RELIGIOUS TOURISM PRODUCT DEVELOPMENT in DEBRE LIBANOS MONASTERY, ETHIOPIA a Thesis Submitted to School of Graduate Studies of A
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ADDIS AIIA"M UNIVERSITY ___________ CAMpUS LlaRARY AAU \ RELIGIOUS TOURISM PRODUCT DEVELOPMENT IN DEBRE LIBANOS MONASTERY, ETHIOPIA BY HENOK ALEMAYEHU A Thesis Submitted to School of Graduate Studies of Addis Ababa University in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Tourism and Development June, 2013 Addis Ababa, Ethiopia , ADDIS ABABA UNIVERSITY SCHOOL OF GRADUATE STUDIES COLLEGE OF DEVELOPMENT STUDIES Religious Tourism Product Development in Debre Libanos Monastery, Ethiopia By Henok Alemayehu Advisor: Mulugeta Feseha (PhD) A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Tourism and Development \ \ I I June, 2013 Addis Ababa, Ethiopia f ADD" "'AM "","'SITY I AKAKI CAMPUS LHI.ltA.ltY Addis Ababa University School of Graduate studies College of Development Studies This is to certify that the thesis prepared by Henok Alemayehu, entitled: Religious Tourism Product Development in Debre Libanos Monastery, Ethiopia and submitted in partial fulfillment of the requirements for the Degree of Master of Arts in Tourism and Development, complies with the regulation of the University and meets the accepted standards with respect to originality and quality. Signed by the Examining Committee: j)'(. J - ~"'Ov\ "'~"'v <- ~ ~ ~ Internal Examiner, Dr!. Thl ibvttan-- Signature \. ~~ CW1--\1\ rS External Examiner, Dr Dilu Shaleka Signa ~tu~r ~~~~ ate I9LrJIJ Advisor, Dr Mulugeta Feseha Signature ,sh·/.2D~ , ACKNOWLEDGEMENTS Above all, thanks be to ' Amlake Tekle Haymanot' for His indescribable assistance. Next, I am indebted to Dr. Mulugeta Feseha, my thesis advisor, whose scholarly comments and genuine suggestions were invaluable to the progress of the research work. Besides, Mr Najm Hussen is a person whom I would like to thank also for his consistent advice and comments on my work. Each and everyone of my respondents, the monastery people who have hosted me during the fieldwork and all who provided me with the necessary information deserve due credit as well. Sincerely, I am so grateful to my family for their all rounded help throughout my study. Last but not least, I am thankful to Messeret Jara, Fotios Garidis, my friends, classmates, teachers and others whom I did not mention. ------------~( )~------------ UNIVEl\SlTY ADDIS ABAU Y AKAKl CAMpUS LlIRAl'l \ TABLE OF CONTENTS - ACKNOWLEDGEMENTS ........ .... ........ .. ...1 TABLE OF CONTENTS .... .. .... II LIST OF FIGURES .. IV LIST OF TABLES .. .. v LIST OF ABBREVIATIONS ............ ...VI ABSTRACT ..... .. VII CHAPTER ONE .................... .. .. .. I INTRODUCTION .. I I. I Background of the Study .............. ..I 1.2 Statement of the Problem ................................... .3 1.3 Objectives of the Study ..... ..4 1.4 Significance of the Study .. 5 1.5 Scope of the Study .............. .. ... 5 1.6 Organization of th e Study ..... .6 CHAPTER TWO .... .. ..7 LITERATURE REVIEW ............ .. .. 7 2.1 Tourism Product Development .7 2.1.1 Product in Tourism .. 7 2.1.2 Characteristics ofTourisrn Product ...... 9 2.U Tourism Product Development ............. ,' ........... 10 2.2 Religious Tourism .. 12 2.2.1 COlluibutions and Challenges of Religious Tourism .... .. ...... 15 2.2.2 Religious Tourism Sites 17 2.3 Sustainable Development of Religious Tourism Products. 18 2.3.1 Marketing of Religious Tourism Products ..... .. ...... 2 1 2.3.2Provision of Sign age and Interpretation . .. .... 24 2.4 Religious Tourism and Monastic life in Ethiopia ................... .. ........... 25 2.4.1 Monastic life in Ethiopian Orthodox Tewahedo Church (EOTC) .... .... 25 2.4.2 Pilgrimage Tourism in Ethiopia ......... .. ........ 26 2.5 Conceptual Framework .. .................... 27 CHAPTER THREE ......................... .. ....... 28 STUDY AREA DESCRIPTION AND METHODOLOGY OF THE STUDY ...28 3.1 Description of the Study Area .. ............. 28 3.2 Research Design ....................... .29 3.3 Sources of Data for Each Data Type .......... .. .. .......... 29 3.4 instmments, Samples and Sampling Teclmiques ....... .. .......................... 30 -----------;( II )1--------- 3.5 Method of Analysis .................................................. .. .. 32 3.6 Socia-Demographic Characteristics of Respondents .. .. 32 CHAPTER FOUR ..................................... .. .. 34 THE SALIENT FEATURES OF DEBRE LlBANOS FOR RELIGIOUS TOURISM .............. .. ... 34 4.1 Stakeholders' Perception afthe MonastelY as a Potential Religious Tourism Destination .... 34 4.2 Key Attraetions, Uniqueness, Outstanding Attributes and Appealing Religious Aetivities of the Site. .............................. ................................ ...................... ............. .. .. ................. 35 4.3 The Area's Potential to Develop Nature Based and Culture Based Religious Tourism Produets .. 53 CHAPTER FIVE .............................. .. .. 61 CHALLENGES AND OPPORTUNlTlES PRESENTED TO RELIGIOUS TOURISM PRODUCT DEVELOPMENT.. ..... ....................... ... .... .. ........................... 62 5.1 Challenges Presented to Religious Tourism Produet Development in the area ................. .. ... 62 5.2 Religious Tourism Product Development Opportunities of the Destination ................ ..... .. 70 CHAPTER SIX .................................................................................................... .. .. 73 SUSTAINABLE RELIGIOUS TOURISM PRODUCT DEVELOPMENT .......................................... 73 6.1 The Role of the Community in Developing Religious Tourism Produet .......... .. ................. 73 6.2 Collaboration among Religious Tourism Stakeholders .... ...75 6.3 Protection afthe area's Religious, Cultural and Enviromnental Values ................... ....... .. ...... 78 6.4 Marketing and Promotion of Religious Tourism Products. ...82 CHAPTER SEVEN .............................. .. .. .. 92 CONCLUSION AND RECOMMENDATIONS .................... ............................................................. 92 7. 1 Conclusion ... .. .... 92 7.2 Recommendations ........... .......... .. ... 96 REFERENCES ........... ........ 99 APPENDICES .............. .. ... 103 -----------t( III )1---------- LIST OF FIGURES Figure I: Conceprual Framework (Source: Adopted and modified from UNWTO, 20 11 ) ...................... 27 Figure 2: Map of Debre Libanos Monastery (Mahibere Kidusan, 2004 E.C) .............................. .. .. 28 Figure 3: Focus Group Discussion with tour guides (Source: own survey 20 13) ................................... 3 1 Figure 4: View of the landscape at Debre Libanos (Source: own survey, 2013) .. .. .. ........................ 35 Fi gure 5: Debre Libanos Forest (Source: own survey, 20 13) ........... .............................................. 36 Figure 6: Lammergeier (Source: www.ethiopianbirding.com) ................................................................ 36 Figure 7: Chelada Baboon ..................................................................................................................... 36 Figure 8: Debre Libanos Monastery Drainage Map (Source: Mahibere Kidusan, 2004 E.C). .. ......... 37 Figure 9: Jema Ri ver (Source: Own survey) ....................................... .. ........ ............ 37 Figure 10: Debre Asbo cave (Source: Own survey, 20 13) ................ .. .. 37 Figure II : Debbis Cave (Source: own survey, 2013) ...................................................... .. .... 38 Figure 12 : The Bridge at Debre Libanos (Source: own survey) .............. ....................... .. ....... 39 Fi gure 13: Abune Tekle Haymanot Church of Debre Libanos Monastery (Source: unknown) ................. 42 Fi gure 14: Stained glass pictures on the windows of the church (Source, Google images) ...................... 43 Figure 15: The January festival at Debre Libanos (source: own survey 2013) ......................................... 45 Figure 16: Few of the handicraft activities in the monastery and its surroundings (Source: own survey, 201 3).......................... ... .... ......... .......................................... .. ... ............................ ................. 48 Figure 17: Abune Habtemaryam cave church (left) and cave dwelling of an ascetic person (right) (Source: own survey) .............................................. ......................................................................................... 48 Figure 18: The sanctified stone which Aba Libanos used to pray holding it on His neck(Left) and a pilgrim holding the stone to get blessings (right) (Source: own survey) .................................................. 49 Figure 19: The most outstanding features of the monastery (Source: own survey, 2013) ......................... 51 Figure 20: Attributes that appeal the religious travelers most (Source: Own survey, 2013) ..................... 52 Figure 21: Ethio-German Park Hotel (left) and Top View Lodge (right) (Source: Own survey 20 13) ..... 58 Figure 22: Monastery land affected by Landslide in the year 2005 E.C (Source: own survey) ................. 69 Figure 23: Mechanical and manual masonry extraction near the bridge at Debre Libanos ...................... 69 Figure 24: Visitors' perception of appropriate modes of Interpretation in the destination ........................ 91 -------~( IV )1--------- LIST OF TABLES Table 1: Visitors' and communities' percepti on of the monastery as a potential reli gious tourism destination..... .............. .. ....