Women Journalists, New Femininity, and Post-Feminism in Urban China Ye Jin

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Women Journalists, New Femininity, and Post-Feminism in Urban China Ye Jin Women Journalists, New Femininity, and Post-feminism in Urban China Ye Jin Submitted version deposited in Coventry University’s Institutional Repository Original citation: Jin, Y. (2018) Women Journalists, New Femininity, and Post-feminism in Urban China. Unpublished PhD Thesis. Coventry: Coventry University Copyright © and Moral Rights are retained by the author. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders. Some materials have been removed from this thesis due to Third Party Copyright. Pages where material has been removed are clearly marked in the electronic version. The unabridged version of the thesis can be viewed at the Lanchester Library, Coventry University. Women Journalists, New Femininity, and Post-feminism in Urban China By Ye Jin PhD May 2018 Women Journalists, New Femininity, and Post-feminism in Urban China By Ye Jin May 2018 A thesis submitted in partial fulfilment of the University’s requirements for the Degree of Doctor of Philosophy Contents Abstract…………………………………………………………ⅰ Acknowledgements……………………………………………ⅲ List of Figures……………………………………………………ⅳ Introduction.............................................................................................. 1 Chapter 1. Literature Review..........................................................15 Introduction........................................................................................15 1.1 Neoliberalism and Individualism in China.............................17 1.1.1 Neoliberalism................................................................... 17 1.1.2 Self Identity, Individualism, and the Entrepreneurial Female Self................................................................................ 20 1.2 Global Post-feminism and the New Femininity....................23 1.2.1 Post-feminism..................................................................23 1.2.2 Femininity......................................................................... 24 1.2.2.1 Femininity in the Second Wave Feminism.......24 1.2.2.2 New Femininity in the Post-feminist Discourse26 1.2.3 Not Just for the West......................................................30 1.2.4 New Femininity in China................................................32 1.3 Gender, the Media and the Women Journalists.................. 35 1.3.1 Gender and the Media................................................... 35 1.3.2 News Media Reform in China.......................................36 1.3.3 The Female Journalist and Feminine Subjectivity.... 39 Conclusion.........................................................................................45 Chapter 2. Methodology...................................................................48 Introduction........................................................................................48 2.1 Feminist Discourse Analysis................................................... 48 2.1.1 Discourse Analysis......................................................... 48 2.1.2 Feminist Critical Discourse Analysis........................... 50 2.1.3 Feminist Discourse Analysis of Autobiography......... 53 2.1.4 Feminist Discourse Analysis of Additional Texts...... 55 2.1.4.1 Visual Image and Other Non-verbal Language56 2.1.4.2 Social Media Texts............................................... 57 2.1.4.3 Interviews............................................................... 59 2.2 Feminist Ethnography...............................................................60 2.2.1 Participant Observation..................................................62 2.2.2 Semi- structured Interview.............................................67 Conclusion.........................................................................................70 Chapter 3. Lan Yang – Commercial Femininity........................ 72 Introduction........................................................................................72 3.1 Perfection....................................................................................74 3.1.1 Top Girl............................................................................. 74 3.1.2 ‘Having it all’.....................................................................78 3.1.2.1 Find a Proper Husband....................................... 78 3.1.2.2 Being a Mother......................................................82 3.1.2.3 Lean In?..................................................................83 3.1.3 Happiness Project...........................................................88 3.1.3.1 Happiness expert..................................................92 3.1.3.2 Technologies of Happiness................................ 96 3.2 Cultural Entrepreneur............................................................... 99 3.2.1 Commodified Authenticity on Social Media................99 3.2.2 Commercial Advertising...............................................110 Conclusion.......................................................................................114 Chapter 4. Jing Chai- Affective Femininity................................. 117 Introduction......................................................................................117 4.1 Therapeutic Reporting and Writing...................................... 121 4.1.1 Investigative Journalism and ‘Female Softness’..... 121 4.1.2 Therapy News Reporting.............................................129 4.1.3 Affective Emotion in Trauma Writing.........................133 4.1.4 Jing Chai’s Blog and Self-writing............................... 142 4.2 Figure of the Maternal under Austerity................................146 4.3 Womanliness as a Masquerade........................................... 152 Conclusion.......................................................................................157 Chapter 5. Luwei Lüqiu- Alternative Femininity........................ 159 Introduction......................................................................................159 5.1 Conventional Beauty and Feminine Appearance..............162 5.1.1 Conventional Beauty and Self-Recognition............. 162 5.1.2 Resistance and Accommodation............................... 167 5.1.3 Professional Beautifying.............................................. 169 5.1.3.1 Postfeminist Gazing between Women............171 5.1.3.2 ‘Faking’ Praising Rhetoric................................. 172 5.2 Feminizing Journalism Professionalism-- ‘Rose in the War’175 5.3 Alternative Femininity............................................................. 185 5.3.1 Virtual Femininity and Luwei Lüqiu’s Writing........... 186 5.3.1.1 Virtual Femininity................................................ 186 5.3.1.2 Knowledgeable Femininity................................192 5.3.2 The ‘Global Girl’ in Hong Kong...................................198 5.3.2.1 Hong Kong as a ‘Post-handover City’.............199 5.3.2.2 ‘Triangle Contact Zone’ for the Global Girl.... 200 Conclusion.......................................................................................207 Conclusion............................................................................................208 Post Femininity or Post-post Feminism?................................... 221 Bibliography.........................................................................................228 Autobiography.................................................................................242 Other Books.................................................................................... 243 Website............................................................................................ 243 Electronic Newspaper Article.......................................................244 Blog...................................................................................................244 Advertisement.................................................................................246 Broadcast........................................................................................ 246 Interview...........................................................................................247 Podcast............................................................................................ 247 Video Film........................................................................................248 Online Webcast.............................................................................. 248 Online Discussion Forum............................................................. 248 Figures............................................................................................. 248 Low Risk Research Ethics Approval Form…………………………1 Appendices…………………………………………………………1 Participant Observation………………………………………1 Semi-structured Interviews…………………………………7 Abstract In recent years, neoliberalism and post-feminism have become global discourses. After more than thirty years of policy reform in China, market-driven individualism and consumerist ideology have found a home there. This thesis foregrounds women journalists in order to study the associated emergence of a new femininity in urban China. It suggests that the mediated new femininity is a crucial site of challenges, contests and struggles,
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