THE BEVERAGE NETWORK’S 2010 SPECIAL VAP SECTION ‘10‘10 HOLIDAYHOLIDAY BUYINGBUYING GUIDEGUIDE* they are striking to look at. When consumers are in your store, eager to fi nd just the right holiday gift for with a familyyour ummer is long gone. There’s a nip in the air and that member, friend or colleague, they can be overwhelmed means retailers across the country are preoccupied by selections. Here, we’ve tried to help YOU with just two words: holiday sales. Last year at this selections. Even though more people have returned time, we feared our customers wouldn’t be quick to bars and restaurants to order a drink, the at-home S entertaining trend continues to fl ourish. These gift packs to open their wallets. Luckily, 2010 fared better. Customers leverage that trend, making it easy for customers to just restored their confi dence in the economy—albeit mildly—and tear open their box and whip up a simple cocktail in their began to buy old favorites and sample new products as own kitchen. affordable luxuries. Still, consumers are careful, paying However, these gift packs won’t sell themselves; if special attention to each buying decision they make; they you really want to make an impact and move inventory, have limited dollars to work with and will try to make each gift make sure that your sales staff is engaged and can speak they spring for worthwhile. That is why on the following pages of our Holiday enthusiastically and knowledgeably about the goods stocked on your shelf—it’s the difference between an Guide you will see an array of gift boxes, across many average and blockbuster selling season. Cheers! price tiers, appealing to a broad range of targeted consumers*. Not only do they come packed with a range of extras from branded glasses to recipe books, but Photographs by SAMUEL BRISTOW *Some of the items shown here may not be available in your area. Please consult with your local supplier or wholesaler sales representative. ‘10 2 HOLIDAY B U Y I N G 1 GUIDE 3 7 4 8 5 6 9 13 12 10 14 11 1 The understated Stirrings Peppermintini set combines a delicious Chocolate Peppermintini mixer and cocktail shaker. 2 A bright holiday bucket includes two French shot glasses with a bottle of Grand Marnier. 3 The Presidente Master Margarita set includes a bottle of Presidente Brandy and a fun soccer t-shirt, with recipes on the back of the box. 4 Cavit’s Pinot Grigio and Pinot Noir “Celebrate” duo offers the perfect wines to match any holiday meal. 5 The Tequila Rose gift box offers the luscious strawberry-infused Tequila and two shot glasses. 6 Bailey’s Irish Cream is a perennial holiday favorite, packaged with two rocks glasses for mixed drinks. 7 Savor Fragoli, infused with strawberries, accompanied by two Champagne flutes. 8 Infuse the holiday with American pride and patriotic Americana Vodka. 9 Ferrari Metodo Classico Trento Brut brings holiday cheer straight from Italy in a lovely red gift box. 10 Rémy Martin Red Hot Holiday presents Christmas in a bottle. 11 The Kahlúa gift pack showcases the iconic coffee liqueur with two branded glass coffee mugs. 12 Celebrate the holidays London-style with the Beefeater gift set featuring a 1.75L bottle of gin and shaker. 13 The re-usable Southern Comfort gift tin is a festive way to package this iconic spirit. 14 Pop the sparkling Rosa Regale for a perfect holiday pairing with anything from hors d’oeuvres to chocolate. ‘10 3 HOLIDAY 2 B U Y I N G GUIDE 1 7 5 6 4 8 10 11 9 13 12 15 14 1 Svedka Vodka is adorned with a festive light-up necker for the season. 2 Absolut Vodka’s limited edition Glimmer bottle is a fun adaptation of the iconic bottle, crafted to reflect and cast off light from any angle. 3 The Crystal Head 1.75L bottle is a one-of-a-kind gift that will make any vodka lover’s head turn. 4 Nicolas Feuillatte two-pack mini bottles are the ideal stocking stuffers. Festive in blue and pink, the pack contains one mini bottle each of Brut and Rosé. 5 Martini Asti in its silver box is perfectly dressed for a sparkling holiday night out. 6 The Hpnotiq cocktail gift set hypnotizes with a bottle and two frosted swirl cocktail glasses. 7 Alexander Grappa Grappolo is presented in a hand-blown decorative glass bottle along with glass grapes set inside. 8 Art lovers are treated to the perfect combination: The limited edition Essential Artists bottle series bearing smooth 1800 Tequila. 9 The Luksusowa Vodka set includes four shot glasses and classic recipes to make with the Polish spirit. 