2019 ANNUAL REPORT CONTENTS 02 COMPANY OVERVIEW 42 SUSTAINABILITY REPORT 04 2019 HIGHLIGHTS 52 FINANCIAL REPORT 06 CHAIR REVIEW 100 DIRECTORS’ DECLARATION 08 CEO’S REVIEW 101 INDEPENDENT AUDITOR’S REPORT 13 OPERATING AND FINANCIAL REVIEW 104 SHAREHOLDER INFORMATION 18 BOARD OF DIRECTORS 106 GLOSSARY 21 DIRECTORS’ REPORT 108 CORPORATE DIRECTORY 29 REMUNERATION REPORT The Annual Report was authorised for issue, in accordance with a resolution of the Directors. The Directors have the power to amend and reissue the Annual Report. Through the use of the internet, we have ensured that our corporate reporting is timely, complete and available globally at minimum cost to the Company. All media releases, financial reports and other information are available at the Investors section on our website: ww w.oohmedia. com.au. 01 COMPANY OVERVIEW oOh! is a pioneering media company changing the face of the Out of Home industry in Australia and New Zealand. Through our commitment to market leading data, ideas and driving 1+ reach, we make brands powerfully unmissable. We invest in sophisticated data to ensure we know audiences at location better than anyone else and deliver quality insight and ROI for our clients. We commit to original ideas and the highest quality network to provide unrivalled reach across capital cities and regional areas. oOh!’s extensive network of 37,000 locations include Billboards, Retail, Fly, Rail, Street Furniture, and Place-Based environments (universities, venues, cafes, offices, and healthcare centres). We also own and operate digital publisher Junkee Media, printing business Cactus, and experiential provider Edge, providing unrivalled solutions for Advertisers. oOh!media has been making brands unmissable for over 30 years. Find out more at oohmedia.com.au BILLBOARDS RETAIL RAIL Billboards deliver impact, dominance Retail is the largest retail advertising Rail connects with 14.5 million and scale across 3,850 classic and network in Australia with multi formats commuter journeys each week in 41 digital sites in all metro and regional in over 500+ shopping centres, CBD and inner city stations in Sydney markets, including the most sought- reaching 12 million unique shoppers and Melbourne, across the largest after sites in the country. Billboards each month. Including local, medium digital rail offering in Australia. With full are the original Unmissable format and large shopping centre types, digital animation across portrait, large format and WOW walls, as well as for product launches, creating brand with 2.2 billion shopper visits each station domination and experiential fame, call to actions, directional year equating to over $82 billion in opportunities, Rail ensures brands and informative messaging, path spend, Retail can reach a breadth connect with professional affluent to purchase and proximity. of shoppers that no-one else can. commuters on their daily journeys. OFFICE CAFÉ STUDY Office has over 3,500 digital Café is Australia’s only digital café Study is the most powerful and advertising displays in over media portfolio, connecting with over simplest way to connect and engage 640 prominent Australian office 800,000 of the metro workforce during with students across Australia at towers, which house 4,900 different their daily routine and ‘me time’. scale. With over 100 Uni and TAFE organisations. Office reaches Available in over 400 Australian city campuses, Study reaches over 3 million professionals, enabling and urban cafés, brands are able to 1.2 million students with 220 digital brands to target CBD professionals connect with café audiences through screens and 120 static panels located while they are at work. digital displays, brand experiences, in student hubs on campus. branded coffee cups, mobile activations and Wi-Fi products. FLY STREET VENUE Fly spans 16 cities, 20 terminals, Street Furniture provides advertising Venue is the original social network, 16 Qantas Lounges and Qantas on bus shelters and roadside with 220 national metro venues Inflight Entertainment. With a locations Australia-wide. With where screens are positioned combination of digital, static, 12,700 classic poster-format sites, behind, above or next to the bar video pre-rolls, WIFI and activations, and over 400 digital sites, Street area showcasing entertaining Bite TV Fly engages affluent business Furniture has the flexibility and scale content. A place where Australians professionals on their end to end to provide precision targeting to the gather to eat, drink and socialise, journeys throughout all major right audience at the right location allowing brands to connect with a Australian airports. during their daily journeys. relaxed and receptive audience. 02 03 2019 HIGHLIGHTS FINANCIAL HIGHLIGHTS Despite a challenging market, oOh!media delivered a 1% increase in revenue, in line with the broader Out of Home market, from leveraging our diversified portfolio. GROUP FINANCIAL RESULTS’ – Pre-adoption of AASB16 REVENUE GROSS PROFIT UNDERLYING2 EBITDA $649.6 $283.3 $139.0 MILLION MILLION MILLION ^ ^ ^ 1% 2% 5% UNDERLYING2 NPATA3 NPAT FY DIVIDEND $52.4 $2 7. 