Media Kit 2015
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VEGAS THEPLAYER LIFESTYLE & SHOPPING MAGAZINE OF CAESARS ENTERTAINMENT MEDIA KIT 2015 ONBOARD MEDIA 3355 SPRING MOUNTAIN ROAD, SUITE 13, LAS VEGAS, NV 89102 TEL (702) 212-5695 FAX (702) 212-4960 CELL (305) 775-1984 www.vegasplayermagazine.com VEGAS THEPLAYER LIFESTYLE & SHOPPING MAGAZINE OF CAESARS ENTERTAINMENT MEDIA KIT 2015 PUBLICATION OVERVIEW VEGAS PLAYER: ALWAYS ON VEGAS PLAYER magazine is the exclusive in-room lifestyle magazine of Caesars Entertainment resorts in Las Vegas. Our print magazine is just one of the powerful tools designed to help you reach these discerning guests. VEGAS PLAYER directly engages guests and high-rollers with sharp writing, eye-catching design and sophisticated custom photography. We go to the experts on what matters to Vegas visitors: high fashion and luxurious jewelry; world-renowned entertainment and nightlife; and exquisite fine dining. Each issue also includes revealing interviews and features on the Hollywood trendsetters and celebrities who visit Las Vegas. VEGAS PLAYER keeps the message in play with our social-media networks on Facebook and Twitter, and on our website, vegasplayermagazine.com. Select advertisers are also featured on our dedicated in-room TV channel, Vegas Player Television. Published tri-annually, VEGAS PLAYER provides the only opportunity for advertisers to access the rooms of Caesars Entertainment’s portfolio of nine Las Vegas properties and connect directly to an audience of more than five million annual resort guests. WORLD-FAMOUS ENTERTAINMENT, LUXURY SHOPPING DESTINATIONS, A-LIST CELEBRITIES, FINE DINING AND DUSK-’TIL-DAWN NIGHTLIFE— VEGAS PLAYER COVERS ALL THIS AND MORE. www.vegasplayermagazine.com 2015 EDITORIAL CONTENT CELEBRITY PORTRAIT GIADA DE LAURENTIIS DEPARTMENTS GIADA DE LAURENTIIS MAY NOT HAVE FOLLOWED IN THE FOOTSTEPS OF HER FAMOUS FILM FAMILY, BUT THE STAR CHEF STILL FOUND HER WAY ONTO TELEVISION AND INTO THE HEARTS OF LOYAL FANS. NOW, GIADA IS SETTING A NEW COURSE AND OPENING HER VERY FIRST OPENING ACT: Our celebrity Q&A. LIGHTS, RESTAURANT HERE IN LAS VEGAS. BY RYAN SLATTERY CAMERA, PHOTOGRAPHS BY ROBERT JOHN KLEY ON THE STRIP: If it’s happening in Vegas, you’ll find out THE CROMWELL here. News from the Center Strip. ACTION!When I first meet Giada De Laurentiis, she’s more feminine,” she says. But she didn’t stop Giada admits her hands-on approach may in the kitchen casually rolling meatballs— there. “I decided to add orzo inside of the be a result of working at Spago with Wolfgang though not the monstrous kind all slathered meatball so when someone cracks into it there Puck after finishing culinary school. “More than in sauce that some restaurants prize. These are is a little bit of pasta. It’s the subtle things that advice from Wolfgang, I watched Wolfgang,” compact, bite-size morsels. Smaller and more make it unique in its own way; something that she says. “I watched how he treated his staff. delicate—just like all of the dishes on the menu nobody else is doing.” I watched how he tasted his food, how he was of her first restaurant, opening later this spring Giada then pauses for a second, smiles and a part of every single thing that he did. He at The Cromwell in Las Vegas. adds, “I’m not saying I’m reinventing the Italian was his own brand manager, and I find that “I want to create something more sensual. wheel. There are some really great restaurants is crucial. You need to have a say in everything I want something more feminine,” she explains. here in Las Vegas, but they don’t have my touch. you put your name on.” “We were working on the menu and doing My touch is different.” With deep roots in Los Angeles, where she INSIDER: Movies, television and Hollywood buzz. these meatballs, and they presented me with Her reach extends beyond the kitchen. In fact, still lives with her husband, Todd Thompson, these four large meatballs in tomato sauce. she admits to being “a perfectionist, sometimes and their six-year-old daughter, Jade, the Kind of messy. I said, ‘They’re delicious; they to a fault.” She even had several sets of chairs question has to be asked, why open your first look beautiful; but why does that belong delivered to her house and asked her family restaurant in Las Vegas? “The location was in my restaurant?’ That belongs in any Italian members to sit in them to determine if they number one. I was getting to build a restaurant restaurant anywhere in the country. That were comfortable and restaurant worthy. “It was from scratch on one of the most famous inter- does not say Giada. For every dish we serve, like musical chairs,” she laughs. “When you start sections in the world. I would have been a people need to be able to look at it and say, from ground zero, your hands are in everything. dummy to pass it up,” she says, noting, “Vegas is that’s a Giada dish—you can only get it at I believe I need to be a part of every move— so much a part of my family. With my family in her restaurant.” at least I try to be. I’m not one of those chefs the movie business, it’s always been beautiful So in true Giada style, she decided to down- who will just walk into the restaurant the week adventures—lights, camera, action. And there SENSES: Inside tips on where to wind down or rev-up. scale the meatballs and purée the sauce “so before it opens. I’m going to be there every step is no place on earth that has more lights, it’s not so chunky or hearty, but more delicate, of the way.” camera, action than Las Vegas.” Spa and health trends that stimulate the senses. GIADA DE LAURENTIIS OPENS HER FIRST RESTAURANT, GIADA, AT THE CROMWELL THIS SPRING, THECROMWELL.COM. 72 VEGAS PLAYER MAGAZINE VEGAS PLAYER MAGAZINE 73 VANTAGE POINT: One signature view. Las Vegas as we see it. SCORE: The gaming wire. Advice on playing your favorite table FEATURES games and expert tips from poker pros and sports book analysts. SCENE + HEARD: We’re on the scene at dazzling CELEBRITY PORTRAIT: Our cover feature profiles movie premieres, celebrity-hosted parties and red-carpet events. an A-list star from the world of film, television or music. What happens in Vegas…can be seen right here. TASTE: Chef profiles and news from the city's top restaurants. SHOWBIZ: Interviews with entertainers from the hottest shows Plus, cooking tips and advice on how to plan your home party. on the Strip. COCKTAIL CULTURE: We follow the cocktail craze with AROUND TOWN: A reader-friendly guide to local dining, in-depth interviews with the city’s top sommeliers and mixologists. entertainment, attractions and nightlife. FASHION FORWARD: Custom multi-page photo feature WILD CARD: This mini-profile introduces a Las Vegas spotlights the latest high-fashion trends. personality and shares eye-opening facts about them. LAVISH ADORNMENTS: Custom multi-page photo feature showcasing watches and fine jewelry from luxury brands found TASTE THE NEXT GENERATION BUFFET in Las Vegas. Bacchanal Buffet Executive Chef Scott Green says it requires a large, dedicated kitchen team SPLURGE: We explore the city’s exceptional shopping and excellent time management to execute 800 “all made from scratch” recipes. Bountiful Banquet The advent of luxury-focused, chef-driven experience by focusing on the quality of the restaurants—beginning with Wolfgang Puck ingredients, the presentation and each guest’s destinations, profile iconic fashion designers, and highlight the at The Forum Shops at Caesars in the early overall experience.” ‘90s—forced a bit of a sea change. Buffets were driven back by a tide of à la carte establish- The fact that an executive chef of Green’s ments. Buffets were still a Vegas staple, sure, caliber oversees Bacchanal is proof of high but the city was transforming. Now competitive standards being maintained. Green makes sure foodies earn bragging rights by clocking in at that the 800 recipes are produced in modest the digs of Payard Pâtisserie & Bistro, Restaurant batches and replenished throughout the day. season’s top trends and must-have fashions. Guy Savoy and Central Michel Richard. “Providing smaller portions allows us to constantly keep freshly prepared items out all Well, epicureans had better learn how to the time,” he says. “With this quality of food, it recalibrate their social-media check-ins to doesn’t last long.” buffets. Caesars Palace’s new Bacchanal Buffet offers nine superb show kitchens, each cater- Green has a special fondness for the custom ing to a different theme: Mexican, Chinese, Asian soup station, where guests can design Italian, Japanese, American, seafood, pizza, bowls of pho, wonton, udon and ramen. He’s BACCHANAL BUFFET SERVES SUPREME CUISINE BY JEN KARETNICK deli and dessert. Thus it’s like dining at nine also a fan of the charcuterie, where guests CAESARS PALACE Roman Feast eateries—all at the same time. can sample hand-sliced, aged meats ranging from prosciutto and mortadella to clothbound Buffets have long been an THE GODS MUST BE HUNGRY HAIL CAESAR! An intimate, contemporary design Three seating areas build upon each other’s ultra- With more than 500 dishes prepared daily from cheddar and Maytag blue cheeses, along integral part of the Las Vegas Overlooking the Garden of the Gods pool oasis, Highlights the latest can’t-miss places modern lines and borrow natural elements by using the open, interactive kitchens—each of which with sweet and savory accompaniments. IN THE KNOW: the $17 million Bacchanal Buffet serves more than experience, as embedded into has at least one live cooking area—Bacchanal 500 dishes daily out of nine expertly-led show recycled materials of glass, reclaimed wood and city life as card tables and kitchens.