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American Way Made in the USA, Domestic Vodka Celebrates Range and Diversity

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American Way Made in the USA, Domestic Vodka Celebrates Range and Diversity MADE WITH MORE THAN 100% AGAVE Citrus trees grow throughout our Casa in Mexico, giving fresh citrus-y notes to our tequila during its 100% all-natural fermentation process. So you get an award-winning tequila that’s as great as the people you pour it for. Almost. VIBE TOGETHER ENJOY 100% RESPONSIBLY Alc. 40% by Vol. (80 Proof) Tequila Imported by Brown-Forman, KY ©2019 105709_eJ_TradePrint_8.5x11.indd 1 4/4/19 1:52 PM MAY 2019 ALABAMA Select Spirits PUBLISHED BY Dear Licensees: American Wine & Spirits, LLC MADE WITH PO Box 380832 Alabama is commemorating its 200th birthday this year! Beauty, history and I hope you are Birmingham, Al 35283 continuing to enjoy editions of American Wine and Spirits and are finding the information [email protected] beneficial to your business. The Board, our employees and I, realize that you are essential to our success and hope that our services and products are meeting your needs. We are very CREATIVE DIRECTOR happy to announce the launch of SANA, a new online ordering service for licensees. The new MORE THAN Pilar Taylor site is an intuitive and updated platform that offers many new options when ordering products. Some of the updates include: real-time inventory, running spend totals, easy product search, CONTRIBUTING WRITER auto saved orders, ordering directly from our wholesale warehouse and setting pick up dates. Norma Butterworth-McKittrick We have launched in two test markets and have enjoyed great success so far. Our 13-week launch schedule should provide for full access to all licensees by the printing of this price book. ADVERTISING & . 100% PRODUCTION MANAGER Margriet Linthout To make sure each of you are enjoying the new site to the fullest, our Product Management For more information about this publication, and Information Technology departments have joined forces to hold live webinars for customers advertising rates, production specs, recipes and supplemented those with online training websites. The first iteration of the site allows for and digital copies of recent and current ordering from any store in the state and offers access to all inventory at the store you choose. issues visit americanwineandspirits.com or We hope to add many more options in the future. We truly appreciate your patronage and hope AGAVE call 205-368-5740 this new site makes your ordering process more enjoyable and more effective. Customer service remains a top priority and I encourage you to contact my office if you have any questions or PHOTOGRAPHY need assistance. Adobe Stock Photos While we continue to make improvements in our efficiency and product managements prac- Alabama Select Spirits is published 3 times Citrus trees grow throughout our Casa in Mexico, per year under the direction of the Alabama tices, I am especially proud of our public awareness and education efforts. Since August of last Alcoholic Beverage Control (ABC) Board. year, our school-based “Under Age – Under Arrest” anti-underage drinking program has been giving fresh citrus-y notes to our tequila during Prices are subject to change at the discretion presented a record 75 times to more than 26,000 middle, junior and senior high students. of the ABC without prior notice. All art in When the 2018-2019 school year ends in late May, we expect to reach more than 100 pro- its 100% all-natural fermentation process. this publication ©2018 American Wine & grams presented to approximately 35,000 students. I’m delighted that our program has been Spirits. All rights reserved. Reproduction in so heavily requested and warmly received by Alabama educators, I can’t help but be sad that so So you get an award-winning tequila that’s as whole or in part without written permission is prohibited. American Wine & Spirits many of our schools have identified underage drinking as such a problem. great as the people you pour it for. Almost. makes every effort to publish a correct price We strive to maintain a high degree of service and education. At the same time, with your help, list and editorial content, however certain we provide significant revenues for the ultimate benefit of our citizens. Last fiscal year, after all information is furnished to American the ABC Board’s expenses were paid, over $270 million was distributed to the State’s General Wine & Spirits by others. American Fund and to other various agencies. The Alabama ABC Board is pleased with its achievement Wine & Spirits is not responsible for any of producing another record year of sales and looks forward to continued success in the years misrepresentations or errors in information to come. furnished to us by others within its control. The materials contained in this publication may