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SHOT U Continues to Grow He 2014 National Shooting Pliance, Marketing, Retail Opera- NEWS Sports Foundation’S Tions, and Range Operations

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SHOT U Continues to Grow He 2014 National Shooting Pliance, Marketing, Retail Opera- NEWS Sports Foundation’S Tions, and Range Operations SHOOTING HUNTING OUTDOOR TRADE SHOW 1979–2014 NSSF DAY 2, JANUARY 15, 2014 NEW PRODUCT REPORTS The Daily News of the 2014 Las Vegas SHOT Show Brought to You by The Bonnier Corporation and the NSSF SHOT Daily hits the floor to find the latest optics from the show P. 16. Also, see what’s new in the world of ammunition P. 26 and outerwear P. 36 SHOT U Continues to Grow he 2014 National Shooting pliance, marketing, retail opera- NEWS Sports Foundation’s tions, and range operations. *SHOT BUSINESS SHOT Show University The retail operations track was AWARDS PRESENTED posted sellout attendance presented by Tom Shay, president of Eight leaders are honored for their T and offered a college-level educa- Profits Plus. Shay outlined the dedication to the shooting sports tional opportunity for firearms basics of financials, writing a busi- industry. SEE PAGE 4 retailers and range owners. ness plan, hiring, effective advertis- “We mixed up the game this year ing, and merchandising. In the mar- *OUTDOOR LIFE OPEN and offered four tracts with five keting component, Curtis Jazwiecki, COUNTRY AWARDS breakout seminars for each one, president of Outdoor Business The awards honor individuals and along with three general session pre- Network, went over marketing with groups who are working to improve sentations,” says NSSF director of social media, new technology to outdoor access. SEE PAGE 8 retailer development Patrick Shay. ramp business traffic, search engine “In addition, the attendees had the optimization, and determining *SIG SAUER DEBUTS priceless opportunity to talk one-on- return on investment. NSSF SHOT U classes offer college- NEW SERVICE PISTOL one with presenters and network In the first part of the range oper- level educational opportunities for SIG Sauer introduced a pistol with their firearms industry peers ations segment, Ed Santos outlined firearms retailers and range owners. designed in conjunction with law- from across the country.” the 10 pitfalls to avoid when open- enforcement officials at SHOT Headlining the event was a ing a range. The team of Glenn conducted by former ATF agents Show 2014. SEE PAGE 12 “Strategies That Grow Revenue Welch and Erica Moncayo then fol- Harry McCabe and Wally Nelson. (and Profit) Even During Lean lowed up with a program on Best They shed light on error-proofing *NSSF CHILDSAFE Times” presentation by Dan Mann, Management Practices for OSHA ATF Form 4473, acquisition and dis- NSSF has ramped up awareness president of The Mann Group. The Compliance and creating a hazard- position, what an ATF inspection is of Project ChildSafe, relaunching breakout sessions were divided into ous communication plan. like, conducting inventory, and fire- it in seven states. SEE PAGE 105 four tracks and included ATF com- The ATF compliance track was arms retailer security.—William Kendy NSSF Presents the Rocky to ‘Don’t Lie’ Award Host Folds Sportsman’s Warehouse received the NSSF “Don’t Lie for the Other of Honor Guy” Retailer of the Year Award at SHOT Show University on Event Monday. The award recognizes a Rocky Boots will host a spe- retailer’s efforts to detect and deter cial event today from 3:30 to straw purchase attempts. 5:30 p.m. to benefit the Folds “Don’t Lie for the Other Guy” is of Honor Foundation. Visitors an NSSF-administered program to the booth who donate a that helps retailers detect and deter minimum of $5 will receive a FEATURES straw purchases, and also raises pub- stainless-steel Folds of Honor *SCOPING OUT NEW lic awareness of the crime and the pint cup by MiiR in addition to SHOOTERS penalties—up to 10 years in jail and also an underlying daily philosophy. beer. All donations will go to NSSF’s First-Time Gun Buyers $250,000 in fines—for buying a fire- Detecting, avoiding, and preventing the Folds of Honor Foundation Report sheds light on who they are arm for someone who is ineligible straw purchases at our stores are to provide educational schol- and what they want. SEE PAGE 50 to do so. areas that receive relentless atten- arships and other assistance The award was presented by tion from our associates, managers, to children and spouses of *MAKING THE Patrick Shay, NSSF director of and executives alike. military servicemen and CONNECTION retail development, to Matt French, “The ‘Don’t Lie for the Other women killed or disabled FGI’s branding efforts focus on Sportsman’s Warehouse’s vice presi- Guy’ Award acknowledges our com- while serving. The pint cups experience and product. SEE dent of compliance. mitment to the Gun Control Act, its will be available for