THE BEVERAGE NETWORK’S 2010 SPECIAL VAP SECTION ‘10‘10 holidayholiday buyingbuying guideguide*

ummer is long gone. There’s a nip in the air and that they are striking to look at. When consumers are in your means retailers across the country are preoccupied store, eager to fi nd just the right holiday gift for a family with just two words: holiday sales. Last year at this member, friend or colleague, they can be overwhelmed Stime, we feared our customers wouldn’t be quick by selections. Here, we’ve tried to help YOU with your to open their wallets. Luckily, 2010 fared better. Customers selections. Even though more people have returned restored their confi dence in the economy—albeit mildly—and to bars and restaurants to order a drink, the at-home began to buy old favorites and sample new products as entertaining trend continues to fl ourish. These gift packs affordable luxuries. Still, consumers are careful, paying leverage that trend, making it easy for customers to just special attention to each buying decision they make; they tear open their box and whip up a simple cocktail in their have limited dollars to work with and will try to make each gift own kitchen. they spring for worthwhile. However, these gift packs won’t sell themselves; if That is why on the following pages of our Holiday you really want to make an impact and move inventory, Guide you will see an array of gift boxes, across many make sure that your sales staff is engaged and can speak price tiers, appealing to a broad range of targeted enthusiastically and knowledgeably about the goods consumers*. Not only do they come packed with a range stocked on your shelf—it’s the difference between an of extras from branded glasses to recipe books, but average and blockbuster selling season. Cheers!

Photographs by SAMUEL BRISTOW

*Some of the items shown here may not be available in your area. Please consult with your local supplier or wholesaler sales representative. ‘10 2 holiday b u y i n g 1 guide 3

7 4 8

5

6

9

13

12

10 14

11

1 The understated Stirrings Peppermintini set combines a delicious Chocolate Peppermintini mixer and cocktail shaker. 2 A bright holiday bucket includes two French shot glasses with a bottle of Grand Marnier. 3 The Presidente Master Margarita set includes a bottle of Presidente Brandy and a fun soccer t-shirt, with recipes on the back of the box. 4 Cavit’s Pinot Grigio and Pinot Noir “Celebrate” duo offers the perfect wines to match any holiday meal. 5 The Tequila Rose gift box offers the luscious strawberry-infused Tequila and two shot glasses. 6 Bailey’s Irish Cream is a perennial holiday favorite, packaged with two rocks glasses for mixed drinks. 7 Savor Fragoli, infused with strawberries, accompanied by two Champagne flutes. 8 Infuse the holiday with American pride and patriotic Americana . 9 Ferrari Metodo Classico Trento Brut brings holiday cheer straight from Italy in a lovely red gift box. 10 Rémy Martin Red Hot Holiday presents Christmas in a bottle. 11 The Kahlúa gift pack showcases the iconic coffee liqueur with two branded glass coffee mugs. 12 Celebrate the holidays London-style with the Beefeater gift set featuring a 1.75L bottle of gin and shaker. 13 The re-usable Southern Comfort gift tin is a festive way to package this iconic spirit. 14 Pop the sparkling Rosa Regale for a perfect holiday pairing with anything from hors d’oeuvres to chocolate. ‘10 3 holiday 2 b u y i n g guide 1

7

5 6

4

8

10 11

9

13

12

15 14

1 Vodka is adorned with a festive light-up necker for the season. 2 ’s limited edition Glimmer bottle is a fun adaptation of the iconic bottle, crafted to reflect and cast off light from any angle. 3 The Crystal Head 1.75L bottle is a one-of-a-kind gift that will make any vodka lover’s head turn. 4 Nicolas Feuillatte two-pack mini bottles are the ideal stocking stuffers. Festive in blue and pink, the pack contains one mini bottle each of Brut and Rosé. 5 Martini Asti in its silver box is perfectly dressed for a sparkling holiday night out. 6 The Hpnotiq cocktail gift set hypnotizes with a bottle and two frosted swirl cocktail glasses. 7 Alexander Grappa Grappolo is presented in a hand-blown decorative glass bottle along with glass grapes set inside. 8 Art lovers are treated to the perfect combination: The limited edition Essential Artists bottle series bearing smooth 1800 Tequila. 9 The Vodka set includes four shot glasses and classic recipes to make with the Polish spirit. 10 Enjoy a Martini made with Original , shaken with the metallic shaker included. 11 In Crystal Head Vodka’s gift set, a 750ml bottle is accompanied by two matching crystal skull glasses. 12 Grey Goose La Poire is well-appointed in a sleek, blue gift box. 13 For the Tequila lover who can’t decide, the easy-to-carry Patrón set contains one 375ml bottle each of Patrón Silver, Patrón Reposado, Patrón Añejo and Patrón XO Café. 14 The Tres Generaciones set includes a bottle of Tres Generaciones Plata and two branded glasses. 15 PAMA Pomegranate Liqueur offers a set complete with a Collins glass and branded spoon. ‘10 2 holiday 1 b u y i n g 3 guide

