the most disinterested 11 years proved performance, 4A and meritorious public service rend- Agencies Secretarial skills. Production, scripts, E.T.'s, traffic, spot time buy- ered each year by the broadcasting BALTIMORE, MARYLAND ing, contracts On the other hand; industry, and to perpetuate the college, tact, personality. Write Box memory of George Foster Peabody, Tom Tinsley, President Represented by Headley -Reed 287, RADIO DAILY, 1501 Broadway, New York benefactor and life trustee of the City. University of Georgia. "THEATRE TIME"

The FIRST Open -End "NAME" STAR DRAMATIC

TV 1/2 -HOUR SHOW - -BUILT ESPECIALLY FOR TV!

Regional and national advertisers will find "THEATRE TIME" the perfect vehicle for use in selected markets. Now, for the first time, local advertisers may sponsor a big -time TV dramatic show at a cost within their budgets!

Available on 16mm Kinescope film (new improved Paramount process) at sensationally low cost through syndication- starting at $135.00 including 15% agency discount!

'Fine allowed for opening identification, two commercials, closing signature.

"THEATRE TIME" includes such stars as LUISE RAINER (twice Academy Award Winner) in "THE LOST CHILD," original story by Alfred Bester; CHESTER MORRIS (Boston Blackie on the screen) in "GARCY'S GIRL," original story by Carl Bixby; and other names.

Nationally known writers, direction by Carl Eastman. Series will include mystery, comedy, melodrama, suspense, etcetera.

ARRANGE FOR YOUR SCREENING NOW!- RESERVE THE MARKETS YOU WISH!

"THEATRE 'I'U1E" i, a Nick() l'roduction, produced by Chick Vincent and t:crrc Lao

Distributed Exclusively By KASPER- GORDON, Inc. 140 BOYLSTON STREET, BOSTON 16, MASS. DEvonshire 8 -7357 Tuesday, November 15, 1949 4 RADIO DAILY

CHICAGOI PROMOTION

By HAL TATE "Tasteful" Publicity An unusual tie -in between an en- MRS. ION BURRIS is critically ill tertainment -world celebrity and a at the Illinois Central Hospital candy company was effected re- following a recent stroke. Seventy- i cently when Buddy Basch worked nine years old. she is the mother of out a plan for "The Chi- The Sweets Company Bill Irvin. radio editor of California . of America, makers of "Tootsie cago Sun -Times" and the mother -in- ('onunentary.. New York dramatic critics may not have liked Ken Rolls." The promotion included the law of Doris Keane, owner of the Tony Martin record "Toot Toot Radio Institute of Chicago. Murray's "Blackouts" but this week he signed a one year deal (Bud- Tootsie, Goodbye." Phillips 66 gasoline is ready to re- weiser beer) at $20.000 per week for a one -hour "Blackouts" TV show The agreement had Sweets Com- WLS- National Barn Dance new the on CBS beginning Jan. 7th. Show will originate in pany furnish Basch with cartons of for the 4th consecutive 13 weeks. "Tootsie Rolls" for disc jockeys, Manhattan. . . . Theater," Program is heard on 92 ABC sta- Hollywood The "Skippy Hollywood editors and columnists. Basch was tions and originates at the 8th Street a transcribed feature since its first show years ago. given 224 cartons (each has 24 5c Lambert & Feasley, Inc., Theater. will go "live " on NBC immediately alter the first of the year. . . . Vice - "Tootsie Rolls"), of which he kept N. Y., handles the Phillips account. President Alben Barkely has been added to the list of stars who will 112. He sent 16 to a Chicago asso- News commentator Moulton Kel- ciate and 96 to one in California. A sey and his wife, who was formerly be heard on "Kids Day Salute." next Thursday, November 17th over card attached to the cartons (print- a radio actress in St. Louis. have ABC network. Harry Von Zell will emcee and Edgar Bergen, Bing Crosby. ed in chocolate brown) tied the packaged a show titled "Home Jimmy Fidler, Arthur Godfrey, Gabriel Heatter, Bob Hope, Drew Pearson, promotion together with its copy: Front" in which several stations Red Skelton, Dinah Shore, Walter Winchell and other names will "' Tootsie Rolls' are a good -buy and have expressed an interest. With the Tony Martin's 'Toot Toot Tootsic. Kelseys expecting a youngster in appear. Gifford Phillips announced that Teevee Productions has signed Goodbye' is a sweet record!" March. "Home Front" deals with the a contract with Gay Forester for a TV program tentatively titled "The of trials and tribulations parents -to- Show Must Go On. " Miss Forester will act as raconteur and mistress be. State Dept. to Send of ceremonies bringing on top show business figures from the stage, Music Series Overseas variety halls, and other phases of the industry. Show will be written Georgia Tells High Court by Al Mannheimer, Fred Kohner and Frank MacDonald. FCC Right In WGST Case (Continued from Page 1) * * * * Broadcasting Division of the U. S. Now grand openings for TV stations Tulsa Department of State and rebroad- (Continued from Page 1) its -New cast world -wide, exclusive of this WGST, Atlanta, where the Commis- station KTOV has appointed a Hollywood agent to round up country, it has been announced by sion insisted that theRegents of the stars and ship 'em along for the premiere by Ben Gagc Ira Hirschmann, president and State University System, to whom air.... A. will originate his newest video program, "Talent Time at the founder of the New Friends of Mu- the station was licensed, exercise sic and president of WABF (FM), the powers and authority to which Trails" featuring amateur entertainers, from his nitery beginning which carries the programs locally. they were licensed, "federal power this winter over one of the local TV stations. ... Allan Jones, The broadcasts by the State De- is exclusive." said State Attorney ABC network star, has been offered a series of four starring partment are non -commercial and General Eugene Cook. musical productions this winter by the Detroit Civic Light Opera are presented solely for the purpose It was after the FCC insisted that of furthering the Government's aim the station abrogate a management Assn, teeing off in January with the lead in the "The Chocolate with Broadcast- to portray to the peoples of other contract Southern Soldier." ... Kay Kyser has landed a TV show on NBC, with countries a full and fair picture of ers, Inc., that a state court held the American life, culture and customs. station was liable for the money Ford Dealers paying the bills, it starts as soon as the opening show (from New York) can be whipped together. It will be The performances will be heard which would otherwise have gone in the Far East, Latin America, to the firm. A major stockholder of Kinescoped to the rest of the country.... Curt Massey set for his Europe and Africa, where American the firm is Sam Pickard, former first waxing session with London Records. He will open with four information officers in consulates Federal Radio Commissioner and sides. . . . Larry Kolpack, exec. veepee of Larry Finley Prods. and embassies pass the recordings former CBS vice -president. for called in all his reps for a long confab over weekend for big on to broadcasting stations local The Georgia Supreme Court con- release. cluded that the FCC was not clearly promotion. . . . Taylor Holmes signed with Jerry Fairbanks ruling on a matter of public interest for holiday video presentations. He and Vincent Price will when it ordered the WGST licensees Studios to take over and terminate their narrate Charles Dickens' stories for Christmas presentation... . arrangement with SB!. This conclu- Frank Veloz, star of the KNBH "Veloz Show," has found time to sion is sharply scored by the state, write a screen story called "Waltz at Dawn," based on an early which charged also that the state court, "in giving effect to private phase of his dancing career with Yolanda. contractual rights superior to and in * * * C. ta]o V. conflict with the power of Federal Tommy Dorsey is negotiating three separate deals pertain- 1411 regulation under the Communica- wA1GAMS oFURES tions Act of 1934, was contrary to ing to his big Casino Gardens Ballroom in Ocean Park -and all YSppO in FE11 the prior decisions of the court." point to television. . . . The late Buddy Clark's recording of KFWB's GUISHED The Commission is expected to BIII Anson's tune When I Write My Song" has been released. Ironically. DIS1 file an amicus curiae brief in this ENGLISH case. while several of the deeiays around town have been playing it on N their programs, Anson hasn't received a copy as yet. . . . Mark Finley JEWISH and Jim Parson of the MBS Publicity staff will address U.C.L.A. public 1T

AEANENCES relations students today. . . . KECA deelay, Ira Cook and Mrs. Cook. aESFON left following stint on "Dollars or Doughnuts" show on Friday, for a E1S ?WHIN NtAitK WIAL four -day vacation in Las Vegas. They will revisit scene of their honey- a .(pRK NÓWtpN ARE moon.... Nelson Leigh, who has portrayed Christ in the LA "Pilgrimage 1NE 1.41.4 itusineu Play" for many years, was signed to play the Ghost of Christmas Past METitO ,prHO'S WHDNEVD = S.^d kr o. in "A Christmas Carol." Video presentation to be filmed at Jerry Fair. AdvsrliNrr Amon9 . . . who banks Studios for Stokey -Ebert Prodns. Hal Roach. Jr., heads p WHO Holi¡wocd's Television Film Producers Assn., In NY trying to talk Petrillo 117119 W. 16 St. out of royalties and footage demands on film production. HENRY CREENFIEID, MQ. Director N.Y.19 Tuesday, November 15, 1949 5 RADIO DAILY Financing For NAB * AGENCY NEWSCAST * Davis Named Veepee Given Consideration Of Kenyon & Eckhardt ASEVENTEEN -MAN committee TRACY, KENT & CO., INC., has (Continued from Page 1) has been established under the been named by Julian Freirich, Inc.. (Continued from Page 1) drain on the $700,000 operational bud- chairmanship of Earl C. Donegan, of Long Island City, N. Y., packer of ert D. Wolfe and Donald C. Miller. get for 1949 has been heavy and McCann -Erickson, Inc., to organize smoked meats. Davis came to K & E four years some of the factors have been the the current United Hospital Fund ago after wartime service in the financing of BMB's Second Study, Campaign among the advertising BERMINGHAM, CASTLEMAN & Navy. Prior to then he operated his Or the 121/2 per cent reductions in mem- agencies of Greater New York. The PIERCE, INC., has been named by own public relations office and spent bership dues until the end of this Fund has a goal of $3,367,000 a sum Virginia Maid six years in the publicity depart- losses in- Hosiery Mills of Pul- year and the establishment of which would offset the aski, Va., effective Dec. 1. ment of CBS. Broadcast Advertising Bureau as a curred by the 86 voluntary, non- Wolfe, manager of the Hollywood radio and sales promotion service to profit hospitals in the city which office, will continue on the west the membership. treat all corners, regardless of ability WILLIAM WARREN AGENCY coast as vice- president in charge of Several approaches have been sug- to pay. Serving with Mr. Donegan on has been appointed by Restaurants their coast operations. Prior to going gested to strengthen the NAB cof- the committee are Walter R. Hine, J. of the Months, Inc. west Wolfe was associate radio di- fers. One is a drive to re- enlist some Walter Thompson Co.; Guy Rich- rector in Ncw York for eight years. of the membership of larger stations ards, Compton Advertising, Inc.; THE WALKER CO., radio station Miller, manager of the agency's who resigned this year and to bring Luis Dillon, Foote, Cone & Belding; representatives, has moved its offices Detroit ofi -e since February, 1928, into the NAB fold new member sta- William MacFarland, N. W. Ayer & to larger quarters at 347 Madison was formerly an executive of the tions. It has also been suggested that Son, Inc.; Carle E. Rollins, J. M. Ave., New York. Packard Motor Car Company. the full board adopt a definite scale Mathes, Inc.; Glenn Wiggins, Ken- of membership fees for TV stations yon & Eckhardt, Inc.; Thayer Cum- and that an effort be made to get all mings, Batten, Barton, Durstine & TV stations enrolled as due paying Osborn, Inc.; E. J. K. Bannvart, Cecil members. & Presbrey, Inc.; Florence McGrady, Board Meets Today The Caples Company; Paul A. Dan- The financing problems will have ielson, Paris & Peart; Herman Daych, bearing on the deliberations of the St. Georges & Keyes, Inc.; Julian G. board which meets today to iron out Braun, Hirshon - Garfield, Inc.; A. W. operational problems. It is doubtful Lewin Company; H. A. Thompson, if the board will underwrite any Anderson, Davis & Platte, Inc.; Louis further audience measurement re- E. Dean, Kudner Agency, Inc.; Theo- search and that if BMB is continued dore M. Seller, MacLean Advertising it will have to operate as private en- Agency, Inc. terprise. Another knotty problem will be LENNEN & MITCHELL, INC., has the disposition of Broadcast Adver- been appointed by Newsweek mag- tising Bureau headed by Maurice B. azine, effective Jan. 1. Mitchell. The board is faced with deciding whether BAB should be re- WILLIAM ROSS FRY has joined tained as a service of NAB or setup the Detroit staff of Brooke, Smith, as private enterprise. French & Dorrance, Inc. The NAB structure committee is to our expected to present the board today ALBERT PLEUS has been ap- a report on recent discussions with pointed manager of sales promotion FMA toppers, along with a broad and advertising of the Fleischmann proposal for an offer of merger to division, Standard Brands, Inc. He be approved by the board before has been sales promotion manager going to the FMA board. FMA still of the Fleischmann division for the KAY WEST and does not definitely propose a mer- last four years. ger, a high official said last night, but it will listen attentively if NAB MELVILLE BURKE, stage and does suggest a basis for consolida- film director, has joined the televi- tion. sion department of the William Esty Portland, Ore. Principles Discussed Co. as staff director. His current as- KEX When the NAB structure group signment is "The Colgate Theater." the met here last month, FMA toppers ..national winners of met informally with the committee "LIFE -LINE OF AMERICA" TROPHY and were MARK BENNETT BYRON, for- told that NAB plans for merly New York advertising man- t the integration of FM and TV ef- ager for presented this week by forts would be best served by a Yardley of London, Inc., has joined the William Esty Co. as a joining of the two organizations. vice- president. GROCERY MANUFACTURERS OF AMERICA, Inc. General principles for a merger la were discussed at that time, but no TO GROCERY MANUFACTURERS OF AMERICA, many thanks for KENYON & ECKHARDT definite proposal was offered by has been selecting KEX's Kay West as the winner of the second annual NAB. It is anticipated that such a appointed by the Bristol -Myers Co., proposal might this week be agreed for a new product. "Life-Line of America" Trophy.. the eminent award for out upon at NAB, after which it would standing interpretation of the respective roles of the farmer, the be forwarded to FMA for considera- and Henry Slavick of WMC, Mem- processor and the grocer in supplying America's food needs! As tion by the board and, if the board phis. time -buyers everywhere know, Kay Vest's promotions of food approves, by the membership. The board will be guests tonight products really are outstanding. That's one reason why Kay West's The structure committee met yes- at a dinner tendered jointly by the terday at NAB headquarters, with NAB president, Justin Miller, and program (1:30 -2:00 PM, Monday through Friday) is perhaps the Chairman Clair McCollough of President Eric Johnston of the Mo- most popular women's show in the BIG Pacific Northwest territory! WGAL, Lancaster, Pa., presiding. .ion Picture Association of America. Free & Peters has details. Other members include Campbell Although neither organization of- Arnoux of WTAR, Norfolk, Va.; fers any details on the matters to OWESTINGHOUSE RADIO STATIONS Inc Everett Dillard of WASH - FM, come up, a strong possibility was KDKA KYW KEX WBZ WBZA t' /OWO WBZ -TV t Washington, former president and seen here that the two industry National Representatives, Free & Peters, except for WBZ -TV; still a director of FMA; Paul Moren- leaders are interested in working for WBZ -TV, NBC Spot Sales cy of WTIC, Hartford; John F. out some sort of joint industry ap- Meagher, KYSM, Mankato, proach R;t of Minn.; to common problems. f 6 Tuesday, November 15, RADIO DAILY 1949

NETWORK SONG FAVORITES BEHIDD THE NEW BUSIfIESS The top 30 songs of the week (more in case of ties), based iIHE i on the copyrighted Audience Coverage Index Survey of WGN -TV, Chicago: Television Popular Music Broadcast over Radio Networks. Published 1HE talented family personnel on Forecast, Inc., Chicago. will sponsor by the Office of Research, Inc., Dr. John Peatman, Director. 1 one of WWRL's foreign programs "Coming Attractions," the period bill themselves as "The Hungarian just preceding sign -off. on WGN -TV, Survey Week of October 28- November 3, 1949 Barrymores." daily for 52 weeks. The account is TITLE PUBLISHER Tina Prescott, who has appeared handled direct. Seeman Bros., for A Dreamer's Holiday Shapiro. Bernstein on the Barry Wood show and CBS "Air Wick," is sponsoring a weekly Ain't She Sweet Advanced Fashions, signed for nightly piano announcement in "Spin the Picture' sessions at the swank Town House. on WGN -TV, Saturday, 7:00 -8:00 Be Goody Good Good To Me United We'd like to toss a couple of bou- p.m., for 26 weeks. Wm. Weintraub. Dear Hearts And Gentle People E. H. Morris quets to a bunch of unsung guys New York, is the agency. Louis Mil- Dime A Dozen E. H. Morris who are doing a great job -the TV Foods, Maywood, are crews on out -of -town ani California, Don't Cry Joe Harms originations. sponsoring 2 additional one- minute We're thinking especially of the film announcements weekly on Envy Encore grand job producer Vance Hallack, WGN -TV for 8 weeks. Jourdan Co., Georgia Un hiy Muid Peer director John Rogers and their crew Los Angeles, California. handles the Headless Horseman E. H. Morris are turning in on Ted Granik's NBC account. Home Federal Savinks & Hush Little Darlin' Michael simulcast, "American Forum of the Loan Assn., Chicago, will sponsor 3 Air," out of Washington, D. C. And weekly one -minute film announce- I Can Dream Can't I Chappell the lads use only 2 cameras. ments on WGN -TV for 13 weeks I Never See Maggie Alone Bourne Roberts and Carr Prod. will do a beginning November 28. The adver- I Only Have Eyes For You Remick second series of three -dimensional tising Division, Inc., Chicago, hand- Jealous Heart Acuff 6 Rose commercials for the Cities Service les the account. Weingartner Mfg. "Band of America" videocast Leeds -a Co., Chicago, will sponsor a one - Last Mlle Home technique developed by artist Jack minute live announcement on "Stop, Maybe It's Because Bregman -Voceo -Conn Eisner. Look & Learn" on WGN -TV, Wed- Let's Take An Old Fasn,oned +a,k Berlin Dorothy Kirsten, who co- starred nesday, 7:30 -8:00 p.m., for 5 weeks Mule Train Walt Disney with Bing Crosby in "Mr. Music," beginning November 16. Lausensen will do "Manon Lescaut" for the Met Now That I Need You. (Wnere Are Y-u) Famous & Salomon Agency, Chicago, handles this year. the account. D. L. Clark Co., Pitts- Room Full Of Roses Hill 6 Range WVNJ now devoting 85 per cent burg, Pa., (confectioners) will spon- Rudolph The Red -Nosed lLiadeer St. Nicholas of its time for music programming and sor a one -minute film in "Trail She Wore A Yellow Ribbon Regent cutting down still further on Blazers' Theater" on WGN -TV, Wed- "talk" shows. Around Peer nesday, 5:30 -6:30 p.m., for 13 weeks Slipping Bob Bright, now working in asso- from November 16. Batten, Barton, Someday You'll Want Me To Want You Duchess ciation with Bob Loewi, has signed Durstine & Osborn, N. Y., is the Story Of Annie Laurie Santly -Joy up welter champ, Sugar Ray Robin- agency. That Lucky Old Sun Robbins son, for a TV series. Gov. Val Peterson has requested WCBS, New York: Standard Through A Long And Sieepiess Nigiit Miller Sid Ascher to act as his rep in for- Brands, for Chase & Sanborn regular Toot Toot Tootsie Goodbye Feist mally commissioning "Sheriff" Bob and instant coffee, has contracted Wishing Star Broadcast Music Dixon an Admiral in the Great Navy for 52 -weeks participation in "Hits Younger Than Springtime Chappell of Nebraska. and Misses" and the Phil Cook pro- Cosmopolitan m a g negotiating gram. The announcements in the You're Always There Bregman -Voceo -Conn with Morey Amsterdam for serial "Hits and Misses" program starring You're Breaking My Heart Mellin rights to his book, "Bright Sayings Harry Marble will be aired Monday of My Wife." through Friday effective immediately. Air time is 5:30 -6:00 p.m. Participations in the Phil Cook show Second Group Capital Radio Women have been purchased for Tuesday Will Hold One Day Clinic through Saturday also effective im- TITLE PUBLISHER mediately. Program is aired Monday Crocodile Tears Johnstone -Montei (Continued through Saturday, 8:15 -8:30 p.m., from Page 1) EST. Agency for Standard Brands Festival Of Roses Witmark alumnae chapter of Theta Sigma Republic Phi, national women journalists is Compton Advertising Inc. Hawaiian Sunset fraternity. Cromwell Hop Scotch Polka Ruth Crane, director of women's Twelve ABC Stations It's A Great Feeling Remick activites for WMA, WMAL -TV, will It's A Wonderful Life Lombardo discuss "Television, How and When Get Promotion Awards Just For Fun Paramount to Arrange Publicity"; Elinor Lee, director of community Let's Harmonize Santly.Joy service for (Continued from Page 1) WTOP will talk on "Interviews and naires submitted to network adver- Make Believe (You Are G :cd Ween Ycú re Sorry)... Bragman- Vocco'Conn Spot Announcements on Women's tisers and their agencies. Makin' Love Ukelele Style Mayfair Programs," and Hazel Markel, di- Winners in Group 1 (cities of Meadows Of Heaven Laurel rector of program service at WTOP, will cover "Talks, Discussions and more than half a million) are WCOP, My Bolero SSapiro-Bernstein Boston; K X O X , St. Louis, and Public Service Programs." Chair- WCAE, Pittsburgh. My Own My On :y M7 All Paramount man of the radio and television section the clinic KCMO, Kansas City; KJP, Seattle, My Street Campbell of is Mary Burnham, River Seine Remick assistant director of women's activi- and KOIL, Omaha took honors in ties for WMAL, WMAL -TV. Group 2, (cities with populations of Scattered Toys Goldmine between 100,000 and 500,000.) Some Enchanted Evenln ï Chappell In cities of 50,000 to 100,000, Group V. Song Of Surrender Paramount Ross Named Coral -P. 3, WNAX, Yankton, Sioux City, Michael Ross has been named WENE, Endicott, N. Y., and WELM, Souvenir Beacon vice -president of Coral Records, Inc., Elmira, N. Y. were the winners. There's Yes Yes In Your Eyes Witmark New York, wholly -owned subsidiary Honors in Group 4, stations in You Told A Lie Boume of Decca Records. Ross, who joined population areas of less than 50,000, Decca in March, 1947, will continue went to KVOS, Bellingham, Wash., Copyright, 1949, by Office of Research, Inc. to serve in his former capacity as WHBL, Sheyboygan, Wisc., and general sales manager of Coral WHBF of Rock Island, Ill. Records. 4111 T IIIYIft4I W Section of RADIO DAILY, Tuesday, November 15, 1949 - TELEVISION DAILY is fully protected by register and copyright SEE CO -OP EMPIRE STATE ANTENNA Other Outlets May TELE TOPICS KRON -TV, 3rd In S.F., Pye, Ltd. To Export Join NBC, ABC Atop Bldg. THE big problem of comedians wearing Makes Debut Tonight Sets To U. S. Market out on a weekly series was raised by Plans are being formulated for the no less a personage than Henny Youngman San Francisco -NBC's affiliate in Pye, Ltd., giant electronics manu- construction, atop the 102 -story Em- r on "This Is Show Business" Sunday nite. the Bay Area, the Chronicle -owned facturing firm plans to begin pro- pire State Building, of a master Milton Berle s number one boy said that KRON -TV, goes on Channel 4 today. duction of TV receivers for export transmitter antenna mast which he has turned down offers from eight There will be an hour -long dedi- to this country early next year, could accommodate all stations in he not catory variety show which will kick- William Jones, spokesman for the s sponsors (sic) because did want to the New York area, it was learned do a show every week. A discussion of Mr. off KRON -TV's air activity at 7 p.m. company, said yesterday on his ar- yesterday. Youngman's professed popularity among It will be a dramatized story of San rival in New York aboard the It was reported also that RCA en- advertisers would be out of place here, Francisco and the Bay region. The America. The sets will be produced gineers, with the approval of the but the problem he spoke about is real Texaco Star Theater will follow at at Pye's plant at Ajax, Ontario, he FCC technical staff, are working to indeed. That Berle has begun to wear thin 8, with a special salute to KRON -TV said. perfect a transmitting tower which with many who have seen him since last by Milton Berle. Jones also attacked the British would provide equal signal service season is, we think, an accepted fact. City Now Has 3 Stations government's lack of speed in devel- to all outlets. That several weekly dramatic shows em- The advent of KRON -TV brings oping TV and said, "Private enter- NBC Now Sole Occupant ploy two separate production crews is in the number of stations here to three. prise stands ready to build the sta- For the past ten years, NBC has itself recognition of the toll that a week -in The others are KPIX and KGON -TV. tions and then let the Government been the sole TV occupant of the and week -out grind can take, among per- KRON -TV will be on the air six take them over, because the Gov- world's highest tower. This year, formers and behind -the -scenes personnel nights a week, Sunday through Fri- ernment is so slow." however, the building demanded a alike. Similar thinking has been expressed day and operate from studios in the He added: "There is a $20 tax on sizeable rent boost, and NBC decided by agency sponsor execs, and it has been Chronicle Building, Fifth and Mis- our $98 nine -inch table model in to take in a partner on the site reported that the Texaco show will go sion Streets. The main studio is on Britain and owners have to pay a rather than pay the full increase bi- weekly after the first of the year.... the ground floor and has 40 x 60 feet $5.60 viewing license. 200,000 sets alone. ABC has already received The premise that a commercial show of operating space. The second floor have been licensed in the London permission from the FCC to move must appear every week to make a sales has rehearsal studios, cutting and area. The radio and phonograph its transmitter to the Empire State impact is a result of the old radio pattern. dark rooms and executive offices. business is more or less dead in from the Hotel Pierre and has begun TV's appeal and impact are so much The transmission facilities are loca- Britain bcause there is a tax of work on the project. greater than AM's that the same condi- ted at Television Peak in the San 66 2/3 per cent on them." Recently, the building has been tions need not be applied to both. It is Bruno Mountains south of San Fran- sounding out other stations on the encouraging that the ice has been broken cisco where it works in cooperation ager. They head a staff totaling 23. possibility of a move. It is believed and that one or two bi- weeklies are on with KNBC -FM. Programs will be transmitted on a that only two, CBS and WOR -TV the air and more are on the way. We Charles Thieriot is general man- 15,000 visual power and 7700 -watt definitely are not interested. CBS think the trend will grow to the benefit ager; Harold P. See, formerly with audio power. Later, when the FCC recently completed a new installa- of the industry, talent and the public. WBAL -TV and WNBW, is director gives the go -ahead on using the new tion at the Chrysler Building and of operations; Al Isberg is chief en- antenna's directional facilities, the feels that it is getting satisfactory SHORT takes: Marked improvement is gineer, Pat Crafton is program man- watt output will be upped to 100,000. coverage. WOR -TV has its own evident in "Bow'ing Headliners," now tower atop the Palisades and also is on DuMont. Show is much smoother in getting good reception. all departments, aided by Dick Shepard's Sen. Johnson Clarifies Stand Three other stations, however, handling of a quiz portion and also by DuMont, WPIX and WATV, are con- a camera located behind . the pins. , sidering the possibilities of a switch. Last week the character of George Bigelow, On Color -Tele And 'Freeze' In addition to providing improved a regular on the AM version of the coverage because of the added Aldrich Family. was introduced on the height, location of Washington Bureau RADIO DAILY several stations TV program. Expertly played by Lionel of sion to lose no time in approving atop the building simplify installa- Lifting the televi- "for com- Wilson, the role might enhance the show Washington- of standards the immediate tion of new receivers and antenna - sion now "would be a of a num- if developed further. . Add the freeze both mercial utilization larger orientation of presently - installed Charioteers, Mata and Hari and Charles scientific and economic absurdity," ber of channels in the UHF band so sets. Sanford's ork to the lineup of the Elgin- Chairman Edwin C. Johnson of the that a realistic nation -wide corn - American Thanksgiving Day show on NBC. Senate Interstate Commerce Com- petitive system of television can be Okon WDTV Flack Chief Mel Tolken and Lucille Kalen will script. mittee wrote over the weekend. developed. with In a letter to FCC Chairman "I regard it as tragic." he said. "for Pittsburgh-Ted Okon has been choreography by Ester Junger, sets appointed director of publicity and by Fred Fox and costumes by Paul Wayne Coy, Johnson said "easily the ultimate development of televi- promotion of WDTV, o. & o. DuPont. identified selfish interests are labor- sion that the VHF allocation here - DuMont ing day and night to lift the freeze fore made is handicapping the station here, it was announced yesterday by general manager Donald "r AMERA CLUB," new show wih Rex now and nothing more." The time to adoption of a truly equitable and lift the freeze, he said, will be "when scientifically practical VHF -UHF al- A. Stewart. Okon formerly was in Marshall and Fran Larsen, has been the promotion of the the proposed 42 UHF channels are location. However, I trust that the department auditioned on closed circuit at CBS for J. P. Harris Amusement Co. He is possible bankro!ling by Pathe Cine, which allocated on a city -by -city basis Commission's final allocation in both bands will into consideration a graduate of the University of market a new Pathe movie camera throughout the nation and standards take Pittsburgh. line in this country. Newell- Emmett has for their use promulgated . the the problems both of set owners and the account, and John Peyser directed. sooner that is done, the better." television licensees and not provide Ted Streibert, Julius Seebach and As for color, Johnson said he a hodge -podge for each city which Cleve. Passes 100,000 Jack Poppele, top echelon at WOR -TV, hopes for broad general standards may have to be revamped again in Cleveland-Sale of 13,617 receivers will address the ATS meeting at the as soon as possible, with competition a few years." in Cleveland has boosted the area's Park -Sheraton tonite. Forum on program then to take the art toward perfec- Johnson said his letter was oc- total to 101,358, figures compiled by and production problems will highlight tion. Compatibility, while desirable. casioued by the inconsistency of re- the Bureau of Business Research of

the Society's December meet. . . . First certainly should not be the primary cent reports in the press ou his Western Reserve University reveal- public stock issue of Skiatron Corp. offers basis for a decision," he added. present attitude toward video prob- ed yesterday. Of the total, 95,643 are 275,000 shares at 1$ per. Johnson called upon the Commis- lems. in homes. Tuesday, November 15. 1949 8 RADIO DAILY

Shelley President BMB To Suspend; Of News Directors COAST-TO-COAST New Service Studied

(Continued from Page 1) First Male Guest Optimist Week Programs (Continued from Page 1) Rochester, N. Y., who resigned. Washington, D. C.- Edward C. Van Hollywood, Calif.- National Opti- bers of the tripartite bureau who Holdovers on the board were Bruce Devanter is a brave man and will mist week was keynoted over are currently working on plans for Berrington, KXOK. St. Louis; Ben appear on the "Lunching At the KFWB during the week of Novem- a successor to the organization Chatfield, WMAZ, Macon. Ga.; Bob Mayflower" program with Bab Lin- ber 7. The Warner Bros. station which will preserve the tripartite Bodeen. W O C , Davenport, Ia.; coln over WMAL. He will be the beamed two programs in recognition function of the research measure- James Bormann. WMT, Cedar Rap- first man to appear on the quarter - of celebration. Roy Rogers and the ment service. AAAA and ANA en- ids; Ed Kirk, WPTF, Raleigh, N. C.; hour program of news of Washing- Riders of the Purple Sage were dorsed perpetuation of BMB with Fred Hinshaw, WLBC, Muncie, Ind., ton society. heard at 8: 15 a.m. and in the evening refinements in resolutions released and Sid Pietzach, WFAA, Dallas. at 8:10 a special program starring last Friday and NAB board of di- Waiting For Stork Lionel Barrymore in "Mr. Grumpy rectors is expected to act on the Annual Awards Announced Grows presented. The following NARND annual Miami, Fla.-Bea Gray has taken Up" was BMB matter during the board ses- awards were presented at the con- a six months leave of absence from sion which opens today in Washing- vention, on the recommendation of her job as traffic and copy chief at Carroll Appointed Manager ton. the association's board of judges: WTVJ to await the arrival of her New Britain. Conn.-Robert E. Kenneth Baker. acting president Class I: Individual contribution to child expected in January. Ann Rut- Carroll has been appointed manager of BMB, reported that satisfactory the progress of radio news. ledge. who formerly worked in the of radio station WHAY. Carroll progress is being made in the sur- Arthur Stringer, FM director, Na- copy department at WKAT, has spent many of his years in radio. vey now in process. He said that tional Association of Broadcasters taken over Mrs. Gray's position dur- both in the South and middle Atlan- "a very substantial percentage of for his work as secretary of the NAB ing her absence. tic States and formerly held the the ballots which were mailed in News Committee, as secretary of the position of national sales manager March were returned; have been processed, and study is expected to Council on Radio Journalism and his Sandstrom Promoted To GM at WNDR, Syracuse. New York. work in organizing and developing be in the hands of subscribers the Pittsburgh, Kans. -Thad M. Sand- early part of December." its program of internships for radio strom has been appointed general WDET Election Returns news teachers, for his organization manager of KSEK. Sandstrom has Detroit, Mich. -Transmission lines of radio news clinics throughout the from City Hall in downtown Detroit Texas Co. To Sponsor ra- been associated with KSEK since country, and for other services to January of this year. Prior to that carried the election returns to the Met Opera Airings dio news. time, he was promotion manager of homes of WDET's listeners. Bulletins Class II: Radio station with best KTOP. Topeka. He succeeds James were flashed throughout the evening records of community service in and night interrupting the regularly (Continued horn Page 1) M. Griffith, who has purchased an Company, and Mark Woods, Presi- news. interest in KVAK, Atchison. scheduled programs. The City Hall Winner: WHAS, Louisville, Ken- assignment was handled by program dent of the American Broadcasting Company. The principals have con- tucky. New Community Program director Paul Morris and Jerry Honorable mentions: KNX. Holly- Sherman, special events. tracted for 18 matinees, running wood, California and WMAQ, Chi- Silver Spring, Md. -WGAY has through Saturday, March 25, 1950. a new program to Opening will "Sampson cago. just inaugurated Seasonal Program Returns airer be Class III: Outstanding television provide a window through which the Milwaukee, Wis. -"Gimbie and and Delila" with Rise Stevens, Ra- news presentation. entire community may look in on Ellie," Christmas program returned mon Vinay and Robert Merrill in Winner: WBAP -TV, Fort Worth, the organizations which perform to the air for its twelfth consecutive featured roles. Intermission features, Texas. vital functions in community life. year over WISN. The show is broad- The Opera Quiz with Deems Tayloi Honorable mentions: WFIL -TV. The show "Suburban Spotlight," is cast seven times weekly: Monday as Quizmaster and Sigmund Spaeth. Philadelphia, and WTMJ -TV, Mil- aired Monday, Wednesday and Fri- thru Saturday at 4:45 p.m. and Sun- Robert Lawrence, and Robert Bagar, waukee, Wis. day from 12:45 to 1:00 p.m. days at 12:15 p.m. Members of the as regular participants, and The Among Friday's convention speak- cast include Kermit McIntosh, Opera News conducted by Boris ers was Justin Miller, NAB presi- the convention at the Commodore Gloria Krueger, and Charlotte Peck. Goldowsky and special guests again who decried encroachments on Hotel were: will be heard each week. Milton dent. 1. appreciation of organization Gimbie Brothers is sponsor of the freedom of speech in the field of Expressed series for Toyland. Cross will be narrator. membership to all who made this conven- Gimbels Speaking for the Metropolitan broadcasting. Miller centered his at- tion NO successful. in particular such per- ta "k on tightening government con- M"IW who came as Justin Miller. president Parent's Program Aired Opera Company, Mr. Sloan said that situation of NAB: Ben Cohen. information officer of he was "happy to announce the control of radio, and cited the UN: Edward Canham. past president of Milwaukee, Wis. -"Road To To- in England at the time of the Mun- ASNE: Robert Riehards, nubile relations morrow," a new WISN public serv- tinuance of a relationship which has ich pact as an example of govern- director of NAB and director of Voiee of ice series presented by the Milwau- demonstrated that opera is a wel- ment suppression of the airing of op- Democracy contest in schools: Gen. Omar kee Public School System, made its come visitor to millions of Ameri- Bradley: Edward R. Murrow Elmer Davis: can homes each Saturday afternoon." position views in a time of national Charles H. Wolfe, of McCaw,- Erickson: and debut last Saturday at 9:45 a.m. The Jack Shelley, of WHO who was convention On behalf of the Texas Company, crisis. program is designed to help parents Mr. chairman. solve some of the problems of youth Rogers expressed "keen pleas- Resolutions Adopted 2. Asks NAB to set up news clinic again ure" that his company would again A panel discussion on Saturday of as done in the past and to revive the that comes up along the "Road To "Profitability of Professional Radio abandoned Radio News Committee of NAB Tomorrow." present the opera as a cultural and led by E. Cobb, so as to impress on radio management the public service to millions of homes Newsrooms," Wilton good of good radio news. of WMAZ, Macon, Ga.. value which are not within reach of the manager 3. Commended the governors of those Permission Granted opera's stage. pointed up the axiom that local states in which legislation has been passed Crocket, Tex. -The FCC has gran- American names and local coverage can build granting radio news men the same right of ted to the Houston Coun- The Broadcasting Com- privilege and right to keep confidential theh permission pany, Mr. Woods said, is a show competes on favorable Co., its happy to that sources of news, and resolution also asks ty Broadcasting to assign renew the long association between terms with a network offering. In NARND to seek. with cooperation of man- permit for $500 to the Pioneer said found in agement, the passage of such legislation in the opera, the sponsor and the net- fact, Cobb, "We have Broadcasting Co., composed of Ham- work. our area, which is an average situ- other states to secure for radio news the ilton H. and H. Gibbs. same privileges and access to news as en- Cullen James The Kudner Agency represents ation among thousands of other joyed by other media. Cullen was former chief engineer the Texas Company. average situations in the United 4. Commended the FCC for the lifting of for KWED, Seguin, while Gibbs was it is possible with em- the Mayflower ban on radio editorializing States, that and asking for further freedoms so that ra- announcer for KWED. phasis on local news to build up a dio might enjoy complete editorial rights. CBS Series Returning higher listener rating and do a much and asking also that management use great New Station Due "Get More Out of Life," a half - greater public service at a cost much discretion in the s leetion of this personnel Tex. Scurry County hour program which gives guidance for this function in a station. Snyder, -The lower than the average syndicated re. Resolution asking all news editors and Broadcasting Co., has been granted and instruction in a variety of show." Cobb concluded: "It a station the wire srvi es and stations to he more a license to operate a new standard household activities, returns to CBS has a good network affiliation, and alert to news of the United Nations and to broadcast station to be built here at for a Saturday afteroon series 2:30- make use of that news in helping the UN ba' ks it with an energetic local news in pursuit of world IH,ate. a cost of $10,500. The outlet will op- 3:00 p.m.. EST, starting January 7. department, any such station has a O. That NARND ptrstdent discuss with crate on 1220 kilocycles with a under sponsorship of William H. good chance and every reason to the NAB NARND associate sponsorship of power of 250 watts daytime. The Wise and company, publishers of m'arket." the NAB Voice of Democracy Contest for is of W. home instruction books. Agency is dominate the school pupils. but with no expense to new company a partnership Among the resolutions adopted by NARND. J. Harpole and Kermit S. Ashby. Thwing- Altman Advertising, Inc. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 30 NEW YORK, WEDNESDAY, NOVEMBER 16, 1949 TEN CENTS

RADIO, FILMS JOIN IN FREEDOM PLEDGE

$250 Tax On Staffons Unrehearsed NAB And MPA, Thru Miller, Johnston, Washington -Mrs. Francis L. McGarraghy found herself tang- 4 See Draws Fire Of NAB ling with a brown panther when American Principles Involved she wore a mink fur piece during Washington Bureau of RADIO DAILY an appearance on the "Brunch In Fight Against Censorship 4 Washington -NAB is prepared to With Nan and Bill" on WQQW throw its full weight behind the Monday night. Mrs. McGarraghy, Washington Bureau of RADIO DAILY fight to prevent a raft of local taxa- speaking for the Smith College NAB To Replace BMB; Washington -A pledge to tion directed at broadcasters, Gen- Alumni, and Bob Hicks, animal protect the birthright of free- I* eral Counsel Don Petty said yester- trainer, were on the same pro- sud- dom was voiced last night by day. The association will file a brief gram. Hicks' tame panther New Corporation Set as friend of the court next week to denly bolted and made a grab at leaders of the Motion Picture blow dis- -f support the petition for rehearing the mink. A blow by Association and the National by KGHI and KARK, Little Rock, cription of panther's encounter Washington Bureau of RADIO DAILY Association of Broadcasters. Ark., the two stations which have with the fur piece enlivened the Washington -The NAB board of the legal battle chatty program. directors voted yesterday to abolish During dinner meeting at the been carrying BMB the $250 annual tax on -but to set up a new corpora- invitation of association pres- against tion to take its broadcasters and the $50 per person over assets and func- idents Eric Johnston and Jus- on time salesmen. Their appeal tions. The new organization will tax have the same tri -partite sponsor- tin Miller, the two groups (Continued on Page 8) Radio -TV Coverage ship, with AAAA and ANA partici- (Continued on Page 5) Radio (Continued on Page 8) Mayor To Use Of Rose Bowl Game To Reach N. Y. Citizens Antihistamine Mfrs. Adv. Hall Of Fame Buy Web, Spot Time New York City's Mayor William Plans for exclusive radio and TV coverage of the Rose Bowl football Names 10 Immortals O'Dwyer, in a press conference on Manufacturers of the various new Monday, gave the back of his hand game at Pasedena, Calif., on Janu- ary 2, were announced yesterday by anti -histamine drugs and cold reme- to most of the city's newspapers-. dies are making widespread use of Former President Herbert Hoover especially those that opposed his re- both CBS and Gillette Safety Razor received the Plaque Company who will sponsor the pick- spot and network radio as the snif- of Achievement election -and announced that start- fle- and -sneeze season approaches its of the Advertising Club of New ing in January he will report direct- up of the game. York cover will be sim- climax. at a dinner Monday night ly to the people in monthly half - The television marking the dedication of iliar to the CBS coverage in 1949 The Anahist Co., Inc., Yónkers, the Ad- hour broadcasts over WNYC, New N. Y., will make its vertising Hall of Fame. -owned station. with KTTV, Los Angeles, Times - network radio York's municipally debut on Dec. 1, with the sponsor - Hoover compared the structure of The Mayor told reporters: "Of (Continued on Page 2) (Continued on Page 4) the American standard of living to course, as you gentlemen will un- that of a cake, and credited the ad- (Continued on Page 2) TV's Role In Education vertising profession with having Canadian Set Sales created the top layers. Without such 'Bride & Groom' Renewed Seen As Supplementary Continue Upward Trend (Continued on Page 5) On 222 ABC Stations Atlantic City -Television will sup- Montreal -Sales of radio receiving plement rather than supplant teach- Grigsby Advertising Mgr. its sets by Canadian manufacturers in- Sterling Drug, Inc. has renewed ers and textbooks at the elementary 35 Of Zenith Radio Corp. Groom," creased per cent in the first nine sponsorship of "Bride and and secondary school levels by months of 1949 and prospects for a ABC audience participation show "broadening the mental horizons" of bumper Christmas trade look good. David H. Grigsby has been named heard Monday through Friday, 2: 30- pupils, Leon Levine, CBS director "The future looks mighty bright," advertising manager of Zenith Ra- 3 p.m., for 52 weeks effective Jan. 2. dio Corporation, it has been an- (Continued on Page 2) (Continued on Page 2) The program, sponsored by Sterling nounced by H. C. Bonfig, vice- presi- since Jan. 7, 1946, is aired on 222 dent of Zenith. Grigsby came to ABC stations. Dancer - Fitzgerald - Zenith five years ago as an adver- Sample is the agency. Top Network Executives (Continued on Page 8)

Neu J weds On CBS To Be Honored By U. N. Confirmation CBS will air an account of the American Federation of Labor wedding of Vice -President Alben Top executives of the networks runner of nationwide distribution of sponsorship of a five - times - a Carleton Had- Barkley and Mrs. will gather in the Rainbow Room of U. N. scrolls to 1,000 radio stations week radio series over Mutual, ley, on Friday from 4:35 to 4:45 the RCA Building at a United Na- throughout the country who have first announced in RADIO DAILY p.m., with the newlyweds them- tions luncheon this noon at which carried "Peace Network" program- on September 22. was confirmed selves appearing on the program. Benjamin Cohen, sec- yesterday by the network head- tape- recorded time assistant ming at different times throughout The show will be retary general of U.N., will present the year. Sìmiliar scrolls will be quarters in New York. The new at the wedding reception in St. them with certificates of apprecia- awarded television series which will feature Frank and rebroadcast later by stations who Louis, tion for radio service rendered the have staged special U. N. programs. Edwards, an Indianapolis com- the network. Ceremony will be Among mentator, will begin on January Church. United Nations organization the past the executives who will at- at St. John's Methodist year. tend the luncheon are Frank 21, at 10:15 p.m. Today's luncheon will be the fore- (Continued on Page 5) 2 RADIO DAILY Wednesday, November 16, 1949

CORING AND GOING

Vol. 49, No. 30 Wed., Nov. 16, 1949 10 Cts. O. B. HANSON, vice- president and director HUGH FELTIS is in town from KING -TV, of engineering at NBC, today is in Camden, Seattle. Paid a call Monday at the head- JOHN W. ALICOATE Publisher N. J., for the meeting of the RCA -NBC quarters of CBS. liaison committee. He is accompanied by the FRANK BURKE Editor principal officials of the network's engineer- ANDY McDERMOTT, sales manager of ing department, including CHESTER A. Horace W. Stovin's Toronto office, is spending MARVIN KIRSCH . Business Manager RACKEY, LESTER LOONEY, J. WOOD, Jr., a few days in New York. GEORGE M. NIXON, THOMAS PHAELAN and Published daily except Saturdays. Sundays F. A. WANKEL. HARRY C. BUTCHER, owner of KIST, af- and Holidays at 1501 Broadway New York, filiate of NBC in Santa Barbara, Cal., is in (1S), N. Y., by Radio Daily Corp., J. W. DICK MASON is in town. The general man- Gotham on station business. Publisher; Donald M ager of WPTF, Raleigh, N. C., had a tete-a -tete Alicoate, President.and HENRY MORGAN, Mfersereau, Treasurer and General Manager; yesterday with station- relations officials at the NBC personality, on Friday will be Marvin Kirsch. Vice President; Chester B. NBC. in Buffalo, N. Y., where he A. Alicoate, will be guest of honor at the luncheon of the Bahn, Vice -President; Charles Circus Secretary. Terms (Postage free) United LAWRENCE ROGERS is here from WSAZ -TV, Saints and Sinners. States (other than California) $10.00 one Huntington, West Va. He conferred Monday JOSEPH CLOSE, owner of WKNE, Columbia year; California, $15.00. Foreign, $15.00. at CBS offices. network outlet in Keene, N. H., is in Gotham Address all communications to Radio Daily. on business. 1501 Broadway. New York (18), N. Y. SAUL HAAS, owner of KIRO, Columbia net- Phone Wisconsin 7 -6336, 7 -6337. 7-6338. work outlet in Seattle, Wash., was welcomed PHIL HANNA, radio singing star, will arrive Cable address: Radaily, New York. yesterday at the offices of the web. today aboard the Ile de France. He had been in London, featured in "Brigadoon." ALLAN WOODALL, manager of WDAK, WEST COAST OFFICES HALSEY BARRETT, manager of the spot Allen Kushner, Manager Columbus, Ga., conferred yesterday with officials of the stations department at NBC, sales department for the DuMont Television 6425 Hollywood Blvd. Phone: Gladstone 0436 Network, with which the station is affiliated. has arrived in Bermuda aboard the WASHINGTON BUREAU Queen of Bermuda. He is accompanied by 6417 Dahlonega Rd. MRS. BARRETT. They plan return in Andrew H. Older, Chief C.. P. EDWARDS, Jr., president of WKPT, to about Phone: Wisconsin 3271 Kingsport, Tenn., an NBC affiliate, visited two weeks. CHICAGO BUREAU yesterday at the station relations department CONNIE DESMOND, Columbia network Hal Tate, Manager. of the network. sportscaster, is back from Columbia, Mo., Hand me 360 No. Michigan Ave. where last Saturday he covered the game down Phone: Randolph 6.6650 J. W. KIRKPATRICK, general manager of between Oklahoma and Missouri. SOUTHWEST BUREAU WCOV, Montgomery, Ala., is in town. Talked Paul Girard. Manager for a while yesterday with officials of the ROBERT C. FEHLMAN, station manager of Tower Petroleum Bide.. Columbia network. WHBC, Canton, Ohio, is here on business. my walking cane! Dallas, Texas phone: Riverside 3510.0 Canadian Set Sales Mayor To Use Radio Entered as second class matter, April 5, This big Ringling Brothers ele- 1937, at the postoffice at New York. N. Y., Continue Upward Trend To Reach N. Y. Citizens ..,.der the act of March 3, 1879. phant is all set to go places now (Continued from Page 1) (Continued from Page 1) that she's got her walking cane. said one manufacturer of radio parts. derstand, there are newspapers and "We have enough orders on hand newspapers. I may from time to time right now to keep us going at full correct misinformation that some Plenty of radio advertisers are production for a couple of months." newspapers have given in the past, going places with their sales pro- FINANCIAL Figures released by the Radio particularly during the campaign." (November 15) grams W- I -T -H, the Manufacturers' Association of Can- O'Dwyer charged during and after on station NEW YORK STOCK EXCHANGE ada showed their members (more his campaign for re- election that that delivers a big PLUS audi- most of New York's papers were be- Net than 90 per cent of all Canadian ra- ence in Baltimore. W -I -T -H has High Low Close Chg. dio makers) had sold 461,013 sets to ing "unfair" to him, and distorting ABC . 71/2 71/4 71 ... . his views and statements. more regular hone listeners -per- Admiral Corp. .. 291/4 281/2 2833 Sé the end of September, compared - A reporter asked the Mayor if he Am. Tel. & Tel. ..1461/0 1455/8 1451/2 - 1/4 with 340,576 in the same nine months dollar than any other station in CBS A 2518 2434 241/4 - 5/8 of last year, and inventories had intended to read the Sunday comics CBS B 25!8 241/4 241/4 - 7/9 over WNYC, as the late Mayor La- town. And in addition, a survey Philco 2938 38 been cut back to 140,280 units from 2938 2938 - Guardia did in 1945 a Philco Pfd. 81 801/4 81 + 11,4 170,912 on the same date last year. during news- supervised by the Johns Hopkins RCA Common 1238 12 121/0 -4 paper delivery strike. "I wouldn't be Stewart -Warner 1134 111/2 11% + Ve surprised if the people would enjoy University shows that of all Westinghouse 27 265/0 27 what I have Westinghouse Pfd 1001/2 100 1001/2 + 1,8 Radio -Video Coverage to say, sometimes," radios playing in barber shops, Zenith Radio . 2734 273' 2734 - 1,4 Set Mayor O'Dwyer replied, with dig- NEW YORK CURB EXCHANGE Of Rose Bowl Game nity. 49.3% were tuned to W- I -T -H! Hazeltine Corp. 147/0 141/2 147/0 + 1/6 Nat. Union Radio 242 238 21/2 (Continued from Page 1) OVER THE COUNTER Mirror-CBS television station carry- TV's Role In Education So get in on low -cost results in Bid Asked ing the game live and other network Seen As Supplementary Baltimore. Get W -I -T -H on your Du Mont Lab. . 14 15 Stromberg- Carlson ...... 14 151/4 affiliates broadcasting filmed high- list fast! Get all the facts from WCAO (Baltimore) 17 20 lights of the game on the next day. (Continued from Page I) WJR (Detroit) 71/2 8 CBS sports director Red Barber of discussion programs, told the New your Headley -Reed man today. has been assigned to handle the Jersey Education Assn. in an address play -by -play radio coverage. The here last week. Cardinal To Broadcast broadcaster for the television cover- Television, he said, will thus take Francis Cardinal Spellman will age will be announced later. its place with radio, records, and broadcast a ten- minute appeal over Maxon, Inc., is the agency for Gil- films in providing additional experi- CBS today at 4:35 p.m. on behalf of lette. ences for pupils to augment their FM the Bishop's Thanksgiving Clothing classroom instruction. "If the experi- AM and Soap Collection for overseas re- ence of network radio is a guide," lief. The collection is being conduc- Ursula Halloran Promoted Levine added. "television will not ted throughout the U. S. this week Ursula Halloran, assistant trade very successfully meet the needs of by the War Relief Services of the editor in the press department of classrooms on a nationwide basis, but National Catholic Welfare Confer- NBC, has been named column editor, only at the local level." ence. it has been announced by Josef C. Dine, director of the press dcpart- ment. AVAILABLE Miss Halloran joined NBC in Presently employed small market station manager who seeks change. Here's a man who has March of this year. A graduate of come up through the ranks and knows every the University of Pittsburgh, she has phase of station operation. Proven record in donc promotional work in the dra- sales and promotion. Thirteen years radio and newspaper background. Experienced as program Baltimore matic field on the Wcst Coast and director, announcer, copy chief and director of 3, Maryland more recently was a copy writer for special events. Conscientious, steady famllY TOM TINSLEY, President PORTLAND, OREGON man, 39. Write Box 285, RADIO DAILY. 1501 AFFILIATED WITH NBC the Gimbel department store in Broadway, New York City. Rpriesentod by Headley -R..d aWMMmSB NATIONALLY BY IO W AN S rlrar CO., INC. Pittsburgh. That's penetration

Among all of the 257 stations heard within the WLW Merchandise -Able Area, The Nation's Station received six hours of all listening during an average week between 6 AM and Midnight -as compared to an average of less than one hour to the nine major competitive stations.* THAT'S PENETRATION! Listeners were tuned to ... Average of Nine Major Competitive Stations 184 minutes -6 AM to 6 PM -30 minutes 143 minutes -6 PM to Midnight -22 minutes 327 minutes-6 AM to Midnight -52 minutes WE REPEAT, that's penetration! Complete information may be obtained at any of the WLW Sales Offices: 140 West 9th St., Cincinnati 2, Ohio 630 Fifth Avenue, New York 20, N. Y. 360 North Michigan, Chicago 1, Ill. 6381 Hollywood Blvd., Hollywood 28, Calif. *Nielsen Radio Indes, February - March, 1949

when you want penetration you want the nation's most merchandise -able station

CROSLET BROADCASTING CORPORATION 4 Wednesday, November 16, 1949 RADIO DAILY

11 LOS ANGELES CHICAGO I

By ALLEN KUSHNER By HAL TATE WILLIAM H. FINESHRIBER, JR., DILL REILLY, midwest rep for Mutual v -p in charge of pro- RCA- Recorded Program Service grams, arrived in Hollywood on (formerly the NBC Thesaurus de- Nov. 9th. KGER, Long Beach, Cali- partment), became a father for the fornia, announces appointment of .Hon About Manhattan... second time last Wednesday. It was a Dick Walsh as its account executive AROUND TOWN: MCA is making a strong pitch for per- girl, Sharon Marie, and she weighed for Long Beach Area. Walsh was in at seven pounds, 14 ounces at the formerly commercial manager for sonal management contracts with some of the top radio -TV names. Illinois Masonic Hospital. The other KAFY, Bakersfield, and prior chief N. Y. artists contacted by the agency include Vaughn Monroe, Arthur Reilly youngster is also a daughter, in of the AP radio news bureau New Godfrey and Fred Allen. . , . Petrillo's demands that "Duffy's Tavern" Margaret Ann. Bill Froug and Will Fi- Orleans.... employ AFM musicians for their tape recordings in Puerto Rico may Art Harre, WJJD general mana- field will write the Columbia Pacific ger, and Frank Lane, White Sox Network "Jeff Regan, Investigator" result in Ed Gardner altering his plans to continue production of his general manager, have closed a deal series, beginning Wednesday. show down in San Juan. . . . Paramount's TV film network reported for the Marshall Field station to E. Neumann They replace Jack growing with some 20 stations signed for the video film service. . . , broadcast the White Sox games ex- who is resigning from the writing RCA reported ready to sell the U. N. all of the radio TV equipment clusively on WJJD and its sister staff to accept other radio commit- and FM station, WFMF, for the next ments.... Milt Samuel, director of which will be installed in their new headquarters in New York. . . . two years. Bob Elson, recognized as publicity and public relations for Frank Sinatra and Geo. Evans, who split a year or so ago, have kissed one of the country's top sportcasters, Young & Rubicam, Inc. Pacific Coast and made up. . . . Rumored that NBC's giveaway series, "H'wood will handle the mike for the 4th con- Division, has returned from a four - secutive year. Calling," will fold with Old Gold's Amateur Hour taking the Sunday Bob's been calling week trip which took him to San 'em for 17 years except for 4 years Diego, S a n Francisco, Oakland. night radio spot. . . . Commodore Productions have signed up Clyde with the Navy during World War II. Portland and Seattle.... Ed Smith. Beatty for a half -hour radio series and are readying an advertising cam- WIND and Phil Wrigley will manager of the advertising service paign. (They expect this show to duplicate the success of the Hopalong shortly announce an exclusive deal section for Y & R in Hollywood, re- for the News Cassidy series, which is FCC Daily station to again turned to the Coast, after three also their property.) ... resenting Congress. broadcast the Cubs games exclu- weeks in N. Y. on business. . men trying to pressure them on decisions will appeal to the Pres. to sively in Chicago over the Atlass Jack Beck, CBS PN news director, get the pressure boys off their necks. . . . "Inner Sanctum" will turn outlet. is in New to the conven- York attend up as a sponsored video offering if tele- rights can be straightened out. WBKB has a unique show coming tion of the National Association of up Thursday night from 10:15 to Radio News Directors, and to conk . . . A N Y. afternoon daily is planning to slash its radio -TV listings 10:45 p.m. Purchased by the local with Edmund Chester, CBS director still further. B'nai B'rith, the program will be of news. . . William D. Shaw, as- devoted to a drive for new members. sistant sales manager for KNX and * )l' * * Members who have TV sets will CBS, left for a two -week sales trip , TELLING ON TELEVISION (or views on video): have parties at home and will invite to New York and Chicago. Louie Nizer's razor -sharp, legal mind completely dom- prospects to view the show. Iry analytical Kupcinet of "The Sun -Times" will Antihistamine Mfrs. inated the Overseas Press Club's discussion on dismantling of be emcee with Cantor Moses Silver- German industries Sunday p.m. Loaded with facts, figures and man rendering a few solos and a Buy Web, Spot Time logic, Nizer toyed with the panel -one of whom actually stated prominent m o v i e star as guest. Bernie Howard is writing that he considered Germany to be "a peace -loving nation." Yep, and pro- (Continued from Page 1) ducing this unique membership that's what the man said. Nizer should've walked out on that ship of "Counter -Spy" over 60 ABC drive TV show which is called "This stations, Thursday nights, 7:30 -8 one. We did.... DuMont, agreeing with us that Sat. night is the is B'nai B'rith." p.m. T h e contract, which runs loneliest night in the week -on television, is preparing to give Bernie Howard is .preparing and through Dec. 29. 1949, was placed it the strongest build -up of the week.... " Garroway at Large" purchasing the film spots for the through Foote, Cone & Belding. In Leo P. Bott ad agency for Commu- addition, Anahist has been sponsor- scores because it is one of the few television shows geared spe- nity Motors, local Pontiac dealer. ing a spot campaign in 30 cities cifically for the medium. Garroway, purveying the intimate ap- First station chosen was WENR -TV which will continue for an additional proach, speaking totally at ease as if in your living room, succeeds with other local stations scheduled to be added month. where many of the others occasionally fail.... The Philco "Book - soon. Meanwhile, Grove Laboratories, of- the -Month" Inc., St. Louis, a heavy user of radio adaptations each Sunday portray stories which time over a period of years, has an- are so essentially over -mawkish and sentimental that there is nounced plans for an extensive spot seldom any dramatic impact despite fairly good adaptation. Tele- "'/'he Living Bible" radio campaign to introduce its new vision drama needs meat -not applesauce. anti -histamine product, "Antamine." Open -ended dramatic transcriptions at Sullivan, Stauffer, Colwell & Bayles 7r * * lr a price that will sell . . . cut on has been appointed to handle pro- 33 -t 3 Long Playing 12 inch records. TICKER TAPE: Our Washington gumshoe is raving, but motion for the new product. Simple modern language . . . Life of

loud, about the singing of Steve Olds (a West Point grad and custom Christ from Christmas thru Easter . . . built for the films) who does his stuff daily via WTTG. (The greeting then Old Testament. Scripts cleared 19116 1949 by non -sectarian board. The perfect i in Wash. is no longer 'what's new' -but 'where's Olds ?' . . . Hoyt program for mortuaries, banks, savings agency has taken over the Bloch Bros. tobacco account from Walker & and loans, etc. Downing in Pittsburgh and our guess is that they'll soon shelve their CONFISEUR Fishing & Hunting series on both radio and TV. ... Geo. Hogan quitting Airmail or wire for double -faced pressing and descriptive matter today . . . his announcing post at WOR after 10 years to concentrate on his mail FRENCH RESTAURANT 52.50 refundable deposit. LUNCHEON from $2.00 order biz. . . . Frank Cooper now representing the Pied Pipers. . . DINNER from $3.00 Dolly Dawn. who's been away from the local scene too long. will head- COCKTAIL BAR line the new show at Cafe Society Downtown opening on the 24th. . . . DRAMA RECORDS Tex and Jinx skedded to go to Japan in Dec. . . . Bill Slater's Messing Candied QUALITY SHOWS SMALL PROFITS Famou4. ,5iteiuh "Prize Party" drew something like 2000 letters in 24 hours for a write -in QUANTITY SALES 15 East 52nd St. giveaway. proving that people still want something for nothing. AIR CONDITIONED 630 LAFAYETTE ST., DENVER 3, COLO. ra * Wednesday, November 16, 1949 5 RADIO DAILY

Adv. Hall Of Fame Joint Freedom Pledge Voiced Top Web Executives To Be N. , t Names 10 Immortals By Radio And Film Industries Cited By U. (Continued from Page 1) (Continued from Page 1) (Continued from Page 1) rf Stanton, president of CBS; and "subsidiaries" of the arts as radio agreed that a continuing liaison at the dinner included Harold E. and publications, he said, artists and to in the Fellows, WEEI, Boston; Michael R. William Paley, chairman of the CBS should be maintained aid Woods, of writers would not have risen to the fight to protect basic freedoms. A Hanna, WHCU, Ithaca; George D. board, Mark president top layer of the "cake." was Coleman, WGBI, Scranton; Campbell ABC and Edward Noble, chairman joint expression of principles James McConnell. Names of the first ten "immortals" adopted as a guide in the fight Arnoux, WTAR, Norfolk, Va.; Allen of the board; t named to the Advertising Hall of against censorship and other freed- M. Woodall, WDAK, Columbus, Ga.; president of NBC and Niles Tram- Fame have been inscribed on a om curbs. Harry W. Slavick, WMC, Memphis; mell, chairman of the board; Frank bronze plaque installed at the head- "Freedom of expression," t h e Gilmore N. Nunn, WLAP, Lexing- White, president of Mutual and Theodore Streibert, president of r quarters of the Advertising Club of statement said, "is the birthright of ton, Ky.; Harry M. Bitner, Jr., New York. The plaque was unveiled Americans. Tonight, representa- WFBM, Indianapolis; Charles C. WOR and chairman of the MBS all board; Fourney Rankin, represent- I by Andrew J. Haire, president of the tives of broadcasting and motion Caley, WMBD, Peoria; William B. club, which co- sponsors the Hall of picture associations in America Quarton, WMT, Cedar Rapids; John ing NAB; Ted Cott of WNEW, rep- Fame with the Advertising Federa- mutually pledged themselves to pro- F. Meagher, KYSM, Mankato, Minn.; resenting the independent stations; tion of America. tect that birthright. Robert D. Enoch, KTOK, Oklahoma Seymour Siegel of WNYC and Will- Those listed on the plaque are: "The men who wrote our Consti- City; Clyde W. Rembert, KRLD, iam Ware, president of the FM as- John Wanamaker, Philadelphia tution knew full well that the key- Dallas; Hugh B. Terry, KLZ, Den- sociation and Jack Poppele, presi- merchant, who pioneered in large stone of the arch of freedoms is ver; Glenn Shaw, KLX, Oakland, dent of the Television Broadcasters use of newspaper advertising. freedom of expression. They knew Calif.; Calvin J. Smith, KFAC, Los Association. f John Irving Romer, who played a that without this freedom no others Angeles; Harry R. Spence, KXRO, major part in establishing "truth in would be possible. They could not Aberdeen, Wash. Stork News advertising" through The Printer's foresee the giant printing presses of Shouse Attends Ink model statute he activated. the future; much less could they Also James D. Shouse, WLW, Cin- Rock Island, Ill. - Bill Ellison, y Cyrus H. K. Curtis, founder of the dream of radio, the motion picture cinnati; Kenyon Brown, KWFT, sportscaster at WHBF, Rock Island, I publishing enterprise bearing his or of television. But they had seen Wichita Falls, Texas; Merrill Lind- is the father of a girl, Margaret name and developer of magazine ad- free speech and their own free press say, WSOY, Decatur, Ill.; Clair R. Barbara, born to Mrs. Ellison on vertising. suppressed and denied under a ty- McCollough, WGAL, Lancaster, Pa.; October 29. 1 William H. Johns, advertising rannical government, and they un- Frank U. Fletcher, WARL - FM, agency pioneer noted for his work Arlington, Va.; Everett L. Dillard, Vinton Freedley, Jr., executive on I derstood its importance. in standards of advertising. "Censorship ... Deadly" WASH - FM, Washington, D. C.; the Lucky Strike account for If Alfred W. Erickson, another agen- "They knew, as we cannot in safe- Robert D. Swezey, WDSU -TV, New BBD &O, is the father of a boy born cyt pioneer who helped found the ty forget, that censorship of any kind Orleans; Eugene S. Thomas, WOIC, Nov. 5 to Mrs. Freedley at the Audit Bureau of Circulations and is deadly to that concept. We are Washington, D. C.; C. E. Arney, Jr.; Greenwich Hospital. The birthday, the American Association of Adver- joined to oppose censorship from G. Emerson Markham; Ralph W. Nov. 5, is, incidentally, the natal day e tising Agencies. any source, on any front, from any Hardy; Don E. Petty, Robert K. also of the baby's grandfather, t, Lewis B. Jones, advertising man- direction. Richards, and James Dawson. Vinton Freedley, Sr. ager for Eastman Kodak Company, "It is fundamental truth that no who led the way in large and effec- one medium of expression can have I tive use of advertising by manufac- its freedom abridged without peril turers. to all others. The citizen himself - E. T. Meredith, whose publishing the individual American -is unsafe enterprises have been major influ- in his Constitutional guarantee of i' ences in advertising progress. freedom of speech so long as the Rollin C. Ayres, whose early work freedom of any agency of expression in organizing advertising on the is encroached upon." Fire! West Coast helped establish Adver- Radio industry executives present tising Group. "Firefighters ".. a syndicated show with a real punch Theodore F. MacManus, copywriter and agency executive who Grocer's Assoc. Honors for young and old alike.. is sparking plenty of busi- was identified with motor car adver- Women's Director Of KEX ness for the GrandMa Cookie Company of Portland, tising from its early status to the major position it occupies today. Kay West, women's program di- Oregon. Walter A. Strong, Chicago news- rector of Westinghouse KEX, Port- paper publisher who worked for land, Oregon, last week received the Why? Two reasons: 1) it's a good program with strong advertising organizations. national radio "Lifeline of America five -times -a -week continuity; 2) it's aired over 50,000 - Trophy" of the Grocery Manufac- watt KEN, the most powerful and persuasive voice turers Association at a luncheon at Wedding Bells the Waldorf- Astoria. Miss West will in the big Oregon- Southern Washington market ! Montgomery, Ala. -Earl Prentice spend several days calling on clients Andrews, Jr., WSEA announcer, in New York and Chicago before re- Whatever the type of show, syndicated or custom - was recently married to Verda Lou- turning to Portland. Also on hand tailored.. advertisers get better results in the Pacific ise Betha, in a church ceremony. for the luncheon was Walter Benoit, vice -president of Westinghouse Ra- Northwest market on KEN. For availabilities, check dio Stations, Inc., owners of KEX KEN or Free & Peters. AVAILABLE AT ONCE who received the association's na- 1, 2, or 3 tional radio plaque on behalf of 400 Foot, Type SGN KEX. B LAW -K N OX PORTLAND, ORE. TOWERS WHBC Aids Needy Canton, Ohio -For the fourth con- 50,000 WATTSATTS AT A GREAT BARGAIN secutive year, WHBC, Canton, is ABC AFFILIATE Copper wire and ribbon for broadcasting an appeal for food con- ground nets for these towers KEX available in any quantity. tributions so that needy families in the area may enjoy the traditional OWESTINGHOUSE RADIO STATIONS Inc Phone, Call, Write or Wire Thanksgiving holiday feast. Two KYW KDKA WBZ WBZA WOWO KEX WBZ -TV C. H. WESSER hundred food baskets were distribu- Representatives, Free & 4500 PENOBSCOT BLDG. ted last year by the station. Various National Peters, except for WBZTV, DETROIT, MICHIGAN city and county welfare agencies are for WBZ -TV, NBC Spot Sales WOodword 3 -1213 cooperating with WHBC in the current drive. 6 Wednesday. November - RADIO DAILY 16, 194!1