2 11. 0 MILLION MILLION CENTS ^ 10% ^ 32% ^steady 1. All pro forma figures refer to oOh!’s results for FY19 compared to the FY18 results combined with the management accounts for Commute for the period in FY18 when it was not under OML ownership 2. Underlying results exclude the impact of integration related expenses and non-cash impairment expenses in the current year, and acquisition and integration expenses in the prior year. Underlying EBITDA is disclosed in Note 4 ‘Segment information’ of the Annual Report. Refer to the same Note 4 for a reconciliation between information on reportable segments to IFRS measures. Underlying also excludes the impact of AASB16 3. NPATA is NPAT excluding the after tax impact of acquisition related amortisation charges. 04 OPERATIONAL HIGHLIGHTS During 2019 oOh! continued to implement its strategy to build the most diverse and integrated Out of Home network to connect audiences and advertisers. We continue to capitalise on the key structural drivers of growth in Out of Home and leverage our diverse product portfolio, backed by data, to deliver results for advertisers. SUCCESSFULLY INTEGRATING COMMUTE LAUNCH OF SMART REACH The integration of the Commute business remains on track Smart Reach is our data science tool that combines the with the Company meeting all of the key milestones for most robust anonymised data sets available, enabling the integration, including cost synergies as previously advertisers to maximise their media spend and reach announced. Commute continued to grow its revenue by 25 per cent more buyer audiences through unmatched more than the broader Out of Home sector demonstrating targeting across the media landscape. its significant contribution to the Company’s diversified asset portfolio and supporting the acquisition business case. Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours. BALANCED, DIVERSE AND LONG TERM LEASE GROUND-BREAKING CAMPAIGNS MATURITY PROFILE oOh! delivered a number ground-breaking campaigns oOh! continues to maintain a balanced and diverse during 2019, using different levels of creative content and lease maturity profile with 65 per cent of 2019 revenue by data across multiple formats which demonstrates the concession (including Commute) attached to contracts diversity, reach and effectiveness of our portfolio. In FY19 that expire beyond 2022. During CY2019, oOh! continued 70 per cent of our revenue included more than one of to implement its strategy of building the most diverse our products. portfolio backed by data-led innovation in the Out of Home industry. 05 CHAIR REVIEW 2019 was a challenging year for the OVERVIEW OF FINANCIAL RESULTS The Company continues to target a overall media sector and for the leverage ratio (net debt/Underlying Company, however we enter 2020 Despite the difficult market conditions, EBITDA) approaching 2 times by end 2020. feeling well positioned for future growth. oOh! delivered a 1% increase in revenue on a pro forma basis which Declining business and consumer was in line with the broader Out of BOARD RENEWAL confidence and weaker economic Home market. Our Commute business conditions resulted in a decrease in delivered a strong contribution with 5% Another focus during 2019 was overall advertising spend. revenue growth, ahead of the broader Board renewal; ensuring the Board market, demonstrating its importance continues to appoint Directors with the The Out of Home sector continued to to enhancing the diversity of our requisite skills and experience to assist perform better than most other forms portfolio and supporting our acquisition management in continuing to drive the of media but the decline in advertising business case. Company’s strategy. spend, particularly in the third quarter of 2019, impacted the Company’s expected The integration of Commute has Geoff Wild retired from the Board earnings for the full year. As a result, progressed well, with cost synergies being in February 2019. During the year, in August, we were disappointed to delivered in line with our expectations. Debbie Goodin also announced her downgrade our earnings guidance intention to retire from the Board once for FY19 Underlying EBITDA from The 1% increase in pro forma revenue a suitable replacement was identified $152-$162 million to $125-$135 million. translated to 2% decline in gross profit to allow for an orderly succession as to $283.3 million. This decline reflects Chair of the Company’s Audit, Risk and However, following an improved the impact of an adverse revenue Compliance Committee. performance by the Company in the mix change, with a lower revenue fourth quarter, this level of expected contribution from the higher-margin Road I want to acknowledge and thank both earnings was upgraded in December segment and an increase in renewal rents Geoff and Debbie for their contribution and oOh! delivered Underlying EBITDA for some concessions. to the Board and to oOh! more broadly.