6

4

5

9

11

7 8

10

12 13

15

14

1 Tullamore Dew presents a 750ml bottle and two branded rocks glasses. 2 Thoughtful Scotch fans will appreciate Glenfiddich 12-year-old with glass and notebook to scribble in their own tasting notes. 3 Eco-conscious gift givers can feel good about the sleek set of 360 Vodka with sandblasted coasters. 4 Hornitos has all you need for a big holiday night out or in with a bottle and two horned branded Tequila glasses. 5 Jameson offers the popular 750ml bottle with two branded rocks glasses. 6 Ty Ku presents a fun illuminated bottle set complete with cocktail shaker. 7 Jose Cuervo has created the ultimate party package with the “Best Margarita” gift set which includes a bottle of Jose Cuervo Especial Gold and Jose Cuervo lime margarita mix. 8 Classic Marketing’s Lemoncello from Italy is infused with the finest lemon rinds and comes with two lemon cups. 9 The Jägermeister set includes shot glasses to help get the party started. 10 ZU Vodka is dressed up for the season in a luscious fur bottle cover. 11 The classic Tanqueray bottle is a perennial favorite, and celebrates going out with a Zagat necker. 12 The Nicolas Feuillatte keepsake canister is the vessel for Nicolas Feuillatte’s Brut NV, and features work by artist of the year, Nils-Udo. 13 The Grand Absente set is presented with a detailed replica spoon and glass for authentic absinthe preparation and service. 14 Buchanan’s Blended Scotch Whisky comes with two rocks glasses. 15 A 375ml bottle of Supreme Absinthe is accompanied by Absente: Images & Tastes of The Green Fairy, a 296-page illustrated recipe book. ‘10 2 holiday b u y i n g guide 1

3

4

5

7

8

6

9 11

10

1 The 1.75L bottle of Chivas 12-year-Old in the Chivas Regal gift set comes with a cradle for easy pouring. 2 Enjoy Chivas Regal on the go with Chivas 18-year-Old in a chic leatherette carrying canister. 3 Share the joy with Wiser’s Canadian Whisky and two rocks glasses. 4 Ron Abuelo 12-year-Old is spare elegance in a rum- hued gift box. 5 The Café Bohême set includes one 750ml bottle of the coffee crème liqueur and two oversize mugs depicting classic Parisian poster art. 6 The Pyrat Rum 750ml bottle is distinctly shaped to cleverly fit into the elegant wooden barrel with a sliding door to reveal the product inside. 7 Appleton Extra is twice as nice accompanied by two fine Riedel spirit glasses. 8 Frapin Cognac Chateau Fontpinot XO comes in a durable and handsome leather case. 9 The Dalmore is perfect after a fine meal with cigars, and this set comes with two keepsake cigar holders. 10 Martell XO Cognac comes packaged with four luxurious leather coasters. 11 The Conjure Cognac set includes a decorative bottle, two rocks glasses and a virtual recipe book. ‘10 holiday 2 b u y i n g 1 guide 3