AGENCIES PICTURE OF THE WEEK PROMOTION i i JAMES M. CECIL. president of Premium Approach Cecil & Presbrey. Inc., has ac- Two network shows and a New cepted the chairmanship of the ad- York City television program art vertising division of The Lighthouse being used by the R. L. Watkins Men's Committee. The campaign Company Division, Sterling Drug goal is $150,000 by December 31st Inc., for a premium offer promoting' to support the program of 28 free Dr. Lyon's Tooth Powder, Dr. Ly- services given to the blind of all on's Ammoniated Tooth Powder ages, races and creeds at The Light- and Lyon's Tooth Paste, starting house of The New York Association November 21. The premium is for the Blind. 111 East 59th Street. Florentine necklace, obtainable foi New York 22, N. Y. "Over four 25 cents plus box tops of the tooth thousand blind," Mr. Cecil said, "are paste or powder, or the paper line[ currently receiving from The Light- from the top of the new Ammoni- house physical and spiritual help. ated Tooth Powder, distributed un- In addition, many also receive train- boxed. The offer will continue foi ing which gives them economic self- two weeks, according to D. H. Wil- sufficiency and a full life. New York liams, divisional vice -president. The is proud of the work of The Light- account is handled by Dancer house. and now New York must Fitzgerald, Sample, Inc., New York reach into its pockets and help sup- advertising agency. port this great work." Radio programs are "Back Stag( Wife" (NBC 4 p.m., EST, 145 sta- DICK SPIEGAL. president of the tions) and "Bride and Groom' Norito Co., Chicago has announced ( ABC 2:30 p.m., EST, 224 stations) that shortly after the first of the Television show is "Okay, Mother!' year. his Norito Powder will be (WABD, Channel 5, 1 p.m., EST) introduced in a new Effervescent form. Regular Norito will also con- WCAE Uses Display Ad tinue to be available. He also re- A special double -page advertise- ported that, effective immediately, ment was run by WCAE on Novem- all Norito advertising will be han- Top operating echelon of NBC television held their first conference ber 9 in the Pittsburgh Sun -Tele- dled by the Harry B. Cohen .Adver- yesterday following the recent reorganization of the network making graph featuring many of the sta- tising Co. of New York City. Plans the video department a self- contained unit. Left to right: Frederic tion's local and network programs are now in work for greatly in- W. Wile, Jr., director of production; Carleton D. Smith, director of This two -page ad was another it creased advertising on both the new operations; (seated) S. L. (Pat) Weaver, Jr., NBC vice -president in the continuous campaign of WCAE and regular forms of Norito. charge of television; Norman Blackburn, director of television opera- program promotion. The date of tions in Hollywood, and George H. Frey, director of television sales. November 9 was purposely selected FLETCHER D. RICHARDS, INC.. because It was the day following ar New York and Chicago advertising 'Kids important local election which had agency, will establish a division on SESAC Sues WCKY Day Salute' Skedded wide -spread interest and increased the West Coast. Effective January 1, Charging Infringement By ABC Web For Nov. 17 circulation of the paper. 1950, the Harrington, Whitney & Hurst, Inc., organization of San SESAC, Inc., has filed suit in the West Coast Bureau of RADIO DAILY Oklahoma Broadcasters Francisco and Los Angeles will join United States District Court for the Hollywood -"Kids Day Salute," a with Fletcher D. Richards, Inc., and Southern District of Ohio, at Cincin- half - hour star - studded show to Forming State Group will operate as Harrington -Richards, nati, against L. B. Wilson, Inc., op- mark National Kids Day, designed Division of Fletcher D. Richards, erators of WCKY. The bill of com- to combat juvenile delinquency, will Oklahoma City -An organizationa Inc., with offices located in San plaint alleges infringement of the be broadcast, Nov. 17, 10 p.m., EST, meeting of the Oklahoma Broad- Francisco and Los Angeles. The following compositions: by ABC in cooperation with more casters Association, attended by 11 uniting of the two organizations will "Turn Your Radio On," "Take The than 300 Kiwanis Clubs of the Ki- state radio representatives, namec not involve any changes in clients, World But Give Me Jesus," "If We wanis International and the Nation- Joe Bernard, general manager of locations or personnel. Never Meet Again," "Hallelujah al Kids Foundation. KOMA, Oklahoma City, as tempor- Morning," "Gathering Flowers For Among the stars scheduled to par- ary chairman. Only the owners and FM The Master's Bouquet," and "Dream - ticipate in the salute will be Bing the managers of the 39 commercial Pittsburgh Stations Boat." Crosby, Red Skelton, Walter Win - AM and TV stations in the state Set Program Exchange The bill of complaint seeks dam- chell, Drew Pearson, Edgar Bergen, have been invited to join the new ages at the statutory rate of not less Bob Hope, Jimmy Fidler, Gabriel organization, according to Bernard Arthur God- of the group will be Pittsburgh, Pa. - WPIT -FM has than $250.00 for each infringing per- Heatter, Dinah Shore, and the purpose joined forces with WDUQ -FM, Du- formance, and asks an injunction frey and Harry Von Zell. Kiwanis to gain a "true representation of the against the further use of the songs International president J. Hugh industry before the state govern- quesne University campus station, will in a novel program arrangement. alleged to have been infringed. plus Jackson make a brief address ment and business." on the program. Music will be sup- 1, has been attorney's fees and costs. Since Nov. WPIT-FM plied by Basil (Buzz) Adlam and carrying the 5 -9 p.m. schedule of Answer day of WCKY is twenty WWRL Program Expands WDQU -FM, made up the program days from date of filing the com- the ABC orchestra. produced by the Duquesne student plaint. To Full Two -Hour Show stag, under the direction of Father Paxton and Seasongood are local Sponsoring Skiing Show WWRL's "Afternoon Swing Ses- counsel for SESAC Inc. J. A. Lauritis, C. S. Sp., the univer- Newark, N. J. -Alex Taylor, New sion," Mondays through Saturdays. sity's public relations head. The sta- York sporting goods firm, will spon- will be expanded into a full two - tions have also been working closely WRNL Takes Ziv Show sor "Skiing on the Air." a weekly hour show, 3:30 -5:30 p.m., beginnin,_ together on football coverage. WPIT Richmond, Va. - WRNL, Rich- half -hour show of skiing news and today, because of "the influx of ad- carries on AM and FM the day mond, Nolde Brothers Bakery, Rich- interviews, over WVNJ, beginning ditional sponsors," the latest two of games, and on FM only the night mond, is now sponsoring Ziv -pro- Dec. 1, 8:00 p.m. which are Buddy Lee Clothes and games, which WDUQ originates. duced transcribed half -hour series, The contract for a 13 week period Music Hall Credit Jewelers. The campus station, which began "The Cisco Kid," Monday, Wednes- was placed direct. Ted Johnson, The deal with the clothing firm. operations in August, 1949, beams day and Friday, from 6:15 to 6:45 WVNJ announcer, will conduct the handled through Henry Bach Asso- a 10 -watt signal heard on a six -mile p.m., for Nolde's American Maid series which will feature snow re- ciates, called for two spots daily for radius of the university. On Oct. 21 Bread and other bakery products. ports, road conditions and interviews 13 weeks. The jewelry company the station received authorization Sponsor has launched high- powered with outstanding skiers and skiing signed, through Miller Advertising. from the FCC to boost its power to promotion campaign to publicize the authorities. Promotion tic -ups are Inc., a 13 -week contract for flv. 2750 watts. show. being arranged. minutes daily. ILY Ìpß

.Section of RADIO DAILY, Wednesday,Y November 16, 1949 - TELEVISION DAILY is fullyY Pprotected byY register9 and copyright .:NO TAKERS FOR GARDEN SPORTS , Report High Price TELE TOPICS No Color TV Chosen Two TV Men Named Asked Of Hockey For BBC -Ashbridge To NAB's Directorate And Basketball THE most important part of any TV rights to three major winter dramatic show is the script. This is Denying reports circulated last Washington Bureau of RADIO DAILY 'nothing week that BBC would immediately sports series at Madison Square new; it's been recognized by Washington - Robert D. Swezey, Garden are being offered to stations everyone in field. begin color tele tests based on the the production The general manager of WDSU -TV, New and sponsors by Garden prexy Ned validity of this axiom, which is too often CBS mechanical scanning method, Thomas of Sir Noel Ashbridge, director of tech- Orleans, and Eugene Irish with no takers so far and pros- ,overlooked in TV, was graphically dem- WOIC, Washington, yesterday were pects slight it was learned yesterday. onstrated by two shows that appeared on nical services of the BBC, informed named to NAB board membership RCA yesterday that "no definite ar- - Main obstacle to sale of college CBS Monday nite. "Silver Theater" of- the first two TV representatives on basketball, professional hockey fered "Don't The an rangements have been made for spe- and Give Up Ship," the directorate. This is in line with pro basketball, it was said, has original by Nelson Giddings, which was cific tests nor is any practical devel- been earlier structure committee recom- a price tag far above the figure a as dreary an attempt at is opment in the immediate future en- comedy as mendations. bankroller would be willing to pay. likely to be found anywhere. "Studio visaged." This was announced yes- J terday by RCA. Another hurdle has been the fact One," on the other hand, did "Two Sharp that college basketball has been 'Knives," by Dashiell Hammett, a whodunit Sir Noel said that "the only work Integrated Plugs Best, in color television by the BBC con- scheduled on different nights of the that is loaded with excitement and sus- week so that a sponsor would have pense. Tony Miner's series has been dis- sists purely of research experi- Starch Survey Reports ments." difficulty buying a regular weekly cussed at length in this space in the program, it was said. tpast, so let's see what "Silver Theater" "Naturally," he declared, "all ex- Integrated commercials are most isting and proposed systems are un- effective, while demonstration is ap- Irish, however, said yesterday that had to offer.... Giddings' story revolved he is offering three separate pack- about a man and wife who rent a room der review. The BBC is equally in- parently relatively ineffective, ac- terested in RCA and other promising cording to an analysis of the first ages - 15 Sunday night hockey to a poor, homeless high school student. games, 22 Saturday night college Naturally, this student turns out to be a systems. No arrangements have been two months of the Starch Reports entered into with any British or on Television Commercials, released basketball games and 20 pro hoop tall, blonde, 26- year -old veteran, a veri- contests, mainly on Wednesday or table Adonis. Since the wife is also blonde American firm so far." last week. Jack Boyle, Starch's TV Dr. Peter Goldmark, of CBS, on chief, warned however that these Saturday nights or Saturday after- and beautiful (Louise Albritton) and the noons. He said he has "several pros- husband an easy -going guy (Henry Mor- his return from London last week are preliminary findings subject to had informed the press that the BBC modification. pective sponsors" but declined to gan) the complications are quite obvious. name them. He also refused to re- To make matters worse, the student plans to proceed immediately with Comparisons based on the percen- experiments based upon the CBS tage of viewers over non -viewers veal his asking price, saying that he (Charles Nolte) wins a giant jackpot that is "not negotiating in the press." clutters the house with electrical gadgets. color system. who would buy the brand advertised $4,000 Per Game Reported Wife loses husband, husband loses wife, In reply to the RCA statement of follow: integrated, 80 per cent; yesterday, Dr. Goldmark said, "RCA dramatic, 72; cartoon and stop mo- The original asking price for 38 until they are brought together in a college court contests was reported trailer -one of the jackpot prizes -by is again attempting to ride CBS' tion, 63; demonstration, 25; service, coattails in color television." British 14. to be $150,000. This would be about the maid (Myrtle Ferguson), another con- $4,000 a game or $88,000 for the test prize. All this was squeezed into interest in color was "awakened" by present Garden package of 22 pick- a half -hour production that was rather the recent demonstration of the CBS in Masland Show Renewed ups. Original price asked for pro sloppy in several spots... , Frank Telford system London, he said, adding: "Following the familiar RCA pat- C. H. Masland and Sons Carpet basketball and hockey was said to is producer- director, and Y b R the be $70,000 each. It was reported agency for Int'l Silver. tern, RCA has rushed in after CBS, Co., has renewed Masland At Home as it has done in the past in this Show, with Earl Wrightston, for a however, that these prices were con- country, to block the CBS system second 13 -week cycle on CBS, ef- sidered far out of line by both spon- ADVANTAGES of modern science dept., sors and stations and have since or, What next? NBC announced yes- and keep color television from the fective Dec. 14. Anderson, Davis and public." Platte is the agency. been reduced. terday that it will carry on its network Only regularly scheduled sports tithe wedding of Vice- President Barkley and pickups from the Garden, besides Mrs. Carleton S. Hadley via a remote boxing, is N. Y. Rovers hockey Sun- pick -up by KSD -TV, St. Louis. Cameras day afternoons, on WPIX, with Sun- will be set up in the church yard and set Appliance Stores picking up the t vestibule of St. John's Methodist Church Press -Time Paragraphs i tab. Last season college basketball to cover arrival and departure of principals and other events, such as the horse r and guests and the web expects that the Texaco To Sponsor Opera Opening show, rodeo, track, etc., were scan- ,,actual ceremony also will be covered. Opening night of the Metropolitan Opera, Nov. 21, ui!! be spon- ned by CBS under sponsorship of will be set up Cameras also in the home sored on ABC for the second successive year. Opera will be "Der Rosen - Camels and Wrigley gum. Pro bas- 1 , df Mrs. Hadley's best friend, where a kavalier." Pickup will start at 8 p.m., EST, arid will be fed to Detroit, ketball was on ABC last season and wedding luncheon will be held. Pickup Chicago, Washington, Philadelphia and Baltimore. Milton Cross will be Rangers hockey on WPIX for will begin at 11:45 a.m., EST, and run narrator. Schaefer beer. through until approximately 1:30. Any CBS had first call on all Garden questions? Standard Rate Card Nears Completion Final version of a standard station rate card, drawn up by the TBA events except boxing last year but commercial committee, is expected to be completed for pub- dropped the pact when it expired 4AMERICAN TOBACCO has apparently operations lication and distribution to the industry before the end of the year. this spring because of network com- decided on a bi- weekly hour -long mercial Committee, headed by Ilerminio Traviesas, of CBS, net yesterday to commitments. dramatic series starring Robert Mont - arrange for a final review of the card before submitting it to the TBA ,,gomery for Lucky Strike, with both CBS board. and NBC pitching for the show. BBDGO Set Sales Record In D. C. is handling the program.... CBS's claim Colleges mining Grid TV Tian Washington- Record monthly high to first use of Dr. Frank Back's Video Methods to conteract what is alleged as TV's detrimental effect on of 6,350 receiver sales was set in .Reflector has been disputed by NBC which attendance at college football games tail! he a major topic at next the Washington area during October, says it used the new "lensless lens" for its month's meeting of the Big Ten and the Eastern Collegiate Athletic the Washington Television Circula- fight pickup from the Garden last Friday Conference. ECAC chief Asa Bushnell is expected to call for a nation- tion Committee reported Monday, Rite. wide ban on video pickups to bolster gate receipts. to bring the city's total to 69,550. e Wednesday, November 16. 1949 8 RADIO DAILY

$250 Tax On Stations NAB To Replace BMB; Draws Fire Of NAB COAST-TO-COAST New Corporation Set

(Continued from Page I) WLAW Surgery Epidemic WIOD Commercial Panel (Continued from Page 1) from an Arkansas Supreme Court Lawrence, Mass. -4f present con- Miami, Fla. -George Castleman, pating as in BMB. The purpose of decision upholding the city authority ditions continue, WLAW may have vice-president of Bermingham, this move was not immediately ap- was brushed aside last week by the to move a large share of its produc- Castleman & Pierce, led a general parent, although it was believed Supreme Court, leading to the wide- tion activities to hospitals. No less discussion, last week in the WIOD that it had been discussed with ' spread fear that other cities will than four of the station's personnel studios, of proper handling of com- AAAA and ANA toppers. seek to collect revenues from radio have been in and out of hospitals mercials, and increasing importance The board also voted to extend an stations and salesmen. for surgery. Nona Kirby, Ida Jarvis, of localizing national spot commer- invitation to the FM Association to If the rehearing plea is not grant- Marion Kfoury and John Freder- cials for maximum effectiveness. join NAB. A single merger was ed, NAB has further plans, Petty icks are the four victims. WIOD staff representing commer- called for, with no conditions, NAB said, but they cannot be divulged at cial, continuity, announcing and spokesmen said last night. It was re- this time. He said that as a lawyer Man With Many Voices promotion departments participated. ported that private conversations he felt the Supreme Court would Charleston, S. C. -WCSC, in ad- with top FMA officials have indica- man of Wood Appointed New Post have impressive new legal authority dition to carrying CBS' Saginaw, Michigan Milton L. ted the FMA probably will accept to consider in the matter, and that many faces, Mr. Chameleon, has - the offer. of many voices, Bill Greenebaum, president and general if the plea gets careful attention the its own man manager of the Saginaw Broadcast- Another decision was to rescind chance for a reconsideration is good. Hedgepeth. announcer. Bill can be the separation plan for the Broad- 5, Mrs. ing Company, announced the ap- NAB's amicus curiae brief, he said. Little Audrey, a child of paintment of Phillip Wood as his cast Advertising Bureau. The BAB will be an effort simply to "fortify" Bruno, a gruff -voiced woman, Ras - will be retained as a part of NAB, the assistant. Wood was formerly asso- the counsel for the two stations. tus, janitor who drops in during as supervised by the board, for an in- a typical hoe- ciated with WKOW general man- In the event reconsideration is de- show and Uncle Zeb, ager at Madison. definite future period. nied by the high court, it was be- down from Texas with homespun lieved here that NAB may anticipate philosophy. Hicks loins WHBF Staff the launching of another legal battle Rock Island, Ill. -Frank S. Hicks, Religious Spots Skedded by one or more other Little Rock Contest Winners Announced Jr., has joined the announcing staff More than 175 network and re- stations, with NAB participating Hartford. Conn.-Jack Neusner, a at WHBF. He was formerly with gional programs, commercial and more actively in the litigation. senior at William Hall High School, KYSM, Mankato, Minn. sustaining, will carry announce- has been declared the winner of ments this month tied in with the the "Voice of Democracy" contest KDKA Man Resigns Advertising Council's "Religion in "Everyman's Story" Set conducted by the Hartford Junior Pittsburgh, Pa. -Bill Hinds. veter- American Life" campaign, it was By WNBC For 2nd Year Chamber of Commerce in coopera- an KDKA singer. announcer and disclosed Friday. In addition, many `ion with Station WTIC and local actor, has resigned his staff job at independent stations will air live WNBC, in cooperation with the radio distributors. Second place the Pittsburgh Westinghouse Station and transcribed messages placed Federation of Jewish Philanthropies went to Barbara Brown. and third to free lance in radio and television. through 3,000 local church groups. of New York, is presenting for the place to Thomas Kavanaugh. Hinds started at KDKA in 1933 as a The campaign was launched by second consecutive year a documen- page boy and became an announcer President Truman in a four -network tary drama series, "Everyman's New Youth Programs three years later. broadcast Oct. 30. Story," Tuesdays, 7:30 -8 p.m., start- Amsterdam, N. Y. -WCSS has be- ed Nov. 15, it has been announced gun a new series of youth programs by Harvey J. Gannon, the station's entitled "Youth Forum of the Air." program manager. Produced in cooperation with the The series is designed to "deepen Youth Work Division of the YMCA. public understanding of modern 'he series will feature round table RADIO health and social service work." It discussions of common adolescent EXECUTIVES CLUB will focus attention on the needs oroblems by the young people of and accomplishments of these ser- timsterdam and vicinity. Air time vices in the New York area. The is 8:30 to 9:00 p.m. each Thursday. OF NEW YORK first program, entitled "The Making of a Surgeon," will describe the Schile New Vice-Pres. work being done to instruct young Salt Lake City, Utah -Frank C. LUNCHEON- MEETING doctors in hospitals and will stress Carman, president of the Rocky the importance of public under- Mountain Broadcasting System, an- standing and support of these in- nounces the election of S. John stitutions. Schile to the office of vice -president THURSDAY, NOV. 17 in charge of sales. Schile has served 3s sales manager of KUTA.for the Grigsby Advertising Mgr. oast two years. The Rocky Moun- Of Zenith Radio Corp. tain Broadcasting System will main- HOTEL ROOSEVELT tain its offices in Salt Lake City and AT 12:30 P. M. (Continued from Page 1) will be represented nationally by Using copywriter with a background the George P. Hollingbery Com- of advertising experience secured pany. SPEAKERS: from the Scholl Manufacturing Company, the Fair Store in Chicago, Ralph Butler, formerly Vice President and Sears Roebuck & Company. Starr In his new post, Grigsby will have Interested in reaching the in Charge of Advertising, General Foods full charge of the company's national and cooperative advertising, trade in Chicago? Atherton Hobler, Chairman of the Board, and in addition, will continue to be responsible for sales promotion ac- Benton & Bowles, Inc. tivities. CHICAGO TALENT DIRECTORY Executive Vice President, Merchandise Mart Charles R. Denny, National Broadcasting Company BROADCASTERS... DElaware 7 -6619 You can pet yourself a top -flight promotion man with an outstanding record. This man has Admission, $3 for members, non-members, $3.75. been a radio station sales promotion director Deadline for January, 1950 Ir four years. and has had long experience u a time talesman and In station programming. issue is December 1st. Reservations-Claude Barrere, MU 6 -0238. Write RADIO DAILY, Box No. 288, 1501 Broadway. N. Y. C. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 31 NEW YORK, THURSDAY, NOVEMBER 17, 1949 TEN CENTS

NAB'S STRUCTURE IS STRENGTHENED

Radio, Films To Pick Optimistic Note Board's Action Wilton Gunzendorfer, general Retaining BAB Dept., manager of KROW, Oakland. 'Freedom' Chairmen Calif., who is in New York on his Dropping BMB, Bolsters Industry semi -annual visit to agencies and sponsors, opines that "things are 1VasJuugton Bureau of RADIO DAILY Organization's Operations Washington To implement the looking brighter." Gunzendorfer - recalled that last spring a lot joint pledge of opposition to censor- Action of NAB ship voiced here Tuesday night by of agencies were crying the blues. the Board the radio and motion picture indus- Today the picture Is different. Increased Music Fees retaining Broadcast Advertis- tries, through NAB and MPA, each Agency men are interested in ing Bureau as a service to group is expected shortly to select placing national spots in local ma-kets and the prospects for Sought in Canada the membership and dropping a chairman, these chairmen then to sponsorship draw up proposals for joint action. the new year are bright, Gunzen- of Broadcast Eric Johnston, president of the dorfer said Montreal - The Composers, Au- Measurement Bureau which MPA, declared yesterday that he thors and Publishers Association of may be perpetuated as a new was much pleased by Tuesday's joint Canada plans to seek an increase in corporaton, indicates that the meeting of the two industries' lead- the royalties now charged for use of industry organization seeks ers. The new liaison organization set Competition To Bring works by Canadian artists. up should "really go somewhere" in The Association had its 1950 scale to hold its present member - fighting censorship of radio and of charges published in a current is- (Continued on Page 8) films, he said. New Spot Campaign sue of the Canada Gazette. The charges have been approved by the Copyright Appeal Board -a three - Food Industry Told Bergen Talks On TV Competition for the coach trade man body headed by Mr. Justice J. between airlines and railroads oper- At Journalism School ating from New York and Chicago, (Continued on Page 2) Cleveland and Detroit, will bring a Importance Of AM -TV Athens, Ga. -The co -axial cable campaign of spot business to radio Effectiveness Of Radio will not solve all television prob- and TV in these cities, RADIO DAILY Emphasized By Speaker "Unless I miss my guess, the food lems, Edgar Bergen told radio stu- learned yesterday. The increased ra- industry has, in television, one of dents at the University of Georgia's dio advertising schedules will result The effectiveness of radio tie -ins the most powerful selling tools ever Journalism School this week. Ber- from the eastern railroads putting developed," researcher Arthur C. gen said that complete local produc- in promoting sales of Red Ryder into effect a 12.5 per cent increase western boys' apparel and other Red Nielsen told the Grocery Manufac- tion units will be needed if advertis- of fares granted by the ICC and the turers of America at a meeting in ers are to get full benefit from tele- Ryder merchandise was stressed yes- (Continued on Page 3) terday by John Howell, sales man- New York on Tuesday. vision. However, Nielsen cautioned. "The He urged the students to get their ager of the Stephen Slesinger or- "Life With Luigi" Sold ganization, speaking before fifty food industry could scarcely make as experience wherever they could, but serious an error, at this time, as to cautioned them against selling their By CBS To Wm. Wrigley (Continued on Page 3) conclude that radio is washed up (Continued on Page 3) William Wrigley, Jr.. Co., yester- Serutan Plans Expansion (Continued on Page 8) day announced sponsorship of CBS' Pontiac Spot Campaign "Life With Luigi" on the full net- For Lindlahr On ABC Rocky Mountain Council Planned For New Line work beginning Tuesday, January Marks 10th Anniversary 10, 9: 00 to 9:30 p.m., EST. "Life With Serutan, Inc., which has been Pontiac Motors is reported plan- Luigi," a sustaining feature on the presenting Victor H. Lindlahr's die- Denver, Colo.-The Rocky Moun- tetics 72 ning a national spot campaign in CBS web since September 21, 1948, commentary on ABC sta- tain Radio Council, a -non- profit key center cities in connection with stars J. Carroll Naish and is pro - tions four times weekly including public service programming organi- the introduction of their new line of (Continued on Page 3) (Continued on Page 3) zation with 37 member stations in cars on December 1. Agency for Colorado and Wyoming, this week Pontiac is McManus, John and Ad- issued a report summarizing its ams, Detroit. TV Time Sales of $30,000,000 (Continued on Page 2) Japanese (Rat) Diet This Year Seen By Elliott G. T. Folsteí s "World News 25th :tnnhersar'' Duluth- Origination of Roundup" originates in Tokyo, TV network and station time sales dustry would produce 3,100,000 re- the Quiz Kids program from the Duluth Japan, and is heard at 8 for 1949 will total $30,000,000, trip- ceivers next value a.m. year, with retail Armory next Sunday the over the NBC network. Tuesday ling the $10,000,000 spent for time by of about $700,000,000. This year's and personal appearance of Bob morning he failed to come advertisers last year, RCA Victor will 2,300,000. output be about Hope will be the entertainment through at the appointed time veepee Joseph B. Elliott predicted Growth of the industry to date highlights of the 25th anniversary and the web was kept guessing this week. Next year, he said, time and the promise of its ex- orderly of WEBC. The Quiz Kids broad- until yesterday. when a message sales will again be substantially in- pansion to a national service makes from the Nipponese capital told creased because the audience will be cast will be heard over NBC at it an opportune field for investment 3:30 p.m., EST, with Joe Kelly of rats having chewed up the nearly doubled. institutions, he said. Comparing the cable housing, halting service. Speaking in his usual role as master of before the Philadelphia growth of TV with that of the auto- ceremonies. Chapter of the American Institute of motive industry, he pointed out that Banking, Elliott predicted that the in- (Continued on Page 7) 'Television Authority' Voted luto Existence liy 4-A Up-AGE 7° 2 Thursday, November 17, 1949 114 RADIO DAILY

Increased Musk Fees . lk COMING AND GOING Sought in Canada Vol 49, No. 31 Thurs., Nov. 17, 1949 10 Cts. A. R. HEBENSTREIT, owner and president of JIMMY DURANTE, in New York for a night KGGM, Albuquerque, N. M., is in town this club engagement, conferred yesterday at the 1) JOHN W. ALICOATE Publisher week for conferences at the headquarters of press department of NBC. (Continued from Page the Columbia network. T. Thorson, resident of the Exchc- FRANK BURKE Editor LEON LEVINE, director of discussion broad- quor Court. SALLY LOU RUSKA, secretary to the column casts at CBS, has returned MARVIN KIRSCH : Business Manager from Atlantic City, , editor in the press department of NBC, is in where he delivered an address at the New This year, the Association charges Chicago this week on business. Jersey Education Conference. radio stations $272,163. In 1950, it will Published daily except Saturdays. Sundays seek $292.718. The amount would be and Holidays at 1501 Broadway New York, RAY VIR DEN, president of Lennen E BOB KERNS, managing director of WLOK, (18). N. Y., by Radio Daily Corp., J. W. Mitchell, Inc., and NICHOLAS KEESELY, vice - Lima, Ohio, is spending this week in New divided equally among private sta- Alicoate, President.and Publisher; Donald M president of the ogency in charge of radio and York for conferences with station reps and tions and the CBC. Mersereau, Treasurer and General Manager; television, are in Minneapolis for today's with Tom Harker, national sales manager of Broadcast Music, Inc., will seek Marvin Kirsch. Vice -President; Chester B. presentation of the Old Gold Amateur Hour the Fort Industry Company. Bahn, Vice -President; Charles A. Alicoate, over ABC from the Municipal Auditorium, all $41.155 from private stations. This Secretary. Terms (Postage free) United proceeds, as usual, going to local charities. SID DESFORS, head of the photo section year it obtained $38.880. It did not States (other than California) $10.00 one in the press department of NBC, left Sunday indicate how much it will seek from year; California, $15.00. Foreign, $15.00 BEN LUDY is in town. The general manager for Europe on a tour of Air Force bases with Address all communications to Radio Daily. of WIBW, Topeka, Kans., was in conference the program company of the network's "Grand the CBC for the use of works owned 1501 Broadway, New York (18), N. Y. Tuesday at the offices of CBS, with which Ole Opry" show by BMI. Phone Wisconsin 7.6336, 7.6337. 7.6338 the station is affiliated. Fees collected by C.A.P.A.C. and Cable address: Radaily, New York. GENE JANUZZI, radio and drama writer for DR. E. M. HONAN, engineering manager of the Pittsburgh Post -Gazette, is in New York B.M.I. are paid to the authors of the WEST COAST OFFICES Altec Lansing Corporation, has arrived from doing a special story on Mrs Mildred Fite, works used by radio stations, thea- Allen Kushner, Manager the West Coast. now in town as winner of a KDKA "Cinderella ters, dance bands and the like. 6425 Hollywood Blvd. Phone: Gladstone 0436 Week- End." ARTHUR MORTENSEN, merchandising man- C.A.P.A.C. reclassified and increased WASHINGTON BUREAU ager of the Columbia Pacific Network, has LEONARD REINSCH, managing director of some Andrew H. Older, Chief 6417 Dahlonege Rd. tariffs, particularly on dance left on a 10 -da;0 tour of the Northwest, where Consolidated Radio Stations, has arrived from Phone: Wisconsin 3271 band or musical performances in he will visit web affiliates. Nashville on a short business trip. Visited CHICAGO BUREAU Tuesday at NBC. various places. Hal Tate. Manager. DOUGLAS MANSHIP, vice -president of Details of the changes will be ex- i 360 No. Michigan Ave. WKBO, Baltimore outlet of NBC, is in New HAI. LE ROY has arrived in New York and plained when the Association ap- Phone: Randolph 6.6650 York for talks with station relations officials is rehearsing for his video appearance Saturday SOUTHWEST BUREAU of the web. on "Cavalcade of Stars." pears before the Copyright Appeal Paul Girard. Manager Board, probably next January. Tower Petroleum Bldg.. JOHN REICH, director of the Television HARRY COPLAN, producer and emcee of Dallas. Texas Workshop, in Pittsburgh this week to direct "Meet the Missus" on the Columbia Pacific Phone: Rivenlde 3516 -S Hippolytus at Carnegie Tech. Network, is back in Hollywood following a Stork News week in Las Vegas, Nev. Waterbury. Conn. Logan, an- Entered as second class matter, April 5. SIDNEY ASCHER, publicist, off for Wash- -Jim 1937, at the postoffice at New York, N. Y., ington, D. C., to confer with Vincent Gallagher, MARIO BERINI, lyric tenor of the Metro- nouncer at WWCO. Waterbury, is .,"der March 3, the act of 1879. owner of the King Cole Room. politan Opera, also heard widely on the air, the father of a son born to Mrs. is aboard the Mauretania bound for Europe. Logan October- 30 at St. Mary's Hos- BOB EMERY, whose "Small Fry" video show He will do eight BBC broadcasts and has is featured on the DuMont network, and scheduled a lengthy concert tour. pital. LEONARD COPELAN, sales manager of Peter Puppet Playthings, are bock from Chicago, where Emory made a personal appearance 1_FINANCIAL before 15,000 "small Fry" at The Fair, big Windy City deoartm ^nt store.

NEW YORK STOCK EXCHANGE Net Rocky Mountain Council High Low Close Chg Marks 10th Anniversary Too ABC Tse 71/2 711 Admiral Corp. 29 2858 29 1í Am. Tel 8 Tel. 146 14534 146 18 (Continued from Page 1) CBS A 2414 2378 24 38 CBS B 24 24 24 18 achievements since its inception in PMlco 2958 2938 293e 1939. and detailing its work during Philco Pfd. 82!2 82 82 34 the last two years. wet RCA Common 121,4 12 1214 l RCA First Pfd. 7334 73 73 3,4 From Aug., 1947, to Aug., 1949, the Stewart -Warner 1158 111'2 1112 18 Council broadcast over its 37 cooper- Westinghouse 271e 2634 27 11 l,é ating stations and other outlets Westinghouse Pfd. 100 100 100 programs totalling 1,760 hours and Zenith Radio 28 2734 2734 for the NEW YORK STOCK EXCHANGE 30 minutes. Computed at commercial Hazeltine Corp 141/2 141/2 1412 - 38 station rates, this time was worth Nat. Union Radio 21/2 238 21,2 $197,506.69, the Council reported. OVER THE COUNTER r^` . f Bid Asked The programs ranged in type from Du Mont Lab. 1334 1434 discussions of the United Nations to %,aItflllilX,f11L"rtmt,atttwttetlh!till "'^^l Stromberg -Carlson 1311 143/4 duck WCAO (Baltimore) 17 lectures on Rocky Mountain Spotted WiR (Detroit) 71jí 8 Fever. i The water in this tank has been treated chemically to make it "wetter"-more effective in fire -fighting. And the poor duck Day To Lecture Haiti Honors Olga Druce for him to keep afloat in it. Harold Day, director of AM and Olga Druce, author, producer and finds that it's harder for spot whose Advertisers are finding it harder to keep afloat these days TV sales development ABC director, "House of Mystery" are sales. will address the radio school program is heard each Sunday on in the tough, competitive markets. And in Baltimore they of Fordham University today on Mutual from 4 -4:30 p.m., yesterday turning to W -I -T -H to produce low -cost sales. "Local Selling By Radio and Tele- was honored by the Republic of You can do so much with so little money on W- I -T -H! It's vision." Haiti at a luncheon in the Hotel New the station that's famous for delivering more listeners -per- Yorker. In recognition of her efforts dollar than any other station in town. So if you're looking in bringing to Americans a better for a BIG BARGAIN in radio time, call in your Headley -Reed understanding of man and get the full W -I -T -H story. RCA INSTITUTES, INC. the island republic Miss Druce was presented a carved J Radio Corporation of America mahogany bowl. One of the leading and oldest schools of 1ta.lin Terl.nnlogy In America, offer, it. trained Itadi.. and Television Boys' Choir On ABC technicians to the Hroadeantlng In. Stanley Home Products, Inc.. will du.try. sponsor a Our groduntes hale one -time half -hour broadcast of the Boys' Town I.: (In.. Telephone License. Choir over BALTIMORE, MARYLAND Adders Inquiries to the full ABC network on Dec. 11, Placement Hiroo-tor at 5 p.m. Charles W. Hoyt Co., Inc., Tom Tinsley, President Represented by Headley -Reed Ito' s INSTITUTES, Inc. is :t: W. 4th tit., Nrw York 14, N. Y the agency. The show will origin- ) ate at Boys' Town, Nebraska. Thursday, November 17, 1949 3 RADIO DAILY Haverlin Starts Drive * AGENCY NEWSCAST Competition To Bring For Radio Pioneers i New Spot Campaign ROBERT H. RUSSELL, John JULIAN FREIRICH, INC., Long I In a move to increase the member- McManemin and Wallace H. Island City, packers of smoked (Continued from Page 1) ship of the Radio Pioneers Club, Goldsmith II have joined the staff tongues, porkettes, corned beef and desire of airlines to point out that Carl Haverlin, president of BMI and of Foote, Cone & Belding Interna- Canadian -style bacon, announce the commercial airline coach travel is chairman of the club's membership tional Corporation. They will serve appointment of Tracy, Kent & Co., less expensive. committee has mailed a letter to as field merchandising coordinators Inc., as their advertising agents ef- United and American airlines are 2,000 station managers throughout for The Watchmakers of Switzer- fective immediately. Newspapers reported planning increased radio the country with an enclosure of the land. Russell, who will be in charge and television participations will advertising and the New York Cen- new Radio Pio- of western United States activities, be used. tral Railroad has made inquiries on neers bulletin will headquarter in Los Angeles; time availabilities in New York, Chi- edited by. M. H. Goldsmith, covering the midwest, ADLER SHOES FOR MEN, New cago and Cleveland. Eastern Air- Shapiro. The let- will have offices in Chicago; Mc- York and New Jersey chain, is spon- lines, not affected by the competitive ter, reads in part, Manemin, eastern coordinator, will soring the College and Professional situation, has increased its spot as follows: work from New York City. Basketball games to be broadcast schedules in cities served by their "As you know, over Station WMGM during the lines. Spots emphasize service to 1949 -50 the Radio Pio- WILLIAM ESTY COMPANY, season. The Frederick -Clin- Florida resort cities. neers is an orga- INC., has named Luther Bridgman ton Co., Inc., handles the Adler ac- nization founded assistant to Stanley Lomas, televi- count. by H. V. Kalten- sion production chief. Bridgman will Serutan Plans Expansion born in 1942, un- head the film division of the tele- VETERANS HOSPITAL CAMP For Lindlahr On ABC der the name of vision department. SHOWS, an account of Myron Eich- the "Twenty ler Associates, has named Eleanor (Continued from Page 1) Year Club." Glogau to handle its publicity. Miss Sunday, will drop the Each t h e WILLIAM L. NEWTON has joined Sunday quar- HAVERLIN year Glogau formerly was with MBS pub- 25, Geyer, Newell & Ganger as a group ter-hour on Dec. and on Jan. 3 club elects a new president. This licity. will add two daily quarter -hours to year, we in having in merchandising executive. He was are fortunate its schedule, thus emerging a that office William S. Hedges, vice - formerly engaged in sales, sales pro- with motion and merchandising activities R. D. WERNER COMPANY, INC., straight Monday - through - Friday president of NBC. (I don't know New York, manufacturers of alumi- lineup, 10:45 -11 a.m. how fortunate Bill is in his choice of in the food and liquor fields for eight years. During the last war he num mouldings, announces the ap- At present Lindlahr is broadcast- a membership chairman -only time pointment of James Thomas Chirurg ing on Monday, Wednesday, Friday will tell that.) served as a lieutenant- commander Company, in the U. S. Navy and saw active Boston and New York, as and Sunday, with the Sunday airer High Goal Set its advertising agency. The New starting at 11 a.m. Roy S. Durstine, "The membership committee has duty in the European Theater of York Operations. Following his war ser- office of Chirurg will be in Inc., is the advertising agency for set as its goal a membership of every charge of the account. Serutan. man and woman who has been con- vice, he served as account executive nected with radio for twenty consec- with Fuller, and Smith & Ross, and utive years. (Time out of the indus- Badger and Browning. try for military service does not count against the applicant.) Effectiveness Of Radio faces facts figures wins "It's difficult for us to find all potential Pioneer members, for they Emphasized By Speaker are widely dispersed throughout the country. So that all 20 -year people (Continued from Page 1) may know they are cordially invited representatives of the nineteen li- to join us, will you be good enough censed manufacturers at the Wal- to to circulate this letter and the at- dorf- Astoria. He said that radio had AMERICANS, tached copy of the club's bulletin, played a considerable part in pro- "Radio Pioneer," throughout your moting the current western fad with I3 organization, or post both on your young American boys. bulletin board? The Red Ryder program, which SPEAK UP! "Any person who has been con- has been sponsored for nine consec- nected with radio for twenty con- utive years by the Langendorf Unit- tJ1 secutive years should write to me ed Bakeries over the Don Lee web, is by the Slesinger organiza- 10:45 -11:00 P. M. E o (at Broadcast Music, Inc., 580 Fifth owned K Ave., New York City) or to any tion, as are the comic strip, comic member of the Pioneers membership magazine, and motion picture rights. MONDAY committee, requesting an application The Lou Cowan organization con- blank. The names of those on the trols transcription rights. membership committee are set forth Howell predicted that his company in 'Radio Pioneer' attached. and associated manufacturers, would use radio even more in the Initiation Fee Waived A "As a special inducement to mem- coming year. series of inspiring, informative Slesinger radio a n d television bership this year, we have waived talks by the $10 initiation fee. The total mem- properties include, in addition to prominent Americans. Red Ryder, Zane Grey's "King of bership fee is now only $15, which These excellent public pays for a year's dues and the Pio- the Royal Mounted," "Ozark Ike," service pro- and "Winnie- the -Pooh." neers lapel pin.', grams are available for sponsor- "Life With Luigi" Sold Bergen Talks TV ship on WINS. Variety says: On By CBS To Wm. Wrigley At Journalism School "Commercial Possibilities Are (Continued from Page I) Good." (Continued from Page 1) duced in Hollywood by Cy Howard. talents for too little. He also spoke The program is currently heard at briefly on ventriloquism and gave a 9:30 p.m., on CBS opposite Fibber short comedy skit. McGee and Molly. In the new time The comedian won the Peabody slot "Life With Luigi" will be oppo- Award, administered by the school, site the Bob Hope show on NBC. for "outstanding entertainment in The show will move into the new rt 1945." time slot Tuesday, Mar. 22. CROSLEY BROADCASTING CORPORATION 1

4 RADIO DAILY Thursday, November 17, 1949

SIM fRAl1CISC0 EHICO i By NOEL CORBETT JUANITA GUERRA, head of advertising department of Produc- HIS is open season for writing tos Nestle- Mexico, Mexican manu- books about San Francisco. Herb facturers of Nescafe, Milo and Nido Caen. the Chronicle's Chronicler, powdered milk, was hostess to visi- who has held down several air tors attending opening of new factory spots with his breezy commentary, indJ City Wordage. .. plant at Lagos de Moreno, State of e has just come out with his "Baghdad The FM Broadcasters of Chicagoland are planning to hold Jalisco last week. A radio pro- Dickson, ... by the Bay." Samuel their next meeting at FM station WFJL in the Mather Tower next Tuesday. gram featuring ceremony highlights KNBC writer -producer is the au- and also talent from Mexico City's . , . An eastern group Dr. Forest with offer thor of "San Francisco's Kaleido- has approached Lee De an XEW was broadcast by this station. is based on his in scope." His book air to use his name and services manufacturing a new . Radio Programas de Mexico series, "This Is Your Home." Larry TV line of sets. They are reputed to have three mil. handled transmission in hookup for Blake, whose "Blake's Polka Party" Chicago lion dollars in back of them.... George Roesler re some of its affiliates.... "La Cadena Ls a Sunday night KSMO feature, Azul" Radio Programas de Mexico's from Radio Productions. plans to write a book featuring signed some time ago Hal Tate Recent "Who's Blue Network, a daily two -hour jokes he uses between musical num- Tatkmg ?" sales of the firm include: W WCO, Waterbury, and WJMR, hookup features outstanding radio bers on his show. He'll call it, "Bad New Orleans. The firm's "Smiley Burnette" show has been purchased attractions originated in XEQ Gaes by the Bay!" by WHLF, South Boston, Virginia. . . . WIND's John Carey has sold studios.. . XEQ radio station, one KCBS NOTES. . . . Pede Worth. of the radio organizations owned by formerly an announcer, is now the Army -Navy football game to Gillette Razor. Maxon, Inc., is the don Emilio Azcarraga, observed its writer -producer. . . . Jack Clark agency. The game will be broadcast exclusively in Chicago over WIND, eleventh anniversary last October now permanent announcer. . . . 31st. . . Directors Enrique Contel, Merle Jones, new general manager * * Ted * Emilio Balli and Bernardo Sancris- of KNX, Los Angeles, in town on a WBKB's "Red" Quinlan had quite a scare this week tobal, received congratulations from is "get acquainted" trip. With him 'Thought his youngster, David, had polio. Tests at the Municipal friends and advertisers and a series Wayne Steffner, sales manager of Contagious Hospital, however, showed young Quinlan had an in- of extraordinary programs went to the southland station. . Jerry the air commemorating the has joined script typing fected gland.. Julian Bentley, WBBM news editor, will tell occasion. Seawell .. ... In the evening a dinner -dance staff. high school editors how radio news is gathered and will give was offered at El Patio night -club. Ted and Dorothy Friend started background requirements for budding radio newsmen. Occasion XEDK, Radio Guadalajara, has their new KYA program this week. ... is the National Scholastic Press Association meeting at the Stevens a new General Electric one thousand It is aired from their Vallejo Street watt plant. This station is owned by is heard at 4:30 with Hotel on November Nikki Kaye writes from home and 25th.... San Fran- senor Manuel Lopez Diaz, a Radio guests and strictly on the ad -lib side. cisco that after a two -week auto trip she has arrived at the Golden several new TV shows Programas de Mexico affiliate. . KPIX has Luis Pantoja Parra, manager of in the bag which they'll start airing Gate. Her departure is Chicago's loss and San Francisco's gain. will move to She was one of the top TV writers and producers in town. XETK, Mazatlan, a visitor in Mex- to replace those that ico City, making for -TV. Four are local produc- arrangements KRON * 'I * installation of a new one -thousand tions. watt transmitter.... Percy Hodgson, Keith Kerby, Ltd., creators and "Two Ton" Baker, WGN star and Mercury recording artist of "Celebrity Commer- Rotary International President, and producers makes a quest appearance tonight at the Palace Theater.... Fred H. cials" for radio and TV have moved wife, expected in Mexico City Sun- to the Russ Building. Increased Schmutz has left WNMP in Evanston to return to his home in Little Rock, day night from Chicago.... The lo- necessitated larger quar- Arkansas.... Chicagoland will soon have a new AM station. It'll be cal Rotary Club headed by its presi- business dent, Senor Clemente Serna Mart- ters. Steve C. Crowley has joined WWCA in suburban Gary, Indiana. Dee A. Coe is the general manager. the company as sales rep. He was inez, radio executive, will host formerly with KJBS. New business ... Tom Robb of the A. C. Nielsen Co. tells us the research firm is visitors. . Program in honor of for the firm includes "Celebrity now listing sustaining programs as well as sponsored ones. . . . John these prominent Rotarians includes a visit to President Miguel Aleman Commercials" plugging Ismak Rugs Blair. president of the rep firm bearing his name. announces that he fea- and a formal dinner -dance to be on WIP, Philadelphia. These has hired a new salesman in New York. He's William Reed. Jr., formerly ture Don Wilson. held at the Mexico City Rotary Club with WCBS, New York, and before that with WINS as salesman for building. They say a cat can look at a king. And Ruby Hunter's tabby is appar- four years.... Rumors that Columbia Transcriptions are closing their ently waiting for just that opportu- Chicago offices are untrue. They're just moving to new quarters in the nity. When her television set is on. Wrigley Building. Jerry Ellis. manager of the Chicago office. recently sits and watches. the puss justs celebrated his 23rd year in radio. He's one of the nicest guys in the 1 Never takes its eyes off the machine. business. Eileen Christopherson, songstress on KNBC's "Boyson Open House" TAS * 'f t * is the mother of a youngster born K.C this week. Moppet has been named Michigan Boulevard still talking about the merger of WAt15 1330 0 Ill Gregory Alan. two big local agencies -Mitchell -Faust and Schwimmer & Scott 500 Of rR°GI`AMS in John H. Thompson, KNBC's man- All except two of the former's accounts have moved to S &S. EEAtURES ager of news and public affairs, has Most of the executives of Mitchell & Faust, including Paul Holman been appointed to the journalism DIStINGU1SHED 1 department faculty of the Univer- Faust, have moved to Schwimmer & Scott.... Lt. Comdr. Walt ENGLISH sity of California for the 1950 aca- Kimmell reports that 26 quarter -hour discs of "The Naval Air JEWISH demic year. "Radio and news writ- Reserve Show" are now available to stations. Series features ALIASN ing and editing" is the course he will guest stars and Paul Weston's ork, the Starlighters and Tom , II conduct. AUDIENCES Peddy. Stations interested can get the dope from the Public RESPONSIVE 3 N WITNINK Information Officer, Naval Air Reserve Command, Naval Air if ARK ETS A AC - DC Transcription Players Glenview, Illinois. , . . ARE Station, ASCAP threw a party for the r tNE NÓWtAN Tape, Wire, Disc Recorders Associated Tavern Owners of America at the Terrace Casino MEiROP 'S V4140 VD Rentals -Service s V4140 Sales- Monday night. . . . "Tommy Bartlett's Travelers Notebook" is pe Advertisers MILLS RECORDING CO. the title of the new syndicated column written by the popular Among MVO 161 N. Michigan Ave. red- headed emcee of "Welcome Travelers." / 111119 W. 46 St. Chicago, Ill. De 2 -4117 * * * HENRY GREENFIELD, Mg. Director 11.Y.19 SEE PAGES 1203 to 1216

FOR A COMPLETE LIST OF

1141)10 Sz TH,i,H;risio,i 0h1GAUZAT10S GIVING ADDRESSES PERSONNEL

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ONE OF 1001

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RADIO ANNUAL & TELEVISION YEAR BOOK for 1949 6 Thursday. November 17, RADIO DAILY 1949

PLUG TUBES WORDS AND MUSIC PLUG TUOES By PINKY HERMAN

TIN PAN ALLEY OOPS: -With the growth in importance On Records and Transcriptions of the 'disk jockey,' seems to that songwriters overlooked a bet in not Wedding Bells Will writing a ditty using those two words in a song. . . George Snowhill TELL ME WHY and Willard Robison have lust placed a song with Shapiro. Bernstein Soon Be Ringin'

RYTVOC, & Disk Again). . . , Inc. Co. entitled. "Mister Jockey" (Play Our Love Song LAUREL MUSIC CO. 1585 Broadway New York 19, N. Y. the ballad can't miss getting lots of deejay attention. . . . When 1619 Broadway New York City Paul Taubman's Toptones open their engagement tonight at the Shelton Corner. radio listeners might recognize the instrumentalists. for the group includes Toe Biviano on accordion, Tony Colucci on guitar. Paul himself "HUSH LITTLE DARLIN'" on Recorded By at the Hammond Organ (doubling on Celeste) and Lois Bannerman Perry Coma Eddy Howard the harp. . . Mutual Music has acquired the publication rights to Dick Hoymes Curt Massey Kay Kyser Jerry Falligant "Singin' My Way Back Home." which Vaughn Monroe warbles in his SOME DAY MICHAEL MUSIC CO., Inc. iorthcoming Republic flicker, "Singin' Guns.' . . . ballad was penned 1619 Broadway Jerry Johnson (You'll Want Me To Want You) New York City Gen. Mgr. by Wilton Moore and Al Vann. . . . The musical score for the Warner Bros. Vehicle, -Daughter of Rosie O'Grady." which will be DUCHESS MUSIC CORPORATION published by Remick, was written by M. K Jerome and Jack Scholl. tune you'll be hearing lots is "My Own True Love." Helen You'll LUV this novelty! ...... Walpole, scripter of the two NBCommercials, "Stella Dallas" and "Lora IT Lawton. "" is completing her third play. "Cordelia and the Angel." . . . MUST BELUV This young author is easily one of the most prolific writers to come along Making Our Debut With A Hit!

. . Ross. Town MANOR MUSIC COMPANY in years. Lanny who opens Monday at the "A NEW SHADE OF BLUES" 1619 Broadway New York City Casino in Buffalo, will air his MBSongfests from there during his stay. MAYPOLE MUSIC CO. * * * 22 F. 67th St. New York City When Alfred McCann started his women's service Phone: REgent 7 -4477 program on WGL back in 1925, little did he dream that he was Nothing Can Stop This! starting an institution.... today, his son is completing his own FF "FOREVER WITH YOU 19th year as successor to the originator of the WOR series... Mrs. is a terrific by the writer of "My Happiness" program, now co- featuring McCann (Dora), mail with last Monday's mail totaling over 6,300 letters. I WISH I KNEW FORSTER puller MUSIC PUB., INC. Should step right out in front 1619 Broadway, New York 19, N. Y. . . . (NoteWORthy, what') Former Hit Parader Bill - Just recorded for RCA- VICTOR 216 5. Wabash Avenue, Chicago 4, III. Harrington, opens a two -week stint at Toronto's swank Club by DOLPH HEWITT Norman. . . . he'll be heard via CBC during the engagement. ADAMS, VEE & ABBOTT, Inc. . . . . , Dennis James is a lad on his toes. he interviewed 216 S. Wabash Ave. Chicago 4, III. A HIT Is Born! Congresswoman -elect Edna Kelly of Brooklyn on his "Okay "BLUE FOR A BOY - Mother" program yesterday on WABD. . . . John Lang, is PINK FOR A GIRL" former announcer on the "Great Gildersleeve" series, in Gotham Vaughn Monroe an RCA -Victor with several TV packages. . . . The Charles Pauls (he's Al Gallico Musk Co. Inc. composer- organist of "Mr. & Mrs. North" CBStanzas) are now 501 Madison Ave., New York, N. Y. three. , .. her name is Pamela Mia.... Eden Ahbez, writer My Heart Goes With You of "Nature Boy," has placed his latest number, "The Shepherd" with Campbell Music.... firm already has two platters set for by Thomas G. Meehan Terrific in England! release next week, Herb Jeffries on Columbia and Gracie Fields on London.. . . Ork Pilot Bill Gale has penned the words "IN A SHADY NOOK" - and music of Gala Music's new waltz "Honey" (Why Can't You -

(By A Babbling Brook) Be Sweet To Me? I ... Bobby Colt, new WINSinger, sounds STASNY MUSIC CO. a lot like Buddy Clark. . . . (is that bad') Add more JAMES MUSIC, Inc. 1619 BROADWAY NEW YORK CITY Christmas Carols: "The Christmas Spell," by Jack Palmer and I650 Broadway Room 709 N. Y. C. Willard Robison at Harman Music and "Christmas Valley," by Andy Razaf and John Finke at Crystalette Music.... Sam Fox has a revival hit in "You're My Thrill," written 17 years ago by Jay Gorney, whose current musical "Touch and Go" is THAT LUCKY the stem's newest click. Brand New Novelty! OLD SUN * * * r ON AND OFF THE RECORD: -Decca comes up with a "If I Had A crorded and featured by winning combination in the Andrews Sisters and Russ Morgan Orches. BOB HOUSTON M -G M tra who turn out a commercial platter of the revived "Charlie My Boy" Million Dollars" tRAHKIE LAINE Mercury flipped with -She Wore A Yellow Ribbon." .. an ace for deejay and (I Would Give It All to You)

DEAN MARTIN Capitol juke box biz. . . . Lisa Kirk's debut on Victor wax via TONY PASTOR'S My Boy" flipped with "Shame On You" is a good tee-off for the "Kiss VAUGHN MONROE Victor Sensational COLUMBIA Record Me Kate" lark.. . the latter side, a cute novelty, features vocal sup- (RANK SINATRA Columbio #38577 port by 3 Beaus and a Peep. one of the finest voice blends around. SARAH VAUGHAN Columbio . As predicted in this pillar of Oct. 27, Ted Steele's Columbia disk RYTVOC, Inc. ROBBINS MUSIC CORPORATION of "Let's Harmonize " -"I Know I Know I Know" is headed for the 1585 Broadway New York 19, N. Y. top. .. . currently 9th best seller at the waxe-y. t E i If Section of RADIO DAILY. Thursday. November 17, 1949 - TELEVISION DAILY is fully protected by register and copyright 4 -A'S ORGANIZE TV AUTHORITY Will Mediate Cases TELE TOPICS Sees TV Time Sales 'Joint Unit To Study In Dispute With At 30 Million In '49 TV Effect On Sports Screen Guilds SAFELY ensconced in the NBC time slot following the top -rated Berle show, Television Authority, (Continued from Page 1) A special study to determine the an over -all f "Fireside Theater" to film continues offer it took 12 years before sufficient au- effect of TV pickups of sports events talent union to represent performers programs that so far below quality of for are tomobiles w e r e on gate receipts will be undertaken video, was voted into existence live video that its shadow of mediocrity produced to by RMA and NAB "to get the facts yesterday by the international board is on field TV being cast the entire of have a whole- of the case and to see if some satis- of Associated Actors and Artistes of films. Each week shorts, about 12 two sale value of a factory policy can be worked out." America (AFL). minutes each, are aired. With a few ex- billion dollars. Decision to make the survey, it The new organization was ap- ceptions, these films have been almost In contrast, the was said, was prompted by a ban proved by AFRA, Actors Equity, amateurish in script, acting and photog- cumulative on TV instituted this season by sev- AGVA, AGMA and Chorus Equity, raphy. The weakness of the story material wholesale value eral colleges and reports that a and opposed by the two other 4 -A is primarily due, we think, to the dif- member w1, of sets produced wide ban for next season would be unions, Screen Actors and plot ficulties of developing characters will exceed a urged at upcoming meetings of the Guild and Screen Extras Guild. f in such a short time. When occasionally billion dollars Big Ten and the Eastern Collegiate Paul Dulizell, international presi- a good story is used, the adaptation is some time next Athletic Conference. den of the 4 -A's. said the board so poor that both the production and voted to "approve year, he added. RMA representatives on the new and authorize the acting suffer as a result. (Once the show formation of Television i There will be group are H. L. Hoffman, Hoffman Authority I attempted to squeeze Cooper's'novel, The with the express understanding about 95 stations Radio Corp., Los Angeles; Leonard that Spy," into a quarter -hour, less time for Television Authority shall agree to on the air by the + F. A. A. Brandt, commercials.) And photography, for the Cramer. DuMont; mediate all matters end of this year, ELLIOTT and B. that may be in most part has overlooked the rigid re- General Electric. Joseph dispute with Elliott said. Average cost of station RCA members Screen Actors Guild quirements of the video system and the Elliott, Victor. NAB and Screen equipment and facilities is $400,000. have not yet been named. Extras Guild." ten -inch screen in both lighting and com- The new group has been Citing receiver service as a repre- The RMA position is that TV actively position. . Many of the Hollywood opposed by sentative tributary business of set sports pickups hypo receiver sales, the. film unions. which movie boys have long been touting them- charged that it would infringe sales, Elliott said, "The estimated and also spur paid attendance. The on selves as the salvation of TV program- their jurisdiction. This week 1949 dollar investment in television committee, it was said, will attempt the ming. Their efforts, as demonstrated thus film guilds announced servicing and service facilities is to determine the true facts. that they far on "Fireside," indicate that they should are beginning to organize TV $90,000,000 in installation and service the acquaint themselves with the fundamentals film field, in which they charges, $22.500,000 in antenna sales. demand ex- of the new medium before trying to sub -assemblies. The steel going into clusive representation, but that they and $20,750,000 in accessory sales." save it. TV, he estimated, may reach an an- would support the other 4 -A meat- ' Elliott estimated that tele will nual consumption of 100,000 tons; bers in their organization of live eventually hit an annual rate of 5,- copper, 47,500,000 pounds; aluminum. THE king -size legend about the in- tele. 000,000 units. absorbing vast quanti- 40,000,000 pounds. glass, 83.000,000 indifference Following yesterday's board meet- accessibility and of Greta ties of raw materials from all parts pounds, and wood, 103,000,000 board ing at the Hotel Astor, Dulizell Garbo (she has never made a radio ap- of the country and giving employ- feet. Other raw materials going into said: "The 4 -A's has now given its pearance and reportedly ignored a $25,000 ment to many tens of thousands of video include rubber, plastics, cera- approval to the setting up of Tele- offer from "We, The People ") has been workers engaged in fabricating that mics, mica, carbon, nickel, tungsten Irving vision Authority. Its aim is the cut down a bit by Mansfield, ven- material into component parts and and paper. »roper organization of television for turesome CBS producer of "This Is Show the benefit of all performers Business." About a week Mansfield and ago, the public. The offer of mediation wired Garbo an offer to appear on his To Form points the way to a peaceable and show. Although CBS refused to disclose RMA Asking FCC iust settlement, fulfills the need of the price, it is believed to be well into the television performers to organ- five figures. The actress answered that ize and will preserve harmony she had seen the show, but wanted to Trade-Wide Nat'l TV Group among all actors no matter where see it again before making a decision. they work. After seeing this week's edition, she noti- The TV committee of the RMA the public and which has permitted "It is inconceivable that actors fied Mansfield that she did not want to will present to the FCC a plan for steady growth and improvement in should be involved in any contro- appear at present, especially since there in- the of television. We believe a immediate establishment of an art versy when a way to avoid it could was a studio audience. Because of the ' dustry - wide National Television similar procedure for color televi- so easily be accented. It is sincerely nature of her reply, Mansfield has hopes System Committee composed of top sion, while it is still in the experi- to be hoped that the actors of Amer- of signing her for an appearance, and engineers in the field and charged mental stage, will have equally con- ica will compose their differences would eliminate studio attendance should with (1) presenting technical data structive results." through the peaceable and tradi- consent. she relative to allocation of UHF fre- RMA will initiate and finance the tional procedure of mediation. I quencies and lifting of the freeze, engineering study but engineers earnestly urge them to do so since AN oft -repeated question heard yester- and (2) recommending basic stand- from all branches of the industry the need for organization is press- day was: How much did NBC pay ards for the future development of will participate, including non -RMA ing and cannot be long delayed." for the rights to the Barkley -Hadley wed- color. companies, broadcasting interests, ding? . Ken MacClelland, legit and "Our action is based on the in- and qualified technical organiza- movie designer, has been signed as art dustry's experience with a similar tions. The FCC will be invited to WLW -T Names Mason director of the Ed Wynn show.... Total Television System Committee which, send representatives to all commit- Cincinnati -Lin Mason, manager of 125 literary critics are participating in 1941, drafted and recommended to tee sessions and will receive regular of WWSO. Springfield, has been in the "Author Meets The Critics" poll the FCC standards for present black progress reports on the committee's named program director of WLW- for best fiction and non -fiction works of and white television broadcasting," operations. TV. effective Dec. 1. replacing Ruth the current year. Winners are to be an- R. C. Cosgrove, president of RMA. Cosgrove pointed out that the as- Lyons, who has held the post for nounced over ABC Dec. 7.... Mars, Inc., said yesterday. "At the request of sociation recognized the ultimate the past several months on a tem- through Grant agency, has signed a the FCC, the industry at that time need for such a committee in his porary basis. Miss Lyons will devote 26 -week renewal for its portion of "Howdy formulated standards for a service testimony before the FCC on Sep - her full time to her tu-o AM and TV Doody" effective Dec. 5. which has met with the approval of , tember 27. programs. 8 Thursday. November 17, RADIO DAILY 1949 NAB Board Strengthens THE MINE BEHIAD Industry Organization COAST-TO-COAST AS a result of a Margaret Arlen "Sports Section" Guests CBS interview last week Lisa (Continued from Page 1) Hollywood, Calif. -Jimmy Phelan, Kirk and her songwriter husband, may of termin- coach of the Los Angeles Dons foot- a ship and will campaign to bring consider the "matter ball team was interviewed by Robert Wells, have been offered into the fold. ation" at a later date. Sid session. more broadcasters Ziff last Thursday evening, and on Mr. & Missus daily These conclusions come following FMA Joining NAB Cathy Mastice starts her own air The NAB board's invitation to the the following evening Maxie Docu- the three -day board session in Wash- sen, famous undefeated lightweight show after her appearance in the ington which ended yesterday. FM Association to merge with the Radio City Music Hall Christmas industry organization is tantamount fighter, was heard discussing the The decisions made on the recom- prize fight game with Ziff. Ziff's show. to FMA becoming a part of the NAB pro- mendations of the Board's Structure gram "Sports Section" is heard over Mariners Quartet's first Columbia Committee means that the BAB will operations. William Ware, president platter, "Island of Oahu" and "Lep- of FMA, who steadfastly denied that KFWB nightly at 7:30. trade function as a departmental operation rechaun's Lullaby," winning of NAB and that its services will be FMA might merge with NAB some raves. months ago, is reported ready to Dummy Disc Jockey Ile de available to the membership of the San Antonio, Tex. -"JohnnyDugan Phil Hanna returns on the organization. BAB under the direc- throw in the towel. FMA member- France this week after althost a year ship today is less than 100 and the Time" a new disc jockey show will tion of Maurice Mitchell has been make its bow over WOAI and will starring in the London company of operating from New York headquar- dues paying revenue has dropped to "Brigadoon." the point where it is almost financi- be heard Monday through Friday for ters with most of its activities cen- 45 minutes. Johnny, star of the show, Sheriff Bob Dixon. of CBS -TV's of ally impractical for the association tered around sales promotion ra- is a flip- tongue dummy created by "Chuck Wagon," mulling over a dio. to continue. Paramount offer to star in film ver- The board took action with refer- ventriloquist Bud Vinson. Another Action to disband BMB under its feature of the show will be a daily sions of the series. present operational plan was fore- ence to the Association of Women Radio Row has discovered Bill Broadcasters by voting that the of- weather report by Henry Howell, cast some time ago. The audience WOAI's authority on the weather. Bertolotti's in the Village, at last. measurement organization which has fice of executive director be consoli- Ivon Newman, WVNJ vice -prexy, dated with the office of the Associa- sta- functioned under the joint direction WTTM Election Highlight mapping extensive plans for the of NAB, the American Association of tion president, thereby removing it tion's first ann'y celebration Dec. Advertising Agencies and the Asso- from the Public Relations and Pub- Trenton, N. J. -WTTM broadcast- 7th. ciation of National Advertisers, is lications Department. The name of ed the election returns from 7:45 Caroline Burke. NBC tele produ- now completing the Second Study the latter department was changed p.m. until 7:00 a.m. the next morn- cer, returns this week from Calif. and was in financial difficulty at to the Public Affairs department. ing. Highlight of the all -night Wene- with TV biggies where she huddled the time of the Chicago convention Renaming Departments Driscoll ballot roundup was the re- there. of NAB last April. Renaming of the "Video" and mark of WTTM's Special Events Di- "Audio" divisions of NAB was also rector, Einie Kovacs, who aired: BMB Recommendations Made voted. The "Video" department will "Reports in from 10 of Mercer Coun- Food Industry Is Told In recommending that a new cor- be known as "Television" in the ty's 179 Districts show Wene leading Importance Of AM -TV poration be formed for continuance future and "Audio" will be replaced by 4.500 dollars." of audience measurement service by "Radio." Directors of these divi- WHCU Contract Extended (Continued from Page 11 Clair R. McCollough, general man- sions, respectively, are G. Emerson ager of WGAL, Lancaster, Pa., and Markham and Ralph W. Hardy. Ithaca, N. Y.-It is announced by and that appropriations should be the World Broadcasting System. media." It should be chairman of the NAB Structure The board also approved recom- shifted to other reported to the board. that Radio Station WHCU has re- borne in mind by potential adver- Committee, mendations that the present televi- The recommendations of the Struc- sion dues schedule be continued in newed and extended their contract tisers, he emphasized, that television for continued use of World's tran- will create "profound changes" in ture Committee regarding BMB fol- effect ($10.00 per month for stations low: affiliated with member audio sta- scribed library service. Subscribers the character of radio, magazines, to the World service are supplied food adver- "That BMB as presently constitu- tions; $1,500 per year for TV opera- and other media. "The ted be with transcriptions by such top art- tiser who fails to watch these trends, terminated. tions independent of any other kind "That the assets of BMB be ap- of broadcast facility. ists as David Rose, Helen Forrest, and act accordingly, is likely to suf- Russ Morgan, and others of that fer serious losses or miss some im- praised. The board voted to receive as new "That a new corporation be form- calibre. portant oportunities f o r profit," members 32 television stations, 68 ed to take over the assets under the AM stations, and 10 FM stations. Nielsen said. WCOP Wins ABC Award potential of following conditions: Nine firms were voted into associate He continued: "The "1. Boston, Mass. -For the fourth con- so this medi- That subscribers, to the extent membership. television is great that of their legal rights, be offered stock secutive year, WCOP is a winner of um deserves an immediate or early New Associates Voted ABC's award for outstanding audi- if it has in the new corporation or cash for The nine new associate members spot in your budget -even pro -rata share of the assets. .-nce promotion on ABC programs, as a expendi- their are Bruce Eels and Associates, Hol- to be viewed 'capital "2. That additional stock be offer- based on a poll of advertising di- ture.' Those who are the first to ex- lywood, Calif. (transcription com- rectors and advertising agency ac- be the ed to other radio stations and other pany); the National Research Bur- periment will, on the average, interested parties on bases to be de- count executives. first to profit from the opportunities eau, Chicago, Ill. (service organiza- termined. tion); and the following consulting offered by television. "3. That the board of the new cor- New Staff Member "As television grows, radio will engineers: Adler Engineering Co., Buffalo, N. Y. -Mike Mearian is poration have representation from Rye, N. Y.; Chambers and Garrison, become increasingly important as a advertising agencies, advertisers and the latest addition to the WKBW means of reaching small -town and Washington, Craven, Lohnes and disc jockey staff. He came from broadcasters, under conditions to be Washington; C. rural markets -which are difficult determined. Culver. George %'IELM, Elmira, with four years ex- and costly to reach by other meth- Davis, Washington; William L. Foss, perience in radio. He originally "4. That the new cororation pro- Washington; Jansky and Bailey, ods, but highly important to the food ceed with research studies and other started at WHAM in Rochester at manufacturer. And these markets Washington; and McNary and Wra- the age of 10, using his talent as an - services, as determined by the board thall, Washington. was larger than many advertisers realize of the new corporation." actor. Part of his Army life -are seldom given the amount of spent in the European theater of op- promotion they deserve. BAB's Role Defined erations. "As television grows, there wilt be In rescinding the action of the Georgia Broadcasters a continual change in the city -size board taken at the Chicago conven- Plan January Meeting New Studios Operating characteristics of both television and tion in April which called for the Piqua, Ohio - Richard E. Hunt. radio. While it will be possible, at establishment of BAB and its event- Savannah, Ga. -Plans are being president and general manager of every stage in this development, to ual separation from NAB, the board made for the winter meeting of the WPTW, announced the opening of achieve almost any desired balance dissolved the BAB Board Committee Georgia Association of Broadcasters branch studios in Troy, Ohio. The or distribution of advertising effort and agreed that the bureau, as other to be held some time in January, Troy branch studios, located on the by city sizes or markets. only those NAB departments, in the future probably the 24th and 25th, at the second floor of the Hotel Lollis, will advertisers who make a thorough, should receive policy direction from Hotel Dempsey in Macon. Complete be managed by Jim Flinn of the continuous study of the subject can the board itself, with a five -man details are forthcoming. There are WPTW commercial department. Six hope to get maximum sales results broadcaster committee advising it. forty -two Georgia stations included local programs will originate each from their advertising dollars." The action provided that the board in the association's membership. day from the new branch studios. The National Daily Newspaper of Commercial Radio and Television VIS