purchase PAGE 66 “Sportsman’s Warehouse is once implementing regulations, and other throughout the show, and visi- again honored to receive this presti- firearms laws,” French continued. tors can purchase the cup at *SMILE! gious award from the National “We genuinely appreciate this rec- any time. The beer, however, is Replica firearms can make you Shooting Sports Foundation,” ognition from the firearms industry only available this afternoon. and your customer very happy. French said. “Compliance is not trade association and will proudly Booth # 11170. SEE PAGE 82 only a priority for our company, but display this award.” DAY 2, JANUARY 15, 2014 I SHOT BUSINESS DAILY I 1 NEWS 3GN READY TO RUMBLE ON THE RANGE Shot Business Awards At the Bonnier Outdoor Group credit to the NSSF. breakfast yesterday morning, “I wouldn’t have received this SHOT Business honored eight award if it hadn’t been for the Eight of the top 3-Gun Nation Pro Series industry leaders. The honorees NSSF. Those guys deserved to stars will battle for the title of 3-Gun were Bass Pro Shops, Chain be up there with me,” Malkowski Nation Champion and the grand prize of Retailer of the Year; said. “They were the ones that $50,000 from Leupold Tactical Optics SportsSouth, Distributor of the supported me tirelessly through- and NRA Sports, tonight from 6 p.m. to Year; CorBon/Glaser, Company out the whole experience.” 9 p.m. at the Clark County Shooting Park. of The Year; Game Masters of NSSF got special recognition The 2014 3GN Rumble on the Range, pre- Quincy, Illinois, Independent of its own when White present- sented by Cheaper Than Dirt!, concludes Retailer of the Year; Colonial ed Sanetti, with the Bonnier the 2013–2014 FNH USA 3-Gun Nation Shooting Academy, Richmond, Outdoor Group Special Pro Series Tour, presented by Federal Virginia, Range of the Year; Bass Pro Shops won the Chain Achievement Award. Premium. The top 30 competitors Randell Pence of Sturm, Ruger, Retailer of the Year Award. “All I did this year was to tell advanced to preliminary rounds, with the Sales Representative of the Year; the truth about this great indus- final eight competing under the lights and Mark Malkowski, president company’s many efforts to pro- try, and you all make that easy tonight before a SHOT Show crowd. of Stag Arms, Person of the mote safe and responsible hunt- to do,” Sanetti said. “There are The event kicks off with the 3GN Semi- Year. In addition, the Bonnier ing and shooting. so many people in the industry Pro Shoot-Off, as four top 3-gunners Outdoor Group Special “Thank you for everything that have done so much this compete for $5,000. Then the 3GN Lady Achievement Award was given you do to stand up and preserve year or have been under fire Shoot-Off will crown the top lady in the NSSF president Steve and promote the future of the successfully. I’m just so proud 3-Gun, with $25,000 from Samson Sanetti. shooting sports and the out- and honored to be in the fore- Manufacturing going to the winner. Finally, “The SHOT Business awards doors. Our company is a lot front, helping tell the story eight Pro Series finalists will compete for recognize and acknowledge more than just retail, and that about the industry and get the nearly $100,000 in cash and prizes. leadership in the shooting- comes from loving to hunt and word out that we’re a great Tickets are available from the follow- sports industry. Simply put, the fish and having a passion for bunch of people and we do ing booths: FNH USA (#13462), MGM winners of these awards repre- the outdoors,” Morris said. great things and we’re not Targets (#20226), Stag Arms (#20349), sent the best in this business,” Mark Malkowski, president of going to be knocked down by Leupold Tactical Optics (#13023), NRA said Slaton L. White, editor of Stag Arms, was awarded the lies and misrepresentations (#14540), Samson Manufacturing SHOT Business. Person of the Year award for about who we are. We repre- (#20327), and SureFire (#13968). Bass Pro Shops owner John vigorously defending the fire- sent a great bunch of Americans Free food and beverages will be pro- Morris accepted the Chain arms and shooting industry in doing constitutionally protected vided. Also, door prizes from Timney Retailer of the Year Award and the wake of the tragic school things in a responsible way. And Triggers will be raffled to the crowd. One shared heartfelt thanks with the shooting in Connecticut last we’re going to keep on doing lucky spectator will win an FNH USA audience for recognition of the year, but he gave most of the that.” 3-Gun package, including an FN SCAR 16s, FN SLP, and FNS 9. For all prizes, spectators must be present to win. Vendors will display at the event as CRKT to Give Consumers well, including Barnes Precision Machine, RuckPack, Remington, DPMS Panther Arms, Para USA, Bushmaster, Hiperfire, “Confidence in Hand” and One Team One Fight.
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