6

5 7 4

10 12 8

11

9

16 17

14 15

13

1 The Tomatin Single Malt is beautifully packaged in an understatedly elegant black box. 2 Hennessy presents V.S. four-pack flasks that are stylishly appointed in colorful red, green, black and purple sleeves made of reusable silicone and come in an easy-to-carry case. 3 The Antiquary 12-year-Old Scotch Whisky comes in a stylish black and gold tin. 4 For ease of pouring and stunning display, the 1.75L Johnnie Walker Black comes in a sleek cradle. 5 A bottle of Effen Black Cherry Vodka comes with a branded shaker for flavored Martinis. 6 Gekkeikan Sake is presented in a tranquil setting of black and gold. 7 Capture a piece of spirits history with the Bénédictine 500th Anniversary limited edition bottling. 8 Irish Mist’s set includes a bottle and two branded glasses. 9 This sleek holiday tin is the perfect way to wrap up a 750ml bottle of Original Vodka. 10 Tito’s Handmade Vodka comes in a handsome, velveteen holiday gift bag. 11 The Patrón XO Café Coffee and Tequila liqueur gift set includes a 750ml bottle of Patrón XO and two shot glasses, while the box offers some great seasonal recipes. 12 Don Julio Tequila is presented with two shot glasses for south of the border fun. 13 For the discerning diva, the Palmes d’Or Brut Vintage 1999 in diva packaging is the perfect gift. 14 Classic Jack Daniel’s is packaged with a branded pitcher for serving group cocktails. 15 The Domaine de Canton ginger liqueur set includes one 375 ml bottle of Domaine de Canton and two Cognac snifters. 16 Dom Pérignon delivers a playful tribute to Andy Warhol with pastel labeling on the box. 17 Milagro Tequila makes a statement in its sleek, sophisticated bottle with a blue agave plant positioned inside the glass. ‘10 2 holiday 1 b u y i n g guide 3

4

5

6 7

9 11

8

10

1 Classic Dewar’s is served up in a sleek, white case, the perfect stocking stuffer for Scotch lovers. 2 Martini & Rossi Sparkling Rosé Minis are a four-pack for the season of giving and sharing. 3 Rum Jumbie comes with a 750ml bottle of original Rum Jumbie and four flavored rum minis. 4 Tarantula Azul offers the perfect set-up for home: one bottle and two decorated double shot glasses. 5 Aperol and Cinzano come packaged together for perfect, easy cocktails that will impress. 6 Villa Massa Limoncello of Sorrento comes with two branded flutes and serving suggestions. 7 For seasonal cocktail concoctions, McCormick’s Irish Cream Liqueur comes with two rocks glasses. 8 Isle of Jura includes a display-worthy bottle and two rocks glasses. 9 For on-the-rocks Martini drinkers, with two rocks glasses is the perfect gift. 10 The elegant Corvo gift box, adorned with traditional Sicilian colors and designs, contains a bottle each of Classic Corvo Insolia 2009 and Corvo Nero d’Avola. 11 O’Mara’s Country Cream is a perfect choice for holiday cocktails and comes with two etched rocks glasses. ‘10 2 holiday b u y i n g guide 3 1

4

5 6

8

7

9

11

10

1 Forest Glen Merlot and Chardonnay are presented in a festive, holiday box. 2 fans and Playboy enthusiasts can enjoy this collector’s edition Playboy bottle of Stoli Ohranj. 3 Crillon’s Absente set introduces cocktailians to the vintage art of mixing a perfect glass of absinthe with an absinthe slotted spoon and glass. 4 Veuve Cliquot “Le Fridge” is a stylishly retro and reusable tribute to Veuve Cliquot Yellow Label and can keep the bubbly cold for up to two hours. 5 Raynal V.S.O.P Brandy comes with two snifters for traditional enjoyment. 6 The Moët & Chandon Chill Box makes for a festive host gift or stocking stuffer and keeps the Moët Imperial inside insulated and cold. 7 Mondoro Asti comes in a gilded gift box. 8 The Appleton Reserve set includes a bottle of Appleton Reserve Rum and two Riedel glasses. 9 The Glenlivet 12-year-Old comes with two 50ml bottles and two tasting glasses to help make tasiting The Glenlivet easy and fun. 10 Wrap Ruinart Blanc de Blanc Champagne in gold, with the Golden Thread gift set that comes with a bottle and special golden stopper designed by Spanish architect Patricia Urquiola. 11 The regal Courvoisier set includes a bottle of V.S.O.P and a decanter.