VOL. 49, NO. 32 NEW YORK, FRIDAY, NOVEMBER 18, 1949 TEN CENTS

CROSLEY OFFICIALS GET PROMOTIONS

Five New AM Outlets Parting Shot A VCO Advances Shouse To Exec. Post Washington -The NAB board wound up its three -day session OK'd By Commission yesterday with passage of a And Dunville Named To Presidency strongly worded resolution calling upon our Government to be Washington Bureau of RADIO DAILY Of Crosley Broadcasting Corp. Washington-The FCC announced firm in dealing with Cuba in the the grant of construction permits present dispute over frequencies, declaring that our Government The election of James D. Shouse for five new AM stations yesterday, as a member of the should call upon Cuba to rescind New executive com- three to operate with one kilowatt, Audience Survey mittee of Avco Manufacturing Cor- daytime only. These will be in Mc- all grants since March which in any way violate the standards poration, top policy unit of the con- Alester, Okla., Pasadena, Texas, and cern, was announced in New of the expired NARBA agreement Is Introduced York Prineville, Oregon. System yesterday by Victor Permittee in McAlester is the and result in the degradation of the signals of U. S. stations. Emanual, President. Company, which will operate on the Five subscribing Washington radio Simultaneously, the 1460 band, with its estimated con- stations last week began using the election of Robert struction cost $16,050, exclusive of first issue of a new audience survey E. Dunville to suc- land and buildings. produced by the American Research ceed Shouse as In Pasadena the applicant was Tribute To Radio Bureau. Difference between t h e president of Cros- on Page 2) ARB and (Continued survey most other audi- 1 e y Broadcasting ence surveys now in use is that the Corporation, whol- Pilot Radio To Sponsor Paid By UN Official new survey reports listeners in ly - owned subsidi- terms of actual number of persons ary of Avco, was News Program On WOR listening rather than by percentages. announced. Paying tribute to "the outstand- Further breakdowns show number Pilot Radio Corporation of Long ing coverage of United Nations dur- SHOUSE ,Shouse will re- (Continued on Page 6) of board Island City will sponsor the 11 p.m. ing the past year by the broadcast- main as chairman the and news over WOR Monday, Wednes- ers," Benjamin Cohen, assistant chief executive officer of Crosley day, and Friday starting Nov. 21 for secretary general of United Nations, University Buys DLF Broadcasting. Already a vice- presi- its Anniversary television set. Lyle announced yesterday that apprecia- From News Commentator dent and member of the board of di- Van is the commentator. Pilot spon- tion scrolls had been mailed to over rectors of Avco, Shouse in his new one of sored the same program during 1939 1,000 broadcasters throughout the DeLand, Fla. WDLF, 250 -watt capacity will be three man- and 1940 when Arthur Hale was. on United States. radio station in DeLand, has been agement members of a committee the mike. In intervening years the First scrolls were represented to purchased, subject to the approval charged with corporate supervision company also supported other pro- network executives at a luncheon of the FCC, by John B. Stetson (Continued on Page 6) grams over WOR. Alfred Paul Ber- (Continued on Page 4) University of DeLand, WDLF was ger Inc. is the agency. owned by Lyle Van, news commen- REC Urges Minimum Time -On -Air tator, who built it about two years Speaker New Chiquita Campaign (Continued on Page 2) For FM May Be Upped Set On Keystone WHHT Leaving Air; Will Better Programming The United Fruit Co., has begun Washington Bureau of RADIO DAILY Consolidate With WSSB a new transcribed spot campaign Washington -In a move designed Decrying the trend of giveaway featuring on radio and admonishing the jingles of "Chiquita to test the intentions of FM broad- Durham, N. C.- Effective at mid- programs Banana," on member stations of the casters, the FCC has proposed to television broadcasters not to fall stretch night Saturday. Station WHHT, Mu- into the same "follow the leader" Keystone Broadcasting System in out the minimum operating tual outlet in Durham, N. C., will 23 Ralph Starr Butler, former states. Eight variations of Chi - hours of FM stations. The proposed sign off for the last time as a result pattern, quita's song are being used in a rule is in line with suggestions by vice -president in charge of adver- of the consolidation arrangement addressed the shifting spot schedule for a 13 -week (Continued on Page tising, General Foods, cycle. BBD&O handles the United 3) (Continued on Page 2) Radio Executives Club of New York Fruit account. Noel Rhys, eastern at the Hotel Roosevelt yesterday. sales manager for Keystone, repre- Butler, who reminisced about the sented the network. WNEW Sold For $2 ;000,000; (Continued on Page 3)

Distinction Operations Stay Unchanged Power Of Radio Dan Seymour, emcee of "We Windsor, Ont. -A fifteen -sec- The People," Sale of WNEW, 10,000 -watt New Mr. Herbert in the acquisition of was named one of York indie, by the ond emergency announcement, the nation's ten best dressed men Greater New WNEW are a group of Providence, York Broadcasting Corp., headed R. I., business men. They are Wil- inserted in a regular broadcast by the Fashion Foundation of of the Toronto Symphony over by Arde Bulova and Milton Biow liam S. Cherry, Charles F. America yesterday following a Jr., CKLW, brought out fifty as major stockholders, to a new Knowles, George Meehan, Frank F. Station poll of the custom tailors through- to fight a three - corporation, WNEW, Inc., headed Crook, Godfrey B. Simonds and off.duty firemen out the country. Dean Acheson, by Bernice Judis, alarm blaze within a matter of Secretary of State; Alf -ed Lunt vice -president Harold B. Tanner. and general manager and Ira In minutes. The announcement. re- and Alfred Gwynne Vanderbilt Her- confirming the deal, Miss Judis Fire bert, vice -president in charge of stated that no change in personnel, quested by the Windsor were among the other gentlemen sales, Department, also drew 240 calls of distinction. was announced last night. The policy or programming Ls planned reported price was over $2,000,000. by the new owners. WNEW, re- from listeners in 20 minutes. Associated with Miss Judis and (Continued on Page 4) 2 RADIO DAILY Friday, November 18, 1949

4 - RON- CORING AND GOING Vol. 49, No. 32 Friday, Nov. 18, 1949 10 Cts. DOUGLAS L. MANSHIP, vice -president of BOB CANAVAN, publicity director and WJBO, Baton Rouge affiliate of NBC and farm editor of KROD, El Poso, Tex., is in JOHN! W. ALICOATE : : Publisher the Louisiana Network, is in New York this town for conferences with the national repre- week for talks with officers of the web. sentatives of the station. FRANK BURKE Editor GORDON GRAY, vice- of JESSE press MARVIN KIRSCH : Business Manager president WIP, BIRNBAUM, deportment luminary Philadelphia, is expected in town today foi at NBC, is in St. Louis covering the web's confabs with his national reps. telecast of the wedding of Vice- president Published daily except Saturdays, Sundays Barkley and Mrs. Carleton Hadley. and Holidays at 1501 Broadway New York, LUCILLE SHEARWOOD, director of food (18), N. Y., by Radio Daily Corp., J. W. service for the Federal Advertising Agency, PETER DONALD, comic, has returned from Alicoate, President.and Publisher; Donald M is in Austin, Tex., where tomorrow and Sunday Pittsburgh Mersereau, Treasurer and General Manager; she will be guest speaker at the celebration Marvin Kirsch. Vice -President; Chester B. marking the 10th anniversary of Texas Uni- HERB SHELDON, daytime comedy star on Bahn, VicePresident; Charles A. Alicoate, versity's "Radio House," directed by Thomas ABC, has returned from Philadelphia, where Secretary. Terms (Postage free) United D. Rishworth. She'll also attend the annual he appeared in connection with his new States (other than California) $10.00 one conference of District 13, AWB. film featurette, "You Don't Say," soon to year; California, $15.00. Foreign, $15.00. open of New York's Criterion Theater. Address all communications to Radio Daily. JOHN 1 ANTHONY, human -relations coun- lSOl Broadway, New York (18), N. Y. sellor featured on radio and television, is TOMMY TRINDER, English song- and -dance Phone WIsconsin 7.6336, 7 -6337. 7.6338. expected back tomorrow from Hollywood, man well known to Albion audiences, has left Cable address: Radaily, New York. where he auditioned a new network radio for Britain following two weeks in the U.S. show to originate on the West Coast. WEST COAST OFFICES TONY MARTIN and the members of his Allen Kushner, Manager JAMES STREET, premium buyer for McCann - band will arrive today from the West Coast. 6425 Hollywood Blvd. Phone: Gladstone 6436 Erickson, Inc , is back from Syracuse, where They have been engaged for three weeks at he addressed the Advertising Club of that New York's Roxy Theater. WASHINGTON BUREAU city on the subject, "The Dollars and Sense Andrew H. Older. Chief 6417 Dahlonega Rd. of Premiums." BUDDY BASCH has returned from Bridgeport, Phone: Wisconsin 3271 Conn., where he completed details for this CHICAGO BUREAU LESLIE F. BIEBL, program and promotion Sunday's appearance of Johnny Long and his Hal Tate. Manger. manager for Associated Program Service, left band at the Ritz Ballroom. 360 No. Michigan Ave. this week to spend the remainder of his Phone: Randolph 6.6650 vacation KARL KNIPE, vice -president of Anderson, Shut your SOUTHWEST BUREAU Davis 8: Platte, Inc., and VICTOR SEYDEL, Paul Girard. Manager ROBERTA QUINLAN, singing television star, radio and television director of the agency, Tower Petroleum Bldg.. today will leave by Alone for Amsterdam, Wednesday in Carlisle, Pa. , arranging Dallas, Texan N. Y., to sing of the convention of the details for the renewal of the CBS -TV' Phone: Riverside 3518 -S Mohawk Carpet Co. She is heard Tuesday and "Mosland at Home Show" for C. H. Moslond mouth, Nellie! Thursdays via NBC. 8: Sons Rug Co. Entered as second class matter, April S. 1937. at the postofice at New York, N Y.. When Nellie hippo ...,der the act of March 3, 1879. the yawns, WHHT Leaving Air; Will Five New AM Outlets it's really a major production. Consolidate With WSSB OK'd By Commission She's got the biggest mouth in -- the whole zoo. (Continued from Page 1) (Continued from Page 1) concluded last week between Harold Pittsburgh County Broadcasting There's something BIG in the FINANCIAL H. Thorns, sole owner of WHHT Felix H. Morales, with operation on Baltimore radio market, too. It's .A ozvmb 1:1 1480 and the Public Information Corpor- the band, with his estimated W- I -T -H, the station that gives construction cost $32,850. NEW YORK STOCK EXCHANGE ation, licensee and operator of advertisers a big plus audience. Net WSSB (250w- 1490kc) also in Dur- In Prineville. Radio Central Ore- High Low Close Chg. ham. The principal stockholders of gon. Inc.. will operate on the 690 You know W -I -T -H delivers ABC 71/2 738 71/2 band with an estimated construc- Admiral Corp 2934 291/4 293e + 36 the corporation are Tom Sawyer, more home listeners than any Am. Tel. 8. Tel. 1461/4 1461, 1461/4 P. M. Mrs. Cheek. tion cost of $28,764. + Sawyer and Roma in now CBS A 2458 241 e 2458 + Harold Thorns will become chair- Okayed to operate with 250 watts other station town. And CBS B 241/4 241i4 241/4 + 1/4 unlimited on 1450 band was the a survey supervised the Philco man of the board of Public Infor- the by Johns 2958 291/2 295.8 + 1/4 Bessemer Broadcasting Co., Bes- RCA Common 1238 121/8 123/6 + 1/8 mation Corporation and will have Hopkins University proves that RCA First Pfd. . 733iá 731/6 731j + 1/6 a substantial and active interest in semer., Ala., while the Diamond of all radios playing in grocery Stewart -Warner . 118 111/2 113/4 + 1/4 H. Ranch Broadcasters were granted Westinghouse 2734 271/8 2734 its operation. All the physical fa- + 3/4 a permit to operate on the 1490 stores 42.3% were tuned to Westinghouse Pfd. 101741 1011/8 1017/8 + 1/a cilities of WHHT, its feature pro- 250 W- I -T -H. Zenith Radio 28 28 28 + 1/4 grams such as "Country Boy" and band at Auburn, Calif., with NEW YORK watts unlimited. CURB EXCHANGE 99 per cent of its current accounts That's a real plus for you! It Hazeltine Coro, l47/8 143/4 l47/8 + 1/4 will be transferred to WSSB. MBS KAGH Sale Approved Not Union Rodio 25'8 1h means that a 21/2 25/8 + has negotiated an affiliation con- The Commission also okayed the small appropriation OVER THE COUNTER tract with WSSB for full MBS serv- conditional sale of KAGH and on W -I -T -H will produce big Bid Asked ice, previously carried by WHHT. KARS (its FM affiliate) in Pasa- results. Get the whole W -I -T -H Du Mont Lab 1334 143/4 dena, Calif., from Andrew G. Haley, Stromberg -Carlson . 131/2 143/4 Mickel Directing Consolidation story today from your Headley - WCAO (Baltimore) ... 17 21 lawyer to Marshall S. Neal, Paul Bill Mickel, present manager of Reed man. WJR (Detroit) . 71/2 8 WHHT, is directing the work of Buhlig, E. T. Foley and Edwin Earl combining the best programming for $55,000. University Buys WDLF features of both stations and Tom Price tag on WKSR, Pulaski, McCaffrey, recently appointed man- Tenn., was $30,000, with the station From News Commentator ager of WSSB will continue in that passing from Robert W. Rounsaville capacity. and George M. Clark to John R. (Continued from Page 1) Crowder, James P. Clark and W. E. ago with an idea of moving to Williams. Florida. His plans were changed so WW1 Stations Appoint The same price was paid by the he put the station on the market. Walbridge Asst. Mgr. Shore Broadcasting Co., to James No change in personnel is antici- H. and Thomas P. Littlepage, Jr., pated. for WCMD, Cambridge, Md., while Application has been made to Detroit -Willard E. Walbridge has the price for WIHL, Hammond, La., change the name to WJBS for iden- been appointed assistant manager sold by Joseph A. Sims to Sidney tification with the university. of WWJ, WWJ -TV, in addition to S. Rosenblum and Forrest E. Cur - his duties as general sales manager nutt was only $19,000. of the stations. Freeman Jesse Young In other staff changes, Mabel of WWJ -TV sales. Robert Sehlin- Freeman Jesse Young. account Munroe, formerly assistant sales kirt, also of WWJ -TV sales, has TH executive of Kenyon $t Eckhardt, manager of WWJ, has been named been named assistant sales manager Baltimore 3, Maryland Inc., died Tuesday evening Novem- office manager of WWJ, WWJ -FM, of WWJ -TV. Clarence E. Day, Jr.. ber 8, at the age of 43. Surviving and WWJ - TV. She has been re- formerly with Brooke, Smith, TOM TINSLEY, President Represented by Headley -Reed arc his widow. Margaret, and three placed as assistant sales manager of French 8e Dorrance, has joined WWJ children. WWJ by Norman Hawkins, formerly ' as an associate producer. Friday, November 18, 1949 RADIO DAILY 3 Criticizes Giveaway Trend In Network Programming

(Continued from Page 1) early days of commercial network bled $500,000 in a shortwave radio programming, called them "the days tieup with the Antartic trip of Ad- of 40 ratings" and compared them miral Richard E. Byrd in the fall with present day commercial radio. of 1933 and the gamble not only He told of the first network variety paid off but increased the sales of program, "Maxwell House Show- Grapenuts 44 per cent over a 15 boat" in 1932 which held first place months period. in polls for several years and "really The pre -war Kate Smith program sold coffee." was also referred to as an example "Today the first concern of a buy- of good commercial programming. er of radio time is to get an audi- He recalled that guest artists ap- ence rating show, Butler said. This peared on this program and it was has resulted in the `follow the leader' here that the present day Aldrich era of programming. Someone came Family got its start. He also paid up with a giveaway program. Then tribute to Miss Smith for having 38 others followed him in sheep -like made "God Bless America" a sec- 9 fashion. ond national anthem and challenged "Thank goodness the era of give - present day radio programs to pro- away programs seems to be on the duce a song which would have such decline," he continued. "They are family appeal. loosing their hold on the listening Charles E. Denny, executive vice - public." president of NBC, in behalf of the Butler urged that something new Junior Achievement Award, pre- be developed in the way of com- sented a scroll to William Lindsey, mercial network programming, un- 16- year -old Peoria, Ill., high school AL RICKEY less new entertainment ideas are boy for the teen age program, pro- forthcoming there will be declining duced on WEEK in Peoria. CONDUCTOR -COMPOSER results in proportion to the costs, Guests on the dais of the REC he added. luncheon included: Atherton W. Urging television broadcasters not Hobler, chairman of board of Benton to adopt the "follow the leader" & Bowles; Charles G. Mortimer, vice - pattern of radio program, Butler pres. of General Foods; Louis Brock- said that the potentialities of pro - way, executive vice -pres. of Young MANHATTAN MERRY - t, gramming and sales in the new & Rubicam; Fred Mueller, general sight and sound medium are un- manager of station WEEK, Peoria; limited. and, Howard Chapin, advertising di- GO -ROUND Tells of Early Programs rector of General Foods. Earlier in his talk, Butler told Out -of -town guests introduced by some interesting stories of the first President Karol during the luncheon programs of commercial network were: Charles Hobrook, WMOU, radio. He recalled the success of the Berlin, N. H.; George Podeyn, Maxwell House Showboat and said WHJB, Greensburg, Pa.; John Haas, until this musical- variety program KARK, Little Rock; Al Bengtson, was launched in 1932 the pattern WINR, Binghamton; Harold Walker, HAMMERSTEIN for commercial shows on radio were WDIA, Memphis; Robert Kerns, orchestra and singers, Butler also WLOK, Lima, Ohio; and, Quincy MUSIC HALL recalled that General Foods gam- I Brackett, WSPR, Springfield, Mass. Minimum Time-On -Air Leavitt To Head Sports, For FM May Be Upped Special Events At WDSU

(Continued from Page 1) New Orleans -Mahlon (Mel) Lea- the FM Association some months vitt, former sportscaster for Mutual, ago, calling for a doubling of the has been appointed sports and spe- WALTZ TIME minimum hours of operation by the cial events director of the WDSU end of the third year for unaffiliated Broadcasting Services, it was an- stations. Those stations running in nounced by Robert D. Swezey, gen- conjunction with AM stations would eral manager. be required to operate at least as Leavitt is already handling most many hours daily as their AM coun- of WDSU's radio and video sports - terparts. casts, including pro boxing and The Commission has not set hear- wrestling, and will broadcast collegi- MR. KEEN -7th YEAR ing on these rules, but has called for ate basketball during the coming comments by December 18. Presum- season. Before joining WDSU he ably a hearing will be called if it wrote and announced on Mutual. seems merited by the response. The proposed new rule would af- Bill Murrell Hospitalized fect all stations at once in that it Orlando, Fla.-Bill Murrell, pro- would extend the minimum hours to motion manager of WORZ, affiliate Sundays as well as the other days of NBC in this city, is being treated of the week. This would mean that. at the local hospital for a strep ALSO MUSICAL six -day operation would be out. throat. In addition, it is proposed that DIRECTOR FOR during the first year of operation the second year the total hours would MAYFAIR minimum schedule include six hours, go to eight, again evenly divided, RECORDS with at least three hours in the day- and during the third year time the day- and three between six in the time hours would be extended to a evening and midnight. During the minimum of eight. 4 Friday, November 18, 1949 RADIO DAILY

Tribute To Radio Judis -Herbert Group Paid By UN Official Purchases WNEW

(Continued from Page I) (Continued from Page 1) held Wednesday in the Rainbow ported to have grossed over $3,000,- room of the RCA building. At the 000 last year and had the distinction luncheon Cohen said: of winning several awards for pub- "We are indeed indebted to Amer- lic service programming. ican broadcasters for their remark- Man Aboutbout .Flanhattan... I Under the new ownership, WNEW able response to the need for better WHAT'S DOIN': Dinah Shore's booking into the Wedgwood Inc., the officers will be William S. Cherry, Jr., president; Miss Judis, understanding of the fifty - nine Room Jan. 12th will be her first nitery chore since '42. . . . Many TV a executive vice-president and gen- United Nations' efforts to build manufacturers switching from newspapers to radio to plug set sales. lasting peace. They have demon- eral manager; Ira Herbert, vice - strated what a medium can do to . . . Everybody, but everybody, happy over Hal Davis' we'll- deserved president and sales manager; Ted enlighten the public through fre- promotion (as veepee) with Kenyon & Eckhardt. Hal's one of the best - Cott, vice -president in charge of quent news releases and feature liked guys in the biz.... Bobby Colt, the latest entrant in the crooners' programs; Harold B. Tanner, secretary and Charles F. Knowles, trea- programming. Through this public sweepstakes, makes his film debut next month in "Catskill Honeymoon." service alone they have evidenced sure-. their dedication to the public in- . Roger Kay readying a teeveo series for Paul Lukas tagged "The WNEW went on the air in Febru- terest. convenience and necessity." Cheater, " a suspensepacked series based on true tales of the famed ary, 1934, as a result of the consolidation of a group of small New The text of the scroll presented Adventurers' Club. . . . TV offers pouring in on June Gardner since Jersey radio stations. Miss Judis to the broadcasters certifies that Music Hall, where still is, the they are members of the United Na- her debut at the Radio City she by way. was general manager from the start tions Network for Peace and .lr tit í iZ and Herbert became sales man- thereby lend effective and distin- Where will the future Milton Berles come from? ager in 1944. The station pioneered of in block booking, popularized disc guished aid in the broadcasting can young comics get a chance to rise and shine on TV? programs dedicated to better under- How jockey programming and is regard- standing among the peoples of the All this and more will be answered by Bob Bright who is readying ed as a most successful operation world and in the cause of lasting a vehicle for young comics and comedy writers called "School for in the radio trade. peace." Comics," which WOR -TV is auditioning late this month. If you have some 'apt' pupils, contact Bob at 509 Fifth Ave. Miss Craig Plans Trip Skippy Set Opening * * * * ABC's Nancy Craig, women's 1 "Skippy Hollywood Theater" bows service commentator, 'will leave Talk of the trade right now is the solid click scored by over CBS on Dec. 1 from Hollywood. New York on Sunday with 23 other Program was formerly heard over Jane Pickens in the musical version of the "Little Foxes " -"Regina." women reporters and photographers NBC. Les Mitchel is producer, direc- Jane has been around for some years now but this is the first time she on a 12 -day visit to Iceland, Sweden, tor and host. Marjorie Reynolds will was ever taken seriously in anything resembling a dramatic role. She Norway, Denmark, and Finland. be starred in opening airer. The group will cover the "woman's was regarded as lust another radio singer until the critics bombarded angle" in Scandinavian life as guests Hollywood's New her with lavish adjectives after seeing her portray the imperious and of those countries. Miss Craig will tigerish "Regina " at the 46th St. Theater. We haven't caught the show record interviews while abroad for on yet but we did see do excerpts of her role in Sunday's "On B'way" broadcast her ABC program, Jane Monday- Friday at 1:15 p.m., during telecast so we'd like to add our feeble voice to the critics' cheers. her absence. COU1TRY LUD Plus a doff of the old lid to the guy who turned the trick for her -her .,W 11 _ current manager, Moe Gale. * * * * hOTEL JUST THINKING OUT LOUD: Whodunits aren't send grEhday The Country Club Hotel occu- noted for realism in their dialogue -but the worst offender in this dep't is Dick Powell's "Richard Diamond" series. The writing pies a magnificent location in Çr.e1ini ..o- is just too, too precious.... Sidney Walton packs plenty of dyna- the heart of the exclusive Wil- November 18 mite in either tonsil via his WOR and Mutual commentaries. .. . shire residential district ad- Pat Alan Bobby Jarvis ... Suggested scoop for "Bride & Groom ": Book veepee Barkley and Don Quinn Sharon Grainger jacent to Wilshire Country Mrs. Hadley.... Wish somebody would tell us what prompts a Sam Kaufman Johnny Mercer Club and overlooking the ex- male singer to pick on a number like "I'm Just Wild About November 19 Charme Allen Tommy Dorsey panse of its gorgeous fairways Harry," How silly can they get warbling about how they're missin' Harry's kissin.' Pob Harris Natalie Feldman and greens. November 20 * * * Fran Allison Walter Biddick TELLING ON TELEVISION (or views on video): Benny Judy Canova Frank Thomas Rates From $6.O() up. Sin- Fields revealed potentialities as a television host In his own right on Art James gle Kitchenette Apart- the Berle stanza last week. Berle, incidentally, will need more material November 21 ments Available by Week Joe Du Mond Edward K. Oats than Notre Dame to sustain the week -to -week perfection of his pre - or Month. Ted Straeter summer shows. It's amazing how this super- performer carries on as November 22 ably as he does week in and week out. . . . Atrocious cutting and Frank Graham Mildred Hallmark excessive intermissions for commercials continue to plaque fi'ms used Hoogy Carmichael Dick Pack Arthur Miller Glen Litten CBS -TV. A two-hour film, doctored to an hour. emerges as a spas- LIIB on Howard A. Petrie OUTItY outline on How about calling modic, almost incoherent television.... November 23 those clever "Tide" and B. V. D. video spots- Sellevision.... Ed Wynn Mary Milford II OTI"EL reminiscing with Victor Moore the other week about their early days in November 24 the biz brought lumps to the throats of most of us. . . . If for nothing Harris Barris Ei'een Barton 445 North Rossmore Avenue (Vine St.) Guy Bonham McLaughlin else, Admiral Radio rates a low, sweeping bow for eliminating the Don Joan Brooks Edward J. Wallis Hollywood 4, Calif. the middle commercial on their "Lights Out" series, thus keeping mood Art Fulton Irene Wicker T.I phone: H011ywood 92701 intact. That's the way to win friends and influence customers. Lois Zarley I!7 w i7 .. hat other hristmas present can you name that...

... you wouldn't want to exchange ... comes in so handy on rainy days

... never wears out ... keeps increasing in value

... is so quick and easy to buy ... pleases everyone on your list

0 AND ... gives itself all over again avings bonds (with interest) ten years later? Automatic Saving is Sure Saving

THIS SPACE CONTRIBUTED BY RADIO DAILY 6 Friday, November 18, RADIO DAILY 1949

Crosley Executives NETWORK SONG FAVORITES New Audience Survey The top 30 songs of the week (more in case of ties), based System Is Given Promotions on the copyrighted Audience Coverage Index Survey of Introduced Popular Music Broadcast over Radio Networks. Published (Continued from Page 11 (Continued from Page 1) by the Office of Research, Inc., Dr. John Peatman, Director. of the firm's operating divisions and of men, women and children in audi- l ence subsidiaries. These, in addition to Survey Week of November 4 -10, 1949 as well as racial stock of people and also supplies simplified audience Crosley Broadcasting. include Cros- TITLE PUBLISHER ley, New Idea, American Central, flow data. Nashville a n d A Dreamer's Holiday Shapiro -Bernstein Measure Inside And Outside Lycoming -Spen- A Thousand Violins Paramount The new survey, according to ARB, attempts to cer divisions: Ain't She Sweet Advanced simplify radio the Crosley dis- audience information for subscribers tributing corpor- Charlie My Boy Bourne and to provide complete measure- ation and the Dear Hearts And Gentle People E. H. Morris ment both inside and outside the Carrollton Fur- Don't Cry Toe Harms home. The Washington sample consists niture Manufac- Georgia On My Mind Peer of Company, 1,000 persons chosen by the prob- turing Hop Scotch Polka Cromwell A. C. F - Brill ability method so that each person Motors and the Huckle Buck United has a chance to be selected. ARB interviewers New York Ship- I Can Dream Can't I Chappell place diaries with persons selected and selectees carry it building Corpor- I Never See Maggie Alone Bourne ation. with them at all times recording Heart Acuff & Rose A s president Jealous programs heard during the week. Diaries are returned to ARB and DUNVILLE of Crosley lust For Fun Paramount re- Broadcasting Corporation, Dunville Last Mile Home Leeds sults are projected on the theory that the sample persons are repre- will have administrative responsi- Let's Harmonize Santly-loy bility for WLW, 50,000 -watt Cincin- sentative. AM, FM, and TV shows nati clear channel station; three tele- Let's Take An Old Fashioned Walk Berlin are covered. vision outlets, WLW -T, Cincinnati; Maybe It's Because Bregman -Voceo -Conn Breakdown Given The October WLW -D, Dayton and WLW -C. Col- Meadows Of Heaven Laurel survey shows average daily totals among 1,400,000 persons umbus, as well as FM outlets in the Mule Train Walt Disney same cities; and shortwave stations in greater Washington of 3,001,386 which Crosley Broadcasting oper- Now That I Need You, (Where Are You) Famous person hours of AM -FM listening; 801,360 person hours of TV ates for the U. S. State Department River Seine Remick listening; and 189,980 person hours of auto ra- :.t Mason and Bethany, Ohio. Room Full Of Roses Hill & Range dio listening with the later catagory Native Of Kentucky She Wore A Yellow Ribbon Regent included in the AM -FM totals. Shouse, 46- year -old native of Cyn- Slipping Around Peer The ten top ranking programs in thiana, Kentucky, completed his 20th Some Enchanted Evening Chappell the Washington area for the period anniversary in the broadcasting field October 15 -31 were found to be as Someday You'll Want Me To Want You Duchess this year. In 1929, he joined CBS as follows: (The percentage rating for its first Chicago sales representative. That Lucky Old Sun Robbins each program is shown in paren- Five years later he joined the Stack - Toot Toot Tootsie Goodbye Feist thesis) Person. Goble advertising Agency, resigning You Told A Lie Bourne Ja,4( penny -VI'TOP... 261,950 1 220.3) after a brief period to return as man- )(Loh, Younger Than Springtime Chappell Theater- WTOP 1 :11,350 113.9 i ager of KMOX, Columbia -owned Ani ". and Andy-WTOP. 180.600 ( 13.71 station in St. Louis. Since joining You're Breaking My Heart Mellin Waller Wuuhcll -1V51 A 1. 187.500 (1:1.51 the Crosley organization as vice - Talent Scout .- wTO!' 1 53.300 113.2 aty Friend I usa -%VTOP . 169.01111 112.2 president in charge of broadcasting Charlie Me('arlhy -WTOP 11(7.350 112.11 in 1937, Shouse has led WLW to a Hob Hope-WM! 1135,950 112.01 Mo1ly large number of national awards in Fibber alit' -WH1' . 101,8111) 111 .71 programming, promotion and other Second Group Pal at an -w'al Al. 159,000 (11.51 ARB plans to bring the new radio fields. In 1946 he was named presi- TITLE PUBLISHER dent of Crosley broadcasting and service to additional cities as rapid- last year was elected board chair- Eye Bye Baby I. J. Robbins ly as a sound expansion can be ac- man. Crocodile Tears Johnstone -Montei complished. The firm already issues television audience reports in New Started At KMOX Dime A Dozen E H. Morris York, Philadelphia, Baltimore and Dunville, 42, is a native of St. Festival Of Roses Witmark Washington. Louis. After a period in the automotive business. he joined the sales de- Fiddle Dee Dee Harms partment of station KMOX, and hush Little Darlin Michael I British Radio Exports shortly thereafter became assistant I Never Heard You Say Kramer.Whitney To Latin America Drop general manager. It was at KMOX I Only Have Eyes For You Remick that Dunville and Shouse began an British radio equipment exports to In Santiago By The Sea Life Music association in broadcasting which Latin America dropped in the first has continued for nearly two de- It's A Wonderful Life Lombardo six months of 1949 compared with A cades. In 1937, Dunville joined the I've Got A Lovely Bunch Of Cocoanuts Cornell 1948. Figures are: '48 (Jan. -Dec.) executive staff at WLW as assistant Make Believe (You Are Glad When You're Sorry)... Bregman.Vocco -Conn 841.899 pounds, against 337,064 to Shouse, thereafter holding succes- pounds for Jan, -June, '49. sive posts as general manager of My Street Campbell Exports of radio receivers and ra- WSAI, then owned by the Crosley Oh You Beautiful Doll Remick diograms, including chassis are way interests; general sales manager of Over The Hillside Dryer down but sound reproducing equip- WLW and WSAI, and starting in Rudolph The Red -Nosed Reindeer St Nicholas ment, test gear, components, valves 1944, as vice -president and general and cathode ray tubes are up over manager of Crosley Broadcasting Souvenir Beacon '48. Transmitter, communication and Corporation. For the past two years Sweetest Words I Know Life Music navigational aid equipment are also he has actively supervised the devel- There's Yes Yes In Your Eyes Witmark down but not seriously. Argentina held opment of the three television sta- Through A Long And Sleepless Night Miller and Chile have tions now operated by the firm. To- steady as importers while Uruguay gether with Shouse he was respon- Wishing Star Broadcast Music stepped up purchases almost three- sible for the establishment of a mer- Copyright, 1949, by Office of Research, Inc. fold. This, however, is offset by a chandising and promotional program serious drop of imports by Brazil unique in the broadcasting field. and Venezuela.

r tEL LY

V Section of RADIO DAILY, Friday, November 18, 1949 - TELEVISION DAILY is fully protected by register and copyright FCC BANS THEATER -TELE PICKUPS

T' Sales, Profits Boost Pse Remo Mofietlay Bids Them Await TELE TOPICS Washington - Representative Fitful Riding On of Pye, Ltd., prominent British Reported By Du Mont electronics manufacturing firm. Pix -House TV LOVERS of mystery drama will get on y on Monday demonstrate the will li "ashinyton Bureau of RADIO DAILY mild satisfaction from "Plainclothes- video equipment for 1' Net sales of $29,507,000 for the 40 company's Washington -The FCC said yester- man," a o Transamerican package added weeks ending Oct. 9, 1949 were re- members of the FCC. Scheduled day it will grant no more okays for the Du Mont lineup fairly recently. ported yesterday by Allen B. Du- for 11:15 a.m., the showing will TV relay for "non- experimental ex- Scripts are routine and not overly- inspired Mont Laboratories, Inc., compared take place in the Carlyle Hotel. hibition purposes" thereby making and bear a close resemblance to a class with $17,374,000 for the correspond- At 2:30 p.m., the demonstration official what became apparent more B -minus movie. This week's, which was ing period last year. Net profits, will be repeated for a group of than a month ago as the Commission a trifle better than some others seen on after provision for Federal income consulting engineers. first turned down, then permitted, the series, involved a gentleman who taxes, rose from $1.421,000 in 1948 relays of the World Series for big - cuckholds his best friend, inadvertently to $1.676.000 this year. screen showing in a Scranton, (Pa.) kills his paramour then disposes of the Net profits after taxes per out- theater. It was made plain at that body and tries to pin the rap on the standing common share after deduc- time that the eventual okay in husband. Needless to say, the dastard is (BS Plugs Lower Cost tion preferred stock dividends were Scranton was a special thing. with apprehended by the hero of the title, 75 cents per share in 1949 and 70 policy against such relay. The Com- an unseen police lieutenant, and his assist - cents last year. Despite Rate Boosts mission said yesterday that there had and in enterprising fashion. Production Dividend Declared been misunderstandings of its policy was devised to get as much suspense as The firm's board of directors yes- which made it seem best to grant possible out of the situation, even tho' terday declared a dividend of 50 Continuing trend toward lower viewers knew circulation costs is pointed up by that request. whodunit and that the cents per share on common stock In its notice yesterday the Corn- villain must be sign -off. CBS thii week in a letter announ- caught before payable Dec. 22 to stockholders of mission pointed out that there is . . . himself is never cing rate increases for 18 affiliates. Plainclothesman record Dec. 1. A dividend of 25 currently no provision for frequen- the technique is Signed by general sales managea' seen; subjective camera cents per share on preferred stock cies for the relay of theater TV pro- used whenever he is on scene. His voice also was voted. payable Jan. 1, 1950, David Sutton, the letter reveals that in January of this year cost -per- grams, adding that it "now has un- belongs to Ken Lynch. Acting and direc- to stockholders of record December der consideration petitions recently tion this week were on a high professional 15. thousand for the 18 stations was $6.16, compared with $3.97 by Dec. 1, filed by several motion picture or- level. Cast included Earl Hammond, Elaine According to the statement, "No ganizations requesting the institu- Williams, Jim Boles, Billy Lou Watt and when all the outlets will have higher provision for possible liability of tion of rule- making proceedings Jack Orrison. Bill Marceau directed and hourly rates -a decrease of 36 per DuMont in the event of adverse looking toward the establishment of script was by Gilbert Braun. decision in certain existing patent cent for new advertisers and more' for present bankrollers protected at a theater television service and the o suits has been included in this allocation of frequencies for such a figure nor has which the old rates for six months. CBS SOLD its second hour -long Thanks. any amount service. may accrue to DuMont from the Old and new rates (one hour, class giving Day special yesterday when "The Commission considers that to industry's unauthorized use of Du- A) for the stations follow: Hotpoint, Inc., division of GE, signed for Mont's patents." WNHC -TV from $300 to $400 continue to grant new theater tele- "Hotpoint Holiday," variety seg to be WGAL -TV from 150 to 200 vision authorizations before a final WTSIJ -TV aired on the full web at 4 p.m., EST. front 300 to 350 is WRGB from 950 to 325 decision reached on whether or Rudy Vallee will emcee, and other acts Amanda Randolph To WC KSD -TV from :300 to 425 not to establish such a service might include Guy Lombardo, Sam Levenson, Pianist- singer Margaret Johnson WBTV from 150 to 175 be misleading to the public and to KTTV 5011 Carol Bruce and Raye Cr Naldi. Barry will substitute for Amanda Ran- front to '750 persons contemplating investment in WAVE -TV front ':01) to 250 Wood is producing and Herb Sussan will dolph on a daily morning show over WTCN -TV from 250 to 325 the proposed service." direct. Maxon is the agency. Program will DuMont beginning next week when KING -TV from 200 to :300 precede the Longines holiday special. . Miss Randolph goes to Hollywood rccsS-TV frem 1500 to 2000 to fill a -Tv from 13031 to 1000 KSD -TV Maps Coverage In keeping with the dignity of the Met's movie commitment. Miss HcVuIt from 220 to 250 t first nite audience. ABC cameramen cov- Johnson, originator of the quartet, \1'BKB I tom 1500 to 5110 Of Veep Wedding Today ering the event will be required to wear "The Song Spinners," will hold t\'NAt' -Tv from 400 to '750 down the spot Miss WGIr from inn to 450 tuxedos, and the red tally lights on the until Randolph's': \\ E 5 from 500 to 000 St. Louis -Final arrangements for cameras will be disconnected so as not to return Dec. 19. WHEN from 150 to 250 televising the wedding here today i disturb the music lovers. . Arthur of Vice -President Alben W. Barkley Godfrey's Chesterfield and Coke show this and Mrs. Carleton S. Hadley. were week was one of his best. Jerry Colonna, ABC's Technical Plans Set announced yesterday by George M. who is being wasted on AM, offered a Burbach, general manager of KSD - standout bit of comedy.... The Howdy TV, 'which will make the pick -up Doody Victor record album will be in For Opera's Opening Night for the NBC net. the stores by Dec. 1 to cash in on the Four cameras and KSD -TV's mo- Christmas trade. bile unit will be used to cover the Completing plans for its pickup of Burke Crotty. They arc Marshall event. Two cameras will be spotted the Metropolitan Opera opening Diskin, Robert Doyle, Gertrude Tip- in front of the church to photograph NBC HAS set the dates for its new Monday night, ABC yesterday took per, Theodore Nathanson, Perry the wedding party and guests en- opera series, to be supervised and a deep breath and revealed that Smith and Leonard Blair. tering and leaving. Cameras have conducted by Dr. Peter Herman Adler. more than a ton of equipment and The eight cameras will be station- been forbidden in the church. Kurt Weill's "Down In The Valley" will three- quarters of a mile of cable will ed as follows: two on the orchestra Two other cameras will be used be aired Jan. 14, 10 p.m., EST, and will be installed in the Met and that the floor, one in the standing room arca at the reception and wedding lun- be followed by new English translations additional power to be brought into and the other stage left; one on the cheon which will follow at a private of "Madame Butterfly," Feb. 11; "The the theater to supply the eight second balcony near the proscenium, home. Bat," Mar. 11, and "Tales Of Hoffmann," cameras and auxiliary operations stage right; one adjacent to the ra- Pickup will start at 11:45 a.m.. Aor. 8. All will be cut to an hour except would be sufficient to provide 50 dio booth on first balcony; two back- EST, at the church and will switch homes with electrical services. stage; in A Weill's work, which will run only 30 one Sherry's bar. and one to the reception at 12. NBC will cut minutes. Not yet scheduled is a new Staff of six directors will be as- in the 39th street lobby. One back - off at 1 p.m., EST. but KSD -TV will work by Gian -Carlo Menotti, commis- signed to the event, sponsored by , and the one in the lobby will continue locally until 12:30 p.m.. sioned by the web. Texas Co., under producer -directo be equipped with the Balowstar lens.' CST. AM T1f/ MA'LL' Section of RADIO DAILY. Friday, Nov. 18, 1949

Fred D. Wilson Heads Xmas Bonuses Based On 1949 Sales Volume Audio Vital In Sale All employees of the Andrea Radio Corporation will find their Christ Capehart -Farnsworth mas stocking filled with a bonus during the Holiday Season, according Of Video Receivers to Frank A. D. Andrea, president of the firm. The total amount of the bonuses to be distributed will be based on the volume of Andrea sales The Board of Directors of the from the beginning of the year right up to Christmas. Notification of the Chicago -An increasing awareness Capehart - Farnsworth Corporation bonus has already been given by "Santa" Andrea to all the happy on the part of radio and television have elected Fred D. Wilson presi- employees. Andrea said that he looks "forward to 1950 surpassing all purchasers, that the tone quality of dent of the firm, previous years in the television field." the sets they purchase is of prime succeeding El- importance, has been voiced by two lery W. Stone, manufacturing executives here, in who was ap- New Tape Recorder Cuts Hassel Named Secretary related but varied electronic fields. pointed presi- Walter H. Stellner, vice -president Cost Of TV & MP Films Of Zenith Radio Corp. of Motorola, Inc. said "In a competi- dent of Capehart tive market where many excellent the time of its at Reduced production costs of tele- The election of Karl Hassel as sec- receivers are available, a superior acquisition by sound system is often the deciding the International vision and motion picture films are retary of Zenith Radio Corporation was by E. F. factor in making a sale." Telephone a n d promised with the development and announced Commander adoption of synchronous magnetic McDonald, Jr., president of the firm. "Very Costly Economy" Telegraph C o r - James poration. tape recording and playback equip- Hassel fills the position recently P. Quam, president of Quam ment. developed by the Fairchild vacated by the resignation of R. D. Nichols, manufacturers of loud Wilson has had Recording Equipment Corporation, Burnet, former secretary and con- speakers warned that the use of an more than 25 Whitestone, L. I., N. Y. Time and troller. McDonald said that Hassel, undersize or cheap speaker can be years experience labor costs are lowered by the speed "Has been with Zenith since before "a very costly economy" for a manu- in manufactur- WILSON up of production that is accomplish- there was a Zenith." He began the facturer who hopes to merchandise ing and sales in the home appliance ed with the instantaneous playback manufacture of radio parts years be- his sets in an increasingly competi- field of which 12 years. from 1936 to of sound tracks. If it is necessary to fore the establishment of the broad- tive market. Quam's remarks were 1948, were served with the RCA "retake" the sound it can be done at casting system we know today. In prompted by the suggestion of a con- Victor Division of the Radio Corpor- once and checked before the cast, 1921, as a partner in Chicago Radio sumers' research group that televi- ation of America variously as opera- crew and sets are disbanded. Savings Laboratories, he was manufacturing sion set owners place a reflecting ting vice -president, national sales in material costs for sound tracks of complete receivers under the trade board near the speaker grill of their manager, director of personnel and at least $50 per hour are effected by name, "Z- Nith," coined from the call sets to improve the sound quality. director of purchases. the use of standard quarter -inch letters of his amateur radio station According to Quam, this suggestion In 1948, Wilson joined the Bendix magnetic tape instead of emulsion 9ZN. At this time he joined forces "over -simplifies the remedy to a Home Appliance, Inc., South Bend, coated acetate film stock. Two such with McDonald, and with him or- very serious shortcoming in many Ind., as assistant to the president and synchronous tape recorders are now ganized Zenith Radio Corporation in telesets." The fact that a consumers' shortly thereafter, was appointed in use by GIBS -TV for recording the 1923. Hassel is also a director and as- research group finds it necessary to executive vice -president. sound tracks of those TV shows to be sistant vice -president of the corpor- advise teleset owners on makeshift Ellery W. Stone, former president transcribed and shipped to affiliates. ation. methods of getting better quality of Capehart -Farnsworth will con- sound out of their sets indicates that tinue as a member of the Board of the public itself is aware of the the firm and as president of Interna- audio shortcomings of a good many tional Electric Corp. II PRODU(TI011 PAR ADE sets," he stated.

Metolized Paper Capacitors DuM Adds Console To TV Line EI1GII1EERS- Astron Corporation, East Newark, A new 12th" console TV receiver, EI1GIIlEERS- N. J., announces a new, improved with the added feature of a Local- COIISULTAIITS midget self- healing metallized paper Distant switch, which extends the COIISULTAIITS capacitor in both hermetically sealed range of good recpetion by many

I and cardboard tubular resigns in ad- miles, has been announced by Ernest dition to a complete line of radio A. Marx, general manager of the re- noise suppression filters. These ceiver sales division, Allen B. Du- & RALPH B. AUSTRIAN space- saving Metalite improved cap - Mont Labs. The new receiver, called McNARY WRATHALL acitors are about one -third to one - the "Canterbury," also includes full RADIO ENGINEERS Television Consultant fourth the size and weight of con- range frequency modulation radio 906 Natl. Press Bldg. 1407 Pacific Ave. 1270 AVENUE OF THE AMERICAS ventional designs now being manu- and provisions for attaching a record the of the new model is Washington 4, D. C. Santa Cruz, Cal. NEW YORK 20, N. Y. factured. Created to meet grow- player. Price AFC CE ing demand for small capacitors, $379.50. Member Tel.: CO. 5 -6848 type MQ possesses high insulation resistence at high temperatures. Rectangular All -Glass TV Tube They are available now in voltage What is claimed as a revolutionary in TV tubes, ratings up to 600 volts and are sup- development picture L. INC. A. R. BITTER plied in a hermetically sealed con- the new Hytron type 16RP4, a di- W. ANDREWS, struction with glass -to -metal her- rectly- viewed, 16 -inch tube with a RADIO CONSULTANTS Consulting Radio Engineers metic terminal seals. rectangular screen, has been an- 219 WHITAKER BLDG. 4125 MONROE STREET nounced by Bruce A. Coffin, presi- DAVENPORT, IOWA TOLEDO 6, OHIO GE Tube For TV & FM Receivers dent of Hytron Radio & Electronics A Corp., Salem, Mass. The rectangular 2 -7824 Tel.: Kingswood 7631 new miniature tube (6BC5) de- Phone signed primarily for use as a radio - shape permits smaller, less costly frequency and intermediate fre- cabinets for TV receivers. Also the quency amplifier in TV and FM re- Hytron 16RP4 is the shortest 16 -inch ceivers is now in production at the picture tube on the market, accord- W :LLIAM L. FOSS, Inc. Owensboro, Ky. plant of the General ing to the company. In fact, the new GEORGE P. ADAIR Formerly Colton & Foss, Inc. Electric Company. According to J. Hytron tube takes approximately the Radio Engineering Consultants M. Lang, manager of the tube divi- same cabinet space as a round 12- EXecutive 1230 927 15th St., N.W. REpublic 3883 sions at Owensboro, the 6BC5 rep- inch picture tube. Automatically this EXecutive 5851 resents an improved version of GE's new tube development sets the pace 1833 M STREET, N.W. WASHINGTON, D. C. 6AG5 and is interchangeable with for more compact and economical WASHINGTON 6, D. C. that tube. TV set designs. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 33 NEW YORK, MONDAY, NOVEMBER 21, 1949 TEN CENTS

GOVT PLANS SET FOR ANTI -TRUST SUIT

Standing Committees Nice Gesture Stage Ready For Action Against Webs; WTOP, Washington CBS affiliate, last Thursday night got Of NAB Cut To Nine an emergency call for a spot Believe D. Of J. Will Prosecute announcement asking for blood Washington Bureau of RADIO DAILY donations to save the life of an In Spite Of FCC's Apathy Washington - Carrying forward NBC television engineer ill at the streamlining process which got Gallinger Hospital. The CBS af- Washington Bureau of RADIO DAILY under way earlier this year, the filiate, canceling a station break. Washington With its in- NAB board of directors last week put the request on at 9:30 p.m., Say Constitution Aids - voted to cut the number of standing and within a matter of minutes vestigative work already done, committees to nine, with an overall received forty calls offering aid. the Department of Justice now total of 53 members, One was from Connecticut. Religion -On -Radio is marking time before pro- The following will have five mem- ceeding with an all -out anti- bers each: Association of Women Washington Burnet of RADIO DAILY Broadcasters Committee, Broadcast Washington-The Constitution not trust battle against the three rule it lends Advertising Committee, Employee - Mutual Billings Rise; only does not out, but major networks. The FCC is (Continued on Page 2) encouragement to, the establishment reliably reported to have been of a religious broadcasting service, cool to the idea of anti -trust Is the FCC was told Friday by the Guy Named President $3,800,000 Added Southern Baptist Convention and action, but its own moves to Of The IRE For 1950 the executive board of the Baptist (Continued on Page 5) With the sale of three hours of of Texas. These new programs and renewals of two General Convention Raymond F. Guy, manager of ra- (Continued on Page 8) dio and allocations engineering for hours and forty -five minutes of com- NBC, has been elected president of mercial programming weekly. Mu- Sedgwick Favors the Institute of Radio Engineers, it tual has added $3,800,000 in billings Southwest Station Reps was announced this week by the In- to the network, A. N. Hutt, sales Form New Association stitute's Board of Directors. Sir Rob- vice- president of MBS. announced Can. Radio Changes ert Watson -Watt, governing director Friday. Dallas -Newly formed Southwest- of Sir Watson -Watt & Partners, Ltd., The American Federation of La- ern Association of Broadcast Repre- Toronto -Declaring that the Cana- of London, was elected vice- presi- bor, new to Mutual, and Miles Lab- sentatives were hosts to over 100 ad- dian Broadcasting System should be dent. oratories, now in its fifth year of as- vertisers, agency and station person- free from limitations which commer- Mr. Guy had been a broadcast en- sociation with the net, will each nel at a special luncheon in the cialism imposes, Harry Sedgwick. gineer for thirty years, having start- spend more than a million dollars Baker Hotel last Thursday. president and general manager of ed as a radio amateur in 1911. He in 1950. Recently formed SABR is com- CFRB, Toronto, in an appearance joined WJZ in 1921 and has been The A. F. of L. begins sponsorship posed of George Harding, Branham before the Royal Commission on Na- with NBC since 1929. (Continued on Page 2) (Continued on Page 2) tional Development on Arts, Letters Sir Robert. 1947 I R E Fellow and Sciences, suggested that the (Continued on Page 2) "Greatest Story" Honored Benson Leaves Mutual; government network be devoted to By Freedom Foundations public service programming. Lemmon Makes Comment Was Nat. Sales Manager Sedgwick's brief called for a di- On FCC Investigation Valley Forge, Pa. -A Freedom George Benson, national sales (Continued on Page 8) Foundations award for outstanding manager of Mutual, resigned on Fri- Walter S. Lemmon, head of World contribution to the American way of day. Benson has been with Mutual 'Whistler' Coast Rating Wide Broadcasting Corp.. Friday, life went today to "The Greatest for the past four years. Prior to then Tops Nielsen Report said that the proposed FCC inquiry Story Ever Told," inspirational pro. he was sales manager of the ABC into the operations and ownership of gram sponsored by the Goodyear web. No successor at Mutual is con- "The Whistler" was again the lead- international radio stations WRUS, Tire & Rubber Co. on ABC. Second templated with Ade Hult taking er in Pacific Nielsen Ratings for WRUX, WRUL, WRUW, and WRUA, (Continued on Page 5) over the department's activities. September, with 16.8. "Lux Radio all located at Scituate, Mass. was Theater" was second with 16.2, fol- concerned with an application by lowed by "People Are Funny," "Ad- (Continued on Page 2) BAB Study Reveals Similarity (Continued on Page 5)

Anniversary Party Of Radio, TV Rate Practices Thaulcsgi i11g Shp.. wife of George Frey, recently named Shartcr rate covers Mrs. Ralph Bunche, director of television sales at guarantee periods, discounts, time classifications, the United Nations mediator. re- higher charges for shorter program relationship of for various pro- NBC, was the guest of honor rates lated the story of the first Thanks- at periods in relation to basic hourly gram and announcement lengths, a party celebrating the 25th an- rate and charges for giving to a group of children niversary of his association with extra studio facilities charges, rate protection, from other lands. on the CBS -TV the network, which was use were among the major differ- agency commissions and related My held ences between TV religious series, "Lamp Unto Thursday night at the Rainbow and AM station subjects. It reported a large degree Feet." Sunday. Nov. 20 at 4:30- rate practices revealed in of and TV room, RCA, building. Frey was a survey similarity between AM 5:00 p.m.. EST. The first Thanks- by the Broadcast Advertising Bu- presented with a watch by 50 rate customs. giving was portrayed in a reau and mailed to BAB members The shorter rate guarantee peri- of his NBC sales associates with over the 15- minute drama. which included Sid Eiges acting as emcee. weekend. ods, BAB said. reflect "the constant an authentic Indian prayer. Made at the request of the BAB- and rapid increase in the number of , TV Standardization group. the study (Continued on Page 7) 2 Monday, November 21, RADIO DAILY 1949 Standing Committees Lemmon Makes Comment Of NAB Cut To Nine On FCC Investigation

(Continued from Page 1) (Continued from Page 1) Employer Relations Committee, En- World Vol. 49, No. 33 Moadoy, Nov. 1949 10 Cts. Wide for an FCC permit to 21, gineering Committee, FM Commit- boost the power of WRUW from tee, Government Relations Commit- JOHN W. ALICOATE . : Publisher 20,000 watts to 250,000 watts. He said tee, and Un- Affiliated Stations Corn - that the stations had been relicensed FRANK BURKE Editor mittee. on Sept. 30 at their present power MARVIN KIRSCH : Business Manager On the Radio Committee and the level for a period of six months and Television Committee there will be that his organization had not applied Published daily except Saturdays. Sundays nine members each, representing for new licenses at this time. and Holidays at 1501 Broadway New York, management, programming. sales. (18), N. Y.. by Radio Daily Cory., J. W. FCC's Side Stated Alicoate, President.and Publisher; Donald M research. public affairs. standards In announcing the proposed in- Mersereau, Treasurer and General Manager; and education. quiry into World Wide's operations. Marvin Kirsch, Vice -President; Chester B. The NAB president is authorized Bahn, Vice- President; Charles A. Alicoute the FCC said that the stations had Secretary. Terms (Postage free) United to appoint alternates, with two for applied for license renewals and that States (other than California) $10.00 one each of the five -man bodies and before renewal action was taken it year; California, $15.00. Foreign, $15.00. three for the nine- member commit- would hold hearings to determine: Address all communications to Radio Daily, tee. The will 1501 Broadway, New York (18), N. Y. alternates be former 1. The nature of non- Govern- Phone Wlsconsin 7-6336, 7.6337. 7-6338. members of the committees. mental program material. Cable address: Racially, New York. The board also approved the ap- 2. If operations conform to inter- pointment of an ad hoc board com- WEST COAST OFFICES national broadcasting regulations. Allen Kushner, Manager mittee to outline rights and privil- 3. Whether the frequencies have 6425 Hollywood Blvd. Phone: Gladstone 8436 eges of associate members of the been used for domestic broadcasts. WASHINGTON BUREAU NAB for district directors and others 4. Whether the renewal applica- Andrew H. Older, Chief 6417 Dshloneg Rd. interested. This committee is to re- tions contain "full and complete dis- Phone: Wisconsin 3271 port CHICAGO BUREAU at the board's February meet- closures relative to the real party or Hat Tate. Manager. ing at Phoenix, Ariz. parties in interest." 360 No. Michigan Ave. The ad hoc group is also to study 5. Whether the "persons in con- Be careful, Phone: Randolph 6.665D and submit to the February meeting SOUTHWEST BUREAU trol ... have correctly represented a it Paul Girard. Manager recommendation on whether or their monetary investments in the Tower Petroleum Bldg.. not non -member stations and others licensee corporation." Dobbin! Dallas, Texas should be made elegible to attend 6. Phone: Riverside 3518 -3 And the interrelationship of future district meetings and national World Wide Broadcasting Corp.; This little kitten could easily Entered as second class matter, April S, conventions. 1937, at the postofice at New York, N. Y., Radio Industries Corp., a Lemmon get hurt playing around the "der the act of March 3, 1879. The Standards of Practice and Company, and the World Wide Education Committee is to be known Broadcasting Foundation, a non- stable. But faithful old Dobbin hereafter as the Standards and Ed- profit organization. takes great care to protect his ucation Committee. World Wide is the only one of tiny pal. seven international broadcasting li- Mutual Billings Rise, cencees which has been developing The best way you can take care FINANCIAL its own program packages for beam- of any sales problem in Baltimore (.V'tentbrr 18) $3,800,000 Is Added ing overseas, according to Mr. Lem - is to put your advertising on mon. However, he continued, most NEW YORK STOCK EXCHANGE (Continued I -T the BIG independent Net from Page 1) of its broadcasting hours are devoted W- -H, High Low Close Chg. of a five -a -week news program on to Voice of America programs. that gives you a BIG plus audi- 2 a ABC 734 71/2 734 + t/4 January over coast -to -coast ence. In addition to the biggest 30 2934 2951 hookup and Miles Laboratories will Admiral Corp. .. + 1/4 borne audience at lowest cost in Am. Tel. & Tel. l461/4 1461/2 1461/4 continue its five -a -week sponsorship Guy Named President . . 241/4 of "Queen For A Day." town, a survey supervised by the CBS A 251/2 251/2 + 514 Of The IRE For 1950 CBS B .. 251/4 241/2 2S1/4 ... Other new advertisers include the Johns Hopkins University proved Philco 301/2 291/2 301/2 + 1 Hallicrafters Co. of Chicago which (Continued from Page 1) that of all radios playing in w i l l Philco Pfd. 831/2 83 831/2 + 11/2 sponsor "Hollywood Quiz" Award winner, is considered Brit- taverns, 67.3% were tuned to RCA Common 12% 1238 127/3 starting Dec. 10. and the Chamber- + 1/2 ain's foremost radar authority. 73 lain W-I-T-H! RCA First Pfd. 73 73 - Sales Corp. who will pick up Elected as IRE directors -at -large Steward -Warner 1178 11?8 11 ?4 the tab for "John B. Kennedy + % and for the 1950 -1951 term were William That's why W -I -T -H produces 281/2 277` the News" Dec. 24. Westinghouse 2812 14 starting Double- R. Hewlett, v -p of Hewlett Packard Westinghouse Pfd. 102 102 102 14 day & Company, book publishers, low -cost results. That's why Zenith 293e 281/4 293e Company, and James W. McRae, di- Rodio 133 will sponsor a six -day -a -week pro- W -I -T -H should be on your list! NEW YORK CURB EXCHANGE rector of electronics and television Hazeltine Corp. . 15 1454 1454 - v4 gram starting January 2. Program That's why you should get the Nat. 25/8 research of Bell Telephone Labora- Union Radio 211,2 21/2 details have not yet been worked tories. whole W -I -T -H story from your OVER THE COUNTER out. Regional directors who were elec- Bid Asked Other new deals include the Ben- Headley -Reed man today. Du Mont Lab. .. 1414 151/4 jamin Moore Company's sponsorship ted include: in the North Atlantic Stromberg -Carlson 143/4 of "Your Home Beautiful" Region, Prof. Herbert J. Reich, Yale WCAO (Baltimore) 17 21 starting Univ.; in the Central Atlantic Re- WiR (Detroit) 744 81/4 in March. gion, "The Fishing And Hunting Club Prof. Ferdinand Hamburger. of the Air" has Jr., of Johns Hopkins; in the Central Southwest Station Reps been renewed for Region, D. Reid, sponsorship by the Mail Pouch To- John manager of Form New Association bacco Company, and two religious research, Crosley Division of Avco Manufacturing Corp.; in the Pacific programs have retained sponsorship; Region, Prof. (Continued from Page 1) the Christian Reformed Church will Austin Eastman of the Agency; Frank Brim. Katz Agency; continue "Back To God" for another Univ. of Washington. Howard Dunavan, Lonc Star Chain; 52 weeks and the Radio Bible IRE has an international member- Class ship of 25,000. It Buell Herman, Edward Petry and will also stay for 52 weeks. was founded in 1912 Co., Inc.; Clyde Melville, Taylor - to foster the advancement of theory Borroff, Inc.; Ken Sibson, Ra -Tel and practice of radio and electronics. representatives, and Clarke Brown, Sportscasters Honored Texas State Network, spot sales Cleveland - Jimmy Dudley and Chase Visiting Europe division. According to Paul Girard. Jack Graney, who aired the Cleve- Cincinnati -Milton Chase, WLW Paul Girard Company, general land Indians games on WJW during news commentator. has begun a six - chairman of the new group, the pur- the past season, have been given a week tour of seven European coun- JA pose of SABR is to further increase special award by the Cleveland Jun- tries to gather material for WLW Baltimore 3, Maryland . the effectiveness of spot radio and ior Chamber of Commerce for "out- broadcasts. He plans to visit Eng- TOM T/NSLEY, President broaden the service scope of station standing service to the community land, France, Portugal, Spain, Italy, Rep r tad by Headley -Reed reps. beyond the call of duty." Germany, and Austria. programs, John Merrifield has talked to several thousand farm people and farm leaders, visited numerous farm houses. attended fairs and expositions, cattle sales, etc. He has entertained al st 500 guests Front 6:30 to 7:00, five mor gs a Meek, and experts, spoken before 26 farm organi- farmers take time off front their chores to ,at' _, sat in with more than 70 farm plan - listen to John Merrifield, NV'\1'J's capable ning meetings and spent countless hours in farm editor. Ile not only presents weather research. And he lias interviewed oil his pro - news, market data, farm commentary, and gram a diversity of personalities that run other farm news of usual interest, hot he the gamut from the Governor and State has traveled more than l5,000 miles the past College specialists to farmers, their wives year through the prosperous farm areas of and their children. Michigan, Indiana and Ohio to stake 159 transcribed and direct -wire broadcasts of -The Farm Story" is another example of unusual on-the-farm happe gs. 5h% \\ \\'J -The Detroit News is first in public service and first in pttldie acceptance To make `"The Farm Story" the st of its programs and the products adver- listened -to and trittst authentic of all farm tised tm it.

