Algarve Situation Analysis Report 8Th January 2016.Pdf
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8th January 2016 ALGARVE TOURISM PRODUCTS ASSESSMENT AND DEVELOPMENT ACTION PLAN Prepared on behalf of Cycling & Walking Situation Analysis www.tourismdev.com Algarve Tourism Products Assessment and Development Action Plan – Cycling & Walking Situation Analysis Contents Page Number Introduction 1. Destination Analysis ........................................................................................................................ 1 1.1. Area Profile ..................................................................................................................... 1 1.2. Destination Marketing ................................................................................................... 5 2. Market Analysis ................................................................................................................................ 6 2.1. Market Performance ..................................................................................................... 6 2.2. Adventure Tourism Market and Trends ....................................................................... 8 2.3. Cycling Tourism .............................................................................................................. 9 2.3.1. European Demand, Profile and Trends ............................................................ 9 2.3.2. Cycling Tourism in the Algarve ......................................................................... 12 2.4. Walking Tourism ........................................................................................................... 15 2.4.1. European Demand, Profile and Trends .......................................................... 15 2.4.2. Walking Tourism in the Algarve ........................................................................ 17 2.5. Conclusions .................................................................................................................. 18 2.5.1. Cycling .................................................................................................................. 18 2.5.2. Walking ................................................................................................................. 18 3. Market Research and Consultations ......................................................................................... 20 3.1. Local and International Trade Surveys, and Airline Consultations ........................ 20 3.1.1. Local Trade Survey ............................................................................................. 20 3.1.2. International Trade Survey ................................................................................ 32 3.2. Stakeholder Map ......................................................................................................... 44 4. Product Audit Assessment ........................................................................................................... 48 4.1. Methodology ................................................................................................................ 48 4.2. Gateways and Access Points ..................................................................................... 48 4.3. Cycling Routes ............................................................................................................. 51 4.3.1. Regional Routes .................................................................................................. 51 4.3.2. Local Cycling Routes ......................................................................................... 54 4.3.3. Cycling Events ..................................................................................................... 56 4.3.4. Bike Rental ............................................................................................................ 58 4.3.5. Regional Mountain-Biking Centre ................................................................... 59 4.4. Walking Routes ............................................................................................................. 59 4.4.1. Regional Walking Routes ................................................................................... 59 4.4.2. Local Walking Routes ......................................................................................... 70 4.4.3. Town Trails ............................................................................................................. 79 4.5. Critical Evaluation of Facilities and Product Providers ............................................ 79 4.5.1. Visitor Accommodation .................................................................................... 79 4.5.2. Visitor information centres ................................................................................. 81 4.6. Walking Routes Conclusions ...................................................................................... 82 4.7. Cycling Routes Conclusions ....................................................................................... 84 i Algarve Tourism Products Assessment and Development Action Plan – Cycling & Walking Situation Analysis 5. Best Practice Case Studies .......................................................................................................... 87 5.1. Mallorca, Spain ............................................................................................................ 87 5.2. Switzerland .................................................................................................................... 92 5.3. Loire a Vélo, France .................................................................................................... 97 5.4. Great Western Greenway, Ireland ........................................................................... 100 5.5. Rota Vicentina Association ...................................................................................... 103 5.6. Eurovelo Routes and European Long Distance Walking Routes .......................... 104 5.6.1. Eurovelo Routes ................................................................................................. 104 5.6.2. European Long Distance Walking Routes (E-Routes) ................................ 109 5.7. Key Findings and Conclusions ................................................................................. 112 6. SWOT Analysis .............................................................................................................................. 115 6.1. Strengths ..................................................................................................................... 116 6.2. Weaknesses ................................................................................................................ 117 6.3. Opportunities .............................................................................................................. 118 6.4. Threats ......................................................................................................................... 119 7. Comparative Advantages and Gap Analysis ...................................................................... 120 7.1. The Algarve’s Comparative Advantages in Cycling and Walking Tourism ....... 120 7.2. Key Gaps/Needs in the Future Development of the Algarve Cycling and Walking Tourism ......................................................................................................... 120 Appendices Appendix A – Policy Summary Appendix B – Stakeholders consulted, local and international trade survey participants Appendix C – Photographic Overview Appendix D – Hotels and Activity Providers Website Audit ii Algarve Tourism Products Assessment and Development Action Plan – Cycling & Walking Situation Analysis Introduction This document represents the principal findings and conclusions arising from the wide ranging programme of research, consultation and analysis undertaken by Tourism Development International (TDI) in the four months since the commencement of the Algarve Tourism Products Assessment and Development Action Plan. It is the culmination of Stage 1 Situation Analysis and Opportunity Assessment. The Stage 1 report is organised in seven sections, as follows: 1. Destination Analysis 2. Market Analysis 3. Market Research and Consultations 4. Product Audit Assessment 5. Best Practice Case Studies 6. SWOT Analysis 7. Comparative Advantages and Gap Analysis TDI has drawn on the findings and conclusions arising from this situation analysis in the preparation of the Algarve Tourism Product Assessments and Development Action Plan – Cycling & Walking. The latter is presented as a separate document. iii Algarve Tourism Products Assessment and Development Action Plan – Cycling & Walking Situation Analysis 1. Destination Analysis 1.1. Area Profile The Algarve region covers 4,997 km2, shown on Map 1: Study Area Context below. The Algarve consists of a wide variety of topographies and geographical features. The coastal (Litoral) area to the east of Faro is characterised by the wetland areas of the Ria Formosa Natural Park with a succession of towns including Olhao, Tavira, and Vila Real do Santo Antonio. The coast to the west of Faro is increasingly rugged with cliffs interspersed by the beaches the Algarve is famous for. The west coast, Costa Vicentina, consists of breath-taking cliffs and beaches which are part of the Cape St Vincent Natural Park and the Sudoeste Alentejano e Costa Vicentina Natural Park. The southern coast is approximately 155km long and the western coast around 50km from Cape St Vincent