not be copied, duplicated or used in I would like to take the opportunity to wish everyone a safe and happy summer and to remind any other way by any other person, firm or you to sell, serve and celebrate responsibly. organization, in whole or part, without the express written consent of American Wine & VIBE TOGETHER Spirits, LLC. Sincerely, H.M. Gipson ENJOY 100% RESPONSIBLY Alc. 40% by Vol. (80 Proof) Tequila Imported by Brown-Forman, KY ©2019 1 1 105709_eJ_TradePrint_8.5x11.indd 1 4/4/19 1:52 PM TEQUILA ON THE RISE BY JACK ROBERTIELLO right before it skyrocketed, and it shows it’s Note: This excerpt is printed with permission from the not just an old boy’s drink anymore. I see more March/April 2018 issue of StateWays—the Beverage women (and more young women) come in edu- Alcohol Merchandising Magazine for Control States. cated about the category,” says Mat Dinsmore, WHEN YOU CAN SELL TWICE AS MUCH as you general manager at Wilbur’s Total Beverage in have, you can be sure what you’ve got is hot. Fort Collins, Colorado. “Tequila is growing fastest at the upscale end, Zak Romaya, who owns Old Town Liquor in as premiumization is extremely active here for San Diego, sees new consumers to the category all Mexican spirits,” says Jill Palais, senior brand discovering sweeter, richer expressions, especially manager of the William Grant and Sons Mexican aged variants, which are sweeter than traditional portfolio of Milagro tequila, Montelobos mezcal, tequilas. He also sees the steady growth among and Ancho Reyes cordials. pricey aged expressions. As the reputation of the agave spirit improves, David Marberger, owner of Bay Ridge Wine and efforts by suppliers to further burnish the attrac- Spirits in Annapolis, says that much of the interest tion continues, with everything from contem- in the tequila business is in line extensions. “For porary and stylish packaging to new products so long it was blanco, reposado, and añejo from (especially those with longer aging). Helping Patron and many other brands, but now they’ve to drive growth, retailers say, is the female come out with their upper marques, which have consumer. made a difference.” “More and more women are Cristalino, an emerging new tequila expression, calling for tequila. You is a mix of various ages that are then filtered until saw that with clear. The result is said to provide some of the bourbon rounded and creamy qualities of aged tequila with the freshness of blancos. The hope, according to Beth Krigel, senior brand manager of Hornitos Tequila, is that cristalino will break open the category. continued on page 5 2 B:8.25” T:8” S:7.5” WE DIDN’T INVENT THE MARGARITA Every margarita deserves the world’s finest tequila. Handcrafted in small batches using only 100% Weber Blue Agave, Patrón tequila makes all your cocktails simply perfect. We didn’t invent the margarita, WE JUST PERFECTED IT. PERFECT PINEAPPLE MARGARITA ½ oz Patrón Silver 1 oz Patrón Citrónge Pineapple ½ oz pineapple juice ½ oz lime juice Tajín Rim Lime wedge for garnish Combine all ingredients ina a cocktail shaker with ice. Shake until combined and chilled. Strain into a B:11.125” S:10.375” T:10.875” Tajím-rimmed rocks glass filled with ice. Garnish with lime wedge The perfect way to enjoy Patrón is responsibly. Handcrafted and imported exclusively from Mexico by The Patrón Spirits Company, Las Vegas, 40% NV. abv. For this recipe and others visit patrontequila.com/cocktails MECHANICAL SPECIFICATIONS WORKFLOW COLORS IN USE LINKED GRAPHICS BLEED 8.25” X 11.125” PROJECT MANAGER JENNY CYAN PATRON_2018_SILVER_BOTTLE_750ML_CLASSICMARGARITA-4C-DMAX280. TRIM 8” X 10.875” PRINT PRODUCER TBD MAGENTA TIF CMYK 1073 PPI SAFETY 7.5” X 10.375” ART DIRECTOR PATRICK YELLOW PATRON_SIMPLYPERFECT_BEE_LOGO_SILVER_4C.EPS FOLDED SIZE NONE COPYWRITER TBD BLACK FINISHING NONE PROOFREADER KP 18-00011 MECH SCALE NONE STUDIO DESIGNER JOSH. VERSION 1 PRINT SCALE NONE USER LANMLW-DMXL8052 18-00011_CORE_MARGARITA_MASTER_R07.INDD MECH’D BY JOSH. PRINTER LA-FIERY-COLOR-2 MARGARITA PAPER STOCK NONE OUTPUT DATE 3-22-2018 4:15 PM LAST MODIFIED 3-22-2018 4:15 PM UPLOADED BY TBD PUBLICATION/S MASTER SPECIAL NONE INSTRUCTIONS ALABAMA BY NOAH MCCULLOUGH DREAD RIVER DISTILLING COMPANY COMING 2019 “A life well lived will not live itself” quotes Birmingham’s new and incipient distillery, Dread River Distilling Company. By the end of 2019, this company will be the latest bold and elegant craft not just to 7th Avenue south but to your glass as well. Owners John Cubelic and Dr. Jefferey Dugasto gave us an inside look into the raw ideas of their tasting room and distillery that will contribute as a staple in Alabama distilling. Dread River has plans to open with a plethora of products: bourbon, vodka, gin, rum, and a blended whiskey. In addition to the wide selection of spirits, they also have plans to open with a wide selection of craft beers.
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