FIRST IN DETROIT .. . Owned and Operated by THE DETROIT NEWS tone NBC Affiliate N 'tonal Representatives: THE GEORGE P. HOLLINGBERY COMPANY Associnlr Televss ,n Station WWI TV

AM - 950 KILOCYCLES- S000 WATTS FM- CHANNEL 246-971 MEGACYCLES 4 Monday, November 21, RADIO DAILY 1949

CHICAGO AGENCIES i i

Ey HAL TATE JULES KOPP has been appointed chief art of Erwin, TONY WEITZEL, Chicago Daily J director Wasey & Company, Los Angeles, it News columnist, began a five - was announced by Fred M. Jordan, minute series on WBBM Monday, executive vice -president in charge November 14. The show is heard of the agency's West Coast opera- Monday through Friday from 10:55 ,Hatt About Hatt /rattan... tions. Kopp had formerly will been as- to 11:00 p.m. The new program Vice President Barkley's tribute to radio. TV and the press sociated with J. Walter Thompson, present the newswriter with infor- for consideration given him and his bride was one of the highlights of Campbell -Ewald and other adver- mal stories of people and events in tising agencies. He also has been Chicago. the NBC -TV coverage of Friday's wedding.... The 'veep' was most co- consulting art director for the Ford Chicago is now more famous for operative and the radio -TV returned the courtesy by doing a dignified, Motor Company. Fran Allison's dragon than for Mrs. comprehensive reporting job. . . . Watch for a possible deal whereby O'Leary's c o w , points out ABC Hooper takes over the operations of Broadcast Measurement Bureau MELCHOR GUZMAN CO., INC., singer Johnny Thompson. has been appointed by Radio Pro - of Maestro "Hot Lips" Page proud under the supervision of the AAAA, ANA, and NAB. . . . Hooper has gramas Continental, network of the his new television set. It doesn't been interested for sometime in acquiring the audience measurement Republic of Panama, as its U. S. and have the biggest picture, but it has Canadian representative. the tallest repairman. organization.... Radio and video megaphoners after the rights to Bob in the production Sylvester's coming tome, "Second Oldest Profession," a newspaperman Four promotions STREET & FINNEY, INC. has a n d engineering department of thriller and Bob's third effcrt. H'wood already has three bids in for it. been named by the Chattanooga WMOR, Chicago FM, have been an- "Cavalcade of Stars," the Jack Carter Sat. nice TV opus, will also Medicine Co., for its Cardui a ^count. Bernard I. ... nounced by president effective Jan. 1. Miller. Jack Pitman, chief announ- be visible Sundays at 6 over Channel 13 starting Dec. 4th.... Engineers studying the acoustics at the Ted Lewis apartment in preparation for cer, has been upped to assistant pro- THE S. R. LEON INC., has Wood CO., gram director and Stephen Fro :ected "At Home" program on TV. . . . Herb Sheldon, whose first been by Milton L. Ehrlich, to appointed trom continuity editor program film featurette, "You Don't Say," proved a click, will make several Inc., housing development builder. manager. Both men will assist pro- r other film comedies along the same lines.... Jerry Cooper drew plenty gram director Jules Pewowar. Rob- THOMAS O. HOPKINS, formerly ert Schakne, former PM and INS o: raves at the Philly opening of "Gentlemen Prefer Blondes." ... Ben with Kenneth Banghart Productions, reporter, has been named acting Gross, Daily News radio ed, will portray himself (which is pretty good Frank Goldstein has has joined the radio department of news director. Monroe's "John Adventurer" on the Branham Co., New York. been upped to assistant chief engi- casting) on Bob Steele. over Mutual neer under David B. Pivan. the 22nd and WOR on the 28th. KASTOR, FARRELL, CHESLEY Mr. and Mrs. Russell Stebbins are & CLIFFORD, INC., has signed for the parents of a son, Paul Michael. National Nielsen Radio Index Class Mr. Stebbins is a member of the When Lawrence E. Spivak, the editor -publisher and "A" Service. WBBM sales staff. "Meet the Press" panel expert, was asked what three guests Mrs. Mary Rodenkirch has been he'd most like to question, he selected Churchill, Stalin and GEORGE M. BURBACH, general manager of KSD and KSD -TV, St. promoted from the sales secretarial Hirohito. Of Churchill: "Who was responsible for the sell -out pool at WGN to the sales promotion Louis, the Post -Dispatch radio and department. of Poland to Stalin ?" Of Stalin: "Why don't you trust the Russian television properties, has been elec- The Chicago area will soon have people with a free press ?" Of Hirohito: "Whose idea was Pearl ted secretary of the Better Business i its first new AM station in several Harbor, and what did Japan hope to accomplish by it ?" Bureau of St. Louis. years. It will be WWCA, 1000 -watt station on 1270 kilocycles located * New Hooperatings in Gary, Indiana. Dee A. Coe is THEY SAY: Canceling war doubts is more important than manager. Give CBS Four Leaders president and general Stu- war debts -Louis Nizer. . . . The Kaiser -Frazer "Name- the -Car" contest dios and offices will be located in the Hotel Gary. No plans have been guarantees $100,000 to the Runyon Fund. Please help us find the The most recent release of Hoop - eratings gives CBS four of the first for studios. Canswer!- Walter Winchell. . . , First official fall ratings indicate that made to date Chicago five positions, eight of the first ten No representative has been appoint- the trend is away from radio's giveaways. It's estimated now that the ratings, and a total of twelve of the ed to date. giveaways are good for about another nine months- Cedric Adams. first seventeen. The release covers ... The Government boys continue to be irked at Ed Gardner's legal the period of Nov. 1 -7. NAB Sets Bulk Prices method for evading income tax (by living in tax -tree Puerto Rico). They CBS programs in the first four are Book "Lux Radio Theater," "Arthur God - For Engineering haven't yet figured out how to collect some of his earnings, but they're frey's Talent Scouts," "Jack Benny," In response to "heavy demand," still trying -Dorothy Kilgallen. I've worked Jolson up to where he is and "My Friend Irma." bulk purchase prices for the NAB old enough to play himself-Larry Parks. "Fibber McGee and Molly" took Engineering Handbook have been * * * the number five spot for NBC and established by the National Asso- number six went to ABC for Walter ciation of Broadcasters. Bill Coffman, director of the East -West football game; Winchell. CBS took spots seven, Additional copies of the 700 -page Bernie Bierman of the U. of Minnesota; Tuss McLaughry of eight, and nine with, respectively Crosby compendium of information, charts, Dartmouth and Andy Kerr of Colgate, converging on N. Y. to "Crime Photographer," Bing (Bob Hope was guest star), and tables and articles for broadcast pick the Eastern team, will make a number of radio and TV engineers may be purchased by "Suspense." "The Charlie McCarthy member stations and by individuals appearances over the Nov. 26th week -end. The East -West game, Show," CBS, was in position ten. and firms not eligible for NAB ac- now in its 25th year, has raised nearly two million dollars for "F.B.I. in Peace and War," CBS, tive or associate membership at the Shriners' hospitals. was rated eleventh, and NBC got the following prices: nod for twelfth, and thirteenth place One to nine copies, delivered, * * with, respectively, Dennis Day, "The $17.50 each; 10 to 20 copies, shipped OUR HAT'S OFF DEP'T: Lisa Kirk's debut on the RCA - Bob Hope Show." "People Are Funny," NBC; "Mr. to one address, $15.00 each; 20 or Victor label with "Charley My Boy,' backed by On You." . . . and Mrs. North," CBS; "Amos and more copies, shipped to one address. Sammy Kayes Sunday Seren'ade via CBS.... Bobby Colt's vocals on $12.50 each; and 10 or more copies, Andy," CBS; and "Mr. Keen, Tracer F.O.B., NAB, Washington, $10 each. WINS.... The musical score from Geo. Jessel's latest technicolor job, of Lost Persons," CBS, were rated sixteen and scven- Stations eligible for NAB active "Dancing in the Dark," due to open at the Roxy Dec. 2nd. . . . Smith - fourteen, fifteen, L en even though all four had the membership, but not members, and Fcley's new song click, "Up in the Balcony." ... Ted Granik's moder- persons or firms eligible for asso- same rating of 14.7. ating on "American Forum of the Air." . . . Ralph & ciate membership, but not members, Young's disc lock Of the twelve shows placed by are not eligible for the Handbook, juke box. office click, "Azar," a Star record. CBS, seven were network packages. Monday. November 21, 1949 RADIO DAILY 5

Plans Of Gov't Laid * 'DIE WEEK IN RADIO * 'Greatest Story' Wins For Anti -Trust Suit Board Revamps NAB Operations Freedom AM Award

(Continued from Page 1) PLANS io suspend operations of cision which had upheld the Little (Continued from Page 11 force the nets to comply with the the Broadcast Nleasuaement Bu- Rock city authorities who levied place in the radio category was won chain broadcast rules, for instance, reau on December 31 except for the taxes. by "Cavalcade of America," spon- have been adjudged weak by Justice servicing operations on the second Benjamin Cohen, assistant secre- sored by the E. I. duPont de Nem- Department lawyers. Chairman Study were announced af.er a meet- tary- general of the UN. paid tribute ours Co. on NBC. Wayne Coy is said to have asked for ing of the Bureau's executive com- to "the outstanding coverage of The two program series were additional funds in the coming fiscal mittee. The decision to suspend was United Nations during the past year among some 200 American organi- year to police these rules. but the made unanimously by Bruins three by the broadcasters" at a luncheon zations. productions, and individuals anti -trust lawyers feel that the Corn- component organizations - NAB, in the Rainbow Room of the RCA which received cash awards and mission is hamstrung because it does AAAA, and ANA. The NAB board Building, New York. Said Cohen, medals from the Freedoms Founda- not have licensing authority over of directors met a day later and ad- "Through this public service alone tion in what will become an annual the nets themselves. ministered the coup de grace to n1vt13, they have evidenced their dedica- event. The award categories ranged As recently as the early part of but voted to set up a new corporation to the public interest, conve- from comic strips to sermons. The this month Coy is said to have tion to take over its assets and func- nience." radio division prizes are $2,000 for sought to discourage early filing of tions. The new organization will WNEW, New York, 10 -kw indie, first place and $750 for s ..cond place. the suit. There is reason to believe have the same tri- partitie sponsor- was sold for a reported $2,000.000 to plus a gold medal. that the notices several weeks ago ship. The board also voted to invite a new corporation headed by Ber- that pending renewals of the own- the FM Assn. to join NAB, and top nice Judis, vice -president and gen- Jcins CBS Radio Sales ed -and- operated stations of ABC. FMA othciais indicated that the ot- eral manager, and Ira Herbert, vice - Harold Davis has been appointed CBS and NBC have ben granted ter probably would be accepted. president in charge of sales. in as- an account executive for CBS Radio only temporarily were connected in Jack Shelley, of WHO, Des sociation with six Providence, R. I. Sales, effective immediately. For- some way with the Justice Depart- Moines, was elected president of businessmen. Arde Bulova and Mil- merly assistant commercial manager ment's reported anxiety to move in the National Assn. of Radio News ton Biow were major stockholders for WCAU, CBS affiliate in Philadel- with a complaint. Directors, succeding Sig Mickelson, among the former owners of the sta- phia. he replaces Edward Larkin. Among the matters on which the as the NARND ended its annual tion. now with Radio Sales- Television. anti -trust lawyers are said to be pre- convention in New York. pared to base their case are the es- 'Die day of "unseen radio buying" sential similarity of network con- is over, Bob Dailey, radio director tracts with stations and with adver- in McCann - Ericrtson's Cleveland tisers, the whole pattern of network - office, told 121 station executives station relationships -including al- attending a two -day sales clinic in leged network dictation of station that city sponsored by the Ohio time rates and availabilities, and Assn. of Broadcasters. Among the spot sales by networks. types of information now required That the case has come as far as by agencies and advertisers eyeing it has is evidence that the Justice the radio market, Dailey listed data Department clearly feels the chain on station coverage and popularity, broadcast rules have not succeeded. program appeal, audience listening Pressure for the burying of the habits, audience types, composition, case has been strong, but there is and loyalty, cost per listener, pro- considerable Congressional support gram promotion, and merchandising for the action. Among those said to cooperation. . . . Hal Davis, pub- ba interested is Rep. Harry Shep- licity director of Kenyon & Eck- pard of California, long a foe of the hardt, New York, was named a vice - nets. president of the agency. Two other K & E executives were upped to v -p's at the same time. . . . The FCC Okays WKAQ Deal; Texas Company will sponsor the P. R. Publisher Takes Over Metropolitan Opera's Saturday afternoon broadcasts on ABC for th_ San Juan, P.R. -FCC approval of tenth year starting Nov. 26. the sale of WKAQ to the El Mundo Dean John E. Drewry of the Uni- Broadcasting Company by IT &T was versity of Georgia announced that announced here yesterday. Purchase Jan. 9 is the deadline for entries in price of WKAQ was reported to be this year's Peabody Awards compe- $325,000. Angel Ramos, publisher of tition. Winners will be announced at El Mundo, Puerto Rican daily news- a luncheon meeting of the Radio paper, who has operated WEMB, Executives Club of New York on will exploit the new station as "Ra- May 4. Peabody Awards for out- dio El Mundo." standing television programs will you'll wish this trip be made this year for the first time. to Los Angeles 'Whistler' Coast Rating The Gillette Safety Razor Co., an- lasted longer! Tops Nielsen Report nounced plans for the radio and TV sponsorship over CBS and CBS -TV A flight to I,os Angeles on "lije Koiiyu'ood "is a short one no of the Rose Bowl game to be played (Continued from Page 1) at Pasadena, Cal.. on Jan. 2. . matter how you look at it. Actually, you leave at noon and ventures of Sam Spade," and Burns The NAB is prepared to throw its arrive at 8:30 p.m., stopping only at Chicago en route. & Allen. full weight behind the fight to pre- The average rating for Nielsen's vent local taxation of radio stations, But the timetahle is hard to believe. with Pacific "Top Twenty" was 13.9, as General Counsel Don Petty said. What the super', compared with a 14.5 average rating This week the Association will file service aloft, United's delightful hospitality (including deli- for the "Top Twenty" group nation- a brief as friend of the court to cious full -course meals), and the ally. support the petition for re-hearing pleasant companionship of by KGHI and KARK, Little Rock, your fellow -passengers, the (light seems even shorter. Bernie Sobel Gagsters Guest Ark, which have been carrying the Bernie Sobel, editor of the Theater ball in the legal battle against the Handbook, will be guest tomorrow $250 annual tax on stations and the at the luncheon meeting of the Gag $50 personal tax on time salesmen. Writers Institute to be held at the The U. S. Supreme Court refused to UNITED AIR LINES Headquarters Restaurant. reverse a State Supreme Court de- Monday, November 21, 1949 6 RADIO DAILY

Commission Asks PICTURE OF THE WEEK TV Set Manufacturers FM Frequency Shifts Using Co -op Air Time

Washington Bureau of RADIO DAILY A spot check survey of ten major Washington -A reshuffling of FM television receiver manufacturers channel assignments in several areas conducted last week by RADIO DAIL.v was proposed by the FCC yesterday, revealed that paid radio time to pro- with Philadelphia to lose three to mote the sales of TV sets was being Wilmington, which in turn gives up bought either on a cooperative three other channels. The Commis- (manufacturer and dealer splitting i sion explained that the changes are the nut) basis or by dealers who designed to cut down adjacent chan- lumped TV products in with other nel interference. December 19 is the merchandise being pushed. The gen- deadline for comments on the pro- eral consensus of manufacturers' ad posed changes. chief's opinion was that the greater The changes call for frequency part of the money being spent was changes for three stations with two going to local stations. in Wilmington. These are WAMS- Heavy coin, however, was going FM and WDEL -FM, moving respec- into TV advertising on a national tively from Channel 241 to 243 and basis, it was ascertained, and several from 229 to 279. The third station re- manufacturers admitted mulling quired to shift would be WRFL, plans for even greater radio and TV Winchester, Va., moving from 223 to time expenditures during the coming 236. year. The allocation changes proposed Some Cut TV Commercials follows: Several manufacturers, already (HANNEL. sponsoring network AM programs GENERAL AREA DELETE ADD for their other products, are cutting Gadsden, Ala. ._6 TV commercials into the regular li4 Ventura. Calif. (Photo by Sy Friedman, NBC Television) show in cities with TV facilities. Bridgeport. Comí 248 photograph of Vice -President Barkley his Coram, N. Y 277 248 This and new wife at their One exception to what seems to be (229 I 243 wedding reception was made off an NBC television screen in New the general rule in the industry is Wilmington. Del. 241 ; 279 York City. The cameras of NBC's St. Louis affiliate 297 t 29:) KSD -TV, picked Pilot Radio who recently bought the I. 243 up the event from the time 111:45 a.nr., EST) the Veep and his bride Lyle Van 11 p.m. news over WOR to Philadelphia, Penn. .. 279 arrived at the church until the wedding luncheon, at the home of Mrs. plug its anniversary television re- ( 29:5 T. M. Sayman, began, 1 p.m., EST. ceiver. Pilot also uses spots over Baltimore, Md. 294 293 Winchester. Va. '23 °36 WQXR. Frederick. Md. '68 260 Tito Named By Mutual Seven 52 -Week Contracts Front Royal, Va. 236 Harrisburg. Pa. ,59 To Production Post Added To WHLI's Roster Bogert Named Vice -Pres., Holyoke. Mass. Keene, N. H. :360 282 Of Hooper Organization Batavia. N. Y. 2:35 Rocco L. Tito, former CBS pro- Four new and three 236 renewal con- Bristol Center, N. ducer- director, has joined Mutual tracts, all for 52 -week periods, were C. E. Hooper Inc. has announced Columbus, Neb. 268 as of production, Sunbury. Pa 284 assistant director signed between Long Island adver- the election of John Lyman Bogert Concord. N. C. 243 it has been announced by William tisers and WTiLI & WHLI - FM, 243 as vice -president and technical di- Laurinbur_, N. C. Fineshriber, v -p in charge of pro- Hempstead, L. the last Milwaukee. Wis. 251 255 L, during rector. Bogert, w h o joined the Madison. Wk 255 251 grams. two weeks of October, it was an- Hooper firm last April, began his ad- Started in 1929 nounced last week by Joseph A. vertising career in 1920 as director Tito entered radio in 1929 as a Lenn, v -p in charge of sales at the of sales and advertising for the AM Radio Business CBS staff announcer. He later be- station. Waltham Watch Co. At one time he director of several Reported Good By CKLW came an associate Deals Listed was director of market research for CBS shows including "Let's Pre- New The new Lever Brothers. Detroit -Ted Campeau, president tend," "Crime Photographer," "Strike deals were: Apparel Detroit and Windsor, says It Rich," and the Norman Corwin Shop, Inc., of Hempstead, for four Hughes Resigns Post of CKLW, 10- minute programs weekly, .9:35 to that "AM radio is far from being on series. Lawrence M. Hughes has resigned cites sales figures 9:45 a.m., on "Rendezvous With Ro- as editor of Sponsor magazine effec- the way out," and mance"; Coronet Cleaners, Inc., of to prove it. CKLW's business, Cam- tive December 31st. Hughes succeed- cent of a Takes WNAX Sales Post Glen Cove, Levittown, West Hemp- ed Joe Koehler to the post two peau disclosed "is 28 per for 10- both local and nation- Robert B. Donavan, sales promo- stead and Hempstead, four months ago and was formerly asso- year ago, and - mirute programs weekly, Tuesdays, al commitments already made for tion manager for WNAX, Yankton ciated with the trade paper Adver- year." Sioux City, has been moved to the Thursdays and Saturdays, 8:05 to tising Age. 1950 point to a banner 8:15 am., on "Commuters' Time" He added: "The recent sharp up- sales department of the same station. Coincident with the announce- in the Moving into Donavan's spot as de- and Sunday, 10:35 to 10:45 p.m., on ment, Norman Glenn, editor-pub- turn in retail sales of AM sets "Melody Caravan "; Monarch -Spahn Detroit area ties in perfectly with partment manager is Dick Harris. lisher of Sponsor, announced three business increase. Donavan has been with WNAX for Co., Inc., of Manhattan, with stores additions to the publication's staff. our own station's on Long Island, seven 15 minute It proves that both advertisers and 18 months. He was formerly with Ellen Davis has been named man- AM broad- WLS, Chicago. as assistant promo- programs weekly, 3:00 to 3:15 p.m., aging editor and two new senior listeners are accepting in on "Musical Playhouse," and Way- casting as the mass -appeal medium tion manager. He will be located editors, Hope Beauchamp and Iry Sioux City. side Bedding of West Hempstead Marder have been added. for a long time to come." for three 10- minute programs weekly, 8:35 to 8:45 a.m., on "Commu- newed for another 13 weeks its Telephone Technique Kid Show Rating High ters' Time." sponsorship of "This Is Your Long Use Mondays Fridays, use of the beep telephone "Straight Arrow," over Mutual, is Renewal contracts included three Island," through Making 10:45 to 11 a.m., for familiar music conversation technique in the broad- the first children's radio program to 52 -week agreements with the Mine- i a top ten rating in daytime ola Rug and Carpet Co., four 10- and notes on points of historic inter- casting of election returns, Lou be given Long Island. Frankel, public relations director of listening by the Nielsen Radio Index, minute programs weekly, 2:35 to est on was recent figures released reveal. Mu- 2:45 p.m., on "Music That Lives "; New Spot Business WFDR, New York, FM station, New spot business included The able to rebroadcast telephone re- tual claims one reason for the high Hempstead Bank for six five - minute rating is large amount of coin spent newscasts weekly, 8:00 to 8:05 a.m., Frock and Bonnett Shoppe of Hemp- ports on election results furnished stead, King K,ullen Grocery Co. of by nine radio stations in upstate this year in promotion and publicity and Second National Bank and is sponsored Trust Co. of Hempstead for seven Jamaica with stores throughout New York. Frankel made arrange- aimed at the kids. Show Ex- times a week by the National 15- minute programs weekly, 3:45 to Long Island, Nassau Bicycle ments last Tuesday night for pick- three change of Mineola and the New the upstate broadcasters at Biscuit Company for its cereal prod- 4 p.m., on "Musical Playhouse." ups from Lighting Co. re- York Times. 8:30, 9:30 and 10:30 p.m. ucts. The Long Island

1c Section of RADIO DAILY, Monday, November 21, 1949 - TELEVISION DAILY is fully protected by register and copyright o BAB SURVEYS RATE PRACTICES Comparative Testing Exploitation Reveals Sineilttrit y TELE TOPICS About 3.000.000 children and Between T ti', Ali their parents are expected to see Begins Today In D. C. NBC puppet star "Howdy Doody" Rate Cards WEEK'S WASH: As part of its who will be featured in three THEholiday promotion, Ronson will simul- Thanksgiving Day parades In (Continued from Page 1) tg'ashin.ton Bureau of RADIO DAILY tl cast "Twenty Questions' over the NBC -TV the Gimbels parade in Philadel sets served." Six months is the most web, Mutual AM hook- Washington-Comparative demon- phis, Bob Smith will lead the frequently accepted rate protection WOR -TV and the strations of RCA and CBS color and up for five weeks beginning Nov. 26. procession in an open car fol- period in TV, the report said, al- DuMont black -and -white TV will lowed by floats picturing the though considerable variation does Program is aired Saturdays, 8 p.m. Grey get under way before the FCC today agency handles the account.... Chevrolet show's cast New York's Macy result from different methods of and will continue through tomor- parade will feature a 131/2 -foot measuring the six months. Largest Dealers in Boston are really going all -out row. in TV. Already bankrolling all 35 home replica of the puppet, while group of stations guarantees rates The Commission at the weekend Claabell. the show's clown, will from the date notice is given of games of the Bruins pro hockey team announced the schedule of program over WBZ -TV, the group has just signed lead the Bamberger parade in an impending change, while the sec- material to be scanned. Included are Newark. ond of the two largest groups pro- with the station for a five -a -week quarter - wrestling, boxing, interviews, adver- hour variety show. The dealers sponsored tects only for six months from the tising scenes, chorus singing. variety date the series contracted for ac- Braves and Red Sox baseball over the shows. puppet shows, cooking in- Westinghouse outlet last season and will tually begins. structions, flower arrangements and Short Periods Come Higher next . . . has Ind. repeat year. WCAU -TV numerous other types of presenta- Bloomington, upped its local class A hourly rate to Also noted was a tendency among tions. TV $700. Its CBS network rate is $1,000. outlets to charge more for short- To Resume In February Is Smallest TV City er program periods in relation to The demonstrations will conclude THE NOTRE DAME -NORTH CAROLINA their basic hourly rate than the gen- the initial phase of the Commission's in week walked all its TV Bloomington, Indiana Pride in erally accepted ratio radio. Most clash last over color hearings, which will be re- - TV stations find it necessary to competition according to a special Hooper bigness is an American trait. Thus sumed in February with demonstra- charge 25 per cent of their basic survey. Carried by Du Mont, the game had of Color Television, Inc., when a community takes pride in tions the of it's news. hourly rate for five minute seg- a rating of 22.2, with 75.1 share of au- system and additional comparative lack bigness, was ments, for example, while 20 per dience. Army -Penn game on NBC tests. That's the case with Bloomington. cent is the radio recommendation of rated 5.5; "Of Human Interest," a film a city of 7,300 families, which is NAB. For longer periods of time, on WATV, had 1.1, and the Navy - Automotive Firms Heavy proudly claiming to be the smallest however, the ratios tend to be iden- Columbia contest on CBS had 0.8. Total city in the nation with a TV station. tical. sets -in -use in combined AM -TV homes was In Newsreel Sponsorship The outlet, WTTV, is owned and 34.7 per cent, with video accounting for operated by Sarkes and Mary Tar - Only nine of the 75 stations whose rate cards were studied do not make 29.6 per cent. . The Henry Souvaine Sponsorship of the Telenews -INS zian and has been on the air since office, which has been producing inter- Armistice Day. any extra charge for use of their weekly newsreel over WHEN, Syra- studio or film projection facilities mission features for the ABC Saturday cuse. by two local Chevrolet dealers Although WTTV was the first in afternoon airings of the Met for the past unless an abnormal amount of re- brings to nine the number of mar- the state to apply for a video license, is nine years, will perform a similar chore at hearsal time required. Largest kets in which the reel is sponsored it followed WFBM -TV, Indianapolis, group, 37 stations, make no charge tonite's coverage, supervising the pre - by an automotive firm. The others into operation because chief engi- 1 two intermission pickups. for film projection facilities but do curtain and are Detroit, Los Angeles, Minneapo- neer Morton Weigel and his staff charge extra for live studio shows. lis, New York, Omaha, Schenectady, made most of the major equipment The study was done by Charles A WEEKLY nite -time half -hour will be San Diego and Toledo. used in setting up the station. A. Baston, assistant director of BAB h, made available by WOR -TV early for tele. next year to agencies and package firms Members Listed as a showcase for new programs. Julius Members of the standardization Seebach, station's program veepee is look - w group are Eugene Thomas, WOIC, 1 ing for a sizeable number. so that "when The Week In Television Washington. chairman; Arthur Ger - we start we shall have lined up enough bel, Jr., KJR, Seattle; Henry W. acceptable programs to assure the con- Slavick, WMCT, Memphis; E. K. tinuance of the series." . . . New issue TV Authority Voted Into Existence By 4 -A's .Tett. WMAR -TV, Baltimore; Louis t of Look mag, out tomorrow, applauds Dr. Pead, WDSU -TV, New Orleans; Allen B. Du Mont as the "Father Of Tele- international board of the 4 -A's voted into existence Television Au- John E. Surrick, WFIL -TV. Phila- vision." The bit about him is placed next thority, au overall group to represent talent in the TI' field. Fire eastern delphia: Tames T. Milne, WNHC -TV. .+ to one about Paul Douglas, former CBS unions approved the measure, which was opposed by the two film guilds. New Haven: George W. Harvey. ' announcer.... Allardale Productions has The stet, was taken "with the express understanding" that TVA uvmld WGN -TV. Chicago; E. Y. Flanigan. completed four films in a projected series "rnediaie all matters that may be in disbnte with" the western unions.... WSPD -TV, Toledo; William B. Ryan. of 26 featuring Ken Niles and titled FCC said it will grant MO more okays for 7'1' relay for "non -experimental KFI -TV. Los Angeles; George Mos- l' "Hollywood Startime." exhibition purposes," thus cutting off use of channels for theaters antd kovics, CBS: James V. McConnell. action on applications for frequencies by several movie groups. . . , NBC; Harold L. Morgan. ABC: Ed- TWO DAILY RACES at Bowie will be ,Madison Square Garden beddling three minter shorts packages without ward Codel. ;;atz Agency; William aired by WNBW, beginning today, for success, because of Price tags said to he excessively high by both stations 1H. Weldon, Blair TV; Russel Wood- Gunther Brewing Co., through Ruthrauff and advertisers.... Plane are being formulated for construction, atop ward. Free and Peters. and Henry Cr Ryan. Station, owned by NBC, will feed Empire State Bldg., of a master transmitter antenna mast which could ac- I. Christal, Edward Petry. the races to WAAM, ABC affiliate in commodate all stations in the N. Y. area. Only Juo outlets. IY'CBS -TI' Baltimore, which carries a daily afternoon and 11'OR -TV. are believed definitely not interested in the project. sports show for Gunther.... Pathe Cine Great Britain was drawn into the war between RCA and CBS when Dr. WBNS -TV Sells Hoop Sked Davie - is introducing a 16mm. camera "designed Peter Goldmark returned from Lomlon and announces! that BBC wool d Columbus. Ohio - David to fill the needs" of TV films. Priced under begin experiments ,eith the CBS color system. RC;I then released a state- Packing Co. has signed with WBNS- t $400 and weighing less than five pounds, ment by a BBC topper to the effect that Britain was egm.dly interested in TV for sponsorship of Ohio State camera has a full frame focus which per- all systems and that no arrangements had been made. Goldmark immedi- University's home basketball sched- mits viewing the picture through the ately retaliated with the statement that "RCA is again atteurpting to ride ulc of ten games. Marty I)eVietor lens while shooting. CBS' coattails in color television." will be behind the mike. e 8 Monday, November 21, 1949 RADIO DAILY

Sedgwick Favors Say Constitution Aids Can. Radio Changes COAST-TO-COAST Religion -On -Radio

(Continued from Page 1) WKAP Building Under Way KGVO Construction Under Way (Continued from Page 1) vorcement of government radio and Allentown, Pa. -WKAP, 1000 -watt Missoula, Mont. - Construction two groups have applied for permis- private broadcasting to the extent independent, has started construc- work on KGVO's new transmitter sion to construct a series of low - that CBC operations would be cul- tion on its new building on North location now in third week of pro- powered non -commercial FM sta- tural and educational and other Seventh Street here. The building gress. Bases have been poured for tions. Hearing has been ordered by private radio will be a $35,000 structure with the two new towers and the con- the FCC on Constitutional grounds. en t e rprise studios and transmitter combined. tractor has already started construc- Methods of advancing the cause of in Canada Broadcasting is scheduled to start tion work. Construction cost will ap- religion are actually entitled to pre- would take over from the new building in March of proximate $75.000. ferential treatment under the First c o mmercia1 1950. Amendment, a t t o r n e y s Leonard broadcasting. Baron At New Post Marks and Bernard Koteen said for Comm enting Ball Pro Joins KXOK Staff Albany, N. Y. -Paul Baron, who the Baptists. They argued that "the on the advanta- St. Louis, Mo. -Ken Johnson, left - joined WOKO as promotion man- free exercise" of religion, as set forth ges of separating handed pitcher for the St. Louis ager and continuity editor in April in the First Amendment, "is in a the CBC from Cardinals, has joined the sales staff of this year, has been appointed preferred position and must there- commercial ra- of KXOK -FM, the Transit Radio sta- program manager. He was formerly fore be afforded every opportunity tion. Johnson, like many other with WHUC, Hudson. N. Y., and d i o , Sedgwick Card- to fullest expression." summed up his inal players, has made his home in KFMB, San Diego, Calif. in the same Radio channels must therefore "be belief as follows: St. Louis, although he is originally capacity. made available to religious groups from Topeka, Kansas. (a) "It is the SEDGWICK to further the purposes of the First type of activity WLLH Fifteenth Celebration Amendment, in the absence of con- they were originally design ed "Homicide" Program On KFWB Lowell, Mass. - Radio stations trary compelling considerations" to perform; Hollywood, Calif. -The subject of WLLH of Lawrence and Lowell they argued. They quoted from the (U) "They can devote their time "homicide" was discussed on the celebrated their 15th birthday re- Commission's controversial Scott de- and staff to the development of dis- special Police Dept. show "On The cently. Originally WLEY in Lexing- cision -which declared the right of tinctively Canadian talent and pro- Beat" heard recently over KFWB. A ton, WLLH moved to Lowell in atheist Robert Harold Scott to seek grammes; typical homicide policeman and his October of 1934, and since that time, time to answer attacks upon atheism (c) "It will avoid the everlasting duties were described. The Police with local service and programs -the statement that "freedom of criticism from people who like to Band under the direction of Edmond their aim, they have continually in- speech can be effectively denied by listen to their radio free from all Burr, also took part in the program. creased both their service and cov- denying access to the public means commercialism; erage. of making expression effective - (d) "Private stations will be put KITE Has School Room Program whether public streets, parks, meet- on their toes in an endeavour to San Antonio, Tex. -The Junior Joins WABI Stall ing halls or the radio -as by legal measure up to the type of non -com- League is sponsoring the transcribed Bangor, Maine -Milton Chapman, restraints or punishment of the mercial public service broadcasting series "Books Bring Adventure" former senior account executive at speaker." originated by the CBC; over station KITE each Thursday WPOR, Portland, has joined the In other parts of the lengthy brief (e) "The continuous friction be- afternoon. Programs are aired for sales staff at WABI in Bangor. This filed Friday, they pointed to mailing tween the private stations and CBC special in school listening for chil- is the third edition in a month to preferences, draft law preferences, will disappear; dren in the 8 to 14 age groups. this 5,000 watter which is awaiting travel exemptions, social security ex- (f) "As has been said the CBC has FCC approval of new ownership by emptions, tax exemptions and vari- a capable staff and they should not Football Banquet On WHBC Maine's ex- Governor Horace Hild- ous other means whereby the Gov- be hampered by the limitations im- Canton, Ohio -Jim Muzzy has reth and Murray Carpenter. WPOR's ernment constantly aids religious in- posed by the advertising business." done 20 play -by -play scholastic foot- ex- president and general manager. stitutions. Included also was a list of ' Wants Indies Free ball broadcasts this season for the AM and FM stations licensed to re- Sugardale Provision Company in KSL Sponsor Contest ligious groups. The point was made The Toronto broadcaster said he Salt Lake City. Utah -The third concurred with the proposal of other that city. Marking the close of the that if it is unconstitutional to grant football season will be the fifth An- annual "Voice of Democracy" con- the Baptist then the Canadian broadcasters "that inde- test, enabling high school students applications, pendent radio stations should br nual WHBC Football Award Dinner, licenses of other stations owned by Tuesday, November 22, at which to express their views on the Ameri- religious groups should be with- completely free from control and can way of life, was conducted re- regulation by the Canadian Broad- time the outstanding players will be drawn. honored and recognized. cently by the Junior Chamber of casting Corporation." Commerce and KSL. In order to Turning to television he said: "In interest in the contest through WLW Plans Xmas Shows of Midnight Disc Show For WTTM spark my view television is a part Trenton, N. J. the whole inter -mountain area, KSL Two Christmas programs from and TV channels -WTTM extended broadcasting its 7: 00 a.m. to midnight shift by one ran spot announcements urging stu- Europe will be broadcast over WLW should be made available to broad- hour, recently, dents to enter. by a Cincinnati woman visiting soon as possible in order with the addition of casters as a 60- minute disc-show running up shrines in Europe. Mrs. Toni Mer- to ensure that Canada does not lose WBT Man Honored land will prepare the programs for TV to 1:00 a.m. This new show, "Sepia any part of its position on the Express," will be jockeyed by Kid Charlotte, N. C. -Grady Cole, WLW's Special Broadcast Services spectrum." Swingster, well -known Negro radio commentator and early morning department. She plans to visit and nightclub personality. humorist of WBT, will be honored shrines in France, Portugal, Spain KCMO -FM, Kansas City, by the citizens of Alexander County, and Italy, stopping in Rome for the New WNLK Series Schedule N. C., upon completion of their new opening of Holy Year on Christmas Testing Transit Radio Norwalk, Conn. -A "Know Your hospital in Taylorsville. A room in Eve. Mrs. Merland will prepare the School" series of programs will be the hospital will be named after two WLW programs from her obser- Kansas City, Mo.- Details of a given over WNLK every Thursday Cole, who has worked diligently for vations of Christmas activity in Transit Radio test being conducted night from 9 to 9:30 effective De- months helping raise $1 0 0, 0 0 0 European countries. by KCMO -FM, Kansas City, in con- cember 1. The programs will be in through public donations to pay for junction with the Kansas City Pub- the form of interviews by Nora the hospital. Roller Derby On ABC lic Service Co., have been disclosed Walker with members of the Board by E. K. Hartenbower, general man- Bible Series Set "The Roller Derby," featuring de- of Education, school officials, teach- at armor- ager of KCMO and KCMO-FM. ers, parents and members of the Norwalk, Conn. -A talk on the scriptions of roller skating Tho test started Nov. 1, and is to teachers' union. Book of Job, Nov. 21, to be given by ies in New York and Philadelphia. continue for 30 to 60 days. Thirty the Rev. Paul Schade of the Corn - will be aired as a special ABC fea- motor busses, trolley busses, and WHHT Add Members munity Baptist Church, will initiate ture on four successive Monday other vehicles have been equipped Durham, N. C. - Bob Yonguc, the WNLK series of 12 broadcasts on nights starting Nov. 21, 10:30 -1I with FM receivers for the test. sports editor; Don Lloyd, announcer; "The Bible as Literature." The p.m. Joe Hascl and Ken Neidl, who KCMO -FM will air background mu- Bob Byrd, vocalist and platter spin- broadcasts have been organized in have been handling the commentary sic from 6 a.m. to 7 p.m., Monday ner, and Bernard Baker, disc jockey, cooperation with the Norwalk Min- on ABC's "Roller Derby" telecasts . through Saturday, with news every are the new members of the WHHT isterial Association and will be given will do the same for the radio ver- half -hour. stair. every Monday night from 9 to 9:30. sion. /1181N\

a IIIIItr.1 m. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 34 NEW YORK, TUESDAY, NOVEMBER 22, 1949 TEN CENTS SPECIAL THANKSGIVING PROGRAMS SET Pioneer roller Radio TV Broadcasters Schedule Home -Set Production Carl Haverlin, president of And BMI, Inc., and chairman of the membership committee of Radio Holiday Programs In Observance Six Million For 10 Mo. Pioneers, yesterday credited RA. DIO DAILY with recruiting 15 Of Thanksgiving Day Washington Bureau of RADIO DAILY new members for the Pioneers. He Washington -Total U.S. production said that publication of a story of AM and AM -FM home receivers the Pioneers membership drive The four major networks in on probably exceeded six million last Thursday brought a long Church Group Plans have planned extensive spe- the first 10 months of 1949, produc- distance phone call from Jack cial Thanksgiving Day pro- tion figures released at the week- Weldon, WWOD, Lynchburg, Va., end show. and a wire from How- TV gramming to be broadcast this sets on Friday -Film Programs A total of 4,983.456 AM -only ard E. Pill, sales manager of week. Several of the webs was reported for RMA members WSFA, Montgomery, Ala. Other Syracuse, N. Y. -Plans of the kicked -off on Sunday night alone, along with 666,352 FM -AM new members came in by phone and FM -only. There was no break- Protestant Radio Commission, rep- and program departments and call and mail anri all referred to resenting the major communions down on these, but it is likely that the RADIO DAILY article. special events rooms have the vast majority of these sets con - and denominations in the country, lined up an array of airers (Continued on Page 6) for production of live and film TV programs at a budget of one million emanating from New York, Coast Spot Campaign dollars were revealed here over the (Continued on Page 6) Radio Farm Directors weekend by the Rev. Everett C. Set For "Battleground" Parker, director of the group. i, Addressing 15 national church Publishers Seeking West Coast Bureau of RADIO DAILY To Meet In Chicago representatives attending a week's Hollywood -M.G.M's West Coast TV workshop at WHEN. Re\ premiere of "Battleground" at the Facsimile Rights new Egyptian on Dec. 1, will be Chicago -Approximately 250 ra- (Continued on Page 7) ballyhooed by 300 spot announce- dio farm executives are expected ments over eighteen local station. to attend the sixth annual meeting Leisure Heads AFRA Toronto - Canada's newspaper between now and opening day. it of the National Association of Radio Local in San Francisco publishers yesterday claimed a right was announced yesterday. M -G -M Farm Directors which will be held of first -choice in the development of here at the Stevens Hotel next Sat- facsimile broadcasting, a process by considers radio ad expenditures to San Francisco -Clarence Leisure herald this opening as being one of urday and Sunday (Nov. 26 and 27). which "printed" news can be The two -day session will get un- of KNBC has been elected president brought into the home without the its "heaviest radio campaigns in of the San Francisco Local of the years." "Battleground" received a der way with a noon luncheon on use of printing presses or carrier- Saturday. True D. Morse, president American Federation of Radio boys. similar radio build -up for the New Artists. First vice -president of the York opening. of the Doane Agricultural Service, The claim was made during dis- (Continued on Page 2) (Continued on Page 2) cussion of a brief presented the Royal Commission on National De- Miller Brewery Extends Pratt Named President NBC Salutes WIS (Continued on Page 3) On Welk Show Contract Of Michigan Broadcasters On Opening Of Studios New Regulatory Body The Miller Brewing Company of Lansing, Mich.-Stanley Pratt. Columbia, S. C. -A host of NBC Urged For Canada Milwaukee has signed a 26 -week president and general manager of talent paid tribute over last week- contract extending its sponsorship WSOO, Sault Ste Marie, has been end and on Monday to station Calgary -A separate regulatory of the Lawrence Welk Show heard elected president of the Michigan WIS -WIS -FM to commemorate the body to license and regulate Cana- Wednesday nights from 10 to 10:30 Association of Broadcasters, succeed - opening of the station's new studio dian radio was urged over the week- p.m., EST. Program has been spon- (Continued on Page 3) (Continued on Page 3) end in a brief submitted to the Royal sored by the brewery since June 1, Commission on Arts, Letters and 1949. Pieterson- Dunlap Associates, Sciences. Inc., of Milwaukee, Wisc., is the Seven Broadcasters Shure The brief was submitted by the agency. (Continued on Page 2) In Amer. Freedom Awards Launch Gratitude ('aUip:tign Sydney Mahler, the Brooklyn The 1949 Christmas Seat cam- Valley Forge, Pa.- Presentation second place. These awards were baker who hit the jackpot by paign in Nassau County of radio awards to networks, was sta- reported in Friday's RADIO DAILY. naming the Mystery Melody on launched yesterday by WOR's tions and individuals highlighted Third went to award George (Bon the "' ABC two John first annual Freedoms "Stop Music over Gambling and Mrs. Theo- Foundation Bon) Tunnell of WDAS, Phila- weeks ago, showed up at the Streibert, Day with General dore chairman of the Dwight D. Eisen- delphia, for having "spoken up for network Sunday with two big local campaign, in broadcast hower making a the American freedom" in such ways as to con- cakes, one for the network dec- over WHLI and WHLI - FM in Freedom awards at historic Valley tribute to preserving and strength- orated with the words "Thanks Hempstead, Long Island. The pro- Forge. ening the American way of life and for Calling" and the other ingram was the first in The first a series award for network pro- principles for which it stands. Tun - scribed "Thank You Walter." for telling the story of the gramming Christmas went to ABC for "The nell, a Negro disc jockey, presents Wlnchell. giver of the clue. Seal. IGreatest Story Ever Told" with "The Bon Bon Show" on WDAS NBC's Cavalcade of America taking (Continued on Page 3) 2 Tuesday, November 22, 1949 17 RADIO DAILY e'

r Radio Farm Directors Leisure Heads AFRA f Will Meet In Chicago Local in San Francisco New Regulatory Body (Continued from Page 1) (Continued from Page 1) Urged For Canada Vol. 49, No. 34 Tues., Nov. 22, 1949 10 Cts. St. Louis, will discuss "The Eco- local until October 31, 1950, will nomic Outlook for Agriculture in be Bert Buzzini of KCBS. JOHN W. ALICOATE : : Publisher 1950." Jim Moore of KGO fills the posi- (Continued from Page 1) Television will occupy a promi- tion of second vice -president and All- Canada Mutually- Operated Ra- FRANK BURKE Editor nent part in the agenda. The Satur- Ken Langley is the new recording dio Stations and presented by H. R. MARVIN KIRSCH : Business Manager day afternoon session will deal with secretary. NBC singing star Bill Carson of Calgary, chairman of the "practical ,RFD Television," with Gavin was reelected treasurer for a organization's executive committee. Published daily except Saturdays. Sundays Mal "Such a body could establish as al and Holidays at 1501 Broadway, New York, Hansen, farm director of WOW, third time. (18), N. Y., by Radio Daily Corp., J. W. Omaha, serving as chairman. The matter of right the principle of pri- Alicoate, President.and Publisher; Donald M group will view a televised presen- vate stations joining together in re- Mersereau, Treasurer and General Manager; gional or national networks," Carson Marvin Kirsch. Vice -President; Chester B. tation from the International Live- Mutual Rep. Covers Bahn, Vice -President; Charles A. Alicoate, stock Exposition and offer critical said. Secretary. Terms (Postage free) United discussion afterward. In addition, Rescue Of Army Flyers The private broadcasters and the States (other than California) $10.00 one farm directors Bill Givens, WGY; Canadian Broadcasting Corporation year; California, $15.00. Foreign, $15.00. Layne Beaty. WBAP; and Tom Page, Edythe J. Messerand, Assistant the present regulatory body Address all communications to Radio Daily, Director of News and Special Fea- - - 1501 Broadway, New York (18), N. Y. WNBC, will join Maynard Speece, could present evidence to this new Phone WIsconsin 7.6336, 7 -6337. 7 -6338. of the United States Department of tures at WOR, in Bermuda on an- body as to what activities and regu- Coble address: Radaily, New York. Agriculture's radio and television other assignment, got a break in lations would be in the public inter- covering the arrival in Bermuda of WEST COAST OFFICES information service, in reports of est. Allen Kushner, Manager rural TV projects and problems. the eighteen long sought survivors Co-Operative Group 6425 Hollywood Blvd. Phone: Gladstone 8436 of the B -29 which ditched in angry is Will Elect Officers ACMO a cooperative group of WASHINGTON BUREAU Atlantic waters last week. The webs station managers from 10 stations in Andrew H. Older, Chief 6417 Dahlonega Rd. Officers for the new year will were mostly obliged to fly in news- Phone: Wisconsin 3271 also be elected during the farm western Canada and one in Ontario; men with recording equipment to CJVI, Victoria, B.C.; CKWX, Van- CHICAGO BUREAU confab. Present officers are: Wal- cover the story and get interviews Hal Tate, Manager. lace Kadderly, KGW, Portland, couver, B.C.; CJAT, Trail, B.C.; 360 No. Michigan Ave. with the airmen. All webs, how- Oregon, president; Gordon Louden, CJOC, Lethbridge, Alberta; CFAC, Phone: Randolph 6.6650 ever, covered the story for either Calgary, Alberta; CJCA, Edmonton, SOUTHWEST BUREAU Agricultural Extension Service. radio or TV, or both. Paul Girard, Manager Louisiana State University, Baton Alberta, CFGP, Grande Prairie, Al- Tower Petroleum Bldg., Rouge, vice - president; and Phil berta; CKCK, Regina, Sask., CKRM, Dallas. Texas Man., Phone: Riverside 3518-9 Alampi, WJZ, New York, secretary - Regina, Sas., CKRC, Winnipeg, Mutual Co -op Grows and CKOC, Hamilton, Ontario. Entered as second class matter, April 5, treasurer. Paul Visser of the NBC 1937, at the postoffice at New York, N. Y., Agricultural Department, is general Bert J. Hauser, Director of Co -Op under the act of March 3, 1879. program chairman for this year's Sales, MBS, announced yesterday has already picked up bankrollers convention. that Marvin Miller's "Behind The on 136 Mutual stations including the Maurice B. Mitchell, director of Story," originating in Hollywood Don Lee and Yankee networks and the Broadcast Advertising Bureau, and on the air since mid -September, CKO. Detroit and WGN, Chicago. will discuss "Farm Programs for FINANCIAL Advertisers" Saturday night. (November 21) Panel Discussions Planned Two panel discussions are set for NEW YORK STOCK EXCHANGE Sunday afternoon. 2:00 to Net From High Low Close Chg. 3:00 p.m., Roy Battles, farm director of WLW, will moderate a panel on ABC 71/4 758 75,8 - 1/4 Admiral Corp. . 15 1478 141/4 "Selling Farm Programs." Panel Am. Tel. & Tel.. 14638 14614 1463,8 -4- 1/8 members include Joseph G. Bum - CBS A 251/4 2434 25 - 38 garner, agricultural account execu- CBS B 25 25 25 - 1/4 Philco 303.4 291,8 30 - 38 tive, E. H. Brown, advertising agen- "What Philco pfd. 823,4 8234 823,4 - 34 cy, Chicago; Lew Van Nostrand. RCA Common 13 125,1 1234 - 'r4 sales manager, WMT, Cedar Rapids, RCA 1st pfd.... 731/4 7258 728i - 38 Stewart- Warner 121í4 12 12 - 1i8 Towa; Lowell Watts, farm director, Westinghouse . . 281/4 2778 278 - KLZ, Denver: and Leo Olsen, De- do we do Westinghouse pfd 101 10058 101 + 5/8 kalb Agricultural Association. De- Zenith Radio 291/8 29 29 - 1/z NEW YORK CURB EXCHANGE Kalb, Illinois. Hazeltine Corp. 141/4 141/4 14 ?/8 The second panel, from 3:00 to Nat. Union Radio.. 25/8 25/8 21/4 4:00 p.m., will be under the direc- now ?" OVER THE COUNTER tion of Charles Worcester, farm Bid Asked service director, WMT, Cedar Rap- DuMont Lab. . .. 141/4 151/4 Stromberg -Carlson 133:4 15 ids. Joining Worcester in discussing "Servicing the Farm Program and Keeping It Sold" will be: Charles When a scared deer gets loose in a china shop, there's not and hope for the best. WFDF SALES STAFF N. Karr, sales promotion manager, much you can do except open the door tractor division, Allis - Chalmers SETS SALES RECORD Mfg. Co., Milwaukee; Ross Wallace. But if you timebuyers want a sales kick in Baltimore, you Flint. Michigan- Lester W. Lindow. Gen. Mgr. don't have to trust to luck. Cold, hard facts and figures lead WFDF, announced sales staff had established a Wallace Advertising Agency, Des new kind 01 sales record by selling four special Moines; Don Sullivan, commercial you straight to W- I -T -H, the bargain buy in this market. Christmas shows within tour hours after receipt of program platters from Cardinal Company in manager, WNAX, Yankton, South Hollywood. Dakota; and John C. Drake, sales Yes, sir! If you want to do a lot with a little bit of money, Lindow pointed out the shows, custom-built by Cardinal for local release es "radio Christ promotion and publicity director use W- I -T -H, the station that delivers more listeners -per- mas cards." are normally pitched at various for WLS, Chicago. W -T -H sponsors to pro -rate cost, but flat package cost dollar than any other station in town. Get the full -I e of 320.00 established by Cardinal for all mar- Sam Schneider, farm director at story from your Headley -Reed man today. kets made it possihle to unload shows in one KVOO, Tulsa, will be in charge of sales swoop. Tagged Xmas4," the shows feature a num- a general summation and group dis- ber of headliners, marking first time some have cussion appeared ie this type quarter-hour stanza. following the two panel CLARK DENNIS. Capitol Records artist. ap meetings. pears in a "Musical Christmas Tree "; THE MO DER NAIR ES. heard regularly over "Club Dr. Kenneth McFarland, superin- Fifteen" are featured in a "Musical Sleigh tendent of the public schools of Ride ": MARVIN MILLER. noted narrator. actoranncr., in a dramatization sf The Na- Topeka, Kansas, will be the featured tivity; and ART BAKER with "Christmas speaker at the annual banquet Sun- Stories." BALTIMORE, MARYLAND Last minute orders for the package. slanted day night which will wind up the for Christmas week, are ava'lable Cardinal Co., two -day affair. Larry Haeg, farm Tom Tinsley, President Represented by HeadleyReed 6000 Sunset. Hollywood. Calif. of WOCO, .5 du, director Minneapolis, will serve as toastmaster.

t , Tuesday, November 22, 1949 RADIO DAILY 3

Eisenhower Presents Publishers Seeking 'Freedom' Citations Facsimile Rights

(Continued from Page 1) (Continued from Page 1) and I each day from 11:30 a.m., to 12:30 velopment in the Arts, Letters p.m., and the show is fashioned to Sciences by the Canadian Daily service the radio needs of the Negro Newspapers Association. community. Roy H. Thomson, president of the I" Other cash awards and honorable California Commentary. . Thomson dailies, and one of five mentions of Freedom Foundation TV PRODUCTION men from Mexico City are in Hollywood spokesmen for the 19 -member dele- included; to Dr. George S. Venson and New York as observers as Emilio Azcarraga makes plans for the gation, maintained that newspapers for his "Land of the Free" program should have a preferred position in f launching of a commercial TV station south of the border. . . Group on Don Lee network; CBS for its the allocation of frequency modula- "You Are There" series; Willard of broadcasters and agency executives will go to tion channels as they become avail- Wilson for his script for "It Might Hollywood Phoenix. Arizona. this weekend to attend the 16th able for facsimile broadcast. f Have Been You "; WWJ, Detroit, for District NAB convention which will be held there Asked by commission counsel Peter Wright if this request would "Twenty-Four Hours Under Com- next Monday and Tuesday. .. Al Woodbury has signed to score the munism"; WCAU, Philadelphia, for still be made if it were to result to C. P. McGregor "The Blessings of Liberty "; KFAC, new 39 -week Army Air Force show be recorded by in a monopoly of facsimile by t Los Angeles, for "Spiritual Mobili- and released to over a thousand stations a week . . . MGM picture newspapers, Mr. Thomson replied: zation for Freedom" and WJR, De- studio has okayed a radio series for its child star, Margaret O'Brien. "Yes. Newspapers arc responsible America" organizations. They know the busi- troit, for its "Know Your ... Ben Gage's final KTTV video show was kinescoped by CBS and I r series. ness of handling news and treat the now Harry Ackerman has sent the film east for approval as a web Gold Medals Awarded news with respect. . . . They are Gold medals were awarded to sponsored half -hour program to be released to all of the CBS -TV the logical people who should pro- Knox Manning, KNX, Los Angeles, stations.... Popular radio maestro Frank DeVol has just finished writing ceed with a new medium of handling news. . e for "Open Letter to Paul Robeson "; "The Presidential March," which will be sent to President Truman this Jack Beall for his Anti- Communist Clifford Sifton of the Winnipeg record the selection for series on ABC; Radio Council of month and DeVol will also Capital ... Connie Free Press said he felt the general the Chicago Schools for "These Haines, recently signed by MGM to sing three songs in "Duchess of view of Canadian publishers was I Things Are America" on WBEZ; Idaho" is reported to receive $10,000 for the stint. Connie used to gel that licensing authority should be "as far removed from day -to -day NBC for its documentary, "Living, $100 a week with Tommy Dorsey, not so long ago.... Mel Blanc is 1949" and Col. Robert McCormick politics as possible." kept so busy that the only available time he has is between , of the Chicago Tribune for "Respon- being Under present radio regulations, sibility in a Free Enterprise State" 3:49 and 4:00 p.m. on Fridays. Surprising that he has that much time facsimile broadcasting would come heard on MBS. left. under control of the publicly -owned Announcements were made of the * CBC. winners of 144 cash awards, totaling * r HARRY HICKOX, Hollywood radio and TV emcee, $84,000, of 100 gold medals and 500 NBC Salutes WIS certificates of merit. They include is huddling with two sponsors this week and if the deal is set individuals and organizations who his LA TV show, "Truth about Dixie," will be kinescoped for On Opening Of Studios : have "spoken up for freedom by national sponsorship the first of the year.... United Productions words or deeds" within the last two (Continued from Page 1) years. of America will preem TV, entertainment and industrial cartoons and office building as thousands 19 ' Awards were given in various Nov. -23 in Hollywood's first industry -wide Animation Art of enthusiastic South Carolinians classifications, including cartoons, Festival; date also marks UPA's sixth anniversary.... "Vera Vague toured the new edifice. NBC Chair- editorials, magazine articles, radio Show" heard every Thursday over ABC will broadcast from man of the Board Niles Trammell, programs, motion pictures, sermons, actors Jay Jostyn and Jan Miner, N. Y. for 5 weeks, after which the show will again originate in . commencement addresses in both director -producer Harry W. Junkin, colleges and high schools, union Hollywood.... Rumors that Jack Benny will be a feature of the and commentator George Hicks all publications, company and employee 1951 TV parade with a one -hour show persist with no denials from took part in the opening day cere- publications, and advertising cam- Jack.... George "Gabby" Hayes is looking for a "front man" for monies. G. Richard Shafto is gen-

, $ paigns. eral manager of WIS. a prairie radio show next fall. . . . Robert Riley Crutcher is A jury of 21 prominent persons, As part of the festive occasion, including Chief Justices of nine adapting a series of radio dramas he wrote for the Silver Theater NBC originated the "Radio City State Supreme Courts, selected the several years ago for television, under option to O.K. Productions. Playhouse" from WIS with Miss ' winners after several months of Stories include "I'll Never Forget" which starred Laurence Miner in a starring role supported study. Harold E. Stassen, president Olivier, "Magic Darkness" for Jeffrey Lynn, by a cast of Columbians, and George of the University of Pennsylvania, is and "Whodunit," Hicks was cut into the Theater chairman of this year's annual which featured .Bob Hope.... Lomita Parsons tapes Thanksgiv- Guild program for his between -the- award jury. ing shopping interviews with Dorothy Lamour, Joan Crawford acts commentary. The dedication and Sydney Greenstreet Monday at the Farmers Market, for broadcast on Saturday featured Mr. Trammell as guest of honor. Pratt Named President release on the Parsons Radio Show.... Ed Wynn was the hon- Special dedicatory broadcasts Of Michigan Broadcasters ored guest at a surprise birthday party backstage at CBS' Studio were heard over WIS on Sunday A last Wednesday. Wynn marked his 63rd birthday anniversary. featuring salutes from top NBC stars Bob Hope, Claudia Morgan. (Continued from Page 1) Many happy returns of the day. . . . Cy Howards "Life With ing Milton Grcenebaum. WSAM, Luigi" on The Quiz Kids, Ben Grauer and which J. Carrol Naish and Alan Reed are starred and others. Lunt and Fontanne, Roger Saginaw. Other officers elected which Mac Benoff directs over CBS network every Tuesday night were, vice -president. Howard K. Pryor and Norman Brokenshire, all Finch, WJIM; and secretary- treas- is climbing toward the top of the ratings. appearing on the Theater Guild urer, J. P. Scherer, WHFB. production, sent a special platter * * * * which was broadcast Sunday morn- Worth Kramer, WJR; Edward "STU" WILSON, zany emcee of KFI -TV's "Are Ya Lookin'," Baughn, WPAG; Dunbar, ing. Willis gets fan mail not only from adult viewers every afternoon but from Ad agency and station reps, WKZO and WJEF; and Mr. Greene - and baum were elected to the Board of "real young" kids-2 years and up. "1 must have universal appeal." network officials also took part. Directors. The MAB has been in Stu says modestly.... Mutual -Don Lee's "California Caravan" program operation for two years and this moved to San Francisco for the broadcast of Sunday Nov. 201h. Show Stork News Mrs. year's convention was exceptionally was aired from the Civic Auditorium as an integral part of the "Western Richard J. Puff, wife of well attended with practically all MBS's Director of Research gave Michigan broadcasters being repre- Hall of Fame Pageant" being staged in that city... Ken MacClelland. birth yesterday to twin daughters sented. signed as art director of the "Ed Wynn Show" on CBS -Television. at Peekskill (N.Y.) Hospital. the difference is MUTUAL!

If you think your business is different,

consider orris for a moment ...and

discover perhaps how our difference

can help you with yours.

You see, we have devoted nearly

15 years to the business of being a

different kind of network.

This gives us quite an edge, in these times

when extra -efficient, better -than -average marketing techniques are required.

And it gives yon several new

ways -all of them well tested -

to make your dollars do double duty. For instance...

On no other network can you raise your sales

voice in 500 transmitter -markets -300 of them

It being the only network voice in town. On Mutual

you can ...The Difference Is MUTUAL!

On no other network can you enjoy maximum

` flexibility in selecting your station hook -up...

routing your program as you route your salesmen.

On Mutual you can ...The Difference Is MUTUAL!

On no other network can you locally -at no . A extra cost -tell your customers where to buy what

you are selling, as well as why. On Mutual

you can ...The Difference Is MUTUAL!

On no other network can you buy the proven

benefits of coast -to -coast radio -and save enough

to explore the high promise of television too. On

Mutual you can ...The Difference Is MUTUAL!

On no other network can you s-t-r-e-t-c-h your

hardworking dollars to the point where you get

six listener families for the price of five. On

Mutual you can ...The Difference Is MUTUAL!

These are five of the points which add up

to a big plus for the Mutual advertiser.