10 Enjoy a Martini made with Original Grey Goose, shaken with the metallic shaker included. 11 In Crystal Head Vodka’s gift set, a 750ml bottle is accompanied by two matching crystal skull glasses. 12 Grey Goose La Poire is well-appointed in a sleek, blue gift box. 13 For the Tequila lover who can’t decide, the easy-to-carry Patrón set contains one 375ml bottle each of Patrón Silver, Patrón Reposado, Patrón Añejo and Patrón XO Café. 14 The Tres Generaciones set includes a bottle of Tres Generaciones Plata and two branded glasses. 15 PAMA Pomegranate Liqueur offers a set complete with a Collins glass and branded spoon. ‘10 2 HOLIDAY 1 B U Y I N G 3 GUIDE 6 4 5 9 11 7 8 10 12 13 15 14 1 Tullamore Dew presents a 750ml bottle and two branded rocks glasses. 2 Thoughtful Scotch fans will appreciate Glenfiddich 12-year-old with glass and notebook to scribble in their own tasting notes. 3 Eco-conscious gift givers can feel good about the sleek set of 360 Vodka with sandblasted coasters. 4 Hornitos has all you need for a big holiday night out or in with a bottle and two horned branded Tequila glasses. 5 Jameson offers the popular 750ml bottle with two branded rocks glasses. 6 Ty Ku presents a fun illuminated bottle set complete with cocktail shaker. 7 Jose Cuervo has created the ultimate party package with the “Best Margarita” gift set which includes a bottle of Jose Cuervo Especial Gold and Jose Cuervo lime margarita mix. 8 Classic Marketing’s Lemoncello from Italy is infused with the finest lemon rinds and comes with two lemon cups. 9 The Jägermeister set includes shot glasses to help get the party started. 10 ZU Vodka is dressed up for the season in a luscious fur bottle cover. 11 The classic Tanqueray bottle is a perennial favorite, and celebrates going out with a Zagat necker. 12 The Nicolas Feuillatte keepsake canister is the vessel for Nicolas Feuillatte’s Brut NV, and features work by artist of the year, Nils-Udo. 13 The Grand Absente set is presented with a detailed replica spoon and glass for authentic absinthe preparation and service. 14 Buchanan’s Blended Scotch Whisky comes with two rocks glasses. 15 A 375ml bottle of Supreme Absinthe is accompanied by Absente: Images & Tastes of The Green Fairy, a 296-page illustrated recipe book. ‘10 2 HOLIDAY B U Y I N G GUIDE 1 3 4 5 7 8 6 9 11 10 1 The 1.75L bottle of Chivas 12-year-Old in the Chivas Regal gift set comes with a cradle for easy pouring. 2 Enjoy Chivas Regal on the go with Chivas 18-year-Old in a chic leatherette carrying canister. 3 Share the joy with Wiser’s Canadian Whisky and two rocks glasses. 4 Ron Abuelo 12-year-Old is spare elegance in a rum- hued gift box. 5 The Café Bohême set includes one 750ml bottle of the coffee crème liqueur and two oversize mugs depicting classic Parisian poster art. 6 The Pyrat Rum 750ml bottle is distinctly shaped to cleverly fit into the elegant wooden barrel with a sliding door to reveal the product inside. 7 Appleton Extra is twice as nice accompanied by two fine Riedel spirit glasses. 8 Frapin Cognac Chateau Fontpinot XO comes in a durable and handsome leather case. 9 The Dalmore is perfect after a fine meal with cigars, and this set comes with two keepsake cigar holders. 10 Martell XO Cognac comes packaged with four luxurious leather coasters. 11 The Conjure Cognac set includes a decorative bottle, two rocks glasses and a virtual recipe book. ‘10 HOLIDAY 2 B U Y I N G 1 GUIDE 3 6 5 7 4 10 12 8 11 9 16 17 14 15 13 1 The Tomatin Single Malt is beautifully packaged in an understatedly elegant black box. 2 Hennessy presents V.S. four-pack flasks that are stylishly appointed in colorful red, green, black and purple sleeves made of reusable silicone and come in an easy-to-carry case. 3 The Antiquary 12-year-Old Scotch Whisky comes in a stylish black and gold tin. 4 For ease of pouring and stunning display, the 1.75L Johnnie Walker Black comes in a sleek cradle. 5 A bottle of Effen Black Cherry Vodka comes with a branded shaker for flavored Martinis. 6 Gekkeikan Sake is presented in a tranquil setting of black and gold. 7 Capture a piece of spirits history with the Bénédictine 500th Anniversary limited edition bottling. 8 Irish Mist’s set includes a bottle and two branded glasses. 9 This sleek holiday tin is the perfect way to wrap up a 750ml bottle of Sobieski Original Vodka. 10 Tito’s Handmade Vodka comes in a handsome, velveteen holiday gift bag.