NDPHS Seed Money Project Winter 2013-14
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Northern Dimension Partnership in Public Health and Social Well-being Secretariat NDPHS Seed Money Project Winter 2013-14 With recognition of the generosity of the Germany Ministry of Health, the NDPHS Secretariat is pleased to offer up to 45,000€ to one or a short list of projects under development that contribute to the NDPHS Strategy. Awarded funds must be spent and reported on by the end of February 2013. To receive this funding, you may complete one or a combination of the following four tasks: develop a report on the state of play in the respective field; develop the work plan, composition of the partnership, and budget for the main project; submit a report on funding possibilities and next steps; other. Please be realistic about what you can accomplish in this short amount of time. Please read the instructions and rules as presented throughout the application form carefully. Applications must be submitted no later than 30 Nov 2013 to [email protected]. Please contact [email protected] with questions regarding the application and the application process. Application Form Index 1. Project information 2 2. Partner details 3 3. Main project 9 4. Work plan of the seed money project 12 5. Budget 14 6. Extra partner details 14 NDPHS Seed Money Application – Winter 2013-14 1 1. Project information 1.1 Project Name: Developing a model of empowerment for children’s healthy choices in order to tackle the NCD epidemics in the Baltic Sea Region 1.2 Project Acronym: EmpowerKids 1.3 Project duration: 15 December 2013 - 28 February 2014 Note: the funds must be spent and reported on by February 2014. 1.4 Issue addressed and contribution to the NDPHS Strategy (max 300 words): The EmpowerKids project addresses the increasing problem of non-communicable diseases and health inequities found within and between European states, including Northern Dimension area. Data from Northern Dimension countries show the aggravating spread of obesity among children and young people. The project tackles directly the interrelated problems of obesity, deficit of physical activity, and unhealthy diet among the schoolchildren (7 – 15 years). According to the WHO’s projections for year 2030 (NOPA II project, 2013), the obesity may grow considerably in all NDPHS and BSR countries. Around 30% of the population in the WHO EURO zone will be obese by then. This will create a huge burden to the health systems, social services and labor market. Available evidence shows that heathy lifestyles root in deeper and sustainably when learnt from early childhood. Also, health inequalities often start growing at school age and easily lead to increased risk of developing obesity, cancer, cardiovascular diseases and other medical conditions. Ultimately, this may lead to social exclusion, unemployment and bigger health problems. Promotion of physical activity and healthy nutrition are the central aims of the health promotion in Europe among younger generations. It is in line with the EUSBSR Action Plan, PA Health and contributes to flagship project proposal: "Promotion of physical activity and healthy food among schoolchildren". It is in line with the UN 2011 Declaration on Prevention and Control of Non-communicable Diseases, the WHO Regional Strategy and Action Plan for the Prevention and Control of NCDs 2012-2016, and NDPHS Strategy's Goal 12: “The impact of all main causes / risk-factors of lifestyle related NCDs in the ND countries are addressed (in addition to alcohol and tobacco targeted through Goals 7-9): overweight, low fruit and vegetable intake, trans fat avoidance, high salt-intake, insufficient vitamin-D intake, high blood pressure, high blood cholesterol, low physical inactivity (sedentary lifestyle), and factors related to mental health problems” as well as operational target 12.1 with the reference to the Flagship A project: “Prevention of over-weight of schoolchildren (ages 7-15) in Northern Dimension geographical area.’’ Last but not least, EmpowerKids project contributes to the delivery of the Europe 2020 Strategy. Children empowered to take healthy decisions will become healthier adults with the lower risk of being marginalized in the social and working life. Moreover, promoting physical activity by empowering people to make healthy decisions leads to increased physical, emotional and social wellbeing and instrumentally prevents health inequality. NDPHS Seed Money Application – Winter 2013-14 2 2. Partner details On the following pages, please specify the required details of the project partners and the role of each in the project. You may have fewer than four project partners. If you have more than four please use the attached Extra Partner Details document to create as many