Interested in the proof of any or all of broadcasting them? Let's sit down together and discuss our differences. he mutual system Tuesday, November 22, 1949 6 RADIO DAILY Thanksgiving Day Special Shows Home -Set Production Planned For AM And Television Six Million For 10 Mo. (Continued from Page 1) tain AM bands, yesterday's report (Continued from Page 1) ford, making her initial appearance scheduled religious, musical, sports said. Europe, and points on husband Buddy Rogers' ABC and other programs for the holiday. With a rough estimate of better Hollywood, A Date" will discuss The Antique Record Shop over in- between. program, "Pick than 5,500,000 sets bearing AM three special the real meaning of Thanksgiving WMCA from 8 to 9 A.M. will use a bands, observers here estimate that Mutual will present Day and, on the same program, the rare record of James Whitcombe shows. Scheduled for airing on the the six -million figure is topped by half -hour pick- Gramercy Boys Club chorus will be Riley reciting one of his own poems adding production from manufac- 24th, they include a called "Out to Old Aunt Mary's." up from the Burtonwood, England featured. turers who are not members of Wing, On Tuesday ABC will do a pre - The disk was made in 1912. RMA and by inclusion of unrepor- HQs of the 59th Air Depot "Recipe For a special "Harvest of holiday show entitled Another Thanksgiving morning ted figures on large combination USAAF; 200,000 Turkeys" on this week's That Song" musical show from the broadcast will be the House sets including AM bands. State Department of Defense stanza. Pro- Jack Built with Hal Jackson over Last Month Was Highest campus of the Oklahoma interviews of Agricultural College, and, honoring gram will include WLIB from the New York Home RMA members turned out a total armed services cooks who will talk for the Aged starting at 7 A.M. of 7,357,421 sets in the first 10 father's day off, a "switch" gimmick Day shopping whereby "Queen For A Day" be- about Thanksgiving Lionel Barrymore will give his months of the year, including 1,707,- six months in advance. The Air special message on WMGM at 7:15 613 video. Last month's total was comes "King For A Day." also Burtonwood pick -up includes Forces 80 -piece orchestra will P.M. Much earlier in the day, the the highest- 975,053, including 587,- The be featured. health nutrition ex- 267 AM, and 304,773 TV. songs by the Wing's Youth Choir station's and -six GI's, an Regular Thursday programming pert, Carlton Frederick, will offer made up for twenty on all the webs will be tied into to those who like to overeat. address by Maj. Gen. E. W. Ander- advice Gets New RSL Posts the holiday. The time for the talk is 9 A.M. son, and convocations by four Salt Lake City -The general man- faiths. Both NBC -TV and CBS -TV will Memorial Mass on WHOM chaplains representing all cover the famed New York Macy ager of KSL and KSL -TV, C. Rich- The "Harvest of Song" will feature A memorial mass marking the 25th ard Evans, has announced the ap- instru- Thanksgiving Parade with NBC anniversary'of the death of Giacomo a four thousand voice and headlining Milton Berle and mem- pointment of Wayne Kearl as an mental group made up of students Puccini will be carried by WHOM account executive for both outlets Oklahoma bers of the "Howdy Doody" family. from St. Lucy's Church in Brook- at the college and at NBC -TV will present an hour -and- and Max Roby as news editor of State High School. lyn from 12 noon to 1 P.M. Holi- KSL. Kearl has held the post of a -half video Elgin American All day programs in five languages will Two TV Shows On CBS Star program featuring Berle, George news editor for KSL since Jan- to the holiday also be broadcast throughout the uary 1945. CBS, building up Jessel and a host of other stars. He first joined the station two Thanksgiving day. in 1945. spirit, screened Campaign TV programs on Sunday and they've Will Aid CARE This is Thanksgiving, 1949 will be Roby has served as assistant news simul- Station WNBC, New York, will broadcast by WWRL in Woodside planned an hour -long special devote its entire day's Thanksgiving editor to Kearl and has been with and TV from 10:30 to 11 in the morning the since 1946. cast over the full radio programming to a special appeal for station net for Thursday. In addition, the The show will be narrated by John its CARE, the non -profit relief organi- Harper and features musical num- "Hallmark Playhouse" will gear zation, for the third successive year. Thursday show to the big day. bers and comments. Themed on the approach that WEVD will carry an interview Sunday, the "Fred Waring Show" America's plenty should be shared devoted most of its time to Amer- between the president of and sec- with Europe's needy, WNBC's pro- retary of the American Bible icana music and the "Lamp At My will all Feet" program featured Mrs. Ralph grams and personalities Society at 9 P.M. in observance of boost the sending of food parcels to the holiday. BALTIMORE Bunche who told the story of the Europe. first Thanksgiving to a group of WINS Carrying Game CARE officials will be interviewed The pro -football game between children from nay lands. The full by Tex and Jinx, Mary Margaret hour show on the 24th will feature the Brooklyn New York Yankees Leads the McBride and Tom Page. The re- and Los Angeles on the West Coast the "Choraliers," the "Symphonette" mainder of the day's programs will and Bambi Linn. "The Hallmark will top the bill of WINS. Mel provide data on the organization's Allen will give the play -by -play Playhouse" will star David Niven services, and station breaks will in Longfellow's "The Courtship of description and his assistant will be Nation' urge listeners to pledge contribu- TV SHAN Of 1O1Al BROADCAST AUDIENCE Miles Standish." Curt Gowdy. AUGUST SEP,EMNN, 190 tions over the phone or to send THOU SA, OvE Á00.10U0 PM LOCAL TIME Rudy Vallee will take the spot- A roundtable discussion on the SUN them to a special post -box number e 0 N light as MC when CBC -TV screens meaning of Thanksgiving will be set up for the drive by WNBC. 000111. hour -long video show that will heard over WHLI and WHLI -FM an Previous WNBC Thanksgiving Day w. irLN the music of Guy Lom- at Hempstead, Long Island, from JLI also feature appeals resulted in the shipment of numenma orchestra, Carol Bruce, Sam 2:35 to 3 P.M. Three guests will ..anw.d. e E. 20 A bardo's seven tons of food in 1947 and Levinson and others. speak briefly followed by a question 1a ."uU, 2S.1 eleven tons last year. and answer period. SMweav- his shown by 22 outlets. supporting performances of Harry Sothern.I Prices for Pye equipment. it was ing and other difficult color tests. 10 15 Ben Lackland, Katherine Neskill and John said. would run to per cent While the DuMont reception was j lower to American buyers than invariably clear, it was exceedingly Neuland were especially notable. Direction WSAZ -TV In Operation by Gordon Duff was first rate. comparable equipment produced by dull and uninteresting in some of American firms. Huntington, W. Va.- WSAZ -TV, the scenes -especially the showings Strong ECA support for the sales first station in West Virginia, has of colorful Van Gogh and other "CIFTY- FOURTH ST. REVUE," slated to project has been voiced, with the gone on the air here on channel 5, paintings. I be axed by CBS after Nov. 25, has assistant ECA director, Wayne Chat- affiliated with all four major webs. RCA's Dr. C. B. Jolliffe declared been extended at least through Dec. 23 field Taylor. expressing his hope Present for the opening were Gov. that the demonstration made it with the possibility that it will continue that Pye will be able to bring some Okey Patteson, Frank Folsom, pres- plainer than ever that his company's indefinitely. Aired on alternate Fridays in American dollars back to England. ident of RCA, and Joseph McCon- all electronic system "offers the best the 9 -10 p.m. spot occupied by "Ford The- Present British TV standards are nell, NBC prexy. Lawrence H. Rog- means through which color televi- ater," show's rating has taken an upward for 405 -line transmission. ers II is station manager. sion can be improved and developed turn, which is the reason for the repreive. in a reliable service to the public." World Video has acquired TV rights , Protestant He said the CBS color disc "has no to Irvin Cobb's Judge Priest stories for a Group Planning place in home television." In a r weeklyweek) half -hour series. Initial scriptsD are statement released by RCA. Dr. now being written and prospects for title .olliffer laid great stress upon the and supporting roles are being interviewed. $1,000,000 Program Drive compatibility of the RCA system. Roller Derby rule booklets, prepared by Campbell -Ewald for distribution via has Chevrolet Dealers pickups of the sport, (Continued rom Page 11 NTFC To Meet Tonight; gone into its third printing, with over Parker said, "The biggest service of television' or we will find fine Will Discuss AFM Scale 30.000 already mailed out. the Protestant Radio Commission preachers, inspiring services and can perform at present is to provide entertaining educational programs Robert L. Jower. sales rep for ED SULLIVAN, in opening his show Sun. films for local church groups to being presented to a limited radio WPTZ, Philadelphia, will speak today nite, gave everyone the impression use over community television sta- audience. night at regular meeting of the ' that Bill Robinson had passed away. He tions. People will be educated by "Television stations must present National Television Film Council at spoke at length about the Bill Robinson being entertained. Religious leaders programs in the public interest or the Fifth Ave. Brass Rail. Also on Foundation and showed a clip of the dan- must realize this fact. We must increased government regulation the agenda is a discussion of the , cer in "Stormy Weather." Not once dur- learn to present people's personali- will be the result. Religious and proposed AFM scale for TV films. ing this time did he mention that Bojangles ties and ideas in an interesting educational groups must educate a was, at that moment, still fighting for his manner to other people." new generation of television of- life in a New York hospital.... Abe Bur- Urging establishment of local TV ficials on the need and wisdom of WATV Sells Hoop Sked

, . rows came up with the best description of working committees, stalled mainly giving public service time to organi- Nineteen of the 21 home basket- . 1 the new femme fashions we've yet heard, by lay persons, he continued, zations like churches. .. There is ball games of Seton Hall College when he described a gal singer's garment "Church groups must help local a tendency to think the public serv- will be scanned by WATV, spon- as a " house - divided -against - itself - type television stations produce good ice television programs are going sored individually by Philadelphia ' dress." ... For our money, two of the best local religious programs. 1 am pre- to be too expensive. This will not Dairy, Fischer Baking and Pepsi - pop singers on the air are Connie Russell dicting that television will take a necessarily be so if the churches Cola. Schedule begins Dec. 5 and and Jack Haskell, and it couldn't happen major share of radio's listcnership. really cooperate with local television runs through Mar. 6. Fred Sa_vles to a nicer show. We must therefore become 'Apostles stations." will call the play -by -play. I. 8 Tuesday, November 22, 1949 RADIO DAILY

COAST -TO -COAST NETWORK SONG FAVORITES The top 30 songs of the week (more in case of ties), based AGENCIES on the copyrighted Audience Coverage Index Survey of Brotherhood Program Popular Music Broadcast over Radio Networks. Published HAL MARC ARDEN resigning as Allentown, Pa.- WKAP's program by the Office of Research, Inc., Dr. John Peatman, Director. writer- director at WMGM, New "For God and Country" heard every Survey Week of November 11 -17, 1949 York, to join Robert A. Bories Inc. Sunday afternoon at 2:30 is a half TITLE PUBLISHER (American Institute of Food Prod- hour broadcast dedicated to Brother- ucts) as director of radio and televi- hood. Speakers of all religious faiths, A Dreamer's Holiday Shapiro-Bernstein sion. including Priests, Rabbis, Ministers A Thousand Violins Paramount and Laymen, appear weekly and Ain't She Sweet Advanced BILL WELSH has resigned as gen- music of all faiths is also presented. eral manager of Allied Advertising Bye Bye Baby J. J. Robbins Agencies to head the radio and tele- Symphony Hall Dear Hearts And Gentle People E H. Morris vision department of Walter Mc- Louisville, Ky.- WAVE's affiliate, Don't Cry Joe Harms Creery, Inc., successor to the adver- WRXW, has inaugurated a new tising firm of Smith, Bull and Mc- series on its serious music hour, Downhearted Orten Music Creery. Symphony Hall, having as weekly Festival Of Roses Witmark guests distinguished local and visit- Hop Scotch Polka Cromwell AL ALPERSTEIN has joined Pan who will program various ing artists I Can Dream Can't I Chappell American Broadcasting Co. recorded works and supply their as sales I Never See Maggie Alone Bourne promotion manager. He was former- own commentary. ly general manager of the Chas. H. I've Got A Lovely Bunch Of Cocoanuts Cornell Rogers Advertising Agency. Students' Program Last Mile Home Leeds Pittsfield, Mass. -News Chief Leon Maybe It's Because Bregman -Vocco -Conn Beeler continues for the 2nd year HARRISON LLOYD TAYLOR, his program for "in- school" listen- Mule Train Walt Disney formerly with Remington -Rand, has ing. Program, "History in the Mak- Over The Hillside Dreyer joined the copy department of Ken- yon & Eckhardt, Inc. ing" is written and narrated by River Seine Remick is Beeler and designed to simplify Room Full Of Roses Hill & Range for school students, the problems JOSEPH TERY, production man- of the day, both local, national and Rudolph The Red -Nosed Reindeer St Nicholas ager of station WINS, will join foreign. The program is heard over Slipping Around Peer WFLN, Philadelphia, as music de- WBRK, Wednesday mornings at 11 Some Enchanted Evening Chappell partment head on Dec. 1. He has o'clock. been with WINS since October, 1948. Someday You'll Want Me To Want You Duchess No successor has been named as yet. That Lucky Old Sun Robbins Keynotes By Bailey Boston, Mass. - Mildred. Bailey, There's Yes Yes In Your Eyes Witmark ARTHUR PINE ASSOCIATES food and fashion authority on her Twenty -Four Hours Of Sunshine Advanced have been appointed by Cushman's WCOP daily show, is now demon- Twilight Ben Bloom Sons, Inc., Long Island City, retail strating her musical abilities on the bakery chain organization, to serve "Keynotes By Bailey" program. The Wishing Star Broadcast Music as publicity -public relations repre- program is aired Monday through Younger Than Springtime Chappell sentatives for all media, effective Friday at 2:00 p.m., and features You're Breaking My Heart Mellln immediately. Miss Bailey at the piano. You're In Love With Someone Kramer -Whitney C R O M W E L L ADVERTISING Yodeler Signs TV Contract AGENCY, INC., has been named by San Antonio, Tex. -Cliff Warren, Topmost Packing Co., packer of cowboy yodeler who has appeared Second Group Kitchen -Made food products. on KTSA and WOAI, has signed to TITLE PUBLISHER appear as singing star of a new TV HOWARD L. CORDERY, A Man Wrote A Song Henry Spitzer formerly series to start in January over a Fort head of the television department of Worth outlet. Series will be spon- Dime A Dozen E H Morris Nasht Productions, has joined the sored by the Falstaff Brewing Co., Envy Encore Marshalk and Pratt video depart- and will have Dizzy Dean as master Fiddle Dee Dee Harms ment. of ceremonies. Huckle Buck United New WPAT Sponsor Hush Little Darlin' Michael Paterson, N. J. -Milo Boulton, new I Only Have Eyes For You Remick radio star, is now signed with the In Santiago By The' 'Sear - Life Music Acme Markets for sponsorship of his program "Bargin' Around With Jealous Heart Acuff & Rose Boulton." The program is heard Johnson Rag Miller Just For Fun Paramount every morning, Monday through Fri- 19]0 K.C. day, at 11:00 on WPAT. Just Got To Have Him Around Jefferson W 1 coo0 Let's Take An Old Fashioned Walk Berlin PILOGOMS 01 in

Make Believe (You Are Glad When You're Sorry).. . Bregman.Vocco-Conn DIStINGUISNEO Makin' Love Ukelele Style Mayfair ENGLISH Meadows Of Heaven Laurel . 1EWI5H -' My Bolero Shapiro-Bernstein aor n[LM N I Ì ARi My Own My Only My All Paramount pi.lA It p1ENCE5 SALES MAGIC My Street Campbell RESPONSIVE iN in the "MAGIC CIRCLE" She Wore A Yellow Ribbon Regent WITH Souvenir Beacon MARKETS ire Story Of Annie Laurie Santly -Joy TE "W AÑAREA Toot Toot Tootsie Goodbye Feist EtRp l¡,INO'S W WEVD WIBW anyLE You're Always There Bregman -Vocco -Conn pToe9 Advertisers You're My Thrill Sam Fox TOPEKA Jhe Voice ot`anda! Copyright, 1949 by Office of Research, Inc. 111-I19 W. 46 SL EUDY, HENRY GREENFIELD, Mg. Director N.Y.19 EN General Monoger - = The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 35 NEW YORK, WEDNESDAY, NOVEMBER 23, 1949 TEN CENTS FILM INDUSTRY BUYS MORE RADIO TIME

Potent Ilevliuue High Court Hears NAB Huntington, W. Va.- Business Major Producing Companies Giving was off at Brumfield's Market un- In -Tax Dispute til lake Brumfield, the owner. Radio Larger Spot Campaigns In Station bought a Friday night high school football game on WPLH -FM and Key Cities New Filmgis Washington Bureau of RADIO D.AIL}' advertised sausage, 25c a pound. For Feature Washington-NAB told the Su- Result: A sellout of three tons by preme Court yesterday that previ- Saturday noon, plus all other Radio will are get a larger slice ous decisions by the high court meat in the market. MM Supports CBC of overturned by t h e controversial the movie producers' ad- Little Rock, Ark., municipal tax on vertising dollar this winter radio stations and time salesmen. In Brief On Radio through spot campaigns set Previous Supreme Court and up in key center cities for other judicial rulings have held ra- 15- Million Car Sets dio stations to be immune to privil- Montreal -The American Federa- the regional premiere of new ege and occupation taxes levied by tion of Musicians has charged inde- feature films, RADIO DAILY cities and states, said NAB, as it Forecast By Jan. 1 pendent Canadian radio station learned through a survey the filed a brief as amicus curiae in sup- operators with being "primarily in- past few days. While none of terested in a profitable operation of port of a petition for rehearing new the an Arkansas case dismissed by the Four out of every five auto- and not too greatly, if at all, con- major companies would mobiles rolling off the nation's as- (Continued on Page 5) (Continued on Page 6) cerned with the development or sembly lines are equipped with ra- employment of Canadian artists ?' research Pontiac Will Sponsor dios, according to the NBC The A.F.M. made the charge in a division. They estimate that 15 -mil- brief submitted to the Royal Com- CBS Time Sales Up Notre Dame -S. C. Game lion autos will be carrying sets by mission on National Development in January 1, 1950. (Continued on Page 3) The Pontiac Motor Division of This figure is nearly double that of Both In Radio And TV General Motors will sponsor the the last pre -war year of 1941 when Crisler Gives Views - approximately eight -million vehicles broadcast of the Notre Dame Claiming an increase of $5,000.000 were radio-equipped. In 1943, a high On Radio Hearing Southern California football game in radio and TV billings through over CBS on Saturday. CBS Sports of more than nine -million auto ra- new time sales the past Director Red Barber and Van Pat- dios was reached and then the total Washington Bureau of RADIO DAILY month, CBS Washington-R. C. Crisler, exec- yesterday reported the sale of the rick of WJR, Detroit, will handle fell steadily until on January 1, 1946, Ken Murray's Blackouts the play -by -play description. South- utive vice -president of Transit Ra- TV show to (Continued on Page 3) dio said yesterday that the unusual Anheuser -Busch Corporation of St. ern California, the last team to Louis. come close to beating the Irish interest and the widespread publicity centering around the recent During the past month CBS has when they tied last year, will meet Scott Heading Sales sold four hours Notre Dame at South Bend. hearings before the Washington of radio network Of NBC Radio Division (Continued on Page 2) time including two evening half - (Continued on Page 61 Community Buys Time In line with NBC's recent divorce- Taylor Renewed By G. M. ment of audio and video operations, Lunch Hour Listener As Public Service Show Harry G. Kopf, vice -president in For Quarter Hour On ABC charge of Radio Sales, yesterday Wins Jackpot On WMCA Rochester, N. Y. - The nearby announced the appointment of Wal- General Motors will continue to Town of Hilton, an enterprising ter Scott as NBC's Eastern sales present Henry J. Taylor on ABC WMCA, New York, felt yesterday farming community, has purchased director for Sound Broadcasting. for another year. The weekly quar- that the station had gotten a con- a radio program starring one of its The position is a new one. ter -hour of news and comments will crete idea of the out -of -home listen- own citizens, to do a Chamber of Mr. Kopf also announced the ap- be heard fifteen minutes earlier ing audience potential when one Commerce type of show. This is (Continued on Page 3) (Continued on Page 2) Tom Kelly, who was listening to the believed to be the first time any program on his lunch hour on an of- small upstate community has taken fice radio, won $800 worth of prizes to the air in this fashion to promote New 441 -Line Color - Video from the "Tune -O" show. The pro - (Continued on Page 3) (Continued on Page 3) Now In Work, Says Du11'Ioll t Successful appeal iuuis-ersar' Detroit Maybury - Sanatorium Washington Bureau of RADIO DAILY phy announced at the end of the Broadcast of the 2.000th epi- in Northville, Michigan has re- Washington - Calling for greater two -day comparative tests yester- sode of the Yiddish -language ceived 43 radios following a re- color fidelity, Dr. Allen B. DuMont day that the RCA demonstration had soap opera, -My Mother and quest by Bob Maxwell 1" of WWJ. said yesterday that his laboratories proved "the instability of the RCA on WEVD, New York, on Fri. Disc jockey Maxwell read a letter are working on a new color system system. It was impossible day will mark the eighth anniver- the air from a to tell on patient asking with 441 -line definition. He said it what the color of the original sub- sary since the program started as for a set and the deluge was on. will be some time before it can ject matter was by watching the a language feature on the New He finally had to ask his audi- come out of the experimental RCA To York station. Program, produced ence to curtail their stage, screen. get the true color generosity but that it offers greater color fidel- you had to look at the CBS picture." by Sholom Rubinstein. will be as no more radios could be han- ity than either the RCA or heard at 12:10 p.m.. and will be dled at th', time. CBS He said CBS color is far superior to color systems. black and white, and that "you don't followed by a luncheon. CBS vice -president Adrian Mur- (Continued on Page 7) 2 Wednesday, November 23, 1949 RADIO DAILY

COMING AND GOING ' Vol. 49, No. 3S Wed., Nov. 23, 1949 10 Cts, LUCILLE BALL, star of "My Favorite Hus- MORT NUSBAUM, disc jockey and emcee band" on CBS, hos arrived aboard an Ameri- heard on WHAM -TV, Rochester, N. Y., in JOHN W. ALICOATE : : Publisher can Airliner. She'll be here a week. Gotham for a quick week -end. FRANK BURKE Editor DON DUNPHY, American network sports- ALBERT H. JAEGGIN, erstwhile RADIO caster, off to Detroit, where tomorrow he will DAILY staffer and now early -morning news- MARVIN KIRSCH : Business Manager broadcast the bout between Ross Virgo and room luminary at WOR, will leave tomorrow Lester Felton. for Baltimore. He'll spend four days hunting Published daily except Saturdays. Sundays near Havre de Grace. and Holidays at 1501 Broadway, New York, JANE TIFFANY WAGNER, director of edu- (18), N. Y., by Radio Daily Corp., J. W- cation at NBC, on Friday will be in Buffalo ROBERTA QUINLAN, vocalist, on Saturday Alicoate, President.and Publisher; Donald M to address the 39th annual conference of the will leave for Chicago. On Dec. S, she'll be Mersereau, Treasurer and General Manager; National Conference of Teachers of English. in San Francisco for the sales convention of Marvin Kirsch. Vice -President; Chester B. Her subject, "The Potentialities of Television Mohawk Carpet Mills. Bahn, Vice-President ; Charles A. Alicoote, in Education." Secretary. Terms (Postage free) United CYD CHARISSE, wife of Tony Martin, sing- States (other than California) $10.00 one JOHN LOVETON, producer of "Mr. and Mrs. er, has arrived from the West Coast to join year California, $15.00. Foreign. $15.00. North" on CBS, off to Chicago with MRS. hubby, now filling an engagement at the Roxy Address all communications to Radio Daily, LOVETON for the Thanksgiving holiday, Theater. 1501 Broadway, New York (18), N. Y. Phone Wlsconsin 7.6336, 7 -6337, 7.6338. MORGAN BEATTY, newscaster on NBC, on GEORGE GOODALE, publicist for the Los Cable address: Radaily, New York. Friday will leave on a trip to Dallas and Angeles baseball club, planed back to Holly- Houston. At Dallas, he'll address the mem- wood Monday following a week in town dis- WEST COAST OFFICES bers of the Wholesalers and Manufacturers cussing his client, Ralah Kiner, with advertis- Allen Kushner. Manager Assn while in Houston he'll deliver a talk ing agency officials. 6425 Hollywood Blvd. Phone: Gladstone 8436 at the luncheon to be given by William P. Hobby, former governor of Texas and WILTON of KROW, Oak. WASHINGTON BUREAU now GUNZENDORFER, publisher of the Houston Post, operator of land, returning to the West Coast this week H. Older, Chief 6417 Dahlonega Rd. Andrew KPRC. with a stopover in Chicago. Phone: Wisconsin 3271 CHICAGO BUREAU EDGAR KOBAK and MRS. KOBAK are in TOM PAGE, farm director for NBC, is in Hal Tate, Manager. Thomson, Ga., for Thanksgiving Week- While Washington to attend a meeting of the Food 360 No. Michigan Ave. there Mr. Kobak will attend a meeting of the and Agricultural Organization of the U. N. Kitten on Phone: Randolph 6 -6650 board of directors of WTWA. From there he'll go to Chicago for the confab SOUTHWEST BUREAU of the Rodio Farm Directors. Paul Girard, Manager KENYON BROWN, general manager of Tower Petroleum Bldg., KFWT, Wichita Falls, Tex., in New York for ALLEN T. SIMMONS, owner and general conferences at CBS, with which the station is manager WADC, network the Kernels Dallas. Texas of Columbia outlet Phone: Riverside 3518.9 affiliated. in Akron, Ohio, is in New York for a few days on station business. S, a Entered as second class matter, April WALTER WINCHELL, who was called to New Since this kitten got taste 1937, at the postoffice at New York, N. Y., York last week by the death of his mother, PHIL DEAN, of the press department at 3, 1879. of corn on the cob, she can't get under the act of March left town Monday for Miami. He was ac- NBC, spent the week -end in Buffalo, where he companied by PAUL SCHEFFELS, assistant to attended the Saints and Sinners Dinner. enough of it. Thomas Velotta, ABC vice -president in charge of news and special events. EDITH J. MESERAND, assistant director of And get a news and special features for WOR, today will once advertisers PHIL ALAMPI, farm director for the Ameri- return from Bermuda, where she did an on-. taste of low -cost results on can network, now is in Chicago to attend the-scene interview with the survivors of the FINANCIAL the meeting of the National Association of B -29 crash. W- I -T -H, they can't get enough o (November 22) Radio Farm Directors. He is secretary- treas- urer of the orgonization. C. R. JACOBS, formerly of CBS and now of this BIG independent station NEW YORK STOCK EXCHANGE a studio consultant, is in town from Prince- with the BIG audience. Net BILL POLGLASE and CHIP CIPOLLA, sports- ton, Ill., on business. High Low Close Chg. casters on Fordham's WFUV, are back from W -I -T -H regularly delivers ... 73/4 71/4 71/4 + 1/8 New Brunswick, N. J., where last Saturday they BERT LOWN, station relations director of Admiral Corp. 30 291/2 30 + 1/4 broadcast the game between Rutgers and the Associated Program Service, to Detroit for the more house listeners -per -dollar Am. Tel. & Tel. 1461/2 14634 1461/2 + 1/8 Rams. meeting of District 8, NAB. CBS A 25 25 2S than any other station in town. CBS B 25 2S 2S Philco 303/4 30 301/4 1,4 Crisler Gives Views Taylor Renewed By G. M. And in addition, a recent survey Philco pfd. 80 83 83 1/4 4 RCA Common 13 1254 13 14 On Radio Hearing For Quarter Hour On ABC made under the supervision of RCA 1st pfd. 733/4 731 733ßa + 34 Stewart -Warner 117/8 113/8 113/4 the Johns Hopkins University (Continued from Page 1) (Continued from Page 1) Westinghouse 283/4 28 281/8 1/4 showed that of all radios playing Westinghouse pfd.. 101 101 101 public utilities commission can be (8:30 p.m., EST) on Monday nights 281/2 Zenith Radio 281/2 281/2 1/2 largely explained by the fact that 12. in grocery stores, 42.3% were NEW YORK CURB EXCHANGE beginning December Hazeltine Corp.... 151/4 1S 15 Washington citizens are disenfran- Taylor has been sponsored by tuned to W- I -T -H! Nat. Union Radio.. 2% 21/2 23/4 chised. General Motors since December 20, OVER THE COUNTER "They have no representatives in 1948 and under the renewal, will So get in on this big bargain Bid Asked a city council to speak for them, continue over 264 ABC stations. The radio buy in Baltimore! Get the DuMont Lab- 141/4 151/4 and they are forced to voice their Stromberg -Carlson 14 151/4 Kudner Agency, Inc., of New York whole W -I -T -H story from your WCAO (Baltimore) 17 21 grievances before commissions and represents the company. WiR (Detroit) 71/4 81/4 the actual governing bodies or Headley -Reed man today. through the newspapers. Hearings, particularly those on which there has Wedding Bells CARDINAL XMAS SALES been advance publicity, provide an excellent opportunity for them Rhoda Cantor, radio and televi- REPORTED ZOOMING to sion writer, Nov. 19 express themselves and inspired by was married to Joseph F. MacCaughtry. of Dr. Henry D. Diamond, of Hollywood- prexy three of four Memorial Cardinal Company, radio and TV production the Washington news- Hospital. They now are vacationing AM FM firm, announced sales of company's annual papers and encouraged by the sim- Christmas shows are hitting all ti me high. Four in of of a Cuba and other islands the special quarter-hour Xmas programs, laheled plicity subject which only re- West Indies. "Xmas -4," have been purchased by over three quired an opinion concerning per- hundred stations to date. rt Custom -built for local station presentation as sonal tastes, full advantage was "radio Christmas cards" the shows feature a taken of this occasion." names in entertainment business: number of top Crisler said 13 of 16 associations RCA INSTITUTES, INC. CLARK DENNIS. Capitol Records recording star. í^ a "Musical Christmas Tree "; THE testifying approved Transit Radio. A Service of MODER NAIR ES, top singing group heard reg- Radio Corporation of America ularly over "Club Fifteen ": in "Musical Sleigh Ride ": a dramatization tf The Nativity with One Of the leading and oldest schools MARVIN MILLER: and "Christmas Stories" of Radio Technology in America, of- told in the heart- warming style of A RT fers its trained Radio and Television BAKER. technicians to the Broadcasting In- Initially started as a good -will gesture by dustry. the cnmpaey, the entire package is being sold Our gra,notes hare in all markets for a fiat price of $20.00. 1st Closs Telephone License. Baltimore 3, Maryland Stations desiring the special holiday shows Address inquiries to for their area ere advised to contact Cardinal Placement Director TOM TINSLEY, President Cemnany, 6000 Sunset Boulevard, Hollywood, PORTLAND, OREGON Calif, RCA INSTITUTES, Inc. Represented by Headley -Reed Ado AFFILIATED WITH H&C g a50 W. 4th St., New York 14, N. Y P8IUNflO NATIONALLY BY TOWARD Perey CO INC. 3 Wednesday, November 23, 1949 RADIO DAILY Community Buys Time MM Supports CBC No Paper Tomorrow As Public Service Show 15- Million Car Sets Thanksgiving Day. a legal hol- In Brief On Radio iday throughout tha Union, this (Continued from Page 1) Forecast By Jan. 1 year falls on Nov. 24, tomorrow. itself. 'Hilton's Bob Caine Show' In RADIO DAILY will is aired each Sunday at 5 p.m. over observance, (Continued from Page 1) (Continued from Page 1) not be published. Rochester's WARC. The idea was the Arts, Letters and Sciences. The sold to the Hilton 50 Town Fathers only seven and one -half million sets union added that because of "our by Tom Kane, who also MC's the were in use. experience for more than 20 years program which consists of Scottish The number had increased one - in dealing with independent Cana- Scott Heading Sales ballads, homey philosophy and million by January 1, 1947, and a dian radio stations, we are forced to Of NBC Radio Division anecdotes delivered by Caine. His year later, more than 10- million car recommend that broadcasting and accompanist is 'Mickey' Ophardt, radios were installed. The first of under also a Hiltonite. this year showed about 12- million television in Canada remain (Continued from Page 11 of the or similar autos equipped, or more than one in the control CBC pointment of Gordon Mills as ac- every three. authority." count executive. KLAC -TV Morn Sked Jack Kent Cooke, president of Scott has been with the web since CKEY, Toronto, told the Commis- Is First On West Coast Musical Series On WNEW function should 1938 as an account executive and as sion that CBC's sole such has handled some of the net- Features be the production of programs. He work's largest accounts. Mr. Mills (Vest Coast Bereue of RADIO DAILY Psychoanalyst said the nationally -owned agency was formerly associated with the Hollywood - KLAC -TV will be should not own or operate transmit- first station West Coast to start WNEW, always on the ball with Kudner Agency as Assistant Radio on new program ideas, has come up ters. Director. He also had been with telecasting in mornings. "Eddie and Broadcast Music Incorporated Ev" formerly heard during evenings with another innovation. Called Elliot- Haynes Ltd.. NBC previously from 1933 to 1943 "Rhyme and Reason." the program (Canada), Ltd., and prior to that had been Classi- will go on Monday through Friday employees of CHML. Hamilton, and with Mr. and Mrs. show start- will feature Dr. Nador Fodor, Freud- fied Advertising manager for the their ian psychoanalyst, who CHLO. St. Thomas, Ontario, the New ing Monday, November 28th from will "un- of Radio Art- York Times. cover the negative and positive psy- Association Canadian 10:00 a.m. to 1 p.m. followed by Al ists, and the Mastervision Corpora- Jarvis. chological attitudes and implications tion, Ltd., also submitted briefs to Takes Research Post "Eddie and Ev" have been regu- revealed in well -known song hits old and new." the Royal Commission. Dale E. Phillips has been appoint- lars over KLAC for one year. As in ed director of engineering and re- the past, there will be no script or Program format calls for the play- Lunch Hour Listener search for Market -To- Music, Inc., format. ing of four disks of pop tunes and, Storecast Corp. of America affiliate Al Jarvis, already on television 25 following each, Dr. Fodor will put Wins Jackpot On WMCA in the Pittsburgh area. Mr. Phillips hours per week. will start a five - their words under the analytical was formerly associated with West hour show every Sunday commen- scalpel. First program. on Nov. 28, (Continued from Page 1) Virginia Radio Corp. cing November 27 from noon to 5 will offer, for analysis. "I Wonder gram has been on the air only six Storecast is cooperating with local p.m. Who's Kissing Her Now ? ", "Oh, days. Kelly is employed by the Bur- Community Chest in Chicago, Phil- With the addition of "Eddie and Daddy," "Homework," and "Alex- roughs Adding Machine Co. The adelphia, Pittsburgh and southern Ev" and the Jarvis show, KLAC -TV ander's Rag Time Band." program is on the air from 1:30 to New England on its daily FM broad- will be telecasting a total of 79 hours Dr. Fodor is a practicing analyst in 2 p.m. , casts to super markets and homes. per week. New York City. more advertisers bought spot time on WOR during September 1949 to sell goods to 36,000,000 people in 18 states than on any other

New York station !

ln fact, almost S (46'.) of all spot advertisers in \'cu lurk tiering the month of September used:

that power -full station at 1440 Broadway in New York

- these facts are based on the latest Rorabattgh Report 4 Wednesday, November 23, 1949 i RADIO DAILY

san FRpnasco CHICAGO i

By NOEL CORBETT By HAL TATE AL BOCK, TV Director for ARNOLD CARLSEN, MBS Central NBC, Hollywood, in town for Division account executive the KRON -TV opening. With him, heading south for his late- Autumn his wife, Sybil who now has two vacation. TV shows on which she sings and :Man itbolit .Manhattan.. . George Herro, promotion- publi- plays her own accompaniment on O AROUND TOWN: The sharp eye of the FCC has been city director of the MBS Central Hammond Organ. reported as opening wider and wider and wider to the renewed efforts Division, narrowly missed being hit Grant Holcomb, KCBS Director of certain buyers of block radio time who gobble it up by the basketful by a car while chasing his chapeau of Special Events, with Red Barber and re- peddle it to unwary clients, offering them spot programming down Michigan Avenue. in tow. Barber was here to do the Mary Martha Toedt, MBS Central on various stations in various cities at various prices. . . . Wrigley Stanford -Cal game. Division secretary, after limping Eddie Cantor, here to cut two bought "Life With Luigi" as of Jan. 10th. First 13 weeks the fee will around Mutual offices after a tussle of his NBC "Take It Or Leave It" be $5,000. If renewed, it goes up to net's original asking price of $6.000. with a door, turned up with a shows, did a special KNBC broad- ... Is Hooper planning to bring out a gadget that will be attached to broken toe and was very pleased cast with Mayor Elmer Robinson because that was the only way she listeners' sets -dispensing with the phone call approach? . . . It's an for the Community Chest. Cantor was sure fellow employees would B lb. baby gal for the Bill Gernannts. Mom is the famous is readying a daytime show which actress -singer, believe her -and not think it was he'll do with Cookie Fairchild. Lois January. . . . The Stork also visited the Frank Papoffs (Connie just another "I ran into a door" Program will be from Cantor's Meade) with a 7 lb. boy, Francis Victor. . . . Mimi Benzell, Metopera story. Beverly Hills home. thrush opening Dec 6th at the Pierre, guests this Sunday on "This is Roy Rogers, the King of the Cow- has boys, heard over WGN and the Artvogue of California, Inc., Show Business." . . . Bonny Maid Versatile Varieties, produced by 26 to spon- Mutual network on Sundays, 5:00- signed a -week contract Charlie Basch and Frances Scott, will continue in its regular time sor "The Damon Runyon Theater" slot 5:30 p.m., was in Chicago recently to on KGO, beginning December 4, (Friday 9 p.m., WNBT) despite earlier reports that the show was fading. attend the 37th Annual Convention 10:15 to 10:45 p.m. Deal was set by . . Hal Marc Arden, former script writer and director at WMGM, has of the National Safety Congress at the Morrison Hotel. Vincent Francis, KGO sales man- joined the Bob Bones organization as radio and television director... . ager through Elliott, Daly and Russ Hodges' sidekick for the Giant ball -games next season will be Ernie Jane Nilles replaces Kay Holm - Schnitzer. Milton Seropan is the gren as transcription supervisor for station rep. Harwell, one of the real students of the game. What a great team this ABC's Central Division effective The F. H. Dailey Motor Com- will make. immediately. pany of Oakland, through the Ad iAS it * * A new show premiered over sta- Fried adv. agency has purchased Inevitable fold -up of FM Ass'n as an organization tion WENR-TV on Monday, October 31st, was the "Kiddie Parade." The three spots a week for 52 weeks on and impending merger with NAB was forecast many months ago KGO. Harry Morris is KGO rep on time is 7:00 to 7:30 p.m., CST. "Kid- the account. by J. N. "Bill" Bailey, former executive director of the FM die Parade" is emceed by a husband Clarence Leisure, KNBC an- organization. Bill, now editor of the Catholic Review at Balti- and wife team -Don and Vern Ward. nouncer, has been elected AFRA more, warned some of his FM associates that forces were at work Weekly prizes are awarded to the talent winner and nominal prizes are prexy for 1950. Bert Buzzini, KCBS to bring FMA into the NAB fold. At that time he was severely newscaster is 1st VP, Jim Moore, given to all contestants appearing on KGO announcer is 2nd VP, Bill criticized and a rift grew between him and Wm. Ware, president each show. Kiddie Parade is spon- Gavin, singer is treasurer and actor of FMA. Now Ware, a member of the NAB -FM executive corn - sored by Tauber's Ford Motor Sales Ken Langley is recording secre- mittee, is reported to be reconciled to the merger. on Broadway for 13 weeks. The show tary. Terms will expire October 31, is produced by American National i 1950. * * * * Video Productions, Incorporated, of Leonard Traube comes to the columns rescue this morning Chicago. HERE 'N' THERE. . Red Knorp, who is associated with with some more of his salty observations. In Russia, he sez they have no Jean Jones, of MBS Central Divi- sion, is spending a few weeks in Larry Allen, radio and talent trouble to call their television programs: Videology. . . . about what N. Y. agency, up from Hollywood. . . When and if all local TV stations fan out from the most of the Empire Jim Aikens, writer -producer, and Bill Baldwin are in their fortieth State Bldg., the congestion oughta be something to behold. Only the week of "The Sunstream Hour." other day I got a fuzzy but seeable image of an ABC program coming Disc show is sponsored by Stand- over NBC's channel. Is this a precursor of things to come or merely a ard Building Company.... KFRC's freak in the ozone? . . . And talking about freaks, every once in a Dink Templeton emcee'd the Islam I to the vacant channel 6 and WMCA as clear the Shrine Big Game luncheon at the while turn get as TV is getting into an awful rut when directors, aided Palace Hotel. . Piano -player proverbial bell.... Judy Dean made her first radio ap- and abetted by emcees, etc., insist on guests looking into the "red" pearance back in '28 on the Chroni- camera, i.e , at the unseen audience. How patternized can you become? cle's then -owned KPO. Last week . . . Not long ago, friends and admirers were saying of him: "Truex she appeared on the Chronicle - owned KRON -TV station on its crushed to the earth shall rise again." Rise? He's way about the horizon initial program. now with the Truex Family on WPIX -slotted ideally, at 7:30 p.m.. a time ENGLISH Russell, Harris and Wood, Inc., when it has heretofore been a terrible scramble to get something con- have acquired the gational rights sistently tops. In one household, at least, the scramble is over. How- )EWISH to televise dancing lessons for the ever, I like my own title better: -Nobody but nobody but Truex. Arthur Murray methods of in- 110101 struction. * * * * AUDIENCES RESPONSIVE yrISNIN The decision to televise "Twenty Questions" this 3 MARKETS week surprised the cast involved just as much as it did the fans. AC - DC Transcription Players NEW Alexander Harris, Pres. of Ronson, was in a special railroad car tNE AaEA Tape, Wire, Disc Recorders coming in from Toronto last Sat. when he suddenly decided to Val ROb0WAN NOWW Sales -Rentals- Service Send onEVD approve of his show going on TV. The time was 7 p.m., exactly Advertisers Among MILLS RECORDING CO. one hour from broadcast time, when a wire was dispatched to WEVD 161 N. Michigan Ave. Bill Slater who subsequently made the announcement on the 117119W.46St. Chicago, 111. De 2 -4117 air while the Ronson execs were glued to the radio in the club car. HENRY GREENFIELD, Mg. Duector N.Y.I9 r : Wednesday, November 23, 1949 RADIO DAILY 5 Pi.x Companies Big Buyers SOTU HWEST I_ mEHico O e I f Sp ot Tinte For Features FRED NAHAS, executive vice - e ILLETTE SAFETY RAZOR Co. of president of Glen McCarthy's (Continued from Page II J Mexico opened its large manufac- KXYZ ABC outlet in Houston. set a reveal their spot advertising bud- policy, according to an RKO spokes- turing plant last week in this city. precedent by being reelected as gets all indicated that this type of man, has also proven successful. . Gillette razor blades will be pro- Chief Barker of Tent No. 34, Variety advertising has box- office value and Biggest recent exploitation involving duced here from now on for the Club in Houston. Election also re- has proven effective in test markets. use of radio has been on behalf of Mexican markets. . . . Publicidad sulted in naming Bill Bryan of The types of campaigns vary, de- the "Mighty Joe Young" now play- General. Mexican representative of Wilhelm - Laughlin - Wilson, Jack pending on specific situations, from ing the national circuits. Foote. Cone & Belding, handles the Harris of KPRC, and King Robinson day -to -day saturations to 52 -week Paramount Pictures have gone in Gillette advertising account and a of KATL, to the board of directors. contracts calling for current picture for heavy radio exploitation, on a nation -wide press and radio cam- John Paul Goodwin of the Houston plugs. day- and -date saturation basis, on paign for both Gillette and Toni agency bearing that name was elec- M -G -M In 65 Markets their last three pictures, "Red Hot products, is expected early next ted national canvassman. Metro- Goldwyn -Mayer. according and Blue," "Chicago Deadline," and year. New KWFT, Wichita Falls, per- to reliable sources, is currently "My Friend Irma." According to an sonnel includes Pat Halverson and spending money for radio adver- agency representative (Buchanan Wm. (Dub) Floyd. Halverson re- tising in 65 key U. S. markets and Agency I for Paramount there is Cancer Fund Report cently joined the announcing staff in some instances has signed on allocated a percentage of the ex- while Floyd is a new addition to the a 52 -week basis. The company re- ploitation nut for radio depending Scheduled For ABC Web sales staff. Halverson is well known cently concluded a heavy spot and on circumstances. Paramount is in Texas radio circles as a news- station break campaign exploiting using, and has used, stations in some ABC will carry a report on the caster and for his work as the the New York premiere of "Battle- fifty to sixty key cities and markets. progress of the Damon Runyon Me- "Texaco Star Reporter" for several ground" and now has a similar cam- United Artists Testing morial Cancer Fund this Saturday. years. Floyd's background includes, paign under way in Hollywood. United Artists Corporation re- The quarter -hour program called among other things, several years Similar campaigns are planned for cently concluded a $3,000 saturation The Cancer Might will include mes- with Texas newspapers. other cities showing the picture. day- and -date spot and station break sages from the president of Notre Celebrities and guests of the Universal Pictures is another ma- exploitation in the Des Moines - Dame, the Very Reverend John J. Shamrock Hotel will be featured on jor outfit that recently completed a Omaha area for the opening of "Kiss Cavanaugh, Henry J. Kaiser, Gener- the new quarter -hour across -the- successful day- and -date radio spot For Corliss" and plan to give the al Dwight D. Eisenhower, and Dr. board program for the Grennan campaign in the Milwaukee area in same treatment to territorial open- Cornelius Rhoads, director of the Cake Division on KXYZ, Houston. behalf of the premiere of "Free For ings of "Champagne for Caeser," Memorial Cancer Center in New Program aired at 10:30 a.m., follow- All." They are now mulling plans to and "The Men." These latter two York. ing ABC's Modern Romances, fea- exploit, via radio, the openings of films will each get from three hun- Walter Winchell, treasurer of the tures Art Finger in the emcee slot "South Sea Sinner" and "Francis" dred to three hundred fifty spots in Runyon Fund, will announce sever- and is the second local program to in key markets after Jan. 1st. Uni- a territory. UA generally picks up al large gifts for research in fighting be sponsored by Purity Bakeries on versal is also planning a heavy spot the tab for radio ad expenditures cancer during the broadcast. Dr. t KXYZ. The first program, "Bill Ring campaign in the New England Area but occasionally engages in cooper- Rhoads will interview a patient who Time," premiered recently in the in March to herald the opening of ative advertising with the exhibitor. has been aided by the fund. 11:45 a.m. spot. "Ma and Pa Kettle Go To Town." The first "Kettle" flicker received Happiness Exchange on KLIF, heavy radio build -ups in the Mid- Dallas, 7:30 -8:30 a.m., Monday through Saturday, starring Dallas' west last year. Coop Deal With RICO Jimmy Jefferies, is currently aired RKO -Radio Pictures, on the other 12 in- with participating sponsors, hand, has evolved a cooperative cluding Wyatt Food Stores, Texas radio advertising policy whereby Bank and Hays Chevrolet Co. Com- RKO records spots, station breaks mercials sell for a straight rate of etc., which they then pass on to Midnight Encore 4 $7.50 each. Jefferies, as much a part branch offices for further distribu- of Southwestern Radio as studios tion among exhibitors. The exhibi- 1 and transmitters, works at the show tor actually buys the time with \\'IIZ's new Dick Tucker Show (1:30 -2:00 PM 'round the clock, making personal RKO paying part of the bill. This visits to the needy. He is assisted by Monday through Friday) has proved so popular Johnny May, SMU law student and part time announcer at KLIF. Since AFRS To Carry Game with listeners (and with sponsors!) that Dick the show began, it has helped hun- American G.I.'s in the Atlantic and dreds of people obtain homes, European areas will hear a broad- now returns for a midnight encore.. 11:30 to cloth- cast of the Penn -Cornell football ing and even dogs for the blind. A 12:30 nightly, Monday through Saturday. With "Model Home" has been built and game on Thanksgiving Day through will be given to some deserving per- the facilities of the Armed Forces merry music and a cheery personality, Dick has Radio Service. WOR, which is carson. Jefferies feels so good about the rying response to the show that he is now the broadcast in New York sold New England on himself. He'll sell your City, will feed the show to the short planning a Happiness Exchange For at witching Hospital. wave transmitters of the Service for product, too! availahilities the simultaneous rebroadcast. hour, check W13Z or Free & Peters. Stork News Paul Hancock, stations relation director of NBC, is the father of baby girl born Monday at the French Hos- BOSTON wBz pital. The newcomer weighed 6 pounds, 3 ounces. 50,000 WATTS FRENCH RESTAURANT NBC AFFILIATE LUNCHEON from $2.00 CAN'T PROMISE MIRACLES . . DINNER from $3.00 WESTINGHOUSE RADIO STATIONS Inc but can do a top notch sales job COCKTAIL EAR KDKA WOWO KEX KYW WBZ WBZA WBZ TV for you. Heavy experience AM and TV network selling. Will change to agency ,`aa noud ,`Thwch Candied National Represent°lives, Free & Peters, except for WBZTV, or local station. Presently tor WBZTV, NBC Spot Soles employed. 15 East 52nd St. Write RADIO DAILY, Box 288, 1501 Broadway, New York City, AIR CONDITIONED 6 RADIO DAILY Wednesday, November 23, 1949 High Court Hears NAB California Commentary 'CBS Time Sales Up In Station -Tax Dispute 'Both In Radio And TV

Park Avenue Hillbillie Dorothy Shay recently took two (Continued from Page 1) (Continued from Page 1) weeks weeks off between personal appearances to rest. During U. S. Supreme Court two ago. her vacation hour shows, one afternoon 30 -min- The cases have been brought to she quested twice on CBS' Edgar Bergen-Charlie McCarthy Show and ute program a KARK against and five -a -week ser- court by KGHI and recorded four sides for Columbia Records. They ies. In addition a one -time broadcast an annual tax of $250 on "the con- are "Diamonds Are a Girl's Best Friend," "I'm has been purchased by Gillette ducting or carrying on of the busi- Hollywood Safety Razor Company for its cov- ness of producing or generating of Just a Little Girl from Little Rock," "Fargo Fannie' erage of the Orange and Rose Bowl electro- magnetic waves within the and "What Fer Didia ?" . . . Dick Haymes waxes a Treasury "Guest football games on 2. The purpose January city of Little Rock for the Star" 15- minute program this week for release to 2750 radio stations Ken Murray TV show will be a full - of broadcasting by radio transmis- nationally this winter to aid in the sale of savings bonds. Doris Day, hour Saturday show, 8:00 -9:00 p.m.. sion" or "the operation of the busi- on alternate weeks, starting January time off from Bob will ness of intrastate radio broadcasting" taking her Hope radio activities, record three 7. within the city. new sides for Columbia Records this week. . . . Arranger-conductor Radio and TV shows included in NAB argued that "the propositions Frank DeVol will appear in the March of Dimes video version of "Pan. the $5,000,000 time sales during past of law which the court, by the dis- tontine Quiz" in his usual comedy role, being filmed at the RKO studios month are "House Party," to be air- missal of the appeal in this case, ined Monday through Friday, 3:30- this week for release to TV stations exclusively for the forthcoming dicates as settled, are in fact not set- 3:55 p.m., EST, starting January 3 tled, but result in conflict with other MOD campaign.... Peggy Ryan and Ray McDonald will wax an audition under the sponsorship of Pillsbury decisions of the court." platter of their half hour situation comedy program in December when Mills, Inc.; "Get More Out of Life," "Cannot Be Justified" they return from their European jaunt and agent Eddie Sherman plans Saturdays, 2:30 -3:00 p.m., starting The court was told that ". . if January 7 for William H. Wise and to sell the show to the ABC Network on sponsor basis. the dismissal is considered as stand- a participation Co.; "Skippy Hollywood Theater," ing for the proposition that a tax Fred Heider will script. Thursdays, 10:30 -11:00 p.m., starting laid on the business of radio broad- t 7 í7 * December 1 for Skippy Peanut But- casting is one validly laid on an inter, and "Life With Luigi," Jack Benny's Rochester is being considered as the lead starting trastate activity, it is in conflict with January 10, 9:00 -9:30 p.m. for Wm. other decisions of the court. ... If for a satirical whodunit. "Five O'Clock Shadow." being auditioned Wrigley Jr. Co.; the "Ken Murray is as stand- the dismissal considered here within the next two weeks. . . . Dore Schary, MGM veepee in Blackouts" TV show; the U. N. tele- ing for the proposition that the gen- charge of production, guested on Louella Parsons' broadcast Sunday, vision series sponsored by Ford eration of electro- magnetic waves is Motor Company; the Thanksgiving 6, over the and Mutual webs. Schary discussed stories a taxable local incident, distinct Nov. ABC Day full -hour simulcast show spon- from the commerce itself, it cannot and behind -the -scenes incidents in making "Battleground." . . . Tommy sored by Longines -Wittnauer Watch be justified on the basis of existing Dorsey flew in from Houston for a day to huddle on a new video show. Co., and the Nov. 24 60- minute TV decisions of this court." ... Alan Dale of CBS' "Sing It Again" has just signed a contract with holiday show purchased by Hotpoint, The brief pointed out that the dis- Inc. Columbia Records.... The Metropolitan's lovely mezzo -soprano, Blanche missal leaves the broadcasting in- Other Columbia Broadcasting Sys- dustry and state and municipal tax Thebom, who is here with the SF Opera Co. for their current LA season, tem one -time radio sales announced authorities in doubt as to which of was a guest on the Standard Hour over NBC. are the full -hour Xmas Day drama, two propositions of law the court "Servant in the House," 5:00 -6:00 considers settled: * * * p.m., to be sponsored by Hotpoint, .. Whether broadcasting to lis- Steve Allen, currently deejay on a midnite hour over Inc.; and the Notre Dame -Southern both within and without the teners KNX, the CBS station in Hollywood due for national acclaim. .. . California game coverage Nov. 26 to state can be called intrastate com- Eddie Cantor, emcee of NBC's "Take It or Leave It," is in San be sponsored by Pontiac Motor Divi- merce, or . whether the genera- sion of General Motors. tion of electro- magnetic waves is a Francisco, where he will tape two shows. . . . Screen Star Van local incident which may be Consti- Heflin guested on CBS' "Suspense" show Nov. 10th. . . . Piano tutionally taxed." sensation Paulena Carter was a guest of Lucille Norman on WOR's Christmas Fund Cites Previous Decisions To Aid 74 Hospitals Citing Supreme Court decisions in "Hollywood Music Hall," Nov. 9th over Columbia Pac. Network. . . . Gloria Swanson, old -time movie queen, may be seen on cases in which firms were engaged Patients at 74 hospitals in the in part in interstate commerce, the television soon. A TV package with her as star is being readied. New York metropolitan area will NAB brief said: ... George Jessel has rejected a flattering offer to star on CBS -TV benefit this year from proceeds of "The Supreme Court has never the fifth annual Christmas Fund on held that mixed interstate and intra- because he can't spare the time from his film duties.... Emcee will take Mutual -Don Lee's "Queen for WOR, New York. state activity which is physically in- Jack Bailey a Day" out In addition to gifts of toys, cloth- separable could be reached by an of town on two successive weekends, for special perfomances in ing and layettes for children in the indiscriminate tax upon the business Seattle and Tacoma, Washington, and Fresno, Calif. wards of all 19 New York City hos- as a whole. It has never been held pitals, three New Jersey municipal that a tax could be validly imposed recalled "held unconstitutional a should not be regarded as insubstan- hospitals, and Grasslands Hospital in on the privilege of doing an intrastate privilege tax levied on the tial enough to warrant dismissal Westchester, maternity ward pa- state business, where such business business of radio broadcasting. "where (a) there was a division of tients in 51 Voluntary Hospitals will was physically inseparable from in- There, the tax authorities argued, as opinion in the court below and (b) share in WOR's Christmas Fund terstate activities. they do here, that radio broadcasting the dismissal results in a holding on benefits for the first time this year. If the Little Rock station's activity is, as a practical matter, intrastate, the merits which is opposed to the WOR and WOR -TV staffers have is exclusively interstate activity, the notwithstanding the fact that radio great weight of authority in the prepared 4,150 layettes for infants brief added, the Crutcher vs. Ken- transmission cannot be confined state and lower federal courts." born in those hospitals during tucky case cited by the court in its within state lines.... The Supreme "Attention should also be called to Christmas week. dismissal "is authority for the in- Court of the United States ... re- the background of the tax ordinance validation of the tax, not for sus- jected this argument and struck in question," the NAB brief said, and taining it; the privilege of engaging down the tax." added: Sponsor Who- Dun -It Series in interstate commerce cannot be NAB General Counsel Don Petty "It is the result of a studied effort A new who -dun -it series, The Ad- taxed." declared that the electro- magnetic by the National Institute of Munici- ventures of Mike Shayne, is now be- NAB said broadcasting is inter- energy in question (generated with- pal Law Officers to devise a tax ing heard over WOR on Friday state, not intrastate commerce, and in a microphone by the sound waves which would not be subject to the nights under the sponsorship of cited the Fisher's Blend case, "the striking an electro- magnet) is not infirmities which had led to the al- Egan, Fickett & Co., distributors of only case involving state or local of independent value and cannot be most uniform invalidation of taxes Nevins Indian River fresh oranges taxation of radio broadcasting sta- sold by the producer and transmit- previously attempted to be laid by and grapefruit. Brett Halliday is tions which has previously come be- ted by someone else, as in the case states and municipalities upon the writing the shows and the lead is fore this court." of electric energy. privilege or occupation of radio being played by Jeff Chandler, The Fisher's Blend case, the brief The brief added that the issue broadcasting." screen and radio star. . tE - ' LY Section of RADIO DAILY, Wednesday, November 23, 1949- TELEVISION DAILY is fully protected by register and copyright DuMONT PLANS NEW COLOR -TV Now In Experimental Stage, Commission Is Told; TELE TOPICS FCC Asks Field Tests Of Polychrome Systems Scenic Artists Strike Using Stock Tele Receivers In Audience -Homes Against 4 Nets, WPIX ABC'S COVERAGE of the Metropolitan (Continued from Page I) Opera opening Monday nite was on have to be an expert to see it. The a representative cross section of the most counts a vast improvement over last two -day tests have convincingly public. The tests should be conduct- Local 829. United Scenic Artists . was yesterday called a year's effort. No auxiliary lighting demonstrated the superiority of CBS ed at least one hour per day for a strike against used, yet almost all shots of the action five major television broadcasters of color over RCA color and black and period of at least 30 days to deter- New Du- on stage registered with perfect clarity - white." mine not only the usability of re- York -ABC, CBS. NBC. a Mont WPIX. tribute to the technical advances the During yesterday's demonstra- ceivers in the hands of the public, and medium has made during the past twelve tions, In a joint statement issued last FCC engineer Edward Chapin but to determine if any unforeseen evening, the five months. Burke Crotty's direction, assisted showed a Bendix set to which he deficiencies come to light that may struck organiza- 4 tions declared: by Frank Vagnoni, again showed traces of had added a switch device, inside require modification or abandon- unfamiliarity with the opera, but for the the cabinet, to make possible to ment of system. "Ignoring negotiations in progress it the particular this evening before the New York most part the cameras followed the action receive in black and white the 405 - "While such tests are being con- effectively. The work itself, "Der Rosen - line color transmissions being sent ducted, receivers should be used State Mediation Service, a strike was kavalier," was too long for all but the by WOIC, which was originating the that are representative of commer- called today by the United Scenic most avid opera lovers and lacked the CBS signals. The same set, to cial production and include Artists, Local 829, against five major built should television broadcasters in New York dramatic impact of last year's opener, the 525 -line standard, then brought receivers for: 'Otello," but because it is a comedy, the City. in the 525 -line signals of the other Usages Listed awkward postures of the singers were not local stations. "The wage scale sought by the as detracting. Too often, however, the " (1) Black and white from color union in the new contract under principals were all but invisible because Draws RCA Protest transmissions on existing receivers. negotiation would increase the mini- of the long shots used to capture the huge It was later learned that the adapted if required. mum pay for art directors from sets and pageantry of the play.... First Chapin demonstration drew protests "(2) Color reception on existing $7.540 to $13,000 a year. intermission took viewers backstage, but from RCA, with an accusation that receivers, converted, and adapted if "This demanded wage scale. rep- instead of showing the intricacies of the Commission was "taking sides" required, to receive color. resenting increases up to 73 per cent mounting the second act set, the cameras in demonstrating a device to make "(3) Black and white from color of the existing minimums, is un- picked up Edward Johnson and a proces- the CBS system seem more attrac- transmissions on new receivers es- reasonable and unjustifiable in the sion of artists and technicians in back - tive. The protest was rejected in a pecially built to receive black and face of present costly television op- patting interviews. From here they closed -door session during which white images from color transmis- erations. switched to Sherry's where viewers saw FCC Chairman Wayne Coy is said to sions in accordance with the pro- Charge Dual Purpose scores of formally -attired opera patrons have remarked angrily that the posed standards. "During the negotiations the union jammed together like rush -hour and star- Chapin switch should have been "(4) Color reception on new re- indicated that another primary ob- ing and waving at the cameras like the developed by the industry, but that ceivers especially built to receive jective of the strike is to force all low -brows at a wrestling match. During since it wasn't someone had to do it. color images from color transmis- television scenic work into the thea- the second intermission. Deems Taylor As soon as possible, the Commis- sions in accordance with the propo- trical scenery workshops. The union. briefly interviewed about a dozen assort- sion said. proponents of the various sed standards. in fact, has offered to do the video r ed celebrities. color systems "should start a series "The color programs used for scenic work on the outside, in union of field tests with a reasonable num- these tests should cover a variety of theatrical shops, even if it is neces- UPWARDS OF $40,000 for time will ber of receivers distributed both to material. During the transmission of sary to cross the union's own picket technical and non color television programs, it is ex- to be by Hamilton Watch Co. for -technical persons lines deliver the work." spent not with the that stations to airing its five- minute "Peggy and Jim" connected development pected many and net- According Rudy Karnolt, busi- of in to 829. films. Campaign, which Monday the system, order determine work problems relating to transmis- ness manager of Local United began the adequacy of system as used by sion standards will be revealed." Scenic Artists, the con- and runs through Dec. 18, covers 30 sta- three -year with a "38 tions in 16 markets and will show the tract the webs granted film, made 183 times. per cent concession" on wages corn- by Screen Gems, pared with the movie and stage BBD&O handles the account. . . . CBS Sets leach 3,000,000 Mark; standards because of TV's infancy. trying to land a bankroller for a series This 31 of Saturday nite college basketball and pact expired Sept. and a new track pickups from the Garden. Web will agreement would be retroactive to not carry the sports sustaining. however. See 7,500,000 By End Of '50 that date. Producer Irving Brecher has moved Old scale for the workers covered filming of "Life of Riley," on NBC to the Receiver installations throughout 1949, 715,000 sets were sold. By Nov. by the union was from $75 to $145 a Columbia lot in Hollywood where larger the country totalled 3.025,000 by Nov. 1, 1948, a total of 718,000 sets had week. Karnolt said, compared with $135 sets will make possible greater flexibility. 1, Hugh Beville, Jr.. NBC research been sold. the theater and movie scale of mm., was director. announced yesterday. At Some 27 per cent of the sets are to $185.50, which the union is now Series, on 35 formerly filmed on seeking. one stage at Filmtone. the same time J. R. Poppele, presi- now installed in New York. A year While the union's goal is dent of TBA, predicted that owner- ago New York had 45 per cent of equal wages with those paid in the NEW -TYPE TALENT SHOW with Rob- ship would exceed 7,500.000 by the the sets. other two fields. he said. it has authority "to accept something less." ert Q. Lewis as emcee will be audi- end of 1950. "At the rate of 80,000 receivers a week tioned by CBS Dec. 1 as a full -hour simul- 2.565.000 On Oct. t -or better -a minimum of cast. Produced by Lester Gottlieb, show Set installation figures had 4,000.000 additional TV sets can be Sales Of Tele Receivers will be in effect an on- the -air talent audi- reached 2.565.000 for Oct. 1. How- expected on the market during the tion with various bookers invited to ap- ever. this does not mean that there next year," Poppele said. "This Over 100,000 In Baltimore pear on the show to sé ect acts on the was an actual increase of 460.000 sets year's output will exceed 2.500.000. basis of their stints on the program. Lou during the month of October. Some Combined with the 1.000.000 sets Baltimore Sales of I2,281 receiv- Meltzer will script and Alex Leftwich will of this increase took place during last year and the 4.000,000 likely to ers during October has raised the direct. No starting date has been set. the month of September but due to be produced in 1950. receiver owner- total number of installations in thia, . Larry Racies will unveil a new 15- a lag in reporting from several areas ship will soar to 7.500.000. And this area to 100,036, the Television Cir- minute film comedy series starring Jerry it was not picked up until Nov. 1. is only the beginning of the expan- culation Committee of Baltimore Colonna at a press preview Friday. During September and October, sion of television." i reported yesterday. Wednesday, November 23, 1949 8 RADIO DAILY

AGENCIES COAST-TO-COAST PROMOTION SALES AFFILIATES, national dis- Distributing Diary tributors of Zotos Fluidwave, Opera Show Sked. Program Moves To Riviera new beauty salon permanent wave, Boston, Mass. -The Metropolitan Port Washington, L. I.-"The Port Nearly one -half million copies of will sponsor Ann Sothern in "The Opera Broadcasts, which return to Washington Hour," weekly radio a sixteen page booklet titled: "Re- Adventures of Maisie," beginning the air over WCOP will be preced- show on Station WKBS, began a port from Europe" featuring NBC ed this season by "The Music Gal - new series of broadcasts recently commentator Alex Dreier's recent Thursday, November 24th, over news WMGM, 7:30 -8:00 p.m. The agency kry," special WCOP broadcast. The from Long Island's restaurant and tour abroad, are about due be supper club, the In off the presses for free distribution is Getschal & Richards, Inc. show will conducted by Elsie Riviera. addi- Sears, and will open with the story tion to popular recordings, the show through about 5,000 Skelly Oil Com- pany throughout ADAM J. YOUNG, Jr., INC., has of Camile Saint -Saens, composer of will feature local news and infor- outlets the middle - "Samson and Delilah," on Novem- mation on forthcoming events in west. The booklet, of Reader's Di- been named national representative gest size and in colors. for KLEE of Houston, Texas. ber 26th. and around Port Washington. Bernie printed two Mann, manager of the Riviera, will is a datelined, day -'by -day "inside" describe highlights in the entertain- report taken from Dreier's diary, DANIEL H. PRICE has become an Hymes Appt'd WLAN Post Lancaster, Pa. Frank H. Alt - ment field. and covers key cities in nine Euro- assqciate and vice -president of Rit- - pean countries on a trip which ex- ter, Sanford and Price, Inc. The doerffer, president of the Peoples Broadcasting Co., announces the ap- Late Listening Show tended from August 22 to September agency was formerly Ritter and Richmond, Va. The W M B G 28. It is illustrated with interesting Sanford, Inc. pointment of John D. Hymes as - manager of Station WLAN. Hymes "Dance Party" program is heard photographs taken enroute and a has been assistant manager and every night from 11:30 to 1 a.m. The graphic- center spread showing the DAVID S. GARLAND is the new commercial manager of WLAN for show is slanted at the late time lis- commentator's itinerary throughout head of the copy department at the past year and a half and was teners and features music requested Europe. Chambers and Wiswell, Inc., Boston. previously with CBS. by listeners. In addition, disc jo -key Details of the diary, which prom- Ralph,Jones interviews personalities ises to "spark- plug" sales at Skelly LOUIS G. IVIENNA has resigned Speechless Emcee in the music world. stations, were developed at Henri, as art director of Ted Bates and Co. Cincinnati, Ohio -Ruth Lyons of Hurst & McDonald, Incorporated, WLW's "Morning Matinee" program, Gatewood Slogan Contest the oil company's advertising agen- Indianapolis, cy. DENMAN & BETTERIDGE, INC., is seldom stuck for words but a Ind. - Early this Detroit advertising akency, has ap- recent interview with a resident month the Floyd Gatewood Com- pointed William H. Botsford as pub- of Alshley, found her silent for a pany, sponsors of "Uncle Wally Laundry Tieup lic relations director and account few moments. The man being in- Reads The Funnies," began award- No matter in what direction they executive. Botsford was with The terviewed told Ruth he lived north ing prizes to the first boy and girl look, be it indoors or outdoors, on Detroit News for 15 years and more of Beggar Louse Hill, not far from winners in the new safety slogan the back of Brunswick Laundry recently was a vice-president of Hog Back Road, near Toad Street. contest. The contest ends December slips or on posters adorning the fleet Sills, Inc., Chicago public relations all of them real places. 18th. Each Sunday, one line of a of 150 Brunswick Laundry trucks. counsel firm. Denman & Betteridge two line slogan is given on Wally's Northern New Jersey housewives is the advertising agency for the Mr. & Mrs. Show Set broadcast. The kids fill in the last are constantly reminded that Sta- Fort Industry Company, Detroit. Stamford, Conn. -Bill and Merry line and send their slogan to station tion WBNX is "1380 on Everybody's Reynolds open a "husband and wife" WIRE. Dial." This makes "1380" the listen- WSTC IVAN T. GALANOY has been ap- program over and WSTC -FM, ing number for thousands of house- pointed publicity director and copy next week. The program will be WISN Football Windup wives who are invited to listen chief of Dinion and Du Browin, Inc. in addition to Bill's duties as regu- Milwaukee, Wis. -On November Monday through Saturday at 1:45 He was formerly editorial director lar staff announcer. 26th, WISN will cover the clash be- p.m. to "Piano Stylists," Brunswick of the Greater West Association tween Notre Dame and Southern Laundry's own program. This dual Agency in Los Angeles. Kids Day Program California starting at 1:30 p.m. "King" size promotion was ar- Hollywood. Calif. -A special half - December 3rd, Notre Dame will ranged by A. Lewis King, WBNX hour star variety show honoring meet Southern Methodist and the National Sales Representative. C. D. PROCTOR has been ap- National Kids Day WISN broadcast starts at 1:45 p.m.. pointed manager of the newly cre- Kiwanis was aired over KFWB. Featured on the Both games will be described by Book ated division of sales services of program was such well known stars CBS sports director, Red Barber. Campaign G. M. Basford Co. as Bob Hopo. Bergen and McCar- Phil Cook will open his eighth campaign for books this thy. Walter Winchell. Jimmy Fidler, Swift Contract Renewed annual G. RANDOLPH ELLIOTT has Friday over WCBS. The books are Arthur Godfrey. Drew Pearson. Pittsburgh, Pa. Jack S w i f t, been appointed field director of tele- Bing Crosby, Dinah Shore and - to be sent to shut -ins and hos- KDKA news chief, begins his sixth pitalized patients in greater New vision research for Daniel Starch others. year under the sponsorship of C. F. and Staff. Mueller Company with the renewal York. Special Holiday Program The drive will continue until of the contract for the 12:05 p.m. con- H. W. FAIRFAX ADVERTISING Milwaukee, Wis. -"The Sympho- Tuesday, Thursday and Saturday Christmas Day and will be AGENCY, New York, has been netts" and "The Choraliers" will ducted in cooperation with the newscast. Placed through Duane listen- named by the Gillespie Varnish Co., join forces for a special hour -long Jones Company, the new United Hospital Fund. WCBS contract contributed some 88,000 books Jersey City, makers of Gillespie "Thanksgiving T'v Festival" to be runs for another 52 weeks. ers paints and Bull Dog paint remover. presented on WTSN at 4:00 p.m., last year in the Phil Cook book November 24th. Musicians and sing- WDRC 27th Anniversary drive. THE WALKER COMPANY, radio ers will participate in the program Hartford, Conn. -WDRC, which is station representatives, is moving to of popular, classical and traditional Connecticut's pioneer broadcaster, is larger quarters at 347 Madison Av- American songs, celebrating. the observing its 27th birthday anniver- enue on November 10. snirit of the tray. Soloists will in- sary on December 10. The station LIBEL and clude Leonard Stokes and Hubert was founded by Franklin M. Doo- SLANDER liendrie. vocalists. and TPonlrl Ham - little, who is now its president. bro, con "ert pianist. "Thanksgiving in..loo of Prl.o7 WDRC is a CBS outlet, and also op- Plagiarism-Piracy-Copy-right Day Festival" will be air''i under erates a FM affiliate, WDRC -FM. sponsorship of Longines -Wittnauer I N S U R A N C E Watch Company. FOR THE WISE BROADCASTER WBAL WHBC Adds Newscast DUR UNIQUE EXCESS POLICY Millisor Joins WSAZ Canton, 0.-The George P. Mal- provide. .degnt. prot.otloa. Hnntinnton, W. Va .-Bob Millisor oney Motor Company has signed for SurprlIngly Inoopwo.l meew of St. Marys, Ohio. and formerly a 10- minute newscast to be heard at Carried Nationwide: affiliated with a Paintsville, Kv.. 8:00 a.m. on WHBC. Contract signed For detail. & goottloo. write station has i'ined t.hp announcing by the Chrysler- Plymouth dealer is EMPLOYERS REINSURANCE in, Pattimotz staff of WSAZ. He will also do some for one year and the newscaster is CORPORATION off- remora announcing duties with John Baker, WHBC's associate news Inwrane. EuchsoI. Bldg., Ku... City. Ms. WSAZ -TV. editor. _ J, The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 36 NEW YORK, FRIDAY, NOVEMBER 25, 1949 TEN CENTS TV NET PLANS DAYTIME PROGRAMMING

Selfish Press Aleut DuMont 5- Day - Week Shed ABC's AM Take Up; Slights Co- atrorhers Announces Editor's note: A press agent for Washington radio sta- Using 2 -Hour Program For Co -Op Loss Charged To TV tionionlastweek took credit for the generosity of his station in soliciting blood do- In Key TV Cities from standard nors for an ailing WNBW Sponsorship Although revenues television engineer. What he broadcasting operations were 1.4 per neglected to report was that for the first and TV sta- A Plan to help develop daytime cent in excess of those all other radio in inland cities nine months of last year, American tions entered into the spirit Lauds Radio Support TV programming subsidi- of the appeal and many vol- and bring low- budget advertisers Broadcasting Company and unteer blood donors respon- medium was Wed- aries reported an estimated loss of ded. Out of deference to the into the revealed ti other broadcasters the facts nesday by the DuMont network in $482,000 for the nine months ended follow: Of Fresh Air Fund announcing that it will syndicate ,a September 30, 1949, it was announ- This loss is after Washington's radio and tele- -a daily two -hour program to affili- ced Wednesday. of Free air time donated to the Herald for recovery of Federal vision stations came to the aid ates at a cost not to exceed $100 an reduction WNBW television engineer Ed Tribune Fresh Air Fund by more hour. income taxes under carry back pro- 275 cooperating Revenue code. McGinley last week, and prob- than radio stations Titled "At Your Service," the visions of the Internal McGinley de- in the Fund's primary thirteen -state will be fed the same period of the previous ably saved his life. program live to stations For veloped serious complications area has accounted for a consider- on the cable and also via transcrip- (Continued on Page 8) while undergoing nasal opera- able percentage of children placed tion. It will provide for local cut - tion at Garfield Hospital. He re- with rural families for annual va- ins for one minute commercials. Levoy Heading East ceived over a gallon of blood cations, according to Frederick H. Program will be sold to affiliates on in transfusions, but the hospital Lewis, executive director. The Fresh (Continued on Page 7) For Video -Film Deal was running out of the rare blood Air Fund expects to send more than type needed. Station WRC, where 10,000 needy New York City chil- West Coast Bureau of RADIO DAILY McGinley had been a recording (Continued on Page 3) Special Xmas Show Hollywood - Gordon W. Levoy, engineer, was informed. The of En- president General Television WRC newsroom and announcing Census Slogan Planned terprises, Inc., left for New York yes- staff immediately contacted other By Features Many Stars terday to confer with four of nation's stations with a Advertising Council on production in Washington top-ranking sponsors plea for station break appeals a of 26 -52 A campaign to public at- by GTE of group subject for blood donors. attract A special Christmas program. video film series. Levoy is going east tention to the 1950 census was an- "The Joyful Hour," featuring many Bulletins, and personal pleas nounced - at request of pending sponsors sta- yesterday by Robert R. stars of screen and radio is being publication from disc jockeys on other Mathews, volunteer coordinator of who had been awaiting tions, all but swamped the switch- readied for broadcast over MSS on of current program ratings on GTE the campaign for the Advertising Sunday, December 18th by the Rev. discussing new series. boards of the radio and TV out- Council. The slogan "Helping the product before lets. WTOP received a volunteer Patrick Peyton, producer of The series, 52 Census Helps Uncle GTE's present of which from and Sam. Make Family Theater. call Connecticut. WRC Sure You in (Continued on Page 4) WMAL each received seventy Count America's Fu- Among the popular singers to be calls, with the operators unable (Continued on Page 2) heard on the Joyful Hour this year ET Program Service to handle more. The following (Continued on Page 3) New morning, the hospital reported Coffin Joining RCA -Victor Planned By Barrere McGinley still weak but out of As Director Of Advertising So. Calif. Radio Group danger. Stations cooperating, and The need for one source of data checking on Mac's progress Camden -- Ralston H. Coffin has Continuing Crusade on transcribed syndicated programs through the evening, were WOL, been named director of advertising has been brought out by a recent WWDC, WMAL, WINX, WEAM, for the RCA Victor Division, it was The Southern California Associa- survey, according to Claude Barrere WTOP, WASH, WRC, and tele- announced by Robert A. Seidel. tion for Better Radio and Television, of the newly -formed Syndicated vision stations WTTG, WOIC, vice -president in charge of distribu- continuing its crusade for better ra- Program Information Bureau. WMAL-TV and WNBW. tion. Coffin will assume his new post dio and TV programming, will hold 28, Barrere says 12.4 per cent of 2,032 (Continued on Page 3) its first open meeting on Nov. it letters and questionnaires sent to ra- was announced this week. Topics for (Continued on Page 3) (Continued on Page 2) Richards Isn't Selling KMPC Unique Distinction Oti Sli'ennons Sitlt Philadelphia - Ruth Welles. The Stork Club, "21,- and El who conducts programs for wo- To NBC; Negotiations Ended Morocco were all by- passed Tues- men on KYW, received a modal day night when agency person- Mc- of honor and a $1500 cash prize -Negotiations for the was nel at Benton á Bowles and Detroit pur- ards recently which considered Erickson tossed aside their during the Freedom Foundation chase of KMPC, G. A. Richards because Richards' wish to retire. Cann- of jackets to compete for top billing ceremonies at the organization's 50,000 -watt station in Los Angeles, This was in spite of the fact that the Valley Forgo headquarters. The on the basketball court. Cap- by the National Broadcasting Com- offer was considerably less than media. women's broadcaster was hon- pany were called off on Wednesday made for KMPC tained by Don Chapman, other offers by by Ed Walsh. ored for submitting a cookie cut- by mutual agreement of -the parties. NBC in the past. The negotiations and led in scoring Art of B á B came out on ter which shapes cookies like NBC has long desired to have its were called off when NBC wanted Dept. Freedom Foundation emblem. own outlet in the West Coast radio certain guarantees in the purchase top- 58 to 47. capitol and made an offer to Rich- (Continued on Page 3) 2 RADIO DAILY Friday, November 25, 1949

COMING AND GOING Are you buying

Vol. 49, No. 36 Friday, Nov. 25, 1949 10 Cts. HUBBELL ROBINSON, JR., Columbia net- CHRIS J. WITTING, assistant director of work vice -president and director of programs, the DuMont Television Network, on Monday JOHN W. ALICOATE Publisher today will leave New York for three weeks will be in Chicago to confer with Paul Schreib- on the West Coast. er, general manager of WGN -TV, Windy City FRANK BURKE Editor affiliate. lots of DENNIS DAY is back in Hollywood following MARVIN KIRSCH : Business Manager three weeks in New York on business. En route JO STAFFORD left town yesterday for the back to the Coast, he stoppedin Philadelphia West Coast. Published daily except Saturdays, Sundays to do a benefit for the National Jewish Hospi- and Holidays at 1501 Broadway, New York, tal of Denver. JOHN DERR, assistant director of sports (18), N. Y., by Radio Daily Corp., J. W. for CBS, is in South Bend, Ind., where tomor- Alicoate, President.and Publisher; Donald M LARRY BROWN has taken over emcee duties row fie will direct and produce the network's Mersereau, Treasurer and General Manager; on the "Luncheon at Guy Lombardo's" pro- coverage of the game between Notre Dame Marvin Kirsch, Vice -President; Chester B. gram over WGBB, Freeport, L. I., which eman- and Southern California. Bahn, Vice -President; Charles A. Alicoate, ates from the band leader's restourant in that Secretary. Terms (Postage free) United town. GENE KRUPA and the members of his band States (other than California) $10.00 one are in Columbus, Ohio, filling a two -week WATTS year; California, $15.00. Foreign, $15.00. DAVID W. WHITE, producer af "Light Up engagement at the Deshler -Wallick Hotel. Address all communications to Radio Daily, Time," starring Frank Sinatra and Dorothy Kirsten, is originating HOWARD 1501 Broadway, New York (18), N. Y. the show in New York. MEIGHAN, Columbia network vice - The is scheduled to and in Phone Wlsconsin 7-6336, 7 -6337. 7 -6338. program return to Holly- president general executive charge of Cable address: Radaily. New York. wood about Dec. 19. the West Coast division, is back in Hollywood following a two -week trip East. JESSE BIRNBAUM, of the press department or listeners? WEST COAST OFFICES at NBC, has returned from St. Louis, where AL HARDING, sales manager of WCCO, Allen Kushner, Manager he participated in the network's coverage of Columbia network outlet in Minneapolis, is Blvd. Phone: Gladstone 8436 6425 Hollywood the Barkley nuptials. spending a three -week vacation in Florida. WASHINGTON BUREAU Sure, there are stations in Bal- Andrew H. Older, Chief 6417 Dahlonega Rd. SOL GOLD, commercial manager af WFEA, JACK BECK, director of news broadcasts for Phone: Wisconsin 3271 Manchester, N. H., arrived in Gotham last the Columbia Pacific Network, who was in timore with more wattage than CHICAGO BUREAU week for conferences with officials of the New York last week, has returned ta his Holly- Hal Tate. Manager. Columbia network. wood headquarters. 360 No. Michigan Ave. W- I -T -H. And to hear some of Phone: Randolph 6.6650 WILLIAM SHAW, assistant sales manager of DON SEARLE, formerly a veepee at ABC in KNX- Columbia Pacific Network, is back on charge of the Western division and now a SOUTHWEST BUREAU them talk, you'd think nobody in the West Coast following a short business trip prominent Kansas broadcaster, arrived in New Paul Glrard, Manager to New York. York last week. Tower Petroleum Bldg., this rich market ever listened to Dallas, Texas Phone: Riverside 3518.8 So. Calif. Radio Group Census Slogan Planned any station but theirs. Entered as second class matter, April 5, 1937, at the postofiice at New York, N. Y., Continuing Crusade By Advertising Council But those claims won't stand under the act of March 3, 1879. (Continued from Page 1) (Continued from Page 1) up in the face of facts. We make discussion will include, "Do crime ture," will be used and other adver- programs on radio and video have tising media. no such claims for W- I -T -H. The Advertising Council is coop- any effect on children ?," Should But we do claim this giveaway shows be banned from the erating with the Bureau of Census of Department of Commerce in FINANCIAL air ?," and "How can radio be used the W -I -T -H delivers more listen- (November 23) for both show business and educa- promoting the advertising. Benton and Bowles is volunteer agency. NEW YORK STOCK EXCHANGE tion?" The SCABRT last year went ers- per -dollar than any station in Net on record as favoring the removal Mathews, vice -president in charge High Low Close Chg. of crime programs from TV broad- of advertising for the American Ex- Baltimore. It covers 92.3% of the press Co., says business and adver- ABC 73/4 71/2 71/2 - 1/4 cast schedules between the hours of radio homes in the Baltimore Admiral Corp. 151/2 15 15 four and nine p.m. tising groups will contribute thou- Am. Tel. & Tel.. 1465/8 1461/2 1465/8 + Ya sands of dollars worth of time and CBS A 251/2 2471/2 25 Speakers Listed trading space to back the census. area. CBS B 25 2434 243/4 - 1/4 Panel speakers at the open meet- Philca 301/2 30% 301/2 + 1/4 ing will include Dr. Walter Philco pfd. 833/4 831/2 833/4 + 3/4 Kingston, So if you want to make every 1211 1211/2 Head of the Division, RCA Common 13 /2 - 1/z Radio UCLA; WBEX Changes Hands Stewart-Warner 12 117/a 12 Dr. Richard Atkinson, lecturer; and Harry Callaway, secretary- treas- penny count, buy W- I -T -H, the Westinghouse 283/8 2771/2 28 - %a Mrs. W. J. Armstrong, former PTA urer of the Shawnee Broadcasting Westinghouse pfd 1003/4 1001/2 1001/2 - /z BIG independent with the BIG Zenith Radio 283/4 283/4 283/4 + /4 radio chairman. Moderator will be Co., Chillicothe, Ohio, has announced Rev. Clifton E. Moore, NEW YORK CURB EXCHANGE chairman of sale of WBEX, Chillicothe, O., to audience. If you want low -cost- Hazeltine Corp. .. 151/4 15 151/4 -1- l4 the Radio Committee of the L. A. W. A. Graham and associates, of Nat. Union Radio.. 25/8 21/z 2Y % Church Federation. Lafayette, Ga. sales in Baltimore, call in the OVER THE COUNTER Bid Asked Headley -Reed man today, and DuMont Lab. 141/4 151/4 Stromberg -Carlson 14 151/4 put W -I -T -H on your schedule. 50,000 watts at 800ìk UNUSUAL SPONSORS TAKING TO AIR Now covering a 17,000,000 population area Hollywood -Unusual type sponsors will be taking to the airwaves during the coming holi- AM FM days as a result of a unique type of program at the lowest rate of any major station designed by Cardinal Company, radio -TV production firm here. f in the Detroit Area! Joseph F. MacCaughtry, president of the firm, revealed the production organization's four "radio Christmas cards," designed for local elation sales and broadcast, are drawing out unusual type of sponsors who find it con- venient and feasible to employ the transcribed shows for blanket holiday greetings to friends or customers. "WIN "X mas-4" sponsors include: doctors, lawyers, With CKLW" employee groups, political figures, service clubs, and civic organizations. Cardinal's holiday greeting cards consist of CKLW quarter-hour shows ranging from holiday music MUTUAL Detroit and Windsor type to dramatization of the Nativity, and are WITH ideal for Christmas week programming. J. E. Campeau, President Baltimore 3, Maryland Last minute orders are being handled from company's Hollywood office, 6008 Sunset Boule. TOM TINSLEY, President void, Calif. Adam J. Young, Nat'l Rep. Canadian Rep., H. N. Stovin & Co. by Advt. Jr Represented Headley -Reed Friday, November 25, 1949 3 RADIO DAILY

KMPC Won't Be Sold Radio Praised For Assistance Special Xmas Show To NBC; Talks Ended To 'Tribune' Fresh Air Fund Features Many Stars f (Continued from Page 1) (Continued from Page 1) (Continued from Page 1) contract which were too difficult of dren to the country, each for a min- Mr. Lewis cited station WHCU, are Bing Crosby, Dennis Day and fulfillment by the Richards group. imum two -week stay, next year. Ithaca, N. Y. He said this station Ann Jamison. Licia Albanese and One of these guarantees was that The Fund's use of radio increases last summer gave time for twenty Guiseppe Di Stefano, of the Metro- KMPC would definitely obtain 50,- each year, said Mr. Lewis, and spots, six Jack Deal shows, 25 Ger- politan Opera Company, and Mario 000 -watt operation at night within pointed to the recent announcement trude Grover programs and eight Lanza will handle the classics. six months. KMPC presently has a of the formation of a Radio Com- Community Corners programs. A portrayal of the Nativity scene construction permit for the higher mittee, under the chairmanship of WNBC, New York, this year de- will include MacDonald Carey in power but has been operating with Earl C. Pace, manager of WFTR, voted one whole day's programming the role of St. Joseph and Ann 10,000 watts during night hours Front Royal, Vt., as an example of to publicizing the Fund's work and Blythe as the Virgin Mary. Other until engineers could work out a the integration of radio activity into most New York local station per- stars to be heard are: Don Ameche, somewhat complicated directional the Fund's overall promotional ac- sonalities have given periods of Jeanne Crain, Roddy MacDowell, antenna problem. tivity. time. Maureen O'Hara, Ricardo Montal- Without this, and other guaran- Y. Stations Give Support ban, and Maureen O'Sullivan. tees which no licensee can make N. Fund Radio Coro. Named Mr. Lewis said that metropolitan Serving as members of the Fund's because they are the prerogative New York stations had given time of the FCC, NBC then insisted on Radio Committee along with Mr. New ET Program Service for more than 200 radio programs Pace are: Charles R. Thon, WEâX, a move of the transmitter to a new in the past year in addition to in- Planned By Barrere location, with the cost of such a Easton, Pa.; Walter F. Deeming, numerable station breaks and spot WDOS, N. Y.; Krough, move to be borne entirely by the announcements seeking funds. Rural Oneonta, Bill present KMPC owners. This amoun- WGLN, Glens Falls, N. Y.; Michael (Continued from Page 11 stations, he continued, have done a Hanna, Ithaca, N. Y.; A. E. dio stations have been returned. He ted to a further substantial reduc- "tremendous job" in educating host WHCU, Spokes, WJOY , Burlington, Vt.; adds that only two replies stated that tion in price and was unsatisfactory families as to how to go about to Richards and his associates. Robert E. Johnson, WHOB, Gardner, they would have no use for the ser- getting the most out of each visit Mass.; Robert Lesher, WJEJ, Hagers- vice. The survey also showed, says for the children involved and have town, Md.; Joseph K. Close, WKNE, Barrere, that 167 stations sought Advertising accounted for the placement of a ( Guide Keene, N. H., and Elton Hall, WVPO, syndicated shows on an average of To Be Issued Soon great percentage of children with Stroudsburg, Pa. nine times in the last year. families who had not before played This period of the is the The Bureau will provide informa- host. year The fourth edition of "A Guide fund's second busiest, after the tion on available transcribed pro- Programming Example Cited summer months, as the six-man grams and will be in full operation for Retail Advertising and Selling" As an example of the latter serv- will be published shortly after Fund staff sets about lining - up after the first of the year, Barrere ice category, Mr. Lewis pointed to homes for children to visit over the says. The service will be free to the January first by the Association of the job done by Jack Barry, MC of Better Business Bureaus, it has Christmas holidays. stations seeking information. 4 been WJOY's "You Asked For It" pro- announced. gram. Mr. Lewis said that Barry had Edward W. Gallagher, chairman accounted for the placement of more of the Association's Advertising than 60 per cent of the 107 children Standards Committee, says his group placed for vacations in the Burling- has just completed a four -day ses- ton, Vt. area. In addition, Mr. Lewis sion in New York to consider revi- said, Barry did the job after starting for profitable selling /N1/EST164TE sions to the "Guide." He added that three weeks late in the last ten recent Federal Trade Commission days of the placement drive. rulings, changing merchandising The Fresh Air Fund is endowed conditions, new advertising and but actually receives most of its WGAL selling methods, and new products, $300,000 annual expenditure through LANCASTER created a need for the revision. contributions. Vacations are given The new edition will be distributed needy children recommended to the PENNSYLVANIA by Better Business Bureaus through- Fund by cooperating social service out the United States and Canada, agencies during the summer months according to Mr. Gallagher. He be- and over the Christmas holidays. lieved that the price would be a The Fund has been in operation for WKBO WRAW dollar a copy as In the past. seventy -three years. HARRISBURG Mr. Gallagher has served on the Stressing the part that radio pub- READING committee for eighteen years and is licity plays in the Fund's activities, PENNSYLVANIA PENNSYLVANIA now assistant manager in charge of 1 merchandising activities of the Bos- Coffin Joining RCA -Victor ton Better Business Bureau. Other committee members work- As Director Of Advertising ing on the revisions WORK are: K. B. Wil- WEST son, operating (Continued from Page 1) YORK EASTON manager of the in Camden on December 1. He has National Bureau; and K. W. Hood been associated with McCann- Erick- PENNSYLVANIA P E N N S Y L V A N I A and A. B. Johnston, assistant man- son, Inc. as an account executive for agers in charge of merchandising the past five years. in the St. Louis and Chicago Bu- and reaus, respectively. Survey Of Wired Music fWDELTYl ' WGAL TY Hotpoint Will Sponsor Reported By Muzak WILMINGTON LANCASTER

Christmas Show On CBS Music at work was favored by DELAWARE P E N N S Y L V A N I A 97.4 per cent of the office employees Hotpoint, Inc. will sponsor a spe- at the Fireman's Fund Insurance cial full -hour dramatic presentation Company in New York, according to over the full CBS network on a recent survey. The music by Mu- STEINMAN STATIONS Christmas Day. Hotpoint Hollywood zak is heard at half -hour intervals Clair R. McCollough, Managing Director Hour will feature an adaptation of from 8 a.m. to overtime in the tabu- Charles Kennedy's "Servant in the lating, statistical, and entry and ROBERT MEEKER ASSOCIATES House" starring Henry Fonda as marine policy writing departments. narrator, Gregory Peck, Rosalind 115 out of 118 employees favored Chicago San Francisco New York Los Angeles Russell, Dorothy McGuire, Mel Fer- the Muzak music and the company rer, and Charles Boyer. now plans to expand the service. 4 RADIO DAILY Friday, November 25, 1949

SOUTHWEST AGENCIES i i i TELEVISION staffs throughout the 1 country are learning new things EZRA R. BAKER, formerly sales every day, but WBAP -TV, Fort manager of American Cinefoto Worth, brought up a new one dur- Corporation, has been appointed ing a crowded studio audience com- charge of sales for Hollywood Tele- posed mostly of children. The bazoo- vision Productions. Baker has sup- ka -like Zoomar lens was too much ervised film production work for the Witady City . of a temptation to one of the young- Wordage.. National Biscuit Co., Topps Chewing who Gum, Aetna Life sters couldn't find a safe loca- Ron Mills and Gene Clears of Mills Recording are Insurance, Philco tion for his brand -new cowboy hat. Co. Corp. and Sheffield Farms. When the picture went out several both expectant fathers. Offsprings are due in January.... Lew Green. seconds of consternation were con- head of Green & Associates, reports the best season to date for his WILLIAM J. MORRIS has joined sumed before production manager transcribed "Leahy of Notre Dame" series. More than Wilding Picture Productions, Inc., Tommy Thompson discovered the New York, as account executive. He a hundred stations used the feature this year. . , hat had used the Zoomar lens as its Chicago was formerly connected with the resting place. Mort Jacobson, head of Morton Radio Productions, is motion picture department of J. back from a business trip to Minneapolis. . . . Jerry Joss, head of Joss Walter Thompson and, more recently, was supervisor of Levoy Heading East Radio Features, has sold his "Calling All Detectives" to 10 stations. motion picture Three recent sales include WGN, Chicago; KYW, Philadelphia, and and television production for Batten, For Video -Film Deal Barton, Durstine & Osborn and The KMBC, Kansas City. .. , The House of Vision, leading local optical firm. Biow Company. (Continued from Page 1) planning to get their feet wet in television shortly. 121 minute subjects have been pro- G. RANDOLPH ELLIOT has been duced, is currently being aired via named the field director for televi- Procter and Gamble "Fireside Thea- sion research of Daniel Starch and Staff. ter" via NBC -TV, a first run, 30 -day Weitzel, "The Chicago Daily revision basis. Talks will take up Tony columnist for .a . . . production of 26 r/z minute subjects News," has started nightly five- minute show on WBBM. JOHN WOLCOTT, formerly in with format tailored to sponsor speci- P. K. Wrigley may start plugging his new package of 18 sticks charge of market research for the fications. As in case of "Strange Ad- when he starts sponsorship of "Life with Luigi" after the first of Neal D. Ivey, Co., Philadelphia, has been named research director for venture" series, projected groups of the year.. Roy McLaughlin, president of the 'Chicago Radio films would be supervised by a mini- .. the Gray & Rogers agency, same city. mum of at least four different pro- Management Club (he's manager of WENR and WENR -TV on ducer- directors and would draw the side), can take a well- deserved bow for the top -notch array JOSEPH E. HALE, for almost 30 upon fact and fiction for a variety years a display representative of the of guest speakers he has lined up. Ex- presidential candidate Alf Camden Courier Post News, Camden, of subject matter. Levoy expects to Landon is slated to be the club's next guest Hottest remain in Manhattan for several speaker.... N. J., recently joined the sales staff weeks. disc jockey in town is Frann Weigel. He has a London recording of WCAM, Camden. out which he has done in eight singing voices.... 'It's been syn- chronized so that it sounds like an octet. He'll be the deejay on CHARLES C. RADOW, former Hollywood's New business manager of the Colum- the Dunn -Joel "Dick Jockey" TV package which bows in as a bus Philharmonic Orchestra, now weekly program series over WGN -television on December 4th dissolved, has joined the Cye Landy at 5:30 p.m. Advertising Agency, Columbus, O. IJOUITItY CLUB ...... HOTEL Ray Jones, hardworking AFRA executive secretary, is Send eir1hdacy back from Kenosha where he scored a victory in negotiations with WLIP, The Country Club Hotel occu- 250 -watt indie station. AFRA got recognition it had been seeking for all microphone personalities and three writers. . . . ABC's Ell Henry Jo- pies a magnificent location in Çrsetiuiv can take a bow for the front page publicity he received by tieing up the heart of the exclusive Wil- November 25 two ABC programs, "Super Circus" and "Larry on Location" in connec- Miriam Jaffe Rex Maupin shire residential district ... ad- tion with the arrival of Santa Claus by boat Saturday ... Myron Barg George Cushing Kate McComb jacent to Wilshire Country conducting his disc jockey show featuring celebrity interviews from November 26 Club and overlooking the ex- the lounge of the new Telenews Theater. The programs are broadcast Igor Gorin Henry Levine over WMOR. Charles Radcliff Frank Simon panse of its gorgeous fairways David Stone Larry Lowenstein and greens. November 27 Bill Demling Francis Conrad George Hogan Husing Rates from up. Sine Jim Moran, the Courtesy Man of Courtesy Motors, so Ted $6.00 Mary Lynch William Miller gle Kitchenette Apart- pleased with the success of his weekly feature film presentation Mary Livingston over WGN -TV that he's renewing the show for another 13 weeks. ments Available by Week November 28 Agency is Malcolm -Howard.... Tommy Bartlett, host of NBC's Frank Black Joan A. Hewitt or Month. "Welcome Travelers" was recently made a member of the Chip- Helen Jepson Reed Lawton pewa Indian tribe. He helped some tribe members get foodstuff Elliott Lewis William Lundell and clothing. Now they call Tommy a Chippewa off the old November 29 Alan Courtney Claudine French COMM (JLIJII block! . . . 'Fred Kilian, central division director for ABC's TV Margery Knapp Florence Lake programs, has appointed Philip G. Patton executive producer. November 30 ... WHBF -TV will join the ABC -TV network on April 1st. And Jack Brinkley Lillian Stone Noel they're not fooling! . . . Linn Burton's "Second Cup" TV show Corbett Happy Felton HOTEL may soon go across the board.... The Harmonicats are working December 1 B. S. Bercovici Michael A. Fiore 445 North Rossmore Avenue (Vine St.) with NBC comedienne Judy Canova at several dates around the Ted Hammerstein Ray Henderson Hollywood 4, Calif. midwest. . . . Ex- Chicago radio actress Mercedes McCambridge Mary Martin Patricia Ryan Telephone: H011ywood 9 -2701 is drawing raves for her initial motion picture role in "All the Dave Zimmerman King's Men." AN/'yrv fillfx fa- Section of RADIO DAILY, Friday, Nov. 25, 1949

Paris Group Plans To NEW TELECRUISER DELIVERED Zenith Elects Ellett { Ease Show Problem 9e -P. Research Head

Chicago -The Association of Elec- Dr. Alexander Ellett has been tronic Parts and Equipment Manu- elected vice -president in charge of facturers has referred to cooperating research by the directors of Zenith trade associations a proposal to solve Radio Corporation, it has been an- the problem of multiple trade shows. nounced by Commander E. F. Mc- The plan provides for a series of Donald, Jr., president. regional get -togethers and sales con- Since 1946 Ellett has headed Zen- ferences in key cities and the annual ith's research laboratories. One of Parts Distributors' Show held in his major contributions has been to Chicago in May. The proposal was Phonevision, a Zenith development made by the Association's industry which Ellett made commercially and relations committee at the No- practicable. Phonevision is a method vember meeting of the Association. of combining the telephone wire The manufacturer would then be with regular TV transmission to pro- able to confine his participation to vide pay -as- you -see home viewing the May show, according to the com- of first run motion pictures and mittee. Sales representatives would other theatrical entertainment. l meet distributors, other salesmen, Developed War Devices and customers at the regional conferences. Ellett came to Zenith after serving The Association also reaffirmed its as head of Division 4 of the NDRC, stand against the multiple shows at during World War II, where he di- its meetings. rected the development of the V -T proximity fuse for bombs and rock- ets. In June, 1948, Ellett was award- Mars TV Expands Plant ed the President's Medal for Merit, the highest award given to civilians To Double Production The gleaming gold and blue DuMont Telecruiser, parked at the by the President, for his develop- doorstep of its new owners, KBTV, Dallas, Tex., announces to Dallas ment of the proximity fuse and of Mars Television, Inc., Long Island video viewers that the station has overlooked nothing to bring them printed ceramic circuits. City, N. Y., has relocated their as- the best in TV. According to Sam Cuff of Adam Young Television, Inc., Before joining NDRC in 1948, El- sembly plant in larger quarters at who helped put KBTV on the air, the Telecruiser is the only piece of lett was professor of physics at the Cornia, N. Y., enabling them to equipment of its kind to be wholly owned by a TV station. University of Iowa, where his major double the production of their TV research activities were in spectros- sets, according to Jack Somber, vice - Magnavox Xmas Drive Woolworth Plans Special copy, atomic and molecular beams. president and sales manager. The and in nuclear physics. He served new plant is expected to be opera- Largest Ever Launched RCA 45 RPM Booths two years in the service in World ting at full capacity by December 1. War I. The largest sales promotion cam- Philadelphia-Because of the suc- paign ever undertaken by the Mag- cess of RCA's 45 rpm record player navox Company and its dealers will and record sales at a special booth EI1GIIlEERS- get under way the early part of next in the Woolworth store located on EI1GIIlEERS- month. The campaign, aimed direct- Chestnut Street here, the chain out- COIISULTAIIT5 ly at capturing Christmas trade for let plans to add booths to ten addi- the sale of the company's TV, AM tional stores in Camden, N. J., Wil- COI1sULTAI1Ts and phonograph instruments will mington, Del., Allentown, Easton. feature magazine spreads as well as Jenkintown, Norristown and other promotion kits to all dealers. stores in Philadelphia, Pa. RALPH B. AUSTRIAN McNARY & WRATHALL ENGINEERS Television Consultant RADIO 906 Natl. Press Bldg. 1407 Pacific Ave. 1270 AVENUE OF THE AMERICAS PRODUCTIOD PARADE NEW YORK 20, N. Y. Washington 4, D. C. Santa Cruz, Cal. Member AFCCE Tel.: CO. 5 -6848 Plug -In Volt -Amp Tester Anniversary TV Set By Pilot A new general -purpose volt -am- In honor of its 21st year in TV, pere checker that just plugs in be- Pilot Radio Corp., Long Island City, tween line and connection cord, and N. Y., has introduced its new 'Anni- provides simultaneous voltage and versary' TV model TV-123. The new A. R. BITTER amperage readings directly off two model is a 121/2-inch unit with built - L. W. ANDREWS, INC. dials, is announced by Industrial De- in antenna, sensitive enough to per- RADIO Consulting Radio Engineers vices, Inc., Edgewater, N. J. Model form in most areas without outside CONSULTANTS 4125 MONROE STREET 900 Volt - Amp Tester is rugged aerial. The new unit can also receive 219 WHITAKER BLDG. TOLEDO 6, OHIO enough so that it can be safely car- FM radio and has a phonojack plug - DAVENPORT, IOWA ried in in Tel.: Kingswood 7631 about the serviceman's tool to which any phonograph can be bag. connected. Set will list for $269.50. Phone 2 -7824 Black Tube Available for IT! Sets GE Viewfinder For TV Cameras Industrial Television, Inc., of Clif- A new electronic viewfinder for ton, N. J., has announced that the GE's TV studio cameras has been' W;LLIAM L. FOSS, Inc. new "black tube" will shortly be announced by the company. Com- GEORGE P. ADAIR Formerly Colton & Fors, Inc. available in all 121" models of its pany claims it gives the operator a Radio Engineering Consultants line. The "black screen" CRT will brighter image as well as an exact EXecutive 927 15th St., N.W. REpublic be 1230 3883 optional on the 12%4' receivers reproduction of the scene being tele- EXecutive and will carry a suggested retail vised. Circuits newly 5851 WASHINGTON, D. C. are developed 1833 M STREET, N.W. price premium of $10. Cost at the and show improved performance in WASHINGTON 6, D. factory will be an additional $5. eliminating distortion. C. 6 Friday, November 25, 1949 RADIO DAILY

PLUG TUDES WORDS AND MUSIC PLUG TUBES By PINKY HERMAN

TIN PAN ALLEY:-Sophisticates along the Big Apple have On Records and Transcriptions agreed that with few exceptions there are lour themes in popular Give Me Your TELL ME WHY songs, namely songs of love for "Mother," "Sweetheart," "Baby' and Hand "Home." . . , yet a glance at the latest group of fifty 'most played RYTVOC, Inc. songs' of the week lists but two numbers which have the word "love" LAUREL MUSIC CO. 1585 Broodwoy New York 19, N. Y. in the title.... "You're In Love With Someone," Kramer -Whitney Music 1619 Broadway New York City and Love Ukelele Style" published by Mayfair.... one of the few exceptions, mentioned above is "I've Got A Lovely Bunch of Coca - "HUSH LITTLE DARLIN'" nuts,' published what we're trying to establish is that Recorded By by Cornell. .. Perry Como Eddy Howard tunesters are cleverly saying the same old things in new and unique Dick Haynes Curt Massey Bing Crosby, Gracie Fields, Kay Kyser Jerry Falligant ways.... another thing is the progress made since those old days of Sammy Kaye, Johnny Des- mond, Jo Stafford, Doris Day MICHAEL MUSIC CO., Inc. the early talkies when it seemed that all a composer had to do was Are All On 1619 Broadwoy Jerry Johnson add the Love remember New York City Gen. Mgr. words 'I You' to the picture's title.... "Woman Disputed, I Love You." THE LAST MILE HOME LEEDS MUSIC CORPORATION You'll LUV this novelty! Fred Stryker, head of Fairway Music, left for Holly- IT MUST BE wood Sunday after a week in town. . . . firm has a sure hit in LUV the new blues, "I Don't Know Why I Love You" (But I Do Do Do) Making Our Debut With A Hit! MANOR MUSIC COMPANY written by Red Rowe and Jimmy Wakely. . . . Deejay Ted New York City 1619 Broadway Steele hauled music publishers over the coals last Friday on his "A NEW SHADE OF BLUES" WMCA program. . . . doesn't like their inconsistent methods of MAYPOLE MUSIC CO. promoting songs, changing horses (plugs ?) in mid -stream and Nothing Can Stop This! 22 E. 67th St. New York City seemingly only seeking 'sleepers.' Duchess Music started ... Phone: REgent 7 -4477 "FOREVER WITH YOU work on a six -eight tempo titled, "There's Something About A Home Town Band" Don by the writer of "My Happiness" written by Canton, John Nagy and Milt Lance. . . . number has a chance to make the big time. . . . FORSTER MUSIC PUB., INC. 1619 Broodwoy, New York 19, N. Y. That new Adler Shoes jingle which catches the ear, was writ- 216 S. Wabash Avenue, Chicago 4, III. ten by Dick Kissinger.... The Eugene Francis' (he's heard I WISH I KNEW on "Perry Mason" and seen on Kraft NBTelecasts) expect their Should step right out in front- Just recorded for RCA -VICTOR A HIT Is Born! first visit from Sir Stork next week.... Breezy, informative by DOLPH HEWITT "BLUE FOR A BOY and completely absorbing is our description of Sidney Walton's ADAMS, VEE 8 ABBOTT, Inc. MBSundays at 1 p.m. series, "Inside News" for Doubleday & Co. PINK FOR A GIRL" 216 S. Wabash Ave. Chicogo 4, III. Vaughn Monroe on RCA -Victor . Cromwell Music, which bowed into the music field with the sensational Al Gallico Music Co. Inc. novelty, "Hop Scotch Polka," has another one 501 Madison Ave., New York, N. Y. by the same composer, Billy Whitlock.... new ditty, "Shenani- gans," has a lyric by Carl Sigman, co- writer with Gene Rayburn of the 'Hop' lyrics.... TV stations are discovering Tune -Dex,

the service that radio stations have latched onto for years. . . . THE MARINERS Organist Jack Ward's daughter Mary Rita, who is cashier at My Heart Goes With You (featured on Arthur Godfrey ABC will marry Art Griffith of Eastern Air Lines. by Thomas G. Meehan Radio and TV Programs) * * * * Maestro Elliot Lawrence will start a series of 15- minute - - programs Dec. 2 over WNEW in which he'll talk about trends in music. . . . Cathy Gregory is touring the southern and western states, First COLUMBIA RECORD #38624 MUSIC, Inc. calling on deejays and hillbilly artists, with platters waxed by hubby JAMES "Leprechaun's Lullaby" Bobby Gregory and his Cactus Cowboys.... Deejay Stan Shaw, 1650 Broadway Room 709 N. Y. C. currently doing a series of morning programs for Ben Tucker Furs, "Island of Oahu" WINSundays, will also plug this outfit's products Sunday afternoons at 3 p.m. starting Dec. 11. . . . Now that TV is growing up, execs should give a listen and take a gander at the hilarious clownings of the Korn Kobblers. . . . they've got more musical tricks than any group we've seen.... Peggy Marshall and the Holidays making friends Brand New Novelty! and influencing people at No. 1 Fifth Ave. with their clever songs and I patter.... WABD's new series of whodunits, "Hands of Murder," "If Had A sung by is enchanted by the original music composed and played by Lew White, Million Dollars" who, instead of merely providing background and bridges, rather com- LOUIS ARMSTRONG (I Would Give It All to You) poses complete scores, as is done at motion picture studios. with it * * * TONY PASTOR'S GORDON JENKINS Sensational COLUMBIA Record Orchestra and Chorus ON AND OFF THE RECORD: -Frank Sinatra's #38577 on latest Columbia waxing of "The Old Master Painter" and "Lost DECCA #24752 In The Stars" will more than satisfy F.S. fans.... supported by RYTVOC, Inc. the Modernaires and Axel Stordahl's Orchestra, platter will find 1585 Broadway New York 19, N. Y. itself on many a turntable and often. r. TEL LY

Section of RADIO DAILY, Friday, November 25. 1949 - TELEVISION DAILY is fully protected by register and copyright .. DuM TO FEED DAYTIMERS TO NET

Sets In -Use At Night IIooper's Top Ten Stations To Pay TELE TOPICS (Network-October) Not More Than Texaco Theater, NBC 69.4 93.8% In Milwaukee Talent Scouts, CBS 55 8 $100 An Hr. ` THE ONE FACTOR most important n Godfrey Friends. CBS 49.7 1 the success "Actors of Studio"-which Milwaukee -93.8 per cent of all Toast Town, CBS 45.6 (Continued from Page 11 led to a Peabody Award when the show receivers in the Milwaukee area are Olsen -Johnson, NBC 40.9 a percentage of rate card basis, but r was on ABC last season -is its selection turned on during an average week- Fireside Theater, NBC 39.2 of material. cost will not be more than $100 an Using the best short stories day evening for an average of three Philco Playhouse, NBC 38.7 hour and this will be reduced as available, the program developed a tech- hours and 55 minutes, a recent sur- Stop Music. ABC 37.6 additional stations sign up. Nine nique of telling a tale simply and effec- vey by WTMJ -TV, the only station Amateur Hour. NBC 35.4 tively, outlets have contracted for the se- without undue frills. Always the in the city, has revealed. Saturday Cavalcade Stars, DuM 35.3 to story ries date. is paramount and the adaptations evening 88.4 per cent of the sets are Mortimer W. Loewi, director of usually follow the original as closely as in use an average of 3.43 hours and the net, said that big nighti.me net- possible. Now on CBS, the series goes on Sundays this climbs to 96.2 per work shows are so expensive that along with a consistency of excellence cent and 3.61 hours. only major national advertisers can that is hard to match. . . This week's Webs Not Weekday sets in use average for Worried afford them. "Many advertisers are r story was Thomas Hardy's "The Three afternoon programming is 68.6 per being priced out of the market Strangers," adapted by Alvin Sapinsley. cent and 1.91 hours. This is I boosted today," he said, adding that space The opening shots of Gilbert Haycox' fine About Effects on Saturdays to 76.6 per cent and Strike must be made in TV for smaller set, combined with effective use of sound 2.26 hours and on Sundays to 77.9 bankrol lers. effects, quickly established the mood of per cent and 2.97 hours. Network production sources re- Wants "Thousand Advertisers" a' the piece without a word of dialogue. The Monday through Friday, average ported on Wednesday that they ex- atmosphere was maintained throughout number of viewers per set is 3.05 in pect visible effect on programs as a "We can't live on 25 or 50 national the half -hour as the characters appeared the afternoon and 3.99 at night. Sat- result of the strike called Tuesday advertisers. . We want to bring and the story was developed and resolved. urday figures are 4.08 and 4.30, and night by Local 829, United Scenic in a thousand advertisers instead Not a line nor a gesture was out of place Sundays, 4.33 and 4.85. Artists. of going out for just the one." and it all added up to truly outstanding Program preferences by type re- Sets for several top commercial Providing for a maximum of ten Davis for video. . . Produced by Donald ported by the survey reveal sports shows are designed by artists hired local spots an hour, the two -hour World Video, program was directed by first, followed by variety, orogram will be set in a mythical > drama, on a free -lance basis by the agen- David Pressman, and fine performances news, mystery, music, western, cies handling the shows and these department store and will include were given by the entire cast -Stephen travel, amateur, discussion, quiz, jobs are paying the scale set by the fashion, decorating, dramatic, music, Hill, John Randolph, Will Hare, Howard children's and women's. union. Rudy Karnolt, business man- and other service features. Target , Weirum, E. G. Marshal, John McGovern ager of the local, said that at least date of Dec. 5 has been set for and Frances Ingalls. Sullivan Leaves WPIX nine such artists are on the job. inauguration of the service, but may B. O. Sullivan has resigned as sales For other shows, the webs said not be met because of the scenic "CITY AT MIDNIGHT," the WNBT manager of WPIX for reasons of that they will get along using stock designers strike and other factors. Y show aired live on location at 11 health and Scott Donahue, assistant sets. A spokesman for ABC said the Already signed to take the show p.m., has been beset in the past with both sales manager, has been named act- web "hasn't thrown out a single are WTVN, Columbus; WXEL, technical and script difficulties. This week ing sales manager. flat" since flagship WJZ -TV went on rl eveland: WJBK - TV. Detroit; were ironed WSPD -TV, Toledo: most of the production bugs Sullivan was a member of the ad- the air over a year ago. He added WHIO -TV, Day- r out and lighting and audio were good. vertising ton: WJAC -TV, Johnstown, and Du- department of the New that all fiats were made so that they Mont But the same old story trouble was still York News, parent of the station, would match each other and could owned -and -operated outlets present. While good in spots and better for 20 WARD, New York; WTTG, Wash- years and was assigned to the be lashed together. ington. ,. than its predecessors, the script lacked news project that was to become Most DuMont shows use standing and WDTV, Pittsburgh. dramatic continuity and was merely a WPIX in June, 1947. He was named sets, as do many programs on NBC TV Not "Blue- Chip" Operation semi -connected series of vignettes. Good sales manager in January, 1947. and CBS. "This project," Loewi said. "will scripts would be in the smartest invest- certainly destroy once and for all low- budget ', ment the producers of the the idea that television is a 'blue - show could make.. .. Cy Kneller, editor chins' operation, reserved exclusive- of Radio and Television Weekly, has been RMA, IRE Groups Begin ly for the ten or twelve wealthiest named winner of the DuMont new name advertisers in the country who for contest, with Betty Stone, Broadcasting so long dominated radio. Through luminary, as runner -up. Showcase Equipment Standardization this new service, hundreds of small train- ' performances of the Theater Wing's advertisers in every city with a ing program will be held Monday and A joint committee of RMA and ciated connectors; and coaxial cable transmitter will be able to take ad- " Tuesday at 4 and 8:30, 432 W. 44th. IRE has taken initial steps to effect connectors, and will continue work vantage of TV's peculiar selling standardization of station equipment, on picture geometry. ability and still stay within the VASTLY IMPROVED Teletranscription recommended several months ago by It was further agreed that IRE will most modest of budeets; this. be- r has been developed by DuMont. As the TBA engineering committee, originate definitions and methods of cause they will be able to purchase shown to the press Wednesday the film Raymond F. Guy, chairman of the measurement under the following small segments of time at low, day- revealed excellent clarity of detail and TBA group, announced earlier this procedure: time rates." fine light values. Developed by web staff- week. 1. In the case of missing or ob- In essence. Loewi added. the Procedures move 1' ers, the improved system is now being to study and establish solete standards, RMA will advise makes DuMont "a manufacturer of used for all recorded shows.... Producer equipment standards have been IRE of the material that is required. etertainment," distributing it to Arthur Lesser will emcee a new talent formulated, Guy said. Standardiza- 2. The IRE will formulate tenta- affiliates who in turn make it avail- showcase on WOR -TV, Fridays, 7:30 -8 tion of transmission levels will be tive proposals and forward them to able to advertisers. 1 p. m., beginning Dec. 2. . The most undertaken by RMA, while drafting RMA for comments and tentative "The substantial support that we complete story on color in the general of the methods of measurement of approval. are getting from affiliates and they press that we've seen to date is in the transmission levels will be handled 3. RMA will make final sugges- are getting from local business en- new issue of Time. . New series of by IRE. tions and express approval. terprises indicates that we shall be Christmas commercials have been filmed RMA also will start work on 4. IRE will consider RMA sugges- able to offer a splendid program for Firestone and Philco by Murphy -Lillis standardization of patch cords, plugs tions, reformulate and issue the structure on a sound economic base," Productions. and jacks; camera cables and asso- standard definitions for test methods. he added.

1 . Friday, November 25, 1949 RADIO DAILY

Paper Asks FCC Test ABC's AM Take Up; Of 'Service To Public' COAST-TO-COAST Loss Charged To TV

Washington Bureau of RADIO DAILY WCCO Man In Who's Who Synder Appointed WTTM Post (Continued from Page 1) Washington - In a case which Minneapolis, Minn. -Dr. E. W. Zie- Trenton, N. J. -WTTM announces year the net income (after Federal might follow in some respects the barth, WCCO news analyst, has the appointment of Arnold Snyder income taxes) was $440,000. pattern of the Horvitz newspaper been included in the 1950 edition of as station news editor. Snyder is a While the network offered no ex- action in Lorain, Ohio, now the "Who's Who in the Midwest." The former newsman at WFIL, Philadel- planation for loss item it is believed the matter of a Government anti- book is similar to "Who's Who in phia, and news editor of WKDN, that it was due to ABC's heavy in- trust suit, Steitz Newspapers, Leb- America." Ziebarth is heard over Camden. vestment in television stations, pro- anon, Pa., this week called upon WCCO Monday, Wednesday and Fri- gramming and operations. the FCC to eliminate from the day at 10:15 p.m. with a news analy- hearing scheduled for January 4, sis sponsored by Studebaker. WTIC Symphony Society issues relating to technical qualifi- Hartford, Conn. -Paul W. Moren- WKRC Appointments Set cations and engineering and pro - Drama Show Joins WISN cy, vice -president and general man- Cincinnati-WKRC national and gram matters. The company has Milwaukee, Wis. - The "Skippy ager otstation WTIC, confirmed the local sales accounts are now being asked for a station in Lebanon. Hollywood Theater," dramatic ser- date for a coast -to -coast broadcast handled by Harvey Cary, formerly Left for the Commission to probe ies, has joined the W1SN Thursday by the Hartford Symphony Orches- program director of the station, ac- are the charges by WLBR, Lebanon, night line -up at 9:30 p.m. This pro- tra. The local symphony will be cording to Herman Fast, WKRC that the Lebanon News, published gram features stars of stage and heard over NBC on Saturday, Janu- manager. Fast also announced that by Steitz, has unfairly battled screen in original radio dramas. Les ary 14, 3:00 -4:00 p.m., in the "Pio- Paul Shumate, one -time production WLBR for the advertising dollar Mitchel, producer- host -director, has neers of Music" series which fea- manager of KMOX, St. Louis, has and otherwise acted contrary to the recorded six programs in London, tures civic orchestras of the nation taken over as program director. public interest. The Commission England, with the Abbey Players. weekly throughout the winter. Cary was chief announcer and has ordered hearings to determine These will be the first six produc- night supervisor in the CBS Chicago whether the policies of the publisher tions of the series. Prof. Airs Newscast outlet, WBBM, before coming to "have been calculated to hinder Cincinnati in March, 1947. WLIBR from providing a broadcast San Antonio, Tex. -Marvin Alisky, Anniversary Party journalism professor at Trinity Uni- service in the public interest, with One hundred person" children particular reference to the follow- "in versity will inaugurate a 15- minute New Disc Show Planned have helped Eileen O'Connell cele- newscast each Sunday night over Arthur Gary, NBC announcer who ing: brate her third anniversary as mis- Two Possibilities Outlined KMAC. Alisky will broadcast a is heard on "Easy Listening" and tress of ceremonies of WMGM's "For roundup of local and Texas news. other programs, now has in "A. Whether rates charged for has work a newspaper advertising relating to Children Only" program. Eileen Prior to joining the staff' of the disc jockey show of entirely new broadcasting have been descrimina- also narrated several children's al- school, Alisky was on the news staff type, dedicated, he says, to "life, bums, written many children's col- of WOAI and more recently with love, liberty and the pursuit of hap- tory. umns her program has been "B. Whether newspaper advertis- and KPRC, Houston. piness." ers who also use radio advertising recommended by the New York City have been discriminated against or Board of Education for school and whether such discrimination has home listening. been threatened." The Commission has also indi- WSB Presents Economics faces facts , figures wins. cated its intention to determine Atlanta, Ga. -A new series, what policies Steitz might follow "Knowledge in Action" made its de- with respect to joint advertising but on WSB, recently. Produced in rates for newspapers and radio. if it cooperation with the Emory Univer- wins a grant, or any other joint sity Radio Workshop, the series is operation. devoted to phenomena currently af- The charges on which these is- fecting everyday life. The first three AMERICANS, sues were based were termed "self - programs, produced and directed by serving" on the part of WLBR. Marcus Bartlett, station program di- Counsel for Steitz wrote "un- rector, were titled "Heat Endur- fortunately, consideration of the in- ance," "Home Sweet Home" and SPEAK UP! stant application by the Commission "Education for Marriage." occurred at the time publicity was being given to the Horvitz case be- WMBG Aids Red Cross 10:45 -11:00 P. M. ing prosecuted by the Department Richmond, Va. - Recently t h e of Justice. No claim is made by Richmond - Henrico - Chesterfield MONDAY WLBR or anyone else that the pe- chapters of the American Red Cross titioner's parent corporation or re- held a huddle with program officials sponsible officials thereof have en- of radio station WMBG in an effort gaged in the practices therein to secure 150 volunteer workers for alleged to be present. Yet petitioner rehabilitation work with patients at is being painted with the same the McGuire's Veteran Administra- A series of inspiring, informative brush. tion Hospital. After the conference "Petitioner welcomes the oppor- with station officials, it was decided talks by prominent Americans. tunity of demonstrating its aualifi- to have four appeals made for volun- cations to be a broadcast licensee teer workers. These excellent public service pro- as well as dispelling the aroma with which WLBR has attempted to en- grams are available for sponsor- gulf it." Takes KRMG Post Peoria, Ill.- Montez Tjaden, pro- on WINS. Variety motion and publicity director at ship says: Duncan Guest Of Poole WEEK in Peoria for the past 21/2 "Commercial Possibilities Are Raymond Duncan, toga -clad broth- years, has joined the staff of KRMG n er of the late dancer, Isadore, will in Tulsa as promotion manager. Miss Good." t'D guest on the Bob Poole Show over Tjadcn's radio background includes tA Mutual today to make a plea for promotion and radio work in Wich- toys, clothing, and shoes to be sent ita, Oklahoma City and Tulsa. She by listeners to the Foster Parents served as a public relations officer Plan. Highlight of the show will be in the Navy for 31/2 years. KRMG a conversation in Greek with nine - which expects to begin operations n year -old Barbara Nicoli, a soon is new 50.000 ABC outlet in Greek the CROSIEY BROADCASTING CORPORATION N War Orphan. Tulsa. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 37 NEW YORK, MONDAY, NOVEMBER 28, 1949 TEN CENTS SOUTHWEST RADIO MEN OPTIMISTIC

Broker Using Radio Hyde Reports To FCC To Sell Women Stock 16th Dist. NAB Group Reports On Biz Boston -An investment house On NARBA Problems has bought time on a disc jockey As Convention Gets Under Way show to sell public utilities stocks IVastuiugton Bureau of RADIO DAILY to the housewife consumers, At Phoenix, Arizona Washington -Commissioner Rosel WCOP's sales department re- H. Hyde of the FCC, head of the vealed yesterday. Whiting, Weeks By ALLEN KUSHNER If. S. delegation to the NARBA and Stubbs, Boston investment Five Stations Tell FCC (Vest Coast Bureau of RADIO DA!l.Y conference, was in Washington over brokers, purchased two 10 -min- Phoenix, Ariz. - Over 100 the weekend for conferences with ute segments weekly on Howard broadcasters from Arizona, FCC and State Department officials. Malcolm's noontime "Record He said the proceedings are at a Rack" show on WCOP. Commer- Their Petition Yr. Old Southern California and New "critical stage" and he was trying cials urge the housewives to Mexico gathered here for the to work out the most acceptable buy A. T. .IS T and Boston Edison Washington Bureau of RADIO DAILY 16th District NAB conven- steps to take from here on. stock. Washington --The FCC on Friday tion, report business picking Hyde said his delegation is still received a letter commemorating up and r° in contact with the Cuban represen- "the first anniversary of the filing prospects for 1950 to (Continued on Page 8) of a petition" on behalf of a group be good especially in the na- Farm Directors Meet of daytime stations for a rule -mak- tional spot field. The broad- ing proceeding to permit greater casters, who represent sta- c Reports On Russia flexibility of time on the air. Attor- Scheduled For ABC In ney Marcus Cohn, who wrote the (Continued on Page 6) For 3 Days Chicago Commission in June of this year a

4 "Russia Today," a two -stanza pro- (Continued on Page 8) gram designed to present a first- Chicago-Some 125 representa- CBS Ratings Soar; hand view of life behind the Iron tives of the National Association of Wants More Latitude Curtain, will be presented by the Radio Farm Directors gathered in Special Events department of ABC the Stevens Hotel Sunday for the For FM Broadcasters Lead Nielsen List on Nov. 28 and Dec. 5 from 10:15 annual meeting of the NARFD. to 10:30 P.M. Opening the sessions for the an- FM stations associated with day- CBS, following last week's sweep On the Nov. 28th program, ABC nual meeting on Saturday was True time -only AM stations should not of twelve of the top seventeen D. Morse, of Doane be required to night, will present Joseph Newman, special president the operate at Hooperatings for Nov. 1 -7, this week correspondent for the New York Agricultural Service. Afternoon dis- according to a letter submitted to captured the first seven spots of Herald -Tribune who was refused cussions were devoted to "Practical the FCC by Elias I. Godofsky, presi- the national Nielsen - Rating Top official permission to return to (Continued on Page 6) dent of WHLI and WHLI -FM, Programs, eleven of the top fifteen Russia by the Kremlin. He will Hempstead, Long Island. and fourteen of the top twenty Godofsky urged a revision of the (Continued on Page 3) Fordyce Heads Sales evening shows. The web also won (Continued on Page 2) top honors in day -time program - f For Bendix Radio Division (Continued on Page 2) English Teachers' Award New Towson, Md. -R. W. Fordyce has Members Added Goes To 'NBC Theater' been named general sales manager To Radio Pioneers Club Voice Of Democracy The National Council of Teachers of the Bendix Radio Division re- Judging Begins Today of English Saturday gave its sole placing E. C. Bonia, who resigned, Two well - known West Coast annual award to the "NBC Theater" its was announced this week by broadcasters have been accepted for Washington Bureau of RADIO DAILY W. A. Mara, general manager of the membership in the Radio Pioneers, Washington-The finals of the an- , as "the program which during Television and Broadcast Receiver NBC's William S. Hedges, president nual Voice of Democracy contest ' 1948 -49 school year has done most begin this week in Washington, (Continued Page 2) (Continued on Page 2) ac- t to promote greater understanding on cording to the NAB, one of the spon- and appreciation of our literary sors. heritage...." The award was made All 48 states, the District of Co- (Continued on Page 61 Video -Set Market Booming; (Continued on Page 2)

Anniversary Call Is For Larger Pictures Award St. Louis -KFUO, non- commer- Dayton, "In recognition Washington Bureau of RADIO DAILY Ohio- cial station owned and operated 1,309,176 units valued at $33,459,554 of exceptional accomplishment" by Concordia Seminary, St. Louis, Washington - As if any proof in the full year 1948. for its Public Service program. will celebrate its 25th anniver were needed of the booming mar- The sharp trend toward larger "Phis Is Dayton." WING in Day- sary on Dec. 4 with a special ket conditions for TV set sales, pictures in TV receivers was ob- ton last week received the "Cer- program at 3:30 pan., featuring RMA announced Friday that nearly vious. Sixty -five per cent of the pic- tificate of Achievement" from the twice as many the conferring of an honorary cathode ray tubes ture tubes sold to set manufacturers Dayton Chamber of Commerce. in 12 Doctor of Divinity degree on Dr. were sold the first nine months in the third quarter were inches The award was presented to Ad- Herman H. Hohenstein, station of this year as in all of last year. or larger, whereas in 1948 tubes of na Karna, general manager, and Sales of TV receiver -type picture this size represented only six per manager. The International Lu- 1. P. Williams, executive vice tubes totalled 2,129,210 theran Hour airs from KFUO. units valued cent of sales to set manufacturers. president of WING. at $62,525,446 in the first three The largest classification of tubes quarters of 1949 compared with (Continued on Page 7) 2 Monday, November RADIO DAILY 28, 1949 Wants More Latitude New Members Added For FM Broadcasters To Radio Pioneers Club

(Continued from Page 1) (Continued from Page 1) FCC rules requiring FM stations to Vol. 49, No, 37 Monday, Nov. 28, 1949 10 Cts. of the club, announced last week. stay on the air three hours before Earle C. Anthony, owner of KFI, JOHN W. ALICOATE Publisher and after six P.M. He said "Each who first came into radio twenty - licensee should have the freedom of eight years ago; and Harry C. But- FRANK BURKE Editor choosing for himself, based on his cher, owner of KIST, Santa Barbara MARVIN KIRSCH . Business Manager knowledge of local requirements who began his radio career twenty and best hours." years ago when he established CBS's Published daily except Saturdays. Sundays The WHLI president said that in Washington office. and Holidays at 1501 Broadway New York, New York it is not necessary for (18), N. Y., by Radio Daily Corp,,t J. W. Mr. Anthony was one of the early Alicoate, President.and Publisher; Donald M an FM station affiliated with a day- presidents of t h e NAB, having Mersereau, Treasurer and General Manager; time -only AM station "to operate served from 1926 through 1928. Marvin Kirsch, Vice- President; Chester B. its FM facility for a limited Bahn, Vice -President; Charles A. Alicoate, number Other new members include Owen Secretary. Terms (Postage free) United of hours as long as manufacturers F. Uridge, WQAM; Ernest La Prade. States (other than California) $10.00 one continue to turn out poor FM NBC director of Music Research; Za: year; California, $15.00. Foreign, $15.00. ree'eivers." Address all communications to Radio Daily. Freedman of Coll & Freedman, ra- 1501 Broadway, New York (18), N. Y. The FCC has already proposed to dio publicists; D. G. Little of West- Phone Wlsconsin 7.6336, 7 -6337, 7 -6338. revise its rules on the operation of inghouse Electric; and Ford Billings, Coble address: Radaily, New York. FM stations and has requested briefs WWCO. or statements before December 19, WEST COAST OFFICES Margaret Cuthbert a Member Allen Kushner, Manager 1949. The new rules would require Also accepted were 6425 Hollywood Blvd. Phone: Gladstone Phil Hoffman, 0436 FM stations associated with full - WOL; Glenn D. Gillett, Washington WASHINGTON BUREAU time AM stations to stay on the air 6417 consulting engineer; Edward R. Hitz, Andrew H. Older, Chief Dahlonega Rd. from six A.M. to midnight. Phone: Wisconsin 3271 ass't. director of NBC network sales; CHICAGO BUREAU Daytime -only AM stations, under Margaret Cuthbert, NBC public af- Hal Tete, Manager. the proposal, would be required to fairs director; Harold H. Beverage, 360 No, Michigan Ave. keep their FM affiliates on the air Free Ride Phone: Randolph 6 -6650 RCA vice -president; Julian E. Skin -' simultaneously with AM a SOUTHWEST BUREAU and mini- nell, WLBR; and E. T. Darlington, Paul Girard, Manager mum of four hours from six P.M. WLIB. The baby squirrels are all set for Tower Petroleum Bldg., until midnight. Other additions to Pioneer ranks a free ride on the back of the Dallas, Texas FM -only a Phone: Riverside 3516.9 stations will require include: Ewen C. Anderson, an RCA minimum of three hours before and friendly shepherd dog. It's great Entered as second class matter, April 5, vice -president; Dorothy McBride of fun 1937, at the postoffice at New York, N. Y., after six p.m. on the air during NBC's continuity acceptance depart- and doesn't cost them a i "der the act of March 3, 1879. the first year of operation, if the ment; A. F. Van Dyck of RCA Lab- penny. FCC approves the new rules. In oratories and former president of the' the second year, four hours in the Institute of Radio Engineers, and Of course, advertisers on daytime and four hours after six William F. Malo, WDRC, Hartford, W -I -T -H don't quite get a free P.M. would be necessary. Eight Conn. ride. But they hours before six P.M. would be the do get the nearest FINANCIAL minimum in the third year, and four thing to it in Baltimore radio. For (November 25) hours at night. CBS Web Ratings Soar; every buy of time on W -I -T -H NEW YORK STOCK EXCHANGE Leader In Nielsen List is a real, honest - to - goodness Net BARGAIN! High Low Close Chg. Voice Of Democracy (Continued from Page 1) ABC 711/2 73/4 71 Judging Begins Today Admiral Corp, . 293A 293/4 293/4 W- I -T -H, you know, delivers - 1/z ming with eight of the first ten and Am. Tel. & Tel. .1465/4 1461/2 1465/8 eleven of the first fifteen shows more listeners -per -dollar than any CBS A . . 243/4 241/2 243/4 (C- ntinned From Page 11 Philco 303/8 301/8 301/4 aired. - I/4 ]umbia, Alaska, Hawaii, and Puerto other station in town. And that RCA Common . 121/2 121/e 1/4 First seven evening shows are, RCA 1st pfd 733/4 Rico are represented in the national means that just a LITTLE bit 733/4 733/4 + 3/8 "Lux Radio Theater," Jack Benny," Stewart -Warner , , 117/8 117/8 117/8 - 3/8 finals, in which judging will be done of money does BIG things on Westinghouse . 281/4 27743 "Arthur Godfrey's Talent Scouts," 1/e by means of broadcast transcrip- Westinghouse pfd 1021/2 1021/2 1Ó21%z W- I -T -H. - 1/8 "My Friend Irma," "Charlie Mc- Zenith Radio 29 285/e 285/e tions. The competition began in Oc- - Ye tober when students were Carthy," "Amos and Andy," and NEW YORK CURB EXCHANGE asked to So if you want plenty of low - write and record a five -minute ra- "Mystery Theater." Hazeltine Corp, , . 151/8 151/8 151, 4 - 1/8 First eight day -time shows are, cost results from radio in Balti- Nat. Union Radio.. 25/8 21/2 21/3 dio script on the subject "I Speak for Democracy." "Arthur Godfrey" (Liggett & My- more, use W- I -T -H, the BIG in- OVER THE COUNTER The first contest of this kind was ers), "Arthur Godfrey" (Nabisco), dependent with the BIG audi- Bid Asked conducted "Romance of Helen Trent," "Aunt 141/4 last year and some 250,000 ence. Get the whole story from DuMont Lab. 151/4 students part. Jenny," "Ma Perkins," "Wendy War- Stromberg -Carlson 14 151/3 took The sponsors, your Headley -Reed man today. the NAB, the U. S. Junior Chamber ren and the News," "Big Sister," of Commerce, and the RMA, expect and "Arthur Godfrey" (Gold Seal). more than twice as many partici- Columbia also won positions 1, 2, HOLIDAY PROMOTION pants this year. and 3 on Saturdays. PAYING OFF FOR CARDINAL The judges who will listen to the state and territorial finalists are: Hollywood -A unique type of company promo- Fordyce Heads Sales tion was reported to be paying for Cardinal Associate Justice Tom C. Clark of AM Co., national radio -TV production firm. U. S. Supreme Court; J. Edgar Hoo- For Bendix Radio Division Each year Cardinal has packaged series of special Christmas shows for distribution to ver, director of the FBI; James stations throughout country to acquaint sta- Stewart, motion picture star, Ed- (Continued from Page 1) tion managers with quality of organization's transcrihed product. To maintain attra-tive ward R. Murrow, CBS commentator; Division of the Bendix Aviation features of deal Cardinal decided to sell four Douglas Freeman. and "radio Christmas cards," featuring name talent editor author; Corp. Mr. Fordyce has been active and top -quality production, for total Oat price and Andrew Holt, president of the in radio and television for the past of 520,00. National Education Association. twenty -five years. According to Joseph F. MacCaughtry, firm's preys, Indications are over 400 stations will Four national winners will be he carrying "Xmas -4" during coming holidays. chosen and they will each receive In view of sponsors that local stations will a $500 college scholarship a Changes Stations convert into year-around clients, and subsequent and trip stations Cardinal will pick up from satisfied to Washington. The visit to the cap - Market to Music, Inc., Storecast station managers, Christmas promotion by 't31 will include a call on Congress Corporation of America affiliate in company is considered to justify writing off Pittsburgh, has completed the expense of production not covered by Oat price the President, and Cabinet members. Baltimore aMaryland quoted for all markets. The winners will also be entertained switch -over from WKJF, FM sta- 3, Company is still distributing package from TOM TINSLEY, President 6000 Sunset Blvd Hollywood. Calif. at a dinner in Williamsburg, Va. tion in Pittsburgh to KQV -FM, Buy Represented by Headley -Reid 1 Advt. The names of the state winners Pittsburgh, for its "Music to will be announced later this weck. By" broadcasts in the area. Monday, November 28, 1949 RADIO DAILY 3

LOS ANGELES AGENCIES

By ALLEN KUSHNER rilHHEE assistant advertising man - FRANK DeVOL, popular radio agers of Bristol- Meyers Co., have maestro, has an offer to guest - been promoted to advertising man- conduct the Dallas Symphony Or- agers for certain products, radio chestra in January, flying to Dallas and television shows, it was an- his CBS nounced last Tuesday. In his new for the concert between Allan . . ! Oxydol Show broadcasts. About Manhattan. post, Wallace T. Drew will handle Martin and Lewis, comedy act in WEEK -END CUFF NOTES: Amazing report from the coast the Break the Bank radio show, Sal which NBC has invested some $60,- sez that Bob Hope has been offered $40,000 weekly by an auto firm Hepatica, Benex Brushless Shave - 000, are reported to be winding up to put on a weekly half -hour TV show. So far he's showing no interest Cream, Ingram Ammonium Tooth series soon, with full Powder, and Ingram Shave -Cream. their radio whatsoever. . . . Ed Gardner planning to return his "Duffy 's Tavern" time and attention devoted to TV. Donald S. Frost will have the airings to the U. S. (Puerto Rican origination proved to be a first -class Bob Redd, who currently produces Trushay, Ammen's Antiseptic Pow- their radio show, will continue to aspirin -inducer). . . . "Broadway Revue," bankrolled last year by der, and Vitalis accounts. Roger C. produce their TV effort. Admiral, being eyed in a capsule version by an auto outfit.... Eddie Whitman will supervise the Mr. famous "Sheriff" District Attorney radio and tele- Bob Steele, the Cantor doing a dramatic stint on CBS' "Suspense" Dec. 22nd. . . . of Western pictures, is latest to vision shows, the Lucky Pup tele- from re -run of old pictures CBS auditioned two five- minute audience participation shows, "How vision show and the Ipana, Bufferin, benefit Mum, on television. He is negotiating a Do You Rate ?" and "Spell a Tune," both emceed by Warren Hull. .. . and Minute Rub accounts. deal which will bring him to the Web also auditioned a new full- hour simulcast, "The Show Goes On," home screens in person. emceed by Robert Q. Lewis and produced by Lester Gottlieb. Program NORMAN WEXLER is a new Marion Morgan this week started member of the research division of will showcase vast pool of professional performers lined up through cutting the first of 26 half -hour Brooke, Smith, French and Dor- transcribed shows for the War De- regular auditions with prospective buyers of talent being used as rance, Inc., in Detroit. partment, to be scheduled on 1,500 guests.... After riding the video dials during Thanksgiving Day, Jack small stations throughout the na- Perlis observes that not all the turkeys were on the dinner tables. JAMES F. ROCHE, director of The series of shows will pitch public relations and advertising of tion. There'll soon be a Joan Davis blouse on the market. Sounds like reserve corps recruiting. All will be ... Moore - McCormack Lines, has been musical variety shows. an interesting role to fill.... Virginia Travers, who resigned recently elected a director of the New York Eddy Howard will broadcast as publicity head of Compton agency, has become managing editor of Kiwanis Club. nightly over MBS when he begins the Alho and D -A Publishing Companies, which put out a group of his engagement at the Deshler - E. monthly mags. . . . Recommended: Those delicious Maine Lobsters RALPH de CASTRO has been Wallick Hotel in Columbus on elected a vice -president of C. J. Dec. 5th. served up at Guy Lombardo's East Point House Restaurant in Freeport. LaRoche and Company. Crawford Connie Haines NBC "Sweet and Seems like most of Tin Pan Alley moves out there Sunday files... , Paton, vice -president in charge of Lovely" TV program series will Herb Shriner puts it this way: la my home town. there's no television. copy research for the agency, has in Hollywood this winter. originate If you wuz caught lookin' in a window you wuz a Peeping Tom. been made manager of the research Carlton E. Morse has signed department. M. James Manning has Mercedes McCambridge, for the * l' * * been made assistant treasurer of the starring role in his next three -week Dick Rubin, the demon MCA salesman, just came company. chiller for Mutual's "I Love a Mys- back from an extended tour of Calif. and Texas. During the trip tery" entitled "Million Dollar he stopped in San Antonio, had a beer or two, changed a dollar RADIO PROGRAMAS CONTI- Curse." Story will be broadcast NENTAL network of the Republic of bill received a half buck in exchange dated 1824. Just out of coast -to -coast beginning Dec. 19th and Panama has appointed Melchor Guz- and will emanate from New York. curiosity, Dick had the coin appraised and found it to be worth man Company, Inc., as its United West coast ballroom operators four bucks. At that rate of exchange, it's better than selling States and Canadian representatives. have voted Frank Veloz "king of radio shows. RADIO PROGRAMAS CONTINEN- dance" in conjunction with National TAL network is the first and only Dance Week. Their "queen" is Betty {` * * * broadcasting system covering the Grable. Veloz stars on "The Veloz WASHINGTON ROUND -UP: Walter Compton, who used to entire Republic of Panama, with 13 Show" Sundays over KNBH. be well -known hereabouts as quizmaster on "Double or Nothing," is now transmitters in the eight most im- United Productions of America's doing a superlative managing DuMont's Washington outlet, WTTG. portant cities of the country. first public display of TV, movie job Having worked on both sides of the microphone, Walter knows what and industrial film cartoons was a FORJOE the viewers want and what's more gives it to Another for- & COMPANY, INC., na- standout success, drawing capacity them.... tional representatives for radio and crowds during the five -day exhibi- mer localite who's made the grade in the Capital City is Nancy Osgood, television stations, tion at the Burbank studios. announces the now Washington's top femme gabber. . . . Still another former New removal of their Los Angeles office Jack Baily, emcee of the "Queen to larger quarters at 1127 Wilshire for a Day" program is very busy Yorker down there is Jeanne Warner, whose nitely TV Journal is high on the list favorites. Blvd., Los Angeles, under the man- lining up material on his personal of local agement of Lawrence Krasner. experiences for his starring role in * í"I * * the motion picture version of THE MORNING MAIL: "Things aren't tough enough "Queen for a Day." at a TV preem," writes our old pal, Herb Polesie, "but this hadda To Merchandise Novelties r happen on `Twenty Questions' Sat. nite. We had a new make -up On ABC Web Programs Reports On Russia man and he made me lie down on the couch. Said he couldn't Scheduled For ABC make me up sitting or standing. I asked him if he knew what Radio Offers Co. is sponsoring a he was doing and he assured me he was top man in his last job. pair of ABC shows for two perform- r (Continued from Page 1) ances to plug their novelties before describe fully Soviet labor and `In H'wood ?' I asked him. `No,' he sneered. 'At the Walter B. Christmas. The Shoppers Special police methods. The program, super- Cooke Funeral Parlor in N. Y'." Special was carried by the com- ? vised by Michael Roshkind, will * * * * pany on Saturday and will be pre- originate from Paris. sented again this week. Tonight's Edmund Stevens, staff correspond- A holiday mood prevailed In studio A at WEVD Friday and Friday Might's presentation of ent for the Christian Science Moni- for the cast of "My Mother & L" the Yiddish soap opera, .which was Pick A Date With Buddy Rogers tor will report, from London, on celebrating its 2000th performance in seven years of broadcasting. will also be sponsored by Radio Dec. 5, on Soviet internal politics. Offers. The four broadcasts will be Lou 1. Gumpert, veepee of B. T. Babbitt, Inc., makers of Bab -o, was Stevens was formerly ABC's Moscow heard over the same 55 -ABC station correspondent. He has spent more there and congratulated Harry Kalmanowitz, scripter of the five -a -week. line -up as usual. Huber Hoge and than a decade in Moscow. Molly Picon, whose program precedes the soaper, added her congrats. Sons is handling the account. 411. WE'VE LIGHTNING EVERYBODY'S WATCHING KLAC-TV Represented by THE KATZ AGENCY -NEW YORK LUCKY CHANNEL 13 DAYTIME PROGRAMMING Here's the Biggest News That's Hit Television!!