additional sheets as needed. The following legal entities are considered as eligible project partners: a) national (governmental), regional and local authorities; b) ‘bodies governed by public law’ as defined in Article 1(9) of Directive 2004/18/EC; this means any body: i. established under public or private law for the specific purpose of meeting needs in the general interest, not having an industrial or commercial character; ii. having legal personality; and iii. financed, for the most part, by the State, regional or local authorities, or other bodies governed by public law; - or subject to management supervision by those bodies; - or having an administrative, managerial or supervisory board, more than half of whose members are appointed by the State, regional or local authorities, or by other bodies governed by public law. All legal entities applying for funding in category b) must fulfil criteria i), ii) and iii); c) associations formed by one or several regional or local authorities; d) associations formed by one or several bodies governed by public law as defined under b); e) bodies established under public or private law for the specific purpose of meeting needs in the general interest, not having an industrial or commercial character, and having legal personality. NDPHS Seed Money Application – Winter 2013-14 3 2.1 Lead partner – Details and Role in the project Name of the organisation in the original language: Itämeren alueen Terveet Kaupungit ry Name of the organisation in English: Baltic Region Healthy Cities Association - WHO Collaborating Centre for Healthy Cities and Urban Health in the Baltic Region Legal status: Non-governmental, non-for-profit organization Address: Vanha Suurtori 7 Postal Code: 20500 City: Turku Country: Finland Website: www.marebalticum.org Organisation Identification Number: 174.156 Contact person: Name: Karolina Mackiewicz Position: Development Manager Phone: +358 40 5075 069 Email: [email protected] Organisation’s competence relevant to this proposal: The Lead Partner is a WHO Collaborating Centre, an active member of WHO HEPA (Health Enhancing Physical Activity) Europe Network and partner of TAFISA - International Sport for All Association and UBC Commission on Sport. One of the Lead Partner's stategic goals is to promote the physical activity/active living and this is done by facilitating the strategic planning process in the cities, coordination and participation in the HEPA-oriented projects (e.g. Promotion of Nordic Walking), organization of the seminars on HEPA (in Finland and BSR countries), dissemination of practices and information (e.g. publishing a book ''Active Living in Turku'') and strong cooperation with City of Turku, University of Turku and Turku University of Applied Sciences (all are members of the Association). The expertise of the universities will be used in this project. Moreover, Association has an experience in coordination of international, EU-financed projects and staff experienced in project management, network building and communication. NDPHS Seed Money Application – Winter 2013-14 4 2.2 Project partner 2 – Details and Role in the project Name of the organisation in the original language: Fraunhofer-Institut für Graphische Datenverarbeitung (IGD) Name of the organisation in English: Fraunhofer Institute for Computer Graphics Research Legal status: Non-profit research organization Address: J.-Jungius-Str.11 Postal Code: D-18059 City: Rostock Country: Germany Website: www.igd.fraunhofer.de Organisation Identification Number: AT Tax Act: DE 129515865 EU.No: 35124436517-75 Contact person: Name: Gerald Bieber Position: Certified Engineer Phone: +49 381 4024 125 Email: [email protected] Organisation’s competence relevant to this proposal: The partner is an expert in e-health sector and possesses diverse expertise in the information and communication technology design with focus on application in the health and wellbeing spheres. The contribution to our project would be targeted into two areas: biometrics in the context of using up-to-date and non-obtrusive innovation in lifestyle changing, particularly in promotion of physical activity among young generations. Secondly, the expert will contribute in shaping the future of ICT-based supporting solutions to encourage healthy choices by the young generations. The organisation has accumulated evidence and information about quality and effectiveness of health-related and health- enhancing computer-assisted technology, hardware, and software. NDPHS Seed Money Application – Winter 2013-14 5 2.3 Project partner 3 – Details and Role in the project Name of the organisation in the original language: Tervise Arengu Instituut Name of the organisation in English: National Institute for Health Development (NIHD) Legal status: Government established