HOOPER RATINGS At the beginning of the second week of AL JARVIS MAKE BELIEVE BALLROOM The first television program that dares to be different! HOOPER RATINGS SHOW ... Average tune -in 10.1% KLAC -TV average share of audience 76.5% Highest two -hour average tune -in 12.9% KLAC -TV highest two -hour share of audience. 80.8%

PULSE RATINGS SHOW .. . Average tune -in 15.6% KLAC -TV average tune -in 77.6% Highest tune -in 20.5% KLAC -TV highest tune -in 84.6% i

Everybody's Climbing Aboard the KLAC -TV Band Wagon!! Your Best Buy In Television and t 'GOT IN THE BOTTLE EVERYBODY'S LISTENING TO KLAC Represented by ADAM J. YOUNG -NEW YORK 570 ON YOUR DIAL DAYTIME PROGRAMMING Take a Look at These Batting Averages!!

HOOPER RATING SHARE OF AFTERNOON AUDIENCE KLAC 10.1

Network Station A 8.0 Independent Station A 5.6

tt .11 B 11.8 It « 6.6

C 23.4 " " C 3.2

D 13.0 " D 2.2

(Latest available HOOPER figures as of August and September)

The Fastest Growing Radio Station In America Radio Is KLAC and KLAC -TV 6 RADIO DAILY Monday, November 28, 1949

Broadcasters Report * TIIE WEEK IN RADIO * Farm Directors Meet Southwest Biz Good Movie Spot Business Shows Increase For 3 Days In Chicago By BILL SILAG (Continued from Page 1) itRADIO DAILY survey revealed day shows. Milton Berle headlined (Continued from Page 1) Lions large an small in competitive large scale plans by the movie Macy's Thanksgiving Day parade. RFD Television" and discussional viewpoints and nor -competitive markets. ap- industry to utilize radio advertising . . . Recent figures revealed that were provided by Bill prove the NAB decision to keep to promote interest in the premieres production of home AM and AM- Givens, WGY; Layne Beaty, WBAP; Broadcast Advertising Bureau with- of new pictures in key cities FM receivers probably exceeded Tom Page, WNBC. in the fold and look forward to re- throughout the nation. MGM, Uni- six million sets in the first ten Saturday evening the A &P Com- pany served as host of a ceiving some sales and promotion versal, United Artists, RKO, and months of the year. . . . WIS, Co- buffet sup- guidance from BAB during the Paramount were shown to be using lumbia, S.C. opened large new studio per. Highlight of the evening was coming year. BAB, they feel. is im- radio spots, station breaks, and pro- and office quarters and received a a speech by Maurice B. Mitchell, portant as a department of NAB gramming in more than 65 markets tribute from the entire NBC web. director of the Broadcasting Adver- and without it the industry organi- at the present time in connection And the Protestant Radio Com- tising Bureau, on the subject "Farm zation would find it difficult to re- with pix openings.... CBS claimed mission announced plans to spend Programs and Advertisers." tain its paying membership. an increase of $5,000,000 in radio more than one million dollars in On Sunday, the day's activities Calvin Smtih, general manager of and TV billings and the NAB told TV programming. opened with a breakfast given by KFAC. Los Angeles, district direc- the Supreme Court that a Little Stanley Pratt was elected presi- the Foundation for American Agri- tor, was among the early arrivals Rock, Ark., municipal tax on radio dent of the Michigan Association culture which was followed by the at Paradise Inn for the two -day stations and time salesmen over- of Broadcasters and the Radio Farm annual business meeting of the session. Smith said that advance turned all previous Court rulings Directors met in a two day session NARFD. Highlight of the afternoon indicated attend- session was the reservations good which had held that radio stations in Chicago. . . . The All Canada discussion topic, ance and that the meeting would are immune to privilege and occu- Mutually -Operated Radio Stations "Selling Farm Programs," during be "a down -to -earth, grass roots, pation taxes levied by cities and urged the establishment of a new which Roy Battles, of WLW, Cin- business session." states. The NAB asked for a re- regulatory body to license and cinnati, served as moderator. Other early arrivals include Carl hearing of an Arkansas case dis- regulate Canadian radio. Others on the program included Haverlin, president of BMI, Inc., missed by the U.S. Supreme Court Negotiations for the purchase of Joseph G. Bumgarner, agricultural A. E. Joscelyn of CBS, Hollywood; two weeks ago.... And, in another KMBC, Los Angeles, by NBC were account executive, E. H. Brown Ken Baker, acting president of legal action, the American Federa- called off by mutual agreement advertising agency, Chicago; Lew Broadcasting Measurement Bureau; tion of Musicians accused the CBC when the web asked certain guar- Van Nostrand, sales manager, WMT, Maurice Mitchell, director of BAB. of being "primarily interested in a antees that KMBC's present owners Cedar Rapids, Ia.; Lowell Watts, Don Lee's Don Tatum of Los Ange- profitable operation, and not too felt were too difficult to fill. NBC KLZ, Denver, and Leo Olsend, les and Kolin Hager, representing greatly, if at all, concerned with the has long wanted its own outlet in De Kalb Agricultural Association, SESAC of New York. aevelopment of Canadian artists." LA, and G. A. Richards, present De Kalb, Ill. Following this discussion the sub- Sessions Start Today KMBC head, wanted to retire. . be called to The Department of Justice has ject of "Servicing the Farm Program The first session will completed its RADIO DAILY, in a front page edi- order at 10 a.m. today by the NAM investigative work and Keeping It Sold" was held prior to filing an anti -trust action torial, took a Washington, D. C. district director, Smith. The morn- press agent to task for neglecting under the monitorship of Chuck ing program will include a preview against three major webs (NBC - Worchester, WMT, Cedar Rapids, crS- and ABC) Standing com- to report all angles of the story on of the BMB study by Dr. Kenneth how all Washington Radio and TV Iowa. Participating in this discus- Baker, NAB director of research mittees of the NAB were out to sion was Charles N. Karr, sales rune in line with association's stations went to bat for Washington and acting BMB president, and a NBC engineer who needed blood promotion manager of the tractor streamlining process. . Mutual s sales pow-pow presided over by transfusions following an operation. division, Allis- Chalmers Manufac- Austin Joscelyn of KNX. billings were increased by $3,800, - turing Company, Milwaukee; Ross u0u and CBS took the first four top Frederick H. Lewis, executive di- Sales techniques and aids will rector of the Herald-Tribune Fresh Wallace, Wallace Advertising Agen- occupy the opening part of the af- rfooperatings ana twelve of the first Air Fund, cy, Des Moines, Iowa; Don Sul- seventeen positions.... A Broadcast lauded the 275 radio sta- ternoon meeting with an address tions in the Fund's primary thir- livan, commercial manager, WNAX by BMI president Carl Haverlin Advertising Bureau revealed a sim- teen -state Yankton, South Dakota, and John C. ilarity in Radio, TV rate pra,:tices. are who devoted free on music matters concluding the time to building interest in Fund's Drae, director, sales promotion and business for the day. A cocktail . . . Raymond F. Guy was elected publicity WLS, Chicago. president of the Institute of activities. Lewis said that, in some party and dinner are scheduled to Radio instances, radio publicity accounted Armour and Co. hosted at a cock- follow and wind up the first day. Engineers and George Benson re- for tail party that evening. This was s.gned as Mutual's as much as 60 per cent of the The cost of labor, personnel, tech- national sales homes found for the more followed by the annual NARFD nical, and programming will be manager after a four -year asso- than banquet, during which Larry Haeg, ciation. 10,000 needy New York kids who covered in tomorrow morning's ses- will have been given free vacations WCCO, first president of NARFD, sion. The broadcasters will hear an The major webs announced ex- in the country this year. served as toastmaster. Speaker for address by Justin Miller, NAB tensive special programming in the banquet was Dr. Kenneth Mc- The Southern California Associa- Kansas president, during the final gathering connection with Thanksgiving Day tion for Better Radio Farland, superintendent of in the afternoon. This will be fol- and Television Public Schools, Topeka, Kansas. utilizing Radio, TV, and simulcast again attacked crime programs on lowed by a forum, discussion, reso- transmission. Most weekly shows the lutions, and the homeward trek. air. were tied into the holiday spirit Ralston H. Coffin was named di- English Teachers' Award Among Early Arrivals and Radio and TV big -name talent rector of advertising for the RCA Among the week-end arrivals of made appearances in one -shot holi- Victor Division. Goes To 'NBC Theater' the California delegation were: Frank Samuels, manager ABC (Continued from Page 1) and ABC -TV; Lewis S. Frost, assist- Zwahlen WMRC Mgr. WMGM Sells Two More at the 39th annual meeting of the ant to vice -president, NBC; Merle Greenville, S. C.-Guy Zwahlen, organization in Buffalo, N. Y. W MGM, N ew York, has announced Among other programs given S. Jones, manager KNX and Co- formerly North Carolina representa- two more sales of transcribed pro- lumbia Pacific network; William tive for the Frederic W. Ziv Com- honorable mentions were "You Are gram series featuring Metro -Gold- There" and "Invitation To Learn- J. Beaton, manager KWKW, Pasa- pany, has been named general man- wyn -Mayer stars and screen proper- dena and president Southern Cali- ager of WMRC, 5,000 -watt ABC af- ing," both CBS. ties. The award was presented by Leon fornia Broadcasters Association; filiate in Greenville. One Show Has Started Arthur H. Groghan, manager C. Hood. chairman of the teachers Sales Affiliates, Inc., sponsoring group Radio Committee. "NBC KOWL, Santa Monica; Gene De- Louis Teagarden, Standard Radio; "The Adventures of Maisie," star- Young, manager KERO, Bakersfield; Walter Davison, Lang -Worth Trans- Theater" originates in Hollywood ring Ann Sothern, Thursday, 7:30 -6 and is directed by Andrew C. Love. Galen O. Gilbert, manager, KGEIt, criptions; Tracy Moore, Robert p.m., started Nov. 24, for Zotoz Long Beach; Robert J. McAndrews, Black, KONA; Bert Horswell, of C. P. r'luid Wave. Getchal and Richard, managing director SCBA; John C. MacGregor Transcriptions; Lee Lit- Inc., is the agency. Transvision Tele- Stork News Merino, manager, KFSD, San Diego; tle, KTUC; Garry O'Brien, KTUC; vision is sponsoring the "M -G -M Harrison "Chick" Kimball, di- Mort Werner, manager and Harry Wayne Sanders, KONA; Stan Spero, Theater of the Air" series on rector of artist bureau at WSB, Engle, sales manager, KVEN, Ven- KFAC; Jack Gross, KFMB; Leo WMGM, Friday, 7:30-8:30 p.m. H. J. Atlanta, is the father of a son born tura; Clifford Ogden and William Schemblin, KPMC; Paul Bartlett, Gold Co., handles the Transvision to Mrs. Kimball Nov. 13. Baby will T. Stubblefield, Capitol Records; KERO and David Milsten, SESAC. account. be named J. Carlton. T ILEYIU AllY

Section of RADIO DAILY, Monday, November 28, 1949 - TELEVISION DAILY is fully protected by register and copyright TELE-RECE! VER MARKET BOOMING New Film Recording Receiver Production Nine Months Of '49 TELE TOPICS Exceeded Whole Developed On Coast Under Way In (an. Of Last Year ON RADIO, the Longines - Wittnauer special Thanksgiving Day show on Development of a new automatic Montreal -Television sets destined (Continued from Page 1) CBS, probably was very pleasant listening. system making possible simulta- for Ontario are coming off assembly On TV, most of it was sheer boredom. sold in the third quarter of 1949 was neous recording, on original film, lines in Montreal. This city is still Featuring the Longines Symphonette, con- from 12 to 13.9 inches, constituting of a live broadcast without inter- without TV facilities apart from ducted by Mishel Piastro, and the - 44 per cent, tubes of 14 inches Witt ruption of the show or additional freak reception over long distance but nauer Choraleers, under Eugene Lowell, and over represented 21 per cent. personnel was announced but has a station at a local plant, the program was primarily audio and un- at the Manufacturers weekend by the Wootten Engineer- where only technicians and em- reported sales of der the restrictions of AM duplication, 648,823 units valued at $17,154,450 ing Co., of Hollywood, Calif. ployees of the company compose the did not belong on video. There were three during the third quarter of this year, System consists of a audience. There is no license to dance numbers, featuring Bambi Linn, "coordination a slight decline from the 777,054 unit" that converts a transmit, so there is no reception during the hour -long stanza and the re- standard units valued at $23,123.698 sold in 16 mm. Mitchell camera into outside the four walls of the plant. mainder was merely orchestral and choral an the second quarter of 1949. About 12 Canadian firms have music. There were many unimpressive automatic unit controlled by the A breakdown of the RMA video inaugurated or plan receiver produc- cath- shots of the orchestra and singers, with camera. ode ray tube statistics shows 609,517 Two additional automatic instru- tion, and by the end of 1949 Cana- the latter reading from a score. Appar- tubes valued at $15.926,047 sold to dian output may reach 7,000. ently cognizant of the fact that music ments, used in the laboratory, con- equipment manufacturers in the vert the films into cannot be seen, the producers to release prints Canadian Marconi Busy third quarter bringing the total for tried suitable for gimmick the show by screening film clips rebroadcast, eliminating Canadian Marconi Co. is turning the three quarters to 1.992,541 units to illustrate various songs. Thus we saw necessity for splicing, editing, etc., out sets at its Montreal factory. valued at $58.253.474. Tubes sold to Wootten said. Release prints r pictures of hills for "H:Ils of Home," a are S. M. Finlayson, general manager, users and distributors, the U. S. obtainable in a of man in a horse -drawn cart for "Going matter minutes said that not only had the company Government, and for export com- Home," and other films, all equally imagi- after processing of the negatives been producing sets since late sum- prised the remainder. has been completed, it was said. native. . . was di- mer but that cross -Canada experi- Show produced and 700,000 to New York -Newark rected by Alan Cartoun, with choreo- System was invented by William ments were being made to test A. graphy by John Butler. Frank Knight was Wootten, Los Angeles 16 -mm. reception possibilities under present TV receiver manufacturers re- the announcer. film producer. Arthur Michaud is conditions. porting to RMA have sent more business manager of the firm. "We are very keen to obtain a than 700,000 sets into retail stores in SECOND special holiday show seen license to operate a television station the New York -Newark area. RMA reported Friday, with 503,352 sets THEby this reviewer was also a bit disap- here in Montreal," he said, "If pri- New Musical Film Series having gone out to 49 cities during pointing. Although much better than last vate licenses were granted now, Planned By Fairbanks areas could be opened up and the third quarter of this year. A year's counterpart, the Elgin - American total of 2,209.724 sets are said to show on NBC was at best a spotty affair. Canadian stations in operation by New series of 26 film have been shipped thus far to these With the exception of the Ritz Bros., musicals the end of next year." starring Danny O'Neil was sched- At RCA Victor, Canada's only areas (since Jan. 1. 1947) by RMA li none of the stars showed to best advan- uled yesterday members, with 1,255,346 having gone by Jerry Fairbanks operative 12 channel test transmit- tage and the high spots were supplied by Productions for production this year. lesser -known performers. Emcee George early ter provides tests for receivers now next year. The 15- minute More than 100 000 sets have gone Jessel offered his usual supply of quips featurettes in production. are planned as a sequel to "Paradise to six cities. with Philadelphia re- about Jolson, Cantor and Zanuck as well Island," now being aired 33 porting 253.301. Chicago 209 600. Los as plugs for his pictures. Milton Berle, by the producer's facilities at Churu- stations. busco studios in Mexico City where Angeles 190294. Boston 11°.928, in who had done an excellent job that morn- Untitled as yet, series addition to New York's 505,703 and ing on the Macy parade pickup, used many theme will "Paradise Island" was shot early be western in contrast to tropical this year. Work on scripts for the Newark's. of the oldest jokes at his command. Phil settings of "Paradise RMA members account for ap- Regan and Frances Langford sang two Island." 26 quarter -hour shows was started Filming is tentatively slated for early this week. proximately 80 per cent of the sets songs each, and neither seemed very manufactured. happy when Jessel got in on the act. The New York was the destination of broad comedy of the Messrs. Ritz regis- on n59 sets in the third quarter. with tered very well in their opening song rou- x3.R42 for Newark. Los Angeles re- tine, but became quite flat in a bit about The Week In Television ceived 52.992. and Chicago 52.906, "Snow White." while Philadelohia was the shipping termin"l for 48,842 sets and Boston STANDOUTS IN THE 90- minute show for 30,695. were Los Gatos, a sensational tum- FCC Conc'udes First Phase Of Color Hearings bling trio, and Florence Hin Lowe, a The FCC concluded the initial phase of its color hearings with two Aid graceful, amazing contortionist. Miss days of comparative demonstrations of CBS and RCA color and Du Mont Radio Emphasi7Ad Lowe, incidentally, was unannounced be- black and white. The Commission proposed that the proponents of the In Xmas Seal Drive cause Jessel was building up an intro for various color systems conduct field tests for at least one hour a day for the Ritz Bros. when she came on. Similar 30 days "with a reasonable number of receivers distributed both to tech- Radio has been called "a vital treatment was received by Avon Long, nical and non- technical perscns not connected with the development of fa ^tor" in the fight against tubercu- who danced to a song by the Charioteers. the system." At the came time, Dr. Allen B, Du ,Nowt revealed that losis by Dr. James E. Perkins. man - The concert hall routine of Mata and his firm is working on a 441 -line color system, still in the experimental aging director of the National Hari was good, but has been on video stage, but with greater color fidelity than either the CBS or RCA sys- Tuberculosis Association. He pointed several times now. Dance numbers were tems.... A plan to syndicate two hours of daytime programming daily out that radio has assisted health excellent, thanks to Esther Junger's chore- to stations on and off the cable was announced by Du Mont. Stations education programs of the tubercu- ography and the efforts of a group of would pay for the shows, not more than $100 an hour, and sell local losis associations and the annual spirited young dancers. Production was a participations... . A large degree of similarity between AM and TV Christmas Seal campaign. Said Per- bit sloppy, with closing production num- rate customs was reported by a BAB survey, with shorter rate guarantee kins: "We wish to express our sin- ber interrupted for the end commercial periods, higher charges for shorter program periods in relation to basic cere thanks to radio for its splendid followed immediately by chain break, hourly rate and extra charges for studio use the major differences. support." 8 RADIO DAILY Monday, November 28, 1949

Five Stations Tell FCC Hyde Reports To FCC Their Petition Yr. Old COAST-TO -COAST On NARBA Problems

WTTM Editor Interviews Guest (Continued from Page 1) U. S. Rep. Speaks On WDRC. (Continued from Page 1) petition for immediate considera- Trenton, N. J.- Commemorating Hartford, Conn. - United States tatives, and that he cannot tell yet tion, pointed out that there has the 204th broadcast of the Rutgers Rep- asentative A. A. Ribcoff, who how it will come out. The NAB been no action at all on either of University Forum, aired over WTTM has just returned from a six -week's resolution of last month, by NAB's his two filings. each Saturday at 12:30 p.m. Arnold tour of Europe, describes his re- Fourth District, did not help mat- The stations include WNYC, New Snyder, station news editor, will actions and his opinions on foreign ters at all, he said. The NAB group York; WOI, Ames, Ia.; WKAR, East act as one of three interviewers on policy in a broadcast over WDRC, had called for economic sanctions Lansing. Mich.; WNAD, Norman. the Saturday, November 29th broad- Manday, Nov. 28, at 6:30 p.m. The against the Cubans, and for permis- Okla.; and WHCU, Ithaca, N. Y. cast featuring as guest speaker Dr. broadcast was arranged by the For- sion to American stations now bound Cohn wrote that: Charles R. Erdman, Jr., commis- eign Policy Association. to protect Cuban broadcasters up to "The inactivity of the Commission sioner of the Department of Conser- their power and effectively spoil vation and Economic Development. Lux Co test Results in connection with this matter has Dayton, WHIO the Cuban signal because of charges had the effect of denying to the pub- 0.-The -Lux Ra- that Cuban stations have for several lic an opportunity of hearing pro- Disc Jockey Defeated dio Theater "Prettiest 15- Year -Old months been interfering with Amer- grams in the public interest. Equally Washington, D. C. -Jerry Strong, Girl Contest" came to a climax in ican stations in contravention of the important, very inactivity has WINX morning man and disc jockey, the WI'_IO listening area November expired agreement. this 21, with the announcement of Betty effectively denied the petitioners has been spinning the records his Statement by Hyde listeners want to hear for the past Jean Tompkins as local winner dur- no their rights under Section 4 (d) of ing Bob "I have desire to spat with ten years. However. Strong was Campbell's "Teen Time" NAB" Hyde said, it is the Administrative Procedure Act program on WHIO -TV. "but unfor- and Section 1.702 of the Commis- forced to admit defeat recently, tunately true that the resolution did when he received the following sion's rules which specifically pro- Holt Resigns WHAY Pnct make it more difficult for us to vide that petitions may be filed to from a request listener. "Please play negotiate with the Cubans." Margaret Truman's New Britain, Conn. - Hillis W. institute rule making proceedings. recording of Holt has resigned as general mana- He said that although Mexico is I am aware of the great volume of 'Mule Train.' Any morning between ger of radio station WHAY to be- not formally participating, there is 7 8 will work before the Commission. Never- and be fine. come chairman of the board of di- a Mexican observer on hand and theless. I think it is unfair to the rectors and chief engineer. This an- that he is hopeful there will be no petitioners effectively to deny their WDAR Covers B -29 Search nouncement is made by the stock- great difficulty with Mexico once a petition by inactivity. If the Com- Savannah. Ga. -WDAR sent its holders of the Central Connecticut new aggreement is achieved. mission desires to deny the prayers Program Director, Milton Bellah, Broadcasting Company. of the petition, it should act upon and Chief Engineer, Howard Jewett, Big Brother the petition and deny them rather out to cover the search for the sur- WCS/ Airs IC Contest Grout than to continue to ignore them." vivors of the B -29 which crashed Columbus, Ind. - Radio Station Seeks Aid Of Radio while flying to Bermuda. These two WCSI-FM again this year has commen were airborne for seventeen pleted arrangements to broadcast Philadelphia -The Big Brothers of More Co- operation Urged hours, and while the plane they the Big Four Christmas basketball Am "rica. a leading volunteer agency By Missouri Newsmen were on did not locate the survivors, tournament, The Indiana Classic, to in the fight aeainst iuvenile delin- they came back with an interesting be held in Butler Fieldhouse, Indi- quency, has enlisted the aid of spon- Jefferson City, Mo. -The Mis- story for a fifteen- minute broad- anapolis. This is the second year that sors and stars of network radio souri Asso"iation of Asso ^fated cast. 'VCSI has broadcast the event. shows to promote the observance of Press Broadcasters, meeting here. Rig Brother Week throughout the emphasized radio's role in the ex- Urges More Simplicity Five New Programs U. S. and Canada Jan. 15 -21. Mem- change of news and directed that bers of the Public Relations Advi- the Association's Continuing Study In Planning Advertising Being Packaged By CBS sory Committee for Big Brother Committee explore the matter fur- Week include Donald W. Thorn- ther. The greatest challenge, accord- Roanoke, Virginia -The need for CBS has packaged five new shows burgh, president of WCAU; H. A. ing to the meeting, lies in develop- simple and straightforward adver- which have been auditioned and Batten, president, N. W. Ayer and ing a cooperative spirit on the news tising was emphasized by Leonard may become part of the web's Son, and Norman W. Geare, of front. W. Trester, chairman of the Adver- schedule within the next few Geare- Marston, Inc. The Advertising The news broadcasters agreed, by tising Committee of the United months. All were created by the Council is also cooperating in the a majority hand vote, to accept States Chamber of Commerce; in an network's program department un- observance. collect calls from other members address before the Roanoke Adver- der veépee Hubbell Robinson. when the members wished to relay tising Club last week. "The Show Goes On," full -hour NAB Sends FM Members news of primary importance to the Trester said there is a challenge variety series starring Robert Q. accepting station. to those engaged in advertising to Lewis will be auditioned as a simul- Revised Ownership Study Bruce answer critics "not only by creating cast on Dec. 1. If it clicks, CBS may Barrington, news director Washington DAILY of KXOX, was elected president of a better public understanding of the spot it in the 10 P.M. period on Bureau of RADIO purpose and function of advertising, Tuesdays. "Up For Parole," a half - Washington -NAB announced Fri- the group and Jim Monroe, KCMO. day that it is sending FM members vice - president. Merrill Chilcote, but also by cleaning the stables hour dramatic series based on case where necessary." He continued histories of decisions granted by a revision of its 1948 study "Proce- managing editor of the St. Joseph dures for Determining FM Set Own- News -Press was guest speaker. He "The Federal Trade Commission has state parole boards, has been de- been looking with a jaundiced eye veloped and now waits program- ership by Communities." The study discussed the prejudice, among is by Dr. Kenneth H. Baker, research newspapers, against sharing a story on distribution methods which in ming action. particular lines are inseparable from A five -a -week daytime serial director, and outlines inexpensive with another member in the same methods to estimate set ownership territory. nationally advertised brands." "Halfway To Heaven" also awaits The Chamber of Commerce repre- action as do two 5- minute quiz for those stations which need special sentative told the club that "Consu- shows, "Spell A Tune" and "How circulation figures. Emerson Dividend mer publications, generally critical Do You Rate." It was suggested that now or early Emerson Radio stockholders will of our distribution system and of its next year is an excellent time for such studies. receive a 10 per cent stock dividend keystone- advertising have tripled in Round Table Discussion Set on December 23, 1949, the company circulation since the war. Also, ac- Cambridge, Mass. -"Are Christi- has announced. The board of di- cording to the Psychological Corpor- anity and Capitalism Compatible" Patton Joins ABC, Chi. rectors in voting the dividend said aiton, the number of people who be- will be the topic of a special ABC Chicago- Appointment of Phillip that rapid expansion of television lieve advertising increases the cost forum from Cambridge High and G. Patton as executive produce? for dictated the necessity of conserving of goods is at an all -time high." Latin School on December 3. Au- ABC here was announced last week funds to meet any requirements Trester, who is also Director of thor Clare Booth Luce and Dr. by Fred Killian, Central Division that might arise. The Emerson Public Policy for the General Out- Reinhold Neibuhr of Union Theo- program director, Patton will be in Radio and Phonograph Corporation door Advertising Co., Inc., said pub- logical Seminary will speak. A stu- charge of directors and program paid cash dividends of $1.30 per lic opinion was made locally. He dents' round table will follow the assistants and will maintain general share in the fiscal year ending Octo- urged clubs to reach people through discussions on the full -hour broad- supervision over continuity and ber 31, 1949. local action. cast. film departments. The National Daily Newspaper of Commercial Radio and Television

VOL. 49, NO. 38 NEW YORK, TUESDAY, NOVEMBER 29, 1949 TEN CENTS

NARFD NAMES OFFICERS, LISTS AWARDS Nigltlifers Roy Battles Prexy; Pitt! Veep; Mitchel Talk Feature After midnight radio programs Alainpi draw American tourist trade, 16, NAB, Meet Corey Thompson, manager of 10 -Year Farm Broadcasters Cited; Of Dist. CKVL in Quebec, told the Massey Commission on Arts, Leiters and Association 'Handbook' Ready Phoenix, Ariz. -The 16th District, Sciences. He submitted to the NAB, convention opened here this Commission that all state -owned morning with greetings from Hon. transmitters should give service Chicago -Roy Battles, farm Dan E. of Arizona. Garvey, Governor 24 hours a day to attract holiday- New England Group director of WLW, Cincinnati, The meeting was called to order ing Americans in Canada. by Calvin J. Smith, NAB district was elected president of the director, and Austin Joscelyn, KNX, Form Regional Web National Association of Radio who introduced Maurice B. Mitchell, Farm Directors at the group's director of BAB. Mitchell gave his sixth annual convention held famous "Mitch's Pitch" on "Increas- Col. Records Sets Boston-Twenty -one stations in ing Radio's share of the Advertising six New England states have formed here at the Stevens Hotel over Dollars," "National Spot Business" the New England Broadcasting Sys- week -end. Some one hundred and "How to Turn People into Radio Spot Campaign tern, Kettle- Carter, radio representa- and twenty -five farm direc- (Continued on Page 8) tives in Boston, has announced. NEBS says the stations will be tors were present here for the Columbia Records will use spot Hedges Named Chairman sold as a single unit, or by parts. (Continued on Page 5) radio in local markets throughout The newly formed network is hold- Of March Of Dimes Drive the country in a special pre - ing a sales meeting at Boston's Ho- Christmas campaign to plug their (Continued on Page 8) Fax Presentation William S. Hedges, NBC vee -pee LP line. The spots will be in addi- in charge of planning and develop- tion to the regular co -op shows used ment has been named chairman of by local record dealers. WJR Aids Farm Directors The Made To Columbia 'U' the Radio & Television Broadcasting radio advertising will be sup- With Mobile Studio In Chi. Stations Division of the fund raising plemented by ads in local news- drive for the National Foundation papers and national magazines, Chicago -The complete facilities A facsimile transmission and re- of Infantile Paralysis, it was an- according to Ken McAllister, Co- of WJR's mobile studio again ceiving system has been turned over nounced by Emil Schram, chairman (Continued on Page 2) were made available to the nation's to the Columbia University Gradu- of the greater New York 1950 March radio farm directors meeting in ate School of Journalism by the of Dimes. Mr. Hedges is also presi- Hearing By FCC Dec. 20 New York Times, Dean Carl W. Chicago for the National 4H Con- Ackerman announced yesterday. dent of the Radio Pioneers. On WHOM Shift To N. Y. gress and the International Live According to Mr. Schram, a quota Stock Exposition. The The equipment will enable stu- studio is lo- dents to study the techniques in the (Continued on Page 2) Washington Bureau of RADIO DAILY (Continued on Page 2) field of electronic communications, Washington -The FCC has sched- according to the dean. He says the GOP Publicity Director uled oral argument for December KHO Tower Damaged 20 on its proposal to deny the appli- (Continued on Page 5) Dies Suddenly On Sun. cation of WHOM to move its studios In Northwest Wind Storm Washington Bureau of RADIO DAILY from Jersey City to New York, it Taylor Denies Charges Washington -William C. Murphy, said yesterday. The studio shift had More than 400 feet of the 826 Of 'Monopoly' By FTC Jr., 51, publicity director of the appeared to be merely a matter of foot tower owned by station KHQ, Republican National Committee, formal approval, but ran into a NBC outlet in Spokane, Wash., lay Henry J. Taylor, ABC news corn - died on Sunday in his sleep of a policy shift during the long period crumpled on the ground following mentator, yesterday denied Federal heart ailment. in which it was pending. An initial the severe wind storm which last Trade Commission charges that his Murphy assumed the Republican decision is now out denying the Saturday lashed the Pacific north - Package Advertising Company party post in May, 1945, after having change. (Continued on Page 8) "tended to create a monopoly" in served for 25 years as a political unpatented wax paper wrappers reporter in Washington. His news- which Taylor is alleged to have (Continued on Page 8) W. U. Hits AT&T 'Monopoly' (Continued on Page 5)

Reticent. At Hearing On Video Relays Anniversary Washington Assistant Attor- the - Washington Bureau The second anniversary of ney General Herbert A. Bergson, of RADIO DAILY while it would require interconnec- establishment of the State of head of the anti -trust division of Washington-The right of AT &T tion, for instance, with Philco's to Israel by the United Nations will the Justice Department, has re- monopoly in TV relay was ex- microwave relay setup between New special broad- amined by the FCC be observed by a fused comment on reports that yesterday, as York and Philadelphia, it would not cast over WLIB today. The station his division must decide shortly it held hearings on its initial require interconnection of AT &T decision ordering the company will broadcast recorded excerpts whether it will proceed with an to circuits with Western Union facili- from UN proceedings two years all -out anti -trust suit against the permit inter - connection with pri- ties between Phladelphia and New vately -owned relay systems ago when the state was ap- three major nets. Bergson was for the York. proved. The program will also absolutely unwilling to answer intercity sending of TV programs. The Commission proposal is that Western include music appropriate to the questions regarding the probe. Union registered a stiff the Bell System be required to per- occasion. protest against the Commission or- mit the use of the privately -owned I der as drawn, on the ground that (Continued on Page 7) 2 Tuesday, November 29, RADIO DAILY 1949

Col. Records Sets t f COMING AND GOING 1==. Radio Spof Campaign Vol. 49, No. 38 Tues , Nov. 29, 1949 10 Cts. A. E JOSCELYN, director of operations for W. W. CHAPLIN, commentator for NBC CBS in Hollywood, and MERLE JONES, gen- and narrator on the network's to "Report (Continued from Page 1) JOHN W. ALICOATE Publisher eral manager of KNX- Columbia Pacific Net- America," is expected back tomorrow from work, are returning to the film capital after Houston, Texas lumbia's manager of distribution FRANK BURKE Editor having attended NAB's District 16 meeting in and promotion He says the ads will Phoenix, Ariz. MAURICE B MITCHELL, director of the MARVIN KIRSCH . Business Manager Broadcast Advertising Bureau of the NAB, concentrate on the new LP model EARL MULLIN, publicity manager of the today is in Los Angeles to address the Adver- 103. the older 102 model and LP Published daily except Saturdays. Sundays American network, is bock at his desk fol- tising Club of the movie city on the subject, records in general. a week vacation. "Increasing Broadcasting's and Holidays at 1501 Broadway, New York, lowing -long Advertising Dol- Columbia is also working on film (18). N. Y.. by Radio Daily Corp., J. W lars." Alicoate, President.and Publisher; Donald M HERMAN GUERIN, development -group ad- spots to be used 'for television, but Mersereau, Treasurer and General Manager; ministrative assistant in the engineering de- GORDON GRAY, vice -president of WIP, there is doubt that this media will is in N. J., at- Philadelphia, is in Marvin Kirsch. Vice -President; Chester B portment of NBC, Camden, Chicago on business He'll be used before Christmas. Hahn. Vice -President- Charles A. Alicoute, tending o meeting on television lighting be there through tomorrow. Secretary. Terms (Postage free) United, MORTIMER W. LOEWI, director of the Du- JOHN DERR, assistant director of sports at States (other than California) $10 00 one network, is resting up for awhile in CBS, bock from South Bend, Ind., where on year; California, $15.00. Foreign, $15 00 Mont Noma Using TV Spots Address all communications to Radio Daily. Hollywood, Florida. Saturday he directed and produced the network's broadcast of the Notre Dame -Southern 1501 Broadway. New York (18). N. Y. JOHNNY LONG and the members of his California game To Sell Xmas Novelties Phone Wlsconsin 7 -6336. 7.6337. 7.6338 Mass., another stop Cnhle address: Radaily. New York. band are in New Bedford, in their current series of personal -appearance GEORGE CASE, manager of WNAO, Raleigh, Noma Electric Corporation is using engagements. N. C., is spending some time in Gotham on WEST COAST OFFICES station business. TV for the first time to advertise Alien Kushner, Manager PHIL ALAMPI, farm director of WJZ, is their line of Christmas decorations 6425 Hollywood Blvd. Phone: Gladstone 0436 due bock today from the annual meeting of JOE WEIL today is flying to Hollywood to The first of the one -minute film WASHINGTON BUREAU the Rodio Form Directors, which was held at supervise production of o special fund trailer Andrew H Older, Chief 6417 Dahlov n Rd. the Stevens Hotel in Chicago. and several television spots. spots appeared last night and others Phone: Wisconsin 3271 will be run over 32 stations in 11 CHICAGO BUREAU WJR Aids Farm Directors Hedges Named Chairman cities throughout the country from Hal Tute, Manager. now until December 21st. 360 No. Michigan Ave With Mobile Studio In Chi. Of March Of Dimes Drive Phone: Randolph 6.6650 H. J. Williams. advertising man- SOUTHWEST BUREAU ager for Noma, says this is the first Paul Girard. Manager (Continued from Page 1) (Continued from Page 1) step along this line. He adds that Tower Petroleum Bldg . rated across the street from the of $4,000,000 has been set as the radio was tried some years ago, but Dallas. Texas 42 Phone: Riverside 3518.0 Stevens Hotel. Last year differ- goal of the 1950 drive in the greater with little success. Williams says ent stations transcribed programs Entered as second class matter. April 5, New York area. The national case that color television might make 1937. at the postoffice at New York. N. Y., at the WJR studio for rebroadcast load of infantile paralysis is ex- television ads for them much more ..der the act of March 3. 1879. over their own stations. The records pected to reach 40,000 with nearly effective. The Albert Frank -Guen- and facilities were offered at no 2500 cases in New York City alone. ther Law Co. is the Noma agency. cost to the radio stations as a Goodwill station public service. Many types of programs were recorded varying from transcrip- FINANCIAL tions of 4H Club and Live Stock 1 Sovernt,er 2g I Exposition news highlights to inter- NEW YORK STOCK EXCHANGE views with local winners of Na- Net tional 4H Club and Livestock He High Law Close Chg awards. ABC .. 738 714 714 General Manager Harry Wisu)cr Admiral Corp 2914 29 29 led a WJR delegation consisting of Am. Tel. & Tel. 14678 14658 14678 lá Farm Editor Marshall Wells, pro- CBS A 25 2478 25 motion manager. James Quello. and means Philco 297.8 2934 2978 producer engineers Bert Vangeisen RCA Common 1238 1218 1214 and Keith Kinney. The WJR studio RCA 1st pfd. 731,7 7258 731,z Stewart -Warner 1178 1178 1178 14 usually functions under the direc- Westinghouse 28 2712 271:2 - Si tion of Farm Editor Wells to bring Westinghouse pfd 10212 10212 1021/2 radio to the farmer and to rural Zenith Rodio 2834 2858 283; 14 Michigan and Ohio areas. It has business ! NEW YORK CURB EXCHANGE been a popular feature at many Hazeltine Corp 1534 1518 1S3í 3á state and county fairs and agri- Nat. Union Rodio 212 212 212 - IB cultural conferences. OVER THE COUNTER He's in no Bid Asked There's no mistaking that look on Leo's face. 151/4 mood to DuMOnt Lob. 14114 Arch Kepner monkey around -he means business! Stromberg- Carlson .. 1334 1S W -I -T -H means business, too. A different kind of business. Arch Kepner. continuity editor Economical, profitable business for advertisers who are looking of WQXR, died Sunday at New for low -cost results. York's Mount Sinai Hospital after ;1 GOODWILL GESTURE Year after year, W -I -T -H proves to its advertisers that it's two -month illness. Kepner was born the big bargain buy in Baltimore's rich market. Here's why: BRINGS IN RETURNS in Frankfort, Kentucky and gradu- W -I -T-H covers 92.3% of all the radio homes in the Baltimore ated from Princeton University. He trading area. W -I -T -H gives you more listeners for less Hollywood - Goodwill promotion of stations joined WQXR in 1937 as an an- money than any other station in town. throughout country via special Christmas shows nouncer and was chief announcer sold at Oat price in all markets was reported to That's why you can do so much with so little on W- I -T -H. he in final stretch by Joseph F. MaeCaughtry, for the station when he joined the So don't monkey around. Remember that W -I -T -H means President of Cardinal Co, radioTV production Navy. After his service, Kepner profitable business. Get the whole story from your Headley - Orm returned to WQXR as head of the Reed man. Organiralion packaged top Haines in lour continuity department. guarter -hour programs tailored for onetime broadcast during coning holidays Labeled A champion bridge player. he -Xmas-4- the entire package has been wade reached the quarter finals of the available lo all market, for Oat price el $20.00. 1949 Vanderbilt knock -out team -of- Response to this station promotion has been Ierrif1r, according lo MaeCaughtry. Indications four national tournament. are a minimum of 400 station: will tarry Cardinal Christmas shows during holidays.

Four shows are design ^d to be broadcast as Wedding Bells late as Dieimber 25th. if not before. Mike Dann, NBC trade publicist. BALTIMORE, MARYLAND Company is Idling orders frein its Hollywood and Joanne Himmcll, of WNBC's headquarters at 6ni10 Sunset Boole yard. Holly "Tex and Jinx" staff will be married Tom Tinsley, President Represented by Headley Reed wood. Calif. Friday, December 2. The newlywed: will honeymoon in Nassau. fi

Jamison has something on his mind...

s As a matter of fact, our Mr. Jamison, one of the brightest young men in town, has plenty on his mind.

Although he is much more salesman than statistician, he has a a ready fund of facts and figures on the broadcasting business that is the envy of many a representative twice his age.

"I look at it this way," he will tell you. "There is nothing secret about most of the information I carry around in my head (where I can always find it). Most of it is available in various standard or special sources of information. The rest you can r get for the price of a phone call to the right man. But the point is this: when an advertiser or a broadcaster wants information, he is very likely to want it fast. And the man who can give him the most information fastest is the man who is serving him best. Radio representation, as you know, is a service business. We don't actually own anything but the furniture -Spot Radio, the product we sell, we sell for somebody else.

"The fact that my clients appreciate this fast service helps me sell more time -the right time- either to them or for them. And the fact that any Weed and Company representative can do the same lets us today do more business for our clients (advertisers and broadcasters alike) than ever before."

radio and television station re resentatives Weed new york boston chicago detrolt and company san francisco atlanta holly ood t

Tuesday, November 29, 1949 RADIO DAILY

AGENCIES SOUTHWEST

BROOKE, SMITH, FRENCH & RALPH WIDMAN, Sports Director DORRANCE, INC., Detroit and of WFAA, Dallas, was the un- New York advertising agency, an- witting originator of a new "bowl" nounces the addition of William game to stop all further trends in Ross Fry as a creative supervisor in that direction. A mere mention, on the Detroit division. Fry, a graduate one of his sports broadcasts, of the of Columbia University, has had California Corencntary.. . interest in several Eastern "midget 23 years' experience in the adver- Absence of broadcasters who are attending the NAB games" brought forth an open chal- tising field with General Motors, District convention at Phoenix leaves radio row rather deserted this lenge from the little town of Gause, Chrysler, the Geare- Marston Agen- Texas, which boasted an undefeated week. . . . practically all of the top broadcasters made the Arizona cy in Philadelphia, and Campbell - and untied "midget" football team. Ewald in Detroit. trek. . . . Pat Patricoff. former Steve Hannigan San Saba, Texas, promptly chal- Hollywood publicist, showed the film colony trick or two lenged the challengers and when MANNTE GREENFIELD ASSOCI- when she produced a movie short, "Santa's Work- Midman told the story, the Cameron, ATES, publicity, now handling sing- Texas, Chamber of Commerce was er Jo Stafford in collaboration with shop" and planted it as an entertainment feature on 40 TV stations. flooded with demands for sponsor- the Margaret Ettinger office of ... Pat's film was a plug for North Pole, N. Y., on Whiteface Mountain ship, with the result that the "Milk Hollywood. The Greenfield organi- in the Adirondacks and carried a smart plug for a new line of toys.. . . Bowl" game was arranged for De- zation has also added Capitol Rec- "Kornegie Hall," comedy TV musical show, featuring Freddy Fisher cember 10. WFAA, Dallas, will ords' musical director, Paul Weston carry the entire game and give the to its stable. and his Snicklefritz orchestra, has been added to the program sked little fellers the same treatment of KLAC -TV. . .. Joseph T. Ainsley, director of the " "First N.ghters" for they accord Southwest Conference PAUL ROBERTS, formerly a ra- the past 15 years is handling the new Jay Lee Rocca -Hal Davis produc- games. The future grid stars, who dio director at NBC, has joined the tion.... Irene Ryan begins her third year on the Bob Hope show with will shine in the first "Milk Bowl" radio department of Benton & fracas, are all under 13 years and on NBC. . . . west coast staifers of NBC are Bowles as script editor and radio tonight's broadcast under 100 pounds. director. betting that more executive changes will be made in the radio depart- Roy Hofheinz, President of KTHT, ment of the network in New York before January 1st.... G!enn Langan MBS outlet in Houston, was hon- THE ADVERTISING COUNCIL plans to halt transcriptions of his "'Mystery is My Hobby- on the Mutual ored speaker, at- the -breakfast -table. will give radio bulletin and car card before the Executives Association support to the American Heart As- web and to go "live- around January 1st under Knox pharmaceutical of Houston. Bill Bennett was pro- sociation next February during the sponsorship. gram chairman and introduced drive for funds that month. * * * * Hofheinz to the club which holds regular breakfast 7:30 There are now better than 260,000 meetings at DAVIS BROS. FISHERIES COM- TV receivers in the AM each week. PANY. INC., of Gloucester, Mass., Los Angeles areas. Figuring five viewers per set, this gives a Bob Hope will make a personal has selected James Thomas Chirurg total of 1,300,000 regular TV fans. Statistics are really jumping. appearance in Fort Worth Decem- Company. Boston and New York, ... MJB Company, coffee, and American Tobacco Co., have re- ber 2 at Will Rogers Coliseum. as its advertising agency to promote Proceeds from the show go to the newed on Don Lee TV -KTSL. Coffee Co. account is placed through two of its products in nation -wide Free Milk and Ice Fund of the Star - markets. These products are a new John Blair Co. & BBD & O agency, San Francisco.... Bill Shaw, Telegram WBAP's newspaper af- cat food and a new addition to the KNX -CPN assistant sales manager, returned from a three -week filiate. The entire production, pub- famous Deep Sea Dave line: f resh- trip to New York and Chicago on a sales stint.... Teddy Hart licity and promotion of the show frozen fish is fillets. Davis Bros. will has field being handled by station person- be served through the Chirurg Bos- entered the TV producing through Teddy Hart Produc- nel. In addition to his personal ap- ton office. tion, which will make thirteen subjects, 15 minutes each. Studio pearance, Hope is in Texas to look space now is being set, with shooting to start late in December. after oil interests, go bird hunting, VISION -CRAFT CO. of Newark ... Radio Station KSJO, San Jose, California has renewed their attend the Notre Dame game and has named H. W. Hauptman Co. to a smoker, and to play an exhibition handle television shows and other contract with World Broadcasting System for use of their trans- golf match at Rivercrest Country advertising. cribed library service.... Jerry Devine is recording his December Club in Fort Worth. He arrives by 2, 9 and 16th ABC "This Is Your FBI" broadcasts, so that he can plane Wednesday, November 30. D. C. BERRY, advertising manager take a combined business and vacation trip to New York with for McKesson and Robbins, Inc., needs a well . has been promoted to vice -president his family. Jerry deserved vacation... The Lyon in charge of advertising. Van & Storage Co., Los Angeles, will sponsor a 13 -week series of six weekly participations in the KNX "Housewives Protective JOHN W. CUNNINGHAM has League -Sunrise Salute" programs featuring Knox Manning. Order joined Sloane -Stoll, Inc., as an ac- was placed through Smalley, Levitt & Smith, Inc., Los Angeles. / count executive. Meredith Pratt is the KNX account executive. 1370 K' INSULINE CORPORATION OF * * * * WATTS 45000 Of AMERICA of Long Island City, Sterling Drug, Inc.. has signed a 52-week renewal of PROGRAMS in radio electronic parts manufacturer, "Bride and Groom" broadcasts over 222 stations of the American Broad- fEAtURES has named Bass and Co. as their GUISHED agency. casting Co.'s radio network effective January 2nd, 1950. Show is em- D1S1N. ENGLISH ceed by John Nelson and produced by Marvin Beck. Jack McElroy is FRANK BRINE has been named singer -announcer. Dancer -Fitzgerald.Sample, Inc., handled the deal... . . 1Ew/ advertising manager of The Babb The famous Santa Claus Lane parade, in which NBC and KNBH stars Ál" Co. appear, was televised by KNBH, from the corner of Sunset and Vine. Hol. ^ , AUDIENCES RESPONSIVE lywood, on last Wednesday. . . . Larry Finley Productions will open 9 'MARKETS WITtaK Sales Executive another office in Portland, Ore., this week as distribution center of / ARIA TELEVISION and RADIO radio stations in the Pacific Northwest. . .. Bill Gillett, v.p. and director TNE NpEWTAN W PACKAGE SHOWS of TV for Young and Rubicam, Inc., agency, is in from New York to iAETROter HO'S WEVD o^. available visit Hollywood office for ten days. . . . Les Mitchel, producer -director 5.4 Advartirarr Among Excellent contacts with Agencies and of "Skippy Hollywood Theater," returned to Los Angeles after three Sponsors of Big Time programs. 1VEV0 Write or Wire Box Number 289, weeks in London, England, where he produced six special "Skippy" 117-119 W. 46 St. RADIO DAILY, 1501 B'way, N. Y. shows to be heard over CBS. HENRY GREENFIELD, Mg. Director NIA s i Tuesday, November 29, 1949 RADIO DAILY

Tele-Sei Production Battles Named President Fax Presentation Rapid, RMA Reveals Of Radio Farm Directors Made To Columbia 'U'

Washington Bureau of RADIO DAILY (Continued rom Page 1) (Continued from Page 1) Washington -Production of televi- meet. Other officers elected were: KNBC, Pacific Southwest; Homer apparatus has been installed in the sion receivers by RMA member Phil Alampi, WJZ, New York, vice - Martz, KDKA, East; and a chair- Journalism Building on the Colum- companies is going along at a rapid president, and Chris Mack, WNAX, man to be selected for the East bia campus. rate, with the weekly turnout for Yanktown, South Dakota, secretary- North Central region. The gift includes a complete scan- the month of October amounting to treasurer. Chuck Worcester, chairman of the ning assembly for recording of copy 76,193 for a total of 304,773 sets dur- Panel discussions occupied a ma- professional guidance committee, and 16 console receivers, spare ing the month. This was about 35 jor part of the confab with mem- and farm director of WMT, Cedar parts and special paper for facsimile per cent better than the September oers agreeing that with increasing Rapids, Iowa, announced that work transmission. The equipment was total-and RMA estimates that non- economic competition the farm de- has been completed for the groups' manufactured by the General Elec- member companies turned out partment of a station could no long- "Radio Handbook of Farm Broad- tric Co. enough ses to push the October er be a luxurious step -child but casting" and will be available short- figure to more than 360,000. This trom now on must stand on its ly after the first of the year. Be- brings the year's figure to 1,707,613 own two feet. In summing up the lieved to be the first work of this Calvin B. Conway sets for members, with total produc- panel discussions Sam Schneider of kind ever assembled, the handbook Calvin B. Conway, 36, staff or- tion for the first 10 months probably KVOO, Tulsa, said that successful will be of immeasurable aid to sta- ganist for WFAH, Alliance, O., and well over two million sets. farm programming is not a one man tions desiring to set-up a farm de- well -known dance band leader in FM -AM and FM -only sets turned job but must be a co- ordinated ef- partment, for new stations, colleges that area, was killed Nov. 22 in a out last month totalled 83,013, comfort from all departments of the and others. head -on automobile crash five miles pared with only 70,936 the month be- station including sales, publicity, Now comprising one hundred and east of Canton, O. He was also fore, with FM bands on 50,545 of the programming and promotion to- seventy -five members, a drive will formerly employed by WHBC, TV sets which came off the lines gether with the cooperation of the be instituted under the chairman- Canton. Conway had his own or- last month. The year's high was advertiser and agency. ship of the new secretary -treasurer, chestra in Canton for many years. chalked up in the production of AM- Citations were awarded farm di- Chris Mack, to increase the group's His wife and two children survive. only sets, with 587,267 reported. rectors who have served as agricul- membership. The NARFD will also October total for all three kinds tural broadcasters for more than get together in Washington this of sets was 975,053 sets -the 1949 ten years. Special recognition was summer, prior to Congressional ad- Will Sponsor Basketball high. given the following at the annual journment, for meetings with the Newark -Atlantic Refining Com- banquet here Sunday night, for Department of Agriculture, Farm pany has signed as sponsor for the Taylor Denies Charges more than twenty years service: Congressional committees and farm twenty -one home basketball games Arthur C. Page, WLS, Chicago; organization people. Next year's of Seton Hall College over WNJR, Of 'Monopoly' By FTC John Merryfield, WWJ, Detroit; annual confab will again be held in it was announced by Harry Good- Wallace Kadderly, KGW, Portland, Chicago, just as this year, in con - win, station general manager. Bill (Continued from Page 1) Oregon; George C. Kister, KMMJ, nection with the 4 -H Convention Moore, WNJR sports staffer, will licensed on a royalty basis, other Grand Island, Nebraska; Bill Mac- and International Livestock Expo- do the play-by-play with the second wax paper manufacturers to use. Donald, KFAB, Omaha; Ken Gapen, sition. man yet to be named. The FTC said that Mr. Taylor, who United States Department of Ag- purportedly collected $1,300,000 in riculture, and Charley Stookey, royalties in the years 1931 -'45, KXOK, St. Louis. manufactured and sold under his Ten -Year Men Listed own trade mark, Ad- Seal -It, printed Farm broadcasters receiving cita- inserts and outserts used by bakers tions for more than ten years serv- for advertising media in transparent ice were: Herb Plambeck, WHO, ,1 wrappers. Des Moines; Jim Chapman, WTAM, Fashion Note Taylor Denies Charges Cleveland; Harry Campbell, WBBM, Taylor stated yesterday that the Chicago; Sam Schneider, KVOC, Can you name the onfy radio personality who was FTC was late in bringing the charges Tulsa; Charles Worchester, WMT, (1) a speaker at the 1949 Fashion Designer Lecture to light and said that he had Cedar Rapids; Glenn C. Lorang, Series at (2) "nothing to cease and desist from" K H Q , Spokane; Layne Beatty, Carnegie Institute, elected a regional since all licenses referred to by the WBAP, Fort Worth; Amos Kirby, director of the Pittsburgh branch of Fashion WCAU, Philadelpha; Everett Mitch- t Commission had been rewritten two Group, Inc., (3) invited to accompany a recent years ago. He likened his situation ell, NBC, Chicago; Phil Evans, with that of a lessee in an apart- KMBC, Kansas City and Emil Far- Fashion Study Tour of France and England? ment who had a dog and who, after mer Bill, WMBD, Peoria. Answer: Janet Ross, director of the KDKA 't signing a lease and moving in, For the first time regional meet- found that a new apartment regu- ings will be held with farm broad- Shopping Circle (9:30 -10:00 AM, Monday through lation prohibited dogs. "The only casters from each respective area Friday). Can you give the number of replies being thing to do," said Taylor, is to re- as well as colleges and others pulled by two recent announcements on the Shop- e' write the lease, and, in our case, we invited to participate. Regional did that more than two years ago." chairmen who will conduct the area ping Circle? Answer: 3,375, from 86 counties. Do A commission spokesman said confabs sometime during 1950 are: you know how economically you can get your that the proceedings had started in Mel Hanson, WOW, West North r product on the Shopping the 1946 and that the FTC found that Central; Glenn C. Lorang, KHQ, Circle? For answer Taylor held two patents, one cov- Pacific Northwest; Henry Schact, call Kl)KA or Free & Peters. ering the method of applying the A advertising bands to the wrappers Producer On "Sardi's" Today and the other covering the package Frances Scott, radio and tele- resulting from use of the method vision producer, today will be one PITTSBURGH KDKA patent. However, the FTC charged, of Bill Slater's guests on "Luncheon 50,000 WATTS 1 Taylor does not own any patent at Sardi's" over WOR at 1 p.m. right which gives him control over NBC AFFILIATE the manufacturc and sale of Ad- licensing agreement referred to had Seal-ItSeal -It bands. terminated in March along with the The proccedings were brought patents of the bread wrapping WESTINGHOUSE RADIO STATIONS Inc under the FTC law which charges method. His company, which also WBZ WBZA WOWO KEX KDKA WBZ the commission with enforcing the manufactures the wrappers, issued KYW -TV tstatute against unfair trade prac- licenses without charge, Mr. Taylor National Representatives, Free & Peters, except for WBZ TV; tices. said, and required from the licensees for WBZ -TV, NBC Spot Sales Taylor said that the FTC charges a uniform royalty on sales actually were "entirely academic" since the made.

i1 A 6 RADIO DAILY Tuesday, November 29, 1949

NETWORK SONG FAVORITES PROMOTION The top 30 songs of the week (snore in case of ties), based NEU! BUSINESS on the copyrighted Audience Coverage Index Survey of News Program Contest Popular Music Broadcast over Radio Networks. Published KTSL, Los Angeles: American Promotional contest for "Wendy by the Office of Research, Inc., Dr. John Peatman, Director. Cigarette & Cigar Co. has renewed is its three -times -weekly film spot par- Warren and the News" over CBS Surrey Week of November 18 -24, 1949 a week per- ticipation in "Lee's Lair" Mon. - under way for thirteen TITLE iod. according to an agency spokes- PUBLISHER Thurs. -Fri. Sullivan, Stauffer, Col- well & man at Benton & Bowles. A Dreamer's Holiday Shapiro. Bernstein Bayles placed the account through the John office, New Contest calls for the submission of A Thousand Violins Paramount Blair York. Klever Kook Food Co., for its women's news items by women news Ain't She Sweet Advanced commentators to Wendy Warren. product, Klever Kook Flour, pur- Items selected for broadcast by Bye Bye Baby J. J. Robbins & Sons chased one five- minute participation Wendy Warren will earn a hand- Crocodile Tears Johnstone-Montei spot weekly for 13 weeks on "The some Benrus desk clock for their Dear Hearts And Norma Young Show." Lockwood - Gentle People E. H. Morris Shaklewood agency placed the ac- originators. One item will be used Don't Cry Joe Harms each week and, at the end of thir- count. Ford Dealers Association of teen weeks, the item selected as best Huckle Buck United Southern California have placed a will earn a week's visit in New Hush Little Darlin' Michael series of one -minute film spot announcements ending Dec. 30. Spots York as guest of Wendy Warren for I Can Dream Can't I Chappell is set as to will be used Tuesday and Friday its originator. No limit I Never See Maggie Alone Bourne of items that may be nights, respectively, at approximate - the number I've Got A submitted by any one contestant. Lovely Bunch Of Cocoanuts Cornell ly 10:00 and 10:30 p.m. J. Walter News items will be judged by Jealous Heart Acuff 6 Rose Thompson Co. placed. Wendy Warren, Doug Edwards, CBS Just For Fun Paramount Van Camp Sea Food Co., for its Chicken - of - the - Sea Tuna, has newsman; and Mrs. Betsy Talbot Last Mile Home Leeds Blackwell, of Mademoiselle. bought a series of 13 one -minute film Mule Train Walt Disney spot announcements ending Febru- My Street Campbell ary 1950. Brisacher, Wheeler & Staff Observe Hockey Anniversary placed account that is scheduled for its Now That I Need You, (Where Are You) Famous Radio station KOWH and Thursday nights at 9:00 p.m. Metro- sports director, Jack Sandler, re- River Seine Remick politan Buick Dealers Association, 10th of membered the anniversary Room Full Of Roses Hill & Range Inc., of Los Angeles, are extending hockey in Omaha. On Wednesday, Rudolph The Red -Nosed Reindeer St. Nicholas their KTSL purchases to include a November 16, 1939, the first profes- She Wore A Yellow Ribbon Regent series of eight one -minute film parti- sional hockey game was played in cipations in the "National Profes- Omaha with the Omaha Knights de- Slipping Around Peer sional Football Highlights" program, feating the Tulsa Oilers 3 -2. Ten Some Enchanted Evening Chappell Tuesdays, 7:30 -8:00 p.m. The Mc- 16, 1949, the years later, November Someday You'll Want To Carty Co. placed. National Premium Omaha Knights celebrated the oc- Me Want You Duchess That Lucky Old Sun Robbins Beer has bought a series of 104 one - casion by beating the Louisville minute film announcements running A Blades 6 -1. Through Long And Sleepless Night Miller to Nov. 3, 1950, to be seen on Mon- In addition to the ice presentation, Toot Toot Tootsie Goodbye Feist day and Friday nights at 10:30. program a special 30- minute radio Way Back Home Bregman -Vocco -Conn Owen & Chappell, Inc. placed. was aired over KOWH Sunday, November 20, consisting of a wire You're Breaking My Heart Mellin recording of the ice ceremonies and SEASONAL CHRISTMAS SONGS KFBI, Wichita, Names the presentation of the birthday Santa Claus Is Comin' To Town Feist cake. Mattison Program Chief White Christmas Berlin Wichita, Kans. -Henry Mattison Special RCA Brochure has been named RCA recorded program services program director of lo- KFB1, Wichita, succeeding Justin have prepared a brochure to call Second Group Bradshaw, who has cal advertiser's attention to the new resigned to be- TITLE PUBLIS HER come manager of KLMR, Lamar, Claude Thornhill Win a Holiday Colo. show being presented on the Thes- A Man Wrote A Song Henry Spitzer Mattison joined KFBI earlier this aurus label. The listeners will take Charlie My Boy Bourne year as program production chief. in by part the recorded program He began his radio career in 1934 identifying an untitled melody play- Dardanella Fred Fisher Envy Encore with the Central States Broadcasting ed by Thornhill. RCA services ex- Co., Lincoln and Omaha, Neb. In plain how prizes will be awarded in Festival Of Roses... Witmark other staff changes at KFBI, Bob the local -national contest. Hop Scotch Polka Cromwell Page becomes director of news, and I Only Have Eyes For You Remick Bob Gadberry becomes director of community and special events as WOHL On 1490 -Kc. I Want You To Want Me To Want You Mills WOHI, East Liverpool, O., will well as sports editor and chief an- If I Ever Love Again Paxton nouncer. begin broadcasting Dec. 1 on a 1490 - kilocycle spot recently vacated Johnson Rag Miller Let's Harmonize Santley -Joy t I l -27 by WWSW, Pittsburgh, Two More In Radio Pioneers which will switch to 970 kilocycles. Make Believe (You Are Glad When You're Sorry)... Bregman -Voceo -Conn Waterbury, Conn. - Milton H. WOHI is owned by the East Liver- Makin' Love Ukelele Style Mayfair Meyers, general manager of WWCO, pool Broadcasting Co., with Richard Maybe It's Because Bregman -Vocco -Conn Waterbury, and Ford Billings, com- V. Beatty president and general mercial manager, have been admit- manager. Station will have a staff Meadows Of Haven Laurel ted to membership in Radio Pio- of 17. Music Goes 'Round And 'Round Santley-Joy neers, the minimum requirement for Scattered Toys Goldmine which is 20 years service to the industry. Anniversary Album Sweetest Words I Know Lile Music WRBL of Columbus, Georgia, has Where Are You Blue Eyes Knickerbocker published a radio album marking Younger Than Springtime Chappell News Analyst On 'Girls' Show the 21st anniversary of their station. John Cameron Swayze, NBC news The booklet includes details of You're Always There Bregman -Vocco -Conn commentator, will be on the spot WRBL's new studios, the Columbus Copyright. 1949 by Office of Research, Inc. Sunday night when he appears as market, and the station's coverage guest on "Leave It to the Girls" in the area. over NBC -television at 7 p.m. TEL LY

Section of RADIO DAILY, Tuesday, November 29, 1949 - TELEVISION DAILY is fully protected by register and copyright "MONOPOLY," SAYS W. U. OFAT&T Hits FCC Edict On TELE TOPICS Speidel Cancels Wynn Miles Signs "Queen" Interconnection After Format Dispute For 39 -Wk. KTSL Test Of Relays ACREDO for TV programming which, we hope, will be given serious con- Hollywood Miles Laboratories, (Continued from Page 1) was Disagreement between CBS and - sideration by the powers that be, for Alka- Seltzer, will test Jack links for segments of the overall voiced the Cecil & Presbrey agency over the by Jack Gould, radio editor of Bailey's "Queen For a Day" for relay distance -a requirement the talk over format of the Ed Wynn show has N. Y. Times, last week in a video via a 39 -week run on Don Bell System has bitterly fought. KFMV (FM), Hollywood. Some excerpts brought about cancellation of the The FCC, however, appears to recorded airer by Speidel, Inc., at Lee's KTSL beginning soon after follow: "It must reflect the entire con- the first of the year. Contract was look upon inter -connection as only temporary scene and every facet of hu- the end of next month. a temporary measure, having made The program had been slated to signed over the weekend through man endeavor, and it must provide for Wade agency. it plain that it feels TV relay will minority preferences if it is not to degen- go on a bi- weekly basis at the be- eventually be a common carrier ginning of its second cycle in Jan- TV version will follow the AM erate into repetition and sameness, more format established on Mutual dur- operation and having warned it vaudeville and more mysteries.... Enter- uary. Speidel and the agency in- would be unwise to make any long- sisted that the show be extended ing the past five years, but will-not tainment is a gamble, and creativeness is be done simultaneously. It will be term investment in private TV re- world. We to a full hour, with dual sponsorship, the most illusive thing in the done in a nighttime half -hour, once lay facilities. can never be sure what or who will with Wynn augmented by the use of on of a week. Private companies, the other catch the public's fancy. Therefore it is additional guests. CBS, which owns hand were urged to try to amortize the package, turned thumbs down on Program was seen locally on Don common practice for sponsors and broad- Lee's experimental station for almost present investments as early as pos- casters to look -for the sure thing -box- this, holding out for the present sible. half -hour format. two years, 1946 -1948, but the Miles office stars and programs which have al- contract marks its commercial Western Union feels that the Corn- ready met public acceptance. They want CBS sources said that a new debut. mission is unfairly discriminating J to reduce show business to known cer- bankroller for the show, on a weekly against it if it fails to order inter- tainties. But television, whieh burns up half -hour basis, is expected to be connection on the same basis be- talent at a prodigious rate, must show a signed shortly. Sundial Buys 'Lucky Pup' tween Western Union and tele- willingness to replenish our culture, to Sundial Shoe Division of Interna- phone company facilities as between try new ideas and new talent. Diversity tional Shoe Co. has signed with CBS private and telephone company fa- is essential." Jane Rydstrom Promoted cilities. WU argued for continued absolutely Baltimore Jane Rydstrom, for sponsorship of the Friday night - as- installment of "Lucky Pup" begin- competition in the TV relay field istant producer at WAAM, has been as the best assurance of constantly promoted to producer- director. Her ning Jan. 20. Hoag & Provandie, IN VIEW of these statements it should Boston, is the agency. Program is improving service. first assignment is a daily woman's Sys- be pointed out that public investment sponsored on Thursdays by Bristol - It was argued that the Bell show, "Kitty Dierken Shops For in the in to the TBA quarterly Myers for Ipana. tern has more equipment New TV, according You." York -Philadelphia link than in all report, is estimated at $700,000,000, and that should reach one billion by the beginning the rest of the country -because is the heavy competition is. of 1950. Station investment is estimated -TV WFIL -TV Sells Wrestling where WOR Hoop Sked Spokesmen for DuMont, TBA and at $36,000,000. . Results of a just - Schedule of 21 college basketball Philadelphia Jacob Hornung - Philco were also heard in protest 1 completed nationwide poll on "Television games has been lined up by WOR- Brewing Co., through Clements against a Bell System monopoly. In America" will be reported by Elmo TV beginning Dec. 2 and running agency, has signed with WFIL -TV counsel for the telephone Roper on his CBS AM series Dec. 4. In- through Mar. 8. Home teams teams for sponsorship of a weekly wres- while said the company is not cluded in the survey are set ownership in St. Francis and tling program, effective Nov. 28, company will be Columbia, toward monopoly. various income groups, viewing habits and the New York Athletic Club. originated by the Du Mont web. pointing

impact on family life. . Mark Good- son and Bill Todman, of giveaway fame, Race Results Aired have closed a deal with Billy Rose for a Cost Of Canadian Video Web series of hour -long shows to be titled "By Via New Projector Billy Rose." Four short stories would be dramatized on each installment.... ABC Miami -The Resultascope. a new Estimated At $25,000,000 Max J. Weis - will scan the Pillsbury Grand National device developed by Recipe Luncheon at the Waldorf Dec. 13.1 feldt, vice -president of the Charles Art Linkletter will emcee and Mrs. Ele- Montreal -The first estimate ever a Canadian net this would mean an Anthony Gross agency. will be used anor Roosevelt will present the awards. made of what it would cost Canada outlay of $25,000,000. by WTVJ beginning tomorrow to horse ra under 4í to set up a TV network was given In addition, he said, several hun- air results of local es at the Royal Commission on Na- dred relay stations costing around sponsorship of Blatz Brewing Co. "CITY AT MIDNIGHT," sponsored on tional Advancement of Arts, Letters $80,000 each would be needed. That Using special gauge motion pic- WNBT by Bedford Stores, will be and Sciences today by Stuart Finlay- would account for another nearly ture film. the Resultascope shows dropped after tonite's stanza. We still son, general manager of Canadian $20,000,000. winning horses passing a picture of think the location show has great dra- Marconi Co. On top of this, he added, would the grandstand of the park in which matic possibilities and we'd like to see His minimum estimate: $25,000,000. be the interval expense -that is, the they are racing. The pictured horses, in race. it return. . . Comic Billy Vine will take Rt. Hon. Vincent Massey, Com- money that would have to be spent not the ones the actual over the emcee chores on CBS -TV's "54th mission chairman, asked Finlayson between the time construction wear the numbers of the actual Street Revue," beginning Dec. 9, replac- for the estimate, saying that to date started on the stations and when winners. Prices paid are shown on a -board. Each ing Al Bernie. . Mike Hunnicutt has everyone had replied with the the stations actually began trans- a close -up of tote been signed by WMAL -TV, Washington, words "stupendous, colossal." mission. result together with opening and a for two shows a week. One is a 15- minute "Put the estimate in dollars. not Closing this estimate. Finlayson closing commercial runs about stanza with his wife, Polly, and the other superlatives," Massey requested. emphasized again that these figures minute. After demonstration before were not definite. officials in Milwaukee last a musical with Charlie Keaton. . . Luigi Finlayson warned that his figures Blatz Pirandello's "Henry IV," adapted by Mau- were not definitive but added that "Anyone." he said. "is liable to week. the brewery contracted with rice Valency and starring Richard Purdy each station would cost a minimum come along and say 'Mr. Finlayson, Weisfeldt and WTVJ to sponsor the and Mary Sinclair, will be done by "Studio of half a million dollars. As at least you have overlooked this little item entire results of Tropical. Hialeah One" next week, 50 such stations would be needed in will cost another $10,000.'" and Gulfstream. 8 Tuesday, November 29, 1941 RADIO DAILY

Mitchell Talk Feature New England Group Of Dist. 16, NAB, Meet COAST-TO-COAST Form Regional Web

(Continued from Page 1) Oil Có s Set Contract KTAR Men Get Movie Roles (Continued from Page 1) Customers." He also discussed sales Columbus, Ind. - Arrangements Phoenix, Ariz. -Three members of tel Statler today to meet with techniques of the other media and were completed recently for the the KTAR production staff appeared advertisers. BAB sales aids. Sinclair Refining Company, the Sni- in supporting roles of a movie filmed "Buy the Boston Station of Your The agency viewpoint on broad- der Oil Company and the Sinclair around here by Ventura Produc- Choice -NEBS Delivers the Rest of casting research was discussed at Distributor, for the companies to tions, a subsidiary of Eagle -Lion. New England" has been selected length by Gene Duckwall, business bankroll 15 fifteen -minute programs The picture, titled "Blaze of Glory," as a slogan. manager of Foote, Cone and Bel- per week over Station WCSI. The stars Billie Burke, Lon McAllister, Maine stations included in NEBS ding, Los Angeles. Duckwall made arrangements were completed by and Lois Butler. Those appearing are: WABI, Bangor, WLAM, Lewis- the following statement: Graeme Zimmer, radio director of in the film from KTAR are Rol ton-Auburn, WPOR, Portland, and "Radio facilities are now suffering WCSI and Edgar L. Snider, presi- Laughner, Paul Hughes, and Bill WTVL, Waterville. Listed from New competitively because of the lack dent of the Sniter Oil Company. Peterson. Hampshire are: WFEA. Manchester, of basic research. All station and WKNE, Keene, WLNH, Laconia, networks must first have coverage WMAL Store For Needy WHBF Contest Winner and WMOU, Berlin. figures. Such figures to be usable Washington. D. C.-Jim Gibbons Rock Island, Ill. - WHBF and WJOY, Burlington, and WSKI, should be standardized. These are has opened his WMAL Country -FM 17 - Montpelier -Barre are in the web WMAL WHBF presented a jewel now available from BMB. The sec- Store with a broadcast over wrist watch to Barbara Wilson. 17- from Vermont. Massachusetts sta- ond BMB study will be much more from the store located on F Street year -old winner of the local "I tions are: WACE, Chicopee- Spring- usable than the first and will be in front of the Capitol Theater. Speak For Democracy" contest spon- field, WALE, Fall River, WBEC, used much more by the time- buyer. Canned food. toys and other useful sored by the Rock Island Junior Pittsfield, WBKA, Brockton, WBSM, "Secondly, stations and networks. articles contributed by the people Chamber of Commerce. Over two New Bedford, WEIM, Fitchburg, especially the urban facilities, need of Washington to the the Country hundred persons attended the speech WHAV, Haverhill, WKOX, Framing- program measurement figures which Store will be distributed by the competition, in which nine high ham, and WNEB, Worcester. The indicate the audience in specific Christmas Bureau of the United school students participated. lone entry from Rhode Island is time periods. Facilities are not fully Community Services to the needy WHIM, Providence, and from Con- prepared to sell time until they have families. Each day, from Monday Cutting Joins KITO necticut, WTHT, Hartford. through Friday. a special program this fundamental research." San Bernardino, Calif. -Dick In addition to the previous listed will be broadcast from the Store Cut- at 4:30. ting, formerly of CBS Western Di- GOP Publicity Director arrivals, the following also attended: vision News and Special Events, Allen B. Alexander, KRUX, Dies Suddenly On Sun. M. Fonda Visits Home Island has joined the staff of KITO. Cut- Phoenix; Wallace Boone, KNBH, ting was program KTUC, Trenton, N. J. -WTTM engineer also and music Hollywood; George Bradley, director for in Los (Continued from Page 1) Connelly, KOOL, Michael Fonda is enroute to the KFAC Angeles. Tucson; Bill While on the announcing staff of 1920 with Phoenix; William Cook, KTCK, Tuc- island of Malta to revisit his birth- paper career began in place for the first time in eighteen KNX (Los Angeles), Cutting was The Washington Post following his son; Bob Garland, KOOL, Phoenix; announcer for the Norman Corwin Wabash Harold Gates, KTAR, Phoenix: years. Fonda carries with him spe- graduation from College cial WTTM recording equipment summer series. At KITO he will and the Catholic University of Riley Gibson, KXO, El Centro: take charge of special events and America. Harry Hamleton, KNOB, Nogales; which he will use to tape interviews and highlight events for broadcast news departments. He later worked with The United Bill Harvey, KTAR, Phoenix; Sam Daily, News Serv- Nogales; John C. over the station early in December. States Universal Marcus, KNOG, KEX Christmas Series ice, The Philadelphia Public Ledger, Merino, KFSD, San Diego; Don Farm Hour Feature Renewed Portland, Ore. The annual and The Philadelphia Inquirer. He Metclafe, KYUM, Yuma; Gail Hum- - was chief of Washington Bureau mel, KTKT, Tucson; Albert Johnson, Pittsburgh. Pa. -Med Maxwell's Christmas children's program series the KTUC, feature on KDKA's Farm Hour, began by KEX with the initial for the Inquirer for eight years KOY, Phoenix; Lee Little, before becoming Republican pub - J. E. Miller. KTAR, Phoenix; Jack "Let's Go Visiting," has been re- broadcasts of two regulars, "The Ariz.; newed for another 52 weeks by Cinnamon Bear" and "Letters to blicity director. Murphy, KSUN, Bishop, Murphy is a former president of Harper M. Phillips. KVOA, Tucson; Allied Mills, Inc., through Western Santa." Broadcast Monday through Advertising Agency, Inc. The pro- Saturday, "Letters to Santa" is the National Press Club and vice- Don Rankin, KOY, Phoenix; Charles president of the White House Cor- E. Salik, KCBQ, San Diego; Wayne gram is heard Tuesday and Thurs- aired at 4 to 4:15 p.m., and "The day mornings on the Pittsburgh Cinnamon Bear" is heard at 4:45 to respondents Association. Sanders, KCNA, Tucson; Ray He is survived by his wife, Mrs. Smucker, KYUM, Yuma; Robert E. Westinghouse Stations. 5 p.m. Phoenix; Jack Tighe, Maybelle Murphy; a son, William Spirso, KOY, No Replacement Set RHO Tower Damaged Gainer Murphy; and a daughter. KTIP, Porterville, California; Victor Mrs. Thomas C. Fraser. A requiem A. Vaac, KRUX, Glendale. For CBS Sun. Programs In Northwest Wind Storm mass will be offered at St. Ann's Mitchell spoke most of the morn- Roman Catholic Church today in ing and early afternoon and many CBS has not yet set program re- (Continued from Page 1) Washington. Murphy, a second lieu- of the delegates expressed them- placements for the two Sunday af- an tenant in the first World War, will selves as being completely sold on west with gales of ninety miles ternoon half-hour segments dropped hour, and gusts up to 105 miles per be buried in Arlington Cemetery. his remarks. this week by the Longines -Wit- hour. The damage to the KHQ lnauer watchmaking company effec- tower was the only interference BAB Mails Folder tive December 18. Time slots at 2 with radio transmission that was Hope Plugs Balloons Furniture Business p.m. and 5: 30 p.m., were formerly reported, according to traffic of- Hollywood-Bob Hope and West On respectively occupied by Michel Pi- ficials at the major network's New Coast disk jockey Johnny Grant astro's Symphonette and the Choral - headlined a special five -minute ABC The first of the BAB retail infor- York headquarters. ecrs. Longines -Wittnauer had been KHQ officials estimated that 375 broadcast, Johnny on the Spot, mation folders carrying descriptive bankrolling both shows for the past sponsored by RCW enterprises of material on retail to 400 feet of the slender steel different enter- year. Their withdrawal leaves CBS structure still remained standing. Los Angeles yesterday. prises have been received by NAB with practically no sponsored pro- Cowan and Whitmore Agency member stations. The folders con- grams on Sunday afternoon. handled the program which was tain an analysis of the operation, Young Joins WCBS carried over the full ABC network economics, merchandising, and ad- Chet Young has joined the sales to plug RCW's circus balloon toys. vertising problems. Wrigley Renews Autry staff of WCBS, New York. as an ac- The first release was on furniture William Wrigley, Jr. Company, count executive effective immediate- and the next one to be released Chicago, has renewed its sponsorship ly it was announced by Don Miller, Mack To Speak On ABC on December 1 is on the jewelry of CBS' "Gene Autry Show" for an- sales manager. For the past five A report on the national economic business. The Bureau says other other 52 weeks effective December years Young has been a member of outlook will be made on the ABC folders will be published monthly 24, it was announced yesterday. Ser- the WOR sales staff and previously broadcast of Headline Edition to- to bring salesmen at the local level ies is aired Saturdays, 8:00 -8:30 p.m., was associated with the Associated night by Walter S. Mack, president up to date in each of the businesses EST. Agency is Ruthrauff & Ryan, Press radio department and the traf- of the Pepsi -Cola Co. Mack will be he serves. Inc., Chicago. fic department of United Air Lines. interviewed in Dallas, Texas. i_ ,/s' w,,/°, SIT Qerj O,ps

5 The National Daily" Newspaper of Commercial Radio and Television

NEW YORK, WEDNESDAY, NOVEMBER 30, 1949 TEN CENTS

MILLER HERALDS ERA OF PROSPERITY

Weekend Listening Survives Crash NAB President Tells Southwest Group Dr. Luis de la Rosa, president of the Mexican Association of That Increases In New York Broadcasters, was reported among Both AM Radio And Television the passengers who survived the crash of the Mexico City bound Will Prosper In Years Ahead Weekend morning and evening American Airlines plane at Dal. listening increased in November, las, Texas, yesterday. Dr. de la Phoenix Miller, but afternoon listening dropped Ro:a was taken to the Parkland - Justin midweek listen- considerably and Hospital along with 15 other in- College Basketball To president of NAB, addressing ing was down in all periods, ac- lured passengers. Thirty others the 16th District NAB meet- cording to the latest Pulse radio were killed in the airline dis- ing at Paradise Inn yester- off survey in the metropolitan New aster. Be Aired By WMGM York area. day, forecast prosperous years The top -rated programs in the College basketball games in New ahead for both radio and tele- period of Nov. 1 -7 were, evening, York City will be broadcast by vision and said "more radio Jack Benny, 21.0; Walter Winchell, WMGM this winter. The schedule sets are being sold than ever 19.3; "Lux Radio Theater," 18.8; TV Network Global calls for the airing of 54 games from before, which discounts the "Amos 'n' Andy," 17.0; "Suspense," Madison Square Garden, eight from 14.5; "Godfrey's Talent Scouts," 13.5; the 69th Regiment Armory, and theory that video will put ra- (Continued on Page 2) Forecast By Jolliffe other post- season games. (Continued on Page 5) The games will be sponsored by The possibility of a world -wide the Adler Shoe Stores, Buddy Lee Capehart- Farnsworth Buy television network was presented Clothes, Dynamic Stores, Nedick's Town Meeting Cuffing Xmas Program On Mutual yesterday to 198 graduates of RCA and the New York World- Telegram; Institutes by Dr. C. B. Jolliffe, (Continued on Page 2) Taking its first dip into network executive vice -president in charge To Half Hour Program advertising, the Capehart- Farns- of RCA laboratories. Studio Transmitter Links worth Company, an International Dr. Jolliffe, in his address at the "America's Town Meeting of the Telephone & Telegraph Company exercises held in Radio City, said Getting FCC Approval Air," currently a full -hour program subsidiary, has signed with Mutual "Transoceanic planes, flying a pre- on the ABC network, will to a Washington Bureau of RADIO DAILY cut P as sponsor of the one -shot "A Christ- determined distance from each half hour with the broadcast of Carol" featuring Lionel Barry - other, could serve as radio relay Washington -The FCC announced t mas either January 3rd or 10th and will more as Scrooge on Christmas Day stations and speed video programs yesterday a proposed change in the continue on the network rules regarding studio as a co -op over the entire MBS web. Previous- (Continued cn Page 8) transmitter sponsored show, it was announced ly, Capehart - Farnsworth dropped links to license such links to AM yesterday. most of its advertising coin in mag- Beatty Covers Air Crash stations. These stations would In adopting a half -hour format azines and newspapers. J. M. Mathes operate in the 925 -940 mc. band, the program will use only two is the agency. For NBC News Broadcast on Page 3) (Continued (Continued on Page 2) Morgan Beatty, NBC "News Of Quick As A Flash Show The World" commentator, scored a Will Honor Gertrude Berg Mutual Will Broadcast radio news beat yesterday when With Presentation Moves From MBS To ABC he broadcast an on- the -scene de- All -Star Football Game scription of the American Airlines' New York's Cinema Lodge of Audience participation program, DC -6 disaster near Dallas. For the eleventh consecutive year, Beatty, B'nai B'rith will pay tribute to Mrs. Mutual will broadcast, over the en- "Quick As A Flash" moves from who normally does his "News Of Gertrude Berg, star of "The Gold- Mutual to ABC starting December tire web, a play -by -play description Y The World" program from New bergs," CBS television and radio 12, sponsored by Quaker Oats, it of the annual all -star East -West (Continued on Page 5) on Page was announced yesterday. To be (Continued 5) football game Dec. 31. This year's heard on 211 stations, the program game is the twenty -fifth annual will be presented by Quaker Oats Cold Remedy clash between the all stars and (Continued on Page 2) Advertisers (Continued on Page 3) Increase Worldwide Coverage Spot Campaigns Ilistiiit tiou "Russia Today," the special Seasonable upturn in national spot Hartford -WTIC has been cited two stanza ABC Brothers cough drops, Hill's Cascara broadcast on the business for cough and cold reme- Quinine tablets, Vicks VapoRub, for distinguished service to farm Soviet Union featuring Joseph dies coupled with the introduction Luden's Cough Drops, Grove's Quin- safety during the year ending Newman and Edmund Stevens, August 1, 1949 of t h e new antihistamine has ine, Dr. Drake's by the National will be transmitted to Cough Remedy, Africa, brought a sizeable increase in busi- Musterole, Pertussin and Rem. Safety Council. The award was Europe, Asia and South America ness to stations throughout The one of 14 given to stations the of the coun- entry of the antihistamine ad- by Voice America, it was try with advertisers using both the vertisers into radio emphasizing the throughout the country and the announced yesterday. Newman only one received by a New Eng- large and small markets, RADIO magic of their cold preventitive tab- and Stevens are both seasoned land station. It was DAILY learned yesterday. lets has caused some of the old line made at the foreign correspondents who coy. Listed among the spot users are cough and cold remedy manufactur- annual conference of Radio Farm ered Moscow for U. S. papers. Directors In Chicago. Guards Cold Tablets, 4 -Way Cold ers to step up their spot campaigns; Tablets, Pine Cough Drops, Smith (Continued en Page 8) Wednesday, November 30, 1949 2 RADIO DAILY

CORING AND GOING t Vol. 49, No. 39 Wed., Nov. 30, 1949 10 Cts. O. B. HANSON, vice -president and chief SARA BRENER, that telephone - operato engineer at NBC, and LESTER LOONEY, assis- voice on the Jack Benny program over CBS, JOHN W. ALICOATE Publisher tant manager of radio allocations, together is in town from Hollywood. with FREDERICK SMITH and HAROLD MIT - FRANK BURKE Editor LER, television engineers, are in Camden, N. J., G. L. CARRINGTON, president of the Altec for a meeting of the liaison Companies, and DR. E. M. engineer- MARVIN KIRSCH . Business Manager NBC -RCA Victor HONAN, committee. ing manager of the Altec Lansing Corp., both of whom had been in New York on business, Published daily except Saturdays. Sundays FRED BERNSTEIN, sales manager of WTTM, have returned to the West Coast. and Holidays at 1501 Broadway New York, Trenton, N. J., is vacationing with his family (18), N. Y., by Radio Daily Cory., J. W. in Charleston, S. C. JESSE B. MASS, American network news Alicoate, President.and Publisher; Donald M writer, yesterday left for his annual three - Mersereau, Treasurer and General Manager; ANDRE ROBERT, press representative of week vacation at Miami Beach, Fla. Marvin Kirsch, Vice -President; Chester B CKAC, Montreal, sailed from New York yes- Bahn, Vice -President; Charles A. Alicoate, terday aboard the De Grasse. SAMUEL R. SAGUE, president of WSRS, Secretary. Ternis (Postage free) United Cleveland, spent the Thonksgiving week -end States (other than California) $10.00 one CHARLES ADAMS, executive producer of in Washington, and now is in New York on year; Califcrnia, $15.00. Foreign, $15.00. West Hooker Telefeotures, Inc., is in New o business trip. Address all communications to Radio Daily. Hope, Pa., for conferences on o new, half - KEN BMI field is 1501 Broadway, New York (18), N. Y hour dramatic package. SPARNON, of the staff, en to Rochester, N. Y., where on Fri- Phone Wlsconsin 7.6336, 7 -6337, 7-6338 route Cable address: Radaily, New York. CY HOWARD, producer of "My Friend day he will address the radio class of the Uni- Irmo" and "Life With Luigi" on CBS, is back versity of Rochester on the subject, "Music in Hollywood following a week in Chicago and in Radio and TV." WEST COAST OFFICES Milwaukee. Allen Kushner, M BERT LOWN, station relations director of 6425 Hollywood Blvd. Phone: Gladstone 6436 JOHNNY OLSEN, emcee on "Ladies Be Associated Program Service, attended this WASHINGTON BUREAU Seated" over ABC; his wife, PENNY, and the week's NAB regional in Phoenix, Ariz., and Andrew H. Older. Chief 6417 Dahlonega Rd. entire cast of the show are in St. Louis. The now will go on to San Francisco for Hie Dis- Phone: Wisconsin 3271 show will originate the remainder of the week trict 1S confab and then to Salt Lake City, CHICAGO BUREAU at the St. Louis Food Fair. where District 14 will meet. Hal Tate. Manager. Power- 360 No. Michigan Ave. Phone: Randolph 6.6650 College Basketball Weekend Listening SOUTHWEST BUREAU To Be Aired By WMGM Increases In New York Paul Girard, Manager Tower Petroleum Bldg., under control Dallas, Texas ( Continued from Page 11 (Continued from Page 11 Phone: Riverside 3516.5 the five firms are also footing the "Inner Sanctum," 12.2; Louella Par- Entered as second class matter, April 5, bill 11.5; Big Ruth is one of the most 1937, at the postoffice at New York, N. Y., for the coverage of professional sons, 12.0; "My Friend Irma," 'ender the act of March 3, 1879. basketball. and "Crime Photographer," 11.5. powerful beasts under the big The first broadcast will be to- The top three evening programs top. But it's power under con- morrow night when N.Y.U. plays held the same positions in the Vanderbilt and L.I.U. opposes Texas October Pulse. trol. She's also one of the best A & M at the Garden. Marty Glick- Arthur Godfrey led the day -time trained animals in the circus. man and Connie Desmond will han- 5 -a -week ratings with 9.7. Other FINANCIAL dle the Garden games and Glick- top rated day -time programs were: When it comes to producing man, Bud Palmer, and Curt Gowdy "Rosemary," 8.3; "Grand Slam," 7.9; low -cost results from radio, will rotate the broadcasts from the "Helen Trent," 7.7; "Our Gal Sun- NEW YORK STOCK EXCHANGE W -I -T -H has high power, too Net Armory. day," 7.5; "Big Sister," 7.4; "Aunt - High Low Close Chg. Will Air Post -Season Games Jenny," 6.9; "Ma Perkins," 6.9; power to control sales and profits. y4 ABC . 71/4 7 7/ - WMGM will also carry two after- "Wendy Warren," 6.7; and "Young Admiral Corp. . 2834 2834 283'4 14 - noon broadcasts and five evening 6.7. W -I -T -H covers 92.3% of all Am. Tel. A Tel 1471.8 14678 147 + ye Doctor Malone," CBS A 25 2434 25 broadcasts of the National Invitation All ratings among the evening the radio homes in the Baltimore Philco 30 293.4 30 + 1/g Tourney after the regular season shows have showed a drop com- Philco pfd. .. . 84 821/2 821/8 trading area. And you can buy - 1/4 ends in addition to three evening with the same period last RCA Common . 1212 12" 1238 + 1/e pared RCA 1st pfd. 731/4 731/4 731/4 - broadcasts of the National Collegi- year. Benny dropped 1.3, Winchell this BIG audience for amazing Stewart -Warner 1178 1134 113/4 - !e ate Athletic Association finals and dropped 3.0, and Lux Radio Theater low cost. Yes, sir! W -I -T -H Westinghouse 2738 271/2 2718 the East -West All Star game. dipped 4.2. Westinghouse pfd. 10034 10034 1003/4 1/4 delivers more listeners- per -dollar Zenith Radio . 28% 28% 28% 1/e Pulse found 22.4 radio average than any other station in town. NEW YORK CURB EXCHANGE Town Meeting Cutting quarter -hour sets in use for the 1/2 Hazeltine Corp. . 1S18, 1434 143/4 - week. Nat. Union Rodio 25 -g 21/2 21 - To Half Hour Program That means you can get BIG OVER THE COUNTER results from LITTLE money on Bid Asked (Continued from Page 1) Tery To Leave WINS . W- I -T -H. Call in your Headley - DuMont Lab. 14% 1S% speakers with part of the time be- Stromberg -Carlson 1334 15 For Music Post At WFLN ing allotted to a question and an- Reed man and get the full story swer period. At present four speak- Joseph Tery, production manager today. Wedding Bells ers are used on each program. of WINS, New York, since October, Enid Rae Levy, daughter of Nat The program was launched 15 1948, will join WFLN, Philadelphia, Levy, RKO Radio eastern division years ago by George Denny, Jr., on Dec. 1, as head of the music de- sales manager and Mrs. Levy, was and patterned after the New Eng- partment. married Sunday to George Robert land Town Hall meetings. It has In other staff changes at WINS, AM Pager, of this city. The ceremony been the recipient of many public Helen Sherritt, formerly of WOKO, took place in the Waldorf Astoria service awards and Denny recently Albany, has been named assistant Hotel. Miss Levy has for the past returned from a world tour at which to Dorothy Aden, continuity editor. few years been active in the pro- time the program originated in Miss Sherritt replaces Grace Whit- duction end of the Ted Mack "Ori- many foreign capitals. ing, who has been appointed assist- ginal Amateur Hour" on Radio and ant traffic manager. TV. Quick As A Flash Show Moves From MBS To ABC KTLA Gets Fight Film "Greatest Fights Of The Century," (Continued from Page 1) film feature sponsored on the NBC on Mondays, Wednesdays, and Fri- interconnected web by Chesebrough days replacing the cereal company's Manufacturing Co., has been ex- TN sponsorship of "Talk Your Way tended by the bankroller to include Baltimore 3, Maryland %7 PORTLAND, OREGON Of It." Bill Cullen will emcee. The KTLA, Los Angeles. Effective Jan. TOM TINSLEY, President Represented AFFILIATED WITH NBC .11 agency is C. J. LaRoche & Company 4, 26 -week pact with the outlet was by Headley -Reed 44444 Mle NAnloNAIly ST IOWAap einer CO., ecc. of Chicago. placed through Ca ,'ton, Inc, Wednesday November 30, 1949 RADIO DAILY * AGENCY NEWSCAST

FRANK BRADEN, top advance WILSON A. SHELTON has been man for the Ringling Brothers - name vice -president in the creative Barnum & Bailey circus, has been department of Dancer- Fitzgerald- engaged by Paramount to do radio Sample, Inc. He was formerly asso- and press promotion work for the ciated with Kenyon & Eckhardt, picture, "Samson and Delilah" in B.B.D. & O., and The Biow Co. key center cities. CLARK -WANDLESS -MANN, Inc. J. A. MAURER, INC., Long Island take pleasure in announcing their City, New York, manufacturers of appointment as exclusive United 16 mm. professional cameras and States representatives for WAPA, other camera accessories have ap- San Juan. Puerto Rico. pointed J. M. Hickerson, Inc., New York. for advertising, publicity and ARMY AND AIR FORCE recruit- public relations effective Dec. 10. ing programs are to be handled by Grant Advertising Inc., Chicago. JOSEPH FIELD has been appointed publicity director of Comp- ton Advertising, Inc. GEORGE F. SWARTZ has been named an assistant to the president THE HOUSE OF WESTMORE, in charge of advertising and pro- Inc., New York and Hollywood, has motion for Textron, Inc. announced the appointment of the Harry B. Cohen Advertising Co. CHARLES C. RADOW, former as advertising agency for Westmore business manager and promotion Cosmetics. The appointment is to director of the Columbus (O.) take effect immediately. The 1950 Philharmonic Orchestra Assn., has campaign will feature full page, joined the Cye Landy Advertising four -color advertisements in leading Agency, Columbus, O., as an ac- magazines. count executive.

PATRICIA M. RANDOLPH has PHILIP F. BERNE has been ap- been named director of radio and pointed to succeed Ralph Easton as television for the Adrian Bauer account executive of Kal, Ehrlich Advertising Agency, Inc., Phila- & Merrick, Inc., advertising agency, delphia. Miss Randolph was for- Washington, D. C. Berne has been merly assistant radio and television with Goldenberg's department store director of the agency. as advertising director for the past four years and prior to then with He Doesn't Let It Grow CHARLES ADAMS, Detroit the- the U.S. Treasury Department's pub- atrical and TV producer, has been licity staff and the New York news- appointed executive producer of paper PM. Under His Feet West Hooker Telefeatures, Inc., West Hooker, president, has announced. RUTH HAVILAND, former New Adam's Detroit office merges with York sales promotion and advertis- Manicuring the lawn with a mechanized mower or trim- the Hooker organization with plans ing manager of United Air Lines, a fuzzy -duzzy." he is now under way for a New York - has joined the Tanis Company ming the ears off "shilly -shallying Detroit operation. As executive pro- marketing, to coordinate New York a tireless worker who cuts through grass and the complex- ducer for Hooker, Adams takes affairs. She will work out of the charge of all TV productions. main office in Philadelphia. ities of big government with equal facility.

Studio Transmitter Links Mutual Will Broadcast As a widely listened -to network news commentator, he Getting FCC Approval All -Star Football Game brings his intense energy to bear nightly on "the top His (Continued from Page 1) (Continued from Page 1) of the news as it looks from Washington." aggressive sharing with other services and will be played for the benefit of reporting has built a weekly audience estimated at with the understanding that they the San Francisco Shrine Hospital must accept interference which at Kezar Stadium, San Francisco. 13,500,000, great numbers of whom regard him with might develop from medical equip- Broadcast time has been set for 5:10 esteem akin to religious fervor. ment, even though it is not likely p.m. (EST). such interference will amount to more than 300 stations, his much. Foot Clinic On Coast ABC Currently sponsored on STL's for FM stations would be Los Angeles broadcast Fulton Lewis, Jr. program -is the original continued in the 940 -952 mc. band, -"Flying Feet," a -the and where the frequencies are avail- program of interviews, will be spon- "news co -op." It offers local advertisers network prestige sored by the Hiss Clinic on behalf able both types of stations would of its foot local time with pro -rated talent cost. be permitted to use STL's both at clinic starting December at cost, 3 over five California stations. their main studios and at other Booked studios. for 52 weeks over ABC owned and operated stations KECA Since there are more than 500 TUBS stations. there may and KGO, the program will also be an opening in your city. If you want a ready -made New Gardiner Series be heard over KFMB, KITO and Don Gardiner has been signed by KARM. audience for a client (or yourself), investigate now. ABC for a weekly five -minute news Check your local Mutual outlet or the Co- operative summary on Monday evenings Pat Withrow Hospitalized - Program Department, Mutual Broadcasting System, starting December 19. He will pre- Charleston, West Va. - Pat B. cede Henry J. Taylor's analytical Withrow, Jr., national director of 144.0 Broadway, NYC 18 (or Tribune Tower, Chicago, 11). news comment which will move Veterans Hospital Programs, entered into the 8:30 to 8:45 p.m. (EST) Charleston General Hospital Satur- time slot on that date. day for a gall bladder operation. 4 Wednesday, November 30, 1949 RADIO DAILY

Ilse MaliA49. PROMOTION

Thank You, Mr. Hedges Farm Youth Exchange "I would be very remiss were I Station WTIC and The Hartford, not to acknowledge the splendid Conn. Courant have announced the support which you have given the start of a campaign to raise $1,000 Radio Pioneers. Likewise I think so that Connecticut may take part you can take some bows for being Mass about .Huuhattnu... next year in the International Farm a "potent medium" because of the Youth Exchange. immediate response that was given AROUND TOWN: Lever Bros. execs, who apparently never The money will be used to pay the publication of Carl Haverlin's heard that "life begins at 40," are rejecting all lob applications of the steamship fare of a Connecti- story on the Pioneers' membership persons over 40 in the reorganization and expansion of their operations. cut farm boy or girl who will visit Europe for a three -months stay drive. Both Carl and I have received Rejects include some ex- network executives with many years experience who are far, next summer, and to pay the travel- letters from applicants in promotion advertising. Isn't that dandy? far away from New York. One of radio, and just Without ing expenses in this country of a them was Rex Howell of KFXJ, meaning to make a pun, Lever Bros. figure you're all washed up al European farm youth sent to Amer- ica in exchange. Grand Junction, Colorado. Another 40. Wonder who they're grooming to lake over for Bob Hope! . . . The was from Charles G. Burke, of Decline programs in the Hooperatings objective, broadly stated, is of network giveaway have caused better understanding between na- KFGO, Fargo, North Dakota. to their of in "The applications are really pour- manufacturers tighten up flow free merchandise return for tions. It is a grass -roots attack on ing in and I have every expectation plugs. . . . Hooper intensifying his romancing of the trade press. He's the problem of world peace. The that by next March we will succeed tossing another luncheon this week.... Cut rate TV set dealers are using Connecticut delegate selected for in doubling the membership. I am the mails to stimulate set sales as the Christmas season approaches. the trip. whether a young man or going to put them to work on a young woman, will live with a . , . her former gathering the historical data and Ethel Colby resumes position as drama and movie critic farm family overseas, work and play I will let you know when we are of the Journal of Commerce as of Dec. 1st. . . . Marian Young (WOR's with them, come back with a gen- ready to spring that story. Martha Deane) has been elected to the Board of Governors of the uine understanding of how at least one European family pays its bills "Many thanks for the many things Fashion Group -the sole radio representative on the board. . . . Em. and educates its children, and how that you and RADIO DAILY have done ployment Note: Moss Associates looking for a gal that is plenty hep to boost the Pioneers. one family abroad looks at the Cordially yours, and handy in giving the housewives the lowdown on recipes and United States, the danger of war, William S. Hedges cookery for a weekly TV cooking show. If you're the gal. contact Stan and the chance for lasting peace. President Lee, of Moss' TV dept. Radio Pioneers Romancing Market * * * * WWRL is launching a heavy pro- Staats Cotsworth will appear as 'Hastings' in the all - motion- publicity campaign in New Public Spirited To York City's Negro - populated areas "I would like to point out to you star revival of "She Stoops Conquer" being produced by Maurice Evans at the City Center Dec. 28th, with Celeste Holm, to back up its Afternoon Swing Ses- that, although station WNAR did sion. Record shop window displays not receive an award, it considered Brian Ahearne, Burl Ives and Ezra Stone. . . . Looks as tho' and theater- newspaper tie -ups are the awards made by Freedoms Wilbur Stark and Jerry Layton engineered another coup d'etat being used. Three theaters are run- of sufficient importance, Foundation (who dat?) when they signed film star Roscoe Karns for radio ning trailers on the screen plugging on an over -all basis, to broadcast the the station and are receiving spots and Judy Canova and Rodgers & Hammerstein may get presentation ceremonies as a live TV.... in return on WWRL. New York Age, remote. together after all for a ,B'way musical show now that she can a Negro weekly, is working on a "We feel particularly proud of do her air show from N. Y. (They've been trying for 2 years to space for time deal. this public service program inas- to a of . much as the other stations that get her head road company "Annie Get Your Gun')... John Tillman signed to handle the salespiel on WIPX's hour -long SESAC Bulletin covered the event were doing so- The monthly bulletin of SESAC to a degree -because of their per- "Voice of the People." ... Paul Lukas' criminology series for TV, takes the form of a Christmas greet- sonal or network interest in the owned by Roberts & Carr Productions and handled through Wm. ing in December and covers special awards. And, if memory serves me . . . Benzell is Christmas music and other regular right, the other radio coverage was Morris, is very close to the signing stage. Mimi just what the Metopera needs more of. She's talented, pretty, features. The folder, printed in red all playback and not live. and green, has a revue of the growth "It would be helpful, if for no charming, warm and besides, we like her. . . . Herb Sheldon's of choral music and its use in U. S. other reason than to indicate that "You Don't Say" film short opens today at Grand Central Ter- radio at least our the industry.... minal newsreel thittir.... ABC's Joe Hasel is like the U. S. Mail. part of it in this case. . . . doesn't Stork News operate with selfish motives in mind. Neither rain, or snow, etc. keeps him from doing his old stuff. St. Louis, Mo. -Two members of Our concern was strictly for the Which is by way of saying that Joe did a great job calling the the KXOK stall' became fathers re- benefit of the public, and the op- plays in the Chi Bears -Detroit Lions game Thanksgiving Day cently. Robert V. Nicholas, assistant to the chief engineer, is the father portunity it provided for educating despite snow and sleet. Americans in this area to what is the of a 7- pound, 7 -ounce boy, and going on in this country for the * ír * * Charles E. Burge, salesman, is the themselves. father of a 6- pound, 11 -ounce boy. benefit of the people Ivan Black (Harvard man) will tell all to Tex McCrary And that is the primary purpose of Freedoms Foundation." (Yale man) on the "Tex and Jinx" show on WNBC this morning when Sincerely, Black reveals the inner workings of a public relations office. . . . Alan J. Arthur Lazell, Dale, originally booked into the Copa for 2 weeks, will stay on for the News -Special Events, of the current show on the insistence of Jimmy Durante. Dale WNAR, Norristown Pa. remainder is set for the Berle show on the 6th.... The Bill Gernannts (Lois January) have named her Jan.... It's a boy at the Robert A. Whites. He's sales Tom Williams manager for Bob Bories.... Mady Christians' questing on the Whiteman FRENCH RESTAURANT Tom Williams, the Ole Dirt Dob- TV'er, reading the Dorothy Parker piece. "The Waltz," hugged the LUNCHEON from $2.00 ber, who for 16 years conducted the applaudience. Mady oughta be great on her own telestanza, "Every- DINNER from $3.00 "Garden Gate" program over CBS, COCKTAIL EAR died of pneumonia in Nashville, thing for Angela," which has WNBT execs in daily huddles with pro- Tenn., on Manday night, Nov. 28. ducer Roger Kay.. . . Phil Spitalny's ali -girl crew opens al Las Vegas' , mou 9 eiich Candied ex- Williams, a noted horticultural Last Frontier nitery Dec. 16th at 511,500 weekly. . . . Cy Howard. with St. author, was 58 years old. 15 East 52nd pert and two commercial CBS packages, (My Friend Irma and Life with Luigi) has He is survived by his wife, and one AIR CONDITIONED daughter, Peggy Jean. another creation In the auditioning stage, "The Prof. and Mrs. O'Reilly." 1

Wednesday, November 30, 1949 RADIO DAILY Beatty Covers Air Crash Miller Forecasts Era For NBC News Broadcast Of Great Prosperity (Continued from Page 1) York, was in the Texas City attending a Wholesalers and Manufac- (Continued from Page 1) turers Association meeting. dio out of business." "There will be One of the first reporters to reach a healthy competitive race between the site of the crash, Beatty imme- radio and television with each mediately started to phone details into dium getting its share of the ad- the network newsroom in New vertising dollar," York. His 8 a.m. account of the Judge Miller crash scene was the first on the said. "The radio scene coverage. and TV indus- Beatty has fallen onto some of tries never were his biggest news stories while osten- more alert than sibly on other assignments. The they are today Mississippi Flood of '27, the San and the drive Juan Hurricane of 1930, and the for greater rec- Texas City disaster a few years ognition is back were all covered by him "while bound to pro- on other assignments." He won th: duce results in Headlines Award for his Texas City increased rev- coverage. enue." He added that Berg this also applies Will Honor Gertrude MILLEt to newspapers. With Presentation "Anyone who believes that radio or TV is hurting the newspapers (Continued from Page 1) can look at newspaper advertising program, for her ceaseless efforts revenue which right now is three in promoting interfaith understand- times greater than radio," Miller ing, at the Hotel Astor, Tuesday declared. evening, December 13th, Saul E It was announced at yesterday's Rogers, president of the entertain- meeting that NAB would conduct ment industry unit of B'nai B'rith its February meeting of the board has announced. of directors in Phoenix. C. E. Arney, Ed Sullivan, Broadway columnist Jr., secretary- treasurer, in making and TV star, will present the Cinema the announcement credited the Ari- Lodge 1949 Interfaith Award to Mrs. zona climate and the hospitality of Berg before leaders of the televi- the Southwest broadcasters for the sion, radio and motion picture in- decision. dustries. Louis A. Novins, Para- mount Pictures executive for- Guests of Broadcasters and mer counsel to the Anti -Defamation The visiting broadcasters were League, will be the key speaker guests of Phoenix broadcasters at a of the evening. cocktail party and steak fry on Monday night and yesterday the closing session of the two -day dis- Round- The -Clock Sked trict meeting was given over to the Set By Ripley At WPTR subject of television with Rex Schepp, KPHO -TV, Phoenix; Wal- Albany -In the first major move lace Boone, KNBH, Hollywood and since he became manager of WPTR William B. Ryan, KFI and KFI -TV, a month ago, Fred -R. Ripley has leading a panel discussion. put the station on 'round- the-clock Resolutions commending the Ari- operation. It is the first time an zona broadcasters for their hospi- Albany station has regularly broad- tality and expressing confidence in cast for 24 hours. New policy, which the recent action of the board on the went into effect Monday, is the re- LANG -WORTH Broadcast Advertising Bureau de- sult of many requests from listeners cision were among those adopted. in the area served by WPTR for FEATURE PROGRAMS, Inc. The NAB delegation including an "all night station," Ripley ex- President Miller, Maurice Mitchell, plained. 113 WEST 57th STREET, NEW YORK 19, .N. Y. Ken Baker and Secretary Arney The six -hour period, from mid- left here last night for the District night, is being filled by "Northeast ,Network Calibre Programs at Local Station Cost 15 meeting which will be held in Night Owl," disc jockey show fea- San Francisco, December 1 to 3rd. turing Ray Jensen. Jensen joined This meeting will be followed by WPTR as engineer several months the 11th District session at Salt ago. Lang -Worth Feature Programs, Inc. Lake City on Dec. 5th and 6th. á He is a graduate of the Syracuse 113 West 57 St., N. Y. 19, N. Y. University Radio School. Gentlemen: Ito New Role New WOR Account Execs. Speak up-I'm listening! Send me.. Gabriel Heatter, news analist, Carlo F. Zezza and John W. without chorge or obligation: will pull a switch this Wednes- Doscher have been named WOR day night when he undertakes a account executives, according ri Complete infarmation on the to New Lang -Worth Transcription dramatic role on Mutual's Mr. John W. Nell, sales manager. Zezza, Feathers dramatic cirer. Heatter, who came to the United Sample of the New Lang -Worth States in Eight -inch Transcription who has two daily shows on 1934. has been in charge of indus- MBS -"Mail Bag" and Gabriel trial sales in the New York Heatter Presents area the News- will for the Pyle National Company of NAME be cast as Gabriel Heatter. noted Chicago. Doscher has been with newscaster. the Nash Co., Hearst Newspapers TITLE - STATION and the American Tobacco Co. CITY- STATE Scientists at RCA Laboratories solve exacting problems within the "nothingness" of vacuum tubes. /rssíde sfory Re,ffer T/evision

Now television is flashing visual enter- tures. A tube, too, is the "eye" of RCA's How you profit tainment, news, and educational mate- supersensitive Image Orthicon television Advanced research in television tubes is camera, which can "see" clearly by the rial to millions of people. The "inside just one way in which RCA Laboratories light of a match. story" of its rapid growth is the history work in your interest. Their leadership of some remarkable tubes. Inside these And since you asked for big -picture tele- in science and engineering adds value tubes, electrons are put to work -to per- vision, they developed projection receivers beyond price to any product or service -also a way to "weld" glass and metal, thus form, for your benefit, the miracle of of RCA and RCA Victor. speeding the production of 16 -inch direct - long vision. -distance viewing tubes ... at lower cost. Examples of the newest advances in radio, The screen of your direct -view television television, and electronics -in action -may receiver is actually the face of a tube -the To these basic "firsts," RCA scientists be seen at RCA Exhibition Ball, 36 West kinescope developed by Dr. V. K. Zwory- have added advance after advance, 49th Street, New York. Admission is free. kin and his colleagues of RCA Laboratories which are daily bringing television into Radio Corporation of America, Radio City, -on which electrons in motion "paint" pic- the lives of more and more people. New York 20.

RAWO CORPORATION of AMER/CA Gt/or/ay Leader 1r7 Radio- Frsf /27 7/evision Elf

Section of RADIO DAILY, Wednesday, November 30, 1949 -TELEVISION DAILY is fully protected by register and copyright STATION TIME HASSLE CONTINUES Lack Of Outlets TELE TOPICS Three N. Y. Realtors Mother' Goes Net Sterling Drug Co. yesterday Seeft Hurting Sign RCA Antenaplex signed a 52 -week contract with Web Sales WATCH FOR concerted action by In- DuMont extending Dennis James' daytimer. "Okay Mother," now dependent Television Producers As- Builders of York The major problem faced by net- three large New on WABD, to three web sociation to gain agency and network other ai works, agencies and advertisers in apartment projects yesterday signed filiates -TV, acceptance of its proposed code of prac- -WFIL Philadelphia: placing a new show on the air, with Commercial Radio Sound Corp., WARM, Baltimore and tices. When formalized by the group the WTTG, clearance of station time, will con- RCA sound products representative, Washington. Other stations are code will include provisions of the West for installation of RCA tinue for at least one to two years. Antenaplex to be added later. according to Coast producers' code of ethics so that systems in new This is the consensus of trade their buildings, Tom Gallery. web sales director. both might serve as a basis for negotia- which will house 1,000 families. opinion in view of the fact that the Effective Dec. 12, pact was tion on a national level. ITPA counsel freeze probably will not be lifted The three projects installing the placed through Fitzgerald- James Lawrence Fly, former FCC chair- Dancer- until another six months or a year system and the principals who Sample. man, reports favorable response to the signed for them are Schwab House, have passed. code in informal talks with agency and 11 Riverside Drive, owned by the The FCC has not licensed a new web execs. Code includes provisions on 11 Riverside Drive Corp., Julius station since the freeze first was standardization of contracts, rights, cred- Perlbinder, president; 40 -44 Park put into effect Sept. 30, 1948. Most its. . At its last meeting, the ITPA Avenue, owned by Pierpont Estates, Ziv Completes Deal of the CP's outstanding at that time board named Irvin Paul Sulds president Inc., Samuel Rudin, president; and are already on the air and all will p, pro tern to fill out the unexpired por- 715 Park Avenue, owned by the 715 be in operation by spring at which tien of Martin Gosch's term, which ends Park Avenue Corp., Francis J. For "Cisco" TV Films time the total number of stations April 15, 1950. Gosch resigned the presi- Kleban, president. Schwab House, will be 111. There are 352 applica- ' dency because of the pressure of business with approximately 700 units, will tions for stations on file. illness, moved into former i" and and Sulds' have the largest TV mass viewing John Sinn, president of Ziv Tele- Of the 54 markets covered by 91 position as treasurer. system ever installed, RCA stated. vision Programs, has completed ar- stations now on the air, only four Frank M. Folsom, president of rangements with Hollywood film have enough stations to provide J. REYNOLDS TOBACCO CO. re- producer Philip N. Krasne for pro - , R RCA, said that the concerted action full time affiliation for each of the . ' ` ported ready to pick up the tab for of the three apartment owners, duction of half -hour TV films based four major networks. These are New the Ed Wynn show on CBS which is being leading to the signing of contracts on the "Cisco Kid" stories. Contract York (7), Chicago (4), Washington dropped by Speidel at the end of the year. for the Antenaplex system, is calls for 52 films a year for ten (4) and Los Angeles (7). will be- tCompany continue "Man Against lieved to be the first in which real - years. Only five cities -Baltimore, Cin- Crime," with Ralph Bellamy on the same tors have joined to solve the TV Looking forward to color, Krasne cinnati, Columbus, Detroit and web. . Esso has cancelled out of the reception problem for their tenants. will shoot the films in 16 mm. Koda- Philadelphia -have three stations 7 -7:30 p.m. Sunday seg on CBS, now oc- chrome at a cost of $15,000 each. each. This means that the four webs cupied by "Tonight On Broadway" at the Program will star Duncan Renal - must compete for time between end of its current cycle. . . Receivers in WABD Sells Wrestling do and Leo Carrillo, who appear in two stations, or in most cases on Britain are being sold at the rate of be- Two De Soto dealers, Nat Patter- the theatrical "Cisco Kid" movies only one, in the remaining 45 cities. tween 5,000 and 6,000 a week, with a son Motors and Jackson Motors, produced by Krasne for United Both broadcasters and manufac- I Sr total of a million expected by Christmas. and a trade school, New York Tech, Artists. Sinn produces the series turers are burned over the prolonged The number sold last month was only have signed with WABD for joint for radio, rights to which are con- duration of the freeze, which was 6,000 less than the figure for all of sponsorship of Saturday night trolled by Ziv. originally scheduled to last six 1947. . . . Films of the Dallas air crash wrestling from Chicago. The 52- Sponsors of the radio version of months. The networks want new .' yesterday made by WBAP -TV staffers, week contract was placed through the show will get first crack at the stations to eliminate the time clear- were put on a plane to Chicago at 12:30 Moss Associates. films. ance hassle and to increase circu- p.m., EST, landed at the Windy City at lation. 6:28, then flown in a Cub to Lakeside Many station operators with the F. airport where a car picked them up, Dailies' only outlet in a market are eager rushed them to the Merchandise Mart Circulation Upped for competition because the pattern for airing on the Camel newsreel on NBC i throughout the country has shown 7 at 7:45 p.m. . . . KFI -TV, Los Angeles, a sharp increase in receiver sales which has been on the air from noon to In 33 Of 42 TV Cities -E &P after the second station in an area 6 p.m. seven days a week, will back up went on the air. to 9 a.m- sign -on beginning Dec. 5. The TV industry's contention that too slight to be traced to any one The manufacturers are pressing video would aid rather than hurt factor or were the aftermath or for an end to the freeze because HERBERT MARSHALL journeying to other ad media was supported this price increases (Los Angeles, San new stations mean additional mar- New York to audition the radio se- week by a survey by Editor & Pub- Francisco, Philadelphia, Boston and kets for receiver sales. ,* ries, "The Man Called X" for NBC... . lisher showing a daily circulation New York) . A marger (Dayton) Budweiser sponsorship of Ken Murray's increase during the past year for accounted for one sizaole drop. At- papers in 33 of 42 "Blackouts" over CBS beginning Jan. 7 TV cities. lanta, Pittsburgh and Toledo were Pulse To Ten will be the brewery's first broadcast ad- Reported by Jerry Walker, the the others." (7 Cities " vertising since 1931 when it bankrolled study found that "In the 33 'plus' Among the reasons for the cir- -Nov.) a 15- minute musical stanza over the CBS cities sales gained more than two culation boosts, Walker said, were Texaco Theater, NBC 59.9 AM web. "Blackouts" will be aired every per cent, which is double the per- a "greater availability of newsprint Talent Scouts, CBS 46.9 other Saturday, 8 -9 p m Robert centage of gain for the nation's (which) has enabled many news- Goldbergs, CBS 40.4 Godfrey Friends. CBS 40.3 r Woodburn, former WBKB writer -director, dailies a year ago. . Moreover, papers to resume circulation pro- has joined Television Features, Inc., as the total circulations in the 42 cities motion, extending their areas of Toast Town. CBS 39.3 assistant to prexy Larry Gordon. He'll is slightly under half the total for coverage and retrieving natural Stop Music. ABC 34.7 coordinate sales, production and story de- the country. The Post Office state- sales zones which they cut off dur- Fireside Theater, NBC 34.2 r partments, serving under production vee- ments showed for this group: 1948- ing wartime. Population growth Studio One, CBS 33.9 pee William Van Praag. . . Ben Grauer 27,880,171; 1949 -27,958,101." and an ever rising level of literacy Philco Playhouse, NBC 31.3 signed for the Ford Dealers Kay Kyser "In the nine 'minus' cities," E&P also have been working in news- Suspense. CBS 29.1 t show which bows on NBC tomorrow nite. said, "circulation losses either were papers' favor," he added,

111 Wednesday, November 30, 1949 8 RADIO DAILY

Cold -Remedy Firms Global TV Network -COAST Forecast By Jolliffe COAST-TO Increase Spot Drives

WCSI Plans Xmas Party Get's Teenage Fan Mail (Continued from Page 1) (Continued horn Page 1) are Boston, Mass. -Jack Chase, Day Europe." Columbus, Ind.-Arrangements they regard the antihistamine group to and from England and being completed to conduct a spe- News Editor of WCOP, was recently and told the newly graduated radio as competitive for the cough He cial Christmas party for all of the surprised when a Watertown, Mass. cold business and as a consequence and television men "Don't be afraid Woman's Junior High School English- Speech dream they are members of the WCSI are placing more radio advertising. to speculate and - Club of the Air, over Station WCSI- teacher arrived at the WCOP News- Among the antihistamine group who fine companions for work." maestro of room with a batch of fan letters veep also suggested to FM. Bob Westermeier, have come to radio are the Anahist The RCA the program, is completing arrange- written by her 7th grade class to Co., Inc., Yonkers, N. Y.; Grove labs í the graduates the idea of a "prac- Jack. Flattering as it was to re- receiver ments to obtain the use of the antihistamine product, "Antamine" tical portable television - Crump Theater for the party. In- ceive hand -delivered mail, it was and Bristol- Meters new "Resistab." providing an ade- vitations are being mailed to 1,000 even more gratifying for Jack to Bristol -Myers Company, through sized pic- 1 quate of the club members. learn that he had been a class Kenyon & Eckhardt, will promote ture from a set project. WCOP sent Jack out to sales of its new antihistamine cold - less than weighing Child's Show Televised visit the class and Jack gave a killing drug. Resistab. with local ra- 20 pounds." He Philadelphia, Pa. - The WFIL news lecture to the class. dio spots and a hitch -hike on its said this involved "Magic Lady" children's program, NBC's "Break the Bank" program. the "lowering of was televised for the first time Anniversary Program power require- November 25, by WFIL -TV. Spon- Washington. D. C.- Commemorat- ments and de- Agency Adopts Orphans sored by Lit Brothers, Philadelphia ing the 60th anniversary of the Two children will be adopted by veloping an effi- department store, the video show Washington Board of Trade, WMAL cient picture -re- Kenyon & Eckhardt, Inc. in behalf will be aired simultaneously with presented an hour -long radio proof newspaper and magazine people producing system the radio broadcast every Friday gram on Monday, November 28. The which can be JOLLIFFE with whom the agency works dur- at 6 p.m. ABC network broadcast of "This Is ing the year. folded up." Our Town" honored Washington and Dr. Jolliffe pointed out the scar- The agency will support a 15- war- Bob Tyrol, MC, Returns the Board of Trade Tuesday night year -old Italian boy, Sergio Visen- city of fine teachers and the over WMAL. time uses for television. He said Hartford, Conn. -When the U.S. tin, and Kalliopi Kazakou, a 12- to Coast Guard Academy Glee Club year -old girl from Salonika, Greece. it could be used demonstrate KECA Program Change scarce equipment to large numbers appeared on the "Songs from New in 1950 as a Christmas gift to the of men at widely separated points. England Colleges" series over WTIC Hollywood, Calif. - KECA's gar- people on the publications. The The president of RCA Institutes. last Sunday at 4:30 p.m., it was the den expert, Mirandy, moved last costs of the youngster's maintenance George L. Van Deusen, delivered homecoming day for announcer Bob Saturday morning to the earlier will be assumed under the Foster a welcome address at the cere- Tyrol. Before the war, Tyrol was hour of 8:45. In her first broadcast Parents' Plan. monies held in NBC's studio 8H. sent to New London weekly to an- at the new weekly time, Mirandy Kenyon & Eckhardt, Inc. adopted The invocation and benediction nounce the WTIC "U.S. Coast Guard discussed planning spring garden one child as a Christmas gift last were delivered by Rabbi Daniel L. on Parade" broadcasts. He grew for earliest blooms, and what you year and two years ago sent CARE Davis. so fond of the academy that he can be doing in your garden now. packages. The class was the largest to be enlisted in the service, continuing graduated from the Institute, which his announcing assignment during was founded in 1909 by Marconi. his boot -training period. DEC. 1ST THURSDAY DEC. 1ST The courses given in radio and television servicing, broadcasting. Miller Heads WGAL and technology required a regular Lancaster, Pa.- Harold E. Millen LISTEN TO! daily schedule for the students over has succeeded Walter O. Miller as a period of nine months to two station manager of WGAL, Inc. years. (AM, FM, TV). WALT DISNEY'S WWSW Gets More Power Xmas Concert Planned FROM HIS GREATEST Pittsburgh, Pa. -WWSW, the old- GREATEST SONGS By Municipal Station est independent radio station here, PICTURE became a more powerful indepen- A Christmas concert from Car- dent when the city's Mayor David I/ negie Hall will be heard over WNYC L. Lawrence pressed the button on Saturday, December 17th from putting an all new, completely mod- "CINDERELLA 2:30 to 4: 30 p.m., EST. ern 5,000 -watt transmitter on the INTRODUCED ON The story of the Nativity with air at new frequency of 970 kilo- narration will be enacted by the cycles. CAMPBELL SOUP'S Anita Zahn dancers, with chorus and soloists. Christmas music by WCSS Receives Award Nicholai Berezowsky and Morton the program. Amsterdam, N. Y.- Station WCSS Gould will complete has been awarded the Disabled CLUB 15 The presentation will be the first American Veterans' Distinguished of two Gabrilowitsch Memorial con- for con- DICK HAYMES certs by the National Orchestral Service Plaque outstanding for tributions to the cause of disabled EVELYN KNIGHT Association designed especially veterans. In special ceremonies held young music-lovers. in the station's studios and broad- THE MODERNAIRES The schedule of Wednesday re- simultaneously, Commander Al in and February cast and hearsals January of Chapter 100 made formal by the Association heard over Zeppieri presentation of the plaque to Cecil JERRY GRAY & HIS ORCHESTRA WNYC from 6 to 6:45 p.m. has also Woodland, WCSS president and been announced. It includes two general manager. programs selected for the annual ENTIRE NETWORK 1:3E°T 9: American Music Festival of the ON (BS' PsT Municipal Broadcasting System. KDKA Handling Cotton Bowl THURSDAY, DECEMBER 1ST The February 15 program features Pittsburgh, Pa. -KDKA will carry Deems Taylor's "Through the Look- the Cotton Bowl football game, ing Glass." The broadcast on Feb- January 2, beginning at 2 p.m. R. J. WALT DISNEY MUSIC CO. ruary 22 includes Aaron Copland's Reynolds Tobacco Co. of Winston NEW YORK "Quiet City" and "Music for the Salem, N. C. will sponsor the broad- CHICAGO HOLLYWOOD Theater." cast.